Podcasts about Driven

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Isaiah Tatum. A 24-year-old entrepreneur, touring artist, and hotel owner:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Isaiah Tatum. A 24-year-old entrepreneur, touring artist, and hotel owner:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Isaiah Tatum. A 24-year-old entrepreneur, touring artist, and hotel owner:

When my book, What Drives You, came out, I brought a number of my past guests on to the podcast to hear their personal stories of what drove them. We habitually hear what people have done and achieved, but don't often hear why they did it. I think the stories help us better understand not only what drives, but what we want to be driving us. In this episode I talked with Guy Kawasaki. Guy is a silicon valley legend, being a primary figure in the early days of Apple with Steve Jobs. Today he's the evangelist for Canva and has helped put a lot of companies on the map. I've spent time face to face with Guy and one time he butt dialed me and we ended up talking about ideas for a podcast that he ended up doing, which is now the very popular Guy Kawasaki's Remarkable People. Here though we talk about his beginnings and he shares that he never had any big visions. His initial drive for success in business was motivating by wanting a cool car. And he goes on to share this, that while he didn't have big visions for his future, he was pretty clear on what was driving him, and those drives put him on a path to greater successes than he ever imagined. I think you will enjoy hearing his story and through it you will likely get some clarity on what is driving you. Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Isaiah Tatum. A 24-year-old entrepreneur, touring artist, and hotel owner:

Clayton Fletcher (@claytoncomic) talks us through a multi-way pot he played in one of the final events of the 2026 World Series of Poker.----Try out Jaka Coaching for seven days FREE: https://jaka.poker/TPEhttps://jaka.poker/TPE----Check out Clayton's YouTube channel and see all episodes with full visuals!----Get tickets to see Clayton perform stand-up!!!  www.claytonfletcher.com----Join the Tournament Poker Edge discord channel:https://t.co/JHEUIHrCrJ----Register for GTO Wizard and save 10% off your first purchase using this link:    http://www.gtowizard.com/p/tpe----Sign up to receive Clayton's poker email updates absolutely free: https://claytonpoker.substack.com/

It's finally here… are YOU ready to meet your Summer Kia MVP? Azael, Kobe and Meteos reveal our winner, the runner-ups, and chat about what it means to be the MVP and a well-rounded player. Did your summer Kia MVP take the crown? Let's find out!Our hosts move on to discuss how some of our LCS players have motivated conversations within the community. The moment between LYON's Saint and Inspired leads the hosts to ask: what is healthy communication in pro-matches and how far are we willing to be tilted in order to stay in the Worlds run?And FINAL-ly (get it?) the Championship is just days away! The guys recap last week's emotional playoffs with SR and FLY's elimination, how some of the OG LCS magic is back, and how the battle is truly on for these final matches this weekend. Are you ready to witness the C9 vs LYON rematch? Who's going to survive against TLAW? And who is going to bring NA to Worlds???It's all going down LIVE this weekend at the Gas South Arena in Georgia! Get your tickets for Saturday and Sunday before it's too late!Timestamps:0:00 - Intro & Kia MVP Revealed!8:50 - Inspired and Saint Argument28:18 - Caedrel "Will the West Win" Podcast Shoutout35:25 - Playoffs Week 3 Recap1:02:00- Championship Look Ahead1:14:48- Championship Predictions for Lyon, C9 and TLAW

Jay Berkowitz, Founder and CEO of Ten Golden Rules, helps law firms implement the Law Firm Success Formula to attract qualified prospects, convert more opportunities, and build five-star operations. Driven by a strong desire to win, Jay applies his competitive nature to helping clients rank higher, sign more cases, earn stronger reviews, and generate valuable referrals. In this conversation, Jay introduces The AI Visibility Optimization Framework—Collect Prospect FAQs, Publish Answers Regularly, Become an Expert on Reddit & Quora, and Blog on Customer-Generated Topics. He explains how businesses can identify real customer questions from sales calls, intake conversations, and AI-generated transcripts, then answer them through videos, blogs, FAQs, and social content. Jay also discusses optimizing websites and Google Business Profiles, responding quickly and empathetically to inquiries, and delivering five-star service that generates reviews and referrals. He shares how referrals, conference speaking, webinars, podcasts, and high-value content drive agency growth and how EOS helped him develop leaders as the company expanded. — Implement the Law Firm Success Formula with Jay Berkowitz  Good day. Steve Preda here with the Management Blueprint, and my guest today is Jay Berkowitz, the Founder and CEO of Ten Golden Rules, a two-time Inc. 5000 digital marketing agency that helps law firms generate more qualified leads and clients. Jay, welcome to the show.  Thank you so much. Great to be here, Steve.  So we already talked a little bit about it, but I was really curious about why you focus on law firms. There are so many marketing agencies out there, but I’ve never seen anyone that focused on such a narrow niche. And then I’m going to link it to my favorite question. So what is your personal Why, and how are you manifesting it in your Ten Golden Rules agency? And maybe there’s a connection to law firms as well?  Well, I’ll start with my personal Why, and my personal Why is I really like to win. And I’ve done the StrengthsFinder and different psychology tests, and I’m in the top—whatever—one or five percentile of people who are competitive. And so I was competitive in sports, but I really want to do well in business, and I want my clients to do well. Like, I really, really hate it if my client’s not right at the top of Google and if my client’s not growing in more new cases signed every month.  So that seems to be a really great fit for the business I’m in, which is helping clients with growth strategies, part of which is the marketing piece, getting new traffic to their website. Part of it is conversion, so we do a lot of work with our clients on getting a higher percentage of the folks who do show up to call, to click, to fill out a form. And then we work with their intake teams on converting those opportunities. And the final piece we work with them is really running a five-star operation—meaning that they’re getting more five-star Google reviews and getting more referrals from past clients and referral partners. So we do a lot of work in those three pieces of the business to help law firms grow, and I really want them to win because when they win, I win. Selfishly.  No, I love it. I love it. So are you like an outsourced marketing department and marketing-sales department for these law firms? How do you see yourselves? What is the role that you fulfill?  Yeah, I mean, we are a consulting agency. So first and foremost, we’re going to help them strategically figure out where to focus. And we have a fully functioning digital marketing agency, so we do websites and SEO and Local Services Ads and pay-per-click and social media and video and lots of AI. And then as a part of our consulting practice, we help with intake consulting that I mentioned before and five-star operations. And a big part of that is just finding the right partners because we’ll do high-level intake coaching and point out if they’re not answering the phone, if they’re not putting the right people on the phone, and then we’ll connect them with one of the top intake coaches in the legal industry.  If their back end is a little rough and needs some help, there’s a number of partners. Like, for example, there’s a really great software called Case Status we recommend to all of our clients. And imagine Case Status is an app. So, like, when we all order an Uber or order food, we get updates. “Hey, your driver’s been selected. Your driver will be here in 10 minutes. Your driver’s waiting outside. Do you want to have a conversation with your driver? What temperature do you want?”  And so there’s a great app called Case Status, which can manage the case in an app format that consumers are really used to. “Hey, we got your MRI booked, and here’s the location, and here’s the time. Don’t forget your MRI is tomorrow at 8:00 A.M. Here’s the location. If you can’t make the MRI, click here. Hey, we got your MRI. We forwarded it to the next surgeon,” in a case of a car accident. So using that software helps our firms get five-star Google ratings and lots more referrals, and that’s just one small piece of the pie.  So within the niche of law firms, is this even a narrower niche of injury law firms that you work with?  Yeah, it’s funny because when, as a business person, you go from working on 200 SIC codes and you pick one, “I’m only going to work with lawyers,” everybody always asks, like, “Which niche within the niche are you?” But by the nature of our business, 50% or 60% is personal injury, just because those guys are really invested in marketing. They spend a lot of time and money on it, and we’ve built a little reputation.  But we also have estate firms and family lawyers, criminal attorneys, sex abuse lawyers, securities attorneys. So I always say 50% is personal injury and 50% is everybody else who deals with consumers. Because for the most part, the B2B lawyers, they’re not going to spend a lot on marketing. But we have done some beautiful websites for them.  Very interesting. I have kind of a tangential question, but you may be able to help me answer it because I’m obviously wondering about it. I always see these billboards with the injury law firms promoting themselves, and I get if someone gets in a car accident and there’s a billboard above them, then it’s going to be an obvious thing for them to call, but it probably doesn’t happen that often. So how are these billboards so good for lawyers, or is it just a myth and they’re just wasting their money on it?  No. I think the math is pretty compelling, and the average personal injury firm will make between $10,000 and $20,000 on average on cases. Then there will be one or two or three, what they call whales, every year. So a terrible incident where, like, a FedEx truck or a commercial vehicle hits a family and there’s serious injuries or death involved, and it’s a multimillion-dollar case.  So the lawyers make a third of all the revenue that comes in on those cases, and they do a lot of work and they have a lot of expenses too. But when there’s millions of dollars at stake for just one case, these guys can afford the TV advertising, the billboard advertising, and the digital marketing that they do with us.  So it’s not just a billboard. Yeah. Billboard is just a visible one. It’s basically the general idea that they do a lot of advertising because being top of mind is important.  Yeah, for sure. And if, God forbid, someone you knew had an accident, you’d start noticing that every second ad on TV is also personal injury.  Yeah. Yeah. That’s true. That’s true. So let’s talk about frameworks because that’s what this podcast is about. Business blueprints or concepts that you have developed, you observed, something that helps you make sense or streamline the ideas that you deal with in your business. Anything that comes to mind, something that can be explained in three to five steps?  Yes. Well, I touched on it a little bit a minute ago, and we call it our Law Firm Success Formula. And the first part is attract, the second part is convert, and the third part is five-star operations. But I’ll spend a couple more minutes on it. So the attract piece is, first and foremost, you’ve got to have your website dialed in. You have to have a contemporary website. If your website’s more than five years old, it just sends a subtle, even subconscious message to folks that you’re not current, and the design times change over time.  And also, Google’s functionality is going to change, or the functionality of your website, as it’s friendly to Google, particularly your mobile website, if it’s five years old, is not going to be the current best practice. And Google’s going to come and test your mobile website, and they’re going to send negative ratings back to the algorithm, and you’re going to show up less in the searches. Equally important is your Google Business Profile. And that’s your Google Maps address. And that has to be up-to-date and optimized and constantly updated with new content and blogs and videos and information and photos from your location because I always say that you don’t own your Google Maps, you lease it from Google, but it’s a second and very powerful web presence that a firm can have.  So we do a lot of work on the websites, on the Google Maps, and there’s a whole SEO protocol around local SEO that surrounds the Google Maps listing and how you’re listed on your website and how you’re linked to by local businesses and the Chamber of Commerce and business associations and bar associations. And then the next piece is getting your message out there and optimizing for the AI. And so the AI today that’s important in my part of the business is the SEO AI, or a lot of us are calling it AEO, answer engine optimization. So a lot of the work we’re doing with our clients is answering questions on video, and those videos go on YouTube, and then we also use the video on a blog on the website.  And you can use those videos throughout the internet, Facebook, LinkedIn, Twitter. Very importantly, add a video to your Google Maps every week. So we generally shoot a series of at least a dozen videos with the client every quarter and have them answer questions. Because again, when you’re asking questions of Google or ChatGPT or Claude, “Who’s the best car accident attorney if I was hit in an Uber?” So we literally answer that question, and the attorney will say, “One of the things I’m getting asked all the time now is, who’s the best car accident attorney if I’m hit in an Uber? Do I need a car accident attorney?” And they’ll go on to answer that question, but literally, we put the question in the video.  The question goes on their blog, goes on their website, goes on their Facebook, their Twitter. So it’s a very effective strategy to target the AEO, or the answer engine optimization. And by the way, there’s a couple other pieces that are very important to come up in the AI. So number one is answering questions. Number two is becoming an expert, so getting written up in journals and your bar association, your Chamber of Commerce, whatever industry you’re in, getting on Wikipedias and things like that, and answering questions on Reddit and Quora, which are the answer engine websites. And then the final piece is some technical stuff you can do on your website, as simple as adding frequently asked questions. Most people only have five FAQs on their website. You should have 50 or 100 today in this world of answer engine optimization.  So the first piece in our formula is attracting traffic to the website and getting the brand right. And then the second piece is conversion. And I mentioned things like answering the phone. Super critical today that you answer the phone. And I know that sounds obvious, but Google’s actually tracking how long it takes you to answer the phone when someone clicks off a Google ad or a Google Maps listing. And if it takes more than 15 seconds and three rings, Google’s going to, again, downgrade you for future listings. And it’s not nefarious. There’s nothing negative. It’s just like when people use Google, Google wants them to have a successful experience.  Yeah.  So if they’re looking for a car accident lawyer or a shoe repair or a pizza, if you don’t answer the phone quickly, the next time, they’re going to put you down a little bit lower in the listings. So conversion is a multifaceted program that we help our clients with: answering the phone, answering the phone with empathy, answering the phone with a professional who can handle the call, not somebody who’s a busy trial attorney or a busy paralegal, and they don’t even want to take calls. So you really need a professional who’s trained to convert those opportunities.  And then we’ve also built some software to optimize any missed calls, and we even have a software when people fill out a form on the website, it immediately sends a text to the intake team so you can call them back. Because we’ve all had that experience where you fill out the form on the website, and you wait five minutes, 10 minutes, an hour, a day. Well, by then, you forgot whose form you filled out, and you filled out a couple other forms on other law firms’ websites or other marketing agencies’ or consultants’ websites, right? So very important that we have the software that immediately texts the form information to the intake team.  They can call the person right back. And then the final piece, I talked about five-star operations, and we have several programs to help our clients get more Google reviews and get more referrals from their existing clients and their referral partners. And one of the subtle things that a lot of people don’t do, and this is the easiest, most cost-effective marketing piece, is just sending out a monthly newsletter.  I mean, every business and every law firm and every marketing agency has to have a monthly newsletter. It’s very inexpensive. You can use Mailchimp or Constant Contact and send out some valuable information, some of your community activities, if you’re speaking at the Chamber of Commerce or your bar association, or I’m speaking at an industry conference. And every time I send out a newsletter, I get two or three calls. “Oh, Jay, I was meaning to call you. We want to redo our website.” Or, “Jay, would you be on my podcast?” Thank you for that, Steve. And just being top of mind increases your business opportunities, those referrals. So there’s a number of those programs that we do to help our clients get more five-star Google reviews and more high-value referrals.  That’s fantastic. You’re really very systematic about it. I mean, this is a huge framework, so I don’t know if we can promote it. It’s not going to be easy to promote all parts of it. But I really like the AEO optimization element: answering questions, becoming an expert on Wikipedia, Reddit, Quora, and the FAQs. Is there anything else there in this AEO optimization that may be important?  Well, the first part about answering questions, I can give you a couple clues there. One of the areas to get questions is to monitor the questions you take on a regular basis. And we use an AI called Fathom that records all my phone calls. And it creates a transcript, and I asked another AI, like a Claude or one of the AIs, to read all 200 most recent sales calls and transcribe all of the questions that I answered more than once. And there were several questions that I answered 20, 30 times and several that I answered two, three, four times.  It came up with 269 questions that I get asked on a regular basis on my sales calls, and now we’re systematically answering those questions on videos and blogs and content on our website because we know those are the questions that we get asked on a frequent basis by people who are interested in our products and services. So if you can find the true questions that you’re asked, I often joke that Margaret, the receptionist, you should give her a little clipboard beside her desk, and every question that comes in through the intake department, you want her to write it down and then hand that off to your marketing department and write a blog post.  Because literally, the questions that people are asking about car accidents or divorces or consulting services or marketing blueprints, those are the questions that people are asking Google, ChatGPT, and Claude. So if you proactively collect and answer the questions, that’s very powerful. And then in the expertise area, things you can do like getting in Wikipedia's, which is hard to get. You really have to be a known public figure today to get approved for a Wikipedia. But Grok has its own Grokipedia, and there’s several other pedias out there. Just making sure that you’re properly listed in all of your industry association listings and your local business associations.  When you just take a look at who’s linking to your competitors, you’re going to find a list of 200 websites that link to and list your competitors, and you can get listed in all those places, in most of those places, because there’s multiple chambers of commerce and business associations and bar associations in every region. And that’s true for every business, not just for lawyers. And then the final piece about the five-star operations, the simplest insight there is if you want lots of five-star reviews, you have to run a five-star business. You have to think of yourself like a five-star hotel.  And when you show up at The Ritz or The Four Seasons, which I’m lucky enough to do a couple times a year because I go to lawyer conferences, and those guys don’t fool around. Even as you pull up, they’re like, “Oh, welcome, Mr. Berkowitz.” I’m like, “How do they know that?” Probably because I told them what type of car I was coming in. Or they’ll ask you, “Are you staying here?” And your name is Mr. Berkowitz. And then as soon as the person hands your bags off and they take you to reception, you’re Mr. Berkowitz for the rest of your stay. They know who you are.  They recognize the staff are trained to give you that high level of service. And then when you go over to the concierge, there’s someone whose whole job is to make your visit great and get you fantastic dinner reservations and nurture your whole relationship, get you theater tickets or concert tickets. So if you think of your business as a five-star operation from the first time they call to every conversation, they should know Mr. Berkowitz. They should be able to pull up your file. They should know what the status of your business relationship is or your legal case.  And in fact, we recommend the software I talked about earlier, so they’re proactively sending you updates on your case. You don’t even have to call in. And the number one bar complaint is, “My lawyer doesn’t answer the phone and doesn’t give me updates on the status of my case.” And I think that’s true for every business. So if you’re proactively sending out updates and information to your clients, they’re proactively happy as opposed to reactively trying to chase you down.  Basically, you cannot fake being a good business. You have to be a good business. But it’s good to be reminded of what it takes to be a five-star service-oriented.  Yeah, you’re right. Yeah. Five years ago, you could fake it. Today, you can’t fake it. The Google reviews are omnipresent, and I think in 70 or 80% of businesses. I saw a data point the other day, people look at Google reviews before they work with a company.  Yeah. That is true. That is true. Well, thanks for reminding me. So what drives growth in your marketing agency business?  I think there’s three big chunks of business opportunities for us. The first one, and the best one for everybody, is always referrals. And so I do a lot of hard work to nurture my referral base. As a matter of fact, I’ve even created my own sort of networking group, if you will, of other people who call on the same types of businesses that I do. And I make sure that I reach out to them and have a quick Zoom call. I met with two of them this morning on just a half-hour Zoom call, finding out what’s up in their life, what type of referrals they’re looking for, and asking how I can give, and giving as many referrals as I get.  So building those relationships, we call it know, like, and trust in networking. And constantly building those relationships and then spending time with them at the industry conferences to really put a focus that I think I made a mistake and I ignored that up until the last four or five years. And now I spend more time at a conference on the trade show floor with the other vendors as I do trying to meet the attorneys, because if you build a relationship with a vendor who has 200 clients, you can get 200 referrals. If you build a relationship with a one-off prospect, you can get one.  Maybe he’ll refer you to someone he does business with. But really building those relationships, those referral relationships, has been fruitful for me. And then the second piece is those trade shows. And there’s an expression we use in my mastermind, which is, “Stage time is money time.” And if you can become an expert and develop a book and a presentation and get featured at your industry conference, that’s the best way to attend those conferences. And if you haven’t spoken on stage at your industry conference, I highly recommend it.  There’s about 10 benefits that you don’t even know about, that people reach out to you beforehand, even before the conference, to book you on their podcast or book a meeting with you or introduce you to someone. At the conference itself, there’s often a green room, which is a private area where you can do some business, where the other speakers are, and often the media is also in the green room. So you’ve got access to some of the most influential influencers at the conference itself. And then obviously, after you’re on stage, everyone wants to be your best friend if you do a good job, if your presentation is high value.  Yeah.  So that’s one of the best conference hacks. And then we try and do everything to optimize having a booth and having a presence at the conference or whatever we’re doing there. We often host a party or a dinner as well. And a lot of times, we do that with our vendor friends that I talked about earlier. And it really gives you a chance to stand out at the conference itself.  And then the third piece is marketing. We’ve been very fortunate and successful. We started a webinar series six years ago, and every month for six years, without fail, we’ve done a webinar. SEO for lawyers, pay-per-click for lawyers, social media for lawyers, video for lawyers, and then branching out into things like EOS, the Entrepreneurial Operating System. We do an annual business planning webinar. And thankfully, about two years ago, February, one of those videos took off on YouTube.  Something in the algorithm, it just loved it, and people were watching a long time on this video, and they were watching other videos after they watched this video. And I used to be so proud because I had 2,000 or 3,000 people who watched my webinars, and this one started going to 20,000, 30,000. Today, I believe it’s been viewed 95,000 times. It’s called the Top 10 Hottest Technology Tips for Attorneys, and that one seemed to pull the whole channel with it. So now, on a regular basis, we’ll get 50,000 or 60,000 views each month, and our overall channel’s up to 1,300,000 or 1,400,000 views on YouTube.  So creating high-value content has been a great sort of foundation for us, and then we’ll also market that in several different ways. We send emails: “Hey, please come to our monthly live-streaming event. We’ve got a great panel. We’re going to teach you all about the latest technologies in AI for lawyers.” And then those panel partners will promote the event as well. And then we send the emails in advance to the webinar. We post on our LinkedIn, my personal LinkedIn, company Facebook, Jay’s Facebook, Twitter, company Twitter.  And then after, “Hey, a lot of people said they missed the webinar. They couldn’t get the link to work. Here’s a replay of the webinar.” And then we take snippets from the webinar and put it in our social media. So that and a weekly podcast has been very, very powerful inbound marketing and thought leadership marketing for the firm.  Love it. That’s really cool. You’ve got some good processes, and thanks for sharing. This is interesting, the 10 technology tips. And it’s got a good title for sure, and I’m sure that it’s a good niche as well, and well done doing this. So no business is perfect, of course. What is something that you’re actively trying to figure out in your business?  Well, I’ve been spectacularly unsuccessful at hiring salespeople. And a number of my friends in my mastermind say the best day of their life is when they hire a salesperson who can sell better than them. We have a great sales process, and we have a great sales team, but I haven’t yet found the person who’s a little bit more effective in nurturing and closing the sales. So I definitely have some work to do still in building a sales team.  Yeah. I mean, you’re two times Inc. 5000, so you must be growing fast. And in fact, I saw that you doubled the number of employees in the last couple of years. How do you make sure that the leadership is growing with the number of employees? How are you growing your leaders?  Well, Steve, thank you, because that’s one of my favorite topics. And we’re big proponents of EOS, the Entrepreneurial Operating System, and the book Traction. And by the way, my hot tip to anyone who’s hearing this and is a business owner: don’t read the book Traction first. Read this book, Get a Grip. Because Get a Grip tells you the story of Traction, but it’s told as a story. And if you’re the founder, what EOS calls a visionary, Traction’s more like an operations manual, and that’s for your COO, your chief operating officer. So read Get a Grip, and then we got started three or four years ago self-implementing EOS.  Yeah.  And two and a half years ago, we hired an implementer and did a full-scale EOS, Entrepreneurial Operating System, integration into our business. And that was when we were around 10 or 12 people. And when you’re a small business, five, six, seven employees, all of them can report to the CEO, and we had very hands-on training. And as the business grew and we got to 10 or 12, that’s where you’re supposed to develop leadership specialties.  And obviously, 12 people can’t report to you, and you’re getting busier in sales and marketing and speaking and flying all over the place. So as we built this EOS leadership team, it’s been a real fantastic awakening for me because now there’s people who are very, very competent at what they do. They’re leading each of our departments, and I don’t have to sit in all the seats anymore. I found people who are better than me, smarter than me at what they do to lead each of those teams.  That’s pretty cool. That’s pretty cool. So if someone is running a law firm out there and listening to all that advice and they’d like to learn more, where should they go and where can they connect with you?  Well, the easiest thing is to go to tengoldenrules.com, or I’m Jay Berkowitz on most of the social media because when a new social media comes out, I always grab the name Jay Berkowitz. And probably much to the chagrin of a couple guys who are probably more important than me, Professor Jay Berkowitz and Chiropractor Jay Berkowitz. And if you guys are hearing this, I’m sorry, Dr. Jay Berkowitz, but I’ve got the Twitter and the Facebook and the LinkedIn handle.  Yeah. That’s pretty cool. Actually, I was wondering because this podcast has been running for six years, and I had the recollection that I had a Jay Berkowitz on this show four or five years ago, and I had to make sure that it wasn’t you. So it’s funny that you mentioned this. Yeah. That’s awesome. So this is pretty impressive, not just as a law firm or a law firm owner, but anyone.  I mean, these ideas that, Jay, you shared with us—how to attract people on your website, how to leverage AI and become an expert and create those FAQs and harvest them from your sales conversations, and then how you build a five-star operation so that you actually retain those clients and get them to refer and give you testimonials—that’s very, very valuable stuff. So I recommend all of you to look into implementing some of this stuff or reach out to Jay at one of the Jay Berkowitz handles or on the Ten Golden Rules website.  So, Jay, thank you for coming and sharing your ideas and experiences and frameworks, particularly frameworks. And if you enjoyed listening, then stay tuned because every week I bring a couple of amazing entrepreneurs to this show. So thanks, Jay, for coming, and thank you for listening.  You’re welcome, Steve. Thanks for having me.  Thank you. Important Links: Jay's LinkedIn Jay's website

