Podcasts about Retargeting

In dieser Folge des Onlineshop Geflüster Podcasts geht es um ein Thema, das viele Unternehmer bremst – Perfektionismus. Ich erzähle dir, warum genau dieser Anspruch dich beim Skalieren deines Onlineshops massiv ausbremst und was du stattdessen tun solltest, um wirklich voranzukommen. Du erfährst, warum Geschwindigkeit im E-Commerce entscheidend ist und wie du mehr Tests, Learnings und Fortschritt mit weniger Aufwand erreichst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Retargeting is one of the most powerful but misunderstood tactics in digital marketing. Too often, it's broken and marketers don't even know it.In this episode, I sit down with Paul Kovalski, head of marketing at Self Financial and host of the Efficient Spend podcast. Paul has driven more than $200M in revenue through paid media, and he brings a unique perspective on what really works in retargeting.We talk about: • The difference between paid and unpaid retargeting • Why incrementality is the key metric that most marketers miss • How fintech retargeting is different from retail or e-commerce • Why sometimes education beats the hard sell • The role of automation, MMPs, CDPs, and real-time audience updates • The hidden risks of “set it and forget it” automated campaignsIf you've ever wondered whether your retargeting spend is truly moving the needle — or just padding platform reports — this conversation is for you.00:00 Introduction to Marketing and Retargeting00:29 Meet Paul Kovalski01:34 The Goal of Retargeting in FinTech01:58 Paid vs. Unpaid Retargeting Strategies04:05 Infrastructure for Paid Retargeting05:38 Effective Messaging and Creative Strategies07:01 Measuring Incrementality in Retargeting08:16 Challenges and Considerations in Retargeting10:10 Impact of iOS Changes on Retargeting11:51 Conclusion and Final Thoughts

We explore the latest TikTok updates with Jerry Potter featuring Keenya Kelly on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, mit welcher Strategie wir im Q4 2024 über 18 Millionen Euro Umsatz generiert haben – ganz ohne panische Rabattaktionen - und wie du das auch schaffen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um deinen Q4-Plan – und warum viele Onlineshops das meiste Potenzial genau in dieser Jahreszeit verschenken. Ich erkläre dir, warum du nicht bis Mitte November warten solltest, um deine Black Friday Strategie zu planen, wie du ohne Hektik durch das Q4 kommst und was es braucht, um skalierbar und profitabel durch die umsatzstärkste Zeit des Jahres zu gehen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Eylül ayı, her yıl olduğu gibi markalar için önemli bir dönüm noktasıdır. Yaz mevsiminin rehavetinden çıkan tüketiciler, yeni bir döneme hazırlanırken alışveriş davranışları da hızla değişir. Özellikle okul sezonunun açılması, yalnızca kırtasiye ve eğitim sektörü değil; giyimden teknolojiye, gıdadan hizmet sektörüne kadar birçok alanı doğrudan etkiler.Peki bu dönemde dijital reklam stratejileri nasıl şekillenmeli? Markalar, tüketicilerin zihnindeki “yeniden başlama” algısını nasıl kullanmalı? Hangi platformlarda nasıl kampanyalar düzenlenmeli? Bu yazıda Eylül ayında markaların uygulaması gereken etkili reklam stratejilerini detaylı bir şekilde ele alıyoruz.Tüketici Psikolojisi: Eylül Yeni Bir BaşlangıçtırTatil biter, düzen başlar. İnsanlar işlerine döner, çocuklar okula gider, evlerde ve hayatlarda yeniden bir rutin oturtulmaya çalışılır. Bu değişim hali, tüketici davranışlarını da doğrudan etkiler.Bu nedenle Eylül ayı, sadece ürün odaklı değil; duygu odaklı kampanyaların da yapılması gereken bir dönemdir.“Okula dönüş” teması üzerinden ilerleyen kampanyalarda annelere güven veren mesajlar, gençleri motive eden içerikler ve hayatı kolaylaştıran çözümler öne çıkarılmalıdır. Artık sadece fiyat odaklı değil, aynı zamanda “değer odaklı” kampanyalarla dikkat çekmek mümkün.Hangi Sektör Ne Yapmalı?Eylül ayında her sektörün odaklanması gereken farklı stratejiler bulunur. İşte başlıca sektörler için öne çıkan reklam önerileri:Eğitim ve Kırtasiye SektörüBu sektör Eylül döneminin en sıcak sektörlerinden biridir. • Google Ads'te ürün gruplarına özel anahtar kelime çalışmaları yapılmalı. Örneğin “ilkokul çantası”, “ilk okul kalem seti”, “kız çocuk defteri” gibi detaylı terimler hedeflenmeli. • Meta Ads'te carousel reklamlarla ürün setleri tanıtılmalı. • Retargeting kampanyaları, sepeti terk eden kullanıcıları yeniden yakalamak için kritik rol oynar.Moda ve Ayakkabı SektörüOkula dönen gençler ve ebeveynler, yeni kıyafet ve ayakkabılarla sezona başlamak ister. • Instagram Reels içerikleri ile “okula dönüş kombini” gibi yaratıcı kurgular sunulmalı. • WhatsApp sipariş özelliği ve hızlı kargo vurgusu, anneler gibi pratik alışverişi tercih eden grupları yakalamada etkili olur. • Influencer kampanyalarıyla “Yeni Sezon Trendi” algısı oluşturulabilir.Teknoloji Ürünleri (Tablet, Laptop, Kulaklık)Üniversite öğrencileri başta olmak üzere birçok kişi bu dönemde teknolojik ürünlere yönelir. • Funnel stratejisi uygulanmalı: • İlk dokunuş için YouTube reklamı, • Ardından Meta'da ürünle bağ kuran yaratıcı içerikler, • Son olarak Google Ads ve remarketing e-postaları. • Ürün karşılaştırmaları ve ödeme kolaylıkları öne çıkarılmalıdır.Gıda ve Market SektörüBeslenme çantası, kahvaltılık ürünler ve okul öncesi atıştırmalıklar büyük talep görür. • “1 dakikada sağlıklı beslenme kutusu” gibi kısa TikTok videoları çok yüksek etkileşim getirir. • Google Display ağı üzerinden ebeveyn odaklı bloglara reklam çıkılması faydalı olur. • “Haftalık market listesi” gibi içerikler hem bloglarda hem de e-posta pazarlamasında kullanılabilir.Medya Planlaması: Bütçe Nasıl Dağıtılmalı?Eylül döneminde sadece reklam yayınlamak değil, reklam bütçesini doğru şekilde medya kanalları arasında dağıtmak da kritik önemdedir. 1. Awareness (Farkındalık) – %40 Bütçe • YouTube, Instagram Reels, TikTok içerikleri • Marka bilinirliği ve hatırlanma oranını artırmak için 2. Consideration (Değerlendirme) – %30 Bütçe • E-posta kampanyaları, yeniden hedefleme • Ürün karşılaştırmaları, fırsat hatırlatmaları 3. Conversion (Satış) – %30 Bütçe • Google Arama Ağı, WhatsApp CTA'lı kampanyalar • “Sınırlı stok”, “Son gün” gibi tetikleyici metinlerİçerik Üretimi: Kampanya Değil, Hikâye AnlatımıEylül ayında içerik üretimi de kampanya kadar önemlidir. Tüketiciler, klasik kampanya görselleri yerine hikâye anlatımı içeren, fayda odaklı içerikler görmek ister.Instagram'da takip et daha fazla içerik fırsatını yakala @frktprk

