Podcasts about Qualtrics

Welcome back to Intellicast! We have another MR news-centric episode today, with Matthew Alexander joining Brian Peterson to discuss the latest happenings. Starting off, Brian and Matthew discuss Rep Data's third acquisition in the last two months. Coming off of the acquisitions of Redem and SightX, Rep Data announced they had acquired OWL Solutions, a survey programming specialist. Matthew and Brian both talk about how Rep Data is positioning itself to control the entire survey project flow within its own ecosystem. They also spend some time discussing the potential impact now that Qualtrics has completed its acquisition of Press Ganey / Forsta. The discussion take on two distinct paths, with the first focused on the future of the 2 platforms and if it will ever be combined. The second led to an overall discussion of who truly owns the data in a programming platform – is it's the platforms, or does the user/client own it. This travel down a rabbit hole was because of the language used in the press release about “Al-led synthetic experience intelligence systems” and how could systems be trained without data. A third larger discussion happened with Brian and Matthew started to talk about the news that both Survey Monkey and PureSpectrum has announced new connections into Claude allowing Claude users to do everything from the Anthropic platform. Brian brought up whether this was a just the start of more insights companies announcing similar connection. This led to an overall discussion about whether these kinds of solutions were just part of a trend of using AI to use AI. They guys also covered a few other stories including: Dynata's newly appointed SVP of Sales for North American Brands QuestionPro's acquisition of Fathom Morning Consult's new Chief Growth Officer The defeat of a proposed bill in California that would have prohibited the use of research data to be used in any AI or synthetic solutions. Thanks for tuning in! The 2026 Edition of The Sample Landscape is now available! You can download your copy here: https://content.emi-rs.com/the-sample-landscape Learn more about your ad choices. Visit megaphone.fm/adchoices

