By Subject

On this episode of By Subject, Host Peter Stevenson and Co-Host Alysha Smith are joined by one of modern8's favorite clients - Joshua Black, Director of Marketing and Communications at Pioneer Theatre Company to talk about what makes for great marketing in the arts, the excitement of bringing Tony winning shows to Utah and why keeping a level head is the real secret to not getting burned out. By Subject is a so-production of Modern8, Silicon Slopes and MWCN. For past shows, transcripts or other info, check out our website bysubjectpodcast.com.

Kevin Jessop, director of marketing for growth operations at IMA Financial Group and President of MWCN joins host Peter Stevenson to talk about the history of MWCN, how marketing and business development can make each other better and why he would rather be marketing than be in sales. By Subject is a production of modern8 with support from Silicon Slopes + MountainWest Capital Network. For past episodes, transcripts and food recommendations visit our website at bysubjectpodcast.com

Chad Jardine, Founder and CEO of CMO Zen joins Host Peter Stevenson to talk about why marketing is about understanding the person on the buying side, Why he launched CMO Zen, and where he sees AI being successful in the future of marketing. By Subject is a production of modern8 with support from Silicon Slopes + MountainWest Capital Network. For past episodes, transcripts and food recommendations visit our website at bysubjectpodcast.com

Randall Smith, Founder of modern8 and the SLC AIGA chapter joins host Peter Stevenson, and co-host Alysha Smith, Partner at modern8 to talk about the history of graphic design and branding, how teaching design has changed through the years and why the best Mexican can be found on 3rd west in SLC.By Subject is a production of modern8 and a8ency, with support by Silicon Slopes and MountainWest Capital Network. For past episodes, transcripts and food recommendations visit our website at bysubjectpodcast.com

Sindee Savage from V School joins Host Peter Stevenson and Co-Host Alysha Smith from modern8 to talk about creating amazing online and in person events, what makes her an optimist and why you should order the cheeseburger from a pizza joint. By Subject is a production of modern8 with support from Silicon Slopes + MountainWest Capital Network. For past episodes, transcripts and food recommendations visit our website at bysubjectpodcast.com

Jacklyn Briggs from Utah City joins Host Peter Stevenson and Co-Host Alysha Smith of a8ency of modern8 to talk about what makes a great event, starting the Utah Beer Festival while at CityWeekly, and what is it like marketing Utah City and getting a chance to have input on making that new development better. - By Subject is a production of modern8, a8ency, and Silicon Slopes and is invested in highlighting, promoting, and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.

Brock Beeson from Bill joins Host Peter Stevenson and Co-Host Alysha SMith of a8ency of modern8 to talk about joining Divvy early on, what it took to build the brand and product in tandem and what life is like working for Bill after the acquisition. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.

Jason Johnson of Qualtrics joins Host Peter Stevenson and Co-Host Alysha Smith of a8ency and modern8 to talk about how he transitioned from working at Disney World to becoming a designer, to why asking the right questions to the right people get you a better end result and how the transition from working at an agency to being in house at Qualtrics has led him to be a better designer. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.

Tim Garrrick of Layton Construction joins host Peter Stevenson and co-host Alysha Smith of modern8 and a8ency to talk about marketing in the construction industry, why the job is so different from other marketing jobs, why understanding a client pain point is the key to developing great proposals and what the future holds for marketing in the AEC industries. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.

Tracy Thayne of Digital Exhaust joins host Peter Stevenson and Alysha Smith of modern8 + a8ency to talk about mentorship, why building a quality buyer persona is invaluable to a marketer and why using data correctly is the secret to great marketing. . - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.

Nico Dato of Entrata joins host Peter Stevenson and Co-Host Alysha Smith of modern8 to talk about the difference in building a startup and joining a successful company, why working for a purpose driven company makes showing up to work fun and why you should align your marketing goals with the greater company goals. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes Community.

Quinn Curtis of Disruptive Advertising joins Hosts Peter Stevenson and Alysha Smith of modern8 and a8ency to talk about running her own agency, why she leapt at the chance to become the CMO of Disruptive and what it is like being the CMO of a large marketing agency. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.

Alexi Hatch of Quantum Metric joins Host Peter Stevenson and Co-Host Alysha Smith of modern8 and a8ency to talk about pivoting from architecture and interior design into marketing, how that experience informs her marketing and why the sweet combination of art, science and math in marketing made her fall in love with it. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.

Jen Janke of Vasion joins Host Peter Stevenson of a8ency and Co-Host Alysha Smith of modern8 to talk about being in the newspaper/magazine business at the start of her career, moving to marketing to make the sales people the heros, and how building marketing teams gives her joy. By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.

Jonathan Tanner of Nightingale College joins host Peter Stevenson of modern8 to talk about his passion for building companies, how refusing to be told no helped him get an MBA and why Nightingale looked for a rebrand in 2021 and what that process gave them. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.

Carol-Lyn Jardine joins co-hosts Alysha Smith and Peter Stevenson of modern8 to talk about starting out in Newspaper marketing sales, transitioning to marketing and her early gorilla marketing wins. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.

Pete Larkin of Parlay joins co-hosts Alysha Smith and Peter Stevenson of modern8 and a8ency to talk about launching a startup, what the Marketing Chapter of Silicon Slopes is about and why giving back to up and coming marketers has been so rewarding to him. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.

Michelle Suzuki of Instructure joins co-hosts Alysha Smith and Peter Stevenson of modern8 and a8ency to talk about her career starting out in communications and transitioning to marketing and what makes a successful marketing team in today's environment. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.

In this episode of By Subject, host Peter Stevenson (Partner at modern8 + a8ency) and co-host Alysha Smith (Managing Partner and Creative Director at modern8) interview Mike Harris (Head of Design at Dónde) about his journey in design and how being deliberate in learning and practicing multiple different types of design has led him to be able to tackle the various challenges of designing at a startup. By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.

Logan Mallory from Motivosity joins host, Peter Stevenson and cohost, Eric Dahl to talk about moving from sales to marketing and how sales has transformed the way he does marketing.

John Perry from Marq joins host Peter Stevenson to talk through moving to Utah, the importance of storytelling in brand building and the process of rebranding Marq in 2022. -By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.

John Huntinghouse of TAB Bank joins host Peter Stevenson and Co-Host Eric Dahl of a8ency to share how he backed into marketing, what made him love it, how he and his team measures success and for him, the biggest mistake he sees marketers making right now. -By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.

In this first episode Host Peter Stevenson and Co-Host Alysha Smith sit down with founder of Enlisted Design and Chief Design Officer of Pattern Beau Oyler to hear his history and what it takes to make a crave-able brand in this day and age. By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community. Listen to By Subject every other week, and explore more details for each episode at bysubjectpodcast.com.