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This time of year puts love under a spotlight.Flowers.Reservations.Big gestures.And sometimes… quiet pressure.For many years, I didn't enjoy Valentine's Day.Not because I didn't believe in love — but because something underneath it didn't feel steady.Here's what I've learned:Valentine's Day doesn't create closeness.It reveals it.If the foundation feels strong, the day is sweet, but ...If it feels strained, the holiday quietly magnifies what's already there.In this week's episode, I share something I wish someone had told me years ago — even when I was training to be a psychiatrist.Why romantic gestures can't compensate for emotional distance.Why date nights and “I-statements” only work when something deeper is already solid.And what the unseen part of a relationship truly requires.Believe me, it's not flashy.And it's not romantic in the Instagram sense.But it's the work that makes an ordinary Tuesday feel calm and connected — instead of anxious and on guard.Episode timestamps:01:13 — Why I didn't enjoy Valentine's Day in the past 02:26 — The relationship struggles no one prepares us for 04:06 — When Valentine's Day started feeling different 05:51 — Icing vs. foundation: what really sustains love 07:32 — The “unsexy” work that changes everything 09:02 — Listening to the whispers you've been ignoring 10:52 — How to start strengthening your foundationIf this season is bringing up anything — longing, disappointment, hope, or quiet frustration — this episode is for you.Happy Valentine's Day! (And the rest of your days.)May it be sweet not because of the gesture — but because of what you've been building all along.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you'd like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Stig Severinsen, deep sea swimmerDefy, by Dr. Sunita SahHigh Agency Human, by Vickie LanthierConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ's Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike's Socials: IGFBLinkedIn
In this episode of the show, I am happy to bring on Bethany Bankovich, CVPM, CVT, MHRM, CCFP, Hospital Administrator at Neffsville Veterinary Clinic. We tall about how to be playful and engaging on social media without undermining your practice's credibility. Bethany truly has a wealth of insight from managing practices, leading teams, and experimenting with strategies that actually work in the day-to-day reality of veterinary medicine! We focus on building an authentic online presence that reflects your clinic's personality, values, and culture, with Bethany sharing why it's so important to define your voice before chasing trends and how authenticity creates trust with both current and prospective clients. We also discuss how to balance showing your team and doctors as approachable and relatable while maintaining professionalism and credibility. Hear why humor and fun content are powerful tools but only when they're intentional and educational rather than forced. We also cover practical strategies for capturing real moments, celebrating milestones, and creating educational content that resonates with clients, with Bethany explaining how consistent posting that is tailored to the platforms your clients actually use builds engagement and encourages word-of-mouth marketing. We talk about rotating content between educational posts, behind-the-scenes glimpses, and celebrations to keep things fresh, and Bethany shares tips for planning ahead, scheduling posts, and taking advantage of simple, affordable tools such as Canva, Adobe Express, and PictoChart to make social media management manageable for busy teams! Listen in to come away with a clear understanding of how to use social media as an extension of your practice: a place to build trust, showcase your culture, highlight your patients, and connect with clients in truly meaningful, authentic ways! Show Notes: [3:05] - Define your online identity and values before posting or else trends will feel forced and fake. [5:53] - Bethany points out how social media should reflect your clinic's identity, not chase trends that risk credibility. [8:23] - Clients need doctors to be relatable yet maintain professionalism and medical expertise simultaneously. [9:20] - Bethany advocates for prioritizing clarity and trustworthiness on social media; humor should support, not replace, authenticity. [12:15] - Real, intentional content builds up trust, while generic posts risk alienating potential clients. [14:34] - Bethany argues that thoughtful trends and playful content using real staff and patients strengthen authenticity and connection. [17:13] - Bethany argues for the importance of consistency. [19:13] - Learn how deeply clients research you online to understand and improve engagement effectively. [23:56] - Bethany advises focusing on a few familiar platforms and posting consistently rather than spreading thin. [25:25] - It's important to allow staff who enjoy platforms to manage content and highlight education, celebrations, and behind-the-scenes moments. [28:49] - Bethany believes that educational content can be fun and engaging by showing pets naturally enjoying treatments. [31:18] - Celebrating milestones, pets, and staff humanizes the practice and strengthens client trust. [33:49] - Bethany explains how national days and everyday moments can help inspire content, which can be prepared well in advance. [35:42] - Affordable tools such as Canva and Adobe Express make content creation faster and more consistent. [38:18] - I share how scheduling posts in advance and staying consistent prevents last-minute stress and maintains engagement. [40:08] - In closing, Bethany asserts that your online presence should reflect culture, balancing fun, professionalism, and authentic engagement. Thank you for listening. Remember you are not in this alone. Visit our website for more resources. Links and Resources: VHMA Web Page VHMA Coronavirus Resources VHMA Facebook VHMA Twitter VHMA on Linkedin Bethany Bankovich on LinkedIn Neffsville Veterinary Clinic Web Page Neffsville Veterinary Clinic on LinkedIn HazComReady Web Page
Episode Summary: Cristie Reed, a senior SEO strategist at Above-the-Bar Marketing, joins host Mike Leon to discuss the common misconception among law firms that relying on a single marketing channel will solve all their growth problems. Cristie highlights how this mindset keeps firms stuck and explains the importance of adopting a sustainable, interconnected marketing approach. The conversation delves into the risks of overlooking holistic marketing strategies, the significance of consistent messaging and positioning, and the impact of managing client expectations effectively. Key Timestamps: 00:00 – Introduction 01:30 – Misconception of One-Channel Marketing 03:45 – Pitfalls of Jumping Between Channels 05:12 – Importance of Clear Positioning 07:20 – Overlooking Holistic Marketing Strategies 09:15 – Managing Emotional Marketing Decisions 11:00 – Building a Strong Intake Process 13:45 – Connecting Channels for Consistency 15:30 – Balancing Tactical Timelines and Strategic Outcomes 17:40 – Shifting from One-Channel Mindset to Systems Approach 19:55 – Rebuilding Marketing Approach Without Starting Over About the Show: *Legal Marketing Happy Hour* brings you insights and strategies to navigate the ever-evolving landscape of legal marketing. Join industry experts as they delve into practical tips and proven techniques to help law firms thrive in the digital marketing realm.
Fernando Angelucci joins Amanda Cruise and Ash Patel to share how he scaled from single-family investing into a 55-facility self-storage portfolio by intentionally building three parallel businesses: marketing, capital raising, and operations. He explains why focusing on direct-to-seller acquisitions and seller financing helped insulate his deals from rising interest rates, and how working directly with community banks allows for long-term construction-to-permanent debt. The conversation also covers SEC compliance, what actually defines a “sophisticated investor,” and why many syndicators ran into trouble relying on short-term bridge debt. Fernando challenges the idea that self-storage is broadly overbuilt, arguing that demand is hyper-local and increasingly driven by housing affordability pressures. Fernando AngelucciCurrent role: Self-storage investor and operatorSay hi to them at: https://ssse.com Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit www.tribevestisc.com for more info. Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices
Valentine's Day expectations promise romance but for many it just delivers disappointment. In this episode of The Intimate Marriage Podcast, Dr. Alexandra Stockwell explores how to navigate expectations, express what you truly want, and use Valentine's Day (and everyday!) to create real connection and intimacy in your marriage. If you want additional guidance, sign up for Dr. Alexandra Stockwell's FREE course Beyond Roses and Chocolate, which will help you clarify your desires as you create deeper connection, on Valentine's Day and beyond.
Hosts Kevin Headland and Macan Nia recently sat down with John Natale, Head of Tax, Retirement & Estate Planning Services at Manulife, to unpack: • The real world trade offs between registered retirement savings plans (RRSPs) and tax-free savings account (TFSAs); • Why successor holder designations can spare families tax and paperwork; • A time sensitive spousal RRSP contribution opportunity after a death; • Cross border (U.S.) TFSA considerations; • Using segregated funds as a liquidity “cash wedge” after death; and • Why the value of financial advice extends far beyond portfolio returns. Take a listen for practical, plain language insights you can bring to client conversations today.
Valentine's Day expectations promise romance but for many it just delivers disappointment. In this episode of The Intimate Marriage Podcast, Dr. Alexandra Stockwell explores how to navigate expectations, express what you truly want, and use Valentine's Day (and everyday!) to create real connection and intimacy in your marriage. If you want additional guidance, sign up for Dr. Alexandra Stockwell's FREE course Beyond Roses and Chocolate, which will help you clarify your desires as you create deeper connection, on Valentine's Day and beyond.
Many aspiring fitness coaches believe a certification and a great physique are enough to build a successful career. This episode reveals why that mindset often leads to failure and how to truly thrive in the competitive health and wellness industry. Drawing insights from a powerful conversation, we expose the biggest pitfalls that stop trainers from building a sustainable business and what you can do to make sure you aren't another statistic as to why it fails. Topics discussed: Beyond certifications: - What truly makes a great coach- The "white belt mentality" - Going beyond macros- Building a loyal community- Local networking for online coaches- The snowball effect- Avoiding unfulfilled client expectations- Honesty and transparency - External validation issue---------- My Live Program for Coaches: The Functional Nutrition and Metabolism Specialization www.metabolismschool.com---------- [Free] Metabolism School 101: The Video Serieshttp://www.metabolismschool.com/metabolism-101----------Subscribe to My Youtube Channel: https://youtube.com/@sammillerscience?si=s1jcR6Im4GDHbw_1----------Grab a Copy of My New Book - Metabolism Made Simple---------- Stay Connected: Instagram: @sammillerscienceYoutube: SamMillerScience Facebook: The Nutrition Coaching Collaborative CommunityTikTok: @sammillerscience----------“This Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast and the show notes or the reliance on the information provided is to be done at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment and is for educational purposes only. Always consult your physician before beginning any exercise program and users should not disregard, or delay in obtaining, medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. By accessing this Podcast, the listener acknowledges that the entire contents and design of this Podcast, are the property of Oracle Athletic Science LLC, or used by Oracle Athletic Science LLC with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Oracle Athletic Science LLC, which may be requested by contacting the Oracle Athletic Science LLC by email at operations@sammillerscience.com. By accessing this Podcast, the listener acknowledges that Oracle Athletic Science LLC makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast."
