Podcasts about Retargeting

Melde dich jetzt kostenlos zum Live-Workshop an: https://www.berend-heins.de/workshop-2026?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts werfen wir einen Blick in die Zukunft: Was erwartet uns 2026 im E-Commerce? Ich teile mit dir meine Einschätzung zur Marktentwicklung, den größten Chancen – und den Risiken, auf die du dich jetzt schon vorbereiten solltest. Du erfährst, welche Trends wirklich relevant werden und wie du deinen Onlineshop strategisch auf das nächste Jahr ausrichtest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts gibt's ein kleines Markt-Update: Ich teile mit dir, wo der E-Commerce Ende 2025 steht – aus meiner Sicht, aus Sicht unserer Kund:innen und mit Blick auf aktuelle Entwicklungen. Du bekommst ein Gefühl dafür, wie du dich strategisch für die kommenden Monate aufstellen solltest, um profitabel zu wachsen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Send us a textTo continue expanding, we must focus on finding new targets instead of just competitor campaigns. This video explains how general keywords sometimes trigger a brand's own names, requiring careful negation to improve ad relevance. Understanding your search term report is crucial for effective keyword optimization and improving ad performance.Negating branded terms too early can limit your reach, especially if your growth depends on broad or competitor traffic. This walkthrough breaks down how to structure Amazon campaigns using non-branded keywords, portfolio setup, and audience targeting. Learn how to create smarter PPC campaigns, build high-value audiences, and decide when to move into DSP for scale.Struggling to scale beyond brand traffic? Get expert help to fix your ad setup and grow faster: https://bit.ly/4jMZtxu#AmazonAdvertising #PPCstrategy #AmazonCampaignTips #SponsoredDisplay #amazondsp --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why Competitor Campaigns Aren't Enough00:16 - Negating Brand Terms Too Early00:45 - Using Portfolios for Better Ad Structure01:27 - Creating Unbranded vs. Branded Campaigns01:58 - Finding Targets with Cerebro02:14 - How to Negate Keywords Correctly02:30 - Broad Match Strategies with Top Competitors03:13 - When to Pitch DSP03:20 - Sponsored Display Results and ROI03:39 - Targeting High-Value Audiences04:05 - Retargeting with Added-to-Cart Viewers04:19 - Bringing in New-to-Brand Customers05:03 - Segmenting High-Value Category Buyers05:38 - When to Scale to DSP Campaigns________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In dieser Folge des Onlineshop Geflüster Podcasts habe ich ein kleines Weihnachtsgeschenk für dich – etwas, das dir wirklich langfristig weiterhelfen kann. Ich erzähle dir, worum es geht, für wen es Sinn macht und warum du damit dein Business nachhaltig auf die nächste Stufe bringen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, wie du deine Werbeanzeigen in der Feiertagssaison strategisch clever steuerst – ohne in Stress oder Panik-Modus zu verfallen. Du erfährst, welche Kampagnen du jetzt priorisieren solltest, wie du mit steigenden CPMs und schwankender Performance umgehst und worauf du achten musst, um trotz Feiertagstrubel profitabel zu bleiben. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, wie du deine Werbeanzeigen in der Feiertagssaison strategisch clever steuerst – ohne in Stress oder Panik-Modus zu verfallen. Du erfährst, welche Kampagnen du jetzt priorisieren solltest, wie du mit steigenden CPMs und schwankender Performance umgehst und worauf du achten musst, um trotz Feiertagstrubel profitabel zu bleiben. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode John speaks about the power of using facebook ads to target and re target your client base. This way you can become the choice your clients know, like, & trust. 

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum sich die meisten Onlineshops ihre E-Mail-Liste selbst zerstören – ohne es zu merken. Ich spreche über typische Fehler im E-Mail-Marketing, verrate dir, wie du deine Newsletter-Strategie auf ein solides Fundament stellst und warum dein E-Mail-Flow viel wichtiger ist als du denkst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Michael Pallozzi sits down with Phil Risher, founder of Flash Consulting, about how trades business owners can grow revenue by turning marketing from a black box into a measurable system. Phil shares how his unique path—from pest control ride-alongs to enterprise fleet sales to featured finance blogger—led him to help home service companies scale from $1M to $10M+ and even exit to private equity. You'll hear the three key questions private equity buyers ask (and how to build systems around them), why tracking your return on ad spend is essential, and how to use automation to convert leads and re-engage past customers. Tune into this episode to also learn:● The three questions every home service business should answer to grow and scale.● How to use email and text automation to improve lead conversion rates.● Why most businesses overspend on ads without tracking returns—and how to fix it.● How to double revenue even when competing against much larger companies. What we discussed● [00:01:38] Phil's background: from pest control ride-alongs to enterprise fleet management and digital content.● [00:03:36] Helping a $3M company scale to $5M and exit to private equity by combining marketing and operational systems.● [00:04:48] The 3 key questions a private equity buyer asked—and how they shaped Phil's business model.● [00:06:58] Why most marketing agencies fail to prove ROI and how Flash ties ads to closed revenue.● [00:09:33] Strategies for building online presence when starting from scratch.● [00:10:55] Using secondary platforms (Yelp, Angie) to avoid competing directly with industry giants.● [00:11:46] Improving estimate close rates from 46% to 58% using nurture sequences.● [00:12:44] How retargeting past customers by email drove $250K+ in revenue.● [00:17:40] Building a fully remote team and winning Inc. 5000 Best Workplaces.● [00:23:47] Why client count is Flash's key business metric—and how the team rallies around it.● [00:25:06] Phil's personal turning point from earning “enough” to multiplying his talents for greater impact.● [00:27:18] The goal: becoming the kind of CEO who can lead a $10M company. 3 Things To RememberMarketing is not about spending more—it's about tracking results and fixing conversion leaks.Retargeting past customers with the right offers can drive substantial new revenue.Building a company that wins culturally and operationally starts with hiring intentionally and leading with clarity.Useful LinksConnect with Michael Pallozzi: mpallozzi@hfmadvisors.com | LinkedInConnect with Phil Risher: LinkedInLike what you've heard…Learn more about HFM HERESchedule time to speak with us HERECheck out our Financial Wellness Program –

