Podcasts about Guerrilla marketing

From the streets of New York to a nationwide tech platform, Jared Rosenthal built a DNA and drug testing empire… from a truck. Yep, you heard right. The “Who's Your Daddy” RV didn't just turn heads—it launched a viral guerrilla marketing masterclass and even landed him a show on VH1.He's got stories of bus drivers chasing him down for paternity tests, tips for building your own scalable backend, and a real take on how AI is reshaping the future of small business.Why listen? If you're a founder looking to grow without funding, scale operations, or crack national PR without a cent spent on ads—this one's a banger.

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Buongiorno a tutte e tutti! La rassegna stampa di oggi, venerdì 11 aprile è a cura di Cecilia Ferrara.DOVE ASCOLTARLA: Spotify , Apple Podcast , Spreaker e naturalmente sul nostro sito www.sveja.it Su Repubblica si parla della Tari non pagata dai ministeri e del rifacimento di piazza Augusto imperatore. Il femminicidio di Ilaria Sula viene raccontato solo dal presunto assassino. L'AGCOM ci ricorda qual è la giusta narrazione dei femminicidi dal punto di vista in particolare delle immagini. Ci vogliamo vive e in piazza. Un video della Stampa racconta l'esperienza di guerrilla marketing sul revenge porn delle studentesse dello Ied "Pochi strappavano i cartelli, ci aspettavamo più solidarietà".Roma Today dà conto della lettera della commissione europea a Gualtieri in cui si chiedono chiarimenti sul termovalorizzatore per possibile inquinamento e emissione di CO2.Foto di Lucia Argiolas - Non una di meno RomaSveja è un progetto sostenuto da Periferiacapitale, il programma per Roma della fondazione Charlemagne. Ringraziamo inoltre l'associazione A Sud che ci mette a disposizione i propri spazi per le riunioni di redazione.La sigla di Sveja è di Mattia CarratelloVuoi sostenerci con una piccola donazione? Ora basta un click!  A domani con il Tamburino!

When you realize that the popular approach to building your brand isn't as effective as you'd hoped, how does an industrious entrepreneur innovate unconventional ways to get people to pay attention and buy in? Well, it's all about breaking the rules. Let's get creative together on Leaf Life! First segment: What is Guerrilla marketing? Second segment: Cannabis, the Guerrilla Industry Greg the Guinea Pig: Devin Ryan is a sales executive for Weedmaps and has also been promotions executive for the Cookies brand as well as Pabst Blue Ribbon (@devinkeoniryan). Products Featured: 1. Washing Tons—Gass Face Live Rosin 2. Washing Tons—Gooch Juice Live Rosin Sponsors:  REV 22.2AVITASSESSIONSHELLAVATED Stoney Baloney Episode: I Miss Guitar Hero

Oggi con gli agenti immobiliari abbiamo parlato di marketing, acquisizioni, home staging, tempi realistici di vendita degli immobli... insomma: un sacco di argomenti conditi dai soliti divertenti aneddoti realmente accaduti.

Send us a textWhat if marketing could be as surprising and impactful as guerrilla warfare? In this episode of The Reality of Business, Bob – an enthusiast of military history – and Jeremy share insights into the art of ambushes and raids, translating these military principles into creative marketing campaigns that surprise and engage audiences in unexpected ways. They revisit the revolutionary ideas of J. Conrad Levinson, the visionary of guerrilla marketing in the 1980s, whose concepts revolutionised the advertising industry. Think of iconic campaigns like the Marlborough Man for Marlboro cigarettes and Tony the Tiger for Kellogg's Frosties – they're proof of how unconventional tactics can leave a lasting impact.Fast forward to today, where bold ideas drive the digital landscape. Remember the BBC's Dracula campaign or 3M's security glass challenge? These viral campaigns didn't just grab attention; they showcased the immense potential of guerrilla marketing. In this episode, we'll also explore lessons from The Drum (publisher for the marketing and media industries), the role of soundtracks in branding, and the Fearless Girl/Wall Street Bull stunt in New York that sparked powerful conversations about gender diversity. Whether you're a seasoned marketer or simply fascinated by unconventional strategies, this episode is packed with insights to inspire your next unforgettable campaign.For more info, free resources, useful content & our blog posts, please visit realitytraining.com.Reality Training - Selling Certainty

In this episode of The DTC Insider podcast, Lisa Mullan, the founder of Uwila Warrior. Lisa comes from a finance and tech background, with experience working at HubSpot on projects that gave her insights into how brands operate and scale. In partnership with a friend in fashion, Lisa launched Uwila Warrior to create comfortable, functional underwear. Now, with a retail space in Boston and partnerships with other brands, her company has grown steadily and sustainably. Here's a glimpse of what you'll learn: The shift in the e-commerce landscape towards profitability and sustainable growth The benefits of opting out of outside capital for maintaining control over business direction How retail partnerships can enhance brand visibility and drive sales The challenges and opportunities for growth during COVID-19 The growing importance of sustainability in product development for consumers Combining online and offline tactics for effective customer acquisition strategies The unique challenges of influencer marketing for intimate apparel brands Aligning retention strategies with the customer buying cycle Leveraging AI to improve customer engagement and marketing effectiveness Adapting to changing market dynamics through effective forecasting strategies Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

In dieser Episode tauche ich allein in das Buch "Jolt - Marketing Tactics for Programmers, Designers, Freelancers, and Entrepreneurs" von Justin Jackson ein. "Jolt" dreht sich um Guerilla-Marketing und präsentiert eine Vielzahl von Marketing-Taktiken für eigene Produkte. Hier könnt ihr das Buch kaufen: justinjackson.ca/jolt/Hört unbedingt rein, um mehr über diese aufregende Marketingwelt zu erfahren und zu verstehen, wie ihr eure Zielgruppe überraschen könnt!Wenn euch die Folge gefallen hat, Unterstützt den Podcast via Patreon und erhaltet exklusive Bonusfolgen!Euer Feedback, eure Wünsche und eure Gedanken sind uns wichtig! Schreibt uns dazu eine E-Mail an feedback@swpodcast.de.--- Schwarz auf Weiß Rating:

