Podcasts about bing ads

This podcast features a conversation between two performance marketing experts with 20+ years of experience, discussing the evolving landscape of digital marketing. Svet, with a background at Stanford, McKinsey, and Nextag, shares his insights on leveraging first-principle thinking and algorithmic understanding to optimize marketing campaigns across B2B, e-commerce, and local service businesses. Key themes include the importance of rigorous testing, overcoming common data measurement mistakes (like under-tagging and misaligned attribution), and adapting to the increasing influence of AI and automation in paid search. The discussion highlights the ongoing relevance of keywords despite Google's shift towards AI-driven contextual search, the untapped potential of Bing Ads for B2B marketers, and the crucial need for marketers to develop a "hacker mentality" and deep technical skills to thrive in this rapidly changing environment. Svet also recommends utilizing AI tools effectively, studying AI models, and understanding the underlying algorithms to gain a competitive edge.

Join me as I chat with Justin Mares, Founder of Kettle and Fire, as he explains his methodical approach to validating Kettle and Fire before fully launching it in 2014-2015. He created a basic landing page with a PayPal checkout to test if people would pay $29.99 for bone broth, achieving a 30% conversion rate despite having no actual product. The conversation highlights how modern AI tools have dramatically lowered barriers to entry for entrepreneurs testing new business ideasTimestamps:• 00:00 - Intro• 01:05 - The Scale of Kettle and Fire• 01:20 - The Initial Idea and Inspiration• 02:16 - Validating Market Demand• 04:03 - Addressing Skepticism on Market Research• 06:00 - Testing Pricing and Demand• 08:48 - Bing Ads and Early Revenue• 12:22 - Leveraging AI for Business Today• 13:42 - Finding Passion-Driven Problems• 15:28 - Identifying Trends and Tools• 20:15 - ChatGPT 4o for Initial Product DesignKey Points• Justin shares how he validated and launched Kettle and Fire, now a nine-figure bone broth business• He used a minimal landing page, Fiverr logo, and Bing ads to test market demand before creating the product• The validation process focused on identifying if enough people wanted the product and if they would pay enough1) The "Day Zero" validation strategy that worked:Justin wanted bone broth for his own health but couldn't find it online. Before creating anything, he asked two critical questions:• How many people actually want this?• Will they pay enough to make it a viable business?Smart validation = less risk.2) Finding your TRUE market size:Justin didn't rely on gut feeling. He went where his potential customers hung out:• Paleo forums• CrossFit communities• Reddit threads• Mark's Daily AppleHe found FANATIC engagement around bone broth recipes, sourcing, and benefits3) The Google Trends hack Justin checked macro trends to confirm his micro observations.He wasn't looking to build a 9-figure business at 24 - just wanted to make $10K/month with his brother.Simple math: A few thousand customers spending a few hundred dollars a year = viable business.4) The $15 MVP that ACTUALLY validated demand:• $9.99 domain ([bonebroths.com](http://bonebroths.com/))• $5 logo from Fiverr• Basic landing page on UnbounceNo product. No fancy design. Just a simple page highlighting benefits that his target audience cared about:- Healing leaky gut- Convenience- Organic ingredients5) The GENIUS pricing strategy:Justin priced at $29.99 for 16oz - 6X MORE than grocery store broth!His thinking: "If people will pay this much for a product they've never tasted from a sketchy landing page, they REALLY want it."High price = strong signal of demand.6) The checkout flow was HILARIOUSLY janky:"Order Now" button → Justin's personal PayPalThat's it. That was the entire checkout.And guess what? PEOPLE STILL BOUGHT IT! After spending just $100 on Bing ads (yes, Bing!), he made nearly $500 in revenue.7) The honest follow-up that built trust:After validating demand, Justin emailed every customer:"We don't have the product yet. I can either refund you in full or give you 50% off when we ship in a few weeks."Most chose the discount, giving him runway to actually create the product.8) From validation to execution:It took 8 months to figure out production and scaling.But because he KNEW people wanted it and would pay for it, he had the confidence to push through the hard parts.9) How would he do it TODAY with AI tools?• Better landing pages using tools like Bolt.new• Sentiment analysis across Reddit/Twitter• AI-generated product designs (as shown in the podcast)10) The bigger lesson for aspiring founders:Focus on problems YOU care deeply about.The best ideas come from the frontier where you're already spending your time.11) AI is LEVELING the playing field:One person with strong conviction + AI tools can now build products that previously required entire teams.12) Want to find YOUR startup idea?Justin's advice:• Find a problem that lights you up• Circle that problem until you find interesting solutions• Validate with real customers willing to pay• Use AI to accelerate everythingLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JUSTIN ON SOCIALX/Twitter: https://x.com/jwmaresHis Blog: https://justinmares.com/

Meet Rachael (00:23): Rachael shares a bit about herself, her love for outdoor activities, and her unhealthy number of houseplants.How She Found PPC (02:27): Rachael details how she fell into paid search while interning during college and unexpectedly became responsible for an entire company's PPC efforts at just 19 years old.Why PPC? (06:34): Discussing why she stuck with PPC, Rachael explains the value of having a specialized skill set in marketing, the blend of creativity and data-driven strategy, and how she enjoys working in the field.The Importance of Specialization (07:50): Chris and Rachael discuss the advantage of developing hard skills over being a generalist in marketing.Past PPC Experience (11:57): Rachael shares her experience working with B2B clients, including industrial manufacturing companies, and her time managing Amazon advertising campaigns.Rachael's Wildest Job Story (14:15): Before PPC, Rachael worked at a Christmas-themed petting zoo and amusement park—where she did everything from cleaning barns to getting bitten by a woodchuck.Life at Granular (20:30): Rachael talks about what she enjoys most about working at Granular, including the diverse client portfolio, collaborative culture, and strong team dynamic.Her Approach to PPC (22:38): Rachael shares her PPC philosophy: setting up accounts in a structured and organized way from the start, taking ownership of client relationships, and maintaining a high standard of work.The Future of PPC (26:42): A discussion about automation, AI, and the evolving challenges of paid media, including concerns about losing control over key account functions.Final Words of Wisdom (28:58): Rachael's advice: never be afraid to ask questions and continue learning—don't let the fear of feeling “dumb” stop you from growing.

A Taynã Gauche é especialista e referência em marketing de afiliados do Google Ads e Bing Ads. Em sua trajetória no digital, desde 2021, já faturou mais de R$2 milhões como afiliada e mais de R$15 milhões somando todos os seus projetos, além disso, atualmente ela conta com mais de 35 mil alunos em 28 países que aprendem, com ela, a faturar em dólar no mercado de afiliação. Agora, ela veio compartilhar um pouco do que sabe no Kiwicast. A Taynã Gauche conversou com a gente sobre: -Como faturar em dólar como afiliado -Plataformas estrangeiras de sucesso para afiliados -Como o índice de qualidade influencia o CPC no Google Ads -Quais são as diferenças entre bing ads e google ads -Estratégia do “fundo do poço do fundo de funil” -Como encontrar as melhores palavras-chave para anunciar -Como destacar seu produto em um anúncio -Dicas para anunciar no Bing Ads do zero E muito mais! Quer saber tudo o que a Taynã Gauche disse pra gente? Dá o play no Kiwicast de hoje. E conta pra gente nos comentários o maior insight que você tirou do episódio. Nosso Instagram é @Kiwify

Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency to focusing solely on PPC at Granular. She shares her passion for digital media and the desire to deepen her expertise in paid media.Paid Media Then vs. Now (17:32): A discussion about how AI and machine learning have reshaped the industry since Kelsea began her career, alongside the rise of immersive ad formats and short-form video content.Why She Loves Paid Media (22:09): Kelsea emphasizes the satisfaction of driving measurable results for clients and the impact of her work on business growth.Granular's Culture (23:13): Kelsea reflects on the collaborative and innovative environment at Granular, highlighting the team's focus on learning, independence, and pushing boundaries in digital marketing.The Future of Paid Media (25:38): Chris and Kelsea dive into the potential of AI in advertising, the rise of immersive ad formats, and the challenges small businesses face in an increasingly competitive digital landscape.Final Words of Wisdom (28:10): Kelsea advises listeners to trust their instincts, drawing from her personal experiences and professional journey.Wrap-Up (29:14): Chris thanks Kelsea for braving the cold Wisconsin weather and wraps up the episode with a call to subscribe for more PPC tips and insights.

Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventually moving into paid media as she grew curious about how ads work.PPC in Motion (05:08): Sarah shares insights on the shifting PPC landscape, including major changes she's noticed, such as clients' decreased interest in advertising on Twitter (now X).Why She Loves Paid Media (07:50): For Sarah, a successful campaign that converts feels incredibly satisfying. She talks about the unique rewards of managing targeted campaigns that hit the mark.Design Meets Data (09:15): Sarah explains how her background in design still comes into play, whether she's adjusting ad visuals or helping make reports more engaging.Granular's Team Culture (11:16): Sarah reflects on her experience working at Granular, highlighting the team's supportive environment and the camaraderie among colleagues.Managing Clients with Clarity (18:17): Sarah explains her “client-by-client” approach, balancing open communication with expertise to keep clients informed and campaigns successful.AI in Paid Media: Opportunities and Caution (23:19): Sarah discusses her mixed feelings about AI in digital advertising. While helpful in creating copy, AI can sometimes limit advertisers' control over targeting.The Future of PPC (27:58): Chris and Sarah dive into the potential future of PPC, considering everything from automation to Google's evolving role in the field.Final Words of Wisdom (30:22): Sarah's advice? Always double-check your settings, be kind to animals, and get a good night's sleep.

Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.Tim's Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim's career, with fewer platforms and simpler strategies, compared to today's automation and expanded platforms like TikTok and Amazon.Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.Words of Wisdom (41:11): Tim's closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.

Have an idea or tip? Send us a text!Unlock the potential of your small business with expert insights from Zaid Ammari, founder of PPC Masterminds, as we dissect the world of Pay-Per-Click (PPC) advertising. Discover how to effectively leverage Google Ads, Bing Ads, Amazon Ads, YouTube Ads, and Pinterest Ads to target local customers and drive foot traffic to your brick-and-mortar store. Ammari helps navigate the complex landscape of PPC channels, providing invaluable advice on selecting the right platforms and highlighting the benefits of working with specialized PPC agencies.Maximize your advertising ROI by mastering keyword strategies, competitor analysis, and optimal cost-per-click calculations. Learn how to avoid the pitfalls of overpaying for clicks and understand the importance of monitoring sales statistics. Ammari offers actionable tips for focusing on high-return products and enhancing your website's user experience to improve conversion rates, especially in competitive markets.Enhance your online marketing efforts with strategies to streamline the customer journey and boost lead generation. From the power of social proof and fast-loading websites to the effectiveness of video marketing and targeted landing pages, Ammari provides a roadmap for increasing conversions. Explore the benefits of retargeting on platforms like Facebook, YouTube, and Instagram, and understand how repeated exposure can build trust and drive sales.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEVisual 1stVisual 1st is the premier global conference focused on the photo and video ecosystem. Independent Photo ImagersIPI is a member + trade association and a cooperative buying group in the photo + print industry.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Avec mon collègue Alix GUILLAUME, Ads Manager à l'agence, on va déglinguer ces 6 mythes Google Ads qu'on entend encore souvent en 2024 :Le référencement naturel rend le référencement payant obsolèteGoogle Ads est uniquement destiné aux grandes entreprisesGoogle Ads est une solution ponctuelle, pas une stratégie à long termeGoogle Ads fonctionne instantanémentPlus on dépense, meilleurs sont les résultatsGoogle Ads est entièrement automatisé, il n'y a pas besoin d'intervention humaineBref, on va faire le tour des questions qui nous sont parfois posées, qui sont légitimes mais qui méritent d'être répondues une bonne fois pour toutes !Note diverse peut-être utile pour la bonne compréhension : SEA = Search Engine Advertising = référencement payant = principalement Google Ads (mais aussi Bing Ads, etc)Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.Jeannot's Background (00:37): Discussion on Jeannot's roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.Entering PPC and Digital Marketing (02:15): Jeannot shares his entry into PPC, highlighting the transition from manual strategies to automation.Specialization and Client Management at Granular (03:50): Focus on Jeannot's role in managing client portfolios and his specialization in e-commerce PPC.Career Journey and PPC Evolution (05:19): Jeannot recounts his career path and observations on the changing landscape of PPC.Automation's Impact on PPC (09:52): Discussion on the shift towards automation and machine learning in PPC, and transitioning from Universal Analytics to GA4.Client Management Philosophy (19:13): Jeannot emphasizes the importance of being proactive, transparent, and adaptable with clients.Predictions on the Future of PPC (26:02): Insights into the potential for increased automation and AI in PPC, alongside concerns over decreasing manager control.Personal Growth and Hobbies (33:07): Jeannot talks about the value of continuous improvement and shares his interest in music as a personal growth area.Closing Thoughts (35:29): Recap of the conversation, appreciation for Jeannot's insights, and an invitation for listener engagement.

This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later. Then today, Friday, March 15th, I am seeing more ranking volatility likely related to the core and spam updates. Google posted....

Jon and Ryan provide valuable insights into the world of Microsoft Ads. The discussion kicks off with an exploration of recent developments at Microsoft, including the company's rebranding of Bing Ads as Microsoft Ads and its strategic investments in AI. They also delve into the potential and opportunities for advertising on Bing, shedding light on the unique advantages of the platform, such as lower competition and potential arbitrage opportunities.Listen to the full episode if you want to learn:Why companies should consider leveraging Microsoft AdsWhat are some key differences between Microsoft Ads and GoogleWhat strategies to use when running campaigns in Microsoft Ads How Microsoft Ads differentiates itself from other platforms Which other platforms to consider outside of Google and Microsoft AdsIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow. 

Get to know Lauren in 139 seconds (00:24)Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)Importance of organization, clear communication, and adaptability in PPC management. (07:46 - 12:09)Lauren's expertise in B2B and e-commerce PPC strategies. (12:09 - 15:05)Speculation on the impact of AI on PPC strategies and the digital marketing landscape. (15:05 - 18:53)Balancing excitement and concerns about technological advancements in PPC. (18:53 - 23:53)Email us at info@GranularMarketing.comFollow us on Facebook  and Instagram

Today, I'm speaking with Drop Ship Lifestyle (and now 100k Club) member Clint.  Topics discussed include how Clint got started with high-ticket drop shipping, working with family, Bing Ads for eCommerce, Shopify App recommendations, the barrier of entry with LTL shipping, the benefits of slow growth, Clint's advice for increased conversions, and related topics. If you're a member of Drop Ship Lifestyle who has done over 100k in sales, you can email support@dropshiplifestyle.com for instructions on how to join the $100k club.  Previous 100k Club Interviews:  100k Club Interview: Meet Alex  100k Club Interview: Meet Jonathan 100k Club Interview: Meet Steve If you're not yet a member of Drop Ship Lifestyle, you can get a 2-hour free training class, my 500 Profitable Products Report For 2024, and a special offer on our award-winning Drop Ship Blueprint (Voted Best eCommerce Course by Shopify) by going to this link: ⁠ http://www.dropshipwebinar.com/⁠ I use and recommend Shopify to build your store. You can sign up here for a 3-day free trial and get your first three months for only $1/month (no credit card required): ⁠⁠ Shopify 3 Day Free Trial + 3 Months for only $1/Month  If you got value from this episode, please take a minute to leave a quick review. I read them all,  and it's greatly appreciated :) https://dsl.life/shopify-yt/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/dropshiplifestyle/message

FULL SHOW NOTES https://podcast.nz365guy.com/493 Join us for an enlightening conversation with our distinguished guest Vinay Deo, a principal group product manager at Microsoft. Step into his shoes as we traverse through his fascinating journey that spans from his work with personal gadgets to Bing Ads, all the way to his current role focusing on customer insights and orchestration. As you accompany Vinay through his diverse experiences and personal life, you'll also get a taste of the vibrant food culture in Seattle and Vinay's love for travel.Brace yourself, as we venture into the world of Dynamics 365 Customer Insights and Marketing. Engage in an enlightening dialogue with Vinay about the transformational shift from two products to Dynamics 3.6.5, focusing on the enhancement of customer experiences and the unification of customer profiles from various data sources. Discover the power of real-time customer engagement dynamics and how trigger-based journeys can revolutionize marketers' responses to customer actions. We wrap up this engrossing discussion by exploring ways to personalize messages and ensure that they feel less like spam and more tailored to the individual. You'll also learn ways to identify and utilize consumer preferences for boosting customer engagement. Don't miss this riveting conversation loaded with insightful revelations.AgileXRM AgileXRm - The integrated BPM for Microsoft Power PlatformSupport the showIf you want to get in touch with me, you can message me here on Linkedin.Thanks for listening

This week, we continue to track the Google August 2023 core update, where we saw volatility last weekend and mid-week. Google Search Generative Experience gained links, expanded to India and Japan, added listen features...

I never thought I would say this, but… Don't sleep on Bing Ads! Here's why!Bing has always had a (small) pocket of viable traffic that is generally much cheaper and far less "clicky". However, many advertisers skipped Bing Ads because the headache of setting up and maintaining the campaigns wasn't always worth it due to the extremely limited volumes. But with Bing's recent integration with ChatGPT, run ads on Bing! And not just to try and capitalize on the potential influx in traffic. You'll have a front-row seat to how AI-driven traffic impacts advertising campaigns. And, since Bing is quite a bit smaller than Google, I anticipate the changes being more obvious. You can treat this as your "AI Ads Sandbox." I think this will be especially important since Google is rolling out its own AI-driven chat features, and (obviously) ads are going to be built right into the core of everything they do. Listen to this episode to learn more about Bing Chat and how this could affect the future of advertising.Related videos:

This week we covered a possible Google algorithm updater yesterday and today. We also covered how the new Google Search Generative Experience now can show both links to sources and videos in the answer snapshots. Google SGE also has these new “from Google” cards in the answers...

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Not running Bing Ads? Well, you should be. And this episode will show you how. Links Mentioned ⁠⁠⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Join the course and start your journey today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data ⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe --- Send in a voice message: https://podcasters.spotify.com/pod/show/dropship-podcast/message

What are we talking about today? (00:46)What is Meta Business Manager? (02:05)Why do you NEED Meta Business Manager (03:51)How to check and see if you have Meta Business Manager setup (07:35)HORROR Story #1 of not having a Business Manager setup (10:16)What to do if your page is owned by someone may not know or you can not contact (14:14)Chris's shameless plug for LinkedIn Business Manager (16:00)HORROR Story #2 of not having a Business Manager setup (16:20)HORROR Story #3 of not having a Business Manager setup (18:10)Final thoughts on Meta Business Manager (19:11)Video Referenced: How to move your personal ad account into Meta (Facebook) Business ManagerEmail us at info@granularmarketing.comFollow us on Facebook and Instagram 

Using API Tech to Track Audiences Rocco Baldassarre, Zebra Advertisement   – The Sharkpreneur podcast with Seth Greene Episode 926 Rocco Baldassarre Rocco Baldassarre is best known as the Founder of Zebra Advertisement. As the CEO and public face of the company, his main responsibility lies with consulting clients to develop customized advertisement strategies. Rocco was awarded Microsoft's Most Valuable Professional for his consulting work for Bing Ads and The Forbes 30 under 30 for Marketing and Advertising. He is the youngest person and only marketer to ever be awarded. His digital marketing agency manages $2 Billion in Ad Spend and is a three time Google Partners All Stars Winner and Stevie Award Winner. Clients include Facebook, Google, Microsoft, Yellow Pages, Thomson Reuters, and among many others.   Listen to this informative Sharkpreneur episode with Rocco Baldassarre about using API tech to track audiences. Here are some of the beneficial topics covered on this week's show: - How you can't be a good marketer unless you understand what works for your company. - Why you need to be financially invested in a company to learn how good marketing works. - How Zebra Advertisement looks at your whole business to help market and scale it. - Why you shouldn't hire a marketer who only does campaigns. - How understanding what goes on in your company will make you an effective marketer.   Connect with Rocco: Guest Contact Info Twitter @TheZebraTeam Instagram @zebraadvertisement Facebook facebook.com/ZebraAdvertisement LinkedIn linkedin.com/company/zebra-advertisement   Links Mentioned: zebraadvertisement.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Handling over 90% of searches, Google undoubtably dominates the search engine market and is consistently a hot topic in the world of digital marketing. However, today, let's talk about Bing… With 900 million searches a day, Bing is often overlooked when it shouldn't be. In this episode, Daniel, Ciaran and Louise discuss why they think people shouldn't forget about it's family of tools; Bing Ads, Bing Places, Microsoft Clarity and more.

Joe and his family fled Iran in 1983 and landed at San Francisco Airport with $700 and no idea how to speak english. Flash forward to 2023 and Joe runs a digital marketing company that works with national brands like Plow and Hearth, Harnery & Sons, The Christian Monitor and others, specializing in Google pay per click (PCC) advertising.Listen in to get actionable digital marketing tips as Joe shares how he applied what he's learned in Jujitsu to master the PPC Google game.EPISODE LINKSSalesXhttps://www.salesx.comTIMESTAMPS[00:00:52] - Learning  Jiu Jitsu from  Gracie[00:04:06] - Absorb, Discard, Add, Uniquely Yours[00:05:49] - Fled Iran with $700, 1983.[00:16:17] - Research, pitch, educate, succeed.[00:20:53] - Cut 40% cost per close lead.[00:25:15] - "Pitch, listen, craft, succeed."[00:25:50] - Intent over technique[00:28:56] - "Desperate for sales, solve a problem."[00:32:18] - Monitoring KPIs[00:36:20] - Google's Paid Search Domination.[00:38:51] - YouTube ecosystem with ads.[00:39:21] - Google's Money-Making Motivation.[00:41:26] - Target high-value search terms.[00:42:31] - Deposit sales, not clicks.[00:43:56] - Avoid the Google Vacuum.[00:47:25] - Attribution: Tenacity Required.[00:48:17] - "Measure profitable actions by DMA."[00:48:50] - Over 200 DMA KPIs Automated.[00:50:55] - "Marketing: Money Machine, Not Guessing"[00:51:31] - Crushing it with Google Ads.[00:53:37] - VC money wasted on expensive leads.[00:54:59] - Data-driven marketing analysis.[00:56:44] - Create custom field in HubSpot.[00:59:19] - High CPC in legal industry.[01:00:34] - Closing the loop: Google Facebook Ads, contribution margin.[01:01:57] - Google's controllable factors identified.[01:11:45] - Maximizing client value through math.[01:12:18] - Cyber War for Leads[01:15:07] - Testing complex campaigns correctly.[01:15:45] - Facebook, Google, Bing Advertising[01:16:23] - Google Ads, Bing Ads, YouTube Videos.[01:16:53] - YouTube drives cheap direct clicks.[01:18:45] - Convey value in first 5 seconds.[01:19:30] - Copywriting, copy editing, testing.[01:20:08] - Metrics to measure copy quality.[01:20:51] - Google provides free AI automation.[01:22:22] - Analyze p CONNECT WITH US Claim Your Weekly EDGE Newsletter. It's FREE.Written by Brandon with insights giving you an edge to win in your business and your life. Over 24,200 listeners and counting!-> https://edge.ck.page/bea5b3fda6 OTHER GREAT PODCASTS ON THE THE BEST PODCASTS NETWORK Danielle & Brandon Show All about owning a businesshttps://OnBusinessPodcast.com MARKETING PodcastMarketing science revealing successful marketing. https://PodcastOnMarketing.com 401k Plans PodcastSet up and run your company's 401k retirement savings plans correctly.https://401kplanspodcast.com Car Accident Lawyer PodcastBest lawyer advice.https://caraccidentlawyerpodcast.com PRODUCTIVITYTips.https://productivitypodcast.buzzsprout.com podcast for entrepreneurs...