From texting workflows and estimate calculators to Google's four-result “Monopoly board,” Phil shows how better ops beat “more leads.” We dig into retargeting your ignored database, the five metrics that matter, and how AI/LLM authority content will shape the next decade. Whether you run HVAC, plumbing, gutters—or manage 1,800 units—these tactics turn chaos into pipeline. Watch to level up your home service marketing today.Connect with Phil RisherWebsite: https://phlashconsulting.com/ Chapters:00:00 – Introduction 07:19 – Two big fixes: ROAS visibility + lead management 09:11 – Text-first workflows that boost response & bookings 13:37 – Chat-to-text widgets & estimate calculators that convert 22:10 – Google “Monopoly board”: LSA, Search Ads, Map Pack, SEO 24:26 – Content flywheel from real customer calls (They Ask, You Answer) 27:21 – AI search & becoming the local authority with content 38:28 – Scaling ladder & PE honey holes (retargeting) 44:45 – Gino Wraps it Up We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

Hier geht's zu Finseo: https://www.finseo.ai/?ref=berend Mit dem Code "BEREND10" bekommst 10% Rabatt. Anmeldung zum Live-Workshop: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts habe ich wieder Maurice von findling und Finseo zu Gast. Wir unterhalten uns über SEO-Optimierung, den Einsatz von Künstlicher Intelligenz im E-Commerce und wie du es schaffst, mit deinem Onlineshop künftig direkt in ChatGPT-Empfehlungen aufzutauchen. Du erfährst, was im Hintergrund bei Produkt- und Shopempfehlungen passiert – und wie du deinen Shop dort platzierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Melde dich hier zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast YouTube Video zu ChatGPT: https://www.youtube.com/watch?v=X-LeaFHr4xA In dieser Folge des Onlineshop Geflüster Podcasts zeige ich dir, wie du mit einem simplen ChatGPT-Hack deine Meta Ads auf das nächste Level bringst. Du erfährst, warum Zielgruppenverständnis so entscheidend ist, wie du es mit Hilfe von Kundendaten und Bewertungen aufbaust – und wie du dadurch deine Creative-Qualität verbesserst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht es um die eine zentrale Erkenntnis, die mein Business komplett verändert hat – und dir dabei helfen kann, deinen Fokus neu zu setzen. Wir sprechen über Prioritäten, Fokus und warum es oft besser ist, weniger zu machen – dafür aber richtig. Wenn du das Gefühl hast, du arbeitest viel, aber es kommt zu wenig dabei rum, ist diese Folge genau für dich. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Discover the power of retargeting ads to boost your virtual summit's all-access pass sales and maximize revenue from your event.While one of the main benefits of a virtual summit is growing your email list with free registrations, there is also an opportunity to make additional revenue by converting those free attendees into all-access pass purchasers. Using retargeting ads can be a powerful tool to convert more summit attendees into AAP holders before your summit even starts.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts spreche ich über einen großen Fehler, den ich bei meinem eigenen Onlineshop gemacht habe – und den ich heute definitiv anders angehen würde. Du erfährst, warum das richtige Geschäftsmodell im E-Commerce entscheidend ist und wie du unnötige Komplexität im Aufbau deines Onlineshops vermeiden kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

What's the secret behind B2B SaaS sales growth and how can outbound strategies be used to scale revenue efficiently? When it comes to growing a B2B SaaS company, not all sales leads are created equal. Inbound leads, those who find you through marketing efforts or referrals, already have some level of trust. They've seen your website, maybe read a blog post or two, and are at least familiar with your brand. Outbound leads, on the other hand, have no idea who you are. You're reaching out to them cold, and they're likely skeptical from the start. That's why trust becomes your most important asset in outbound sales. In this episode of the Grow Your B2B SaaS Podcast, brought to you by ⁠SaaStock⁠, Joey Gilkey, CEO of Titan X, explains that outbound sales require a different mindset. You're not just selling a product; you're building a relationship from zero. In outbound, your first impression matters more than ever. That process starts with establishing credibility right away. Without trust, even the best SaaS product won't make it through the noise.As a valued listener of the Grow Your B2B SaaS podcast, we've got something special for you! As a valued participant, you have the exclusive opportunity to get a 30% discount on tickets to SaaStock Europe this October - the leading conference for AI & SaaS founders, investors, and leaders.Key Timecodes(0:00) – Introduction: Building Trust in Outbound vs. Inbound Sales(0:51) – Scaling Revenue in B2B SaaS: Proven Outbound Strategies(1:30) – Joey Gilkey's Irresistible Offer for Increasing Connect Rate(1:55) – Joey's Outbound Story: From Services Company to SaaS(3:00) – Launching TitanX: Zero to Five Million in 12 Months with Outbound(4:04) – The Compounding Effect of LinkedIn and Outbound Strategies(4:57) – Defining Outbound in the Modern B2B SaaS Context(5:53) – Common Challenges in Scaling Revenue for SaaS Companies(6:50) – The Four Fundamentals of Outbound: List, Message, Rep, Follow-up(8:21) – Importance of Targeting the Right Companies and Titles(9:44) – Structuring an Outbound Strategy for Success(10:42) – Accounts First, Then People: Tailoring Messaging to Personas(11:40) – Messaging That Resonates: Understanding Different Pain Points(12:35) – Evaluating Rep Performance and Funnel Math(13:24) – Follow-up Systems: The Buckets Framework(14:30) – Understanding the Six Buckets in Outbound Strategy(16:49) – Retargeting and Ads: Leveraging CRM Systems for Follow-up(17:34) – Choosing the Right Outbound Channels: Phone vs. LinkedIn(18:50) – Phone as the Tip of the Sphere: Conversational Advertising(20:10) – Scaling Outbound: The Advantage of High Connect Rates(21:07) – Combining Outbound and Inbound for Effective Nurturing(22:06) – Common Pitfalls in Outbound: Focusing Too Much on Meetings(23:13) – Surveying the Market: Understanding Buyer Readiness(24:57) – Phone Outbound as Advertising: Focusing on Conversations(25:14) – Handling Seasonality in Outbound: Deliverability vs. Receptivity(26:16) – High-Impact Tactic: Prioritizing Meaningful Conversations(27:41) – Apple's iOS Update: Impact on Outbound Phone Calls(29:05) – Future of Outbound: Predictions for the Next 2–3 Years(30:09) – Preparing for the Future: Self-Sourcing Pipeline & Sales Dev(32:50) – Advice for SaaS Founders: From $0 to $10K MRR(34:59) – Scaling from $100K to $10M ARR: Founder's Key Strategies(37:04) – Final Thoughts: Best Practices in Outbound & Revenue Growth(40:22) – Conclusion: Key Takeaways and Recap(42:34) – Contact Information and Closing Remarks

