Podcasts about Retargeting

In this episode of the Buying Online Businesses podcast, host Jaryd Krause speaks with Rafal Chomsky, a performance marketing expert known for helping brands double their revenue, without increasing ad spend. Rafal brings a wealth of experience in Meta Ads, Google Ads, SEO, and team-led digital strategies that have generated millions in client revenue. Together, they explore how Rafal has achieved results like turning $1,600 in ad spend into $10,000 in revenue within just three months, and how his clients have scaled from $50K to $100K revenue while maintaining the same ad budgets. The conversation dives into why most businesses are leaving money on the table by relying too heavily on AI-driven campaigns like Google Performance Max or Meta’s automated systems, and what can be done instead to take back control. This conversation delves into the key aspects of scaling online businesses through performance marketing, including: ✔️ Why “set and forget” ad strategies fail in today’s market✔️ How Rafal retargets audiences efficiently across platforms with minimal spend✔️ What types of e-commerce and B2B businesses are seeing the biggest gains✔️ How SEO and link building enhance paid ad results for sustainable growth✔️ What traditional agencies get wrong—and how to avoid wasting budget Whether running an e-commerce store, SaaS platform, or media brand, this episode offers highly actionable insights for anyone ready to maximize their ROI and take a smarter approach to digital marketing. Tune in to discover how top-performing businesses are scaling revenue without spending more. Episode Highlights 02:30 How Rafal scaled a client from $50K to $100K with no extra ad spend 06:12 Why most people waste money on ads 09:55 The problem with traditional ad agencies 16:45 Meta vs. Google Ads – when to use each platform 20:03 Retargeting strategy that works 23:38 Why B2B businesses need to stop avoiding digital ads 25:00 Landing pages that convert Key Takeaways ➥ Doubling revenue without increasing ad spend is possible with better campaign structure, targeting, and creative testing. ➥ Meta Ads are powerful for generating demand and awareness, while Google Ads capture high-intent users ready to buy — using both is key to full-funnel success. ➥ Strategic retargeting based on user behavior (video views, cart activity, site visits) increases conversions and lowers cost per acquisition. ➥ Avoid cookie-cutter agency solutions — brands need custom strategies, data-driven decisions, and ongoing performance reviews to scale effectively. ➥ Ads that educate and build trust (rather than hard-sell) perform better in today’s market, leading to stronger customer relationships. ➥ Simplicity in messaging and funnel design boosts conversion; don’t overcomplicate the user journey from ad to purchase. About The Rafal Chomsky Rafal Chomsky specializations include deep SEO knowledge, Meta & Google ads marketing, whilst also running a team of highly successful marketers who’ve made millions for their clients through the campaigns they’ve run. Connect with Rafal Chomsky ➥ https://buyingonlinebusinesses.com/ads-services/ Resource Links ➥ https://buyingonlinebusinesses.com/ads-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV ➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. We're back with Part 2 of our special Prime Day series, and today we're diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years of experience managing Prime Day ad strategies — both at Amazon and now for our clients — Damiano is a Prime Day pro who's seen it all. Today, he's sharing his insider insights on how this year's Prime Day is shaping up to be different from years past. Don't miss it — tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Damiano discuss: The Buzz Starts Early: Brands are already fielding Prime Day questions by late April: What's changed this year? How should we budget? What creative assets need to be ready now? Early alignment is critical. Prime Day Is Won Before It Begins: Success isn't defined by the deals you run during Prime Day—it's shaped in the weeks and months leading up to it. A New Playbook for 2025 Advertising: This year demands a shift in budget planning and campaign strategy. With evolving consumer behavior, flexibility becomes your strongest advantage. Unlocking Amazon's New Ad Tools: 2025 marks a new era for advertisers. Tools like Amazon Marketing Cloud (AMC) audiences are no longer reserved for elite brands—they're now accessible and essential for all. May & June: The Setup Phase: Your early lead-in tactics dictate your visibility and performance during the event. Use this time to build awareness, optimize recall, and prime conversions. Real-Time Agility on Prime Day: Ideally, you're so well-prepared that surprises are minimal, but when the unexpected hits, your ability to pivot fast will set you apart. The Surge Doesn't Stop on Prime Day: Prime Day isn't the finish line—it's the launchpad. Smart brands ride the demand wave into post-event momentum and longer-term growth. Navigating Tariffs and Supply Chain Disruption: With tariffs and ongoing logistics challenges, brands need tighter forecasting and contingency plans baked into their Prime Day strategy.   MENTIONED IN THIS EPISODE Don't forget to check out part 1 of this Prime Day Prep series! Access this in blog format! Part 1 here! Connect with Senior PPC Manager, Damiano Ciarrocchi Connect with our host, Julie Spear Connect with our host, Jordan Ripley

If you're noticing a gap between your website traffic and actual quotes, you're not alone. In this episode, we dive into how retargeting strategies—like BrightFire's Website Visitor Retargeting—can help insurance agencies reconnect with lost prospects, boost brand awareness, and increase quote requests. Learn how this cost-effective tactic keeps your agency top-of-mind and how you only pay when potential clients engage. Discover how to maximize your online presence and turn passive website visitors into active customers.   Today's episode sponsored by https://theinsurancedream.com/digital-marketing 

The cart's closed, the launch emails are sent, and now… what?You're not alone if you've ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities.In this episode, I'm breaking down exactly what to do after your launch to keep momentum going, without burning out.

