Podcasts about online sales

Chaque mois, plus de 30 millions de Français passent par leboncoin. Pour chercher un appart, vendre un canapé, acheter une voiture... Simple, fluide, intuitif : on clique, on poste, on vend, on achète... Et ça marche. Mais derrière cette apparente simplicité se cache l'une des machines e-commerce les plus complexes de France.Dans cet épisode, Laurent Kretz reçoit Julien Jouhault, CTO de leboncoin, accompagné de Kévin Couvet, CTO de Cosa. Ensemble, ils parlent de ce qu'il se passe derrière l'écran : comment faire évoluer une plateforme utilisée par plus d'un Français sur deux chaque mois ? Comment l'IA s'invite dans les parcours, la recherche, le dépôt d'annonces ou la modération ? Et comment on optimise en continu le pricing et la performance du produit ? 00:00:00 - Introduction00:03:12 - leboncoin : 30 M d'utilisateurs, 153 M d'échanges, 27 Md € de volume d'affaire00:06:53 - L'app Leboncoin dans ChatGPT00:15:45 - Historique IA : premiers modèles dès 2014, 100 use cases d'IA “invisibles”00:18:48 - L'IA côté interne00:30:07 - Refonte de la stack00:33:43 - Passage du monolithe à plus de 1000 microservices : pourquoi ce choix00:40:32 - De petites annonces à premier site e-commerce français00:46:30 - Notifications et CRM : emails, push, logique de repeat00:50:30 - Enjeux d'international00:54:09 - Conclusion Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

30 % des accidents mortels sur la route impliquent l'alcool. Et pourtant, on ne se contrôle pas assez : entre les ballons jetables rarement disponibles et les appareils oubliés au fond de la boîte à gants, le réflexe du test reste trop contraignant. Et si, au lieu de souffler, il suffisait simplement de poser son doigt pendant 20 secondes sur un porte-clés pour savoir si l'on peut prendre le volant ?C'est l'ambition d'Ethylowheel : sortir une techno restée dans les labos depuis les années 1950 en un objet de poche simple et fiable, fruit de trois ans de R&D et soutenu par 435 000 € de la Sécurité routière, avec pour horizon de l'intégrer directement dans les boutons Start/Stop des voitures. Laurent Kretz reçoit Jaime Alonso, cofondateur d'Ethylowheel, pour retracer toute l'histoire : débuts du projet, galères, pivots, subvention, échanges avec les constructeurs, passage dans Qui veut être mon associé ? et campagne Kickstarter.00:00:00 - Introduction00:02:30 - L'envie entrepreunariale : le parcours00:08:42 - Produit : EthyloKey expliqué00:17:16 - Technologie transdermique et tests00:25:40 - Parcours R&D : 5 ans d'itérations00:31:32 - Financement clé : 435k€ Sécurité Routière00:38:40 - Deal auto : équipementiers & concepts car00:50:28 - Concurrence/brevets00:52:00 - Préparation TV "Qui veut être mon associé ?"00:57:00 - Kickstarter post-TV : un lancement en urgence00:59:30 - Perspective d'avenir : 1M€ levé & scaleEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Caroline Collard and Jackie Lipinski to dive into the nitty gritty details that separate effective marketing from flashy trends and flimsy strategies. From unintended brand messaging in the biggest ads of the year to understanding the halo effect on your brand performance, this episode is full of the kind of compounding analytical attention to detail that actually converts when the market heats up. Listen in to discover where to focus your attention and efforts in this year's spring market. Story TimeCaroline - We're still thinking about the ads from the big game, but that's not always a good thing.Jackie - Don't underestimate the obsession you can create from a brand loyal person with the right content. Julie - Are marketers judgier about AI, and does it matter? In the NewsThe McMansion Era is over: How American homes have changed in 20 yearsU.S. House votes to pass Housing for the 21st Century ActThe Halo Effect: Your Paid Media Went Offline, Can You Survive Without It?Chrome Extensions That Make Your Life Easier The post Ep 427: Brush Your Teeth appeared first on Online Sales and Marketing for Home Builders - DYC.

It's the most wonderful day of the year! The DYC Team gathered with some of the best in the industry this past Monday for National OSC Day to celebrate and reflect on all the ways our Online Sales teams make an impact on their builders and the industry overall. Listen in to hear insights, encouragement, and recognition from some of the best Online and Onsite pros in our industry, celebrating all you do from the Online Sales seat to keep buyers excited and engaged. Key Moments & TakeawaysThe Evolution of Online Sales - Mike Lyon reflects on how the role has evolved from a flexible add-on to a critical piece of the buyer journey, and what hasn't changed: the human element.Why Online Sales Work Matters So Much - Lena Burgin, Online Sales Consultant at Level Homes and last year's National's Rookie of the Year, shares what makes the role meaningful: the opportunity to help people navigate one of the biggest seasons of their lives, every single day.The Onsite-Online Partnership in Action - Sydney Palmer, Onsite Sales Consultant at Tilson Homes and nominee for Rookie Salesperson of the Year at Nationals, explains how strong OSC relationships directly impact sales success – keeping buyers informed, excited, and confident.Setting the Stage for the Entire Customer Journey - Cassy Williamson, Sales Trainer at Impact EightyEight and author of Unapologetic, reminds us that OSCs often create the first impression – holding the customer's hand without stepping on toes and proving that when teams work together, everyone wins.The Unseen Work Behind the Scenes - Tameka Hughes, Strategic Account Manager at CallRail, highlights the unmatched effort OSCs put in every day – from power-using platforms to shaping better tools through constant feedback.The Frontline Perspective - Cassie Smith, Director of Sales and Design at Chesapeake Homes, calls OSCs the engine of the operation and the calming force for buyers early in the process. She offers a clear message to builders still on the fence: buyers are already online, but are you meeting them intentionally?Why Marketers Should Care Deeply About Online Sales - Kevin Oakley frames online sales as the ultimate attribution method – positioning the OSC as one of the most trusted sources of insight in the entire marketing ecosystem.