In this episode, Anderson attorneys Amanda Wynalda, Esq., and Eliot Thomas, Esq., tackle listener questions on tax strategies for real estate investors and traders. They explain the tax implications of house flipping, including when to report income and how installment sales affect taxation. Amanda and Eliot discuss transitioning from a disregarded LLC to an S Corporation for managing rentals and flipping properties, emphasizing the importance of avoiding dealer status. They dive deep into 1031 exchange requirements, including timing constraints, qualified intermediaries, and the rules for converting investment property to a primary residence. Other topics include home office deductions versus reimbursements, deducting mileage for consultants with administrative offices, optimal business structures for active stock trading, differences between S and C Corporations, and the tax consequences of using corporate equipment for personal use. Tune in for expert guidance on maximizing tax savings while maintaining compliance! Submit your tax question to taxtuesday@andersonadvisors.com Highlights/Topics: [00:00] Intro [06:26] I purchased a home for $12,000 in 2025 for flipping. Do I show it on my taxes at all or only after I flip? How do I calculate the taxes from flipping? If I want to sell a flip on installments – how does that change the tax? Report only after sale; calculate as ordinary income plus self-employment tax. [10:02[ What do you recommend to transition from a disregarded LLC to S Corp for managing rentals and doing house flipping as well? Use separate S or C Corporation to avoid dealer status. [14:10] I'd like to do a 1031 Exchange and eventually move into the property as my primary residence. How quickly can I do that? Wait 24 months with proper rental use before converting to residence. [19:03] What are some of the pitfalls of a 1031 exchange to focus on? Timing deadlines, qualified intermediary requirement, and boot recognition are critical pitfalls. [29:28] Can my S Corporation pay rent to me for my home office? And if so, is this considered personal income? Use accountable plan reimbursements instead to avoid taxable rental income. [33:32] If I am a consultant and take a gig at a company 35 miles from my S-Corporation's administrative office, can I write off the costs to get to the facility on the days I work there? Yes, with administrative office, mileage becomes deductible business travel expense. [36:41] What's the best business structure setup for active stock trading? Limited partnership with C Corporation general partner provides optimal tax benefits. [42:19] What are the differences between an S Corporation and a C Corporation for an LLC? S Corporation flows through; C Corporation pays flat 21 percent rate. [47:25] If I move equipment into my C corporation, can I still use it for personal use? Personal use over 50 percent creates taxable fringe benefit complications. Resources: Tax and Asset Protection Events https://andersonadvisors.com/real-estate-asset-protection-workshop-training/?utm_source=1031-exchange-pitfalls-real-estate-investors-must-know&utm_medium=podcast Schedule Your FREE Consultation https://andersonadvisors.com/strategy-session/?utm_source=1031-exchange-pitfalls-real-estate-investors-must-know&utm_medium=podcast Anderson Advisors https://andersonadvisors.com/ Toby Mathis YouTube https://www.youtube.com/@TobyMathis Toby Mathis TikTok https://www.tiktok.com/@tobymathisesq Clint Coons YouTube https://www.youtube.com/@ClintCoons
Exposing Radical Candidates, Malpractice Verdicts, and Failing Electric BusesWelcome to another episode of the Last Gay Conservative podcast with your host, Chad Law! In this episode, Chad dives into a variety of pressing topics, from the failure of Vermont's electric bus fleet in cold weather to the rise of unelectable, dangerously radical candidates in early primaries. He also covers a landmark medical malpractice verdict in New York related to transgender surgery on a minor, highlighting how it's forcing changes in medical practices nationwide. Additionally, Chad discusses the backlash against 'white savior' activists in anti-ICE protests and the nonsense around climate alarmism impacting public policies. Tune in for Chad's satirical takes, along with serious discussions on how conservative values can still shape effective policies. Don't forget to text or call 866-LAST-GAY to share your thoughts after the show!00:00 Introduction and Show Overview00:33 Vermont's Electric Buses Fail in Winter00:46 Rise of Radical Candidates in Early Primaries01:01 Transgender Medical Malpractice Case01:49 Satirical Science Segment: mRNA Vaccine and Furry Gene03:02 Impact of mRNA Vaccine on Behavior06:40 Self-Test for mRNA Vaccine Side Effects08:25 Serious Discussion on Early Voting and Radical Candidates09:05 GOP's Struggle in State Primaries19:36 Malpractice Verdict in Transgender Surgery Case23:40 Medical Ethics and the Dangers of Rushed Decisions24:20 The Reality of Waiting and Psychological Support26:16 Legal and Ethical Implications of Medical Practices29:37 The Failure of Vermont's Electric Bus Fleet30:58 Historical Lessons on Energy Policy and Innovation39:41 The Pitfalls of Performance Activism44:59 Concluding Thoughts on Conservatism and Individual Freedom
Unmasking Political Rhetoric: Human Rights, Childcare Reforms, and the Myth of Violent ChangeIn this episode of the Last Gay Conservative podcast, Chad Law delves into significant political and social issues. Beginning with a critique of Olympian Amber Glenn's statements about LGBTQ human rights violations under the Trump administration, Chad challenges the lack of specific evidence and the misuse of the term 'human rights.' Next, the podcast addresses the highly regulated childcare sector, discussing how heavy regulations can drive up costs, limit access, and create unnecessary bureaucracy. Finally, Chad dispels the notion that violence is an effective method for political change, using historical and statistical evidence to advocate for non-violent strategies such as organized pressure and disciplined movements. The episode calls for honesty in political rhetoric, balanced policy analysis, and a return to substantive civic education over ideological indoctrination.00:00 Introduction and Show Overview00:40 Olympian's Human Rights Claim01:50 Debunking Human Rights Violations04:23 Economic and Cultural Progress10:38 Childcare Crisis and Government Regulations22:31 Violence vs. Non-Violence in Social Change24:41 The Power of Nonviolent Movements25:20 Revisiting the Civil Rights Movement26:37 Global Examples of Nonviolent Success27:42 The Pitfalls of Violent Revolutions28:32 Modern Movements and the Failure of Violence34:44 The Role of Education in Shaping Minds36:34 The Impact of Political Messaging on Children42:54 The Importance of Civics Education44:53 Final Thoughts on Nonviolence and Education
In this Ask Me Anything episode, Dr. Will Cole and his clinical team answer listener questions on mold exposure, mercury amalgam fillings, dental sealants, creatine side effects, and the latest controversy around eggs and seed oils. They break down how to assess toxic burden without fear, when detox support is helpful, and how to build resilience in a modern world. For all links mentioned in this episode, visit http://www.drwillcole.com/podcastPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Sponsors:Go to Quince.com/willcole for free shipping on your order and three hundred and sixty-five-day returns. Now available in Canada! Use code BEINGWELL at monarch.com for half off your first year. That's 50% off your first year at monarch.com with code BEINGWELL. Head to moshlife.com/WILLCOLE to save 20% off plus FREE shipping on either the Best Sellers Trial Pack or the new Plant Based Trial Pack.Wake up with clearer skin, smoother hair, and cooler sleep. Use code WILLCOLE for an extra 30% off at blissy.com/WILLCOLE. Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This is the true story of seven strangers picked to live in a house, work together, and have their lives taped. Find out what happens when people stop being polite and start getting real…. The Real World. Eric Nies steps Behind The Rope. Mr. Eric Nies was part of the granddaddy of all of reality TV, the original Real World, New York, Season One. THE show that changed, introduced, formed and revolutionized Reality TV. With no prior reality show to look to, we discuss how that makes the Real World, New York, Season One possibly the most authentic reality TV show ever. Eric discusses his hesitations to do certain things not knowing how the final product would turn out and the influence of producers and editing back then. Eric discusses what MTV was like back in the day when it played music all day and how he thought the Real World would maybe be a little show that a few people watched. On that note, we talk about how life suddenly changed once the show aired and became a blockbuster of supreme magnitude. We discuss his house mates Julie, Norman, Heather, Kevin, Becky and Andre and who he keeps in touch with today. He explains how once the Real World ended he was offered the gig as host of Club MTV, which led to MTV's The Grind (also featuring a pre RHOBH Camille Grammer), which led to The Grind Workout Videos, which led to a long career as both a Competitor and Host of the classic MTV juggernaut The Challenge. He had movie offers, modeling offers and who could forget that Bruce Weber photoshoot book he was in with his brother (Google It). Being the hot commodity in town, no one said no. Money, fame, booze, drugs, women, anything at his fingertips that he wanted, Eric seemingly had it all. Until he didn't. With an addictive personality, Eric finally hit rock bottom and had his “aha" moment when he realized he needed to transform his life. Eric and David discuss the aftermath of being in the spotlight, how fame is possibly the most addictive drug of all, the highs and lows of the entertainment business and how to navigate it successfully and come out the other side. @nies.eric @behindvelvetrope @davidyontef BONUS & AD FREE EPISODES Available at - www.patreon.com/behindthevelvetrope BROUGHT TO YOU BY: GROW THERAPY - GrowTherapy.com/VELVET (Whatever Challenges You're Facing, Grow Therapy Is Here To Help QUINCE - quince.com/velvetrope (Get Free Shipping and 365 Day Returns to As You Indulge In Affordable Luxury) MOOD - www.mood.com/velvet (20% Off With Code Velvet on Federally Legal THC Shipped Right To Your Door) ADVERTISING INQUIRIES - Please contact David@advertising-execs.com MERCH Available at - https://www.teepublic.com/stores/behind-the-velvet-rope?ref_id=13198 Learn more about your ad choices. Visit megaphone.fm/adchoices
Sermons-First Unitarian Universalist Society of San Francisco
“The Virtue and Pitfalls of Moral Purity” Sunday, February 8, 2026 There has been such a wide swing in recent years between approaches to injustices in our world that ask for unwavering focus that at its extreme bleeds into Cancel Culture, with the I am hearing lately, in various places, to see the strategic need for nuance and changing alliances. Let's talk about the gift and dangers of an attachment to moral purity in our moral lives. Rev. Vanessa Rush Southern, Senior Minister; Rev. Laura Shennum, Minister of Congregational Life; Mark Caswell, Ministerial Intern; Liz Strand. Trustee; Reiko Oda Lane, organist; UUSF Choir, led by Mark Sumner, Director; Wm. García Ganz, pianist Jonathan Silk, Communications Director; Kelvin Jones, Jose Matias Pineda, and Francisco Castellanos, Sextons; Carrie Steere-Salazar, Flowers; Linda Messner, Head Usher
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode of the Real Estate Pros podcast, host Micah Johnson interviews Frank Iglesias, a seasoned real estate investor with 17 years of experience. They discuss Frank's journey in real estate, including his evolution from wholesaling to flipping and new construction. Frank shares valuable lessons learned from his experiences, particularly with Airbnb, and emphasizes the importance of aligning investments with personal values and goals. The conversation also highlights the significance of understanding different building types, the role of people in real estate success, and the necessity of mitigating risks in investments. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Podcast monetization isn't impossible. Most people just started a podcast without a clear plan for how it would support their business. If you've been publishing episodes consistently, showing up every week, and still wondering why your podcast isn't leading to more sales, this episode is for you.In this episode of Run Your Damn Business, we're talking about the quiet podcast monetization pitfalls that keep smart, capable business owners stuck in effort without payoff. These aren't beginner mistakes. They're the kinds of decisions that feel harmless at first but slowly undermine your ability to build a profitable podcast, grow your online visibility, and attract more clients over time.Most people think podcast monetization starts with sponsors or ads. In reality, monetizing a podcast starts much earlier — with how the show is positioned, who it's designed for, and how clearly it connects back to your business.This episode will help you zoom out and look at your podcast like a strategist, not a content creator.We talk about:Why many podcasts feel busy but don't actually move the needle in a businessThe difference between creating content and building a monetizable business assetHow small positioning choices quietly affect your ability to market onlineWhy some podcasts convert listeners into clients with ease — and others don'tWhat needs to be in place before podcast monetization can work consistentlyIf you're serious about monetizing a podcast, this episode will help you spot what might be missing — without overwhelming you or sending you back to the drawing board.This conversation is especially important if:You want your podcast to support your existing offersYou're using your show to increase online visibility but not seeing resultsYou're trying to attract more clients without relying on social mediaYou want a clearer path to building a profitable podcast instead of an expensive hobbyPodcast monetization doesn't require more episodes, more hustle, or more noise. It requires clarity, alignment, and a strategy that treats your podcast like a real part of your business — not just something you publish and hope works out.If you've ever wondered whether your podcast could be doing more for your business — or why it isn't yet — this episode will help you ask better questions and makReady to turn your podcast into a real business asset? If you already have a podcast that isn't making money — or you're thinking about starting one and want to do it right from day one — I'm hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue. Inside the Profitable Podcast Kickstarter, I'll walk you through how to: • connect your podcast to a real offer • stop creating content that goes nowhere • turn listeners into clients — without living on social media
Join us in person at The Owakening event in Phoenix for a live experience of transformation and healing.Get your tickets today:https://www.owaken.com/eventsIn this episode of the Owaken Podcast with Lukis Mac and Hella Omega, we explore the reasons why inner work may no longer be leading to the results you're seeking.We dive into a powerful truth: awareness alone doesn't create change — embodiment does.Understanding your patterns is important, but transformation only happens when insight turns into action and nervous system change.Despite years of personal growth and spiritual seeking, many still feel stuck, frustrated, and trapped in recurring cycles.Often it's not a lack of information it's a lack of integration.We identify common blind spots that people aspiring to level up frequently face, including staying comfortable in awareness without taking the uncomfortable steps required to evolve.Join us as we discuss the importance of practical application, consistent action, and bringing spiritual insights fully into daily life.We emphasize the necessity of stepping out of comfort zones, facing vulnerabilities, training the body to feel safe with change, and cultivating real self-discipline.Listen in for actionable strategies to embody what you know, close the gap between intention and action, and create greater results in every aspect of your life, from career to relationships and beyond.00:00 Introduction to Inner Work Challenges01:36 Setting Intentions for Clarity and Honesty02:28 The Comfort Zone of Inner Work04:34 Facing Vulnerability and Discomfort05:52 The Trap of Perfectionism07:21 The Importance of Integration and Embodiment10:48 Navigating Challenges and Building Resilience16:20 The Role of Intuition in Personal Growth20:17 Consistency and Aligned Action21:03 The Pitfalls of Short-Term Gratification21:43 Practical Examples of Tapping Out22:53 Personal Fitness Journey and Self-Discipline27:06 Embracing Failure as Part of Growth30:47 Navigating Comparison and Self-Care37:12 The Power of Consistency and Simplification42:36 Challenging Your Comfort Zone43:01 Conclusion and Call to ActionFollow for more insights and inspiration:Follow Owaken:instagram.com/owakenbreathworkFollow Hella Omega:www.instagram.com/hellaomegaFollow Lukis Mac:www.instagram.com/lukismacLearn more about Owaken Breathwork at:Owaken.com
