Inbound Academy

Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results! Read the full show notes Episode Markers 1:06 - Dr. Guess’s Background 2:39 - How customer behavior COULD change Post-COVID 5:50 -The Essential Elements of Interaction w/ Customers 9:48 - Why PLANNING is Crucial When Communicating w/ Customers 15:38 - How to plan a useful survey 22:50 - Tools for designing and analyzing surveys 28:16 - tips for new marketers when starting out 32:10 - How to connect w/ Dr. Guess Connect w/ Dr. Guess LinkedIn DrWendyGuess.com "Indigo Tent" Podcast Follow Growth Marketing for Martians on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode! Learn More About Buyer Personas: What is a Buyer Persona? A Guide for Sales How to Build Effective Buyer Personas Follow Growth Marketing for Martians on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility. Follow Sebastian Rusk: Podcast Launch Labs website Facebook Instagram LinkedIn Twitter YouTube Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk! Follow Sebastian Rusk: Podcast Launch Labs website Facebook Instagram LinkedIn Twitter YouTube Podcast Hosting Platforms to Check Out: Anchor Acast Libsyn Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers. Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy. Learn more about inbound marketing with our free web guide. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole. This is your place for marketing news, strategies, and growth all rolled into one! Stories This Month: Burger King Targets At-Home Students Anheuser-Busch Switches Production to Hand Sanitizer Hollywood Comes to the Couch Monthly Poll Pandemic Foods to Try Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started. Hubspot CRM Visual Web Optimizer Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Link to Episode Transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us. Aubrey Marcus binaural beats link Mynoise.net (for white noise) Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Link to Episode Transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. Here are some of the most common challenges that managers face in the modern workplace. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Blogging is dead. At least in the traditional sense. It's not WHAT you're doing. It's HOW you're doing it. Learn how you can improve your blog posts and increase your chances of going viral more often on today’s episode. Read the blog post companion to this podcast Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Link to Episode Transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today’s customer wants to be heard. And surveys or social media likes aren’t enough! A conversational marketing approach can help. Learn about what this strategy is all about and hear our tips on how you can start today! Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Billboards and catalogs don’t reach customers like they used to. Influencers are today’s marketing solution for a digital world. Here’s how you can start working with them. Acuity Ads study on attention spans (Link) Fluvip, a digital platform to find influencers (link) Other top influencer marketing platforms (link) Influencers Recommended By Gaby: Luisito Comunica, a travel and entertainment vlogger: has created his own clothing brand "Rey Palomo" and he is making more money with his personal brand. https://www.entrepreneur.com/video/346297 Yuya, a beauty vlogger has also made a lot of money with her products and also has made good deals with a shampoo brand from Unilever. Matt Navarra- Twitter Matthew Kobach - Twitter Estefanía Cárdenas - "In Marketing as in Love" relationships and similarities between Marketing and love relations. New Podcast Alexis Socco - Linkedin Gaby Castellanos - Instagram La Academia de Marketing Online - Spain podcast (The online Marketing Academy) Social FM- Mexican Podcast about digital media news Josuedric - Gaby's personal designer (Twitter) (Instagram) Follow Gabriela Huerta on social media: Twitter Instagram Facebook LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

So you’ve been given the daunting task of re-doing your company’s website. It’s probably outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. There’s two ways to approach a website redesign. We’ll show you the best option. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! View Episode Transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

SEO companies are everywhere. They promise huge gains in website traffic, social media followers, and increased revenue. Are they worth your money? We’ll give you some insights on today’s episode. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today's sales teams must adapt to remain relevant in the minds of their buyers. Here are four inbound sales tips to help you connect with your prospects. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Including video in your marketing plan can seem like a daunting task. But creating marketing videos doesn’t require thousands of dollars in equipment. In fact, a creative mind, an iPhone, and some basic equipment are all you need to get started. Here’s a complete guide on what to invest in when beginning your video marketing journey. Episode Links: Ulanzi U-Rig Amazon Basics 60 in Tripod Movo VXR10 Universal Cardioid Condenser Video Microphone Ultra Bright LED Video Light Creative Low-Budget Videos: Dollar Shave Club Dick Law Firm Ojai Valley Taxidermy Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

As you invest in publishing content, engaging with sales leads, and tracking marketing efforts, it’s important to keep track of how well every effort is performing. More importantly, you need to see how all your efforts are working together to increase your growth. Using software can help streamline the process. We’ll let you know your best options. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

