POPULARITY
In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today's complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR, and learn how to get your brand's story noticed in a crowded market.Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.************************Useful Links:Mariela on LinkedIn: https://www.linkedin.com/in/marielaazcuy/Website: https://carvecomms.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.
Kellie KennedyExecutive Vice President, Strategic Earned MarketingFor Kellie, creating compelling marketing strategies starts with engaging in proper design principles. Much like her personal affinity for interior decor, Kellie carefully weaves a combination of strategic marketing, PR and media relations experience to piece together comprehensive campaigns that satisfy clients and their audiences alike.With a 20+ year background in marketing and communications with a focus on healthcare and financial services, Kellie employs a style rooted in close client relationships — some of which have spanned decades — while also emphasizing collaboration, brand awareness, problem-solving and deep research to stay ahead of industry trends and drive businesses forward. Following an insights-driven approach, she incorporates competitive analysis learnings to tailor solutions for corporate communications and C-suite clients — all while paying close attention to achieving KPIs. At the Harbinger Group, she draws upon her wealth of experience to manage multiple accounts and provide sage marketing leadership. Among the clients she's architected communications campaigns through the years include RevSpring, Illinois Biotechnology Innovation Organization, GTCR, First Command, The Habitat Company, Golden Apple, National Louis University and The Federal Savings Bank.Prior to her work with The Harbinger Group, Kellie was a marketing communications consultant with Northwestern Memorial Hospital and Hill & Knowlton.When she's not working hand-in-hand with clients to exceed communications goals, Kellie enjoys spending time with her three children and husband, as well as with her affectionate Goldendoodle, Teddy Kennedy. Kellie earned a BA in political science from the University of Michigan.Hubspot editorial templates Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!
Discover how leaders can leverage social media to build trust, drive engagement, and amplify their presence. Eileen Rochford and Rob Johnson sit down with Kellie Kennedy to explore the power of strategic earned marketing in leadership.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!
Diane Schwartz, CEO of Ragan Communications, discusses the role of communications in business, the importance of aligning communication goals with business goals, and how to build and maintain a strong brand reputation. She also provides insights on working with communications firms and managing expectations.
Anna and Raven chat with Carolyn Posner, Director, Executive Communications of the Consumer Technology Association to learn more about the CES, a tradeshow that showcases new tech that is coming out! Photo Credit: Getty Images
Anna and Raven chat with Carolyn Posner, Director, Executive Communications of the Consumer Technology Association to learn more about the CES, a tradeshow that showcases new tech that is coming out! Do you have an Apple device? We'll you may be entitled to compensation because of Siri…? Find out how to claim your money! Participating in Dry-uary? Anna, Raven, Producer Julie, and Producer Justin make four mocktails that you must try! Well, maybe not Raven's! Find the recipes @AnnaAndRaven on social media! Social media influences us to buy more things than we really need! Find out what Anna, Raven, Producer Julie, and Producer Justin bought because they saw it on the internet! Vanity license plates seem to be very popular and the more you think about them the more you see of them! Anna has seen a few recently but nothing as good as what some callers either have on their vehicle or have seen! The Canadian Prime Minister has resigned so naturally Anna, Raven, Producer Julie and Producer Justin have made it a point to select what Canadian Celebrity they would make the next Canadian Prime Minister! Meteorologist Ashley Baylor brings a report on the winter storm that has swept the nation! Find out all the details here! Lydia and Rob have a nine-year-old son who takes the bus to school every day. They forgot to tip the bus driver. She says it's too late now to do it, and its no big deal. The driver isn't waiting for their small gift, plus it's embarrassing to give it so late. Not everyone tips the bus driver. Rob disagrees and says it's not too late, just send him on the bus tomorrow with it. Why are they waiting any longer?! What do you think? Lindsay has a chance to win $4600! All she has to do is answer more pop culture questions than Raven in Can't Beat Raven!
The exciting Comms Coffee Club podcast on Executive Communications featuring Charlotte Otter, Strategic Communications Advisor, Otter Advisory is here!Data-led comms with the C-Suite is crucial but it's not enough. Trust building is the additional human element which goes hand in hand with the data storytelling. In our Comms Coffee Club session, we discussed the role of emotional intelligence and test in character when forming an effective partnership with the CEO and leaders. Charlotte shares some examples of adaptability and strategy when it comes to different leader preferences in communications; ranging from social media shy to spotlight seeking. We also touched on the ideal reporting line of the Head of Communications (see poll also) in optimising the function. Want ad-free listening, early access to every episode, and exclusive Patreon-only content and priority invites to Comms Search & Selection's events? Hosted on Acast. See acast.com/privacy for more information.
Leaders are responsible for articulating the North Star. When you do this well, you create clarity for your colleagues and renewed commitment.How do you share a vision and strategy that aligns and excites audiences? Listen to ways to avoid these common problems:Too Much InformationNo ContextLack of frequency + follow-throughInconsistencyLack of DelegationLearn the framework for articulating a vision that drives action and engagement. _____Interested in private and group coaching on this topic, check out our coaching program at www.speakbydesign.com/join. Interested in becoming a leadership communication coach, learn more at www.speakbydesign.com/certification. Hosted by Ausha. See ausha.co/privacy-policy for more information.
