Podcasts about Consumer behaviour

Asket is on a mission to slow down fashion, by creating a permanent collection of timeless essentials and rethinking the way we produce, consume, and value clothing. In this episode, Jonatan Ehn, Chief Commercial Officer at Asket, joins us to explore what it means to grow a brand rooted in values without compromising on impact or ambition. Tune in to learn: How Asket balances commercial goals with conscious consumption What's fueling growth without seasonal drops or sales The story behind their Golden Egg-winning campaign, The Timeless Experiment

Today, I'm joined by Damian Lucas, a fractional CMO through Lucas Growth Advisory.Damian shares his journey from being a creative student passionate about graphic design to becoming a strategic marketer obsessed with consumer behaviour and working with some of Australia's best-known Retail brands.In this episode, we dive into the evolution of the Australian retail landscape and why e-commerce was surprisingly slow to gain traction.Damian also shares valuable lessons from his career, including how he utilised this knowledge when his Marketing stopped working in one particular role. How did he diagnose the problem, strip everything back, and rebuild a strategy that worked?And how did he cope with the emotional and stressful rollercoaster that this brought about?Plus, we unpack the power of speaking the language of commerce, from knowing your metrics to understanding what's truly driving revenue and sustainable growth.Looking for practical tips and meaningful insights to understand how to bridge the gap between creativity and commercial success? Then this episode is for you.Episode breakdown:00:00 Introduction and Guest Welcome00:17 Early Career and Creative Pursuits00:59 Transition to Marketing and Education02:07 Retail Marketing and Consumer Behaviour07:31 E-commerce Evolution in Australia16:45 Challenges in Retail and Marketing Strategies24:10 Campaign Strategy and Media Planning24:38 Experimenting with Offers and Competitor Analysis25:42 Budget Constraints and Predictive Planning25:53 Board Presentation and Campaign Adjustments26:43 Achieving Positive Results27:12 Lessons Learned in Marketing27:34 The Importance of Real-World Experience34:03 Consumer Behaviour and Psychology39:41 Marketing Metrics and Business Conversations44:03 Final Reflections and AdviceIf you'd like to connect with Damian:https://www.linkedin.com/in/lucasdamian/I'm Emma Graham, Career Coach, ex-recruiter, here to help you:

Tom BourneTom Bourne is the Creative Director of Select First, a small and highly flexible, full-service PR and marketing agency that's been helping interior and built environment brands stand out for over 25 years. Based in Tunbridge Wells in the southeast of the UK, they work with flooring and interiors clients from the UK and across Europe. Involved in direct marketing, electronic campaigns and traditional PR daily, Tom works with clients on numerous specialised projects, including brochure materials, website development, and integrated communications campaigns I spoke to Tom via Zoom in May 2025 a few days before Clerkenwell Design Week.. In this episode, we discover how Tom developed his skills in the publishing industry.  The importance of authenticity in marketing.  Why manufacturers should take responsibility for the full cycle of their products and their environmental impact.  How informed decisions and understanding definitions helps make sustainable choices. And why, if you really want to understand products, you should go on a factory visit.   LinksSelect First website https://www.selectfirst.com/ LinkedIn Tom https://www.linkedin.com/in/tombournepr/?originalSubdomain=uk Select First https://www.linkedin.com/company/select-first-limited/posts/?feedView=all 1% for the Planethttps://www.onepercentfortheplanet.org The Anti-greenwash charterhttps://antigreenwashcharter.org/ Clerkenwell Design Week-The Gallery Clerkenwellhttps://www.clerkenwelldesignweek.com/exhibitors/gallery   How to be a kick-ass Interior Designer. Come and join us on the Interior Design BA(Hons) course at the University of Plymouth. https://www.plymouth.ac.uk/courses/undergraduate/ba-interior-design Thanks to Dave Clarke from @iamthehow (http://www.iamthehow.com) for production support and invaluable advice in the setting up of this Podcast. Kay Hanson (https://www.instagram.com/kay_v_hanson/) for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth Mark Frith (https://www.markfrith.uk/) for composing the music and all your support and advice along the way. I'd really like to hear feedback on the podcast.  Leave a comment or get in touch via the website or Instagram. Website http://www.multistorythinking.com/contact Instagram https://www.instagram.com/forster_jonathan/ Thanks for listening.  Bye for now Research and collaboration

We have the information we need to make positive change—including implementing reuse systems. So how do we get people to act? Host Brooking Gatewood takes a deep dive into the psychology of normalizing reuse and influencing behavior change with experts Jennifer Carrigan and Katie Patrick. From emphasizing the importance of making reuse the default option, to highlighting the power of gamification and social comparison, they discuss how systemic changes influence individual action.Resources: katiepatrick.comKatie's 4 part podcast series to dig a little deeper TED Talk by Alex Laskey of OPowerClimate Action Design SchoolGrand Canyon ProjectGet involved:Join the Reuse Solutions NetworkSupport Upstream to make sure these stories continue to be heard and the reuse economy continues to grow — thank you!

In this episode of Lives of Tomorrow, WGSN's CEO, Carla Buzasi, and Head of Events and Marketing, Cassandra Napoli, discuss the implications of global trade uncertainty on supply chains, consumer behaviour, and business strategies. They explore how tariffs are affecting pricing, the potential for more sustainable practices in the fashion industr,y and the rise of resale markets. From the impact of marketing during economic volatility to balancing globalisation and localism, learn how to understand consumer emotions and adapt business models to navigate complex changes.

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.   Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.   In part 1 of this LIFTS episode, Matthew and Mo are joined by: Herman Rutgers, Ambassador at EuropeActive Stefan Ludwig, Partner, Leiter Sport Business Gruppe at Deloitte Deutschland Elaine Jobson, CEO and MD of Jetts Australia Conor O'Loughlin, Chief Revenue Officer of ABC Fitness Mike Escobedo, Chief Customer Officer, ABC Fitness   This episode covers: European fitness market growth and trends, highlighting mergers, acquisitions, and membership increases. Consumer behaviour shifts towards hybrid fitness, mental health awareness, and holistic wellness approaches. Deloitte's comprehensive market report revealing key performance indicators and industry insights. Impact of emerging technologies and personalization in fitness experiences. International market expansion strategies and challenges for fitness brands. Future fitness trends focusing on Gen Z and Gen Alpha expectations, technology integration, and comprehensive health solutions.   To learn more about EHFF, click here: https://www.europeactive.eu/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 02:40 Consumer Behaviour and Mental Health 05:33 Deloitte's European Market Report 08:43 Key KPIs and Market Expansion 13:02 Consumer Fragmentation and Market Opportunities 19:01 Supply Side Fragmentation and Innovation 24:24 Jetts Fitness Market Strategy 31:40 Challenges and Opportunities in Franchising 35:41 Member Experience and Future Trends 39:08 ABC Fitness's International Expansion  

In this episode of the DMI podcast, host Will Francis⁠⁠ speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform.Elizabeth's top 3 tips:1. Focus on sponsored products2. Understand and master bid management3. Fit your products to the right relevancyTimestamps0:00:51 - What are Amazon Ads? 0:02:13 - Where do Amazon Ads Appear? 0:03:59 - How are Amazon Ads Unique? 0:10:24 - Order Velocity, Conversions, and Relevancy 0:13:38 - Trend Watching and Product Differentiation 0:23:48 - The Impact of TikTok Shop on Amazon 0:31:47 - The Perception of Amazon-Centric Businesses 0:38:04 - Scaling with Amazon Ads, with metrics like TACOS 0:43:48 - The Interplay of Ads and Organic Growth 0:49:25 - Consumer Behaviour and Search Specificity 0:55:54 - Top Three Tips for Amazon Advertising Beginners -----------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠Join for free today⁠⁠.If you enjoyed this episode, please leave a review so others can find us!

Kleidung schützt uns vor Kälte oder Sonne, aber sie entscheidet auch, was andere Menschen über uns denken. Latisha konnte ihren eigenen Stil lange nicht ausleben, heute blüht sie beim Thema Mode auf. Eine Stylistin hat Tipps, wo wir anfangen können.**********Ihr hört: Gesprächspartnerin: Latisha, hat ihren eigenen Stil gefunden, arbeitet jetzt als Stylistin Gesprächspartnerin: Ina Köhler, Diplom-Modedesignerin, Professorin für Modejournalismus an der Akademie für Mode und Design in Düsseldorf  Gesprächspartnerin: Maren Assmus, Personal Stylist, berät Einzelpersonen und Unternehmen Autor und Host: Przemek Żuk Redaktion: Friederike Seeger, Betti Brecke, Stefan Krombach Producer: Johann Günther**********Quellen:Suganya, M. S., Rajamani, D., & Buvanesweri, L. (2024). Examining the Influence of Fashion on Psychological Well-Being: Investigating the Correlation between Apparel Selections, Self-Confidence, and Mental Health. International Journal of Research and Analytical Reviews (IJRAR), 118-128. Jegham, S., & Bouzaabia, R. (2022). Fashion influencers on Instagram: Determinants and impact of opinion leadership on female millennial followers. Journal of Consumer Behaviour, 21(5), 1002-1017.**********Mehr zum Thema bei Deutschlandfunk Nova:Klamotten statt Aktien: Wenn wir in Mode investieren40.000 Jahre Nähnadel: Die Erfindung der ModeStyle: Wie wir unseren Selbstwert durch Mode stärken **********Den Artikel zum Stück findet ihr hier.**********Ihr könnt uns auch auf diesen Kanälen folgen: TikTok und Instagram .**********Meldet euch!Ihr könnt das Team von Facts & Feelings über WhatsApp erreichen.Uns interessiert: Was beschäftigt euch? Habt ihr ein Thema, über das wir unbedingt in der Sendung und im Podcast sprechen sollen?Schickt uns eine Sprachnachricht oder schreibt uns per 0160-91360852 oder an factsundfeelings@deutschlandradio.de.Wichtig: Wenn ihr diese Nummer speichert und uns eine Nachricht schickt, akzeptiert ihr unsere Regeln zum Datenschutz und bei WhatsApp die Datenschutzrichtlinien von WhatsApp.

What does a brand crisis look like? In an ever-changing industry, anything can happen, so it helps to be prepared for whatever, whenever. So that's why we sat down with CMO of Packserv Australia, Julia Casey, to chat about how businesses can effectively manage their brand to prepare for, and rise from, a brand crisis. This episode covers... What can cause a brand crisis?What businesses have risen from a brand crisis, and how did they do it?What does proactive crisis management look like?Marketing's role in crisis management About Julia... Julia brings over 20 years of experience in senior marketing roles, leading global teams across manufacturing, data management, and logistics. As the CMO of Packserv, she specialises in brand differentiation and positioning in highly competitive markets. Her expertise in driving business growth has earned her multiple marketing awards. Julia is currently completing a PhD at Macquarie University and holds a Master of Research (High Distinction), a Bachelor of Business Studies (Marketing), and a Bachelor of Health Science. She is also a published author in the Journal of Consumer Behaviour. Resources mentioned in this episode: 18 Minutes - Peter BregmanGreg KihlstromSeth Godin _________________

Rory Bosman joined Clarence Ford on air to explain why Black Friday to Cyber Monday remains the most powerful retail window of the year for SA. See omnystudio.com/listener for privacy information.

John Maytham is joined by Dr. Nicole Cocolas, Lecturer in Transport Management at The University of Surrey, to explore the challenges and opportunities in making travel more sustainable. See omnystudio.com/listener for privacy information.

The idea that technology may be able to directly capture and control our thoughts is both fascinating and scary. But this type of technology has been around and is continues to be developed for a variety of applications. In this episode, we speak to Dr. Susan Boehnke about brain computer interfaces and neuromarketing. We dive into the ethical implications of brain-computer interface (BCI) applications—are these technologies enhancing human potential or invading our privacy? We also unpack how the media's portrayal of BCIs often exaggerates their capabilities, contrasting it with their real-world use. Plus, we explore neuromarketing: the fascinating history of how companies use brain data to influence your choices and shape marketing strategies. Don't miss this eye-opening conversation! Susan Boehnke completed a PhD in Neuroscience (2002) at Dalhousie University as a Killam Scholar using psychophysical and neurophysiological approaches to examine spatial processing in the auditory system. She then completed a postdoctoral fellowship in primate visual and oculomotor neurophysiology with Prof. Doug Munoz at Queen's Univ. In collaboration with Profs. Munoz and De Felice (Brazil), she took a lead role in the creation and validation of one of the first non-human primate (NHP) models of Alzheimer's disease using behavioural, neurophysiological, neuroimaging, and molecular approaches. She led development of the first NHP biobank in Canada, and the establishment of normative values of fluid biomarkers of neurodegeneration in macaques. During COVID, her team used the NHP facility at Queen's to explore the effect of social enrichment and isolation on the brain. In response to recent explosion of interest in neurotechnology, such as brain computer interfaces, she has now turned her attention to creating a micro-credential program in neurotechnology (https://neurotechmicrocreds.com/) and exploring ethical issues related to neurotech. She is also the lead of the Training Committee for Connected Minds: Neural and Machine Systems for a Healthy, Just Society, a large Canada First Research Excellence Fund (CFREF) program between York and Queen's Universities. This episode is sponsored by the Connected Minds program. Connected Minds, funded by the Canadian First Research Excellence Fund, is a 7-year collaborative program between York University and Queen's University that focuses on interdisciplinary, ethical, and socially responsible research and technology development. The program offers funding for trainees, researchers, and artists. To learn more and get involved, visit the Connected Minds website. Website: https://www.yorku.ca/research/connected-minds/ Authors: Deanne Pinto, Eve Racette Email: thinktwicepodcast@outlook.com Instagram: @thinktwice_podcast LinkedIN: Think Twice Podcast Patreon: https://www.patreon.com/ThinkTwicePodcast Disclaimer: Think Twice is a podcast for general information and entertainment purposes only. The content discussed in the episodes does not reflect the views of the podcast committee members or any institution they are affiliated with. The use of the information presented in this podcast is at the user's own risk and is not intended to replace professional healthcare services.

Send us a textIn this fascinating discussion, Marcus talks with Philippe Assouline, an expert in behavioural marketing and consumer psychology, and the founder of propelloriq, a boutique strategy consultancy firm working with leading companies globally.Philippe's intriguing journey started with a career in computer science, and then law to PhD studies in mass psychology and data to now working with some of the world's leading brands to help them better understand the emotional landscapes of consumer behaviour and develop their emotional and marketing strategies. The discussion includes a fascinating lens on how evolutionary biology and neuroscience can influence consumer buying decisions and help companies thrive in an increasingly complex world.We discuss the ever-evolving landscape of identity, stereotypes and the challenge of globalisation. The conversation sheds light on the psychological dynamics of belonging and how digitalisation is challenging the long-standing norms, offering both obstacles and opportunities for brands to connect and prosper. We talk about the human obsession with logic and whether this is holding us back! And we delve into the tension between group conformity and cultural exploration, revealing how brands can harness these instincts to foster genuine connections and societal growth. Philippe shares valuable insights into emotional branding strategies, particularly in the volatile post-COVID era, where brands are tasked with providing not just products but also identity, belonging, purpose and comfort to their consumers.We also talk about how B2B and B2C buying behaviour is more closely aligned than ever before, and why the power of storytelling and emotional connection is so important in B2B too! Philippe emphasises the significance of building trust and authenticity, especially in times of crisis and uncertainty, and how your business can do so. Philippe explains how by better understanding the emotional drivers of their audiences, companies can navigate challenges more effectively, turning obstacles into opportunities for growth and trust-building. The episode concludes with a compelling exploration of generational shifts in marketing, highlighting the unique worldview of Gen-Z and the importance of empathy and emotional resonance in crafting successful branding strategies.Contact Philippe Assouline: info@propelloriq.comWebsite: propelloriq.comListen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Leaders Summit 1 April '25, Valencia, Spain FuturePrint TECH: Packaging & Labels 2-3 April '25, Valencia, SpainFuturePrint TECH: Industrial Print: 22-23 October '25, Munich, Germany

