But Content Is Queen

The first 100 days of a new president's administration are important. But why? In this episode, Alexis and Sanarr provide you with the history of the 100 Day milestone, discuss if it's relevant today or if it's just a media construct that's out of step with the modern presidency. Hear their take on whether or not Joe Biden succeeded or failed at setting the stage for an effective presidency as he reached this all important, albeit arbitrary, benchmark.

Social Media... the gift that keeps giving. Which platforms make sense for users vs. businesses and how do we engage with them? Are there too many options for marketers? Can you monetize one more than the other? We are discussing your (and our) social media "habits."

We are joined by Executive Producer, Showrunner, and Author, Ms. Erika Bryant. We talk about her journey in the television industry and her incredible leaps of faith to chase after what she wanted and doing it her way.  Not to mention, her new book that recently dropped, 'Doing it Scared'.

It is important to connect with your target audience. Let's say that again...It is important to connect with your target audience. Your marketing techniques have to include the right messaging. Quality is key. Let's talk about content marketing. There are plenty of channels and areas which good marketers need to acknowledge in order to integrate them into content strategies in the most effective way.

Alexis and Sanarr discuss if oppression of minorities has less to do with race and skin color and more to do with money. Are we all just pawns in the battle between the have and have nots?

Are you constantly correcting yourself between the two or try to mumble your way through it? Don't worry, you are not alone and it's pronounced both ways, Nitch & Neesh. We are talking about how to define and target niche audiences in 2021.

You have the right to live and thrive in your neighborhood or do you? Are you for or against gentrification? What requirements should be in place before a company decides to disrupt the community?

Which marketing channel(s) are thriving? We grew up on radio and tv commercials and have definitely seen the evolution of online marketing... but are they still what's best for your brand?

Covid-19 may have flipped wallets upside down and created a more spending need vs want, but it definitely changed business models for a lot of brands and how they market/re-engage with their customers. What physical changes were made to make customers feel good about spending their money with a business? What message is being put out? We are talking about brand loyalty and advertising during the pandemic. 

"We can do both, protest and politics." President Barack Obama Taking action is the only solution to the injustice that has been going on for far too long and more. Over the weekend, numerous protests popped up around the country and even some around the world as they stand with us demanding change in the United States. We have also heard time and time again of the importance of voting and who represents us when it's time to make laws and "do's and don't's" of OUR HUMAN RIGHTS. To be 100% clear, The Brand Equation stands behind the protests, but we also make sure to action with voting. We need to come at this from every direction to #demandchange  

Late episode but definitely timely during this quarantine. The girls talk about what they consciously support in regards to celebrities, brands, and the grey area of "wrong is wrong." Do we have a pulse on all we find to be morally important? Are we mentally and emotionally at capacity? What leads us to pick and choose what we can handle? Join the conversation with Alexis, Sanarr, and special guest Brandi, as we discuss the circles of being supportive.

In recent news, Harvey Weinstein was sentenced to 23 years of pure jail time for rape. He became the main offender of the #metoo movement. So speaking of movements, which ones do you support? Do they get misappropriated? Do you feel like a hypocrite if you follow one and not the other? Join the conversation. We would love to hear from you.

What's that saying? "New Year, New Me!" How about "New Year, Same Me." Same body type, that is. BBW, Slim, Slim thick, skinny, fat, etc... which category do you feel you fall in? Do these terms enable body shaming?

In light of next year's presidential election, we are discussing how media influences your choices. Where do you usually go to get your information? Are you being "brainwashed" with whatever media outlet of your choosing? How informed are you?

August 22nd was #blackwomenequalpayday and it made us think about our own experiences coming up in the corporate world. In past episodes, we've talked a lot about diversity and culture in the workplace and when it comes to marketing to a diverse audience, but now we are talking about our own species in particular...WOMAN.

Money making ideas are a dime a dozen, espcially when you see companies delivering the same product and competing in the same market. What makes their business stand out from the rest? Are they profitable? So many questions and we definitely have the time, today. 

Note: the thoughts and views of this episode are based on opinions We are discussing the life span of digital marketing agencies. Do companies still need to depend on their services? Are agencies evolving with the digital era?

(Cue The Music) *It's Our Anniversary* It's been a full year with you all and we want to THANK YOU for listening! Speaking of "listening"... in this episode, we are asking the question, "is it paranoia or is it just marketing?" We talk about all of the chatter around Facebook and Google listening in on our conversations and dig into what are "triggering" the suspicions. Special guest Jenelle Simone of Shop BOB.

Ok, we are at the table...now what? How does a brand effectively market to an African American audience? Is it content, targeting, placement or all of the above?

We are wrapping up the first 9 episodes for you! Ok, just some clips, you know...the major key takeaways. Thank you for riding with us so far and we are excited about what is coming up! We've listened and we are aim to please. 

We've talked about brands that have failed with merchandise or messaging. Today, we want to talk more specifically about the corporate culture that makes company diversity statements ineffective.

In light of the recent controversies with these luxury brands, we discuss who is at the table and how these mishaps are continuing to happen. "Know your audience and respect their culture" - Corean Canty 

Although we did not watch the superbowl (yep, still boycotting) we did go to iSpot.TV to watch the ads. Here are the 5 million dollar hits and misses. 

Continuing the discussion around how African American consumers shop, what we buy, and where we get the money to make purchases.

A candid discussion about African American consumers. What do we buy, where do we get the money to make purchases and how this information impacts your marketing strategy.

An honest conversation about how companies allocate budget and make decisions about their marketing mix.

Navigating a "for the culture" message. 

Let's talk about options for marketing a small business, including tactics you might not think you can afford.

How to make your money go further with a defined target audience, clear messaging, storytelling approach, and the right platform resources.

Let's talk about Branding! What is a brand story? Why is it important? How can you create and grow one?