Send us a textCapturing attention in a sea of digital noise is a challenge and an art form. In this episode of Authors Who Lead, Peter and I discuss the importance of humor and creativity in public relations (PR), highlighting strategies that propelled the mental health app Calm into the spotlight. Peter shares invaluable insights on the power of quirky PR, creative naming, and the essential practices startups should adopt for effective branding and marketing.Timestamp:00:00 Inspired by involvement with the meditation app Calm.04:48 Calm succeeded by being lighthearted and approachable.06:48 "Silly PR outshines serious PR with creativity."12:13 Nontraditional PR is consumer-led, engaging marketing.14:03 Viral movie about sheep shown globally.18:08 Assess the client's comfort with quirky strategies first.23:01 Calm's clever marketing: viral sponsorships and advocacy.24:55 Good ideas naturally spread worldwide without effort.29:45 Sleepstorming coined; idea gained media attention.31:48 First sleep storyteller in residence gains attention.36:56 Brands grow up and lose their playful creativity.39:26 Design for attention early; marketing essential throughout.42:05 "Essential book for leaders, authors, creators."Full show notesCOMMUNITY PROGRAMS

Welcome to HempAware Radio, where we're diving into the heart of the hemp industry with a special guest, Arlo Estill from HempSmith Clothing. In this episode, we explore the unique entrepreneurial journey of Arlo, who took the reins of HempSmith to honor his late brother Zafer's legacy.Broadcasting from Pittsboro, North Carolina, HempSmith offers durable and stylish hemp apparel, including hand-dyed and printed clothing that everyone is buzzing about.Our discussion with Arlo covers everything from innovative marketing strategies that defy convention, like word-of-mouth and community events, to the profound environmental and health benefits of hemp-based materials. oin us as we delve into hemp's rich history, its challenges, and its promising future alongside Arlo's vision for sustainable growth through hemp in construction and beyond.Tune in to be inspired by how passion, personal relationships, and a focus on community can shape a thriving hemp business.About the Host and GuestTyler Hemp is the dynamic host of Hempaware Radio, where he engages listeners with his entrepreneurial spirit and passion for hemp innovation. Known for his energetic "Hempisodes," Tyler is dedicated to empowering and enlightening his audience about the vast possibilities of hemp.With a keen focus on eco-friendly lifestyle choices, he frequently collaborates with pioneers in the industry, such as Arlo Estill of HempSmith Clothing.This brand stands out for its creative fusion of style and sustainability, offering hemp apparel with unique designs through tie-dye, printing, and embroidery.Tyler Hemp continues to inspire and inform, making significant strides in the hemp industry.Key Topics we Covered in this Show1. Host IntroductionIntroduction of the show "HempAware Radio"Guest introduction: Arlo Estill from HempSmith Clothing2. HempSmith ClothingLocation: Pittsboro, North CarolinaProduct offerings: Durable and stylish hemp clothing, including socks, hats, and t-shirtsBackground on HempSmithFounded by Arlo's brother Zafer during high school in 2015Origin: Began with embroidering a hemp leaf on a t-shirtContinuation by Arlo after Zafer's passing in 2016Growth to a storefront location3. Marketing Challenges in the Hemp IndustryDifficulty in finding and engaging customersSkepticism towards conventional marketing strategiesHempSmith's ApproachReliance on word-of-mouth and organic growthBenefitting from physical location in PittsboroGuerrilla marketing strategies: annual fashion shows, support for local artists4. Event Participation and Community InvolvementPop-ups and music festivals like Shikori GrassrootsCommunity-driven event experiences5. Passion for Hemp Building MaterialsHempcrete and hemp wood flooring discussed as solutions to environmental issuesPotential to replace toxic traditional building materials6. Sustainability and Environmental DiscussionHemp's role in reducing carbon output in constructionAdvocate for replacing petroleum-based materials7. Economic Considerations and SupportDisparity in government support for hemp industriesCall for increased support to encourage sustainable practices8. Entrepreneurial Challenges and AdviceImportance of saying no and protecting one's...

Welcome back to another episode of the Boutique Fitness Marketing podcast!  I'm so excited for this episode because if you know today's guest, you know it will be packed full of good ideas.  Today, we're discussing offline marketing ideas—marketing that doesn't involve Facebook, Google, or any social media.  Our guest is Niki Riga, Owner of Limitless Studio. A little bit about Niki:  Niki has been a client, a studio owner, and a coach in boutique fitness for over a decade. She became a coach because she was regularly asked, “How did you do that!?” by other studio owners who were drowning in the day-to-day of business ownership without support. She loves showing studio owners how they, too, can achieve their long-term entrepreneurial goals; they just need some guidance and a well-strategized to-do list. Here's a quick rundown of what we covered:  Niki's backstory, including how she transitioned from barre studio owner to running a coaching business.  What is guerilla marketing? What are some of the best offline marketing campaigns Niki has seen work?  Tips on hosting free marketing events and getting people to come to the studio afterwards.   How does seasonality come into play with guerrilla marketing?  Is there a best time of year to put effort into these things?  Ideas for studio owners who are in a slump and don't have a large budget to invest in paid marketing.  Where should they start?  Where you can find Niki, how you can work with her and some details on her Studio Sales Solution.  Connect with Niki: https://www.yourlimitlessstudio.com/  https://yourthrivestudio.com https://studiosalessolution.com/  

In this episode of 10 Minutes of Talk, your host Nina Capone dives headfirst into the world of marketing with a fast, fun, and witty breakdown of everything you need to know to elevate your business. From Digital Marketing to Guerrilla Marketing, and everything in between, Nina explains the different strategies and how they can work for you. But that's not all—Nina's also sharing some of her go-to tools that help make her business run smoothly:Jobber: Perfect for small business service providers, helping you stay organized and efficient. Check it out hereManyChat: Your secret weapon for creating social media engagement with ease. Check it out hereAdCreative: Let AI handle your ad creation with this powerful tool. Check it out hereLooka: Need creative design help? Looka's got you covered. Check it out hereAnd that's just the beginning! Be sure to subscribe because Nina will be dropping even more game-changing tools exclusively to her subscribers soon. Don't miss out!Become a supporter of this podcast: https://www.spreaker.com/podcast/10-minutes-of-talk--5933432/support.

For those of you who have been quietly asking yourselves: “When is Ray going to have someone on the show to talk about marketing?”, well, Bucky, this is your lucky day! In this episode, Joe Walker of Joe Walker Marketing Services calls in and chats about that very subject. Joe kindly educates me on topics such as Guerrilla Marketing, SWOT analysis, Fractional CEO-ing, why, how and when to create a business, business funding, presentations and his guest speaking services. He brings up an example of money NOT well spent trying to market a product (it happened during a Superbowl). When you might need to “rebrand” your product and why. Possible speed bumps when trying to expand nationally and much, much more (of course).

For those of you who have been quietly asking yourselves: “When is Ray going to have someone on the show to talk about marketing?”, well, Bucky, this is your lucky day! In this episode, Joe Walker of Joe Walker Marketing Services calls in and chats about that very subject. Joe kindly educates me on topics such as Guerrilla Marketing, SWOT analysis, Fractional CEO-ing, why, how and when to create a business, business funding, presentations and his guest speaking services. He brings up an example of money NOT well spent trying to market a product (it happened during a Superbowl). When you might need to “rebrand” your product and why. Possible speed bumps when trying to expand nationally and much, much more (of course).