Feeling overwhelmed by challenges? Welcome to the Women in Leadership Podcast! I'm Annemarie Cross, and I'm so excited to share this space where we support and empower women to overcome challenges and celebrate their successes. In today's episode, Turning Challenges into Growth and Celebrating Your Journey, I'm joined by the incredible Amy Yip. Amy is a mental fitness executive coach, keynote speaker, TEDx presenter, and author who believes that mindset—not circumstances—is the key to happiness and success. Amy's story is truly inspiring. She went from leading global teams at Google to following her passion for coaching and volunteering in Ghana, only to face unexpected detours during the pandemic. We'll talk about how she navigated those challenges, the importance of celebrating small victories, and practical tools like journaling and walking to manage life's overwhelm. I can't wait for you to hear Amy's story and the powerful lessons she has to offer. Let's get started! Here are 3 key takeaways from this powerful episode: Mindset Over Circumstances: Amy Yip shares her powerful belief that our mindset plays a crucial role in navigating life's challenges. She offers practical exercises like drawing a lifeline to reflect on life's highs and lows, emphasizing the importance of trusting that positive shifts will follow tough times. Courageous Conversations: Fear often hinders our ability to communicate effectively. Amy presents the concept of "courageous conversations," urging us to engage in honest dialogues without preconceived notions. This approach has the potential to significantly improve our relationships both personally and professionally. Celebrate Your Wins: Amy opens up about the struggle to celebrate successes due to societal and familial expectations. She underscores the significance of acknowledging small victories, which can lead to reduced stress, enhanced joy, and improved physical health. Contact Amy: Website: https://amyyipcoaching.com/ Linked In: in/amycyip Instagram: @amyyipcoaching A Personal Message from Annemarie Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that'll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate; Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what's MOST important and/or no longer relevant; The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap; Three Podcast Profit Models that'll help you nurture listeners into leads and into paying customers, step-by-step. Go to: www.PodcastingWithPurpose.com/Masterclass YOUR SAY: What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We'd love to hear from you! Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore research showing how consumer behavior has evolved, examining whether value-driven choices truly impact purchasing decisions.Topics covered: [01:00] "Evolution and Trends in Consumer Behavior"[02:35] Eight major themes in consumer research[03:15] The rise of consumer neuroscience[04:00] How sustainable consumption drives research[05:30] Values versus price sensitivity[07:15] Reality of consumer purchasing decisions  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Lim, W. M., Kumar, S., Pandey, N., Verma, D., & Kumar, D. (2023). Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour. Journal of Consumer Behaviour, 22(1), 217–232. https://doi.org/10.1002/cb.2118  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode, the hosts discuss the recent earnings reports of CrowdStrike, Bath and Body Works, and Abercrombie and Fitch. They analyse the recovery of CrowdStrike after a significant outage, the positive market reaction to Bath and Body Works' earnings, and the brand revival of Abercrombie and Fitch. The conversation also touches on consumer behaviour trends, the importance of earnings guidance, and the challenges faced by brands in adapting to changing market conditions.

“And there's an assumption or a label based on how far away the channel is from the point of purchase. Right? If it's near the till, it's conversion. If it's away from the till, it's brand building. Sitting on your couch is brand-building; if you're in a shop, it's conversion. “ Dean Harris, Head of Co-op Media NetworkIn this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton sits down with Dean Harris, Head of Co-op Media Network, to explore the fast-evolving world of retail media. They discuss the neuroscience behind consumer behaviour, the evolution of advertising frameworks, and Co-op's unique approach to measuring impact beyond immediate sales. Dean shares insights on leveraging retail media for brand differentiation and explains how Co-op's model sets it apart. They also delve into the future of AI in retail media, the challenges of upper-funnel advertising, and the leadership qualities required to thrive in this dynamic industry.Here are some key talking points from the episode:Resetting the Advertising AssumptionsMarketing as a ScienceChallenging Media Channel AssumptionsRetail Media and Consumer BehaviourBrand Differentiation and Advertising StrategyFuture of Co-op Media NetworkIncrementality and Industry StandardsThe Role of AI in Retail MediaLeadership Qualities in Retail MediaDean Harris is a dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets. Starting his career in advertising at McCann Erickson, he managed global B2B client portfolios before transitioning to Co-op, where he has spent over a decade enhancing grocery and life services performance. Dean drives growth as Head of Co-op Media Network by leveraging convenience shopping insights and first-party data. Additionally, as Co-op's Enterprise Data Owner, he ensures customer data is handled responsibly.Support the show

Dive into Corin Bell's inspiring journey! In this episode, we explore her path from studying Politics and Philosophy in Stockport to tackling food sustainability through her innovative catering business. Corin shares insights on food waste, community impact, and her mission for fairness in food systems. Tune in to discover how she's driving change for a more sustainable future! Corin Bell's Background Corin grew up in Stockport before moving to Manchester for university, where she studied Politics and Philosophy. This academic path was driven by her interest in understanding how systems work. As the first in her family to attend university, she felt nervous but ultimately valued the freedom and opportunities her experience provided, despite studying a subject she considered vocationally useless. Career Journey After university, Corin worked in the public sector, primarily with Manchester City Council, focusing on homelessness and environmental projects. However, she left her job following significant budget cuts after the 2010 election, which greatly affected local authority funding. Exploration of Food Systems Corin's transition into food-related projects stemmed from personal interest rather than a specific career plan. Her work has involved addressing food poverty and sustainability, ultimately leading her to explore the interconnectedness of food systems. Real Junk Food Project Inspired by the Real Junk Food Project in Leeds, Corin and friends launched a similar initiative in Manchester in 2015, aiming to utilise surplus food. They began with pop-up supper clubs offering meals on a pay-as-you-feel basis, though they soon encountered challenges. Challenges with the Pay-as-You-Feel Model Corin highlighted the complexities of the pay-as-you-feel model, including inconsistent income and sustainability issues. To stabilise finances, the decision was made to shift to a catering business with set prices while still supporting community initiatives. Current Work Today, Corin runs a catering business that prioritises reducing food waste and using locally sourced, sustainably produced ingredients. This venture supports community initiatives by providing meals and grocery parcels to those in need, including refugees and low-income families. The catering business, including a café and bar at the People's History Museum, aims to balance commercial activities with community support, demonstrating viable solutions to food system problems while ensuring stable employment for staff. Food Waste Issues Corin emphasised that food waste often occurs not due to spoilage but because it's economically unfeasible to keep surplus food. Businesses may find it cheaper to dispose of excess than to sell it, especially when the food is still edible. Additionally, significant waste happens pre-farm gate, as many farmers opt not to harvest produce that won't sell, contributing to nutritional waste. Retailers often prefer produce with longer shelf lives, leading to the discarding of fresh items that are perfectly ripe but can't be guaranteed to sell. Corin also noted that best before dates are often arbitrary, citing examples like Himalayan sea salt, which can last indefinitely. Community-Centric Business Corin believes in the importance of local businesses over scaling for growth, as local enterprises keep wealth within the community and promote sustainability. She advocates for replicating successful models instead of aggressive expansion to maintain community ties and reduce waste while fostering local entrepreneurship. Consumer Behaviour and Happiness The discussion highlighted the modern consumer culture's focus on constant consumption, which can lead to dissatisfaction. Corin emphasised the need for individuals to find ways to contribute to society meaningfully, especially as younger generations often feel disconnected. She pointed out that true happiness and fulfilment come from personal satisfaction rather than the relentless pursuit of growth or profit. Philosophy and Values Corin underscores the significance of having a philosophical foundation and strong values. Without this grounding, individuals risk becoming mindless consumers, lacking depth and perspective. She calls for systemic change, emphasising that current systems are not designed to support individual happiness and collective well-being. Social Media and Communication Corin discussed the challenges of communication in a visually dominated world, expressing a preference for deeper discussions over memes and quick visuals. Sustainable Living and Political Reform Passionate about sustainable food practices, Corin believes in the need for a fair society and the necessity of shifting agricultural policies towards sustainability, such as reducing red meat consumption. She critiques the government's inability to enact these changes due to political unpopularity, advocating for proportional representation and values-based governance. Balance of Love and Hard Work Corin recognises that success comes from a blend of love and hard work. She acknowledges that unexpected opportunities can alter one's career path. Resources for Learning To promote sustainable living, Corin recommends resources like ethicalconsumer.org for consumers interested in making informed choices. She also suggests staying updated through organisations like Sustain, which advocate for sustainable food systems and policies. Definition of Inspiration For Corin, inspiration is about "lighting a fire," creating energy and motivation within oneself. Looking to the future, she aspires to foster fairness and accountability in the world, advocating for corporate responsibility and empowerment for those who have faced adversity.  Resources:        