In this eye-opening episode, Nurse Erica sits down with Bob Funk, creator of LaborLab, the only nonprofit watchdog organization tracking corporate spending on union-busting. Bob pulls back the curtain on the multi-million dollar industry dedicated to keeping healthcare workers from organizing, revealing how hospitals and healthcare systems spend millions of dollars on union-busting consultants. They explore LaborLab's union-buster tracker and discuss the common tactics employers use to discourage nurses from organizing, from captive audience meetings to intimidation and retaliation. Bob explains the Labor Management Reporting and Disclosure Act of 1959 and how the LM-20 forms are supposed to work—along with the troubling reality that many employers and union-busters simply don't comply with legally required financial reporting. The conversation dives into the "persuader loophole" that allows consultants to hide their anti-union activities and discuss why the PRO Act matters for nursing. They don't shy away from the controversial topic of scab nurses and the damage strike-breaking causes to both patient care and the profession. Whether you're curious about organizing, already involved in union efforts, or just want to understand the forces working against nurses' collective power, this episode is essential listening! Interested in Sponsoring the Show? Email with the subject NURSES UNCORKED SPONSOR to: nursesuncorked@gmail.com Support the Show: Help keep Nurses Uncorked going and become an official Patron! Gain early access to episodes, exclusive bonus content, giveaways, Zoom parties, shout-outs, and much more. Become a Wine Cork, Wine Bottle, Decanter, Grand Preserve, or even a Vineyard Member: https://patron.podbean.com/nursesuncorkedpodcast ETSY Shop: Stop Healthcare Worker Violence! https://www.etsy.com/shop/TheNurseErica Labor Lab: https://laborlab.us/ https://www.tiktok.com/@laborlab.us https://www.instagram.com/laborlab_us/?hl=en https://x.com/LaborLabUS Chapters: 00:00 Introduction 03:40 Testifying Before House of Representatives 08:00 Employer Reporting Noncompliance 11:50 Persuader Loophole 14:50 Labor Lab 17:27 Union Buster Tracker 19:00 Common Union Busting Tactics 24:50 Captive Audience Meetings 28:14 Legal Protections 35:37 Union Busters 45:00 Breaking Down LM-20 Disclosure Forms 48:30 Pitfalls of Union Organizing 53:30 National Labor Relations Board 57:49 The PROAct 1:00:12 Healthcare System Consolidations 1:01:40 Nursing Strikes 1:05:25 Strike Insurance 1:10:55 Scabs Damage the Profession 1:27:49 Conclusion Help the podcast grow by giving episodes a like, download, follow and a 5 ️ star rating! Please follow Nurses Uncorked at: tiktok.com/nurses-uncorked https://youtube.com/@NursesUncorkedL You can listen to the podcast at: podcasts.apple/nursesuncorked spotify.com/nursesuncorked podbean.com/nursesuncorked iheart.com/nurses-uncorked Follow Nurse Erica: @TheNurseErica on TikTok, Instagram, Facebook and YouTube! https://www.youtube.com/@thenurseerica9094 https://www.instagram.com/the.nurse.erica/ DISCLAIMER: This Podcast and all related content published or distributed by or on behalf of Nurse Erica or Nurses Uncorked Podcast is for informational, educational and entertainment purposes only and may include information that is general in nature and that is not specific to you. Any information or opinions expressed or contained herein are not intended to serve as legal advice, or replace medical advice, nor to diagnose, prescribe or treat any disease, condition, illness or injury, and you should consult the health care professional of your choice regarding all matters concerning your health, including before beginning any exercise, weight loss, or health care program. If you have, or suspect you may have, a health-care emergency, please contact a qualified health care professional for treatment. The views and opinions expressed on Nurses Uncorked do not reflect the views of our employers, professional organizations or affiliates. Any information or opinions provided by guest experts or hosts featured within website or on Nurses Uncorked Podcast are their own; not those of Nurse Erica or Nurses Uncorked LLC. Accordingly, Nurse Erica and Nurses Uncorked cannot be responsible for any results or consequences or actions you may take based on such information or opinions. All content is the sole property of Nurses Uncorked, LLC. All copyrights are reserved and the exclusive property of Nurses Uncorked, LLC.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you'd like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Stig Severinsen, deep sea swimmerDefy, by Dr. Sunita SahHigh Agency Human, by Vickie LanthierConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ's Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike's Socials: IGFBLinkedIn
Nearly 11% of U.S. adults meet criteria for a convincing food allergy, yet most clinicians underestimate both the prevalence and unique challenges of adult-onset disease. This episode addresses the frequent misdiagnosis and clinical uncertainty surrounding new symptoms in adults by highlighting epidemiology, risk factors for delayed and severe reactions, high-yield history-taking, diagnostic pitfalls, and guideline-supported use of specific IgE and component-resolved diagnostics. Listeners will learn to distinguish allergy from intolerance, understand psychosocial burdens, apply evidence-based testing algorithms, and recognize when to refer for oral food challenge or advanced management. With practical insights into differential diagnosis, best practices for test interpretation, and strategies to streamline care in busy settings, this episode equips providers to close the adult allergy diagnosis gap and optimize patient safety. Resources and references: https://www.thermofisher.com/phadia/us/en/resources/immunocast/adult-onset-food-allergy-diagnosis-management.html?cid=0ct_3pc_05032024_9SGOV4
In this episode, Hunt Priest joins to discuss the intersection of psychedelic experiences and religion. Hunt is the founder of Ligare: A Christian Psychedelic Society and was a participant in the Johns Hopkins/NYU Psilocybin Study for Religious Leaders in 2016. The epiphanies he had at Hopkins forever changed the trajectory of his work and led him to start Ligare in 2021. In this conversation, Hunt Priest reflects on how participating in the Johns Hopkins study reshaped his understanding of Christianity, embodiment, and spiritual experience. Drawing on his background as an Episcopal priest, he explores the deep resonance between psychedelic experiences and Christianity, arguing that non-ordinary states of consciousness have always been central to religious life, even if institutional churches have often marginalized them. The discussion ranges from spiritual emergence and theological disruption to healing, discernment, and the role clergy can play in preparation and integration. Hunt also shares his own profound embodied experience during the study where he encountered Vedic and Upanishadic concepts firsthand. He explains how it ultimately led him to found Ligare, a Christian psychedelic society aimed at bridging psychedelics, healing, and the Christian mystical tradition. In this episode, you'll hear: Hunt's ideas of how psychedelic experiences connect with Christian sacraments and liturgical practices How psychedelics connect with understandings of religious pluralism and the diversity of spiritual experiences Resources for working through ideas that psychedelic experiences could be sinful or demonic Hunt's thoughts on navigating theological disruption, spiritual emergence, and expanded images of God Why embodiment and bodily wisdom are central to spiritual insight and healing The vital opportunity institutional religion risks missing in the current psychedelic renaissance Quotes: "I think there's a lot of us [clergy] out there that understand that the spiritual issues that come up with psychedelics are important and need to be tended to in a sensitive way—in an open minded way, an open hearted way." [14:36] "The Church has, over time, taught people to not trust their minds or their bodies. And that's a huge mistake because our bodies keep the score and they also are one of the places we hold wisdom—which was the biggest lesson I got from the first experience I had at Hopkins." [17:39] "That's why the spiritual care professionals could be so important: when these issues, these spirit big spiritual questions or even a collapse of your own theological framework happens, you need help to put it back together. And just like therapy helps us put our emotional life back together, I think a good spiritual director or spiritual advisor—one-on-one or small group work—can help us put our theology back together." [21:47] Links: Ligare website Ligare on Instagram Hunt on Instagram Hunt on LinkedIn Center for Action and Contemplation website Previous episode: Avoiding the Pitfalls of Psychedelic Medicine with Matthew Johnson, PhD Psychedelic Medicine Association Porangui
On today's episode of The Therapy Crouch, things go from hilarious to heartwarming as Abbey and Peter dive into a chaotic mix of birthday surprises, burnt chocolate cats, and alien conspiracies. From a charity lunch that ended in shots and Scouse storytelling to Peter's “notes app revelation” and Abbey's laser-focused hen do planning, this episode is jam-packed with relatable rants, golden anecdotes, and off-the-cuff laughs.Pete reflects on the strange phenomenon of being married to a sex symbol (while being shabbered in public toilets), and Abbey shares her intense need to over-plan every detail of life—while Pete floats in football-induced chaos. They also go deep on aliens, robot dogs, and conspiracy theories, questioning whether Jeff Bezos might be one of them. Meanwhile, listeners write in with snoring scandals, regrettable screen-savers, and shocking first-time confessions.As always, it's candid, chaotic, and comfortingly unfiltered.Email: thetherapycrouch@gmail.com Instagram: https://www.instagram.com/thetherapycrouchpodcastTikTok: https://www.tiktok.com/@thetherapycrouch Website: https://thetherapycrouch.com/ For more from Peterhttps://twitter.com/petercrouchFor more from Abbeyhttps://www.instagram.com/abbeyclancyOur clips channelhttps://www.youtube.com/channel/UCZntcv96YhN8IvMAKsz4Dbg#TheTherapyCrouch #AbbeyAndPete #RelationshipAdvice #Podcast Hosted on Acast. See acast.com/privacy for more information.
Immigration attorneys and advocates see Kilmar Abrego Garcia's case as a symbol of the bigger travails of mass deportation, as NPR's Ximena Bustillo reports.Support NPR and hear every episode of Trump's Terms sponsor-free with NPR+. Sign up at plus.npr.org.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Download my customizable 90 Day Plan here: https://deliveringvalue.co/90In this episode, Jay Desai, Growth Lead at Navattic, shares his approach to stepping into an early-stage growth role with clarity and purpose. He reflects on how his first 90 days were spent gaining product knowledge, ramping up without burnout, and aligning cross-functional teams around a unified vision of growth.Jay talks about the ambiguity of growth roles and how the early days are about building relationships, learning, and strategic prioritization. He explains how he uses frameworks like “task-relevant maturity” and sprint systems to manage expectations while delivering early wins.Now leading growth at Navattic, Jay discusses his role in designing operating systems, building trust, reducing capacity confusion, and creating a repeatable model for experimentation to drive long-term success.In this conversation, you'll learn:How to architect your first 90 days for impact across product learning, trust-building, and operating system designA practical framework for capacity planning, effort scoring, and balancing quick wins with long-term betsThe most common misalignments growth leaders face and how to proactively prevent themThings to listen for:(00:00) Intro(01:52) Jay's role and scope at Navattic(03:20) How Navattic defines “growth”(06:03) What feels new vs. familiar in the role(08:37) Why the first 90 days set the tone(17:46) Learning the product and meeting the team(32:42) Capacity limits and prioritizing work(34:16) Tools Jay uses to run growth(38:22) Applying engineering workflows to marketing(49:11) Quick wins vs. long-term initiatives(54:04) When to share the first strategy draft(57:09) Pitfalls that derail growth rolesA huge thanks to this episode's sponsor:Navattic: Interactive Product Demo Software - https://navattic.com/value Resources:Connect with Jay:LinkedIn: https://www.linkedin.com/in/jayanishdesai/ Navattic: https://navattic.com/value Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewcapland/ Substack: https://media.deliveringvalue.coHire Andrew as your coach: https://deliveringvalue.co/coachingJoin Growth OS: https://deliveringvalue.co/growth-operating-system
Andrew Beck, MD, PhD is the Co-founder and CEO of PathAI, where he and his team are developing AI tools to improve the precision of pathology and the efficacy of drug development for diagnosis of cancer and also many other complex diseases.Before founding PathAI, Andrew was an Associate Professor at Harvard Medical School, where his research focused on the application of machine learning to cancer pathology. He earned his MD from Brown University and his PhD in Biomedical Informatics from Stanford University, where he pioneered some of the first computational models used to predict patient outcomes in oncology.Time stamps of the conversation:00:00:00 Highlights00:01:28 Introduction00:02:18 Entrypoint in AI00:07:02 Background in Medicine and Bioinformatics 00:10:00 Leap from academia to entrepreneurship00:16:20 Translating AI developments to Pathology00:21:15 Specialist vs Generalist AI models in medicine00:24:15 What sets PathAI apart?00:26:32 AI adoption medicine00:34:25 Usage of AI tools in clinical workflows, example MASH00:40:10 AI in Dermatopathology00:42:15 AI for biomarker discovery00:47:05 Will AI models replace pathologists?00:52:28 Avoiding over-reliance on AI00:57:40 Is AI living unto the hype?01:01:00 Challenges in clinical trials 01:05:12 AI reaching patients directly01:09:50 Working at intersection of AI & Healthcare01:15:30 Pitfalls to learn fromMore about PathAI: https://www.pathai.com/and Andy: https://www.pathai.com/about-us/andy-beckAbout the Host:Jay is a Machine Learning Engineer III at PathAI working on improving AI for medical diagnosis and prognosis. Linkedin: https://www.linkedin.com/in/shahjay22/Twitter: https://twitter.com/jaygshah22Homepage: https://jaygshah.github.io/ for any queries.Stay tuned for upcoming webinars!***Disclaimer: The information in this video represents the views and opinions of the speaker and does not necessarily represent the views or opinions of any institution. It does not constitute an endorsement by any Institution or its affiliates of such video content.***
The Easy Way To Write a Blog Post. Here's the Single, Simplest Method for ArtistsHow Vulnerability Can Make Your Art Writing ShineThe article I mentioned on Orhan Pamuk that will help you fly your "Freak Flag."'Tea was mentioned often in this podcast, so just for fun:How Tea Helps Artists: Plus the 10 Top Tea Books EverGenerative AI is great for learning a language, mastering chess, or inventing a damn good book title or pen name. 3 more AI resources I love are found in this article: Write Better With These 3 Free Apps. To be charming and subscribe to the blog and get free access to my writing toolkit for artists click here.For info on one-on-one writing coaching with Thea go here. This blog is produced by The Charmed Studio Blog and Podcast™, LLC. And when you get scared about writing and want to relax, remember what Anne Lamott says."100 years, all new people."You can do this. Occasionally my show notes contain Amazon or other affiliate links. This means if you buy books or stuff via my podcast link I may receive a tiny commission and do a happy dance. There is no extra fee for you. I only link to items I personally use and love: products I feel help heart-centered artists and writers. Thank you. :)
In a time of what feels like unprecedented change, the yoga landscape is shifting profoundly. It's a great opportunity for host Rachel Land to connect with other full-time yoga teachers—returning guests Caroline Wybar, Elena Cheung and Kylie Rook—to hear their thoughts. In this wide-reaching and philosophical discussion, we share what life as a teacher looks like right now, what has changed in the recent past, and what challenges and opportunities might lie ahead. Listen in to hear about online fatigue, chasing the hustle, the challenge of work-life balance, diversification for long-term sustainability, and our advice for new teachers. — Show Notes: Current teaching schedules [3:35] Why to diversify your offerings [7:41] Post-pandemic changes for yoga teachers [8:38] Myriad options: for better and for worse [12:35] Making a good living versus making a good life [16:13] Challenges: online fatigue, cultural stress, changing markets and demographics [23:33] Future opportunities [32:02] Closing thoughts for other teachers [43:50] — Links Mentioned: Watch this episode on YouTube Connect with Caroline Wybar: Facebook | Instagram | Caroline Wybar Yoga | YMO Guest Teacher LIVE Online Yoga Nidra Teacher Training Yoga Medicine® Podcast Episode 68: Approaches for Anxiety Yoga Medicine® Podcast Episode 136: Yoga Nidra Connect with Elena Cheung: Instagram | Elena Shapeshifts | YMO Guest Teacher The Art of Teaching Impactful Group Classes Online Course Yoga Medicine® Podcast Episode 74: Yoga for All Yoga Medicine® Podcast Episode 141: Pitfalls of Private Yoga (And How to Avoid Them) Yoga Medicine® Podcast Episode 153: Integrity Beyond the Metrics Connect with Kylie Rook: Facebook | Instagram | Into Being | YMO Guest Teacher Yoga Medicine® Podcast Episode 66: Beginner's Mind You can learn more about this episode and see the full show notes at YogaMedicine.com/podcast-157. And you can find out more about insider tips, online classes or information on our teacher trainings at YogaMedicine.com. To support our work, please leave us a 5 star review with your feedback on iTunes/Apple Podcasts.