Guest: Anthony Blatner, founder and managing director at Speedwork Social (linkedin Ads)In this episode of the B2B Marketing Podcast, I spoke with Anthony Blatner, founder and managing director at Speedwork Social, about the unique advertising capabilities of LinkedIn, particularly the new thought leader ads format. We discussed how these ads foster direct connections with audiences, potentially transforming B2B advertising by enhancing engagement and lowering costs. Anthony provided insights on effectively using thought leader ads through various stages of the marketing funnel, highlighting the importance of compelling ad copy and content variety. We also explored other ad formats like message and conversation ads for lead nurturing. Additionally, we covered conversion tracking via LinkedIn's API and the benefits of integrating with CRM platforms to enhance campaign performance.What's in this conversation between Philip and Mony?0:05 Introduction1:07 Thought Leader Ads Unveiled3:17 Full Funnel Strategy Insights7:25 Importance of Dwell Time9:00 Webinar Best Practices11:12 Crafting Effective Posts17:21 Content Strategy for Funnels23:28 Exploring Message Ads27:58 Conversion Tracking TechniquesReferences:

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.Are you struggling with marketing ROI? Here's the shocking truth: 96% of visitors to your website are NOT ready to buy today. Most businesses waste thousands on ads targeting cold leads instead of nurturing warm prospects who just aren't ready to purchase yet. In this episode, Darrell Evans reveal the retargeting strategies we use with our 7 and 8-figure clients to convert "dead leads" into sales on autopilot. Stop leaving money on the table.KEY TAKEAWAYS:1. Only 2-4% of people who engage with your brand are ready to buy TODAY2. Most businesses give up on leads after 30-90 days3. 55% of prospects will solve their problem within 3-18 months4. Database reactivation campaigns can unlock thousands of "dead leads"5. Top of mind remarketing requires only 5% of your total ad spendWe love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

In dieser Folge des Onlineshop Geflüster Podcasts teile ich meine Einschätzung zum TikTok Shop mit dir: Was genau steckt dahinter, für wen ist dieser Vertriebskanal wirklich spannend – und wann lohnt es sich, das Ganze mal auszuprobieren? Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

B2B-Marketing Praxis-Vorlagen gratis? ➔ Hier laden: https://xhauer.com/downloads-podcastWEBINAR "Die 3 Schritte zur vollen Pipeline durch LinkedIn" ➔ Hier anmelden: https://xhauer.com/webinar-podIn dieser Folge lernst du, wie du im komplexen technischen B2B euer Content-Marketing mit Performance-Marketing kombinierst, so dass Kaltakquise überflüssig wird und dein Vertrieb gezielte Verkaufschancen bekommt. Erfahre alle Unterschiede und Schritte rund um LinkedIn, Meta, Paid- vs. organische Ansätze, Retargeting und relevante KPIs – inklusive sofort umsetzbarer Techniken, mit denen du deine Marketing-Funnel messbar füllst und für Omnipräsenz bei eurer Zielgruppe sorgst.Wenn du neu auf meinem Kanal bist:Mein Name ist Michael Asshauer. Ich bin Gründer und Geschäftsführer von XHAUER. Mein Team und ich helfen jeden Tag Anbietern im komplexen und technischen B2B, ihre Pipeline mit guten Verkaufsgelegenheiten zu füllen. Durch eine systematische Kombination aus Performance- und Content-Marketing. Ganz ohne Bunte-Bildchen-Marketing, sondern datengetrieben nach dem Grundsatz “Do more of what works”.Ein paar Fakten für dich, wie ich hierher gekommen bin und welche Reise ich auf diesem Kanal dokumentiere:25 Jahre: Gründung meines ersten Technologie-Unternehmens Familonet25 Jahre: Abschluss meiner Studiengänge Volkswirtschaftslehre, Betriebswirtschaftslehre und International Business (Hamburg & Melbourne)28 Jahre: Ausgründung unserer B2B-Software-Entwicklungsagentur onbyrd30 Jahre: Übernahme unserer Unternehmen durch den Daimler-Konzern (heute Mercedes-Benz Group AG)31 Jahre: Gründung meiner Business-Content-Plattform “Machen!”32 Jahre: Gründung meines Performance-Recruiting-Unternehmens Talentmagnet (und anschließender Verkauf)34 Jahre: Gründung unserer B2B-Marketing-Agentur & Beratung XHAUER, gemeinsam mit Paula.Heute: Paula, unser Team und ich sind auf dem Weg, eine der besten B2B-Agenturen & Beratungen weltweit aufzubauen.Auf diesem Kanal teile ich alle Erkenntnisse, Learnings und Best Practices aus Tausenden Kampagnen offen mit dir, sodass du sie für euer Marketing anwenden kannst.Für B2B-Marketing, das die Pipeline füllt.Dein Michael Hosted on Acast. See acast.com/privacy for more information.

037 | YouTube bleibt 2025 eine der stärksten Plattformen für Solopreneure – Jörg Pattiss zeigt dir, wie du mit authentischem Video-Content nachhaltig Reichweite aufbaust. Du erfährst, warum der Mut zum ersten Video entscheidend ist, welche Formate am besten funktionieren und wie du YouTube-Ads gezielt für dein Business nutzt. Praktische Tipps und echte Insights erwarten dich!