Kevin King, creator of Billion Dollar Seller Newsletter, creator of the Freedom Ticket, the #1 course for Amazon Sellers (160,000+ students), founder & host of Billion Dollar Seller Summit: Industry's most elite summit, host of the top-rated AM/PM Podcast for Amazon & E-commerce Sellers, he's a Keynote Speaker and has spoken at 100+ online and in-person conferences, he was featured on: USA Today, The Wall Street Journal, Lifestyles of the Rich & Famous & many more, has 8-figures of physical product sold and 8 figure of digital products sold online and named one of the top direct marketers by Target Marketing MagazineIn our previous podcast episode, Kevin talked about his entrepreneurial ventures and how he became the “king” of Amazon e-commerce, he also discussed his “wicked-smart” direct marketing strategies and the software tools Kevin uses to implement his genius strategies Highlight Bullets> Here's a glimpse of what you would learn…. Kevin King's concept of the Dream 100 and its significance in acknowledging and promoting individuals in the e-commerce industryThe current landscape of e-commerce, with a focus on Amazon as the dominant platform for selling physical productsThe increasing competition and challenges faced by sellers on AmazonThe evolving nature of Amazon selling and the importance of expertise in areas such as supply chain management and advertising strategiesThe challenges faced by small and medium-sized sellers in adapting to the changing dynamics of Amazon sellingThe importance of not rushing into business growth and the need to understand the basics before trying to become an expert in all areasInsights on identifying and selling to a specific target audience, understanding customer lifestyle and needs, and owning customer dataThe power of building a strong brand and leveraging marketplaces as lead magnets to drive customer acquisitionKevin King's journey of building a successful business by leveraging data and understanding his customersThe importance of understanding the target audience and creating products and content tailored to their specific needs and preferencesIn this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Kevin King, a seasoned Amazon seller and founder of the Billion Dollar Seller Summit. Kevin shares his extensive experience in e-commerce, emphasizing the importance of understanding your target audience and leveraging customer data for sustainable growth. He introduces the Dream 100 concept, recognizing influential individuals in the e-commerce space. Kevin discusses the evolving landscape of Amazon selling, highlighting the need for expertise in areas like supply chain management and PPC strategies. He also explores the potential of AI tools in marketing and the timeless principles of human psychology in driving consumer decisions..Here are the 3 action items that Josh identified from this episode:Action Item #1: Be a Sophisticated Business Owner: This involves 2 things:A. Seeking Expert Advice: Consult with experts and consultants to navigate the changing landscape.B. Understanding Your Audience: Leverage data to tailor products and marketing strategies to specific demographics.Action Item #2: Leveraging AI Tools for Personalized Marketing:Kevin discussed the potential of AI tools like Benson AI for copywriting and video creation tools like Sora and Runway. These tools can revolutionize marketing and influencer strategies by enabling businesses to create personalized, high-quality videos for their products.Action Item #3: Learning from Historical Marketing Figures: Kevin highlighted the timeless principles of human psychology in marketing. He encouraged sellers to study foundational principles from historical marketing figures like Dan Kennedy and apply them to the modern world.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comBillion Dollar Seller SummitASM (Amazing Selling Machine)Helium 10 Freedom TicketShopifyTikTokWalmartNeiman MarcuseBayGuerrilla Marketing by Jay LevinsonWizards of AdsBnsn AIPerplexityClaudeChatGPTSoraRunwaySpecial Mention(s):Adam “Heist” Runquist on LinkedIn

In this episode, I sit down with Rob Giuliani, the visionary co-founder behind Playa Bowls. Rob's story is a masterclass in entrepreneurship, revealing how a small idea sparked on the Jersey Shore evolved into a nationwide brand with over 280 locations. We explore the foundational values Rob brought from his military background—like precision and perseverance—and how these have been key to Playa Bowls' growth.Rob opens up about the early days of Playa Bowls, sharing how he and his co-founder Abby Taylor turned a humble cart into a cult favorite despite the challenges and doubts from those around them. He talks about the critical decisions that shaped the company's trajectory, including the strategic move to franchise and the importance of building a robust, culture-driven team.Rob's emphasis on staying authentic in a rapidly changing industry makes this conversation genuinely insightful. He discusses the delicate balance between innovation and sticking to what you know best and how Playa Bowls has managed to keep its identity intact while scaling. Rob also reflects on the invaluable lessons he's learned from mentors and the importance of knowing when to ask for help—a trait he believes is often overlooked in the entrepreneurial world.This is more than just a business story—it's about perseverance, creativity, and staying true to your vision, no matter the obstacles. Join us for an inspiring conversation highlighting the grind behind what some might call "overnight success."00:00 - Introduction 02:09 - Building a Brand 07:15 - Guerrilla Marketing and Early Challenges 10:53 - The Power of Culture 2:59 - Overcoming Doubts and Building a Strong Brand 19:52 - Scaling the Business and Injecting Corporization 20:21 - Maintaining Innovation and Consistency 25:46 - Unbelievable Challenges of Franchising 28:15 - Staying Innovative in the Fast-Casual Industry 30:19 - The Role of Healthy Eating in the Industry 33:30 - Challenges of Scaling and Creating Upward Mobility 36:04 - The Impact of Social Media and the Importance of Authenticity 38:02 - Reflecting on Risks and Influential People Rob On Socials: IG @rgewls @ playabowls FB: https://www.facebook.com/PlayaBowls/ X: @playabowls LinkedIn: https://www.linkedin.com/in/robert-giuliani Jon on Socials: IG: @streetschultz FB: Jon Schultz X: @JonSchultz_Onyx LinkedIn: jonschultz1 www.jonschultz.com

Do you remember the “Share a Coke” campaign?It was iconic. (And yet, so simple?!)I mean, they put names on a can and boosted their sales by 2 Billion in just one summer. The lesson? Personalization works. Creativity works. Simple works.And this right here is exactly why, in this episode, you'll learn innovative marketing strategies and key tips and ideas for creating effective guerrilla marketing campaigns that work.Click play to hear all of this and…(00:00:00) Discusses the importance of team members' diverse experiences in creating effective marketing strategies.(00:02:46) The strategy my team put together and how I was initially hesitant to execute it.(00:04:44) What “Guerrilla Marketing” means and how you can leverage it.(00:07:33) How Spotify's strategy turned users into brand ambassadors.(00:09:43) How Coca-Cola increased sales by 2 Billion in just one summer.(00:10:41) The campaign Dove put together and why it had such a huge impact.(00:11:52) Four tips for executing effective Guerrilla Marketing strategies.(00:12:42) The importance of understanding your ideal client AND your broader audience.(00:13:48) Why you should leverage your team when creating a marketing strategy.(00:14:46) How your company values beyond just sales.(00:17:31) Why you should involve your audience in your decision-making (and how!)For full show notes, visit jasminestar.com/podcast/episode464Listen to Related Episodes:THIS is How You Better Serve Your Customers and ClientsLetting Your Marketing Work For You with Billy GeneThree Sales Strategies to Increase Your RevenueIf you're a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs, you must click >>HERE