We’ve reached the end of the year, and 2019 was a big year in marketing - especially in the inbound world. Let’s take a journey through time and take a look at the top stories that shaped our profession and will influence the trends of 2020. Episode Links Peloton Commercial Causes Holiday Uproar Burger King Expertly Trolls McDonald's Ikea Gets Sexy With Their Marketing The Game of Thrones Oreo Campaign The Social Media Brilliance of Twix Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Instagram is where Americans are spending a good chunk of their time nowadays. And why not? Photos, videos, stories, and even live broadcasts provide endless ways to interact with audiences. One publishing trend you should begin using is the “carousel” strategy. We’ll explain how you can hop on in today’s episode! Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Hello from Santo Domingo! We sit down at Mercadexpo 2019 to discuss how the education experience is changing (for the better) for marketing and advertising students. Miami Ad School Director JG Diaz takes time away from the festivities to provide details. Episode Links Mercadexpo 2019 Miami Ad School Punta Cana Iberoamericana University (UNIBE) Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

In 1972 the U.S. Govt passed the Americans With Disabilities Act, a wide-sweeping set of laws aimed at making sure businesses make accommodations for people with disabilities. We have some quick tips on how you can make sure you website meets regulations. That’s next on Inbound Academy! Episode Links YouDescribe.org Equalweb.com Accessibility Widget Broken Link Checker Google Mobile-Friendly Test Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video. Episode Links 5 Benefits of Video Marketing Blog Post Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Jose-Guillermo Diaz is the co-founder/director of the Miami Ad School in Punta Cana, located in the Dominican Republic. His career has included work as a communication designer, a marketing agency owner, and a college professor both at Miami Ad School and the University of Miami. He’s here to talk about his experience in the marketing industry and his current work at the Miami Ad School. Episode Links Miami Ad School Punta Cana Website Instagram Facebook Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out. We have some ideas to make that email clickable for your audience. Episode Links CoSchedule Subject Line Tester Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy! Article Links: Realism: The Key to Gen Z Marketing New England-Based Chain Launches Marijuana-Themed Marketing Campaign Digital Marketing Trends That Can Bring You Closer To Your Customers Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. Today we’ll be talking to the founder and owner of HLC Media Group, Lisa Cavalli. HLC Media Link BeLatina Link Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment. We have some simple tips and tricks to help you live a healthier professional life to be the best you...you can be! Pomodoro Technique Software MacOS - Time Out (Dejal Systems, Inc.) Windows - PomoDoneApp (Pomodonė UAB) Chrome OS - Tomato Timer (Bruno Freitas) Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Personal growth is always important, and developing the right soft skills can have a huge impact on your career. We’ll discuss how to cultivate and showcase them to employers on today’s episode! Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

In a new feature, each month we’re rounding up five stories from the marketing industry you need to know. Also, we're going to a weekly format. We'll see you less - but you'll love the content more! Article Links: Google Proclaims the End of Digital Marketing (Think With Google) Two Large New Studies Discuss the State of Local Marketing (Search Engine Land) Direct-to-Consumer Brands Are Increasing Marketing to Kids (AdAge) New Spiderman Movie a Triumph for Innovative Marketing (Forbes) Marketing & Advertising Professionals Lack Empathy (Campaign) Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Learn about the basics of maximizing your Twitter profile and content on today’s episode!  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Are you using social media to promote your content and share your brand? You should be! But each platform is designed differently, and creating engaging posts to grow your audience is not simple science! Learn about the basics of maximizing your Instagram content on today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Are you using social media to promote your content and share your brand? You should be! But each platform is designed differently, and creating engaging posts to grow your audience is not simple science! Learn about the basics of maximizing your Facebook content on today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

You’re committed to an inbound approach to marketing and sales. Now, you need to build a team to take your organization to new heights. So how can you hire the right members for your team? Stay tuned to find out! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today on Inbound Academy we’re jumping into part 2 of our discussion about aligning your sales and marketing efforts! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next two episodes, so let’s get started with part 1! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our suggestions on today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how to do this on today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Content Compass & Content Audit Download (Google Sheets) Content Compass & Content Audit Download (Microsoft Excel) Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today on Inbound Academy we’re telling you how to get SMART with your content planning. You need a detailed checklist when creating goals for your marketing efforts, and we’ll show you the best way to do it. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Content Compass Download --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive . Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today on Rizen Academy we’ve talked about telling an inspiring story to getting your name out there. So now that you have a story, you have to share it! But good ideas can be hard to come by. So let’s discuss how you can generate content ideas to tell others your story. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today on Rizen Academy we’re going to continue discussing business goals, and how you can set effective short and long-term goals that will deliver results for your company. To do that, we’re are going to show you the "3 Horizons Framework!" Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today on Rizen Academy we’re going to look at the guidelines you should keep in mind when developing an inbound-focused set of goals for your business. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today on Rizen Academy we’re going to examine the SCOPE principal. What is that? Well it’s not a mouthwash marketing plan, so stay tuned to find out more! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Today on Rizen Academy we’re going to introduce you to the flywheel model. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link The Flywheel Model --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. On a regular basis, we’ll be inviting business owners to discuss why they converted to inbound, how it impacted their business, and what advice they have for other companies. Today we’ll be talking to the owner of Alco Windows and Doors, Luis Alvarez. That’s next on Rizen Academy. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support