POPULARITY
If you want to increase revenue, upselling and cross-selling can help. So what’s the difference? Upselling means selling a better or a higher priced version of the thing that they’re looking at. Whereas cross-selling is making a recommendation of something that’s compatible. David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarland and I will be discussing the topic of upselling and cross-selling. Are you doing it? Welcome back, Jay Jay: Yeah, hey, thank you, David. Listen, have these bad memories when I was a kid and I was working in a fast food place and the manager was always pressing me, “ask them if they want a Coke, ask them if they want fries.” And I got to a point where it’s hard to upsell and I think this has grown into my adulthood. You know, I just barely got the sale and now I’m asking them for more. It’s not an easy thing to do for people. David: You know, it’s interesting you should mention the fast food example because it’s the perfect example. It’s the one that everyone can relate to. “You want fries with that?” Jay: Yeah. David: Or the shortened version that you hear a lot of times, “want fries with that,” as the four word upsell. And it works extremely successfully for people in that sort of industry. Because it makes sense. Somebody’s coming in, they’re ordering whatever, a burger or something, or they’re ordering a burger and a drink, “want fries with that” makes perfect sense. And some percentage of time they’re going to say yes. And whether that is 1% of the time or 80% of the time, it’s probably maybe 30 to 60% of the time, I would guess, they’re going to say yes. Because it’s like, “oh, all right, sure. Why not? I’m already here.” Jay: Yeah. David: And you hit on a great point, which is that we can feel funny about upselling, if we feel like the purpose is to simply get more money out of a person. If it feels like it’s completely one-sided, if it feels like it’s manipulative, then we’re not going to want to do it. So I personally believe that the times that we should upsell and cross-sell are the times when we truly believe that we have an additional solution that is going to be better for them. Now, in the fast food example, are french fries better for you on top of the Coke and the hamburger? Jay: Yes! David: Probably not from a, health level, but certainly from a satisfaction level, yeah, it’s better. People are likely to want that. But in business, if you’re selling something, and somebody comes to you and they have something very specific they want to buy, and you have something that would be complimentary to that, or something that would go with that really well and would increase the value to the buyer, then you kind of owe it to them to at least ask them if they’re interested in that. Jay: Mm, I love that. I love that idea that if you are feeling uncomfortable, maybe you should ask yourself why. And how do you feel about your product? Are you really providing a value to them or are you just trying to sell something and get a paycheck, right? And I think we all have to ask that question about our own careers and what we’re doing and what we’re selling. But, you know, if you can just feel great that what you’re providing them is going to improve their situation, then you’re just passionate about what you’re doing and that’s going to come through. David: Yeah. So when you are talking to somebody like that, if you’ve got something that is actually going to be a benefit to them, if it’s going to help them, then it’s a lot easier to do it. So that really just boils down to motives. What is the motive? And unfortunately, I think sometimes managers, like in the situation you described in the fast food restaurant, the manager says, “just do this. Ask them if they want this. Push it, push it, push it. Sell, sell, sell.” When instead, if the manager had said to you, Hey, listen, when people come in here, they’re hungry. They want something good. You know, they’ve ordered this, they’ve ordered that other thing, so they might want it and maybe they didn’t think of it. You might want to suggest that. Maybe they want dessert, maybe they want an apple pie at the end, right? Jay: Mm-hmm. David: Apple pie. I’m saying yes to an apple pie, right? And if you don’t ask, you don’t get, and it’s very easy for them to say no. Now, there are situations, and I’ve heard it referred to, particularly in online situations, where there are online upsells where you buy something and then it asks you if you want to buy this and you want to buy that and you want to buy this. Yeah, I’ve heard people refer to that as upsell hell. Now, if you get somebody involved in that, then that’s not good. But if you make a recommendation that makes sense for them, then I think there’s absolutely nothing wrong with that. Jay: Yeah, absolutely. I also have heard this, you know, back to the fast food example, when the person who’s embarrassed to do it, they say, my manager wants me to ask you if you, and I’m like, oh, that’s just the worst situation. But I think, you know, I’ve also had like servers say, ” you should try this because it’s really good.” David: Yeah. Jay: And that’s different, right? That doesn’t sound like an upsell. That doesn’t feel like an upsell. So how you go about it, and are you passionate about it? Do you really believe that? David: Right. Jay: That makes all the difference. David: When my son was traveling, he was in Italy with some of his friends and they went out for dinner one night and they went into this restaurant and the waiter was very happy to see them. Americans there to spend money, and the waiter came over to take for order and one of the guys ordered chicken and he said, “no, no, no, no. You don’t want the chicken. It’s terrible here, get the steak,” right? Now there’s an example of an upsell, I guess. Jay: Yeah, David: Upsold them from the chicken to the steak. The steak was a lot more expensive. Was the chicken there really terrible? I have no idea. But he presented it in a way that made them think, all right, I’ll get the steak. And it was entertaining, too. So I think there are ways of engaging in this type of behavior where if it’s not manipulative, and it actually gets them a better result than you might as well do it. You know, another thing I think that people should consider is that when it comes to upsells and cross cells, it’s not something that always just has to take place at the immediate point of purchase. I mean, obviously that’s a great time to do it, but if someone buys something from you… in the promotional products industry, I mean the, examples are kind of easy. Somebody buys t-shirts or sweatshirts, “want caps with that,” right? Would be the equivalent of french fries. And you can ask and they can say yes or they can say no, whatever it is. But if you don’t do it at the point of sale, you could contact them back maybe a few weeks, a month later. Hey, I just wanted to let you know we just got this new product in. I think it would go perfectly with those shirts you got. Would you be interested in having a look at that? Right? And that’s an example of an upsell or a cross-sell that could take place later. So it’s not like, If you didn’t do it the first time, you can never do it again. There are plenty of opportunities to do that throughout the sales cycle. Jay: Yeah, I agree. And the other thing, I’ve seen some research and it’s something that I’ve implemented that has helped me get over the upsell thing, is that research that I’ve seen shows that the time when people are most willing to spend more with you is when they just spent with you. And that seems counterintuitive, right? Like, I just got this money out of you. You just spent money and you’re willing to spend more. That doesn’t feel exactly right. David: Yeah, but again, if you go back to the fast food example, it does make perfect sense. I’m getting this and I’m getting that. Do I want this too? Yeah, sure, why not? So there is that aspect of it. Now, outside the fast food example, it might not be quite as obvious and there might not be as much of a connection. But once again, I think if we get beyond the idea of selling product, and we get more into the idea of satisfying the customer, what is the customer looking to get from this experience? So in a promotional products example, am I looking to buy shirts? Not so much. I’m looking to buy awareness of my business. Maybe I’m looking to have people wear this thing and have people see it and recognize my business. Perhaps I’m looking for a sense of affinity, that the people who wear it feel good about my company. So there are very deep things that I could be looking for in this purchase. And so if I’m able to connect my additional recommendations, my upsells and my cross cells to those types of things, the things that motivated them to want to do it in the first place, then they’re going to be a lot more likely to say yes. But they’re also going to be a lot more likely to appreciate the fact that you thought about what they actually want and you’re trying to deliver it to them. Jay: Yeah, and then you’re avoiding that salesperson feeling and you’re more like a consultant, as we’ve talked about so many times in these podcasts. I think the other thing that you have to remember, just from a pure business standpoint, we talk about customer acquisition costs a lot, and if you can upsell somebody, That’s product on top of your initial acquisition cost. And then if you can cross-sell them, take your existing lead database and cross-sell them into other products, that by far is a better way to do business than constantly having to find new customers and always paying that cost to get those new customers in the door. David: Yeah, absolutely. One of the other things that we’ve done in our training is also suggesting to salespeople that when they’re recommending a product to the customer, you don’t always have to recommend the lowest priced option. Now, there are a lot of customers who are like, I just want the cheapest, I want the cheapest thing. But a lot of times the cheapest thing is not the best option. It’s going to fall apart, or the logos are going to rub off, or it’s not going to be the best thing. So another thing we can do, and this isn’t really related to upselling or cross-selling, but one of the things you can do is you can start out offering something that has a higher value that is a, a better product, a more high-end product, and let them say to you, “no, I want something cheaper.” Right? Because if you don’t do that, and you’re successful in selling them the cheapest thing, congratulations. You could have had this better sale and the customer could have had a better product. So that’s, as I said, not directly related to upselling and cross selling, but when you’re thinking in terms of, “well, what would I do or what would I like?” A lot of times we are more sensitive about other people’s money than they are. And we’re more likely to recommend something that’s cheap, just for the sake of getting the sale, rather than thinking what’s going to serve this person best in terms of what they’re looking to accomplish. Jay: Yeah, I think that’s a great line, that we’re more concerned about their money than they are. Again, looking at research and looking at our own behavior, I think sometimes we feel that if it costs more, it’s going to be better. If it’s cheap, it’s going to be worse. So oftentimes charging a premium, or at least giving them that option, makes them feel like they’re getting something of value. And I’ve seen situations where people didn’t sell very much of a product at a really low price point. So what did they do? Instead of lowering it, they raised it and it actually brought in more sales. There’s a lot of psychology involved in this, but it’s absolutely true and I think the bottom line, if you don’t ask, it’s not going to happen, right? David: Yeah. And also just to clarify real quickly, because we didn’t do this upfront, when I think in terms of upselling versus cross-selling, what’s the difference? Upselling to me means selling a better or a higher priced version of the thing that they’re looking at. Whereas cross-selling is making a recommendation of something that’s compatible. So the hamburger to french fries, that would be more of a cross-sell. An upsell would be upselling from a hamburger to a Big Mac, right? Jay: Mm-hmm. David: So you’re getting a bigger, better version of the thing that they were looking at. And so again, we’re talking about this in industries where people are selling, not just behind the counter taking orders. So when you think about that, if somebody is looking at investing in whatever t-shirts, well, maybe they would like to get the heavyweight, hundred percent cotton rather than the promotional weight 50/50. Maybe they would like to get multiple colors on there, that type of thing. That would be an upsell. Whereas a cross sell would be, you know, want caps, that type of thing. Jay: Yeah. Yeah. And just talking about promotional products, I can tell a difference when it’s a nice shirt or when it’s just like the cheapest. And so that’s some way that I could use to upsell somebody. Because if you’re putting your name and your logo on it, and it’s not very good quality, you’re sending a message, right? And so that’s a way that I think you can help people understand that it’s important that they consider those types of things. David: Yes. And one thing that you will find out for sure is that if you’re selling promotional products and you sell something cheap to a customer and they buy it and it’s not good, they’re not going to blame themselves. They’re going to say, why did you sell me this shirt? Well, you told me you wanted something cheap. Well, not that cheap. Not so cheap that it is going to be terrible. Oh, I didn’t know. Right? So… Jay: That goes back to the don’t buy the chicken, it’s terrible. Get the steak. Right? David: Exactly. Yeah. Jay: Yeah. Which again, great example, because if I heard that, I’m like, wow, this person cares about me. I’m not thinking, wow, this person wants me to spend more money, right? So it’s all in the attitude and how you convey it. David: Yeah. Jay: All right. How do people find out more? David: Well, you can go to TopSecrets.com/call to schedule a call with myself or my team. We would be happy to walk you through this stuff. If you’re struggling to increase the average value of your orders, if you’re struggling to bring more customers through the door, or you just need somebody to talk to about how to make things better in your business, TopSecrets.com/call, we would love to have that conversation with you. Jay: Well, and I love our conversations, David. Thank you so much for your time today. David: Thank you, Jay. Are You Ready to Integrate Upsells & Cross-Sells to Increase Value and Help Customers? If so, check out a few ways we can help: Just Getting Started? If you (or someone on your team) is just getting started in promotional product sales, learn how we can help. Ready to Grow & Scale Your Business Fast? If you're an established distributor serious about growing your sales and profits now, check out this case study and schedule a call with our team. Need EQP/Preferential Pricing? If you're an established distributor doing a decent volume of sales, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry.
Join the Waitlist for 5K Design DayThere is more than one way to create a successful, profitable, and impactful web design business. For many designers, one of the fastest ways to increase revenue is by simplifying and streamlining the way services are delivered.Join the Waitlist for 5K Design DayHosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose and strategy.Podcast Show Notes: https://withgraceandgold.com/category/podcast/With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgoldFree Resources from With Grace and Gold: https://www.withgraceandgold.com/freeHonored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses and creative founders worldwide through award-winning, elevated, purpose-driven brand and Showit web design since 2014. For custom brand design services, custom Showit web design services, and easy-to-customize Showit website templates for fine art photographers, event planners, wedding professionals, interior designers, and creatives, please visit With Grace and Gold: www.withgraceandgold.com
Making a Scene Presents - The Hidden Economics of Being an Indie Artist in 2026: A Survival Guide to Lower Costs, Increase Revenue, and Own Your Fans For years, independent artists were sold a dream. The pitch was simple and powerful. You no longer needed a label. You no longer needed permission. You could record at home, upload your music worldwide, build an audience online, and create a real career on your own terms. Compared to the old days of expensive studio time, manufacturing costs, and gatekeepers controlling radio and retail, it sounded like freedom had finally arrived. And in many ways, it did. But what a lot of artists discovered after stepping into that freedom was something nobody talked about enough. Freedom came with overhead. The modern independent musician did not just inherit opportunity. They inherited the entire business. http://www.makingascene.org
Most law firm owners do not have a lead problem. They have a revenue leak problem.If your firm is working hard but still not growing the way it should, this episode will challenge the advice most attorneys hear from marketing agencies. In this episode, Richard James breaks down the four core paths that impact law firm growth, profitability, and long-term scalability. You will see why some firms stay stuck even when demand is there, why workflow bottlenecks quietly delay cash flow, why underpricing hurts more than most attorneys realize, and why the wrong hiring strategy can keep your firm overloaded and underperforming.This episode highlights:How to grow a law firm without spending more on advertisingWhy law firm lead generation is not always the real growth problemHow to find hidden revenue inside your law firm workflowThe biggest law firm profitability mistakes reducing cash flowHow law firm owners undercharge and lose revenue without realizing itWhy better law firm systems and processes drive faster growthHow hiring the right team can improve law firm revenue and capacityWhat law firm owners should measure before trying to scale◼️Access done-for-you services to recruit, place, onboard, and train team members for your law firm: https://thelawfirmsecret.com/
In this episode, I break down why relying on a single offer just isn't enough if you want to grow your revenue, especially when only a small percentage of your audience will actually buy during a launch. Instead, I walk you through the concept of an “offer ecosystem” and how layering additional offers around your core product can significantly increase how much each customer spends—without needing more traffic. I also explain the difference between where you place offers (like order bumps, one-time offers, and thank-you page offers) and what actually makes up the ecosystem itself—things like bonuses, upsells, downsells, and cross sells.I dive into how each part of the ecosystem works and how to use them strategically—whether it's upsells that enhance the main offer, downsells that capture people who aren't ready yet, or cross sells that provide complementary support. The key is making sure every piece feels aligned and genuinely helpful, not random or overwhelming. I also share common mistakes I see—like adding too many choices, pricing downsells too close to the main offer, or not positioning them properly—and why mindset and ethics matter when increasing revenue this way. By the end, I encourage you to think beyond just your main offer and start building a simple, intentional ecosystem that better serves your audience and boosts your results. 3 Key Takeaways:Your Revenue Is in the Ecosystem, Not Just the Main OfferMost people won't buy your core offer, so having upsells, downsells, and cross sells gives you more opportunities to serve different needs and increase overall revenue.Alignment Beats More OffersEvery additional offer should support your main product and solve a specific problem—random add-ons or too many choices can actually hurt conversions.Small Tweaks Can Drive Big ResultsSimple additions like order bumps or downsells can noticeably increase your average customer spend without needing more leads or a bigger audience. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEConnect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.Guest: Shana Lynn Bresnahan | Show Notes: socialmediaexaminer.com/709Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you're trying to grow your business by constantly chasing new leads, you may be overlooking one of the highest-leverage growth strategies available to you: strategic partnerships. In this episode, I break down how aligning with other business owners who already serve your ideal client can dramatically shorten your sales cycle, increase client quality, and create revenue with far less effort. Instead of building trust from scratch, you can borrow it — intentionally. This episode is part of a special series where I'm walking you through the highest-leverage ways to simplify your business and grow your revenue without doing more. This Episode Is Part of a Series: In this series, I'm guiding you through the highest-leverage shifts you can make to simplify your business and increase revenue with more ease. If you missed Lever #1 (The Buyer Moment), Lever #2 (Your Offer as a Profit Lever), or Lever #3 (Existing Proximity), I recommend going back and listening. These episodes are designed to stack and build on one another and the results compound! Just like we did in Episode 233 - visit this link, sign up to access the worksheet, fill it out, and send it to us using the email listed at the bottom. You could be featured on the show and invited to get coaching on your business as a guest. Mentioned in this episode Your Strategic Partnership Lever Worksheet Offer Optimization Scorecard Leave a Podcast Review Subscribe Work/Connect with me: Offer Optimization Scorecard Book a Call Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.
