Podcasts about emotional marketing

Rational thinking might drive economics, but emotional behavior drives decisions. And no one understands that better than Dan Ariely, author of Predictably Irrational, a book that's reshaped our assumptions about how people make decisions.In this episode, we're unpacking key lessons from Dan Ariely's work with the help of our special guest, Leslie Alore, SVP of Marketing at Flexera.Together, we explore what B2B marketers can learn from setting the right expectations, why fewer choices close more deals, and how the power of “free” and fear of loss can drive serious retention.About our guest, Leslie AloreAs the SVP of Marketing, Leslie Alore leads Flexera's marketing strategy with an aim to create great experiences and outcomes for our customers.Her passion for people and technology—combined with more than 15 years of marketing leadership in the tech space—has established her as a successful, results-driven executive who enables teams to do their best work.Prior to joining Flexera, Leslie served as the Global SVP of Lifecycle Marketing at Ivanti. Before that, she held various marketing, operations and GTM strategy roles at Iron Mountain. Leslie is an active speaker and mentor in the GTM community, and has been recognized among “Top Women in Marketing” by Ragan Communications and “Women of the Channel” by CRN.Leslie holds a BBA in Management, and an MBA with a concentration in Strategic Leadership from Walsh College of Accountancy and Business Administration.What B2B Companies Can Learn From Predictably Irrational:Set expectations to shape reality. Great marketing doesn't just reflect value, it creates the conditions for it. Leslie highlights how expectations shape reality. When buyers believe something is good, they interpret every detail through that lens. This isn't about manipulation, it's about clarity and consistency. Leslie says, “The effect of expectations… believing beforehand something is good, therefore it will be or the reverse.” So stop hoping your audience connects the dots. Tell them what to expect, then deliver on it. Perception isn't a bonus, it's the foundation.Shrink your options to speed the decision. Too many options stall progress. The paradox of choice tells us more isn't better, it's paralyzing. Leslie urges marketers to curate the path forward: “You actually want to give people fewer options and take control of the options that they see.” Don't just join the shortlist, define it. When you narrow the frame, you speed up the decision for your customers. Turn “free” into staying power with loss aversion. There's magic in “free,” but the real power lies in what people fear losing. Once someone uses your product, whether it's a freemium tool or an ungated resource, they've invested. Now there's skin in the game. Leslie puts it simply, “People will overvalue something that's free and ignore kind of the trade-off costs associated. And loss is psychologically painful. We don't want to lose that, which we already have.” Whether you offer software, content, or services, create early wins. Then make the cost of leaving feel higher than the cost of staying.Quotes*“ There's many organizations that lean into that power of positivity…What's very interesting is that consumer brands do this a lot very, very well. B2B organizations tend to do almost the opposite. They tend to lean more into FUD. And that's a harder road to tread.”*“ If you're an organization that is selling software, the software is designed to provide a business outcome. It's designed to solve a business problem. Instead of focusing on, here's the business problem. Doesn't that suck for you? You can say, ‘here's the solution.*“You have the power, you can feel confident about your ability to achieve X, Y, Z because you've solved this problem.' It's saying the same thing, but orienting it in a positive way and being very, very, very consistent in that message. Beat that drum over and over and over again.”*“ Narrow down the competitive options for them. Your sales process will move faster. You will be able to take better control of the narrative if you say, ‘this is us and these are the two other vendors that look like us. And here's why we are different and better, and here's what you can expect from these guys.' And that doesn't mean saying negative things about them.  It's just highlighting your strengths and your virtues.”*“People are willing to accept trade-offs for something that is perceived to be free…This is the exact reason that PLG, product-led growth, is so powerful. Because if you can get people in the door with some sort of freemium offering, people will actually work harder to do the legwork to get a free product to work and interact with it, than they might be willing to put in for something that they have to go pay for. And then once they have it and they've put in the work, they don't wanna lose it.”Time Stamps[00:55] Meet Leslie Alore, SVP of Marketing at Flexera[00:56] Why Predictably Irrational?[02:20] The Role of SVP of Marketing at Flexera[02:47] Understanding Predictably Irrational[09:56] B2B Marketing Lessons from Predictably Irrational[37:49] Cognitive Dissonance in Buying Behavior[42:17] Emotional Marketing in B2B[46:18] Final Thoughts and TakeawaysLinksConnect with Leslie on LinkedInLearn more about FlexeraAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

91% of consumers today make buying decisions based on a brand's purpose—not just its products. Yet most entrepreneurs are still stuck pitching features, funnels, and stats.In today's episode, I dive deep into the Purpose Story, the third foundational story from Stories That Stick by Kindra Hall. You'll discover how your deeper mission—not your marketing tactics—is the real engine for sustainable growth, trust, and community.If you want to build a brand that people believe in, not just buy from, this episode will show you how to craft a Purpose Story that rallies your audience, inspires loyalty, and helps you create a movement—not just a business.What You'll Learn in This EpisodeWhy people crave meaning, not marketing—and how to give it to themHow to craft a Purpose Story that builds community and loyaltyThe three-part story arc to make your mission stick (Normal → Explosion → New Normal)Prompts to help you find the moment your mission was bornHow to embed your Purpose Story across your business: hiring, marketing, sales, and leadershipReal-world examples of micro and macro Purpose Stories in actionKey Takeaways✔️People don't follow products—they follow purpose.✔️Movements are built by sharing stories, not selling offers.✔️Your Purpose Story is the mirror where your audience sees their values reflected.✔️Alignment isn't a buzzword—it's a business strategy.✔️Purpose-driven brands create loyalty that transcends features, prices, or competitors.✔️Your mission deserves to be shared—and to invite others to stand alongside it. Timestamps[00:00] – Why most brands are focusing on the wrong thing[02:00] – Welcome to Part 4 of the Stories That Stick series[05:00] – What is a Purpose Story, and why does it matter?[07:00] – How Purpose Stories create emotional alignment[10:00] – The three-part storytelling framework for your Purpose Story[12:00] – Prompts to uncover your mission-defining moment[14:00] – How to make your Purpose Story relatable and real[18:00] – Tips to avoid “sanitizing” your story—keep it raw and resonant[21:00] – Where to use your Purpose Story across your brand[24:00] – Real-world example of crafting a Purpose Story[27:00] – Final invitation: Write and share your Purpose Story this weekChoose Your Next Steps:Take 30 minutes and journal: What broke your heart? What woke you up?Craft a rough draft of your Purpose Story (normal → explosion → new normal)Share it somewhere—email, social media, a team meeting, or a video post.Tag me on Instagram @itsgeorgebryant so I can celebrate your movement with you!This is the fourth episode in a special 5-part podcast series on mastering storytelling for entrepreneurs, based on Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Make sure to listen to the other episodes in the series too (linked below) to complete your storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story – Sell the Transformation, Not the ThingEp. 595 The Founder Story – Turn Your Why Into ConnectionJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who lead with heartApply for 1:1 Coaching – Scale your business with simplicity, alignment, and purposeLive Events – Get in the room where movements are born: mindofgeorge.com/event

