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Why do so many businesses fear AI, and how can they use it to enhance critical thinking?In this episode of The Hard Corps Marketing Show, I sat down with Chad Sanderson, Co-Founder and Minister of Mavericks at DeepHumanX. Chad shares his expertise on how Marketing leaders can implement AI and leverage it to improve decision-making and critical thinking in their workflows.Chad breaks down the importance of adopting AI without losing the human element. He discusses how over-reliance on AI can hinder critical thinking and offers insights on how organizations can empower employees with structured training to use AI tools effectively.In this episode, we cover:The role of AI in enhancing critical thinking and decision-makingHow businesses can empower employees with structured AI trainingThe importance of selecting the right AI tools for the right tasksHow to avoid the "delusion effect" and maintain a "human in the loop" approachIf you're ready to unlock AI's potential while keeping critical thinking front and center, this episode is packed with actionable strategies you won't want to miss!
In this episode of The Data Engineering Show, host Benjamin and co-host Eldad are joined by Chad Sanderson, CEO and co-founder of Gable AI to discuss the revolution of data quality and governance, the importance of understanding data flow and the processes that help organizations manage their data more effectively.
Join us as we catch up with Chad Sanderson and Mark Freeman from Gable, live from Big Data London. Discover Chad's insights from his well-attended talk and why the data scene in London has everyone buzzing. We're diving deep into the concept of shifting data quality left, ensuring upstream data producers are as invested in data governance, privacy, and quality as their downstream counterparts. Chad and Mark also give us a sneak peek into their upcoming O'Reilly book on Data Contracts, complete with the charming Algerian racer lizard as its symbolic mascot. In this engaging conversation, Chad and Mark offer practical advice for data operators ready to embark on the journey of data contracts. They emphasize the importance of starting small and nurturing a strong cultural initiative to ensure success. Listen as they share strategies on engaging leadership and fostering a collaborative environment, providing a framework not just for implementation but also for securing leadership buy-in. This episode is packed with expert advice and real-world experiences that are a must-listen for anyone in the data field.John Kutay chimes in with examples of innovative data operators such as George Tedstone deploying Data Contracts at National Grid. Data Contracts and shifting data quality left will certainly be an area that many data teams prioritize as their workloads become increasingly operational. Download a preview of 'Data Contracts' here.Learn more about Gable.Follow Chad Sanderson on LinkedIn.Follow Mark Freeman on LinkedIn.What's New In Data is a data thought leadership series hosted by John Kutay who leads data and products at Striim. What's New In Data hosts industry practitioners to discuss latest trends, common patterns for real world data patterns, and analytics success stories.
Join us at our first in-person conference on June 25 all about AI Quality: https://www.aiqualityconference.com/ Chad Sanderson is passionate about data quality, and fixing the muddy relationship between data producers and consumers. He is a former Head of Data at Convoy, a LinkedIn writer, and a published author. He lives in Seattle, Washington, and is the Chief Operator of the Data Quality Camp. Huge thank you to @amazonwebservices for sponsoring this episode. AWS - https://aws.amazon.com/ MLOps podcast #226 with Chad Sanderson, CEO & Co-Founder of Gable, The Rise of Modern Data Management. // Abstract In this session, Chad Sanderson, CEO of Gable.ai and author of the upcoming O'Reilly book: "Data Contracts," tackles the necessity of modern data management in an age of hyper iteration, experimentation, and AI. He will explore why traditional data management practices fail and how the cloud has fundamentally changed data development. The talk will cover a modern application of data management best practices, including data change detection, data contracts, observability, and CI/CD tests, and outline the roles of data producers and consumers. Attendees will leave with a clear understanding of modern data management's components and how to leverage them for better data handling and decision-making. // Bio Chad Sanderson, CEO of Gable.ai, is a prominent figure in the data tech industry, having held key data positions at leading companies such as Convoy, Microsoft, Sephora, Subway, and Oracle. He is also the author of the upcoming O'Reilly book, "Data Contracts” and writes about the future of data infrastructure, modeling, and contracts in his newsletter “Data Products.” // MLOps Jobs board https://mlops.pallet.xyz/jobs // MLOps Swag/Merch https://mlops-community.myshopify.com/ // Related Links AWS Trainium and Inferentia: https://aws.amazon.com/machine-learning/trainium/ https://aws.amazon.com/machine-learning/inferentia/ --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Chad on LinkedIn: https://www.linkedin.com/in/chad-sanderson/
Shawn "The Brawn" David joins Shiva to discuss all things bots in CRO and Experimentation. Specifically, what exactly is the difference between AI and Automation, what is exaggerated in AI/CRO, and where can we intelligently use the bots to give CROs' exoskeletons'. Plus, what are some red flags in vendors who sell AI CRO, and how to suss out if their tools are legit, or shit. (00:00) Episode Start (04:39) Exploring the Limits and Potential of AI in CRO (13:05) AI in CRO - What is Hype, What is Reality? (20:27) Harnessing AI for Efficiency, Not Replacement (34:07) Shit You Need to Know (Chad Sanderson) Go check out Shawn's company here: https://automatetowin.com/ Go check out all the CRO best practices here: https://crobestpractices.com/ And go check out Chad Sanderson's post here: https://tinyurl.com/FromAtoBChad
Highlights from this week's conversation include:Chad's background and journey in data (0:46)Importance of Data Supply Chain (2:19)Challenges with Modern Data Stack (3:28)Comparing Data Supply Chain to Real-world Supply Chains (4:49)Overview of Gable.ai (8:05)Rethinking Data Catalogs (11:42)New Ideas for Managing Data (15:16)Data Discovery and Governance Challenges (18:51)Static Code Analysis and AI Impact on Data (24:55)Creating Contracts and Defining Data Lineage (27:31)Data Quality Issues and Upstream Problems (32:32)Challenges with Third-Party Vendors and External Data (34:29)Incentivizing Engineers for Data Quality (40:28)Feedback Loops and Actionability in Data Catalogs (45:30)Missing metadata (48:57)Role of AI in data semantics (50:27)Data as a product (54:26)Slowing down to go faster (57:38)Quantifying the cost of data changes (1:01:24)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
Excited to share our latest episode of the Data Chaos Podcast, featuring none other than the visionary CEO of Gable.ai, Chad Sanderson!