Quand tout le monde se bat pour entrer dans la grande distribution, qui représente pourtant près de 70% du marché, Le Chocolat des Français choisit délibérément le chemin inverse. Transformer une simple tablette en un objet cadeau et bâtir une marque rentable dans un marché de près de 4 milliards d'euros : c'est le pari de Paul-Henri Masson et de son associé, lancé avec seulement 15 000 €. Aujourd'hui, la marque vise près de 10 M€ de chiffre d'affaires. Comme vous l'aurez compris, Laurent Kretz reçoit Paul-Henri Masson, cofondateur, pour analyser ensemble les choix stratégiques qui ont permis à Le Chocolat des Français de se différencier.La conversation revient sur les décisions clés de la marque : le refus de la grande distribution, le positionnement cadeau, l'importance de l'illustration et du branding, et la stratégie omnicanale qui combine e‑commerce, boutiques, wholesale et travel retail. Au final, elle montre surtout comment un pari, pensé à contre-courant, peut devenir un modèle rentable et désirable. 00:00:00 - Introduction00:07:52 - Financement : rentabilité, lancement avec 15 k€, levées de fonds et modèle économique00:16:47 - Premiers sites web : vitrine Squarespace, fond d'écran Apple, puis e‑commerce PrestaShop00:19:23 - Panorama des canaux de distribution et CA par canal (wholesale, travel, corporate, hôtellerie, retail, web)00:24:25 - Apprentissage retail : rester humble, dupliquer un concept rentable, importance de l'animation00:35:06 - Le vrai enjeu wholesale : rester dans les rayons, rotation et relation avec les équipes de vente00:41:37 - Travel retail : comment entrer en aéroports, trains, avions (prospection, LinkedIn, système D)00:47:10 - Enjeux 2026 : refonte Shopify, expérience client & personnalisation, influence & artistes00:52:42 - Acquisition vs fidélisation, lisser la saisonnalité en e‑commerce00:58:01 - ConclusionEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Jackie Lipinski and Beth Russell to discuss the coming shift from search sessions to decision sessions, the value of attention, the growing importance of giving your audience a clear next step, and the personal pain of clearing your browser cache. If you need a clear next step for your spring marketing plan, listen in for real signals amidst the noise of today's AI opinions, tactics to avoid the dreaded inventory birthday, and how to hone your messaging to convert locked-in buyers. Story TimeKevin - You can't get to urgency or action without attention, so start saying something Jackie - Can a marketer really stop in-person disappointment before it starts?Beth - A tale of two interest rates (and the benefits you can't cuddle up with at night)In the NewsGoogle Local Hotel Photos "Good To Know" AI LabelsThe Shift From Search Sessions To Decision SessionsA surprising share of homeowners have high mortgage rates. Here's the breakdown The post Ep 426: Disappointment is Optional appeared first on Online Sales and Marketing for Home Builders - DYC.

Vous avez trouvé un nom de marque qui vous ressemble, un logo, un site… et puis un jour, une mise en demeure arrive sans prévenir. Dans cet épisode, Laurent Kretz échange avec Victoire Richard, conseil en propriété industrielle, pour remettre un peu d'ordre dans tout ça : comment choisir un nom vraiment disponible, où déposer sa marque (France, Europe, international), quoi protéger exactement (nom, logo, design…) et quelles erreurs évitent de devoir tout changer une fois que le business commence à marcher. L'épisode aborde ce qui se passe quand une autre entreprise utilise un nom proche du vôtre, copie votre site ou exploite votre marque sur Amazon ou Meta, et les démarches qui permettent de reprendre la main. Victoire montre enfin en quoi une marque bien protégée compte dans une levée de fonds ou une revente, et comment faire passer votre nom de marque du simple “bon choix de départ” à un actif qui protège et structure votre activité sur la durée. 00:00:00 - Introduction00:02:11 - Présentation de Victoire Richard et de son métier de CPI00:06:15 - Pourquoi déposer sa marque : actif immatériel, investisseurs, défense sur marketplaces00:12:18 - Dépôts en France, UE, US, Chine : offices, pratiques et contrôles différents00:18:34 - Bien choisir son nom 00:26:13 - Coût des dépôts INPI, EUIPO, OMPI et impact du nombre de classes00:34:01 - Erreurs fréquentes : marque au nom d'un fondateur, société en formation, transfert de titularité00:40:45 - Durée des droits : marques (illimitées par renouvellements), dessins & modèles, brevets00:47:21 - Procédure UDRP pour récupérer un nom de domaine00:50:47 - Concurrence déloyale et parasitisme00:56.02 - ConclusionEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Pour la troisième fois (après un épisode en 2021 et un autre en 2022), Laurent Kretz reçoit Alexandre Zurcher, fondateur de Vintage Rides, une agence de voyages spécialisée dans les road trips à moto à travers le monde, présente aujourd'hui sur plus de 25 destinations. Après avoir raconté la naissance du projet en Inde, puis traversé la crise du Covid et une relocalisation à Lyon, ce nouvel épisode fait office de point d'étape, à l'approche des 20 ans de l'entreprise. L'occasion de prendre de la hauteur sur le chemin parcouru, de clore le cycle post-Covid et d'entrer dans une nouvelle phase : celle de la maturité.Dans ce catch-up, Alexandre revient sur les coulisses du travel aujourd'hui : un secteur à faibles marges, ultra-dépendant du contexte géopolitique, mais porté par une communauté fidèle et passionnée. Il raconte les choix stratégiques récents : la fin de certaines filiales au profit de partenaires locaux, l'ouverture et la relance de destinations, le développement de formats plus proches et plus flexibles, et surtout l'arrivée d'un directeur général. 00:00:00 - Introduction de l'épisode00:05:05 - Présentation de Vintage Rides​00:08:10 - Chiffres 2024–2026 et rentabilité du travel​00:11:55 - TPE au niveau des chiffres, mais complexité de multinationale​00:15:25 - Covid, réorganisation et boîte plus agile​00:20:30 - Recrutement d'un DG & passage à la maturité​00:24:30 - Comment est construit un voyage Vintage Rides​00:28:30 - Stratégie d'ouverture de nouvelles destinations​00:32:30 - Internationalisation et lancement des USA​00:40:00 - Vision, marque & documentaires Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Matthew Stafford, founder of Build Grow Scale, shares his journey from running a commercial contracting business to generating over $15M in e-commerce sales. He explains how data, analytics, and user experience—not just CRO—drive predictable growth. Matthew opens up about cash flow stress, scaling teams, and hard lessons from rapid growth. He also dives into mindset, self-belief, and why the business owner is often the real bottleneck. A must-listen for entrepreneurs serious about sustainable, long-term success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Matthew Stafford shares that the hardest thing in growing a small business is staying resilient and persistent, as every stage of growth brings new challenges and the business owner often becomes the biggest bottleneck. What's your favorite business book that has helped you the most? Matthew Stafford shares that his favorite business book is The Slight Edge by Jeff Olson, which focuses on the power of small, consistent daily habits and long-term improvement. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Matthew Stafford shares that he recommends podcasts and learning resources like The Operators podcast and newsletter, where experienced entrepreneurs openly discuss real growth challenges, wins, and failures. What tool or resource would you recommend to grow a small business? Matthew Stafford shares that the most valuable tool for growing a small business is Google Analytics along with Google Tag Manager, as they provide clear insights into customer behavior and data-driven decision-making. What advice would you give yourself on day one of starting out in business? Matthew Stafford shares that the advice he would give himself on day one is to commit for the long term, stay patient, and not quit too early, because success often comes right after the hardest phase. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Most business problems aren't strategy issues—they're mindset issues hiding in plain sight — Matthew Stafford The entrepreneurs who win are rarely the smartest—they're the ones who don't quit — Matthew Stafford If your business is stuck, look in the mirror first—that's usually where the real work begins — Matthew Stafford      