Is your executive communications at work going well? Are you using the right approach when speaking with higher-ups? If you wish to receive executive coaching from Dr. Grace, apply and talk to her team here: https://masteryinsights.com/apply When you're at the level where you're already part of executive communications, you speak with internal and external leaders who make critical decisions for the business. It takes a lot of work to adapt. You need to upgrade your communication skills to boost your career agenda. In this episode, Dr. Grace Lee shares 5 mistakes professionals make in their executive communications and what you can do to rectify them. As in her coaching program, her strategy will help you realize and achieve your goals as fast as possible. Show notes and free resources: https://CareerRevisionist.com/episode173 Do you want to move up in executive leadership? Want to elevate your communication skills, leadership abilities and influence in the world around you? If you're ready to start leveling up in your career and you want to develop all of the skills and professional acumen that will allow you to grow into senior executive positions with confidence, apply here: https://masteryinsights.com/apply Answer a few questions to see if you qualify for Dr. Grace's executive coaching program, then book a time to speak with a member of our team. --------- Thank You for Listening! I am truly grateful that you have chosen to tune in. Visit my Youtube channel where I release new videos weekly on executive career growth, communication, increasing income, and professional development. Please share your thoughts! Leave questions or feedback in the comments below. Leave me a review on iTunes and share my podcast with your colleagues. With Love & Wisdom, Grace
Before we fully embrace the new year, The Business Communicators takes a look back at their “bold” comms predictions for 2023 while breaking down their hits and near misses. From AI and ChatGPT to fact-checking and propaganda, do Thomas and Austin have a future in forecasting models?Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
Description: In this enlightening episode, we delve into the enigmatic world of Public Relations with the seasoned PR maven, Stephen Reiff. With a rich history rooted in corporate strategy and management consulting, Stephen's journey into the PR realm has been nothing short of remarkable. His knack for melding corporate strategy with Public Relations and Investor Relations has not only seen him soar to reputable heights but also earned him a prestigious recognition by the Public Relations Society of America (PRSA) as one of the top-40 under-40. Now at the helm of his own firm, Stephen is redefining PR by adopting a unique business strategy-led approach to Executive Communications and PR, aiding companies in enhancing their perception across diverse stakeholder groups. His expertise doesn't end there; as a dedicated community member, Stephen, alongside his wife, is actively involved in various charitable causes in Dallas, TX, also finding time to serve on SMU's Alumni Board and co-founding a faith-based organization aimed at fostering stewardship among young professionals. In our engaging discussion, we will uncover the top-5 PR priorities that are pivotal in deciding where to play and how to win, the magic behind crafting a messaging framework that harmonizes communication across internal and external stakeholders, and the essence of a robust board-level PR strategy. We'll also delve into the critical reporting and metrics that are indispensable in measuring PR success. Join us, as we explore the synergies between corporate strategy and PR with Stephen Reiff, and learn how to propel your organization into a realm of unrivaled success and acclaim. To connect with Stephen, visit his website: https://www.arvopr.com/ – where value-driven messaging and strategic PR are at the heart of elevating companies and their leadership above the fray. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://podcasters.spotify.com/pod/show/christopher-loo Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023
Are you ready to transform your approach to PR and brand promotion? Join us as we sit down with the founder of Arvo PR and Executive Communications, Stephen Reiff, who shares his journey from being a shy child to a successful entrepreneur with a passion for leadership, strategy, and corporate strategy. Discover the power of having a one-page strategy and the story behind the name Arvo PR in this insightful conversation. Stephen unveils the world of PR strategy and the importance of understanding various stakeholders to improve brand awareness and company value. Learn how to tackle a PR nightmare and change a company's public persona, while also navigating faith and integrity when selecting clients. Stephen shares his expertise in helping underdog brands find their relevance and the significance of examining a company's strategy before promoting their brand.As we explore how partnerships bridge the gap between strategy and communications, we dive into Stephen's approach to client selection, which is grounded in faith and integrity. Don't miss this engaging episode filled with valuable insights and words of encouragement that will inspire you to redefine your strategy, communications, and brand promotion efforts.Arvo helps companies and their leadership stand out from the crowd and win over audiences by identifying relevant messaging & platforms that drive value creation.https://www.arvopr.com Support the show
Rutgers grad student Anna Tamke penned an op-ed in PR Week sharing her thoughts on why college has not prepared her for a career in public relations – a plea for higher education to teach real world skills in the classroom. "It's a rude awakening when you graduate with a PR degree and realize you're unemployed in a post-pandemic world with an unreal expectation for what working in your field looks like,” Tamke wrote. “If the education system properly taught students — like myself — what PR is and how to do it, entering the workforce wouldn't be so hard." Austin and Thomas are joined by Calgary-based comms pro Matthew John to weigh on the opinion piece, share their personal experience breaking into corporate communications, what schools of higher learning can do to properly equip students to succeed, and why it's important for students and professionals to look after their own professional development.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW MATTHEW JOHN ON SOCIAL MEDIA
In this episode, Dr. Sue Desmond-Hellmann, Member of President Biden's Council of Advisors on Science and Technology and former CEO of the Bill & Melinda Gates Foundation, Mike Huckman, Global Practice Leader of Executive Communications at Real Chemistry, and Jim Weiss, Founder and Chairman at Real Chemistry, discuss the importance of vaccination, the evolution of cancer treatments and the challenges of clinical trials. They also highlight the need for diverse representation in clinical trials, the implications of the Inflation Reduction Act on the pharmaceutical industry and the influence of science in public health and policymaking.
Meek John Havard, the creator of the kids-focused YouTube channel, Cowboy Jack. Launched during the pandemic, Havard created The Cowboy Jack Show as an educational and fun channel for kids that takes them on adventures to explore this amazing world. Havard describes the channel as a “therapeutic hobby” that has now blown up with more than 8 million views per month. On this episode of The Business Communicators, Havard shares insights into the creation of the show, how he utilizes online resources and his network to grow and evolve the channel, and tips for those looking to monetize, grow, or leverage their passion.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW COWBOY JACK ON SOCIAL MEDIA
What impact will college athletic realignment have on the future of academic institutions? Are schools of higher learning left chasing the highest dollar from TV networks like Fox Sports, ESPN, and streaming services like Apple TV? On the latest episode of The Business Communicators, data analyst Sam Bradshaw discusses the financial implications of college athletics and what it means from a communications angle. Simply put: Don't think it's about the money, know it's about the money. Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW SAM ON SOCIAL MEDIA
The summer blockbuster season is in full swing amidst Hollywood's striking actors and writers. Now, studios are turning to influencers to hype up releases like Barbie, Mission Impossible, and Oppenheimer. Can content creators seize this opportunity and how will it shake up advertising for brands?To close the episode, Austin and Thomas discuss their influential mentors and share career-changing advice they wish they had known before diving into the corporate world.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA
With nearly 100 million users signed on just days after launch, Meta's Threads has quickly skyrocketed to the top-ranked app in Apple's App Store directly placing Twitter on life support. However, is the growth sustainable or will Threads become the next Clubhouse or Google Plus?On the latest episode of The Business Communicators, Chris Ferris, VP of Digital Strategy at Pierpont Communications, joins the podcast to weigh in on the long-term viability of Threads and Twitter, and what immediate steps your company should take to evaluate the business case for Threads and other digital media platforms.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW CHRIS ON SOCIAL MEDIA
Matt Lanza is a Houston-based forecast meteorologist in the energy sector and part of the team behind the wildly successful Space City Weather and The Eyewell – both dedicated to hype-free weather forecasts that see readers through the storm by providing timely and accurate information.Lanza, who previously worked as a broadcast meteorologist in Upstate New York, joins The Business Communicators to discuss how communications and cross-agency collaboration is crucial during severe weather disasters, the simplification of complex weather information and its potential impact on people and assets, preparedness during a weather crisis, forecasting El Niño, and more.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW MATT LANZA ON SOCIAL MEDIA
L.J. Sysko is the author of “The Daughter of Man” (April '23, University of Arkansas Press), the 2023 Miller Williams Poetry Series first finalist selected by Patricia Smith, and Battledore (Finishing Line Press), a chapbook about early motherhood. Sysko's poems have been anthologized in “Best New Poets” and “Let me Say This: A Dolly Parton Poetry Anthology” (Madville Publishing) and have appeared in publications such as Ploughshares, The Missouri Review's "Poem of the Week," and Mississippi Review, among others. An MFA in poetry from New England College, a Virginia Center for Creative Arts Fellow, and a 2022 Palm Beach Poetry Festival Thomas Lux Scholar, Sysko is Director of Executive Communications at Delaware State University. Adult content warning: A trigger warning for listeners: this interview includes adult themes and may not be appropriate for children. --- Support this podcast: https://podcasters.spotify.com/pod/show/viewlesswings/support
Are you ready to transform your approach to PR and brand promotion? Join us as we sit down with the founder of Arvo PR and Executive Communications, Stephen Reiff, who shares his journey from being a shy child to a successful entrepreneur with a passion for leadership, strategy, and corporate strategy. Discover the power of having a one-page strategy and the story behind the name Arvo PR in this insightful conversation. Stephen unveils the world of PR strategy and the importance of understanding various stakeholders to improve brand awareness and company value. Learn how to tackle a PR nightmare and change a company's public persona, while also navigating faith and integrity when selecting clients. Stephen shares his expertise in helping underdog brands find their relevance and the significance of examining a company's strategy before promoting their brand.As we explore how partnerships bridge the gap between strategy and communications, we dive into Stephen's approach to client selection, which is grounded in faith and integrity. Don't miss this engaging episode filled with valuable insights and words of encouragement that will inspire you to redefine your strategy, communications, and brand promotion efforts.Arvo helps companies and their leadership stand out from the crowd and win over audiences by identifying relevant messaging & platforms that drive value creation.https://www.arvopr.com Support the showLooking for a way to Secure your mobile phone, and stop tech companies, network operators, and others from tracking your location, your identity, your personal communications, your identity, your internet activities, payments and more. Plans start at just $29.99 per month. Switch to 4Freedom Mobile and you won't ever have to worry about Big Tech or Big Brother tracking you through your mobile phone again. 4Freedom Mobile provides secure, unlimited talk, text, and high-speed data for just 29.99 a month, AND that includes free international roaming in over 200 countries. Sign-up for service now by visiting 4Freedom Mobile dot com and use code bridgebuilders to get your first month for only 9.99.