How to Use AI for B2B Storytelling Without Losing Your Brand So many B2B companies and marketing teams waste budget on generic content that fails to resonate or support core business goals. In an era where AI-generated is everywhere, smaller B2B brands often struggle to maintain a unique identity while competing against larger firms with massive content engines. The key to staying relevant lies in a B2B brand’s ability to be authentic, human-centric, and strategically consistent despite the pressure to automate everything. So how can B2B brands effectively integrate AI into their marketing workflows without losing their unique voice and brand integrity? That's why we're talking to Nick Usborne (Founder, Story Aligned), who shared his expertise on leveraging AI through the lens of strategic storytelling. During our conversation, Nick discussed the critical distinction between simple narrative and a brand’s unique story, highlighting a significant gap where only 7% of top AI prompt libraries actually focus on storytelling. He shared actionable advice on building a “story vault,” training staff to avoid “brand drift,” and enforcing consistent AI usage to maintain the trust of the audience. Nick also underscored the importance of keeping human elements at the forefront of content creation to prevent AI from feeling overly mechanical, and advocated for a balanced approach that ensures scalable growth without sacrificing a brand's authenticity. https://youtu.be/dtgvg2-XXoU Topics discussed in episode: [02:53] The “Why” Behind AI Adoption: Why companies must embrace AI not just for efficiency, but to avoid being left behind by competitors who are already scaling their reach. [04:10] The “Moat” of Storytelling: Why narrative and voice can be easily copied by AI, but your brand's unique “lived story” is the only defensible moat you have. [11:27] Pitfalls of Inconsistent AI Use: The dangers of “shadow AI” use by employees (e.g., Using personal accounts vs. company custom GPTs) and how it leads to brand drift. [16:46] The Human Element vs. AI: Nick explains why AI can describe the beach but can't “feel the sand between its toes,” and why human “messiness” is key to connection. [24:26] Building a Story Vault: Nick provides a practical framework for formalizing your brand's folklore—from founder stories to customer service wins—so they can be systematically used in AI content. [28:17] Actionable Steps for Marketers: Three immediate steps to take: build your story vault, interview key stakeholders (founders, early employees), and analyze customer service transcripts for sentiment. [30:11] The Problem with “Killer Prompt” Libraries: Why copying “top 20 prompt” lists is a strategic mistake that leads to generic, non-differentiated content. Companies and links mentioned: Nick Usborne on LinkedIn Story Aligned Transcript Nick Usborne, Christian Klepp Nick Usborne 00:00 AI can do a wonderful job in many ways, but it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. I think that content and stories that truly resonate with people you use those kind of touch points the the deeply human side of being alive. And like, say, I think AI can get close when you prompt it really well, but also, there’s a messiness that makes us recognize one another, the little mistakes we make. That’s what makes us human. We are messy. AI, it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance. Christian Klepp 00:51 When brands rely on the same AI tools and prompts, they start to sound like everyone else. That loss of voice can hurt trust and lead to something called Brand drift. So how can B2B Marketing teams scale content with AI while staying true to their story? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Nick Usborne, who will be answering this question. He’s the Founder of Story Aligned, a training program for Marketing teams that want to scale content using AI while protecting the integrity of their brand story and voice. Tune in to find out more about what this B2B Marketers Mission is. Mr. Nick Usborne, welcome to the show, sir. Nick Usborne 01:32 Thank you very much. Thank you Christian. Thank you for having me. Christian Klepp 01:35 Pleasure to have you on the show. Nick, you know we had such a fantastic pre interview call. It was a bit of a you did drop a few hints and clues about what was to come, and I’m really looking forward to this conversation. I’m going to keep the audience in suspense a little while longer as I move us into the first question. So off we go. Nick Usborne 01:55 Okay. Christian Klepp 01:56 All right, so, Nick, you’re on a mission to equip Marketing teams to scale AI powered content while staying aligned with their organization, story and voice. So for this conversation, let’s focus on the topic of how to use AI for B2B content without losing trust. And it is at the time of the recording, the end of 2025 and of course, we’re going to talk about AI, but we’re going to zoom in on something specific as it pertains to B2B content and a little bit of branding in there as well. But I wanted to kick off this conversation with two questions, and I’m happy to repeat them. So the first question is, why do you believe it’s so important for brands and their Marketing teams to embrace AI so that they can scale? And the second question is, why does this approach require the right prompts and guardrails? I think that’s one thing that you mentioned in our previous conversation, the whole the whole piece about prompts and guardrails. Nick Usborne 02:53 Well, the first question, why do companies need to embrace AI? And the ridiculous answer to that. It’s not a good answer, but it’s true is that because everyone else is, because your competitors are, and they will create content at scale while you are not, and they will achieve reach that you can’t achieve without AI. And in fact, if they do it well, their content, their new content, will be very good, content deeply researched beyond perhaps what you can do. So it’s like everything within AI right now, like, like, Why? Why do all the companies like open AI and Google and Meta, why they all racing? Because if they don’t, someone else will get there first. And it’s, I’m not saying it’s a great reason, but I think it is the fundamental reason for companies to embrace AI, is that you will be left behind if you don’t. This is a transformational moment, and as much as we’d like to have choice, I think in this matter, we don’t have a lot of choice. So that’s my answer to that question. Repeat the second question for me. Christian Klepp 04:00 Absolutely, absolutely so based on, based on that, like, why does this approach require the right prompts and guardrails? Nick Usborne 04:10 As part of my business, I’m constantly researching this, and in particular, I’m researching the prompts people do so when say, could be writers coders, but in our world. Let’s say writers, principally, or marketers, are using AI. They’re using prompts, and they’re generally prompting about two things. One is narrative, like, what should we say? Or, you know, please write us a blog post about x. So that’s the that’s the topic, that’s the narrative. And then they’ll put in something say, oh, please do it in a voice that is authoritative and yet accessible. All right, so now that’s a voice. What they haven’t mentioned is what I think is the foundational layer, which is, which is story. And that’s important, because story is the only thing that is uniquely yours, if you have an narrative, if you, if you have voice, if you talk about something in a particular way, I can copy that with AI. I can copy it at scale. I can, I can look at the transcripts of Christian podcasts, and I can say, oh, I want to do one in exactly. Tell her the same topic. I can, you know, so when you focus on narrative, on what you write about in voice. I can copy it. There’s no moat. The only moat you have is with story, because every company’s story is unique. We can look at origin stories, foundation stories, we can look at customer stories through case studies, things like that. Those are always unique. No one else has Apple’s origin story. No one else has virgin Atlantic’s Founder’s story, etc. But we did some research recently. Actually, we did some research months ago, and I reconfirmed it earlier this week. I ran it. I ran it all again to look at the data. If you look at the top 20 prompt libraries that you know the big, trustworthy companies and organizations that put out prompt libraries for companies. If you look at the top 20 libraries and the 1000s and 1000s of prompts within there, 76% of those prompts are about the narrative. What to say? 17 are about voice. How do you sound? Only 7% relate to story. So this, to my mind, is where we have a problem. We have a disconnect. Everyone is going crazy, prompting for narrative and story, both of which have 0, zero mode, anyone can copy them at scale. And only 7% this very small percentage, are actually focusing on the one thing that is uniquely theirs and cannot be copied or challenged. So that when you say, when you, when you say I’m on a mission, that’s the mission for me to say, Hey guys, wake up. You’re You’re prompting the wrong things in the wrong way. Let’s like, go back and look at story Christian Klepp 07:12 Absolutely, absolutely. It almost sounds like an oxymoron to us to a certain degree, because you’re saying scaling B2B content using AI without losing trust. Because, you know, the narrative that I keep seeing on social media, particularly LinkedIn, is that if people are using AI, there is a bit of a trust factor there. But I think it’s to your point and correct me if I’m wrong, it’s being able to embrace AI and you leveraging it the right way, so it’s not, it’s not, it’s not to replace, it’s not to replace the writers, right, or to replace the Marketers, I hope not. Nick Usborne 07:50 It may replace some. But, yeah, yeah. I mean, I mean, you’re right, and the keyword you mentioned there is trust. I think, I think trust is going to be the most valuable commodity that a company can have in the months and years to come, because people don’t actually don’t if we’re talking about brand. So we’re trying to protect brand with story, right? And brand is something that a lot of companies have spent millions of dollars building and protecting over years or decades and well, one of the things let me come back to trust in a moment. But if I’m looking at brand, and I’m looking at all the stuff goes out there, it either builds brand or it burns brand. And if you burn brand, you lose trust. So if you’re going out with a whole bunch of content that sounds like everyone else is that it’s kind of meh. It’s ordinary. It’s in the middle, which is what AI is really good at. Without the right prompting, it will give you kind of in the middle, mediocre output. So you got to be much better at prompting than just like a, I don’t know, being careless about it, or taking a shortcut, shortcuts, or being lazy about it, because then you get brand drift, and all of a sudden the brand doesn’t sound quite right. And when that happens, you lose trust. And when you lose trust, you lose revenue. I mean, you really do. And people are getting very sensitive to brand of brand trust we saw recently. Was it tracker barrel tried to just change its logo. People freaked out. People freaked out. Christian Klepp 09:27 It was an awful rebrand, but, yes. Nick Usborne 09:30 Yeah, but it wasn’t. These weren’t. These weren’t. Saying is, I don’t think the design is up to snuff. It’s like, don’t mess with my tracker barrel. We actually feel very strongly about the brands. Talk to people who are absolute fans of Apple. Doesn’t matter that it costs twice as much, perhaps as not quite as good. It’s Apple. It’s my brand. Don’t mess with my brand. So we’re very sensitive to our loyalty to brands. And in fact, in some sense, it’s brand define us like a football team, a baseball team, in part, we can be defined by the brands that we support, local, Pepsi. You know, it’s like everywhere. So when a company uses AI carelessly at scale and all of a sudden that blog post, it kind of sounds like them, but something’s a tiny bit off. And then that LinkedIn update. Again, yeah, it’s them, but again, it’s, did I say is that the same as they were six months ago? You get the you get these little these little things that sound off, and now you get brand drift. And now you get people feeling uneasy, and the public are sometimes we think we can just make the public believe whatever we want them to believe, or companies to believe whatever we want them to believe, but actually, individuals, in their home lives and in their business lives are very, very sensitive to brand and they’re very, very sensitive to voice and what they hear, and if it’s off, they really don’t like it, and that does translate into loss of trust, and that does directly translate into loss of revenue. Christian Klepp 11:07 Absolutely. I’m going to move us on to the next set of questions, particularly that one pertaining to key pitfalls that Marketers need to avoid when they’re trying to scale their B2B content using AI without losing trust. So what are some of these key pitfalls they should avoid, and what should they be doing instead? Nick Usborne 11:27 What I’m hearing from inside a number of companies is that there is an inconsistency in how people are using AI and even when systems are in place, that not everyone follows the system. So it’s early days. It is. These are messy times for, you know, working with AI within companies. So I think it’s really important that companies do have some frameworks in place, that people within the organization are using the same tools in the same way, and that they are encouraged to be consistent in what they do. So I’ve heard stories of where companies are set up, you know, they’re using Copilot, or whatever they use, and then some of the manager will walk by someone’s desk, and they’re actually, actually, they’re using Claude on their phone. That person like phone, and it’s like, well, yeah, but no, this is now, you know, you have no control. You also have to get people to do what they ask. I was talking to a Founder the other day. She has a PR (Public Relations) company, plenty of clients, and she’s smart. She’s created custom GPTs for each client. So each custom GPT is trained on with with a kind of database of information on that client and the content, so that you know when you when you ask it to do something else, it’s already has the context and the voice instructions and everything, and you can and it’s great, you get this consistency. But she says, what’s happening is some of her employees come in in the morning, they start work on client X, and they’re using that custom GPT. Then they move on to client Y, but they keep using the original custom GPT and not switching out. So the management has put in the structure in place to be consistent and to output the best, you know, the best content, but the employees are not always playing game, you know, going along with that. So so I do think we’re in a messy period now where companies are not entirely sure how to apply this, how to structure it, what kind of frameworks and guidance to put in place. What guardrails to put in place? Like? Again, I’ve heard horror stories of people grabbing content that should not be shared and putting it into a large language model and then turning that into customer facing or public facing content. Christian Klepp 13:57 Oh, plagiarism. Nick Usborne 14:04 So yeah, it is messy. So what I would say is, before you even try to make the best of the use of AI that you do, need to put systems and frameworks in place and educate your staff. So if you want your staff to use AI effectively give them access to training. Don’t just throw them at a tool and say, go for it, because they won’t know what to do with it, or they’ll be able to create stuff, but they won’t be able to create good stuff. So invest in the systems, invest in the frameworks and instructions, and invest in training for the people who are going to be using the tools. Christian Klepp 14:46 Definitely some relevant points. I wanted to go back to something you said, though, because I think it’s really important. It’s certainly one thing to have the prompts and the guardrails in place and some kind of like, framework and structures. But to your earlier point, how do you enforce that? And I think you gave a really good example about like, if you have a custom GPT, and then they resort to like, using. Um Claude on their personal accounts, and then it’s a little bit like the wild west out there, isn’t it? Nick Usborne 15:06 It is, it is, and it’s and it’s, how do you enforce it? Well, that’s going to be a company by company decision. Like, like the Founder with the PR of the PR company, when she was telling me about how her employees just weren’t doing what they were asked. I was like, part of you is thinking about, why haven’t you kind of cracked down on this? But again, it depends on the company and what options you have when it comes to enforcing stuff like this. But I do think you need to, because then if we circle right back, if you have people who are untrained, and that’s the company’s responsibility to train their employees. If you have people who are untrained and they’re using these tools inconsistently, that is when you far more likely then to see errors for, you know, unforced errors like publishing stuff that you shouldn’t but you’re also going to see more brand drift, because you’re going to get this inconsistency between output and that is a disaster. Like I say, companies have sometimes spent, in a decade, several years in establishing and building a trustworthy brand. And people are very unforgiving. You can, you can lose all that goodwill very, very quickly. So, yeah, training frameworks make sure people are, you know, working within those boundaries, but as a company, it’s your responsibility to help make that happen. Christian Klepp 16:29 Yeah, yeah. Oh, absolutely, absolutely. You