Hi, I'm Ashleigh Alsadie. Welcome to the Cold Calling Queen's Jester to Royalty Project. Many people feel like a bit of a jester in a court when it comes to selling. They may feel like they have to put on a performance, act like a bit of a fool, and let's face it, not even get a smile cracked fro…
Having worked extensively in the TV and Film industry in my younger years, I recognise that both the role of an actor and a sales person require the same passion, energy and thinking.So just what are the transferrable skills that we can take from the world of acting, TV and the performing arts, to enhance our ability to sell?I am delighted to have recorded this episode, “Lights, Camera…Sell! What Salespeople Can Learn From Actors” with special guest, Ravi Rajani.Both of us firmly believe that our love and passion for cold calling and selling can be attributed to our performance background.Ravi, as well as being the Commercial Director at Fly Now Pay Later, labels himself on LinkedIn as “Obsessed With Sales, Speaking & Leadership.” As an accomplished speaker, Ravi regularly delivers highly engaging videos and presentations to his thousands of followers.“Scripts! Some people love them, some people hate them..Friends (the TV show) is scripted and everyone loves Friends. It’s the WAY that people deliver. It’s not necessarily WHAT you say, it’s HOW you say it...personally for me, I like a freedom within a framework” RaviWhat we cover during this episode:The synergy between acting and sellingHow acting, theatre and performing arts all have skills that are transferrable to the world of SalesWe discuss 5 key skills that are developed in acting that can then transfer into the sales world to create a successful sales star. The 5 key skills discussed are; communication, improvisation, scripts, reading the room and motivation,We debunk the perception that actors are just "acting" and how in fact they are so truthful to their art and audience and how that authenticity greatly impacts the sales rolePlus so much moreMake sure to check out the podcast for all the details.There is so much gold in this one (as always)!You can access links to all the major platforms and listen via this link: https://pod.link/JestertoRoyaltyProjectTo connect with Ravi Rajani, here are his details:Website: https://www.flynowpaylater.com/LinkedIn: https://www.linkedin.com/in/ravirajani
Selling over the phone is hotter than EVER and today on The Jester To Royalty Program, guest Nick Redstone melts the ice for cold calling!Nick is a high performing six figure consultant and coach.He has trained thousands of high performing sales and business professionals on how to remove the guessing game from making sales. Nick works with businesses and individuals to help them to begin to recognise their hidden potential - a place found in their mind, according to Nick, that sits between talent and opportunity. Over the years, with all of Nick's experiences, he has put together some strategies to make it easier for the customer, make it easier for the salesperson and less stress overall!During this episode, Nick ‘takes the cold out of cold calling’ and shows you how making sales can, and should, be a breeze.“You're ringing someone that you know could be interested in the service you offer.”Gone are the days when quantity was the main game.During “The Ice Is Melting for Cold Calling: What This Evolution Means For Sales,” Ashleigh and Nick discuss the importance of quality over quantity and how brain science (EQ) is such an important part of the modern sales process.“We're moving through a phase where the last 15 years has been about IQ.‘What I can do is come I and show you how smart I am; show you my product range; show you how great my business is; that my business has been around since 1652; and we’re not going anywhere, and we're reliable and trustworthy….’Now these people are having to use EQ.‘Hang on! What do you mean, EQ? We have to understand emotional qualities?! Have to understand what (our prospect) might be thinking right? Don't I just walk in and sell? Don't I just walk in and hand a brochure over?!”Ashleigh and Nick also discuss the COVID-19 crisis and the impact it had on sales.One of the biggest being that the face to face element of the sales process was eliminated whilst everyone was in lock-down.“When you jump on Zoom you can't just get on and start selling to people.So I think we're finding, through evolution, sales is just evolving and will keep on evolving. And the new version of this is we remove the word ‘cold’ from ‘cold calling,’ it's just calling.”During this episode we cover:· How to take the ‘Cold’ out of ‘Cold Calling’· The evolution of sales· Moving from IQ to EQ in sales· The importance of client profiling and running sales ‘discovery sessions’ with your prospects· The different types of sales personalities· Other tips and tools to initially connect with a potential client in 2020Make sure to check out the podcast for all the details. There is so much gold in this one (as always)!Let me know what you thought of this!You can reach me via the details below:Instagram: https://www.instagram.com/ashleigh_alsadie/Website: https://ashleighalsadie.com/To connect with Nick Redstone, here are his details:Website:https://rtftconsulting.com/LinkedIn: https://www.linkedin.com/in/nick-redstone
Numbers in sales, and in business, don’t lie.Your numbers will tell you whether your sales income is on track, whether your costs are under control and how financially successful your business is at any moment in time.However, so many of us shy away from understanding or getting to know our numbers intimately.If you, much like I was, believe you’re ‘not a numbers person’ – this podcast is for you!I am delighted to have recorded it with special guest David Guest from the Outcomes Business Group.Both of us firmly believe that knowing your numbers is only way grow a business and keep your dream alive.David is the Head Coach and Founder of the Outcomes Business Group.He started his business career at the age 5, working in his parent’s business.Working in the family business had him raise a lot of questions… like, why do some business owners make lots of money, while others are barely paying the bills?His curiosity led him to research as much as he could about success, business, and what drives people. David discovered that “the more you learn the more you earn” and has been actively educating himself ever since.He has been coaching business owners for 20 years, and the favourite part of what he does is seeing the look on the business owners face when they start making more money than they had ever anticipated and start to build a life.During ‘Bringing Sexy Back to Sales and Business Numbers,’ David talks us through why it is so essential to know your numbers. After all, if you know them, you will know