Wealthion's Andrew Brill sits down with Variant Perception's CEO, Tian Yang, to unpack his intriguing concept of a “Schrödinger's Recession,” where the U.S. economy continues growing despite traditional recessionary signals flashing red. Tian also explains why the Fed's preemptive rate cuts were the right move and how resilient household balance sheets have helped the economy avoid a downturn. He also discusses China's economic struggles, recent stimulus measures, and why the latest Chinese market rally may be short-lived. Are these factors enough to keep the U.S. on track for a soft landing? Investment Concerns? Get a free portfolio review with Wealthion's endorsed financial advisors at https://bit.ly/4dVbptU Chapters: 00:58 - Tian Yang's Approach to Macro & US Economic Outlook 04:27 - Schrödinger's Recession Explained 06:16 - Why Haven't We Entered a Recession? 10:46 - Consumer Behaviour & The Fed's Preemptive Rate Cuts: A Smart Move? 16:04 - Soft Landing: Are We Already There? 18:27 - Was the Fed's Rate Cut Enough? 22:56 - Another Fed Rate Cut in November? 25:42 - Bond Market Signals and Yield Curve Inversion 28:32 - Should You Invest in Bonds Now? 33:06 - China's Economic Struggles & Global Impact 37:20 - China's Stimulus: Not Enough? 39:08 - Trading the Chinese Market Rally 42:08 - Gold and Commodities: Time to Invest? Connect with us online: Website: https://www.wealthion.com X: https://www.x.com/wealthion Instagram: https://www.instagram.com/wealthionofficial/ LinkedIn: https://www.linkedin.com/company/wealthion/ #Wealthion #Wealth #Economy #SchrodingersRecession #FedRateCuts #USEconomy #TianYang #ChinaEconomy #China #GlobalMarkets #SoftLanding #Investing #Finance #Recession #MarketTrends #EconomicOutlook #Money #Bonds #Gold Learn more about your ad choices. Visit megaphone.fm/adchoices

At Home with the Poor: Consumer Behaviour and Material Culture in England, c.1650-1850 (Manchester UP, 2024) by Dr. Joseph Harley opens the doors to the homes of the forgotten poor and traces the goods they owned before, during and after the industrial revolution (c. 1650-1850). Using a vast and diverse range of sources, it gets to the very heart of what it meant to be 'poor' by examining the homes of the impoverished and mapping how numerous household goods became more widespread. As the book argues, poverty did not necessarily equate to owning very little and living in squalor. In fact, its novel findings show that most of the poor strove to improve their domestic spheres and that their demand for goods was so great that it was a driving force of the industrial revolution. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

At Home with the Poor: Consumer Behaviour and Material Culture in England, c.1650-1850 (Manchester UP, 2024) by Dr. Joseph Harley opens the doors to the homes of the forgotten poor and traces the goods they owned before, during and after the industrial revolution (c. 1650-1850). Using a vast and diverse range of sources, it gets to the very heart of what it meant to be 'poor' by examining the homes of the impoverished and mapping how numerous household goods became more widespread. As the book argues, poverty did not necessarily equate to owning very little and living in squalor. In fact, its novel findings show that most of the poor strove to improve their domestic spheres and that their demand for goods was so great that it was a driving force of the industrial revolution. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

At Home with the Poor: Consumer Behaviour and Material Culture in England, c.1650-1850 (Manchester UP, 2024) by Dr. Joseph Harley opens the doors to the homes of the forgotten poor and traces the goods they owned before, during and after the industrial revolution (c. 1650-1850). Using a vast and diverse range of sources, it gets to the very heart of what it meant to be 'poor' by examining the homes of the impoverished and mapping how numerous household goods became more widespread. As the book argues, poverty did not necessarily equate to owning very little and living in squalor. In fact, its novel findings show that most of the poor strove to improve their domestic spheres and that their demand for goods was so great that it was a driving force of the industrial revolution. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

At Home with the Poor: Consumer Behaviour and Material Culture in England, c.1650-1850 (Manchester UP, 2024) by Dr. Joseph Harley opens the doors to the homes of the forgotten poor and traces the goods they owned before, during and after the industrial revolution (c. 1650-1850). Using a vast and diverse range of sources, it gets to the very heart of what it meant to be 'poor' by examining the homes of the impoverished and mapping how numerous household goods became more widespread. As the book argues, poverty did not necessarily equate to owning very little and living in squalor. In fact, its novel findings show that most of the poor strove to improve their domestic spheres and that their demand for goods was so great that it was a driving force of the industrial revolution. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

At Home with the Poor: Consumer Behaviour and Material Culture in England, c.1650-1850 (Manchester UP, 2024) by Dr. Joseph Harley opens the doors to the homes of the forgotten poor and traces the goods they owned before, during and after the industrial revolution (c. 1650-1850). Using a vast and diverse range of sources, it gets to the very heart of what it meant to be 'poor' by examining the homes of the impoverished and mapping how numerous household goods became more widespread. As the book argues, poverty did not necessarily equate to owning very little and living in squalor. In fact, its novel findings show that most of the poor strove to improve their domestic spheres and that their demand for goods was so great that it was a driving force of the industrial revolution. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/european-studies

At Home with the Poor: Consumer Behaviour and Material Culture in England, c.1650-1850 (Manchester UP, 2024) by Dr. Joseph Harley opens the doors to the homes of the forgotten poor and traces the goods they owned before, during and after the industrial revolution (c. 1650-1850). Using a vast and diverse range of sources, it gets to the very heart of what it meant to be 'poor' by examining the homes of the impoverished and mapping how numerous household goods became more widespread. As the book argues, poverty did not necessarily equate to owning very little and living in squalor. In fact, its novel findings show that most of the poor strove to improve their domestic spheres and that their demand for goods was so great that it was a driving force of the industrial revolution. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices

At Home with the Poor: Consumer Behaviour and Material Culture in England, c.1650-1850 (Manchester UP, 2024) by Dr. Joseph Harley opens the doors to the homes of the forgotten poor and traces the goods they owned before, during and after the industrial revolution (c. 1650-1850). Using a vast and diverse range of sources, it gets to the very heart of what it meant to be 'poor' by examining the homes of the impoverished and mapping how numerous household goods became more widespread. As the book argues, poverty did not necessarily equate to owning very little and living in squalor. In fact, its novel findings show that most of the poor strove to improve their domestic spheres and that their demand for goods was so great that it was a driving force of the industrial revolution. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/british-studies

Australia loves big box retailers, but Decathlon is taking a different stance to try and grow its influence Down Under.See omnystudio.com/listener for privacy information.