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

88% of consumers say authenticity is a key factor when choosing the brands they support—but most entrepreneurs still hide behind logos, credentials, and sales tactics.In today's episode, I dive into the Founder Story, the second storytelling pillar from Stories That Stick by Kindra Hall. I break down why your origin story is your greatest marketing asset, how to craft it with authenticity, and where to use it to build deep, lasting trust with your audience.If you've ever wondered how to differentiate yourself in a crowded market—or felt awkward talking about yourself—this episode will show you why your “why” is the bridge between your brand and your audience's loyalty.What You'll Learn in This EpisodeWhy people follow leaders, not logos—and how your story builds trustThe three-part storytelling framework for crafting your Founder StoryThe biggest myths that hold entrepreneurs back from sharing their storyHow to make your Founder Story relatable (even if you think it's “not dramatic enough”)Where and when to use your story to deepen connection and loyaltyReal-world examples to inspire you to share yoursKey Takeaways✔️Your audience isn't buying what you sell—they're buying why you care.✔️Authenticity beats perfection every time.✔️Your story doesn't have to be dramatic. It just needs to be real.✔️Sharing your why closes the trust gap faster than any marketing tactic.✔️Your story should live everywhere: sales calls, about pages, podcasts, DMs, launches.✔️The story that moves the world isn't your resume—it's your heart.✔️The biggest risk isn't telling your story wrong—it's not telling it at all. Timestamps[00:00] – Why logos and credentials don't build trust—your story does[02:00] – Welcome to Part 3 of the Stories That Stick series[05:00] – What is a Founder Story and why it matters[07:00] – Common myths about sharing your story (and why they're false)[10:00] – The 3-part storytelling arc: Normal → Explosion → New Normal[12:00] – Prompts to uncover your most powerful founder story moments[14:00] – Example of a Founder Story you can model[18:00] – Where and how to use your story across your brand[20:00] – Your invitation: share your story authentically this weekChoose Your Next Steps:Block 15 minutes of distraction-free time.Reflect on the moments that shaped your why (using the prompts in the episode).Craft a rough version of your Founder Story—messy is okay.Share it publicly—Instagram, podcast, email, DM, wherever feels right.Tag me on Instagram @itsgeorgebryant so I can read and celebrate it with you!This is the third episode in a special 5-part podcast series on mastering storytelling for entrepreneurs, based on the framework from Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Make sure to listen to the other episodes in the series too (linked below) to complete your storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellEp. 593 The Value Story – Sell the Transformation, Not the ThingJoin The Alliance – The Relationship Beats Algorithms™ community for heart-centered entrepreneursApply for 1:1 Coaching – Build your brand with alignment, authenticity, and storytelling masteryLive Events – Get in the room where everything changes: mindofgeorge.com/event

Most entrepreneurs are taught to sell features and benefits—but what if that's exactly why your message is getting lost in the noise?In today's episode, I dive deep into the Value Story, the first of four essential stories from Stories That Stick by Kindra Hall. I unpack why people don't buy your product—they buy the transformation it creates, and how to craft stories that move people emotionally and make them take action.If you're tired of tweaking your sales pages, trying to find the perfect hook, or wondering why your marketing isn't converting the way it should—this episode will shift everything.This is your blueprint for building real emotional connection that sells, scales, and serves.What You'll Learn in This EpisodeWhy emotional stories outperform logic and features every timeThe three-part framework for every effective story: Normal → Explosion → New NormalHow to find and craft a compelling Value Story for your businessWhere and how to use your Value Story for maximum impactWhy emotion—not metrics—drives buying decisionsReal-world examples of Value Stories that move hearts (and open wallets)Key Takeaways✔️Data makes people think. Stories make people act.✔️Transformation sells. Not features. Not benefits. Transformation.✔️Your Value Story is the bridge between what you offer and what your audience truly craves.✔️People are moved by emotions like hope, fear, and relief—not by numbers and facts.✔️A good Value Story follows this arc: Normal → Explosion → New Normal.✔️Crafting your story isn't about being perfect—it's about being real.✔️Marketing moves minds. Storytelling moves hearts. Timestamps[00:00] – Why focusing on features is killing your marketing[02:00] – People don't buy your bridge—they buy the island it leads to[05:00] – Emotional decision-making and the downfall of data-only marketing[07:00] – The simple 3-part story structure: normal, explosion, new normal[10:00] – How to find the right story: emotion > metrics[12:00] – Where to use your Value Story: launches, sales calls, emails, DMs, social media[14:00] – Craft your first Value Story this week: rough draft > perfection[16:00] – Example of a Value Story you can model (Rachel's transformation)[19:00] – Real-life event testimonial: how stories change connection[21:00] – Your weekly challenge: create and share one Value StoryChoose Your Next Steps:Find one transformation you helped create (big or small).Map it using the 3-part structure: Normal → Explosion → New Normal.Focus on feelings, not stats.Share it publicly—in a post, a story, a podcast, a DM, or a call.Tag me on Instagram @itsgeorgebryant so I can celebrate you!This is the second episode in a special 5-part podcast series all about mastering storytelling, based on the book Stories That Stick by Kindra Hall.Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Stay tuned—I'll be linking all the episodes together as each one is released so you can build your complete storytelling blueprint!Ep. 591 Stories That Stick: The Four Stories Every Entrepreneur Needs to TellJoin The Alliance – Relationship Beats Algorithms™ community for heart-centered entrepreneursApply for 1:1 Coaching – Scale your business with connection, clarity, and simplicityLive Events – Join the room that will transform your business forever: mindofgeorge.com/event

89% of consumers say storytelling creates lasting brand loyalty—but most entrepreneurs are still stuck perfecting their sales pages and funnels instead of crafting stories that stick.In this solo episode, I kick off a brand new five-part series based on the incredible book Stories That Stick by Kindra Hall. I break down why stories beat data every time, the brain science behind storytelling, and introduce you to the four essential types of stories every entrepreneur must master to rise above the noise, build trust, and move people to action.If you're tired of struggling for attention online and want to build deep, lasting connections with your audience—this series is your blueprint.What You'll Learn in This EpisodeWhy data gives people something to think about—but stories give them something to act onThe science behind why storytelling taps into emotion, memory, and trustThe basic structure every powerful story must follow (normal → explosion → new normal)The four types of stories that every business needs: Value, Founder, Purpose, and Customer StoriesHow storytelling is the key to thriving in today's noisy, transactional marketWhy your next breakthrough won't come from tweaking—it will come from tellingKey Takeaways✔️Stories are 22x more memorable than facts alone.✔️Connection—not attention—is the new currency of marketing.✔️Good marketing doesn't sell a product—it tells a story that invites transformation.✔️Your founder story humanizes your brand and builds trust faster than any ad.✔️Customer stories act as referrals, not marketing—they show real, relatable proof.✔️The era of transactional marketing is over—the age of storytelling is here.✔️You don't need to be a perfect writer—you just need to be a real storyteller.Timestamps[00:00] – Why stories outperform sales pages and funnels[02:00] – The noisy online world and the death of transactional marketing[05:00] – Data vs. Story: Why facts alone won't move people[07:00] – The three-part structure every story must follow (normal, explosion, new normal)[10:00] – Quick examples: Lion King, entrepreneurship, and everyday stories[12:00] – The four essential stories businesses need to master[14:00] – Overview of the Value Story: Selling through transformation[16:00] – Overview of the Founder Story: Humanizing your brand[18:00] – Overview of the Purpose Story: Inspiring movement through mission[20:00] – Overview of the Customer Story: Building social proof and referrals[23:00] – Why stories need emotion, texture, and authenticity—not perfection[25:00] – Action plan: Find, craft, and tell your first story this week[27:00] – Final thoughts: Stories are who we are—and what makes businesses unforgettableThis is the first episode of a 5-part podcast series dedicated to mastering storytelling for entrepreneurs, based on the powerful framework from Stories That Stick by Kindra Hall.Each upcoming episode will break down one story type in depth—with examples, prompts, and templates you can use immediately!Download your free companion workbook to reflect, take action, and make the most out of this series.Click here to access the workbook!Choose Your Next Steps:Pick one of the four story types (Value, Founder, Purpose, or Customer)Draft a rough version of your story—keep it real, not perfectShare your story somewhere—Instagram, podcast, email, DM, wherever feels rightDM me your story or biggest takeaway at @itsgeorgebryantJoin The Alliance – My Relationship Beats Algorithms™ community for entrepreneurs who want to scale with trust and connectionApply for 1:1 Coaching – Ready to build a business rooted in integrity, story, and strategy? Apply hereLive Events – Get in the room that will change your life: mindofgeorge.com/event

Lacey Bridges is the founder of Black Flamingo Agency, an experiential marketing firm in Los Angeles. As a visionary leader and innovative creative marketer, Lacey excels at crafting immersive experiences that drive brand success. Her entrepreneurial spirit and passion for the experiential side of marketing solutions have positioned Black Flamingo Agency as one of the fastest-growing trailblazers in the industry. Spearheading groundbreaking campaigns for major brands like Good American, Savage X Fenty, and TopGolf, Lacey has created transformative and unforgettable experiences that solidify her reputation as a leader in experiential marketing.