In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, warum du ruhig aufhören kannst, bei Instagram zu posten – und worauf du dich stattdessen konzentrieren solltest, um mit deinem Onlineshop wirklich voranzukommen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Invité : Kamel Ben yacoub, CEO de l'agence GetUpLeadDans cet épisode, je reçois Kamel Ben yacoub, CEO de l'agence GetUpLead, spécialisée dans les LinkedIn Ads et Google Ads pour le secteur SaaS B2B. Nous explorons les dynamiques entre ces deux leviers publicitaires, en mettant en lumière comment déterminer leur pertinence selon les caractéristiques du marché et du public ciblé. Kamel aborde l'importance de la demande existante pour Google Ads et la flexibilité de LinkedIn, ainsi que les considérations clés pour maximiser l'efficacité des campagnes. La conversation se concentre également sur la synergie entre les deux plateformes et des conseils pratiques pour ceux qui ont des budgets limités, en insistant sur l'importance de capturer la demande tout en développant des audiences sur LinkedIn.Au menu de cette conversation entre Kamel et Mony :0:15 Introduction0:21 Présentation de Kamel1:32 Importance de LinkedIn et Google Ads3:24 Déterminer la pertinence des plateformes6:27 L'audience cible sur LinkedIn10:27 Le contenu et le cycle de vente14:21 Synergie entre les plateformes16:43 Approches différentes de Google et LinkedIn19:50 Retargeting efficace22:34 Erreurs fréquentes des utilisateurs29:43 Stratégies avec un petit budgetRéférences :LinkedIn de Kamel:https://www.linkedin.com/in/kamelbenSite web de l'agence:https://getuplead.com--⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠.Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Zum ROAS-Rechner: https://www.berend-heins.de/rechner In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns mal gemeinsam an, woran es wirklich liegt, dass deine Ads nicht skalieren. Ich zeige dir, welche Rolle Creatives und Zielgruppenverständnis dabei spielen – und worauf du achten solltest, wenn du profitabel wachsen willst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

vennie: https://www.vennie.tech/#hero Leons LinkedIn: https://www.linkedin.com/in/leon-jungfleisch-52bb8a17a/ In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Leon von vennie über das Thema automatisierter Kundensupport im E-Commerce. Wir schauen uns an, wie du bis zu 70 % deiner Support-Prozesse effizient abbilden kannst, welche Tools und Systeme dabei helfen und warum eine smarte Automatisierung richtigen Einfluss auf Kundenzufriedenheit, Skalierung und Marge haben kann. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts klären wir die Frage, ob du selbst vor die Kamera musst, um erfolgreiche Ads zu schalten – oder ob es auch ohne geht. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.Jeremy walks through step-by-step how to retarget website visitors and social media engagers, while showing you how to exclude recent ticket buyers so you're not wasting ad dollars. Plus, he explains why timing matters more than you think and how to set the right window (3–7 days or 10–14 days) for maximum conversions.

Zölle, Retail Media und Amazon-Updates – in dieser AOM Shorts Episode sprechen Florian Vette und Ole Schleth über neue Herausforderungen und Chancen im globalen Marktplatzgeschäft. Was bedeutet der eskalierende Zollkonflikt zwischen den USA und China für internationale Marken? Und warum könnte die EU plötzlich als sicherer Hafen im E-Commerce attraktiver denn je werden? McKinsey prognostiziert: Konsument:innen wollen 2024 bei Shopping-Events wie Black Friday & Prime Day deutlich mehr ausgeben. Sind Marken bereit für ein neues Rekordjahr im E-Commerce? Aktueller Shareholder Letter von Amazon – Warum setzt Amazon auf KI, eigene Chips, Prime Video und den Gesundheitsmarkt? Was bedeutet das für Marken und Media-Strategien? Weitere Amazon-Updates: - Neue Warnhinweise bei Rückgaben – Conversion-Killer oder hilfreiche Transparenz? - Sponsored Display + Sponsored TV – wie Marken jetzt ganz neue Retargeting-Zielgruppen aktivieren können - Neue Ad-Settings in den USA – Sponsored Product Ads außerhalb von Amazon: Performance-Turbo oder Kostenfalle? Dazu im Fokus: - Retail Media bei Rossmann – von Sponsored Ads bis hin zu App- und Instore-Werbung mit über 10 Mio. monatlich aktiven Nutzer:innen - Decathlon expandiert weltweit – wie das Unternehmen Marktplatz, Filialen, Mobile-First und Same-Day-Delivery kombiniert

In dieser Folge des Onlineshop Geflüster Podcasts reden wir darüber, warum die meisten Unternehmen nie die 1-Million-Umsatzmarke knacken – und wie du es trotzdem schaffen kannst. Wir schauen uns an, welche Faktoren wirklich den Unterschied machen, worauf du im E-Commerce achten musst und wie du dein Business aufs nächste Level bringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts geht es darum, warum deine Ads nicht die richtige Zielgruppe erreichen – und wie du das ändern kannst. Ich zeige dir, welche Stellschrauben du an deinen Werbeanzeigen drehen musst, um genau die Kunden anzusprechen, die wirklich kaufen. Außerdem erfährst du, welche Fehler viele Shop-Betreiber bei der Zielgruppenauswahl machen und wie du deine Kampagnen profitabler gestaltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In this episode of the Onya Mike Podcast, Ashley Monk discusses the significance of brand awareness and retargeting in paid media advertising, especially for those with limited budgets. She emphasizes the need for businesses to create recognition and trust before expecting conversions and outlines effective budget allocation strategies for advertising campaigns. The conversation highlights the importance of understanding the advertising landscape, including competition and bidding strategies, to maximize the impact of marketing efforts.     Takeaways Brand awareness is crucial for gaining exposure and recognition. Retargeting helps push potential customers over the finish line. A balanced budget allocation is key for effective advertising. Video content is becoming increasingly important in marketing. Understanding your audience's behavior is essential for targeting. Brand awareness should not be neglected in favor of conversions. Lower intent objectives can be more affordable and effective. The advertising landscape is competitive, similar to the stock market. Adjust your marketing strategies based on your sales cycle. Engagement and trust are vital for successful advertising campaigns.