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du bei >1 Mio Jahresumsatz schnell und effizient deine Profitabilität steigern kannst. Ich teile mit dir ganz konkret, worauf wir in unseren Audits achten, wie wir innerhalb von 20 Minuten oft mehrere Tausend Euro Deckungsbeitrag finden – und was du sofort bei dir im Onlineshop checken solltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts geht's um die großen Veränderungen, die gerade im E-Commerce stattfinden – vor allem durch Tools wie ChatGPT und Plattformen wie Shopify. Ich zeige dir, warum die Spielregeln sich ändern, was das für dich als Onlinehändler bedeutet und wie du mit deinem Shop jetzt die richtigen Weichen stellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum so viele Werbeanzeigen im E-Commerce komplett untergehen – und woran das wirklich liegt. Ich verrate dir, was in der Creative-Produktion oft schiefläuft, was gute Ads wirklich ausmacht und wie du mit einem klaren Prozess deutlich bessere Ergebnisse erzielen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Ausgabe des AOM DSP Snacks nehmen Host Florian Vette und Ad Tech Experte Florian Giulio Votta Twitch genauer unter die Lupe – eine Plattform, die für viele Marken noch unterschätzt wird, obwohl sie längst weit über Gaming hinausgewachsen ist. Zu Beginn sprechen die beiden darüber, wie Twitch sich vom Nischen-Streaming zum interaktiven „Live-Fernsehen“ entwickelt hat: Warum verbringen Nutzer dort stundenlang ihre Abende? Wieso entsteht eine so starke Community-Dynamik – und wie verändert das die Art, wie Inhalte konsumiert werden? Die beiden sprechen über Zielgruppen, Werbeakzeptanz und die Frage, für welche Marken Twitch überraschend gut funktioniert. Wie gelingt es Unternehmen, bestehende Influencer- oder Team-Partnerschaften clever in die DSP zu verlängern? Und warum führt ein aktivierter Streamer oft zu Warenkörben, die deutlich größer ausfallen als in anderen Channels? Zum Schluss blicken die beiden auf konkrete Cases rund um die Icon League und zeigen, wie sich Awareness aus dem Live-Event programmatisch verlängern lässt: Wie funktioniert das Retargeting von Streamern und Fans? Und warum ist die Abstimmung zwischen Marketing und E-Commerce dabei entscheidend?

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, welche drei typischen Fehler dich in der heißen Phase vor Weihnachten bares Geld kosten können – und wie du sie vermeidest. Ich teile meine Learnings aus unzähligen Q4s mit D2C-Brands, gebe dir konkrete Tipps zur Kampagnenplanung und zeige dir, wie du das volle Potenzial aus deinem Onlineshop rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum gute Werbeanzeigen allein noch lange nicht ausreichen – und weshalb viele Onlineshops trotz starkem Creative und passablem ROAS nicht auf die nächste Umsatzstufe kommen. Ich erkläre dir, was wirklich hinter stockendem Wachstum steckt und worauf du stattdessen achten solltest, um deinen Shop nachhaltig erfolgreich zu machen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, warum Shops, die ausschließlich auf Umsatz optimieren, sich langfristig selbst ins Aus manövrieren. Ich zeige dir, worauf es stattdessen ankommt, welche Metriken du wirklich im Blick haben solltest – und wie nachhaltiges Wachstum wirklich funktioniert. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Solo-Episode von „Digitale Kunden- und Mitarbeitergewinnung mit System“ zeigt dir Anes Cavka anhand eines realen Projektbeispiels, wie Industriedienstleister – von Lohnbearbeitern über Blechfertiger bis hin zu Ingenieurbüros – planbar neue Industriekunden gewinnen können.Im Mittelpunkt: Die Schwabenprint GmbH, ein industrieller Druckdienstleister aus Süddeutschland, der durch eine klare Zielgruppenstrategie, Social Media Positionierung und einen digitalen Akquiseprozess messbare Ergebnisse erzielt hat.Was erwartet dich?Ein ehrlicher Einblick in eine Branche, die oft glaubt, Social Media funktioniere „bei uns nicht“. Und gleichzeitig ein praxisnaher Beweis, dass Entscheider in der Industrie heute digital erreichbar sind – wenn man weiß, wie.

From Location to Loyalty — Unlocking Geofencing for Real-World ResultsIn this week's episode, Sacha sits down with Chris Seminatore—founder of GetGeofencing.com and a true pioneer in location-based digital marketing—to unpack how geofencing lets you reach the right people, in the right place, at the right moment.From Navy intelligence and TV production to building a seven-figure agency serving over 1,600+ campaigns and 350+ businesses across the U.S. and Mexico, Chris shares how “unsexy” industries (think plasma centers, funeral homes, political campaigns) quietly crush it when you combine sharp data, empathetic messaging, and relentless experimentation.We dig into:Geofencing 101: what it actually is (beyond Facebook radius ads) and how it works in real lifeThe tech behind it: 13-inch accuracy, satellites, WiFi, RFID, and the same backbone Uber relies onConversion zones: tracking who actually walks into your location after seeing your adWhy “boring” verticals (plasma centers, hospice, legal, politics) often outperform sexy DTC brandsThe Burger King vs. McDonald's playbook—and how challenger brands can steal market share with locationData as the real edge: which locations work, which creatives hit, and how to reallocate budget fastFacebook & search fatigue: why traditional social ads are getting noisier and less trustedThe power of retargeting + multi-channel: why familiarity and repetition still drive most conversionsCopy that converts: using questions, emotion, and empathy instead of clever-but-confusing headlinesBuilding a 7-figure agency with 0 cold outreach: referrals, responsiveness, and radical honestyHow Chris uses AI (including video tools like V0/3) as a creative collaborator—not a magic wand