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, woran du erkennst, ob dein Onlineshop überhaupt skalierfähig ist. Ich zeige dir, welche Markt- und Businessfaktoren du analysieren solltest, wie du Potenziale realistisch einschätzt – und welche Zahlen wirklich zählen, wenn du auf sechsstellige Monatsumsätze skalieren willst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We'll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.Sam will share his insights on how these videos evolve, what works and what doesn't, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.If you've ever wondered how to make your product videos work harder across different platforms, this episode is for you. We'll see you in The PPC Den!

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts reden wir darüber, ob sich Personal Branding als Gründer wirklich lohnt – gerade im E-Commerce. Du erfährst, wann der richtige Zeitpunkt ist, damit zu starten, worauf du achten solltest und warum Gründer-Videos im Performance Marketing ein echter Gamechanger sein können. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're tackling what might be the least glamourously named ad product out there: OLV, short for “Online Video.” But don't let the name fool you. Behind that bland acronym lies a powerful tool that's been driving some seriously impressive results. To help us unpack the magic of OLV, we're joined by two of the masterminds making it happen on the front lines: Ross Walker and Carel van Rooyen from our retail media team.   “It's getting more and more expensive to buy incremental traffic on Amazon itself. This is true especially for brands competing in premium beauty categories or even CPG grocery categories. It's tough to get an edge.” Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Carel, and Ross discuss: Clarification of OLV as Online Video, distinct from sponsored brand video and streaming TV. Where OLV ads run (off Amazon, across the open web and apps via Amazon's publisher network). How OLV has helped overcome challenges like declining traffic or flat sales on Amazon. OLV's impact on increasing glance views, revenue, and generating a "halo effect" across product catalogs. The importance of keeping creatives fresh to avoid stagnation. Best-performing audience types so far: in-market and lifestyle audiences drive awareness and new-to-brand purchases. Early success testing retargeting and AMC (Amazon Marketing Cloud) lookalike audiences for higher click-through and page view rates. Value of demographic layering, even though it narrows reach, it lowers cost per action and improves efficiency. Lower costs and less competition compared to streaming/connected TV ads. Easier creative requirements: Repurposing existing sponsored brand videos can minimize barriers to entry. OLV fills a vital role in the funnel, driving external traffic before consumers start their Amazon search, improving overall channel performance. How to fund OLV: Testing with incremental budgets where possible, or reallocating spend from less efficient campaign buckets. Examples of positive results even from modest testing budgets (as low as $2,000/month). Why focusing solely on ROAS is limiting; OLV's bigger impact shows up in incremental lifts in overall traffic and sales. Utilizing AMC Path to Purchase reports to demonstrate OLV's role in the customer journey. Rising success with vertical video formats and Amazon's support for new creative options in OLV.  

What works in retargeting for mobile games? Host John Koetsier spends some time with Gamelight CEO Gunay Azer about segmentation, offers, LTV, timing, and much more around effective strategies for retargeting in mobile gaming. Tune in to discover the best practices, challenges, and future trends in retargeting and remarketing for 2025, especially in the context of iOS privacy restrictions and Android user segmentation. Learn how to optimize your retargeting campaigns to maximize user engagement and return on investment. Whether you're new to user acquisition or looking to refine your strategies, this insightful discussion offers valuable perspectives for growth marketers.00:00 Introduction to Retargeting01:00 The State of Retargeting in 202503:49 Best Practices for Retargeting09:37 Challenges and Common Mistakes12:32 Retargeting on iOS vs. Android19:54 Future of Retargeting20:54 Conclusion and Upcoming Events

In dieser Folge des Onlineshop Geflüster Podcasts wird's persönlich: Ich spreche über eine Sache, die mir früher richtig schwergefallen ist – und warum es ein Gamechanger war das zu ändern. Egal ob im Business oder privat: Hilfe anzunehmen ist kein Zeichen von Schwäche, sondern der erste Schritt zu echtem Wachstum. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Want us to help you generate consistent, inbound appointments? Book a call with our teamIn this power-packed episode, we break down the Meta Ads strategies that 8-figure roofing companies use to generate high-quality leads without wasting money on clicks that don't convert.If you're frustrated with inconsistent results or feel like your Facebook ads are just a guessing game, this episode gives you the roadmap to start winning. You'll learn how top roofing companies build campaigns that drive ROI, trust, and long-term growth.Whether you run your own ads or work with an agency, this is essential viewing for any roofing business that wants better leads and more predictable revenue.Key Takeaways:✔️ Why most roofing ads fail to get results✔️ The 3 types of campaigns every roofer should run✔️ How to build ads around your ideal client✔️ What top roofing companies do to avoid wasted spend✔️ How to build trust with your audience before they click✔️ The secret to turning ads into assets⏱️ Timestamps:00:00 Why Most Roofing Ads Don't Work01:45 Awareness vs. Retargeting vs. Lead Gen04:20 How to Target Your Ideal Client07:05 The Funnel Strategy That Top Roofers Use09:40 The Hidden Cost of Bad Targeting11:30 Creating Ads That Build Trust (Not Just Clicks)13:20 From Throwaway Ads to Marketing Assets15:20 What to Do Next