In dieser spannenden Folge des Onlineshop Geflüster Podcasts bin ich bei Fabio und Luis von Hunderunde zu Gast. Wir haben lange zusammengearbeitet und nehmen dich mit auf ihre unternehmerische Achterbahnfahrt – von den ersten Schritten als Startup über Wachstumsschmerzen, eine beinahe Insolvenz bis hin zum großen Auftritt bei „Die Höhle der Löwen“. Die beiden teilen ihre wertvollsten Learnings zu Branding, Produktstrategie und Skalierung im E-Commerce. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Meine Creative Testing Masterclass 2025: https://youtu.be/8KOAlnC3Aso In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie wir mit unseren Kunden ans Creative Testing herangehen, welche Struktur du beachten solltest um aussagekräftige Ergebnisse für deine Werbeanzeigen zu erzielen und was es sonst noch so zu beachten gibt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Episode 139: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptThere are a lot of ways to run ads for an online business, and a good ad strategy will use a variety of objectives and targeting.In this episode, Chris M Walker talks all about his ad strategy and the power of retargeting and how it can add millions in revenue with a very small budget.About Chris M. Walker: Chris is a results-driven entrepreneur, digital marketer, and business strategist. He is the Founder and CEO of Legiit.com, the world's only B2B Growth Engine that connects businesses with top-tier talent. He also runs Superstar SEO, a highly successful digital marketing agency specializing in search engine optimization (SEO) and online business growth.Chris is also the creator of Think Big, a movement designed to inspire individuals to maximize their potential in business, health, and life. Whether through his platforms, coaching, or speaking engagements, Chris is dedicated to helping others achieve real, measurable results.Download Chris's SEO Guide HERE: https://go.legiit.com/downloadConnect with Chris: https://legiit.com https://www.facebook.com/cmwlegiit/ https://www.youtube.com/@ChrisMWalkerGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Ad Reload - Conversion-Zeit Analyse - Cookie Drop - Earning per Mill (EPM) - Manipulativer Traffic - Postview Conversion - Programmatic Display - Prospecting vs Retargeting - Session Tracking

Mollie: http://mollie.com/payment In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie du mit weniger Arbeit deutlich erfolgreicher wirst und deinen Onlineshop wirklich voranbringst. Wir reden darüber, warum es nicht immer mehr To-dos und ständiges Hustlen braucht, sondern wie du mit dem richtigen Fokus die Dinge angehst, die deinen Shop wirklich wachsen lassen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In this episode, CCN Director of Member & Partner Experience Drew Barto talks with Celebration Marketing Founder & Owner David Michaelson. David has been in the direct mail advertising industry for more than 30 years and has extensive experience helping home improvement companies generate leads and close more sales. You'll learn about the benefits of several personalized targeted direct mail programs, including neighborhood proximity mailings and new mover mailers. Plus, you'll find out ways in which contractors are using website visitor retargeting to create killer marketing campaigns that generate low-cost, high-quality leads. This episode is ideal for contractors that are looking for new lead sources or seeking step-by-step directions on implementing direct mail campaigns that help you dominate your local market.

Mobile app retargeting is a huge part of engagement, monetization, and retention for top apps. Especially in categories like shopping, travel, and gaming. What can you learn about mobile app retargeting from a 100M MAU app?Lots.In this episode of Growth Masterminds, host John Koetsier speaks with Subhadeep Chakraborty, Senior Manager for Growth at Ixigo. We chat about the importance and effectiveness of retargeting strategies in one of the most competitive markets – travel and booking in India. Subhadeep shares detailed insights on how Ixigo leverages retargeting to maximize customer value, personalized messaging, and algorithm-driven data points to recommend the best options for users. We also cover CRM channels, the role of analytics, and personalized customer engagement to boost retention. 00:00 Introduction to Growth Masterminds00:52 Understanding Ixigo's Market and Services01:15 Retargeting Strategies at Ixigo02:40 Effective Retargeting Techniques04:14 Timing and Channels for Retargeting08:25 Personalization in Retargeting10:06 Technology and Tools for Retargeting11:38 The Importance of Retargeting14:29 Real-World Retargeting Experiences15:14 Conclusion and Final Thoughts

In this jam-packed Part 2 episode, I continue my insightful chat with David Green, founder of Devslove.com. We dive deep into Google Ads, strategic ad spend, and the realities of running paid campaigns for small businesses. David shares expert insights on choosing the right platform, retargeting strategies, and why SEO and AI-driven search are shaping the future of digital marketing. Plus, we discuss pricing, profitability, and setting the right goals to make digital marketing actually work for your business. If you're an entrepreneur looking for a clear strategy to maximize your online presence, this is an episode you don't want to miss!

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who's ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.

In this episode of In this episode of the Funky Marketing podcast, Nemanja dives into the importance of engaging with your current clients on LinkedIn. He breaks down how LinkedIn's algorithm works, why engagement matters for visibility, and how staying top-of-mind can directly impact business growth. If you're using LinkedIn only for prospecting, you're missing out on a huge opportunity.Key Points1. How the LinkedIn Algorithm Works:Engagement determines visibility.LinkedIn prioritizes content from people you interact with.If you stop engaging, you disappear from their feed (and vice versa).2. Why Staying Engaged Matters for Business Growth:More business comes from existing clients than new ones.Clients who see you regularly are more likely to refer and buy again.Your clients' network is your future client base.3. The Power of Social Proof & Retargeting on LinkedIn:Clients engaging with your content positions you as a trusted expert.Their interactions boost your visibility to their network.Maintaining engagement keeps you top of mind when they need help.4. Practical Tips for Maximizing LinkedIn Engagement:Comment on client posts with real value.Message them directly with feedback.Use voice or video messages for deeper connections.Keep engaging, or LinkedIn will stop showing your content to them.Important Links

In this episode of Experts Unleashed, I had the chance to sit down with Adam Dukes from adamdukes.com to dive deep into his strategies for selling digital products through advertising. Adam shared his unique approach to bundling PDFs, his journey with ad spend, and why Instagram Reels has become a game-changer for driving traffic. We also got into the nitty-gritty of tracking ad performance, scaling budgets effectively, and how beginners can get started with retargeting ads. One of the biggest takeaways? Simplicity sells. Adam broke down why easily consumable products like PDFs often outperform complex, high-ticket courses. If you're looking for a smarter, more efficient way to sell digital products, this episode is packed with actionable insights you won't want to miss!  