In dieser Folge des Onlineshop Geflüster Podcasts geht's um das neue Meta Update „Andromeda“ – und warum es für deine Werbeanzeigen ein echter Gamechanger sein kann. Ich erkläre, was sich dadurch im Meta-Ads-Algorithmus verändert, worauf du jetzt bei deinen Creatives achten musst und wie du deine Kampagnen zukunftssicher aufstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Retargeting isn't a tactic anymore—it's a must-have.In this PocketGamer.biz episode, Kentaro Sugiura (Lead UA Manager, Rovio) and Nick Blake (Head of Growth, Bigabid) join us to explore how leading game studios are leveling up their re-engagement strategies in 2025 and beyond.From redefining the inactive window (spoiler: 14 days might be your sweet spot) to testing icon changes for organic lift, this episode covers practical, measurable ways to stop wasting ad spend and bring lapsed players back.

In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir drei richtig starke BFCM-Hebel, die fast niemand nutzt – und die dir dieses Jahr helfen können, noch mehr aus dem Q4 herauszuholen. Ich zeige dir, worauf du achten solltest, damit du im Black Friday Chaos nicht untergehst, sondern gezielt und profitabel skalierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

It's often said that for e-commerce brands, the holiday season is the 5th quarter of the year. Sue Azari, e-commerce industry lead at AppsFlyer, joins Taylor Lobdell for a tactical breakdown of how the smartest e-commerce apps move from Q4 user acquisition to Q5 retention and remarketing. From UK and EMEA trends to global shifts in spend, Sue details why remarketing spend surges fivefold at the end of the year, how loyalty and personalization schemes actually drive a second purchase, and what makes non-organic installs disproportionately valuable for real app revenue. Referencing real examples from brands like Zara, H&M, Temu, and Shein, Sue lays out the structural shifts, practical tactics, and emerging risks facing every marketer trying to build durable, app-based revenue in a volatile global market.Key topics and questionsThe in-house consultant role at AppsFlyer and its cross-functional focusHow the UK's mature e-commerce market shapes global strategiesWhy Q5 matters, and how its install/revenue spike emergedWhen and why remarketing eclipses UA spendTactics for turning a Q4 buyer into a repeat customer in Q5Personalization, loyalty, and exclusive drops to drive frequencyUGC, influencer content, and AI tools for creative ideationWhat e-commerce needs to steal from gaming's diversified media mixWhy DSPs and Reddit remain underused in e-commercePaid–organic uplift: why half of installs deliver three-quarters of revenueHow to respond to high December CPMs and new market entrantsThe 70-20-10 rule for channel testingGlobal UA patterns: Android vs iOS, tariffs, rapid spend reallocationQR codes, in-store modes, and the app as a bridge to physical retailSegmentation: why abandon basket and uninstalled users matter mostStaying current in a market defined by privacy shifts and macro volatilityTimestamps(0:03) – Intro, Sue's cross-functional role and background(1:11) – UK and EMEA, market maturity, lessons, and cross-region strategy(2:52) – Defining Q5, why end-of-year cycles matter for apps and travel(4:10) – Black Friday: remarketing spend is five times UA at peak(5:03) – Tactics: loyalty, personalization, and getting to the second purchase(6:12) – Creative best practices, UGC, influencers, and new AI tools(7:02) – Diversifying media, DSPs, app-to-app installs, and what e-commerce misses(7:55) – Community and AI as emerging channels(9:13) – Paid–organic uplift, nearly three-quarters of revenue is non-organic(10:38) – Coping with high CPMs, moving spend, leaning on owned media(11:43) – Testing new channels; the 70-20-10 rule for risk(13:47) – Regional differences in UA: China, tariffs, and aggressive spend moves(17:00) – How Sue tracks trends, privacy changes, and new industry moves(17:32) – Temu/Shein: billion-dollar UA, loyalty pivots, and physical store expansions(19:42) – QR codes, attribution, and bridging digital and physical with apps(20:51) – Retargeting segments: abandon basket and uninstalled users(21:46) – Lightning round: favorite channels, brands, tactics, and London recommendationsSelected quotes(4:13) – “When we look at spend, remarketing spend is five times that of UA for e-commerce apps during the end of Q4.”(10:06) – “Nearly three quarters of purchase revenue comes from non-organic sources. Users are much more likely to buy something if they've been driven to the app by a particular marketing campaign.”(21:01) – “Abandoned baskets are my primary focus for remarketing, because 70% of users who install an e-commerce app will abandon their basket. The other one that I think is not as commonly done, but I think it's very valuable, is remarketing to uninstalled users.”Mentioned in this episodeAppsFlyerSue Azari on Linkedin

