Daughter of a Hoarder

On this episode, I'm joined by Lydia from Don't Shop, Swap! and Hudi from Big Sister Swap to talk all things swapping. Whether you want to attend in person swap events, earn virtual coins and choose the items out for yourself, or receive a style bundle suited to your personal aesthetic (from a size and gender inclusive selection) - these girls have created their businesses to meet all of our swapping needs. 

hello strangers

Politically radical magazines and $w@ggy sustainable streetwear. On this episode Ruby invites 19 year old eclectic fashion designer Cathy Alexanders to talk about her London-based brand Crysanthou. Cathy talks about how she's spent her gap year building her environmentally conscious avant garde line of digitally printed garments.

Nell and Austin from Chews (@juicychews) and Lucy Pemberton from ClueLuce (@clueluce) join Ruby on this episode to talk about their statement jewellery businesses. We love hearing lockdown startup success stories and these three have been getting their creative groove on and making kitsch resin rings and bangles. The chaotic and oversized jewellery trend has flooded our Pinterest boards and TikTok feeds and on Episode 18 we get to hear from two businesses who are standing out from the crowd n making waves. Hold tight for their upcoming drops!

On Episode 18, Josephine Philips introduces her new fashion-tech start up: Sojo.  Josephine describes Sojo as 'Deliveroo for alterations and repairs'. Making sustainable fashion more accessible, this app is the perfect solution for those who still haven't got around to tackling their 'gimme some loving' pile (episode 02 reference). Sustainable queens alter, mend and look after what's already in their closet. Clothes worth wearing are worth repairing.

'I can't talk right now, I'm doing hot girl sh*t' *empties out entire wardrobe and has a huge clear out* Ruby is joined by Alice Acland on Episode 17 as they talk about how we can look at this fresh start ahead of us. Ruby shares some of the listeners' new year resolutions and confesses about her recent shopping splurge. With 2020 coming to an end, Alice and Ruby are feeling a little self reflective... 'everybody SHUT UP. I'm in my feels'.

A new peer to peer online market place where you can buy and sell clothes whilst funding environmental initiatives? now THATS hot! On Episode 16 Ruby is joined by Jacob, co-founder of Esooko, who explains how this alternative approach to social shopping is tackling fast fashion, deforestation and loosing our coral reefs all in one whack. Encouraging those who already have an environmental conscience by awarding them with the ability to tailor a portion of the profits or sales to the cause that they care about the most. The environmental initiatives behind Esooko are what makes it stand out from the emerging recommerce crowd. Hold tight for the 2021 app launch!!

Young Queen Mia Regan (@mimimoocher) joins Ruby on Episode 15 of Daughter of a Hoarder to talk about sustainable fashion, promoting small businesses and wearing your mums vintage garms. Gen-Z's MVP for championing a realistic approach to responsible style, Mia reps fits consisting of a combination of small business buys, thrifted and vintage finds paired with her O mighty tee's and crocz. The next time you make a purchase, ask yourself - will my kids be able to wear this item in the decades to come?

Milun Kumar joins Ruby on this episode of Daughter of a Hoarder to talk about his new progressive fashion platform that launched in September. With a responsible and slow approach to luxury fashion, this unique retail platform allows the consumer to shop directly from independent designers. Through selling archival pieces alongside new season collections, Aspect helps independent brands reduce their waste and contribute to the circular economy, keeping products in use for as long as possible and thus extracting their maximum value. Aspect's Made-to-Order service allows brands to slow their production and eradicate waste, only creating pieces as and when they are ordered... things we LOVE to see!!

Basic b*tches wear that sh*t so I don't even bother. On Episode 13 Solly, Beanie and Ruby discuss how gen z/millenials have developed an unhealthy obsession with designer brands, luxury fashion labels and logomania.

Banana holders, the curse of the Pandora and papaya paintings. After recently celebrating their 23rd birthdays, Ruby and Lucy (aka the Green Machine) chat about the highs and lows of giving giving and receiving. With a few tips and tricks on better gift giving ideas, I hope this episode inspires you when you're wondering what to gift your loved ones in the future.

Another small business babe episode! 'Self taught crochet queen and college drop out Lizzie Kaya aka 'Gimme Kaya' chats with Ruby about how her small business grew over 50K followers on Instagram since the beginning of lockdown and how Vogue contacted Lizzie and wrote an article on her trippy funky crochet designs, described as 'Knits that look as though a granny took a hit of acid before sitting down to crochet’ (Allaire, 2020). Anyone else wishing they were at Glasto rn?