What if you could drive sales and create real psychological investment in just five days instead of waiting months for high ticket sales?Most businesses are not struggling with visibility, but they are missing a strategic activation mechanism. More content does not automatically mean more revenue. Without a true conversion engine, your audience consumes, nods, and moves on. No urgency, no client conversion.A properly structured five day challenge is designed to build trust, shorten the sales cycle, and create buying momentum quickly. It shifts beliefs in real time, it positions you as the authority, and it moves people from interest to decision.In this episode, you will learn:Why this model works as a strategic sales toolHow to build authority through quick wins that deepen commitmentPractical steps to shorten the sales cycle and accelerate movement toward a buying decisionHow to increase revenue and convert aligned buyers into premium offersThe structure that allows a challenge to create momentum without pressureIf you want a predictable path to client conversion without adding more content, this episode gives you the blueprint.To being heard and seen, CarlyResources from this episode:Therapreneur: A Therapist's Guide to 3x Your Therapy IncomeThe Coach IntensiveReady to Run a Challenge That Actually Converts?Join the 6-Figure Challenge Blueprint Masterclass on March 17, 2026 for just $27, and discover how to turn your next challenge into a premium client pipeline.Listener Giveaway!If you've been loving the podcast, this is the best way to support it and get something amazing back. Visit carlyhillcoaching.com/podcast, scroll down, fill out the 3-question form, and unlock Social Media Mastery instantly.Get 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.Use promo code: CarlyExplore More SupportCarly AILooking for more support? Click here to explore different options to work with CarlyWant to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!What was your biggest takeaway from this episode? Drop me a DM on Instagram - I'd love to hear from you!“If your audience didn't respond, it's feedback and not rejection.” - Carly Hill
Want to make more money this year without working more hours or constantly chasing new leads? In this episode of the Sales Maven Show, Nikki Rausch breaks down how to increase revenue with existing clients in a way that feels strategic, aligned, and sustainable. It can be tempting to say yes to white label offers, affiliate deals, or outside products that promise "easy" extra income. But Nikki cautions that additional revenue is not always better revenue. When a new opportunity fractures your focus, drains your team's energy, or confuses your clients, it can cost more than it pays. Instead of automatically adding something new, Nikki encourages you to evaluate whether the opportunity strengthens your core service or distracts from what is already working. Nikki walks through key questions to help you decide when to expand and when to pass. Does this solve a problem your client already has? Does it enhance your existing offer? Would you confidently recommend it even if you were not getting paid? She also shares practical alternatives to increase revenue with existing clients without introducing operational complexity. Think about simple upsells, premium add-ons, extended support options, or bundled solutions that deepen results rather than dilute your message. Sometimes the smartest way to increase revenue with existing clients is not by adding someone else's offer, but by refining and expanding your own. This episode will help you protect your focus, preserve trust, and grow your revenue in a way that supports both your clients and your long-term success. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion
If your income feels harder than it should be, this isn't about needing a new strategy. It's about how you're leading. In this episode, I'm sharing the behind-the-scenes CEO behaviours that quietly drive consistent revenue — the habits most business owners avoid because they require focus, discipline and long-term thinking. We're talking about what shifts when you stop operating reactively… When you prioritise sales before stress hits… When you lead from data instead of emotion… And when you make decisions from the business you're building — not the month you're in. Behind almost every income plateau is a focus issue. You don't earn more by doing more. You earn more by leading differently. Press play if you're ready to step into that version of you. Tickets to 2026 Success Planning day in Brisbane WORK WITH CHRISTINE: Buy my new book: Turn Impostor Syndrome Into Your Superpower Download: Consistent $10K Month Method Connect with Christine on Instagram https://www.instagram.com/christinecorcoran_coach/ Book a Discovery Call with Christine here Join the waitlist for the next round of Unstoppable Sales HERE Join the waitlist for the next round of NEXT LEVEL Mastermind HERE Christine's website https://christinecorcoran.com.au/
The Author's Guide to Strategic SponsorshipsThe principles of sponsorship apply directly to book authors planning launches, tours, or large-scale promotional projects. Drawing from the strategies used by major events and industry experts, here are the top 10 reasons book authors should seek sponsors.1. Get Substantial Financial SupportSponsorship provides authors with direct funding to cover essential costs that might otherwise be unaffordable. This cash sponsorship can be used to fund a book tour, rent larger event spaces, or hire high-profile speakers and entertainers for a launch party. Financial sponsors provide these funds in exchange for promotional benefits and visibility, allowing an author to scale their projects without paying entirely out of pocket.2. Enhance Credibility and LegitimacyPartnering with well-known or respected brands can legitimize an author's work in the eyes of the public. When a reputable company aligns its identity with your book or event, it signals to potential readers and attendees that the project is high-quality and worth their time.3. Access In-Kind Goods and ServicesAuthors can reduce their overhead by securing in-kind (trade) sponsorships. Instead of cash, sponsors might provide the venue for a reading, catering for a launch event, or high-value technology and equipment. These partnerships allow authors to offer a premium experience to their readers while shaving off significant event expenses.4. Reach New and Targeted AudiencesSponsors often provide an author with a platform for discovery by introducing the book to their existing customer base. By identifying sponsors who share a similar target demographic, an author can tap into new networks of readers that they might not reach through traditional marketing alone.5. Increase Media CoverageSecuring a media sponsor—such as a newspaper, magazine, or radio station—can lead to free advertising and live reporting on an author's activities. This kind of sponsorship is specifically designed to boost awareness and attendance, potentially resulting in skyrocketing engagement and website visits.6. Improve Attendee ExperienceSponsorship allows an author to provide exclusive perks that enhance the reader's experience. This can include anything from providing free merchandise and goodie bags to hosting interactive activations that make a book launch more memorable and immersive.7. Capture LeadsSponsored events are excellent environments for capturing attendee data and generating leads for future book sales. Authors can use sponsorship to gain deeper insights into their audience's demographics and interests, which is a valuable asset for long-term marketing strategies.8. Network and Build Long-Term PartnershipsA single sponsorship deal can be the first step toward a multi-event collaboration or a strategic partnership. Building long-term relationships with brands provides authors with a stable foundation of support for future book releases and career growth.9. Boost Social Media ExposureMany sponsors look for opportunities to improve their own digital performance, which results in increased social media mentions for the author. Partnering with influencer sponsors can further amplify this effect through social media takeovers or shout-outs to a captivated audience.10. Increase Revenue and SalesBy using sponsors to attract more people to an event, authors naturally generate more revenue through increased book sales. Sponsorships allow authors to keep ticket prices lower for their fans while still ensuring the project is a profitable business rather than just a donation.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Coming next week, I'll showcase an interview with Roberta Vigilance about getting sponsors for your podcasts, books, and events. You can find out more about Roberta, her books, and her courses at https://robertavigilance.com. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Resources Mentioned: Margin Protection Playbook: https://natrevmd.com/2026-margin-protection-playbook/ Eligibility Billing Verification Checklist: https://natrevmd.com/eligibility-billing-verification/ Book a Call: https://natrevmd.com/ What if I told you that focusing only on RPM in 2026 means you may be leaving massive revenue completely untouched. In this episode, we give you the 2026 Revenue Roadmap. We're going to uncover four specific, high-margin revenue opportunities that go beyond standard RPM. These are the operator moves that the top 1% of practices are making right now to prepare for a more profitable year. Stop thinking in codes. Start thinking in systems. This episode will show you how.