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wie du dir bis zu 80 % Förderung für unsere Beratung sichern kannst – direkt vom Staat. Ich erkläre dir, für wen das gilt, welche Voraussetzungen du erfüllen musst und wie der genaue Ablauf aussieht. Wenn du überlegst mit uns zusammen zu arbeiten, aber noch einen relativ kleinen Shop hast, ist das deine Chance. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Zum YouTube Video: https://youtu.be/z5NjxHi3HyM In dieser Folge des Onlineshop Geflüster Podcasts geht's um eine unterschätzte Sache, mit der viele 6-stellige Onlineshops jeden Monat bares Geld verbrennen. Ich verrate dir, woran es liegt, wie du dieses Problem erkennst und welche Hebel du nutzen kannst, um deinen Adspend effizienter einzusetzen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode of the Investor Fuel podcast, host Michelle Kesil speaks with Jason Fishman, a growth marketer specializing in investor acquisition. Jason shares insights into his innovative marketing strategies for real estate investors, detailing his approach to building awareness and engagement through digital channels. He discusses the importance of a structured marketing strategy, the success stories from his campaigns, and the evolving landscape of digital marketing. Jason emphasizes the significance of building relationships and leveraging referral partnerships to find clients, while also exploring new trends in marketing, including the use of podcasts and AI tools.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Mastering Meta Retargeting Ads: Take MORE Listings This Fall & Winter!You should check out the full video replay here: https://youtu.be/YPLA2ZWrohEGrab your FREE 30 day trial of Fast Cash Offers (.AI) at:https://register.fastcashoffers.ai/onboard/subscribeIn this episode, we dive deep into setting up dynamic retargeting ads on Meta (Facebook and Instagram) to secure more property listings this fall and winter. Building off previous live sessions on Google Pay-Per-Click ads and custom audience creation, we walk you through the step-by-step process of creating effective retargeting campaigns. From setting up your ad campaign and audiences to leveraging dynamic creatives for maximum engagement, this video covers it all. Plus, learn about maintaining ongoing ad effectiveness, integrating retargeting ads with various other marketing strategies, and a special 30-day challenge to help you generate seller leads for free.Timestamps:00:00 Introduction to Meta Retargeting Ads00:59 Setting Up Retargeting Ads on Meta02:11 Live Stream Insights and Campaign Examples03:47 Creating Effective Landing Pages07:39 Dynamic Creative Ad Setup13:04 Custom Audiences and Campaign Configuration17:47 Finalizing and Publishing the Ad29:08 The Pain of Video Publishing29:44 Creating Dynamic Retargeting Ads30:57 Using Canva for Ad Creatives33:00 Ad Budget Adjustments and Strategies36:51 Setting Up Retargeting Campaigns39:15 Uploading Customer Data for Ads46:05 Organizing Your Sphere of Influence48:01 Google Pay-Per-Click Ads49:08 Market Reports and Search Alerts56:20 Final Thoughts and Next Steps#exprealty #realtor #realestateagent #realtormarketing

Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift. Start with ~$5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting.GuestWebsite: https://cognitionads.com/LinkedIn: https://www.linkedin.com/in/troweactualX (Twitter): https://x.com/oohinsiderTim's newsletter/resource hub: https://stateofstreaming.com/What You'll LearnWhy streaming made TV relevant again—and cheap ($1–$2 CPMs in some geos).How to attribute TV exposure → search → site visit → purchase within a 48-hour view-through window.The out-of-home (OOH) arbitrage: buying big signs in big markets for sub-$1 CPMs.How OOH + CTV lower blended CAC and lift branded search in target geographies.Practical first tests: budgets, pixels, frequency caps, creative, and geo measurement.Event playbooks: digital billboard trucks, rideshare screens, street teams, and QR flows.Targeting reality: on CTV, less targeting often wins—use creative as the filter.Retargeting on TV (yes): pixel site traffic and follow with CTV/audio/display.Timestamps & Chapters00:00 — Why TV is “back”: streaming CPMs and geo-targeted buys01:30 — Direct attribution: 48-hour view-through from TV → search → site → purchase03:45 — OOH primer: static vs digital, programmatic buys, and PMP tips06:05 — The arbitrage: big boards, big markets, tiny CPMs (often

In this conversation, Jacques Skuteeki and Dylan Silver discuss the importance of retargeting campaigns in real estate, emphasizing how realtors can maintain visibility and build their personal brand through consistent content sharing and effective follow-up strategies. They explore the nuances of branding in the real estate market and the significance of being the go-to person for clients.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

It was very cool to have Jason Blom from RTB House joining the show for the first time. We talked about digital advertising DSP, publishing and AI ad tech that RTB House does so well. Retargeting and how brands can utilize DSP to reach the right consumers at the right time! Enjoy Always Off Brand is always a Laugh & Learn!    Guest: Jason Blom LinkedIn: https://www.linkedin.com/in/jason-blom-5215856/ Company Website: https://www.rtbhouse.com/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

What's more effective: showing off the gym brand or using ads that don't even look like they belong to the gym? The answer might surprise you.Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.Episode HighlightsIn this episode, Tommy Allen steps in as host to share his perspective on one of the most common questions gym owners ask: should ads be branded or non-branded? With $80,000–$100,000 in monthly ad spend behind his experience, Tommy explains why non-branded ads consistently deliver better results, how to address member concerns, and when it makes sense to introduce branded assets into retargeting campaignsKey TakeawaysWhy non-branded ads are the best option for boutique gyms working with limited resources.How to explain the strategy behind non-branded ads to gym members who may be concerned.When branded assets like gym shots or coach cameos should be layered in through retargeting.Why $50,000 in recurring revenue is the turning point for testing branded retargeting campaigns.The importance of relying on proven, data-driven strategies to create consistent growth.Episode Chapters00:00 Intro00:39 Branded vs. Non-Branded Assets in Marketing02:41 Challenges with Non-Branded Assets04:50 Retargeting and Branded AssetsCall to ActionIf this episode sparked new ideas for your marketing, make sure to follow the show so you don't miss future conversations built to help gym owners grow smarter. Share this episode with another owner who could use a clear plan for their ads.Supporting Information