In this episode, Maddie and Megan talk to us about guerrilla marketing and its punchy impact on B2B brands. They're talking about why playing it safe won't cut it anymore, and why bold, creative, and downright unconventional tactics are the way forward. From branded beers to cheeky merch, they break down some of their campaigns that made waves and sparked serious buzz. They also dig into the fears that come with going guerrilla, like ticking off your audience or getting pushback from the higher-ups. The key takeaway? You need a safe space to experiment if you want to shake things up and make a real splash.Takeaways:Bold or Bust: Guerrilla marketing is all about going big, bold, and unapologetically creative.Stand Out in B2B: When everyone else is playing it safe, guerrilla tactics help your brand cut through the noise.Safe Spaces Matter: Innovation thrives where there's room to try, fail, and try again.Buzzworthy Campaigns: The best guerrilla moves get people talking and keep your brand on their minds.Risk and Reward: Sure, there's the fear of alienating your audience, but without risk, there's no reward.Creativity is King: To stand out and engage, you've got to be willing to take some risks and get creative.Balance is Key: Mixing fun with strategy and keeping an eye on the results is how you win. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand out, all without breaking the bank. He also gives us a sneak peek into his latest book, "How Calm Whipped Up a Storm," which dives deep into the art of mixing humour and seriousness in marketing. Step into the world of creative PR as we dissect some of the most unconventional campaigns ever conceived. From the ground-breaking "Baa Baa Land" for Calm, which featured an eight-hour slow-motion film to help you snooze, to the strategy behind seemingly spontaneous stunts, we cover it all. Hear about the meticulous research and brainstorming sessions that transform wild ideas into viral sensations. We also explore how guerrilla marketing and viral content have evolved to keep audiences hooked.Humour and weirdness—do they really have a place in serious marketing? Absolutely! Find out how weird celebrity endorsements and unusual concepts can generate massive media buzz. We bring you stories of Gwyneth Paltrow's infamous candle launch and John McEnroe's sleep stories for Calm.  Don't miss this episode filled with laughter, creativity, and expert strategies to keep your marketing fresh and engaging. Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedInFollow The Show: XTikTokYouTube

We all know that trends in everything, especially marketing, come and go quickly. But just because a certain style or type of marketing isn't in vogue in 2024 doesn't mean it isn't worthwhile. With the marketing landscape moving at a fast pace, it can be helpful to look at past techniques to see what worked in the past and how you can apply it to your business today. Mike Brevik, Owner and Chief Marketing Officer at Cyberdogz is here today to share what he's learned in his 20+ years in the industry about branding your business at any stage, using nostalgia as a marketing tactic, and more. This week, episode 224 of The Digital Agency Growth Podcast is about guerrilla marketing, nostalgia, and building a unique agency culture!Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Mike Brevik shares the importance of carrying your branding through all of your marketing efforts and actionable steps you can take right now to successfully utilize guerrilla marketing for your business. Mike Brevik is a Brand and Marketing Strategist who partners with startups and well established companies to grow their professional brands. With 20+ years in the print, creative, and marketing industry, Mike spent over a decade of that time leading and building eCommerce solutions, Social Media strategies, and everything in between for two of the Midwest's largest retailers. Building relationships is key to Mike's approach and has enabled him to work with several premier brands from Nike, to Jordan, to Under Armour, to Harley Davidson, and many more along the way.In this episode, Dan and Mike discuss the following:Why branding is not the be all, end all of your marketing practices.The 80/20 rule of conventional versus unconventional marketing.The importance of hiring flexible people willing to try the unusual.Leveraging nostalgia in your modern marketing efforts.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MIKE BREVIK:LinkedInCyberdogzBrand Retro with Cyberdogz podcastCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

Johnny Russo has over 17 years of Digital Marketing, Ecommerce, and Brand experience. He is the Chief Digital and Marketing Officer at Lamour, where he leads the Direct to Consumer division for 4 Ecommerce brands and numerous Ecommerce sites. He also handles marketing for over 20 licenses. Previous to Lamour, Johnny was at The Kersheh Group as the Vice President of Ecommerce and Marketing, and also spent time with Mark's/Canadian Tire as AVP of Ecommerce and Digital Marketing. He has also worked at multi-channel retailers like Buffalo Jeans, Bentley, and globally for Mexx. Johnny is a published author. His book, Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be, was published in October 2022.In This Conversation We Discuss:[00:40] Intro[01:48] Embracing digital change in a family business[02:29] Career shifts: From writing to marketing[03:45] Finding inspiration in Guerilla Marketing[05:00] Guerrilla Marketing: Action Over Talk[06:45] Learning from different companies & managers[08:15] Embracing larger brand challenges[09:06] Scaling career with strategic insights[09:52] Restructuring digital marketing channels[11:31] Planning incremental improvements[12:33] Strategizing flexible team dynamics[13:57] Adjusting strategies based on KPIs[15:15] Episode sponsors[18:27] Navigating brand storytelling challenges[20:02] Adapting to evolving demographics and interests[21:11] Experiencing success after strategic efforts[22:12] Inspired to write a leadership playbook[24:46] Addressing real-life leadership challenges[26:04] Transforming leadership through practical insights[27:15] Navigating talent retention & employee loyalty[28:16] Adapting to shifting fulfillment strategies[29:34] Evaluating revenue vs digital marketing metrics[30:48] Dealing with turnover & keeping a positive attitude[33:08] Making personal development a priority[34:05] Get in touch with Johnny RussoResources:Subscribe to Honest Ecommerce on YoutubeChoice for hosiery, intimates, and apparels lamour.com/en.htmlThe Original Padded Sock thorlo.com/Follow Johnny Russo linkedin.com/in/johnnyrusso/Mastering Mindful Leadership: 105 Ways to Become the Leader Your Employees Need You to Be amazon.com/Mastering-Mindful-Leadership-Become-Employees/dp/1988058848Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