More than a week after Apple's WWDC, communications professionals across the globe are evaluating Apple's latest “one more thing” – the Apple Vision Pro. With a hefty price tag of $3,499, will businesses embrace the headset and utilize augmented reality for their day-to-day operations? What are the implications for communications professionals as we shift toward a world that embraces VR and AR?Then, Austin and Thomas breakdown Reddit's rebellion after a number of subreddits (forums) went dark as moderators attempted to hold the platform hostage over CEO Steve Huffman's new direction on API access – potentially putting some apps like Apollo and others out of business. The show wraps on the diamond by discussing the Oakland A's “reverse boycott” with fans demanding that owner John Fisher sell the team due to his efforts to move the franchise to Las Vegas. The podcast analyzes what corporate comms and marketing pros can learn from international sports and how treating the fans/customers always pays dividends in the long run. Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA
It was a busy week in the business communications world: Former NBCUniversal advertising exec Linda Yaccarino was named the new CEO at Twitter, CNN faced backlash after hosting a town hall with Donald Trump, and YouTube sensation Mr. Beast could face potential legal claims for an Instagram giveaway.Austin, Thomas, and Kim break it all down – plus share insights on Tucker Carlson's move to Twitter, and the NFL's digital media strategy heading into the 2023 football season.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA
In this week's episode of #AllShineNoFlash, Dan Bruton, owner and founder of Agate Executive Communications, poses the question: If you're not being yourself in your profession, then why the hell are you doing it? Originally hailing from Southern Oregon, Dan focuses on creating custom communities for individuals in leadership roles to grow personally and professionally. Listen in as Dan shares more about what executives are craving post-pandemic and the power that comes from simply letting our guard down and being together.
TikTok crime sleuth Ken Waks finds himself in hot water as Texas Monthly opines that “what began as a baseless theory has turned into a social media frenzy—one with the power to frighten the public and hamper police investigations.” Waks has also been accused of leveraging his viral content to promote his FinTech start-up company, Foresyte, which he currently serves as co-founder and chief marketing officer.What is the cost of virality? Is it worth sacrificing one's morals or ethics?LA-based writer and content creator Meredith Lynch joins The Business Communicators to offer her insights into the controversy driven by Waks' investigation, his numerous brand plugs of Foresyte, and allegations that have surfaced on his since-deleted Twitter account that have racist, homophobic, and misogynistic undertones. The podcast further breaks down Foresyte, the company CEO Stephen Eddy's string of deleted DMs and LinkedIn posts boasting about Wak's TikTok exploits, and the Denver-based firm, Heinrich Marketing, who is providing $1 million in agency services (according to SEC filings) for the company.The show wraps by analyzing the actions brands must take when working with influencers, the dangers of cyber vigilantes, agency accountability, and lessons to be learned moving forward.Editor's Note: The Business Communicators made multiple attempts to reach Foresyte, Ken Waks, and Heinrich Marketing for comment. According to SEC filings, Heinrich Marketing is Foresyte's established marketing agency. Heinrich president and owner George Eddy is the lead investor. We received no response.Music Credit: Smoke (with Lostboycrow) – FeatherFOLLOW MEREDITH ON SOCIAL MEDIA
Taylor Swift fans made their way to Houston in droves over the weekend but neither Austin nor Thomas attended the sold-out shows. The duo did, however, breakdown Swift's marketing and business acumen – and how artificial intelligence is impacting the music industry.Then, the podcast focuses on the $787.5 million Fox Corp. settlement with Dominion, media ethics, and why it's paramount for communicators to stay informed through a variety of news outlets.The show closes by discussing Bud Light marketing VP, Alissa Heinerscheid, who took a leave of absence on Friday, and MillerKnoll CEO Andi Owen who faced backlash for telling employees to “leave pity city” when asked whether they'd lose their annual bonuses.Music Credit: Smoke (with Lostboycrow) – FeatherFOLLOW US ON SOCIAL MEDIA
In this #Hashtags episode, Gartner Research Director LK Klein discusses the cost of unmanaged information overload on key business metrics like strategic alignment and intent to stay, as well as solutions marketing and communications leaders can use to reduce the burden of information on employees across the organization.LK Klein is the research director for Gartner for Marketers Corporate Communications and Executive Communications research agendas, leading large-scale research studies on topics such as change management, executive communications, organizational culture, employee engagement and DEI branding.
