Let’s talk luxury. The Mazars podcast series about how and why luxury brands are undergoing a business model makeover

Luxury fashion is undergoing countless changes, from innovation to greater sustainability. Amy Smilovic, Founder & Creative Director of New York-based label Tibi, shares her philosophy and views of the sector's future and explains how brands and designers can stay authentic.  Mentioned in this episode: “Surviving Fashion's Summer From Hell” published in the New York Times, 19 September 2020.  “Ditch the catwalk, talk straight with customers: how Tibi is weathering Covid-19” published in the Financial Times, 17 September 2020.  “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. 

Luxury brands are preparing to ride new waves of technology to enhance the customer experience. Irene-Marie Seelig, Co-founder and CEO of Anam XR, an LA-based technology start-up creating virtual immersive brand and e-commerce experiences, shares her expertise on what this new era means for customers and brands alike.   Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. 

How are technology and partnerships working together to keep hard luxury in style all over the world? Antonio Carriero, Chief Digital and Technology Officer, Breitling, offers insights on the areas of digitalisation brands need to embrace.  Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. 

While the Covid-19 pandemic has been a huge challenge for the luxury sector, there are many reasons to be optimistic. Bénédicte Épinay, President and CEO of Comité Colbert, an association that works to promote, protect and develop the French luxury industry, explains how the industry has been embracing trends and innovation.  Mentioned in this episode: “Le luxe français, une valeur sûre dans le monde qui vient” a study by Comité Colbert in partnership with IFOP.  “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. 

Latin America's luxury market is growing. Lina Bustillo, founder of Aureum Coaching, a Latin American luxury specialist, explains the specifics of the market and the role of local luxury brands in preserving cultural heritage.  Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. “Award for Sustainable Luxury in Latin America”, organised by the Center for Studies on Sustainable Luxury in Argentina.

Four generations of consumers are shaping the Chinese luxury market – Dr Julie Laulusa, managing partner of Mazars in China breaks down different customer tastes and trends in one of the world's largest luxury markets.   Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. “Chinese luxury brand consumers — a generational, gender and city-tier analysis” a study by Mazars. 

Materials and production processes are a centrepiece of luxury brands' quest for greater sustainability. Kresse Wesling, co-founder of the luxury brand Elvis & Kresse, shares her expertise on transforming reclaimed materials, and how partnerships and technology can propel sustainable practices.  Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. 

Technologic innovations are key to helping luxury brands update their business model. Pierre-Nicolas Hurstel, CEO of Arianee, the leading NFT platform for the luxury and fashion industries, explains what consumers can expect from blockchain and other technological leaps forward.  Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee.  

New customer cohorts, technology, partnerships, and the race to greater sustainability – Isabelle Massa, partner, and head of luxury at Mazars presents the driving forces behind the luxury business model makeover.  Mentioned in this episode: “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee. 

The Mazars podcast series about how and why luxury brands are undergoing a business model makeover. In each episode, luxury experts discuss what's happening in the sector, including authenticity, circularity, new customer cohorts and retail experiences worth posting about.