Podcasts about speero

In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways:✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A/B tests and software; it should be a mindset applied across all areas of a business.

Welcome to No Hacks Snacks, your go-to series for short-form insights from innovators and industry leaders. In this episode, we look into the crucial role of employer branding with Ben Labay, CEO of Speero. We explore why a compelling employer brand is essential for attracting the right talent and fostering a vibrant company culture. Don't forget to subscribe for more episodes like this!The Importance of Employer BrandingEmployer branding is more than just a buzzword—it's a powerful strategy to distinguish companies in a competitive marketplace. Ben LeBay emphasizes that an effective employer brand attracts "missionaries" rather than "mercenaries." These individuals align with the company's mission and values, contributing to a cohesive and dedicated workforce. By crafting a brand narrative that resonates with both internal and external audiences, companies can drive meaningful engagement and long-term loyalty.Avoiding Common PitfallsNavigating the landscape of employer branding can be tricky, and there are common pitfalls to avoid. One such mistake is stifling employee voices on platforms like LinkedIn. Ben shares that companies should encourage employees to share their experiences and insights, thereby enhancing the organization's authenticity and reach. Open communication amplifies brand reputation, fostering a network of advocates who genuinely represent the company.Creating a Culture of EngagementThe key to successful employer branding lies in creating an authentic and engaging environment. Ben suggests a "platform approach" where interaction and contribution become natural and unforced processes for employees. By simplifying these processes, companies empower employees to engage meaningfully with the brand, turning them into natural ambassadors and advocates.---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Knowing the job market is hard as hell recently, Shiva Manjunath decided to enlist the help of Ben "The Zen" Labay, CEO at Speero, to help you nail that CRO interview. Ben Labay has a TON of experience hiring at Speero - he even hired Shiva at some point, which he quoted as "my best hire at Speero ever." They discussed a number of things, including: CROs should present as product owners, discuss the things you've shipped as much as possible, and demonstrate critical thinking as best as you can during the process of interviewing (especially in any CRO case studies you discuss). Even though we all hate Ben, we can't deny he says some smart things sometimes. Thankfully every smart thing he's ever said, I captured in this episode. Plus, if you listen to the whole episode, I drop an exclusive promo code for a hefty amount of $$$ off a ticket for EXL, courtesy of Ben. Disclaimer: I get no kickbacks or dollars for anyone who uses the code - I just want to meet as many certified homies at EXL! Timestamps: 00:00 Start of Episode 2:22 What Does a Hiring Manger Want to Learn About You in the Interview? 10:05 Don't Be Afraid to Ask About the Day-to-Day Responsibilities 15:57 Ben Describes the Differences Between A Players, B Players, and C Players 24:46 Tips For CROs to Explain Their Process to Hiring Managers 37:17 Listener Question : Trina Moitra Go follow Ben Labay on LinkedIn, and check out some awesome blueprints on the Speero website to learn more about experimentation things. Also make sure you guys are following Trina Moitra on LinkedIn - she's a certified homie!!! If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!

Peep Laja dives into why speed is a critical and often underrated competitive advantage in today's fast-paced business world. Learn how to make swift decisions, conduct rapid experiments, ship products and campaigns quickly, and gather market feedback efficiently. Drawing from historical military strategies and modern business practices, Peep explains how speed can help you stay ahead of the competition. Tune in to discover actionable insights on fostering a culture of speed within your organization, optimizing decision-making processes, and enhancing market agility.Chapters[00:00:00] Intro and Importance of Speed[00:01:15] Competitive Noise and Clones[00:02:15] Aggressiveness and Fast Action[00:03:15] Blitzkrieg in Business[00:04:45] Faster Decision Making[00:06:00] Chinese Car Manufacturers[00:07:00] OODA Loops[00:08:00] Innovate Faster[00:09:15] Reducing Waiting Time[00:10:00] Bezos Decision Speed Matrix[00:12:30] Democratizing Decision Making[00:14:30] Meeting Reduction[00:16:45] Copycats and Innovation[00:18:45] Personal Experimentation Failures[00:21:45] Final ThoughtsMy links:X: https://twitter.com/peeplajaLinkedIn: https://www.linkedin.com/in/peeplaja/Personal site: https://peeplaja.com/Wynter: https://wynter.com/Speero: https://speero.com/CXL: https://cxl.com/