Laurent Kretz reçoit David Sandier, CCO Sales & Marketing chez Pierre & Vacances. On parle d'abord d'un grand virage. La marque, longtemps liée à l'immobilier, a décidé après le Covid de tourner la page. Elle se concentre désormais sur l'exploitation de résidences de vacances en France et en Europe. Mieux accueillir, mieux vendre, mieux comprendre ses clients.La conversation part ensuite sur une question centrale : comment on vend des vacances aujourd'hui. Entre la demande de flexibilité, les paniers élevés, le paiement en plusieurs fois, les avis clients et la concurrence de Booking ou Airbnb, tout se joue dans les détails. On parle aussi de ce qui a changé durablement dans nos façons de réserver : des séjours plus courts, souvent plus tardifs, mais aussi des clients qui réservent très tôt. 00:00:00 - Introduction de l'épisode 00:02:40 - Parcours de l'invité 00:08:05 - Mettre le client au centre00:11:34 - Data, avis clients & analyse sémantique00:20:04 - Passage à l'échelle & transformation tech00:25:20 - KPI business & revenue management00:29:00 - Évolution des usages & des séjours00:41:02 - Distribution, canaux & connaissance client00:56:01 - Fidélisation, personnalisation & perspectivesEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley is joined by Jackie Lipinski and Beth Russell for a deep dive into the difference between strategy and intent, the tradeoffs that rule the day, and what you learn from failure.From timeless struggles with SEO, content creation strategy, and letting sales teams be marketers, to the timely news of Redfin's CEO departure and the reigning YouTube SEO advantage, this episode covers wide territory your marketing team needs to know to succeed. Tune in and take notes!Story TimeJackie - An A/B test proves you don't propose on the first dateBeth - With events, a theme is not a game planKevin - A tale of two seasons (and one counterintuitive winner)In the NewsGlenn Kelman leaves Redfin after 20 years as CEOWhy You Shouldn't Let Your Onsite Team Create ContentYouTube is no longer optional for SEO in the age of AI OverviewsThe case for and against influencer-led Super Bowl ads The post Ep 422: It's Not Hard, It's Work appeared first on Online Sales and Marketing for Home Builders - DYC.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Grocery Dealz and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:Trump threatens 10-25% tariffs on eight European nations starting February 1st in his bid to purchase Greenland.OpenAI begins testing advertising on ChatGPT's free and Go tiers as AI competition intensifies.Goodwill's ShopGoodwill.com generates record $450 million in gross merchandise value, up 22% year-over-year.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.Be careful out there!

Quand Jérémy Strohner prend la parole, on comprend vite pourquoi Yooji n'est pas une baby-food comme les autres. Ancien de Danone et Heineken, il a quitté les grands groupes pour reprendre une marque en difficulté. Son objectif ? Que les petits pots ressemblent enfin à du fait maison, mais sans que les parents y passent des heures. Dans l'épisode, Laurent Kretz et Jérémy passent au crible tout ce qui fait le succès de Yooji : petites portions modulables, innovations comme le “manger-main”, mais aussi le pivot digital. En 5 ans, la marque est passée de presque rien à x8, avec 85 % de son CA en D2C et drives.Comment convaincre les distributeurs, créer un corner baby-food dans le rayon surgelé, jongler avec les normes strictes de sécurité alimentaire… au programme de cet épisode. 00:00:00 - Ouverture / introduction du podcast 00:04:02 - Parcours de Jérémy : Danone, Heineken et rachat d'une conserverie artisanale​00:07:19 - Marché baby food : déconsommation et manque d'innovation depuis 40 ans​00:16:16 - État 2020 : GMS only, pivot vers "copieur officiel du fait maison pour bébé"​00:19:46 - Distribution : 85% digital, 700 points de vente physiques​00:28:31 - Accélération D2C : plateforme 40% CA00:43:15 - Croissance x8 : 7,5M€ à 12M€00:59:44 - Vision future : extension kids food, objectif 100M€ Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been missing—and walk through the simple, repeatable strategies that will help her finally scale. You'll learn: Why a high returning customer rate can stall your growth—and how to fix it The #1 way to turn lurkers into subscribers (and buyers) The exact email opt-in offers that are converting best in Valerie's business The single habit that will help you make better marketing decisions, week after week RELATED LINKS: Check out the landing page that converts at 33%: https://www.gildedolive.com/pages/subscribe-here Valerie's website: www.gildedolive.com Make your business run without you. Here's how. https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201 How to 2x Hayley's Online Sales https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296 Louise is getting sales. How does she build a profitable business? https://www.thesocialsalesgirls.com/blog/louise-is-getting-sales--how-does-she-build-a-profitable-business-episode-297

Dans cet épisode, Laurent Kretz reçoit Antoine Alibert, cofondateur de French Mush, une jeune marque française de compléments alimentaires à base de champignons médicinaux. En moins d'un an, la marque affiche une croissance x3, 15 % de parts de marché et une présence dans plus de 2 500 points de vente en Europe, dont plusieurs centaines de pharmacies. Avant French Mush, il y avait Tylio. Et avec cette première aventure : la zone grise, les approximations réglementaires, les portes qui se ferment. Antoine raconte comment cette expérience l'a convaincu d'une chose : une croissance bâtie sur du flou finit toujours par se payer. French Mush sera donc l'exact inverse. Ils échangent sur ce qui fait réellement la différence quand on veut durer : l'excellence opérationnelle avant l'acquisition, la maîtrise de la production, l'éducation d'un marché encore jeune, modèle d'abonnement exigeant et une distribution pensée autant pour le digital que pour la pharmacie et l'international. Au programme : 00:00:00 - Introduction00:01:31 - Présentation de French Mush00:08:55 - Comprendre les champignons adaptogènes00:15:35 - Qui veut être mon associé ?00:23:40 - Lancement de la marque et préventes00:28:10 - Acquisition et perception du prix00:38:25 - L'abonnement comme moteur du business00:44:47 - Recrutement et structuration commerciale00:50:04 - Digital, retail et Amazon00:59:40 - Concurrence et maturité du marché01:10:41 - Stratégie de communication 01:11:33 - ConclusionEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Julie Jarnagin and Beth Russell for a timely conversation about what's worth your effort in 2026. From Google audience size changes to alleged customer journey changes, this episode is all about right-sizing, prioritizing, and knowing when to say no. If your 2026 to-do list is already growing out of control, this episode will help you find optimal grip on what really matters for your marketing.Story TimeBeth - It's Barbs, not bots, that make difficult processes easy and enjoyableJulie - Catch the excitement that crests in January and turn it into something lastingKevin - When the first 4,000 leads don't work out, do you keep going?In the NewsGoogle lowers audience size limits across AdsMarketing Loves Declaring the End of Things That Still Work The User Journey Isn't Linear Anymore: It's Always On The post Ep 420: The Stop Doing List appeared first on Online Sales and Marketing for Home Builders - DYC.