When was the last time you reviewed your target audience? When was the last time you sat down and took a look at who they are, what their desires are, and how you can reach them? Need to do it again? Because remember, this is not a “set and forget” thing. We have the perfect marketing expert to share more about the psychology of marketing and how to understand consumer behaviour. Join me as I chat with Jennifer Sutton to bring you great insights into two marketing brains to help your small business connect with your audience and build more trust. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @brightcomarketers.  ⁠⁠⁠⁠ ✨⁠⁠⁠Want to learn our signature framework to help with content strategy? Take our FREE workshop⁠⁠⁠✨⁠ ⁠ KEY EPISODE TAKEAWAYS

I am thrilled to bring you the latest episode of the Women in Leadership Podcast: "How to Win the War on Talent". This episode features an enlightening conversation with the insightful Chandell Labbozzetta, a best-selling author and leadership strategist. We'll talk about transformational versus transactional leadership, highlighting the importance of self-awareness, quality questions, and collaborative empowerment in building high-performing teams. They discuss the significance of psychological safety, transparent career pathways, and continuous personal and professional growth. Chandell also offers valuable insights into leveraging fulfillment, purpose, and emotional connections to attract and retain top talent across all generations. Be sure to listen through to the end for details on downloading Chandell's book "Confident Closing" and other resources to elevate your leadership journey. Join us as we explore the dynamics of effective leadership and how to inspire the leaders of tomorrow. Here are 3 key takeaways from this powerful episode: Self-Leadership as the Foundation: Chandell underscores that leading oneself effectively is the key to influencing others and achieving transactional success. This starts with self-respect and asking quality questions to take ownership. Transformative Delegation: Adopting the "see 1, do 1, teach 1" method can significantly improve delegation and coaching within teams. This approach ensures that team members are not just handed tasks but are empowered and trained to achieve their goals. Creating Psychological Safety: Building a workplace culture that fosters trust, engagement, and psychological safety is crucial. This environment allows employees to grow without fear of reprimands for mistakes, leading to increased productivity and innovation.   RESOURCES:   3 Stages of the Customer Journey Podcast Episode   Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Contact Chandell: Website: www.lifepuzzle.com.au Linked In: @in/chandelllabbozzetta Instagram: @chandell.labbozzetta Email: chandell@lifepuzzle.com.au  A Personal Message from Annemarie Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform too so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that'll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate; Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what's MOST important and/or no longer relevant; The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap; Three Podcast Profit Models that'll help you nurture listeners into leads and into paying customers, step-by-step. Go to: www.PodcastingWithPurpose.com/Masterclass YOUR SAY: What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We'd love to hear from you! Please leave your comment in the box below and remember to share and like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it. Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 328 - Kate is a global thought-leader in business futurism and CEO of GDR - Creative Intelligence which is renowned for blending big picture context with insights from industry experts to predict the impact of new technologies and consumer behaviours on commerce.In this extended episode, we discuss pressing retail and business trends, the impact of global macro forces on retail, sustainable practices, and the challenges of profitability amidst de-globalisation. Kate emphasises experiential retail, evolving consumer behaviour, and the necessity for businesses to adapt to demographic and economic shifts. We also addresses the rise in retail theft and its economic impacts, housing challenges, and the future role of empathic AI in transforming consumer interactions and societal structures. Chapters:00:00 BWB with Kate Ancketill01:21 Understanding Macro Forces and Trends02:01 Consulting for Billion-Dollar Corporations02:33 The Impact of AI and Future Technologies06:37 Concerns Keeping Business Leaders Awake13:23 The End of Mass Consumption14:39 Sustainability and the Circular Economy32:21 Reviving the High Street44:08 The Decline of Department Stores45:07 The Rise of Experiential Retail45:39 Selfridges: A Case Study48:31 The Role of Social Media in Modern Retail52:30 The Impact of AI on Retail01:01:56 The Complexities of U.S. Expansion01:11:33 Economic Challenges and Consumer Behaviour01:13:20 Retail Theft and Its Consequences01:14:25 Retail Crime and Its Impact on Society01:16:41 Housing Market Challenges and Solutions01:19:41 The Decline in Birth Rates and Its Implications01:22:00 Kate's Bullshit in Business01:25:04 Quickfire Round - Get To Know Kate01:36:13 The Future of AI and Its Potential01:46:19 Wrap Upbusinesswithoutbullshit.meWatch us on YouTubeFollow us:InstagramTikTokLinkedinTwitterIf you'd like to be on the show, get in contact - mail@businesswithoutbullshit.meBWB is powered by Oury Clark

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal  ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences.  But in the real world, this is often not the case.  The Consumer Behaviour Book combines elements of economics and psychology to help you understand how and why consumers behave the way they do. Using behavioral economics as the foundation, the author explains the anomalies in consumer choices and what influences human behavior, preferences, and decision-making.   Often the case, emotional as well as economic factors play a vital role in consumer behavior.  Therefore, behavioral economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. ABOUT THE AUTHOR: Anthony “Tas” Tasgal is a man of many lanyards: trainer, author, TEDx speaker, brand and communications strategist, and lecturer.  His area of expertise includes storytelling, insights, and behavioral economics.  He is a Course Director for several organizations including the Chartered Institute of Marketing, the Market Research Society, and the Institute of Internal Communication, and he runs The Guardian masterclass on “Harnessing The Power Of Storytelling.”  He is the author of several books including the award-winning The Storytelling Book: Finding the Golden Thread in Your Communications, and The Insight Book: Enhancing Your Creativity By Learning To See Things Differently which was featured on episode 448 of The Marketing Book Podcast in 2023. And, interesting fact – he is the last British author who will be interviewed on The Marketing Book Podcast. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/consumer-behaviour-book-tasgal

Welcome to another empowering episode of the Women in Leadership Podcast! Today, we're diving deep into the essential elements of intentional networking, community-building, and the power of personal branding in business. In this episode, Pamela shares invaluable insights from her experience as the CEO of Total Image Group. She highlights the significance of reflection, constant refinement, and the evolution of business practices over time. Together, we explore Total Image Group's unique approach to integrating brand values into uniforms and creating versatile capsule wardrobes for working women. Entrepreneurship and leadership traits will be under the spotlight as we delve into whether these can be taught or if they are innate qualities. Pamela shares her personal growth journey, emphasizing the importance of stepping out of comfort zones and learning from discomfort to achieve business success. Networking, often a daunting task, is broken down into practical strategies by Pamela, who shares her initial challenges and subsequent triumphs in building a robust network. Learn how to shift your mindset from immediate sales to forming lasting connections that open doors for future opportunities. Join us as we uncover the power of reflection, self-belief, and the significance of sharing stories. This episode is packed with actionable insights and strategies to elevate your personal and professional growth. Don't miss out on the wisdom shared by these leading women in business! RESOURCES:   3 Stages of the Customer Journey Podcast Episode   Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Contact Pamela: Website: www.totalimagegroup.com.au  Linked In: @/in/pamela-jabbour Instagram: @pamjabbour/ Email: pamela@totalimagegroup.com.au  A Personal Message from Annemarie Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that'll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate; Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what's MOST important and/or no longer relevant; The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap; Three Podcast Profit Models that'll help you nurture listeners into leads and into paying customers, step-by-step. Go to: www.PodcastingWithPurpose.com/Masterclass YOUR SAY: What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We'd love to hear from you! Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it. Learn more about your ad choices. Visit megaphone.fm/adchoices