Community pharmacists give away thousands in clinical advice monthly. Medicare now pays for chronic care management and remote monitoring—services you're already providing informally. Transform those unpaid conversations into legitimate revenue streams without disrupting operations.Learn more: https://ccmrpmhelp.com/contact CCM RPM Help City: Herriman Address: 12953 Penywain Lane Website: https://ccmrpmhelp.com/ Phone: +1 866 574 7075 Email: brad@ccmrpmhelp.com
3 Ways to Increase Revenue in 2026 - #317 Looking to make more money in your private or hard money lending business in 2026? In this episode of the Private Lenders Podcast, hosts Jason and Chris from Hard Money Bankers break down three proven ways to increase revenue right now—without chasing more leads just for the sake of it. This episode focuses on practical, real-world strategies that experienced lenders are using today to boost profitability, improve loan conversion, and maximize returns from both new and existing borrowers.
Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing's most accepted conventions: the order of good, better, best. In this episode, Michael shares original research showing how simply changing the display order to best, better, good can significantly increase purchase intent and revenue. Drawing on behavioral economics, loss aversion, and real-world testing, he explains why buyers react differently when the most expensive option is presented first. Why You Have to Check Out This Episode: Learn how reversing plan order increased top-tier selection by 15 points in controlled testing. Understand how loss aversion works against you in traditional pricing pages and how to flip it. Discover when best, better, good works and when it can hurt retention and Net Revenue Retention (NRR). "By simply changing the order of plans, we increased revenue by nearly 11% without changing price or features." – Michael Mansard Topics Covered: 01:16 - Best, Better, Good vs. Plan Order. Why the order of pricing plans matters and how flipping it can change buyer decisions. 06:23 - The Compromise Effect in Decision-Making. Why buyers gravitate toward the middle option and how loss aversion shapes that behavior. 08:11 - How Plan Order Impacts Choice. What happens when the most expensive plan is shown first and why it reframes value. 11:39 - Pricing Strategy and Consumer Behavior. How buyers justify decisions emotionally versus rationally when evaluating plans. 15:10 - Rethinking Good, Better, Best. Why traditional pricing layouts may limit revenue and when best-first works better. 18:11 - Customer Satisfaction and Pricing Strategy. Risks to churn and net retention and why right-selling matters more than upselling. 22:53 - How to Test Monetization Strategies. Why A/B testing, qualitative feedback, and small-scale experiments are essential. Key Takeaways: "A very basic tweak, changing the order from good, better, best to best, better, good, can lead to significant revenue uplift." – Michael Mansard "Best, better, good reframes the buying question from 'Is it worth paying more?' to 'Why wouldn't I choose the best?'" – Michael Mansard "Loss aversion means the feeling of losing is much stronger than the feeling of gaining." – Michael Mansard "Pricing pages should make trade-offs clearer, not more confusing." – Michael Mansard People & Resources Mentioned: INSEAD – Where the research originated through executive education Loss Aversion Theory – Behavioral principle driving buyer choice Goldilocks / Compromise Effect – Why buyers avoid extremes Disney+, Wix, Apple – Examples of best-better-good pricing SurveyMonkey – Example of plan order varying by segment Connect with Michael Mansard: LinkedIn: https://www.linkedin.com/in/michaelmansard/ Article: It's Time to Flip Good, Better, Best on Its Head (published on LinkedIn) Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving Email: mark@impactpricing.com
Black Friday has reshaped buying behaviour across both B2B and B2C sectors—customers have been warmed up to spend, influenced by weeks (and sometimes months) of heavy marketing, big discounts, and constant messaging that “now's the time to buy.”In this episode, you'll find out why this creates a prime opportunity for businesses—even those who don't run discounts—and how to make the most of elevated buyer intent to boost revenue quickly.You'll also walk away with three practical steps you and your team can put into action straight away to lift sales in the days and weeks after Black Friday, all without slashing prices, squeezing margins, or getting drawn into a race to the bottom.Key Takeaways:Buyer intent is at its highest immediately after Black Friday.You don't need to discount to benefit—target value-driven buyers.Focus on existing customers, lapsed customers, and new opportunities already in your funnel.Communicate fast and clearly—speed is essential.A simple shift in outreach can produce a significant and immediate Sales Growth lift.Time Stamps:0:00 Intro0:35 Black Friday Sales1:55 Pigging Back Off Black Friday3:10 Piggy Back Off Without Discounting5:12 3 Areas of customer Segments7:30 Wrap Up9:49 OutroTo learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.
On today's episode, we feature an impactful breakout session led by Amy Hernandez at this year's Dental Success Summit. Amy, billing coach and fee negotiation expert with PPO Profits and DSI, shares powerful strategies for increasing your practice's profitability—without adding any extra dentistry. She explains how outsourcing key services like billing, verifications, and PPO fee negotiations can drastically improve collections and reduce administrative headaches. With real-life examples, insights into the most underutilized codes, and a detailed breakdown of how to optimize your financial systems, Amy delivers a playbook for boosting your bottom line while keeping your clinical schedule unchanged. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
Ever wondered how a world-class coffee program can transform a boutique hotel's guest experience and boost revenue? In this episode, hosts David M. and Steve Carran sit down with Gage Johnston, Marketing Manager at Dalla Corte, to explore the art and science of coffee in hospitality. Gage shares his incredible journey in the coffee industry—from barista roles in California to launching his own startup, leading coffee programs for 300+ baristas, and now shaping B2B coffee solutions with Dalla Corte.Discover insights on:How coffee programs elevate guest experiences in boutique and independent hotelsCommon mistakes hotels make when implementing coffee programsThe role of automation and technology in modern coffee operationsTrends to watch in 2026, including hyper-personalization and premium experiencesTips for designing convenient, innovative, and guest-focused coffee programsIf you're in hospitality, hotel management, or F&B, this episode is packed with actionable strategies to create memorable guest experiences and boost on-premises revenue.Watch the FULL EPISODE on YouTube: https://youtu.be/nxS-CPw7a7YLinks:Gage on LinkedIn: https://www.linkedin.com/in/gage-johnston-b59086229/Dalla Corte: https://dallacorte.com/usa/For full show notes head to: https://themodernhotelier.com/episode/222Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.