Have you ever wondered why your jewelry sells out in person… but barely moves online? In this extra-special live call-in coaching episode, I sit down with Rhylee Stone of Stone Clay & Co. for a real, unscripted Hot Seat coaching session and I walk her through exactly what's holding her back from consistent online sales. Rhylee is a stay-at-home mom selling hundreds of earrings at markets, yet struggling to convert online and that disconnect is more common than you think. Together, we break down why selling a product isn't enough, how niching down actually creates freedom (not limitation), and why YOU, not your jewelry, are the true differentiator in your business. This episode gives you a behind-the-scenes look at what real coaching sounds like, how offers are refined in real time, and how small shifts in messaging, content, and structure can unlock consistent $5K months… even in a busy season of motherhood. If you've been craving clarity, confidence, and a clear next step, this live coaching session is for you.   __________________________     What You Will Learn in this Episode: Why strong in-person sales don't automatically translate to online success How niching down around a feeling (not a product) drives connection and conversions Why hiding behind your jewelry is costing you sales How busy moms can market effectively in 5–7 minute pockets of time     Topics Discussed: Live Hot Seat coaching for jewelry business owners Selling transformation instead of products Confidence-based branding and niche clarity Content pillars that actually convert Why consistency beats batching in early growth stages Structuring a jewelry business for sustainable $5K months   __________________________ Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track If you loved today's episode, hit subscribe so you never miss a strategy drop. DM me your biggest takeaway on Instagram → @robynclarkcoaching Grab my free business guides → linktr.ee/robynclarkcoaching Rhylee's Instagram | https://www.instagram.com/stone_clayco/?hl=en

What if nearly half your sales came from email—without running lead ads or chasing every marketing trend? In this episode, Susan sits down with Melanie, the founder of Beads in Style. Melanie has completed Reliable Revenue three times, and the backend she's built reflects it—clean data, strong engagement, and forms that are all pulling their weight. But now she wants to grow her list from 300 to 750 leads per month. Together, they dig into the real numbers behind that goal, the opt-ins that are quietly generating revenue every day, and the simple levers she can pull next—without blowing up her ad budget or burning herself out. What You'll Learn Why Melanie's list performs so well How to calculate your real cost per lead using the simplest math possible How she uses pop-ups to bring in meaningful revenue The traffic strategy Susan recommends when all your submit rates are already strong What it would take—financially and operationally—to hit her goal of 750 new leads a month   RELATED LINKS Check out Melanie's website here: https://beads-n-style.com Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Make your business run without you. Here's how: https://www.thesocialsalesgirls.com/blog/make-your-business-run-without-you-heres-how-episode-201 How to 2x Hayley's Online Sales: https://www.thesocialsalesgirls.com/blog/how-to-2x-hayleys-online-sales-episode-296 A year of results that will shock you: https://www.thesocialsalesgirls.com/blog/a-year-of-results-that-will-shock-you-episode-120  

L'épisode que vous allez écouter est une rediffusion d'un épisode initialement diffusé le 16 mai 2025.Laurent Kretz reçoit Sylvain Peyronnet, cofondateur de Babbar.tech et chercheur en IA, ainsi que Grégory Pairin, directeur e-commerce chez Ocarat, spécialiste du référencement naturel et du digital. Ensemble, ils analysent les transformations profondes du référencement naturel à l'ère des modèles de langage et des moteurs de recherche génératifs.L'échange revient sur l'évolution du SEO, le fonctionnement des algorithmes de Google et les fuites de données qui ont permis d'en éclairer certains mécanismes. Sylvain explique comment des modèles comme BERT et GPT ont modifié la compréhension des requêtes et la manière dont les moteurs produisent des réponses. Grégory apporte un retour d'expérience concret côté e-commerce, dans un contexte où le SEO représente près de 40 % du chiffre d'affaires.Timecodes clés :00:00:00 Introduction 00:05:20 Histoire et évolution du SEO ; 00:22:50 Fuites Google & données comportementales dans le référencement ;00:34:00 L'arrivée des modèles de langage et leur impact sur le SEO ; 00:44:00 Qu'est-ce que la Generative Search Engine Optimization (GSO) ? ; 00:54:00 Stratégies pratiques pour apparaître dans les réponses des moteurs génératifs ; 01:05:00 Enjeux futurs et conseils pour les e-commerçants.Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Shipping frozen premium meats and prepared meals requires precise logistics that most marketplaces aren't built to handle. But Denys Gorbatiuk saw an opportunity where others saw impossible complexity. Grumpy Butcher became Temu's first frozen food seller and proved that operational excellence can break down expansion barriers and create a competitive advantage.Within five weeks, Temu accounted for over 12% of Grumpy Butcher's online sales. Yet the real story isn't just about velocity, it's about reaching younger demographics and using real-time data to fundamentally rethink product creation and curation.From corporate attorney to food industry innovator, Denys shares how mastering the operational challenges of frozen logistics, leveraging platform analytics, and partnering strategically with Temu transformed Grumpy Butcher from a pandemic-era startup into a fast-growing business that redefined how Americans shop for gourmet perishables.Shipping the Impossible – With **Operational ExcellenceKey takeaways:Being first in a hard category pays off: Pioneering frozen food on Temu positioned Grumpy Butcher as a category leader and innovator.Direct feedback and engagement with shoppers on Temu enabled product development, revealing stronger resonance with younger customers and reshaping the broader business strategy.Mastering complex logistics is defensible: Streamlining frozen food delivery and tackling common challenges helped Grumpy Butcher establish its core competitive advantage.Platform partnership means strategic collaboration: Temu provided operational support and guidance that went beyond transactional seller-marketplace relationships.In-Show Mentions:Learn more about Grumpy Butcher's journey on TemuExplore Temu's seller services and marketplace solutionsAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way. Whether you're handmade, small batch, or just trying to get more from your existing traffic, this episode will give you fresh ideas and actionable strategies. What You'll Learn: The exact organic tactics that brought in 132 new customers this year—no ad spend The smart move she can make with a gated sales page—and why you should steal it How a monthly "numbers morning" keeps her business focused and profitable Why this isn't the time for ads—and what to do instead to get more leads now How to use collaborations to grow faster—without relying on influencers or TikTok RELATED LINKS   Learn More About Janine's Brand at: wheatandwildflower.ca Instagram & Facebook: @wheatandwildflower.ca Get on the Reliable Revenue waitlist: https://www.thesocialsalesgirls.com/reliable-revenue Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282 The free strategy that got 1600 leads and 34 new customers https://www.thesocialsalesgirls.com/blog/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281 The best strategy for Organic Growth https://www.thesocialsalesgirls.com/blog/the-best-strategy-for-organic-growth-episode-119

Jessica De Gennaro didn't know what a succulent was when she launched Shop Succulents. But she knew how to solve operational challenges, work agilely, and move product quickly on marketplaces. She tapped into the pandemic's succulent boom and built a multi-marketplace operation shipping hundreds of thousands of live plants every year.But how do you scale across regions when you're shipping succulents to consumers across different time zones with varying expectations, living in different climates? And what happens when Temu's scale and network efficiencies across third-party logistics partners help make fulfillment more cost-effective and sustainable for low-cost products that were previously constrained by fulfillment economics?Jessica shares how Shop Succulents grew from 50 to 500 SKUs on Temu in months, leveraging platform-specific catalogs, vertical integration of growing operations, and continuous creative innovation to stay ahead in the highly competitive marketplace landscape.Creativity Is a Competitive Moat When Marketplaces Commoditize Everything ElseKey takeaways:Marketplace success requires constant product innovation: The sea of sameness demands creative catalog curation, strategic bundling, and staying ahead of copycats selling competitive products for lower prices.Temu's shipping discount pass-through enables low-cost product economics that traditional eCommerce shipping rates make impossible, unlocking new catalog opportunities.Temu's scale and network efficiencies across third-party logistics partners help support more cost-efficient fulfillment for low-cost products, unlocking new catalog opportunities.Owning your supply chain optimizes margin: Shop Succulents now grows plants in-house to control costs, differentiate its catalog, and ensure product quality.Platform partnerships should drive collaborative problem-solving: Working directly with Temu's team solved live plant-specific challenges. By directly addressing customer concerns and inquiries, Jessica and her team maintained customer satisfaction and loyalty.Associated Links:Learn more about Shop Succulents' journey on TemuCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After being laid off in 2014, Toyiah Marquis turned her passion for patches into a thriving business built on cultural representation and authentic connection. Patch Party Club started as an in-store experience and single-product experiment on Temu. But it quickly evolved into a scalable business model that now reaches audiences Toyiah never expected to serve.How do you transform personal passion into global reach? And what happens when a marketplace's algorithm becomes your best marketing tool?We sit down with Toyiah to explore how she leveraged Temu's platform to test, learn, and scale strategically, while sticking with her mission and vision as a founder. From creating a special patch for customers battling cancer to discovering unexpected demographic opportunities, Toyiah's journey shows how marketplace success comes from staying true to your brand ethos while remaining flexible enough to evolve.Connection Wins Every TimeKey takeaways:Starting small works: Toyiah launched with one product on Temu, using marketplace dynamics to test viability before scaling strategically.Temu's marketplace exposure brought her patches to a diverse audience beyond her traditional target market, revealing unexpected growth opportunities.Emotional connection drives commerce: Products created with genuine care and cultural representation resonated deeply, building loyal customer relationships at scale.Marketplace testing provides real-time validation: Marketplaces like Temu can serve as laboratories to gather data insights before committing to broader expansion.In-Show Mentions:Learn more about Patch Party Club Explore Temu's seller services and marketplace solutionsAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

L'épisode que vous allez écouter est une rediffusion d'un épisode initialement diffusé le 10 janvier 2025. “Pour créer une marque forte, sans lever des millions d'euros, il faut une présence physique avec un bon maillage wholesale, adossé à des boutiques en propre, sans oublier un e-commerce fort”.Laurent Kretz reçoit Quentin Couturier, le cofondateur d'Izipizi, marque de lunettes design et accessibles pour toute la famille. Il revient sur les grandes étapes de développement de la marque, aujourd'hui présente dans plus de 7 500 points de vente et 90 pays.Quentin explique pourquoi IZIPIZI a fait le choix du wholesale comme levier principal de croissance, comment la marque a structuré sa présence physique à travers des boutiques en propre, et de quelle manière l'e-commerce s'intègre dans cet ensemble.Dans cet épisode du Panier, vous trouverez des clés pour :00:00:00 - Intro00:09:15 - Travailler sa plateforme de marque pour trouver un nom singulier ;00:20:25 - Se démarquer sur le marché de la lunette en proposant un produit accessible dans des lieux premium ;00:23:25 - Du premier corner au bon marché à la première boutique en propre rue Vieille du Temple ;00:31:55 - Faire preuve de patience pour trouver l'emplacement parfait et la boutique aux dimensions parfaites ;00:35:30 - Cartonner en retail en animant ses équipes de vente et en suivant ses résultats au quotidien ;00:50:30 - Convaincre les distributeurs en étant visible dans les bons points de vente ;00:00:00 - Booster sa visibilité en magasin en proposant de la nouveauté en permanence et en faisant des collab avec des marques inspirantes ;01:13:40 - Devenir une love brand internationale.Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley welcomes Trevor Bacon, Chief Executive Officer of Parcl and Parcl Labs, to examine how real-time real estate data and market-based signals are changing the way housing markets are interpreted. Drawing on financial-market frameworks applied to residential real estate, Trevor explains why traditional pricing indexes often lag reality and how alternative signals—like sentiment and probability—can offer earlier insight. The conversation invites builders and housing leaders to think more critically about timing, risk, and how market narratives are formed.Key ThemesReal-Time Pricing vs. Backward-Looking Housing Data
Most housing data describes where the market was, not where risk and opportunity are forming next
If pricing moves faster than reporting, how many decisions are already outdated by the time they're made?
Treating housing like a slow-moving asset may be the most dangerous assumption builders still holdPrediction Markets and the Future of Market Signals
Markets reveal more truth when people put capital behind beliefs, not opinions
What would change if builders watched probability and sentiment instead of headlines and forecasts?
The next competitive advantage may come from understanding expectations, not just transactionsFollow Trevor, Parcel Labs, and Learn MoreTrevor Bacon on LinkedInJason Lewris on LinkedInTampa's Hidden Supply Pipeline: Land Banking Fuels Mounting Market Pressure The post Ep 418: When Housing Data is Already Late appeared first on Online Sales and Marketing for Home Builders - DYC.

Dans cet épisode, Laurent Kretz reçoit Bérénice Maîtrepierre, responsable e-commerce chez Damart, la marque iconique qui réchauffe les Français depuis 1953. Aujourd'hui, Damart est face à un nouveau défi : conjuguer héritage et modernité. Le retail tient bon avec plus de 90 magasins. Le print reste stratégique : un achat en ligne sur deux est précédé d'un catalogue. Et le digital prend de l'ampleur : 50 millions d'euros de ventes, 20 millions de visites… Bérénice explique comment moderniser une marque patrimoniale sans perdre son ADN. Tout est pensé pour raconter Damart autrement, en ligne comme en magasin.Au programme : 00:00:00 - Introduction00:02:12 - Présentation de Damart00:09:54 – Concurrence sur le thermique, SEO/SEA, enjeux de notoriété00:16:15 - La cible client : âge, usages & comportements00:22:37 - Le rôle du print : influence sur la conversion00:28:11 - Références catalogue, VPC et adaptation digitale.00:31:48 - Le digital = 20% du CA (≈ 50 M€)00:37:04 – Comment arbitrer ses développements tech00:51:02 – E-merchandising & expérience Client01:03:38 - Conclusion Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Cartoonists Brad Guigar and Dave Kellett discuss the nuances of print-on-demand services. As Brad says, "It's a good place to start, but a bad place to stay." They delve into the importance of advanced planning for holiday sales. Finally, they share strategies for engaging audiences at comic conventions, covering pricing strategies and the psychology of sales, and emphasizing the importance of understanding costs and audience engagement.Today's ShowPrint on DemandHow to "Let Time Be Your Editor"Convention PricingHuionHuion is sponsoring today's show, and they're offering additional discounts on the following products when you use the discount code: ComicLabKamvas 22 Plus — A luxurious large-screen, high-resolution digital pen display with an etched glass surface that simulates the texture of paper while it protects your eyes from harmful glare.Kamvas 13 (Gen 3) — With a large 13.3-inch screen and an FHD (1920X1080) resolution, this model ensuring seamless collaboration with your laptop. The durable back cover also offers superior protection while ensuring interface stability.Huion Note — You found your new on-the-go brainstorming tool. With writing synchronizing, offline storage, document management, one-click PDF sharing, and portable A5 size, Huion Note will redefine what a new generation of notebooks can do.TakeawaysPatience is key in daily struggles.Print on demand can be a good starting point but not a long-term solution.Planning for holiday sales should start well in advance.Engaging with audiences at conventions is crucial for building a network.Clear pricing and signage can significantly boost sales at conventions.Using loss leaders can attract customers but should be carefully calculated.Understanding your costs is essential for pricing strategies.Round numbers simplify transactions and reduce friction in sales.Time away from your work can provide valuable perspective for editing.Building a strong online presence is important for comic creators. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin, Beth Russell, and Caroline Collard discuss end of year plans, trends, and truths. From major brands' flops to risky tactics built on good science, the team helps marketers chart a path through end of year planning that leans into what works and away from fads that will only dilute brand reputation in the year ahead.Story TimeBeth – With costs top of mind, buyers need a vision before they'll fall in love with a homeCaroline – Write down your goals now before the year ahead buries them in busy-nessJulie – Goldilocks-ing content plans for 2026: finding the just-right-ness between structure and flexibilityIn the NewsWhat View/Save Ratios Reveal About Buyer Engagement on Real Estate PortalsMcDonald's Pulls Down AI-Generated Holiday Ad After Deluge of MockeryBrands look to experiential marketing as antidote to AI slop, digital fatigueNegativity Bias: Why Customers Don't Want Anything To Do With You (And What To Do About It)Google updates links in AI Mode and expands Web Guide test in all tab  The post Ep 417: The Most Terrible Time of the Year? appeared first on Online Sales and Marketing for Home Builders - DYC.

Summary In this episode of the Nitro Mud Show, the hosts engage in a lively discussion about off-roading adventures, the intricacies of building high-performance bikes, and the importance of community in racing. They delve into the dynamics of the AMA and hill climbing, exploring class structures and competition. The conversation also touches on innovations in hill climbing technology, the value of open class bikes, and future aspirations for builds. Additionally, they discuss the evolution of exhaust systems and the challenges of balancing hobbies with racing. In this conversation, the speakers discuss various aspects of the motorcycle and hill climbing community, including the potential for building a rental fleet of bikes, the increasing youth participation in the sport, and the future of electric motorcycles. They also touch on the challenges faced by motorcycle sales in California, the shift towards online sales, and the complexities of gun purchases in the state. The importance of social media and effective promotion in growing the sport is emphasized, along with the need for a national championship structure and consistent media coverage. Ultimately, the conversation highlights the passion and dedication of those involved in hill climbing and the racing community.

How do you grow a handmade, one-of-a-kind product business—without drowning in shipping, customer service, or content creation? That's what we unpack in this coaching call with Christina Archila of La Chaka. After finding in-person success at one of the best markets in D.C., Christina moved her business online—and discovered a new set of challenges. In this episode, you'll learn: How to keep fulfilling orders when you're offline (literally off the grid) Why you don't need to ship every day—even if you're getting daily orders A smart way to hire help without blowing your budget How to price (and position) your one-of-a-kind products What to do when photos aren't selling your product—but videos are RELATED LINKS See Christina's website here: https://www.lakachaka.com/ Get on the Reliable Revenue 2026 Waitlist https://classroom.thesocialsalesgirls.com/reliable-revenue Make your business run without you. Here's how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/  

Dans cet épisode, Laurent Kretz reçoit Graziella Kaeuffer, directrice de l'Expérience Client Omnicanal chez Courir, leader français de la sneaker lifestyle avec plus de 350 magasins dans le monde. Elle y décrypte un marché en pleine transformation : la casualisation du travail, la montée en puissance des sneakers portées par les femmes, l'explosion des collaborations, et une conscience écologique qui s'installe enfin dans l'univers de la basket. Mais le cœur du sujet, c'est l'omnicanalité. Permettre au client d'accéder à sa paire, où qu'elle soit, voilà sa conviction. Graziella explique la construction de ce système, et le défi permanent d'embarquer les équipes magasins pour que la fluidité devienne la norme, du web à la caisse.Au programme : 00:00:00 - Introduction00:03:02 - Le parcours 100% retail de Graziella00:09:11 - Courir : histoire, positionnement et concurrence00:14:59 - Le marché de la sneaker en mutation00:25:14 - L'omnicanalité selon Courir00:31:50 - Parcours client & arbitrages magasins / web00:39:09 - Outils magasins, formation des équipes00:45:44 - Fidélité & walletisation : la refonte du site MyCourirEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Jackie Lipinski welcome a very special guest into the podcast studio. Caroline Collard is Do You Convert's newest Marketing Coach, manages the Marketing Strategist team, and is lauded as DYC's digital strategy secret weapon. With Caroline's keen perspective in the mix, the team discusses end-of-year campaigns, video trends, 2026 market forecasts, and whether OpenAI goes from red to dead as Google surges ahead. From consumer data use tactics to the trust gained from putting in real work, they share insights on the latest marketing trends and updates, giving homebuilder marketers room to reflect on the strength of their own consumer-facing signals and strategies headed into 2026.Story TimeCaroline – Spotify Wrapped data assumptions: the good, the bad, and the funnyJackie – Brand promos are wearing out their holiday welcome in Jackie's text messagesKevin – Kevin yearns for signals of effort that grow weaker as simulated intelligence replaces effortful thinkingIn the NewsOpenAI hits pause on ChatGPT ads as CEO declares a ‘code red'Publishers turn to vertical video to compete with creators and grow ad revenue in 2026Zillow economists say the housing market will warm up in 2026, with more sales and modest price growth The post Ep 416: Strong Signals for 2026 appeared first on Online Sales and Marketing for Home Builders - DYC.

Send us a textWe dig into how investor marketing really works, from targeting to funnels to cost of capital, and why visibility beats postcards. Jason shares a clear playbook for using audits, pixels, and regulations to raise money online without wasting ad spend.• defining investor marketing across ads, content, outreach• mapping funnels from awareness to investment• cost per click, cost per lead, and acquisition benchmarks• quality vs quantity and blended traffic sources• geo targeting and audience personas for real estate• competitor audits with Similarweb, SEMrush, SpyFu• using Facebook Ads Library to study live creatives• retargeting with pixels and mid‑funnel ads• scripting, recording calls, and improving close rates• overview of Reg D, Reg CF, and Reg A structures• building first‑party investor data and scaling• growth as discipline, teams over solo, consistencyGive us a follow and a five-star review and write out a message Support the showThanks again for listening. Don't forget to subscribe, share, and leave a FIVE-STAR review.Head to Dwanderful right now to claim your free real estate investing kit. And follow:http://www.Dwanderful.comhttp://www.facebook.com/Dwanderfulhttp://www.Instagram.com/Dwanderful http://www.youtube.com/DwanderfulRealEstateInvestingChannelMake it a Dwanderful Day!