We are currently sharing a series directed specifically for Holistic Health Professionals… But you'll like them too! Here is the third episode of that series. Marketing in the holistic medicine business encounters multiple challenges. To grow your holistic medicine business effectively, you should consider adopting guerrilla marketing strategies. Unlike traditional marketing, which requires a large marketing budget, guerrilla marketing offers tangible results at minimal cost, making it highly effective for small holistic businesses. In this insightful episode, Dr. Terri Levine outlines 19 key criteria that distinguish guerrilla marketing from traditional marketing. Unlike traditional methods that rely heavily on financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. The guerrilla marketing approach leverages psychological concepts and an understanding of human nature to engage customers authentically. Unlike traditional marketing, which often ends after a sale, guerrilla marketing emphasizes continuous follow-up and genuine cooperation with customers, enhancing the overall customer experience crucial for sustainable business growth. Additionally, guerrilla marketing employs reverse marketing by obtaining authorization or permission from individuals to receive marketing materials at their discretion, unlike traditional marketing, which focuses solely on making a sale. Tune in for further insights on the difference between guerrilla marketing and traditional marketing.   Watch the full episode on Youtube: https://youtu.be/uayl4BAIUo0   Key Highlights From The Episode: [01:21] 19 Criteria that differentiate Guerrilla Marketing from Traditional Marketing [01:29] #1 Financial Investment [01:45] #2 Psychological concepts and understanding of human nature [01:55] #3 Profit [02:07] #4 Small holistic practices [01:20] #6 Following up with your customers [02:41] #7 Emphasis on the importance of cooperation [03:04] #8 Long-term connections [03:18] #9 Use of marketing combinations [03:34] #10 Increasing the number of clients  [03:57] #11 Keeping your focus [04:13] #12 Directed towards individuals [04:20] #13 Greater emphasis on relationships [04:37] #14 Focuses on what can you provide in order to serve and to make a difference [04:59] #15 Open to using technology and automation [05:06] #16 Done on purpose [05:21] #17 Obtaining authorization/permission [05:40] #18 Heart to heart conversation [05:57] #19 Marketing that employs more than just advertising as a method [07:03] Get the 200 distinct marketing weapons from Dr. Terri Levine Email: Terri@heartrepreneur.com       Golden Nuggets: • Guerrilla marketing delivers tangible results at little to no cost. [01:14]  • Unlike traditional marketing, which primarily involves financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. [02:31] • Guerrilla marketing focuses on following up with customers after they have received a service rather than treating them as mere transactions. [02:20] • Instead of competing with other businesses, guerrilla marketers emphasize the importance of cooperation. [02:41] • The concept of Guerrilla Marketing suggests that you should expand your holistic practice by maintaining your focus rather than expanding your business through diversification. [03:58]  • Rather than marketing to people with the sole aim of making a sale, Guerrilla Marketing involves obtaining authorization or permission from individuals to receive marketing materials at their discretion, a process known as reverse marketing. [05:21] • Guerrilla Marketing is not a monologue where one person does all the talking; it's a heart-to-heart conversation where both parties actively engage in communication with each other. [05:41]    Let me help you grow your coaching business:  Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/michelle-31qw/30min, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.   Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.   Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Ever wondered how the value-add strategy in multifamily real estate translates to the hotel industry? In this episode of REady2Scale, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, sits down with Michael Ealy, President and CEO of Nassau Investments, to dive into the world of value-add strategies in the hotel industry. Known for his extensive experience in both multifamily and hotel investments, Michael shares his journey, insights, and lessons learned from operating in these two distinct real estate sectors. Key Takeaways: -Introduction to Value-Add in Hotels: Michael Ealy explains the concept of value-add in the hotel industry, comparing it to multifamily investments. He highlights the benefits such as significant depreciation and accelerated depreciation, which can provide substantial tax advantages. -Financial Benefits: Michael discusses the potential for higher cash flow and lower acquisition costs in hotel investments compared to multifamily properties. He elaborates on the financial metrics used in the hotel industry, such as the Average Daily Rate (ADR) and occupancy rates. -Challenges and Opportunities: The conversation covers the challenges unique to hotel management, including brand requirements and the importance of having a strong sales team to maintain high occupancy rates. Michael emphasizes the need for proactive management and the ability to adapt to market conditions. -Lessons from Multifamily and Hotels: Michael shares valuable lessons learned from his experiences in both sectors, including the importance of effective property management, the benefits of cost segregation, and the necessity of addressing maintenance issues promptly to avoid future problems. -Future Predictions: Michael offers his insights on the future of the real estate market, particularly in the Sunbelt region, and the potential opportunities arising from the impending loan maturities and market corrections. -Personal Insights and Motivation: Michael provides a glimpse into his personal life, discussing his background, his passion for coaching and mentoring, and his philosophy of giving back to the community. Prefer to read the transcript? View here. Watch the full episode here. Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com.  To reach Ellie & the Blue Lake team, email them at info@bluelake-capital.com or complete our investor form at www.bluelake-capital.com/new-investor-form and they'll connect with you. Timestamps 00:00 Introduction to Value Add in Hotels 01:08 Political Commentary and Market Insights 02:55 Deep Dive into Hotel Investments 21:38 Guerrilla Marketing in Real Estate 25:29 The Importance of Providing Service 27:30 Predictions and Advice for Investors Credits Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker #Investing #Hotels #Value-add Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready to discover how your business can thrive while making the world a better place? Join us in this episode as we dive deep into the transformative world of abundance thinking with the extraordinary Shel Horowitz. Shel is a pioneer in merging profitability with social and environmental good, and he's here to share his wisdom and experiences. In this episode, you'll learn: 1. The Power of Abundance Thinking: Shel Horowitz unveils how businesses can simultaneously achieve greater abundance and higher profitability by aligning their goals with environmental and social good. Learn how to create an "abundance amplifier" that benefits not just your bottom line, but also the world. 2. Success Stories of Transformative Change: From the inspiring victory of the Save the Mountain campaign to innovative business practices at Interface and Unilever, discover real-life examples of how businesses and individuals have made significant positive impacts. Shel's stories will show you that sustainable, regenerative business practices are not only possible but also highly rewarding. 3. Practical Steps to Get Started: Shel provides actionable insights on how to conduct a social good audit, identify synergistic opportunities within your business, and implement sustainable practices that lead to win-win-win outcomes. Whether you run a large corporation or a small pizza shop, you'll find valuable tips to start making a difference today. Tune in to hear how Shell Horowitz is changing the world, one business at a time, and how you can be part of this incredible movement. Let's turn your business into a force for good and amplify abundance for everyone. About the Guest:(bio, personal links, resource links)An abundance thinker for decades and the founder of GoingBeyondSustainability.com, Shel Horowitz works with companies to find the sweet spot where environmental and social good lead to greater abundance and higher profitability: helping to create, identify, and market products and services that turn hunger and poverty into sufficiency, racism and othering into equity, war into peace, catastrophic climate change into planetary balance, and pandemic disease into global health.His latest award-winning book, Guerrilla Marketing to Heal the World, is endorsed by Seth Godin, Chicken Soup's Jack Canfield, and many others. His first books on creating abundance, The Penny-Pinching Hedonist and Marketing Without Megabucks, both published all the way back in 1995, gave hundreds of ways to have fun or market a business/product/organization without spending a lot of money. Please give Shel your full attention as he shows how you, too, can make a big difference and a healthy profit—AND have more fun. Free Gift: 5 Ways YOUR Social Impact Business Can Thrive by Creating Wins for People, Planet, & Profit; Painless Green ebook with 111 easy and no-cost/low-cost ways to save energy and water; several others at https://goingbeyondsustainability.com/#FreebiesHow to Show Support: Spend 15 minutes with me in a no-charge call to explore how your specific organization might combine social justice, environmental healing, AND abundance into successful new offerings. https://calendly.com/meet-shel/15min (Mention this show to get 30 minutes with Shel.)Social Media Links:LinkedIn:

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

In this episode, we help a Colorado-based entrepreneur come up with guerrilla marketing tactics to launch a bike repair side hustle.  Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative guerrilla marketing strategies, emphasizing the importance of creativity over a large budget. Jon explains his approach to helping entrepreneurs and companies scale their business, highlighting the necessity of laying a solid foundation and implementing scalable processes. He also shares insights on increasing a company's value before selling and the significance of genuine care in consulting. Additionally, Jon talks about his two books, '19' and 'Finally Wealthy,' reflecting on the lessons learned from observing others and the real essence of being wealthy. The episode concludes with discussions on the importance of experience and continuous learning in achieving success.Jon's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube00:17 John's Entrepreneurial Journey and Expertise01:25 Creative Marketing Strategies and Success Stories06:59 Foundational Steps for Starting and Scaling a Business09:22 Maximizing Business Value for Sale11:36 What Makes John a Top 1% Growth Marketer16:04 Insights from John's Books on Wealth and Success19:15 Reflecting on Experience, Ambition, and the True Meaning of Success22:25 Final Thoughts and Encouragement

Guerrilla Marketing Strategies To Supersize Your Business! Check in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #supersizebusinessstrategy #guerrillamarketingstrategies

What's SHE Up To Now Day 2285? PG growinG Process, Give To Get, And Guerrilla Marketing! Drop in to get the real scoop--the good, the bad, the ugly, the truth (well my truth anyway). https://facebook.com/beme2thrive #internationalexpansionstrategies #physicalgrowthgrowingprocess #physicalgrowthneverquit #shareyourexperience #guerrillamarketingstrategies

We lost a very dear friend in the industry this week, Edouard Jean.  He was the owner of Massive Travels and was very active with ASTA having served as Chapter President, and was getting ready to start a campaign for the Board.He was a champion for minorities in the industry, as well, having served as a Board Member of the Association of Black Travel Professionals, and many other organizations.This episode is a tribute to him and his legacy of service.  I'm sharing his full interview from last August's Ascending in your Travel Business Audio Summit where he shares lots of gems on how he grew his business through cultivating relationships.In this episode, we share:·     Hold Ed sold hundreds of people onto group trips before becoming a travel advisor·     Some of his guerrilla marketing tactics·     The benefits of nurturing genuine relationships outside of business transactions·     and so much more!Enjoy (and take action)!Register for the 2nd Annual Travel Tech Audio Summit!https://takethehelm.thrivecart.com/travel-tech-audio-summit/Marketing Power Hour BOGO Flash Sale through 4/21/2024! https://calendly.com/ritaventures/take-the-helm-marketing-consulting-flash-sale-bogoJoin the Cruise Content Library:  https://programs.steeryourmarketing.com/products/courses/view/1166776---------------------------------------------------------------JOIN the Marketing Business School Community:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsGroup: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

EP 298 - Boxxer founder & CEO Ben Shalom is in the quiz seat this week giving his thoughts on Andy and Pippa's hit list of business terms - from bootstrapping and guerrilla marketing to golden handshakes and five-year forecasts, Ben answers with insights from his own experiences, shedding light on the practicalities in real business life.Chapters:00:00 Business or Bullshit with Ben Shalom00:38 Bootstrapping and Business Growth Insights01:43 Guerrilla Marketing and Golden Handshakes02:13 Sweat Equity, Family Offices, and Down Rounds04:43 Bitcoin, Ratchets, and Investment Insights05:35 Scoring the Game and Wrapping Up06:01 Reflections and Farewellbusinesswithoutbullshit.meFollow us:YouTubeInstagramTikTokLinkedinTwitterIf you'd like to be on the show, get in contact - mail@businesswithoutbullshit.meBWB is powered by Oury Clark