You can't make good decisions without quality data - whether those be decisions about pricing models, marketing budgets, or website performance. Garbage in, garbage out, as they say. But how do we ensure the data quality? Chad Sanderson joined us to answer this question. Chad is the CEO and Co-Founder of Gable - a startup that some have called the “GitHub for data” - a collaboration, communication, and change management platform for data teams. I've you've ever wanted to learn more about data contracts, and how they can ensure your data quality, this episode is for you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/measure-up/message
Data Futurology - Data Science, Machine Learning and Artificial Intelligence From Industry Leaders
This week on the Data Futurology podcast, we host Chad Sanderson, the Chief Operator of Data Quality Camp. Over the ten years Sanderson has been involved in data, he has held key roles in companies including Convoy, a late-stage freight technology company, and Microsoft, where he worked on the AI platform team. Sanderson's experience with these companies made him realise that there was a need for a platform where data specialists could come together and discuss strategies for maintaining high-quality data in their organisations. His group, Data Quality Camp, has since attracted nearly 8,000 members, and has become a real meeting place to discuss everything from the technical implementation of a data strategy, through to helping members find work in an increasingly dynamic and disrupted workplace environment. On the podcast, Sanderson highlights the strategies he has seen to deliver high-quality data environments, some of the traps and pitfalls to avoid, and how data specialists can better engage with and gain buy-in from the other lines of business within the organisation. For insights direct from someone at the heart of the data quality conversation, don't miss this in-depth conversation with Chad Sanderson. Join the Data Quality Camp on Slack (https://dataquality.camp/slack) Connect with Chad: https://www.linkedin.com/in/chad-sanderson/ Thank you to our sponsor, Talent Insights Group! Join us for our next events: Advancing AI and Data Engineering Sydney (5-7 September) and OpsWorld: Deploying Data & ML Products (Melbourne, 24-25 October): https://www.datafuturology.com/events Join our Slack Community: https://join.slack.com/t/datafuturologycircle/shared_invite/zt-z19cq4eq-ET6O49o2uySgvQWjM6a5ng --- Send in a voice message: https://podcasters.spotify.com/pod/show/datafuturology/message
Highlights from this week's conversation include:Chad's background in data (2:10)Breaking down data quality (4:02)Semantic and logical layers of data (10:04)What are data contracts and how do they work? (17:41)Implicit contracts at companies (24:01)Where do data contracts fit in data infrastructure? (28:14)The value of data contracts to the producer and consumer (31:18)Tools needed in effective data contracts (46:13)The importance of community in data quality (50:53)Getting connected to Data Quality Camp (1:00:55)Final thoughts and takeaways (1:01:53)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
In this bonus episode, Eric and Kostas preview their upcoming conversation with Chad Sanderson of Data Quality Camp.
WARNING: This episode contains detailed discussion of data contracts. The modern data stack introduces challenges in terms of collaboration between data producers and consumers. How might we solve them to ultimately build trust in data quality? Chad Sanderson leads the data platform team at Convoy, a late-stage series-E freight technology startup. He manages everything from instrumentation and data ingestion to ETL, in addition to the metrics layer, experimentation software and ML. Prukalpa Sankar is a co-founder of Atlan, where she develops products that enable improved collaboration between diverse users like businesses, analysts, and engineers, creating higher efficiency and agility in data projects. For full show notes and to read 6+ years of back issues of the podcast's companion newsletter, head to https://roundup.getdbt.com. The Analytics Engineering Podcast is sponsored by dbt Labs.
Business users must be able to communicate their data needs quickly without writing code. This is the idea of the semantic warehouse. But how do you build one? Join me as I learn from Chad Sanderson, Head of Data at Convoy. You can follow Chad on https://www.linkedin.com/in/chad-sanderson/ (LinkedIn). Episode page https://www.discoveringdata.com/podcast/episode-046 (https://www.discoveringdata.com/podcast/episode-046) Data Products Substack If you want to learn about data products I highly recommend subscribing to Chad's Substack here: https://dataproducts.substack.com/ (https://dataproducts.substack.com/) For Brands We publish conversations with industry leaders to help practitioners create more business outcomes. Explore all the ways to tell your data story here https://www.discoveringdata.com/brands (https://www.discoveringdata.com/brands). For sponsors Want to help educate the next generation of data leaders? As a sponsor, you get to hang out with the very in the industry. Want to see if you are a match? Apply now: https://www.discoveringdata.com/sponsors (https://www.discoveringdata.com/sponsors) For Guests Great episodes start with a clear transformation. Pitch your idea here https://www.discoveringdata.com/guest (https://www.discoveringdata.com/guest).