National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what's in it for builders:“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.Community Boost assets. Homes.com/CoStar deploys pro photographers + the world's largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting.Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence.Scale + signal. Backed by CoStar's research engine and massive consumer reach, plus an open call for builder input to shape what's next.⏱️ Chapters00:00 Intro01:00 Why Rick joined Homes.com (CoStar resources + vision)04:00 “Your listing, your lead” explained05:00 Free listings via builder feed; when to boost06:00 Photo, drone, and 60–90s community videos11:00 Retargeting off-site (ESPN, CNN, Weather, etc.)15:00 Making new construction easier to find; affordability talk21:00 No third-party ads; cleaner consumer experience28:00 Builder feedback: help shape Homes.com's roadmap

What's more effective: showing off the gym brand or using ads that don't even look like they belong to the gym? The answer might surprise you.Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.Episode HighlightsIn this episode, Tommy Allen steps in as host to share his perspective on one of the most common questions gym owners ask: should ads be branded or non-branded? With $80,000–$100,000 in monthly ad spend behind his experience, Tommy explains why non-branded ads consistently deliver better results, how to address member concerns, and when it makes sense to introduce branded assets into retargeting campaignsKey TakeawaysWhy non-branded ads are the best option for boutique gyms working with limited resources.How to explain the strategy behind non-branded ads to gym members who may be concerned.When branded assets like gym shots or coach cameos should be layered in through retargeting.Why $50,000 in recurring revenue is the turning point for testing branded retargeting campaigns.The importance of relying on proven, data-driven strategies to create consistent growth.Episode Chapters00:00 Intro00:39 Branded vs. Non-Branded Assets in Marketing02:41 Challenges with Non-Branded Assets04:50 Retargeting and Branded AssetsCall to ActionIf this episode sparked new ideas for your marketing, make sure to follow the show so you don't miss future conversations built to help gym owners grow smarter. Share this episode with another owner who could use a clear plan for their ads.Supporting Information

In this episode of the Prime Resources Podcast, Santino Guandolo shares about streaming audio advertising, exploring its significance for contractors. They discuss the basics of streaming audio ads, their role in brand awareness, and how they can amplify other marketing efforts. Santino emphasizes the importance of targeted advertising, comparing it to traditional methods like billboards and radio. The conversation also covers the effectiveness of retargeting, the selection of platforms, and the elements of a successful streaming ad. Finally, they highlight the need for a strategic approach to marketing and the future trends in streaming audio.Time Stamps00:00 Introduction to Streaming Audio Advertising04:09 Understanding the Importance of Awareness in Marketing07:08 Comparing Streaming Audio to Traditional Advertising10:06 The Power of Targeting in Streaming Audio13:03 Retargeting and Display Ads in Streaming Audio15:44 Choosing the Right Streaming Platforms19:00 Crafting Effective Streaming Audio Ads21:57 Integrating Streaming Audio into Your Marketing Mix25:03 Planning and Strategy for Streaming Audio Campaigns27:48 Future Trends in Streaming Audio Advertising

Welcome to episode 297 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Sean Garner, Founder and CEO of Sean Garner Consulting, to explore the critical role of digital marketing for local service businesses, especially in law firms.   Sean Garner is an entrepreneur, marketing strategist, and fractional CMO with over a decade of experience. As the founder of Sean Garner Consulting, he partners with local service businesses, including law firms, helping them simplify their marketing strategies and become trusted leaders in their communities. Sean's expertise spans StoryBrand messaging, website design, and sales funnel strategies, empowering business owners to take control of their marketing and generate consistent leads.   What you'll learn about in this episode:   AI and SEO Strategy: - The growing importance of optimizing for AI-driven search results - How to leverage backlinks and citations for SEO success Local Service Ads vs. PPC: - Benefits of Local Service Ads for lead generation over traditional PPC - How LSAs help law firms save money while boosting profile visibility The Power of Digital Asset Ownership: - Why owning and controlling your online presence is crucial for long-term growth - Treating digital assets with the same importance as a physical storefront Retargeting and Organic Growth: - How retargeting strategies can increase conversion rates and visibility - The role of organic content in sustaining and growing law firm marketing Building Trust Through Professional Relationships: - The importance of fostering genuine, personal connections with clients - How respect and understanding in business relationships drive success Resources:    Website: www.seangarner.co/ LinkedIn: www.linkedin.com/in/seanagarner/ Facebook: www.facebook.com/SeanGarnerConsulting/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind     AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Mastering Retargeting & Remarketing on Meta: A Step-by-Step Guide For Real Estate Agents!Watch the full video replay here: https://youtu.be/R87I79XBoboJoin us for an in-depth look at retargeting and remarketing on Meta in this episode. We'll cover which elements you can 'set and forget' and why some elements need regular attention. The first half dives into the technical setup, including creating custom audiences and using Zapier for automation. A special guest, Mike Smith, walks you through connecting your CRM to Meta using Zapier. The second half focuses on strategy and examples, such as leveraging Google reviews and client testimonials for effective retargeting ads. Additionally, we touch on the 'Closers Cafe' live streams and how they contribute to generating more leads and conversions. Tune in for all the insights to enhance your real estate marketing strategy!Grab your FREE 7 day trial get FRESH leads daily: http://Swipe4Leads.comTimestamps:00:00 Introduction to Retargeting and Remarketing00:28 Special Guest Introduction and Housekeeping00:53 Daily Live Streaming and Transaction Alchemy03:32 Understanding Retargeting vs. Remarketing05:47 Setting Up Retargeting Campaigns12:28 Creating Custom Audiences on Meta26:08 Using Zapier for Automated Audience Updates29:20 Importing and Updating Custom Audiences30:14 Setting Up Zapier for Automation31:53 Creating and Testing a Zap34:27 Designing Effective Retargeting Ads35:31 Using Reviews and Testimonials in Ads39:06 Leveraging Video Content for Marketing42:54 Creating Retargeting Ads with Facebook49:31 Final Tips and Q&A