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um einen Klassiker: Deine Meta Ads liefern plötzlich richtig starke Ergebnisse – und brechen dann komplett ein? Wir schauen uns an, woran das liegen kann, was du tun solltest, wenn der ROAS ins Bodenlose fällt und wie du deine Ads wieder stabil auf Kurs bringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge zeige ich dir, wie Predictive Marketing funktioniert, was Google schon kann – und wie du es konkret nutzt, um weniger zu raten und mehr zu gewinnen. „Ich dachte, Retargeting ist das Maximum. Dann hat mir jemand aus dem Google Cloud Team gezeigt, was wirklich möglich ist…“ Stell dir vor, jemand klickt auf deine Seite, bleibt 27 Sekunden – und ist wieder weg. Keine E-Mail, kein Warenkorb, nichts. Früher konntest du nur hoffen, dass er zurückkommt. Heute? Kannst du vorhersehen, ob er kauft – und wann du ihn wie ansprechen solltest. Das ist Predictive Marketing. In dieser Folge nehme ich dich mit in die Zukunft – und gleichzeitig in das, was Google, Meta & Co. jetzt schon können. Du erfährst: – Wie ein US-Supermarkt die Schwangerschaft einer Kundin erkannte – bevor ihre Familie es wusste – Was Google intern längst einsetzt, um dein Werbebudget gezielt auf Käufer zu lenken – Warum du aufhören musst zu raten – und wie du stattdessen smarte Systeme arbeiten lässt – Welche Tools du sofort nutzen kannst (ohne Programmierer zu sein) – Warum Conversion-Daten dein größter Wettbewerbsvorteil sind – und wie du sie richtig nutzt Ich zeige dir, wie sich Werbung gerade verändert: weg von Massenansprache, hin zu persönlicher, relevanter, wirkungsstarker Kommunikation. Predictive Marketing ist kein Buzzword. Es ist das neue Normal. Und wenn du's nicht nutzt, tut's dein Wettbewerb.

In this episode of Grow a Small Business, host Troy Trewin interviews Suzanna Chaplin, founder of ESB Connect, shares her incredible journey from starting an email marketing business with her father to building a powerhouse with over 17 million email addresses and £1.5M in revenue. She opens up about overcoming £250K in debt, navigating the emotional toll of a family business, and pioneering the UK's first email retargeting tech that matches anonymous site visitors with emails. Suzanna also dives into scaling with profitability, building a resilient team, and why owning your audience is more critical than ever. Her story is packed with real challenges, bold moves, and powerful insights for any business owner chasing sustainable growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Suzanna Chaplin, the hardest thing in growing a small business is navigating the emotional rollercoaster—the constant ups and downs. One day everything feels great with strong sales and a happy team, and the next day, key clients might pull budgets or team members might resign. It's the ability to stay consistent, keep showing up every day, and push through the tough times that truly tests a business owner's resilience. What's your favorite business book that has helped you the most? Suzanna Chaplin's favorite business books that have helped her the most include “Winners” by Alastair Campbell for its insight into what makes successful people tick, and “The 7 Habits of Highly Effective People” by Stephen Covey, which she values for its lessons on communication and understanding people's core motivations. She also mentioned “Good to Great” by Jim Collins and books by Adam Grant as powerful resources that have shaped her business thinking. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Suzanna Chaplin recommends several powerful podcasts and online resources to help grow a small business, including How I Built This by Guy Raz for inspiring founder stories, Diary of a CEO for raw and insightful conversations (especially earlier episodes), and Sweat Equity by the founders of Hype for practical branding tips. She also suggests Founders for deep dives into entrepreneurial mindsets and The Spark by Emma Grede for valuable perspectives from a female founder's lens. Suzanna emphasizes that podcasts, books, and mentorship have been key to her learning, offering real-world solutions to everyday business challenges. What tool or resource would you recommend to grow a small business? Suzanna Chaplin recommends Xero as a must-have tool to grow a small business, emphasizing the importance of knowing your numbers and staying on top of cash flow. While it may seem basic, having clear visibility into your finances is crucial for making smart decisions. She also highlights the value of implementing a solid CRM system as the business scales, helping manage team workflows, forecasting, and client communication more efficiently. These tools, she says, are essential for building a strong operational foundation. What advice would you give yourself on day one of starting out in business? Suzanna Chaplin's advice to herself on day one of starting out in business would be: “It's going to be okay—keep going and stay consistent.” She emphasizes the importance of trusting the journey, making quicker decisions when needed (especially around hiring), and not holding onto people or situations that no longer serve the business. She'd also remind herself to stay organized, believe in her instincts, and understand that the hard days will pass—and every small step forward adds up to big progress. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: You don't truly own your audience until you own their email address – Suzanna Chaplin Every small step you take during hard times becomes a giant leap in hindsight – Suzanna Chaplin Delegation isn't weakness — it's the key to real growth – Suzanna Chaplin      

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um die bittere Wahrheit: Gute Ads allein bringen dich nicht ans Ziel. Ich teile mit dir, warum selbst hochwertig produzierte Creatives nichts bringen, wenn dein Onlineshop und dein Angebot nicht on point sind – und was stattdessen den Unterschied macht, wenn du profitabel skalieren willst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast Candy Rack: https://apps.shopify.com/candyrack?utm_source=affiliate&utm_medium=partnerjam&locale=de In dieser Folge des Onlineshop Geflüster Podcasts zeige ich dir, wie du mit der richtigen Shopify App deinen durchschnittlichen Warenkorbwert erhöhen kannst – und warum das einer der stärksten Hebel für mehr Profit im E-Commerce ist. Wenn du mehr als ein Produkt im Onlineshop hast, solltest du diese Folge auf keinen Fall verpassen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Ever wonder why those potential clients who visit your website seem to vanish into thin air? The answer lies in a critical marketing strategy that most law firms are completely overlooking.Retargeting (or remarketing) isn't just another marketing buzzword—it's the difference between wasting your ad spend and maximizing your return on investment. What's truly shocking is how many law firms continue running expensive Google and Facebook ads without implementing this fundamental follow-up strategy. The reasons vary from technological intimidation to agency complacency, but the result is the same: missed opportunities and wasted marketing dollars. Resources:Cut PPC Costs Instantly (Free E-Book)Premium PodcastSend us a textSupport the show