Let's get ready to rumble! What are data contracts? Do we need them? Come ringside for this exhibition match as Chad Sanderson (pro data contract) vs Ethan Aaron (anti data contract) go toe-to-toe and spar about the merits of data contracts. Originally streamed live on LinkedIn and YouTube.
MLOps Coffee Sessions #117 with Chad Sanderson, Head of Product, Data Platform at Convoy, Data Engineering for ML co-hosted by Josh Wills. // Abstract Data modeling is building relationships between core concepts within your data. The physical data model shows how the relationships manifest in your data environment but then there's the semantic data model, the way that entity relationship design is extracted away from any data-centric implementation. Let's do the good old fun of talking about why data modeling is so important! // Bio Chad Sanderson is the Product Lead for Convoy's Data Platform team, which includes the data warehouse, streaming, BI & visualization, experimentation, machine learning, and data discovery. Chad has built everything from feature stores, experimentation platforms, metrics layers, streaming platforms, analytics tools, data discovery systems, and workflow development platforms. He's implemented open source, SaaS products (early and late-stage) and has built cutting-edge technology from the ground up. Chad loves the data space, and if you're interested in chatting about it with him, don't hesitate to reach out. // MLOps Jobs board https://mlops.pallet.xyz/jobs MLOps Swag/Merch https://mlops-community.myshopify.com/ // Related Links https://odsc.com/speakers/scaling-machine-learning-with-data-mesh/ https://docs.google.com/presentation/d/1rVtltHkRkP_JaGZdkAS3U_SXfr5Gg-RP980FKXh0YNU/edit?usp=sharing Josh Wills will be teaching a course on Data Engineering for Machine Learning in September here: https://www.getsphere.com/ml-engineering/data-engineering-for-machine-learning --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Josh on LinkedIn: https://www.linkedin.com/in/josh-wills-13882b/ Connect with Chad on LinkedIn: https://www.linkedin.com/in/chad-sanderson/ Timestamps: [00:00] Introduction of the new co-host Josh Wills [00:54] Introduction to Chad Sanderson [01:46] Josh will lead a course for Machine Learning in mid-September [02:16] Data modeling blog post of Chad [06:10] Idea of Strategy [09:40] Modern cloud data warehouses [17:01] Layering on contracts [20:38] Scaling at larger companies [25:30] Carrot-stick strategy [34:27] Second and third-order effects [39:53] Stockholm Syndrome [41:22] Quality checks at Slack [45:28] Success in two main ways according to Chad [47:35] Completely and utterly different universes [53:42] Product use case to push semantic events [56:00] Pattern of analysis of the sequence of events [57:23] Wrap up
Chad Sanderson is the Head of Data at Convoy. He is a scout for Sequoia Capital investing in ML and data startups. He has previously been a scout for Cowboy Ventures and Innovation Endeavors. He's been an advisor to Tola Capital and an LP to Essence Venture Capital. He is a prolific builder of products. And has built everything from feature stores, experimentation platforms, streaming platforms, data discovery systems, and workflow development platforms.In this episode, we cover a range of topics including:- Modern data stack- How he identifies great ML startups- Being a scout for Sequoia Capital- Investment themes in ML and data- Data modeling- Data collaboration tools
Offerring Amazon vouchers for discounts? Trying to book in the follow up call before the first call has even ended? Booking a demo for a company that you just want to sell too? Forget about gimmicks, techniques, or manoeuvres. Effective selling is actually much simpler… and the secret lies in neuroscience. To share more, we're joined by Moeed Amin, Director & Founder of Proverbial Door, a consultancy that helps B2B companies and sales professionals improve their performance by a minimum of 50% in six month. We cover the role of trust, obsession and neuroscience in sales. Join us as we discuss: What makes trust so impactful in the sale process Why you need to be buyer-obsessed The 7 characteristics of a trustworthy person Now that you know the power of trust and how to build it… it's time to learn how to build authenticity and maximise the return on your content marketing, check out the full list of episodes here: The B2B Revenue Executive Experience. Listening on a desktop & can't see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
In this week's episode of Data Unlocked, Jason sits down with Chad Sanderson, the Head of Data Platform at Convoy.Early in his career, Chad worked in big data with some well-known international names such as Microsoft, Subway, and Sephora.For the last three years, he's been working in Convoy, a digital freight network (more on that in the episode) that focuses on owning the entire data pipeline for a complex freight life cycle. And that means everything, from events instrumentation to data storage to applications building.Convoy has worked with enterprise brands like Unilever, P&G, and LG Electronics.In this episode, Chad discusses the challenges around how data is applied, how businesses can make the most out of their data, the people and processes that drive the data systems, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Chad (00:43)What we're seeing in the market (01:39)Translating challenges into data requirements (08:52)Better processes for better data outcomes (15:42)Simplicity is the key to adoption (24:26)One final question (27:20)Additional Resources:Get in contact with Chad here.Learn more about Convoy here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!