In this episode of Savvy Marketing for Small Business, we dive into the power of retargeting—your secret weapon for bringing back visitors who didn't buy. Learn why 97% of your website traffic leaves without making a purchase and how simple retargeting strategies on platforms like Facebook, Instagram, and Google can turn lost visitors into loyal customers. I break down three easy ways to get started and share actionable steps to keep your brand top of mind. Plus, don't miss the challenge to implement your first retargeting strategy and an exclusive invitation to book a free 30-minute strategy session at samanthasheppardconsulting.com.------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

In This Conversation We Discuss:[00:40] Intro[00:54] Jumping into Business Without Hesitation[01:51] Launching a Brand from a Simple Idea[05:26] Reinventing How Fragrances Are Sold[08:36] Turning a Vision into a Real Product[11:13] Episode Sponsors: StoreTester and Intelligems[14:26] Turning Free Samples into Sales[16:21] Using Starter Kits to Boost Conversions[19:58] Balancing a Startup and a Full-Time Job[22:03] Why Overcomplicating Business Holds You Back[24:44] Finding Success in What You LoveResources:Subscribe to Honest Ecommerce on YoutubeAward-winning colognes and candles guyfox.com/Follow Liam Eriksson linkedin.com/in/liamerikssonBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In today's digital world, first impressions happen online—so how can sellers make sure their home stands out? In this episode of Go Gaddis Real Estate Radio, Cleve Gaddis breaks down the power of 3D virtual tours, professional photography, and retargeting ads in real estate marketing. Segment Highlights:

Google Tag Manager (GTM), dijital pazarlamanın gizli silahı mı? Yoksa gereksiz bir araç mı? Eğer hala GTM kullanmıyorsan, büyük ihtimalle dönüşüm takiplerinde hatalar yapıyor, kampanyalarını yanlış verilerle yönetiyor ve en önemlisi, zaman kaybediyorsun! Bugünkü bölümde GTM'nin neden her pazarlamacının bilmesi gereken bir araç olduğunu konuşacağız. Teknik bir konu gibi görünebilir ama merak etme, GTM'yi en basit haliyle anlatacağım. Eğer Google Ads, Meta Ads, TikTok veya diğer platformlarda reklam veriyorsan ve dönüşümlerini takip etmek istiyorsan, bu bölümü sakın kaçırma! Bölümde Neler Konuşacağız? ✅ Google Tag Manager nedir, ne işe yarar? ✅ Pazarlamacılar neden GTM kullanmalı? ✅ GTM ile kod yazmadan etiket yönetimi nasıl yapılır? ✅ E-ticaret ve performans pazarlamasında GTM'nin sağladığı avantajlar ✅ GTM ücretli mi? Alternatifleri neler? ✅ GTM vs. Alternatif araçlar: Hangisi daha iyi? ✅ GTM'yi kullanmaya başlamak için yapman gerekenler Öncelikle, dijital pazarlamada en büyük hatalardan biri, dönüşümleri doğru takip etmemek! Belki Google Ads'te reklamlar veriyorsun, Facebook ve Instagram'da kampanyalar yürütüyorsun… Ama gerçekten kaç kişi sitene geldi, hangi sayfalarda vakit geçirdi, hangi butona bastı ve en önemlisi, alışveriş yaptı mı? Bunları yanlış ölçüyorsan, verdiğin reklam bütçesini boşa harcıyor olabilirsin! İşte tam burada Google Tag Manager devreye giriyor! Eskiden her bir takip kodunu web sitesine eklemek için bir yazılımcıya ihtiyacın vardı. Facebook Pixel mi eklemek istiyorsun? Geliştiriciye haber ver, kodu eklesin, sonra test edilsin… Günler sürebiliyordu! GTM sayesinde, hiçbir kod yazmadan tüm bu süreçleri tek bir panelden yönetebiliyorsun. GTM Nasıl Çalışıyor? Düşün ki GTM bir kontrol paneli gibi… Web sitene veya uygulamana eklediğin tüm etiketleri buradan yönetiyorsun. Örneğin:

Stephen Blackburn and Stephen Johnson Teach Coaches, Consultants and Dedicated Entrepreneurs How To Leverage Digital Marketing To Increase Sales, Automate Their Business, and Discover New Ways To Monetize! Top 3 Value Bombs 1. All business should rely on in house marketing. Train someone from their team to learn marketing and always keep an in house for your company. 2. Retargeting are the most profitable ads that you can run. 3. The hack to success is mentorship and finding someone who already has the results that you want. Check out their website for their courses and mentorship - Rich From Anywhere Sponsors HubSpot Stop spreading yourself thin, and start making major moves with HubSpot. Visit Hubspot.com/marketers to learn more YT 100 Email JLD to learn more about making YouTube magic in 100 days: john@eofire.com