LISTEN TO THIS EPISODE IF YOU'VE EVER WONDERED WHY SOME BRANDS WIN & OTHERS FADEIn today's episode, we're digging into the real reason some brands blow up... while others fall flat. It's not just about having a pretty logo — it's about messaging, emotional connection, and brand clarity.We'll chat about:Why your brand needs to make people feel somethingHow to get ultra clear on your ideal customer's true desiresWhy messaging and visuals need to work together (not just look pretty)Brand examples that are killing it right now — Graza, Hot Girl Pickles, and Odd MuseWhat you can learn from Halo Top's successIf you want your product-based business to stand out and actually connect, this is your roadmap.Topics We Discuss: Brand Messaging, Customer Connection, Visual Identity, Emotional Marketing, Brand Success Examples

Send us a textForget everything you thought you knew about marketing in the home services industry. In this eye-opening conversation, Ryan Chute, partner at Wizard of Ads, shatters conventional wisdom about lead generation and reveals the three essential components of effective marketing strategy that most businesses entirely miss.Ryan breaks down why your marketing efforts must go beyond simple lead generation tactics to create meaningful customer relationships. Through vivid analogies and practical insights, he explains how brand activation, sales activation, and prospect portals work together to make your business the obvious choice when customers need your services. It's not about being the cheapest or having the most reviews – it's about creating emotional connections that position your business as the trustworthy solution.The psychology behind customer decision-making takes center stage as Ryan reveals why empathy must precede competence in every customer interaction. He introduces the concept of "tantric selling" – a patient approach to sales that meets customers where they are financially and emotionally in today's uncertain economic climate. This strategy recognizes that breaking the first seal of trust is more important than immediately pushing for maximum ticket size.Perhaps most valuable is Ryan's breakdown of how to structure pricing presentations that tell a compelling story, positioning financing prominently rather than as an afterthought. He explains why your operations must support your marketing promises, why tension can be beneficial while friction destroys momentum, and how to build what he calls a "marketing mansion" in customers' minds instead of just dumping a pile of undifferentiated bricks like your competitors.Ready to transform your approach to marketing and sales? Listen now and discover why, as David Packard said, "Marketing is far too important to be left to the marketing department."https://coreyberrier.gumroad.com/ Support the show https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1 https://www.linkedin.com/in/coreysalescoach/

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

We unpack her signature use of Jungian archetypes, how to train AI with your unique brand voice, and why Mona believes the human touch is the missing ingredient in most AI-generated content. If you're trying to stand out in the era of mass AI content, this episode is for you.She also reflects on her shift from scepticism to curiosity, empowering others to do the same—especially those who think it's “too late” to embrace AI.

In today's crowded online space, your story is your most powerful marketing tool. But how do you craft a brand video that emotionally connects with your audience and helps you stand out?In this episodeI sit down with Mariana Henninger, founder of Brandmagnetic, to explore the power of emotional marketing and storytelling in business. With a background in documentary filmmaking for major outlets like Time Magazine, The Wall Street Journal, and NBC, Mariana shares how entrepreneurs can leverage their personal stories to build trust, establish authority, and attract the right clients.In this episode:Why storytelling is essential in business and how it drives emotional connectionsThe biggest mistake entrepreneurs make when sharing their brand storyHow to create a brand video that establishes trust and increases conversionsThe psychology behind emotional marketing and how it influences buying decisionsTactical steps to identify and craft your story in a way that resonates with your audienceAction Steps for the week:Talk to your audience. Start testing your stories.Use visuals to enhance emotionConnect with Marianna:Instagram: instagram.com/brandmagnetic

What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You'll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first. Whether you're in B2C or B2B, Kevin's fresh take on building brand love will challenge your assumptions and inspire you to reimagine what's possible when you put the customer at the center of your marketing.

Takeaways: The recent investigation into US Lumber imports initiated by President Trump may precipitate increased tariffs, fundamentally altering the cost dynamics for manufacturers reliant on imported wood. Furniture retailers are advised to pivot their marketing strategies towards significant life events rather than traditional holiday promotions, thereby fostering deeper customer connections and enhancing purchase likelihood. In response to consumer demands for improved sleep quality, mattress and bedding retailers have a unique opportunity to position their products as essential investments in health and wellness, emphasizing quality over price. Doral Industries' substantial financial loss exemplifies the pressing need for furniture businesses to remain agile and adaptable in the face of supply chain disruptions and evolving consumer behaviors. The trend towards omnichannel shopping has proven advantageous, as furniture retailers that integrate online and in-store experiences are witnessing superior performance compared to those adhering to a single sales channel. As potential tariff changes loom, furniture businesses must proactively address economic shifts and consumer demands to ensure long-term sustainability and competitive advantage in the marketplace.

SummaryThis conversation delves into the various business strategies available to companies, emphasizing the importance of identifying the right strategy for individual businesses and effectively implementing it in marketing efforts. The discussion highlights that not all strategies are suitable for every business, and a tailored approach is essential for success.TakeawaysEvery business will have one of the five strategies.It's about identifying which of the five is the right one.Use it in your marketing.Strategies work differently for different businesses.Not trying to use all five strategies.Quick run through of strategies.Effective marketing requires the right strategy.Understanding your business is key.Marketing is about finding the right fit.Every strategy has its unique application.Sound Bites"Use it in your marketing.""Quick run through of strategies.""Understanding your business is key."Chapters00:00Introduction to Apple Tree Marketing and Personal Passions04:30Exploring Standout Strategies in Marketing12:40Understanding Client Emotions and Marketing Strategies18:27The Role of AI in Marketing and Content Creation

Most buying decisions aren't based on logic—they're driven by emotion, connection, and trust.Chantal Cornelius helps businesses tap into this by using emotional marketing instead of generic selling points. As an international speaker, marketing mentor, and author of Standout Strategies, she explains why traditional USPs often fall flat and how to stand out by understanding what truly resonates with clients.She shares five success strategies—Certainty, Connection, Contribution, Growth, and Significance—to help you identify your dominant emotional driver and build stronger customer relationships. From refining your messaging to making sales conversations feel effortless, Chantal's insights will help you attract the right clients and create a business that feels authentic and impactful.Highlights:Find out how to align your brand with the emotions that truly influence customer decisions.Identify the emotional strategy that best suits your business and use it to stand out.Uncover the power of language and how the right words can make your marketing more engaging.Develop a strategy to attract ideal clients while naturally filtering out those who aren't the right fit.Apply proven techniques to make sales conversations feel more natural and emotionally resonant.Connect with Chantal:Website: https://appletreeuk.com/ LinkedIn: https://www.linkedin.com/in/chantalcornelius Instagram: https://www.instagram.com/chantal_appletreemarketing Facebook: https://www.facebook.com/AppletreeMarketing In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won't regret it.AND … Don't forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new...

In this episode of Getting to Aha!, host Darshan Mehta chats with Brian LeCount, Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, about the emotional drivers behind consumer behavior and the power of insights in marketing. They explore the "5 Whys" framework, emotional connections, and AI's role in transforming strategies. Discover how deeper customer understanding leads to meaningful connections and impactful branding.