Today I chat with Chad Sanderson, Head of Product for Convoy's data platform. I begin by having Chad explain why he calls himself a “data UX champion” and what inspired his interest in UX. Coming from a non-UX background, Chad explains how he came to develop a strategy for addressing the UX pain points at Convoy—a digital freight network. They “use technology to make freight more efficient, reducing costs for some of the nation's largest brands, increasing earnings for carriers, and eliminating carbon emissions from our planet.” We also get into the metrics of success that Convoy uses to measure UX and why Chad is so heavily focused on user workflow when making the platform user-centered. Later, Chad shares his definition of a data product, and how his experience with building software products has overlapped with data products. He also shares what he thinks is different about creating data products vs. traditional software products. Chad then explains Convoy's approach to prototyping and the value of partnering with users in the design process. We wrap up by discussing how UX work gets accomplished on Chad's team, given it doesn't include any titled UX professionals. Highlights: Chad explains how he became a data UX champion and what prompted him to care about UX (1:23) Chad talks about his strategy for beginning to address the UX issues at Convoy (4:42) How Convoy measures UX improvement (9:19) Chad talks about troubleshooting user workflows and it's relevance to design (15:28) Chad explains what Convoy is and the makeup of his data platform team (21:00) What is a data product? Chad gives his definition and the similarities and differences between building software versus data products (23:21) Chad talks about using low fidelity work and prototypes to optimize solutions and resources in the long run (27:49) We talk about the value of partnering with users in the design process (30:37) Chad talks about the distribution of UX labor on his team (32:15) Quotes from Today's Episode Re: user research: "The best content that you get from people is when they are really thinking about what to say next; you sort of get into a free-flowing exchange of ideas. So it's important to find the topic where someone can just talk at length without really filtering themselves. And I find a good place to start with that is to just talk about their problems. What are the painful things that you've experienced in data in the last month or in the last week?" - Chad Re: UX research: I often recommend asking users to show you something they were working on recently, particularly when they were having a problem accomplishing their goal. It's a really good way to surface UX issues because the frustration is probably fresh. - Brian Re: user feedback, “One of the really great pieces of advice that I got is, if you're getting a lot of negative feedback, this is actually a sign that people care. And if people care about what you've built, then it's better than overbuilding from the beginning.” - Chad (11:30) “What we found [in our research around workflow], though, sometimes counterintuitively, is that the steps that are the easiest and simplest for a customer to do that I think most people would look at and say, ‘Okay, it's pretty low ROI to invest in some automated solution or a product in this space,' are sometimes the most important things that you can [address in your data product] because of the impacts that it has downstream.” - Chad Re: user feedback, “The amazing thing about building data products, and I guess any internal products is that 100% of your customers sit ten feet away from you. [...] When you can talk to 100% of [your users], you are truly going to understand [...] every single persona. And that is tremendously effective for creating compelling narratives about why we need to build a particular thing.” - Chad “If we can get people to really believe that this data product is going to solve the problem, then usually, we like to turn those people into advocates and evangelists within the company, and part of their job is to go out and convince other people about why this thing can solve the problem.” - Chad Links: Convoy: https://convoy.com/ Chad on LinkedIn: https://www.linkedin.com/in/chad-sanderson/ Chad's Data Products newsletter: https://dataproducts.substack.com
Brands aren't created out of thin air. They already exist. It's all about finding Michelangelo's David in the stone; chipping away at what a client thinks a brand is to find out the true story without focusing on the gimmicky hacks. Today's guest, Bobby Gillespie, Founder & Principal at Propr Design, talked about how Propr helps their clients get the reputation they deserve, not necessarily the reputation they want through strategic brand building and storytelling. Join us as we discuss: Why having a brand strategy focused on future customers is essential What to avoid when building a brand story How to measure a brand for an accurate return on investment Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business's competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. Listening on a desktop & can't see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
The Old Way: The client comes to the marketing and PR agency looking for promotional opportunities. The agency sprays content, prays that it works and doesn't do much else. The New Way: The client comes to the marketing and PR agency looking for promotional opportunities. The agency dives deep, learns all they can, creates strategic roadmaps for success not only for their client but for the agency and becomes a powerhouse of success. This is the way. The customer journey is the most important aspect of putting together a successful campaign. From the first “hello” to every interaction after, how do you ensure that your customer's brand has relevance, authenticity and purpose? Today's guest, Jeff Risley, Chief Growth Officer for Saxum, talked about investing in marketing and PR in order to get a maximum return on investment through sales. Join us as we discuss: How to build credibility with your customers How customer success and service builds into revenue optimization Why creating a lockstep approach to sales and marketing is essential Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business's competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. Listening on a desktop & can't see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
You have what seems like a really mundane decision to make: You're in charge of upgrading outdated software for your organization and, for some reason, figuring out what to purchase has you jitterier than Big Bird at a Cats showing. Whatever you get, it has to be the best. In a blind panic, you sign up for every free trial known to man. Luckily, you find a pristine masterpiece of software that is sure to solve every conceivable problem in the multiverse. It worked out for one simple reason: It's l because, sometimes, quantity is the fastest path to quality. And that's especially true for content marketing. That's one of the many insights today's guest, content-marketing wizard James Scherer has picked up throughout his career to VP of Growth at Codeless — insights he brings into the show to help us demystify content marketing. Join us as we discuss: The “pillar and post” content methodology AI in content marketing Content analytics Quality vs. quantity Building a solid marketing function in the real world Now that you know how to, are you ready to learn how to conduct killer marketing tests or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. Listening on a desktop & can't see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
Elliot Trabac est Lead Analytics Engineer de Gorgias, le logiciel qui permet aux e-commerçants d'offrir une expérience de support client exceptionnelle grâce à une centralisation des informations et à de l'automatisation.Gorgias a environ 10 000 clients, ils sont 200 collaborateurs et une 20aine en Data.Dans cet épisode, Elliot nous parle de son plus gros challenge des dernières années : la migration vers la Modern Data Stack et la réorganisation associée. Ils nous explique quelles étaient les limites de l'ancienne stack, il nous détaille la phase de planification, la mise en place d'outils d'observabilité et d'accessibilité et surtout, il nous raconte comment ils ont embarqué toute l'équipe data dans cette migration.Si vous aimez le podcast et que vous souhaitez me soutenir, laissez-moi 5 étoiles et un avis sur Apple Podcast et surtout parlez-en à vos collègues ou vos proches qui s'intéressent à la data.Merci et bonne écoute !---On en parle dans l'épisode :
Brand is what people say when you walk out of a room. So how do you control the conversation when you're not there to hear it? Today's guests, Chris Smith, Chief Revenue Officer (CRO), and Matt Richards, Chief Marketing Officer (CMO) at Aqua Security, talked about the strategic ecosystem of sales and marketing and how they have to work together to win. Join us as we discuss: Why working together for a shared goal is important What should and shouldn't be measured for ROI Why empathy over ego is the key to success Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business's competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. Listening on a desktop & can't see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
No matter how many times you do something successfully, there is always room for new approaches that elevate success to the next level — whether that's finding the perfect way to help clients scale their business with an easy-to-follow and consultative sales framework… or the perfect new hosts to carry everyone's favorite sales podcast into the future. Today, I'm joined by two guests who are so fantastic, I've decided to hand the keys to the show over to them. Seriously — after nearly 250 episodes, I'm passing the torch to Carlos Nouche and Lisa Schnare, who join the show to share everything you need to choose the perfect sales methodology for your business. We discuss: When an organization needs to adopt a sales methodology How to find the perfect vendor for your organization's needs Why Lisa and Carlos are the perfect hosts to succeed me As you'll hear, you are in great hands with Carlos and Lisa, but I do want to thank you for your loyalty throughout the past 250 or so episodes you've spent listening to my voice. Until next time, I wish you nothing but the greatest success. — Chad Sanderson, Managing Partner at ValueSelling Associates. Now that you know how to find the winning sales methodology, are you ready to learn how to conduct killer marketing tests or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.
No matter how many times you do something successfully, there is always room for new approaches that elevate success to the next level — whether that's finding the perfect way to help clients scale their business with an easy-to-follow and consultative sales framework… or the perfect new hosts to carry everyone's favorite sales podcast into the future. Today, I'm joined by two guests who are so fantastic, I've decided to hand the keys to the show over to them. Seriously — after nearly 250 episodes, I'm passing the torch to Carlos Nouche and Lisa Schnare, who join the show to share everything you need to choose the perfect sales methodology for your business. We discuss: When an organization needs to adopt a sales methodology How to find the perfect vendor for your organization's needs Why Lisa and Carlos are the perfect hosts to succeed me As you'll hear, you are in great hands with Carlos and Lisa, but I do want to thank you for your loyalty throughout the past 250 or so episodes you've spent listening to my voice. Until next time, I wish you nothing but the greatest success. — Chad Sanderson, Managing Partner at ValueSelling Associates. Now that you know how to find the winning sales methodology, are you ready to learn how to conduct killer marketing tests or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.
Bill Inmon and Chad Sanderson join the show to chat about modern data products, the problems that haven't changed in data, the current state of data warehousing, Bill's original insight into the data warehouse, and much more! Two data legends you don't wanna miss! #dataengineering #datawarehouse #dataproducts
You've been doom-scrolling through your social media feed far too often lately and somewhere along the way, between silently refereeing flat- and hollow-earth arguments and signing petitions to bring back Knight Rider, you come across an obnoxiously immature joke that has you in stitches. Later, in a quiet moment before a meeting, your manager overhears you tell the joke — he cracks up. You're instantly his new favorite. Filled with confidence, you try it on your CEO a couple days later… and she fires you on the spot. You tested it and it worked; how could everything go so wrong? Today's guest, Tim Parkin, Presiden t at Parkin Consulting, says this is a trap most marketers fall into when it comes to testing — without understanding why something works, they fail to gain the deeper insights from testing that can truly transform their business. In this episode, he shares: How to go beyond simple A/B testing and gain deeper insights Why most marketers get testing wrong How to set yourself up for testing success Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business's competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience. Listening on a desktop & can't see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
You don't know when it started, but you're pretty sure you've reached a point in your business where you've stopped growing. Much like that ill-fated folk duo you started in college, you're going through the motions, but you're stuck running on fumes (and not the kind your audience reeks of). If you need to gain an edge, which approach do you think is more effective: being Simon or being Garfunkel? Whether you're a folk musician or a B2B Executive, you'll never get ahead by being second-best. That's why today I'm speaking with Jose Palomino, Founder and CEO of Value Prop Interactive and host of The Revenue Throughput Podcast, to find out how to hone the competitive edge you need to cut through your rivals and win consistently. In this episode, we discuss: What a competitive edge is and why it matters Why many companies already have an edge they're unaware of Why you need to really know how your customers think today (and not 15 years ago) Now that you know how to hone your business's competitive edge, are you ready to learn how to use data to prevent revenue leaks in your business or build trust and confidence with your content strategy? Check out the full list of episodes: The B2B Revenue Executive Experience. Listening on a desktop & can't see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
Imagine sitting down at a restaurant. Your food is already on the table, and the waiter hands you a menu of different dishes and silverware you can use to consume your meal. That's a completely backwards experience, but it's kind of how data architecture works today. We have our data in cheap storage, and then we purchase software that helps us consume it. Is this also wrong? In this special episode, Tim and Juan are joined by Chad Sanderson, Head of Product, Data Platform at Convoy, to discuss whether or not we're incorrectly architecting our modern data stack. This episode will also feature: Lessons learned from Amazon and Facebook on building services before data How to align your data team with business goals Getting data architecture right often requires paying down legacy debt. What's something you recently purchased that you maybe shouldn't have?