kind of brought this up already, but you mentioned that AI can help to scale content, but it can’t replicate your lived story, so please explain what you meant by that, and provide an example. If you can, Nick Usborne 16:46 AI can do a wonderful job in many ways, but you know, it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. So I think that content and stories that truly resonate with people, you use those kind of touch points, the deeply human side of being alive and like say, I think AI can get close when you prompt it really well, but also there’s a messiness that makes us recognize one another, the little mistakes we make, that’s what makes us human. We are messy, and it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance and the lived story. It’s the it’s the weird stuff. I think that resonates. So I’ve spent quite a bit of my career doing copywriting for companies, and for a long period, I was doing some freelance, a lot of freelance copywriting. So this is just a little side note, a little side story for you. I used to live on a hobby farm. We had some sheep and pigs and chickens and all that good stuff, the good life. And also had freelance customers. And I went in, and I was and I went, you know, you go out, you feed the animals, you come in, I sit down to work, and my client said, this is just on the phone. This is even before the internet. Client said, Hey, you’re late. I was just out farming the pig and feeding the pigs. And the guy says, what? And this, I hadn’t realized. I never told him that I lived on a farm. He thought somewhere. So anyway, we talked a little bit about the pigs, then we get to work. So the project we’re working on worked out really well, and it won an award. So we fly off to your hometown, Toronto, for the awards ceremony, direct marketing awards ceremony, and he stands up and he says, Thank you very much. Blah, blah, blah. And special thanks to Nick Usborne, the pig farming copywriter. And I’m like, I’m like, in the audience, and I’m thinking, oh, please no. This guy is like, rebranding me constantly in front of all my peers, all my potential clients for next year. Big drama turns out so, so that that’s messy, all right? AI wouldn’t do that, you wouldn’t imagine that it wouldn’t do that. That’s a deeply human moment of my humiliation and him laughing, and everyone slapping me on the back and laughing and asking about my pigs. Turns out, over the next 12 months, I got a few phone calls out of the blue. And I say, Hello, Nick Usborne. I said, Oh, is that Nick Usborne? The cover of James Barber. And I say, why? Yes. And so I actually got work out of that, because it was such a distinct difference from every other copywriter out there. I was the only copywriter who had pigs. So that was just a fun story, but it also speaks to the difference between humans and AI, and it’s a live that’s a lived experience, and it’s a lived anecdote, and I tell the story, and it’s a true story that is really important, I think so, even when we use AI, even when we use it at its best, and it can be really good when you use it well, I think everyone should keep leave space for the human in the loop, as they say, keep that human element in there, big for those stories. So I so I encourage companies to create what I call like a story vault. So there’s the obvious stories, like the Founder story, the origin story, the six original success story, also put in the little quirky stories, like that one I just described, and and make that part of your process. And also go, you know, if you’re creating something with AI and it’s a big project, take the time to go and interview someone, talk to someone, get a human story, put it in just because you’re using AI, doesn’t mean to say that everything you create has to be 100% AI, you can, you can? I do this all the time. I look for it a draft with AI, then I’d go back in and I’ll rewrite the beginning with an anecdote, like the small s story, not a big dramatic story, just a little story. And what it does then is that then connects it with us, because as people, we recognize stories. Story is profound to all of us. I think in every country in the world, parents read their children bedtime stories. It’s something we share in common. It’s how we communicate, and it’s how we recognize our humanity in a sense of like, if you tell me a story, you connect with me, and vice versa. So that’s why I think stories are so important in this world of AI, because if you just go AI, it can get a little cold, and sometimes, as a reader, you don’t quite understand what’s happening and why, but you kind of feel it. There’s an absence. There’s something missing, and that what’s what you feeling is missing is that human touch, that human element, Christian Klepp 21:59 Absolutely, absolutely. I mean, there’s like, there’s like, telltale signs, right? Like em dash being one of them, Nick Usborne 22:06 em dash Christian Klepp 22:07 Yes, or Yeah. Or it tends to, like, regurgitate the same type of war. It’s like, I find it loves using the word landscape or navigate, you know, things of that nature, right? Nick Usborne 22:20 Yeah. Christian Klepp 22:21 Or uses these funny like, you know, the colon or for, for, for titles of episodes, for examples. Nick Usborne 22:30 In titles, even when I give it clear instructions, do not use them. So sometimes, when I create content like that is, I’ll create it in with one model like say, GPT5, and I’ll take it over to flawed, and I’ll say, hey, please edit and clean this up for me, and remove any, you know, repetition or whatever. And sometimes it comes back say, hey, looks pretty clean, pretty good. Other times it’ll change stuff. And then, of course, always I will, you know, I will review. And that’s the other thing that the companies need to think about. Is that, at the moment, content generation at scale within companies, it is a bit like a conveyor belt in a factory of all these boxes flying off the end into the FedEx back of the FedEx van, and without, without any kind of quality control, which, which is actually what you do have with income within you know, if you’re manufacturing, and you do have quality control, and you pick out every 20th item or whatever to make sure that it’s good, a lot of that isn’t happening, that isn’t happening with a lot of people using AI is people don’t even see it. It’s fully automated, like, like a week’s worth of social media is automated, or a month’s work worth, and no one, no human, has read it or reviewed it. It’s just flying out automatically. And that is where at some point you’re inevitably going to have a problem. And it may not be a big problem, it may be lots and lots of small problems, lots of lots of things sounding not quite right, and then all of a sudden, when you’ve got enough little things not sounding right, then you start getting a medium sized problem. Christian Klepp 24:06 Yeah, yeah. No, exactly, exactly. Okay. Now, you talked about it a little bit in the beginning, but talk to us about some of these, these frameworks and these processes that B2B companies can use to help them, you know, organize themselves and reap those benefits of AI without losing trust. Like, what are some of these processes and frameworks? Nick Usborne 24:26 I do some training, and I have done a few rubrics where people can kind of use those to formalize the process. But I think if we talk about story, and I think I already mentioned the idea of each company having a story vault, so be formal and deliberate about it. Everyone can chat about their company’s stories, but if I say to you, hey, is there a folder? Can I can I get a Google folder and find a compilation of all of these stories? And have you graded those stories in terms of how strong and relevant? And they are, and how engaging they might be, or how evocative they might be, and the answer is almost always no, the story is around. But there’s no story vault, and there’s no rubric in place to grade those stories and decide which might be the most appropriate points at which to share those stories. So it’s that, it’s that formalizing the process, and I don’t like being 100% rules based, but I think in the AI world right now, where we are in that kind of messy middle period, I think it’s really important to have some systems in place so that we do have a consistent output, so that when you so that your brand doesn’t suffer from brand drift, and that you don’t make some significant missteps along the way. So somebody within the organization needs to be responsible for this. Maybe it’s the Chief AI Officer, if you have one, or otherwise, somebody in Marketing. So yeah, help people with training, but also help them by giving them some framework, some rubrics and some just a system like, you know, hey, picked up a story from customer service, put it in the story vault, categorize it. Customer service in the story vault says someone else can come back and find it. So it’s not just word of mouth. It’s not accidental. There’s a place where people can go to and then you’re going to do the same with narrative, the things we say. And you have another vault, as it were, and another rubric to to assess voice, how we say it. So it’s just this formalization of the process, and also trying to make sure that people use these systems as you put them in place. So somebody’s got to be walking along behind, behind and sort of, and again, it’s like, I guess, like early days of anything. Not every, not everyone will love the process. Not everyone loves using AI. But it’ll come. It’ll come. People will get in their heart better, not only using AI, but doing it well and following these processes. Christian Klepp 27:02 Okay, fantastic, fantastic. Let me just quickly recap, because I was writing this down. So obviously, having a story vault, grading them if you can, if possible, having systems and frameworks in place, training the team and getting them to familiarize themselves with the systems having a vault for narrative and voice, I think was the other piece. And finally, using, using the systems, once you have them, not letting them collect dust, as it were, right? Nick Usborne 27:32 Like and it is, I get it right now. I get it. It’s hard for a lot of companies, because I think using AI has been very kind of mixed. Some companies have dived straight in. Others are resistant, particularly companies that have compliance issues, financial, medical stuff like that. They’re being very careful, very cautious, and for very good reason. So the rate of adoption is very uneven at the moment, Christian Klepp 28:01 Absolutely, absolutely, all right. Nick you’ve given us plenty here, right? But if we’re going to talk about actionable tips, like something that somebody who’s listening to this conversation that they can take action on right after listening to this interview, what are like some of the top three things you would advise them to do? Nick Usborne 28:17 Well, I guess first is just we’ve talked quite a bit about the story, the story of collecting stories. Just do that because, like I say, I think story is your is your superpower, because it is the only place where you have a moat you don’t in what you say and how you say it. Anyone can copy you, and I can automate copying you through AI as well, but I cannot steal your story, because it’s just not true if, if it’s not my story. So I’d always start there and again, start, start that. Build the vault, select the story and formalize that process. Interview the Founders, if you can, interview early employees, even if they’re retired, interview the first three clients, if you can access them, interview customer service. So often overlooked, customer service in one way or another, so long as that’s not all automated, if there’s still humans in that loop, then have conversations with them. And you can, you can, you can, get transcripts, customer service transcripts, and feed them into AI and say, hey, please analyze and summarize this. What are, what are the most powerful messages we can get from our customer service? Sort of stream of content? Do? Do a sentiment analysis? What are people upset about? What are people happy about? So, yeah, story, I think, is like, I say, it will be your motive, it will be your savior. So first start to formalize that process of getting story and then making sure that it finds a place, somewhere in your automation of, you know, AI generated content, Christian Klepp 29:58 Fantastic, fantastic stuff. Okay, soapbox time. What is the status quo in your area of expertise that you passionately disagree with, and why? Nick Usborne 30:11 I guess again, I’m just going to overlapping. I don’t know what a status quo, but the thing that I passionately disagree with is is every time you see most or a social media title that says top 20 killer, unbeatable prompts. Christian Klepp 30:31 Oh, yeah. Nick Usborne 30:32 No, no, no, absolutely, just, just no for two reasons. One is that they’re going to be generic. They’re not going to apply to your company in particular, they’ll be generic, and just because they work for someone else does not mean they’re going to work for you. And like I say, we did, I’ve done research on those prompt libraries, and only 7% of them even touch on story. So if I’m writing stories, the most important thing almost all of those prompt libraries are missing out on that. They’re just focusing on narrative and voice and ignoring stories. So not good and and, yeah, so, so that is, I don’t know whether the status quo, but it’s something I keep seeing, and it irritates me when I get it. I understand why they’re doing it, but not helpful for your company. Christian Klepp 31:18 Yeah, you and me both. I mean, those are the those are the pulse they attempt to ignore immediately. I mean, I just skim through it and see the prompts, and I’m like, Nah, but I think it’s human nature too, isn’t it? Like everybody wants to chase the next hack. They want to find that the you know, the shortcut, like the quickest route to get something done. And I get that, but it sometimes does more harm than good. Nick Usborne 31:43 Easy button, but also to be fair and to be a little bit more generous. This is early days, and so people are looking for help. And if it says top 20, this is, oh my goodness, thank you. I’ll take that now. Over time, that’ll change, and people will become a little more sophisticated, I think, but like us, like you. You know, I get it. I understand why those those posts and titles are attractive, and that’s why people create them. But we can do better. We can do better Christian Klepp 32:12 Absolutely, absolutely we can, and we will, hopefully, all right, here comes the bonus question. I’ve been thinking about this one, but Nick Usborne 32:23 I feel strangely nervous. I feel nervous, but it’s a bonus question. Christian Klepp 32:30 Just breathe. Just breathe. I mean, clearly from this conversation, you know, writing is in your blood, right? It’s something that you are passionate about, but it’s also something you’ve done professionally for a long time, I suppose. The bonus question is, if you had an opportunity to meet your favorite writer or author, living or dead, who would it be, and what would you talk about? Nick Usborne 32:55 One of the people, I really admire, and I’ve already spoken to him, is David Abbott. So David Abbott is a copywriter from from England, and he had an agency called Abbot Mead Vickers, and he was an amazing writer. So I’ve already met him. Who I haven’t met I would like to re write to meet is Susie Henry. She was the copywriter behind a series of advertisements in the UK for an insurance company, and she is just a delightful writer, so I told you, well, no, I hadn’t told you. Maybe I will tell you I’m like, when I started out copywriting, it was at the tail end of the Mad Men period, and creatives were the Kings and Queens, and copywriting was such a craft, it was something to be absolutely proud of, like we’d go through so many drafts, and it was, I was, you know, I was, I was a craftsman, learning from other craftsmen. And David, ever I met, he was in a fantastic writer, just written Susie Henry so good, very, very conversational writer, which was very unusual for that time. So I’d like to meet and talk with her, and I still can’t remember the fiction writer. He’s science fiction writer. I completely lost blank on his name, and I’ve actually met him once briefly, but I’d like to get back to him and chat, but I can’t, because he’s he’s since passed. Christian Klepp 34:19 Oh, I see, I see, I see. All right, well, that’s quite the list of people, but, um, but yeah. No, fantastic. No. Nick, thank you so much for coming on the show and for sharing your experience and expertise with the listeners. And please quick introduction to yourself and how people can get in touch with you. Nick Usborne 34:37 All right. Hi. My name is Nick Usborne, so my business build Story Aligned. So storyaligned.com and what we do there is pretty much, what I’ve talked about today is we train teams within companies to look at story, narrative and voice with a lot of emphasis on story, because that’s where the note is, so if you get a Story Aligned, you’ll find we have a white paper you can download. We have a blog that you can read, the description of the training. So yeah, if this interests you, if you find this an interesting topic, there’s plenty to do when you get there. So Story Aligned, A, L, I, G, N, E, D, yeah. Story Aligned. Christian Klepp 35:21 Fantastic, fantastic. And we’ll be sure to pop that into the show notes so that it’ll be easy for everyone to access. But once again, Nick, thank you. Nick Usborne 35:28 Sorry, one last thing, if you want to please opening myself up, if you want to just talk to me directly, you can write to me at nick@storyaligned.com. Christian Klepp 35:38 Perfect, perfect. Nick, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Nick Usborne 35:44 Thank you. Thank you for inviting me. It’s been a pleasure. Christian Klepp 35:47 Thank you. Bye for now. You.
Kiera is here with a gift to make your practice even better: The three most common mistakes dental practices make, and guidance on how to get out of them. Is your practice making one of these mistakes? Delegating tasks without ownership Avoiding hard conversations Flying blind on your numbers Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: The Dental A Team (00:00) Hello, Dental A Team listeners, this is Kiera and today is one of my favorite topics of all time. It's how to avoid the pitfalls because I feel like these are costly mistakes that dental practice owners make. We make these costly pitfalls. We go into them. We don't know about them. And you guys, if you know me, I have a mantra and I say, don't lose money. I hate losing money. It's one of my biggest pet peeves and I don't want you to lose money. So I'm excited to talk about it. I hope you guys are excited because... The reality is like so many people talk about like, success leaves clues and it does, but so does failure. And I I talk about this a lot when I present and when I speak and I say like success and failure are truly not radically different. They're not, they're like small little things. It's like successful practices are consistent. Successful practices put systems in, successful practices look at their KPIs, successful practices have team meetings that are effective. Successful practices have CEO time. Successful practices have delegation and ownership. Successful practices ⁓ follow through. They look at their case acceptance. They make their re-care calls. They do their reactivation. They do different verbiage. Like that's what they do. Failure practices don't stay consistent. They always have an excuse. They're always blaming. ⁓ They don't check their case acceptance. They don't track their KPIs. They don't look at their numbers. They don't take CEO time. Like these are just little steps. And like with my fingers, if you're just listening, I'm like, almost like scallops, like if we've got a middle point, success is I checked my KPIs, failure is I didn't check my KPIs. And while that's not like a huge move, it is moving you points away to where you end up either closer to success or closer to failure. And so I think when we realize this, these are the ones, like, how can I help you guys avoid these costs and mistakes? How can I like motivate and inspire you and like, not just motivate, but genuinely change you? So that way it's not this I like, well, shoot, we're on failure row. Shoot, like, I don't really know about this. Like, I just want to talk about three of the most common mistakes that people make and how do you correct course because you're going to make mistakes. But like if I'm doing the scallops again, successful offices realize like we didn't do the KPIs. So we're going to start doing the KPIs and we don't miss those. We're going to hold the meetings and we don't miss those. they course correct before they end up in the failure or the success bucket. They're course correcting constantly. And so this is just like where I'm at coaching hundreds and thousands of offices, team members galore, our team, like literally, I feel so blessed that we get to serve so many offices. I just saw like this really awesome highlight reel of all these doctors that came in person and I was watching it with Jason and I look over and Jason's just the sweetest thing. He's tearing up and he said, Kiera. I knew when you started Dental A Team, it was going to be like, he's like, I never imagined it being what it is today. He said, but all those people's lives, including all of you listening to the podcasts, all of those lives that we've been able to change because of Dental A Team Gosh, that is just such a blessing. It's such a beautiful thing. And I just want to say thank you. Like, thank you for being here. Thank you for being a part of the offices. Thank you for being a part of my Dental A Team podcast family. Thank you for just showing up. Thank you for changing lives through dentistry. Thank you for giving people a gift of confidence. Like, And for me to be able to give you a gift to make your practice even better, that's what I'm here for. That's what Dental A Team's about. So like we're here to help you recognize patterns. We're here to help you avoid burnout. We're here to help you make small changes before they become giant snowballs. And I think like my thought process has always been I'm here to positively impact the world of dentistry in the greatest way possible. We're here to share this podcast message with every single office out there. We're here to help offices realize like running a successful practice. does not have to be hard. It can actually be easy. And let's give you the tools, the tips, the resources, all of that to make your life a grand success. So if that sounds great to you, we'll rock on. So step number one, mistake number one that's very costly is delegating tasks without ownership. So like so many offices, hear them like, Kiera, I listened to the podcast and we implemented it, but like it just didn't work out. And I'm like, yeah, cause you delegated it and you didn't have the structure, didn't have the ownership, you didn't have the accountability, you didn't have the metrics. Like, okay. One of the doctors called this doctor out and they said, this doctor is a walking cheat, like cheat code. Go talk to him, go ask him what he does because he's been able to take his practice for massive success, which is true. When I met them, were doing about 1.5. Now we're clearing five. We're going to be crushing six to seven. And I just like, gosh, the giddiness in me for this office. Like they deserve the sun, the moon, the stars. Like you name it. They're just such good humans. And so when I think about this, like we're talking, this is a practice that went from like 1.5, 2 million up to this six, $7 million practice now, something I've noticed. And like I said, this doctor is a walking cheat code. They, when we go in and we're like, okay, we're going to roll out this new process. So we're going to do a new process on how we do case acceptance, or we're going do new process on how we do cancellations. They don't just go to the team and be like, all right guys, we're going to do cancellations. They are like, we're going to build an SOP. we're gonna have a team training, we're gonna have a metric, we're gonna do it for these four weeks. And they don't take a long time to execute on that. So it's like, perfect, we're gonna have this done in the next three weeks. But they execute, it's rolled out, it's like, it's very, very thorough. And this is a practice of a very large team and they all do it consistently. And when something gets off, they just go right back to the SOP, they update the SOP, where was it missed? What do we need to do? Let's do a team training on it. But I will say I've coached hundreds of offices and this is one office that I watch constantly that is able to delegate, have ownership and be able to have a full team move and stay hyper accountable. So this is just like, you've got to have ownership. You've got to have SOPs. You've got to roll it out to the team, make sure everybody's aware. And then we've got to have the metrics and the check-ins to make sure something's not off. And if it is off, we follow through on it. So people know that when we roll out new processes, they're here to stick. They're not just like a flash in the pan of like, I heard it on a podcast. Let's try it out. No, it's very, very, very thorough. So a quick check for you is like, go back and look at the last three things that you delegated. Did you assign them? Did you own them? And did you have follow up on it? crickets. Yeah, yeah, because you did it. Darn it. But you're going to do it in the future. Or maybe you did. And I'm high fiving you. But most of the time, people don't. And this is so costly because then you can't ever be free. You think you're moving. You're taking one step forward, but you're actually taking like 500 steps backwards because nothing's actually getting delegated. Nothing's actually moving forward. And you're only relying on your A plus star players that are building all these ownership accountability pieces. And people are like, but I want everybody to be that way. And I'm like, human nature is not. Tell me how you're doing on your New Year's. resolutions, probably not great because human nature by default doesn't stay accountable. Why do think I'm in business? because people, they know what they need to do. People are like, Kiera, I pay you to tell me like what to do that you do on the podcast. And it's like, yeah, because human nature is not follow through. Why do I pay a gym trainer? I've got all the resources, I got all the tools. I need somebody to literally hold me accountable to make me show up to work out. So look at the last three tasks. Did you delegate them? Was their ownership? Did you follow up on them? Did they have a metric? If not, it up, fix that and start to delegate with ownership and accountability. So mistake number two, are you guys ready for this? It's avoiding hard conversations. ⁓ man, that's a crowd drop off. This is so real though, because we don't have like Patrick Lanziani has the five dysfunctions of a team. And if you and your team have not read this, I highly recommend it's a very easy fable. Have it as like some like, evening reading. It's so fast, it's so easy and it's very, very great. And I think it's a reread. So if you've listened to it in the past or you read it, maybe do a reread. ⁓ But when we don't have trust and vulnerability and then we don't have healthy debate, AKA hard conversations, what happens is like little small issues become cracks and cracks aren't bad. But if cracks stay there, they actually break and then it becomes toxic and then it arose the entire team. So in leadership, we've got to have, let's like, I coached his office. guys might know him. He's incredible. ⁓ They've got a lot of offices. think I did seven office visits ⁓ in three days. We were hauling booty. And I love this doctor because he pays for me to come in to coach his teams, to teach them how to have uncomfortable conversations, to remind them like this is why we're here. And the more we have just a few of these and we get away from the fear of discomfort. and wanting to keep the peace, which is actually artificial harmony, we like care, we align and we move forward. And we use the sports analogy on this of, can you just imagine like pick your favorite sports team, basketball, baseball, soccer, I don't care what it is. Can you imagine for one second, like we'll just use basketball for instance, or football. Like if the quarterback or the point guard goes in, like let's do football, because they get thrashed. Like if that quarterback gets thrashed because his defensive line is not protecting for him. or no one's open because they didn't follow the play, can you just imagine if that quarterback runs off the field and is like, hey coach, could you tell the defensive line to cover for me next time? Like absolutely not. Or if that quarterback is just like, I'm just so angry with my defensive line. Like they didn't block for me. Like, no, can you imagine? Like, no, they call it out. Like you got a freaking block for me. Like we need to win this game. I need this to happen. And they do it in real time because everybody on the team, is committed to winning and they call each other in real time of their blind spots. Like my brother said, I'll play basketball. I played tennis. You got to call it in the moment. Like my dad is like, you got to call it in real time. You got to say, Hey, I need you to block. I need you to box out for me. I need you to like throw the ball. Like I'm here. Like I need you guys to get open, whatever it is. But like, if we can get a little bit better, that that's our culture rather than a, we sit here pretending to be perfect, but ultimately hating each other. and hate's probably a strong word, but creating gaps. And so what I encourage is we normalize uncomfortable conversations. We normalize and encourage it. We push on peer to peer accountability. We have each other instead of it being up to the coach, AKA office manager or doctor, to each other, peer to peer, to where we talk about it. We wanna get the W, we wanna win. And so helping your team realize that this is going to be the best way for us to win is to have these hard conversations. And it's not, I say it's not confrontation. It's just a conversation. Like let's take that hard out of there, but let's say what needs to happen. And so I would say, doctors, one of the worst things you can do to your great players is to tolerate the poor performance of a lower player. ⁓ Because they're watching you. They're watching to see standards are not what you say. They're what you tolerate. And so when you're A plus players are watching, like, well, doctor is going to do this constantly or doctors are not going to care about that. Now team members, can rise up and you can take care of things too. Doctors, we've also got to make sure that we're encouraging and we're having the hard conversations too. I don't think you know how much I do not enjoy hard conversations, but I know as a leader, as a boss, as a CEO, as a consultant, I have got to have the hard conversations and I'm going to keep having them. They're not easy, but they are my responsibility and I'm going to show up as a good team member because actually that's better than living in artificial harmony. It's so much better. So there's a great quote. If you want it, your success and happiness, that's my add on your success and happiness are directly proportional to the number of uncomfortable conversations you're willing to have. So if you want to grow, if you want to rise, how many of you look at your KPIs or your numbers like, gosh, freaking schedule is not full. Like, oh, like our profitability, like, but I go to my team meetings and I'm like, great job guys, you're doing great. Why don't we call it out? Hey, profitability is not where it needs to be. What are our solutions to get it to where it needs to be? I'm not being a jerk. I'm not sitting here sizzling. Hey, our schedule is not up to goal. What are we doing to get that fixed? Let's have a conversation. Let's fix it. Let's normalize that. That's calling out in real time. Hey, our schedule is not to goal. Like what's our solution? How are we going to get there? It's like it's a huddle. It's a genuine huddle. Think about sports players. Like they get together. Like you need to block. I need you to call that person. I need you to do this. You guys need to call that all the hygienists. If you've got downtime, call seven patients, whatever it is. That's how we get the W. something rude, let's normalize that we are a team. We call each other out. We celebrate when we win. Also like on the flip, like let's go to basketball, let's go to football. When they score a touchdown, the whole team that was just calling each other out of like, I need you to block, I need you to do this. They also go to the end zone and they freaking celebrate. They lift each other up, they're high-fiving. It's both. So let's make sure that we're calling each other out and normalizing that. And we're also celebrating and normalizing that as well. So this is something of, I would just encourage you to have one honest conversation, and also I'd recommend in your next team meeting, let's have this if that's a standard, put it up in the break room. We normalize hard conversations. We encourage hard conversations. We are a company that does not sit in artificial harmony. Whatever it is, plaster that, build that into your culture. This is something you've got to like, if you guys could see, I'm like boxing out, like I'm pushing the defense. Like you've got to push this through all the way for you guys to get this to be that and to avoid that costly mistake. All right, mistake number three. This one should come as a no brainer. You guys know I love numbers and numbers love me. It's flying blind on your numbers. So I think that production feeds the ego, profit feeds the family. So when I look at this, so many doctors are like, well, Kiera, I know you say that the numbers are there, but I don't have any money. And I'm like, yes, but making haphazard, crazy decisions because you're not looking at your numbers and you're not using them as a roadmap, you're just flying by the seat your pants. And so when you look at this, you've got to know like, here's just a, guess, I guess to help you see like, am I flying blind on my numbers or do I maybe know my numbers? Question number one, what's your breakeven number? Now that's twofold. What's the breakeven number on the practice and what's the breakeven number paying you? Two questions, okay? My question is, what is your overhead on your supplies? What percent, what is your current overhead? What is your debt services taken out of your overhead? What is your EBITDA? What is your net profit? AKA cashflow. Of that profit, are you saving your taxes? Hmm, something to think about. Fascinating, right? That's how you know. And if you can't answer those questions right now. I know you're probably flying a little blind. Maybe you even just have like a eye patch on. That's okay. Maybe you're only half blind, not all the way blind. Or maybe you're like, Kiera, I'm walking in the dark. I don't even know any of that. don't even know where to find the PNL. It's fine. Wherever you are, you've got to get this dialed. Like I am a sticky broken record. haven't talked to her. Oh man, I'm so excited. She's going to get on podcast with me. And last year we were chatting and she was like, Kiera, like we were debating. Is she going to join consulting? Is she not going to join consulting? And she's like, I have got to get profitable. And I said, all right, rock on, challenge accepted. We are going to get you profitable. I have been a broken record with this poor doctor for an entire year. It's production, profit, production, profit, production, profit, production, profit. Head down, produce, make sure your team's collecting and make sure we're profitable. That is what we've done all year long. And guess what? Come the end of the year, she's like, Kiera, I have so much money, I got to pay taxes on it. Like we did it. and she did it in 11 months. So production, profit, production, profit. If you're producing, but you're not collecting and you're not looking at your numbers, you're not going to be profitable. If you're not planning for taxes and you're not saving for taxes, you're not gonna be profitable. If you don't know what your breakeven is on the practice and then what the