Stephen Blackburn and Stephen Johnson Teach Coaches, Consultants and Dedicated Entrepreneurs How To Leverage Digital Marketing To Increase Sales, Automate Their Business, and Discover New Ways To Monetize! Top 3 Value Bombs 1. All business should rely on in house marketing. Train someone from their team to learn marketing and always keep an in house for your company. 2. Retargeting are the most profitable ads that you can run. 3. The hack to success is mentorship and finding someone who already has the results that you want. Check out their website for their courses and mentorship - Rich From Anywhere Sponsors HubSpot Stop spreading yourself thin, and start making major moves with HubSpot. Visit Hubspot.com/marketers to learn more YT 100 Email JLD to learn more about making YouTube magic in 100 days: john@eofire.com

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Send us a textThe world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation.In this episode, Jordan West with Phoenix Ha, the visionary behind Ad Beacon. Discover the pivotal strategies that bridge the gap between prepurchase behavior, post-purchase insights, and the true impact of your ads. With experience spanning collaborations with global giants like Nike and Keen, Phoenix delivers profound insights into navigating the challenges brought on by privacy shifts and how to adapt for success in today's ecommerce landscape.Listen and learn in this episode!Key Takeaways from the Ep:Importance of Accurate Attribution: Post-iOS 14, accurately tracking ad performance is crucial due to discrepancies between reported platform data and actual sales.Impact of iOS 14: Significant changes in data privacy regulations affected advertisers, causing trust issues and financial loss for businesses.Focus on Data Privacy and First-Party Data: Emphasis on adapting to new privacy standards and leveraging first-party data for effective ad measurement.Innovative Solutions by Ad Beacon: Ad Beacon is developing new methods to measure both pre-purchase and purchase behaviors to enhance marketing strategies.Social Commerce and Ad Tech: Emerging platforms like Flip and AppLovin signify innovation in social commerce and ad technology.Reevaluation of Free Trials and Pricing Strategy: The ineffectiveness of free trials and the need to align pricing strategies to ensure client engagement and perceived value.Podcast Guest:Phoenix Ha, She is the brilliant mind behind Ad Beacon, a tool that has been transforming how brands measure their ad success. Phoenix is not just a data geek but a results-driven expert with experience working with numerous brands, including industry giants like Nike, Modelo, and Keen. Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders (https://www.heleneparker.com/workshop/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

In this special 200th edition of our Apptivate Podcast, co-host Patrick Eichmann interviews three of Remerge's regional directors in an insightful discussion about app advertising trends across EMEA, Japan & Korea, and INSEA. You'll learn about the regional differences and advertising trends across various app verticals. You'll also get regional insights on retargeting and mobile privacy from all corners of the world. This episode features Hide Cho, Regional Director for Japan and Korea, Kate Taganova, Director of Sales for EMEA, and Maria Latif, Regional Manager for INSEA.Questions guests answered in this episode:What app verticals do you mostly work within your region?What trends are you seeing for app businesses in your region right now?What have you learned about retargeting in your region?Is mobile app privacy viewed as an important topic in your region? What are people saying about it?Timestamp:1:54 Introductions to Remerge's regional directors4:21 Popular app verticals and trending topics in EMEA6:01 Popular app verticals and trending topics in Japan and Korea8:03 Popular app verticals and trending topics in INSEA10:30 Retargeting in EMEA13:13 Retargeting in Japan and Korea16:09 Retargeting in INSEA20:13 Mobile privacy in EMEA22:05 Mobile privacy in INSEA24:27 Mobile privacy in Japan and KoreaQuotes:(4:40-5:19) Kate - EMEA: “App businesses are constantly pushing boundaries to find cost-effective and efficient ways to re-engage their move valuable users, and there are also different goals for different verticals. For gaming, for instance, it's important to explore strategies to re-engage users post-install with a focus on maintaining engagement, building loyalty, and also increasing lifetime value.”(14:16-14:32) Hide - Japan & Korea: “What we sometimes see is a lot of collaboration. Let's say a specific game does a collaboration with an anime character, a Disney character, or even specific brands. During these collaborations, game developers want to really push their advertising spend, including retargeting.”(8.41-9.09) Maria - INSEA: "We've seen finance apps really taking off. One of the reasons for that is there is a big push across SE Asia for cashless payments, but we also see a trend in microloans as well. Micro loans are really cool in the sense that they actually empower underserved communities and businesses where traditional banking has not reached them yet."7.22-7.45 Hide - Japan & Korea:  "Before, we saw a lot of smaller, independent gaming companies publishing new games, and an app is a great way to access all different markets around the world. You develop a great game, put it on the Google Play Store and you reach users all around the world, but marketing it takes a lot of knowledge and financial muscles – so we've started to see this consolidation of gaming companies."Mentioned in this episode:Patrick Eichmann's LinkedInMaria Latif's LinkedInHide Cho's LinkedInKate Taganova's LinkedInRemerge