In this episode, Peep Laja emphasizes the importance of deeply understanding your target market and ideal customer profile (ICP) to drive growth in B2B SaaS. He advocates for ongoing research to inform effective messaging, breaks down the key components of high-converting copy, and shares how tools like Wynter enable teams to get fast feedback and align around the ICP. By implementing these strategies, companies can speed up feedback loops and gain a competitive edge.[00:00:00] Intro: Winning through market understanding[00:01:22] Importance of regular market research[00:02:30] From annual to ongoing micro-testing[00:04:00] Optimizing for speed to insights[00:05:30] Getting budget for market research[00:06:30] Building mental availability[00:08:00] Balancing short and long-term efforts[00:09:00] Positioning vs. messaging[00:10:28] Four layers of effective messaging[00:12:30] Addressing buyer uncertainty[00:14:00] Communicating customer value[00:15:00] Importance of strong copywriting[00:16:30] Characteristics of good copy[00:17:00] Achieving team alignment[00:18:00] Speeding up feedback loopsMy links:X: https://twitter.com/peeplajaLinkedIn: https://www.linkedin.com/in/peeplaja/Personal site: https://peeplaja.com/Wynter: https://wynter.com/Speero: https://speero.com/CXL: https://cxl.com/

In this episode, Peep dives into why niching down is the key to success for early-stage B2B SaaS companies. He explains how focusing on solving a specific problem for a targeted market, rather than competing directly with industry giants, allows startups to gain traction and dominate their niche. Peep emphasizes that niching down isn't about limiting your dreams, but rather a proven strategy to break into a competitive market and lay the foundation for future growth.Chapters:[00:00] - Introduction[00:30] - Why niching down is crucial for early-stage SaaS[03:30] - Capturing a small market first[08:39] - The importance of differentiation[11:59] - Real-world examples of successful niching[18:03] - Niching is about focus, not limiting dreams[22:10] - Case study: Lattice's niche in performance management[25:28] - When to consider an all-in-one solution[29:44] - Choosing a company name that allows growth[31:09] - Identifying a profitable niche[33:30] - ConclusionMy links:X: https://twitter.com/peeplajaLinkedIn: https://www.linkedin.com/in/peeplaja/Personal site: https://peeplaja.com/Wynter: https://wynter.com/Speero: https://speero.com/CXL: https://cxl.com/

In this episode, Peep Laja explores the scientific laws of marketing, focusing on building mental and physical availability for brands. Drawing from the works of Professor Byron Sharpe and the Ehrenberg Bass Institute, Laja emphasizes the importance of being top of mind and easily found when potential customers are ready to make a purchase.The episode features insights from marketing experts who provide real-world examples. Peep also discusses distinctive brand assets, the limitations of hyper-targeting in B2B marketing, and the duplication of purchase law. He concludes by offering practical advice on increasing brand awareness and making target customers remember the brand when they need its product.00:00 - Intro02:00 - Mental and physical availability concepts04:40 - Brand building with Paul Dorsey05:45 - Buying triggers07:05 - HockeyStack's content marketing strategy11:00 - Physical availability in B2B SaaS12:00 - Distinctive brand assets18:45 - SurveyMonkey's rebranding story20:10 - B2B brands lack distinctive assets21:00 - Meaningless distinctiveness vs. differentiation22:20 - Identifying customer values with Wynter23:00 - Reaching all buyers in a category24:30 - Limitations of hyper-targeting26:00 - Category reach and lead generation27:45 - Ad reach and frequency28:50 - Duplication of purchase law30:00 - ConclusionMy links:X: https://twitter.com/peeplajaLinkedIn: https://www.linkedin.com/in/peeplaja/Personal site: https://peeplaja.com/Wynter: https://wynter.com/Speero: https://speero.com/CXL: https://cxl.com/

This episode explores the critical factors that define market leadership, from being first in a category to leveraging innovation and strategic marketing. Hear from experts like David Aaker, Mark Ritson, and Byron Sharp on how top brands maintain dominance and why small brands face uphill battles. Discover actionable insights on standing out, staying top of mind, and converting prospects into loyal customers.[00:00:00] Intro: Winning in B2B SaaS[00:01:23] David Aaker on Market Stability[00:03:00] Mark Ritson: Challenges for Small Brands[00:04:08] Byron Sharp's Law of Double Jeopardy[00:06:30] The Importance of Mental Availability[00:09:30] Innovation vs. Excess Share of Voice[00:12:15] Case Study: Monday.com's Marketing Spend[00:17:08] LG's Failed Market Strategy[00:19:00] Creating a Unique Market Position[00:22:00] Staying Top of Mind Strategically[00:25:39] Creative Low-Cost Marketing Tactics[00:30:00] Outro: Key TakeawaysMy links:X: https://twitter.com/peeplajaLinkedIn: https://www.linkedin.com/in/peeplaja/Personal site: https://peeplaja.com/Wynter: https://wynter.com/Speero: https://speero.com/CXL: https://cxl.com/