breakeven is and what it needs to produce with you in there, you can't project this out and you can't forecast it and we can't figure out what your daily goal needs to be. And then you're just producing for the sake of producing for your ego. Who was that a rank? Could you tell us there? If you like that email me Hello@TheDentalATeam.com. I might rap it. You guys, I used to have a rapper name Skittlez with a Z so I could wrap with Eminem. Tell Eminem I'd love to wrap with him. I've never gotten that far, but you know, Skittlez, Skittlez and Eminem. I don't know why I just told you that. Email me Hello@TheDentalATeam.com. If you think I should be Skittlez and rap it out. I'd love to hear from you. I genuinely love a good pen pal. So write me. But you've got to know your numbers. You have to. non-negotiable. And this is, think, where accountability as a coach comes into play. I force our clients with our consultants to know their numbers. We call it the yes model. You've got to have your vision. That's the Y. E stands for earnings. You've got to be profitable, non-negotiable, otherwise go be an associate. And S stands for systems and team development. If we know the vision, when we look at the numbers, it's going to tell us the systems and team development we need to do, period. Period. That's the formula. That's all it is. So if you're flying blind on your numbers, like, ugh. Guys, I'm scratching my head over here. This is stress. If you ever see me fluff my hair, it means I'm stressed, okay? My team has told me they're like, Kiera, what you do is it's a little like side fluff. And right now it's both hands fluff. Like I'm stressed out for you because I used to fly blind on numbers. So many clients flying by on non-numbers. They don't look at it. They've got multi-practices and they don't break it down. You guys, these are costly pitfalls. So remember, go back to the success and failure. They're not radically different. It's failure to look at the numbers. It's failure to say like, I don't care if you don't know numbers or not, I don't know numbers either. But guess what? Kiera freaking loves numbers and numbers freaking love Kiera. That is how this works. It is, I'm going to force myself to learn this. You guys, on my goal board, I'm not joking you. I should like take pictures of this so you guys can see it. In my bedroom, Jason and I made this like joint goal board. If you guys wanna get your spouse involved in your life, cause you feel like you're just driving and growing without them. Joint goal board between the two of us has been amazing and it sits in our bedroom. It's not pretty It was built on Canva. It cost me eight bucks. It took us a Sunday to do it together But I literally have this like sign and it says tax expert ahead. I Did not know taxes. I was getting burned every single year I was crying every single December and I was like I am never doing this again I'm going to become a freaking tax expert. I started reading books on it. I called up the CPAs. I started researching it I was like, okay, it's just a formula. Yes, of course. They're like all these ways I can reduce it But at the end of the day, it's really just a very simple formula. Whatever my profit is, whatever my tax bracket is, I know, yes, yes, yes, yes, yes, this is a very simplified version. CPAs don't come after me right now. It's just truly like, if I can take that, I'm always gonna have a slush and I'm not gonna cry. And I figured it out. And for you, I want you to take it on like, you're gonna learn taxes. You're going to be profitable. I want your goal for 2026, 2027, 2028, 29, 30, 31, 32, 33, forever that you are profitable always. I have a mantra and I say, Kiera Dent does not lose money. And I want you to be the same way. Always profitability, profitability, profitability, get the production, get the profitability. We got to, and again, the way we increase profit, increase production, increase collections, decrease costs. Those are the three levers. So look at the numbers, get your team bought in. This is a costly mistake that I don't want you to make. So commit that by Friday, you will have a KPI scorecard in place, or you're going to call Dental A Team. TheDentalATeam.com go on over, email me, hello, book a call, whatever it is, I will help you out, but you are going to learn your numbers. There's no more excuses. It's not that hard. I promise you, our fee will offset the amount of money you are going to make. Most of our clients are like a two to one, eight to one, 10 to one ratio, meaning we are making that much more money. So a 10 to 30 % increase in production, 30 % would be a three to one ratio. Like you guys, it's insanity what we're able to do for offices. I love it. We usually pay for ourselves in the first couple of months. So it's 100 % worth it. Know your numbers. You just knowing your numbers and tracking and measuring will make you more profitable. So don't be the person that has these costs and mistakes. You gotta take ownership. Like bottom line, the way we had this, mistake number one, delegating tasks and not having ownership. So think back to that. We gotta delegate like that office I told you about. Again, this is a $7 million practice. You wanna be like a $7 million? Do the things today to be the $7 million practice. You've got to have the hard conversations, normalize that, have that be a part of your culture. And number three is you've got to freaking know those numbers. I love numbers, numbers love me. And if you're not great at this, that's why I've got the podcast. That's why we're here. Reach out, Hello@TheDentalATeam.com. Do not do this alone. Do not spend another minute struggling through these costly pitfalls. You don't deserve it. Your team doesn't deserve it. Your patients don't deserve it. So reach out, it's time. Hello@TheDentalATeam.com. But please commit to yourself that you're going to do this. You're not failing. You're not clear over the failure bucket. You're just a few little shifts away from it. And again, remember success and failure are not radically different. They're just small little micro steps. You can quickly make those back and get closer to where you actually want to be. It's not huge. It's not hard. It's not all these crazy things. It's small incremental changes that are going to radically change your life. So make the call, make the changes, commit. You're worth it. You deserve it. And as always, I'm cheering you on forever and ever. I'm here on your team. I'm here in your corner. I'm here in your air pod. Wherever I'm at, just know I'm rooting for you. You deserve it. Let's do this together. Let's have you do this on your own, whatever it's going to be, but commit to not having these costly mistakes be your mistakes. And as always, thanks for listening. I'll catch you next time on the Dental A Team Podcast.
A practical coaching conversation for new fasters on why slowing down is the fastest way to make real progress. Episode #242
Is there a "best" English translation? What does a translator consider when choosing between words? Which popular Bibles are actually not translations but distortions? Dr Jeannie share her experiences as a translator and compares various versions for efficacy and accuracy.
Feeling stuck with intuitive eating? Before you throw in the towel, I'm breaking down the top 3 pitfalls that will hold you back, and there's a good chance that one of them is the key to getting you unstuck. I'm not here to make you feel warm and fuzzy in this episode…I'm telling you what I know you need to hear if you want to be successful with intuitive eating and finding freedom with food. From the lies that you might be telling yourself, to the incorrect assumptions that you're making about your weight…This episode is going to help you get out of your own way so that you can fast track your progress and success. If you're ready to make peace with food and your body - this one's for you! Episode Highlights -You're probably feeling tempted to give up too soon - let's fix that! -The lie that most people tell themselves when they first get started with intuitive eating that holds them back from food and body peace -How to know if weight gain means your body is finding its set point weight vs whether it indicates you're not actually doing intuitive eating correctly Today's Wellness Woo is Sculpiflex. Resources Mentioned - Join me inside Intuitive Eating Exploration and we'll go through the Intuitive Eating Workbook together! Read the full episode show notes here. Resources for Your Intuitive Eating Journey Join My Intuitive Eating Made Easy Facebook Group! Work with Katy Explore the self-paced mini-course Stepping Off The Dieting Rollercoaster Connect with Katy Harvey Website: KatyHarvey.net Instagram: @katyharvey.rd Facebook: KatyHarveyRD Subscribe and Review Rate, Review, & Follow on Apple Podcasts I would be thrilled if you could rate and review my podcast! Your support helps me reach and encourage more people on their intuitive eating journeys. Click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review." Don't forget to share what you loved most about the episode! Also, make sure to follow the podcast if you haven't already done so. Follow now!
Send us a textIn this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communicators.Tune in to learn more!Meet our guest:Our episode guest is Matthew Marcial, CEO of the Public Relations Society of America. He leads PRSA's strategic priorities, focusing on advancing the profession and guiding communicators through emerging challenges, including the ethical use of artificial intelligence.Five things you'll learn from this episode:1. The biggest ethical risks with generative AI in PR2. The “Promise and Pitfalls” principles every PR team should adopt 3. How smart PR teams are using AI without crossing ethical lines4. PRSA's role in helping professionals navigate the fast-changing AI landscape5. Tips for rising PR pros who want to lead the profession forwardQuotables“As a leader, you really need to be able to set clear expectations with your team around what the role of AI is and what it is for your organization.” — Matthew Marcial“Being comfortable with that, sharing, and training across your teams is really going to help leverage that (AI) insight and expertise.” — Matthew Marcial“I think that as a communicator, putting out anything that compromises your reputation is going to be a risk.” — Matthew Marcial“We are taking a bolder voice on issues that impact our members, the industry, and the profession.” — Matthew Marcial“The best way to learn is through trial and error.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More about Matthew MarcialMatthew Marcial, CAE, CMP, is the CEO of the Public Relations Society of America, the nation's leading organization for public relations and communications professionals. Appointed in March 2025, he leads PRSA's strategic priorities, focusing on advancing the profession, supporting member growth, and navigating emerging challenges, such as the ethical use of artificial intelligence. With more than 20 years of association leadership experience, Matthew is a frequent speaker on ethical leadership and professional development and has recently led sessions across PRSA's regional districts on the organization's AI Ethics Guide for PR professionals.Guest's contact info and resources:Matthew Marcial on LinkedInPRSA websitePRSA's Promise and Pitfalls: Ethical AI GuidePRSA's DEI ToolkitPRSA's Membership | Promo Code for Listeners: PRPROD25Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
Many SaaS teams try to use their CRM to report ARR and MRR, but this creates serious risks—especially in forecasting, retention analysis, and due diligence. In episode #349, Ben explains why your CRM is rarely the correct source of truth for recurring revenue and where ARR should actually come from to ensure financial accuracy and credibility with investors and acquirers. Resources Mentioned How to Disclose ARR: https://www.thesaascfo.com/cfos-guide-to-disclosing-headline-arr-numbers/ Ben's SaaS Metrics Course: https://www.thesaasacademy.com/the-saas-metrics-foundation What You'll Learn Why CRM-based ARR reporting is often inaccurate and easy to break The difference between bookings data and revenue-based ARR What qualifies as a true source of truth for ARR and MRR How invoicing, revenue recognition, and the general ledger fit together Why CRM-reported ARR frequently fails under due diligence scrutiny When (and only when) a CRM can be trusted for recurring revenue metrics Why It Matters Prevents misleading ARR, MRR, and revenue metrics Ensures your financial systems can support investor and buyer diligence Reduces risk when calculating retention, CAC payback, and unit economics Improves confidence in Board reporting and long-term financial strategy
The FastForwardAmy Show: About Perfectly Imperfect Entrepreneurship
This episode is going to sting a little, but it needs to be said.After coaching nearly 10,000 entrepreneurs, I've noticed something: some people have everything in place (the strategy, the support, the time, the money) but still stay stuck. Meanwhile, others push through and build massive success.It's not about being lazy or not wanting it badly enough. It's about specific behaviors that quietly sabotage your progress, even when everything else looks good on paper.In this episode, I'm breaking down 6 brutal reasons why some businesses plateau while others scale, and I'm calling myself out too because I've been guilty of most of these at some point.This isn't judgment. It's pattern recognition. And if something I say makes you uncomfortable, don't shut it down. Notice what it does to you.Are you ready to audit your own patterns? Grab my free checklist of 11 common pitfalls and 10 things successful entrepreneurs actually do instead at fastforwardamy.com/pitfalls or message me 'PITFALLS on Instagram'.Do you want to turn this year into your richest year ever? Join my free 4-day Get Rich Challenge. Message me 'GETRICH' on Instagram @fastforwardamy or register here: fastforwardamy.com/getrichin2026 My Business Freedom Elevator™ Birthday Deal is back! Learn the 9 essential entrepreneurial skills to go from dream to full-time income without losing your freedom. You get lifetime access to the Business Freedom Elevator™ course + 3 days of live coaching included as a birthday gift. Read more + discover the bonus package here: fastforwardamy.com/birthdaydeal. Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamy Discover my free trainings and ebooks: fastforwardamy.com/freeresources
Let's talk about why Facebook and Instagram ads fail even when you aren't doing anything “wrong.” I see this constantly with smart business owners who have solid offers… and still watch their ad spend light itself on fire. I walk through why agencies often kill early profitability, why scaling means becoming an ad creative machine (whether you like it or not), and why mixing funnels inside one ad account can quietly wreck performance. We also talk about the emotional vs. mathematical budget trap—and why “starting small” often feels safer but actually prolongs confusion and burnout.
288 - The Insider's Guide to DSCR Loans with Phil Ganz In this episode of the Real Estate Investor Growth Network podcast, hosted by Jen Josey, the discussion kicks off with a compelling segment on the essential nature of property inspections for investors. Jen outlines five critical reasons why skipping this step can be detrimental to your real estate ventures. The heart of the episode features an in-depth interview with Phil Ganz, the President and Founder of Next Wave Mortgage. With over 25 years of industry experience, Phil shares his journey from aspiring Peace Corps volunteer to a respected figure in the mortgage sector. He delves into the intricacies of DSCR loans, explaining their benefits and providing strategic advice for both novice and seasoned investors. Listeners are also treated to Phil's personal anecdotes and insights on overcoming obstacles, the importance of mentorship, and his commitment to helping others achieve financial independence through real estate investing. 00:00 Introduction to REIGN and Host Jen Josey 01:02 Today's Topic: Importance of Property Inspections 03:06 Guest Introduction: Phil Ganz 04:11 Phil Ganz's Journey in the Mortgage Industry 09:04 Challenges and Successes in the Mortgage Business 22:27 Starting Next Wave Mortgage and Helping Investors 24:15 Understanding DSCR Loans for Investors 31:42 Understanding Prepayment Penalties 33:17 The Importance of 30-Year Fixed DSCR Loans 35:02 Pitfalls of Adjustable Rate Mortgages (ARMs) 37:00 Lessons from Real Estate Mistakes 44:38 Phil Ganz's Personal Journey and Advice 47:30 The BADASS Acronym: Book, Advice, Drive, Aspiration, Systems, Success 58:32 Conclusion and Contact Information
Welcome to HCPLive's 5 Stories in Under 5—your quick, must-know recap of the top 5 healthcare stories from the past week, all in under 5 minutes. Stay informed, stay ahead, and let's dive into the latest updates impacting clinicians and healthcare providers like you!Interested in a more traditional, text rundown? Check out the HCPFive!Top 5 Healthcare Headlines for January 18-24, 2025:1. Phase 2 Data Show NS002 Intranasal Epinephrine Acts Faster Than EpiPenInterim phase 2 data suggest NS002 intranasal epinephrine may provide more rapid systemic exposure than intramuscular autoinjectors, supporting its potential as a needle-free option for anaphylaxis management.2. AHA 2026 Heart Disease and Stroke Statistics: Progress and Pitfalls, With Latha Palaniappan, MD, MSThe AHA's 2026 Heart Disease and Stroke Statistics highlight persistent gaps in cardiovascular prevention and outcomes despite advances in treatment, with continued emphasis on heart disease and stroke as leading causes of mortality in the US.3. New CHEST Recommendations Guide Biologic Use for Severe AsthmaCHEST released updated guidance to help clinicians individualize biologic selection for severe asthma based on patient characteristics, disease phenotype, and available evidence.4. Topical Steroid Concerns in Dermatology Highlighted in Nationwide SurveyA nationwide survey underscores widespread patient and caregiver concerns about long-term topical steroid use in chronic inflammatory skin diseases and a perception that current management strategies are largely reactive rather than preventive.5. Amlitelimab Effective, Safe for Atopic Dermatitis in Patients 12 Years and OlderPhase 3 data show amlitelimab was effective and well tolerated in adolescents and adults with moderate-to-severe atopic dermatitis, supporting its role as a targeted, non–T-cell-depleting biologic option.