Ever wondered which marketing strategy gives you the biggest bang for your buck when promoting your virtual summit? Registration ads!Registration retargeting ads are the most cost-effective advertising strategy for summit hosts with limited budgets, focusing on people who visited your registration page but didn't sign up.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

Retargeting is one of the most powerful but misunderstood tactics in digital marketing. Too often, it's broken and marketers don't even know it.In this episode, I sit down with Paul Kovalski, head of marketing at Self Financial and host of the Efficient Spend podcast. Paul has driven more than $200M in revenue through paid media, and he brings a unique perspective on what really works in retargeting.We talk about: • The difference between paid and unpaid retargeting • Why incrementality is the key metric that most marketers miss • How fintech retargeting is different from retail or e-commerce • Why sometimes education beats the hard sell • The role of automation, MMPs, CDPs, and real-time audience updates • The hidden risks of “set it and forget it” automated campaignsIf you've ever wondered whether your retargeting spend is truly moving the needle — or just padding platform reports — this conversation is for you.00:00 Introduction to Marketing and Retargeting00:29 Meet Paul Kovalski01:34 The Goal of Retargeting in FinTech01:58 Paid vs. Unpaid Retargeting Strategies04:05 Infrastructure for Paid Retargeting05:38 Effective Messaging and Creative Strategies07:01 Measuring Incrementality in Retargeting08:16 Challenges and Considerations in Retargeting10:10 Impact of iOS Changes on Retargeting11:51 Conclusion and Final Thoughts

We explore the latest TikTok updates with Jerry Potter featuring Keenya Kelly on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From texting workflows and estimate calculators to Google's four-result “Monopoly board,” Phil shows how better ops beat “more leads.” We dig into retargeting your ignored database, the five metrics that matter, and how AI/LLM authority content will shape the next decade. Whether you run HVAC, plumbing, gutters—or manage 1,800 units—these tactics turn chaos into pipeline. Watch to level up your home service marketing today.Connect with Phil RisherWebsite: https://phlashconsulting.com/ Chapters:00:00 – Introduction 07:19 – Two big fixes: ROAS visibility + lead management 09:11 – Text-first workflows that boost response & bookings 13:37 – Chat-to-text widgets & estimate calculators that convert 22:10 – Google “Monopoly board”: LSA, Search Ads, Map Pack, SEO 24:26 – Content flywheel from real customer calls (They Ask, You Answer) 27:21 – AI search & becoming the local authority with content 38:28 – Scaling ladder & PE honey holes (retargeting) 44:45 – Gino Wraps it Up We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

Discover the power of retargeting ads to boost your virtual summit's all-access pass sales and maximize revenue from your event.While one of the main benefits of a virtual summit is growing your email list with free registrations, there is also an opportunity to make additional revenue by converting those free attendees into all-access pass purchasers. Using retargeting ads can be a powerful tool to convert more summit attendees into AAP holders before your summit even starts.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

What's the secret behind B2B SaaS sales growth and how can outbound strategies be used to scale revenue efficiently? When it comes to growing a B2B SaaS company, not all sales leads are created equal. Inbound leads, those who find you through marketing efforts or referrals, already have some level of trust. They've seen your website, maybe read a blog post or two, and are at least familiar with your brand. Outbound leads, on the other hand, have no idea who you are. You're reaching out to them cold, and they're likely skeptical from the start. That's why trust becomes your most important asset in outbound sales. In this episode of the Grow Your B2B SaaS Podcast, brought to you by ⁠SaaStock⁠, Joey Gilkey, CEO of Titan X, explains that outbound sales require a different mindset. You're not just selling a product; you're building a relationship from zero. In outbound, your first impression matters more than ever. That process starts with establishing credibility right away. Without trust, even the best SaaS product won't make it through the noise.As a valued listener of the Grow Your B2B SaaS podcast, we've got something special for you! As a valued participant, you have the exclusive opportunity to get a 30% discount on tickets to SaaStock Europe this October - the leading conference for AI & SaaS founders, investors, and leaders.Key Timecodes(0:00) – Introduction: Building Trust in Outbound vs. Inbound Sales(0:51) – Scaling Revenue in B2B SaaS: Proven Outbound Strategies(1:30) – Joey Gilkey's Irresistible Offer for Increasing Connect Rate(1:55) – Joey's Outbound Story: From Services Company to SaaS(3:00) – Launching TitanX: Zero to Five Million in 12 Months with Outbound(4:04) – The Compounding Effect of LinkedIn and Outbound Strategies(4:57) – Defining Outbound in the Modern B2B SaaS Context(5:53) – Common Challenges in Scaling Revenue for SaaS Companies(6:50) – The Four Fundamentals of Outbound: List, Message, Rep, Follow-up(8:21) – Importance of Targeting the Right Companies and Titles(9:44) – Structuring an Outbound Strategy for Success(10:42) – Accounts First, Then People: Tailoring Messaging to Personas(11:40) – Messaging That Resonates: Understanding Different Pain Points(12:35) – Evaluating Rep Performance and Funnel Math(13:24) – Follow-up Systems: The Buckets Framework(14:30) – Understanding the Six Buckets in Outbound Strategy(16:49) – Retargeting and Ads: Leveraging CRM Systems for Follow-up(17:34) – Choosing the Right Outbound Channels: Phone vs. LinkedIn(18:50) – Phone as the Tip of the Sphere: Conversational Advertising(20:10) – Scaling Outbound: The Advantage of High Connect Rates(21:07) – Combining Outbound and Inbound for Effective Nurturing(22:06) – Common Pitfalls in Outbound: Focusing Too Much on Meetings(23:13) – Surveying the Market: Understanding Buyer Readiness(24:57) – Phone Outbound as Advertising: Focusing on Conversations(25:14) – Handling Seasonality in Outbound: Deliverability vs. Receptivity(26:16) – High-Impact Tactic: Prioritizing Meaningful Conversations(27:41) – Apple's iOS Update: Impact on Outbound Phone Calls(29:05) – Future of Outbound: Predictions for the Next 2–3 Years(30:09) – Preparing for the Future: Self-Sourcing Pipeline & Sales Dev(32:50) – Advice for SaaS Founders: From $0 to $10K MRR(34:59) – Scaling from $100K to $10M ARR: Founder's Key Strategies(37:04) – Final Thoughts: Best Practices in Outbound & Revenue Growth(40:22) – Conclusion: Key Takeaways and Recap(42:34) – Contact Information and Closing Remarks