What if the key to boosting your revenue this quarter wasn't just about strategy, but about protecting your most valuable asset: your energy? In this episode, I'm diving into the four most important things you can do right now to maximize your income in Q4. Whether you're a solo private practice owner, a group practice leader, or somewhere in between, these strategies will help you finish the year stronger and more energized than ever. I'll walk you through how to conserve your energy, position yourself for visibility (yes, even in AI searches!), create white space in your week, and build relationships that directly fuel your practice growth. Plus, I'll share why accountability is often the missing piece that makes all the difference in scaling without burning out. If you've been feeling stretched thin but still want to make this quarter your highest-revenue one yet, this episode will give you the roadmap. Topics Covered in this Episode: 3:32 – The mindset shift every therapist needs before Q4 8:01 – A surprising way AI and SEO connect to your next clients 9:30 – The one simple tweak to your website that can change everything 11:52 – How to reclaim an “off stage” day (and why you need it) 13:19 – The underestimated relationship that can fill your practice 15:58 – How to nurture partnerships without feeling salesy 17:19 – The role of accountability in making revenue growth stick If you're ready to protect your energy, sharpen your focus, and increase your revenue in these final months of the year, this episode is your guide. Don't just get through Q4. Let's thrive in it together. Be sure to subscribe so you never miss an episode, and if you found this helpful, leaving a review helps more therapists like you discover these tools and strategies. Resources Mentioned: Register here for my LAST free training for 2025: How to Get More Private Clients in 2025: https://www.theentrepreneurialtherapist.com/webinar Find out more about Alma here: helloalma.com/danielle
Hour 1 of Jake & Ben on September 3, 2025 Utah checks in at 25 in the latest AP Poll. Too high? Too Low? Top 3 Stories of the Day: What are BYU's expectations vs Stanford? Board Man gets Paid (illegally) and Utah Mammoth announce rookie camp roster. The U.S. Open made millions of dollars off alcohol sales alone.
Thanks for joining us! Please subscribe to our channel! Want more?Join 50,000 other smart execs getting 1 free daily marketing tip from Max here: https://bit.ly/463NoABLearn more about Max here: https://bit.ly/44pTVEGLearn more about Logan here: http://bit.ly/3TzRPf5Learn more about Max's Team here: https://bit.ly/4kyNQuqLearn more about Logan's agency here: https://bit.ly/3GDbhogHave questions or topics? DM Max on twitter https://bit.ly/44rWTZm
To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form: https://coaching.vincegabriele.com/ Podcast SummaryIn this episode of the FBU podcast, Vince takes listeners along for part one of his “Long Island Gym Tour,” where he visits SPF Mastermind member gyms to offer real-time business advice. The main focus is on helping gym owner Joey Olivo at Legacy Strength maximize his training space to increase revenue by 33% without adding square footage. Vince shares his “pod system” concept for efficient group training layouts, highlights the importance of maximizing capacity during peak hours, and revisits the “Operation Money Suck” strategy for converting downtime into sales opportunities. Packed with practical, immediately actionable advice, this episode is a masterclass in making more money with the resources you already have. Top 5 PointsMaximize Space for Capacity – Redesign your gym layout to comfortably train more clients at once, using the “pod system” to create mini-gyms within your existing floor plan.Efficiency Equals Revenue – Moving from 8 to 12 clients per session at $50 each could mean hundreds in extra revenue per day without increasing operating costs.Remove Space Wasters – Eliminate unnecessary equipment, spread-out cubbies, and underused storage to open up more training space.Adopt “Operation Money Suck” – During blocked consult hours, only do activities that lead to or directly create new consultations—no busy work allowed.Prioritize High-Value Outreach – Focus first on past members, recent unconverted leads, and then 90-day leads before pursuing long-term joint venture partnerships. To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form: https://coaching.vincegabriele.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
In this episode, CF will break down some common misconceptions & understandings about marketing & sales that can cost you $ millions $ in lost opportunity!Tune in now, to hear how changing your strategy can double or triple your revenue quickly & help you build a platform you can explode from!
AI strategist Adam Gillespie reveals how real estate pros can clone themselves using ChatGPT, automate their marketing, and save time. Learn how agents can dominate with tools like Notebook LM, Gamma App, and prompt mastery.See Full Article(00:00) - Introduction to The REI Agent Podcast(00:06) - Meet Erica and Mattias: Real Estate Meets Holistic Living(00:14) - Erica's Recovery Update and Juggling Family Life(01:05) - Introducing Adam Gillespie: AI Coach and Award Winner(01:44) - Adam's Origin Story: From MySpace Music Hacks to Real Estate(03:25) - The AI Awakening: How ChatGPT Changed Adam's Life(05:08) - Metal Bands, Bots, and Band Breakups: The Unexpected Path to Real Estate(06:34) - AI in Real Estate: From Appraisal Disputes to Legal Email Wins(08:57) - Music Meets Tech: How Mattias Uses AI for Pedals and Emails(10:34) - Creating an AI Clone: The Power of Personalized Automation(12:11) - Scaling Content and SEO with ChatGPT 4.5(13:46) - Notebook LM: The Google Tool That Might Beat ChatGPT(16:50) - Preparing for the Agentic Workflow Future(18:02) - Try It Daily: Making AI Part of Your Life(19:45) - Using AI for Politics, Projects, and Productivity(21:04) - Phone AI and Chatbots: What Works and What's Dead(23:15) - AI-Powered Presentations and Listing Strategies(26:29) - Building Trust with AI: Transparency and Client Excitement(28:20) - Scaling Content Creation with Voice Mode and AI Scripts(30:05) - Using ChatGPT as a Roleplay Coach(32:06) - CRM Automation and AI Drip Campaign Mastery(34:08) - Custom Campaigns Based on DISC Personality Types(35:48) - Final Thoughts: Adam's Mission to Clone You for AI Success(36:36) - Must-Read Books: Buy Back Your Time and Never Split the Difference(37:14) - Where to Find Adam Gillespie OnlineContact Adam GillespieApex Elite AI™adamg303.comLinktreeGo to reiagent.com for more fascinating content to help you reach your holistic success!
In this episode I will teach you about how I'm using Office Hours to increase sales revenue and ramp up client results. Topics Discussed: -What are office hours exactly? -How I execute an Office Hours session. -How to add Office Hours into your sales and offer building strategies. *********** Join my 21 Day High Value Newsletter Bootcamp for Podcasters (Starts June 9th) https://www.podcastingbusiness.school/High-Value-Newsletter-Bootcamp
Thriving Business Finances with Value-Based Pricing Strategies and the Profit First Model Running a successful business today requires more than just hard work—it takes strategy, clarity, and a sustainable approach to finances. Adopt value-based pricing strategies and implement the Profit First model to avoid burnout. Together, these two approaches enable business owners to set prices based on the value they provide, ensuring that profit is prioritized from the outset. Rethinking Your Worth with Value-Based Pricing Strategies: What Are You Providing? One of the most common pitfalls in business is undervaluing your work, particularly when pricing is based solely on the time spent. Instead of asking, "How long did this take me?" with value-based pricing strategies, we ask, "What difference is this making for the person I serve?" When you price based on value, you recognize the real impact of your work: peace of mind, business growth, clarity, and confidence. These things go far beyond time spent and deserve to be reflected in how you charge. Clients aren't just paying for your time—they're investing in meaningful change. And that change has measurable value. You deliver an ROI when you help a client increase their revenue, streamline operations, or reduce stress that leads to better decision-making. This return on investment (ROI) often exceeds the cost of your services. By clearly communicating that ROI—whether it's financial growth, time saved, or long-term stability—you make it easier for clients to see your services as an investment, not an expense. When you price according to the outcomes you create, you simplify your pricing, establish clear expectations, and reinforce the true worth of your services. Read the full show notes and access all links. Website for Kristin Gravitt Additional Resources Download the free eBook: A guide for alleviating anxiety and developing healthy habits for a healthy mind Why every entrepreneur needs systems and processes to scale their business
Turn One Job Into Five: How to Upsell Without More Ads You don't need more ads. You need a better system. In this episode, Chris and Kevin break down exactly how to turn one small job into multiple high-value opportunities using smart upselling, strategic follow-ups, and a service model that builds trust and long-term relationships. Here's what you'll learn: ✅ The 4-step upsell ladder (inspection → repair → replacement → subscription) ✅ Why getting in the house is your #1 revenue move ✅ How to use “when was the last time” questions to create demand ✅ How to turn warm leads into long-term clients ✅ Why affiliate and sub models are a goldmine for added profit ✅ The underrated power of door knocking and post-job follow-ups From real-world gutter jobs to carpet cleaning and plumbing, we unpack simple moves that double your business without burning cash on more ads. If you're ready for real conversations, proven strategies, and a network that pushes you higher, this is where you belong. Get in the room now: BoardRoom Elite
In this insightful episode of Talking with Kevin and Son, we hear from one of the top entrepreneurs to watch in February 2025. Discover how to make your business stand out from the competition, increase revenue, and boost referral business. Learn from a mindset master and creator of unforgettable gifts! #entrepreneurship #businessgrowth #revenue #referralmarketing #mindset #businesstips #podcast #kevinandson #popmindmindgifts