“The good thing about retargeting is that most of the sales don't actually come from people clicking on the ad. They come from people seeing the ad and then either Googling the company or typing in the URL in the browser.” – Zaid Ammari The finer details of this episode:Marketing strategies focused on paid advertising and retargeting.The significance of understanding data analytics in marketing.Explanation of retargeting and its psychological impact on consumers.Common mistakes businesses make in retargeting campaigns.The importance of lead quality over quantity in marketing efforts.The role of Google Analytics 4 (GA4) in optimizing marketing strategies.Differences between hiring freelancers and agencies for marketing services.Effective communication and client management in marketing.The onboarding process for new clients and setting realistic expectations.Practical applications of retargeting across various platforms. Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletterDigital Dollars and Cents: A Virtual CFO's Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddcConnect with Zaid here: linkedin.com/in/zaidammariCheck out PPC Masterminds here: ppcmasterminds.comFree audit:  https://ppcmasterminds.com/free-google-ads-audit/Studio report mentioned in the show:https://lookerstudio.google.com/reporting/cc7472bf-0d0e-40d4-b275-22f1996ca339/page/VAzeB. Timestamps:Introduction to the Episode (00:00:00)Overview of the Creative Agency Success Show and its purpose for agency owners. Discussion of Different Mindsets (00:00:14)Jamie and Jody reflect on their different perspectives during the episode with Zaid. Topics Covered in the Episode (00:00:42)Jody highlights the focus on retargeting and its common mistakes discussed with Zaid. Guest Introduction (00:01:38)Jamie introduces Zaid Ammari, a marketing expert from PPC Masterminds. Zaid's Background (00:02:07)Zaid shares his journey from banking to becoming a paid marketing specialist. Client Targeting in Marketing (00:04:42)Jody asks about Zaid's target clients and his focus on paid search. Industries of Focus (00:05:28)Zaid discusses his typical clients, primarily in e-commerce and service industries. Introduction to Retargeting (00:06:24)Zaid explains retargeting and its psychological impact on potential customers. Cookies and Ad Competition (00:08:13)Discussion on how cookies compete in ad placements and auction dynamics. Dynamic Retargeting (00:09:10)Zaid describes how dynamic retargeting can tailor ads based on user behavior. Common Retargeting Mistakes (00:09:37)Zaid identifies mistakes businesses make by using the same ads repeatedly. Cost-Effectiveness of Retargeting (00:10:20)Zaid explains how retargeting can be one of the cheapest marketing methods. Tracking Conversions (00:11:04)Discussion on how to track conversions from retargeting ads. Using Data Analytics (00:12:02)Zaid emphasizes the importance of segmenting traffic for better insights. Variability Among Companies (00:14:03)Zaid discusses the vast differences in performance metrics across companies. Click-Through Rate Misconceptions (00:15:58)Zaid clarifies how high click-through rates can mislead about lead quality. Ad Copy Strategies (00:16:59)Zaid advises on including pricing in ad copy to filter out unqualified leads. Google's Role in Advertising (00:18:51)Zaid discusses how Google Ads operates and their profit motives. Outsourcing vs. In-House Marketing (00:19:47)Zaid shares insights on when companies should consider outsourcing their marketing. Agency vs. Freelancers (00:21:16)Discussion on the differences between hiring agencies and freelancers for marketing services. Onboarding Process (00:22:25)Overview of the onboarding process and its impact on effective marketing strategies. Revenue Tracking Audit (00:22:49)Importance of auditing revenue tracking for e-commerce and service companies. Estimating Costs (00:23:59)Using PPC calculators to estimate costs and expected sales conversions. Budget Planning (00:26:26)Advice on budgeting for marketing campaigns and managing client expectations. Communication with Clients (00:27:00)The significance of proactive communication in maintaining client relationships. Retargeting Ads (00:27:59)Discussion on the underutilization of retargeting ads in marketing strategies. Voice Recognition Marketing (00:28:38)Exploration of how voice recognition may influence targeted ads. Prime Day Product Searches (00:30:00)Personal anecdotes about product searches during Prime Day promotions. Final Thoughts and Resources (00:34:16)Wrap-up of the conversation and sharing of additional resources for listeners.

Learn how to leverage digital marketing strategies like SEO, PPC, AI, and omnichannel approaches to drive business growth. In today's episode, we're talking about what it takes to succeed in digital marketing today. From mastering SEO and PPC strategies to building trust and personalizing your approach, we'll share practical tips to help your business stand out. Whether you're new to these ideas or looking for fresh ways to grow, this conversation will leave you with actionable insights to strengthen your marketing efforts and connect with your audience. Our guest today is Andrew Young, the founder of Core and More Technologies, a Google Premier Partner and one of the most recognized names in internet marketing. With over a decade of experience, Andrew has a talent for creating innovative solutions, empowering teams, and delivering results that matter. I'm thrilled to share his expertise and unique perspective with you in this episode. In this episode you will: SEO is shifting with AI and new platforms, influencing how businesses connect with audiences. The EAT (Experience, Expertise, Authoritativeness, Trustworthiness) algorithm is key to improving search rankings. Targeted keyword research and buyer personas are essential for attracting high-quality leads. Retargeting is crucial as buyers research multiple sources before purchasing. A strong marketing strategy blends SEO, PPC, and omnichannel approaches to build trust and drive growth. All this and more, on this week's episode of Beyond 7 Figures. Stay tuned next week when we talk about . So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.coreandmoretechnologies.com/ https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

In this episode Jon will be sharing about how Meta's Advantage Plus Audience option is becoming the standard and correct way to target your ads. If you do all sorts of retargeting, you might consider making this change. Jon will share the reasons and data as to why this might make sense for your efforts. To watch this training, go here: https://youtu.be/ngzFqbyNz5M

Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.

On today's episode of The Goats of Growth, I have Michaela Dempsey, Chief Marketing Officer at Levelpath, an AI-powered procurement platform, to explore the concept of “delightful procurement” and how AI is transforming the procurement process. Michaela dives into how AI can streamline procurement and marketing, boosting efficiency and enhancing the user experience. She also shares her views on the essentials of marketing fundamentals, the impact of LinkedIn in B2B growth, and why balancing short-term wins with long-term strategy is key. Tune in to discover Michaela's insights on: Delightful Procurement: How AI can make procurement processes smoother and more enjoyable for users. Retargeting and Visibility: The power of retargeting ads in boosting brand awareness. Facing Challenges with Confidence: The importance of confidence and resilience in marketing leadership. Iteration in Marketing: Balancing data-driven insights with gut instincts for effective decision-making. Long-Term Vision and Sales Alignment: Why aligning marketing and sales with a clear vision drives growth. Join us for this episode packed with actionable advice on AI, marketing strategy, and leadership from a top industry CMO! Michaelas Linkedin Profile LevePath Website Chapters 00:00 Introduction to Levelpath and Michaela Dempsey. 06:10 The Role of AI in Procurement and Marketing. 11:51 Core Fundamentals of Marketing and Customer Care. 18:13 The Power of Retargeting and Long-Term Strategies. 35:26 Facing Challenges with Confidence. 42:57 The Importance of Iteration in Marketing. 48:21 Motivation and Goals in Marketing Leadership. 55:56 Personal Passions and Work-Life Balance.