In this new style of "How To Win", Peep Laja discusses the importance of differentiation in today's highly competitive B2B SaaS market. He explores various strategies for standing out, such as focusing on brand, taking a polarizing stance, being radically transparent, and leveraging personal brands. Laja emphasizes that differentiation is a CEO-level problem and that companies must build their vision around being unique rather than simply copying competitors.Chapter Markers: 00:00:00 - Introduction 00:01:00 - MarTech landscape and sameness 00:02:30 - Differentiating beyond features 00:05:00 - Competing to be unique 00:07:15 - Limited consideration sets 00:09:00 - Commitment to differentiation 00:10:15 - Three types of standout brands 00:13:00 - Eight traits of commodity brands 00:15:00 - Personal brands for differentiation 00:17:30 - Strategies from "Differentiate or Die" 00:20:15 - Jillion down on what works 00:20:45 - Differentiation as a CEO problemMy links:X: https://twitter.com/peeplajaLinkedIn: https://www.linkedin.com/in/peeplaja/Personal site: https://peeplaja.com/Wynter: https://wynter.com/Speero: https://speero.com/CXL: https://cxl.com/

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode is all about e-commerce conversion rate optimization (CRO), with guest Carlos Trujillo, a senior experimentation strategist at Speero. Carlos shares his remarkable journey from building his first website in 2007 to becoming a CRO expert.His story is a testament to the power of continuous learning and specialization. Carlos's insights into the evolution of e-commerce optimization and the importance of focusing beyond just conversion rates are enlightening. He discusses the significance of expanding customer value, encouraging repeat purchases, and optimizing merchandising for e-commerce growth. This episode is packed with valuable lessons on the strategic application of CRO, the role of education in professional development, and the impact of dedication and curiosity on achieving career goals. Join us as Carlos unfolds his journey, offers advice for aspiring CRO specialists, and shares how an hour a day of learning changed his life and career trajectory.Links:Carlos on LinkedInCRO for E-commerce Growth CXL courseSpeero---Tune in for an enlightening conversation and don't forget to rate and review the episode!nohacks.showYouTubeLinkedInEpisode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

In this episode, Dave sits down with Peep Laja. Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast.Peep takes us through the founding story of Wynter, effective strategies for messaging and its impact on conversion rates. You'll also learn how to take customer feedback and use it to create marketing messages that resonate.Timestamps(00:00) - - Introduction (05:47) - - Peep's background and journey into marketing and conversion optimization (10:47) - - The inception of Wynter and the importance of messaging in B2B marketing (15:47) - - Strategies for effective messaging and the role of feedback (20:47) - - The significance of specialization in marketing (25:47) - - Building a brand and audience before launching a new product (31:36) - - Conversion optimization and copywriting (36:36) - - How to approach messaging for technical products and enterprise sales (41:36) - - Utilizing customer feedback to refine messaging strategies (46:36) - - Closing thoughts on the future of marketing and final advice for marketers Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode of Confessions of a B2B Marketer, Tom Hunt interviews Peep Laja as he shares his valuable insights on bootstrapping Wynter to over $2m ARR, providing listeners with actionable strategies and inspiration for their entrepreneurial ventures.

Join Ben Labay, CEO of Speero, as he discusses the power of conversion rate optimization (CRO) and how it can drive revenue for your business. Discover the secrets to motivating customers, showcasing ROI, and designing effective tests. Gain insights from a CRO expert and learn how to balance revenue goals with a customer-centric approach.

AB Tasty's VP of Marketing Marylin Montoya sits down with Ben Labay of Speero, an agency focusing on empowering product and marketing teams to make better decisions using experimentation programs. Ben shares the importance of implementing frameworks and leveraging disruption for a fruitful experimentation program.