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts spreche ich über eine Sache, die dir kaum jemand sagt: Warum du als Gründer oder Gründerin im E-Commerce viel weniger mit deinen Produkten zu tun hast, als du denkst – und viel mehr mit Problemen. Ich zeige dir, wie du besser mit diesen Herausforderungen umgehst, worauf es wirklich ankommt und wie du dein Unternehmen mit klarem Fokus weiterbringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Ready to finally hit publish on that Facebook ad you've been scared to run? Facebook Ad strategist Jana Bishop joins us to make paid ads feel accessible. We explore how creatives and online business owners can start testing ads for just $1 a day, why warm audiences should be your first target, and how to know if your offer is ready for paid promotion. Find It Quickly00:28 - Meet Jana Bishop01:31 - Jana's Journey into Ads03:54 - The Power of Ads and Organic Marketing07:54 - Getting Started with Ads: Tips and Strategies14:30 - Understanding Audiences: Cold vs. Warm21:24 - Crafting Effective Ad Copy for Different Audiences24:15 - The Importance of Testing in Ad Campaigns25:45 - Understanding the Importance of Creative and Copy in Ads26:12 - Setting Up and Testing Traffic Campaigns27:13 - Analyzing Ad Performance and Metrics28:17 - Clarifying Traffic vs. Sales Campaigns30:56 - The Role of Organic Sales in Ad Success33:10 - Ads for High-Ticket vs. Low-Ticket Offers36:22 - The Power of Retargeting and Email MarketingMentioned in this Episodecreativeeducatorconference.comConnect with Janajanabishop.cominstagram.com/thejanabishop

Chris Cunningham, founding member of ClickUp, reveals the social media strategy that drives a staggering 150M monthly impressions. This is *the* exact strategy that's also attracted major clients like VaynerMedia (yes, GaryVee literally found them through social media).Grab your notes.

We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the different metrics you can use to retarget lost customers and best practices for your retargeting campaigns. We also discuss how social media algorithms work to show you the right content at the right time, website tracking and how to get more sales from customers who've already bought from you.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your marketing playbook.Jeremy explains how short-form videos help you build trust, increase engagement, and improve targeting — even on a tight budget. He also shares real-world examples and actionable tips for sports teams to use video content to drive more clicks, conversions, and repeat attendance.

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.TakeawaysOmneky generates personalized ads at scale using AI.The mission is to democratize growth for businesses of all sizes.Agentic AI transforms advertising into a business sales driver.Omnichannel advertising allows for better results across platforms.Demand generation is a larger market than demand capture.Retargeting can serve both demand generation and demand capture.Ad fatigue significantly decreases conversion rates.Automating media buying reduces costs and learning curves.AI's role in advertising will continue to grow.Omneky offers a free trial for users to explore its capabilities.Chapters00:00Introduction to OmniKey and AI in Advertising19:36TC - Outtro All AV version 1.mp4

Yaz Geldi, Dönüşümler Durdu mu? Tatil Sezonunda İşler Durmaz, Strateji Değişir!Yaz ayları birçok marka için kabus gibi geçebilir. Reklamlara harcanan bütçeler aynı kalır ama tıklamalar düşer, dönüşümler yavaşlar. Tatil sezonu insanların modunu değiştirirken, iş dünyasının ritmini de etkiler. Bu bölümde seninle birlikte bu süreci fırsata dönüştürmenin yollarını keşfedeceğiz.Tatil Modu ve Tüketici PsikolojisiTüketicilerin yaz aylarında davranışları değişir. Alışveriş kararları ertelenir, ilgi dağılır, dikkat süresi kısalır. Ancak bu, alışveriş yapılmadığı anlamına gelmez. Sadece karar süreci uzar ve temas sayısı artar. Bu yüzden yaz döneminde pazarlama stratejilerinde “sabır” ve “esneklik” çok önemlidir.Yaz Aylarının En Büyük Tehlikesi: Görünmez OlmakMarkalar bu dönemde ya bütçesini kısmaya ya da tamamen sessizliğe gömülmeye meyilli olur. Oysa bu dönemde reklam vermeyi bırakmak, görünürlüğünüzü kaybetmek anlamına gelir. Kullanıcılar yaz sonrasında markanızı hatırlamayabilir. Bu yüzden az ama sürekli bir görünürlük şart.Veri ile Sezonu Okumak: Dönüşümün KodlarıYaz dönemini doğru okumak için geçmiş yıl verilerine bakın:En çok hangi ürünler ilgi görmüş?Mobil mi desktop mı daha baskın?Hangi yaş grubu daha aktif?Bu verilerle yeni kampanyalarınızı daha verimli bir şekilde planlayabilirsiniz.Yazın En Etkili Kampanyaları Nasıl Olmalı?Tatildeki kullanıcıları yakalamak istiyorsan, içeriklerin ve kampanyaların da “tatil modunda” olmalı:Görsel ağırlıklı içeriklerEsprili, hafif mesajlarYaz temalı kreatiflerMobil uyumlu kampanyalarMini hediye çekilişleri ya da sezonluk indirimlerKanal Bazlı Stratejiler: Meta, Google Ads ve E-PostaMeta Reklamları:Story ve Reels içeriklerle kullanıcıları eğlendirirken markanı da göster. Yüksek kaliteli kısa videolar, anketler, hızlı aksiyon çağrısı içeren reklamlar yazın en çok iş gören formatlar arasında.Google Ads:Search hacimleri düşebilir ama Display Network ve YouTube reklamları bu dönemde çok daha etkili. Marka bilinirliğini artırmak için mükemmel bir zaman.E-posta & SMS:Tatil temalı e-postalar, mobilde kolay okunabilir sade içerikler kullan. “Yaz indirimi seni bekliyor” gibi çağrılarla dönüşüm oranlarını artırabilirsin.Retargeting & CRM Odaklı OtomasyonlarZiyaret eden ama satın almayanlara yönelik özel kampanyalar oluştur. Tatil sonrası alışverişe yönlendirecek otomasyonlar kur. CRM verilerinizi segmentleyerek yaz tatilinde farklı kitlelere farklı mesajlar gönderebilirsiniz.Yazı Geçiş Değil, Hazırlık Süreci Olarak GörmekYazın sessizliğini fırsat bilip Eylül ve dördüncü çeyrek için hazırlıklarını yap. Kitle topla, veri biriktir, test kampanyalarıyla A/B denemeleri yap. Tatil dönüşünde güçlü başlangıç yapmanın yolu yazın temelleri atmaktan geçer.Sonuç: Yazın Sessizliğini Avantaja ÇevirBu dönemi sadece “dönüşüm düştü” diye değerlendirmek yerine, stratejik bir hazırlık ve marka bilinirliği dönemi olarak konumlandır. Yazın kampanya yapan markalar, Eylül'de çok daha güçlü performans sergiliyor.Beni Instagram'dan takip etmek için tıklayın @frktprk