The Importance of Human Emotion in B2B MarketingEpisode Summary:Did you know that 80 million people watch Hallmark Christmas movies each year? What makes these predictable stories so captivating? It's the emotional journey. In this episode, Donna shares how B2B marketers can take inspiration from these feel-good films to infuse emotion into their marketing campaigns.Donna discusses why humanizing your marketing efforts is critical in today's competitive landscape and offers five actionable steps to help you create campaigns that resonate deeply with your audience. She emphasizes that emotion is not just for consumer brands—it's a powerful tool for B2B marketers to stand out, build trust, and drive meaningful impact in the marketplace.Key Takeaways:Why emotional resonance works, even in predictable stories.How to use storytelling to humanize B2B marketing campaigns.Five actionable steps to craft marketing messages that inspire and engage.Why now is the time for marketers to prove their value and create campaigns that drive real-world change.Quote of the Episode:"The conversation changes the world—just like GE's tagline, we have the power as marketers to make a difference not only in business but in the world."Stay Connected:Follow us for updates and new episodes every week with actionable steps to enhance your marketing efforts. Together, we can elevate the industry and drive change.Have questions or need help? Reach out to Donna directly at dpeterson@worldinnovators.com.Connect with Donna:LinkedIn: World InnovatorsWebsite: World Innovators

Everyone has a blast on Independence Day or New Year's Eve. Literally, those fireworks shows always blow me away. But you know who doesn't think they're totally pawsome? Our doggo friends. Every year, the very fireworks that lighten your mood kills theirs. Today's product, which will run you $199,  aims to fix just that. Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for: Emotional marketing Better price tiering How we would sell millions of these Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux. Editing by Robert Hartwig and support from Alfred Schulz.

My guest today is Doug Zarkin, former CMO of Pearle Vision and current Chief Brand Officer of Good Feet Worldwide. Doug's won Effie Awards and Cleo Awards and countless other awards that I can't even think of. I've known Doug for well over 10 years, and he is absolutely one of the brightest minds in all of marketing that I've ever met. Our conversation ranges from his thoughts on why emotions are so important when it comes to advertising, to what he deemed his most successful failure, to what it was like to be an Avon lady. I am beyond honored, beyond humbled to a call him my friend, and to have him a guest on my show.

Send us a textArticle: https://homecaremarketingnews.com/falling-for-your-brand-building-emotional-connections-in-home-care-marketing/Can vulnerability in marketing genuinely foster trust and connection? Today, we uncover the secrets behind emotionally resonant home care marketing strategies that go beyond data. Inspired by a compelling Home Care Marketing News article, we discuss how focusing on trust and reassurance—especially for adult children choosing care for their aging parents—can transform your approach. We'll delve into the significance of storytelling and real-life testimonials to craft empathy-driven content that truly connects with your audience. And here's a twist: learn why admitting your brand's imperfections might make you more relatable and authentic, ultimately building stronger bonds with potential clients.Expanding our conversation, we dive into the power of human connection in both professional and personal spheres. In an era dominated by algorithms and data, the true essence of empathy and vulnerability stands out as vital for building genuine trust. Our discussion extends beyond business, exploring these principles' impact on everyday relationships and interactions. By the end of this episode, you'll not only grasp how these concepts can revolutionize your marketing strategies but also how they can enrich your personal life. So tune in and discover how to weave empathy and vulnerability into the fabric of your interactions, creating lasting connections that matter.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

As we're in the epicenter of potentially the most important election cycle of our time, it's important to remember how skilled marketers and storytellers are when crafting their emotional message and how many individuals believe it if they see it enough in the media. It's no secret that MSM favors one party over the other and with recent monumental shifts occurring, we're at a pivotal moment.  The concept of emotional marketing also exists in business as we at Cured are always doing our best to paint the picture of a brighter future where individuals feel their best, stress less, and live more. We've backed that up for the past 7 years with consistent quality fulfillment of our products and education. You need both components to succeed long term. This also ties into motivation which we'll discuss specifically in relationships and Jospeh's favorite phrase: personal responsibility.   ---------------------   Rate, Review, and Follow on Apple Podcasts   “I love these conversations!” If that sounds like you, please consider rating and reviewing the show. This helps us support more people in their efforts to create a meaningful life. Also, if you haven't already done so, subscribe to our WTHN Newsletter!   Join the WTHN Membership Here! For additional support, you can apply for 1:1 coaching with Lauren by clicking here. Or, you can join the waitlist for our next round of WTHN Coaching by clicking here.   ---------------------   Time Stamps:   (1:41) 35 Weeks Tomorrow As We Record (10:00) Emotional Messaging (13:20) Biden At The DNC (16:20) Power Of Media (21:30) Fulfilling On Promises (32:00) What Affects Us and Our Privilege (32:48) When You Want To Change But Your Partner Doesn't (34:35) Mismatched Motivation Levels (39:25) The Relationship With Possibility (44:35) Personal Responsibility (51:45) What's Your Relationship With ___? --------------------- Join Our Free WTHN Facebook Group   Follow Lauren on Instagram   Follow Joseph on Instagram   Follow WTHN on Instagram

Tim Butler shares insights on building a business that allows for time freedom and delegation. He emphasizes the importance of trust and giving your team the scope to do a great job. Tim also discusses the role of emotion in marketing, highlighting the need to go beyond logic and make people feel something. He advises focusing on the customer's need and differentiation, and using words like 'which means that' to connect statistics with emotions. Tim also discusses marketing strategies for new and innovative products, emphasizing the importance of understanding the target audience's needs and using organic search to reach them. The conversation explores the challenges of paid advertising and budgeting for marketing efforts. It discusses the importance of data-driven decision-making and understanding the connection between data points. The conversation also touches on the future of organic search and the impact of AI-generated content. It emphasizes the need for brands to build trust and focus on providing value to their audience. The future of digital marketing is seen as a shift towards persuasion and brand trust, with a greater emphasis on first-party data. The conversation concludes with advice to younger marketers to enjoy life and not rush into success. Know more about Tim BButler: Linkedin Profile URL : https://www.linkedin.com/in/timbutler101/ Discover the Proven Growth Formula: Unleash your B2B potential with our framework to attract, convert, and retain customers. Learn more: https://www.oneims.com/grow/ Watch a webinar: https://www.oneims.com/webinars/ ►Subscribe to our channel here: https://www.youtube.com/user/oneims ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en Chapters 00:00 Introduction 01:35 Building a Business with Time Freedom and Delegation 06:21 Why is it important to embrace failure in business? 08:38 How do you address your customers' needs effectively? 15:15 How can you turn dry stats into emotional connections in your marketing? 17:28 How do you find your ideal customer and meet their needs? 20:47 Why is organic search more effective than paid media for your audience? 24:15 How do you help customers decide on the right marketing budget? 27:56 What happens if the algorithm changes? 30:08 What are the key elements of a good landing page? 34:03 Is machine learning better than manual campaigns now? 36:32 How will AI impact the future of organic search? 41:10 How can marketers build trust in a digital age? 45:07 Advice to Young Marketers: Enjoy Life and Prioritize Balance

Tim Butler shares insights on building a business that allows for time freedom and delegation. He emphasizes the importance of trust and giving your team the scope to do a great job. Tim also discusses the role of emotion in marketing, highlighting the need to go beyond logic and make people feel something. He advises focusing on the customer's need and differentiation, and using words like 'which means that' to connect statistics with emotions. Tim also discusses marketing strategies for new and innovative products, emphasizing the importance of understanding the target audience's needs and using organic search to reach them. The conversation explores the challenges of paid advertising and budgeting for marketing efforts. It discusses the importance of data-driven decision-making and understanding the connection between data points. The conversation also touches on the future of organic search and the impact of AI-generated content. It emphasizes the need for brands to build trust and focus on providing value to their audience. The future of digital marketing is seen as a shift towards persuasion and brand trust, with a greater emphasis on first-party data. The conversation concludes with advice to younger marketers to enjoy life and not rush into success. Know more about Tim BButler: Linkedin Profile URL : https://www.linkedin.com/in/timbutler101/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

What's SHE Up To Now Day 2322? Emotional Marketing Strategies And Relationship Growth Action! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #relationshipgrowth #relationshipaction #emotionalmarketingstrategies

Importance Of Emotional Marketing Strategies To Supersize Your Business? Drop in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #supersizebusinesstopics #emotionalmarketingstrategies