Phillip and Brian have FOMO over guerrilla marketing in the *bathroom*, and break down the Jackson family walkthrough of Meow Wolf's Omega Mart. Stick around for BigCommerce CEO Brent Bellm's sit down with Brian live from Shoptalk. “From $70M to $700M”Key takeaways:- ShopTalk has become the biggest pure-play event in North America for e-commerce, showcasing the growth and optimism in the industry.- AI is making its way into various tools and solutions, embedding Gen AI to increase efficiency in teams.- TikTok is seen as a viable platform for brands to engage with new audience segments, and it offers a unique opportunity for creators to collaborate with brands.- Checkout replacement tools are shifting gears, aiming for faster and more adaptable solutions to meet the evolving needs of e-commerce businesses.- Omega Mart by Meow Wolf is an immersive art exhibit that satirizes capitalism and consumerism, allowing visitors to explore a surreal grocery store with twisted products on the shelves.{00:15:41} - “There are a lot of solutions that are actually embedding Gen AI in their tools. Everything from data cleanliness to customer service to product copy to marketing and other tools. I think everyone's just barely actually embedding it in a way that will actually increase efficiency in teams.” - Brian{00:27:15} - “{TikTok Shop} is closer to almost like a B2B2C model. You have your home designers and fabric stores sell to those home designers and they work their fabrics into the homes that they're influencing. It's almost the same thing. Managing these effectively, you know, designers for all kinds of experiences, not just homes, but beauty, fashion, whatever it is.” - Brian{00:52:47} - “The overarching philosophy of metamodernism in that the best way to deliver an experience is to engage in both culture and commerce but to do so with a wink to say, "We both know that for this thing to exist that you really want that I have to play into the commercial nature of the way that it exists. And so I will critique that so that you can't critique it, Mrs Consumer. I will critique it for us, but we both know that the only way that you're going to get this and the only way you can deliver this and experience this is if it's commercialized in some way," and that is the overarching narrative of Omega Mart.” - Phillip{00:59:15} - “You can press a button and have a catalyst store on Next.js and React, the highest performing most popular tech in the world of composable, in under 60 seconds pre-integrated with all of our functionality, as well as leading content management solutions, as well as leading search and merch engines, out of the box hosting from top partners like Vercel. We have so lowered the bar to the world's best composable tech that we think that's the future, and it's perfectly timed with the growth again of MACH enthusiasm in the US.” - Brent{01:07:21} - “What if we turned Makeswift, not just for content websites, which is what it was built for, into commerce websites too? And that was the sort of the magic aha idea, and I think we are going to transform the industry.” - Brent{01:13:29} - “We're open sourcing the React component library. Meaning, any agency, any developer can come in and contribute a new component or enhance a component. We'll make sure it's secure. We'll be sort of the gatekeepers on the quality, but you're not dependent just on the components that BigCommerce builds. Anybody can be building new extraordinary website components that go into the library and make it that much more powerful to leverage that library.” - BrentAssociated Links:Check out Future Commerce+ for exclusive content and save on merch and printThe MUSES Journal is here! Grab your copy of our latest annual journal today at musesjournal.comHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about guerrilla marketing. No, this isn’t about promoting your podcast at the zoo - although it could be. Guerrilla marketing is a low or no-cost unconventional advertising strategy. It allows you to engage with the public on a more personal and memorable level. The cool thing about this too, is that it’s offline, and happens out there in the real world. Examples of guerrilla marketing range from making creative and artistic changes to pre-existing environments, or, leveraging the crowd at some sort of gathering or event. This is all usually without any official permission. On the next few episodes we’re going to give you some examples of podcast promotion tactics that could fall under the guerrilla marketing category. In the meantime, for a deeper dive on this, check out [thepodcasthost.com/guerrilla](http://thepodcasthost.com/guerrilla)

Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059

In the competitive world of home service businesses, it can often feel daunting for smaller companies to go up against industry giants with massive budgets and resources. But in this episode, John and Jack share that there are strategic approaches that small businesses can take to not only compete but thrive in the market. By embracing community engagement and employing creative marketing strategies like guerrilla marketing, small home service businesses have the chance to compete against industry giants and stand out.Episode Hosts:John Wilson: @WilsonCompaniesJack Carr: @thehvacjack Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.  Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.com

Key Moments[0:00:00 - 0:03:00] Introduction of Sylvania Harrod and discussion on leadership and the importance of embracing one's calling.[0:03:00 - 0:15:00] Sylvania's military background, transition to civilian life, and entry into technology sales.[0:15:00 - 0:30:00] The concept of guerrilla affiliate marketing, building a distribution model, and achieving time freedom.[0:30:00 - 0:45:00] The significance of software and platforms in creating scalable business models and the benefits of monthly recurring revenue.[0:45:00 - 1:00:00] Personal challenges faced by Sylvania, including health issues and the impact of COVID-19 on his business and personal life.[1:00:00 - 1:15:00] Philosophy on building community, accountability, mentorship, and the importance of family and personal well-being. If what you heard resonated with you, you can find Jeff on Instagram, Facebook. If you're interested you can visit The Tactical Empire's website https://www.thetacticalempire.com/home-4169. And don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

Are you ready to dive into the world of guerrilla marketing and podcasting? I'm Tiago, the host of "The Wannabe Entrepreneur" and co-founder of PodSqueeze. In this episode, I'm excited to share our marketing focus for early 2024 and the behind-the-scenes of our rapid-fire podcast creation, "Lessons from a Podcaster." I'll walk you through our launch strategies, the innovative use of AI in our production, and how our podcast has skyrocketed PodSqueeze's marketing efforts. But it's not all work—I'll also get real about the challenges of maintaining work-life balance, avoiding burnout, and why personal well-being should never take a backseat. Join me as we explore the hustle and the humanity of entrepreneurship.LinksDM me on TwitterJoin The WBE CommunityTry PodSqueezeTimestampsTiago's Decision to Focus on Marketing (00:00:09)Tiago discusses his decision to focus solely on marketing for the first three months of 2024 and the reasons behind it.The Concept of Guerrilla Marketing (00:06:43)Tiago explains the concept of guerrilla marketing and its importance for their marketing strategy, emphasizing the need for low-budget, high-impact campaigns.Creating a Podcast for PodSqueeze (00:10:27)Tiago and his co-founder, John, brainstorm the idea of creating a podcast for PodSqueeze, discussing the benefits and reasons behind the decision.Challenges and Success in Starting the Podcast (00:13:17)Tiago shares the challenges and success of starting the podcast in just 24 hours, including the overwhelming response from potential guests and the technical aspects involved.Using AI for Podcast Intros and Outros (00:18:45)Tiago discusses the use of AI for creating podcast intros and outros, detailing the process and the outcome of using this technology.Initial Success of the Podcast Launch (00:20:28)Tiago reflects on the initial success of the podcast launch, including the viewership and downloads within the first 24 hours, and the creation of short content for the podcast.The launch of "What the F is PodSqueeze" campaign (00:21:26)Tiago discusses the idea of a marketing campaign to create buzz and attract attention for PodSqueeze.Struggling to balance work and social life (00:22:42)Tiago reflects on the challenge of balancing work commitments with maintaining a social life and personal well-being.The dilemma of prioritizing work over personal life (00:23:46)Tiago explores the conflict between dedicating himself entirely to work and the desire to enjoy a balanced personal life.Realizing the importance of work-life balance (00:24:52)Tiago acknowledges the need to prioritize mental health and social aspects alongside work commitments.Striving for a work-life balance (00:25:26)Tiago discusses the need to change his mindset and focus on maintaining a balance between work and personal life.Acknowledging the importance of disconnecting from work (00:26:02)Tiago emphasizes the significance of disconnecting from work and engaging in activities for personal well-being.Seeking balance and consistency (00:27:49)Tiago encourages feedback and shares his struggle with maintaining consistency while striving for work-life balance.