This description is made via AI summary. The conversation covers a range of topics, including fasting, falling on ice, music, photography, and historical events. It also delves into the use of technology and editing tools for podcasts. The conversation delves into the themes of empires, biblical narratives, and the impact of power dynamics on different cultures. It explores the historical context of Egypt, Babylon, and the Israelite Empire, as well as the influence of empires on religious and social structures. The discussion also touches on the intersection of power, sex, and wealth within the context of empire and the impact of geographical and historical factors on the development of empires. The conversation delves into the concept of empires and their impact on history, exploring the interaction between God's people and empires. It also addresses the tension of how to interact with empire as a Christian and the potential pitfalls of placing human action above God's will.TakeawaysFasting and spiritual practicesHumor and storytellingPhotography and naturePodcast editing and technology Empires play a significant role in shaping historical and religious narratives.The impact of power, sex, and wealth on the dynamics of empire is a recurring theme throughout history. Empires in the Bible serve as a backdrop for the interaction between God's people and the world, highlighting the tension between faith and worldly power.The conversation emphasizes the danger of placing human action above God's will and the potential pitfalls of trying to force empire to rescue God or Christians.Chapters00:00 Fasting and Spiritual Practices11:04 Music and Podcasting22:35 Photography and Nature35:41 Historical Events and Podcast Editing44:35 Egypt as an Empire in the Bible52:35 Geographical and Historical Factors in Empire Development01:01:15 Understanding Empires and Their Impact01:06:56 The Pitfalls of Placing Human Action Above God's Will
If AI Agents have capabilities just like humans, should we treat them like humans? If something goes wrong in an agentic workflow, who takes the blame if they're all just nameless, faceless bots? Join us as we talk about it. Do AI Agents need Identities like humans? An Everyday AI Chat with Jordan Wilson and Okta's Eric KelleherNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI Agents in Enterprise: Opportunities and RisksAgentic AI: Human vs. Agent ResponsibilitySecuring AI Agent Identities: Okta's ApproachEvolution of Identity Management for AI AgentsIdentity Governance and Auditability for AgentsAgent Impersonation and Cybersecurity ThreatsRogue AI Agent Behaviors and Case StudiesZero Trust Security: Agentic Age ChallengesOpen Standards: Cross App Access ProtocolBenefits of Identifying AI Agents Like HumansResponsible AI Adoption and Ethical ConcernsPractical Steps to Secure Agentic IdentityTimestamps:00:00 "AI Agents: Power and Pitfalls"05:38 "Automating Identity and Access Governance"06:49 Balancing Innovation and AI Security11:57 "Addressing Rogue AI Threats"17:17 "Securing Real AI Agents"19:56 "Balancing AI Innovation and Security"24:13 "Standards for Identifying Nonhuman Agents"27:24 "AI Agents: 24/7 Security"29:48 Securing and Managing Agent IdentitiesKeywords: AI agents, agentic AI, AI agent identity, securing AI agents, agentic identities, AI identity management, nonhuman identity, machine identity, multi agent orchestration, agent impersonation, agent governance, securing agents, compromised identity, cyber attacks, threat actors, state actors, privileged access management, identity governance, identity directory, auditability, credential vaulting, agent provisioning, agent deprovisioning, automation, zero trust, AI authorization, AI authentication, cross app access, model context protocol, identity security posture management, rogue agent behavior, agent discovery, business logic, anomaly detection, technology guardrails, responsible AI, ethical AI,Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner
Register for our free webinar, “Avoid Common Herbal Pitfalls So You Can Make Remedies That Heal,” by visiting http://www.herbalminicourse.com/.In this webinar, my co-teacher Emily Han and I will be diving into the most common mistakes people make when working with herbs (as well as how to avoid them). You'll also get access to our free Rooted Medicine Circle mini course when you register. But don't delay, the webinar and mini course are only open for a short time!For all the details about the free webinar and mini course, be sure to tune in to the whole episode!----Get full show notes, transcript, and more information at: herbswithrosaleepodcast.comWould you prefer watching this episode? If so, click here for the video.For more behind-the-scenes of this podcast, follow @rosaleedelaforet on Instagram!Working successfully with herbs requires three essential skills. Get introduced to them by taking my free herbal jumpstart course when you sign up for my newsletter.If you enjoy the Herbs with Rosalee podcast, we could use your support! Please consider leaving a 5-star rating and review and sharing the show with someone who needs to hear it!On the podcast, we explore the many ways plants heal, as food, as medicine, and through nature connection. Each week, I focus on a single seasonal plant and share trusted herbal knowledge so that you can get the best results when using herbs for your health.Learn more about Herbs with Rosalee at herbswithrosalee.com.----Rosalee is an herbalist and author of the bestselling book Alchemy of Herbs: Transform Everyday Ingredients Into Foods & Remedies That Heal and co-author of the bestselling book Wild Remedies: How to Forage Healing Foods and Craft Your Own Herbal Medicine. She's a registered herbalist with the American Herbalists Guild and teaches many popular online courses. Read about how Rosalee went from having a terminal illness to being a bestselling author in her full story here.
Summary Curtis sits down again with Dave Menz—now fully branded as The Laundromat Millionaire—to get the real 2026 update: what's changed, what's working, and why laundromats are still one of the strongest small-business plays in America. Dave breaks down how the industry shifted from "nobody talks about it" to a legitimate, modern, scalable asset class—driven by better operators, better systems, and a wave of mainstream attention. What you'll learn What's changed for Dave since your first interview (platform growth, book, content, community) Why "collaboration over scarcity" is becoming the new standard in the laundromat world How modern laundromats are being built and operated differently than the old-school model The shift from "no info" to "too much info" — and how owners filter hype from truth The business "levels" (zombie mats → plain Jane → modernized) and how value is created Why scaling is easier now (tools, systems, vendors, and operational playbooks) Why laundromats got mainstream attention (essential business, recession resistance, COVID ripple effects) What still makes laundromats a strong cash-flow asset class today — and where the opportunity still is The real reason owners struggle: weak KPI tracking, messy books, and cash chaos Curtis's "Wealth Without Leaks" angle: plug the money leaks so scaling creates real wealth Episode Highlights 00:00:13 - Laundromat: The Best Small Business 00:01:14 - Elevating the Laundromat Industry 00:03:04 - Sharing Secrets for Industry Growth 00:05:08 - Transformation Through Networking 00:07:00 - Building Wealth and New Ventures 00:09:56 - Launching the Laundromat Millionaire Show 00:12:00 - Industry's Digital Evolution 00:18:10 - Tech and Investment in Modern Laundromats 00:24:24 - Ultimate Shift: Full-Service Laundries 00:30:30 - Scaling Through Multiple Revenue Streams 00:39:13 - Serving a Broader Customer Base 00:43:40 - Measuring Employee and Customer Satisfaction 00:51:55 - The Pitfalls of Buying Laundromats 00:58:15 - Future Expansion and Coaching 01:04:24 - Servitude as a Form of Capitalism Episode resources: Take the Next Step with Curtis May: Business Owners: Assess Your Challenges with Cash Flow → https://curtis-73no5r8j.scoreapp.com Private Banking Readiness Assessment → https://curtis-qljorw8q.scoreapp.com How Ready Are You to Be Your Own Bank? → https://curtis-hzw1jezd.scoreapp.com Keywords Practical Wealth Show Curtis May Laundromat Millionaire Small Business Queens City Laundry Cincinnati Elevate Industry Networking Collaboration Best Practices Wealth Building Technology in Laundromats Laundromat Millionaire: The Grit to Elevate an Industry AI in Laundromats Public Speaking Book Publication Industry Networking Laundry Chain Scaling Laundromat Operations Servitude Mindset Business Optimization Wash-Dry-Fold Business Commercial Accounts Investing in Laundromats Essential Industries Recession Resistant Private Equity in Laundromats Business Valuation Expansion Opportunities Investment Strategies Business Coaching Financial Strategy Infinite Banking Velocity of Money Multiple Revenue Streams Customer Service Employee Satisfaction Revenue Growth Positive Reviews Podcasting Content Creation Media Presence Global Influence Community Service Full-service Laundry Center Pickup and Delivery Innovation Operational Efficiency Customer Retention Strategic Partnerships Professional Development Industry Trends Podcast Advertising Market Research
In today's episode, I open up about the lessons, regrets, and mistakes I made in my 20s. From being lukewarm in my faith, losing my virginity, wasting money, chasing the wrong guys, desperate to be liked, and going ALL IN with Jesus. It's easy to see where I got off course now that I'm in my 30's but I WISH I knew some of the things I know now, back then. I pray this episode feels like a big sister chat and gives you some encouragement wherever you're at. God has taught me so much, and even though I made mistakes, His grace and redemption are so real. Buy my book Becoming Happy and Healthy
If you've ever watched your child's mood shift the moment they step into a handoff…Or felt the sting of being kept at arm's length for reasons you can't explain… You're not imagining it. In blended families, kids often carry emotional burdens they were never meant to hold.In this episode, we name two of the most common “under-the-surface” struggles: loyalty binds (when a child feels torn between a bio parent and a stepparent) and parental allegiance (when a child feels pressure to align with one parent over the other). We share real-life stories, including the quiet pain behind the rejection of a stepparent's sweet gesture, and the way a joyful moment can suddenly collapse into guilt after a call with the other parent.But we don't stop at awareness. We give you a plan. We'll help you slow down, step into your child's shoes, and create emotional safety. We'll help step-parents stay hopeful and keep expectations realistic. And we'll challenge bio parents to protect their kids from adult tension by choosing the neutral zone (where curiosity lowers the temperature and kids are freed to love without feeling responsible for anyone's emotions).The win isn't perfect co-parenting or flawless moments. It's this: kids get out of the middle, pressure starts to lift, and your home has room for trust, connection, and peace to grow. You'll Discover:The difference between a loyalty bind and parental allegiance, and how each one shows up in real life. How emotion coaching helps your child process hard feelings without forcing apologies or rushing an unrealistic "fix". What step-parents can do to cope with rejection (and why “crockpot bonding” protects your heart and builds trust over time). The subtle ways parents accidentally tighten the bind and what to say/do instead to keep kids free to love everyone in both homes. How to find and stay in the neutral zone when insecurity, fear, jealousy, or discomfort hits. Resources from this Episode:Surviving and Thriving in Stepfamily Relationships by Patricia PapernowEpisode 222. Step-by-Step Guide: Facing Painful Pushback Without Making Things Worse (part 1 of 2)Episode 72. The Best Way to Create Healthy, Bonded RelationshipsEpisode 159. How to Stay Hopeful as a Stepparent When You're Continually Rejected and HurtEpisode 161. How do Healthy Parent/Child Roles Help Avoid the Pitfalls of Parentification? [with Ron Deal & Lauren Reitsema] Episode 210. Is your child pulling away? Here's How to Respond with Wisdom and LoveEpisode 211. 8 Warning Signs Your Ex Is Manipulating Your Child's Heart and MindReady for some extra support?We all need some extra support along the blending journey — we're here to help. You can connect with us for a free coaching call to see how we might help you experience more clarity, confidence, and connection in your home. Schedule your free call here: https://calendly.com/mikeandkimcoaching/freesession
Episode #238 - The latest episode of The Presentation Podcast brings together hosts Troy, Sandy, and Nolan with special guest John Polk—author, workshop leader, and consultant—to discuss his new book, Presentation Pitfalls: Ten Traps Business Professionals Fall Into and How to Avoid Them, which he co-authored with Justin Hunsaker. This episode is a goldmine for anyone who wants to elevate their business presentations, offering deep insights into the most common mistakes professionals make and, more importantly, how to avoid them. Listen now! Full Episode Show Notes https://thepresentationpodcast.com/2026/e238 Show Suggestions? Questions for your Hosts? Email us at: info@thepresentationpodcast.com Listen and review on iTunes. Thanks! http://apple.co/1ROGCUq New Episodes 1st and 3rd Tuesday Every Month
In this episode of Youth Ministry Unscripted, Josh, Danny, Isaiah, and Becca reflect on the “landmines” of youth ministry through the lens of 1 Peter 5:8: being sober-minded and watchful because the devil prowls like a roaring lion. They discuss dangers such as the “savior complex,” prideful isolation, us-versus-them attitudes toward church leadership and parents, unhealthy comparison with other ministries, and the temptation to measure success by numbers instead of faithfulness.There is also a danger of neglecting our own souls—becoming “professional Christians” whose Bible reading is only for teaching prep, not personal communion with God. We will discuss both those “landmines” as well as how they can be avoided.Resources:Dangerous Calling by Paul David Tripp Sticky Faith by Kara Powell and Chap ClarkFollow @therootedministry on Instagram for more updates!Follow and subscribe to Youth Ministry Unscripted wherever you listen to podcasts. Follow @therootedministry on Instagram for more updates andSubscribe to Youth Ministry Unscripted wherever you listen to podcasts
Dr Wendy dives into the complexities of relationships and dating over 50. She shares her own experiences and insights on how to navigate the world of online dating, warning listeners about common scams and pitfalls. Wendy also addresses common cognitive biases that keep people in bad relationships, such as loss aversion and the sunk cost fallacy. She offers practical advice on how to break free from these patterns and cultivate a secure attachment in relationships.See omnystudio.com/listener for privacy information.
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