Where does Magic Write work in Canva? Everywhere. Same with their new Draw feature. We check them both out today. Also, I break down the capabilities of Microsoft's Bing AI and how it compares to ChatGPT. Next, Google has added stopwatches and timers to Google Docs, but is it available in all accounts (spoiler alert: it's not). Google has also updated the ChromeOS Screencast app with a new web player, new transcription languages, and new effects. Plus, Joe Merrill joins to share about Reading Coach in Flip.   Access this episode on YouTube as well: youtube.com/watch?v=y09K0kcVNYg   TODAY'S CONTENT:   00:00 - INTRO   00:51 - 1. Canva Magic Write Canva Create: Brand New Era - canva.com/canva-create  Canva Create: Brand New Era - youtube.com/watch?v=YMQEjf0_C-M   02:44 - 2. Canva's Draw Feature Canva Create: Brand New Era - canva.com/canva-create  Canva Create: Brand New Era - youtube.com/watch?v=YMQEjf0_C-M   03:48 - 3. Stopwatches and Timers in Google Docs New teaching and learning features in Google Workspace for Education - blog.google/outreach-initiatives/education/workspace-updates-2023   05:14 - Today's Sponsor: VIZOR VIZOR.cloud/jake   16:14 - 4. Reading Coach in Flip with Joe Merrill TheMerrillsEDU.com - @TheMerrillsEDU   17:07 - 5. ChromeOS Screencast Web Player, Additional Languages, & Cursor Effects 5 Chromebook updates for students and teachers - blog.google/outreach-initiatives/education/chromebook-updates-2023   19:54 - 6. Microsoft Bing AI Confirmed: the new Bing runs on OpenAI's GPT-4 - blogs.bing.com/search/march_2023/Confirmed-the-new-Bing-runs-on-OpenAI%E2%80%99s-GPT-4 Microsoft Bing - microsoft.com/en-us/bing Introducing a big update to Windows 11 making the everyday easier including bringing the new AI-powered Bing to the taskbar - blogs.windows.com/windowsexperience/2023/02/28/introducing-a-big-update-to-windows-11-making-the-everyday-easier-including-bringing-the-new-ai-powered-bing-to-the-taskbar  Bing Preview Release Notes: AI-powered Knowledge Cards and Stories -  blogs.bing.com/search/march_2023/Bing-Preview-Release-Notes-AI-powered-Knowledge-Cards-and-Stories  Tweet from @debarghya_das that shows Bing Ads - twitter.com/debarghya_das/status/1640892791923572737  Microsoft's Bing is an emotionally manipulative liar, and people love it - The Verge - theverge.com/2023/2/15/23599072/microsoft-ai-bing-personality-conversations-spy-employees-webcams    27:11 - Dad Joke Time   HELP SPREAD THE WORD! Share about The EdTech News Brief in your favorite staff lounge or social media platform! If you dig the show, head over to Apple Podcasts, Podchaser, or another podcast review platform and review it! Share about the show with the hashtag #TheEdTechNewsBrief! Follow The EdTech News Brief wherever you listen to audio!   FEEDBACK! You can ask your questions or make comments! Let your voice be heard. Email JakeMillerTech@gmail.com Join the conversation on Flip - flip.com/theedtechnewsbrief Use my Speakpipe Page - speakpipe.com/eduducttape

File Explorer access keys, Edge Workspaces public preview, Xbox Remix Special Edition Controller  Happy birthday, Microsoft Microsoft turned 48 this week (April 4). It took a wrong left turn in Albuquerque Windows 11 New Beta channel build adds Access Keys to File Explorer, Content Adaptive Brightness Control (CABC), and, yes, a new Bing button on the Taskbar Microsoft Edge Workspaces now in limited public preview Microsoft 365 Oh you didn't think the new Bing was free, did you? (New) Outlook for Windows Preview gains Gmail support, finally Right before the new Bing launch, Microsoft fixed a major security vulnerability that compromised Bing Google secretly enacted a 5 million file limit on Drive then retracted it after complaints Surface Microsoft announces Surface Thunderbolt 4 Dock (Surface Dock 3) with no Surface Connect connector Xbox Microsoft reveals first Game Pass titles for April New Xbox Wireless Controller contains "some" recycled materials, is very expensive Tips and Picks Tip of the week: Enable split window feature in Microsoft Edge App pick of the week: Google Nearby Share for Windows This week on RunAs: IPv6 and Azure Active Directory with Pierre Roman Brown liquor pick of the week: Auchentoshan Virgin Oak Hosts: Paul Thurrott, Richard Campbell, and Mikah Sargent Download or subscribe to this show at https://twit.tv/shows/windows-weekly Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Sponsors: meraki.cisco.com/twit Melissa.com/twit CDW.com/LenovoClient

File Explorer access keys, Edge Workspaces public preview, Xbox Remix Special Edition Controller  Happy birthday, Microsoft Microsoft turned 48 this week (April 4). It took a wrong left turn in Albuquerque Windows 11 New Beta channel build adds Access Keys to File Explorer, Content Adaptive Brightness Control (CABC), and, yes, a new Bing button on the Taskbar Microsoft Edge Workspaces now in limited public preview Microsoft 365 Oh you didn't think the new Bing was free, did you? (New) Outlook for Windows Preview gains Gmail support, finally Right before the new Bing launch, Microsoft fixed a major security vulnerability that compromised Bing Google secretly enacted a 5 million file limit on Drive then retracted it after complaints Surface Microsoft announces Surface Thunderbolt 4 Dock (Surface Dock 3) with no Surface Connect connector Xbox Microsoft reveals first Game Pass titles for April New Xbox Wireless Controller contains "some" recycled materials, is very expensive Tips and Picks Tip of the week: Enable split window feature in Microsoft Edge App pick of the week: Google Nearby Share for Windows This week on RunAs: IPv6 and Azure Active Directory with Pierre Roman Brown liquor pick of the week: Auchentoshan Virgin Oak Hosts: Paul Thurrott, Richard Campbell, and Mikah Sargent Download or subscribe to this show at https://twit.tv/shows/windows-weekly Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Sponsors: meraki.cisco.com/twit Melissa.com/twit CDW.com/LenovoClient

File Explorer access keys, Edge Workspaces public preview, Xbox Remix Special Edition Controller  Happy birthday, Microsoft Microsoft turned 48 this week (April 4). It took a wrong left turn in Albuquerque Windows 11 New Beta channel build adds Access Keys to File Explorer, Content Adaptive Brightness Control (CABC), and, yes, a new Bing button on the Taskbar Microsoft Edge Workspaces now in limited public preview Microsoft 365 Oh you didn't think the new Bing was free, did you? (New) Outlook for Windows Preview gains Gmail support, finally Right before the new Bing launch, Microsoft fixed a major security vulnerability that compromised Bing Google secretly enacted a 5 million file limit on Drive then retracted it after complaints Surface Microsoft announces Surface Thunderbolt 4 Dock (Surface Dock 3) with no Surface Connect connector Xbox Microsoft reveals first Game Pass titles for April New Xbox Wireless Controller contains "some" recycled materials, is very expensive Tips and Picks Tip of the week: Enable split window feature in Microsoft Edge App pick of the week: Google Nearby Share for Windows This week on RunAs: IPv6 and Azure Active Directory with Pierre Roman Brown liquor pick of the week: Auchentoshan Virgin Oak Hosts: Paul Thurrott, Richard Campbell, and Mikah Sargent Download or subscribe to this show at https://twit.tv/shows/windows-weekly Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Sponsors: meraki.cisco.com/twit Melissa.com/twit CDW.com/LenovoClient

File Explorer access keys, Edge Workspaces public preview, Xbox Remix Special Edition Controller  Happy birthday, Microsoft Microsoft turned 48 this week (April 4). It took a wrong left turn in Albuquerque Windows 11 New Beta channel build adds Access Keys to File Explorer, Content Adaptive Brightness Control (CABC), and, yes, a new Bing button on the Taskbar Microsoft Edge Workspaces now in limited public preview Microsoft 365 Oh you didn't think the new Bing was free, did you? (New) Outlook for Windows Preview gains Gmail support, finally Right before the new Bing launch, Microsoft fixed a major security vulnerability that compromised Bing Google secretly enacted a 5 million file limit on Drive then retracted it after complaints Surface Microsoft announces Surface Thunderbolt 4 Dock (Surface Dock 3) with no Surface Connect connector Xbox Microsoft reveals first Game Pass titles for April New Xbox Wireless Controller contains "some" recycled materials, is very expensive Tips and Picks Tip of the week: Enable split window feature in Microsoft Edge App pick of the week: Google Nearby Share for Windows This week on RunAs: IPv6 and Azure Active Directory with Pierre Roman Brown liquor pick of the week: Auchentoshan Virgin Oak Hosts: Paul Thurrott, Richard Campbell, and Mikah Sargent Download or subscribe to this show at https://twit.tv/shows/windows-weekly Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Sponsors: meraki.cisco.com/twit Melissa.com/twit CDW.com/LenovoClient

To access a FREE collection of resources, go to www.RealGritVault.com Want to get into commercial real estate but don't know where to start or get your business to the next level? Join the Commercial Profit Power live 2023 event on April 20 - 22 in Des Moines, Iowa. Visit www.commercialprofitpower.com to get your ticket!   Explore the possibilities that technology could bring as Gabriel Contreras talks about efficiently leveraging the digital side of the real estate business. Today, he'll increase your knowledge about marketing your brand online, driving more traffic and sales, and building a website to make your business stand out.    Key Takeaways From This Episode What is online brand marketing for real estate investing? Common mistakes to avoid when establishing your brand online  Steps you can do to differentiate your website from other competitors Key things to put in your website to generate leads  The importance of setting achievable goals in creating your website    References/Links Mentioned Unlimited Seller Leads eBook   About Gabriel Contreras Jr. Gabriel has taught real estate investors how to generate motivated seller leads online for the past 3 years. He has worked exclusively with real estate investors, both managing their online marketing campaigns and teaching them how to build their very own. These include Google Ads, Bing Ads, Facebook Ads, and Craigslist Ads.   Connect with Gabriel Website: REI Leadz  Facebook: Gabriel Contreras Jr.   Neil J. Timmins is on a mission to make a deep personal impact in the lives of his team members and business partners through his work as a real estate investor and mentor. He started as a traditional real estate agent where his team was recognized by the Wall Street Journal as a Top 100 team. Eventually, he made the transition from Realtor to full time investor.  Over the course of his career, Neil has been involved in over $300,000,000 in real estate transactions. Neil's portfolio depth includes assets ranging from houses to industrial properties. Recently, Neil and his team launched the Legacy Impact Partner Program where they partner with fix and flip investors from around the country. Neil's team brings capital to fund and fix rehabs, operational expertise, and years of experience catapulting their partner's business to new heights. Want to partner? You can learn more and book a call with Neil at www.LegacyImpactPartners.com.   Connect with Neil Website: Real Grit LinkedIn: Neil J. Timmins Facebook: Neil Timmins

How to Generate More Leads and Drive Sales with Demand Creation In this episode, we sit down with Christopher Roche, CEO of Catalyst Consulting, to discuss how to succeed at creating demand. Christopher explains that lead generation is the typical marketing approach used by companies, but it often leads to frustration due to unqualified leads. Christopher offers advice on how companies can create demand in their markets, such as by utilizing webinars, ebooks, and white papers to engage their target audiences. Additionally, he emphasizes the value of establishing rapport with clients and offering them content appropriate to their needs. By implementing these techniques, companies can increase demand in their markets and produce more qualified leads.   Timestamps: 0:00:03 Creating Demand: A Conversation with Christopher Roche 0:02:04 Exploring solution-aware prospects and the Sandler Rule for Sales Teams 0:04:00 The Role of Education in Sales and Marketing: A Discussion on Attracting New Audiences 0:06:51 Strategies for Capturing Demand Through Paid Cold Traffic Social Ads 0:08:24 Exploring Paid Social Strategies for Demand Generation 0:09:50 Attribution Tracking and Self-Reported Attribution for Marketers and Sales Professionals 0:12:26 Exploring Different Channels for B2B Marketing 0:15:19 Exploring the Balance of Paid Promotions 0:17:18 The Benefits of Social Organic Marketing for Sales Leaders 0:18:23 Tips and Tricks for Effective Digital Marketing Strategies 0:20:36 Leveraging Social Media for Small Business Growth 0:22:34 Social Selling Strategies for Sales Reps 0:23:49 Non-Sales Tips for Following Up With Prospects 0:26:16 Interview with Christopher Roche: Defining Success in His Career 0:31:31 Creating Demand Through Long-Term Investment 0:32:37 Creating Demand Through LinkedIn   Key Highlights: Have a long-term objective and begin with easy victories, to attract potential audiences with demand. Setting up demand-capture websites like Google Ads and Bing Ads, retargeting, and running paid social ads to hold traffic can help with this. Use social media as a tool to grow your business. =========================================   SUBSCRIBE: https://podfollow.com/howtosucceed  Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023     =========================================   Follow Us:  Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr   ========================================= Find Christopher Roche at: https://www.linkedin.com/in/chrisjroche/   

How to Generate More Leads and Drive Sales with Demand Creation In this episode, we sit down with Christopher Roche, CEO of Catalyst Consulting, to discuss how to succeed at creating demand. Christopher explains that lead generation is the typical marketing approach used by companies, but it often leads to frustration due to unqualified leads. Christopher offers advice on how companies can create demand in their markets, such as by utilizing webinars, ebooks, and white papers to engage their target audiences. Additionally, he emphasizes the value of establishing rapport with clients and offering them content appropriate to their needs. By implementing these techniques, companies can increase demand in their markets and produce more qualified leads.   Timestamps: 0:00:03 Creating Demand: A Conversation with Christopher Roche 0:02:04 Exploring solution-aware prospects and the Sandler Rule for Sales Teams 0:04:00 The Role of Education in Sales and Marketing: A Discussion on Attracting New Audiences 0:06:51 Strategies for Capturing Demand Through Paid Cold Traffic Social Ads 0:08:24 Exploring Paid Social Strategies for Demand Generation 0:09:50 Attribution Tracking and Self-Reported Attribution for Marketers and Sales Professionals 0:12:26 Exploring Different Channels for B2B Marketing 0:15:19 Exploring the Balance of Paid Promotions 0:17:18 The Benefits of Social Organic Marketing for Sales Leaders 0:18:23 Tips and Tricks for Effective Digital Marketing Strategies 0:20:36 Leveraging Social Media for Small Business Growth 0:22:34 Social Selling Strategies for Sales Reps 0:23:49 Non-Sales Tips for Following Up With Prospects 0:26:16 Interview with Christopher Roche: Defining Success in His Career 0:31:31 Creating Demand Through Long-Term Investment 0:32:37 Creating Demand Through LinkedIn   Key Highlights: Have a long-term objective and begin with easy victories, to attract potential audiences with demand. Setting up demand-capture websites like Google Ads and Bing Ads, retargeting, and running paid social ads to hold traffic can help with this. Use social media as a tool to grow your business. =========================================   SUBSCRIBE: https://podfollow.com/howtosucceed  Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023     =========================================   Follow Us:  Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr   ========================================= Find Christopher Roche at: https://www.linkedin.com/in/chrisjroche/   

How to Generate More Leads and Drive Sales with Demand Creation In this episode, we sit down with Christopher Roche, CEO of Catalyst Consulting, to discuss how to succeed at creating demand. Christopher explains that lead generation is the typical marketing approach used by companies, but it often leads to frustration due to unqualified leads. Christopher offers advice on how companies can create demand in their markets, such as by utilizing webinars, ebooks, and white papers to engage their target audiences. Additionally, he emphasizes the value of establishing rapport with clients and offering them content appropriate to their needs. By implementing these techniques, companies can increase demand in their markets and produce more qualified leads.   Timestamps: 0:00:03 Creating Demand: A Conversation with Christopher Roche 0:02:04 Exploring solution-aware prospects and the Sandler Rule for Sales Teams 0:04:00 The Role of Education in Sales and Marketing: A Discussion on Attracting New Audiences 0:06:51 Strategies for Capturing Demand Through Paid Cold Traffic Social Ads 0:08:24 Exploring Paid Social Strategies for Demand Generation 0:09:50 Attribution Tracking and Self-Reported Attribution for Marketers and Sales Professionals 0:12:26 Exploring Different Channels for B2B Marketing 0:15:19 Exploring the Balance of Paid Promotions 0:17:18 The Benefits of Social Organic Marketing for Sales Leaders 0:18:23 Tips and Tricks for Effective Digital Marketing Strategies 0:20:36 Leveraging Social Media for Small Business Growth 0:22:34 Social Selling Strategies for Sales Reps 0:23:49 Non-Sales Tips for Following Up With Prospects 0:26:16 Interview with Christopher Roche: Defining Success in His Career 0:31:31 Creating Demand Through Long-Term Investment 0:32:37 Creating Demand Through LinkedIn   Key Highlights: Have a long-term objective and begin with easy victories, to attract potential audiences with demand. Setting up demand-capture websites like Google Ads and Bing Ads, retargeting, and running paid social ads to hold traffic can help with this. Use social media as a tool to grow your business. =========================================   SUBSCRIBE: https://podfollow.com/howtosucceed  Don't forget to subscribe and leave us a comment! Get your TICKET to join our 2023 summit: https://events.sandler.com/summit2023     =========================================   Follow Us:  Twitter: https://twitter.com/SandlerTraining Linkedin: https://www.linkedin.com/school/sandler-training/ Instagram: https://www.instagram.com/sandlertraining/ Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr   ========================================= Find Christopher Roche at: https://www.linkedin.com/in/chrisjroche/   

Overview Wendy Turner-Williams joins us to share her inspiring story. She used her layoff as a pivoting point to start a community to bring people together. She shares insights with the tech layoffs happening in this current time. Wendy also chats about the similarities of being a CDO and creating a community. About Wendy Turner-Williams In her role as Chief Data Officer, Wendy manages Enterprise Data Strategy, Data Platforms & Services, Data Governance & Management Maturity, Data Risk, and Data Literacy. Wendy and her team are charged with helping fuel data-driven business innovation, transformation, and operational excellence across all areas of Tableau's business. She joined Tableau after several years with parent company Salesforce, leading the Information Management & Enterprise Data Strategy. She also worked at Microsoft in both Bing/Ads and Azure driving data strategy and data platform as a service. Wendy has over 20 years of data, strategy, business applications, process automation and management experience - spanning multiple business segments. Wendy graduated from Oklahoma State University with a B.A. in European History. Social Handles LinkedIn - https://www.linkedin.com/in/wendy-turner-williams-8b66039/ Join The 10% Community - http://salesforcelayoffs.slack.com/ Learn more about our mission and become a member here: https://www.womenindata.org/ --- Support this podcast: https://anchor.fm/women-in-data/support

How this thought experiment came to be (01:24)The thought experiment setup (07:23)TL:DL - setup summary (11:00)Learnings from the setup (11:25)Ads are being served (15:00)Week 1 - feels oh so right (17:57)Week 2 - it starts to get spicy (20:12)Week 3  - the wheels are now off the bus (26:40)Wrapping up the takeaways (31:50)Email us at info@GranularMarketing.comFollow us on Facebook and Instagram

Get to know Megan in 107 seconds (1:53)Poli Sci? Nah. PPC? Yes, please. (3:40)The selling points of making PPC a career (4:44)Where PPC was when Megan got her start (6:50)What brought Megan to Granular (8:17)The Granular difference and culture (10:11)Megan's method to client relationships (13:00)To the future! Where Megan thinks PPC is going (15:40)Bonus: a quick philosophy lesson (18:40)Email us at info@GranularMarketing.comFollow us on Facebook  and Instagram

CHAPTER 10, The Structure - Early 2005, Sheraton Hotel, Woodbridge, New Jersey… after seeing an ad inside the newspaper Star Ledger, I showed up to an event where a gentleman was presenting. I purchased his $300 course and I consider it the best foundation I could have ever had when it comes to running a successful business and here is why. --> READ THE BLOG POST HERE https://myempirepro.com/digital-marketing-certified-chapter-10-the-structure-plan/ --> WATCH VIDEO VERSION HERE https://youtu.be/jF1VlhGwlXc The course was basically a slapped-together black and white copy made from some sort of 1967 xerox machine.  But the content is majorly responsible for the success I've had to date because it started with direct response marketing particularly targeted at a specific pre-defined audience. But I have to tell you.  I think I've come to really appreciate that training even more in recent times.  However because of my lack of experience, I spent years testing out different ideologies that don't put marketing first over the years.  After taking account and counting the blessings and the failures, I have concluded that I was in fact lucky to have taken that training earlier on in my career. In fact, it doesn't even matter that I had derailed quite a few times from this concept of purpose and people-driven marketing.  It's just that powerful to drive massive success at any moment that I've decided to come back to the foundation.  The foundation is just as important as the “structure” if not more important. A few times over the years, I've failed at setting up the “structure” sustainably because of many reasons.  One of the main reasons is the fact that stable structures are boring.  But at the end of the day, they work.  Isn't that all that matters? But I am still human.  And by that, I am alluding to the fact that I still get influenced  by the “shiny object syndrome”.  You can also call it “grass is greener on the other side” syndrome.   It's an on-going battle.  But I have gotten better and better with this in recent times.  It's about making the foundation just as important as the “structure”. In fact, everything we have discussed thus far in this book is the foundation.  And I hope that you took it seriously because it's a foolish man who built his house on the sand. Over the course of this book, we've discussed the goal, the person, the value, the connection, the system, the list, the data, the information and the sources.  In essence, we have broken down all the parts of digital marketing to make it as simple as possible for anyone with a marketable offer to understand. Back when I started engaging in digital marketing full time and more,  I had to know everything.  Actually, I chose to know everything probably because I really do enjoy the art and science of influencing and persuading people.  More importantly, it was useful because I was building a business just as I am still doing today. There is more structure with the digital marketing industry today.  In fact, I just counted more than 20 jobs where you can earn 6 figures or more.  These are skill sets that are primarily responsible for scaling any business. Today, you don't have to know everything.  Sure you should have an overview understanding of each of the areas.  But if all you want is a job, you can simply pick one of the previous chapters and don't stop your research until you get to the level of the equivalent of a doctorate degree. On the flipside, it is important to read this book 10-15 times in order to make the most out of it.  For every additional time you read this relatively small book, you will learn something new.  But you will have to excuse the fact that I am not your typical scholastic writer.        In the last chapter, the source, we covered the different web traffic channels.  But we didn't get too much into the actual platforms and their categories such as: Search Engine Optimization Pay-per-Click Advertising Social Media Marketing Content Marketing Email Marketing Affiliate Marketing And many others…  However we get a little deeper with each one of these traffic sources and media forms inside our flagship 15 weeks coaching program “Digital Marketing Intensive” (DMi15).  Here at www.myEmpirePRO.com , we primarily focus on content marketing through search engine optimization, and paid media via Google and Meta (Facebook) ad platforms.   There are many digital marketing and PPC ad platforms to choose from namely; Google Ads, YouTube Ads (also part of Google Ads) Meta Ads (which used to be Facebook Ads), Instagram Ads (accessible through Meta Ads), Microsoft Ads (which was once called Bing Ads), LinkedIn Ads, Twitter Ads, Pinterest Ads, TikTok for Business, Snapchat for Business etc.  Each and everyone of those ad platforms tend to follow the same campaign breakdown “structure.” The idea of having to figure out all the different pay-per-click (PPC) ad platforms out there probably feels overwhelming right?  I understand.  All you have to do is pick two or three marketing strategies to execute on two or three ad platforms.   But I also wouldn't do that until I have set up a successful campaign on one platform first.  And what do I mean by success?  It depends on your business objective for that campaign. One of the problems that have cost me millions is the unproductive idea of multitasking.  In a real business world, focus matters more than ideas. I find it cute when people talk about multitasking in this great light of new discovery. It's true that many things are happening at the same time in any given business.  That's why I will have to put context as priority over focus as well.   It all depends on what you mean.  Each process among many in a system with respect to focus on a primary business objective has to be clearly defined if you don't want to waste resources.  So it's best to set up a campaign successfully on one ad platform first and start collecting data before attempting to scale out to other platforms with the same “campaign breakdown structure”. If your business has less than 10 employees, I would cap out the number of ad platforms at three.  The rest of the focus should go into optimization of your campaigns on the two or three ads platforms you've chosen and your business operations. Understanding a campaign breakdown structure is important because it's the same skeleton that you will implement on any platforms you chose to set up campaigns on.  This “structure” will be useful from both a mental and a campaign execution standpoint.  Once you understand it, you can execute a digital marketing campaign set up on any ad platform successfully. Campaign Breakdown Structure There are 4 levels on a digital marketing campaign breakdown structure.  Each level allows you to define how you want your campaign to run. Level 1 - How: The first level is simply defining the platform you choose to run it on.   This is the level where you decide which of the many ad platforms you want to run and test your PPC campaigns on.  The rest of the levels are about the specifications inside the campaign itself. Level 2 - Why: On this level, you get to choose the business objective of your campaign.  What is the purpose for this campaign?  The ultimate purpose of a digital marketing campaign is to make money right? But you need to be a little more specific. Is it to primarily generate the most video views, reach, visits to external pages, capture leads, or sales?  When you are specific, it makes your desired outcome and results easier to track, measure, monitor and control.   You may also be defining your budget for this campaign on this level.  Level 3 - Who: This is where you get to define your ideal prospect and/or customer and their attributes.  It's very hard to be specific with this level but you have to put in some effort for your digital marketing campaign.   At this level, you will get to define:  Behavior based on attributes known to the ad platform. Desired cost per result achieved. Location Age Gender Language Interest and followings And more… Level 4 - What: At this level is where you define the actual message that describes your offer to the audience you specified on level 3.   On the actual ad platform, you will get to upload the images, the video and the ad copy as we cover in more details in Chapter 3 “the value.” This is the actual creative that the audience, again as defined on level 3, gets to see on the feed and the placements.  So it needs to be intriguing enough to catch the attention of the audience you defined.  Hence the time I took on breaking down “the value” in chapter 3. On Meta Ads (a.k.a Facebook Ads),  level 1,2 and 3 are Campaign, Ad sets and Ads respectively.  On Google Ads, level 1,2 and 3 are Campaign, Ad group and Ads respectively.  I promise.  On the other platforms that may be unconventional, it's similar. At the end of this all, it's all in the mindset.  Approach setting up a digital marketing campaign with this 4 level-structure and your chances of better outcome is sure. Another way you can protect your business from losing money is to buy email marketing placement from other marketers who have built a healthy email list.  Check out www.myEmpirePRO.com/traffic especially if you are in the biz-opp or financial niche. You can simply order clicks and visits over to your websites to pique initial interest.  After that, you can then set up a retargeting or remarketing campaign on major platforms like Google Ads or Meta Ads to re-attract your audience from Facebook, Instagram, YouTube, Google and their various media partners. This is an unconventional way of driving consistent traffic and building your list.  But you can still apply “the structure” mindset to stay organized.  Anyway, in the next and final chapter, we will enter the execution zone.  It's time to put this wealth of knowledge to work.

On today's episode, we are joined today by Dave Rigotti to talk about Marketing Ops in Product Led Growth (PLG) organizations. Dave is the CEO and founding team member of Inflection.io, a startup developing software for marketing teams at product-led companies. Previously, Dave was a Director of Marketing at Adobe, responsible for account-based marketing supporting Marketo and Magento. Dave made his way to Adobe via two acquisitions. First, he was the VP of Marketing at Bizible. Bizible was acquired by Marketo, which was subsequently purchased by Adobe in 2018. Prior to Bizible, Dave spent nearly 5 years at Microsoft introducing Bing and Bing Ads to the world.Tune in to hear: - Major trends that are happening in PLG.- Dave walks listeners through how MOPs and marketing are different in PLG compared to traditional GTM.- What skills are needed in marketing and MOPs to be successful in a PLG company.- Lessons that non-PLG marketers or MOPs professionals can apply to their “traditional” business.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

Funnels can be intimidating and may seem complex, but they don't need to be. And if you can crack the code of funnel building, you'll never have to worry about making money online again!Welcome to the 39th episode of The Growth Booth Podcast, a show focused on supporting budding entrepreneurs and established business owners alike, towards achieving lifestyle freedom through building successful online businesses.This week's episode is the first in another two-part series where Aidan talks with Allison Hoyt, his chief marketing officer, on why funnels are the best tool for building audiences and maintaining traffic. Learn all about the fundamentals of funnel-building, the ingredients of a good funnel, and the secret to getting people into the top of the funnel…Whether you're looking for step-by-step strategies to start building an online business, simple game plans to grow your business, or proven lifestyle freedom frameworks, you're in the right place.Stay tuned and be sure to join the thousands of listeners already in growth mode!Timestamps:00:00 Intro02:26 Why Funnels Are Important03:30 Bare-bones Funnels Described06:00 The Thank You Page10:21 The Email Funnel12:23 Double Opt-ins15:12 Best Practices17:17 Episode Sponsor17:50 Lead Magnets20:43 Traffic Sources25:50 Monetization30:48 When To Start With Funnels33:16 OutroLinks and Resources Mentioned:Blueprint Academy - https://thegrowthbooth.com/academyGoogle Ads - https://ads.google.com/home/ClickBank - https://www.clickbank.com/Bing Ads - https://ads.microsoft.com/Facebook Ads - https://www.facebook.com/business/ads About Our Host:Aidan Booth is passionate about lifestyle freedom and has focused on building online businesses to achieve this since 2005. From affiliate marketing to eCommerce, small business marketing to SAAS (software as a service), online education to speaking at seminars, the journey has been a rollercoaster ride with plenty of thrills along the way. Aidan is proud to have helped thousands of entrepreneurs earn their first dollar online, and coached many people to build million-dollar businesses. Aidan and his business partner (Steven Clayton) are the #1 ranked vendors on Clickbank.com, and sell their products in over 100 countries globally, as well as in 20,000+ stores across the USA, to generate 8-figures annually.Away from the online world, Aidan is a proud Dad of two young kids, an avid investor, a swimming enthusiast, and a nomadic traveler. Let's Connect! ●  Visit the website: https://thegrowthbooth.com/ ●  Follow us on Facebook: https://www.facebook.com/aidanboothonline ●  Let's connect on Instagram: https://www.instagram.com/aidanboothonline/ ●  Subscribe to our YouTube Channel: https://www.youtube.com/c/TheGrowthBooth Thanks for tuning in! Please don't forget to like, share, and subscribe!

