1000 Experiments Club

Follow 1000 Experiments Club
Share on
Copy link to clipboard

The 1000 Experiments Club is an AB Tasty-produced podcast hosted by Marylin Montoya, VP of Marketing at AB Tasty. Join Marylin and the marketing team as they sit down with the most knowledgeable experts in the world of experimentation to uncover their insights on what it takes to build and run successful experimentation programs.

AB Tasty


    • Sep 10, 2024 LATEST EPISODE
    • monthly NEW EPISODES
    • 49m AVG DURATION
    • 17 EPISODES


    Search for episodes from 1000 Experiments Club with a specific topic:

    Latest episodes from 1000 Experiments Club

    Failing Forward for Experimentation Success | Shiva Manjunath

    Play Episode Listen Later Sep 10, 2024 45:43


    Guest host and AB Tasty's Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunking best practices, embracing failure, and fostering a culture of learning can elevate experimentation to new heights.

    Failing Forward for Experimentation Success | Shiva Manjunath

    Play Episode Listen Later Sep 9, 2024 45:43


    Guest host and AB Tasty's Head of Growth Marketing UK, John Hughes, sat down with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and Host of the podcast From A to B, to talk about debunking best practices, embracing failure, and fostering a culture of learning can elevate experimentation to new heights.

    The Past, Present, and Future of Experimentation | Bhavik Patel

    Play Episode Listen Later Jul 15, 2024 42:41


    What is the future of experimentation? Bhavik Patel highlights the importance of strategic planning and innovation to achieve meaningful results.

    Tapping into Emotional Marketing | Talia Wolf

    Play Episode Listen Later May 20, 2024 39:48


    Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.

    Trial and Error of Building a Culture of Experimentation | Rand Fishkin

    Play Episode Listen Later Mar 26, 2024 61:22


    Host and AB Tasty VP Marketing Marylin Montoya sits down with Rand Fishkin to discuss the importance of “non-attributable” marketing and why companies should take more risks and allow themselves the freedom to fail.

    Taking an Outcome-Driven Approach | Ruben de Boer

    Play Episode Listen Later Nov 6, 2023 47:35


    AB Tasty's VP Marketing Marylin Montoya spoke with Ruben about exciting trends and evolutions within the world of experimentation, including the various ways AI can impact the optimization of the experimentation process. Ruben also shares ways to involve cross-functional teams to implement a successful culture of experimentation within the organization and why it's important to steer these teams towards an outcome- rather than an output-driven mindset.

    Personalization Approach Remastered | David Mannheim

    Play Episode Listen Later Sep 5, 2023 50:13


    Redefining Personalization: From tactical add-on to strategic value add. Navigate beyond immediate gratification and make personalization truly personal.

    Put Data in the Driver's Seat | Marianne Stjernvall

    Play Episode Listen Later Jul 11, 2023 56:46


    AB Tasty's VP Marketing Marylin Montoya spoke with Marianne on the importance of contextualizing A/B test data to make better-informed decisions. Marianne also shared her own take on the much-debated build vs buy topic and some wise advice from her years of experience with CRO and experimentation.

    How to Leverage Disruption in Experimentation | Ben Labay

    Play Episode Listen Later May 15, 2023 53:28


    AB Tasty's VP of Marketing Marylin Montoya sits down with Ben Labay of Speero, an agency focusing on empowering product and marketing teams to make better decisions using experimentation programs. Ben shares the importance of implementing frameworks and leveraging disruption for a fruitful experimentation program.

    A Conversation with Carlos Gonzalez de Villaumbrosia of Product School

    Play Episode Listen Later Feb 6, 2023 39:12


    AB Tasty's VP of Marketing Marylin Montoya sits down with Carlos Gonzalez de Villaumbrosia of Product School, the global leader in product management training with a community of over one million product professionals. Carlos shares a revolutionary solution to fill the need for expertise in product management and build better products.

    A Conversation with Elissa Quinby of Quantum Metric

    Play Episode Listen Later Oct 24, 2022 39:29


    AB Tasty's VP Marketing Marylin Montoya sits down with Elissa Quinby of Quantum Metric, an experience analytics company that helps brands to gain insights about their customers and make rapid, data-driven decisions. Elissa explains why a frugal mindset around experimentation can actually accelerate the process and increase resourcefulness.

    A Conversation with André Morys of konversionsKRAFT

    Play Episode Listen Later Jun 22, 2022 43:15


    AB Tasty's VP Marketing Marylin Montoya sits down with André Morys of konversionsKRAFT, a consulting firm specialized in agile growth processes and content optimization. André believes the key to a thriving business in today's market is a fearless attitude toward innovation and experimentation.

    conversations andr morys konversionskraft
    A Conversation with Jeremy Epperson of ConversionAdvocates

    Play Episode Listen Later May 17, 2022 49:34


    AB Tasty's VP Marketing Marylin Montoya sits down with Jeremy Epperson of ConversionAdvocates, a CRO agency specialized in data analysis. Jeremy believes agility is key in experimentation and that it can even trump exorbitant budgets, thus allowing smaller companies to take market share from giants.

    A Conversation with Lukas Vermeer of Vista

    Play Episode Listen Later Dec 7, 2021 56:37


    AB Tasty's VP Marketing Marylin Montoya sits down with Lukas Vermeer of Vista, a design and marketing company. When it comes to kickstarting experimentation within an organization, Lukas Vermeer recommends starting small and (keeping it) simple.

    A Conversation with Jonny Longden of Journey Further

    Play Episode Listen Later Jul 19, 2021 46:58


    AB Tasty's VP Marketing Marylin Montoya sits down with Jonny Longden of Journey Further, a performance marketing agency. Jonny believes anyone can do experimentation as long as you have two ingredients: a strong desire and tenacity to implement it.

    A Conversation with Chad Sanderson of Convoy

    Play Episode Listen Later Jul 2, 2021 47:52


    AB Tasty's VP Marketing Marylin Montoya sits down with Chad Sanderson, head of product - data platform at Convoy. He breaks down the most successful types of experimentation (based on company size and growth ambitions) and why experimentation should be considered a discipline.  

    A Conversation with Ronny Kohavi (ex-Airbnb, Microsoft and Amazon)

    Play Episode Listen Later Jun 21, 2021 69:23


    AB Tasty's VP Marketing Marylin Montoya sits down with Ronny Kohavi, one of the pioneers of experimentation. He shares a humbling reality check: Most ideas will fail (and why that's a good thing).

    Claim 1000 Experiments Club

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel