Podcasts about disruptive advertising

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you have the right team in place to remove yourself from fulfillment and sales? What about a partner that may no longer be aligned with the agency's vision or culture? Today's featured guest figured out a perfect niche for his abilities in data analytics and went on to create his agency. Along the road, he was met with unexpected challenges, like finding out the right employees are not necessarily the ones with the most expertise, ending partnerships that turned out to be fundamentally misaligned, and the best way to ensure he's always working with his ideal audience. Learn about the lessons he's learned with each bump on the road, and the most important lesson about losing clients to a price increase. Jacob Baadsgaard is the founder of Disruptive Advertising, a performance marketing agency that only works with selected brands to create game-changing magic and help them reach their goals, make a positive impact on the world, and claim the leading edge in their industries. With over 13 years in the industry, Jake discusses his journey into digital marketing, how he tested his business model leveraging data to benefit smaller businesses, setting up the mechanisms for an amicable partner split, and how he narrowed down the ideal audience his team needed to focus on to improve client relationships. In this episode, we'll discuss: How to make a drama-free partner split. Hiring for the needs of the agency as it grows. 3 key questions to assess lead viability.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Finding a Gap and Turning Expertise into an Agency Armed with a degree in information systems, Jake started his career by helping large corporations analyze and integrate their backend customer data, identifying the effectiveness of their paid advertising efforts. Jacob recognized that even industry giants struggled with data integration and saw an opportunity to build a freelance career offering this specialized expertise. Later he expanded offering beyond large corporations by helping small businesses as well. As much as he liked data, implementing it was where the money and the opportunities are at. This is how he went from just analyzing datas to helping clients develop smarter marketing strategies. He shows his clients they don't need to outspend their competition, just outsmart them by spending where it matters most. Re-Negotiating Price Based on Value Jacob started offering his services for free to test whether or not his methods could really help grow a business. Once he had clear evidence of his value, the experiment was over and it was time for a structured pricing model, initially charging $2,000 per month and later increasing to $5,000. However, as he was managing marketing budgets worth hundreds of thousands of dollars per month he realized his rates were still a bargain for these companies. Once he brought up the subject of renegotiating his rate, he faced resistance. Rather than compromise his worth, he held firm at the risk of losing clients by maintaining what he knew was his value. Some clients did go to other agencies, and after realizing how much the work was actually worth, came back willing to work out a new deal with him. Early Planning for a Partner Split Saves Headaches Later Jacob realized he needed help on with fulfillment if he wanted to grow. However, he struggled to find the right talent. Initially, he hired his high school best friend, which could have gone sideways in many ways, but thankfully proved to be an effective working relationship. On the other hand, he had a different experience with his first partner. Lacking confidence in his independent capabilities, he initially sought a partner to help launch the business. Within months, it became clear the partnership was fundamentally misaligned. One of the biggest lessons for him was that he should've trusted his own ability to start the business by himself, rather than getting into a partnership he wasn't 100% sure of. Fortunately, Jacob had taken the step to work with an attorney who helped him place a clear exit strategy in case things didn't work out. The pre-agreed terms allowed each partner to retain clients they had originally brought to the business. Thanks to this foresight, the already emotional process of splitting up a partnership ended up not being a logistical nightmare. Hiring for the Needs of the Agency as it Grows For any agency owner, the entrepreneurial journey is marked by distinct "no-man's land" moments that challenge their agency's development. For Jacob, the first one he recalls was growing beyond himself, which he solved by hiring three or four people to help him execute contracts and get to a couple million dollars in revenue. The next hurdle had to do with sales leadership, as he felt the weight handling that part of the business all by himself. While his team had mastered contract execution, Jacob recognized the need to remove himself from the sales process to continue scaling. Initially, he made some expensive hires based on expertise. However, it didn't yield the results he expected. The new hires brought with them established methodologies and approaches that may have worked in different contexts but did not align with his agency's unique needs and culture. In fact, what really worked later on was hiring a young and hungry sales person without a lot of experience but was eager to learn and take things off his plate. 3 Key Questions to Assess Lead Viability The next challenge Jacob overcame was figuring out his target audience. Without this, his agency was churning as many clients as they were selling on a monthly basis. As he recalls, the agency's experiences with proof-of-concept clients often led to a high rate of employee dissatisfaction and operational headaches. These clients, while potentially promising, frequently lacked the financial stability and established business models necessary for a fruitful partnership. Ultimately, this led the agency to reassess its client selection criteria and better define their target by training the team to ask three important questions when assessing a lead: Are they viable? What is the revenue threshold that makes this company able to afford you? For Jake's agency, it was three to five million in revenue. Are they win-win minded? Meaning, do they only care about making money or have they shown they also care about their customers and employees? Can you show results in 6 months? Jacob knows its important to be impactful right away. For that reason, he asks himself if the team will be able to make a substantial improvement to the prospect's business in the first 6 months working together. If the answer to each of these questions is yes, then it's right for a successful relationship. Keep the Message Simple When Marketing Your Agency There's a tendency for marketers to complicate their messaging, often in an attempt to convey too much information at once. This approach can confuse potential clients and dilute the core message that needs to be communicated. The point of effective marketing is to attract attention and guide the audience through a clear and structured journey. Jason urges agency owners to have this in mind when doing their own marketing, since this emotional connection can cloud judgment, making it difficult for entrepreneurs to view their marketing strategies objectively. This mindset shift will be especially necessary when you're thinking about selling your business, which many business owners can see as selling a part of themselves. Instead of equating your identity with the business, detach your self-worth from their business roles so you can make more rational decisions regarding marketing and business operations that will ultimately lead to better outcomes. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Season 7 Episode 12: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Jacob Baadsgaard, founder and CEO of Disruptive Advertising.  Baadsgaard discusses his journey from working at Omniture to founding his data-driven marketing agency. He highlights the importance of connecting marketing data with business data and how his agency helps small to medium-sized businesses act on that data. Baadsgaard emphasizes the challenges and rewards of entrepreneurship, stressing the need for authenticity and a willingness to learn from successes and failures.  He also discusses Disruptive University, an initiative he founded to help marketers and entrepreneurs find clarity and authenticity in their work and personal lives. He explains how the program addresses the challenges of balancing business success with personal fulfillment. The university offers online courses and in-person summits, focusing on aligning personal values with professional goals. Baadsgaard praises Utah's supportive environment for entrepreneurs, citing the state's driven population, strong university connections, and pro-business government. He expresses enthusiasm for the future of his ventures — particularly his goal of encouraging widespread authenticity — and his thoughts on how AI will impact the advertising industry.

Struggling to scale your agency and get ahead of your competition? In this episode, Corey welcomes Jacob Baadsgaard, Founder and CEO of Disruptive Advertising and Disruptive University, to break down his strategies for building and scaling a high-performing marketing agency. Jake shares how a strong sales strategy, smarter hiring practices, and a greater focus on clients helped Disruptive Advertising become a leading agency in the marketing world. Stop wasting your budget on strategies that aren't working. If you want to scale smarter and achieve sustainable growth, get ready to take notes! Episode Highlights: - Grow Your Agency Sustainably: Inbound marketing strategies that fuel sustainable growth - Niching Down: The biggest pitfalls of expanding service offerings—and how to avoid them - Hiring Strategies: Why hiring for adaptability beats hiring for experience - Managing Client Success: Why account managers are powerful drivers of client success - Lead With Purpose: How defining your "why" leads to purpose-driven leadership - Beat the Competition: How to leverage data to give your agency a competitive edge Key Insights: - Use Data to Make Choices: Data-driven decision-making is crucial for making informed, effective marketing choices that drive agency growth. - Hire for Adaptability: Hiring for drive over experience allows you to build a more adaptable team that can grow with your agency. - Relationships, Retention, Referrals: Strategic client relationships built on trust and understanding lead to better retention and more referrals. - Know Your “Why”: Knowing your agency's purpose keeps everyone aligned with your vision, fueling motivation and long-term success. The resources mentioned in this episode are: - Become the go-to authority in your perfect vertical market - Corey's 3-Month Intensive Program: http://coreyquinn.com/dsa - Check out Disruptive University: https://www.disruptiveuniversity.com - Check out Disruptive Advertising: https://disruptiveadvertising.com - Connect with Jake on LinkedIn: https://www.linkedin.com/in/jakebaadsgaard

Send us a Text Message.Welcome to this episode of The Digital Revolution Podcast! Today, we dive into the world of marketing mastery with Daryl Klingaman, an extraordinary leader whose career in marketing and sales is as inspiring as it is impactful.Daryl's journey from a humble farm in Wisconsin to scaling a top Google Premier Partner agency, Disruptive Advertising, is packed with valuable lessons for business owners and entrepreneurs alike. His story is a testament to the power of hard work, strategic thinking, and the relentless pursuit of excellence.In this episode, you'll learn:•The Importance of Authenticity: How staying true to your brand's core identity is crucial in today's competitive market.•Strategies for Growth: Daryl shares his insights on how businesses can stay competitive and thrive in the digital age.•Building a Brand: The critical role of building a strong brand and how it can elevate your business online.•Future Trends: Daryl discusses where he sees the future of marketing heading, emphasizing the increasing importance of brand and creative strategy.Daryl also shares his personal philosophy on risk-taking and resilience: “It's better to fail daring greatly than to have not tried at all. Even if you fall flat on your face, how much better is that than never having taken a chance?”Join us as we explore Daryl's transformative approach to business and marketing, offering you practical advice and strategic insights to help you grow your business and significantly impact the digital world.Get In Touch With Daryl:LinkedIn: https://www.linkedin.com/in/darylklingaman/Website: https://www.embr.com/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Hey Get Unstuck Nation, Our guest today is the best performance marketing agency for authentic brands. Please welcome Jake Baadsgaard, founder and CEO of Disruptive Advertising where they help connect your personal why with your company why.   Timestamp: (00:02:26) - How did you start your entrepreneurial journey?  (00:03:34) - Do you think that you just jump out right away or you like creating the parallel line between building your business alongside your corporate job? (00:04:45) - How big of a sacrifice were you expecting when you started this journey? (00:06:05) - When did you know that you would make it become an agency? (00:07:53) - How did you feel that it's the right path? (00:08:59) - Do you ever feel anxious or overworked? (00:10:55) - How did you step back and reevaluate the situation and figure out what exactly do you want and to feel like you'll enjoy it again? (00:12:34) - Do you think that as the CEO of the business, the business model itself changes upon your environment? (00:14:18) - How things changed in your fulfillment journey? (00:17:35) - Where can they reach you and your company?   More Episode like this visit: https://www.getunstuckmethod.com/podcast   #getunstuckpodcast #getunstuck #lifestylebusiness #JakeBaadsgaard #mutitapanmook #entrepreneurialjourney  

Watch this episode on YouTube! In this episode, Alex Sofronas sits down with Jake Baadsgaard, Founder and CEO at Disruptive Advertising, to delve into the intersection of marketing and personal development. Jake shares his philosophy on seeing the potential in others, the role of vulnerabilities in building relationships, and his unique approach to leadership at Disruptive Advertising. A thought-provoking conversation that challenges conventional notions of success. Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

  Elevate your business and move into the modern world of digital marketing. We've compiled the ultimate guide; listen for best practices, resources, and expert tips!   Read the text version   Ask the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Full-Service Digital Marketing Resources: $99 Social: https://www.99dollarsocial.com/ AgentMethods: https://www.agentmethods.com/ ConcierageBee: https://conciergebee.com/ Disruptive Advertising: https://disruptiveadvertising.com/ Firebelly Marketing: https://www.firebellymarketing.com/ Ignite Visibility: https://ignitevisibility.com/ KlientBoost: https://www.klientboost.com/ Lyfe Marketing: https://www.lyfemarketing.com/ ReminderMedia: https://remindermedia.com/ SEO Discovery: https://www.seodiscovery.com/   Self-Service Digital Marketing Resources: Constant Contact: https://www.constantcontact.com/ HostGator : https://www.hostgator.com/ HubSpot: https://www.hubspot.com/ Google Ads: https://ads.google.com/home/ Google Business Profile: https://www.google.com/business/ GoDaddy: https://www.godaddy.com/ MailChimp: https://mailchimp.com/ SocialBee: https://socialbee.com/   Squarespace: https://www.squarespace.com/ Wix: https://www.wix.com/ WordPress: https://wordpress.com/   Freelance Resources: Hubstaff Talent: https://hubstafftalent.net/ LinkedIn: https://www.linkedin.com/ Upwork: https://www.upwork.com/   Tutorials: How to Create a Facebook Business Page in 7 Steps: https://www.entrepreneur.com/business-news/how-to-create-a-facebook-business-page-in-7-steps/309107 How to Create a Google Business Profile: https://www.constantcontact.com/blog/how-to-create-a-google-my-business-profile/ How to Set Up and Optimize Google My Business in 5 Minutes: https://blog.hootsuite.com/google-my-business/ How to Use Meta (Facebook) Business Manager: Complete Guide: https://blog.hootsuite.com/facebook-business-manager-guide/   Ritter Resources: 8 Relationship Marketing Strategies for Insurance Agents featuring ReminderMedia's Luke Acree and Andrew Saksa: https://link.chtbl.com/ASG448 Agent Apps | Apps for Social Media Marketing: https://link.chtbl.com/ASGA52 Agent Apps | Project Management Apps: https://link.chtbl.com/ASGA27 Agent Apps | Wix vs. WordPress: https://link.chtbl.com/ASGA20231011 Four Reasons Why Ritter Should Be Your FMO Insurance Agency: https://link.chtbl.com/ASG391 Generate Medicare Leads Using Marketing Materials from ShopRitterIM: https://link.chtbl.com/ASG511 How to Keep Social Media Professional and Personal Simultaneously: https://link.chtbl.com/ASG443 Registration Link: https://app.ritterim.com/public/registration/ Ritter & ReminderMedia Partnership Offers Agents New Marketing Solutions: https://ritterim.com/blog/ritter-and-remindermedia-partnership-offers-agents-new-marketing-solutions/ Shop & Enroll Information: https://ritterim.com/shop-and-enroll/ The Ultimate Agent Resource List Pt 2: Keeping in Touch with Clients: https://ritterim.com/blog/the-ultimate-agent-resource-list-pt-2-keeping-in-touch-with-clients/   References: 187 Must Know Digital Marketing Statistics: https://www.demandsage.com/digital-marketing-statistics/ Medicare Communications and Marketing Guidelines: https://www.cms.gov/files/document/medicare-communications-marketing-guidelines-2-9-2022.pdf Online Marketing: The Who, The What, Why, & How of Digital Marketing: https://blog.hubspot.com/marketing/what-is-digital-marketing Share of those 65 and older who are tech users has grown in the past decade: https://www.pewresearch.org/short-reads/2022/01/13/share-of-those-65-and-older-who-are-tech-users-has-grown-in-the-past-decade/ The Ultimate Guide to Content Marketing in 2023: https://blog.hubspot.com/marketing/content-marketing   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance   Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/ 

Imagine a team where every member is intrinsically motivated, energized, and driven to excel. They're not just working for a paycheck, but because they believe in the work, the purpose, and the impact they create. The reality is that only 15% of employees worldwide feel engaged at work. This means the majority experience disengagement, which can lead to decreased productivity, higher turnover, and a negative work environment. Today, the discussion revolves around Viral Leadership strategies to turn this vision into reality. About Jake Baadsgaard Jake, the founder and CEO of Disruptive Advertising, is a highly acclaimed Digital Marketing Agency renowned for its exceptional service. His remarkable success is attributed not only to business growth but also to his ability to lead a motivated team. Jake's unique approach to leadership has propelled Disruptive Advertising to the forefront of the digital marketing industry. Reach out Jake: On LinkedIn https://www.linkedin.com/in/jakebaadsgaard/  On Disruptive Advertising https://disruptiveadvertising.com/      What We Discussed in the Episode on Intrinsic Motivation: - Are corporate teams facing greater motivational challenges today? - Intrinsic vs. extrinsic motivation: A leadership perspective - Key leadership behaviors for fostering team motivation - Empowering employees: Strategies for autonomy and ownership - Tackling demotivating factors in teams. - Motivating remote or hybrid teams: Effective leadership tips - Applying marketing expertise to boost motivation organization-wide     ### Sign up for the Simply Human Newsletter (monthly email newsletter): https://simplyhuman.substack.com Follow the Growth Hacking Culture Podcast: https://www.peoplekult.com/podcast-work-culture Follow Ivan Palomino on Twitter: https://twitter.com/ivanpalomino_ Follow Ivan Palomino on LinkedIn: https://www.linkedin.com/in/ipalomino/    About the Growth Hacking Culture Podcast The Growth Hacking Culture Podcast is a series of insightful interviews with prominent experts on mindsets, skills and mental resources to grow individually, lead motivated teams and create human-centric work cultures. These episodes are about thought provoking ideas to scale up and growth hack human-centric and performing work cultures. Hosted by Ivan Palomino.   This episode is sponsored by: PeopleKult [behavioral science, tech and analytics to scale up the next generation work culture] The Cornerstone Advisory [innovation, performance and growth for future-focused organizations]  

Your Why Is a Profit Driver with Jacob Baadsgaard Navigate the intricacies of entrepreneurship and the delicate balance between professional commitments and personal life with Jacob Baadsgaard –  founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jacob is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children. In this episode, you will learn the following: The critical relationship between belief in business and profitability, as well as the dangers of passionless marketing and its effect on business differentiation. Underscoring self-awareness and letting go has transformative effects on both personal and professional life. The strategic framework for attracting the right clients and building a successful business culture aligned with personal values. The power of delegation, focusing on passions and tasks that ignite the entrepreneurial spirit. Links: https://disruptiveadvertising.com/   Hi, I'm the Profit Answer Man Rocky Lalvani! I help small business owners simplify their financial reports to make more informed business decisions with fewer hassles. We utilize the Profit First system created by Mike Michalowicz Sign up to be notified when the next cohort of the Profit First Experience Course is available! Schedule your free, no-obligation intro call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes Check out our website: http://profitcomesfirst.com/ Questions: questions@profitanswerman.com Email: rocky@profitcomesfirst.com Relay Bank (affiliate link) - https://relayfi.com/?referralcode=profitcomesfirst  Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Profit First Toolkit: click here to sign up This episode is part of the SMB Podcast Network. Find other great interviews from around the internet just like this one at https://www.SMBPodcastNetwork.com Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst  

What can you accomplish in just a decade? Jacob Baadsgaard (@disruptiveads) grew his side business into the formidable Disruptive Advertising agency. From 2012 to today, Jacob has scaled his team to over 160 employees and manages over $450 million in ad spend. Jacob is back on the show to share his wisdom. Learn how to effectively harness data and strategically pace your ad spend as you scale. Jacob also pulls back the curtain on how he builds an awesome culture and retains top talent amidst meteoric company growth.  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Jacob Baadsgaard LinkedIn Disruptive Advertising Website  Disruptive Advertising LinkedIn Disruptive Advertising  Facebook  Jacob Baadsgaard Instagram Book: Profit First by Mike Michalowicz Jacob's first episode on PIM What's in This Episode: Who is Jacob Baadsgaard? How to get an organization of 160 people rowing in the same direction. How to approach labor-based leverage.  How to develop better humans at your company.  Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Mentions with timestamps:Disruptive Advertising - Performance marketing agency founded by Jacob Baadsgaard. WebsiteTimestamp: 00:00:19New Zealand - Jacob Baadsgaard took his oldest daughter on an adventure to New Zealand.Timestamp: Not mentionedZone Two Cardio - Jacob Baadsgaard mentioned his passion for zone two cardio workouts.Timestamp: 00:01:17Books - Jacob Baadsgaard mentioned listening to books during his cardio workouts. No specific book titles were mentioned.Timestamp: Not mentionedRest by Alex Soojung-Kim Pang - Brent mentioned reading a book called "Rest" that discusses the importance of rest and productivity.Timestamp: Not mentionedElon Musk - mentioned by Speaker 2Timestamp: 00:09:33Entrepreneurs Organization (EO) - mentioned by Speaker 1Timestamp: 00:10:03Traction Tools - mentioned by Speaker 1Timestamp: 00:14:33EOS (Entrepreneurial Operating System) - mentioned by Speaker 2 and Speaker 1Timestamp: Speaker 2 - 00:11:33, Speaker 1 - 00:15:34"Traction" book - mentioned by Speaker 1Timestamp: 00:15:34Scaling Up - mentioned by Speaker 2Timestamp: 00:16:27LinkedIn - Connect with Jacob Baggott: LinkedInTimestamp: 00:28:50Disruptive Advertising - Marketing strategy and consultation: Disruptive AdvertisingTimestamp: 00:29:01ChatGPT - AI-powered chatbot: ChatGPTTimestamp: 00:29:43Image and graphic creation tools powered by AI (not specified)Timestamp: 00:30:13

Our guest today is Jacob Baadsgaard CEO and founder of Disruptive Advertising. In this episode, we will discuss the owner's role in a growing business, and how to maximize success in both business and personal life. Jake is an entrepreneur at heart. He is a person who prioritizes relationships and enjoys learning from other people's life experiences. Jake actively works towards creating an environment where everyone feels seen, heard, and challenged to take the next big step on their life journey. Check out Jacob's website after listening to today's episode. 

Today we are joined by Jacob Baadsgaard founder and CEO of Disruptive Advertising.An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey.---------------------------------------------------- Jacob's LinksJacob's Linkedin - https://www.linkedin.com/in/jakebaadsgaard/Disruptive Advertising - https://disruptiveadvertising.com/Disruptive Advertising Facebook - https://www.facebook.com/disruptiveads/Disruptive Advertising Instagram - https://www.instagram.com/disruptiveads/Disruptive Advertising Linkedin - https://www.linkedin.com/company/disruptive-advertising/---------------------------------------------------------------BRAND POWER SCORETake our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

This week, Jacob Baadsgaard shares with us how he made the change to a values based business. In this episode you will learn: How marriage counseling made his business better. When to break up or let go of clients while finding the right solution for them. What a rock, paper, & scissors tournament does for team recognition. Showing businesses how to grow to the next level with digital marketing. The importance of hiring someone who don't pretend to be someone that they are not. 24 Hour Challenge: Reach out to someone you are feeling grateful to and share why you are feeling that way. Reference that Jacob makes in the episode: “Think Win-Win” by Stephen Covey “Leadership and Self Deception”  by the Arbinger Institute The Predictive Index About Jacob Baadsgaard: Jake is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children.   You can connect with Jacob in the following ways: Website: https://disruptiveadvertising.com/ Business Linkedin: https://www.linkedin.com/company/disruptive-advertising/ Facebook: https://www.facebook.com/disruptiveads/ LinkedIn: https://www.linkedin.com/in/jakebaadsgaard/ Instagram: https://www.instagram.com/disruptiveads/   You can connect with Laura in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/c/VocalImpactProductions Facebook: Vocal Impact Productions Twitter: @LauraSicola Instagram: @VocalImpactProductions Website: https://vocalimpactproductions.com/ Laura's Online Course: virtualinfluence.today   See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Quinn Curtis of Disruptive Advertising joins Hosts Peter Stevenson and Alysha Smith of modern8 and a8ency to talk about running her own agency, why she leapt at the chance to become the CMO of Disruptive and what it is like being the CMO of a large marketing agency. - By Subject is a production of modern8, a8ency and Silicon Slopes and is invested in highlighting, promoting and celebrating the unique and talented marketing and brand leaders in the Silicon Slopes community.

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children. 00:00 - 00:27 “Most businesses just pick up a number out of the air and say, “Let's grow to that number!” But there's no rationale behind it. There's no “why” behind it. And that's where a lot of the unnecessary suffering comes from trying to grow up businesses.” — Jacob Baadsgaard 00:28 - 00:46 Welcome to Peppershock Media's Marketing Expedition Podcast 00:47 - 01:46 Jacob's Background 01:47 - 04:07 Marketing Essentials Moment: Online Communities 04:08 - 06:15 Welcome to the show, Jacob! 06:16 - 09:30 Disruptive Advertising 09:31 - 12:04 Connecting with the motivations behind the company 12:05 - 16:19 Identifying your customer's pain points 16:20 - 19:27 The value of aligning with the brand, with the goal, and with the strategies 19:28 - 20:22 Strike Tax Advisory is leading the way in an $18B+ tax incentives market. Strike's in-house R&D and Employee Retention tax experts discover unclaimed government credits available to businesses. Strike is helping small and large businesses reinvest this assistance back into the business to continue growing. 20:23 - 26:40 EOS - Entrepreneurial Operating System 26:41 - 29:20 Resources that had been transformational for Jacob 29:21 - 32:41 What's the thing you are most afraid to share that you shouldn't share today, Jacob? 32:42 - 36:00 Where do you see yourself in the next 5 to 10 years? 36:01 - 40:55 Jacob's target clientele 40:56 - 44:11 Rhea and Jacob discuss workplace culture. 44:12 - 45:12 Feel free to reach out and connect with Jacob. Visit: disruptiveadvertising.com 45:13 - 46:11 Jacob, thank you so much! Share this podcast! 46:12 - 46:59 Give us a Review and I'll give you some shout-outs! 47:00 - 47:46 Join The Marketing Expedition Community today! #marketingstrategy #marketing #digitalmarketing #marketingtips #marketingdigital #socialmediamarketing #branding #advertising #disruptiveadvertising #EOS #onlinecommunities

Are you a marketer with CEO ambitions? Don't miss this episode! Gone are the days where CEOs were exclusively from finance or sales backgrounds, more marketers are reaching the role than ever. Jacob Baadsgard, Founder and Chairman of Disruptive Advertising shares his insights on what marketers need to do to lead to companies.Key talking pointsThe various paths to the C-Suite for marketers.What you can bring to the table as a CEO with marketing experience.The skills and knowledge you need to develop to lead companies, and how marketers can develop them.Want to master the skills you need to succeed in the C-Suite? Don't miss the C-Suite Masterclass.

Quinn Curtis is Chief Marketing Officer at Disruptive Advertising, based out of Salt Lake City, Utah.With over 15 years of experience in business, branding, and marketing strategies, Quinn encourages the "joy of marketing."  Her approach of drawing out the genius and magic in those she works with builds strong systems and processes, allowing maximum creativity and passion in her teams. The Disruptive team has a remarkable track record of managing over $450+ million in annual ad spend for their clients. The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business.  Helping you run a successful profitable business.Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

On this episode of Optimized Sales, Matt and Sean talk to Daryl Klingaman, COO of Disruptive Advertising, on how he went from dangerously unhealthy to running ultramarathons and how he incorporates unique health incentives and trainings with his employees to make them the best versions of themselves. 

Unlimited Business Wisdom Ep #87 With Daryl Klingaman

This week on the show, Saunder Schroeder, CMO at Disruptive Advertising joins me to discuss using paid media to scale. Saunder is extremely knowledgeable on using paid media to scale brands and he shares some of his actual strategies with us. If you're trying to grow your business, this is the episode for you!

Advertising is an age-old concept in business. However, it can get difficult to find strategies that work for you with new technologies emerging in the market. Today's guest is here to help you out. Brian Sallee is the CEO of Avorit, a hyper-growth launchpad that helps scale businesses through innovative marketing strategies. He is a disruptive thinker with a track record of helping both leaders and organizations pivot and disrupt successfully. He sits down with host Chad Burmeister to discuss the importance of retargeting in advertising and the value of niching in exponentially growing your business. They also discuss the role of AI in advertising strategies today and its possibilities in the near future. Tune in for more advertising and marketing insights in this episode of AI in Sales!Blog Post URL https://www.scalex.ai/resources/brian-sallee-on-how-to-scale-your-business-with-disruptive-advertising-strategiesGuests● Brian Sallee (brian@avorit.com)

Episode #40 with Daryl KlingamanI have the opportunity to chat with Daryl Klingaman today – Daryl is a wealth of knowledge discussing sales trends post-Covid, the importance of core values, and why company culture is so important.Daryl KlingamanDaryl joined Disruptive Advertising in 2014 and has since helped Disruptive Advertising grow from 10 employees to more than 140 employees and a run rate of over $23 million--putting them on the Inc 5000 four years in a row and listed as one of USA Today's and Glassdoor's Best Places to Work. Daryl has been heavily involved in sales and marketing of Disruptive's own services, partnerships and in perfecting the growth-oriented marketing solutions the Disruptive team provides to their clients. Daryl understands customers' needs and how to build a team that meets those. One of the projects that he's most excited to be involved in at Disruptive right now is perfecting the customer journey with quality over efficiency mentality.You can connect with Daryl on LinkedIn to learn more!As always, please connect with me on LinkedIn and let me know your thoughts on A Life You Love and this episode.

Ep #101 - This week on the podcast, I'm joined by Daryl Klingaman, the Chief Revenue Officer (CRO) at Disruptive Advertising, as well as a skilled marketing and sales professional with success in B2B and B2C products/services. Daryl understands the correlation between marketing and sales, and effectively bridges the gap that often exists between the two. At Disruptive Advertising, Daryl helps with the strategic direction and vision of the company as he leads internal sales and marketing teams. Learn More About Daryl Klingaman & Disruptive Advertising: Visit the Disruptive Advertising website at: https://disruptiveadvertising.com/ Follow Daryl Klingaman on LinkedIn at: https://www.linkedin.com/in/darylklingaman/ Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them.   FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet   VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com

In this episode of the Unbottleneck Podcast, Steve Wiideman is joined by sales and marketing expert, Saunder Schroeder, to discuss Facebook advertising, mastering event ads, and the future of internet Cookies. About Our Guest: Saunder Schroeder Saunder Schroeder is Chief Marketing Officer at Disruptive Advertising where he previously served as Chief Product Officer and VP […] The post Shop Talk: Facebook Advertising with Saunder Schroeder appeared first on Wiideman Consulting Group.

In episode 91, host Eric Dickmann interviews Saunder Schroeder. Saunder is a digital marketer and the Chief Marketing Officer of Disruptive Advertising. Throughout his career, he has been able to help grow hundreds of businesses by creating digital marketing strategies to drive traffic and generate leads. Saunder has created and executed digital marketing strategies for Fortune 500 companies, including Adobe, Citrix, Dell, ESPN, Time Warner Cable, Lynda, Blendtec, Groopdealz, Salesforce, Pluralsight, and many others. His mission is to grow people and brands that he believes in.For show notes and a  list of resources mentioned in this episode, please visit:https://fiveechelon.com/using-digital-marketing-grow-your-business-s6ep10/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

Today, marketing is very much about engineering the customer experience. Creativity, once the focal point of creating a marketing campaign, has been superseded by analytics, which in themselves are used to drive creativity.  The new marketing business model is powered by technology and data analysis – and driving engagement, customer experience and revenue is the focus of insightful business outcomes. There is a term for this type of marketing.  That term is called Digital Marketing.  Digital Marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.  In this episode I interview Digital Marketing expert Saunder Schroder, Chief Marketing Officer at Disruptive Advertising.  Throughout his career, Schroeder has been able to personally grow half a dozen businesses and have helped grow hundreds of other businesses by creating digital marketing strategies and helping scale two digital marketing agencies. Saunder has also created and executed digital marketing strategies for Fortune 500 companies, including Adobe, Citrix, Dell, ESPN, Time Warner Cable, Lynda, Blendtec, Groopdealz, Salesforce, Pluralsight, and many others. His mission is to grow people and brands that he believes in.

Tune in as Jeff Pedowitz talks with Aden Andrus, Director of Marketing for Disruptive Advertising. Aden shares how going deep with their persona work and really focusing on value drives the marketing initiatives they implement. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. After spending years working for some of the biggest brands in the world and helping them to intelligently analyze their analytics data, Jacob realized that his skills would be valuable to more than just the Fortune 500 companies.With his company, Jacob now helps his clients to grow their own client base and develop their employees in order to foster sustainable client growth. Join us as we discuss how Jacob turned his business into one of the leading ad agencies in the US, why Jacob moved beyond founder-based selling and what he had to do to achieve that, and how Jacob nurtures his own staff to maximize their potential.What's In This Episode Who is Jacob Baadsgaard ? Why founder-based selling will only get you and your business so far. How have Jacob's personal life lessons influenced his business? How Jacob chose which areas of his business to expand to maintain quality and keep the company vision on-track. Why it took Jacob years to develop a solid sales team. Why we need to pay particular attention to the important things in life that might not come naturally to us.

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. Disruptive Advertising offers PPC (pay-per-click) management, site testing, web analytics consulting, and more to help grow your company and its reputation. Disruptive Advertising believes that to have happy clients, they need happy employees. They have worked diligently to create a space where employees and clients alike can work together to achieve goals and develop important skills that will greatly benefit them in the future. In 2019 Disruptive Advertising was named one of SLC’s “Best Companies to Work For” in USA Today.

Be Battle Ready: Daily Battle #20Jacob BaadsgaardOn today’s episode of the Daily Battle, I am having a conversation with Jacob Baadsgaard, founder of Disruptive Advertising. Jacob is based out of Utah, where Disruptive Advertising services about 600 companies worldwide. Clients hire Disruptive Advertising for their extensive expertise when it comes to driving growth through Google and Facebook. Jacob is passionate about entrepreneurship, personal development, fishing, and his family. During this episode, we dive into the different contributors that allowed Disruptive Advertising to grow so quickly. We also discussed investing in your team and the advantages of coaching.Learn more about Jacob, his business and how he got to where he is today on this episode of the Be Battle Ready podcast. In this week’s episode:Who is Jacob?Contributors to growth at Disruptive AdvertisingBeing in a good personal financial situation to go for itTaking time to find the right personInvesting in your teamHiring less experience high potential candidates Getting access to what you do not seeTips for business owners Building a battle-ready businessBringing your best selfDisruptive Advertising’s ideal clientsThe future vision of Disruptive AdvertisingLinksJacob Baadsgaard on LinkedInDisruptiveadvertising.com

Be Battle Ready: Daily Battle #20Jacob BaadsgaardOn today’s episode of the Daily Battle, I am having a conversation with Jacob Baadsgaard, founder of Disruptive Advertising. Jacob is based out of Utah, where Disruptive Advertising services about 600 companies worldwide. Clients hire Disruptive Advertising for their extensive expertise when it comes to driving growth through Google and Facebook. Jacob is passionate about entrepreneurship, personal development, fishing, and his family. During this episode, we dive into the different contributors that allowed Disruptive Advertising to grow so quickly. We also discussed investing in your team and the advantages of coaching.Learn more about Jacob, his business and how he got to where he is today on this episode of the Be Battle Ready podcast. In this week’s episode:Who is Jacob?Contributors to growth at Disruptive AdvertisingBeing in a good personal financial situation to go for itTaking time to find the right personInvesting in your teamHiring less experience high potential candidates Getting access to what you do not seeTips for business owners Building a battle-ready businessBringing your best selfDisruptive Advertising’s ideal clientsThe future vision of Disruptive AdvertisingLinksJacob Baadsgaard on LinkedInDisruptiveadvertising.com

After growing one of his first PPC clients from 25 to 250 employees, Jake realized he had a gift for using pay-per-click marketing to drive dramatic business results. To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from online advertising. In the six years since its founding, Disruptive Advertising has grown from two employees working in Jake' s basement to a flourishing agency with more than 120 employees and a run rate of over $18 million- putting it at #145 on the 2017 Inc 500 list and listed as one of USA Today's Best Places to Work in Salt Lake City in 2019. As an active member of the marketing community, Jacob is passionate about extending his knowledge beyond his agency and is a regular contributor on a variety of blogs including notable publications like Entrepreneur, Forbes and SearchEngine Land where his wit and ability to make even tedious topics engaging elicits rave reviews from his readers. He has spoken at numerous events and webinars including SMX, Kissmetrics, Create Nation, Unbounce, PRSA, Starfest, VWO and many others— each time entertaining and educating his audience. Beyond running a successful digital marketing agency, Jake's professional goal is to create 50 millionaires. To help him achieve that goal, Jake has invested over $350,000 into professional development and runs an ongoing series of personal development courses, covering topics like developing healthy habits and vision mapping, to help his employees cultivate a strong sense of selfawareness and unlock their full potential. As a business owner, author, motivational speaker, Jacob Baadsgaard 's witty, thoughtful and genuine approach to pay-per-click advertising and leadership makes him a compelling leader in the digital marketing arena! Some great takeaways from Jacob:Be enough as a personChange your habitWillpower is the solution to create changeContribute in your own unique way______________________________________The Change Makers are doing a fundraise for their #NoMoreBoxes Online Training and Collaboratory Center. A platform designed to teach you how to create safe space for a deep-dive conversations that open up for the conscious and unconscious bias behaviours, placing ourselves and others into boxes, that places our focus on what separates us as human beings, not what unites us. Your help is highly appreciated.Just go to www.Patreon.com/NoMoreBoxes today! MAKE SURE YOU DON'T MISS AN EPISODE OF THE CHANGE MAKERS PODCASTSUBSCRIBE TO OUR CHANNEL ON APPLE PODCAST OR STITCHER The Change Makers Podcast RSS Subscribe to The Change Makers Podcast Get the latest transformational out-of-the-box Leadership and Communications Tips, Insights, Tools & Stories from other change makers delivered directly to your inbox. First Name Last Name Email Address Sign Up We respect your privacy. Thank you!Please check your inbox for an email from me, Rúna Magnúsdóttir. Inside that email is a link to verify your subscription.Looking forward to having you onboard.My bestRuna

In this episode of our Strategy & Leadership Podcast, we were joined by Jacob Baadsgaard Founder & CEO of Disruptive Advertising. Jacob began his career in the web analytics industry, eventually moving into marketing after working with various enterprise and Fortune 100 organizations to track their marketing efforts and data insights. Jacob founded Disruptive Advertising as an entrepreneur, and the organization now has over 150 employees. If you are interested in using a facilitator for your next planning session, learn more here: https://www.smestrategy.net/strategic-planning-facilitator-and-facilitation-services If you want to learn how to lead the strategic planning process yourself, take our self guided course at: www.smestrategy.net/course

After growing one of his first PPC clients from 25 to 250 employees, Jacob (Jake) Baadsgaard realized he had a gift for using pay-per-click marketing to drive dramatic business results. To help more companies succeed online, Jake founded Disruptive Advertising, a PPC and CRO management agency, and in a few short years has grown the company to over 90 employees and a run rate of over $12 million – placing it #145 on the 2017 Inc 500 list. While most business leaders focus on personal financial gain, Jacob Baadsgaard reinvests a fair amount of his profits back into his employees and the community; donating 10% of his salary to his church every month, spending upwards of $1k a week on snacks for the office, donating monthly to a charity cause his employees choose, and developing employees with no experience into leadership roles within his company that earn six figure salaries. He is a regular contributor in prominent publications including Forbes, Entrepreneur, SearchEngineLand, MarketingLand, SearchEngineJournal, Unbounce and KissMetrics. In our conversation today, Jake shares his perspective on entrepreneurship and why he has no intention of selling his company anytime soon. An advocate of personal leadership development, he not only challenges himself regularly to be better and do better, he facilitates an optional course on personal leadership for his employees, which has been well-attended by staff members, despite it being held in the early morning, prior to working hours. Given Jake’s expertise in digital advertising, we also explore the common mistakes that businesses make when engaging in digital advertising, and the best way to get started, and how to make the most of your investment. Key Takeaways You don’t need to build your business to sell it. You can be the one to reap the long-term benefits from your business being successful. Develop a really good skill-set before venturing off on your own. Otherwise you just don’t have that much to offer to potential clients. Often when there’s a certain measure of professional success, we use that as a justification to forgive bad habits and assume we are making a difference in the other areas of our life too. As a leader, work on yourself rather than try to fix others. 76% of adwords and Facebook ad budgets are wasted. When done correctly, PPC is very trackable to actual revenue. One mistake businesses often make when it comes to PPC is starting with a really small budget and a really broad marketing campaign. If you don’t have sustainable revenue and profits, paid advertising might not be the right place to start. If marketing is done correctly, every single thing is a victory – because you learn just as much from what didn’t work as what did work. As long as you go about it in the right way. If you’re new to digital advertising, you have to commit to it long term (12-18 months) and do the right things in order to see progress along the way, and get to the consistent ROI you’re looking for. Resources The Pay-Per-Click and Conversion Rate Optimization Blog (new post twice a week) Connect With Jacob Baadsgaard www.disruptiveadvertising.com

After growing one of his first PPC clients from 25 to 250 employees, Jake realized he had a gift for using pay-per-click marketing to drive dramatic business results. To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from online advertising. In the six years since its founding, Disruptive Advertising has grown from two employees working in Jake's basement to a flourishing agency with more than 120 employees and a run rate of over $18 million- putting it at #145 on the 2017 Inc 500 list and listed as one of USA Today's Best Places to Work in Salt Lake City in 2019. As an active member of the marketing community, Jacob is passionate about extending his knowledge beyond his agency and is a regular contributor on a variety of blogs including notable publications like Entrepreneur, Forbes and SearchEngine Land where his wit and ability to make even tedious topics engaging elicits rave reviews from his readers. He has spoken at numerous events and webinars including SMX, Kissmetrics, Create Nation, Unbounce, PRSA, Starfest, VWO and many others— each time entertaining and educating his audience. Beyond running a successful digital marketing agency, Jake's professional goal is to create 50 millionaires. To help him achieve that goal, Jake has invested over $350,000 into professional development and runs an ongoing series of personal development courses, covering topics like developing healthy habits, financial independence, and vision mapping, to help his employees cultivate a strong sense of self-awareness and unlock their full potential. What you will learn in this episode: How Jacob found himself in the advertising and marketing industry The biggest area that Jacob see companies still missing the mark on in the lead generation side An example of how Disruptive Marketing has helped bridge the gap for marketing and sales teams within organizations The questions you should be asking yourself when it comes to your marketing Common mistakes that businesses make when it comes to their PPC campaigns How Disruptive Marketing defines culture and its 4 core values The importance of knowing who you are and deciding who you want to be Two experiences that lead Jacob to shift and become more self-aware in his relationship with his wife and how those experiences impacted him as a leader Jacob's morning routine and how it's helped him achieve greater success Why he has his team read “Miracle Morning” when they first start working at Disruptive Marketing How Jacob works through his stress and anxiety Why Jacob left Corporate America The secret sauce to Disruptive Marketing's culture Resources: Website: disruptivemarketing.com

Get a free PPC proposal from Disruptive Advertising - https://www.disruptiveadvertising.com/Follow Jacob on Twitter - https://twitter.com/jakebaadsgaardSubscribe to the Rothman PPC For Lawyers Podcast - https://podcasts.apple.com/us/podcast/rothman-ppc-for-lawyers/id1462546633Follow Jason on Twitter - https://twitter.com/rothmanppcOn today's Rothman PPC For Lawyers podcast we bring on the CEO and founder of Disruptive Advertising Jacob Baadsgaard to talk about online marketing strategies for attorneys.We talk about both Facebook advertising and Google Ads and Bing search engine marketing and there's even some display contextual and remarketing talk.We kick off the interview talking about running a marketing agency and leadership, and then we dive into the law firm marketing talk. We cover the differences between social media marketing and search advertising and how law firms can best use both strategies.Then we talk about the importance of selecting the right kinds of keywords to target in Google Ads. Specifically we cover the importance of focusing your keywords on your best types of cases and also the importance of buyer intent.Next up we talk about the much-debated number one position in Google Ads. Do you have to show up number 1 to be effective? Jacob has a very interesting take on how to approach ad position.Then we discuss how to handle the sometimes high cost per click of personal injury keywords like "car accident lawyer near me" and "truck accident attorney." And we also talk about the conversion rate levels we see on attorney campaigns.We finish up by talking about the importance of landing pages and how sending PPC traffic to the homepage is almost always a mistake for law firms.And we also do some questions at the end of the show about how to pick out a Google Ads budget, how long until attorneys can expect to see results from their PPC campaigns, and what attorneys can do to help their PPC managers get the best results possible.I hope you enjoy the interview Please leave the video a like and share with friends because those likes and shares really help the channel grow! Thanks again for listening and enjoy!

Jake Baadsgaard is the founder and CEO of Disruptive Advertising, a digital marketing agency that has helped hundreds of companies realize unprecedented growth and profitability from online advertising. In the six years since its founding, Disruptive Advertising has grown from two employees working in Jake' s basement to a flourishing agency with more than 120 employees and a run rate of over $18 million- putting it at #145 on the Inc 500 list in 2017.   Beyond running a successful digital marketing agency, Jake also has a personal goal of creating 50 millionaires.   Links Jake on LinkedIn DistruptiveAdvertising.com

Being truly customer-centric includes knowing the reason that people buy your product. And that reason is found through experimentation. The way you test matters directly correlates to your ability to anticipate changing customer needs over time. Jess Dewell talks with Chris Dayley, Neuromarketer at Disruptive Advertising, about how to understand the connection you have to your customers.

After growing one of his first PPC clients from 25 to 250 employees, today’s starting quarterback Jake Baadsgaard realized he had a gift for using pay-per-click marketing to drive dramatic business results. To help more companies succeed online, Jake founded Disruptive Advertising, a PPC and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from the online advertising space. In the four years since its founding, Disruptive Advertising has grown from two employees working in Jake’ s basement to a flourishing agency with more than 120 employees and a run rate of over $18 million- putting it at #145 on the 2017 Inc 500 list! Jake's ability to assess and clearly explain complicated issues has made him a favorite in a variety of forums. Jake is a regular contributor on a variety of blogs-- including notable publications like Entrepreneur, Forbes and SearchEngine Land-- where his wit and ability to make even tedious topics engaging elicits rave reviews from his readers. Jake’s humor, charm, and insight aren’t limited to the written word, though. He has spoken at numerous events and webinars including SMX, Kissmetrics, Create Nation, Unbounce, PRSA, Starfest, VWO and others and has a gift for both entertaining and educating his audience. Attendees usually leave comments on how much they enjoyed his sessions-- and how much he gave them to think about. As a business owner, author, and speaker, Jacob Baadsgaard ’s witty, thoughtful and genuine approach to pay-per-click advertising makes him a compelling leader in the digital marketing arena!   Jake Baadsgaard’s MVP player Stats:   Jake comes from a big family, the sixth out of ten kids to be exact, so growing up he needed a way to stand out to be “different.” With a natural driven and movement-oriented personality, Jake had no problem thriving and being just that, different. With a job at only eight years old, Jake learned the value and payoff of hard work. He would later discover his greatest skill set is understanding how to collect the right data, connect the right different datasets, and make simple but impactful marketing decisions!   In this episode, we talk about: -the works of Jake’s disruptive advertising and skillset for collecting data -how he manages the people involved with his team -a time where he handled a difficult situation pertaining to relieving a specific member on his team -how he had a reality check with his marriage counselor and his wife about her being a partner to his business and how that affected their relationship -how he decided to have better routines and habits in his life, and -times of inspirational moments that were great examples of having great habits and sticking to a goal   Want to better the habits in your life and focus on how to be competitive, connected, self-improving, and have a vision and map to be the person you want to be? Make sure to listen to this fantastic episode to get all of Jake’s great wisdom and strategies!   Keep the conversation going by sharing this episode with your friends, colleagues, and social media!   Thanks so much for listening.        Quotes   “I don't actually have to be good at marketing. I just have to be really good at getting the right information and taking action on it.”   “The situation I keep finding myself in is hiring the wrong people and then holding on for too long and pushing off that hard conversation for too long.”   “The number one challenge that we're currently dealing with that needs to be addressed in some degree by all of us is being present and connected with ourselves and with others.”   “You’re changing the way people show up to work and think about themselves as participants in the workforce.”   LINKS   Jake Baadsgaard LinkedIn disruptiveadvertising.com Leadership and Self-Deception by The Arbinger Institute   Get more out of PYP with these links: Show notes Halftime Newsletter Nominate a Guest for the Show We always appreciate your rating and review on iTunes!

My special guest this week is Rania Robinson. She is CEO of Quiet Storm an award-winning creative advertising agency in London.   They work with some of the most well-known consumer brands in the world. Warner Brothers, Yakult, Harribos, Moonpig, and Vimto to name a few.   Their purpose is to make things happen for their clients’ and celebrate what makes them great and get people excited about their brands.   They do this by harnessing the power of creativity that delivers results.   Because, in their words, ‘without the disruptive power of creative thinking and creative ideas nothing ever changes’. I couldn’t agree more.

Now we’ve spoken to some other business owners in the PPC and Facebook Ad space, but what caught my attention on today’s guest Jacob Baadsgaard is that he grew his company, Disruptive Advertising, to over 120 employees and 18M in revenue since 2012. And if that wasn’t impressive enough Jacob is a regular contributor on sites like Forbes, Entrepreneur, Unbounce and KissMetrics. I’m excited to tap into his experience on growing a team to spur business growth and make more of an impact. I love your story of starting your business in a basement to an Inc 500 company. There are many hurdles and plateaus in a business -what was the biggest one for you? There are different ways to view contractors and employees – what has your mindset been on employees to grow your business and how has it shifted along the way? I like your approach on turning employees into leaders that have an earning potential of 6 figures. Can you speak to that? As an entrepreneur we wear so many hats, especially when it comes to sales – how do we go from founder based selling to having a sales team. What are the first steps? With social media in the selling mix– does that make it more challenging or easier? Jacob Baadsgaard founded Disruptive Advertising in 2012 and has grown the company to over 120 employees and 18 million dollars in annual revenue with ZERO debt of outside funding. Disruptive Advertising helps businesses advertise profitably on Google and Facebook by leveraging theirsoftware and team of marketers. They have worked with over 1,000 businesses to date and have found that on average 76% of AdWords and Facebook Ad budgets are wasted. While most business leaders focus on personal financial gain, Jacob reinvests a fair amount of his profits back into his employees and the community; donating 10% of his salary to his church every month, spending upwards of $1k a week on snacks for the office, donating monthly to a charity cause his employees choose, and developing employees with no experience into leadership roles within his company that earn six figure salaries. Jacob is a regular contributor on sites like Forbes, Entrepreneur, SearchEngineLand, MarketingLand,SearchEngineJournal, Unbounce and KissMetrics. https://www.disruptiveadvertising.com/    

What are the biggest problems that most companies have with their websites, and why is fixing them not as simple as just redesigning them? That’s the question we’re going to answer this week on the Raise Your Frequency Podcast. We’re chatting with Chris Dayley, VP of Site Testing & Optimization at Disruptive Advertising. Chris is a digital marketing entrepreneur with a passion for helping businesses succeed online. In 2016 he merged his company with Disruptive Advertising, offering full-service A/B solutions to clients including strategy, design, development and analytics. He’s worked with big names in the podcasting world such as John Lee Dumas, and he’s going to make us think twice about what we’ve been doing (or NOT doing) with our websites. To connect with Chris or to learn more about Disruptive Advertising, visit https://www.disruptiveadvertising.com/ To grab Chris’s FREE guide on A/B testing, go to https://www.disruptiveadvertising.com/guide  To connect with ME outside of the podcast:  https://www.lisacapri.com/  On Facebook:   https://www.facebook.com/lisacapricoaching/  On Instagram:  @raiseyourfrequencydaily  Or shoot me an e-mail at voicesplash@gmail.com!  Affiliate disclaimer: It is possible that some links mentioned on the podcast or in show notes may be affiliate links. This means that I might receive a small commission for referring certain products or services AT NO EXTRA COST to you. I only refer products or services that I LOVE and/or that I use personally.  

Chris Dayley is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. After running his first successful test, he fell in love and began focusing on helping businesses test their website experience. In 2014, he started his Conversion Optimization agency Dayley Conversion, which was a full-service agency helping businesses discover what converts best on their sites through testing. In 2016 he merged his company with Disruptive Advertising, where he currently works as VP of site testing and optimization. They offer full-service A/B testing solutions to clients including strategy, design, development and analytics.   During This Show We Discuss… What disruptive advertising is What disruptive advertising can do to help business owners The forms of advertising that are working best right now Some of the easiest ways to obtain new clients Why business owners struggle to get leads and convert them How to effectively market on a budget 3 ways to test content on your website Why you should remove things from your website to see what converts best Where to start testing the right things that will net you more sales The exact tools you should use to test and have more website conversions STOP using Google Analytics the wrong way, here's how What you should know about heatmapping that can get you more customers What A/B testing is How to start with A/B testing Common mistakes with A/B testing to avoid The types of tracking and analytics you should be tracking How to get started with tracking activity on your website And much more…

Jacob Baadsgaard is Founder and CEO of Disruptive Advertising, an agency that helps companies grow to the next level using Google and Facebook ads, leveraging the platforms with revenue—through a CRM- or lead-gen-based campaign or by ensuring that the ecommerce analytics are strong so everything is revenue-driven, testing website experience to see what resonates with potential customers, and perfecting the website experience so clients can effectively scale. Jacob started his career in web analytics implementation with Omniture. He soon discovered that pay per click (PPC) was the easiest metric to track and provided the most insights, and left Omniture shortly after it was acquired by Adobe to go out on his own. As his agency grew, it leaned heavily on Google-Adwords-based paid search to drive traffic to landing pages—but had no way to measure conversion until they implemented Unbounce.com to refine the landing page experience. Disruptive Advertising is located in Lindon, Utah. With a 2017 population of almost 11,000, Lindon nestles between beautiful Mount Timpanogo and Utah Lake, the largest freshwater lake in Utah. In 2009, 2011, and 2013, CNN Money Magazine listed it as one of the "100 Best Small Cities to Live in America." Lindon is part of the Provo-Orem Metropolitan area, with a 2016 population of slightly over 600,000. Lindon is not the bustling metropolitan area where one would expect to find a thriving advertising agency with over 100 employees. Disruptive Advertising has around 500 clients—and they're not the mom-n-pops. An enterprise team manages accounts with monthly spends of $100 to a million dollars. A small business division works with lower-spend clients, e.g., healthcare and home service companies. The majority of Disruptive's clients have an average Facebook and/or Google monthly spend of $20,000 to $50,000. Hardly average. How does that happen? Jacob credits his company's success to the fact that it takes its own marketing and branding very seriously, to the tune of a million dollars a year. Disruptive drives a lot of inbound, but, at the same time, maintains a laser focus on its performance-driven PPC and PPC ancillary services. When clients request “other” types of work, Disruptive provides these by partnering with agencies that excel in those specialties. Quality control is also critical for keeping Disruptive's customers happy. In order to track the performance of over 100 employees, Disruptive uses a technology that continually audits all accounts to confirm that best practices are consistently and universally implemented. Employees and their managers are likewise responsible for ensuring this is done. In addition, product owners in the areas of Google Ads, Facebook Ads, site testing, and analytics review all accounts on a specified schedule—a triple redundancy that ensures customers get the services they expect. For years, Jacob put all his energy into growing his company, to the detriment of his health and his relationships. He felt the success of his business was a reflection of his value as a human being and that, the minute his company stopped growing, he would no longer be a good person . . . he would be a failure. A company valuation and mergers & acquisitions expert asked him some pivotal questions: “What is your plan with the business? What is your exit strategy? What is going on?” When Jacob didn't know whether he wanted to sell the business or what he enjoyed about it, the expert told him, “If you love what you're doing and you love the people that you're working with, run it the way that you love running it, take a little more off the table along the way, and just be involved with it long term.” When Jacob realized he could define his own success, he fell in love with his business all over again. Jacob can be reached on his company's website at disruptiveadvertising.com or on its LinkedIn account at: https://www.linkedin.com/company/disruptive-advertising/

The G.O.A.T. of Building a PPC Agency, AKA Johnathan Dane understands how to build a PPC Agency better than anyone. In less than a year, his first agency, Disruptive Advertising, climbed to over $300k in monthly recurring revenue before deciding to sell his stake and move to his favorite place to live - Huntington Beach.   He used everything he learned and started a whole new agency from scratch. - Zero Clients - Zero Employees - Zero Content - Zero Portfolio Within a year, he built another 7-figure PPC Agency and climbed to well over $500k in monthly recurring revenue at his new agency, KlientBoost. Johnathan is an expert in the areas of: - Google AdWords - Google Analytics - Landing Page Optimization - Conversion Rate Optimization - Building a Team In this interview, he shares what he's learned throughout his journey of being a PPC Agency builder, and some strategic plays that you can implement to grow your team as well as he has over the past few years.

Chris is a digital marketing entrepreneur who is passionate about helping businesses learn what their users want on their website using psychology based testing, and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization. www.disruptiveadvertising.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest this week is Jacob Baadsgaard, founder of Disruptive Advertising. He's here today to talk to us about how to be disruptive with your marketing and what he learned transitioning from founder who sells everything to running a team of sales people. The lessons he learned and the culture he's established will help you become an amazing sales leader.  This episode is brought to you by "Japan Sales Mastery" the newest book by renowned international business expert Dr. Greg Story. If you need help with your international sales in Japan, this is a MUST read. Dr. Story heads Dale Carnegie Japan and hosts his own podcast "Sales Japan Series” We're starting a Sell or Die Book Club and you can join! Our first book is Stop Selling and Start Leading. Here's what to do:  1. Buy the book using promocode SSSLP for 20% off! 2. Join us on our Facebook Live group book discussion on May 10th! Subscribe to the Sell or Die Podcast! It only takes 7.5 seconds

Founders and CEOs often expect immediate results from new sales teams and employees. But that isn't always realistic, or sustainable. To find out why, we sat down with Jacob Baadsgaard, CEO of Disruptive Advertising, a team-enabled agency that uses analytics and data to help clients grow their businesses, leveraging platforms like Google and Facebook. 

Chris Dayley from Disruptive Advertising is an expert when it comes to search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion optimization. Many SEO agencies are short sighted and simply look for a "trick" to provide their clients, such as ranking them in Google. However, Chris and his agency like to make data-driven decisions. A "great" looking website is an essential ingredient, but they also run A/B tests, think about what the customer is expecting to see on the page, improve load time, and use the data from heatmapping software (HotJar) to change navigation. Additionally, Chris says that every website needs to have: a value proposition (identified by the audience), a call-to-action (that they can identify in 2-3 steps), content (watch how much they're consuming), clarity/conciseness/readability, removal of all diversions/distractions (such as banner ads), and handling any anxiety people have when visiting that website. Resources A/B Testing Starter Guide (Website) Disruptive Advertising (Website) HotJar (Website) Visual Website Optimizer (Website) Google Optimize (Google Optimize) Diesel Power Gear (Website)