In this special episode, Tim and Juan are joined by Chad Sanderson, Head of Product, Data Platform at Convoy, to discuss whether we're incorrectly architecting our modern data stack. This Takeaway episode will feature the summary of the upcoming episode.
Your company has just launched its newest innovation — it's gonna change the world! If you can successfully bring it to market, that is. So, naturally, you've consulted a Druid priestess, a sorcerer from Des Moines and Deepak Chopra to make sure everything goes smoothly. You've read the augers, but they were murky (“Reply hazy, try again”). Before you delve into more alternative forms of divination, what if we told you there was an easier way? Well, if you ask today's guest, Patrick Baynes, CEO of Nerdwise, he'll tell you that you're overthinking it. Forming your GTM strategy doesn't take black magic; it just takes a little organization and preparation. Join us as we discuss: The best approach to planning a GTM strategy When and when not to use automation How to get sales and marketing to hold hands and skip along Now that you know the secrets to refereeing the battle between sales and marketing, are you ready to learn more about post- pandemic selling or the B2B buyers' journey? Check out the full list of episodes: The B2B Revenue Executive Experience.
You wake up after a night on the town. As you fumble for coffee and relearn the English language, images of last night flash by. You don't remember everything, but you're sure that every eye was fixed on your sweet dance moves. That is… until you see the video your friend sent you of you shuffling around and zombie-rawring strangers to Thriller. Wouldn't it be great to always know how others see you? Today, we're talking about brand tracking with Angeley Mullins, CMO & CGO at Latana Brand Tracking, to find out how you can gain the context to push your branding to the next level. Join us as we discuss: How brand tracking goes beyond data-driven marketing to provide true context The pitfalls of forgoing brand tracking The importance of authenticity in branding Now that you know the secrets to brand tracking, are you ready to referee the battle between sales and marketing or learn more about post- pandemic selling? Check out the full list of episodes: The B2B Revenue Executive Experience .
Your quest is to navigate the ever-changing martech landscape, find meaningful data, and turn it into actionable, profitable strategy. Easy! Oh, there's one tiny catch: Your marketers and sellers will need to become data scientists too — in all of that imaginary free time they have. There has to be a better way, right? Luckily our guest, Brian Walker, President at Statwax, is an expert at helping brands identify the metrics they need and create a single, powerful thread that gets everyone on the same page. Join us as we discuss: Improving impact while squeezing marketing dollars The volatile Venn diagram of sales and marketing Building a content strategy that sales can truly utilize You don't have to be a data scientist to manipulate it successfully Now that you know the secrets to refereeing the battle between sales and marketing, are you ready to learn more about post- pandemic selling or the B2B buyers' journey? Check out the full list of episodes: The B2B Revenue Executive Experience.
You're in college in the mid-80s and you have a choice: Study for that final exam in electronics you need an A in to get your custom-pager business off the ground or join all your friends piling into that old VW van that runs on Doritos and paternal disappointment and head to the Winger concert. You make the responsible career choice, but the next day, you see the blurry Polaroids of your friends partying backstage… Well, you've never felt so excluded. What if we could hold events where nobody feels left out? According to today's guest, Julius Solaris, VP of Marketing Strategy, Events at Hopin, we can — and it comes down to hybrid events Join us as we discuss: How COVID has changed events permanently The value that hybrid events can deliver your organization How to get started with hybrid events Now that you know the secrets to honing your hybrid-event strategy, are you ready to learn more about post-pandemic selling or the B2B buyers' journey? Check out the full list of episodes: The B2B Revenue Executive Experience.
MLOps Community Meetup #93! Two weeks ago, we talked to Chad Sanderson, Trustworthy Data for Machine Learning. //Abstract The most common challenge for ML teams operating at scale is data quality. In this talk, Chad discusses how Convoy invested in a large-scale data quality effort to treat data as an API and provide a data change management surface to enable trustworthy machine learning. // Bio Chad Sanderson is the Product Lead for Convoy's Data Platform team, which includes the data warehouse, streaming, BI & visualization, experimentation, machine learning, and data discovery. Chad has built everything from feature stores, experimentation platforms, metrics layers, streaming platforms, analytics tools, data discovery systems, and workflow development platforms. He's implemented open source, SaaS products (early and late-stage) and has built cutting-edge technology from the ground up. Chad loves the data space, and if you're interested in chatting about it with him, don't hesitate to reach out. // Related links ----------- ✌️Connect With Us ✌️------------- Join our Slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, Feature Store, Machine Learning Monitoring and Blogs: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Chad on LinkedIn: https://www.linkedin.com/in/chad-sanderson/
For almost two years, you've heard everything under the sun be described as the new normal. Everything from unconvincing Zoom backgrounds to stockpiling so much toilet paper that Charmin sends the mean bears they don't show in the commercials to your house The new normal is that the world has completely changed. So, why is your sales team so eager to get back to their old normal? Today, I'm speaking with Cherilynn Castleman, Managing Partner at CGI Executive Coaching and author of What's in the CARDS?, to find out how to navigate the complexities of post-pandemic selling. Join us as we discuss: The ins and outs of post-pandemic selling The difference between strategic account management and executive selling Social styles and how you can incorporate them into your selling Now that you know the secrets to post-pandemic selling, are you ready to learn more about the B2B buyers' journey, or how to use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.
Provided as a free resource by DataStax https://www.datastax.com/products/datastax-astra?utm_source=DataMeshRadio (AstraDB) In this episode, Scott interviews Chad Sanderson, Head of Product: Data Platform at Convoy. This episode is part of our continuing series on data contracts and related topics. Chad covers a lot of the challenges relative to data quality, both in maintaining quality and in the challenges poor quality data can cause a company that is heavily reliant on data. Chad also shares his tale of trying to implement data mesh at Convoy via a large-scale https://blog.octo.com/en/how-to-deal-with-an-inverse-conway-maneuver-a-talk-by-romain-vailleux-at-duck-conf-2021/ (inverse Conway Maneuver). Chad covered 4 categories of data quality pain, which he calls the "4 Horseman of Data Quality" in https://www.linkedin.com/posts/chad-sanderson_data-metadata-analytics-activity-6886713385065566208-fNNy (this post): Omission - metadata is missing; no tool out today that solves the omission problem, so users have to bounce between too many tools to try to figure out data specifics like where it came from, the specific meaning, what it's trying to convey, etc. Waste: growth of unused, unmaintained, or duplicated data; waste happens when the cost of creating new data is less than using something already created Divergence: the growing divide between what's going on in "the real world" and what's happening in your data warehouse; your business logic, unless it is constantly maintained and updated, starts to diverge from what is happening to your business so what you show on dashboards and reports no longer matches business reality Downtime: periods of time where the data is missing, wrong, late, etc.; traditionally what most people think of regarding data quality issues Chad's contact info: LinkedIn: https://www.linkedin.com/in/chad-sanderson/ (https://www.linkedin.com/in/chad-sanderson/) csanderson.data at gmail.com Data Mesh Radio is hosted by Scott Hirleman. If you want to connect with Scott, reach out to him at community at datameshlearning.com or on LinkedIn: https://www.linkedin.com/in/scotthirleman/ (https://www.linkedin.com/in/scotthirleman/) If you want to learn more and/or join the Data Mesh Learning Community, see here: https://datameshlearning.com/community/ (https://datameshlearning.com/community/) If you want to be a guest or give feedback (suggestions for topics, comments, etc.), please see https://docs.google.com/document/d/1WkXLhSH7mnbjfTChD0uuYeIF5Tj0UBLUP4Jvl20Ym10/edit?usp=sharing (here) All music used this episode created by Lesfm (intro includes slight edits by Scott Hirleman): https://pixabay.com/users/lesfm-22579021/ (https://pixabay.com/users/lesfm-22579021/) Data Mesh Radio is brought to you as a community resource by DataStax. Check out their high-scale, multi-region database offering (w/ lots of great APIs) and use code DAAP500 for a free $500 credit (apply under "add payment"): https://www.datastax.com/products/datastax-astra?utm_source=DataMeshRadio (AstraDB)
Chad dives into everything data platform product management including: Why does your org need a data product manager Origin of where the role comes from Measuring the impact of the data platform product manager What to look for in hiring a data platform PM Take advantage of internal-facing PM roles Meet: Chad Sanderson is the Head of Product for Convoy's Data Platform team, which includes the data warehouse, streaming, BI and visualization, experimentation, machine learning, and data discovery. If you have any questions for Chad, please feel free to reach out via: https://www.linkedin.com/in/chad-sanderson/ I hope you enjoyed the episode, the best place to connect with me is on Linkedin - https://www.linkedin.com/in/amirbormand (Amir Bormand). Please send me a message if you would like me to cover certain topics with future guests.
Our guest today is Chad Sanderson, Managing Partner of ValueSelling. ValueSelling has been in the business of training up sales professionals and have ventured into the area of how to make more effective communications happen within your organization and between other organizations. We will discuss what has been changing in the world of sales over the last two years, where it's going and how you can adapt to these changes so that you can be ready for the challenges and create more value for yourself and your customers. Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams. Chad was introduced to the ValueSelling Framework over a decade ago and credits the methodology for his ability to consistently exceed quota. Within four months of applying the formula, he closed his first $1 million deal. Since then, he has trained his sales and marketing teams in the ValueSelling Framework, resulting in their ability to deliver record-setting results quarter over quarter. After listening to today's episode, check out valueselling.com to learn more about Chad and the ValueSelling Framework.
AB Tasty's VP Marketing Marylin Montoya sits down with Chad Sanderson, head of product - data platform at Convoy. He breaks down the most successful types of experimentation (based on company size and growth ambitions) and why experimentation should be considered a discipline.
As technology is driving the way that humans interact, it is easy for it to become the main focus in the sales and marketing world. However, if technology becomes the main focus, how will sales and marketing professionals be able to communicate effectively with their buyers, if their soft skills become diminished from having less experience of forming a true human connection? A Sales and Marketing Leader, Podcast Host of The B2B Revenue Executive Experience, and the Managing Partner of ValueSelling Associates, Inc., Chad Sanderson, urges sales and marketing to not lose their soft skills edge by relying too much on technology. He provides expertise around gaining the perspective of your buyers and using the vortex prospecting approach to engage with your buyers through multiple channels. Takeaways: Communicating effectively with buyers is about understanding another person's perspective and trying to get them to see a different point of view. “You need to understand how to shut up and listen sometimes.” - Chad Sanderson Is your team relying on the technology to connect with customers, or are they utilizing their communication skills to consider the phrasing of their emails, the length, and whether or not it actually addresses challenges that the buyer has? Vortex Prospecting is a framework used with value selling, with the focus on another human's perspective. The first thing to consider with value selling is who am I after, what is their role, and what is their industry? Then do your research to understand the industry trends and challenges the person in that particular role is having. Once you understand the challenges of your buyer, you can pull content and valuable information that directly addresses their problems. Vortex Prospecting uses a psychology based approach called priming of memory, meaning that through the touches that marketing and sales has with their buyers, they create an essence of a relationship that has not truly happened yet. Put in the work of using a multi-channel approach to engage with your buyers through phone, email, social media, networking, events, and groups. When you communicate with your buyers through these different channels consider framing your content around triggering anxiety, influence, and motivation. Triggering anxiety from a marketing and sales perspective is designed to elicit an emotional reaction by bringing future consequences of inaction today, to the present. Influencing your buyer is about showing them that your company has solved these problems for other companies similar to theirs, this is the time to bring out your case studies. Motivation is about getting your buyer to then take action after anxiety has been triggered and the influence has been instilled. It all comes down to respect. If you respect yourself enough as a professional in your role, take the time to put in the work and get to know the role you are selling to. Understand that the grind is a part of your job and put in your prep work. “You are going to be relegated to the level you sound like.” - Chad Sanderson If you are a marketing coordinator or an SDR that finds themselves having to speak to a room full of executives, educate yourself and speak their language. Start reading the same books they are, understand how the business functions, and what each role is responsible for. Career Advice from Chad - Don't let the fear dictate your choices. Amplify your level of creativity, curiosity, and grit, and just go for it! Links: LinkedIn: https://www.linkedin.com/in/chadsanderson/ Twitter: lhttps://twitter.com/sandersonc Email: chad.sanderson@valueselling.com Phone: 303-834-5932 ValueSelling Associates, Inc.: https://www.valueselling.com/ The B2B Revenue Executive Experience Podcast: https://www.valueselling.com/podcast Busted Myths: Technology is the answer and more martech is going to increase connection. - The focus is about people. If people do not have the soft skills to communicate with their buyers effectively, and the technology is put first, then they are not going to be able to close deals because they will not be able to connect with their buyers.
In this week's episode, Clive Maloney speaks with B2B sales expert Chad Sanderson about how to begin sales conversations that feel natural and authentic. Chad reveals a ValueSelling framework to confidently handle sales conversations that adds value to the customer and differentiates you from your competitors.
With the onslaught of artificial intelligence and new technologies impacting the sales profession, the question is often asked: “Will people still be relevant?” It's generally agreed that yes, salespeople will still be needed – at least those that are the A players. Brian Burns, host of The Brutal Truth About Sales & Selling, sat down with Chad Sanderson, Managing Partner, Value Prime Solutions to discuss five things that make ultra high performers, or A players, so effective.
It's common for sales professionals to move around a lot. In fact, the average tenure of a sales executive is just 18 months. Brian Burns, host of The Brutal Truth About Sales & Selling, sat down with Chad Sanderson, Managing Partner, Value Prime Solutions, to discuss what salespeople need to look for when taking the next step in their career.
Demos play a critical role in every sales process. Oftentimes, just being prepared to give a demo isn't enough. Sales professionals need to be mindful of other factors besides knowing their products to have their demo be a success. Brian Burns, host of The Brutal Truth About Sales & Selling, sat down with Chad Sanderson, Managing Partner, Value Prime Solutions, to discuss five things that make a demo great.
Sales executives face challenging jobs with ever increasing numbers, so it is no wonder it is easy to lose sight of the things which can truly increase revenue performance. David Shatz shares a powerful story from his 20+ year career and breaks down the three things he feels sales executives need to be hearing but for some reason are ignoring. www.b2brevexec.com David Shatz on LinkedIn: https://www.linkedin.com/in/davidshatz/ Chad Sanderson on LinkedIn: https://www.linkedin.com/in/chadsanderson/ Value Prime Solutions: www.valueprimesolutions.com
Sales has become an increasingly dynamic profession - from AI, to the evolving use of social media, to ever more complex decision making from buyers. As a result, team structures that used to work, will not work in the future. Brian Burns, host of The Brutal Truth About Sales & Selling, sits down with Chad Sanderson, Managing Partner, Value Prime Solutions, to discuss the five key elements sales executives need to consider as they design their next generation sales team and sales professionals must be aware of in order to succeed the next evolution of sales. Subscribe to the podcast or listen to the episode above as they discuss the 5 key elements sales executives must consider as they build their next generation sales teams. Podcast Blog Link: www.b2brevexec.com Value Prime Solutions: http://www.valueprimesolutions.com/ Chad Sanderson - LinkedIn: https://www.linkedin.com/in/chadsanderson/ Brian Burns - LinkedIn: https://www.linkedin.com/in/brianburns/ The Brutal Truth About Sales & Selling podcast: https://itunes.apple.com/us/podcast/brutal-truth-about-sales-selling/id327760868?mt=2
There are some great podcasts out there on sales enablement. They have fantastic advice on how to accomplish certain goals and strategies, as well as how emerging technology affects our work. But there's a gap in the podcast world. Chad Sanderson, your host, started this podcast because he wants to hear from his potential buyers about what they really care about, and how they respond to the sales process. You're going to be hearing guests that range from the Minnesota Vikings to Adobe. This should be fun.