Si haces marketing, estás experimentando constantemente

Peep Laja is the CEO and Co-Founder of Wynter - B2B message testing platform. He is one of the world's leading experts in Conversion Rate Optimisation and founder of multiple other companies such as Speero and CXL. Peep hosts “How to Win” podcast and is a popular content creator on both Linkedin and Twitter.In this episode we talk about:Building expertise personal brand for business purposes onlineHow to best utilize Linkedin algorithmHow to get your product messaging rightThe importance of timing in businessImpact of AI on content creationLife lessons and personal productivity===Find other episodes on >  https://www.pursuitofscrappiness.co/ Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTA ===Connect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/ Questions/suggestions? Join our Telegram group > https://t.me/pursuitofscrappiness 

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...

Peep is the founder of CXL, Speero, Wynter and the host of How to Win with Peep Laja podcast. Peep's intro to his podcast says “I don't do fluff, I don't do filler, I don't do emojis” let's see if we can be friends. In this episode we discuss: Is the story the strategy? What happens when some idiot hijacks your LinkedIn posts The lessons from the How to Win podcast Being competitor aware but customer obsessed How Wynter was born The common mistakes B2B organisations make in messaging Being an early mover in a number of markets Why CXL was rebranded Plans for CXL Live Peep Laja Peep does a lot of thinking about B2B strategy, competing, and winning. After working in software development, marketing and sales, he became an entrepreneur in 2007. Peep was mainly focused on general marketing consulting (SEO, PPC, CRO, content marketing), until he specialized in conversion optimization and was recognized as the most influential name in the business back in 2016. Since has focused more on business strategy. Since 2011, Peep has built 3 companies: CXL, Speero, Wynter. Find Peep on LinkedIn, Twitter, How To Win podcast Book Recommendations The Road Less Stupid by Keith J Cunningham Everything Else CXL Live tickets and details https://cxl.com/live/ JP Castlin on the Strategy Sessions and his newsletter, Strategy in Praxis Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don't get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Ben Labay is the managing director at Speero by CXL. In this episode, we talked about how to get your optimization efforts better. Ben also shares Speero's Experimentation Program Maturity Audit and the four pillars of their experimentation program.Links in the episode:https://www.linkedin.com/in/benlabay/https://speero.com/experimentation-program-maturity-auditIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

I'm thrilled to be joined in this episode by Peep Laja, who is the Founder of several B2B focused brands including, Wynter, CXL, and Speero. If you've been in marketing for any length of time, you definitely seen his content. He's an expert in buyer intelligence and product marketing, as well as the host of the How to Win Podcast. We sat down to talk about the winning strategies B2B companies are using today like building demand for a company with multiple sub brands, and how to build a brand that aligns with your core audience and icp. You'll definitely want to take notes on this one. Let's get into it.

Shiva Manjunath, a Senior Experimentation Strategist at Speero and a ‘test to learn' optimizer. He's worked on teams spanning from B2B (Gartner) to B2C (Norweigan Cruise Line, Edible Arrangements) and focuses experiments on driving high business value and impact. If you want to learn about the right ways to run an experimentation program, this episode is for you. Shiva shares the purpose of a mature experimentation program, why test to learn is the better approach and how to avoid being subjective when running experiments.Shiva also answered questions from some of our listeners/network:Amrdeep Athwal: When do you think an organization is mature enough to require or need to start investing in building their own tools e.g. Their own analytics, testing or insight tools?Daniela Marquez: If not CRO, what field would Shiva spend his time in and why?Ben Labay: Do you enjoy running programs (metrics = test velocity and results) more vs actively shaping the program itself (metrics = program efficiency)?Links in this episode:https://www.linkedin.com/in/shiva-manjunath/https://speero.com/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Over the last ten years, the number of SaaS players in the market has increased exponentially. However, if you look at any business category, you'll see that the top tools offer the same services with exactly the same features. More than ever, messaging and positioning have become key elements in marketing to make businesses stand out from the competition and acquire more customers. In this episode, I interview Peep Laja, the founder of CXL, Speero and Wynter, about why he shifted his attention to messaging and everything that goes with it. Join us as we discuss: Differentiation in SaaS Strategic Narrative design Positioning and choosing your customer Messaging and copywriting Message testing in B2B Buyer intelligence and research Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

Having arrived from Estonia 14 years ago, Peep Laja has launched three companies: CXL for e-learning, Speero for conversion consulting, and Wynter for B2B customer intelligence. "I've always been entrepreneurial," he told me. "I like starting things."