In our latest episode of the Women in Leadership Podcast, I'm thrilled to have Karen Grosz, creator of Canvas Creek Team Building and the author of Quiet Leadership, joins me to talk about the essence of true leadership, overcoming personal and professional challenges, and the power of positive self-description Karen shares an inspiring personal anecdote and discusses the significance of identifying one's passion and desires. She addresses rebounding from failures, introspection, and supporting oneself during times of change. From navigating personal and professional upheavals during the COVID-19 pandemic to overcoming high school insecurities, Karen's story is a powerful testament to resilience and self-discovery Let's transform the way we lead by embracing our true potential and supporting each other on this journey. Here are 3 key takeaways from this powerful episode: Challenge the Status Quo: True leaders have a unique perspective and aren't afraid to question the norm. Find mentors who align with your approach and style. Embrace Failure: Viewing failure as a transparent learning process helps not only in personal growth but also in empowering others. Karen's journey exemplifies resilience and the power of rebounding. Define Personal Goals: Especially for women, it's crucial to prioritize your passions and desires. Dropping negative self-descriptions and focusing on positive attributes can pave the way to clear, intentional goal-setting. RESOURCES:   3 Stages of the Customer Journey Podcast Episode   Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Contact Karen: Website: canvascreekteams.com  Linked In: in/karen-grosz/ Instagram: @canvascreekkarengrosz  Email: Karend144@gmail.com   A Personal Message from Annemarie Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that'll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate; Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what's MOST important and/or no longer relevant; The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap; Three Podcast Profit Models that'll help you nurture listeners into leads and into paying customers, step-by-step. Go to: www.PodcastingWithPurpose.com/Masterclass YOUR SAY: What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We'd love to hear from you! Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Series FourThis episode of The New Abnormal podcast features Falk Fuhrmann, Executive Director at Shanghai HuiLue Business Consulting Co, and Visiting Professor teaching International Brand Communication & Innovation, Consumer Behaviour & Insights, at the China Academy of Art in Hangzhou.He also is an award-winning creative strategist with more than 20 years of experience, who led the strategic planning department of TBWA when they opened their Berlin office. Later as head of strategy with DDB, he developed & championed the agency's philosophy of creative business solutions. For nearly a decade, Falk led strategy development for P&G in CEMEA, APAC & Greater China. So, we discuss all of the above in this fascinating discussion, which naturally takes in Daoism and Confucianism. Re: the former (and perhaps the latter) we had to struggle our way through some loud building activity in the background during some of this recording, so please channel your inner-harmony at those stages!

What does it take to make your mark at the Cannes Lions festival? We asked our experts who attended the 2024 Cannes Lions to share trends and observations from their experience on the ground along the famed croisette. Live from an event in frog's London studio, we get a glimpse at the brands, campaigns and activations that made the biggest splash at 2024's premier global festival for creativity. Our guests: Kate Dale, Director of Marketing, Sport England; Bhavesh Unadkat, VP of Brand, Content and Marketing at frog UK; Sharon Jiggins, Managing Director, 23red; Tristan Cavanagh, Creative Director, 23redBrought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK) Visit the episode page for links to videos featured in this episode. (https://www.frog.co/designmind/design-mind-frogcast-ep-48-live-from-london-cannes-unwrapped)Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

Are money issues the only reason that people like to buy cheap things? Is there any possible negative side or danger linked to always putting low prices first and not - considering other things like quality or ethical aspects? In what way do people mostly learn about discounts, sales, or bargains? Could the chase for low prices become an obsession or addiction for some people? Tune in and have a great day! - Book a class with Rory here: https://successwithielts.com/rory Transcript: https://telegra.ph/Part-3-Consumer-behaviour-06-13 Find an IELTS Speaking Partner: https://links.successwithielts.com/ieltspartner Our social media: https://linktr.ee/successwithielts © 2024 Podcourses Learn more about your ad choices. Visit megaphone.fm/adchoices

In 1986 in Gateshead the MetroCentre opened on the site of a former power station. Laurie Taylor talks to Emma Casey, Reader in Sociology at the University of York about a new study which charts the history and the impact of this mall which created space for more than 300 shops. They're joined by Katie Appleford, Senior Lecturer in Consumer Behaviour at University for the Creative Arts, London and researcher into UK mothers' shopping habits post-COVID. Has the promise of shopping, as represented by the Metro Centre, faltered in the wake of the pandemic?Producer: Jayne Egerton

Ain't no secret that there has been a lotta shifts in the online business space the last couple of months. I was recently invited one a great conversation on a podcast where I joined a few other incredible online business owners in discussing the shifts we're seeing, what's working, what's not working, and also how we've navigating through this interesting moment in online business.   So I thought I would do a separate episode here to share my biggest insights shared on the episode with y'all here!   If you want to catch that group episode, where I along with Denise Duffield Thomas, Tina Tower, Kate McGibbin, Annie Gichuru and Kerry Rowett chatted, you can do so here.   ___   PSST. I am running a free live masterclass next week, on the 5 secrets to create more visibility and sales through content. It's gonna be an epic 60 mins. Join us here www.wordfettigroup.com/livemasterclass  

Healing and growth are journeys. Every step you take is a step towards a brighter future. We are thrilled to share with you the latest episode of the Women in Leadership Podcast. In this insightful episode, we sit down with the inspiring Ingeborg Mooiweer to unpack her incredible journey of overcoming challenges and turning them into opportunities for empowerment and growth. Ingeborg Mooiweer is more than a guest; she's a beacon of hope for many who have faced similar trials. Her story starts with a tumultuous childhood marked by her parents' divorce and psychological abuse from her narcissistic mother. Nevertheless, she soared in her professional life, achieving significant success in the luxury hotel industry. Now, she turns her experiences into a mission to guide others through their traumas and challenges, using a unique blend of artistic insight and strategic acumen. Join us in this inspiring conversation as Ingeborg Mooiweer offers hope, guidance, and practical advice on overcoming trauma and reclaiming your inherent strength. Here are 3 key takeaways from this powerful episode: Impact of Early Experiences: Ingeborg shared how childhood traumas, such as codependency and people-pleasing, not only affect adult relationships but can also lead to physical health issues like high cortisol levels and disease. Importance of Therapy and Healing: Connecting with your inner child and taking baby steps are crucial for rebuilding your identity and learning to trust yourself again. Therapy plays a pivotal role in this journey of self-discovery and empowerment. Recognizing and Avoiding Toxic Relationships: Many of us tend to attract individuals with toxic tendencies due to past familiars. Trusting your instincts, setting boundaries, and surrounding yourself with trustworthy individuals are essential steps toward protecting your well-being and fostering personal growth. Contact Ingeborg: Website: www.metamindbreakthrough.com  Linked In: /in/ingeborgmooiweer-business-en-personal-relationship-alchemist Instagram: @ingeborg_mooiweer Email: Ingeborg.mooiweer@gmail.com   A Personal Message from Annemarie Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that'll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate; Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what's MOST important and/or no longer relevant; The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap; Three Podcast Profit Models that'll help you nurture listeners into leads and into paying customers, step-by-step. Go to: www.PodcastingWithPurpose.com/Masterclass YOUR SAY: What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We'd love to hear from you! Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we're joined by Professor Sara Rosengren from the Stockholm School of Economics. Discover the significant shifts in retail driven by digital innovations and sustainability. Sara shares how digital platforms and influencers are reshaping consumer interactions and what retailers must do to stay connected and relevant in this fragmented landscape. We also debunk common myths about consumer behaviour that retailers often believe, providing insights into the real drivers behind consumer decisions. Tune in to gain actionable insights on adapting to consumer behaviour changes and leveraging influencer dynamics to maintain a competitive edge.