Angela Fowler is a popular coach, consultant and speaker who shows organizations how to increase their bottom line by leveraging the power of accessibility to tap into the $2.1 trillion buying power of people with disabilities. As a business woman who is also totally blind, she has a unique insight into what it takes for regular every-day businesses to tap into a market which they may not fully understand or readily think is available to them. With humor and straight talk tempered with patience, she shows organizations how to make the necessary adjustments, often with a lot less effort than they think.Angela's courses offer common-sense, cost effective solutions to help businesses make their products and services accessible to people with disabilities and more user-friendly for everyone. Her philosophy is that most people want to do the right thing, they just don't know what the right thing is.Angela runs her coaching and consulting business from her home in Northern California, which she shares with her 18-year-old son, whose life seems to barely include her, her feisty kitten, who very clearly prefers her son, and her loving dog of indeterminate breed who thinks she's God's gift to doggie-kind and cannot get enough of her company. When she's not working, she enjoys true crime, sports, and cooking the best tri-tip on God's planet low and slow on the barbecue.Contact Angela Fowler:http://www.reallifeaccess.comI have a course which just launched which deals with relationships from a disability perspective.Dr. Kimberley Linert Speaker, Author, Broadcaster, Mentor, Trainer, Behavioral Optometrist Event Planners- I am available to speak at your event. Here is my media kit: https://brucemerrinscelebrityspeakers.com/portfolio/dr-kimberley-linert/ To book Dr. Linert on your podcast, television show, conference, corporate training or as an expert guest please email her at incrediblelifepodcast@gmail.com or Contact Bruce Merrin at Bruce Merrin's Celebrity Speakers at merrinpr@gmail.com 702.256.9199 Host of the Podcast Series: Incredible Life Creator Podcast Available on... Apple: https://podcasts.apple.com/us/podcast/incredible-life-creator-with-dr-kimberley-linert/id1472641267 Spotify: https://open.spotify.com/show/6DZE3EoHfhgcmSkxY1CvKf?si=ebe71549e7474663 and on 9 other podcast platforms Author of Book: "Visualizing Happiness in Every Area of Your Life" Get on Amazon: https://amzn.to/3srh6tZ Website: https://www.DrKimberleyLinert.com The Great Discovery international elearning platform: https://TheGreatDiscovery.com/kimberley
You didn't start your business to be broke. And you work too hard for your revenue to feel like Shonda Rimes latest mystery series, The Residence. It's the perfect time of year to look at what's really going on with your income. If you're holding your breath at the end of every month hoping a payment lands in time—this episode is your wake-up call and a recipe for your way out. Because predictable revenue isn't luck. It's a system. This week's episode of the Breadwinning Business Women podcast is your no-fluff guide to creating consistent income—even if your business has felt like a financial rollercoaster lately. Here's what we're unpacking together:
In this episode, Abu shares the real key to growing your business revenue—and it's not about getting more customers. It's about retention. Through a behind-the-scenes look at his own businesses (agency, coaching, courses, and e-commerce), he breaks down three strategic ways to increase your revenue by optimizing the customer experience you already offer.Whether you're running a product-based or service-based business, this episode gives you practical, actionable tactics to boost cash flow by serving your existing customers better—without launching something new._Key Takeaways (fill it in)Tap Into Micro-Segments of Your Existing AudienceUse Strategic Surveys to Gather DataLevel Up Your Follow-Up & Offboarding Process_House KeepingGrow your audience and revenue in under 5-minutes a week: Subscribe & Join 63k+ Readers > Got a business question? Want a second opinion? Ask Your Question Here _Sponsored By:Power Your Launch Marketing Accelerator | Get over 50% OFF your order with this special link: https://go.poweryourlaunch.com/pylenrollInterested in sponsoring? Go here: Support Permission to CEO _Follow us on social media:InstagramTwitterYoutubeThreadsTikTok_Here's how I can help you:Master digital marketing, generate leads, and scale with paid ads. Enroll Now & Get Early Bird Pricing The Growth Community - Strategies, resources, and expert insights to optimize and grow. https://go.poweryourlaunch.com/mmMentorship/Advisor/Consulting - High-level support to refine funnels, ads, and scale efficiently. https://go.poweryourlaunch.com/mentorship__Rate, Review, & Follow on Apple Podcasts [CLICK HERE]"I love this podcast so much!" If that sounds like you, please take a moment to rate and review the show— Your support keeps this podcast going. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!_
Want to grow your TPT store faster without doubling your workload? After nearly a decade as a top 1% seller and years coaching other teacher-entrepreneurs, I've identified three game-changing hacks that most sellers overlook.The first hack transforms how you approach multi-grade resources. Rather than creating one product for grades 3-6 (which limits your keywords and makes teachers question its suitability), create slightly differentiated versions for each grade level. This simple shift multiplies your store's visibility while making teachers feel you've created something specifically for their students. With minimal additional effort, you'll have four products appearing in search results instead of one, dramatically increasing your chances of being discovered.The second strategy involves unbundling larger resources. That comprehensive unit or activity pack? Consider listing each component separately at a lower price point while maintaining the complete bundle. This approach creates multiple entry points for buyers, makes your bundle's value proposition crystal clear ("$10 worth of resources for just $5!"), and significantly increases your product count without requiring entirely new creations.The final hack leverages strategic collaborations with other sellers. Even without a strong social media presence, you can drive traffic to your store by trading visibility with others. Whether it's promoting someone's product to your email list in exchange for Instagram exposure, participating in blog hops, or bartering with teacher influencers, these partnerships cost nothing while expanding your reach exponentially.Ready to implement these strategies and see your TPT store flourish? Whether you're just starting out or working to reach that next income milestone, these proven approaches will help you work smarter, not harder, on your path to TPT success. Subscribe to our podcast for more insider strategies, and check out our YouTube channel for additional content on growing your teacher business!Check Out My YouTube Channel: https://www.youtube.com/c/laurenfultonMy Instagram: https://www.instagram.com/laurentschappler/My Other YouTube: https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115Support the show
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson emphasizes that retaining customers is far more cost-effective and profitable than acquiring new ones. He shares actionable tactics to improve customer retention—from personal direct messages to creating exclusive power user panels—all designed to deepen engagement and drive sustained growth.=================================================================Best Moments: (00:40) Introduction to the topic of focusing on existing customers (01:50) Eye-opening statistics on customer retention and its impact on profits (02:38) Tactic 1: Direct messaging top customers personally (04:13) Tactic 2: Automated, personalized quarterly check-ins (05:11) Tactic 3: Creating a power user panel for the top 5% of customers (05:46) Additional tactics: private communities, special email series, and SMS updates (06:56) The "hand holding" strategy for personal customer engagement (08:30) Introduction to Marigold's Consumer Trends Index (09:18) Personal anecdote about trying weight loss medication=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
This week, I'm joined by six law students from my Sports Law in Practice course at McGeorge School of Law. I challenged my students to research the House v. NCAA settlement and explore innovative ways to implement its key provisions. In this episode, Jocelyn Zellhoefer, Cruzangel Nava Corro, Ashley Bliss, Hailee Rice, Pete Nino, Golnaz Norowzi share their insights on how athletic departments can generate additional revenue, now that 22% of revenue may be allocated to student-athletes. This is the first of a four-part series on implementing the House case—stay tuned! One of these ideas might be exactly what your team, university, or athletics department needs. If you need representation or a sports lawyer to review your contract, schedule a free consultation with Jill McBride Baxter. Set Up a Free Strategy Call with Veteran Sports Attorney Jill McBride Baxter https://calendly.com/jillbaxter/one-on-one-meeting Jill Cell 559-250-0151 Jill email jillbaxter@me.com Follow Jill IG https://www.instagram.com/agentjillbaxter/ Follow Jill Twitter https://www.twitter.com/agentjillbaxter Follow Jill on YouTube https://youtube.com/user/jillbaxterAGP Follow Jill on Facebook https://www.facebook.com/agentjillmcbridebaxter Follow Jill on LinkedIn https://www.linkedin.com/in/jillmcbridebaxter Visit Jill's Website https://www.jillmcbridebaxter.com Subscribe and Share this, my podcast https://podcasts.apple.com/us/podcast/representation-without-taxation/id1356954624