Today, we bring you another great digital expert – Ben Labay, Managing Director at Speero. Speero is a digital optimization agency built by the people who founded the CXL blog, one of the best resources available for conversion optimization and experimentation. Ben is an industry leader, a speaker on all things digital research and experimentation, and a conservation science consultant.   Check out the full podcast interview if you're interested in: How to make faster and better decisions 3 places to start your testing and experimentation program Different organizational models you can use to set up your airline experimentation program What kind of experimentation tools to use How to be innovative with A/B testing and experimentation You can find the full article with the key concepts, quotes, and other notes from our talk with Ben here: https://diggintravel.com/airline-experimentation-talks/

For this episode, we talk to the world's most influential Conversion Rate Optimization expert, Peep Laja. Peep is the founder of three successful companies - CXL,  Speero and, more recently, Wynter, a product marketing research platform. Like many of you I've learned from Peep over the years, so it was humbling to have the opportunity to chat with him. We discuss,- How to validate ideas - How Peep approaches bootstrapped growth with limited resources- The richest sources of qualitative feedback - What exactly is Message market fit and how you can approach it - The advantages of speed in business - How to defend yourself against fierce competition- Hiring lessons and advice - How to prioritise your time

Construction is a competitive and crowded industry. Setting yourself apart from the competition in the minds of potential and existing clients is a challenge. What should you focus on to stand out from the crowd and attract your ideal clients?  In this week's podcast episode, my guest Peep Laja shares the best way to market your company and stand out from the competition. He has deep marketing experience, so he understands what it takes to be different and to attract your ideal clients.  If you're a construction company owner that is struggling with differentiating your company from the competition, you'll find this discussion insightful. So tune in to this episode today!  Discussion Points: 0:00 Introduction 2:22 Biggest mistake companies make when marketing in a crowded field 5:07 Why do companies struggle with setting themselves apart 5:53 Two obvious ways to differentiate your company from the rest 7:07 What does a brand mean? 9:55 How to know if somebody already owns a message in the market's mind 11:24 How to actively cultivate brand perception 14:37 Table stakes 15:37 Storytelling and brand 17:33 What people are missing with marketing 19:54 Taking aspects of the table stakes and bring aspects out to set oneself apart 22:42 Who should be driving the differentiation effort in an organization?23:52 Pick one thing that differentiates you 25:19 How long should a company be committed to a single marketing message?26:06 Get clear on your identity 26:39 What to ask to get clarity on your uniqueness29:00 Start communicating the idea externally 29:30 Attract and repel    About the Guest:  Peep Laja is a former champion of experimentation and optimization turned business builder. He now grows a portfolio of companies and is the founder of CXL, Speero, and Wynter. Resources:  Do Your Project Executives Need to Become Better Leaders? Book a 10-minute call with Eric Anderton https://10minutes.youcanbook.me/ Visit Peep Laja's website https://peeplaja.com/  Check out Peep Laja's company websites:  CXL https://cxl.com/  Speero by CXL https://speero.com/ Wynter https://wynter.com/  Follow Peep on his social media channels  Twitter https://twitter.com/peeplaja  Linkedin https://linkedin.com/in/peeplaja/  Restaurants mentioned in this episode:  Odd Duck https://oddduckaustin.com/ Torchy's Tacos https://torchystacos.com/  Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to the Construction Genius: A Leadership Master-Class Podcast on Apple Podcasts, Spotify, and Stitcher. Thank you for tuning in! 

Ben is the CEO of the experimentation and CXO agency, Speero, by CXL. He combines a decade of academic and research training with UX & business development knowledge to help scope and run experimentation and CXO programs for companies including P&G, Serta Simmons, Codecademy, MongoDB, and Miro. Follow Ben Labay on LinkedIn Follow Ben Labay on Twitter @BenJLabay Check out CXO at Speero.com Follow Worthix on LinkedIn Follow Worthix on Twitter: @worthix Follow Mary Drumond on LinkedIn Follow Mary Drumond on Twitter: @drumondmary The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. With a little bit of geeking out on behavioral science, A.I. and other innovation sprinkled in here and there. The guests span multiple industries, but all of them have years of experience to bring to the table.