Aus dem "Neuigkeitenzimmer" auf die "Brücke": Naïs Graswald managt bei Volkswagen den Newsroom und sorgt auch noch dafür, dass der Vorstand des Autogiganten einen starken Auftritt hinlegt. Auf welchen Kanälen, mit welcher Strategie und mit welchem Erfolg, das erzählt sie in der VW-Premiere der "Monsters of Content Marketing". #MoCM
It's not often that Democrats and Republicans find themselves aligned on policy. However, TikTok CEO Shou Zi Chew unified Congress as he was grilled by a bipartisan committee who argued that the popular short-video app should be banned in the United States.While TikTok claims it offers a powerful tool to bring people together, momentum appears to be gaining as governments across the globe raise concerns over the app's alleged ties to the Chinese Communist Party.Did Chew's testimony exude trust? Will Project Texas be enough to satisfy Congress? Is TikTok just part of a larger problem with social media platforms and data privacy? Tune in as Austin, Thomas, and Kim discuss on the latest episode of The Business Communicators.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA
Welcome to The ET Project, a podcast for those executive talents determined to release their true potential and create an impact. Join our veteran coach and mentor, Wayne Brown, as we unpack an exciting future together. This is episode 40 and we're at the end of the first quarter of 2023. As you can see, today is all about rounding up or summarizing, if you like, recapping the 12 guests that we've had on the show so far during quarter one of 2023. So, welcome to this final episode of the quarter. And as you can tell, episode 40, means we're edging closer to that infamous one-year mark when we hit that number 50 or number 52 guest. We'll be celebrating hard. Wayne Brown is the founder of the Hong Kong-registered company Skills 4 Executives Limited and recently retired from the role of Asia Pacific Director for Learning with a multi-national organization. His company operates 4 divisions, one of which is Coaching 4 Companies. He considers himself Australian-made and has been based out of Shanghai, China for the past 18 years. Having lived and worked in six countries, associating with multiple cultures across more than 85 cities in the US, Europe, India, the Middle East, and Asia, Wayne is passionate about working with individuals and teams helping them develop and realize their true potential. Wayne is a published author of two books – SOLO executives: 5 Transformational Strategies for Leaders and Transforming Your Life Volume VI. Wayne's Areas of Expertise · Executive, Career, Leadership, and Team Coaching · Elite Executive Talent Development · Leadership and Change Management · Business Operations – Sales, Project Management & Technical Services · 360-degree assessment consultation · Executive Communications and Facilitation · Organisational Learning and Transformation So thank you for joining us on the ET Project, a show for executive talent development. Check out our site for free videos, eBooks, webinars, and blogs at www.coaching4companies.com/learn-4-free. For access to the show notes, guest links, and the full transcript, please visit our site - Coaching 4 Companies
Axios reported last week that “Starbucks committed ‘egregious and widespread misconduct' while trying to stop labor union campaigns.” How did one of the most-admired corporations in the world get to this point? Austin and Thomas dive into the ramifications of what this means for employee communications, and how Starbucks can learn lessons from Walmart and Texas BBQ joints. The show closes with a conversation on the sudden rise of ChatGPT and AI – and why communications professionals should embrace the new technology rather than fearing automation.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA
This episode of Winning IR explores what qualities and actions separate the top performing IROs from their counterparts, and how CEOs and CFOs determine the best candidate for their enterprise. Smooch Repovich Rosenberg, Founder and Chief Talent Innovator at Smooch Unplugged, joins Mark Fasken to share her learnings from over three decades as a human capital expert. Listen to the episode or read the transcript to learn more about:What does the current career market look like for investor relationships?How have the expectations have changed for investor relations professionals in the last five years? But what are some of the unique leadership attributes that stand out in IRO candidates?What should IROs be prepared to discuss in their interviews?What traits separate the top 20% of IROs from the rest of the pack?How important is culture amongst the companies that you work with as they're looking to hire IROs? And what are some of the questions that management can ask to uncover that?What's a sign for IR professionals that the current role isn't the right fit?How can IROs ensure that a new role is aligned to their values?What does career progression for IROs look like?About our Guest:Smooch Repovich Rosenberg is a pioneering executive search consultant, specializing in Investor Relations and Executive Communications. With a storied career spanning several decades, She is an expert at building high-performing teams and has helped businesses ranging from pre-IPO Startups to Fortune 100 Companies hire over 400 investor relations officers. She is also the only executive recruiter awarded with the prestigious title of NIRI Fellow.Connect with Smooch on LinkedIn here.Winning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts.For more information, visit getirwin.com/winning-ir
What is expertise? And why do you want to amplify it? According to my guest for this episode, Executive Communications and Leadership Coach (and former television producer), Laura Fravel, your expertise is your experience, knowledge and perspective delivered with personality and purpose. Laura urges us to lean into what we enjoy doing in order to do it well and always, always think about our clients/audience: What do they need to be inspired by? What do they need to be educated by? What would entertain them? The one thing you can do today is start sharing your thought leadership on relevant platforms...that's rocket fuel to spread your expertise, and remember: Your perceived weaknesses can actually be your strengths or your differentiating factor. Laura has helped executives from Adidas, founders from TechStars, and led trainings for Warner-Bros Discovery. She brings 20 years of TV-media and storytelling experience (and adventurous spirit from 15 years with National Geographic) to help amplify your expertise and your voice. She is on a mission to help executives and entrepreneurs spread their brilliance like wildfire. Check out Laura's post Everyone should have a 12 year old business coach and to learn more about her work visit https://laurafravel.com/.
Business leaders have historically played a significant role in using their platform and influence to speak out on pressing issues such as social justice, equality, and sustainability. However, in recent months, companies and organizations that had previously pledged to “create more inclusive cultures” have recently provided a "no comment” when asked to speak on hot-button issues. Why are leaders communicating less during heightened moments of crisis? The podcast breaks down why “authenticity” is paramount when corporate executives engage in civil discourse. The show wraps as the panel provide their communications-focused predictions for 2023 – propaganda, tech companies going bankrupt, the metaverse, and why TikTok will ultimately be banned in the U.S. according to Austin: “If you don't think China is using ByteDance to spy on you, you're completely misguided.” Editor's Note: Season five is here! The podcast ushers in a new era with the addition of Kim Davis as a co-host – and we couldn't be more excited.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW US ON SOCIAL MEDIA
Monique Russell, an executive coach, leadership guru, communication expert, and the founder of Clear Communication Solutions. Website: Clear Communication Solutions
Dr. John Gans is the Managing Director of Executive Communications and Strategic Engagement at the Rockefeller Foundation. In addition, Gans teaches graduate and undergraduate classes on the international order, the politics and process of American foreign policy, and national security. He is also a fellow at the University of Pennsylvania's Perry World House, a fellow at the German Marshall Fund of the United States, and a board member at the World Affairs Council of New Jersey. In the wake of the September 11th attacks, Gans was a press liaison at Ground Zero in lower Manhattan, where he helped brief the media on behalf of the Federal Emergency Management Agency (FEMA). The experience drove his interest in public service and global affairs, and his desire to help individuals and institutions tell their stories and achieve their objectives, whether in war, for the bottom line, at the ballot box, in Washington, or in the marketplace of ideas. In the years since, Gans served at the Pentagon as chief speechwriter to Secretary of Defense Ash Carter. He was the principal adviser to the secretary on the planning, positioning, and preparation of remarks, managed a team of writers, and drafted dozens of speeches delivered around the world on defense policy in the Asia-Pacific region, Europe, Russia, the Middle East, and elsewhere. Previously, Gans worked for Defense Secretary Chuck Hagel, Secretary of the Treasury Jack Lew, Speaker of the U.S. House of Representatives Nancy Pelosi, and U.S. Senator Hillary Rodham Clinton. For a decade, he served in the U.S. Navy Reserve. In 2019, Gans published White House Warriors: How the National Security Council Transformed the American Way of War, and this book is the subject of our conversation today.
Communication provides a myriad of opportunities to connect with our audience. However, without the ability to cut through the noise with transparency and clarity, much of the messaging continues to be a struggle. And if you were to ask Kim Davis, President and Chief Strategist of The KD Company, we have a communication problem, and it stems from a lack of trust. Kim joins Austin and Hattie to share insights from her experiences working with diverse clients and teams to help them transform their approach to increase engagement, productivity, and profits.Kim is also a sports talk show host and producer of “Chalk Talk”, a weekly live-streaming show about sports, news, business, and trending cultural topics featuring interviews with local sports leaders. Kim drops knowledge and gems comms pros are sure to love and want to add to their communication strategy.Music Credit: Smoke (with Lostboycrow) – Feather FOLLOW KIM ON SOCIAL MEDIA
Kurt talks with Kiara Hall, Director of Executive Communications at AmerisourceBergen. Kiara goes into detail explaining her position and the changes that occurred during the pandemic. She also talks about finding the correct path that you're passionate about and remembering that everything happens for a reason and using failures to learn from.