Get your own AI CA: https://chirocandy.com/ai-ca   Summary:  In this webinar, Billy Sticker discusses the transformative role of AI in chiropractic marketing, emphasizing the importance of content creation, lead generation, and patient engagement. He introduces various AI tools that can enhance marketing strategies while ensuring HIPAA compliance. The session covers the AIDA marketing model, the concept of a Perfect Patient Tribe, and practical applications of AI for social media and video content creation. The goal is to empower chiropractors to leverage AI to grow their practices effectively. In this conversation, Billy Sticker discusses the transformative power of video marketing in building authority within the chiropractic community. He emphasizes the importance of lead quality and the speed of follow-up, introducing the concept of an AI chiropractic assistant that works around the clock to enhance lead conversion. The discussion also covers the significance of pre-appointment content in educating patients and improving their experience. Billy concludes by highlighting the future of AI in chiropractic marketing, suggesting that it will become an essential tool for practices. Takeaways AI is currently underutilized in chiropractic practices. Content creation is essential for engaging potential patients. AI tools can streamline marketing efforts and improve efficiency. HIPAA compliance is crucial when using AI in healthcare. The AIDA model is a foundational marketing strategy. Building trust with patients is key to successful marketing. Video content can significantly enhance patient engagement. AI can help generate social media content quickly and effectively. Lead quality improves when patients say yes to you, not just the offer. The Perfect Patient Tribe concept helps in nurturing patient relationships. Retargeting warm leads yields higher quality patients. Speed to lead can increase conversion rates by 391%. AI can follow up with leads 24/7, improving response times. Pre-appointment content can enhance patient education and show rates. AI assistants can be trained to match your office's personality. The future of chiropractic marketing will heavily involve AI. Engaging with leads quickly is essential to prevent them from going elsewhere. Creating a nurturing journey for leads can lead to better patient relationships.     Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho

Unlock the power of retargeting ads this fall and winter! In this episode, I'm sharing my 2024 retargeting formula, including strategies, ad objectives, audience targeting, and creative ideas. Learn how to leverage your warm audience with my strategic retargeting plan! Website: https://philgrahamdigital.com

In this episode of the Well-Oiled Operations™ podcast, Stacy and guest Tara Zirker explore the lucrative world of Facebook and Instagram Ads and how they can be transformative for business growth. They unpack everything you need to know about leveraging these powerful platforms to boost your ROI and scale your business effectively. Zirker kicks off by breaking down who should consider running ads, highlighting that both new and established businesses stand to benefit. She debunks common misconceptions about ad budgets, advising that while larger budgets offer more flexibility, you can start seeing results with as little as $500 to $1,000 per month. The episode covers everything from optimizing targeting strategies to avoiding common pitfalls and underscores the crucial role of retargeting in maximizing conversions.   Also in this episode:  Conversion ads are crucial for achieving tangible results like leads and sales, as opposed to traffic ads or boosted posts which have lower ROI.  Use broad targeting initially and refine your audience based on data to ensure you're reaching high-intent individuals.  Retargeting helps keep your brand in front of potential customers, increasing the likelihood of conversions.   Work with Stacy Tuschl: Click HERE to Book A Call With Well Oiled Operations™ Learn how to streamline and scale your business with this FREE masterclass here!: Join My Free Masterclass - Protect Your Profit   Subscribe To Well-Oiled Operations™ with Stacy Tuschl: Apple Podcast | YouTube | Spotify Connect With Stacy Tuschl: Website | Facebook | LinkedIn | Instagram

Welcome back to another enlightening episode of *Mick Unplugged*! In today's session, our host Mick Hunt sits down with the remarkable Marquel Russell. Known for his unparalleled ability to simplify complex business concepts and make them accessible for entrepreneurs and business leaders alike, Marquel shares his inspirational journey from high school dropout to a globe-trotting entrepreneur and founder of Client Attraction University. We'll uncover his deeper purpose and how he views his work as a spiritual mission, dive into his impactful strategies that have helped millions, and explore the concept of intrapreneurship—highlighting how entrepreneurial skills can thrive within existing companies. Tune in as Marquel discusses everything from his background and transition from drug dealing to legal and successful ventures to his innovative approaches in marketing and business scaling. Whether you're an aspiring business owner, a seasoned entrepreneur, or looking to make a mark within your organization, this episode is packed with invaluable insights and motivational stories that you won't want to miss. Stay tuned to *Mick Unplugged*! Takeaways: Being available and visible as a leader is a mark of true leadership. Retargeting is a powerful strategy that allows businesses to reach potential customers who have shown interest but haven't taken action. Meaningful work and aligning goals with values are key to creating a fulfilling life. Sound Bites "You can have as many leads as you want, but if they're not moving through your process, you just have a very heavy top end and at some point that top end falls down “To be available, to be visible for those that are striving to get to where you are, to me is a mark of true leadership." Connect and DiscoverLinkedIn:  linkedin.com/in/marquel-russell Instagram:  Instagram.com/marquelrussell Facebook:  facebook.com/ceomarquelrussell Website: scalemadeeasy.com Podcast: Strategic Scale with Marquel Russell        See omnystudio.com/listener for privacy information.