Let's talk about online sales tax, immigration enforcement and why Hangout will chill out in 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dans cet épisode, Laurent reçoit à nouveau Lucas Lefebvre, cofondateur de La Fourche, le magasin bio en ligne le moins cher de France. Trois ans après son premier passage, il revient nous expliquer comment La Fourche a affiné son modèle, renforcé son ADN et accéléré sa croissance, alors même que le marché du bio vivait ses pires années. Car si La Fourche superforme dans un écosystème en chute libre, c'est grâce à son modèle d'adhésion : un pilier qui lui permet de casser les prix des produits en réduisant drastiquement les coûts publicitaires. Résultat : l'entreprise a enregistré +76% de croissance en 2023, alors que le marché du bio reculait d'environ -10%. Sa marque propre compte désormais 400 références et représente plus de la moitié des ventes. Au programme : 00:00:00 - Ouverture / introduction de l'épisode00:10:25 - Assortiment : vrac, antigaspi et optimisation des références00:19:42 - Modèle, risques et annonce de la levée00:22:39 - Contexte marché et performance 00:36:55 - Marque propre La Fourche : évolution, 400 références et part des ventes 00:53:24 - Marketing / campagnes : tests TV, spots et résultats00:59:25 - Acquisition et tests de notoriété01:02:53 - Impact carbone : livraison ≈ 3 fois moins d'émissions qu'un déplacement en magasinEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Black Friday 2025 just hit $11.8 billion in online sales... up 9.1% from last year. But Chris questions whether AI's 805% traffic surge is actually impressive or concerningly slow compared to other tech adoption curves. This segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, dives deep into what the numbers really mean. Anne argues that 25% of purchases involving AI agents shows tremendous growth potential, especially since we can't even transact in these platforms yet. Chris counters by comparing AI adoption to buy-now-pay-later's 970% growth over three years, suggesting retailers should slow their roll on AI investments. Plus: Why are club stores crushing Black Friday traffic? And why is mobile still only 55% of purchases? #blackfriday #retailanalytics #aishopping #ecommerce #retaildata #holidayshopping #mobilecommerce #retailtrends

First, we break down “the market” by exploring the major indices investors follow every day. From the S&P 500 and Dow Jones Industrial Average to the Nasdaq Composite, we explain what these benchmarks measure, how they're built, and why your portfolio may not always mirror their movements. You'll learn the differences between price-weighted, equal-weighted, and market-cap-weighted indices, plus get insight into the Dow's historic milestones as it inches closer to 50,000.Then, we shift to Black Friday. With the holiday shopping season kicking off, we dig into the latest projections—how many Americans will shop, where they'll spend, and what trends are shaping this year's deals. Whether you love doorbusters or prefer digital carts, we'll connect the stats to what they could mean for consumers and the broader economy.Finally, as the year wraps up, we turn to your retirement strategy. We walk through the essentials of year-end IRA planning—from maximizing contributions to handling required minimum distributions and reviewing beneficiaries. We highlight key deadlines, common pitfalls to avoid, and tactics that can help strengthen your long-term savings.Three conversations, one goal: giving you the clarity and confidence to make informed financial decisions. Tune in!Join hosts Nick Antonucci, CVA, CEPA, Director of Research, and Managing Associates K.C. Smith, CFP®, CEPA, and D.J. Barker, CWS®, and Kelly-Lynne Scalice, a seasoned communicator and host, on Henssler Money Talks as they explore key financial strategies to help investors navigate market uncertainty. Henssler Money Talks — November 29, 2025  |  Season 39, Episode 48Timestamps and Chapters6:46: Benchmarks and Big Numbers28:50: Black Friday Unwrapped41:54: Finish Strong: Your Year-End IRA PlaybookFollow Henssler:  Facebook: https://www.facebook.com/HensslerFinancial/ YouTube:  https://www.youtube.com/c/HensslerFinancial LinkedIn: https://www.linkedin.com/company/henssler-financial/ Instagram: https://www.instagram.com/hensslerfinancial/ TikTok: https://www.tiktok.com/@hensslerfinancial?lang=en X: https://www.x.com/hensslergroup “Henssler Money Talks” is brought to you by Henssler Financial. Sign up for the Money Talks Newsletter: https://www.henssler.com/newsletters/ 

Laurent Kretz reçoit Julien Azzi, Head of Digital du Ritz Paris, cette maison qui fait rêver le monde entier depuis 1898. Pendant plus d'un siècle, le Ritz a posé les standards de l'hospitalité. Mais comment une institution de cette ampleur aborde-t-elle aujourd'hui un virage digital accéléré ? Julien raconte comment le Ritz, bien que reconnu mondialement, reste une PME qui joue dans la cour des grands : entre les attentes du marché, les clients exigeants et les offres multiples à coordonner, il dévoile les défis qu'ils ont rencontrés : rattraper 10 à 15 ans de digitalisation en quelques années seulement. Au programme00:00:00 - Introduction00:06:20 - Le Ritz comme institution et référence mondiale du luxe00:14:20 - Une grande marque avec une organisation de PME00:21:15 - Le virage digital00:36:07 - Multiplication des outils métiers dans l'hôtellerie00:36:30 - Refonte complète : UX unifiée et structure headless00:44:03 - Innovation : la homepage immersive “24h au Ritz”00:49:40 - CRM : structuration et unification des données01:09:13 - What's next : enjeux du Ritz pour 2026Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell on this special Thanksgiving edition to tackle the challenges marketers face in a world overflowing with information and AI slop.From breaking out of narrow thinking to sparking authentic connections with your audience, they share practical ways to transform your marketing by starting with the underlying thoughts that ultimately shape strategy. Learn how to stand out, ignite that spark, and stay ahead before an avalanche of AI noise drowns out your message.Story TimeBeth - Can a brain scientist teach marketers how to avoid categorical thinking traps?Julie - A school tour sheds light on building a great onsite experienceIn the NewsMeta's AI tools are going rogue and churning out some very strange adsAdobe to buy Semrush for $1.9 billionAs AI slop spreads on social media, brands have lessons to learn The post Ep 414: Robots Gone Rogue appeared first on Online Sales and Marketing for Home Builders - DYC.

Laurent Kretz reçoit Joffrey Gilant, cofondateur d'Esprit Padel Shop. Joffrey raconte la montée en puissance de la marque dans un sport en pleine explosion, le padel. Partie de presque rien, l'entreprise a enchaîné les paliers : 200 000 €, 1 M€, puis 3,7 M€, 9 M€, jusqu'à viser 12 à 14 M€ cette année.Joffrey revient sur les leviers de croissance : un marché qui progresse de 30 à 40% par an, un “esprit club” transposé au digital, un service client ultra-proche, et des contenus de qualité. Chaque Black Friday devient un catalyseur, avec plus de 3 000 commandes en une journée lors de la dernière édition.Au programme :00:00:00 – Introduction00:07:12 – L'essor du padel : un marché en hypercroissance00:12:08 – 200 000 € → 14 M€ : les chiffres d'une ascension00:17:02 – Construire une marque quasiment 100% online00:27:10 – Le rôle des influenceurs et du contenu00:32:50 – Le Black Friday comme locomotive00:38:15 – Logistique internalisée : un vrai choix stratégique00:44:20 – Shopify, Shippingbo et la structuration de la croissance00:50:05 – Concurrence et marges : garder un coup d'avance00:54:30 – International : les marchés à conquérir00:59:40 – Le virage BtoB et la suiteEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Towns in the Metro East have seen increased sales tax revenue this year. That's after Illinois started collecting tax on online sales from out-of-state, as STLPR's Will Bauer reports. Plus: The Trump administration has cut National Science Research grants by more than a billion dollars. STLPR's Jonathan Ahl finds Missouri S&T is doing ok with theirs, for now.