Jack Grover saw the writing on the wall when it came to the burgeoning cannabis industry, and like most good entrepreneurs he went where his talent was needed. Several years later and he has one of the biggest providers of food-grade cannabis packaging products. We talk about everything from his reluctant introduction to cannabis all the way to the Grove TerpLoc technology. Check out Grove Bags - grovebags.com/ --Common SENSimilla explores business and innovation through the lens of Cannabis. Host Will Read discusses big ideas in the Cannabis Industry with industry leading professionals about branding, marketing, and entrepreneurship.Be sure to #like​ and #subscribe​ for more video content!  Watch Common SENSimilla, and more Canna-biz content  on our YouTube channel--CannaPlanners is a full service creative design and digital agency servicing the emerging cannabis industry. We help cannabis companies reach more customers through beautiful design, simple web solutions and strategic digital marketing services.  Visit our website: cannaplanners.com/Check us out on InstagramConnect with us on LinkedinFollow us on TwitterLike us on FacebookCommon SENSimilla is hosted and produced by Will Read; created by Tyler Struss.CannaPlanners is a full service creative design and digital agency servicing the emerging cannabis industry. We help cannabis companies reach more customers through beautiful design, simple web solutions and strategic digital marketing services.  Visit our website: cannaplanners.com/Check us out on InstagramConnect with us on LinkedinFollow us on TwitterLike us on FacebookCommon SENSimilla is hosted and produced by Will Read; created by Tyler Struss.

In today's episode, John Wilson is joined by Aizik Zimmerman to discuss strategies for home service businesses, particularly focusing on membership programs, marketing, and reviews. They emphasize the importance of providing value to customers and owning the customer relationship. The conversation touches on various marketing approaches, including digital marketing, reviews, and guerrilla marketing.Discussion Highlights:Value-Packed Membership Program: Creating a membership program that offers a range of services, discounts, and benefits to homeowners to build long-term relationships.Adding Extra Trades: Discussing the benefits of offering multi-trade protection plans within memberships to increase their value.Sales Incentives: Implementing sales incentives for technicians to promote and sell membership programs, including leaderboards and prizes.Frequency of Touches: Emphasizing the importance of consistent and varied communication with potential customers to increase brand visibility and trust.Digital Presence and Branding: The significance of having a strong online presence, including website, branding, and Google reviews, to stand out in the market.Review Generation: Strategies to incentivize technicians to ask for and generate customer reviews, highlighting the value of online reviews.Location in the Digital World: Comparing digital marketing to physical location and the need to be where your customers are online.Pushing the Envelope: Encouraging businesses to go beyond standard digital marketing practices and strive for excellence in customer service and marketing efforts.Host: John Wilson: @wilsoncompaniesGuest: Aizik Zimerman @aizikzimermanSpecial thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers. Don't forget to subscribe!Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcoSPOTIFY | APPLE PODCASTwww.ownedandoperated.comContact us: info@ownedandoperated.com

A veteran entrepreneur, Jason Reposa spent most of his career on the tech/SaaS side of things. Cannabis came into the picture when stress began to get the best of Jason and he needed to find a healthy way to help himself chill out. A determination and focus like you've never seen, this dude decided to go all in on a THC line of beverages and beverage-enhancers and has started to take over the Mass canna-beverage market with his line of products. JJason get's sh!t done! Check out Good Feels - https://getgoodfeels.com/--Common SENSimilla explores business and innovation through the lens of Cannabis. Host Will Read discusses big ideas in the Cannabis Industry with industry leading professionals about branding, marketing, and entrepreneurship.Be sure to #like​ and #subscribe​ for more video content!  Watch Common SENSimilla, and more Canna-biz content  on our YouTube channel--CannaPlanners is a full service creative design and digital agency servicing the emerging cannabis industry. We help cannabis companies reach more customers through beautiful design, simple web solutions and strategic digital marketing services.  Visit our website: cannaplanners.com/Check us out on InstagramConnect with us on LinkedinFollow us on TwitterLike us on FacebookCommon SENSimilla is hosted and produced by Will Read; created by Tyler Struss.

In Memorial of On October 21st, 2023. Mark SA Smith passed on. He was a friend and an inspiration to me and this podcast. He was an educator and entrepreneur who gave his knowledge and time to help others. Fly on Friend ______________________ Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast! Mark wrote 13 books and sales guides targeting government, educational, healthcare and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles. With his engineering, sales, and business background, he can teach information in a way that customers, sales people, and management understand so that they can clearly communicate with their customers. Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers. DavidTFagan.com TopTAgency.com David T. Fagan and Robert talk about the power of knowing when to quit, quitters never win, but sometimes you have to know if you are playing the wrong game. You need to have the right conversations with the right people at the right time to be successful.

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast! Mark wrote 13 books and sales guides targeting government, educational, healthcare, and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles. With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers. Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling. Learn more about Mark & Bija Co - Click Here

Our guest Stacey Wyatt discusses his transition from real estate agent to business owner, and shares captivating insights about leading a team, versus simply managing a team. Bonus: His reputation for highly creative approaches to marketing was the catalyst for conversation about great ideas for getting in front of people.

Episode brought to you by Trend & Finaloop. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! We cover:1. Threads Strategy For Consumer Brands2. Slow and consistent growth for Threads.3. Potential opportunities for brands on Threads.4. Liquid Death's rapid growth and IPO plans.5. Creative marketing's impact on building brands.6. Niagara Water's pivot to enterprise bottling services.7. Beverage industry's boom and major exits.[00:03:24] Quick migration to Threads; Twitter 'X'. TikTokText.[00:07:28] Niagara: from private label to bottling giant.[00:10:36] Celsius booming, rapper lawsuit, Pepsi's high stake.[00:12:54] Key takeaways for beverage brands and creators.[00:17:16] Winning DTC strategy for bev cpg[00:20:04] Leveraging opportunities to level up in business.[00:24:31] How founders can leverage strengths[00:27:37] The makings of the next Redbull[00:31:34] Expensive coffee made from civet poop[00:34:50] More tips and news in the newsletterShownotes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

In an earlier part of this century, I produced an audiobook with my late friend and mentor Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series. It was called “Guerrilla Copywriting.” I'm sad to say Jay's no longer with us, and neither is the audiobook. It's out of print. So I'm free to share my half of the material. This is the fourth and final installment of the tips. I've expanded them and added some examples to make them easier to grasp. Before, with the audiobook, you had a whirlwind tour of copywriting rules and techniques. Today, we slowed down the train down a little bit so you can take a look around and think about how you can use these in your own sales copy, landing pages and TikTok videos. But here's something you'll never find on a TikTok video: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Of course, that may change if someone sees this as a TikTok Copywriters Podcast “Copy is Powerful” challenge. But that's not what I was hoping for. Now today we had some interesting techniques you can use, as well as super-important reminders, because even subscribers to Copywriters Podcast can get so caught up in their offers that occasionally they don't give fundamentals the attention they deserve. We talked about a way to use stories that most people never do: to anticipate and eliminate objections, before they ever come up. We also covered: • The two jobs really great copy has • Why you should never just “sell a product” • Every prospect's secret last name • Why you should always build up the value of your offer to the max Besides that, we talked about two writing techniques most people don't know about: First, starting sentences with Seducer Words, and second, the enormous power of Hypnotic Stems. Download.