Importance Of Emotional Marketing Strategies To Supersize Your Business? Drop in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #supersizebusinesstopics #emotionalmarketingstrategies

Ever hustled so hard you forgot about the humans behind the brands? On ‘Marketer of the Day' Podcast by @RobertPlank, Ella Parlor spills the tea on prioritizing PEOPLE over products in marketing. From Red Bull to the NFL, she conquered distribution gaps and multicultural marketing with a smile. Red Bull and the NFL to consulting for major alcohol companies. She reveals practical advice for navigating the marketing landscape, understanding distribution gaps, and the importance of multicultural marketing. Ella also highlights the critical role of emotional and logical decision-making in building successful marketing campaigns.Listen to the Marketer of the Day Podcast: https://www.youtube.com/@RobertPlank Highlights:Ella Parlor's unique career journey and the inspiration behind her book, "High Tolerance."Intersection of marketing and sales in the beverage industry.The importance of pounding the pavement and understanding distribution gaps.Strategies for effective multicultural marketing and reaching new customer bases.The significance of touchpoints and practical sales tools in the consumer journey.Balancing emotional and logical marketing decisions for better outcomes.Prioritizing people behind the products to build a lasting legacy.Ella's personal philosophy on success, health, and maintaining balance.Quotes:"Passion without strategy is like a car without fuel. You need both to drive success.""Understanding distribution gaps is crucial; it's about pounding the pavement and really getting to know your market.""Balancing emotional and logical marketing decisions leads to outcomes that resonate deeply with consumers.""To build a lasting legacy, you must prioritize the people behind the products, not just the products themselves."Themes: Marketing Strategies, People Over Products, Distribution Gaps, Multicultural Marketing, Consumer Journey, Emotional Marketing, Logical Marketing, Brand Storytelling, Data-Driven Marketing, Sales Tools, Route to Market (RTM), Above-the-Line (ATL), Below-the-Line (BTL), Marketing Budget Allocation.Resource Links:Book: High Tolerance on AmazonMarketer of the Day Podcast: https://www.youtube.com/@RobertPlankThis episode is packed with valuable insights for anyone looking to elevate their marketing game. Tune in to learn from one of the industry's leading experts and discover how prioritizing people can drive long-lasting success.Connect With Ella: EllaParlor.com IG / FB / TikTok / LinkedIn: @ellayourbella Follow & Share using #EavesdropWithElla

Guest host John Hughes (AB Tasty Head of Growth Marketing UK) is joined by Talia Wolf, CEO and founder of Getuplift, who reveals how emotional marketing can revolutionize your experimentation process and lift conversions.

Send us a Text Message.Have you ever thought about the why behind your actions online? In this episode Luke and I talk about →personal branding →why we do what we do →the motivation driving our actions →what line do we not cross →is persuasion ethical? Follow Luke here. ----Hi, I'm your host Natalie Nadeau.Self-evolution coach for business leaders.→ I help you + your business grow in 90 days.Book a chat with me.Follow me on LinkedIn. PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.Listen on: Apple Podcasts SpotifySupport the Show.

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Randy Crane ... Randy Crane, The Fearless Marketer, a seasoned sales and marketing expert with over 40 years of experience, explores emotional marketing strategies in a podcast. Highlighting the emotional basis of human decisions, he underscores the need for marketers to evoke specific emotions. Crane emphasizes understanding varying trust levels in crafting marketing messages and shares a case where he tapped into environmental and family values to promote compostable products. He offers insights on addressing negative online reviews by directly engaging with customers' concerns. Throughout, Crane advocates for recognizing and connecting with people's emotions as a crucial aspect of effective marketing communication.

In this episode of "Predictable B2B Success," we explore the confluence of emotional intelligence and strategic marketing in the B2B landscape. Our special guest, Sophia Dagnon, a renowned strategist at GetUplift, brings a fresh perspective on decoding customer behaviors and aligning them with business goals. Have you ever wondered why some strategies fall flat while others resonate and drive incredible growth? Sophia unravels this mystery by emphasizing the often-overlooked emotional drivers that influence decision-making in the tech sector. She explains the intricate dance between tactics and overarching strategies and how leadership buy-in shapes the trajectory of successful messaging and marketing. Discover how to elicit powerful emotional responses without directly asking about them, the nuances of aligning emotional insights with hard KPIs, and the secret sauce behind improving conversion rates by tapping into customer emotions. Sophia offers a treasure trove of practical approaches using case studies, including how one client achieved a remarkable boost in conversions and views by understanding and catering to distinct customer personas. Tune in for an episode that will transform your approach to B2B marketing and equip you with the tools to forge deeper customer connections and drive predictable business success. Some areas we explore in this episode include:  Strategy vs Tactics: Aligning the right tactics with overarching business strategies for effective B2B growth.Emotional Targeting Methodology: Understanding and aligning customer and team emotions with leadership direction.Customer Behavior: Employing emotional insights to gauge customer perceptions and behavior towards products.Leadership Buy-in: The importance of c-suite executives' buy-in and role in message testing and marketing direction.Team Perception & Surveys: Incorporating internal team beliefs through surveys and interviews to align with customer insights.Customer Insights Challenges: Techniques to engage with and gain valuable customer insights, even when difficult.Emotional Marketing & KPIs: Linking emotional targeting with company KPIs, including methods to improve conversion rates.Consistency in Internal Communication: The significance of regularly sharing test updates and results with relevant stakeholders.Utilizing Existing Research: Building upon previous customer research and tests by collaborating with cross-functional teams.Emotional Impact on Consumer Behavior: Discussing how emotional marketing resonates with B2B consumers and influences purchasing decisions.And much, much more...

Jason Wright's "name your price" postcards bagged a cool $16M in listings. A simple QR scan rate was through the roof – because who can resist, right? Success isn't just about having the right tools; it's about utilizing them with precision and intention. From Instagram stories to video CMAs, we discuss how authentic engagement is changing the game for agents seeking to captivate and retain an audience ready to take action.              

1. Storytelling: The Art of Emotional ResonanceStorytelling has been a cornerstone of emotional marketing, allowing brands to craft narratives that resonate with their target audiences. One of the most iconic examples is the "Coca-Cola Hilltop" commercial from 1971, featuring a diverse group of young people singing "I'd Like to Buy the World a Coke" on a hillside. This simple yet powerful message of unity and harmony struck a chord with viewers during a time of social unrest, solidifying Coca-Cola's brand as a symbol of togetherness.Another notable example is Procter & Gamble's "Thank You, Mom" campaign, which celebrated the sacrifices and unwavering support of mothers throughout an athlete's journey. By tapping into the universal bond between mothers and children, the campaign not only garnered widespread acclaim but also fostered a deeper emotional connection with its audience.2. Cause Marketing: Aligning with Social ValuesCompanies have increasingly leveraged cause marketing to align their brands with social values and tap into consumers' emotions. One powerful example is Dove's "Real Beauty" campaign, which challenged traditional beauty standards and celebrated diverse body types. By embracing a message of self-acceptance and empowerment, Dove struck a chord with women worldwide, fostering a strong emotional bond with its audience.Similarly, Patagonia's "Don't Buy This Jacket" campaign in 2011 encouraged consumers to think twice before making unnecessary purchases, aligning the brand with environmental consciousness. This bold move not only garnered widespread attention but also resonated with consumers who valued sustainability, cementing Patagonia's reputation as an ethical and socially responsible company.3. Nostalgia Marketing: Tapping into Cherished MemoriesNostalgia has proven to be a powerful emotional trigger, as brands leverage fond memories and shared experiences to create a sense of familiarity and comfort. One notable example is Budweiser's "Wassup" campaign, which revived a popular catchphrase from the 1990s and resonated with viewers who grew up during that era.Similarly, Nintendo's marketing campaigns often tap into the nostalgia of childhood, evoking cherished memories of gaming experiences from the past. By tapping into these emotional connections, brands can forge lasting bonds with their audiences, transcending mere product promotion.4. User-Generated Content: Empowering Customer VoicesIn the age of social media, companies have embraced user-generated content as a powerful emotional marketing strategy. By amplifying the voices and experiences of real customers, brands can foster authentic connections and tap into the emotions of their audiences.One standout example is Airbnb's "Don't Go There. Live There" campaign, which featured user-generated content from Airbnb hosts and guests, showcasing the unique experiences and personal connections fostered through the platform. By highlighting real stories and emotions, Airbnb created a sense of authenticity and fostered a deeper emotional bond with its audience.5. Humor and Relatability: Striking a Chord with LaughterWhile many emotional marketing strategies tap into poignant or heartwarming narratives, others have found success in leveraging humor and relatability. Brands like Old Spice and Doritos have mastered the art of creating humorous and relatable advertisements that resonate with viewers' shared experiences and cultural references.One iconic example is Volkswagen's "The Force" commercial from 2011, which depicted a young boy dressed as Darth Vader attempting to use "the Force" on various objects, only to be surprised when the Volkswagen Passat responds to his gestures. This charming and relatable portrayal of childhood imagination not only garnered widespread attention but also fostered a sense of emotional connection with viewers across generations.ConclusionIn the ever-evolving landscape of marketing, emotional strategies have proven their staying power. By tapping into the depths of human experiences, emotions, and values, brands have the ability to forge lasting connections with their audiences. Whether through heartwarming narratives, social causes, nostalgia, user-generated content, or humor, these campaigns have left an indelible mark on our collective consciousness, reminding us that emotions are often the driving force behind consumer decisions and brand loyalty.-Jason Use My Amazon Associate Link Below To Make Purchases Thanks For Listening Everyone! Pay Pal DonationVenmo - @jason-Stclair-09262CashApp - $stclair316Amazon Associates LinkGovernment Grants Home PageAtheoz Podcast Home PageCommission Earnedhttps://www.instagram.com/jason_stclair/