where your sales pipeline is at and where all your sales are coming from:When I started my Coaching business, the most important number to me was when I picked up the phone and dialled a number…why? Because if I didn’t pick up the phone and dial a number I wouldn’t speak to anyone. If I didn’t speak to anyone, I wouldn’t have any meetings. And if I didn’t have any meetings I wouldn’t have any sales! Sometimes people are focused on the wrong thing. They say – we need more sales! But I ask, where are they coming from? Or they say – we need to generate leads! And I answer sure, where are they coming from? They don’t realise that it all has to start with an act…and measuring the things that you want to improve.What we cover during this episode:· How knowing your numbers allows you to measure your progress· Numbers = Accountability· Emotional blocks, avoidance and fears around numbers· Numbers empowering you to implement the right activity in your business· The most critical numbers to measure in your businesso How numbers can help you understand your sales process better and increase your sales· How to psychologically get comfortable with numbers· How often you should be checking your numbersCreating a business that can run without youMake sure to check out the podcast for all the details. There is so much gold in this one (as always)!Let me know what you thought of this! You can reach me via the details below:Instagram: https://www.instagram.com/ashleigh_alsadie/Website: https://ashleighalsadie.com/To connect with David Guest, here are his details:Website: https://outcomes.business/ LinkedIn: https://www.linkedin.com/in/davguest/Facebook: https://www.facebook.com/outcomesbusinessgroup/Instagram: https://www.instagram.com/outcomesbusinessgroup/
Instagram. With 1 Billion monthly users, this platform is now the fastest growing social network inthe world.However, so many of us question whether we should be utilising Instagram for our businesses.Or, if we already have a profile, may falsely believe that success is all in the number of followers wehave or ‘likes’ we get.Just how can we make sure we are optimising our accounts and converting as many sales aspossible?In this podcast episode, I am very excited to introduce you to Emily Osmond, a specialist on this exact topic.Emily teaches women how to grow their tribe and their sales using Instagram, inside her onlineeducation community, The Modern Marketing Collective, along with on her weekly podcast, TheEmily Osmond Show.During ‘How To Grow Your Sales on Instagram,’ Emily provides many gold ‘gems,’ including how engaging with others and nurturing your relationships on the platform, will in turn lead to more conversions.After you post, go back and spend 15 minutes engaging with other people's content. This will really help you because you're giving back to people, you're creating more connections, people are more likely to go check out your content, engage with your content. So don't see it as a place to just share. What we talked about:· Ensuring your content is of value to your target market· How to make yourself visible to get found and attract followers· How to create a sales process with Instagram· Why repelling people can be a good thing· Creating a brand promise· The best use of the link in your Instagram bio to get leadso The 4 key elements to include in your content. Connection, Credibility, Value and Promotion· Business models and offering memberships· Strategies to get your ideal Instagram followers onto your email list· Strategies to convert your email list into customers· The Now or Never Close · Engagement, engagement, engagement· Best use of Instagram Stories· Does the size of your following matter?Make sure to check out the podcast for all the details. There is so much gold in this one (as always)!Let me know what you thought of this! You can reach me via the details below:Instagram: https://www.instagram.com/ashleigh_alsadie/Website: https://ashleighalsadie.com/To connect with Emily Osmond, here are her details:Instagram https://www.instagram.com/emilyosmond/Website: https://www.emilyosmond.com/
Welcome to the Jester to Royalty Project! I am your host, Ashleigh Alsadie and I am so excited about this particular episode because it is the very first!I'm that crazy and rare breed that loves to do the grunt sales work that, let's face it, most of you hate, avoid or don't have time for. I have run a professional lead generation company ‘The PromoDonna’ for 8 years now, and have been a professional cold caller for 15 years. Having therefore completed approx. 50,000 hours plus of cold calling and sales activity, I am a unique sales trainer that puts ‘practice into preach’ each every day.As a qualified Master NLP Coach, I can also teach you sales rapport building techniques that will have you connecting with your prospects instantaneously.Many of you in my network have been screaming out for some great sales education. And through this podcast I will deliver exactly that! I (and my special guests) will educate you on how to sell more effectively and how to take your business to the next level achieving growth that maybe you've only dreamed of.Now this particular episode, we are talking all about how to bring your sales leads back to life.How can you revive an old leads and get past the gatekeeper? One of our internal strategies is to have it seem like you have a relationship already.If ‘John Smith’ your past contact is still there, you can say, "Hi, it's Ashleigh, I'm calling from XYZ. Can I please speak with John?" If they then say, "Well, what's the call regarding?" You can say, "Well John Smith and I actually used to have a conversation, it was quite some time ago, but I really wanted to call and touch base and check in with him". If John is no longer there and you've researched, cleaned up your dirty data by finding a new name, you can then say, "Well look, I used to speak with John Smith and I've recently been informed that Sally Donovan is now the best person". You leverage from that past relationship, whilst also seeming like you may have a new relationship with the new contact by doing that initial research and cleaning up your dirty data.What is covered in this podcast:· The importance of following up your old ‘box of business cards’ from networking events/trade shows; data in your CRMs or spreadsheets of old leads and past clients· How to clean up your dirty data and why it gets you sales· Using LinkedIn as a sales tool· Tips for getting past the gate keeper· Striking while the iron is hot so that you convert more sales· The Now or Never Close· Researching your target market for information you can leverage from· How to create a connection and obtain relevant information from your lead· How to wow your prospects with unexpected sales strategies· Making sure your leads don’t go cold again!