In this celebratory episode, The Suite Spot hosts two TMG veterans, Director of Product – Respond and Resolve™, Jackie Avery, and Chief Technology Officer, Jason Lee, on the podcast to commemorate the 10 year anniversary of the Respond and Resolve™ digital solution.  Jackie Avery discusses what the milestone means to her and her team, and how responding to reviews is the foundation for connecting to guests and why it’s critical for hoteliers to give authentic responses to their guests. Jason joins the podcast to share the history and evolution of the Respond and Resolve™ digital solution and how it has become the industry solution service it is today.  Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree. Hello everyone, and welcome to another episode of The Suite Spot, a celebration, my favorite type of episodes we have on the Suite Spot. Very excited to share a milestone and achievement, a celebration, like I said, a 10 year anniversary of our award-winning, industry leading Respond and Resolve™, review response solution. Here with the Product Director of Respond and Resolve™, Jackie Avery. Jackie, welcome back to the Suite Spot. Jackie Avery: Thank you. I’m so happy to be here. I’m so excited to talk about this too. Ryan Embree: Congratulations, what a feat. 10 years of responding to reviews. We are gonna have the opportunity to speak with Jason Lee, our Chief Technology Officer, and we’re gonna talk to him about really the history and evolution of this solution, and really guest feedback management in general, how that’s evolved over time. But with you, I thought we’d start with talking about present today and this solution respond and resolve, again, responding to guest, hotel, guest reviews. What makes this so special? What is the secret sauce? Why has it seen such an explosion of growth from our hotel partners, and what do people love about it? Jackie Avery: Yeah, so I’d say everyone on my team probably has a different answer to this, but for me, it really comes down to passion, time, and flexibility. So we’re really passionate about that connection making, you know, that moment with the guest truly matter. Taking the time to really connect in that way with them. And I’d say, I guess right, others might say, well, you know, these other people within the industry or at the hotel also have that passion and, and care about that connection. So, I think we all agree that that’s really important. But then you come to also adding in time. So someone might be able to dedicate an hour to responding to their guest reviews, or maybe even a few hours a week, and they feel really good about that. But like for us, right? This is day in, day out. This is what we do all day long. We really have the time to not only have the passion for that connection with the guest, but take the time to think about what they wrote and how they wrote it. And so, and there are gonna be people who have the passion and have the time, and I absolutely do not wanna diminish that. I’m so happy that they do. I’d say the third, and just as equally important aspect though, is flexibility. So this is an ever changing landscape, right? One moment. The M dash in writing makes you sound human. It’s casual. This is how you connect. The very next day, that’s an indicator of AI. If you’re using that, no one thinks you’re you. So in the past, right, you would start writing a response and you just wanna make sure you’re not sounding defensive, you’re not being dismissive of, whatever their concern is. And that’s still important, but that’s not where you start anymore. You start by convincing someone that you’re a person, you’re sitting at a computer taking away from all of these other aspects of your job, and you’re like, my first step is showing everyone that I’m me and I’m real. So, on top of all of that, right now, you’ve got that going on. Maybe, you know, you feel like you’ve got a handle on it. There is a very intense, again, ever changing landscape when you’re thinking about the political climate, the economic climate, and those impacts the guests and travel. We all know that. And so it’s really hard to meet a guest where they’re at. If you’re not keeping up to date with everything going on. You have to be aware of those shifts that are happening all the time to everyone. Ryan Embree: Yeah. It’s ever changing, especially over the course of a decade, which has obviously been the timeline of this solution here. And you’re absolutely right. I mean, that authenticity is so key to show the guest that you actually care about what you wrote. And you’re right, there’s a challenge now to almost convince that guest that I am real. I am listening to you and I’m connecting. And there’s a reason why in this age of technological advancement and AI, we were talking about it every single day. We’re at the peak of technological advancement. Every single day we move forward, there are still hotels that come to us and say, we want to maintain a human to human connection. We don’t want AI to be responding or generating responses that are going straight to our guests. Why do you feel like that is, and and what are the feedback you’re hearing for these hotel partners? Jackie Avery: Yeah, so when you zoom out, right? Guests are the entire reason that hotels exist. So when you’re considering reviews and checking reviews before you stay somewhere or leaving a review, after you’ve departed, these are really important aspects of the guest journey. They’re a part of your guest experience. So when you are a property who is fully invested in your guests having a great experience at your hotel, you want them to be surprised when they come in the best ways. You want them to leave with the best memories and spread that by word of mouth and online, you understand that you have to continue that real connection the same way you want to at the front desk in those points online. You have to connect with them human to human in that review response. Ryan Embree: You know, Jackie, one of the things that I think makes the solution so special, and something you’ve done a great job of is curating this team of professional writers where a lot of these writers here went to school for writing and communication. You know, these are degrees that are their specialty. They have a passion for this, right? And you talk to a general manager nowadays maybe they didn’t, maybe they don’t have a passion in writing, right? Like, that wasn’t why they got into hospitality to say, I wanna be a writer. But, you know, you created this team that also understands the nuances of the hotel world. It’s the only vertical that we work with in hospitality. And there’s so many of those little nuances that you have to teach and you have to incorporate in your messaging and in your review response writing to make sure that is articulated so clearly to your guests, or really it undermines your reputation as a whole. Talk to us a little bit about some of those nuances, maybe some examples and how you’ve been able to generate just this team of, again, just incredible writers. Jackie Avery: So, I’m fortunate because we’re doing this episode to celebrate 10 years. So we know what we’re looking for and we have experience in how to train specifically writing for hospitality and guest reviews. So fortunately, you have these degrees where people come in, they’re educated, they know how to write well, and then you have this training based on real world experience. And having seen the evolution of guest reviews. You used to get it where guests only left reviews when they’re angry. That’s not the case anymore. Guests go, they love the praise of feeling rewarded for leaving a good review. They wanna leave a good review. And having written so many, right? Each individual learns something and takes it back to the team. So it’s consistent workshops, it’s creative workshops, it’s adjusting to the new landscape, right? Being aware of what is seen as AI and what is AI. Being able to identify a review where a guest used AI to leave it, maybe. Or also being able to take a moment and pause and know the best way to reach another human when they’re being skeptical. So where as someone on property, right? They’re so focused maybe on, well, I wanna let this guest know that’s not how we do things, or that’s not really what happened here. And this professional writer on the team realizes the first line of this review was, and I bet a bot is gonna answer this. You have to cross that bridge first. You have to tackle that first. And if you don’t know how, it’s gonna be really hard to get your actual message across to this person that you really want to. So, we’re always building on what we know, because we realize what we know today can’t be what we rely on forever. Everything is gonna be different in three months. Everything will be different in one year. And when you’re set up to be able to make those adjustments, and you’re excited about that, when you love writing, when you love being able to write in a different way and connect with someone, and this is your passion, you know, you thrive in that landscape, it’s not a challenge that you don’t wanna take on. You look forward to it. Ryan Embree: Yeah, absolutely. And you’re absolutely right about the landscape. Completely changing. Sometimes, even though over the course of 10 years, I mean, booking has their pros and cons. They actually essentially solicit some of the negative feedback so that you can address that character count, right? With a TripAdvisor and maybe now going into reviews with no content at all, and responding to those PPI and personal information using people’s names in those responses. Is that something that a site allows or not? All of these are things that you wouldn’t really think through in responding to reviews, but it’s so critical and so important because, again, it’s an underlying foundation of your reputation management. And why do we respond to reviews to show we care? So if that care isn’t being shown, it really undermines your reputation. So, anything that lasts for 10 years obviously, means that it’s a success. I’m sure you’ve heard over the years some really, really rewarding pieces of feedback from our hotel partners. Can you share, we love a good story here on the Suite Spot in the podcast. Can you share any examples, maybe just one or two of some special moments or conversations with some of our Respond and Resolve™ clients? Jackie Avery: Yeah. Thinking back, because it feels really relevant this year, because it does seem to be happening more frequently, I think back to an email I got from a client, and they were going through it, their property started receiving hundreds of reviews within an hour to, because of something happening within the city, it was something going on. That was happening citywide and really had nothing to do with their hotel. And you can imagine in that moment, they’re fielding calls at the front desk from guests who haven’t arrived yet. They’re trying to ease concerns from guests in house, and their online listings are just being flooded from people who aren’t there and are just saying stuff. And really, it’s just because of the city they’re in and something that the property has nothing to do with. So in those moments, I’m so grateful that we can help. I got this email from this hotel, and they were just like, thank you. I had so much on my shoulders, and I know I have this support and this, and I put out these things, you know, to these other people at the property who help us. But in that moment, I knew, I knew you guys were there. Yeah. And I knew that you could give advice on what to do. You’ve seen it before. You helped guide my steps. And I’m so grateful for that, that our years of experience mean that in the moment a guest can be served face to face, and we can be assisting, you know, with things happening outside of this property’s control. Ryan Embree: And what a line to tiptoe too, if AI is involved, right? And that, and the messaging is not communicated the right way there, it could mean so much more than just a one star review. It could mean detrimental damage to your reputation, especially in those moments of crisis. Jackie Avery: Absolutely. And some sites let you edit what you post back and some don’t. So the stakes are high. And it’s happening fast. Ryan Embree: Absolutely. Very fast. And so, as we wrap up our conversation here, and again, congratulations. As Product Director, you look at this, what do you look at this 10 year milestone? What does it mean to you and what’s your vision for the future of this solution? Jackie Avery: Yeah, this milestone, I feel it, I feel it personally. Not just for me but my entire team. When you genuinely care about connecting with other people and helping and being support in this way, it’s really easy to feel the joy in what you’re doing. So this milestone, to me, is just something that I am reflecting on that I’m so grateful, I’m so grateful to be able to work with clients across the country and help people out there connect in a space where they’re expecting not to have that opportunity. More often than not, people are expecting not to hear back, or they don’t wanna get their hopes up that they will hear back, but they do. Yeah. And it feels great. And I love that. Ryan Embree: Yeah. The stakes can’t be any higher right now when it comes to that. And hotels are getting creative with trying to figure out ways to connect with guests in a world where, you know, you don’t have to visit the front desk anymore. You can, you don’t have to interact with hotel staff anymore. So hotels are trying to figure out ways that they can keep a constant line of communication. And this is always gonna be a place where guests are, are gonna be, do not make it a one-way conversation. They’re gonna continue to leave feedback. Are you genuinely listening? Are you authentically responding? And we’re so grateful to have you on this podcast to celebrate this milestone. Thank you, Jackie. And congratulations again to you and your team. Jackie Avery: Ah, thanks so much. It was great to be here. Ryan Embree: Next wee’re gonna be talking with Jason Lee, Chief Technology Officer at Travel Media Group, where we’ll talk a little bit about the history and evolution of this Respond and R™esolve solution, which just turned 10 years old. Ryan Embree: Hello everyone. Welcome to part two of our 10 year celebration of TMGs Respond and Resolve™ review response solution. I am here with one of the architects, CTO, Jason Lee, congratulations to you and your team 10 years. Jason, you know, we love a good origin story. Talk to us, bring us back 10 years ago when you started, maybe it was even before 10 years. But tell us a little bit about how Respond and Resolve™ came to be and kind of the evolution of the solution that now turns 10 years old. Jason Lee: I mean, I think we at that time, we had been kind of doing reputation for hotels for a little bit, mostly in post-day engagement. And then also monitoring reputation scores and reputation flow. And we were getting questions like, hey, can you handle review response? And so we sat down and we were like, we’re getting this more and more. And we had salespeople that were saying the same thing, like, hey, I just got the phone with this guy, and he said he would buy except if we had this product. And so we sat down and we started thinking about like, what is it gonna take to, to get this done? And we had, we happened to have a tech summit during that same time, and we all sat down. So at that time, it was all the tech leaders we had and our tech team as well. And we really just kind of mapped out, like, what would it take to, to do this? Yeah. And at the time I was like, listen, the only way this is gonna work, anybody will even buy this, is if they can ensure that whoever is providing them the response is gonna do it in their voice is gonna be able to do it in a way that they would do it. Speak to their guests in the way that they would wanna be spoken to. And so we sat down and we put together what was kind of the building blocks of what is today’s, Respond and Resolve™, Travel Media Group. But at the time was even more complicated. It had multiple touch points. So it had a single, it had a touchpoint of the review coming in. It had a touchpoint, after the response where we would audit the response before the response went to the hotel, the hotel would then approve the response. And then once the hotel approved this approved the response or edited the response, it would come back to us and we would touch it one more time before we would then publish that response. So we had this, like, we had a three touch internal, like four touch, if you include the hotelier system. And, you know, and of course, you know, anybody who’s done any kind of product work or anything would think like, that’s an insane amount of touches, that’s a crazy amount of scaling. And so then our secondary thing was like, how do we do this based on the number of reviews or whatever? And we weren’t even thinking that way. We’re like, because there’s an unknown number of reviews, how do we even do this? So we started the product out with, with that kind of cadence, with 20 reviews being kind of the core. So you get 20 reviews a month, and it was TripAdvisor only. Yeah. And you had this one critical response. So we would like, you know, if there was a, something that really, that happened that was really bad, we would write this like very specific kind of PR version of a response. And that was the original product. So we put it all together, we put our price point out, and, and I believe you were the first person to sell one to a hotel. So, so as we got that going, then it was, you know, then, then we went through the rest of kind of like the evolution of the product. But at that time, it was something I think one other company was doing, but we, you know, we didn’t really know what they were doing or how they were doing it. So we kind of took our own path in how we created it. Ryan Embree: And we were talking off camera about, you know, some of the challenges. And maybe I think it’s through some of the unexpected. ’cause you think about, all right, you know, if tomorrow, you know, someone was like, let’s, let’s create a company that responds to reviews, and then all of a sudden you start building that and you come across these challenges, these, these issues, these problems that you’re like, well, I didn’t think about that. I just kind of thought about the output and input. What were some of those kind of learning lessons along the way, and how did you kind of adapt to that, whether using efficiencies technology, because it’s a lot more difficult than just saying, Hey, we’re just gonna respond to your reviews. I think the biggest challenge and where we had our biggest evolution in the solution was in when we converted what we were doing. So at the time when we started it, we were using third party data. And we were pulling some stuff, but some stuff was being pulled through a third party vendor. And it wasn’t until we launched one view where we controlled the entirety of the dataset. And not just the entire, not just the entirety of the dataset, but the frequency of the dataset, which was insanely important. So this has to do with when it is received from the time that it was published live. And so that in itself sort of opened up this new lane, but in doing so, it also opened up our eyes to this really one like incredible flaw to our system, which was how we were pricing it. But that has to do with how we sort of viewed the, the universe of reviews for a single property. So when we started, we had that 20 Right. The next little jump was, well, maybe we’ll start charging by the room. And this was something we had heard other other vendors doing, and we’re like, oh, this is a good idea. We’ll start charging by the room. What we found immediately was that we were massively overcharging some hotels. And way undercharging other hotels. So a destination 80 room hotel could be doing three or four times the review volume that a 250 room corporate hotel was doing. Like, that’s straight up like extortion on one side and then just us just like.. Ryan Embree: And extended stay sometimes, you don’t have the frequency. Jason Lee: Completely, completely. So, so I think pricing, getting that pricing down. So once we then controlled the universe of reviews, we then, so at, at the time we launched OneView, we had a 360 view of a 365 to be exact, day view of a properties reputation. So we could sort of forecast their total quantity of reviews over a year and then, and then, and then sort of amortize that out to create pricing around review flow. So I believe we were one of the first to do review flow, and I think we might still be one of the only companies that prices that way, where we actually look at quantity of reviews and surveys that a property gets. And then we price knowing exactly what we’re going, what we’re up against, including the 35% ish increase over the summer months that that happens just based on review flow. You know, guest flow. So, so I think those were those big things, kind of those big hurdles, like, internally pricing it the right way, doing it in a way where we could, we could ensure that whatever we said we were going to do, we could 100% do. We had the staff to do it, we had the technology do it, and all the pieces in play. And then I think from there, it was then understanding the sort of undulation of the acquisition of review data. And that is a crazy space because, if you’re scraping the data directly from a site, then you’ve got that whole thing that that’s going on where sites are continually sort of trying to thwart that. You have the API side of that where you can get API but that requires you to get these relationships with these various sites. And so, so our, we were just like, just, just dogged determination To like secure better and better and better and better data sets. And we did that through, eventually through getting partnerships with the major review providers like Expedia, Booking.com and Google. And so inside of doing that, we were able to really secure a data set that then allowed us to respond in a timely manner and efficient manner, and in a way that, you know, could completely solve this issue for a hotel. Ryan Embree: I think some of the biggest learnings or we’ve had is through those challenges, but also through the close relationships that we’ve had with our hotel. Partners and those hotels that we say it all the time when it comes to reputation. I mean, feedback, you want feedback, right? Whether it be from your partners who who travel media group are working with, whether it be from your guests, and you’re a hotelier, you want that feedback. Because that means it’s striking some kind of cord, whether it’s good or bad. ’cause then you can make adjustments. So, the actually hearing what our hoteliers had to, to, to say about our, our reviews and our I’m sorry, what they had to say about our responses helped us. Collaborate or calibrate rather their voice and tone and everything that to kind of get us right in harmony with how they wanted responses. And I think for me at least, it was very surprising to see the spectrum at which people wanted, how they wanted their responses handled. Whether it’s, you know, we don’t want an apology ever to be heard on our responses or, you know, we, we always apologize whether it’s our fault or not. We’re always going to say the customer is always right. And there’s everything in between. We want our voice a little bit more laid back. We want it more of a professional tone. You know, you’ve gone through these patterns and trends of try to use keywords in every single one of your review responses. Aside from the challenges, what have you learned? Maybe talking to hotel partners or hearing them, seeing some of that feedback that comes in about our responses. ’cause I know, although you’re the CTO, you’re very close to that feedback and are in there and seeing what our hotel partners are saying every day about our responses. Jason Lee: That’s a great question. And I think it hits at the evolution of the benefits of this need. And I think that’s what’s so interesting about, about doing this for this length of time. So in the very beginning, I talked about that very complicated setup that we had where we were like approving the response before we sent it to the hotelier, and then we had the hotelier approve the response and edit the response, and then we publish the response. We kept a bunch of that together. So we kept the right approved by the hotelier edit and resolve or audit and resolve, process on our side. And so in doing that, even though it was overkill in the beginning, we had people saying, we don’t wanna approve it. We don’t wanna approve it because we’re, because we’re like, this takes too much time. And because I’m not around on the weekend or whatever. And, but what ended up happening is that as the sort of understanding of what review response was doing, so the review response kind of needs sometimes is hinges on what is the downward pressure to get this done? So is this coming from my management company? Is it coming from the brand? Is it coming from an OTA that says I’ll get better placement if I do this this way? So this becomes this becomes thing. Or like you said oh, I heard that I get better SEO get better placement if I use keywords in my responses. So this becomes this sort of meta benefit. And I think through the through line that we took from the very beginning and way before, I feel like a hoteliers wanted us to do it that way. And maybe today there’s still a few hoteliers that are just like, whatever, man, just get it done. You know, is that we really wanted to communicate with the guest who wrote the review. And we wanted to make sure that whatever we were writing in our response, that that communication was clear. It was clear in gratitude on five stars. It was clear in empathy and resolution in one star reviews. And it was, it was really trying to find that balance when there was no feedback. Even if the get, even if the hotel didn’t care maybe as much about the content of the response that they trusted us to make that response. But what we find is like now, 10 years later, that where, where we have had a complete shift in our property profile at Travel Media Group, where I think we started with a lot of economy properties and select service properties where we’ve, we’ve reached into these incredibly large resorts luxury properties. Some of the nicest properties in the United States are our clients. And I think it’s because we’ve stuck with that. So you talk to the hotelier that has a $200 or $300 a night guest, or even a $1,200 a night guest, in some cases, their feeling about the retention of that guest is very different than a select service, than a select service. But they’re, but they’re also their version of, like, that this activity promotes acquisition of guests. And so the stakes are high. In this space. And I think we’re reaching into like a whole new era where this information, the review and the response are affecting generative search. And we’re reaching a whole new era of economizing the search time with massive amounts of review data. In an individual research session for a guest is really changing the importance of this activity together. So I think, I know I kind of took a windy road on that, but I think the biggest thing is that the evolution of expectation from the guest, but also then from the hotel has changed. And we’ve stayed close to it this entire time. And like, like everything that we do at Travel Media Group, we are sort of singularly focused. So we’re so focused on this as this. We probably, when I talk to hotels sometimes, they’re like, man, you are really exaggerating the importance of this activity. And I’m like, no, it’s everything. This is like, this is about you securing the relationship with this guest. This is everything. But hopefully you want a partner like that has that sort of dogged determination to make sure that it’s done correctly. But I feel like, so to kind of wrap this up, I do feel like that that is what we’ve done, that’s been the through line is like focusing on the need and like you said, focusing on the voice make, altering account by account. So now you’re talking about a few thousand hotels. That we’re scaling, you know, we’re where we’re like in the off months, we’re doing somewhere, you know, around 20,000 – 25,000 reviews. And we’re able to then inside of that still create personalization, still create a voice of a hotel. Still be able to hit the right kind of policies, the right kind of renovation details, the right kind of care to each individual review, or each individual guest as we see that to make this thing work. Ryan Embree: I mean, every hotel we have found out is so drastically different from the way they want thing hand handled, but also, just their properties are different, right? Their locations, their markets, occupancy drivers, the type of traveler that they bring in that they want to attract. There’s so many different elements. That speak to that. And it’s with the, Jackie and her team do a fantastic job to the point to the precision, we want to be completely aligned with that hotel partner. And what you were talking about was some of the newer luxury properties that we’re now partnering with. I mean, the stakes are high in the sense of they’ve had decades long reputation. They have built that. And it is no longer a negotiable for them to make sure that that reputation is protected. And a solution like this, like respond and resolve, really can help solidify that and also just serve as such a foundation and a security blanket in case some of these, Jackie had a couple examples of these things right now that can go wrong at a property. We hate to see it, but it happens every single day in a trusted partner like Travel Media Group and Respond & Resolve™ team behind you can really help give you a little bit of peace of mind for a hotelier. And you’re absolutely right. Obsessed is a great word to put it and passionate about review response. I mean, this is something that we’ve done for 10 years, but I think it’s been a little bit longer that we’ve been in the reputation game. And you know, you can’t, in 2026, you know, we, I had a podcast episode, late last year where it was actually with the co-founders of ILHA and they were talking about how you cannot in 2026 cannot be a complete expert at every aspect of hospitality. You just can’t. It’s just, it’s one of those unique industries where you can’t know everything about everything. You will never be the expert of chemicals for your hotel pool. But it’s important to know those things, and it’s important and critical to have a valuable partner that knows those things. So you think about that as one element, chemicals in a pool, curtains, flooring, review response is a very important element to your digital and online reputation there. And we talked with Jackie about, you know, obviously AI and how that has certainly changed in the last 10 years. And it’s how it’s come in, talk to us, because I think a lot of times people might hear us and think that we are anti AI or anti-technology, and it’s actually the exact opposite. It’s an incredible piece of technology that we can use in elements of reputation, but not necessarily for the actual response. So how are you kind of using AI? And we do have an AI solution, not 10 years old yet. We’ll be doing that in in several years. But talk to us about how you’ve used technology and AI kind of hand in hand with Respond and R™esolve for the past 10 years. Jason Lee: Yeah. I mean, I would say in the last 18 months we have evolved our core platform probably more than we did maybe in four years. So we’ve done a lot recently. And a lot of it is that a, like a whole new world of data analytics has been opened up. By this, so something that I would needed maybe two or three data scientists to help me with. I can do, can do with, with an API through anthropic, or through Open AI. And working with members of my team and putting some data together, we’re able to find like really interesting insights. And so the first thing we launched last year was the guest experience snapshot. And that was an a completely AI driven report. And the sort of origin of that was to show the hotel the top things that was that a guest was experiencing great. And then the top things that they, that was going wrong, and some of that was to show them multiples of the things that we were responding to. So the things that, so using this data to kind of, to shine a little light on like, Hey, we can only say sorry for this so many times. You know, but also to show them the other side of it where it’s like, Hey, this is where you guys are winning. You guys are winning in these very, in these areas. And this feedback isn’t always a negative. There’s a bunch of great stuff in here. And I think, so we’ve then continued that by continuing to analyze trends to continue to analyze, review flow, to analyze the sentiment data. And it just continues and continues and continues, as we sort of unlock the use cases of these tools. But for us, I think like the big pieces of the tools that are really exciting coming forward are the ways that we can scale personalization, in a way that we couldn’t do without major data science. And, and so we’re able to scale personalization, so taking the personalization that a hotelier gives us about very specific things about their property, and not writing the response based on that, but sort of confirming the response against the voice. So I can take a response and confirm then the voice, you know, and it says, yeah, this, this matches what they’re, what they asked us to do. And so that can get very, that in our world, that’s probably one of the more complicated pieces of it, especially where you have a very lengthy voice note, you have a massive policy note. You have a massive amenity amenity note. So these are these these spaces where a writer could get turned around on something. But where this could verify, hey, the response you just wrote is missing this one piece. Ryan Embree: Notes are changing seasonally based on restaurant menus, based on programming that the resort is conducting out. And its amenities classes that it has timing. I mean, all of those elements are notes that that can be provided and are so important. I mean, we think of it as oh, well, if we get a date wrong or if we get an item wrong, I mean, that has a pure, such a big impact on the guest experience and their impression of your hotel. And the care that you’re taking, so it’s just one of those elements, again, we talked about it with Jackie of, you have to prove essentially at this time that you’re not AI and that you do care and that, it’s so important to these guests and hoteliers, all this. Jason Lee: I think that’s where it all boils down to is that when I get that email from Booking.com as a guest that’s from the hotel, and I open that up and I read the response to the review that I wrote, does it feel authentic? Does it feel like it came from them? Does it mean anything to me? Is there any kind of meaning to that at all? Or is this like, or does this intensify, does this intensify my advocacy of this property, or does this intensify my anger? And you or does this turn me around? Does this make me wanna and I think these are these opportunities you have in this space that does make a huge difference. And I think AI will help us enhance the personalization of our individual properties and help help us, like put that really, like that perfect response together that helps the guests know that they’re cared for. Ryan Embree: It’s a feeling. I mean, Jackie talked about it getting that feedback from our partners about, this was a repeat guest, this is someone that stayed with us and they talked about our response back to them. They thanked us. And those are the moments that we strive here at Travel Media Group for, and we’ve seen so many over the last decade of doing this review response. And here we are at 10 years as you look towards the future, the landscape ever changing, you know, what do you see kind of for the future of Respond and Resolve™? And maybe we can open it up just to guest feedback management. I mean, were really at a inflection point I feel like right now. Jason Lee: Yeah. I mean, I think, I think it’s kind of more of the same in terms of what this has been about all the all along, which is the guest experience. And how do we react to the guest experience react to the specific experience the guest is giving us in a response, but act then multiple guest having similar experiences. How do we react to that? How do we improve the guest experience over time? And I think that that’s where the opportunity is right now, is that there are so many tools available to us to understand this in a much more granular level, in a much more specific level. So the old way of, of asking questions, I think of guests, I think is gonna go away at some point us sort of like, asking guests the same questions over and over again. You know, would you recommend, how clean was your room? What was the breakfast like? You know, rate that, I think we’re gonna get to a spot where we sort of understand these elements, but we can take broader textural, data points and start to really dial in to, so what does a 3 in breakfast mean? What does, what does it mean when somebody says that they would recommend at a 7? Or a thumbs up or a thumbs up or a thumbs down. I think this is where, you know, this is where these kinds of scales get a little funky. And so AI could help a guest actually articulate themselves in a response in a survey, for example. AI could also obviously take this data and take patterns of data and help a hotel understand the fail points of their service. And I think those are these really amazing opportunities for hotels that want to engage there. And, but all of this together is also doing something really interesting in the generative search world. So, we’re seeing people flock generative search more and more and more because it economizes that effort. I can read hundreds of reviews, I can have hundreds of reviews read for me and summarized, based on a very specific question. So I can ask about the breakfast, for example. And I get this summary. So none of that is gonna come through a three on a guest experience survey a guest satisfaction survey is not gonna affect that. But the 25 Expedia reviews that you’ve gotten in the last 90 days will. And I think those are those things that start to inform the traveler are going to be the quantity of signals. Whether they’re positive or negative and then the sort of inference of that signal, it’s not binary, it’s not good or bad, it is this other thing. Which is sort of the feeling of a guest. And I think a AI is getting better and better and better, and is getting to a point where it can sort of relay the feeling that multiples of guests have had about your property to a prospective guest. And that either should thrill you or it should scare you. Because this part of technology that I think get that we are all enjoying in some ways, right? Because it’s saving us time, it’s saving us effort, but in other ways, there is no place to hide. So you can’t hide behind, the first 200 reviews that you received at your hotel anymore. Where you got that, the first 200 reviews, you netted out a 4.4, and you’ve sort of been riding on that for the last like five, six years, more and more. That’s score is going to be irrelevant. Ryan Embree: That’s what I was gonna say, that I think the historical data is just gonna become less and less vital and critical. And it’s gonna be a moving type. It’s what you want. It’s absolutely something in the now what is the guest doesn’t care about what your hotel was like five years ago. When somebody at the front desk had a great, was really personable and friendly to them. They want to know what that front desk agent is doing today. What that room looks like today. So it’s going to be this living almost a living reputation. Jason Lee: And it is today. Yeah, it is now. But it’s different because, because a guest won’t research that deeply. It is today, I think it’s living today. And I think the hotels that are winning today will continue to win. Because it means that you’re doing the right thing by your guest. And I think that continues this cycle of sort of looking at the guest experience and finding your fail points and fixing ’em, finding ’em, fixing, finding and fixing is the real key. But it’s also empowering your front desk. It’s, it’s making sure that nobody leaves your property upset. It’s all of the things that we should be doing anyway that affect thhis. This is true hospitality. At its core but I think, what’s interesting about what AI is doing is it’s kind of shining a light into the, I guess, residual needs here. But I think this also gives you an unprecedented opportunity at your hotel to share this information with your staff, to, to take this back and, and really like, like dig in and make it work. The other thing I was gonna say, the other thing I was say on that, what I think on the future of guest feedback management will be the number of companies coming in an AI play today is crazy. There’s a lot of new companies that are coming in there, and there’s, and then there’s like long-term companies like Medallia, and Qualtrics and other companies that are offering AI responses inside of their platforms. And I think this all economizes that activity, but it does not remove our obligation to have authentic voice at our property and to communicate with guests that need to be communicated with. And the guests that needs to be communicated with. If you communicate well there, and I’ve said this over and over and over, if you communicate with the guest who wrote the review, well that will impact guest acquisition a hundred percent. Ryan Embree: Absolutely. Jason Lee: So the authentic voice is gonna be at a premium. The canned voice, the canned templated voice of AI, I think will end up, will end up being able to spot it. I mean, I think in some ways it, nothing changes, right. In other ways, everything changes. Ryan Embree: Yeah. Yeah. I absolutely agree with you on that, Jason. I think it is going to be a priority for hotels that truly care to rise above the sea of sameness. And as your response and the templates, you know, that was kind of that first tide, was that the templates you wanted to show your guests that you actually cared, write something that looked better than a template. Better than a thank you for your feedback. ’cause that’s what all you were getting. Now, the, the reputation response ecosystem is even more ingrained because more and more people are coming in and using AI to respond. You’re going, it’s going to be a premium to show that you’re going to be looking for those edges and places that you can show guests that you care differently from the hotel next to you. And authentic review response, caring review response is gonna be one of those. Jason Lee: But authenticity all the way around, I mean I saw this I saw a video of the CEO of Marriott talking about specifically saying, use this technology to give yourself more time with the guest. Give yourself a few extra minutes with the guest to create relationship to create authenticity in person. Ryan Embree: The general manager of the future might look closer to the general manager of the past than it does right now. Interesting times. Here to celebrate, again, 10 years of Respond and Resolve™. Congratulations, another milestone, another chapter. Congrats to you and your team, and thanks for celebrating with us here on the Suite Spot. Jason Lee: Thanks, Ryan. Ryan Embree: To join our loyalty program, be sure to subscribe and give us a five star rating on iTunes. Suite Spot is produced by Travel Media Group. Our editor is Brandon Bell, with Cover Art by Bary Gordon. I’m your host Ryan Embree, and we hope you enjoyed your stay.

For twenty years, hearing the patient meant owning a Voice of Customer program. A survey, a tool, a dashboard you showed the board. On May 18, Qualtrics closed its 6.75 billion dollar acquisition of Press Ganey Forsta. The instrument the majority of U.S. hospitals use to hear their patients is now part of a cross-industry experience platform with its own roadmap. Chris Boyer and Reed Smith take that deal apart and ask who, inside the building, still works for the patient once the listening tool belongs to someone else. This is the third Touch Point in a row circling the same observation. TP485 argued digital equity is a clinical operations problem the health system can no longer outsource. TP487 argued the front door moved off the property. TP489 closes the pattern. The listening apparatus moved too. The episode argues marketing should stop being the collector of patient voice and become its advocate. Owning a program means making the signal presentable. Advocacy means being the named person accountable for the patient's voice surviving contact with a budget meeting. That role has a cost, and the episode names it plainly. If your health system would not fund a single internal advocate to carry the patient's voice into the room, you have already priced what that voice is worth to you. Mentions and links: Qualtrics, Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta for $6.75 Billion, PR Newswire, May 2026: https://www.prnewswire.com/news-releases/qualtrics-acquires-healthcare-experience-leader-press-ganey-forsta-for-6-75-billion-302774876.html Becker's Hospital Review, Qualtrics completes $6.75B deal for Press Ganey, May 2026: https://www.beckershospitalreview.com/digital-health/qualtrics-completes-6-75b-deal-for-press-ganey/ CMSWire, After Uncertainty, Qualtrics Closes Deal on $6.75B Press Ganey Forsta Acquisition, May 2026: https://www.cmswire.com/customer-experience/after-uncertainty-qualtrics-finalizes-6-75-billion-acquisition-of-press-ganey-forsta/ Healthcare IT News, Qualtrics eyes a data engine to predict the experiences patients want, May 2026: https://www.healthcareitnews.com/news/qualtrics-eyes-data-engine-predict-experiences-patients-want AHA Center for Health Innovation, What the Qualtrics Acquisition of Press Ganey Forsta Will Mean for Health Care, October 2025: https://www.aha.org/aha-center-health-innovation-market-scan/2025-10-14-what-qualtrics-acquisition-press-ganey-forsta-will-mean-health-care Qualtrics, Synthetic Data for Market Research FAQ, February 2026: https://www.qualtrics.com/articles/strategy-research/synthetic-data-market-research/ b2b International, AI in Market Research: The Limitations of Synthetic Data, August 2025: https://www.b2binternational.com/publications/ai-in-market-research-the-limitations-of-synthetic-data/ Customer Experience Dive, How synthetic data might shape consumer research, November 2024: https://www.customerexperiencedive.com/news/synthetic-data-consumer-research-customer-journey-qualtrics/732408/ Bain & Company, How Synthetic Customers Bring Companies Closer to the Real Ones, June 2025: https://www.bain.com/insights/how-synthetic-customers-bring-companies-closer-to-the-real-ones/ CMS, HCAHPS: Patients' Perspectives of Care Survey, 2025: https://www.cms.gov/medicare/quality/initiatives/hospital-quality-initiative/hcahps-patients-perspectives-care-survey Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode 253, Coffey talks with Anthony Sork about how emotional attachment during onboarding shapes employee engagement, retention, and organizational performance.  They discuss the difference between employee attachment and employee engagement; how onboarding experiences create long-term emotional bonds with organizations; the role frontline managers play in employee retention and discretionary effort; why poor manager engagement creates downstream hiring and retention risks; how employer branding influences attachment before candidates even apply; the impact of lengthy recruiting processes on candidate perception and trust; why organizations should treat onboarding as a strategic investment; the four core attachment perceptions of security, trust, acceptance, and belonging; how emotional bonds form during the first 120 days of employment; practical ways leaders can strengthen employee connection and purpose alignment; the risks of unmanaged onboarding and declining new-hire sentiment; why traditional engagement surveys are lagging indicators of workplace culture; and how individualized onboarding experiences improve retention and team performance.  Mentioned in this episode: Qualtrics' 2026 Global Employee Experience Trends https://www.qualtrics.com/ebooks-guides/employee-experience-trends/   ** Special Offer From Our Guest **  We are pleased to offer a complimentary trial of the Employee Attachment Inventory for an employee who has commenced and who reaches their 90th day of employment in the months of May, June, or July 2026.  Visit www.shcBOND.com and use this code: GoodMorningHREAI2026   Or email Anthony Sork (anthony@sorkhc.com.au)or Selina Sork (selina@sorkhc.com.au) with questions.  Good Morning, HR is brought to you by Imperative—Bulletproof Background Checks. For more information about our commitment to quality and excellent customer service, visit us at https://imperativeinfo.com.   If you are an HRCI or SHRM-certified professional, this episode of Good Morning, HR has been pre-approved for half a recertification credit. To obtain the recertification information for this episode, visit https://goodmorninghr.com.   About our Guest:  As a world recognized thought leader in employee perception measurement, Anthony Sork has changed the way organizations understand “Engagement” across the employee lifecycle. Anthony has worked with leaders across all industries to help them understand, measure and manage the emotional bond of their talent to enhance performance and retention and build “Culture's of Excellence'.  Anthony's award winning patented instrument, the Employee Attachment Inventory (EAI) together with the Employee Connection Inventory (ECI) and Employee Detachment Inventory (EDI) have supported thousands of Managers globally to create highly engaged, high performance teams.  Anthony has spoken at leading industry conferences around the world. His audiences describe him as “expert”, “upbeat”, “articulate”, “engaging”, “entertaining” and “passionate”.  Anthony has been featured in the Australian Financial Review, Sydney Morning Herald, Management Today, Human Capital Magazine, Recruitment Extra & ABC Radio.  You can learn more about Employee Attachment, Connection and Detachment across Anthony's social media channels which attract a worldwide audience.  Anthony Sork can be reached at: www.SorkHC.com.au   About Mike Coffey:  Mike Coffey is an entrepreneur, licensed private investigator, business strategist, HR consultant, and registered yoga teacher. In 1999, he founded Imperative, a background investigations and due diligence firm helping risk-averse clients make well-informed decisions about the people they involve in their business. Imperative delivers in-depth employment background investigations, know-your-customer and anti-money laundering compliance, and due diligence investigations to more than 300 risk-averse corporate clients across the US, and, through its PFC Caregiver & Household Screening brand, many more private estates, family offices, and personal service agencies. Imperative has been named a Best Places to Work, the Texas Association of Business' small business of the year, and is accredited by the Professional Background Screening Association.  Mike shares his insight from 25+ years of HR-entrepreneurship on the Good Morning, HR podcast, where each week he talks to business leaders about bringing people together to create value for customers, shareholders, and community. Mike has been recognized as an Entrepreneur of Excellence by FW, Inc. and has twice been recognized as the North Texas HR Professional of the Year.  Mike serves as a board member of a number of organizations, including the Texas State Council, where he serves Texas' 31 SHRM chapters as State Director-Elect; Workforce Solutions for Tarrant County; the Texas Association of Business; and the Fort Worth Chamber of Commerce, where he is chair of the Talent Committee. Mike is a certified Senior Professional in Human Resources (SPHR) through the HR Certification Institute and a SHRM Senior Certified Professional (SHRM-SCP). He is also a Yoga Alliance registered yoga teacher (RYT-200) and teaches multiple times each week. Mike and his very patient wife of 29 years are empty nesters in Fort Worth.  Learning Objectives:  Understand the difference between employee attachment and employee engagement. Identify the leadership behaviors that strengthen emotional bonds with new hires. Evaluate onboarding practices that improve retention, trust, and belonging. Recognize the long-term organizational risks of poor manager engagement. 

Atlassian spent three years connecting 150 billion organizational objects before the results appeared: 44% more accurate AI answers, 48% fewer tokens, a coding agent that reviewed 2 billion lines of code in two minutes. That's the proof enterprises are pointing to when they argue that context graphs are the unlock. What the benchmark obscures is the order of operations — the graph had to exist before any of those numbers were possible.The reorganization bet is running in parallel, and it's moving faster than the infrastructure. Airbnb's CHRO is converting documentation to markdown, building skills libraries, mining meeting recordings before institutional memory disappears — five structural prerequisites before the first agent goes live. Meta is posting $26.8 billion in Q1 profit, laying off 8,000 people, and reporting “horrifically, historically low” employee morale. Both are restructuring around AI. Only one is sequencing it correctly.In AI customer experience, Twilio is working against a Qualtrics finding that 1 in 5 AI interactions delivers zero benefit. Rikki Singh's diagnosis is precise: the orchestration layer is there, but it's running without the context layer underneath it. FAQ automation with better packaging is still FAQ automation. The unlock is real — but only when all three pieces are in place, in order. The knowledge worker playbook in this edition addresses the fourth variable: what happens to the people whose roles disappear when the gathering does.Rikki Singh leads product innovation at Twilio — what the company is calling its biggest launch in 17 years. Before Twilio she was at McKinsey, where she co-authored the foundational research on what makes a great PM. The Qualtrics 2026 CX Trends Report found nearly 1 in 5 consumers who used AI customer service saw zero benefit — the baseline she is working against.* Why AI CX is still FAQ automation with better packaging* Why AI spend is as unpredictable as AI upside* The wrapper that makes AI feel like it thinks* Vitamins vs painkillers: the product sense filter* How to protect long-horizon bets inside a big company* Why the brand — not the vendor — owns AI failureListen: Spotify | Apple PodcastsJamil Valliani leads AI product at Atlassian, where he has spent three years building the Teamwork Graph across 300,000 companies. Recorded live at Team ‘26 in Anaheim, where Atlassian demonstrated what connecting 150 billion organizational objects produces: 44% more accurate AI answers using 48% fewer tokens, and a coding agent that reviewed 2 billion lines of code in 2 minutes.* Why your team spends 80% on gathering, not deciding* The adoption pattern that turns skeptics into converts* How to build trust with AI one small task at a time* Why giving AI less data often gets you a better answer* How leaders stop waiting for Friday status reports* From 2 ideas to 10: the creative unlock nobody explains“You didn't hire your team to write reports. You hired them to advance the business forward.” — Jamil VallianiListen: Spotify | Apple PodcastsNo one is measuring ROI & fewer understand knowledge graphsWe attended Atlassian Team ‘26 in Anaheim to cover the Teamwork Graph and what knowledge graphs actually mean for the future of work. Key learnings:* Everyone is in such a rush to increase adoption numbers that no one cares to measure ROI, only velocity* In the rush to adopt, many orgs are discovering dozens of agents built by individuals that are unsanctioned and eating up tokens* While there's excitement about announcements about getting access to more context, few understand what to do with the context that's currently available to them today

What if the discomfort you're trying to avoid is the very thing making you stronger?Steve sits down with Ben Granger, Chief Workplace Psychologist at Qualtrics and author of A Leader Worth Following, to unpack what growth mindset really looks like in the real world: under pressure, inside messy organizations, and in moments where you don't feel ready.Ben shares how he grew up with a fixed mindset (“I'm just not good at that”), what neuroscience and practice actually prove about improvement, and why people who experience more change can end up psychologically better off than those who experience less.They also go deep on leadership... why trust isn't built on competence alone, why “benevolence” is the most overlooked ingredient, and how you can build a healthy team climate even inside a tough culture.In this episode, you'll hear:Ben's definition of being GrowthReady: a mental orientation toward learningFixed mindset in childhood (and why it's so common in athletes and kids)The “internal bell curve”: how you can improve beyond your starting pointA surprising global finding: more change → better psychological outcomesWhy “knowing” isn't the same as integrating (and how to make it your own)Learning vs performance orientations (prove / avoid / learn)How leaders can build trust: competence, integrity, and benevolenceCulture vs climate and how to build psychological safety from the inside outWhere to find Ben's book (plus the playlist that goes with it)Connect with Ben:Website: benjamangranger.com (book + writing + podcast links + playlist)#growthready #leadership #mindset #personalgrowth #resilience #highperformance #performanceunderpressureSend us Fan MailSupport the showConnect with Steve MellorStay connected and keep growing with Steve:LinkedIn - https://www.linkedin.com/in/steve-mellor-cc/Instagram - https://www.instagram.com/coachstevemellorBook Steve to speak at your next event → www.stevemellorspeaks.comSupport the GrowthReady Podcast by leaving a 5-star rating → Apple Podcasts - https://podcasts.apple.com/us/podcast/growthready-podcast/id1406082163Connect with GrowthReadyJoin the community and keep your growth journey going:LinkedIn - https://www.linkedin.com/company/wearegrowthready/Instagram - https://www.instagram.com/growthreadypodcast/Facebook - https://www.facebook.com/growthreadywithcoachstevemellorOfficial Website - https://growthready.com/----This podcast was produced on Riverside and released via ...

Audrey AI, a Dublin startup building AI for financial auditors recently announced a $1.8m pre-seed. The round was backed by Sure Valley Ventures, Delta Partners and Enterprise Ireland, with Donnchadh Casey (ex-CEO of Calypso) and Conor Jones (ex-CBO of Wayflyer) also investing.To find out more I caught up with Ryan Laughran the CEO and Co-Founder of Audrey AI.More about Ryan Loughran:Ryan has a BSc Accounting, from Queen's University Belfast and an MBA from Stanford. With 5+ years in professional services at McKinsey & Co he also has 5 years helping audit firms adopt technology at Qualtrics.

Former NSA chief says the U.S. can beat China in cyberspace. Canvas cuts a deal with hackers. The FCC proposes KYC rules for phone users. SAP patches critical flaws. A poisoned TanStack npm supply chain attack spreads malware. Humanitarian aid lures deliver spyware. Japan launches an AI-driven cyber review. Texas sues Netflix over data practices. And Harvard experts debate the future of agentic AI security. On our Threat Vector segment David Moulton welcomes, Assaf Keren, CSO at Qualtrics and author of Lessons from the Frontlines. Our guest is Tim Starks from CyberScoop discussing changes to the CyberCorps Scholarship program. The Gentleman's guide to awful OPSEC.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Threat Vector AI is the most powerful tool defenders have ever had. It's also the most dangerous weapon attackers have ever had. Assaf Keren, CSO at Qualtrics and author of Lessons from the Frontlines, has seen AI reshape both sides of the threat equation. In this conversation, he gets specific about what happens when powerful tools fall into the wrong hands, and what leaders need to do before they get caught off-guard. You can listen to the full conversation here, and catch new episodes of Threat Vector with host David Moulton every Thursday on your favorite podcast app. CyberWire Guest Today we are joined by Tim Starks from CyberScoop discussing changes to the CyberCorps Scholarship program. You can read more in Tim's article “Trump officials are steering a cybersecurity scholarship program toward AI.” Selected Reading I Ran the N.S.A. This Is How to Defeat China's Hacker Army. (The New York Times) Canvas hack: company pays criminals to delete students' stolen data (BBC News) FCC Attempts to Solve Robocall Problem by Potentially Creating Even Bigger Privacy Problem (Gizmodo) SAP Patches Critical S/4HANA, Commerce Vulnerabilities (SecurityWeek) Cache-poisoning caper turns TanStack npm packages toxic (The Register) Operation HumanitarianBait Uses Fake Aid Documents to Deploy Python Spyware (Hackread) Japan's PM orders cybersecurity review to stop Mythos going full CyberZilla (The Register) Texas sues Netflix over alleged data practices that create ‘surveillance machinery' without user consent (The Record) Time for government, business leaders to figure out AI cybersecurity regulation (Harvard Gazette) Tables Turned: Gentlemen Ransomware Group Suffers Data Leak (BankInfo Security) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Atlassian connected its AI agents to a richer layer of company knowledge (documents, projects, goals, people) and measured a 44% improvement in answer accuracy using 48% fewer resources. Same models. Different information. Brian Armstrong restructured Coinbase the same week: 14% headcount cut, five management layers maximum. When AI can surface what previously required institutional memory and senior tenure, the organizational layers built around that knowledge become harder to justify.The visible shift gets covered in tech headlines. What gets lost in the announcement energy: none of this works if the company hasn't decided what it wants AI to do.The more widespread barrier is upstream of governance. Most executives approving AI budgets are working through the aftermath of pilots that underdelivered, first-generation deployments that didn't survive contact with their actual data, and early model results that left skepticism the current tools have since substantially outrun. That trust deficit — organizations evaluating new AI investment based on experiences two generations old — is where enterprise AI projects most commonly stall. Shadow AI governance and deployment intent are real risks, but they're downstream of that harder problem. There is no closing the capability gap inside an organization that is quietly waiting for the next deployment to fail too.John Willis co-wrote The DevOps Handbook because software teams were shipping code fast without feedback loops or governance. He sees the same pattern repeating with AI — and he spent five decades documenting what happens when the gap between vendor promises and operational reality gets this wide.* Why shadow AI is more dangerous than an outright ban* Why throughput without governance means instability at scale* Why governance creates flow instead of stopping it* Why most teams have ML evaluation tools when they need audit trails* Why even a five-person startup needs digitally signed records of agent decisions* What AI winters teach us about where we actually are nowListen: Spotify | Apple PodcastsRikki Singh leads product innovation at Twilio — what the company calls its biggest launch in 17 years. Before Twilio she was at McKinsey, where she co-authored the definitive research on what makes a great PM. The Qualtrics 2026 CX Trends Report found nearly 1 in 5 consumers who used AI customer service saw zero benefit. That number is the benchmark she is working against.* Why most AI CX is still FAQ automation with better packaging* Why the LLM wrapper creates false confidence — the model generates strings, it is not thinking* Vitamins vs painkillers: how to parse what customers don't say out loud* How to protect long-horizon bets inside a public company* Why the brand owns the accountability when AI gets a high-stakes interaction wrongListen: Spotify | Apple Podcasts

In this episode of Case Studies, Casey sits down with Nate Randle, CEO of Gabb and former executive at Nike, Vivint, Qualtrics, and the Utah Jazz, to unpack a lifetime of lessons in resilience, leadership, and personal growth. From navigating childhood adversity to steering major brands through crisis, Nate shares how his experiences shaped his leadership philosophy and deepened his commitment to supporting others.They discuss his journey from Nike Golf to running a high-growth company, the importance of authenticity in leadership, and the power of relationships in business. Nate also opens up about overcoming personal hardships, including a powerful story of forgiveness that changed his life. Hosted on Acast. See acast.com/privacy for more information.

Audrey AI, the Dublin-based startup building AI purpose-built for financial auditors, has closed a $1.8 million pre-seed funding round. The round is led by SVV (Sure Valley Ventures) and Delta Partners, with participation from Enterprise Ireland, Donnchadh Casey (ex-CEO Calypso), Conor Jones (ex-CBO Wayflyer) alongside former Big 4 auditors. Financial auditing is a global market worth more than $100 billion, yet it remains one of the most manual professions in financial services. Qualified professionals spend the majority of their time in spreadsheets, chasing documents and testing evidence – manual work that drives up costs, squeezes time for higher value work and pushes talented professionals out of the industry. General-purpose AI tools have struggled with the messy tabular data and complex evidence workflows that define the profession. Audrey AI was founded in 2025 by Ryan Loughran and David Burke, who met on the Founders programme at Dogpatch Labs.Loughran, who holds a degree in Accounting and an MBA from Stanford GSB, previously worked at McKinsey & Company and Qualtrics. Burke, formerly VP of Engineering at Inscribe, built document and data automation technology for regulated financial institutions. The platform automates the most time-intensive, manual parts of an audit engagement; evidence gathering and testing. Purpose-built as an agentic system, it orchestrates messy client data and applies audit procedures end-to-end, eliminating context switching. Crucially, it learns how each firm audits, compounding in value the more it is used. Audrey has piloted at top-10 and top-20 audit firms, delivering 85%+ time savings on client data collection, validation, and tests of detail, alongside measurable improvements in audit quality. The investment will fund growth across engineering and audit specialists as the company expands with firms across Ireland, the UK and beyond. "Developers have Copilot, lawyers have Harvey, but auditors still primarily work in Excel," said Loughran. "We're building AI that understands auditing deeply enough to raise the bar on quality, not just speed, freeing auditors to focus on the judgment and oversight that matters most." Liam Te-Wierik, Partner and Head of Digital Assurance at Grant Thornton Australia, echoed the focus on quality: "The value of Audrey lies in how it enables a step change in audit quality by redesigning the execution of manual procedures – not by changing our methodology, but by strengthening how it's applied in practice. That's the kind of innovation we believe will define the next generation of audit." Barry Downes, Managing Partner at SVV, described the investment as addressing "a critical pressure point for audit firms – chronic talent shortages and margin pressure in a heavily regulated industry," adding that Audrey's ability to "save 80-90% of time on repetitive work and tailor to each firm's methodology gives it the unique ability to scale capacity and dramatically improve margins." Dermot Berkery, Partner at Delta Partners and a former auditor himself, added: "Ryan and David have built something that doesn't just automate tasks but raises the bar on audit quality across the profession. We're excited to back them." About Audrey AI Audrey AI is building agentic AI purpose-built for financial auditors. Its platform automates the manual workflows that dominate the audit process, from intelligent data requests and evidence gathering to automated review and transaction testing, allowing auditors to focus on judgment and client relationships rather than spreadsheets and document chasing. Audrey AI generates smart, context-aware requests for client data, reviews submissions in real time and provides instant feedback, eliminating the back-and-forth that consumes a disproportionate share of audit hours. The platform adapts to each firm's methodology, compounding in value the more it is used. Audrey AI is headquartered in Dublin. For more information, visit tryaudrey.ai. See mo...

Nursing at Michigan Poster Day returns May 7, 8 a.m. to 1:30 p.m., at the Towsley Center, as a highlight of Nurses Week at U-M Health. Members of the Nursing Poster Day organizing committee joined The Wrap to discuss the many opportunities surrounding the event. Explore over 60 posters, connect with colleagues, catch podium presentations and join the awards ceremony. Play Poster Day bingo, win prizes, and enjoy appetizers! The hosts are also pleased to share that the podium presentations and the awards ceremony will be in Dow Auditorium (connected to the lobby) instead of Sheldon. Podium Presentations: Dow Auditorium 8 a.m. – Practicing Nurse EBP Fellowship presentations and recognition 9:30 a.m. – Session 1 presentations 10:45 a.m. – Session 2 presentations Awards Ceremony: Dow Auditorium at 12:30 p.m. Welcome by Julie Kristin Ishak, D.N.P., R.N., NP-BC, CENP, Chief Nurse & Operations Executive Keynote Speaker: Tonie Owens, MSN, RN, CNS-APRN – The Cost of Caring—and the Work of Healing: A Healthcare Leader's Story Continuing Education Credit University of Michigan Health Nursing Professional Development & Education is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. 1.0 ANCC Contact Hours will be provided after Qualtrics completion and confirmation of viewing at least five posters. If you can't attend in person, you can still participate virtually. On May 7, the current Poster Day website will switch to display all posters as viewable PDFs, and you can vote for the People's Choice Award until 11:00 a.m. Hosted on Acast. See acast.com/privacy for more information.

On MoneyFM 89.3 Saturday Mornings Show host Glenn van Zutphen welcomes Hui Ching Tan, Head of Research Insights APJ at Qualtrics, to unpack how AI‑simulated consumers are changing the way organisations understand their customers. We explore a huge shift happening inside one of the world’s biggest industries market research and why Singapore companies may be underestimating how fast AI is transforming it. Worth over US$150 billion, the research industry has long relied on surveys, focus groups and weeks‑long studies. But Qualtrics’ latest data shows a new reality: 78% of researchers already use Agentic AI 72% expect AI to take full responsibility for key research phases 70% believe AI agents will run more than half of all research end‑to‑end These AI “digital twins” built from real consumer behaviour, preferences and purchase history can test messages, products and experiences in hours instead of months, without fatigue, bias or drop‑off. Hui Ching explains what this means for Singapore’s banks, healthcare providers and retailers, especially amid a talent crunch in research and analytics. She also shares why companies that adopt synthetic data and agentic AI now will gain an insight advantage that competitors will struggle to catch.See omnystudio.com/listener for privacy information.

Healthcare payments are often discussed as a transparency problem, but the deeper issue is structural fragmentation across contracts, claims, remittances, and workflows. In this episode, Ted Ferrin, Senior Vice President of Payments Innovation at Zelis, explains how the acquisition of Rivet is bringing provider-facing payment intelligence into Zelis's broader infrastructure. He discusses why achieving financial clarity between payers and providers has been so difficult due to fragmented systems and legacy technology. Ted highlights that true transparency goes beyond simply displaying data and requires meaningful, actionable insights. He also shares how tools like Claims Insights and Zap Edge embed intelligence into payment workflows to reduce rework, improve visibility, and create a smoother experience for providers, payers, and patients. Tune in and learn how better payment intelligence could help turn transparency from a buzzword into real operational trust.  About Ted Ferrin: Ted Ferrin is Senior Vice President of Payments Innovation at Zelis, where he focuses on building solutions that improve healthcare payments and strengthen financial clarity for providers. He joined Zelis through its acquisition of Rivet, the company he founded and led as CEO for more than eight years. Before Rivet, Ted held leadership and sales roles at Canopy, Instructure, and Qualtrics. His work has centered on building organizations, products, and customer-focused growth strategies, with a particular passion for making healthcare more efficient and easier to use for providers. He studied psychology and business management at Brigham Young University.  Things You'll Learn: Healthcare payment transparency breaks down when contracts, claims, remittances, and analytics all live in disconnected systems. True transparency requires clean, normalized data delivered in real time within workflows, not just static reporting. Providers still face a major administrative burden because the old payment infrastructure often forces manual reconciliation and rework. Shared financial clarity can improve trust by reducing disputes, errors, delays, and unnecessary administrative effort for both providers and payers. Embedding payment intelligence at the point of transaction can help organizations move from passive visibility to more actionable decision-making.  Resources: Connect with and follow Ted Ferrin on LinkedIn. Follow Zelis on LinkedIn and visit their website. 

AI is moving fast, but most customer experience programs still get stuck in the same place: teams chase tools, dashboards, and “shiny” promises while the real work and the real problem stay fuzzy. We wanted a grounded conversation about customer experience strategy that actually holds up inside complex organizations, especially when trust, risk, and regulation are part of daily life.Jeannie Walters is joined by Dr. Elizabeth ErkenBrack, Head of Strategy in the Office of the CEO at Qualtrics. They sat down at the Qualtrics X4 Summit 2026 in Seattle to talk about starting with the outcome you're trying to achieve, defining who you're designing for, and mapping the work that needs to change before you ever “plug in” AI. They get specific about where automation helps and where the human touch still matters most, particularly in vulnerable moments like healthcare, financial services, and other deeply personal journeys.They also dig into the ROI side of experience management: how to shift from CX as a cost center to CX as an investment, how to connect NPS and CSAT to action, and how to tie experience improvements to attributable revenue through churn, retention, conversion, and operational changes. A key takeaway is governance: measurement and execution often sit in different silos, and bringing them into lockstep is an executive decision. If you're trying to make CX “count” in the C-suite, this gives you language and structure that leaders can align around.If this helped you rethink how you're framing your next CX initiative, subscribe, share this episode with a teammate, and leave a review so more people can find it.Follow Elizabeth ErkenBrack on LinkedIn: https://www.linkedin.com/in/elizabeth-erkenbrack-phd-380b5b30/Resources Mentioned:Qualtrics -- https://www.qualtrics.com/Order your copy of Experience Is Everything -- http://experienceiseverythingbook.comLearn more about CXI Membership™ and apply -- http://CXIMembership.comExperience Investigators -- https://experienceinvestigators.comEnjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

Today's episode of the Punk CX podcast features a recent chat I had with David Roberts, President and CEO of SugarCRM, the sales CRM platform focused on B2B growth. We talk about why sellers/salespeople don't get any value from CRM systems, whether the advent of AI makes things better, whether organisations are taking a tool-first, problem-second approach, what they should be doing instead, and the role of contextual intelligence, amongst other things. This interview follows on from my recent interview – Closing the experience gap – Interview with Qualtrics executives from X4 – and is number 580 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

How far can we trust research that is generated without asking a single human being? In this episode, I sat down with Jordan Harper from Qualtrics to unpack one of the most talked-about developments at the Qualtrics X4 Summit, synthetic research. It is a topic that sparks curiosity, excitement, and a fair amount of skepticism in equal measure. And honestly, that tension is exactly why this conversation matters. Jordan brings a rare mix of scientific thinking and real-world technology experience, which makes him well placed to cut through the hype. We explored what synthetic panels actually are, and just as importantly, what they are not. While many assume this is simply about asking a large language model for answers, the reality is far more nuanced. The approach Jordan and his team are building is grounded in how humans respond to surveys, trained on vast datasets to reflect the inconsistencies, biases, and unpredictability that make human insight valuable in the first place. What stood out throughout our conversation was the idea that synthetic research should be seen as additive rather than a replacement. It offers speed, flexibility, and the ability to test ideas quickly, but it does not replace the depth and lived experience that only real people can provide. In fact, some of the most interesting insights come from comparing synthetic responses with human ones, revealing patterns, biases, and even blind spots in traditional research methods. We also got into the practical side of things. From controlling for issues like survey fatigue and social desirability bias, to experimenting with question design in ways that would be difficult with human respondents, synthetic research opens up new ways of working. At the same time, it raises important questions about validation, trust, and where to draw the line when decisions carry real-world consequences. For me, this episode is about perspective. In a world where AI is accelerating everything, it can be tempting to look for shortcuts. But as Jordan explains, the real value comes from using these tools thoughtfully, alongside human insight rather than in place of it. So as this technology continues to evolve, how should researchers and business leaders strike that balance? And where could synthetic research help you ask better questions before you make your next big decision?

What does a great patient experience really look like when people are at their most vulnerable? In this episode, I sat down with Stanford Health Care's SVP and Chief Patient Experience and Operational Performance Officer, Alpa Vyas, to explore how one of the world's leading healthcare organizations is rethinking the human side of care. From the outside, healthcare is often seen as a system of processes, technology, and clinical outcomes. But as Alpa explains, every interaction sits within a deeply emotional moment in someone's life, where fear, uncertainty, and complexity collide. That reality shapes everything. Our conversation goes back to the early days of Stanford's transformation, where Alpa recognized a gap that many organizations still struggle with today. Improvement efforts were underway, systems were being optimized, yet the patient voice was largely absent. Inspired by design thinking principles from Stanford's own d.school, her team began with empathy as the foundation. That shift changed the direction of everything that followed, from how feedback was gathered to how decisions were made across the organization. We also explored the role of technology, and where it truly fits. There is often a temptation to lead with AI or automation, but Alpa brings the focus back to culture, behavior, and trust. Technology, including platforms like Qualtrics, became powerful once the right questions were being asked and the right mindset was in place. Moving from delayed paper surveys to real-time feedback transformed not only how quickly issues could be addressed, but how patients felt heard. One story stood out where a patient received a follow-up call before even leaving the parking lot, a simple moment that redefined their perception of care. We also touched on "Operation Blue Sky," an initiative that looks beyond traditional surveys to capture insight from call recordings, messages, and other unstructured data sources. It opens the door to a future where healthcare providers can anticipate problems before they happen and intervene at the right moment. That raises important questions around pace, trust, and readiness, especially in an industry that has good reason to move carefully. This episode is ultimately a conversation about balance. Between innovation and responsibility, between efficiency and empathy, and between data and human connection. So how do we ensure that as healthcare becomes more advanced, it also becomes more human? And what lessons from this journey could apply far beyond healthcare?

What if the most honest and insightful feedback you could get about your customers didn't come from an actual customer at all?Agility requires not just the ability to pivot quickly, but the foresight to know *which way* to turn. That foresight is built on a foundation of deep, unbiased insights, which are becoming increasingly difficult to get through traditional means.We are in Seattle at the Qualtrics X4 Summit, and today, we're going to talk about a fundamental shift in how we gather customer insights. We'll explore the diminishing returns of traditional research and dive into the potential of synthetic panels—AI models trained to represent audiences without the fatigue, bias, or social desirability that can skew human responses. It's a move from merely confirming what we think we know to discovering what's truly possible.To help me discuss this topic, I'd like to welcome, Jordan Harper, Principal AI Thought Leader, Edge Center of Excellence at Qualtrics. About Jordan Harper With a career spanning nuclear physics, software engineering, digital transformation, and customer experience strategy, Jordan brings a fresh perspective to technology's role in understanding people and markets. He has advised global brands, led innovation programs, and built products across industries from financial services to fast-casual dining.Drawing on this diverse background, Jordan excels in working with clients to help them realize how AI-powered synthetic research can not only deliver faster and more cost-effective results, but also introduces surprising benefits and fresh perspectives into a market researcher's toolkit. Jordan Harper on LinkedIn: https://www.linkedin.com/in/jordanharper/ Resources Qualtrics: https://www.qualtrics.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the most honest and insightful feedback you could get about your customers didn't come from an actual customer at all? Agility requires not just the ability to pivot quickly, but the foresight to know *which way* to turn. That foresight is built on a foundation of deep, unbiased insights, which are becoming increasingly difficult to get through traditional means. We are in Seattle at the Qualtrics X4 Summit, and today, we're going to talk about a fundamental shift in how we gather customer insights. We'll explore the diminishing returns of traditional research and dive into the potential of synthetic panels—AI models trained to represent audiences without the fatigue, bias, or social desirability that can skew human responses. It's a move from merely confirming what we think we know to discovering what's truly possible. To help me discuss this topic, I'd like to welcome, Jordan Harper, Principal AI Thought Leader, Edge Center of Excellence at Qualtrics. About Jordan Harper With a career spanning nuclear physics, software engineering, digital transformation, and customer experience strategy, Jordan brings a fresh perspective to technology's role in understanding people and markets. He has advised global brands, led innovation programs, and built products across industries from financial services to fast-casual dining.Drawing on this diverse background, Jordan excels in working with clients to help them realize how AI-powered synthetic research can not only deliver faster and more cost-effective results, but also introduces surprising benefits and fresh perspectives into a market researcher's toolkit. Jordan Harper on LinkedIn: https://www.linkedin.com/in/jordanharper/ Resources Qualtrics: https://www.qualtrics.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What happens when customer experience stops being a soft metric and starts becoming a direct driver of revenue, retention, and real-time action? In this episode, I sat down with Jeff Gelfuso, SVP and Chief Product and Experience Officer at Qualtrics, during X4 Summit in Seattle to talk about how AI is changing the way businesses understand and improve customer relationships. Jeff shared how his role sits at the point where product, experience, and business outcomes meet, helping customers use Qualtrics in ways that are both practical and measurable. One of the biggest themes in our conversation was the shift from simply listening to customers to actually doing something in the moment. For years, many companies have relied on surveys, dashboards, and reports that told them what had already gone wrong. Jeff explained how that model is changing fast. With AI, organizations can now understand signals as they happen and trigger action before a poor experience turns into churn, frustration, or lost revenue. We talked about examples from brands like Marriott and TruGreen, and this is where the conversation became especially interesting. In TruGreen's case, AI-powered analysis helped reveal that service quality, not price, was the real reason customers were leaving. That kind of insight changed the conversation from guesswork to financial impact. When one point of retention can mean $10 million in annual revenue, experience suddenly becomes a boardroom issue, not just a customer service metric. Jeff also offered a refreshingly clear view on agentic AI. Instead of treating it as another layer of hype, he described it as a way to turn experience data into action, using context to help businesses close the loop faster and with greater precision. That means moving beyond smarter dashboards and toward systems that can surface priorities, recommend next steps, and help teams act without getting buried in complexity. Another standout part of the discussion was how Qualtrics is helping customers move beyond pilot purgatory. Jeff was candid that meaningful AI progress still takes work, focus, and the discipline to solve the right problems first. The companies seeing real value are not trying to do everything at once. They are identifying specific use cases, tying them to real business outcomes, and building from there. What I enjoyed most about this conversation was how clearly Jeff connected technology to human experience. Yes, there was plenty of discussion around AI, automation, and context, but at the heart of it all was something much simpler. Better experiences build stronger relationships, and stronger relationships drive loyalty, trust, and growth. So if your business is still treating experience as a nice-to-have instead of a measurable driver of performance, what might you be missing right in front of you? I would love to hear your thoughts after listening.

What makes someone not just a leader—but a leader people choose to follow? In this episode of Teamwork: A Better Way, we sit down with Dr. Benjamin Granger, Chief Workplace Psychologist at Qualtrics and author of A Leader Worth Following, to explore the intersection of human psychology and high-performance leadership. Drawing on decades of research and experience with global organizations, Dr. Ben reveals why emotional intelligence, human-centered behavior, and intentional communication are no longer “soft skills”—they are the foundation of trust, engagement, and team performance. If you want to build a culture where people don't just comply but truly commit, this conversation will change how you lead.Transcript: https://share.transistor.fm/s/6e4b3fd5/transcript.txtBook: A Leader Worth FollowingBook Playlist

Today's episode of the Punk CX podcast features a series of interviews that I conducted at Qualtrics' recent X4 event in Seattle and features conversations with Qualtrics executives at the event: Brad Anderson, President of Products, UX, Engineering & Security;Mark Hammond, SVP Core AI - starting at 14:59;Assaf Keren, SVP and Chief Security Officer - starting at 14:59; andAli Henriques, Executive Director of Market Research - starting at 59:19. We discuss the highlights and themes of the event, the experience gap, the future of AI, and what organisations should be considering, alongside topics such as the role of security and trust in customer experience and synthetic panels, also known as customer simulation models. There's a lot in there, so do check it out. This interview follows on from my recent interview – The enduring and evolving ‘craft' of customer support – Interview with Nick Francis – and is number 579 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

What if the biggest risk to your next global campaign isn't the market, but the months you'll spend waiting for research to tell you what the market wants?Agility requires not just moving quickly, but making high-confidence decisions at the speed of the market. It demands that our ability to learn and validate is no longer the primary bottleneck to our ability to act.We are in Seattle at the Qualtrics X4 Summit, and today,we're going to talk about how to overcome the speed to insights bottleneck. We'll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can give us near-instantaneous insights, allowing us to simulate customer behavior and de-risk major decisions before they even launch.To help me discuss this topic, I'd like to welcome back to the show, Ali Henriques, Executive Director of Market Research at Qualtrics. About Ali Henriques Ali, a market research practitioner, leads research innovation for Qualtrics Edge, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With nearly 2 decades of market research experience, Ali spearheads thought leadership for Edge, guiding the innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year. Ali Henriques on LinkedIn: https://www.linkedin.com/in/ali-henriques-2581683/ Resources Qualtrics: https://www.qualtrics.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the biggest risk to your next global campaign isn't the market, but the months you'll spend waiting for research to tell you what the market wants? Agility requires not just moving quickly, but making high-confidence decisions at the speed of the market. It demands that our ability to learn and validate is no longer the primary bottleneck to our ability to act. We are in Seattle at the Qualtrics X4 Summit, and today,we're going to talk about how to overcome the speed to insights bottleneck. We'll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can give us near-instantaneous insights, allowing us to simulate customer behavior and de-risk major decisions before they even launch. To help me discuss this topic, I'd like to welcome back to the show, Ali Henriques, Executive Director of Market Research at Qualtrics. About Ali Henriques Ali, a market research practitioner, leads research innovation for Qualtrics Edge, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With nearly 2 decades of market research experience, Ali spearheads thought leadership for Edge, guiding the innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year. Ali Henriques on LinkedIn: https://www.linkedin.com/in/ali-henriques-2581683/ Resources Qualtrics: https://www.qualtrics.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Brandon Ratliffe, Head of Marketing Technologies and Operations at Qualcomm, explores how enterprise-scale marketing operations teams can harness AI strategically, govern complex MarTech stacks, and stay grounded in people-first leadership during a period of rapid technological change. Brandon brings a rare combination of deep technical expertise and human-centered leadership to one of the world's most influential semiconductor companies, a Fortune 100 organization powering everything from smartphones and AI-enabled laptops to data centers, IoT devices, and autonomous vehicles. With years of experience evaluating, implementing, and scaling enterprise-grade marketing technologies at Qualcomm, Brandon has earned a reputation for knowing when to embrace a new tool and when to walk away. His approach is anything but reactive: it is surgical, strategic, and always anchored to measurable business value. The conversation dives into how Brandon's team approached AI adoption, not as a shiny object experiment but as a deliberate, governance-led initiative. Brandon shares how Qualcomm enabled AI features across tools like Sixth Sense and Qualtrics, how his team evaluates new technology against strategic priorities, and why clean, well-structured data is the non-negotiable foundation that separates useful AI from “garbage in, garbage out.” He also addresses one of the hardest challenges in B2B marketing: attribution, and how his team chose to double down on execution and education rather than get lost in an unwinnable debate. What You'll Hear: • How Qualcomm's marketing operations team approached AI adoption with a “surgical, not shotgun” philosophy and what that meant in practice across tools like Sixth Sense and Qualtrics • Why data quality is the single most important factor before layering AI onto your MarTech stack: structured, clean, and richly governed data is the only foundation that makes AI valuable • How to prioritize MarTech investments at a Fortune 100 company: how strategic planning at the C-level waterfalls down into Martech stack decisions and campaign operations • The governance framework that keeps large MOPs teams aligned, including common data taxonomies, naming standards, and proactive correction practices that prevent costly downstream confusion • Why people come first: how Brandon keeps his team challenged, incentivized, and clear on their role to prevent burnout and maintain momentum through organizational change • How to evaluate MarTech tools like an expert, distinguishing enterprise-grade solutions from “cool whiz bang” products that look impressive but fail to solve a real business problem

What does customer experience look like inside a company most people associate with switches, infrastructure, and engineering rather than surveys, empathy, and brand perception? In this episode, recorded at the Qualtrics X4 event in Seattle, I sit down with Jerome Boissou, Head of Global Customer and Brand Experience at Legrand. Jerome has been with the company for 28 years and now leads a customer experience program designed to help Legrand better understand a customer base that is changing fast.  This matters because Legrand is no longer serving only its traditional markets. The company now operates across a huge product portfolio, serves commercial buildings as well as residential markets, and plays a significant role in areas such as data centers and hospitality. At the heart of our conversation is Legrand's "Best Of Us" program, which was originally launched in 2018 and then revamped in 2021. Jerome explains that the original focus was on personas and journey mapping, but the company soon realized it needed a more quantitative approach too. What followed was a broader strategy built around three connected pillars: customer satisfaction, customer centricity, and brand equity. Rather than treating customer experience as a dashboard exercise, Legrand is using those pillars to improve business performance, spread customer knowledge internally, and help teams understand what different customer groups really want, expect, and struggle with. One of the strongest themes in this conversation is that feedback without action creates frustration. Jerome is very clear on that point. He explains how Legrand built a "close the loop" process, then went further with what the company calls a "customer room" process. That means identifying pain points and weak signals, routing them to the right internal teams, tracking them with KPIs, and making sure action follows. He shares that 100 percent of detractors are meant to be handled through that closed-loop approach, and that around 80 percent of pain points can be solved as quick wins. That is a refreshing reminder that customer experience only matters when it changes something. We also talk about the scale of measuring experience in a global B2B organization. Legrand runs yearly relational surveys for both direct and indirect customers, covering around 50 different personas, and supplements that with transactional surveys across 17 touchpoints. These include digital interactions, training, product launches, and post-case feedback from call centers.  Jerome explains how Qualtrics became a key part of making that global program work, helping Legrand roll out surveys worldwide and giving teams a way to analyze feedback more easily and consistently. Of course, this being a tech podcast recorded at X4, we also get into AI. But what stood out to me is that Jerome does not talk about AI as a magic layer dropped on top of everything. He talks about context. In fact, context becomes one of the defining ideas in our conversation. Capturing feedback is useful, but understanding the environment around that feedback is what allows better decisions to happen. For Jerome, that is where AI becomes more useful, especially when it is trained within the reality of Legrand's complex markets rather than operating as a generic tool. Another part of this episode I found especially interesting is how Legrand brings employees into the customer experience process. Jerome shares an example of sending the same surveys to employees and asking them to answer from the customer's point of view. By comparing employee perception with actual customer feedback, Legrand can spot gaps, adjust training, and help teams build more empathy. In one case, factory teams thought customers were far less satisfied than they really were, simply because the internal metrics they saw every day focused only on pressure and output. Reframing that with real customer satisfaction data, including a product quality satisfaction score of around 95 percent, helped restore pride and perspective. This episode is really about something bigger than surveys or software. It is about how a global company can embed customer thinking into the culture, make people feel part of the process, and use data in a way that stays human. Jerome makes a strong case that customer experience in B2B is not separate from performance. It shapes brand perception, trust, internal alignment, and ultimately business outcomes. I'd love to hear your thoughts. How is your organization making sure customer feedback leads to action rather than just another report?

In today's episode, we have the pleasure to interview Dr. Benjamin Granger.Ben is the Chief Workplace Psychologist at Qualtrics and has spent more than fifteen years helping organizations understand what truly drives employee experience, engagement, and performance. He's worked with hundreds of global companies to design and optimize workplace programs that improve how people work and lead. His research has been featured in major outlets like CNBC, Forbes, and The Wall Street Journal, and he holds a doctorate in Industrial Organizational Psychology from the University of South Florida./In this episode, you'll learn what most companies misunderstand about employee engagement, why traditional workplace surveys often miss the real problems, and how leaders can design work environments that actually motivate people instead of draining them.Enjoy this incredible conversation with Dr. Benjamin Granger.To Learn More about  Dr. Benjamin Granger and buy his books visit: The Book:https://a.co/d/0cYisSWV Website/Socials:benjamingranger.com https://www.linkedin.com/in/benjamin-granger-7147991b

George Wright III hosts, and Marco Lopez, founder and CEO of Mind Tune, discusses a system-based approach to mental clarity, handling resistance, and accessing imagination for higher performance. Marco shares his background of frequent childhood moves, family singing, and creative interests that shaped his desire to help people, then explains his pivot from an early role at Qualtrics—where he helped expand Spanish and Portuguese markets after a family tragedy pushed him to pursue deeper internal work. Influenced by his father's decades of writing on mental clarity, Marco developed Mind Tune to help high performers unlearn rigid patterns, quiet the mind, and find certainty within rather than in external circumstances. He describes using nature, music, storytelling, and visual frameworks to calm mental “storms,” regain clarity, and pursue a unique “tune” with discipline.01:15 Marco's Early Life and Music Roots03:19 Qualtrics Career and Turning Point04:09 Leaving Security to Follow Vision05:26 Mind Tune Origins and Dad's Influence06:49 What Mind Tune Does08:37 Systematic Mindset for High Achievers09:28 The Doorway Is Quiet Mind11:24 Simple Techniques to Quiet Thoughts12:59 Certainty From Within14:04 Creative Confidence Laws15:31 Music Storytelling Breakthroughs17:51 Mind Tune Meaning19:54 Overwhelm Fix The MachineThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at DailyMastermind.comFollow me on social media Facebook | Instagram | Linkedin | TikTok | YoutubeGrow Your Authority and Personal Brand with a FREE Interview in a Top Global Magazine HERE.‍About the Guest:Marco Lopez is the Founder of Mind Tune and a performance strategist specializing in mental clarity, subconscious reprogramming, and high-performance thinking. He helps entrepreneurs and professionals break through mental barriers and unlock their next level of success.Guest Resources:Website: https://www.marcelopez360.comInstagram: https://www.instagram.com/marcoallopez/Facebook: https://www.facebook.com/marco.a.lopez.5454/LinkedIn: https://www.linkedin.com/in/entrepreneur-mindset-coach

Nebius' Chief Revenue Officer Marc Boroditsky joins TITV to discuss its $4B debt raise after its Nvidia & Meta deals, Nvidia's new Groq chip and its 2026 strategy. Next, The Information's Jyoti Mann talks about a rogue Meta AI agent triggering a major security alert. We also talk with Offline Ventures' Brit Morin about AI agent workflows and security, Financial Analysis Columnist Columnist Anita Ramaswamy about why Canva was smart to delay its IPO, and we get into the $5 billion Qualtrics debt drama & AI with Ross Gerber of Gerber Kawasaki Wealth & Investment.Articles discussed on this episode: https://www.theinformation.com/articles/canva-smart-hold-ipohttps://www.theinformation.com/articles/inside-meta-rogue-ai-agent-triggers-security-alertSubscribe: YouTube: https://www.youtube.com/@theinformation The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agendaTITV airs weekdays on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Follow us:X: https://x.com/theinformationIG: https://www.instagram.com/theinformation/TikTok: https://www.tiktok.com/@titv.theinformationLinkedIn: https://www.linkedin.com/company/theinformation/

Although I often describe myself as a sociologist, my academic foundation began with psychology—I completed a dual major in psychology and sociology. One of the courses that most shaped my early thinking was Industrial/Organizational Psychology. At the time, I struggled with what felt like a top‑down, management‑centric approach. I even recall asking the professor whether the field existed mainly to validate decisions leaders already wanted to make. If he's listening now, I offer a sincere apology for my younger, overly blunt critique. My career ultimately led me to workplace ethnography through a sociological lens, focusing on organizational structures, systems, cultures, and group dynamics—including critical themes like diversity, equity, inclusion, and belonging. In essence, I study how to build stronger workplace communities across in‑person, remote, and hybrid environments. Work remains one of the most powerful forces shaping identity, social perception, and life opportunities. One of the first questions we ask one another is still: “What do you do for a living?” Work undeniably defines us—and the systems around it matter. That's why I was particularly excited to welcome today's guest: Dr. Benjamin Granger, Chief Workplace Psychologist at Qualtrics. It's a title that signals both responsibility and influence. In this role, Dr. Granger helps organizations worldwide elevate employee experience and adopt leadership practices that create more human‑centered, high‑performing cultures. His new book, A Leader Worth Following, distills these insights into actionable strategies for leaders seeking to build trust, connection, and long‑term organizational health. In our conversation, we explore Dr. Granger's journey into I/O Psychology and how his desire for real‑world impact led him toward applied professional practice rather than a purely academic path. We examine the rising imperative for human‑centered leadership—especially in an era defined by uncertainty, rapid change, and heightened expectations around wellbeing and psychological safety. Dr. Granger also draws on evolutionary psychology to explain why certain leadership traits resonate more strongly today, and how leaders can better align their behaviors with how people naturally build trust, assess credibility, and form meaningful connections. Ultimately, he encourages leaders to take ownership of the experiences they create, understand the perceptions they shape, challenge outdated leadership norms, and cultivate environments where people feel connected, supported, and empowered to thrive. Along the way, we bridge longstanding gaps between psychological and sociological approaches to understanding work—revealing how the integration of both disciplines offers a more holistic perspective on leadership, culture, and employee experience. Dr. Benjamin Granger: https://www.linkedin.com/in/benjamin-granger-7147991b/ “A Leader Worth Following: https://benjamingranger.com/

In this episode, I cover:* The fear and skepticism many researchers feel toward synthetic users, especially around job security and research quality.* How a synthetic panel works in Qualtrics, step by step, including setup, question design, and early signals.* The tension between stated advice and lived behavior in synthetic data, and how that tension becomes a clue for deeper human follow-up.* How synthetic results can help shape hypotheses, narrow scope, and surface mental models worth examining with human participants.* The role of experimentation, reality-checking, and ethical use when bringing synthetic insights into a human-centered research practice.Key Takeaways:* Synthetic users aren't a replacement, they're a low-stakes way to surface potential thinking paths worth exploring. Fear of being replaced is real for many UXRs, but synthetic panels don't replicate lived experience. They can spark ideas, highlight tension in responses, and point toward questions worth asking humans, but they don't carry nuance, emotion, memory, or contradiction. They're an extra tool, not a takeover. * Synthetic panels help you see mental models earlier, especially the ones users rarely say out loud. The synthetic example in the video about routines revealed goal-driven thinking mixed with self-doubt, which is a pattern worth validating with real people. This gives researchers a head start when writing interview guides or structuring probes. It doesn't give you truth, but it does give you direction. * Synthetic data is great for pressure-testing your own questions before running a study. I described how running a synthetic version of a study I'd previously done with humans showed where the survey and interview questions held up and where they needed tightening. This kind of dry-run can save time, catch weak spots, and help teams narrow scope before talking to real people. * Researchers still need to reality-check everything with humans. Synthetic outputs are predictions shaped by large datasets, not lived stories. Human sessions reveal timing, emotion, contradictions, and subtle meaning shifts that synthetic models can't replicate. You can use synthetic to form hypotheses, but every hypothesis needs human evidence behind it. * Ethical and intentional use must lead the way. Researchers should be the ones teaching teams how to use synthetic panels responsibly. That means knowing where they fit, where they fail, and how to protect user trust. Synthetic tools aren't going anywhere, so UXRs benefit from learning how to guide their use with clarity and care.The companion guide to synthetic users:Want to learn even more about synthetic users? Check out the companion guide to this video which goes in-depth about responsible, intentional, and ethical synthetic user usage.Try Qualtrics:Want to try this out on Qualtrics? You can request a demo below:Interested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Reach out to me at nikki@userresearchacademy.com to learn more about sponsorship opportunities! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe

In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Aswin Saravanan, VP of Finance at Qualtrics, to explore what it really takes for FP&A teams to move from insight to action. Aswin shares why trust is the foundation of strategic finance, how culture and vision enable better decision making, and why simplicity in financial modeling often delivers the greatest impactAswin is a strategic finance leader with over a decade of experience across global technology companies. He specializes in connecting strategy to execution and helping finance drive business outcomes. Currently the VP of Finance at Qualtrics, he brings deep expertise across corporate, product, and go-to-market finance. He has previously held leadership roles at Microsoft and HubSpot.Expect to LearnWhat great FP&A looks like as a strategic business partnerWhy is trust required to move from insight to actionHow culture and vision shape high-performing FP&A teamsThe importance of simple financial models over complex onesHow FP&A teams create strategic value that influences the futureHere are a few relevant quotes from the episode:“Taking something from insight to action requires trust. Without trust, nothing really moves.” - Aswin Saravanan“Great FP&A is when the team can be a proactive strategic partner and actually change the trajectory of the company.”- Aswin SaravananAswin Saravanan shares practical insights on how FP&A teams can move from reporting to truly influencing business outcomes. By building trust, setting a clear vision, and keeping financial models simple, finance leaders can turn insight into action. The conversation reinforces that strategic value comes from helping the business make better decisions about the future.Campfire: AI-First ERP:Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation, close management, and more, all in one unified platform.Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguyFollow Aswin:LinkedIn - https://www.linkedin.com/in/aswinsaravanan/Company - https://www.linkedin.com/company/qualtrics/Earn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.In...

Welcome to season nine of Intellicast! On today's season premiere (and very special episode), Brian is joined by Gabby Blados, Matthew Alexander, and Jason Inderhees to celebrate a major milestone for the show; its 300th episode! The team takes some time in the first half of this episode to take a step back to reflect on the conversations, people, and moments that have shaped Intellicast over the years. Kicking things off, the group reflects on how Intellicast started and how far it's come. What began as a loose, informal podcast quickly evolved into a regular space for honest industry dialogue — sometimes polished, sometimes chaotic, but always real. From early technical hiccups to live recordings that didn't quite go as planned, the team laughs through the growing pains that came with finding their rhythm. The conversation naturally turns to the people who've made the podcast what it is. Over 80 guests have joined Intellicast over the last 8 season, including researchers, clients, partners, and industry voices who were willing to speak candidly, challenge assumptions, and occasionally disagree. The group reflects on recurring guests and familiar names that listeners have come to recognize, as well as first-time appearances that sparked memorable discussions. Brian, Gabby, Matthew, and Jason also share some of their favorite moments from past episodes, from COVID-era conversations recorded in the middle of uncertainty, to debates that ran long because no one wanted to wrap them up, to the occasional episode that earned an explicit tag. These moments weren't scripted or planned, but they helped define the personality of the show and made it feel less like a production and more like a conversation. Another theme that surfaces throughout the episode is how Intellicast became a place for the industry to talk honestly about what wasn't working. Long before data quality became a headline issue, the podcast was already digging into fraud, feasibility challenges, client pressure, and unrealistic expectations. Those conversations didn't always have neat conclusions, but they reflected what people were actually dealing with day to day. The group also acknowledges how the podcast has evolved alongside the industry. As new voices joined the conversation and new challenges emerged (AI, synthetic data, tighter budgets, shifting client expectation), Intellicast adapted without losing its core identity. The format changed, contributors rotated in and out, but the focus stayed the same: curiosity, skepticism, and real discussion over rehearsed talking points. It wouldn't be Intellicast without discussing some of the latest headlines. The team discusses a few of the recent headlines from around market research including: New partnership between Qualtrics and ROI Rocket PureSpectrum's new partnership with TA Associates New roles for Michael Polster and Vignesh Krishnan IRB's new healthcare professional panel. Thanks to everyone who has been with us on this ride! We've just launched our new whitepaper, The Fraud Detection Reality Check. Get you copy and find out why relying on a single fraud detection tool is a mistake. Download here: https://content.emi-rs.com/fraud-detection-report Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us feedback or episode suggestions.In the first episode of Patterns, Chris Strahl sits down with Dave Brown, design leader at Qualtrics, to explore what modern systems thinking looks like in an AI-driven product landscape. Moving beyond traditional notions of software design, the conversation reframes product creation as a shift from a single golden path toward a world where every experience is effectively an edge case. Together, they unpack why context, not features, is becoming the primary design material and how AI is forcing teams to rethink how systems are structured, constrained, and evolved.Drawing on his experience leading AI and ML initiatives at AWS and now at Qualtrics, Dave explores how designers and builders can shape better outcomes by designing for context, learning loops, and adaptability. The discussion spans designing for AI versus designing with AI, the rise of compound engineering, and the collapse of rigid boundaries between design, product, and engineering. Rather than shipping static features, the future points toward systems that learn continuously, respond in real time, and improve through every interaction.Key takeawaysContext is the core design challenge of 2026, shaping how AI systems behave, adapt, and deliver value.Product systems are moving from golden paths to infinite edge cases, driven by personalization and real-time decision making.Designing for AI means creating learning loops, where systems improve through continuous feedback rather than static rules.Compound engineering reframes software creation around systems that get smarter over time, collapsing traditional role boundaries.View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.GuestDave Brown is a design leader at Qualtrics, where he focuses on AI initiatives and the evolution of the company's design system. Previously, he spent nearly a decade at Amazon, including six years leading design for AI and machine learning services at AWS. His work centers on building adaptive, scalable product systems, with a particular interest in context, learning loops, and how teams can design systems that get smarter over time.HostChris Stroll is the host of the Patterns podcast and a pioneer in modern digital product design and development. As the co-founder and CEO of Knapsack, he is a leading voice on how AI can fundamentally reshape the way teams design, build, and deliver digital products with a human-centered approach

Ryan Debenham, CEO of Grin, shares his unconventional journey from software engineer to leading a nearly billion-dollar creator management platform. In this candid conversation, Ryan reveals how he "accidentally" became a CEO by following challenges rather than titles, and why that mindset shift transformed how he builds products and companies.He discusses the critical disconnect between engineering and go-to-market teams, the revolutionary potential of AI agents in influencer marketing, and why democratizing influence could unlock a massive untapped market. Ryan also shares insights from his time at Qualtrics (acquired by SAP for $8B) and Route, offering practical wisdom on connecting product teams to revenue outcomes and building AI that feels "alive."Key Takeaways[4:30] - The Accidental CEO Path: Ryan explains how becoming a CEO was never his plan—he loved building products but never built companies around them. His career evolved by chasing challenges rather than titles or money.[10:30] - The Product-to-Company Graveyard: Ryan candidly shares how his early product ideas (including a ride-sharing concept 20 years ago and a photo categorization tool) died because he focused only on building, not on solving the hard business problems.[12:15] - The Mindset Shift: The biggest change from engineering to CEO? When revenue numbers became Ryan's responsibility, he finally understood what customers truly needed—not just what they said they wanted.[14:30] - Breaking Down Silos: Ryan discusses why the tension between product, engineering, marketing, and sales "will kill the business" and how he's connecting these departments at the hip.[19:30] - The Qualtrics Lesson: A powerful story about spending six months building the wrong text analytics product at Qualtrics, despite sitting next to customers repeatedly. The lesson: understanding business needs requires deeper connection than just listening to feature requests.[26:00] - AI as Electricity: Ryan's compelling analogy comparing LLMs to the development of electricity and CPUs—powerful building blocks that are worthless alone but transformational when paired with the right infrastructure.[28:30] - Mandatory AI Adoption: Ryan required all engineers at Grin to use AI coding tools. One engineer quit over the pressure but came back, realizing it was a mistake. His prediction: in a few years, you won't get hired as an engineer if you don't know AI tools.[32:00] - Building Software That's "Alive": Ryan describes Gia, Grin's AI agent that journals daily, runs standups with other agents, creates action items, and can discuss what she's learning and what features should be built next.[35:00] - The Influencer Marketing Problem: Why Grin's growth stalled—aspirational customers bought the software but failed at influencer marketing because the operational complexity was too high, leading to churn.[38:30] - The Two-Sided Platform Gap: Most influencer platforms built for merchants and forgot creators. Ryan explains why supporting creators is the most important part of the solution.[44:30] - Democratizing Influence: Ryan's vision that "everybody is an influencer"—the real opportunity is capturing and rewarding the micro-influence that happens in everyday conversations between millions of people.[49:00] - The Collision Course: Why affiliate marketing and influencer marketing are merging into something new—it's all about capturing word-of-mouth at different scales.Tweetable...

Host Sima Vasa welcomes Carol Sue Haney, Head of Research and Data Science, Engineering at Qualtrics, to discuss the transformative role of AI and data science in the market research industry.  Carol Sue explains Qualtrics’ early bet on generative AI and the development of proprietary LLMs, moving into agentic work and synthetic sampling, which she predicts will rival non-probability human sampling for quick-turn research. She emphasizes the challenges CMOs face with data overload and the fundamental importance of using regression analysis to link customer experience (CX) data, including the surprising weight of marketing messages, to crucial business outcomes like renewal and revenue growth.  Key Takeaways: 00:00 Introduction.03:12 Data research careers spanned decades before computers existed.06:35 Early generative AI investment provides significant competitive advantages.09:20 Synthetic research boosts accuracy using rich, proven seed data.13:02 AI models instantly incorporate new information for continuous improvement.17:09 Regression remains essential for identifying true business drivers.20:42 Curated data and guided AI make regression faster and reliable.24:18 Financial independence through careers empowers women in critical ways.25:42 Mentorship and knowledge sharing strengthen the entire research industry. Resources Mentioned: Qualtrics | Website #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

Capital allocation is what makes or breaks a company's transformation, and every CFO must know how to deal with this flawlessly. Rachita Sundar, CFO of the cloud-based experience management platform Qualtrics, discusses how financial leaders should continuously evolve in this area to keep up with the rapid market changes. She joins Jack McCullough to explain how to use technology and data analysis to gain a competitive advantage, as well as her philosophies when it comes to talent recruitment and culture building. Rachita also opens up about her commitment to women's causes and how she takes care of the five most important things in her life.

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What could your CX teams do to strategically move your brand forward if they weren't tethered to dashboards? Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instantly available through conversational AI, the strategic role of CX is about to shift—big time.Today we're going to talk about how AI is reshaping customer experience by freeing CX teams from dashboards, static reports, and manual data analysis—and allowing them to lead strategically with real-time intelligence. About Sid Banerjee Sid currently serves as the Chief Strategy Officer at Medallia. He has nearly 30 years of experience building companies and solutions focused on customer experience, business intelligence, and AI-powered technologies. He was the Founder, CEO, Chairman, and Chief Strategy Officer at Clarabridge, and most recently served as Chief XM Strategy Officer at Qualtrics. He has held leadership roles at MicroStrategy, Claraview, Ernst & Young, and Sprint. He holds a BS/MS in Electrical Engineering from MIT. Sid Banerjee on LinkedIn: https://www.linkedin.com/in/sidbanerjeewdc/ Resources Medallia: https://www.medallia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What could your CX teams do to strategically move your brand forward if they weren't tethered to dashboards?Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instantly available through conversational AI, the strategic role of CX is about to shift—big time.Today we're going to talk about how AI is reshaping customer experience by freeing CX teams from dashboards, static reports, and manual data analysis—and allowing them to lead strategically with real-time intelligence. About Sid Banerjee Sid currently serves as the Chief Strategy Officer at Medallia. He has nearly 30 years of experience building companies and solutions focused on customer experience, business intelligence, and AI-powered technologies. He was the Founder, CEO, Chairman, and Chief Strategy Officer at Clarabridge, and most recently served as Chief XM Strategy Officer at Qualtrics. He has held leadership roles at MicroStrategy, Claraview, Ernst & Young, and Sprint. He holds a BS/MS in Electrical Engineering from MIT. Sid Banerjee on LinkedIn: https://www.linkedin.com/in/sidbanerjeewdc/ Resources Medallia: https://www.medallia.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Most of us live in autopilot. We rush through our days, carry the weight of stress, and get buried under pressure. We say things like "I have to go to work" or "I have to deal with this" and "I have to keep pushing." But what if you replaced one word and changed everything?"I Get To" is not just a phrase - it's a practice. One that moves you from obligation to opportunity, from burnout to presence, from pressure to purpose.Whether you're an athlete, executive, leader, coach, parent, or anyone navigating challenge or change, "I Get To" reminds you that your mindset isn't just part of the journey - it is the journey.Who is Chris Cullen?Global keynote speaker, mindset coach, author, and founder of Win Within, Chris Cullen helps high achievers build meaningful lives from the inside out. After a decade leading teams and driving over $100M in sales, Chris walked away from a high-performing career to pursue teaching people how to lead themselves well.Through his work with elite athletes, Fortune 500 teams, and growth-minded individuals, Chris teaches how to apply the "I Get To" mindset - a simple but powerful shift in perspective that builds resilience, presence, and intention. Two-time Ironman finisher, former Division 1 and professional athlete, and founder of Win Within, Chris blends grit with grounded self-awareness. His work reminds us that the life we want isn't found in more hustle - it's built through perspective, presence, and choice.Chris lives his message daily and believes the most important words you'll ever say to yourself are the ones you practice when life gets hard.Today, his mission is clear: to help companies and high achievers push beyond limits, sharpen their mindset, and unlock their next level of performance.Chris's innovative trainings on mindset, culture, and high performance have been utilized by some of the world's best organizations including: Qualtrics, Marriott, Genentech, Jersey Mike's, Stryker, USA Volleyball, Michigan State University, and the University of Georgia Athletics.Connect with Chris:► LinkedIn► Instagram► Website► Buy the book: "I Get To"

In a world obsessed with speed, optimization, certainty, and AI-driven answers, this episode of Gratitude Through Hard Times offers a necessary pause. Chris Schembra sits down with Eric Stine, CEO of Sitecore, for a deeply human conversation about leadership, belonging, gratitude, and the courage to say yes before you feel ready. This is not a tactical episode about growth metrics or technology stacks—it's an exploration of what it means to lead, live, and connect in a time when instinct is being outsourced and humanity is at risk of being optimized away.Eric reflects on a 25-year career across some of the world's most influential enterprise technology companies, but reframes success through a different lens. Rather than crediting restraint or perfection, he points to saying yes as the defining strategy of his life, yes to unfamiliar roles, yes to reinvention, yes to creativity, fatherhood, philanthropy, and Broadway. Along the way, he opens up about imposter syndrome, those quiet moments of doubt that surface even at the highest levels of leadership, and why authenticity—not certainty—is what ultimately creates trust and psychological safety for teams.The conversation reaches back to Eric's eighth-grade years, when he felt like an outsider searching for his people. Theater became the place where he learned that difference wasn't something to hide, but something to bring forward, a lesson that continues to shape how he builds culture today. That theme of belonging becomes especially resonant in today's age of fragmentation and loneliness, where many people feel disconnected not because they lack opportunity, but because they lack spaces where they can show up fully as themselves.Midway through the episode, Eric answers the signature gratitude question, offering heartfelt thanks to his father, Mark, whose belief in living authentically influenced everything from Eric's leadership philosophy to a Tony Award win on Father's Day. The moment grounds the conversation in gratitude, not as sentiment, but as a force that shapes identity, values, and legacy across generations.This episode is especially important now because it confronts a growing cultural tension: while AI can deliver answers at unprecedented speed, it cannot deliver wisdom, belonging, or meaning. Eric draws a clear distinction between systems of record and systems of engagement, arguing that the future belongs to leaders and organizations that pair data with instinct, scale with empathy, and efficiency with humanity. In an era where people are burning out not just from work, but from hiding who they are, this conversation offers a different model, one rooted in community, peer-driven recognition, and shared accountability rather than control.Ultimately, The Power of Saying Yes is a reminder that culture cannot be engineered from the top down and growth cannot be achieved through optimization alone. Culture comes from community. Belonging comes from permission. And the most meaningful paths in life are rarely the safest ones. This episode invites listeners to slow down, embrace impermanence, and choose the more interesting path, not because it's easy, but because it's human.10 Key TakeawaysSaying yes creates momentum.Progress, growth, and meaning often come from leaning in before you feel ready—not from waiting for certainty. Authenticity is a leadership advantage, not a liability.When leaders model vulnerability, they unlock psychological safety and better performance across teams. Imposter syndrome doesn't disappear—it becomes a compass.Doubt is often a signal that you're stretching into something meaningful. Finding “your people” changes everything.Belonging fuels confidence, creativity, and resilience—whether in theater, business, or family. Gratitude is a strategic tool, not a soft one.Recognizing people for their impact on others builds trust, loyalty, and culture at scale. Culture cannot be built top-down.Leaders can only create the conditions; community does the building. AI needs humans in the loop.Data delivers insight, but instinct and empathy deliver relevance. Impermanence creates meaning.Moments matter more when we know they won't last—whether on stage, at work, or around the dinner table. Accountability is empowering when framed as ownership.We don't work in isolation—we work in ecosystems where shared responsibility drives excellence. The best life is an AND life, not an OR life.Passion and profit. Speed and care. Technology and humanity. Both can be true.Eric Stine BioEric Stine is the Chief Executive Officer of Sitecore, driving the company's vision and strategy to unlock business value for clients by empowering them to create compelling digital experiences. Eric was previously Chief Operating Officer, where he led all customer-facing functions.Before Sitecore, Eric was Chief Executive Officer of Elemica. Previously, he was Chief Commercial Officer of Skillsoft and Chief Revenue Officer of Qualtrics. Eric has also held executive roles at companies such as SAP, Ciber, and Blackboard.Eric earned a law degree at Boston University School of Law and a Bachelor of Arts at Northwestern University, where he and his husband are the founders of the Eric and Neil Stine-Markman Scholarships. They are the first permanent endowments at either institution directing funds toward LGBTQ+ students.He is based near New York City.

Send us a textIn this episode of UX Leadership by Design, Mark Baldino talks with Ryan Glasgow, CEO and founder of Sprig, about the future of UX research in an AI-first world. Ryan shares how Sprig was built to replace legacy survey tools like Qualtrics and SurveyMonkey by enabling real-time, in-context feedback and powerful AI-driven analysis. The conversation dives deep into how modern research can scale with fewer resources, why AI should be seen as an intern—not a threat—and how researchers can thrive by shifting toward strategic influence within organizations. If you're in product, design, or research leadership, this one's for you.Key TakeawaysLegacy research tools are broken – They're disconnected from user behavior and painfully slow—Sprig fixes that by embedding surveys in key workflows.AI isn't here to replace you—it's your intern – The most successful teams treat AI like an eager junior teammate that accelerates insights and frees up strategic thinking.UX research is evolving toward strategic impact – Tactical research is being democratized across teams; researchers who shift toward company-level strategy will thrive.Tool bloat is real—consolidation is the future – Many orgs are replacing 3–5 survey tools with Sprig to reduce costs and streamline workflows.You can't scale great product experiences without scaling insights – Research embedded across the product journey is the only way to keep up.Designers and Product Managers are sharing research responsibilities – It's now table stakes for cross-functional teams to gather, analyze, and act on feedback.Sprig uses Sprig – The team applies its own product to optimize A/B testing, feature development, and in-product recruiting—truly eating their own dog food.ChaptersFrom Product to Founder: Why Build Sprig – 01:00What Legacy Survey Tools Get Wrong – 04:00Sprig's End-to-End Research Workflow – 07:30Using Sprig to Build Sprig (Meta UX) – 09:45AI as Intern: Supercharging Strategic Work – 22:00The New Research Stack: Strategic > Tactical – 29:00The Future of UX Research Teams – 31:00Resources & LinksConnect with Ryan on LinkedInSprig AI-Native Survey App Connect with Mark on LinkedIn Fuzzy Math - B2B & Enterprise UX Design Consultancy

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The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively?Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to experiment, learn, and iterate quickly, embracing change as an opportunity rather than a threat.Today, we're going to talk about the exciting new Institute for Journey Management and how it's helping businesses unlock the power of customer-centricity in a complex and ever-changing world. To help me discuss this topic, I'd like to welcome, Mark Smith and Raymond Gerber from the Institute for Journey Management. About Mark Smith and Raymond Gerber Raymond GerberRaymond Gerber is Co-Founder of the Institute for Journey Management (I4JM) and Founder of JourneyCentric-CX, where he helps enterprises operationalize customer journeys to drive measurable value. With over 25 years of experience, including leadership roles at Qualtrics, Thunderhead (acquired by Medallia), Pegasystems, and Chordiant, Raymond has been at the forefront of journey orchestration, analytics, and AI-driven engagement. He holds 5 patents in journey analytics and customer experience innovation and has guided multiple SaaS organizations through successful acquisitions.Mark SmithMark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of Journey-Smiths, a boutique consultancy helping companies drive value from journey technology.  Mark has over 30 years of experience in customer analytics and engagement, including leadership roles at Kitewheel, CSG, Portrait Software and Quadstone - guiding a series of software start-ups to over $100M in exits.   He has steered customer analytic products to recognized market leadership positions since the late 1990s, and became a pioneer in the new domains of journey analytics and orchestration in 2013.   By training Mark is a statistician, with a PhD from the early days of AI and distributed computing.  However he fights against the statistician stereotype and has focused on customer and market alignment for products throughout his career.The Institute for Journey Management is a new industry association with a mission to unite journey management ecosystem members. It brings together business leaders, practitioners, implementers and vendors in a collaborative, non-profit initiative to develop shared knowledge of the business benefits possible from journey management.  Resources Institute for Journey Management: https://www.i4jm.org/ This episode is brought to you by Kinetic Data. Self-service without compromise. Build powerful self-service experiences across your entire organization without sacrificing speed, flexibility, security, or control. https://kineticdata.com/ Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively? Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to experiment, learn, and iterate quickly, embracing change as an opportunity rather than a threat. Today, we're going to talk about the exciting new Institute for Journey Management and how it's helping businesses unlock the power of customer-centricity in a complex and ever-changing world. To help me discuss this topic, I'd like to welcome, Mark Smith and Raymond Gerber from the Institute for Journey Management. About Mark Smith and Raymond Gerber Raymond GerberRaymond Gerber is Co-Founder of the Institute for Journey Management (I4JM) and Founder of JourneyCentric-CX, where he helps enterprises operationalize customer journeys to drive measurable value. With over 25 years of experience, including leadership roles at Qualtrics, Thunderhead (acquired by Medallia), Pegasystems, and Chordiant, Raymond has been at the forefront of journey orchestration, analytics, and AI-driven engagement. He holds 5 patents in journey analytics and customer experience innovation and has guided multiple SaaS organizations through successful acquisitions.Mark SmithMark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of Journey-Smiths, a boutique consultancy helping companies drive value from journey technology.  Mark has over 30 years of experience in customer analytics and engagement, including leadership roles at Kitewheel, CSG, Portrait Software and Quadstone - guiding a series of software start-ups to over $100M in exits.   He has steered customer analytic products to recognized market leadership positions since the late 1990s, and became a pioneer in the new domains of journey analytics and orchestration in 2013.   By training Mark is a statistician, with a PhD from the early days of AI and distributed computing.  However he fights against the statistician stereotype and has focused on customer and market alignment for products throughout his career.The Institute for Journey Management is a new industry association with a mission to unite journey management ecosystem members. It brings together business leaders, practitioners, implementers and vendors in a collaborative, non-profit initiative to develop shared knowledge of the business benefits possible from journey management.  Resources Institute for Journey Management: https://www.i4jm.org/ This episode is brought to you by Kinetic Data. Self-service without compromise. Build powerful self-service experiences across your entire organization without sacrificing speed, flexibility, security, or control. https://kineticdata.com/ Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicate balance between embracing new technologies and staying laser-focused on core business objectives. Today, we are here in New York City at Opticon25. We are going to talk about the growing role of AI for both marketers and consumers, how organizations can leverage an agentic platform to create better internal and external customer experiences, and how marketers can both do more with less while delivering exponentially greater value. To help me discuss this topic, I'd like to welcome Rupali Jain, Chief Product Officer and Kevin Li, SVP Product at Optimizely. About Rupali JainRupali Jain is the Chief Product Officer at Optimizely. Previously she has held product leadership roles at several SaaS software companies, including Microsoft's PowerBI and Qualtrics. Throughout her two-decade career, Rupali has shared Optimizely's vision of prioritizing the end user's daily needs. Rupali is committed to advancing practical, growth-driving applications of AI and machine learning to help marketers take control of their workflows, experiment at scale, and deliver digital experiences that meet and exceed customer expectations Rupali Jain on LinkedIn: ⁠https://www.linkedin.com/in/rupali/⁠ About Kevin LiAt Optimizely (previously Episerver before rebrand), I describe my job as a "tale of two mirrors" with one being a telescope and one being a microscope. On the telescope side of product strategy, I own long-term strategy covering build/buy/partner, M&A (thesis, due diligence, etc.), new product launches (SaaS CMS, Personalization, etc.), analyst relations (leader in 11 categories across Gartner, Forrester, and IDC), etc. On the microscope side of product operations, I own the product commercialization process, product operations, product analytics, documentation, and competitive intelligence. Kevin Li on LinkedIn: https://www.linkedin.com/in/kevinsyli/ Resources Optimizely: https://www.optimizely.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicate balance between embracing new technologies and staying laser-focused on core business objectives.Today, we are here in New York City at Opticon25. We are going to talk about the growing role of AI for both marketers and consumers, how organizations can leverage an agentic platform to create better internal and external customer experiences, and how marketers can both do more with less while delivering exponentially greater value. To help me discuss this topic, I'd like to welcome Rupali Jain, Chief Product Officer and Kevin Li, SVP Product at Optimizely. About Rupali JainRupali Jain is the Chief Product Officer at Optimizely. Previously she has held product leadership roles at several SaaS software companies, including Microsoft's PowerBI and Qualtrics. Throughout her two-decade career, Rupali has shared Optimizely's vision of prioritizing the end user's daily needs. Rupali is committed to advancing practical, growth-driving applications of AI and machine learning to help marketers take control of their workflows, experiment at scale, and deliver digital experiences that meet and exceed customer expectations Rupali Jain on LinkedIn: ⁠https://www.linkedin.com/in/rupali/⁠About Kevin LiAt Optimizely (previously Episerver before rebrand), I describe my job as a "tale of two mirrors" with one being a telescope and one being a microscope. On the telescope side of product strategy, I own long-term strategy covering build/buy/partner, M&A (thesis, due diligence, etc.), new product launches (SaaS CMS, Personalization, etc.), analyst relations (leader in 11 categories across Gartner, Forrester, and IDC), etc. On the microscope side of product operations, I own the product commercialization process, product operations, product analytics, documentation, and competitive intelligence.Kevin Li on LinkedIn: https://www.linkedin.com/in/kevinsyli/ Resources Optimizely: https://www.optimizely.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer experience.What if the problem isn't that AI moves too slowly—but that it moves without context, without empathy, and without earning trust?Today we're going to talk about how Agentic AI is changing that—offering a way to transform experience management from reactive to proactive, and from transactional to genuinely helpful.To help me discuss this topic, I'd like to welcome Manisha Powar, VP, Head of Product, Customer Experience Suite at Qualtrics. About Manisha Powar Manisha Powar is a product and business leader specialized in building B2B Enterprise SaaS Products. Passionate about incubating new products and expanding mature products into new markets/use cases. 15+ years of experience in building, growing and scaling teams of high performers to drive innovation and deliver high quality results through data-driven decision making and scrappy execution. Strong leadership track record in delivering strategies to enter new markets that have led to a billion-dollar acquisition and building out global teams to win. Manisha Powar on LinkedIn: https://www.linkedin.com/in/pmanisha/ Resources Qualtrics: https://www.qualtrics.com https://www.qualtrics.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer experience. What if the problem isn't that AI moves too slowly—but that it moves without context, without empathy, and without earning trust?Today we're going to talk about how Agentic AI is changing that—offering a way to transform experience management from reactive to proactive, and from transactional to genuinely helpful. To help me discuss this topic, I'd like to welcome Manisha Powar, VP, Head of Product, Customer Experience Suite at Qualtrics. About Manisha Powar Manisha Powar is a product and business leader specialized in building B2B Enterprise SaaS Products. Passionate about incubating new products and expanding mature products into new markets/use cases. 15+ years of experience in building, growing and scaling teams of high performers to drive innovation and deliver high quality results through data-driven decision making and scrappy execution. Strong leadership track record in delivering strategies to enter new markets that have led to a billion-dollar acquisition and building out global teams to win. Manisha Powar on LinkedIn: https://www.linkedin.com/in/pmanisha/ Resources Qualtrics: https://www.qualtrics.com https://www.qualtrics.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company