Are you curious about how a busy teacher entrepreneur balances family, education, and business? Join us as we explore the intricate routines of a TPT seller navigating the demands of daily life. In this episode, we share insightful strategies that have emerged from real-life challenges, including the often chaotic mornings, the struggle to keep a tidy home while running a business, and the delicate balance of homeschooling engagement with time for work.Listeners will discover the transformative power of simplicity, such as selecting a weekly breakfast routine to minimize morning stress and focusing on actionable tidying strategies that engage children in maintaining order. The narrative unfolds with relatable anecdotes that enrich the conversation, providing tips and tools that resonate with anyone striving for balance in their professional and personal lives. Learn how embracing flexibility and adapting to life's unpredictability can reveal productive insights and sustainable business practices, enhancing your journey as a teacher entrepreneur. Engage with us and share your balancing tricks—let's foster a community of support and shared experiences! Subscribe to our podcast for more enlightening discussions and tips to support your growth in the TPT world.Check Out My YouTube Channel: https://www.youtube.com/c/laurenfultonLink to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229My Instagram: https://www.instagram.com/laurentschappler/My Other YouTube: https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115Support the show
Unlock the secrets to increasing your Teachers Pay Teachers (TPT) earnings this March with strategies inspired by my own experiences and lessons learned. Join me, Lauren Fulton, as I share my personal journey of managing divided focus between my TPT store and a math membership business with Brooklyn McCarley. Discover how this impacted my January sales and the steps I'm taking to streamline my call to action and revitalize my neglected email list. Get ready for an exciting reveal: I'm launching two new product lines that are perfect for educators who crave fast, no-prep resources, all while navigating the challenges of budget-friendly outsourcing.But that's not all—I'm doubling down on sales strategies with a strategic partnership at an upcoming online math summit. Hear about my plan to captivate VIP ticket buyers with a special sample pack and grow my audience through a savvy email opt-in strategy. Teaming up with another presenter, I aim to introduce my products to fresh eyes and generate buzz before launch. Plus, I'm adding an element of fun by inviting you to guess my sales earnings, with a prize for the closest prediction. Tune in for actionable insights, a bit of friendly competition, and a roadmap to TPT success!Check Out My YouTube Channel: https://www.youtube.com/c/laurenfultonLink to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229My Instagram: https://www.instagram.com/laurentschappler/My Other YouTube: https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115Support the show
There are only 3 main ways to increase income. Most people only focus on one way to increase income and they don't realize how powerful the other ways are! It's easy to overlook these hidden avenues to earn more and more in business! Increase your income Get more clients Facebook here: https://www.facebook.com/ericlouviere1 LinkedIn here: https://www.linkedin.com/in/ericlouviere Instagram here: https://www.instagram.com/ericlouviere X found here: https://x.com/EricLouviere YouTube here: https://www.youtube.com/@EricLouviereshow Websites: https://ClientAmplify.com https://DisclosureGroup.com https://EricLouviere.com https://CoachingUncensored.com https://WebVance.com https://MarketingAmplified.com
Want to unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) business? Discover how understanding watch time and sales potential can transform your resource's rankings and boost your profits. Forget about rigid formulas; instead, learn how to harness the power of TPT's search engine to create a win for you, TPT, and your buyers. We'll guide you through mastering keyword strategies and crafting eye-catching product covers that speak directly to buyer intent. Say goodbye to seasonal keyword traps and hello to maximizing your product's visibility with strategic insights from our journey in social media content creation.Feeling awkward about promoting your TPT store? You're not alone! Join me as we navigate the common discomfort of self-promotion and explore why reaching out for support can actually strengthen relationships with your followers. Discover how building a community of engaged buyers can lead to enthusiastic reviews and recurring sales. Plus, get a sneak peek into next week's episode where I'll reveal strategies to earn an extra thousand dollars in March. Whether you're a seasoned seller or just getting started, this episode offers practical tools and insights to elevate your TPT business.Check Out My YouTube Channel: https://www.youtube.com/c/laurenfultonLink to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229My Instagram: https://www.instagram.com/laurentschappler/My Other YouTube: https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115Support the show
Unlock the secrets to creating standout Teachers Pay Teachers (TPT) products with the power of PowerPoint! Join me, Lauren Fulton, as we explore how to transform your educational resources into professional masterpieces that capture attention and drive sales. Whether you're a novice or a seasoned creator, this episode promises to equip you with the essential tools—like text boxes, tables, shapes, and clip art—that form the foundation of high-quality TPT products. Discover why PowerPoint reigns supreme over other platforms like Canva and learn how to perfectly set your slide sizes for printables. Don't forget to check out our YouTube version for those crucial visual demonstrations that take your design skills to the next level.Visual appeal is key in captivating educators and students alike, and this episode reveals the art of enhancing your TPT resources with strategic design choices. Learn how to bring subjects such as world history to life using clip art that adds depth and context, making your materials not only informative but also engaging. We dive into the importance of variety in design—showcasing diverse layouts and color schemes that signal high-value offerings and keep learners intrigued. By the end of this episode, you'll be armed with actionable insights on how to create visually stunning and functionally effective resources that stand out in the crowded TPT marketplace.Check out the YouTube video: https://youtu.be/5w4106vLi4ALink to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229My Instagram: https://www.instagram.com/laurentschappler/My Other YouTube: https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115Support the show
To get your free copy of Zach's Ebook “Handmade Business Secrets”, Please click here - https://www.zachvaught.com/handmadebusinesssecretsbook If you're trying to grow to $5-10k/mo with your woodworking or handmade business- steal all the same strategies & systems Zach used to break the $10k/mo barrier - Please click here - https://www.zachvaught.com/HHA If you're a woodworker doing at least $3k/mo consistently in sales and you're ready to scale to $20k/mo+, you need to apply for the Woodworking Accelerator Program. Please click here - https://www.zachvaught.com/WWBAP All Zach's top choices that power his business SHOPIFY - Launch your new woodworking or handmade website today for just $1! It's easy to get started. https://shopify.pxf.io/c/2544769/1061744/13624 INCFILE - Setup your business the right way & in minutes! Be sure to use this link for your discount! - https://incfile.grsm.io/c6ymnwkoo5hv QUICKBOOKS - Save 30% For 6 Months & Finally Get Your Business Finances In Order - https://quickbooks.intuit.com/partners/qbba/?cid=par_qbppnr_zachvaught9472&gspk=emFjaHZhdWdodDk0NzI&gsxid=YZeRn3iY57Ni PIPEDRIVE - Follow up with leads, keep track of clients, and close more sales! Try for free for 30 days! - https://aff.trypipedrive.com/fh34hhfppt9k SIMPLETEXTING - Implement SMS & Text Messaging Marketing Into Your Business Today To Sell More, Make More, & Grow More! Get started for free today. - https://simpletexting.stptnr.net/bvgs1y2ouqwn LUCID CHARTS - Get Strategic & Plan For Growth. Use These Charts To Map Out Marketing Strategies, Org Charts, Shop Flows, & More! Sign up for free today. - https://try.lucid.co/rhuf1awoigan
Are you struggling to get your TPT products to rank in search? You're not alone! In this episode, I'm diving into four major SEO mistakes that even experienced TPT sellers make — mistakes that could be costing you sales and visibility. As a top 1% TPT seller with over nine years of experience and a TPT business coach, I've audited countless stores and have seen these issues time and time again. But the good news? They're easy to fix!What You'll Learn in This Episode:✔️ The simple detail you're skipping that affects conversion rates (hint: it's page count!)✔️ Why “posting and ghosting” is hurting your rankings✔️ The #1 keyword mistake that's making your products invisible✔️ How market research can skyrocket your salesLink to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229My Instagram: https://www.instagram.com/laurentschappler/My Other YouTube: https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group:https://www.facebook.com/groups/749538092194115Support the show
The episode delves into essential strategies for TPT sellers to avoid burnout while maintaining a thriving business. We share practical steps including setting measurable goals, following a minimalist plan, taking planned breaks, and actively engaging with a supportive community. • Understanding the signs of burnout • Importance of setting measurable expectations • Establishing realistic and manageable goals • Benefits of committing to minimalist strategies • Significance of planned breaks to recharge • Fostering community connections to avoid isolation • Concluding thoughts on maintaining balance and passionFree Rebranded Teacher Facebook Group:https://www.facebook.com/groups/749538092194115My Instagram Account:https://www.instagram.com/laurentschappler/My Tik Tok Account:https://www.tiktok.com/@lauren_tschapplerSupport the show
Meet Frenchie Ferenczi, a seasoned business consultant who helps founders, creatives, and business leaders boost their revenue and impact. Frenchie has experience scaling companies like The Wing to $100 million, managing teams of over 50 people, and mentoring over 1,000 entrepreneurs.Cut your lead gen costs in HALF with my $17 mini-course–NOW only $1. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Frenchie's Links:Connect with Frenchie on Instagram or LinkedInGet her Free Weekly Accountability Check-Ins now!