Watch the show on television by downloading the SuperCrowd.tv Channel app to your Roku or Amazon Fire TV or e360tv channel app to your Roku, LG or Amazon Fire TV. You can also see it on YouTube.Devin: What is your superpower?Sascha: Balance of persistent curiosity paired with the practical focus required to run a sustainable business.Sustainable innovation only truly scales when it delivers a clear economic advantage over status-quo alternatives. For decades, aerospace propulsion has relied on toxic, highly explosive, and expensive solid rocket propellants. Sascha Deri, Founder and CEO of bluShift Aerospace, is turning that paradigm on its head by proving that clean technology can outperform traditional fuels while drastically reducing costs.From its headquarters at a former naval base in Brunswick, Maine, bluShift Aerospace has developed a proprietary, non-toxic, bio-derived solid rocket fuel. Beyond being virtually carbon neutral and safe enough to eat on camera, this innovative propellant is significantly cheaper to produce and far easier to transport than petroleum-derived counterparts. As Sascha explained during our interview:“We found that it not only worked, but it worked better than the petroleum fuel... Here's something which is better for the planet. It's virtually carbon neutral, the fuel itself. It's non-toxic... It performs better. It's a little more energy-dense than the petroleum version is, and very easily had all over the United States.”This breakthrough bridges the gap between environmental responsibility and market viability. By combining a high-performance bio-fuel with advanced hybrid rocket engine designs, Sascha and his team are creating scalable propulsion solutions for both research and commercial space applications. They have already achieved a world record by launching a commercial rocket using bio-derived fuel and are now advancing toward full commercialization.“I've always wanted to find that intersection between how technology can benefit humanity and the universe and the planet.”— Sascha DeriTo fund this expansion and scale production, bluShift Aerospace is raising capital from everyday investors through a regulated investment crowdfunding campaign on Wefunder. Grounded in community-backed capital and hard-nosed engineering, Sascha demonstrates that aligned incentives can accelerate both planetary impact and business success.tl;dr:Sascha Deri founded bluShift Aerospace to build cost-effective bio-derived rocket propulsion systems.The company's non-toxic solid rocket fuel offers superior energy density at lower costs.Everyday investors can back bluShift's growth through their active Wefunder investment crowdfunding campaign.Sascha defines his superpower as persistent curiosity balanced with pragmatic business execution.Today's episode explores how open feedback and innovative engineering advance sustainable aerospace technology.How to Develop Pragmatic Curiosity As a SuperpowerSascha defines his superpower as a balance of persistent curiosity paired with the practical focus required to run a sustainable business. As Sascha explained, “the first part is the persistent curiosity, sort of that ongoing, like, what if this? Why not that? … Curiosity is great … But then there's time for doing an execution that's really needed to bring that commercial opportunity home. And so I think that's my other sort of, I would say, complementary superpower is the curiosity and then the chill that comes … knowing when to like bring it in … what is the minimal viable product that can get us faster to commercialization.”While visiting his brother's farm in Maine, Sascha noticed an everyday, bio-derived substance sitting on a windowsill. Driven by curiosity, he wondered if it could replace traditional petroleum-derived solid rocket fuels. He spent two weeks preparing the substance for a test burn and discovered that the non-toxic, bio-derived fuel actually performed better and offered higher energy density than petroleum alternatives. Sascha then channeled that initial breakthrough into building bluShift Aerospace and developing commercial-scale hybrid engines.Actionable Tips for Developing the Superpower:Cultivate persistent curiosity by continually asking “what if” and “why not” when examining complex problems.Balance creative exploration with strict execution focused on commercial viability and revenue generation.Remain open to feedback from team members, advisors, and external sources to refine your strategic path.Identify the minimum viable solution needed to bring innovations efficiently to market.By following Sascha's example and advice, you can make pragmatic curiosity a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileSascha Deri (he/him):Founder & CEO, bluShift AerospaceAbout bluShift Aerospace: bluShift Aerospace is a propulsion company based in Brunswick, Maine, developing rocket engines and boosters for defense testing, commercial aerospace and suborbital research. Our MAREVL hybrid engine technology uses a proprietary, non-toxic, bio-derived solid fuel and is designed to combine throttle control with simpler manufacturing and lower production costs. Our near-term commercial focus is supplying boosters for hypersonic testing and targets, while continuing to advance applications in scientific research and commercial space. We aim to build a scalable American propulsion business that makes demanding missions more accessible and reduces the hazards associated with manufacturing and handling rocket fuel.Website: blushiftaerospace.comCompany Facebook Page: facebook.com/bluShiftAeroInstagram Handle: @blushiftaeroOther URL: wefunder.com/blushiftaerospaceBiographical Information: Sascha Deri is the founder and CEO of bluShift Aerospace, combining a background in physics and electrical engineering with more than two decades of entrepreneurial experience. In 1999, he co-founded altE Store, a renewable-energy products business. He founded bluShift in 2014 to pursue a different approach to rocket propulsion using a proprietary, bio-derived fuel. Under his leadership, the company has progressed from early experiments to a demonstration launch, full-duration engine testing and government-funded propulsion development. Raised in Maine, Sascha is committed to building an aerospace business that connects technical innovation with environmental responsibility, practical customer needs and skilled manufacturing opportunities in his home state.LinkedIn Profile: linkedin.com/in/sascha-deriPersonal Facebook Profile: facebook.com/sascha.deri.1Start 30 days freeSuperCrowd Career Path Job PostingsManaging Director, BCRF Venture Philanthropy Program — The Breast Cancer Research Foundation · New York, NY · Remote OK · 450–475/yrCommunity Impact Senior Program Officer, Florida — Knight Foundation · Miami, FL · 114–115/yrSustainable Investing Co-op — Wellington Management · Greater Boston · Remote OK · 19.00–35.00/hrHousing Affordability Breakthrough Challenge - Program Manager, National Programs — Enterprise Community Partners · Portland, OR · 83,000–95,000/yrHead of Impact, Americas — Intrepid Travel · Golden, CO · Remote OK · 80,000–90,000/yrManager, Project on Impact Investing — Harvard Business School · Boston, MA · Remote OK · 69,500–113,700/yrPost a jobSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include Startup showcase and Impact Membership. Learn more about advertising with us here.Max-Impact Members(We're grateful for every one of these community champions who make this work possible.)Alisa Evans, Mission Enrollment | Brian Christie, Brainsy | Cameron Neil, Lend For Good | Carol Fineagan, Independent Consultant | Eric Coury, Arthia AI | Joey Hayes, thru | John Berlet, CORE Tax Deeds, LLC. | Justin Starbird, The Aebli Group | Ken Steele, Rotarian | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Mark Grimes, Networked Enterprise Development | Mike Babbit | Coledger Solutions | Mike Green, Envirosult | Nick Degnan, Unlimit Ventures | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Join the SuperCrowd Impact League! You can be recognized for making impact investments via Reg CF. See how your activity compares to your peers. It's free. Win valuable prizes. Start now!SuperCrowd Impact Member Networking Session: Impact (and, of course, Max-Impact) Members of the SuperCrowd are invited to a private networking session on October 13th at 8:00 PM ET/5:00 PM PT. Mark your calendar. We'll send private emails to Impact Members with registration details. Upgrade to Impact Membership today!SuperCrowdHour, October 21, 2026, at 9:00 AM Pacific. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on “Before You Click ‘Invest': Due Diligence for Crowdfunding Investors.” Drawing on his experience as a former investment banker, impact investor, and crowdfunding expert, Devin will explore the key questions investors should ask before putting money into a crowdfunding offering. The session will break down practical due diligence steps, including how to review a company's financial information, understand its business model, assess risks, evaluate the offering terms, and identify important questions that may not be obvious at first glance. Attendees will learn how to distinguish promising opportunities from potential red flags and develop a more disciplined approach to evaluating impact crowdfunding investments. Whether you're considering your first crowdfunding investment or already building a portfolio, this SuperCrowdHour will provide practical insights to help you make more informed investment decisions.SuperGreen Live is where climate solutions meet the capital and community needed to scale them. This global virtual gathering brings together entrepreneurs, investors, sustainability leaders and changemakers to explore practical solutions for building a greener future. Expect inspiring conversations, innovative companies, investment opportunities and actionable ideas—all designed to help turn climate ambition into meaningful progress. Join the growing community working to accelerate solutions for people and the planet on February 4, 2027. Learn more at SuperGreenLive.org.Visit Our Complete Community Event CalendarIf you would like to submit an event for us to share with the 10,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.Manage the volume of emails you receive from us by clicking here.We share educational information—not investment advice. Some links may generate compensation. See our full disclosure.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Brittany Brown and Mei Fong from Windfall Trust talk with Paul Fain about how the U.S. should be preparing for AI-driven job displacement. Windfall Trust is a policy research organization that runs scenario planning exercises to help governments and institutions prepare for AI—comparing the potential economic disruption to a natural disaster. Brown worked at the White House and the Pentagon during four presidential administrations. Fong is a former reporter who won a Pulitzer Prize for her work at The Wall Street Journal. Chapters 00:00 What Windfall Trust does: preparing for AI's economic disruption and making sure the benefits are broadly shared. 01:15 How prepared is the U.S.? The hurricane analogy: disasters hit hardest where systems are already broken. 03:40 How close is the tsunami? A "low hire, low fire" job market, hiring drops in exposed fields, and why current data misses it. 06:10 "The dam broke": The existential-risk debate, the either/or framing, and Mei's comparison to China's one-child policy. 09:10 Scenario planning, not prediction: Brittany on tabletop exercises at the Pentagon and White House, and the Russia–Ukraine example. 14:55 Inside a Windfall scenario exercise: 2028–2030 forecasts, a K-shaped economy, South Korea's chip windfall, and the U.S. tying health insurance and benefits to jobs. 16:55 Beyond unemployment numbers: Job quality, gig work, and who holds power and benefits from AI. 19:10 Getting everyone in the room: Technologists, economists, policymakers, and labor leaders, an 11-year-old's view of an AI documentary, and how similar D.C. and Silicon Valley turn out to be. 27:00 Has the Overton window shifted? Going beyond retraining: portable benefits, apprenticeships, incentives, and whether job training belongs in the solution. 32:55 Acting now: College costs and debt, states as policy testbeds, and whether support is framed as welfare or as something people are owed. 35:55 Trust in government: Findings from a 60+ country survey, including that most people would choose a job over a basic income. 37:55 Reasons for hope: The Great Society, the CDC's fight against malaria, and a window that's still open. 41:40 The data center backlash: Can grassroots opposition turn into a positive push on economic impacts? The "tip of the iceberg" idea. 45:05 How fast this needs to happen: Speed compared with past technology shifts, "no regrets" moves, and AI already affecting low-wage workers. 48:35 How to get involved: The midterms, AI in your own workplace, Flock cameras, and holding elected officials accountable. 51:05 Wrap-up: Meeting Brittany's puppy, Beats. Mentioned in this episode Windfall Trust: Brittany Brown and Mei Fong from Windfall Trust talk with Paul Fain about how the U.S. should be preparing for AI-driven job displacement. Windfall Trust is a policy research organization that runs scenario planning exercises to help governments and institutions prepare for AI—comparing the potential economic disruption to a natural disaster. Brown worked at the White House and the Pentagon during four presidential administrations. Fong is a former reporter who won a Pulitzer Prize for her work at The Wall Street Journal. Chapters 00:00 What Windfall Trust does: preparing for AI's economic disruption and making sure the benefits are broadly shared. 01:15 How prepared is the U.S.? The hurricane analogy: disasters hit hardest where systems are already broken. 03:40 How close is the tsunami? A "low hire, low fire" job market, hiring drops in exposed fields, and why current data misses it. 06:10 "The dam broke": The existential-risk debate, the either/or framing, and Mei's comparison to China's one-child policy. 09:10 Scenario planning, not prediction: Brittany on tabletop exercises at the Pentagon and White House, and the Russia–Ukraine example. 14:55 Inside a Windfall scenario exercise: 2028–2030 forecasts, a K-shaped economy, South Korea's chip windfall, and the U.S. tying health insurance and benefits to jobs. 16:55 Beyond unemployment numbers: Job quality, gig work, and who holds power and benefits from AI. 19:10 Getting everyone in the room: Technologists, economists, policymakers, and labor leaders, an 11-year-old's view of an AI documentary, and how similar D.C. and Silicon Valley turn out to be. 27:00 Has the Overton window shifted? Going beyond retraining: portable benefits, apprenticeships, incentives, and whether job training belongs in the solution. 32:55 Acting now: College costs and debt, states as policy testbeds, and whether support is framed as welfare or as something people are owed. 35:55 Trust in government: Findings from a 60+ country survey, including that most people would choose a job over a basic income. 37:55 Reasons for hope: The Great Society, the CDC's fight against malaria, and a window that's still open. 41:40 The data center backlash: Can grassroots opposition turn into a positive push on economic impacts? The "tip of the iceberg" idea. 45:05 How fast this needs to happen: Speed compared with past technology shifts, "no regrets" moves, and AI already affecting low-wage workers. 48:35 How to get involved: The midterms, AI in your own workplace, Flock cameras, and holding elected officials accountable. 51:05 Wrap-up: Meeting Brittany's puppy, Beats. Mentioned in this episode Windfall Trust: https://windfalltrust.org/ Policy atlas: https://windfalltrust.org/policy-atlas Scenario exercises: https://windfalltrust.org/scenarios Survey results: https://windfalltrust.org/global-dialogues-survey Stanford data: https://digitaleconomy.stanford.edu/publications/canaries-in-the-coal-mine Apollo on wages: https://www.apollo.com/wealth/insights-news/insights/daily-spark/ai-lowers-wages-but-doesnt-cut-jobs Mei Fong's book: https://www.nbcnews.com/news/asian-america/one-child-policy-ends-new-book-examines-chinas-most-radical-n462401 Gina Raimondo interview: https://thecontextwindowpodcast.substack.com/p/gina-raimondo-on-what-companies-owe NPR on The AI Doc: https://www.wwno.org/npr-news/2026-04-21/ai-doc-explores-promises-and-risks-of-rapidly-developing-artificial-intelligenc American Compass: https://americancompass.org/worker-power-in-the-age-of-ai/ About The Cusp This podcast explores how the U.S. should be preparing for potential AI-driven disruption to jobs. Host Paul Fain talks with top experts about how the U.S. education and workforce systems can be part of the solution, what sort of policies will be needed, and who should pay for all this. The Cusp is produced by Work Shift, an independent, nonprofit newsroom reporting on connections between education and work. Get The Job, Paul Fain's weekly newsletter: https://workshift.org/the-job/ All episodes: https://workshift.org/the-cusp/ Work Shift on LinkedIn: https://www.linkedin.com/company/workshiftnews

Boston asked residents what they needed before spending a dollar of its opioid settlement money. Christian Arthur, senior policy and strategy specialist at the Boston Public Health Commission's Recovery Services Bureau, illustrates in this episode how the city started with a community assessment and turned that feedback into real programs—a first-in-the-nation fund for families who've lost loved ones to overdose, public health vending machines that dispense naloxone, and grants to the organizations already doing the work. It's a candid conversation about community engagement, spending with intention, and what other cities can learn from it. Christian Arthur is a senior policy and strategy specialist at Boston Public Health Commission's Recovery Services Bureau. He has served the commission for the last seven years and has focused his career on building and launching harm reduction solutions that save lives and advance public health innovation.   More Links and Information   Check out more Fors Marsh Media Connect or partner with Fors Marsh  Learn how Boston is using its opioid settlement funding  Explore Boston's Overdose Data to Action 

Derrick Henry is preparing to face the Tennessee Titans for the first time since leaving Nashville, while two ESPN insiders are raising questions about Cam Ward's relationship with the Titans and the organization's patience with its young quarterback. A to Z's NFL Daily Games: 5 Titans themed daily trivia games: https://atozsports.com/games Follow A to Z on Google! https://www.google.com/preferences/source?q=atozsports.com Driven by AutoProNashville.com The Bone & Joint Institute: https://boneandjointtn.org/ Download the Kalshi app and use code A-T-O-Z to get $20 when you trade $20 http://kalshi.com/r/ATOZ 18+ only. Restrictions and eligibility requirements apply. Event contract trading involves risk and may not be suitable for all investors. Kalshi products are not available in all jurisdictions. Prices, values, and available markets may differ from those mentioned. For more information see kalshi.com/regulatory. BTA Sports, Better for Bettors:​​ https://go.btasports.io/Tzu1/AtoZ The Nashville Water Taxi from Pontoon Saloon - Sailgate & take the boat to the game: https://thenashvillewatertaxi.com/ For More Titans coverage follow us here: https://www.atozsports.com/nashville Podcasts: https://www.atozsports.com/podcasts Facebook: https://www.facebook.com/atozsportsnashville Instagram: https://www.instagram.com/atozsports/ Twitter: https://twitter.com/AtoZSports TikTok: https://www.tiktok.com/@atozsportsnashville Easton Freeze and JT Ruhnke play Titans 2 Truths and a Lie on today's LIVE A to Z Sports Nashville morning show. Henry was asked about facing his former team as a member of the Baltimore Ravens and initially joked that the Titans “shipped me out.” He quickly softened that description and made it clear that there is still love between him and the organization. However, Henry also revealed that Tennessee never offered him an opportunity to return before he signed with Baltimore. Were the Titans wrong to move on without even presenting one of the greatest players in franchise history with an offer? Could Tennessee have retained Henry while transitioning toward a younger roster, or was the split inevitable after the 2023 season? The Derrick Henry conversation arrives as ESPN NFL insiders Jeremy Fowler and Dan Graziano offer two alarming descriptions of the situation surrounding Cam Ward. Fowler reported that the Titans want to give Ward more time despite his 3-17 record as an NFL starter. However, Tennessee's offensive struggles can test the patience of the front office and locker room for only so long. What does the Titans' internal patience leash actually look like? Is there any realistic scenario in which Ward could be temporarily benched this season, or does Tennessee need to give its young quarterback every possible opportunity to play through his mistakes? Graziano offered an even stronger assessment, describing the situation in Tennessee as being “out of whack” and pointing toward an apparent disconnect between Ward and the Titans' coaching staff or offensive scheme. Easton and JT debate whether that reported disconnect is supported by Ward's play, his public comments and the Titans' offensive results—or whether it represents an overreaction to an 0-3 start. The audience determines where the show begins. Which of these three Titans narratives is most likely the “lie,” meaning the claim that is least supported or potentially most misleading?

Catherine and Kyle are deep in event-season chaos this week — the printed Driven by Data magazine has just gone to print, the digital edition is about to launch, and Driven by Data Live is just eight days away. Catherine recaps her (very delayed) trip to Big Data London: reconnecting with the community, a noticeably different vendor landscape stacked with new AI-era players, and "context" as this cycle's buzzword of choice. It sparks a wider conversation with Kyle about why staying visible in the market, through events, LinkedIn or simply contributing to the conversation, matters more than ever in a leadership hiring market where six months out of work is fast becoming the norm.From there, the conversation turns to AI and human oversight, prompted by the now-infamous clip of a Canadian politician reading his AI-generated speech live, chatbot suggestions and all. Catherine and Kyle use it to unpick a bigger pattern: traditional checks and review are quietly disappearing as people lean on LLM output uncritically, whether that's AI-generated pitch decks stripped of intentional choices, or candidates' CVs that increasingly sound like the job description they were lifted from. They also debrief Tuesday's episode with Aimee Smith, UK Government Chief Data Officer, covering her culture-not-technology diagnosis of Whitehall's data-sharing problem, the surprising admission from Microsoft and Amazon that government's scale may be beyond current technology, and just how subjective "success" and value become once you're operating in public service rather than the private sector.They also discuss:Why Catherine's top tip about not moaning about trains backfired within hours of giving it.Why so many familiar faces were missing from Big Data London's vendor stands, and what that says about the market.Why "context" has become this season's buzzword, and why some vendors are stretching to say yes to whatever a prospect asks for.Why stepping out of the market for 18 months, even while genuinely busy doing the day job, can leave you without a way back in when you need one.Why the days of walking straight into a new role within a few weeks of redundancy are over.Why one CDO is advising his mentees to keep six months of financial runway.Why leadership hiring is busier than ever, but so is the competition for every role.What the viral clip of a politician reading his AI-generated speech, chatbot prompts and all, reveals about eroding human oversight.Why neither Catherine nor Kyle blame the politician himself, and where they think the real failure sits.Why AI-generated pitch decks and slides are losing the intentionality that came from every element being a deliberate choice.Why candidates rewriting their CVs to mirror a job description word-for-word is backfiring on them.Why six major banks are flagging the fraud and accountability risks of AI agents transacting on people's behalf.Why B2C brands are already leaning into "handmade" and human-made marketing, and why B2B is likely to follow.Why hiring a copywriter who sounds human could become a genuine differentiator again.Why Aimee Smith's move from 25 years in policing to UK Government Chief Data Officer meant relearning how power and language actually work.Why even Microsoft and Amazon weren't confident the technology exists to handle government's scale and complexity.Why culture and risk appetite, not technology, are the real blockers to data sharing across government.Why "value" and "success" mean something fundamentally different in public service than in the private sector.Why government's federated, siloed structure makes Aimee's mandate harder than the equivalent role in the private sector.A reminder that Aimee Smith will be at Driven by Data Live next week, so bring your questions.

Driven by what prosecutors call a motiveless "compulsion to kill," a 28-year-old San Jose man voluntarily surrendered to police and led investigators to the hidden bodies of two murder victims. Learn more about your ad choices. Visit podcastchoices.com/adchoices

“That's sort of how we, like, when we started the agency, then we started with just the two of us, and my role alongside Jared was everything. We did everything. And then as we expanded and grew, like, we realized, actually, like, not only my partner at the agency, but I am the chief listening officer. It starts with listening, and everything flows from there. And I think that one thing that makes our agency unique is I've worked with every other agency, like when we worked as creators, and we were getting hired. So you see the uniqueness of, and I'll actually even say too, like, the power of listening, and I think that's something that, again, going back to what I say is, I can say that, like, Jodi, I see you, or I can say, Jodi, like, I see you. And there is a massive difference. And when we can take our brands, our business, or the people that we work with and say, like, I really see you, then we start creating content, including brand music.” – Matt BorckThis episode's guest is a partner, Chief Listening Officer, and co-founder of The One Group Agency. Driven by a deep curiosity about human behavior, he believes that companies must put their audiences first, speaking with them rather than shouting at them. Using empathy and deep listening to find the human truths buried beneath standard data, he helps organizations transition marketing teams from basic internal request departments into true strategic business partners.His name is Matt Borck, and if you're tired of chasing empty metrics and want to build genuine, profitable relationships, Matt's perspective shows that it all starts with listening.And if you like what you hear and you want to support this podcast, there are a bunch of ways to do that at audiobrandingpodcast.com, including subscribing to the YouTube channel, the newsletter, writing a review, or buying me a coffee. Because this takes a lot of coffee. Thanks so much.(00:00) – The Importance of ListeningOur conversation starts with Matt's earliest memories of music, and how much the power of sound influenced him as a child. “As a kid,” he recalls, “I always felt music that's just… even now, even as I say it, like, I get shivers. I. When I would hear something, I felt it, and I felt what my nervous system was doing.” He shares more about his journey from music to marketing, and how his role as the One Group Agency's chief listening officer evolved. “Great listeners don't say they're great listeners,” he adds. “Usually people tell you you're a great listener. But one of the things it taught me so much about is how to truly be present, how to make [and] save space, how to truly listen.”(13:18) – From Music to MarketingOur conversation turns to Matt's approach to harnessing the emotional power of sound in branding to build a sense of trust with listeners. “That's where I would get to know as best as I can and choose something that also doesn't feel out of place with the content that we've created,” he explains, “but it makes you feel something. If I can instantly put you at ease, I believe that you'll be prepared for the rest of what we've got.” We discuss his work on a new study that focuses on music, community, and culture, and how he reaches beyond his own perspective to connect with his audience. “If I'm sent something to review from the agency,” he explains, “and, all of a sudden, I review it, and it doesn't do anything for me, that's actually a good thing… It takes me a little bit more to get into because it's not my natural style, but if I want to honor the target audience, I've got to get over myself.”(26:22) – AI and the Future of VoiceAs the first half of our discussion wraps up, Matt talks about his two daughters and the role of music in their lives, and he illustrates a point about AI's uncanny perfection with a story about U2's concerts after they went big. “They were trying to figure out a way to get that [early] connection back,” he says. “And so they staged things like little screw-ups in their set or like an amp breaking, where they had to replace an amp. But what it did was it made them human again.” We talk about AI's role in sound and audio branding, and the subtle imperfections that help set human performances apart. “We can train [AI] to do things like that,” he explains, “but it's not the same, where, even the breath that you took, like, there are different breathing patterns that we all do as human beings.”Episode SummaryMatt discusses how deep listening shapes marketing strategies.Matt explains his transition from musician to marketing expert.Discussion on the impact of AI in voiceover and sound branding.Tune in for next week's episode as we continue discussing AI's role in sonic branding, Matt's latest musical and marketing projects, and his approach to building an authentic brand strategy.Connect with the Audio Branding Podcast:Book your project with Voice Overs and Vocals by visiting https://voiceoversandvocals.comConnect with me on Instagram - https://www.instagram.com/jodikrangle/Watch the Audio Branding Podcast on YouTube - https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn - https://www.linkedin.com/in/jodikrangle/Leave the Audio Branding Podcast a review at https://lovethepodcast.com/audiobranding (Thank you!)Share your passion effectively with these Tips for Sounding Your Best as a Podcast Guest!https://voiceoversandvocals.com/tips-for-sounding-your-best-as-a-podcast-guest/Get my Top Five Tips for Implementing an Intentional Audio Strategyhttps://voiceoversandvocals.com/audio-branding-strategy/Editing/Production by Humberto Franco - https://humbertofranco.com/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Robinhood Markets Chairman and CEO Vlad Tenev discusses the firm’s new AI-driven agent apps unveiled during a Houston summit. Speaking on "Bloomberg The Close," Tenev outlines a vision of giving individual traders hedge fund-like tools, including 24/7 trading across asset classes, autonomous “agent loops” that can operate while users sleep, and access to specialized data sources such as satellite imagery and blockchain analytics.See omnystudio.com/listener for privacy information.

Few people have influenced American motorcycling from as many angles as Mark Blackwell. A pioneering racer, instructor, team manager, product-development specialist, executive, and industry advisor, Blackwell has spent more than five decades helping shape the sport and business of motorcycles.Growing up in Southern California, Blackwell became fascinated by motocross just as the European sport was arriving in America. After watching four-time World Champion Torsten Hallman race at Saddleback Park, he knew exactly what he wanted to do. At 17, Blackwell traveled to Sweden to race, study the sport, and learn at the Husqvarna factory. He later became America's first national motocross champion and one of the earliest Americans to compete in European Grands Prix.An eye injury shortened Blackwell's racing career, but opened several new chapters. He created a motocross school for Suzuki and personally trained approximately 2,500 riders before moving into race-team management, product development, and executive leadership. At Polaris, he helped transform Victory Motorcycles, improving the brand's quality and launching models including the Vegas and Vision. He later advised KTM and helped relaunch Husqvarna in North America.On this episode of “Driven to Ride,” host Mark Long talks with Blackwell about motocross history, overcoming setbacks, building successful teams, adapting to change, and why the people and the riding experience still keep him connected to motorcycles. Connect with Us:Website: www.driventoridepodcast.comInstagram: www.Instagram.com/driventoridepodcastFacebook: www.facebook.com/driventorideEmail:hello@driventoridepodcast.com

Rick Kogan, Chicago Tribune columnist and host of the After Hours Podcast on the WGN Radio Podcast page, joins Wendy Snyder, in for Bob Sirott, to discuss his latest episode featuring Max Fitzpatrick. They explore Max’s short film, Driven, and reflect on the enduring legacy of Max’s late father, the legendary Tony Fitzpatrick.

Justin Martin is the CEO of Granite Hills Group, a rapidly growing commercial landscape platform serving the Southeast and Mid-Atlantic. Since joining Granite Hills in 2020, he has helped lead the business from $10 million in revenue to nearly $70 million through strong organic growth, strategic acquisitions, and a relentless focus on people and culture.  Justin works closely with the company's leadership team to shape strategy, strengthen operations, develop leaders, and build a business designed to last.  He believes success—both personally and professionally—is ultimately measured by impact: the impact we make on our families, our team members, our customers, and the communities we serve. Justin's career in the green industry began in high school at a garden center in Raleigh, North Carolina.  After starting his professional career in management training and sales with Cintas, he returned to the landscape industry and spent nearly a decade with one of the country's largest commercial landscape companies, growing from account manager to vice president.  Along the way, he learned from leaders who challenged him to level up and from experiences that reinforced how he wanted others to feel when working alongside him—lessons that continue to shape how he leads and develops people today.  He is passionate about building great teams, developing leaders, and challenging the status quo of what a commercial landscape company can be.  Justin lives in Fort Mill, South Carolina, with his wife, Michelle, and their two sons, Will and Zach.  Outside of work, he enjoys trail running, mountain biking, hiking, traveling, and exploring new places with his family.   Derek Stutts is the General Manager for Granite Hills' Raleigh-Durham market, where he leads a team of experienced professionals and a frontline workforce of more than 70 employees. His passion for the green industry began at just 16 years old, working on the grounds crew of a private country club in North Durham. Originally planning to become a golf course superintendent, Derek attended North Carolina State University, studying Turfgrass Management, Horticulture, and Agricultural Business. After graduation, his career took him into the commercial landscape industry, where he advanced from crew leader into management with a national landscape company. He later helped build a landscape maintenance division for a local contractor before returning to a larger national provider in a leadership role. Driven by an entrepreneurial spirit, Derek eventually launched his own company, GroundWorks, growing the business from a single truck and one employee—himself—to approximately $1.5 million in annual revenue within just a few years. When the opportunity arose to become part of Granite Hills as an originating platform company, he made the decision to join the organization and help build its future. Today, Derek is passionate about developing people, building strong teams, and delivering exceptional service to clients across the Triangle. He and his family live on old farmland in Hillsborough, North Carolina, where his appreciation for the land extends beyond his career. Away from work, you'll most likely find him spending time with his wife and three children, relaxing anywhere near the water, or behind a drum set playing with his band or serving on various worship teams.

Part One: True Financial Freedom - Our Faith Driven Definition | Ep. 86 by Divine Mercy Radio

Cam Ward's game-ending interception against the New York Giants was painful, but what does the full film reveal about the Tennessee Titans quarterback? A to Z's NFL Daily Games: 5 Titans themed daily trivia games: https://atozsports.com/games Follow A to Z on Google! https://www.google.com/preferences/source?q=atozsports.com Driven by AutoProNashville.com The Bone & Joint Institute: https://boneandjointtn.org/ Download the Kalshi app and use code A-T-O-Z to get $20 when you trade $20 http://kalshi.com/r/ATOZ 18+ only. Restrictions and eligibility requirements apply. Event contract trading involves risk and may not be suitable for all investors. Kalshi products are not available in all jurisdictions. Prices, values, and available markets may differ from those mentioned. For more information see kalshi.com/regulatory. BTA Sports, Better for Bettors:​​ https://go.btasports.io/Tzu1/AtoZ The Nashville Water Taxi from Pontoon Saloon - Sailgate & take the boat to the game: https://thenashvillewatertaxi.com/ For More Titans coverage follow us here: https://www.atozsports.com/nashville Podcasts: https://www.atozsports.com/podcasts Facebook: https://www.facebook.com/atozsportsnashville Instagram: https://www.instagram.com/atozsports/ Twitter: https://twitter.com/AtoZSports TikTok: https://www.tiktok.com/@atozsportsnashville Austin Stanley and Easton Freeze break down Ward's performance in Tennessee's 12-7 Week 3 loss, examining the missed opportunities, offensive line protection, downfield passing and dramatic difference between the first and second halves. After 20 NFL starts, which parts of Ward's game should concern Titans fans most—and which criticisms need more context? The Titans are 0-3 entering their Week 4 matchup against the Baltimore Ravens. Tennessee had a chance to beat New York late, but Ward's interception on first and goal ended the comeback and intensified the conversation about his development as the franchise quarterback. Easton shares his findings from the Giants film, including plays involving right tackle JC Latham, Ward's missed touchdown opportunity to rookie wide receiver Carnell Tate, a downfield passing example and the quarterback's first-half versus second-half performance. Tennessee struggled to sustain offense early against the Giants before producing three extended drives after halftime. Ward finished 23-of-36 for 181 yards, one touchdown and one interception. His late touchdown pass to Wan'Dale Robinson brought the Titans back into the game, but missed red-zone opportunities prevented Tennessee from finishing the comeback. How much of that performance belongs to Ward, and how much belongs to Brian Daboll's offensive approach? Did the protection give Ward enough opportunities to succeed? Are accuracy, mechanics, pocket movement or consistency the biggest obstacles? Austin and Easton use the film to work through those questions rather than judging the quarterback solely by his final throw. The discussion also turns to the growing calls for a temporary Cam Ward benching. National NFL writer Mike Jones has argued that Tennessee should consider sitting Ward, drawing comparisons to Bryce Young's experience with the Carolina Panthers. What would a temporary benching actually solve for the Titans? Could watching from the sideline help Ward reset his mechanics and decision-making, or does he need more live repetitions to develop chemistry, recognize situations and execute when games are on the line? Robert Saleh's comments about Ward's opportunities in clutch moments help frame the debate. The Titans have had chances to win against both the Philadelphia Eagles and Giants, but their execution in critical situations has left them winless. Austin and Easton also open with Tennessee's latest offensive line injury news. The Titans placed guards Fernando Carmona and Jackson Slater on injured reserve and promoted Garrett Dellinger to the active roster, creating another challenge as the offense prepares for Baltimore. Join the LIVE conversation: What is your biggest concern about Cam Ward through 20 Titans starts? What would a temporary benching actually accomplish? Which missed opportunity against the Giants tells you the most about Ward's development? Subscribe to A to Z Sports Nashville for daily Tennessee Titans coverage, film discussions, locker room reports and game-day reaction. #TennesseeTitans #Titans #CamWard #CarnellTate #TitanUp #NFL Learn more about your ad choices. Visit megaphone.fm/adchoices

Barnaby Joyce joined Jason Matthews on 4BC Breakfast to launch a blistering attack on the Labor government, arguing that excessive public spending and an overblown bureaucracy are driving up interest rates and punishing everyday Australians. He outlined plans to curb government expenditure, dismantle climate change departments, and reallocate public service focus back to core essential services like health and defence.See omnystudio.com/listener for privacy information.

"I'm feeling good today..." ✨ Turn up the volume and dive into this vibrant, uplifting blend of energetic house beats and expressive sax melodies! Driven by infectious grooves and soulful vocals ("I am not guilty... I deserve peace"), this track is all about letting go of doubts and embracing good vibes. Whether you're hitting the road, prepping for the weekend, or just need a boost of positivity, this one's for you. Turn it up, feel the energy, and let me know your favorite part in the comments!

I've spent a lot of time thinking about the patterns that quietly shape how we lead, love, and live—and this conversation with Bryan Post took that exploration somewhere much deeper. Bryan has spent nearly 30 years working with families, adopted and foster children, parents, CEOs, entrepreneurs, and high-performing executives. His central message is powerful: when we experience stress, we don't simply become stressed—we can actually regress emotionally, allowing old fears, traumas, and survival patterns to take control. In this episode, we unpack his "Fear to Love" methodology and explore why the same emotional patterns he sees in children can show up in highly successful adults who have mastered business, achievement, and grit but still struggle with relationships, connection, and a deeper sense of meaning. What really stood out to me was Bryan's emphasis on going beyond simply thinking about our trauma or inner child. Real transformation, he argues, requires us to slow down, enter the emotional experience, breathe through it, and learn to meet our pain without shame or judgment. Bryan shares his own deeply personal story—from being conceived under traumatic circumstances and moving through foster care and adoption, to a pivotal night when he collapsed on the floor after a painful marriage experience, and eventually to a powerful moment in Sacramento where he openly processed his own emotional overwhelm in front of a group. We also talk about why successful people can climb the first mountain of financial and professional achievement only to discover an emotional void when it's time to climb the second mountain of meaning. If you've ever wondered why you can be incredibly capable in one area of your life while feeling completely overwhelmed in another, this conversation offers a fascinating look at what may be happening underneath the surface. Highlights (00:14) – Why Bryan starts with the parents instead of the child: How helping parents develop deeper self-understanding can completely change the way they understand and respond to their children. (02:04) – The "Stress Model" that applies to both children and adults: Why Bryan believes the emotional patterns he sees in children are fundamentally the same patterns playing out inside stressed adults. (03:55) – Why your inner child may be running the show: We explore how childhood experiences continue to influence present-day relationships and reactions, especially during moments of stress. (04:42) – Trauma, energy, and the memories stored beneath the surface: Bryan explains how unresolved experiences can be triggered years later, creating emotional reactions that seem disproportionate to what's actually happening in the moment. (06:00) – The hidden emotional void behind high achievement: Why some successful men can conquer the first mountain of business and financial success but struggle when it comes to relationships, meaning, and emotional connection. (08:29) – What makes Bryan's approach different: Why talking about trauma and the inner child isn't enough—and why real change requires going into the emotional experience itself. (09:30) – The surprising connection between breathing, stress, and emotional regulation: Bryan explains how slowing down and breathing can help interrupt the cycle of cortisol, fear, and emotional reactivity. (10:44) – Why people don't change until they're willing to: Bryan explains the moment when someone finally becomes ready to stop repeating the same patterns and why that willingness can create breakthroughs far faster than years of traditional approaches. (13:23) – Bryan's own story of trauma, adoption, and survival: Bryan opens up about the circumstances surrounding his conception, adoption, family history, and the experiences that ultimately shaped his life's work. (16:37) – The night Bryan collapsed on the floor: He shares an incredibly vulnerable moment from a difficult marriage when he drove home for 90 minutes, walked into an empty house, and finally allowed himself to have a deep, uncontrollable cry. (19:34) – What emotional mastery actually looks like: Bryan explains how developing awareness of your pain can change the way you respond when rage, overwhelm, or old emotional patterns surface. (21:39) – The Sacramento breakthrough: Bryan describes experiencing intense overwhelm and imposter syndrome at one of his own events—and choosing to process his pain openly rather than hide it. (22:50) – Why Bryan lay down in front of his own group: He shares exactly what happened when he told everyone he needed to do his own emotional work first and allowed himself to receive support. (23:28) – Kyle turns Bryan's story into a story of its own: I retell Bryan's journey from the lonely drive home to the Sacramento breakthrough and explore what it means to create a safe space for emotional transformation. (27:44) – The choice we have in every stressful moment: Bryan leaves us with a simple but powerful practice: stop, take three to ten deep breaths, and choose love instead of automatically reacting from old trauma and fear.

The episode highlights a structural shift toward operational reliance on AI agents as service staff rather than support tools, raising new questions about skill degradation, checking mechanisms, and accountability in managed service environments. Shield Technology Partners and Microsoft exemplify this trend by deploying AI operating systems—Shield's Forge and Microsoft's Autopilot—that independently handle substantial parts of the IT support process, in some cases from intake to ticket closure, often without direct human approval or intervention.According to Shield, its Forge platform is currently resolving approximately half of all actionable help desk tickets across its network of MSPs, with 92% of these resolutions occurring without technician time or explicit human oversight. On comparable tasks, Shield claims Forge resolves tickets 25 times faster than human technicians, yielding a median resolution time of 16 minutes. Microsoft's latest Copilot update introduces Autopilot, which enables persistent, role-specific AI agents with individual user identities, email accounts, and organizational chart positions, further blurring the line between staff augmentation and staff replacement.These technical developments are accompanied by evidence of skill decay among technicians and knowledge workers, as cited in IBM's survey of over 10,000 HR leaders and employees. The ability to supervise, validate, and override AI output is named by 71% of HR executives as an essential future skill, yet only 38% of employees agree, while 60% acknowledge that AI is eroding critical thinking. The discussion also touches on the operational risks documented within OpenAI, where human checkers are expressly forbidden to use AI-based tools to audit AI output, underscoring the persistence of human-in-the-loop requirements even as automation rates increase.Operational implications for MSPs include the need for new governance measures and skill tracking metrics. The podcast proposes a practical protocol for MSPs: periodic resilience drills that benchmark technicians' ability to catch false or misleading AI-generated guidance. These exercises would generate a proprietary “false guidance acceptance rate,” providing a critical datapoint missing from current vendor dashboards. The analysis suggests that without active measurement of this kind, throughput statistics alone may mask growing dependency risks, skill atrophy, and unrecognized exposures as AI handles a rising share of support work.00:00 Half The Queue, Nobody Signing Off 03:59 The Check Is Made Of The Work06:46 A Drill For When The AI Is Wrong10:55 Why Do we Care?Supported by: Proofpoint Pax8NinjaOne On-Demand Webinar: https://go.businessof.tech/p/ninjaone-pod

We move from the high-point of Abraham's faith in his willingness to sacrifice Isaac to an anti-climactic section. What does a genealogy and the purchase of a cave have to do with anything in Genesis? And does it do anything to benefit the Christian's life? Listen as Jay and George discuss the birth of Rebekah and the death of Sarah and show how Christ gives us hope for both life and death. Conformed to Christ aims to engage the mind, affect the heart, and call people to follow Christ. Additionally, our aim is to introduce and explain passages of Scripture and difficult theological doctrines in a down-to-earth and easy-to-grasp manner. Theology and the Bible should impact your life, and our goal is that we might play a small part in seeing that happen. Conformed to Christ is a ministry of Christ's Fellowship Church. https://cfclawton.org/ ***Be sure to subscribe on YouTube, iTunes, Google Podcasts, Spotify, Podbean, and Amazon Music Youtube: https://youtube.com/channel/UCgQBeT-Mj1CmngPdhZyWybQ iTunes: https://podcasts.apple.com/us/podcast/conformed-to-christ/id1503247486 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NvbmZvcm1lZHRvY2hyaXN0L2ZlZWQueG1s Spotify: https://open.spotify.com/show/5YruCZu4hla6Ll3rBu7UPY

A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware.Karthik Chidambaram is the founder and CEO of DCKAP, an ERP-first integration platform for distributors and manufacturers.The conversation covers how DCKAP went from a well known Magento agency to a product company after a Prophet 21 integration for a distributor turned out harder than anyone expected, why Karthik built an ERP-first integration platform instead of a general iPaaS, what a manufacturer rep taught him about why the middle of the channel survives, the expansion into manufacturer ERPs with Global Shop Solutions, his Driven by DCKAP podcast, and running a fully remote team across the United States and twelve states in India.Links DCKAP https://www.dckap.comLearn more about our at-event interviews at talk-commerce.com/events.

Lucas Sherraden hosts Tisha Perry, a top real estate agent with Giving Group Realty, as they explore her journey in the real estate industry. Tisha shares insights from her two-decade career, shaped by growing up with realtor parents and balancing family life. They delve into her mission of integrity, trust, and generosity, illustrated by her significant charitable contributions. Tisha discusses leadership challenges, the importance of authentic connections, and her vision for transforming the real estate industry by guiding agents with heart and integrity. Discover Tisha's inspiring path and her focus on personal and professional growth. Connect with Tesha at https://www.givinggrouprealty.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network

We'd love to hear from you. Send us fan mail!Do you experience Sunday-night dread, sleepless nights, or simply unmotivated to go the extra mile? How is it impacting your effectiveness on the job?Driven leaders push through all of it, and that's exactly how drift takes the wheel and controls how you show up each day, and more importantly how your team experiences you.I sat down with Dr. Cynthia Bentzen-Mercer who shows you how to spot drift early and take back your direction in seven minutes a day.About the GuestDr. Cynthia Bentzen-Mercer is Founder & CEO of Bentzen Performance Partners [confirm], a Board Certified Coach and SPHR with a PhD in social psychology and an MBA. After 30 years in corporate HR, she co-authored the USA Today bestseller Now, Near, Next and wrote Human Capital Investment Strategy. Find her free drift diagnostics at dr-cynthia.com Key Takeaways•     Your body tells on you first. Sunday-night dread, chronic headaches, and sleeping too much or too little are signals that something is out of alignment.•     Drift hides in five areas: your physical and mental health, your relationships, your finances, your potential, and your purpose.•     Drift shows up most in type-A achievers, because we're not quitters. We muddle through until we slam into something.•     There are three patterns: complacency (not paying attention), avoidance (knowing and not dealing), and incremental drift (one-off moments that are actually a pattern).•     Nobody is truly stuck. Time keeps moving, and the drifting years don't come back.•     Organizations drift too. Strong financials can hide lagging people indicators, and AI makes betting on uniquely human strengths more important than ever.Be sure to tune in to hear Cynthia's 7-minute practice that can change everything for you.Subscribe to the show so you don't miss a single guest or powerhouse discussion: https://pod.link/shedthecorporatebitchLink in with Bernadette - https://linkedin.com/in/bernadetteboasSupport the show

Join Justin Grooms, President of Hello Clever, for a forward-looking conversation on how agent-first architectures, real-time payins, and embedded consumer intelligence are transforming global payments. For decades, enterprise merchants have treated checkout infrastructure as a static cost center—burdened by slow multi-day settlements, opaque interchange fees, and disconnected third-party loyalty schemes. Drawing on his experience scaling Bolt's universal shopper network to over 85 million accounts, serving as CEO of Bolt, and leading high-growth initiatives at Leap Motion and Qualcomm, Justin breaks down why the future of commerce is shifting toward real-time account-to-account (A2A) rails and autonomous AI agents capable of negotiating, converting, and rewarding transactions dynamically at the moment of checkout.

A to Z's NFL Daily Games: 5 Titans themed daily trivia games: https://atozsports.com/games Follow A to Z on Google! https://www.google.com/preferences/source?q=atozsports.com Driven by AutoProNashville.com The Bone & Joint Institute: https://boneandjointtn.org/ Download the Kalshi app and use code A-T-O-Z to get $20 when you trade $20 http://kalshi.com/r/ATOZ 18+ only. Restrictions and eligibility requirements apply. Event contract trading involves risk and may not be suitable for all investors. Kalshi products are not available in all jurisdictions. Prices, values, and available markets may differ from those mentioned. For more information see kalshi.com/regulatory. BTA Sports, Better for Bettors:​​ https://go.btasports.io/Tzu1/AtoZ The Nashville Water Taxi from Pontoon Saloon - Sailgate & take the boat to the game: https://thenashvillewatertaxi.com/ The Tennessee Titans have a talent problem—but are Robert Saleh, Brian Daboll and the coaching staff making an imperfect roster even worse? Austin Stanley and Easton Freeze examine the role Tennessee's coaches have played in an 0-3 start after watching Ben Johnson and the Chicago Bears create a brilliant offensive performance around third-string quarterback Case Keenum on Monday Night Football. Keenum had not appeared in an NFL game since 2023. With Caleb Williams and Tyson Bagent unavailable, the 38-year-old completed 24-of-34 passes for 247 yards, threw two touchdowns and ran for another as Chicago defeated the Philadelphia Eagles 27-7. The same Eagles team escaped Nashville with a 24-20 victory over the Titans one week earlier. Keenum credited Johnson's play-calling and ability to put Chicago's offense in favorable situations. That performance created an unavoidable comparison for a Titans offense that has scored only 37 points through three games and continues to struggle with sequencing, predictability, red-zone execution and situational football. How much of Tennessee's 0-3 start belongs on the players—and how much belongs on the coaches? Austin and Easton assign a percentage of blame to both sides before revisiting Robert Saleh's most controversial decisions from the 12-7 loss to the New York Giants. Late in the first half, Saleh attempted a 59-yard Joey Slye field goal in difficult wind and rain. The miss gave New York favorable field position, allowing the Giants to add a field goal before halftime. In the third quarter, Tennessee passed on a shorter field-goal opportunity and attempted fourth-and-5 from the Giants' 7-yard line while trailing 12-0. The play failed, but was the decision itself wrong—or was it a defensible attempt to score the touchdown Tennessee needed? The Titans' red-zone play-calling also comes under scrutiny. A film graphic from Drew Beatty and Easton reveals Tennessee returning to the same concept in critical situations. Was Brian Daboll establishing an offensive tendency, or making his struggling offense too predictable when the field became condensed? Three weeks into the season, Tennessee has already experienced:

In Episode 26 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom is rejoined by Aimee Smith, Chief Data Officer at the UK Government, where they discuss her move from 25 years in policing and law enforcement into government's top data role, and why she believes culture, risk appetite and misaligned investment incentives, not legislation or technology, are what's really blocking data sharing across Whitehall.They also touch on the UK's evolving position on data and AI sovereignty, the real purpose behind the National Data Library, and how Aimee is building a framework to track and prove the value of government data.They also discuss:Why Aimee left a 25-year career in policing to become the UK Government's Chief Data Officer.How she is building influence across government departments without having formal authority over them.Why she restructured the Chief Data Officer Council around a strategic data roadmap and sector-based leads.What makes data sharing across government harder than the equivalent challenge in the private sector.Why culture and risk appetite, not legislation or technology, are the biggest blockers to data sharing.How she plans to fix the incentive problem by changing how Treasury assesses technology and data investment bids.Why she wants government's most valuable data treated as critical national infrastructure.How linking investment to data assets rather than departments could unlock sharing.Why legacy technology is as much a data cataloguing problem as a modernisation one.What she believes better data sharing could unlock for citizens navigating public services.Why she thinks the data sovereignty debate currently overlooks the data itself.How she is working with cross-government commercial teams to embed sovereignty principles into procurement.What the National Data Library actually is, and the shifting priorities behind its original manifesto pledge.How the National Data Library differs from a centralised data lake.Why AI adoption depends on getting the underlying data foundations right first.How she is using AI as a way to keep data on the agenda inside government.Why she is cautious about how AI investment gets communicated to the public.What her three-part framework for tracking data value looks like (commercialisation, valuation, usage).How Treasury's new balance sheet requirement for data valuation came about.What she hopes to point to as evidence of progress in twelve months' time.Thanks to our sponsor, Data & AI Literacy Academy.Data & AI Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data & AI literacy first.At Data & AI Literacy Academy, they don't just teach data skills. They empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. They're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data & AI literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that they offer. They embed a deep data culture shift through a transformative change management programme.They take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.Thanks to our sponsor FOIL AIFOIL are an AI consultancy, and one of the most exciting to watch right now.​Fast-growing, genuinely ambitious, and refreshingly down to earth, with a leadership team who have been doing this for years and are well respected for it.​FOIL push data leaders to claim a voice at the top table, to lead the business rather than trail behind it with a handful of AI productivity tools. They push the point that if every competitor has the same tools, productivity is not an advantage. The real prize with AI is bigger and FOIL have the expertise – both strategic and technical – to push the boundaries of what your organisation can achieve, in a practical way. ​FOIL are a lot bolder and braver that the traditional consultancy. That confidence comes from deep practitioner expertise, and it shows in how they engage with their partnerships.​They are claiming the phrase: the autonomic business. A business that senses what is happening, decides within clear guardrails, adapts as things change, and keeps improving on its own. Intelligence built into how the company runs, and they've just been recognised at the British Data Awards for their work with Welsh Water on exactly this concept.​Learn more at https://foilai.co.uk/

The primary structural mechanism examined concerns the shift in cybersecurity operations for MSPs driven by increased automation and AI-powered platforms, specifically as evidenced by Cynomi's virtual CISO (vCISO) solutions. This transition signals a migration of both operational workload and expertise from traditional, manual processes toward digitally augmented roles, with significant implications for how accountability and liability are managed within managed security services.According to the facts presented by Cynomi's CEO, the company's recent integration-focused releases enable MSPs to accelerate assessment and compliance processes, claiming reductions from multi-day efforts to under 60 minutes in some cases. The platform aggregates data from existing MSP ecosystems (including PSA, EDR, and vulnerability management tools such as Tenable and Microsoft integrations) to assemble remediation plans and operational roadmaps, often with minimal human mediation. Cynomi states that a single vCISO operator, using these tools, can service up to 10-12 clients compared to 5 previously, with some projections reaching as high as 50. The company positions its technology as supplementing, not fully replacing, human expertise—though it acknowledges the potential for junior personnel, aided by AI, to bridge previous capability gaps.Supporting this dynamic, the episode explored how efficiency gains introduce questions around pricing, market access, and liability. Dave Sobel questioned the sustainability of pricing models anchored on scarcity of human CISOs when automation multiplies operator capacity and competitors adopt similar tools. The conversation highlighted that as AI reduces human labor in delivering assessments and compliance, market prices could decline, but the accessible market might expand, especially among previously underserved SMBs. Liability, however, remains with the MSP; automated recommendations must still be reviewed and approved by a designated human. Concerns were raised regarding insurance exclusions when AI-generated security policies are implicated in claims, prompting focus on the importance of maintaining human oversight and evidentiary processes.Operationally, MSPs face heightened pressure to clarify vendor and personnel accountability, reinforce internal QA on AI-driven deliverables, and rethink service economics in light of scalable automation. Vendors providing AI-enabled security assessments shift both risk and workload, but do not absolve providers of responsibility in the event of customer breaches or compliance failures. Insurers are beginning to scrutinize and sometimes exclude AI-generated outputs from coverage, underscoring the importance of documenting processes and retaining subject-matter oversight. These developments compel IT service providers to reassess vendor relationships, liability boundaries, and training needs for staff operating in an increasingly automated environment.Supported by:GoTo(LogMeIn) GuardzHaloPSA

Rick Kogan chats with Max Fitzpatrick, son of the late great Tony Fitzpatick, about the short film ‘Driven', which he co-directed and co-wrote with his sister Gabrielle. Max remembers the life of his father, talks about when he found his passion for movies, the experience collaborating with his sister, and reflects on the important role […]

Feature flagging is almost as old as software engineering – but only since the increased adoption of AIDLC (AI- Delivery Life Cycle) it has really taking off like AI has taken off as the default way to generate code!In this episode we welcome back Todd Baert, Maintainer of OpenFeature, and learn about the many different use cases of Feature Flagging. Todd explains how feature flagging evolved from simple variables that pivot code execution towards dynamic evaluations that are supported by modern frameworks like OpenFeature and feature flag management systems that are based on that cloud native standard.Tune in and learn what the biggest competitors of OpenFeature are, why feature flagging requires less thinking during development than you think and how it mitigates the risk of AI generated code having negative impact on your systems resiliency!LinksTodd's LinkedIn: https://www.linkedin.com/in/toddbaert/OpenFeature: https://openfeature.dev/Introducing OpenFeature Podcast: https://www.spreaker.com/episode/introducing-openfeature-stepping-into-the-footsteps-of-opentelemetry-with-mike-beemer-and-todd-baert--50043067

Meta's Muse launch turned a consumer AI agent into a CPU demand story, a new round of frontier model releases sharpened the fight over token economics, and AMD crossed the trillion-dollar mark on the same compute thesis. Patrick Moorhead and Daniel Newman break down Meta Connect, Qualcomm's agentic-device push, the AI policy debate, and whether Meta has finally cracked mainstream AI wearables. The handpicked topics for this week are: 1. Meta Connect Turns Muse Into a Cross-Device Agent Platform: Meta used its developer conference to extend Muse, its consumer AI agent, across new Ray-Ban audio glasses, a camera-equipped version, and a palm-sized Muse Charm device. Patrick Moorhead tested Muse himself, booking and updating appointments and pricing airline tickets, and called its computer-use capability the real unlock. Daniel Newman pointed to a download pace faster than ChatGPT's and roughly 700,000 daily users, and argued Meta's bigger opportunity is taking a small cut of the transactions agents complete, since only 2% to 3% of consumers pay for AI today. Newman added that Futurum had raised its 2030 forecast for AI CPU revenue from $110 billion to $250 billion days before the launch, and expects to revise it again. (The Decode) 2. Qualcomm Builds Out the Agentic-Device Stack at Snapdragon Summit: In Maui, Qualcomm moved from one flagship smartphone chip to two and introduced an audio chip that lets earbuds and glasses connect over Wi-Fi without a phone, a move Daniel Newman read as a direct shot at Apple. Newman also flagged a new seven-year patent license with Apple and the acquisition of a robotics software company built around the open-source MoveIt platform. Patrick Moorhead focused on how Qualcomm's core technologies, including HBC stacking and modular designs, scale from wearables to hyperscale data centers, arguing that volume across billions of chips could give Qualcomm a cost advantage despite a projected 1% to 2% data center share in 2029. (The Decode) 3. Opus 5.5, GPT-6 Sol and Luna, and Grok 4.7 Intensify the Model Race: Anthropic, OpenAI, and xAI all shipped new models within days of each other. Patrick Moorhead cited Signal65 research he says shows Anthropic's newest model using roughly three times the output tokens of its top rivals to reach correct answers, which he tied to Anthropic's compute constraints, and noted OpenAI cut Sol pricing by up to 50%. Daniel Newman shared that one Fortune 100 company spending $200 million a year with Anthropic plans to cut that by about 75% by shifting workloads to open-source and on-device models. Newman argued the race is far from settled, with OpenAI, Meta, Google, and xAI all showing momentum, and that the labs that locked in compute early are best positioned to stay on the frontier. (The Decode) 4. AI Alarmism Meets Policy as Jensen Huang Rejects Extinction Risk: The push to rename AI "superintelligence" and a proposal from Sen. Bernie Sanders to ban superintelligence development kept the policy debate heated, while Jensen Huang said there is zero chance of AI causing human extinction. Daniel Newman warned that viral safety headlines rarely get corrected once they spread. Patrick Moorhead argued the tech industry lost control of the message by emphasizing job loss and danger without making the case for AI's benefits or explaining what losing the race to China would actually mean. (The Decode) 5. U.S.-China Talks Produce Pageantry but No Chip Agreements: President Xi's U.S. visit brought parades and a high-profile dinner with technology leaders, but Patrick Moorhead noted no agreements on chips or chip exports. He pointed to a two-month extension announced by Treasury Secretary Scott Bessent and farm purchase commitments, with Taiwan at the top of China's agenda. Both hosts noted the most concrete shared outcome was agreement on what to call AI. (The Decode) 6. The Flip: Has Meta Cracked Mainstream AI Wearables Without Full AR?: Patrick Moorhead argued yes, pointing to audio-only Ray-Bans that look like ordinary glasses, Muse's connected tools, and a lighter camera version, after 14 years of failed attempts across the category. Daniel Newman countered that Meta cracked the agent and its distribution to 3 billion users, not the wearable, since Muse demand shows up in the phone's app store and people will still want to review purchases on a screen before committing money. Both hosts said they plan to buy the new glasses. Note: The Flip assigns Patrick Moorhead and Daniel Newman opposing sides of a debate, positions argued are not necessarily their own views. (The Flip) 7. Intel ($INTC) Rallies as Muse Fuels CPU Demand Optimism: Patrick Moorhead explained that Muse assigns each user a virtual machine running on AMD EPYC processors, a CPU-heavy design that lifted Intel, AMD, and Arm. Intel gained between 10% and 15% on the news and is up about 40% for the month, while Arm is up roughly 30%. Daniel Newman noted Intel can currently meet only about half of the demand for its CPUs, and tied much of the enthusiasm to its foundry business, which he said could become worth twice the company's current value as TSMC capacity stays constrained. (Bulls and Bears) 8. AMD ($AMD) Joins the Trillion-Dollar Club: AMD became the latest chipmaker to reach a $1 trillion valuation, with shares near $650 and within reach of a price target Daniel Newman had set for 2028. Newman said the market is treating AMD as having everything to gain and NVIDIA as having everything to lose, while Signal65 testing shows each wins depending on the workload and software stack. Patrick Moorhead, who spent 11 years at AMD, credited Lisa Su and the team but called the valuation rich, noting AMD has competed against NVIDIA's scale-up systems without its own scale-up design until Helios, which has not yet shipped for revenue. (Bulls and Bears) Watch the full episode at sixfivemedia.com and subscribe to our YouTube channel so you never miss an episode. The Decode Meta Connect and Muse https://techcrunch.com/2026/09/23/everything-new-coming-to-metas-ai-agent-muse/ Qualcomm Snapdragon Summit https://techcrunch.com/2026/09/22/qualcomm-launches-two-new-smartphone-chips-with-emphasis-on-ai/ https://www.qualcomm.com/news/releases/2026/09/snapdragon-leads-the-agentic-ai-age-with-two-of-the-world-s-fast Opus 5.5, GPT-6 Sol and Luna, Grok 4.7 https://www.reuters.com/business/anthropic-unveils-claude-opus-55-2026-09-22/ https://www.reuters.com/technology/openai-expands-gpt-6-lineup-with-cheaper-sol-luna-models-2026-09-22/ https://x.ai/news/grok-4-7 https://x.com/PatrickMoorhead/status/2103267931249664185 AI Alarmism and Policy https://thehill.com/homenews/administration/6104142-trump-renames-ai-super-intelligence/ https://www.nytimes.com/2026/09/23/opinion/ezra-klein-podcast-jensen-huang.html U.S.-China Talks https://www.reuters.com/world/asia-pacific/us-china-meet-again-ai-safety-two-months-shenzhen-bessent-says-2026-09-21/ https://x.com/danielnewmanUV/status/2103493209619898608   The Flip Has Meta Cracked Mainstream AI Wearables Without Full AR? FOR: https://about.fb.com/news/2026/09/introducing-ray-ban-meta-audio-glasses-new-styles-plus-muse/ AGAINST: https://www.bloomberg.com/news/articles/2026-09-23/meta-debuts-a-dedicated-palm-sized-muse-charm-device-to-use-ai-on-the-go   Bulls and Bears Intel ($INTC) https://finance.yahoo.com/technology/article/intel-stock-up-25-in-last-5-days-on-cpu-demand-as-ai-agents-gain-traction-151217555.html AMD ($AMD) https://www.reuters.com/business/amd-becomes-latest-chipmaker-reach-1-trillion-valuation-ai-demand-2026-09-21/  

Cam Ward and the Tennessee Titans had a chance to steal their first victory of the 2026 NFL season. Instead, Ward threw an interception in the end zone with 17 seconds remaining, sealing a maddening 12-7 loss to the New York Giants. A to Z's NFL Daily Games: 5 Titans themed daily trivia games: https://atozsports.com/games Follow A to Z on Google! https://www.google.com/preferences/source?q=atozsports.com Driven by AutoProNashville.com The Bone & Joint Institute: https://boneandjointtn.org/ Download the Kalshi app and use code A-T-O-Z to get $20 when you trade $20 http://kalshi.com/r/ATOZ 18+ only. Restrictions and eligibility requirements apply. Event contract trading involves risk and may not be suitable for all investors. Kalshi products are not available in all jurisdictions. Prices, values, and available markets may differ from those mentioned. For more information see kalshi.com/regulatory. BTA Sports, Better for Bettors:​​ https://go.btasports.io/Tzu1/AtoZ The Nashville Water Taxi from Pontoon Saloon - Sailgate & take the boat to the game: https://thenashvillewatertaxi.com/ For More Titans coverage follow us here: https://www.atozsports.com/nashville Podcasts: https://www.atozsports.com/podcasts Facebook: https://www.facebook.com/atozsportsnashville Instagram: https://www.instagram.com/atozsports/ Twitter: https://twitter.com/AtoZSports TikTok: https://www.tiktok.com/@atozsportsnashville Austin Stanley and JT Ruhnke react LIVE as the Titans fall to 0-3 and confront the first major crisis of confidence surrounding their second-year franchise quarterback. Tennessee's offense failed to record a first down until the final minutes of the first half. The Titans were shut out through three quarters, wasted multiple opportunities inside the Giants' 10-yard line and managed only one touchdown despite Robert Saleh's defense holding New York out of the end zone. Ward eventually found a rhythm. He connected with Wan'Dale Robinson for a fourth-quarter touchdown and then led Tennessee on a potential game-winning drive after the defense forced a crucial stop. The Titans reached first-and-goal from the Giants' 7-yard line with two timeouts remaining. Ward had time to protect the football and give Tennessee several opportunities to score. Instead, he forced a pass toward Elic Ayomanor that Giants safety Jevón Holland intercepted. Afterward, Ward pushed back when asked whether the decision was reckless. He said the mistake was the placement of the throw and that a higher ball could have produced a different outcome. Was that an acceptable explanation? Did Ward demonstrate accountability during his full postgame press conference, or did he fail to recognize the severity of the decision that ended the game? Austin and JT evaluate Ward's complete performance, his postgame demeanor and what Titans fans should currently believe about his development. The show also examines two major Robert Saleh decisions. Late in the first half, Saleh sent Joey Slye out to attempt a 59-yard field goal in difficult wind and rain. The miss gave New York favorable field position, and the Giants converted it into a field goal as time expired. In the third quarter, Tennessee passed on a short field goal and attempted fourth-and-5 from the Giants' 7-yard line. Ward failed to complete the pass, leaving the Titans scoreless. Which decision was more painful? Was the fourth-down attempt actually the correct call despite its result? And how much responsibility belongs on Saleh for an 0-3 team that continues to fail in critical situations? Join the LIVE conversation:

In this part three of our Dorothy Kilgallen deep dive, we reach the high-stakes intersection where America's most famous female journalist took on the official narrative of the JFK assassination. Following the live TV shooting of Lee Harvey Oswald by Dallas nightclub owner Jack Ruby on November 24, 1963, syndicated columnist Dorothy Kilgallen vowed to her butler James Clement: "If it is the last thing I do, I'm going to break this case." Driven by a deeply personal connection to John F. Kennedy—who had played charades in her Manhattan home and personally presented her young son Kerry with a PT-109 pin—Kilgallen launched an independent crusade, locking her research inside a private "assassination file." In her November 29 column, "The Oswald File Must Not Close," she challenged President Johnson and savaged the Dallas Police Department, exposing how Ruby enjoyed open, casual access to police headquarters while asking how a small-time strip club owner could stroll through high-security corridors as if visiting a health club.We track Kilgallen's relentless field investigation, from walking Dealey Plaza and measuring Elm Street shooting angles to covering Jack Ruby's 1964 capital murder trial in Dallas. We reconstruct her unprecedented, five-minute one-on-one interview with Jack Ruby at the courtroom rail—arranged by defense attorney Joe Tonahill under the pretext of a message from a San Francisco opera singer—making her the only journalist in the world granted private access to the prisoner. We explore her explosive April 1964 front-page column on the J.D. Tippit shooting, where she highlighted overlooked witness Aquilla Clemens, who reported seeing two men running from the scene (neither matching Oswald) and revealed that Dallas police officers had ordered her to keep quiet. Furthermore, we examine Kilgallen's earth-shattering August 18, 1964 scoop, where she published Jack Ruby's secret, sealed Warren Commission testimony on the front page of the New York Journal-American months before official release, exposing Ruby's desperate, unheeded pleas to Chief Justice Earl Warren to be transferred to Washington because his life was in mortal danger in Dallas.Finally, we confront the federal backlash triggered by Kilgallen's reporting and the shadow of surveillance that darkened her final months. We detail J. Edgar Hoover's furious FBI leak investigation and the tense August 1964 standoff inside Kilgallen's East 68th Street townhouse, where she looked federal agents in the eye and declared she "would die rather than reveal" her source—lightheartedly adding that her source wasn't What's My Line? host John Daly, who happened to be Earl Warren's son-in-law. We examine disclosures from her attorney Mark Lane and her personal hairdressers, Mark Sinclair and Charles Simpson, confirming that her 18 home telephone lines were wiretapped and her inner circle was trailed by intelligence operatives. We close on the tragic mystery of her November 1965 death, exploring how her multi-year research files and court notes mysteriously vanished from her home, leaving behind an enduring legacy of fearless journalism and unresolved questions.Music includes excerpts from  "Hot Swing" by Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 https://creativecommons.org/licenses/by/4.0/ and from  "Take Off and Shoot a Zero" by Chris Zabriskie (chriszabriskie.com). Licensed under Creative Commons: By Attribution 4.0. https://creativecommons.org/licenses/by/4.0/

In this episode of The Truth In This Art, accomplished actress, artist, writer, director, and New York Times bestselling author Victoria Rowell is here!About Victoria Rowell: Victoria Rowell is a multi-disciplinary creator widely known for her television roles on Diagnosis Murder and The Young and the Restless. Driven by an innate love of movement and a childhood immersed in the arts by her foster mother, she has built a dynamic creative life spanning classical ballet, acting, and independent filmmaking. She is the artistic force behind "A Woman Becomes," a solo photography exhibition at the Maryland Institute College of Art (MICA) exploring the timeline between girlhood and womanhood, as well as the invisible strengths of the female anatomy.In my conversation, Victoria revisits how her early years on a working farm in Maine and a pivotal ballet scholarship shaped her resilience in the face of the entertainment industry's hustle. She walks through her transition from classical ballet into television — and why maintaining a diverse "bouquet of friends" is exactly what is needed to navigate the highs and lows of a creative life.Victoria gets into the experience she is crafting with "A Woman Becomes..." — expanding beyond standard photography in favor of incorporating mixed media, found street objects, and inherited items like rosary beads that honor her foster mother, Agatha. She speaks to how a chance drive past MICA led to a partnership with the institution, giving her exhibition a home that matches the artistic vision she has been building toward.Be sure to follow Victoria Rowell on Instagram at @victoriarowell to stay up with her work. For everything regarding Victoria Rowell: A Woman Becomes…, running from September 25th through October 11th, visit the Maryland Institute College of Art website and check out the show notes for more details. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

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It's Friday, September 25th, A.D. 2026. This is The Worldview in 5 Minutes heard on 140 radio stations and at www.TheWorldview.com.  I'm Adam McManus. (Adam@TheWorldview.com) By Adam McManus Sudanese officials take away church property In Sudan, Africa, a 97% Muslim country, the battle for the soul of the church is not only fought with guns. It's also fought with court papers, administrative orders, and calculated division, reports International Christian Concern. For years, successive authorities in Khartoum, the capital, have pressured church leaders to comply, and then moved to seize control of church properties. One church now at the center of this struggle is the Sudanese Church of Christ, Marzouq Branch, established in 1982. The Sudanese government is now moving to sell or transfer control of the property.   The pastor said, “When a church that has stood since 1982 is suddenly told it no longer belongs to the people who prayed and sacrificed for it, the wound goes deeper than the loss of a building. It tells every believer that even the house of God is not safe.”  Isaiah 10:1 says, “Woe to those who make unjust laws, to those who issue oppressive decrees.” Write a polite, 4-sentence note to the Sudanese Ambassador to America,  Mohamed Idris, asking him to urge the Sudanese government to stop illegally seizing church properties. Send it to 2210 Massachusetts Ave. NW, Washington, DC 20008. Voters may be unhappy with Trump, but know Democrats are worse Appearing on CNN, Republican political strategist and commentator Scott Jennings argued that voters can be unhappy with President Donald Trump without believing Democrats are the better alternative. Listen. JENNINGS: “It's going to be possible for people to have some problems with the current administration or have some issue with the way things are going, and still vote for the party in power, because they don't want to vote for the other party. “Because the other party in the election might be proven to have worse ideas, or to have been judged to have put us in this hole in the first place. That's really the case that the Republicans are going to wind up making.” Judge restores CNN, MS NOW and Politico access to White House On September 18, President Donald Trump had announced that he was banning CNN, MS NOW and Politico from the White House premises over their publishing sensitive or classified information. The White House said such behavior presented risks to national security. On September 24, federal Judge Timothy Kelly of the U.S. District Court for the District of Columbia issued a temporary restraining order against the government ban, reinstating access for all three media outlets, reports The Epoch Times. North Carolina church baptizes 458 people in a single day In Acts 2:38, we are commanded to “repent and be baptized, every one of you, in the name of Jesus Christ for the forgiveness of your sins.” Well, on Sunday, September 13th, 458 people did just that in one day at Biltmore Church, a multisite church in Fletcher, North Carolina, as part of its annual Outdoor Baptism event, reports The Christian Post. Biltmore Pastor Devin Goins and the pastoral team baptized them in a nearby lake. He explained, “In the days before Outdoor Baptism, anyone interested was personally contacted by our staff to confirm that they knew Christ personally as their Savior and were ready to take this next step of obedience as a Christ-follower.” Overall, Pastor Goins said that seeing so many people get baptized creates "an opportunity to celebrate and praise God for being at work in our midst.” Amazing Grace movie re-mastered for 20th anniversary, available free And finally, WILLIAM WILBERFORCE: “Remember, God made men equal.” That's a soundbite from the movie, Amazing Grace, which tells the true story of William Wilberforce, the British parliamentarian who led the decades-long fight to abolish the slave trade. Elected to Parliament at just 21, Wilberforce seemed destined for a life of comfort and influence—until a profound spiritual awakening and a life-changing encounter with former slave Olaudah Equiano compelled him to take up a far greater cause. Driven by faith and an unshakable sense of justice, he builds an unlikely coalition to challenge the most powerful economic and political forces of his time. Alongside mentor and slave-trader-turned-abolitionist Rev. John Newton, Prime Minister William Pitt, and activist Thomas Clarkson, Wilberforce faced fierce opposition in a relentless campaign to end one of history's greatest injustices. A story of courage and conviction, Amazing Grace shows how one man stood firm for the truth that all souls were created in God's image. On the twentieth anniversary of the movie, Amazing Grace, produced by Walden Media, it's now available to stream for free on the Focus on the Family App through Google Play or The App Store. If you've seen it before, experience it again, now remastered in 4K! Through special links in our transcript today at www.TheWorldview.com you'll get access to: A 25-page discussion guide to spark meaningful conversations about the film's major themes The Plugged In movie review to read before watching with your family. Historical information about the song “Amazing Grace” and its inspiring message through the Focus on the Family website. The Worldview hopes this film encourages your family to consider how each of you can courageously use your voice and influence to make a difference for God's kingdom. Watch the Amazing Grace movie trailer. Close And that's The Worldview on this Friday, September 25th, in the year of our Lord 2026. Subscribe for free by Spotify, Amazon Music, or by iTunes or email to our unique Christian newscast at www.TheWorldview.com.  Plus, you can get the Generations app through Google Play or The App Store. I'm Adam McManus (Adam@TheWorldview.com). Seize the day for Jesus Christ.

Driven by ambition, a weather reporter plots to have her husband killed. Listen as we chat about the metrics of fame, Leaf's transition to Joaquin, and unintentional ickiness. Then we see if To Die For stands the Test of Time.

Humiliation pervades our politics, from images of stripped Palestinian men in Gaza to mocking chants at MAGA rallies. It suffuses pictures and videos, speaks through bodies as well as words, and is expressed by those with too much power as well as by those with too little. In Driven to Their Knees, Roxanne Euben takes readers from conflicts in the Arabic-speaking world to America's divided public square, advancing a theory of humiliation rooted in the ways people articulate and enact it. Euben analyzes some of the most conspicuous yet least studied Arabic expressions of humiliation, drawing on sources ranging from Qurʾānic commentary by Islamists to videos, poetry, songs, and tweets from the 2011 Egyptian revolution.Driven to Their Knees: Humiliation in Contemporary Politics (Princeton UP, 2025) reveals what the language of humiliation says—and also how it works. This groundbreaking book shows how humiliation expresses the imposition of impotence by those with undeserved power, and the way it converts relations of power into crises of virility. Humiliation rhetoric defines both the humiliated and the humiliator and issues an urgent call for a remedy in the viscerally charged language of emasculation. For Donald Trump and Usama bin Laden alike, this means driving their enemy to his knees for all to see, and then boasting about it to compound the degradation. But for others, humiliation galvanizes their struggle to “stand erect,” uniting them in a refusal to be bowed low. Humiliation is not just about power but is itself a powerful language that does far more than reflect contemporary politics. The language of humiliation remakes the very world in which we live.Roxanne L. Euben is the Walter H. and Leonore C. Annenberg Professor in the Social Sciences at the University of Pennsylvania. Her books include Journeys to the Other Shore: Muslim and Western Travelers in Search of Knowledge; Enemy in the Mirror: Islamic Fundamentalism and the Limits of Modern Rationalism; and (with Muhammad Qasim Zaman) Princeton Readings in Islamist Thought: Texts and Contexts from al-Banna to Bin Laden (all Princeton).Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature.YouTube Channel: here Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Humiliation pervades our politics, from images of stripped Palestinian men in Gaza to mocking chants at MAGA rallies. It suffuses pictures and videos, speaks through bodies as well as words, and is expressed by those with too much power as well as by those with too little. In Driven to Their Knees, Roxanne Euben takes readers from conflicts in the Arabic-speaking world to America's divided public square, advancing a theory of humiliation rooted in the ways people articulate and enact it. Euben analyzes some of the most conspicuous yet least studied Arabic expressions of humiliation, drawing on sources ranging from Qurʾānic commentary by Islamists to videos, poetry, songs, and tweets from the 2011 Egyptian revolution.Driven to Their Knees: Humiliation in Contemporary Politics (Princeton UP, 2025) reveals what the language of humiliation says—and also how it works. This groundbreaking book shows how humiliation expresses the imposition of impotence by those with undeserved power, and the way it converts relations of power into crises of virility. Humiliation rhetoric defines both the humiliated and the humiliator and issues an urgent call for a remedy in the viscerally charged language of emasculation. For Donald Trump and Usama bin Laden alike, this means driving their enemy to his knees for all to see, and then boasting about it to compound the degradation. But for others, humiliation galvanizes their struggle to “stand erect,” uniting them in a refusal to be bowed low. Humiliation is not just about power but is itself a powerful language that does far more than reflect contemporary politics. The language of humiliation remakes the very world in which we live.Roxanne L. Euben is the Walter H. and Leonore C. Annenberg Professor in the Social Sciences at the University of Pennsylvania. Her books include Journeys to the Other Shore: Muslim and Western Travelers in Search of Knowledge; Enemy in the Mirror: Islamic Fundamentalism and the Limits of Modern Rationalism; and (with Muhammad Qasim Zaman) Princeton Readings in Islamist Thought: Texts and Contexts from al-Banna to Bin Laden (all Princeton).Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature.YouTube Channel: here Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

HEAR YE HEAR YE! It is our great honor to present your official Kia Rookie of the Year! Kobe, Azael, and Meteos are so stoked to sit down live with our winner and talk appreciations for the distinction and predictions for this week of Playoffs. Join us in giving a huge congrats to our Kia Rookie of the Year!After the festivities, our hosts dive deep into last week's matches and start placing their predictions for Week 3's super week (dun dun dun!!!). Will Blaber continue to be fed? Will FlyQuest get their edge?  Will Lyon book their ticket to Georgia? Who is going to win the race for the 3rd spot at Worlds? Tune in to find out!There's only 1 more weekend before LCS hits the road to Georgia! Grab your Finals single-day and two-day passes to enjoy the games live: https://www.ticketmaster.com/lcs-summer-finals-twoday-bundle-duluth-georgia-10-03-2026/event/0E0064F0E6BF3CB6LCS is also back at the Riot Games Arena with one last super week! Show your team spirit this week: anyone who wears a team jersey or uploads their photo for broadcast will receive a skin code.Cheer your team on live at the Riot Games Arena this weekend, get your tickets for the Friday-Sunday here: https://www.tixr.com/groups/lcs/Timestamps:0:00 - Intro + Kia ROTY14:01 - Playoff Predictions w/ the Kia ROTY19:38 - Week 2 Recap: SEN vs SR Deep Dive36:34 - C9 vs LYON Deep Dive59:31 - TLAW vs FLY Deep Dive1:08:36 - Week 3 Predictions: SR vs FLY 1:15:46- LYON Predictions1:18:17 -  C9 vs TLAW

https://youtu.be/lrnG7ydEErk Saul Marquez, Founder and CEO of Outcomes Rocket, helps medtech and healthtech companies get closer to revenue through healthcare-focused marketing strategy and execution. Driven by a desire to be a source of love and inspiration, Saul supports healthcare innovators whose work helps people live healthier, longer lives. He believes companies improving healthcare deserve to succeed and should not have to navigate growth alone. In this conversation, Saul shares his Leverage the 3 Forms of Marketing Framework—Owned (podcast, books, content), Earned (Stages, Testimonials), and Paid (Drive Traffic to What Converts). He explains why companies need a clear strategy and strong owned assets before pursuing earned exposure, and why paid marketing should amplify a funnel that already converts. Saul also discusses growing through primary research, thought leadership, podcasting, and conferences rather than relying on cold outreach. He shares why marketing metrics must connect to pipeline and revenue, and how sales blockers, opportunities, and needs can guide the creation of campaigns and sales enablement assets. —   Get Closer to Revenue with Saul Marquez Good day, dear listeners. Steve Preda here with The Management Blueprint Podcast, and my guest today is Saul Marquez, the Founder and CEO of Outcomes Rocket, a healthcare-exclusive marketing strategy and full-service marketing execution firm that helps medtech and healthtech companies accelerate their growth. Saul, welcome to the show.  Steve, such a pleasure to be here with you and your listeners. Thank you for the opportunity.  Well, I really have to get my A-game today because I rarely find a podcaster who’s recorded more episodes than I have. You beat that by a multiple of five or six. So definitely, I have to be on my best performance. But my first question is always the same, at least recently. What is your personal “Why,” and how are you manifesting it in your business?  My personal Why. I did some thinking. This was probably about 20 years ago. I did this program. I’ve always been very reflective, and I’m a big journaler. I love to write my thoughts. And I had the chance to, about 20 years ago, do a program called Date With Destiny. It’s a Tony Robbins program. It was a game changer for me. Five days with people that want to just crush it in life—personal, professional, financial, right? Like, they just want to do the best.  And so I had these five days to myself to really look inside, journal, question. And during that session, he has what he calls your primary question. You sort of look inside and you ask and you think about, like, what are those words, the stories that you tell yourself? And the primary question is that question that drives your life. And I was able to uncover that my primary question is, “I want to be a source of love and inspiration to myself and others.” And so I’m driven by love. I’m driven by inspiration. And so that’s my primary question and my primary Why. And then, when you think about it professionally, Steve, I’m very driven by mission.  So because of that, I started my career in medical devices around the same time that I actually did the seminar. And I’m driven by being able to help people live better lives and increase health span, not just lifespan. And that’s why the work that we do focuses around leaders innovating in the healthcare space. So very driven by those things.  But these are very noble ideas. And I mean, who wouldn’t want to live better, live longer? That’s an obvious need from everyone, really. And it’s a great thing if you can create an impact in that realm, that then you are creating something very valuable.  You are, Steve. And the data point here that I’ll share to pair the purposefulness, the data point, because we’re very data-driven as a business, and I’m a data geek, is that healthcare is essentially 18% of U.S. GDP, which represents $4.8 trillion annually. It’s larger than the German economy, and that’s just the U.S. alone. So whenever anybody says, “Oh, your niche is healthcare,” I say, “Well, I mean, my economy that I’m focused on is healthcare.” It’s huge.  Of course. Yeah.  Yeah.  Yeah. And probably, I mean, we can get into whether that’s not an overinflated number. Is it really that proportionate value? But if you think about it, the biggest resource is humans, then spending 18% of GDP on the biggest resource is not much.  It definitely isn’t. And then if you sort of zoom out and you take a look at globally, GDP focused on healthcare, it’s definitely higher than most first-world countries. And the outcomes aren’t commensurate to the investment. So the opportunity to improve access, affordability, better outcomes is a huge opportunity. And I'm in awe, and I have major respect for all the entrepreneurs and business leaders in this space that are looking to improve those metrics for us in healthcare, and that's why we love to stand behind them.Share on X  The stats are real. 50% of businesses fail within five years, and something above 80% fail within 10 years. And we believe at Outcomes Rocket that if you’re in the business of helping people live healthier, longer lives, you deserve to succeed, and we want to be behind you. And so that’s why we do what we do. The people doing the work, it’s hard, and they can’t do it alone.  Yeah. Love it. Just as an aside, whatever happened to this initiative of Warren Buffett and Jeff Bezos that they announced some years ago that they would reform the—  Yeah.  Healthcare?  Haven?  Yeah. I don’t know what it was called.  Yeah, Haven. So yeah, it was Berkshire Hathaway, Amazon, and JPMorgan. And it didn’t work. And it shows you that, like, even when the best of the best try to go do something about it, it doesn’t work. It’s hard. It’s hard work. Yeah. It’s hard work.  I bet it’s very hard. So hopefully AI will fix it. Let’s hope. What do you think about that?  That’s a great one, man. Like, AI definitely is not fixing it. However, properly deployed AI in solutions such as ambient scribing that helps physicians spend time with patients and no longer have to do what they call pajama time. Pajama time is the time that they spend at home after hours logging things into the medical record. Like, if you’re able to give a physician time back from not having to do that, and actually time back to look at you in the eyes when you’re in the waiting room, that’s awesome use of AI.  The use of AI in the elimination of waste is also beautiful. So I think as a tool, for sure, there’s huge promise in the use of AI for healthcare. Hell, in robotics, man. Like, I was just at a conference, Steve. I was in Miami. Where do you live, by the way?  I'm in Virginia.  Oh, you’re in Virginia? Cool. I’m in San Diego, where I’m literally at the SRS, so that’s the Society of Robotic Surgery. And I’m in the room, and there was a surgeon in Virginia, actually, and a surgeon in California, and the robots were operating on. It wasn’t a person. It was actually just like a simulation, but it was like a cadaver type of thing. And with AI, spatial AI, and the use of technology, these surgeons are operating in two different states on one person.  Remotely?  Yeah, remotely, and it’s working great through robotics. So all of this stuff, man, is coming together. Yesterday, I had a conversation with an entrepreneur in the materials and 3D printing space. She’s been in it for years, and just chatting with her was inspiring because what they could do now as far as custom-built plates for craniomaxillofacial or foot and ankle, they could literally print this stuff overnight on sheets, whereas it used to take months.  Like, we’re moving fast, and the innovations that are available. She called it patient matching, like the N of one. I mean, what’s possible today for a fraction of the cost than it used to be back then is just inspiring. And it’s happening right before us. So it’s a really great, great time to be alive.  And to stay alive.  And to stay alive. Exactly. Well said, my friend. Well said. Hey, you have to tell me about Summit OS and Fable, man. Like, I love what you have back there.  Well, I’ll tell you all about Summit OS on your podcast, but on this podcast, we talk about you. That’s fair. That’s fair.  I like that. I like that.  So let’s talk about frameworks because this podcast is a podcast of frameworks.  I love frameworks.  And I saw that you have the Discover, Define, Deliver, or something like that. But I’m looking for something more unique. Yeah. So something that maybe that’s more insightful or more unique or more you that you could share with the audience, which still can be explained in four to five steps or elements maximum to which give people an insight as to how to do things better.  Absolutely. So I think you and I are brothers from another mother, Steve, because I just love frameworks as well. So the 3D approach is easy, as you mentioned, right? But it is our approach and how we reproducibly bring about a program from start to finish for a client: Discover, Define, Deliver.  Underneath that, that is the hood to another framework, which when you start to deliver, the framework is essentially a four-part framework that starts with strategy, then it’s owned, earned, and paid, okay? And so those are the types of marketing that you could do. And you mentioned at the beginning we’re a marketing strategy and full-service execution agency, which essentially means we’re a revenue partner, we’re a commercialization partner.  So when you go to market with your value and your value proposition, it all starts with strategy. Strategy is so key. And one of the key quotes that we always share, Steve, is that, “Tactics are the noise you hear before the war is lost.” And I have to say, Steve, and everybody with us, in marketing, there are so many tactics. Too many. And guess what?  Today, with AI, there are so many tactics. I was just on a podcast a couple days ago where I made this connection. I hadn’t made the connection yet, but you have to have an AI strategy. If you don’t have an AI strategy, you become part of somebody else’s plan, and even worse, you become so fragmented, and it’s reflecting in your P&L. Like, you not having an AI strategy is showing up in your P&L in a big way. But anyway, back to the marketing thing and the framework. So start with the strategy.  Inside of your strategy are some very basic things, such as your personas, your ideal client personas, which is like firmographic, kind of number of employees, revenue, et cetera.Share on X Your core messaging. Your brand house essentially is your vision, your differentiation, and then your performance promise. It’s essentially like three pillars. That’s your strategy and your positioning, right? Then when you go to owned, earned, paid—and by the way, they’re in this order for a reason. It’s like algorithmic.  I liken it to the Rubik’s Cube. I was watching a YouTube video with my nine-year-old, and he was like, “Hey, Dad, figure out how to solve this.” I brought him a Rubik’s Cube from a conference. I watched this four-part video. The guy’s name is Cubastic. Have you ever watched it, Steve?  No.  No? Okay. Cubastic, literally, he’s a genius. Like, in four 10-minute videos, walks you through how to solve a Rubik’s Cube. And I can solve a Rubik’s Cube in less than two minutes and 30 seconds reproducibly now. It’s actually one of my conference tricks now, like whenever I go to a booth. And so I’m sitting there thinking, like, yes, no matter what, wherever the pieces are on the cube, if you use this algorithm, it's a four-part framework it gets you to the same end.Share on X  So I’m thinking, that’s exactly what we do. So the strategy, then owned, earned, paid, in that order. So owned is everything that’s on your website, what you put out on social. If you have a podcast like yours, Steve, this is owned. You own this. It’s the narrative that you own. Newsletters. Then you have earned. Why does this order matter? Well, if you try to do earned media, like if you hire a PR agency to do earned media, get you media attention, and you don’t have your strategy or your story straight, you’re going to confuse the market even more.  So that’s why earned is after owned. And with earned, it’s everything that you get. There’s a gentleman that put it really great. I have to get his name, but I got this from him. OPS, he calls it Other People’s Stages. And there’s digital and there’s physical stages. I’m on your digital stage. You’ve built this thing, and you’ve invited me, and I’m grateful for it. And by the way, I’m going to have you on mine. I want to learn about Summit OS, and I want to learn about your frameworks, and I want our audience to also learn about those.  So there’s an asset here, and we’re doing an exchange, which is beautiful, and we’re spreading ideas that make a difference. So in earned, you’re getting opportunities like on OPS, and those could also be written. So you get a byline article on a publication, right? Or you get invited to speak at a conference. That’s earned. And then there’s paid. And people ask me the question, like, “Hey, I’ve got these paid campaigns going on.” And I’m like, “Dude, you have nothing on your website that supports a narrative. Nobody is talking about you. Why would you even pay for anything?” I don’t care what it is.  Unless you got all those other things right, paid is there, like paid conferences, to get more people that’ll read the brochures that are owned, that’ll see the testimonials that are earned, that’ll convert to opportunities to check out your demo or sit with you to consider what you’re doing as a business to solve problems. And so the paid is essentially a way to increase traffic to an existing funnel that converts.  So essentially, this framework of strategy, owned, earned, paid is the framework of marketing that, if done right algorithmically, you will get results.Share on X And the result is the acceleration of someone, a business or a person, that goes from the awareness to consideration to decision funnel, which is essentially the business funnel for anyone, right? You accelerate the speed at which somebody learns about you and the problems you solve, considers you as a solution, and then makes a decision to work with you. So you’re not really selling a quick fix here, are you?  It’s not a quick fix. There are no quick fixes. You have to commit to the process and get it done.  Yeah, I like it. I mean, that makes complete sense. You have to have some assets that you start with that you own. I like the podcast. Okay, books can be like that. Yeah. Website, of course. Your frameworks are your asset, basically. And then you have to earn the right to actually share what you know. I love it. People validate, go through the stages, and get the testimonials, so you have to deliver. You have to prove that those assets are actually working, right?  Yes.  And then when you have a funnel, you already have a product that has proven itself, then it’s all about increasing the throughput. So paid is what? That’s right.  There is an amplifier.  That’s it. That’s it. Yeah. Yep. Yep.  It makes complete sense. It’s a very good framework. I’ve never thought about it this way, but it makes complete sense to me.  And it’s algorithmic. No matter where the pieces in the cube are, if you run it, you’re always going to end up with the same color on each side. It just works.  Yeah. So if you don’t have your assets, you haven’t earned your right, then you are just wasting your money on paid. Yeah.  Yeah. You’re wasting it. You are. Now, there’s a use case for paid to accelerate learnings. If you’re working on copy that you just need feedback on, there’s a use case to get mass targeted, like your ideal client looking at and interacting with it to understand how to better convert. That’s a use case, right? You’re after conversion optimization data. That’s fine, right? That’s fine. You could use paid to fine-tune conclusions as well.  Can you use paid for market research? Oh, yeah, for sure.  What you should be selling?  Yeah. You could definitely use paid for market research, for sure, if you have an end in mind. If your end in mind is to get more target, and then you just have to decide, right? Like, what payment model should you deploy? Should you put an ad out, or should you work with a partner that has access to a pool of qualified survey respondents? Would it be more efficient to just go through them, right? So it’s just a matter of what the end goal is.  That makes sense. So let me ask you a question, Saul. What drives growth in your business?  So a couple things. We do thought leadership, and so the thought leadership that we do is on healthcare marketing.Share on X And by the way, even though we focus on healthcare marketing, there’s fundamentals there that can apply to any business. So if you’re listening to this podcast and thinking, “I’m not healthcare,” there’s still fundamentals in the research that we do and the data that we mine that can help you.  So thought leadership based off primary research. So every quarter, we do two new reports. We conduct surveys focused on marketing strategies and tactics. Some of the latest ones we’ve done—we did one on podcasting, which is very interesting. We released this one about three weeks ago. This one’s gotten crazy media hits. Like, we’ve gotten over 30 media hits on this one.  PPC covered us, because it’s sexy still. Podcasts are sexy. But we had a lot of findings, and I’ll share the link with you. We don’t charge for our research. It’s free. We offer it to people so that they could do better marketing. Now, the thing that was most intriguing about that report for me, out of a lot of things, was that people are measuring the wrong thing as it relates to podcast marketing. You’ll see the results, but I remember these numbers. 57% are measuring engagement and downloads.  And that’s the wrong thing to measure. I’m going to segue to that later. The right thing to measure if you're a business is pipeline and revenue, not engagements and downloads.Share on X And the quote that I did on an article that I did recently is, “Downloads are vanity. Contacts and contracts are sanity.” Okay? You have to measure the right things. If you’re not a media company selling ads, who cares about downloads? So anyway, podcasts. We did a GTM report. We did one on public relations.  The other one that got a lot of really good traction earlier this year was one on chatbots. We analyzed over 5,700 citations to figure out what exactly are chatbots looking for. And we took a look at those 5,700 citations. It was a breakdown of Gemini, ChatGPT, Claude, and Grok. And so we said, why and what do these value? It changed the way that we actually post content on our site and our clients’ sites. So that’s a really valuable report that I would literally just take from our site, download into Claude, and say, “Based off of this report from Outcomes Rocket, how should I change up my copy and how I lay out my posts?” Because that’s going to help you get more AI visibility.  We actually have been running those plays on clients, and our numbers on ChatGPT and Claude Search and Gemini Search have gone up for them, right? It’s working. So we do this thought leadership stuff because we don’t like to experiment with our clients’ money. We like to actually do stuff that works and actually figure things out. So that’s thought leadership. And then the podcast is another thing that we do. So I love podcasting, Steve, as we were talking about before we hit record. I get a chance to connect with awesome people. Like, I keep thinking about Summit OS.  I’m going to learn about it on my podcast. I guess I can’t learn it on this one, but I get to meet people like you. We get to connect with listeners, like the ones—like, you’re listening to this because you want to be better. You want to improve your business, and it’s a chance for me to connect with you right now. And I’m going to invite you to reach out to me if something that I said resonates with you, because that’s why we do this. So podcasts are one of our great funnels, Steve. We do podcasting, and we meet a lot of great friends and collaborators and partners and clients through podcasting. And also conferences. So conferences are another amplifier for us. So I would say thought leadership, research, podcasting, and conferences are the best ways for us to grow our business. That's how we do it.Share on X  That’s very insightful. What I’m not hearing here is cold calling, cold emailing, spamming people. You’re not doing any of that. What I’m hearing here is you are giving people great content. You’re teaching people, and you’re connecting with people.  Yes.  Because podcasts, I agree with you, it’s all about connecting with people at a deeper level around interesting topics. Conferences are the same thing. You create relationships, and then you can follow up with the people who you like at the conference and turn them into partners or clients or whatever.  Yeah.  I love it. Love that.  And Steve, you’re a really insightful guy. I’m glad you went to that point. And so I was sitting there literally probably like five months ago, and I was having a conversation with a client of ours, and she was like, “Man, these cold emails that we’re doing,” because they wanted to do them, “I mean, we’re seeing clicks, and we’re seeing opens, but we’re seeing no replies and no meetings booked.” And I said, “Because the way we have to do it is through content.” Yeah. You have to offer.  If you go fishing and your hook has no bait on it, you’re not going to catch any fish, unless a dumb fish runs into your hook. You don’t want that fish anyway, right? That’s what you’re going to catch. And so I said, because I am kind of a data geek, as I shared with you, I said, “I want to own this frustration that you have right now. And here’s what I’m going to do. I’m going to hire four lead gen agencies, and I’m going to put one on your account, I’m going to put two on our company, and I’m going to…” I had another client that I was having this conversation with. “I’m going to put another one on their account.” And so I paid for this research project.  I said, “I’m going to learn. I’m either going to learn how to do cold email really damn good because I’ve been not doing well at it.” Guess what? Secret. Nobody’s freaking doing good at it, okay? So, like, three months later, they failed miserably. Nobody was doing anything. So then I said, “Okay, let’s try this. Don’t ask for an appointment. I want you to, on this mass cold email project, I want to change the copy, and I want to put, ‘I want to invite you to my podcast.'” These are the same people that were not replying. Steve, I kid you not, man. Like, within one week, we had 13 people in line that want to talk to them. They’re thrilled. So my takeaway was, cool.  You know what? I’ve been playing too small in sort of these podcast outreaches. I mean, look, at the end of the day, it’s working, but I said, “I’m going to use this mass email failure and turn it into a success by inviting even more people.” So now what we’re doing is actually, with these pools of people that are interested, taking a look at webinars too, so one to few. One to one, one to few, so that we could serve the many.  And so from the ashes of those failures, not only did I feel better about myself, like, dude, nobody is winning at cold email marketing. Nobody. But if you’re thoughtful about it in the way that you do it and what you offer, it’s got to be content-forward. But anyway, I wanted to pick up on your insight there and share our experiment that we ran.  I think also that you and I have been doing podcasting a long time. It’s actually now a huge thing. When I started it, for the first five years, I had no idea what I was doing, why I was doing it. I enjoyed it.  Yeah.  But it wasn’t really a thing. And then now I realize that a lot of people are now starting to do podcasting, but when you have a brand-new podcast, people are going to be much more circumspect to engage with you because they assume it may just be a lead gen engine. But when you have an established podcast with a lot of episodes, then you are a legit media, and then they will engage.  So anyway, that’s an aside. So let me ask you this, Saul, because you’re really a systems thinker, and I like that. What is one thing that you are trying to actively figure out in your business right now?  Right now, the thing that I’m actively working to figure out is really scalability and processes around delivery. So we have a very talented team. We’re small but mighty. There’s 25 people on my team, right? What we do is very bespoke, and our clients really do love how we execute and get results for them. What I’m working on is to master our delivery model so that we are more in line with our clients’ business growth. A few of the things that we’re doing to that end is getting closer to revenue.  What I mean by that is, I don’t know about you, Steve, but my career was mostly in sales in medtech before starting the agency three years ago full-time. And I realized that whenever there was a crunch in a business, some of the first positions to go were marketing. But nobody ever got rid of salespeople. So I started having this conversation with my team about we have to get closer to revenue, right? Get closer to the revenue conversations, have clarity around the revenue conversations. Because if you're close to revenue and you're helping drive revenue, you become more indispensable.Share on X  We might get T-shirts. I was kidding around that our theme is indispensable, and we might get T-shirts that say “Indispensable.” But that’s what we’re working on right now, is solidifying and optimizing our delivery so that we are more indispensable and we can continue growing at the pace that we’ve been growing to the next goals in our year and then our five-year and our 10-year plan.  So essentially, are you saying that getting closer to revenue means getting more directly impacting revenue, more directly making sure that the client is increasing revenue? Because marketing, you can increase marketing, but if it doesn’t have an impact, then it’s going to go away. So is this what you mean?  Exactly.  Yeah.  Because again, back to the whole thing, the quote, right? Like, “Tactics are the noise you hear before the war is lost.” In marketing, it’s so easy to report on metrics. But if your metrics are not tied to revenue, good luck.  Yeah. And there are some people who are doing great marketing, but they are doing very poorly in converting their leads, and therefore they’re wasting the marketing, and they might fire the marketing agency because you don’t have any clients. But they actually are downstream screwing things up. And if you can help them there, then your marketing is going to be much more resilient.  Yeah. And we’re getting awesome feedback from our clients. They love this. They’re telling us what they need. Right now, where we’re at, it’s three. So we do our weekly reporting, right, to our clients on kind of like what we’re doing on campaigns and research projects and execution. And so in our weekly report-out, we are finalizing sort of these three slides that are essentially sales. Like, the first slide is essentially the top five opportunities for the month and where they’re at. Sales blockers, sales opportunities, and then big needs, like sales needs.  So when the sales call happens, we get a transcript from that call, and the marketer asks the questions about, “Hey, what’s holding you back? What could help you move these deals faster?” We get that transcript, and then we create sales enablement assets or landing pages or campaigns that help move those deals forward. And that’s been awesome. Like, being able to do that, that’s being close to revenue, and it’s something that we’re adapting and being responsive to client needs, and that’s sort of where it’s taken us recently.  Yeah, I love it. Blockers, opportunities, and needs. So how are needs different from resolving the blockers and capitalizing the opportunity? A lot of times there’s overlap there on both of those. Yeah. The overlap is that a blocker could pair with a need that we could solve. But sometimes a blocker could be out of our control. Like, hey, we were going to sell them our microscope, but the MRI machine broke, and now they need to spend money on the MRI machine. Sh*t. There’s nothing we could do. Like, we’re pushing this deal to next quarter. Now, you could try to do stuff, creative financing or stuff like that, and we could have those conversations, but there’s some things that are out of our control.  I wonder if it’s needs or wants. Because I was thinking that maybe the needs are what the client already articulated as something that they realize that they need in order to grow revenue, whereas the blockers and opportunities will give you ideas how you can grow it in ways that they have not thought about.  Yeah.  And therefore, maybe instead of needs, it is the wants, and the needs are the ones that you add based on the blockers and opportunities. I don’t know.  I like that. I like it. No, no, I like it. I like it. And is the idea that, like, wants is a little more creative and open?  No, wants is something that they already articulated themselves that they want to do because they realize that they need that. But they need to do other stuff that they haven’t realized, and that’s what you come up with based on the blockers and the opportunities.  Correct. Correct.  It’s the unidentified wants basically. Yeah, yeah, yeah. I like that. I like that. I’m going to give some thought to that, Steve.  Yeah.  I like the idea.  Thank you. Thanks for the opportunity to give you a framework, or a framework. I love it, man. I love it. I had to pull it out of you. I had to pull it out of you. Actually, I didn’t. I couldn’t do it. You gave it to me, right? No, no. When the student is ready, the teacher comes, right?  There you go. Well, in that case, the teacher was inspired by the student, but—  I love it.  Whatever.  I love it.  So you said it’s medtech and healthtech companies and payers also that you target? Medtech and healthtech. And the payers, we actually—our clients sell to payers. So we do have a payer podcast where we interview payers and vendors in the payer market. But yeah, our main clients are health technology. So think Software as a Service, AI companies in healthcare, and then medical technologies like medical devices, implantables, wearables, that kind of thing, FDA-approved devices and technologies. Software as a medical device, that’s the medtech space.  Yeah. Love it. So these are the ideal ones. So if these people are listening to this podcast or they are seeing you on social media, you’re promoting this podcast together, where should they go? What do you want them to check out? How can they connect with you?  Yeah. Thank you, Steve. If you’re in the healthcare space and you want to raise your marketing game, increase your revenue, increase awareness of what your company’s doing, we’d love to be a part of it, whether it be you consuming our content. We don’t expect anything from you. Our content is all on outcomesrocket.com. Or you could find me on LinkedIn. If something that I post or that we post inspires you or makes you think differently, we always invite a conversation to explore working together. And so, yeah, outcomesrocket.com and LinkedIn are the best ways to reach us.  Okay. Saul Marquez, the CEO of Outcomes Rocket, thanks for coming on the show and sharing your awesome frameworks. I really enjoyed them. And if you’re listening to this, I mean, this is a goldmine for you guys. So make sure you follow us, you tune in to many episodes, because every week I bring a couple of fantastic entrepreneurs that will help you grow your business. So thanks for coming, Saul, and thanks for listening. Important Links: Saul's LinkedIn Saul's website

Episode 207 - Capernaum Studios, Filmmaking, and Transformative Entertainment - With Tammy Lane This interview is also published in video format. If you prefer to watch it, you can do so here: https://youtu.be/amC0ZMRjGD8In this episode of the Faith and Family Filmmakers Podcast, Geoffrey Whitt welcomes Tammy Lane, producer/director of “Washington's Armor” and founder of Capernaum Studios, a film location that has hosted over 200 productions including seasons 1–2 of “The Chosen.” Tammy shares how creating 7 biblical short films let to a vision to create a permanent biblical village on a 2,200-acre ranch. She discusses Capernaum's expanding sets (biblical, early American/colonial, Main Street USA, disaster town, and the new “Judea”), soundstages, LED wall, props/wardrobe, lodging, and production support; her film “Washington's Armor” (filmed 2018 and available on Prime) and sequel “Bulletproof” in funding; partnerships including Tim Shields and Content Christian Media Conference; and plans to open immersive theme-park-style faith-based attractions, already under construction.Highlights Include:Origins of the Capernaum VisionLearning Film From ScratchBuilding the Biblical VillageLive Immersive ProductionsAudience Reach and AttendanceFrom Shorts to Washington's ArmorNew Sets at Capernaum StudiosFilming on an LED WallFilm Funding and Distribution RealitiesWhat Can Capernaum Offer FilmmakersPartnership with Content Christian Media ConferenceAccommodations and Surrounding AreaNew Capernaum Studios Theme Park VentureBio:Tammy Lane is the producer and director of Washington's Armor and the founder and president of Capernaum Studios, a unique film location near Weatherford, Texas. Capernaum has hosted numerous productions, including seasons one and two of the hit series "The Chosen." Tammy developed Washington's Armor, inspired by David Barton's book, "The Bulletproof George Washington," and is currently in pre-production on its sequel, Bulletproof. She has also written and directed six large-scale evangelistic outdoor productions at Capernaum since 2008. Driven by her calling, Tammy is dedicated to creating transformative entertainment through redemptive films, immersive live experiences, and inspiring studio backlot tours, all to proclaim the truth of the Bible and history.Facebook: https://www.facebook.com/CapernaumStudiosInstagram: https://www.instagram.com/CapernaumStudios/#Youtube: https://www.youtube.com/@capernaumstudiosBuilding HIStory: https://www.youtube.com/playlist?list=PLEYLpCVP8OACNyESYSN_ZdwJa-O2YTFPbVideo Edited by Jacob HensonThe Faith & Family Filmmakers podcast helps filmmakers who share a Christian worldview stay in touch, informed, and inspired. We interview experts from varying fields of filmmaking; from screenwriters, actors, directors, and producers, to film scorers, talent agents, and distributors.If you would like to support the production of this podcast, you can do so at https://www.faffpodcast.com/support Get Email Notifications: https://faffpodcast.com/emailEnter the Faith & Family Filmmakers Awards festival: https://filmfreeway.com/FAFFawardsFAFF Association Weekly Zoom Meetups for Filmmakers: https://www.faffassociation.com/eventsJaclyn's Book - In the Beginning, Middle and End: A Screenwriter's Observations of LIfe, Character, and God: https://www.amazon.com/dp/B0D9R7XS9VProduced by Geoffrey Whitt for Faith and Family Filmmakers Association https://www.faffassociation.com/Faith and Family Filmmakers Association is sponsored by Rediscover Television https://www.rediscoverfamily.tv/ Copyright 2024 Ivan Ann Productions

AI communication skills are becoming increasingly important as developers and leaders rely on artificial intelligence to summarize meetings, draft emails, organize ideas, and prepare for conversations. These tools can save time, but Salvatore Manzi warns that using AI to improve your communication is different from letting AI do your communicating for you. In Part 2 of our Develpreneur conversation with leadership communication coach Salvatore Manzi, Rob Broadhead and Michael Meloche explore how communication changes as developers move into leadership roles and AI becomes part of everyday work. The discussion covers better meetings, keeping remote teams engaged, using AI without weakening your skills, and communicating technical ideas to people outside your technical world. About Salvatore Manzi Salvatore Manzi is a leadership communication coach whose work sits at the intersection of leadership, communication, and collaboration. He works with teams and analytical professionals to improve how they communicate so they can collaborate more effectively and move their ideas forward. Salvatore is also the author of Clear and Compelling: Communication Strategies for Big Thinkers. During the Develpreneur interview, he explained that the book draws on twenty years of communication strategies and is aimed particularly at analytical, technology, and data-driven professionals with bold ideas. His work fits closely with the theme of this season of Develpreneur: building a career beyond the code. Technical knowledge can help you develop the idea, but leadership communication helps you explain it, build support for it, and bring other people along with you. Social: Facebook / YouTube / Instagram / LinkedIn Website: Salvatore Manzi's Website AI Communication Skills Need Structure Without Becoming Rigid Developers tend to appreciate systems, but nobody wants every conversation governed by a complicated set of rules. That creates an interesting challenge for leaders: How much structure does a team actually need? Salvatore describes communication as an art rather than something with a perfect formula. However, he also points out that people need parameters. We need to understand the limits before we know how much freedom we have within them. In a meeting, those limits might involve time, the topic being discussed, or how long each person should speak. The key is keeping those parameters flexible. Telling someone they can speak exactly seven words creates a new problem because everyone becomes focused on satisfying the rule. Asking people to keep their responses to one or two sentences establishes a useful boundary without turning the meeting into an exercise in compliance. This same principle applies throughout leadership. Structure should help people communicate rather than becoming another obstacle they have to navigate. Better Communication Starts With the Purpose of the Meeting Many developers have experienced days where one meeting runs into another until there is almost no time left to do the work discussed in those meetings. The problem is not necessarily whether a meeting lasts fifteen minutes, thirty minutes, or an hour. Salvatore recommends starting with a more fundamental question: What is this meeting supposed to accomplish? Without a clear objective, a meeting can continue indefinitely without producing a useful result. When people understand the goal and receive the information they need beforehand, however, some discussions can be resolved in five or fifteen minutes. That changes the way we think about meeting efficiency. Instead of automatically scheduling an hour and trying to fill it, define the outcome first. Then determine how much time the team actually needs to achieve it. AI Communication Skills Require Human Engagement AI has added another dimension to the meeting problem. We can now record conversations, generate transcripts, create summaries, identify action items, and return to the information later. Those capabilities are useful, but they can also create an excuse to disengage. Michael raised a scenario that is becoming increasingly familiar: people attend a meeting with their cameras off, barely participate, and depend on an AI-generated transcript or summary to tell them what happened afterward. Salvatore argues that leaders have a responsibility to create engagement. His recommendation is the 3-5 rule: every three to five minutes, introduce some type of pattern disruption that brings people's attention back into the conversation. That disruption does not need to be dramatic. A leader can: Ask a question. Poll the group. Ask someone for their perspective. Introduce an interactive visual. Connect the discussion directly to someone's current work. Change the way information is being presented. One of the most effective approaches is relevance. If you connect a discussion directly to a project someone is working on, that person's attention naturally increases. Instead of simply delivering information to a group, you are showing people why that information matters to them. That may become even more important as AI makes passive participation easier. Communication Skills Matter Even Without a Leadership Title What happens when you recognize that a meeting is failing but you are not the person running it? That is a common situation for developers. You may be sitting in a retrospective, refinement, stand-up, or project meeting where two or three people dominate the conversation while everyone else remains silent. Salvatore suggests that participants can help create engagement without taking over the meeting. One approach is to respond directly to something another person shared. You might briefly explain what you appreciated about their contribution and how it connects to the work. If the meeting consistently prevents important voices from being heard, that can also become a conversation with the facilitator before the next meeting. Explain what you need from the discussion and why hearing from more of the team matters to your ability to move forward. This approach changes the interaction from criticism to a request. You are not simply saying that the meeting is bad. You are explaining what would make it more useful and why that change matters. Better Team Communication Permits People to Challenge Ideas Another problem appears when people have concerns but do not want to become known as the person who is always negative. Salvatore described working with a startup that deliberately assigned roles such as the critic, negator, or contrarian during meetings. The roles rotated between people, which gave someone explicit permission to challenge an idea without being personally labeled as difficult. Over time, something interesting happened. Team members reported feeling safer raising uncomfortable issues even when they were not officially assigned one of those roles. For software teams, this concept has obvious applications. Projects need people willing to ask what happens when something fails. Testers need to challenge assumptions. Developers need to question architecture. Business analysts need to identify missing requirements. Security teams need to think about how a system could be abused. The goal is not negativity. The goal is making constructive disagreement part of the process instead of treating disagreement as a personality problem. Communication Skills Help Make Complex Ideas Easier to Process Technical experts often struggle with another communication problem: we know too much. When someone asks about a system we have spent months or years building, it is tempting to provide all the history, context, data, dependencies, and edge cases necessary to prove that we understand the problem. The listener probably does not need all of it. Salvatore recommends narrowing information into a small number of meaningful chunks. The underlying data still matters, but effective communication requires deciding which pieces another person needs to understand before moving forward. That skill becomes increasingly important as developers move into leadership. Executives, customers, operations, marketing, legal, and other departments usually do not need the same technical depth that another developer needs. The challenge is not knowing the information. It is knowing which information matters to the person in front of you. Do Not Let AI Communication Replace Your Own Voice This is where AI communication skills become particularly important. AI can summarize a long email chain, draft a response, prepare meeting notes, and transform rough ideas into polished language. Salvatore sees value in those capabilities, but he also sees a risk when AI begins communicating back and forth while the people involved stop thinking for themselves. Eventually, an email conversation becomes a real conversation. At that point, you have to explain the ideas that supposedly came from you. You have to answer questions in real time, adapt to new information, defend decisions, and respond to a dynamic situation. If AI has been doing all of the thinking and communicating for you, you may discover that you are not prepared for that conversation. Salvatore's recommendation is straightforward: use AI, train it toward your voice, and take advantage of what it can do, but always read before you send. Edit the output. Make sure it sounds like you. More importantly, make sure you understand and can stand behind what is being communicated. AI should reduce unnecessary work. It should not remove you from your own communication. Build AI Communication Skills One Problem at a Time Avoiding AI entirely is not the answer either. The challenge is maintaining your own cognitive and communication abilities while taking advantage of increasingly capable tools. Salvatore offers a simple exercise: one a day. Once each day, take one problem and work through it yourself before asking AI for help. Think through the problem, develop your answer, and write out your reasoning. Then give it to AI and compare what it produces with your approach. That creates a very different relationship with the technology. Instead of asking AI to think so you do not have to, you are using it as another perspective against which you can test your thinking. You continue exercising the skill while also learning where AI can improve your work. For developers, this should feel familiar. We do not become better programmers by copying code we do not understand. We improve by solving problems, reviewing alternatives, testing assumptions, and learning from the differences. AI communication skills should develop the same way. Communication Skills Help You Speak Outside the Technical Room Technical professionals face another challenge as their careers progress. Eventually, the audience changes. You may spend years discussing systems with developers who understand your terminology, assumptions, and data. Then you walk into a room with operations, HR, legal, sales, marketing, executives, or customers. The same communication approach no longer works. Salvatore recommends practicing metaphors because they force technical professionals to translate an idea into something another audience can visualize. He compares this to giving someone the blueprint for a house versus showing them a rendering of the finished house. The blueprint may contain more precise technical information, but the rendering makes the result easier to understand. Developers can practice this before they ever enter the boardroom. Pick something familiar—a hobby, sport, cup of coffee, or everyday activity—and explain how your current project is similar to it. The metaphor does not need to be perfect. The exercise teaches you to look at the same technical idea through a different lens. That ability to switch communication styles is part of moving beyond the code. The more responsibility you gain, the more likely you are to communicate with people who do not share your technical background. AI Communication Skills Are Career Skills AI will continue getting better at writing, summarizing, organizing, and preparing information. That makes learning how to use these tools important, but it also increases the value of the skills that remain human. Can you read the room? Can you recognize when someone has disengaged? Can you explain a technical problem to a nontechnical stakeholder? Can you challenge an idea without attacking the person who proposed it? Can you answer an unexpected question without waiting for an AI-generated response? Those are communication skills, but they are also career skills. Salvatore's advice is not to reject AI. Use it for interview preparation. Use it to evaluate your communication. Use it to help generate new ways to explain an idea. Train it to better understand your voice. Just do not stop developing your own. Stay Connected: Join the Developreneur Community

In this episode of The Truth In This Art, Pixal Fest producers Keith Dukes III and Tony Diallo are back!About Keith Dukes III and Tony Diallo: Keith Dukes III is an aspiring filmmaker, storyteller, and founder of Pixal Fest Short Film Festival and Pixal Neon LLC, based in the DMV. Driven by a passion for connecting people through story, he has built Pixal Fest into a community-centered event that pushes well beyond industry standard — curating films from creators met through social media, the workforce, and personal collaboration. Tony Diallo is the marketing and operations force behind Pixal Neon and Pixal Fest, handling event promotion, graphics, and the overall experience leading up to show day. Together, they are three years into building something that is equal parts film festival, creative hub, and community movement.In our conversation, Keith and Tony revisit how Pixal Fest grew from a scrappy idea into an annual fixture in DC's creative scene, and what it means to build a space where filmmakers and appreciators alike genuinely feel welcome. Keith walks through how the festival's selection process is rooted in spotting raw genius over polished resources — and why getting to people before they go mainstream is exactly the point.Keith and Tony get into the experience they're crafting on show day — refusing the standard black-screen-between-films format in favor of something fully immersive and themed — and how a Pixal Fest magazine is keeping the community connected long after the festival ends. Tony speaks to how their relationship with the Miracle Theatre has given Pixal Fest a home that matches the vision he and Keith have been building toward.You may recall Keith and Tony's first conversation on The Truth In This Art — I encourage you to go back and check it out to witness their growth.Be sure to follow Keith Dukes III on Instagram at @500milesperhour.dukes and Tony Diallo at @Tony_Diallo_ to stay up with their work. For everything Pixal Fest, visit PixalNeonLLC.com and follow @PixalNeon across platforms.Pixal Fest returns to the Miracle Theatre on Saturday, September 26, 2026 from 11:00 AM – 3:00 PM at 535 8th Street SE, Washington, DC 20003. Whether you're a filmmaker, a film lover, or just curious — come pull up and be part of the community. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

On this episode of Destination on the Left, I talk with Joe Pulizzi, founder of Content Marketing Institute, author, and creator of The Tilt newsletter. Joe shares his perspective on how individuals and organizations can stand out in an increasingly crowded and AI-driven content landscape. We explore the concept of finding your "tilt," why differentiation and consistency are critical to building trust, and how owning your audience can create long-term resilience. Joe also offers practical insights into collaboration, personal branding, and how tourism leaders can position themselves for what's next. What You Will Learn in This Episode: What Joe Pulizzi means by finding your "tilt" and why it's essential for differentiation  How to identify the intersection between your expertise and your audience's needs  Why consistency is one of the biggest predictors of success in content and audience building How AI is reshaping content creation and what opportunities still exist right now  Why owning your audience (especially through email) is more important than ever  How organizations can build trust by elevating individual voices instead of relying solely on corporate messaging  What role collaboration and strategic partnerships play in amplifying your reach and impact  Finding Your Tilt: The Intersection of Expertise and Need Joe explains that many organizations start their content strategy by focusing on what they want to say or sell, but overlook the importance of differentiation. The concept of "the tilt" challenges leaders to think more strategically about what they want to be known and needed for, and how that aligns with the specific needs of their audience.  He encourages a practical approach: identifying areas of expertise or passion and pairing them with clearly defined audience challenges. This intersection becomes the foundation for meaningful content and messaging. For tourism professionals, this could mean moving beyond broad destination messaging to focus on a distinct, ownable narrative that resonates deeply with a specific audience segment.  Trust, Consistency, and the Power of Owned Audiences A central theme in Joe's perspective is that success in content and audience-building comes down to two things: consistency and trust. Many organizations struggle not because of a lack of ideas, but because they stop showing up. Sustained, valuable content delivered over time is what builds meaningful relationships.  Joe also emphasizes the importance of owning your audience, particularly through email. While social platforms provide reach, they are ultimately rented space. Email, on the other hand, represents a direct, permission-based relationship that organizations control. In an environment where algorithms are constantly changing, this ownership becomes a critical long-term asset for destinations and brands alike.  Human Connection, Collaboration, and the Future of Content As AI continues to transform how content is created and distributed, Joe believes the differentiator will increasingly be human connection. Audiences are drawn to real people, authentic voices, and expertise they can trust. This shift is leading organizations to rethink how they communicate, moving toward a "trust portfolio" made up of multiple individual voices rather than a single corporate channel.  At the same time, Joe reinforces that differentiation does not mean isolation. Strategic collaboration—whether through partnerships, guest content, or shared platforms—can significantly expand reach and credibility. By aligning with others who serve the same audience, organizations can amplify their message while still maintaining a clear and distinct point of view.  Resources: The Tilt: https://www.thetilt.com/ LinkedIn: https://www.linkedin.com/in/joepulizzi/