Today’s co-host is Peep Laja, founder of Wynter, CXL, and Speero. Peep is a believer in differentiation and disrupting yourself before the competition does it for you. Sometimes all it takes is stumbling upon a simple market problem without a solution. For Peep, discovering an industry gap led him to launch Wynter. Backed by a true entrepreneurial spirit, Peep became that market solution. Fortunately, his other venture was in a strong spot, so focusing all of his attention on building Wynter was possible. If you take anything from this podcast, it should be this: dual-focus is dangerous. In this episode, Peep talks about the sometimes intangible aspects of business, when to pivot, how to position yourself so clients actually want to work with you, and how to cut through the clutter and stand out from stiff competitors. “Differentiation is not a line of copy. It needs to be your actual DNA, what you stand for. And it should be owned by the founder or CEO of the company.” ~ @peeplajaMain Takeaways Having a dual-focus is not sustainable. Your company should be working towards one specialty. To help prioritize your day, focus on what moves the needle. If you lead a conversation with a client’s problem, they’ll immediately get defensive. Instead, approach the conversation with a story or a narrative, then address how your company will fix external problems within that narrative. Problematic messaging happens when companies act as if they’re the only ones that do website development or social media or branding. Instead, figure out what makes your business unique. For clients to choose you, you must say things other companies aren’t saying. Always pivot to where the market is changing and constantly focus on what makes your business unique to the people you serve. When you’re smaller, it’s easier and more advantageous to pivot. Links and Important Mentions Wynter CXL Speero Peep on Twitter Peep on LinkedIn Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan WordPress Adeft Google Analytics Check out a bonus episode with Peep Stay in Touch Feast Club Twitter Facebook Instagram

Peep Laja, founder of 3 companies (Wynter, CXL and Speero) joined me on the Modern Startup Marketing podcast. Peep has been building companies for years. He founded a SaaS startup back in 2009 for building and selling online courses (it didn't work out) and now running these companies. Peep has really grown his audience on LinkedIn and Twitter. 37k followers on Twitter and almost 26k followers on LinkedIn. Wow. People (including me) are following Peep's thought leadership on building companies, experimentation, storytelling and content marketing. Wynter is a messaging optimization platform for B2B companies. What messaging hits home? What falls flat? Customers include Drift, Unilever and GoToMeeting. CXL is a skill-building platform for marketers that uses the world's top 1% practitioners as instructors. Customers include Google, Cisco, and Hilton. Speero is a customer experience optimization agency. They do CX research and experimentation to measure and improve your customer experience. The short story here is Peep sent out a Tweet: “A podcast booking company is pitching me, saying they can get me on 2 shows/week and nobody else can match their success rate. Let's see about that.” Clearly Peep is an experimenter. And then someone emailed me about it and so here we are :) Here's what we hit on: How many podcast shows have you booked so far? What's your goal with being on so many podcasts; What did you learn from your 2 years building the SaaS startup (that failed) that has helped you succeed with Wynter and CXL and Speero; What are your thoughts on content marketing and how it has changed over the years? What exactly has changed since 2010? What do marketers need to stop / start doing; Who's doing innovative things with their content (HINT: Harry Dry and also Growth.Design with their comic book style case studies growth.design/case-studies); Recommendations for startups on how to differentiate when sameness is the default...what's the strategy (HINT: innovation, brand and strategic narrative); How Peep stays creative; Some bad recommendations that Peep has heard and wants to set the record straight; Do user research but BE CAREFUL; Top tips for posting content and building an audience on LinkedIn and Twitter. You can find Peep on LinkedIn: www.linkedin.com/in/peeplaja On Twitter: @peeplaja Find out more about Wynter: wynter.com Find out more about CXL: cxl.com Found out more about Speero: speero.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

In this episode, Peep Laja, the founder and CEO of Wynter and CXL joins Yaag to discuss -- How to get very real and practical with positioning, product messaging and value proposition, minus all the bells and whistles, and the fluff. Peep shares his experience on: --> How do you fight sameness and differentiate your product or service? --> Correlation between the number of companies in an industry and the sameness among the products and messaging --> Is positioning more towards the customer or the competitor? --> His own case study: why CXL Agency was rebranded into Speero? And a lot more such as message-market fit, learning from mistakes and better ways of experimenting, etc.

