Headliner: The Podcast

This week, in the final episode of Headliner's third season, Stephen and Phil break down how communicators need to approach the transition to a post-COVID world. Stephen gives his list of the three greatest issues facing society in the 22nd century (that is not a typo), and both of your hosts promise a much shorter wait before Season Four. Make sure to LIKE and SUBSCRIBE if you haven't already.

This week, Stephen and Phil have a frank discussion about the realities of running for public office. They walk through the steps that every prospective candidate SHOULD be taking throughout the process. Stephen also gives a blunt take on what is or isn't a good reason to pursue a political office. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

This week, Stephen and Phil lay out their best practices for grassroots organizing. They talk about how to present your issue, build coalitions, and how to make sure you don't associate with people who will harm your cause in the long term. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

This week, Phil and Stephen take a big picture look at social media. They discuss the tremendous power companies like Meta and Twitter possess, and why it's too much for any person or private company to handle. Stephen also gives three practical policies that multinational governments could institute to make improve our experience online. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

This week, Phil and Stephen look forward to the 2022 Ontario provincial election. Rather than trying to predict the results, they share optimistic projections of what they'd like to see during the campaign. As a convenient aside, Stephen also lists five ideas that would massively improve Ontario's education system. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

This week, Phil and Stephen talk about trust. They examine the results of the latest Edelman Trust Barometer and break down how our perceptions of trust in public institutions don't align with our behaviors. Stephen also lays out how media and communicators can work towards restoring the public's trust in the major pillars of Canadian society. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

This week, Phil and Stephen tackle the failure of the IOC, the Canadian Olympic Committee, and oddly enough, Lulu Lemon. Stephen also makes a case for how Olympic participation should reflect Canada's foreign policy and our standing amongst the international community. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

This week, Stephen and Phil tackle the government's response to COVID-19. They talk about the successes and failures of political figures, the politicization of the pandemic, and Stephen shares the blunt truth about how many elected officials have fallen short. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

This week on Headliner, Stephen and Phil talk about various communications follies surrounding the Trucker Convoy that inhabited downtown Ottawa in February. Stephen uses this situation as a case study on why you need to do some research before associating yourself publically (or otherwise) with any given cause or group. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

Welcome to Season Three of Headliner: The Podcast! To kick off the new season, Stephen and Phil go over some of the common errors they've observed in communications surrounding the COVID-19 pandemic. Stephen also provides his insight on when to disclose your self-interests in public advocacy. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

This week, you'll be hearing part two of Phil and Stephen's conversation about guerilla marketing. Most times, guerrilla marketing tactics are used by smaller companies looking to make an impact that their cash flow wouldn't allow them to do by ordinary advertising means. However, no one ever said that bigger companies can't learn from these tactics and implement their own version of guerrilla PR. The latter half of Phil and Stephen's conversation zeros in on how big companies have thought outside the box and run successful guerrilla marketing campaigns. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

This week, you'll be hearing part one of Phil and Stephen's conversation about guerilla marketing. No one can control whether a marketing campaign or publicity stunt will viral. That said, Stephen gives a few examples of times where companies saw their moment and capitalized on it, even if that moment required them to be a little more flexible with their messaging. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

This week, Headliner brings you part two of Stephen and Phil's conversation with Derek Lothian, President and CEO of the Insurance Brokers Association of Saskatchewan. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

This week, Headliner brings you part one of Stephen and Phil's conversation with Derek Lothian, President and CEO of the Insurance Brokers Association of Saskatchewan. In this part of the interview, Derek gives his three key rules for success in getting your organization's story picked up by the media. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

In the fourth installment of Season Two, Phil and Stephen give a crash course on how to construct and maintain your organization's story. Your hosts break down the various parts of a story, and how to position your organization to be seen favorably within the ongoing narrative. Additionally, Stephen lays out the keys for making sure that reporters and media members take away the information you want them to when they interact with your organization. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

In the third episode of Season Two, Phil and Stephen dive into the pros and pitfalls of social media. They discuss how social media has impacted the polarization of issues and ideas amongst the general public. Stephen breaks down the three rules that every social media company could institute to dramatically improve the impact these platforms have on society. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

In the second episode of Season Two, Phil and Stephen discuss how organizations can effectively communicate regarding social movements. They discuss what your organization should (or shouldn't) have an opinion about and Stephen gives his most critical tip for how organizations can show that diversity and inclusion matter to them. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

Headliner: The Podcast is back for Season Two. This week, Phil and Stephen take a foray into the world of executive communications. They break down some high-profile comms blunders that cost top private and political executives their jobs in 2020. During the conversation, Stephen reveals that the most important key to success as an executive is actually to hire someone who doesn't agree with you. Why? Tune in to find out. Make sure to SUBSCRIBE and LEAVE A RATING if you haven't already.