In today's episode we talk about ecommerce, conversion optimization, and the creative strategies behind successful online stores with our guest: Matthew Stafford, a serial entrepreneur who has built successful businesses across industries, especially eCommerce.Matthew's Website @matthewstafford815 on Instagram Matthew on YouTube Matthew's Facebook group Matthew's Facebook page Here's a guide to our conversation:1: Unlocking Conversions Without Bigger Ad BudgetsMatthew, one of your specialties is helping brands increase conversion rates without necessarily spending more on ads. What are a few of the most effective strategies you recommend for ecommerce store owners looking to maximize their existing traffic? What are some quick wins versus long-term strategies you've seen work best?2: Avoiding the Biggest Conversion KillersYou've reviewed thousands of ecommerce sites. What would you say are the top three biggest conversion killers that you spot over and over again? And how can businesses fix them? Any common myths or mistakes people should be aware of when diagnosing conversion issues?3: Data-Driven Optimizations for GrowthIn your experience, what key data points should ecommerce brands focus on when trying to make smarter conversion decisions? How can tools like heatmaps, A/B testing, and session recordings really move the needle? Can you share an example where a simple data insight led to a major breakthrough?4: Creating a Personalized Customer JourneyYou talk a lot about personalizing the user experience. How can ecommerce brands use AI, segmentation, and behavioral data to create shopping journeys that feel custom-tailored — and ultimately boost customer retention? How can even small brands, without giant tech budgets, start implementing personalization?5: Remarketing and Retargeting with ImpactWe know that most visitors don't convert on their first visit. What are the smartest ways to run remarketing campaigns that actually bring people back — without being creepy or annoying? Any trends you're seeing with how brands can re-engage cart abandoners more creatively?Today's episode was sponsored by White Cloud Coffee Roasters. Enjoy a 10% discount on your first order when you use the code 'CREATIVITY' at checkout. Visit WhiteCloudCoffee.com.Be sure to come back again for our next episode, and if you liked what you heard today, please subscribe and leave us a review on your favorite podcast app.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how dynamic retargeting ads often underperform generic brand ads. They discover that timing and customer readiness matter more than personalization.Topics covered:   [01:00] "When Does Retargeting Work? Information Specificity in Online Advertising"[04:00] Why personalized ads can underperform generic ones[05:00] Customer journey signals that predict ad effectiveness[06:00] Review site visits as high-intent indicators[09:00] Broad reach versus moment marketing strategies[11:00] Lab study confirms field experiment results  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Lambrecht, A., & Tucker, C. (2013). When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50(5), 561–576. https://doi.org/10.1509/jmr.11.0503  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send us a textIn this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.Arthur pulls back the curtain on why CTV (connected TV) advertising isn't just for big brands anymore, and how teams with modest budgets can now launch high-impact TV campaigns that are trackable, targeted, and ridiculously easy to set up — no agency required.Whether you're trying to sell more tickets, build brand awareness, or just find a new way to get in front of fans, this episode shows how streaming TV can (finally) be part of your playbook.✅ Top Takeaways:TV Ads Are Now Self-Serve: No contracts, no reps — just launch like you would a Meta ad.Start with Warm Audiences: Use Vibe's pixel or upload your CRM list for retargeting.TV That Performs: Streaming campaigns have shown better ROAS than Meta or Snapchat in many cases.Minimum Budget to Start: 3x your average order value per day, for at least 2 weeks.Keep Your Creative Sharp: 30-second ads work best — and sound matters more than you think.Skip the Freebies: Every impression is trackable, and every dollar can be measured.

Looking to get higher quality leads and solve your marketing problem? Book a call with our team.It's not your Facebook ads. It's not the market. It's not even your agency.The REAL reason most roofing companies struggle with consistent lead flow is a lot more painful — but a lot more fixable.In this video, Joseph Hughes reveals what's really going wrong behind the scenes and how you can finally break free from the "feast or famine" marketing cycle.If you want predictability, growth, and freedom — it starts with understanding this truth.Key Takeaways:⚠️ Why most roofing companies are stuck in “random acts of marketing”