Depending on who we ask or what we consume in the media, the psychology of wealth for many individuals can be viewed as a more subjective term. As a culture that mostly views ‘chasing paper' to accumulate visible assets, are we doing all that we can to ensure that our abundance is creating a legacy for our families, and impacting in our communities?Author, CPA, and attorney David York has worked with a number of financially successful clients over the years, and their interactions have left an indelible mark that also drives his latest book, The Gift of Lift – Harnessing the Power of Stewardship to Elevate the World.David joins Austin, Hattie, and Thomas to talk about stewardship, how to distinguish wealth and money, and more importantly how we can use our stewardship of wealth to make a positive, lasting impression on lives and communities.The show closes this week by discussing remote work and how one comedian is fighting cancel culture by taking back his own work – even with a massive financial risk.Music Credit: Smoke (with Lostboycrow) – Feather KEY LINKS FOR THE WEEK
In this episode, we're talking with Michael Thompson, Vice President of Strategic Communications at Nuveen, who puts together RFPs; and Bethany Potter, Senior Manager, Growth & Administration at Proscenium Events who responds to them. This episode is chock full or actionable advice about the entire RFP process from both sides of the table. So hit the download button, screw your headphones on tight, and get ready to take notes.Michael Thompson joined the Global Media Relations team at Nuveen, a TIAA Company, in December of 2020 as Vice President of Strategic Communications with responsibility for executive communications and supporting strategic messaging for the firm's leadership, brand, and business priorities.Michael joined the firm after two years as Assistant Vice President for Executive Communications and Content Syndication at LPL Financial, where he was responsible for strategic message development and executive speechwriting for more than 20 advisor-facing conferences throughout the year. Prior to his tenure at LPL, he spent eight years as Executive Communications Manager at Lowe's Companies, Inc., writing speeches for C-Suite executives and creating messaging for major sales and leadership meetings. This followed a 13-year career in professional sports, including 11 seasons with two different National Basketball Association franchises as Director of Corporate Communications and other community relations and game operations roles.Bethany Potter joined the Production team at Proscenium in 2016, working on events for brands like HEINEKEN USA, Harley-Davidson, Lowe's, and Ortho Clinical Diagnostics. She also managed many of Proscenium responses to RFPs. She has expanded her role from Production to Business Development Manager, to her current role of Senior Manager of Growth and Administration (and ProCast Producer!) where she manages almost all of Proscenium's RFP responses.CREDITSHosted and Written by Jeremy DobrishProduced by Bethany PotterTheme Music by Mike ManciniLogo design by Shraddha MaharjanSpecial thanks to Dossie McCraw WHERE TO FIND USProscenium WebsiteLinkedInInstagramTwitterFacebook
To coincide with the June 22, 1944, anniversary of the signing of the original GI Bill, this week The American Legion Tango Alpha Lima podcast is publishing a special, four-part series on military transition, career tips and more. The first episode in the series will feature two military veterans: Disney Parks Experiences and Products Manager of Executive Communications, Cappy Surette and Walt Disney Company Director of Veterans Initiatives, Kevin Preston. Kevin and Cappy share stories of support, career advice and the valuable resources the Walt Disney Company makes available for the military and veteran community. Special Guests: Cappy Surette and Kevin Preston.
Diane Primo is on a mission to help businesses find their purpose and live it out every day. As the CEO of Chicago-based Purpose Brand Agency, she joins The Business Communicators to share her thoughts on why brands must be relevant, purpose-driven, and committed to consumers to be successful – and why representation matters. To close the show, Thomas and Austin discuss the upstart LIV Golf Tour, which is financed by the Saudi Public Investment Fund, and has poached several high-profile golfers away from the PGA Tour. Is this a money grab, a reputation campaign, or bad PR? Music Credit: Smoke (with Lostboycrow) – Feather KEY LINKS FOR THE WEEK
There has been a lot of discussion going around about the similarities between now and 2007. This conversation is happening in the marketplace, but I've also been involved in similar discussions with leadership teams throughout a fair number of industries. Despite organizational differences, the conversations are strikingly similar. While we can name similarities (marketplace pressures, expected downside to the economy and organizational distress), I'm more focused today on what tactical steps individuals can take in order to be in a better position when whatever challenges come. There are two aspects that are relevant. First, and I've said this many times before, I believe that organizations have an absolute obligation to help their employees prepare for the market downturn and correction that experts are calling for. Secondly, that while that's nice in theory, the reality is that the responsibility for preparing still comes down to you, the individual. My time working in Executive Communications, Public Relations and Investor Relations during the financial crisis gave me a unique perspective and strong lessons in what good leadership and effective communication looked like during times of difficulty. It's where I earned my “chops,” and these lessons inform my work today. This week's podcast outlines what executives did and did not do well during that difficult time. The successful executives were able to name and understand their multiple audiences; articulate value in a contextual way, and maintain a larger perspective that allowed them to make short-term decisions towards a longer-term vision. It was a tall order, and those who couldn't do it well became, what I call, “victims of a down economy.” Today, we see similar stresses, especially for individuals in corporate who are “feeling” the difficulty around the corner. They can read the news, yet are unsure or feel overwhelmed on where to begin. While we can't control when or how the next crash is coming, we know that one is guaranteed. And our focus shouldn't be on when or how it comes, but rather stacking our deck so that we are in a better position than the masses when needed. This means taking the time to strengthen our network today, before the rest of the industry scrambles to do so. It means taking a short time to go through the exercise of understanding and being able to articulate our value in a meaningful way, and also understanding who our audiences are going to be. More details on the podcast, and I encourage you to begin the work. Those who get started sooner will have a much easier transition through the next few years. Your Title Goes Here Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings. Click Here for an Unedited Transcript of the Podcast Welcome to bellwether. We're gonna talk about similarities and processes and cyclical stuff. It's all kind of fun, but it's very, very relevant. What I wanna talk about today and what I'm going to talk about today. I wanna talk about similarities between now and 2007, which I've talked a little bit about in the past. I'm gonna talk about it again because it's extremely relevant and every single one, every single one of my clients, I'm having a conversation in some way about this and this isn't just relevant today. It's gonna be relevant later. Everything is cyclical. We know about that, but I wanna chat about, uh, similarities between now and 2007. And when I say 2007, for those who may not, um, who may, it may not trigger particular memories, the same memories that I have 2007 was the lead up to the financial crisis and, and the downturn and, and all of that negative, uh, difficult time that, that people reference.Um, now I don't wanna talk about similarities today in terms of investing, because that's where most of it goes. When we talk about economy, we talk about how people can invest in different ways and prepare for it that way. I don't wanna talk about that because this isn't the form for that. What I, I do wanna talk about similarities between now and then I want to talk about what I learned back then, because what you may not know about me and my corporate career, I was working in executive communications, PR investor relations, business strategy, all that stuff in the financial industry during the financial crash. So I had a lot of exposure to executives who did things well and not. So I'm gonna talk about that, what they did well, and didn't, and then I wanna talk about you as an individual, how you can set yourself up for, um, whatever it is that's coming.So I will say two things right at the right at the top. Well, maybe three things, one, um, we know that business is cyclical. We know that it's a process. So when we look at challenges that are coming, we could find similarities to the past and we make good decisions based on that data. That's what we do. We take examples from what happened before, what happened? How is that relevant today? Let's reflect, okay. How do we make decisions going forward? That informs our decisions today. Some of these cycles are extremely long. Like if you read the Ray Dalio books, he's