Midweek Marketing

Ever said you could do something when you weren't sure you could? No worries. That's half of what sales is. In this episode I tell  you how you can grow your business while being fearless. Make no mistake, I'm not saying you should lie. I'm just saying that if a client needs helps with something, tell them that you can help with it. Then go out and get the help. Focus first on the sale, then move to fulfillment. Remember: Prospect>Pitch>Close>Fulfill.

Want to know the quickest way to jump start your business? Join a business networking group. But the key is you have to give before you get. In this episode, I discuss Chambers of Commerce, Meet Ups and the granddaddy of them all, BNI. Tune in to see how to get your business going with networking.

Bruce NewMedia continued. This episode we continue our talk with Bruce and pick back up talking about direct mail . Bruce has been selling consulting services for 25 years this way, so he knows a thing or two.   Tune in to hear his more of his insights and what he says is the best way to get high paying clients. His answers will definitely surprise you.

Want to hear from someone who's been selling consulting services for 25 years? In this week's episode, I interview Bruce Ruby aka BruceMedia. He makes products and courses but also has a consulting firm he's run since the 90s.   Tune in to hear his insights and what he says is the best way to get high paying clients. His answers will definitely surprise you.

Where should I register my domain? Do I need to get the .net and the .org too? In this episode I'll be going over my preferred hosting company and the best place to register your. The answer may not be what you were expecting. And I'll give you a few tips and tricks on what to buy, what to avoid and how to save money for you and your clients.

How important is a testimonial? What does the ideal testimonial look like? Did you know that you probably shouldn't even use that word anymore?   In this episode I'll be going over how to get testimonials, the best time to ask for them and a different way to label them. Tune in now to find out.

What would happen if you had just one client? How would that change your income and more importantly, your confidence?   In this episode I'll be going over the best ways to get your first client, what to offer and what to do when they say yes. Then I'll give you some tips on what to charge for your services and get your second client. And before you know it, you'll have your own agency.

What do you do when you get a bad review online? Believe it or not, bad reviews can be devastating to a business. After all, what is your reaction when you see a place with a 3 star Yelp review vs a 5 star?    In this episode I'll be talking about how to fix this for clients and which reviews sites carry the most weight. As well as a couple that don't matter much at all. You might be surprised to learn one of the biggest site's in the world's review system carry practically no weight at all.  

What the heck is a Lead Magnet? What about a Tripwire? This episode I'll be talking about how any business can make more by adding just a couple steps to their sales cycle. It starts with a lead magnet and ends with follow up and back end. Don't just think about the main thing you sell. Tune in to find out the cycle.

How can your business make more money? When it comes down to it, there are only 3 ways. And most businesses only focus on two of the ways. They only think in terms of getting more customers or raising prices. But there is a third way that is even better, easier and more cost effective. Tune in to find out what it is.

What is Arbitrage anyway? It's a fancy word for something you probably are familiar with.   In this episode, I'll be going over the idea of arbitrage and how it works in the Internet Marketing world. The short answer is: you hire people to do work for you and you resell that work to your clients. But there is a bit more to it than that, so stay tuned. I'll be going over a real life example of what is working now as well as the best place to go to have arbitrage work done.

Why is this the longest episode so far? Easy. It's one of the most complicated and mysterious and difficult kinds of marketing out there. And honestly I could have gone on for 2 hours. In this episode I'll be going over the basics and fundamentals of SEO. And keep in mind I'm recording this in October of 2016. If you come across this episode years or months from now, everything I say here could be wrong. This is why SEO is hard and expensive. It's always changing. Always.

Is it Retargeting or Remarketing? It's both. They're interchangeable terms. But what are they and how do they work? In this episode I'll be going over retargeting ads and why you absolutely must use them in your marketing campaigns. It is one of the most cost effective ways to spend money and get exposure for your brand for minimal cost.

Is Facebook a great place to advertise or not? It's both. But you have to know where and how to advertise and promote on Facebook. Hint: It's not on your fan page. In this episode I'll be going over the 2 places to market on Facebook. And one of those ways you'll want to always avoid.

Do people still check their email? You bet! In this episode I'll be talking about my favorite way to market online. And it's my favorite because it's still the number one way to market. Hands down...by a mile. I'll also be going over my favorite email services aka autoresponders.

Can you make money more than one way? In this episode we'll cover the 3 main ways to make money with online marketing. Each of these 3 ways has subcategories too so you have a lot  of options as you learn and move forward. In this episode you'll learn about SEO, affiliate marketing and selling your own services and consulting for others plus more.