เคยสงสัยไหมว่าทำไมบางครั้งเราถึงซื้ออาหารบางอย่าง ซื้อของบางชิ้นโดยไม่ได้ไตร่ตรองสรรพคุณรวมๆ และไม่คิดถึงเหตุผลมากนัก แม้จะรู้ว่าอาหารบางอย่างไม่ดีต่อสุขภาพ หรือมีราคาแพงเกินจริงก็ยังคงเลือกที่จะซื้อ อะไรคือสิ่งที่ทำให้เราเผลอควักกระเป๋าจ่ายเงินโดยไม่ทันตั้งตัว?  . คำตอบก็คือ ‘อารมณ์' ของเรานั่นเอง และด้วยอารมณ์เป็นสิ่งที่ทำให้ผู้บริโภคตัดสินใจซื้อสินค้าหนึ่งชิ้น กระทั่งอาหารหนึ่งจานได้ง่ายๆ แบบไม่ต้องคำนึงถึงความเป็นเหตุเป็นผล บ่อยครั้งเหล่าแบรนด์ต่างๆ จึงมักหยิบเรื่องของอารมณ์มาเป็นกลยุทธ์ในการทำการตลาด เพื่อเพิ่มยอดขายและดึงดูดลูกค้า . เพื่อให้เข้าใจเกี่ยวกับ Emotional Marketing มากขึ้น Podcast Bon Appétit EP.87 ตอนนี้ ‘มณีเนตร วรชนะนันท์' จึงอยากชวนทุกคนไปมาเจาะลึกกลยุทธ์การตลาดที่ว่าด้วยเรื่องของอารมณ์ผ่านแบรนด์ชั้นนำระดับโลก ไม่ว่าจะเป็น Red Bull หรือจะ McDonald's พวกเขามีวิธีทำการตลาดผ่านเรื่องอารมณ์จนทำให้คนตัดสินใจซื้อได้ยังไง และอะไรคือเหตุผลสำคัญที่เหล่าแบรนด์ควรทำ Emotional Marketing ตามไปฟังพร้อมกันได้เลย  Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready to revolutionize your marketing approach and drive authentic connections with your audience? Join me in this thought-provoking episode where I sit down with Randy Crane, renowned as the Fearless Marketer, to unravel the power of emotional marketing strategies. Discover the secrets behind creating genuine and lasting connections with your customers, as Randy shares his expert insights and practical steps to implement emotional marketing. We explore the transformative impact of storytelling, authentic testimonials, and the art of evoking genuine emotions to drive customer engagement and trust. Get ready to elevate your business's success by resonating with your audience on a profound level. Tune in now to uncover the strategies that will enhance your marketing approach and set your business apart. Keywords: emotional marketing, customer connections, storytelling, authentic testimonials, Fearless Marketer, marketing approach, customer engagement, genuine connections. Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support

Are you ready to revolutionize your marketing approach and drive authentic connections with your audience? Join me in this thought-provoking episode where I sit down with Randy Crane, renowned as the Fearless Marketer, to unravel the power of emotional marketing strategies. Discover the secrets behind creating genuine and lasting connections with your customers, as Randy shares his expert insights and practical steps to implement emotional marketing. We explore the transformative impact of storytelling, authentic testimonials, and the art of evoking genuine emotions to drive customer engagement and trust. Get ready to elevate your business's success by resonating with your audience on a profound level. Tune in now to uncover the strategies that will enhance your marketing approach and set your business apart. Keywords: emotional marketing, customer connections, storytelling, authentic testimonials, Fearless Marketer, marketing approach, customer engagement, genuine connections. Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support

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Step into an enlightening conversation about the delicate dance between emotion and marketing with Brian Gregory, the driving force behind the innovative "Yes Test".Leveraging his extensive experience in publishing, advertising, and agency work spanning over two decades, Brian has established a unique perspective on the psychology of brands and the crucial role of emotion in consumer decisions. This interview examines the principles underlying the Yes Test, delves into the intricacies of emotional marketing and explores the habits essential for business success. Entrepreneurs, brand managers, and marketing enthusiasts stand to gain invaluable insights, illuminating new ways for them to connect with customers, inspire trust, and foster growth.Here are the reasons why you should listen to the full interview:Learn how to utilize the Yes Test to comprehend the primal emotions driving your brand.Understand the dynamics of applying emotional triggers effectively throughout the customer journey in tandem with logical reasoning for brand success.Discover innovative habits to grow a successful business beyond conventional paradigms. Resources:The Yes Test, by Brian GregoryTrust: The Handshake of BusinessEmotive Branding: Touching Hearts to Move MindsInterview Highlights:Unraveling the "Yes Test" and the Primal EmotionBrian conceptualizes the Yes Test as a psychological tool for brand analysis. A primal emotion tied to a brand emerges upon the completion of this test. Navigating brand strategy without this basic emotional understanding equates to flying blind.Two Steps to a Successful Purchase: Emotional and Logical JustificationPairing a logical reason with an emotional impetus for purchase is crucial for success.Habits such as thinking outside the box can empower the growth of a successful business.Different emotional triggers are bound to different products; selling should be directed toward these intrinsic emotions.Emotional Transitions within the Customer Journey: The Lead-to-Commit ArcEmotional dispositions of customers vary at different stages in the journey.The primal emotion might initially attract customers and generate leads.But a secondary emotion could be the driving force that pushes them over the edge to actually commit."Take your customer journey and map out the emotionality of every moment in every stage. Understanding the shifts in customer emotionality can guide your product messaging, ultimately leading to successful deals."Departing Words: The Human Emotion and The New Learning CurveAcknowledges the enlightening discussion.Emphasizes the importance of learning about human emotions Suggests going above and beyond to realize what matters in the world."Start reading more about human emotions because school isn't going to teach it to you. Start learning what matters in the world."Support the show

Nothing puts the fun back in funeral like new and innnovative ways to bury your loved ones. Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for: A questionable business model The educational barrier to consumers SEO tactics for a new kind of funeral business Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.

This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Mike Caldwell. Feel stuck in your business and can't find the way out?  I had a chat with Mike Caldwell to reveal the emotional keys to business transformation.   Don't miss this chance to listen in to learn:-Why knowing your '4 Ds' can change your business game.-How to dig deep and find out what you really want.-The big fears that keep you from moving forward.-The secret to standing out in a crowded market. Tune in to unlock the emotional code to business success. You can't afford to miss this! Power Personality Quiz! http://winbacktimequiz.com/Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Mike Caldwell at:Website:  https://www.becausebusinessispersonal.com/?r_done=1Podcast: https://open.spotify.com/show/084E76YET1403FrZ4pFDpX?si=287f25518f2c4b5f Win The Hour Win The Day

In this episode, Dan connects with the founder of the Marketing Advisory Network, author of Unleash Possible, host of the Unleash Possible podcast, and most recently co-author (with Dan and 34 others) of The Most Amazing Marketing Book Ever, B2B powerhouse Samantha Stone. With a passion for complex problem-solving, Samantha shares powerful insights on the value of communicating effectively with your customers  B2B communication is strategic, and all too often, businesses make the mistake of thinking it just happens. In reality, it takes time, and as it turns out, it's one of the most intentional, strategic components of your entire business model. It takes effort to understand your customers, who they are, and what they need. Once you've done those things, it's time to activate them with a message that brings it all together and ignites something special.  Neither Dan nor Samantha pulls any punches in this episode as they dismiss myths about marketing and share eye-opening insights that will get your gears moving in the right direction. They also discuss her book entitled, “Unleash Possible: A Marketing Playbook that Drives B2B Sales.” When it comes to B2B marketing, chances are Samantha has been there and done that. Now, she wants to make sure you reach that same place and do it better. Here's what you can expect from the show:  Insightful exchanges on the nuances of B2B and B2C communication.  The power of networking and value of intimate networks of influencers and contacts. The need for marketers and creatives to be amongst one another for a nurturing experience. The B2B Experience: stories, reputations, trust, and getting to know your customers. Narrowing it down to find out who you can best serve. The flaw of spending your way to success and growth.  Sales can do things that marketing simply cannot … because marketing isn't always human.  Building sustainable customer relationships, not just securing a sale.  Sometimes you have to hold the hands of sales and show them the way.  The importance of managing internal stakeholders and understanding their “why”.  If everyone is focusing on the buyer, all the jobs become easier.  The remote workplace has changed the work-learning landscape.  Notable Quotes “Marketing, communications, whatever it is that we do, creativity, being curious, intellectual curiosity, they're all so common across leaders in the field, but they need a valve or safe space to let ideas fly.” – (9:16) – Dan “Good marketing, great education is emotional.” – (10:19) – Samantha “Just because you don't have the skill doesn't mean you can't get the skill.” – (22:24) – Dan “Businesses need to find niches that they can own and expand from.” – (28:50) – Samantha “Qualitative research is actually a little bit of a lost art.” – (36:44) – Samantha  “As human beings it is natural for us to put the most value on the product or service that is the hardest for us to deliver.” – (39:08) – Samantha “If we take the time to understand our customers, we'll build businesses that have sustainable growth.” – (1:12) Samantha About Dan Nestle  The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle (@dsnestle) / Twitter The Most Amazing Marketing Book Ever About Samantha Stone Samantha Stone is a forward thinker and true champion of B2B communications. She's the author of Unleash Possible: A Marketing Playbook that Drives B2B Sales and a leading contributor to the rapidly evolving world of marketing. A skilled researcher, highly sought after speaker and consultant, she's authored several successful go-to-market efforts, resulting in recognizable results for brands across the business spectrum. The founder of Marketing Advisory Network, the arch of her career has seen her become one of the most trusted voices in the B2B space. Most recently, she has developed on-demand courses focused on mastering the art of finding and using buyer insights. She is a member of Mark Schaefer's RISE Community and co-author (with Mark, Dan, and 33 others) of The Most Amazing Marketing Book Ever. Samantha Stone | LinkedIn Samantha Stone on Twitter - @Samanthastone Unleash Possible - The Website Unleash Possible - The Podcast Unleash Possible - The Book Samantha's On-Demand Buyer Insight Courses Timestamped summary of this episode 00:00:00 - Introduction, Host Dan Nestle introduces himself and his guest, Samantha Stone, a leading B2B marketing influencer and advisor. They discuss the challenges and rewards of B2B marketing. 00:04:29 - The Uprising and Rise Communities, Dan and Samantha discuss their attendance at the Uprising conference and their involvement in the Rise community. They talk about the importance of connecting with other marketing professionals and the value of in-person events. 00:08:35 - Emotional Marketing, Samantha and Dan discuss the emotional aspect of marketing and the importance of tapping into the human experience. They reflect on how the Uprising and Rise communities have provided a safe space to explore ideas and connect with others. 00:11:22 - The Value of Community, Dan and Samantha talk about the value of being part of a community and the benefits of engaging with other professionals. They discuss the Rise community's use of Discord and how it has become a valuable tool for learning and networking. 00:14:10 - From Economics to Marketing, Samantha shares her journey from studying economics in college to becoming a B2B marketing influencer and advisor. She discusses her passion for helping companies drive revenue through effective marketing strategies. 00:14:33 - Challenges of Public Policy, Samantha reflects on her love for policy and its challenges, but admits to being impatient. She discusses the slow pace of public policy and how it takes years to make an impact because it affects whole communities. 00:16:14 - From Sales to Marketing, Samantha talks about how she transitioned from channel sales to marketing. She discovered her love for marketing and how it allowed her to have a bigger impact. She also discusses the challenges she faced and how she learned as she went along. 00:19:34 - The Birth of Marketing Advisory Network, Samantha explains why she started the Marketing Advisory Network. She wanted to do what she loved without the baggage of internal politics clouding her judgment. She also talks about how she wrote her book to help people who couldn't afford her services. 00:22:29 - The Importance of People Skills, Samantha discusses the importance of people skills in marketing and sales. She talks about how she honed her people skills by being empathetic and understanding the sales team's perspective. She also emphasizes that anyone can learn people skills with practice and guidance. 00:27:18 - Unleashing Possible, Samantha talks about her book, Unleash Possible, and how it helps companies tap into their full potential. She emphasizes that companies often overlook the resources they have within their organization, such as people and processes. She also discusses the importance of convincing the world of your big opportunity when starting a business. 00:28:44 - The Importance of Narrowing Audience, To create traction, businesses need to find niches to own and expand from. Focusing on narrowing the audience helps to better understand who a business can best serve and prevent bringing in customers who aren't a great fit. 00:29:42 - Measuring Marketing Incorrectly, Boards, CEOs, and salespeople are obsessed with measuring marketing by the number of leads generated. This approach creates the wrong behavior and makes marketing focus on the wrong things. Instead, marketing should be held accountable for overall business metrics and growth. 00:33:00 - Spending Your Way into Success and Growth, Businesses too often try to spend their way into success and growth by running more ads and content syndication. However, they overlook referral activity, advocacy, and word of mouth, which are missed opportunities. Businesses need to experiment with these channels for better results. 00:36:48 - Qualitative Research, Qualitative research is critical for understanding why a buyer or a group of buyers likes a specific aspect of a product or service. It complements data by helping businesses understand what is essential to each buyer at each stage of the process. Salespeople are the best personalization engines for building emotional connections. 00:42:43 - The Role of Experienced Salespeople, Experienced salespeople instinctively know the buyer persona or the buyer data and can build emotional connections. However, they may not have the mechanism or incentive to share this data with their teammates or 00:43:46 - The Importance of Understanding Buyers, Samantha Stone emphasizes the importance of understanding buyers' needs. She explains that good salespeople do not waste time convincing someone to buy something they do not need. Stone believes it is crucial to earn the trust of salespeople and understand what drives them. 00:45:16 - Buyer Personas in Recruitment, Stone mentions her team's focus on the book "The New Rules of Marketing & PR" and creating buyer personas for recruitment. She notes the challenge of obtaining information from recruiters and emphasizes the need to tailor marketing materials to different learning styles. 00:47:11 - Building Relationships with Salespeople, The conversation shifts to the relationship between sales and marketing. Stone explains that salespeople are often hesitant to share data because they do not see any benefit. She recommends creating pilots to prove the effectiveness of marketing materials and building relationships with influential salespeople. 00:50:21 - Knowing Internal Stakeholders, Stone stresses the importance of understanding internal stakeholders, such as salespeople, and creating buyer personas for them. She emphasizes the need to recognize different personalities and learning styles and tailor marketing materials accordingly. 00:56:33 - Samantha Stone's New Learning Product, Stone introduces her new learning product, designed to help people who are new to the marketing field or transitioning to a new role. She notes the challenges of learning remotely and emphasizes the importance of staying up-to-date with the latest industry developments. 00:58:12 - Samantha's Transition to Creating a Self Paced Class, Samantha talks about her transition from providing custom training to creating a self-paced class. She shares that she wanted to make her workshop material accessible to a broader audience and that her course is video-based with exercises in a workbook to help participants apply the skills to their job. 00:58:59 - Buyer Insights Course, Samantha's first course is all about finding buyer insights and is heavy on qualitative research skills. The goal is to help more people understand how to do this kind of research, even if it's not their primary job. The course is designed to take the mystery out of conducting interviews and help people ask better questions. 01:01:00 - Understanding Buyers, Samantha emphasizes the importance of understanding buyers and the need to eliminate friction from the process. She shares a personal experience of how a company lost her as a customer because of the friction they put in the sales process. She believes that marketing is all about understanding people and that it's a good human skill to have. 01:02:44 - Simplifying the Process, Samantha talks about the importance of keeping things simple and removing obstacles for buyers. She believes in creating a frictionless process and removing unnecessary steps to make it easier for buyers. She believes that marketers need to constantly go through and try to eliminate friction points as they come up. 01:10:12 - Taking Time Off, Samantha talks about the importance of taking time off and making time for personal and family commitments 01:11:18 - Long-term thinking in business, farewells Show notes created in part with Capsho