looking at 'em over centuries and, and everything else, some of them are much shorter, like market corrections and everything are every what, 10 years or so give or take 10 to 15 years. And that's where we're looking at ourselves now. Um, so that's that two, I don't wanna talk again.I don't want to get into, um, investing right now because that's, I just don't want to do that. Right? Whatever, invest how you wanna invest. I'm not gonna tell you what's right or wrong, but I want to talk about how you're getting yourself ready personally, individually for this, because there's a bigger picture than just how you're investing, um, and trying to time the market. I'm not looking to time the market. That's also stupid. Number three, I will say you as an individual. Well, you know, before I get to you as an individual, I wanna start everything right at the top. I have a belief. This is my number three. I have a belief that I'm all organizations have an absolute I've said this before. I'm gonna keep saying it. They have an absolute obligation to prepare their people for whatever change is coming. I'm talking to boardrooms right now.And these conversations are happening in, in every executive team is discussing it. This isn't filtering down to the people in your organization. Yet they hear the experts talking about what's coming. It is just, it's not expensive to do this. It's about telling them, you know, giving them insight into the decisions that are being made, but also giving them the skillset or ability to prepare for this on an individual basis. Um, one is the right thing to do. Uh, and two, it, it, it will build a loyalty, um, and is revamping your people strategy. And it's setting yourself up for success later. So I won't dive into that, but that is a firm belief of mine. If you are running an organization and you have not been doing this call me because I can, this is I have the plan. And the, the thing that we could structure this out, it's a cascade.Every client is talking about this, but let's get into number four because this is what I want to talk about today. You as an individual, right? It's nice to think that the organization would have this obligation and do those things for you and, and take care of you and do all that stuff. Um, but ultimately most of them aren't gonna do it. And that's, that's just a reality, right? We could, we could talk about the organization is supposed to be preparing you for all kinds of stuff and two-way loyalty and all kind of nonsense. Right? It's great. In theory, it doesn't happen. In reality, you, as an individual are solely responsible for preparing yourself for whatever happens in the next 12 to 24 months. Okay. You could blame people for what happened. You can blame people for whatever, but ultimately it's up to you. And I'm gonna talk to you about that today.So we're gonna talk first about similarities between now and 2007. I'm gonna tell you what the executives did well, and didn't do well in 2007. And then I'm gonna wrap this up by what can you, as an individual take responsibility for what steps can you take to set yourself up? Uh, so that relatively against your peers and everybody else, you're in a, a much better position to, to execute on whatever it is. You have to execute when, when things go haywire. So, um, we don't know when, so let's talk about similarities, um, between now and 2007. Um, I won't get into to how it happens, but, but if we were to take just a big picture, look at now versus then the cycle, okay. We're, we're looking at the, the economic cycle without getting to very broad strokes. Um, there's a debt bubble. Okay. We got it.Housing crisis back then. It's credit today. Um, when we take a look at the buy now pay later stuff and, and all of that. And amongst the other things, money is cheap. There's tons of money out there. Um, firms are taking hits, significant hits the economy. Like people are pulling back, they're starting to feel it. They're not spending money. It was financial back then. We're seeing it's already in technology. Technology firms have already been laying people off. Um, so there's a lot of organizational distress that's happening. Um, that a lot of employees are talking to me about. We feel it. We don't know what's gonna happen. I'm nervous. Am I still gonna have a job? Right. It's it's. And on top of that, do I have to go back to the office and all kinds of other stress? It's, it's crazy. Um, there's a false confidence in people's money, and they're starting to realize it, uh, because they don't fully understand how it works.So before it was in, in buying houses for like crazy mortgage stuff that, that blew up and then investing in things with mortgages that didn't, they didn't fully understand the tech, the financial firms didn't fully understand it. Now we see it with, um, especially with crypto, um, people don't fully get it, and there's gonna be a lot of people holding the bag, uh, and it's gonna be empty. So there's a, there's a significant, and we've been saying this for a while. Um, it hasn't happened yet. That's fine. This isn't about timing it. We just know most people will recognize there's going to be a crash. Okay. Um, we don't know when it's gonna happen.We just know it is going to happen. And relatively soon, anybody who tells you exactly when is gonna happen is, is wrong, right. Or at least, you know, broker clock is right. Twice type of deal. Right. They can guess. Um, but it's nothing more than a guess. And that's why I'm not telling you about investments in how to invest. So, um, but we know it's a guarantee that the market's going to crash at some point how much it is. Nobody knows. Um, but as it collapses firms will collapse with it. They will stop spending money. They're gonna lay off people and it's the swift correction and layoffs, whether it's the next 12 months, 24 months, who knows. Um, but it's going to happen. So that's the similarities between now and 2007 and the feeling you have, the uncertainty you have, there's volatility. Things are getting a little crazy markets down a little bit.You're looking around at your friends who might be getting laid off and you see the LinkedIn things more and more putting open to work. And, um, there's just disruption everywhere. And so you just, you know, kind of like your, your spidey senses are up. So, um, it happened before in 2007, it happened before in 2000, it happened before, you know, we can look back in all of these shorter cycles, right? 10 to 15 years. We know it's happened before, what can we learn from it? So what did I learn back in 2007? Um, here's what I learnedIn 2007. Well, you don't probably don't know about me. I don't talk much about my career, my corporate career. So I'm gonna talk about it just for a minute. The majority of my corporate career, 20 years, whatever, um, was spent in the financial industry doing before the financial industry, I did a lot of international training and, and corporate training and stuff like that. But I evolved into executive communications, public relations, investor relations, business strategy, like those four kind of things. And it, it evolved into different, different things. Um, whether it was preparing for earnings calls to writing speeches, to let's put together the strategic plan for the next six months, 12 months, five years, like those were the, that was the type of work I was doing in 2007. I was doing public relations, investor relations, communications, work, executive communications work in the financial industry during the financial crisis.It was, it's where I earn my chops, uh, burn myself out. Um, worst possible job at the worst possible time you could probably have. And fortunately for me, I was at a firm that had a very strong executive leadership team, and we were in a relatively good position compared to other financial organizations. So, um, that being said, it was a ho it wasn't a horrible job, right? It was, it was a stressful, difficult job. Right. I worked with great people. They were wonderful people. Um, but, but my, my fortunate aspect of this, when I look back and think about it is that I, I learned so much from good executives, these men and women who were able to navigate it in such a good way, that it impacted everything else that I continu to continue to do in, in my career. So, um, I learned a lot, there were executives who did it well and executives who didn't and the ones who did it well survived.Um, and the ones who didn't, I mean, they're still alive. They survived, but , but they became victims. I call it victims of a down economy, right. They weren't working there anymore. And, um, and that's what I want to talk about today. Let's talk about what those executives did well, because there's a big difference between today and 2007. And the difference today with the next downturn is that companies have invested in technology. That's going to backfill gaps. So it's going to be a little more abrupt. Normally, when you got laid off, you just landed at another company within the same industry and doing the same kind of job, but whatever, right. Small industry, small world, whatever technology is not, not going to allow for that anymore. So let's talk about what the executives did well, who survived. And this is translatable to any industry, has nothing to do, um, with your industry.It has nothing to do with your organization. It has nothing to do with any of those. It has to do with the individual as an executive C-suite MD, I would say director and above. These are the people who did extremely, extremely well. And if you're below director level, right, middle management, and below translate this to articulate your value in the moment. We're gonna talk about that in, in a, in a second, because it's going to become survival time. And that survival time comes from starting now. So here's what, what the executives did. Well, number one, uh, they understood their message and their audience, and the message was different by executive. But we had three audiences when we were talking during the financial crisis, we were talking to employees of the organization that, yes, we're strong enough. You're gonna be okay. We had clients, your money safe here.And we had investors. So, and, you know, please continue investing us. We're we're solid and everything else, same message, but nuanced based on the audience, now you can translate that. That was for just finance. You could translate into retail, you can translate that into, um, consumer goods. You could translate that into law. You could translate that into anything based on who your three audiences are. Okay. And I'm, I'm talking about it from an executive standpoint, but even a little bit below, right? Are your clients, people within the organization, are the people working for you? The people you're reporting to like all of these are different types of audiences, what's your message in terms of value in what you're doing, uh, which leads me to number two, those executives understood their value, not on the work they did, but where they fit into the bigger picture.So there were two aspects. Yeah, you're doing work day to day, but where do you fit into the bigger picture? And that's what they, they were able to articulate that extremely, extremely well. In addition to that, they understood a larger cyclical vision and understood where they were in the context of the world with this smart kind of this two shall pass, right? They're thinking ahead for five years, the world will be better. In five years, we have to make short term decisions to get us to there. So they were able to do this efficacy exercise, put their value on top of it, and then communicate it to three different audiences. That's what they did. Well, those executives who were able to do that skyrocketed throughout the organization, throughout the industry and, and continue to be successful today. And I'm gonna talk about how you can, how you can translate that into yourself.But when we think about what you can do today and what those executives did, it really fundamentally comes down to what's the big picture and having perspective, understanding where you fit in that bigger perspective, and then communicating to who it matters to communicate it to in a way that they will pick it up, understand and embrace honest and, and of course truthful and, and doing it, um, with sincerity and authenticity and all of that good stuff. Um, so that's what the executives did. Well, the ones who survived any kind of, of down economy. So let's talk about you, let's talk, let's talk about you as you sit on your run or riding in your car, as you listen to this and sit in traffic and play this in the background while you do work in multitask, um, let's, let's make it real. How can you prepare for the downturn so that it's not as impactful to you as anybody else?And, and there's a larger program, I suppose you could call it that I do a corporate that we can, it's like a full day thing that we can get people really ready, but I'm gonna give you kind of a shortened version. I want you to, to do, um, three things and these are not difficult or, um, it's just not difficult. Okay. It just takes a little bit of time. These are maybe, um, two 15 minute exercises and then a longer bigger one, but we'll, we'll talk about that. The longer, bigger one, I'm gonna start with first network. Um, we want to set ourselves up for success when that downturn happens. And that happens today. Okay. Oftentimes when the market crashes and there's a downturn and people get laid off, everybody scrambles into the networking world to try and find a job and start networking. And it's too little too late.The point of a network is for people to share their network with you when you need it. But you have to be tapped into that network already. Nobody's gonna give it to anybody fly by night. Um, we don't hit up our networks for sales or jobs or anything like that. Those people who already have meaningful relationships are then able to use their network for meaningful introductions that will put them at the head of the pack. So that is step number one, pull out the Rolodex and get in front of people today with no agenda, other than building a relationship. It's a, a relationship economic thing that you can start today. Every day, pick three people or, or every week, pick three people, whatever, like it's not, or every day, just send out one note, find one person, send a day, Hey, checking in. Hope you're doing well.How about, uh, zoom call just to catch up or let's grab coffee. I'm gonna be in your neighborhood, whatever it is it's, it's going to be, it's, it's a task item that you're gonna have to do. And I highly recommend you do it immediately because your network is going to get stressed. There's gonna be a stress test on your network as well. It's not gonna be as strong as you think it is when the market collapses. So you need to really invest in that today. That's number one, that's gonna be the most amount of work that you're gonna have to do, but you can do it, have fun with it, right? It's not, you're not selling anything. It's literally checking in with people and saying, hello, number two, and meeting new people right there. There are ways to meet new people. Uh, number two, articulate your value.This is one of the 15 minute exercises, right? You could sit it down. We gotta talk about your message. And I'm not talking about a message in terms of your elevator pitch, it's gonna be scripted and blah, blah, blah. You know, you're gonna say it. Nobody really listens to it. And, and you know, we've completely bastardized, um, how we amp ourselves up for networking and, and everything else. Let's just talk about what value you bring. It could be bullet points, but sit and do it so that you can articulate and think about what value you actually bring and recognize it. So you could talk about it in just a matter of fact, way, not a recitation of stuff that you do, but value and curiosity into to why you can bring value to your organization, because you may not be doing that right now. You may be able to articulate or bring a value that you are not doing based on the way that your job has evolved.So think through the value that you can actually bring and then think about how to message it, right? Not as a script, but it's just, this is what I do. Well, this is what I enjoy doing. This is, you know, oh, this is whatever, right. Remember when I did this, as you're talking about reviews, getting credit, taking, you know, taking credit for the value that you bring is going to be a very important aspect to, to the downturn. And you wanna be prepared to do that. You're able to do that when you understand what value you bring, and then finally, number three, who's your audience? Think about who your audience is, who do you need to be in front of 15 minute exercise? And when I think about not just individuals categorize them, right? I talked before in finance, we had shareholders and, um, uh, and employees and clients.What are your three buckets? And how does your message, the value that you're articulating? What nuance goes in based on those three audiences. And that's another quick 15 minute exercise. And once it's done, you literally sit down. It's 15 minutes. It can evolve over time. As you think about it, go for a run, think about it. You know what? Yeah, scratch that. I don't wanna do it again. You're going to have it and dust it off when you need it. It's a one time, 15 minute exercise that could be dusted off later. It will put you miles ahead of any everybody who's scrambling. When something happens in the next, I don't know, 6, 12, 24 months, whenever it', who knows when it's gonna happen. Right. But it's gonna be done. Do it this weekend. Why waste your time?You know what I mean? Why, wait, why, wait, why? Wait until it's too late. That's what I say. Um, so that's it. Lot of similarities, sorry. This went longer than I thought it would. 20 minutes. Um, a lot of similarities. I'm seeing it. I'm talking to clients, I'm talking to leadership teams. I'm talking to all of these people about how to save the business, but nobody's, you know, well, some of them are right. We're actually putting together people strategy items, and what's the program that we can teach their people. And, um, how do we set them up for, you know, a three, four kind of session thing, just to get people thinking about what it is that's coming and how are they preparing themselves in this type of work. And there's, you know, plenty more that we could do. But, um, so organizations are, are talking about this, your responsibility, however, is going to be taking care of yourself.And so I encourage you to do that. I hope this was helpful. I hope you enjoy it. And good luck with everything as the world, as the world turns and evolves. I hope, uh, I hope this is meaningful and helpful and, and sets you up for much, much, much success. As we continue to navigate this crazy world as always I'm here. If I could be helpful, feel free to reach out. I look forward to seeing everybody at one of our events. We have some events coming up in person, virtually check out the website, bellweather hub.com for more and as always, I look forward to seeing you out there. Thanks.
Kate DiLeo is an “accidental brand strategist” who has worked with more than 200 brands across 20 sectors. As a sought-after branding expert, Kate joins The Business Communicators to discuss the power of branding, how businesses have the potential for growth within their own organizations, and why it's important to stop telling stories and start having conversations. Music Credit: Smoke (with Lostboycrow) – Feather KEY LINKS FOR THE WEEK
Houston-based rapper Michael Burton, aka Keybeaux, lives and breathes music. A graduate of the University of Houston, Burton leverages his communications degree and works with major brands and small businesses offering his rapping services on Fiverr where his bars and rhymes have generated more than $400,000 in revenue. He joins The Business Communicators to share insights on entrepreneurship, his creative process, and how digital media has transformed the music industry.The episode closes as Austin, Hattie, and Thomas discuss the mass shooting tragedy at Robb Elementary in Uvalde, Texas, which left 21 dead – including 19 young students. The trio share their thoughts on the failure of leadership and what can be done to prevent more tragedies in the United States.Music Credit: Smoke (with Lostboycrow) – Feather KEY LINKS FOR THE WEEK
Internal Communications expert Mike Klein joins The Business Communicators in his second appearance for a follow-up discussion on the evolution of internal communications following the COVID-19 pandemic, how the comms landscape has simultaneously changed while remaining the same, and his #WeLeadComms platform that is taking LinkedIn by storm by celebrating leadership, initiative, and courage across communication disciplines, borders and boundaries. The show opens with Austin, Hattie, and Thomas dissecting an exclusive from Variety on the new “corporate culture” memo from Netflix, and Elon Musk's hesitation on acquiring Twitter. Music Credit: Smoke (with Lostboycrow) – Feather KEY LINKS FOR THE WEEK
Joel Schwartberg is a presentation skills ninja who shares his incredible experience and expertise generously for a wide range of organizations and companies. Currently Senior Director of Strategic and Executive Communications for a major U.S. nonprofit, Joel Schwartzberg teaches effective presentation techniques to clients including American Express, State Farm Insurance, Blue Cross Blue Shield, Comedy Central, and the Brennan Center for Justice. Joel's books include The Language of Leadership and Get to the Point! and his articles appear in Harvard Business Review, Fast Company, CNBC, and Toastmaster Magazine. A frequent conference presenter and workshop leader, Joel is also a former National Champion competitive public speaker who was inducted into the National Forensic Association Hall of Fame. Follow him on Twitter @TheJoelTruth or contact him at www.joelschwartzberg.net What you will learn in this episode: 3 Tips for how to effectively participate in a video call How raising your volume increases your positive impression The importance of knowing the point you want to make and reverse-engineering your presentation to center around it Why you should always aim to make an impact with your communications The power of words, and tactics you can use to appear more confident and competent Why you should consistently build your communication around what your audience needs to hear rather than what you want to say Resources: Website: https://www.joelschwartzberg.net Facebook: https://www.facebook.com/joelbschwartzberg/ LinkedIn: https://www.linkedin.com/in/joelschwartzberg/ Book: Get To the Point Book: The Language of Leadership Twitter: @TheJoelTruth
We all have been in meetings or presentations where we are more confused when we leave then when we arrived. We wonder, "What was the point? How does this apply to me?" Frustration for both speaker and audience. In this episode, communication expert Joel Schwartzberg shares his tips and strategies on how to make your point clear and concise, so your audience feels the impact. He shares his experience of helping business leaders create more effective communication strategies and common mistakes we all make. This is an important episode to learn better leadership language for work but also in our day to day lives. Enjoy and don't forget to rate, share and subscribe Thanks About Joel Joel Schwartzberg is the Senior Director of Strategic and Executive Communications for the ASPCA in New York City and also teaches communication and presentation skills to clients including American Express, State Farm Insurance, Blue Cross Blue Shield, Comedy Central, and the Brennan Center for Justice. Joel's books include “The Language of Leadership” and “Get to the Point!” and his articles appear in Harvard Business Review, Fast Company, CNBC, and Toastmaster Magazine. A frequent conference presenter and workshop leader, Joel is also a former national champion public speaker and collegiate speech coach. Connect with Joel: https://www.linkedin.com/in/joelschwartzberg/ His Books: https://www.joelschwartzberg.net/books About Glenn Pasch: "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.” Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally. Let's Connect: Linkedin: https://www.linkedin.com/in/glennpasch/ Personal Website http://glennpasch.com/ Company website: https://pcgdigital.com/
Currently Senior Director of Strategic and Executive Communications for a major U.S. nonprofit, Joel Schwartzberg also teaches communication and presentation skills to clients including American Express, State Farm Insurance, Blue Cross Blue Shield, Comedy Central, and the Brennan Center for Justice. Joel's books include The Language of Leadership and Get to the Point! and his articles appear in Harvard Business Review, Fast Company, and CNBC. A frequent conference presenter and workshop leader, Joel is also a former national champion public speaker and collegiate speech coach. In this episode Jason and Joel discuss:Coming up with your true pointAsking the right questionTips for speaking in webinarsTelling stories the right way Key Takeaways: Practice the “I believe that___” technique. If your point completes the sentence, then you've got it right. Start with the right question. Don't ask “what do I want to say?” or “what should I say?” Impact is the end result that you want, so ask instead “what do they want and need to hear?” You don't have to come up with it on your own, ask the community what people really need to hear. When speaking in webinars, dominate the frame. Make sure your head or shoulders are not cut off from the frame. Use a neutral background rather than any virtual background. Speak with a loud voice volume setting. Stories are great. They don't have to be cinematic but even when simple, it's still a good way to make yourself relatable to the audience. However, don't forget that the most important part of telling a story is the part where you attach relevance to the story. “People don't really remember what you said, they remember what you mean.” - Joel Schwartzberg Connect with Joel Schwartzberg:Twitter: https://twitter.com/TheJoelTruthLinkedIn: https://www.linkedin.com/in/joelschwartzberg/Website: www.joelschwartzberg.net Connect with Steve and Jason:LinkedIn: Jason or SteveWebsite: Rewire, Inc.: Transformed Thinking Email: grow@rewireinc.com Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Joel Schwartzberg walks through how to sharpen your communication to maximize your impact. — YOU'LL LEARN — 1) How to know if you even have a point 2) The simple phrases that make you more memorable 3) Word substitutions that increase presence Subscribe or visit AwesomeAtYourJob.com/ep697 for clickable versions of the links below. — ABOUT JOEL — Currently the Senior Director of Strategic and Executive Communications for a major U.S. nonprofit, Joel Schwartzberg teaches communication and presentation skills to clients including American Express, State Farm Insurance, Blue Cross Blue Shield, Comedy Central, and the Brennan Center for Justice. Joel's books include The Language of Leadership and Get to the Point! and his articles appear in Harvard Business Review, Fast Company, and Toastmaster Magazine. A frequent conference presenter and workshop leader, Joel is also a former national champion public speaker. He can be reached at www.joelschwartzberg.net. • Joel's book: Get to the Point!: Sharpen Your Message and Make Your Words Matter • Joel's book: The Language of Leadership: How to Engage and Inspire Your Team • Joel's article: “Present Your Data Like a Pro” • Joel's article: “Find the Right Words to Inspire Your Team” • Joel's website: https://www.joelschwartzberg.net — RESOURCES MENTIONED IN THE SHOW — • Software: Grammarly • Video: “WATCH: Michelle Obama's full speech at the Democratic National Convention | 2020 DNC Night 1” • Book: Les Miserables by Victor Hugo See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.