Laurent Kretz a reçu Mathieu Besogne, CEO de Moto-privée, pour revenir sur le parcours de son entreprise. Fondée en 2018, Moto-privée était une entreprise de ventes privées qui a connu une croissance rapide : jusqu'à 1,3 M€ de chiffre d'affaires et +55 % de croissance annuelle. Mais derrière cette réussite se cachent quelques turbulences : six sauvetages de faillite en six ans, un cofondateur qui disparaît du jour au lendemain, une trésorerie à 0… À l'été 2025, l'entreprise est liquidée. Dans cet épisode, Mathieu raconte sans filtre ses erreurs, ses décisions et ce qu'il a appris en “sachant perdre”. Comment choisir ses associés, gérer sa trésorerie, travailler la marge avant le volume, et surtout savoir s'arrêter à temps. Au programme : 00:00:00 - Introduction00:06:04 - L'idée du modèle “vente privée”00:11:05 - Construire avec peu de moyens00:16:06 - La débrouille tech à 9 000 €00:21:07 - Les défis entre associés00:26:10 - Courir après le temps (et la trésorerie)00:31:10 - La première levée de fonds00:36:11 - Crowdfunding 00:41:12 - Un modèle économique sans stock00:46:12 - Le moment de la liquidation00:51:13 - Rebondir après la crise00:56:15 - Conclusion et leçons de parcoursEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Host Kevin Oakley joins Jackie Lipinski in the studio to discuss technology, change, and the inevitability of pain. Kevin shares cogent examples (like choosing not to participate in a bad economy through a 500% tip) to illuminate counterintuitive mindset moves to keep builders moving forward. From the struggles that shape resilience to the real story of search data for builders, this episode is a reminder that you don't have to internalize the valley, or the narrative.Story TimeJackie – Pain points and growth spurts look the same in retrospectKevin – If seemingly constant change has you reaching for more control, choose focus over fakesIn the NewsPost to Google Business Profiles: An Untapped Realm in the Building IndustryOctober 2025 Monthly Housing Market TrendsScams at ScaleState of Search Q3 2025 The post Ep 412: You Don't Have to Internalize the Valley appeared first on Online Sales and Marketing for Home Builders - DYC.

I would NEVER hire a mentor who eats McDonalds for breakfast daily.Feminine energetics. Feminine sales. Feminine marketing. Embodiment. Personal brand building. Online Sales,⁠Join Her Wild Signature: ($11)⁠IG: _thelilyholmes - DM me poddy topic requests!Join FREE broadcast:https://t.me/+OOcH8tl8yygyOWE1

Alors que le marché des smartphones dépasse les 17 milliards d'euros en France, une alternative s'est installée dans nos poches : le reconditionné. Laurent Kretz reçoit Victoria Mousa, Head of Product & Operations chez Back Market, la marque qui a fait exploser ce marché en France avec 75 % de parts de marché. Aujourd'hui 1 téléphone sur 3 est vendu aujourd'hui en reconditionné via leur plateforme.Victoria dévoile les coulisses de leur modèle : comment créer la confiance, comment optimiser le parcours d'achat au-delà du CRO (Contract Research Organization) classique, et comment bâtir un écosystème de services pour donner envie aux clients de s'engager durablement.Au programme : 00:00:00 - Introduction du podcast 00:05:02 - Le parcours professionnel de Victoria00:11:41 - Fonctionnement, structuration, différences seconde main/reconditionné.00:15:39 - Les garanties, le processus qualité, et la notion de confiance client.00:23:24 - Expansion internationale et stratégie d'adaptation aux différents marchés.00:27:15 - Diversification de l'offre : électroménager, nouvelles catégories et partenariats.00:32:13 - Optimisation, A/B testing, expérience utilisateur, et outils du CRO.00:42:34 - Services additionnels et diversification00:53:03 - Optimisation de l'expérience utilisateur01:00:18 - Fidélisation et vision businessEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Nick Aufenkamp, founder of DIY Home Buyer Academy, joins Kevin Oakley to explore how transparency, data, and evolving buyer agency are rewriting the rules of real estate. Kevin and Nick share surprising takes on the current and future state of the Zillow + ChatGPT partnership. From start to finish, this episode is brimming with insights on what happens when buyers start leading the process themselves.AI & the Mirror EffectTech is giving us a mirror; turn it into a mapNew tools are revealing what buyers actually trust and whyNick's own emotional arc with Zillow's ChatGPT experiment: from frustration to fascinationAgency After the NAR SettlementThe settlement flipped on the lights, yet shadows from the past still lingerWhy buyers now want (and expect) more control in every transactionHow builders can back empowered buyers without burning agent bridgesFollow Nick on LinkedIn and Youtube:https://www.linkedin.com/in/nickaufenkamp/https://www.youtube.com/@DIYHomebuyer The post Ep 411: Realtor Gone Rogue appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell and Jackie Lipinski to explore what today's challenges can teach marketers about grit, growth, and grace. From marketing merit badges to limiting factors, they discuss the perspective and strategy builders need to finish the year strong.Special AnnouncementsMarket Proof Marketing Academy 2026 is open for registration! A high-energy, hands-on virtual event designed to fast-track marketing mastery for homebuilder marketers. Space is limited - save your spot before it's gone.Story TimeBeth – Redefining wins beyond sales and measuring momentum that moves the business forwardJackie – Three quotes to keep every recovering perfectionist grounded and thrivingJulie – Leadership means being the calm in Q4In the Newshttps://www.doyouconvert.com/blog/the-limiting-factor-to-sales-results/Zillow Pulls Matterport Tours from Listings (Blames CoStar)10 Surprising Takeaways from the Minds of Today's Homebuyer Google Officially Shuts Down Privacy Sandbox  The post Ep 410: Marketing Merit Badges appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: On this bonus episode, Qadra Evans, Director of Industry & Partner Engagement at Zillow, joins host Kevin Oakley for a look inside how one of the most-used housing platforms is adjusting to new demands in buyer behavior, builder engagement, and affordability. This conversation breaks down what's evolving and how builders can interpret the signals.Tools That Reflect the MomentFrom dream browsing to financial fit: affordability filters get realListings trends are shifting from static to cinematic (and the scroll times prove it)Signals from the Buyer SideThe new new construction buyer: Gen Z (and their parents)Which considerations are rising fast in buyer decision-making? The post Big Shifts with Zillow - Bonus Episode appeared first on Online Sales and Marketing for Home Builders - DYC.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley joins Julie Jarnagin and Beth Russell for conversations on ChatGPT considerations, Sora's impact, shutdown shockwaves, and Halloween costumes. Whether you love or hate the rapid pace of change lately, this episode dives into the major shifts shaping the market and more.Special announcementsInterest in the January Market Proof Marketing Academy is at an all-time high, with a record number of people on the list. Tickets go live this week, so make sure to grab your spot before it's full! You can find out at the link above.Key TopicsOpenAI's newest feature - Is the “app within the app” ahead of its time or an empty gimmick?A sea of content - Questioning the repercussions of AI's explosive growth in video content creationFurloaned - How to prepare for the extended consequences of the current government shutdownListen in and send us your thoughts and questions.  The post Oversimulated? appeared first on Online Sales and Marketing for Home Builders - DYC.