Thank you for listening to the I Do Wedding Marketing Podcast. In this episode Nina interviews Renée Sabo on Emotional Marketing for Luxury Wedding Clients. Find Renée online! Websites: https://reneesabo.com/ https://www.urbansoireeboston.com/ https://www.urbansoireeboston.com/confettihourpodcast Facebook: https://www.facebook.com/Urban-Soir%C3%A9e-407494302917347 https://www.facebook.com/theconfettihour  Instagram https://www.instagram.com/urban_soiree/ https://www.instagram.com/theconfettihour/  LinkedIn: https://www.linkedin.com/in/renee-sabo-9a84a21b/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

Full post here: https://bit.ly/41f9efHWriting not resonating with your audience?Discover incredible tips for copy that sells and start connecting with customers on a deeper level.In this podcast episode, gain invaluable insight from conversion expert Talia Wolf about how to use emotions in your marketing copy effectively. You'll learn:How to identify audience pain points and use them to create language for copy that really convertsHow to use emotion to sell to your audience (without being manipulative or sounding like a door-to-door salesman)Strategies for testing which copy connects with your audience the bestEmotional copy helps you form deep, memorable connections that engage with readers on a personal level. Understanding your audience's needs and emotions is key to writing copy that converts.Chapters:0:00 - Intro6:30 - The Value Of Testing10:00 - The Relationship Between Emotion & Data13:21 - Avoiding Deception In Copy15:40 - How To Create A Call To Action21:15 - How To Leverage Relationships Through Copy (For More Conversions)25:00 - Connecting With Analytical Minds Through Emotion27:50 - The Future Of Emotional Copywriting31:20 - How To Optimize Copy39:15 - The Writing & Conversion Process51:55 - Final Thoughts

Happy Woo Wednesdays! I have a very special guest, Renee Sabo, named Best Wedding Planner by Boston Magazine. She is incredibly detailed oriented and personal with her clients! They all mean a great deal to her and she gives them the best client experience.I was on her podcast called The Confetti Hour for a while chatting about how to get on the preferred vendor list. I spill my most embarrassing wedding stories, it's so funny. Renee is also an educator like me. https://www.urbansoireeboston.com/mentoring-1Hot Topic today: Using Emotional Marketing to Attract your Ideal Luxury ClientConnect with Reneehttps://www.urbansoireeboston.com/podcast-2https://www.urbansoireeboston.com/https://www.instagram.com/urban_soiree/grab a free ticket for my Masterclass on January 31st " Fill your inbox with inquiries"https://www.getaheckyes.com/

In this episode, Benji talks to Jeff Biesman, the CMO at National Debt Relief and Reach Financial. Discussed in this episode: Simplifying the market message Understanding what motivates your buyers Collecting Insights from your audience Sponsors: If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

Today's Principle: When you can tie emotions and pain to multiple dimensions of your prospect's life, that opens the buying window

You know what they say, a way to a consumer's wallet is… through their heart? At least that's what emotional marketing expert Brian Gregory has found when creating Admanity's algorithm for The ADMANITY® Protocol. In this episode of Uncooked we're diving into the feelings behind the decisions we make and how technology can help us break down the emotions of our customers into a formula for marketing success. Some highlights of what we cover: Why finding the right formula is critical for marketing success How to trigger customer emotions in a positive way The power of the inner child when it comes to purchasing power How to use technology to build your branding toolbox FREE OFFER TO LISTENERS OF UNCOOKED: To get your own ADMANITY Brand Analysis on YOUR brand, all you have to do is request a FREE assessment. Simply write to info@admanity.com, say you're a listener of Uncooked and request one.  Please make sure we have your first name, last name and the email you'd like us to send the free link to.  Emails only please. We cannot send to social media profiles or text it.  Absolutely FREE.  NO Obligation. After your test is complete, you'll gain free access to your own brand's materials in your private, digital portal. You'll also gain access to over 200 million high-resolution stock photos that you can instantly download for just pennies on the dollar! About Brian Gregory: Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY's algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don't Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics. You can learn more about Brian and Admanity at www.admanity.com   Hey listeners✋

Welcome to Season 2 of the Internet Kids Podcast! To learn more about our NFT project, how you can get Internet Kids clothing, come to our live events, and more join the discord here or at the link in our bios on Twitter: https://discord.gg/9xPqgrYRUR.In this episode, we talked to our boy Kobe Gatsby. Kobe has been growing ecommerce brands on Shopify for years and sharing what he know about marketing on Twitter along the way. Kobe is great at using marketing psychology to capture his audience and get them to convert.You can find him on twitter at @kobegatsby and you can connect with us at @harryswalesbiz and @benhbader on twitter.

In this week's episode, Ryan and Reiley break down...Spirits company, Brown-Forman's Cheers to the Host campaign is taking off.Listen to see how Brown-Forman is bringing the party inside this holiday season and what you can take away from their marketing strategy.Visit Cheers to the Host to learn more!Starbucks pushes their mobile app.Encouraging contactless order, pick-up, and rewards.Starbucks linking social media platforms to increase mobile engagement.Etsy's marketing strategy: The power of a meaningful gift.Etsy pushes their products as a worthwhile investment vs products that are cheaply made.Listen to learn how your business can use similar emotional strategies to increase product sales.Social Media News Breakdown:LinkedIn engagement: The number of users on LinkedIn increases.Facebook: SMB shopping platforms becoming easier.How-to live stream your products.How-to engage with your community.New Snapchat tools:Snapchat users can now use their Snap cameras to find nutritional information.If you enjoyed this episode, share and subscribe! When you share the episode, tag us on Instagram @the.rad.cast for a shoutout | For more marketing tips, tricks and lifestyle motivation, follow our host on Instagram @ryanalford | Visit our website to get in touch with us and to hear more episodes theradcast.com