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we're joined by Garrick Tiplady, Global Head of SMB Group at Meta, and Yingying Kuang, Head of Ecommerce and Growth at Kitsch. They share practical insights into how AI tools are reshaping media buying—not replacing it, but making it more efficient and creative.From Zuckerberg's recent comments about simplifying campaign setup to the real-world tactics Kitsch uses to launch 100 creatives a week, this episode is filled with straightforward strategies for scaling performance marketing. Garrick and Yingying discuss how Meta's Advantage+ and GenAI Creative tools support human creativity and free up media buyers to focus on strategy and storytelling.Key insights:Why creative is targeting, and how AI helps scale itHow Kitsch leverages AI for creative production, testing, and analysisThe balance between automation and human strategy in performance marketingMeasuring incrementality and understanding attribution beyond last-clickPreparing for Q4 with proven creative and campaign strategiesThis is a must-listen for media buyers and marketers who want to leverage AI tools without losing sight of strategy, customer connection, and real business impact.Find out more at https://www.facebook.com/business/news/meta-advantage-explained-in-two-minutesTimestamps00:00 – How Kitsch approaches Meta's automation and creative strategy02:15 – Why creative diversification outperforms targeting hacks04:30 – Retargeting strategy and why it's not one-size-fits-all07:00 – Meta's view on freeing up time for creative strategy09:15 – Using Gen AI to boost creative volume and performance11:30 – Measuring incrementality with Meta tools and Northbeam14:00 – Multi-channel attribution and retail halo effects16:15 – Testing Q4 offers early and holiday creative strategies18:30 – How creators and partnership ads drive 15–25% higher ROAS20:30 – Final advice for mastering Meta media buying in 2025Hashtags#dtcpodcast#mediabuying#metaads#genai#ecommercemarketing#kitschbrand#advertisingstrategy#q4planning#creatorads#digitalattribution#incrementality#performancecreative Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads. With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what's working now, including behind-the-scenes content, talking-head videos, and direct message conversations that feel personal and low-pressure. She also covers the role of open houses, group sales calls, and live events in building trust, plus tips for balancing Evergreen funnels with real-time engagement. If social media feels less effective lately, this episode will help you adapt your strategy and reconnect with your audience in a meaningful way. In this episode we cover:Building Trust in a Changing Market (01:02)Open House & Group Sales Calls(04:19)Content & Social Media Trends (07:24)Live vs Evergreen Launches (09:27)DM Engagement & Sales (11:45)Paid Sales Calls & Trust Gap (16:11)Retargeting & Marketing Strategy (19:21)       About Colleen KurtzColleen Kurtz is a Functional Nutritional Therapy Practitioner and Clinical Therapist who helps burnt-out moms in their 30s and 40s overcome exhaustion and reclaim their energy—and their lives. She's on a mission to empower women to believe in their resilience, trust their bodies' innate wisdom, and finally prioritize their own needs without guilt. Colleen is the creator of Fatigue to Flourish, a transformational program that helps women move from chronically drained to vibrantly thriving through functional nutrition, foundational healing, and nervous system support. She also co-hosts The Calm Collective podcast, where she shares real talk and practical tools to help women break free from chronic stress and step into their most energized, joyful selves. When she's not geeking out over root-cause healing, you'll find her outside—either at the beach, the pool, or on a walk with her family. She's a big fan of working out, soaking up the sun, and reading… usually three different books at once (because why pick just one?). IG: @colleen_mindfullynourishedWebsite: www.mindfully-nourished.comLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads. With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what's working now, including behind-the-scenes content, talking-head videos, and direct message conversations that feel personal and low-pressure. She also covers the role of open houses, group sales calls, and live events in building trust, plus tips for balancing Evergreen funnels with real-time engagement. If social media feels less effective lately, this episode will help you adapt your strategy and reconnect with your audience in a meaningful way. In this episode we cover:Building Trust in a Changing Market (01:02)Open House & Group Sales Calls(04:19)Content & Social Media Trends (07:24)Live vs Evergreen Launches (09:27)DM Engagement & Sales (11:45)Paid Sales Calls & Trust Gap (16:11)Retargeting & Marketing Strategy (19:21)About Colleen KurtzColleen Kurtz is a Functional Nutritional Therapy Practitioner and Clinical Therapist who helps burnt-out moms in their 30s and 40s overcome exhaustion and reclaim their energy—and their lives. She's on a mission to empower women to believe in their resilience, trust their bodies' innate wisdom, and finally prioritize their own needs without guilt. Colleen is the creator of Fatigue to Flourish, a transformational program that helps women move from chronically drained to vibrantly thriving through functional nutrition, foundational healing, and nervous system support. She also co-hosts The Calm Collective podcast, where she shares real talk and practical tools to help women break free from chronic stress and step into their most energized, joyful selves. When she's not geeking out over root-cause healing, you'll find her outside—either at the beach, the pool, or on a walk with her family. She's a big fan of working out, soaking up the sun, and reading… usually three different books at once (because why pick just one?). IG: @colleen_mindfullynourishedWebsite: www.mindfully-nourished.comLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Ross Hudgens and Drew Page sit down to unpack Siege Media's latest study on the surprising shift in search behavior caused by AI-powered experiences and large language models (LLMs). The headline? Homepage traffic is up 10.7%—despite a decline in overall site wide clicks. They dive into the impact of branded search, the difference between B2B and B2C performance, and why your homepage might now be your most important conversion asset. From SEO's evolving KPIs to strategies for retargeting and improving click-through rates, this conversation is a reality check—and a game plan—for marketers navigating the AI-dominated SERP. **Plus:** Siege Media's own numbers, conversion math that makes sense of the doom-and-gloom, and actionable advice to build a brand that stands out in zero-click search results. Show Notes 0:08 – The optimism vs. pessimism spectrum in AI-driven search 0:42 – Why Ross launched this study in the first place 1:04 – From impressions up, clicks down—what triggered the deeper investigation 1:24 – Should SEO start valuing impressions like PR does? 1:51 – Why homepage clicks matter more than ever 2:29 – Branded search as the silent traffic driver 2:49 – What Siege saw across consumer & fintech sites 3:19 – Homepage impressions up 54%, site wide clicks down 4.8% 4:03 – Why that might be good news: homepage conversion rates 5:05 – B2C trends: more impressions, mixed click behavior 6:07 – B2B trends: homepage clicks up 15%, better revenue alignment 8:19 – Average position declines but branded queries still driving visits 9:36 – Seeing real value in brand mentions from ChatGPT, Perplexity, etc. 10:16 – Siege's internal data: 30% homepage traffic lift, no pipeline drop 12:20 – Conversion math: homepage 3%, sitewide 1% 13:25 – The net positive: more conversions despite fewer visits 14:06 – Why you should optimize your homepage now 14:58 – Brand building, storytelling, and digital PR 15:46 – Homepage CTR and pricing page visibility wins 16:37 – Retargeting strategies for branded homepage traffic 17:00 – If you didn't build a brand, this won't help 17:44 – Aligning SEO with PPC to defend the SERP 18:25 – Communicating the impact to leadership 19:12 – Content quality still wins, even in LLMs 19:35 – Creating a brand health dashboard 20:22 – Final thoughts: conversion is the key metric, not traffic Show Links Full Study: https://www.siegemedia.com/strategy/ai-homepage-traffic-increaseSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