What makes up Programmatic audio  (01:37)How is it different than a traditional radio buy (02:21)Podcasts - a special snowflake (03:22)Examples within the world we live (04:47)Positives of advertising on a podcast (06:01)Downsides to advertising on a podcast (09:06)A peak inside podcast targeting and purchase options (10:12)Positives of Programmatic audio (14:41)Why you may not want to use Programmatic audio (22:04)Final thoughts! (25:23) New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

This week, it was awkwardly quiet with the Google rankings and then Google dropped the bombshell, the July 2022 Google Product Review update touched down. Google also released new search quality raters guidelines...

Geofencing vs. geoframing vs. geotargetingWhat is geofencing? (01:28)What is geoframing? (03:11)What is geotargeting (display)? (04:17)Real-world examples (04:46)The Pros of each tactic (09:01)The challenges of each tactic (11:43)Episode wrap-up (14:55)New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason discuss their thoughts on Bing and if managers should be utilizing it more. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

What is Programmatic OOH? (00:50)Is OOH suited for certain industries? And examples of where to best utilize OOH  (02:49)In's and out of the alternative OOH channels (04:32)The less common channels (05:15)The benefits of leveraging Programmatic OOH Advertisement (06:18)Potential downsides of OOH Advertising (10:07)The final takeaway (12:56)New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists. (5:21) What happens if you have the same keyword in two Google Ads campaigns?(13:00) What do you think about Bing ads? Should I use them more?(19:46) What you do think about using the “Similar” audiences in Google Search?(25:45) What do you think about using remarketing lists on search campaigns? Should I use target rather than observation?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/Mk

Join our next web class - https://buildassetsonline.com/playbook Enroll in the Elite Fleet NOW - https://www.buildassetsonline.com/elite-fleet-plus/ ABOUT US Joe and Mike Brusca own and operate a digital portfolio of over 10 websites including 4 high ticket dropshipping stores. The duo have created over 6 high ticket dropshipping stores, all in operation and profitable. 3 have been sold for a total of over $300,000K

Join our next web class - https://buildassetsonline.com/playbook Enroll in the Elite Fleet NOW - https://www.buildassetsonline.com/elite-fleet-plus/ ABOUT US Joe and Mike Brusca own and operate a digital portfolio of over 10 websites including 4 high ticket dropshipping stores. The duo have created over 6 high ticket dropshipping stores, all in operation and profitable. 3 have been sold for a total of over $300,000K

Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn. Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek's 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.  Marketers and business owners often misjudge how to make best use of their presence in the digital world. Getting the right balance between your message, your content and your audience is the key, and Purna Virji offers dozens of tips, tricks and ideas for getting that balance right. The thing is, knowing what your audience wants to hear is more important than knowing what you want to say. And being emotional with your content is not the same as using emotions to connect with your audience. Purna Virji offers thumb stoppingly good content tips and how to get the most out of LinkedIn that can also be applied to other social media platforms. Having concise, compelling and clear content is an advantage. As always, the show closes with passing the baton… the delightful Purna Virji passes the virtual baton to next week's super groovy guest Tom Critchlow. What you'll learn from Purna Virji 00:00 Purna Virji with Jason Barnard00:39 Book Launch: The Fundamentals of Brand SERPs for Business01:57 Purna Virji's Brand SERP02:56 Purna Virji's Career Path04:34 An Overview of Purna Virji's Expertise on Content06:32 Prominence vs Presence on LinkedIn07:44 What is Thumb Stoppingly Good Content?08:53 How to be Prominent with Your Content09:38 Focus on What Your Audience Want to Hear Not on What You Want to Say10:18 Emotion Centric Content12:32 Emotion in Content vs Emotional Content18:00 Tips on How to Figure Out What Your Audience Wants to Know24:52 WHat is Contrarian Marketing Approach?32:13 How to Make the Most of LinkedIn33:39 Optimize Discoverability with Broad Hashtags and by Tagging People36:30 Concise, Compelling and Clear Content50:39 Passing the Baton: Purna Virji to Tom Critchlow This episode was recorded live on video January 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Purna Virji talks with Jason Barnard about prominence vs. presence on LinkedIn. Purna Virji is a globally recognized speaker and writer on content marketing. A content strategist and Lead Content Solutions Consultant at LinkedIn. Prior to joining Linkedin, Purna was the CEO and Founder of Purview Marketing and Senior Client Development and Training Specialist for Bing Ads. During her time at Microsoft, she won Search Personality of the Year 2019-2020 at the US Search Awards, was named one of Adweek's 2018 Young Influentials, and was chair of the judging panel at The Drum US Search Awards in 2017 and 2018.  Marketers and business owners often misjudge how to make best use of their presence in the digital world. Getting the right balance between your message, your content and your audience is the key, and Purna Virji offers dozens of tips, tricks and ideas for getting that balance right. The thing is, knowing what your audience wants to hear is more important than knowing what you want to say. And being emotional with your content is not the same as using emotions to connect with your audience. Purna Virji offers thumb stoppingly good content tips and how to get the most out of LinkedIn that can also be applied to other social media platforms. Having concise, compelling and clear content is an advantage. As always, the show closes with passing the baton… the delightful Purna Virji passes the virtual baton to next week's super groovy guest Tom Critchlow. What you'll learn from Purna Virji 00:00 Purna Virji with Jason Barnard00:39 Book Launch: The Fundamentals of Brand SERPs for Business01:57 Purna Virji's Brand SERP02:56 Purna Virji's Career Path04:34 An Overview of Purna Virji's Expertise on Content06:32 Prominence vs Presence on LinkedIn07:44 What is Thumb Stoppingly Good Content?08:53 How to be Prominent with Your Content09:38 Focus on What Your Audience Want to Hear Not on What You Want to Say10:18 Emotion Centric Content12:32 Emotion in Content vs Emotional Content18:00 Tips on How to Figure Out What Your Audience Wants to Know24:52 WHat is Contrarian Marketing Approach?32:13 How to Make the Most of LinkedIn33:39 Optimize Discoverability with Broad Hashtags and by Tagging People36:30 Concise, Compelling and Clear Content50:39 Passing the Baton: Purna Virji to Tom Critchlow This episode was recorded live on video January 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Kyle Cardoza is a well-rounded professional who has worked In a variety of different industries. He has taken his Stellar communication skills and applied them to many different niches such as event marketing & promotions, broadcast journalism, and online advertising. Kyle's natural ability to communicate effectively is what sets him apart. He is skilled in public speaking, interpersonal communication, event marketing, sales, news anchoring and news reporting, with an emphasis on on-camera interviewing. Kyle has worked extensively with online advertising systems such as Google AdWords, Bing Ads, and Facebook Advertising. Kyle has a strategic communications degree with a focus in media studies and public relations from Bridgewater State University.