Peep Laja  is the founder and CEO of CXL, Wynter and Speero. He is originally from Estonia but lives in Austin, Texas, and he's a digital nomad that still spends his  summers in Europe. He is an entrepreneur and a conversion optimization champion. He's passionate about driving change and growth through digital optimization. He was voted as number one, most influential conversion rate optimization expert in the world. He is devoted to growing the size and quality of the whole conversion optimization community. You can rely on him for help. He spends most of his time today on making top 1% marketing know-how available for everyone through the CXL Institute. And he's excited to share the learnings he's had in leading remote teams globally.Learn more about Peep at: https://peeplaja.com/follow him on Twitter: https://twitter.com/peeplaja or connect with him on LinkedIn: https://linkedin.com/in/peeplaja/

In this episode of MSoM I have a conversation with Peep Laja, the founder and CEO of CXL an e-learning company for digital marketing, Wynter a B2B messaging research platform, and the founder and now board member of the newly rebranded Speero agency, previously the CXL agency in Austin Texas. Peep is someone who has pioneered data-driven marketing and optimization for over a decade, working with some of the world's most sophisticated brands and building unique products to empower people in the industry to get more value out of their data and content. We talk about strategic positioning, the value of messaging over copy, the state of the SaaS and Martech vendor industry, particularly the saturation of technology, and the ways in which companies playing in this space are beating out the competition in their categories. We also touch on discovering unsold problems through customer research, the disconnect between strategy and execution layers in a business, product message fit, and the lack of creative imagination in the marketing technology industry. Subscribe to The Martech Weekly Newsletter here: www.themartechweekly.com Go here for show notes, links, and resources: www.themartechweekly.com/msom-006-peep-laja-on-technological-saturation-and-strategic-positioning/

On the show today is Peep Laja. Peep is a conversion rate optimization expert and the founder of CXL, Speero, and Wynter. I wanted to bring him on because he's the go-to expert for conversion rate optimization, having been in the trenches as well as building the top marketing blog on conversion rate optimization with CXL. He's also a founder and entrepreneur, having set the vision and driven marketing for each of his companies and then handing it over the operations to others.You'll hear about what makes great copywriting and the fundamentals needed in order to create great copywriting in the first place, when to test and use data versus when to use conviction and intuition, and how they leverage no-code tools to test hypotheses and validate business pivots.More on Peep: Peep on Twitter peeplaja.com CXL, Speero, and Wynter Mentioned: Lambda School Black Rifle Coffee LEON from the Wayback Machine Lume Cube Sponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt

In this episode, I talk to Ben Labay, Managing Director of CX Experimentation at Speero. He breaks down how to meet the challenge of doing user research when you're selling a B2B SaaS product to a highly specialized market. Transcript and other ways to listen here: https://briandavidhall.com/ben-labay-on-saas-experiments/ 2:09 Should you do user testing in B2B SaaS? 4:35 Common user testing platforms & features 5:24 Custom paneling services 7:14 What to look for in user testing 7:51 NPS and benchmarking metrics 10:20 Tradeoffs between platforms with custom panels vs DIY recruitment 12:48 Using industry newsletters for panel recruitment 15:22 Using a tool like Hotjar for panel recruitment 19:16 If you're just starting out ... 21:20 How not to mess up your script and screening questions 26:35 How to detect struggle/friction in user testing sessions 29:42 How many participants do you need to do benchmarking? 31:49 Tradeoffs between highly qualified panelists vs feasibility of finding them 34:25 More on screener questions 40:02 More on pricing tradeoffs 43:22 Avoiding data traps 45:53 "Science is merely a tool to, to try to be fast and confident at the same time in our decisions"

Peep Laja is the founder of CXL Institute (formerly known as ConversionXL, an education platform for marketers, analysts, UX professionals, etc.), Wynter (a platform to test your copywriting and website or product messaging), and Speero (a CRO agency). Depending on when you met him, you might know Peep as the “CRO guy”, the CRO guy who wears the paper boy hat, the powerhouse blogger and conference speaker, or the guy on Twitter who consistently posts blunt and brilliant insights. Alex Birkett goes way back with Peep. In fact, he used to work for him! As such he's learned a ton about from Peep about A/B testing, CRO, and analytic, but also invaluable lessons on how to run a business, how to ship quickly, how to demand excellence of himself and others, and how to prioritize what's important in life. This conversation between Peep and Alex spans many topics, from tactical tips on how Peep manages his social media and audience building techniques, to his drive and motivation for continually launching and running new businesses. This interview was done in-person, so excuse the slight inconsistencies in audio since Alex didn't have his usual podcast set-up. Enjoy and prepare to be intrigued!Connect with Peep on Linkedin or Twitter.The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/