In this episode of the Buying Online Businesses podcast, host Jaryd Krause speaks with Rafal Chomsky, a performance marketing expert known for helping brands double their revenue, without increasing ad spend. Rafal brings a wealth of experience in Meta Ads, Google Ads, SEO, and team-led digital strategies that have generated millions in client revenue. Together, they explore how Rafal has achieved results like turning $1,600 in ad spend into $10,000 in revenue within just three months, and how his clients have scaled from $50K to $100K revenue while maintaining the same ad budgets. The conversation dives into why most businesses are leaving money on the table by relying too heavily on AI-driven campaigns like Google Performance Max or Meta’s automated systems, and what can be done instead to take back control. This conversation delves into the key aspects of scaling online businesses through performance marketing, including: ✔️ Why “set and forget” ad strategies fail in today’s market✔️ How Rafal retargets audiences efficiently across platforms with minimal spend✔️ What types of e-commerce and B2B businesses are seeing the biggest gains✔️ How SEO and link building enhance paid ad results for sustainable growth✔️ What traditional agencies get wrong—and how to avoid wasting budget Whether running an e-commerce store, SaaS platform, or media brand, this episode offers highly actionable insights for anyone ready to maximize their ROI and take a smarter approach to digital marketing. Tune in to discover how top-performing businesses are scaling revenue without spending more. Episode Highlights 02:30 How Rafal scaled a client from $50K to $100K with no extra ad spend 06:12 Why most people waste money on ads 09:55 The problem with traditional ad agencies 16:45 Meta vs. Google Ads – when to use each platform 20:03 Retargeting strategy that works 23:38 Why B2B businesses need to stop avoiding digital ads 25:00 Landing pages that convert Key Takeaways ➥ Doubling revenue without increasing ad spend is possible with better campaign structure, targeting, and creative testing. ➥ Meta Ads are powerful for generating demand and awareness, while Google Ads capture high-intent users ready to buy — using both is key to full-funnel success. ➥ Strategic retargeting based on user behavior (video views, cart activity, site visits) increases conversions and lowers cost per acquisition. ➥ Avoid cookie-cutter agency solutions — brands need custom strategies, data-driven decisions, and ongoing performance reviews to scale effectively. ➥ Ads that educate and build trust (rather than hard-sell) perform better in today’s market, leading to stronger customer relationships. ➥ Simplicity in messaging and funnel design boosts conversion; don’t overcomplicate the user journey from ad to purchase. About The Rafal Chomsky Rafal Chomsky specializations include deep SEO knowledge, Meta & Google ads marketing, whilst also running a team of highly successful marketers who’ve made millions for their clients through the campaigns they’ve run. Connect with Rafal Chomsky ➥ https://buyingonlinebusinesses.com/ads-services/ Resource Links ➥ https://buyingonlinebusinesses.com/ads-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV ➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. We're back with Part 2 of our special Prime Day series, and today we're diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years of experience managing Prime Day ad strategies — both at Amazon and now for our clients — Damiano is a Prime Day pro who's seen it all. Today, he's sharing his insider insights on how this year's Prime Day is shaping up to be different from years past. Don't miss it — tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Damiano discuss: The Buzz Starts Early: Brands are already fielding Prime Day questions by late April: What's changed this year? How should we budget? What creative assets need to be ready now? Early alignment is critical. Prime Day Is Won Before It Begins: Success isn't defined by the deals you run during Prime Day—it's shaped in the weeks and months leading up to it. A New Playbook for 2025 Advertising: This year demands a shift in budget planning and campaign strategy. With evolving consumer behavior, flexibility becomes your strongest advantage. Unlocking Amazon's New Ad Tools: 2025 marks a new era for advertisers. Tools like Amazon Marketing Cloud (AMC) audiences are no longer reserved for elite brands—they're now accessible and essential for all. May & June: The Setup Phase: Your early lead-in tactics dictate your visibility and performance during the event. Use this time to build awareness, optimize recall, and prime conversions. Real-Time Agility on Prime Day: Ideally, you're so well-prepared that surprises are minimal, but when the unexpected hits, your ability to pivot fast will set you apart. The Surge Doesn't Stop on Prime Day: Prime Day isn't the finish line—it's the launchpad. Smart brands ride the demand wave into post-event momentum and longer-term growth. Navigating Tariffs and Supply Chain Disruption: With tariffs and ongoing logistics challenges, brands need tighter forecasting and contingency plans baked into their Prime Day strategy.   MENTIONED IN THIS EPISODE Don't forget to check out part 1 of this Prime Day Prep series! Access this in blog format! Part 1 here! Connect with Senior PPC Manager, Damiano Ciarrocchi Connect with our host, Julie Spear Connect with our host, Jordan Ripley

The cart's closed, the launch emails are sent, and now… what?You're not alone if you've ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities.In this episode, I'm breaking down exactly what to do after your launch to keep momentum going, without burning out.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.Are you struggling with marketing ROI? Here's the shocking truth: 96% of visitors to your website are NOT ready to buy today. Most businesses waste thousands on ads targeting cold leads instead of nurturing warm prospects who just aren't ready to purchase yet. In this episode, Darrell Evans reveal the retargeting strategies we use with our 7 and 8-figure clients to convert "dead leads" into sales on autopilot. Stop leaving money on the table.KEY TAKEAWAYS:1. Only 2-4% of people who engage with your brand are ready to buy TODAY2. Most businesses give up on leads after 30-90 days3. 55% of prospects will solve their problem within 3-18 months4. Database reactivation campaigns can unlock thousands of "dead leads"5. Top of mind remarketing requires only 5% of your total ad spendWe love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.Jeremy walks through step-by-step how to retarget website visitors and social media engagers, while showing you how to exclude recent ticket buyers so you're not wasting ad dollars. Plus, he explains why timing matters more than you think and how to set the right window (3–7 days or 10–14 days) for maximum conversions.

In this episode of the Onya Mike Podcast, Ashley Monk discusses the significance of brand awareness and retargeting in paid media advertising, especially for those with limited budgets. She emphasizes the need for businesses to create recognition and trust before expecting conversions and outlines effective budget allocation strategies for advertising campaigns. The conversation highlights the importance of understanding the advertising landscape, including competition and bidding strategies, to maximize the impact of marketing efforts.     Takeaways Brand awareness is crucial for gaining exposure and recognition. Retargeting helps push potential customers over the finish line. A balanced budget allocation is key for effective advertising. Video content is becoming increasingly important in marketing. Understanding your audience's behavior is essential for targeting. Brand awareness should not be neglected in favor of conversions. Lower intent objectives can be more affordable and effective. The advertising landscape is competitive, similar to the stock market. Adjust your marketing strategies based on your sales cycle. Engagement and trust are vital for successful advertising campaigns.

Stephen Blackburn and Stephen Johnson Teach Coaches, Consultants and Dedicated Entrepreneurs How To Leverage Digital Marketing To Increase Sales, Automate Their Business, and Discover New Ways To Monetize! Top 3 Value Bombs 1. All business should rely on in house marketing. Train someone from their team to learn marketing and always keep an in house for your company. 2. Retargeting are the most profitable ads that you can run. 3. The hack to success is mentorship and finding someone who already has the results that you want. Check out their website for their courses and mentorship - Rich From Anywhere Sponsors HubSpot Stop spreading yourself thin, and start making major moves with HubSpot. Visit Hubspot.com/marketers to learn more YT 100 Email JLD to learn more about making YouTube magic in 100 days: john@eofire.com