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We'll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.Sam will share his insights on how these videos evolve, what works and what doesn't, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.If you've ever wondered how to make your product videos work harder across different platforms, this episode is for you. We'll see you in The PPC Den!

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're tackling what might be the least glamourously named ad product out there: OLV, short for “Online Video.” But don't let the name fool you. Behind that bland acronym lies a powerful tool that's been driving some seriously impressive results. To help us unpack the magic of OLV, we're joined by two of the masterminds making it happen on the front lines: Ross Walker and Carel van Rooyen from our retail media team.   “It's getting more and more expensive to buy incremental traffic on Amazon itself. This is true especially for brands competing in premium beauty categories or even CPG grocery categories. It's tough to get an edge.” Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Carel, and Ross discuss: Clarification of OLV as Online Video, distinct from sponsored brand video and streaming TV. Where OLV ads run (off Amazon, across the open web and apps via Amazon's publisher network). How OLV has helped overcome challenges like declining traffic or flat sales on Amazon. OLV's impact on increasing glance views, revenue, and generating a "halo effect" across product catalogs. The importance of keeping creatives fresh to avoid stagnation. Best-performing audience types so far: in-market and lifestyle audiences drive awareness and new-to-brand purchases. Early success testing retargeting and AMC (Amazon Marketing Cloud) lookalike audiences for higher click-through and page view rates. Value of demographic layering, even though it narrows reach, it lowers cost per action and improves efficiency. Lower costs and less competition compared to streaming/connected TV ads. Easier creative requirements: Repurposing existing sponsored brand videos can minimize barriers to entry. OLV fills a vital role in the funnel, driving external traffic before consumers start their Amazon search, improving overall channel performance. How to fund OLV: Testing with incremental budgets where possible, or reallocating spend from less efficient campaign buckets. Examples of positive results even from modest testing budgets (as low as $2,000/month). Why focusing solely on ROAS is limiting; OLV's bigger impact shows up in incremental lifts in overall traffic and sales. Utilizing AMC Path to Purchase reports to demonstrate OLV's role in the customer journey. Rising success with vertical video formats and Amazon's support for new creative options in OLV.  

What works in retargeting for mobile games? Host John Koetsier spends some time with Gamelight CEO Gunay Azer about segmentation, offers, LTV, timing, and much more around effective strategies for retargeting in mobile gaming. Tune in to discover the best practices, challenges, and future trends in retargeting and remarketing for 2025, especially in the context of iOS privacy restrictions and Android user segmentation. Learn how to optimize your retargeting campaigns to maximize user engagement and return on investment. Whether you're new to user acquisition or looking to refine your strategies, this insightful discussion offers valuable perspectives for growth marketers.00:00 Introduction to Retargeting01:00 The State of Retargeting in 202503:49 Best Practices for Retargeting09:37 Challenges and Common Mistakes12:32 Retargeting on iOS vs. Android19:54 Future of Retargeting20:54 Conclusion and Upcoming Events

Want us to help you generate consistent, inbound appointments? Book a call with our teamIn this power-packed episode, we break down the Meta Ads strategies that 8-figure roofing companies use to generate high-quality leads without wasting money on clicks that don't convert.If you're frustrated with inconsistent results or feel like your Facebook ads are just a guessing game, this episode gives you the roadmap to start winning. You'll learn how top roofing companies build campaigns that drive ROI, trust, and long-term growth.Whether you run your own ads or work with an agency, this is essential viewing for any roofing business that wants better leads and more predictable revenue.Key Takeaways:✔️ Why most roofing ads fail to get results✔️ The 3 types of campaigns every roofer should run✔️ How to build ads around your ideal client✔️ What top roofing companies do to avoid wasted spend✔️ How to build trust with your audience before they click✔️ The secret to turning ads into assets⏱️ Timestamps:00:00 Why Most Roofing Ads Don't Work01:45 Awareness vs. Retargeting vs. Lead Gen04:20 How to Target Your Ideal Client07:05 The Funnel Strategy That Top Roofers Use09:40 The Hidden Cost of Bad Targeting11:30 Creating Ads That Build Trust (Not Just Clicks)13:20 From Throwaway Ads to Marketing Assets15:20 What to Do Next

In this episode of Grow a Small Business, host Troy Trewin interviews Suzanna Chaplin, founder of ESB Connect, shares her incredible journey from starting an email marketing business with her father to building a powerhouse with over 17 million email addresses and £1.5M in revenue. She opens up about overcoming £250K in debt, navigating the emotional toll of a family business, and pioneering the UK's first email retargeting tech that matches anonymous site visitors with emails. Suzanna also dives into scaling with profitability, building a resilient team, and why owning your audience is more critical than ever. Her story is packed with real challenges, bold moves, and powerful insights for any business owner chasing sustainable growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Suzanna Chaplin, the hardest thing in growing a small business is navigating the emotional rollercoaster—the constant ups and downs. One day everything feels great with strong sales and a happy team, and the next day, key clients might pull budgets or team members might resign. It's the ability to stay consistent, keep showing up every day, and push through the tough times that truly tests a business owner's resilience. What's your favorite business book that has helped you the most? Suzanna Chaplin's favorite business books that have helped her the most include “Winners” by Alastair Campbell for its insight into what makes successful people tick, and “The 7 Habits of Highly Effective People” by Stephen Covey, which she values for its lessons on communication and understanding people's core motivations. She also mentioned “Good to Great” by Jim Collins and books by Adam Grant as powerful resources that have shaped her business thinking. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Suzanna Chaplin recommends several powerful podcasts and online resources to help grow a small business, including How I Built This by Guy Raz for inspiring founder stories, Diary of a CEO for raw and insightful conversations (especially earlier episodes), and Sweat Equity by the founders of Hype for practical branding tips. She also suggests Founders for deep dives into entrepreneurial mindsets and The Spark by Emma Grede for valuable perspectives from a female founder's lens. Suzanna emphasizes that podcasts, books, and mentorship have been key to her learning, offering real-world solutions to everyday business challenges. What tool or resource would you recommend to grow a small business? Suzanna Chaplin recommends Xero as a must-have tool to grow a small business, emphasizing the importance of knowing your numbers and staying on top of cash flow. While it may seem basic, having clear visibility into your finances is crucial for making smart decisions. She also highlights the value of implementing a solid CRM system as the business scales, helping manage team workflows, forecasting, and client communication more efficiently. These tools, she says, are essential for building a strong operational foundation. What advice would you give yourself on day one of starting out in business? Suzanna Chaplin's advice to herself on day one of starting out in business would be: “It's going to be okay—keep going and stay consistent.” She emphasizes the importance of trusting the journey, making quicker decisions when needed (especially around hiring), and not holding onto people or situations that no longer serve the business. She'd also remind herself to stay organized, believe in her instincts, and understand that the hard days will pass—and every small step forward adds up to big progress. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: You don't truly own your audience until you own their email address – Suzanna Chaplin Every small step you take during hard times becomes a giant leap in hindsight – Suzanna Chaplin Delegation isn't weakness — it's the key to real growth – Suzanna Chaplin      

Ready to finally hit publish on that Facebook ad you've been scared to run? Facebook Ad strategist Jana Bishop joins us to make paid ads feel accessible. We explore how creatives and online business owners can start testing ads for just $1 a day, why warm audiences should be your first target, and how to know if your offer is ready for paid promotion. Find It Quickly00:28 - Meet Jana Bishop01:31 - Jana's Journey into Ads03:54 - The Power of Ads and Organic Marketing07:54 - Getting Started with Ads: Tips and Strategies14:30 - Understanding Audiences: Cold vs. Warm21:24 - Crafting Effective Ad Copy for Different Audiences24:15 - The Importance of Testing in Ad Campaigns25:45 - Understanding the Importance of Creative and Copy in Ads26:12 - Setting Up and Testing Traffic Campaigns27:13 - Analyzing Ad Performance and Metrics28:17 - Clarifying Traffic vs. Sales Campaigns30:56 - The Role of Organic Sales in Ad Success33:10 - Ads for High-Ticket vs. Low-Ticket Offers36:22 - The Power of Retargeting and Email MarketingMentioned in this Episodecreativeeducatorconference.comConnect with Janajanabishop.cominstagram.com/thejanabishop

In today's episode we talk about ecommerce, conversion optimization, and the creative strategies behind successful online stores with our guest: Matthew Stafford, a serial entrepreneur who has built successful businesses across industries, especially eCommerce.Matthew's Website @matthewstafford815 on Instagram Matthew on YouTube Matthew's Facebook group Matthew's Facebook page Here's a guide to our conversation:1: Unlocking Conversions Without Bigger Ad BudgetsMatthew, one of your specialties is helping brands increase conversion rates without necessarily spending more on ads. What are a few of the most effective strategies you recommend for ecommerce store owners looking to maximize their existing traffic? What are some quick wins versus long-term strategies you've seen work best?2: Avoiding the Biggest Conversion KillersYou've reviewed thousands of ecommerce sites. What would you say are the top three biggest conversion killers that you spot over and over again? And how can businesses fix them? Any common myths or mistakes people should be aware of when diagnosing conversion issues?3: Data-Driven Optimizations for GrowthIn your experience, what key data points should ecommerce brands focus on when trying to make smarter conversion decisions? How can tools like heatmaps, A/B testing, and session recordings really move the needle? Can you share an example where a simple data insight led to a major breakthrough?4: Creating a Personalized Customer JourneyYou talk a lot about personalizing the user experience. How can ecommerce brands use AI, segmentation, and behavioral data to create shopping journeys that feel custom-tailored — and ultimately boost customer retention? How can even small brands, without giant tech budgets, start implementing personalization?5: Remarketing and Retargeting with ImpactWe know that most visitors don't convert on their first visit. What are the smartest ways to run remarketing campaigns that actually bring people back — without being creepy or annoying? Any trends you're seeing with how brands can re-engage cart abandoners more creatively?Today's episode was sponsored by White Cloud Coffee Roasters. Enjoy a 10% discount on your first order when you use the code 'CREATIVITY' at checkout. Visit WhiteCloudCoffee.com.Be sure to come back again for our next episode, and if you liked what you heard today, please subscribe and leave us a review on your favorite podcast app.