One of the biggest challenges society faces today...is trust. We rely on each other but our trust in media, government, and institutions in general has been eroded. Stephen and Phil talk about this, and our six key principles, in this last episode of Headliner: The Podcast which sums up Headliner: The Book. If you haven't already picked up a copy, here's where to get yours: https://books.friesenpress.com/store/title/119734000129646213/Phil-Gaudreau-and-Stephen-Heckbert-Headliner

Take that good interview and turn it into good PR for you, your business, or your cause. Phil and Stephen can help! Headliner the Book is available now through FriesenPress, Amazon, and many other distributors. books.friesenpress.com/store/title/1…ert-Headliner

You finished an interview and immediately went, "Oh no". Or you read the story online and went, "OH NO!" So what do you do now? Phil and Stephen are here to help. Headliner the Book is available now through FriesenPress, Amazon, and many other distributors. books.friesenpress.com/store/title/1…ert-Headliner

Those who fail to prepare are prepared to fail. In this week's show, Phil and Stephen discuss preparing for media interviews. Headliner the Book is available now through FriesenPress, Amazon, and many other distributors. books.friesenpress.com/store/title/1…ert-Headliner

The last few years have had plenty of crises for businesses - from #MeToo, to boycotts related to American politics, and now COVID-19. How do you manage a PR crisis? Phil and Stephen discuss. Headliner the Book is available now through FriesenPress, Amazon, and many other distributors. books.friesenpress.com/store/title/1…ert-Headliner

What are the narratives around your industry - those ideas that people just believe, even if they aren't true? How could they be harming you without you even realizing it? Stephen and Phil discuss narrative building in our latest episode. Headliner the Book is available now through FriesenPress, Amazon, and many other distributors. books.friesenpress.com/store/title/1…ert-Headliner

We receive 15,000 messages in a day but can only process 1,000. So how do you get through someone's filters and craft a story that sticks? Phil and Stephen talk about message crafting. Headliner the Book is available now through FriesenPress, Amazon, and many other distributors. books.friesenpress.com/store/title/1…ert-Headliner

Relationships matter when you're seeking news coverage. After all, would you make a habit of asking total strangers for a favour? Headliner the Book is available now through FriesenPress, Amazon, and many other distributors. books.friesenpress.com/store/title/1…ert-Headliner

In this episode, Phil and Stephen talk about how to construct a story to garner media attention and ensure your message gets across. Headliner the Book is available now through FriesenPress, Amazon, and many other distributors. books.friesenpress.com/store/title/1…ert-Headliner

In this supplement to Episode 3, we expand on the kinds of fake news you might experience on the internet! Headliner the Book is available now through FriesenPress, Amazon, and many other distributors. books.friesenpress.com/store/title/1…ert-Headliner

In Episode 3 of our podcast, Phil and Stephen talk about the five things reporters want you to think about when pitching (or not) them a story, This podcast is a supplement to the book Headliner, available now through FriesenPress, Amazon, and many other distributors. books.friesenpress.com/store/title/1…ert-Headliner

In Episode 2, Stephen and Phil talk about how the Canadian media landscape has changed in recent years and how this should inform your outreach to media. This podcast is a supplement to the book Headliner, available now through FriesenPress, Amazon, and many other distributors. https://books.friesenpress.com/store/title/119734000129646213/Phil-Gaudreau-and-Stephen-Heckbert-Headliner

In Episode 1 of our podcast, Phil Gaudreau and Stephen Heckbert talk about Headliner, their new book, and set up what's to come in our next few episodes. Follow along for discussions on media, public relations, and communications in Canada. Haven't picked up the book yet? It's available as an eBook or digitally through FriesenPress, Amazon, and many other online retailers. https://books.friesenpress.com/store/title/119734000129646213/Phil-Gaudreau-and-Stephen-Heckbert-Headliner