As we stride forward in our leadership journeys, the significance of each step, no matter how small, can't be overstressed. Today's episode provides a treasure trove of insights that are perfect for anyone looking to bolster their resilience and reignite their purpose in both life and business. Allyssa shares her transformative path from facilitating community groups to launching the Hub app, a safe platform prioritizing privacy and empowerment. From managing the complexities of family life to navigating the roller coaster of startup culture, she and her husband Jono exemplified the power of perseverance, faith, and embracing small wins. Join us to explore how Allyssa's journey can ignite your own leadership and entrepreneurial spirit. Don't forget to check out the Hub app – redefining community interaction online. Keep pushing forward, one small win at a time! On today's show, Allyssa is going to share:   How Allyssa's quest for creating a safe space for sharing and connecting led to the development of the Hub app Discover the challenges and triumphs of running a startup Understand the delicate balance of managing family and business responsibilities. RESOURCES:   3 Stages of the Customer Journey Podcast Episode   Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Jump straight to these golden nuggets:05:20 Discussing motivation behind venture into technology industry 09:18 Meeting husband pivotal, faith enabling exploration, adventures 13:59 Feeling guided by faith to provide safe space 17:20 Overcoming adversity and seizing new opportunities 18:37 Startup journey is a roller coaster ride 21:40 Financial struggles led to unexpected blessings 26:25 Embracing growth amidst hardships with optimistic acceptance 30:14 Career break for family, living with relatives 34:29 Startup driven by family, communication, and teamwork Contact Alyssa: Website: www.the-hub.app  Linked In: in/allyssa-callow Instagram: @thehubcommunitypage Email: allyssa.c@the-hub.app A Personal Message from AnnemarieHave you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that'll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate; Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what's MOST important and/or no longer relevant; The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap; Three Podcast Profit Models that'll help you nurture listeners into leads and into paying customers, step-by-step. Go to: www.PodcastingWithPurpose.com/Masterclass YOUR SAY: What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We'd love to hear from you! Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever faced guilt as a working mother or felt overwhelmed by societal expectations? In this engaging episode of the Women in Leadership Podcast, Jenna Banks, a best-selling author, entrepreneur, and an empowering voice for women, shares her profound insights and personal experiences, offering valuable lessons for leaders aiming to foster inclusivity, balance, and positive corporate cultures. Jenna underscores the significance of setting healthy boundaries and adopting a mindset of gratitude to build resilience and foster an empowering work culture. Tune in to explore why shifting from "power over" to "power with" can lead to healthier, more productive workplace environments and personal lives. On today's show, Jenna is going to share:   Understand the importance of integrating both masculine and feminine traits to enhance leadership effectiveness and workplace harmony. Discover how traits like empathy, inclusivity, and collaboration are reshaping the traditional leadership models and paving the way for more sustainable success. Jenna's compelling story and strategies on overcoming personal and professional challenges through self-love and resilience. RESOURCES:   3 Stages of the Customer Journey Podcast Episode   Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Jump straight to these golden nuggets:06:06 Prioritize self-care, especially for mothers. 08:43 Woman prioritizes self-care for better life balance. 11:30 Changing behaviors learned in childhood; being role models. 15:54 Gratitude and mindfulness lead to resilience. 17:36 Resilience comes from learning through challenges. 20:19 Book focuses on embracing inner warrior goddess. 24:48 Set boundaries to protect your resources and thoughts. 27:10 Recognize triggers, heal, set healthy boundaries, communicate effectively. 30:43 Team implemented sharing personal experiences to build empathy. 36:54 Leaders adopting feminine qualities for success in business. 38:46 Negotiate salary for mutual benefit, impact others. Contact Jenna: Website: https://jenna-banks.com/ Linked In: in/banksjenna Instagram: @jennabanks Twitter: @jennabanks411 Email: jenna@jenna-banks.com   A Personal Message from AnnemarieHave you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that'll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate; Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what's MOST important and/or no longer relevant; The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap; Three Podcast Profit Models that'll help you nurture listeners into leads and into paying customers, step-by-step. Go to: www.PodcastingWithPurpose.com/Masterclass YOUR SAY: What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We'd love to hear from you! Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever felt like a total rockstar in your technical field, but leadership roles seem like a whole different game? You're not alone! This week on the Women in Leadership Podcast, we get it – navigating the path from expert to leader can be tricky. But guess what? We're here to help! In today's show, we are joined by Loretta Tarazeta. Loretta's wisdom on personal branding, self-motivation, and mastering communication shines a light on breaking through in corporate settings and authentically connecting with your audience. So, tune in as we guide you through the journey of self-determination, mastering the art of communication, and stepping up as the leader you are meant to be. This is the Women in Leadership Podcast – let's make an impact together. Here are three essential takeaways for any current or aspiring leader: Authenticity in Communication: Loretta emphasizes the significance of finding your unique voice. It's not just about what you say, but how you say it that resonates with an audience.  Self-Determination in Career Progression: Take control of your career trajectory. Loretta's personal journey underscores the importance of not waiting for others to recognize your value. Build your personal brand, step into your power, and position yourself for the recognition you deserve. Mastering Virtual Engagement: The pivot to virtual platforms has revealed new challenges in how we connect and communicate effectively. Loretta shares insight into overcoming these barriers, ensuring your message is clear and impactful, no matter the medium. RESOURCES:   3 Stages of the Customer Journey Podcast Episode   Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Contact Loretta: Website: www.loreta.today Linked In: in/loretatarozaite/ Email: loreta@loreta.today  A Personal Message from Annemarie Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that'll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate; Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what's MOST important and/or no longer relevant; The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap; Three Podcast Profit Models that'll help you nurture listeners into leads and into paying customers, step-by-step. Go to: www.PodcastingWithPurpose.com/Masterclass YOUR SAY: What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We'd love to hear from you! Please leave your comment in the box below, and remember to share and like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it. The post [Ep#223] Finding Your Perfect Fit: Why Working with the Right People Matters first appeared on The Ambitious Entrepreneur Podcast Network   Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's world, where consumption and choice are driving forces, understanding consumer behavior is crucial for businesses looking to succeed. It is a complex discipline that examines the intricate network of decisions and actions taken by individuals and entities. These decisions span from the realization of a need or desire to the acquisition, utilization, and ultimately, the disposal of goods and services. This exploration of consumer actions goes beyond the act of purchase; it delves into the underlying psychological, social, cultural, and economic factors that influence buying patterns and brand loyalty.Comprehending consumer behavior not only predicts sales; it also deciphers the symbolic meanings that products hold for consumers and how these meanings are created, shared, and contested in society. By analyzing how individuals and organizations navigate the marketplace and the multitude of options it provides, businesses can develop more effective marketing strategies, enhance customer satisfaction, and ultimately, improve their economic viability in a competitive environment.Whether it is a simple everyday item or a complex service, understanding the consumer's journey from need recognition to post-purchase feelings provides marketers with valuable insights to connect with their audience on a deeper level, establish long-lasting relationships, and anticipate the future needs of the market. This intricate study is not just about financial gain but an ongoing dialogue with the heartbeat of society, an effort to resonate with the ever-changing narrative of human needs and desires.في عالم يدفعه الاستهلاك والخيارات، تعد فهم سلوك المستهلك أمرًا بالغ الأهمية للشركات الساعية إلى الازدهار. إنها تخصص متعدد الأوجه يغوص في الشبكة المعقدة من القرارات والأنشطة التي يقوم بها الأفراد والكيانات. تمتد هذه القرارات عبر طيف يبدأ من الوعي بحاجة أو رغبة وينتهي بالحصول على السلع والخدمات واستخدامها وفي النهاية التخلص منها. تتعدى هذه الاستكشافات لأفعال المستهلكين مجرد عملية الشراء؛ إذ تبحث في العوامل النفسية والاجتماعية والثقافية والاقتصادية الكامنة التي تؤثر في أنماط الشراء والولاء للعلامة التجارية.لا يقتصر فهم سلوك المستهلك على التنبؤ بالمبيعات؛ بل يفسر المعاني الرمزية التي تحملها المنتجات للمستهلكين وكيفية خلق هذه المعاني وتبادلها والتنازع عليها في المجتمع. من خلال تحليل كيفية تنقل الأفراد والمنظمات في السوق وتنوع الخيارات التي يقدمها، يمكن للشركات تصميم استراتيجيات تسويقية أكثر فعالية، وتحسين رضا العملاء، وفي النهاية، تعزيز قابليتها الاقتصادية في ساحة تنافسية.سواء كان المنتج عنصرًا بسيطًا يُستخدم يوميًا أو خدمة معقدة، يجهز فهم مسيرة المستهلك من التعرف على الحاجة إلى المشاعر بعد الشراء، المسوقين بالرؤى اللازمة للتواصل مع جمهورهم على مستوى أعمق، وبناء علاقات دائمة، وتوقع احتياجات السوق المستقبلية. هذه الدراسة المعقدة ليست مجرد سعي وراء الربح ولكنها حوار مستمر مع نبض المجتمع، جهد للت resonancel مع السرد المتطور باستمرار للحاجات والرغبات الإنسانية. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Are you tired of measuring your professional accomplishments against others and feeling hesitant to own your value unapologetically? It's high time to shatter those invisible barriers! Join us on the latest episode of the Women In Leadership Podcast, titled "Embracing Professional Growth and Value Without Comparison or Apology." Get ready to dive into an inspiring conversation with our special guest, Kelly Hoppings, the accomplished chief marketing officer at Demandbase. This discussion is not just a conversation; it's a toolbox for any woman ready to elevate her leadership abilities and accelerate her career trajectory. Whether you're looking to boost your communication skills, understand the nuances of teamwork, or navigate a male-dominated workspace with assertiveness, Kelly and Annemarie have got you covered. Let's make professional self-doubt a thing of the past. On today's show, Analiza is going to share:   Being effective in your job doesn't mean that you have to be “better” than your peers.  Leadership takes time and to not be afraid of making lateral moves as they help develop more well-rounded leaders.    How to recognize you value and not apologize for it - especially women!    RESOURCES:   3 Stages of the Customer Journey Podcast Episode   Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Jump straight to these golden nuggets:06:38 Company success over individual success is vital. 07:48 Co-elevation creates a winning team mindset. 11:16 Embracing curiosity, collaboration, and humility in leadership. 17:04 Diversify skills before reaching director level. 18:54 Lateral moves and skill development for success. 21:05 Soft skills crucial for career success and growth. 25:51 Be conscious of words that diminish impact. 28:27 Short stature doesn't make me a victim. Contact Kelly: Website: https://www.demandbase.com/ Linked In: in/kellyhopping  A Personal Message from AnnemarieHave you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that'll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate; Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what's MOST important and/or no longer relevant; The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap; Three Podcast Profit Models that'll help you nurture listeners into leads and into paying customers, step-by-step. Go to: www.PodcastingWithPurpose.com/Masterclass YOUR SAY: What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We'd love to hear from you! Please leave your comment in the box below, and remember to share and like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it. The post [Ep#220] Empowering Women in Leadership Beyond Traditional Norms first appeared on The Ambitious Entrepreneur Podcast Network  Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining us is the extraordinary Analiza Wolf, CEO of Women of Color RISE, executive coach, acclaimed author of "The Myths of Success: A Women of Color's Guide to Leadership," and host of the Women of Color Rise podcast. She brings her wealth of experience to the table, sharing insights into the unique challenges women—particularly women of color—face in climbing the corporate ladder. In this candid conversation, Analiza unpacks the concept of the "concrete ceiling," navigates the nuances of networking, and champions the need for authentic relationship-building as a means to bolster job security and career progression. She bravely shares her personal trials and teaches us the transformative power of owning our mistakes and embracing vulnerability in leadership. We'll dissect the societal norms and biases that discourage women from seeking top leadership roles and highlight the value of compassion and empathy—as opposed to traditional views that prioritize dominance. Analiza offers her perspective on the double bind of humility versus ambition, helping us understand how to communicate our achievements without diminishing the collective effort of our teams. It's time to challenge the dichotomy of being both decisive and collaborative and to embrace a new paradigm of transformational leadership. On today's show, Analiza is going to share:   If you really want to change the world, women should aspire to be CEO.  Be prepared to navigate the double bind (ex. Be tough AND likeable)  It is possible to break through the concrete ceiling (different than the glass ceiling) for women of color – by understanding how the game is played.   RESOURCES:   3 Stages of the Customer Journey Podcast Episode   Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Contact Analiza: Website: www.analizawolf.com Linked In: in/analizawolf Instagram: @analizawolf Email: analiza@analizawolf.com   A Personal Message from AnnemarieHave you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that'll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate; Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what's MOST important and/or no longer relevant; The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap; Three Podcast Profit Models that'll help you nurture listeners into leads and into paying customers, step-by-step. Go to: www.PodcastingWithPurpose.com/Masterclass YOUR SAY: What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We'd love to hear from you! Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it. The post [Ep#220] Empowering Women in Leadership Beyond Traditional Norms first appeared on The Ambitious Entrepreneur Podcast Network  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this enlightening episode, we dive deep into the fascinating intersection of neuroscience and marketing with Kai-Markus Müller, a trailblazer in the field of Consumer Behaviour and the mastermind behind NeuroPricing™. As a Professor at HFU Business School and Director of Pricing Research at Neurensics, Kai brings a wealth of knowledge from his diverse experiences, from founding a neurotechnology-based start-up to his days as a neurophysiologist and strategy consultant. Join us as Kai unravels the mysteries of "The Invisible Game" – the art and science of winning minds and deals, a concept beautifully captured in his co-authored book. We'll explore how NeuroPricing™ taps into the customer's brain to pinpoint the optimal price, shedding light on the powerful role of consumer psychology not just in B2C, but also in B2B environments. Prepare to be intrigued by discussions on the decisive factors in pharma marketing, the impact of the five senses on buying decisions, and the psychological underpinnings of the platform economy. Kai is also ready to share his insights on the essential skills every salesperson needs, the complexities of professional procurement, and the intriguing ways in which a deep understanding of consumer psychology affects his personal shopping experiences. Whether you're a business professional, an entrepreneur, or simply curious about the brain's influence on marketing strategies, this episode promises a captivating blend of scientific expertise, real-world applications, and practical wisdom. Don't miss the opportunity to learn from Kai-Markus Müller – where science meets strategy, and psychology intersects with profit. To check out Kai-Markus Müller book, "The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals", head on over to Amazon (affiliate): https://amzn.to/3uZEJPx Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Join our Patreon Community: https://www.patreon.com/user?u=87512799 Join our Spotify Community: ⁠https://podcasters.spotify.com/pod/show/christopher-loo/subscribe⁠ Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024