There has always been a staffing problem in oral surgery but it has become more aggravated recently and needs to be solved so that revenue can be optimized. Today on Everyday Oral Surgery, Dr. Roger Levin joins us again to discuss how to build and keep an incredible team in order to increase revenue. Tuning in, you'll hear all about how staffing issues are contributing to decreased revenue, how to solve this problem (on paper), the importance of learning how to interview potential staff, how to go about interviewing candidates, and more! We delve into how to go about asking more negative questions in positive ways before discussing the importance of the onboarding process and how to navigate it using mentorship. Dr. Levin even shares a list of things a leader has to do in order to treat his/her team well, why transparency with staff is imperative, and the benefit of delegating tasks. Finally, Dr. Levin reminds us of the impact we have on people's lives, inspires us to make that impact positive, reminds us to thank people, and suggests that we avoid blame. You don't want to miss this episode, so be sure to press play now!Key Points From This Episode:Welcoming Dr. Roger Levin back to the show. Why staffing problems are contributing to decreased revenue in oral surgery. The staffing concept that will bring you tremendous success. Why surgeons need to be trained in interviewing staff and some interviewing tips. Dr. Levin walks us through an ideal interview process. Who should be in the interview and when to give an offer. How to ask ‘negative' questions in positive ways during an interview. Navigating onboarding a new employee and why this process is so important. The importance of focusing on increasing team longevity. A list of things to do as a leader in order to treat your team well. Why transparency with your staff is absolutely imperative. How to manage all of these things as busy surgeons and when to delegate. The impact we all have on other people's lives. How to motivate a team when you aren't their boss. The importance of thanking people and avoiding blame. Links Mentioned in Today's Episode:Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/ Dr. Roger Levin Email Address — rlevinconf@levingroup.com Levin Group — https://levingroup.com/ The Tim Ferriss Show — https://podcasts.apple.com/us/podcast/the-tim-ferriss-show/id863897795 Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/ Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/ Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/Dr. Grant Stucki Email — grantstucki@gmail.comDr. Grant Stucki Phone — 720-441-6059
Send us a text to get more PR resources for your product biz!The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today!Here's What We Cover In the Episode and More:Definition and importance of AOV (Average Order Value) in increasing sales Avoid underpricing and set proper markupsUpselling complementary itemsBundling best-sellers Offering customization options Free shipping thresholdsGift-with-purchase offersTiered discounts (Buy More, Save More)Manual text outreach to thank and upsellAttract quality buyers without over-discountingTracy's podcasts and book for more strategies This holiday season, don't just sell—strategize! Tracy Matthews reveals five genius revenue-boosting hacks: upsell like a pro, bundle for irresistible deals, and sprinkle in some personalized magic. Ditch discounts and focus on perceived value to attract premium buyers who love what you offer. Remember, a little creativity and human touch go a long way to turning shoppers into loyal fans!Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Visit Tracy Matthews' social media pages:Website: https://tracymatthews.com/ Instagram: https://www.instagram.com/tracymatthewsny/?hl=en and https://www.instagram.com/flourish_thrive/reel/DCCxRfKhaTg/comment-secret-to-get-access-to-our-sales-on-repeat-private-podcast-which-launch/ LinkedIn: linkedin.com/in/tracymatthewsofficial Book: https://desiredbrandeffect.com/ Pod
Part 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue.
The Evidence Based Chiropractor- Chiropractic Marketing and Research
Today, we dive into the Patient Reactivation Project—a game-changing free course designed to help chiropractors maximize their existing patient lists without cheesy sales tactics. We discussed how just a 10% increase in reactivations can spike your revenue by 30%. Don't miss out on tactical tips to teach, invite, and serve your patients better while boosting your practice's growth. Head over to courses.thesmartchiropractor.com and use code VIP for free access.Episode Notes: Get the Course for FREE using the code VIP: courses.thesmartchiropractor.comThe Best Objective Assessment of the Cervical Spine- Provide reliable assessments and exercises for Neuromuscular Control, Proprioception, Range of Motion, and Sensorimotor-Integration. Learn more at NeckCare.comTurncloud EHR- Minimalist design, without being sparse. Practical, yet elegant. Turncloud's design was to find the most efficient path in a day in the life of a chiropractic office. Connect with their team at www.turncloud.com Patient Pilot by The Smart Chiropractor is the fastest, easiest to generate weekly patient reactivations on autopilot…without spending any money on advertising. Click here to schedule a call with our team.Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!
Drew and Roth are podcasting from Atlantic City, so this episode is extra impressive considering they're glued to slot machines for the whole recording. In the first half, they're previewing the World Series, giving a final eulogy for the 2024 Mets, and wondering how Yankees-y are these Yankees when they pick off other teams' best players. In the second half, they wrestle with the immortal debate of our time: do we delight in the demise of Deshaun Watson or Aaron Rogers more? And as always, they dive into the Funbag, answering real questions from real listeners.Stuff We Talked AboutResigned Jason Bay: "Well, I'm A Met Now" - The OnionDodgers Lifehack: Just Don't Chase, Dummy | DefectorDo you want to hear your question answered on the pod? Well, give us a call at 909-726-3720. That is 909-PANERA-0!Sponsors- Betterhelp, where you can get 10% off your first month at https://betterhelp.com/distractionCredits- Hosts: Drew Magary & David Roth- Producer: Eric Silver- Editor: Brandon Grugle- Production Services & Ads: Multitude- Subscribe to Defector!About The ShowThe Distraction is Defector's flagship podcast about sports (and movies, and art, and sandwiches, and certain coastal states) from longtime writers Drew Magary and David Roth. Every week, Drew and Roth tackle subjects, both serious and impossibly stupid, with a parade of guests from around the world of sports and media joining in the fun! Roth and Drew also field Funbag questions from Defector readers, answer listener voicemails, and get upset about the number of people who use speakerphone while in a public bathroom stall. This is a show where everything matters, because everyone could use a Distraction. Head to defector.com for more info.