The idea that the size of one's hoop earrings is directly correlated with one's promiscuity (UrbanDictionary.com, 2013). Ever wondered how your side hustle could develop into a fully fledged career? Milly Dennis chats with Ruby about how her jewellery business, Bigger The Hoop, flourished from making some earrings in her uni bedroom and making a few sales on Depop to selling over 30 different styles on her own successful website. Check out her groovy earrings at www.biggerthehoop.com or @BiggerTheHoop on Instagram.

What's not black and white, but is covered in green? On this episode, Ruby and Lottie Ireland talk about greenwashing, the limitations of being an ethical consumer and how younger cohorts have got the power. Take the focus away from brands and shine the focus on the socioeconomic and environmental costs of our purchases... "OMG I love your handbag, is it ethically produced?"

In this episode of Daughter of a Hoarder, Alex Colston Weeks spills all the tea about her online shopping addiction. we chat about the dangers of Klarna, why Alex has such a deep passion for Asos and Ruby shares helpful information on how you can take control of your online shopping habits.

Thrift Shopping (part 2) Have you had your wardrobe clear out yet? Are you wondering what's the most beneficial way to donate your old and unwanted clothing? Ruby invites charity shop expert/fanatic Serena Madge to find out what you can and can’t donate, what goes on behind the charity shop floor, how do they sort through the donations, and they look at the future of charity shops after coronavirus.

Thrift Shopping (part 1) Tilly and Ruby talk about their favourite thrift shopping experiences. Popping tags with only 20 quid in their pockets, they discuss how hitting up your local charity shops and flea markets can make for a great day out. Want to make a disco stick? or get some new threads for a festival? This episode will guide you on how to have the ultimate secondhand commerce experience.

"Life is too short to blend in" - Paris Hilton. Ruby invites two young creatives, Charlotte De Figueiredo and Emily Dodd-Noble to talk about their brands 'Lux n Holla' and 'In Dodd We Trust'. By turning waste into a commodity, Charlotte and Emily are showing us how it's done out here when it comes to upcycling. This episode hopes to encourage listeners to experiment with repurposing unwanted and excess materials. Do It Yourself, Save Our Souls (and planet).

Ruby, Alice and Lucy discuss how clothing rental is the perfect solution for occasion wear. This ethical fashion service is the perfect excuse to wear something once and never again. Embrace this old concept with new attitudes, what's not to love about being able to rent a £300 dress (that you would never consider buying) for just £30?

Ruby invites Susie Garvie (@susielola) and Ellie Burke (@fruityfinds) to talk about being a successful seller on Depop.  Online mobile marketplaces are booming. If you've recently had a wardrobe clear out and want to flog some pieces or want some new additions to your wardrobe without contributing to the fashion industry's damaging and harmful linear economy, consider utilising this social shopping platform.  Listen to this episode if you want to find out how to start a successful page, grow your existing account, how to avoid being scammed and lots of other interesting aspects of being a seller and a buyer on Depop and eBay.

The wardrobe clear out episode.  When Tilly moved house last year she asked Ruby to help de-clutter and reorganise the contents of her bedroom. On Tidying Up With Ruby Fern, Ruby shares her tips and advice on how to cleanse your closet. By employing the KonMari method and her own unique techniques that she has acquired after her upbringing, Ruby hopes to encourage listeners to digest this episode and undergo their own wardrobe clear out with a more critical and evaluative approach. Tilly and Ruby reflect on their stories and experiences of their closets and clear outs.

…mass consumption, that’s not! An introduction to the purpose of this podcast series, Ruby chats with Lucy aka The Green Machine about the fashion industry’s impact on the environment, consumerism, the world’s water crisis and how to live a more sustainable lifestyle. It’s time to stop thinking short term and start looking at the bigger picture.  p.s Paris Hilton = an icon. Daughter of a Hoarder is a new podcast show hosted by Ruby Fern. Ruby invites guests and friends to talk about consumption, the fashion industry and how its impacting the planet & society. Entertaining and informative, this light hearted approach aims to get listeners to become more closet conscious. Ruby grew up under two very contrasting households. Her dad's house was kept meticulously clean and tidy under the reign of her step-mum, but her mum's house was a chaotic swamp with every bedroom, corridor and bathtub filled with clothing. Ruby's mum used to own a second hand designer clothing store, but after closing it back in 2014, all of the stock was brought back home and the donations kept on coming. Ruby's mum is forever promising that she will eventually sell it all 'one day'.  Growing up in these surroundings, Ruby has become obsessed with tidying, organising and living clutter free whilst also being low key obsessed with clothing and has a deep passion for second hand commerce. Follow Daughter of a Hoarder on Instagram @daughterofahoarder, on Twitter @DaughterHoarder and check out www.daughterofahoarder.com