In this powerful podcast interview, I had the incredible opportunity to speak with Tiffani Teachey, a senior mechanical engineer, STEM advocate, TEDx international speaker, and author. Together, we delved into Tiffani's journey into STEM, discussing the impact of her resilience, authenticity, and passion for empowering underrepresented minorities to pursue careers in engineering. We explored the need for diversity and authenticity in male-dominated industries, and the invaluable lessons of resilience and growth. The episode showcases the value of diversity and authenticity, and how women in leadership can inspire and empower the next generation. Join us as we delve into Tiffani's impactful work and her mission to inspire and empower young girls and women to pursue their dreams in STEM. On today's show, Tiffani is going to share:   - The importance of resilience  - The power of a growth mindset  - The transformative impact of empowering others  RESOURCES:   3 Stages of the Customer Journey Podcast Episode   Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  Contact Tiffani: Website: www.stemistheway.com Linked In: in/tiffaniteachey Twitter: @tiffaniteachey Instagram: @tiffaniteachey Email: Tiffani@tiffaniteachey.com  A Personal Message from Annemarie Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry? Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you: Six Common Podcasting Myths that'll keep you stuck from creating your profitable podcast; Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate; Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what's MOST important and/or no longer relevant; The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap; Three Podcast Profit Models that'll help you nurture listeners into leads and into paying customers, step-by-step. Go to: www.PodcastingWithPurpose.com/Masterclass YOUR SAY: What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We'd love to hear from you! Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it. The post [Ep#219] Thriving in STEM: Lessons of Resilience, Growth, and Empowerment appeared first on The Ambitious Entrepreneur Podcast Network   Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready to make 2024 your best year yet?   In the latest episode of the Women in Leadership Podcast, Annemarie Cross and special guest Karen Crowell shared 6 mindset and practical shifts to help you level up this year. These strategies are designed to help you overcome challenges, set and achieve your goals, and elevate your success, no matter what industry you're in.   Here are 3 Key Takeaways from this episode: 

Are you ready to make 2024 your best year yet?   In the latest episode of the Women in Leadership Podcast, Annemarie Cross and special guest Karen Crowell shared 6 mindset and practical shifts to help you level up this year. These strategies are designed to help you overcome challenges, set and achieve your goals, and elevate your success, no matter what industry you're in.   Here are 3 Key Takeaways from this episode: