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Market Proof Marketing · Ep 389: Fix the Pics Before the PriceThis week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today's homebuyer mindset and what marketers need to do right now to drive results. They share cautionary tales about misattributed wins, the importance of applying the fundamentals (like walking your own inventory homes), and why finished homes deserve more strategic attention than ever. Plus, they tackle the latest AI ad tools and why marketers shouldn't blindly trust automation, especially in homebuilding.Special Announcements2025 Summit is filling up and on-site rooms are booking fast - be sure to get your ticket today.
More of the craziest reviews on the internet! We get into some summer fun with some complaints about a Six Flags park where the lines may take up most of your day, and your honeymoon. A potato chip that makes you feel like you live during The Great Depression, and may, or may not smell like dog paws. A Psychic that may approach you with a sales pitch about demons in your chakra & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Let's talk sales — but not the usual kind. I'm not here to tell you how to get more sales. I'm here to talk about what people are actually willing to pay for online. Too often, entrepreneurs overload their offers with extra features and services no one asked for. More isn't always better — especially in 2025. People aren't looking for more information. They're looking for transformation. Strip away the fluff. Focus on clear results. That's what sells now. Important Links: Join my free 3-day bootcamp and finally get clarity on what you're selling, who it's for, and how to shape it into something that people want to buy. Sign up for Offer Blueprint Bootcamp today! http://jenniferallwood.com/offerblueprint Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360
Market Proof Marketing · Ep 388: Can't Stop, Won't Stop Connecting IdeasIn this episode of Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value of human connection in online sales, the evolving use of AI tools, and what builders need to understand right now about market timing and syndication platforms. Jen surprises everyone with an AI-assisted rap performance, and the group explores how technology can support, but never replace, the critical role of people in the new home sales process.Key TopicsUsing conversation intelligence tools to streamline CRM input and improve coachingExploring AI's coaching potential and why human-to-human dialogue remains critical in the sales funnelReflections on how AI search is still evolving and why it's not what's driving April's lead volumeCommunity launch timing: how fear of delays is keeping teams from maximizing early interestSPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 2025 - Don't miss Jen Barkan rapping LIVE on stage at this year's summitStory Time [2:06]Jen Barkan - unpacks how online sales specialists are embracing AI tools like CallRail Premium, and debuts her AI-generated rap, “Online People Talking.”Kevin Oakley - reflects on the power of live performances and the value of human time as the true definition of luxury, drawing comparisons to brands like Chick-fil-A.Beth Russell - explains the intent behind a recent LinkedIn post and emphasizes that builders shouldn't stress about AI search optimization—focus instead on creating quality content.In The News [26:25]Lot Supply Loosens, but Market Still UndersuppliedThe team discusses how a surge of lots in the excavation stage - expected to come online in late 2025 to early 2026 - could create future pressure. The team dives into how online sales teams should be thinking about lead engagement in light of this news. Homes.com Will Boost Banned Listings on ZillowKevin breaks down Zillow's new policy around MLS listings and pocket listings, and how Homes.com is seizing the moment by offering additional promotion for listings banned from Zillow.Join DYC's All Access community — free for builders, online sales specialists, and home building leaders.Have feedback or want to fight for more Story Time or Things We Love, Things We Hate? Let us know: your messages bring us joy (and influence podcast decisions!).Like and subscribe on your favorite platform! The post Ep 388: Can't Stop, Won't Stop Connecting Ideas appeared first on Online Sales and Marketing for Home Builders - DYC.
More of the craziest reviews on the internet! We find out about towing company that people say has a conspiracy, involving the police & others. A Chinese restaurant that may have less than hygienic standards, including a "poo hands" policy. A tomato sauce that may be moldy, and tastes more like tomato water. A very personal item that you shouldn't eat, but people seem to eat, anyway & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dans cet épisode, Laurent Kretz reçoit Sylvain Peyronnet, cofondateur de Babbar.tech et chercheur en IA, ainsi que Grégory Pairin, directeur e-commerce chez Ocarat, spécialiste du référencement naturel et du digital. Ensemble, ils explorent l'évolution majeure du SEO à l'ère des modèles de langage et des moteurs de recherche génératifs.Ils décryptent les coulisses du fonctionnement des algorithmes Google, les fuites de données qui révèlent leurs vérités cachées, et l'impact grandissant des données comportementales dans le référencement. Sylvain explique comment les modèles comme BERT et GPT révolutionnent la compréhension des requêtes et la synthèse de réponses. Grégory partage l'expérience terrain d'un e-commerçant dont le SEO représente près de 40% du chiffre d'affaires.Ils analysent aussi les nouveaux enjeux : la complémentarité du SEO classique avec le référencement optimisé pour les moteurs génératifs, les stratégies à adopter face à cette évolution, et les pièges à éviter. Un épisode pour tous ceux qui veulent anticiper et maîtriser la visibilité digitale de demain.Timecodes clés :00:00:00 Introduction et présentation des invités00:05:20 Histoire et évolution du SEO00:22:50 Fuites Google & données comportementales dans le référencement00:34:00 L'arrivée des modèles de langage et leur impact sur le SEO00:44:00 Qu'est-ce que la Generative Search Engine Optimization (GSO) ?00:54:00 Stratégies pratiques pour apparaître dans les réponses des moteurs génératifs01:05:00 Enjeux futurs et conseils pour les e-commerçantsEt quelques dernières infos à vous partager : Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm ! Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par CosaVostra, du label Orso Media.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable.For more on Truvelle and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Market Proof Marketing · Ep 387: Books Buzzwords & Benchmarks In this episode of Market Proof Marketing, Jackie Lipinski and Beth Russell reflect on the power of clear communication, clean marketing systems, and community-first thinking. From school movie nights and panic cleaning to organizing ad accounts and analyzing the Q1 Online Sales Benchmarks, this episode covers the serious and the silly. Plus, a detailed recap of the most recent Market Proof Marketing Academy, thoughts on Google's AI ad integrations, and a reminder that your brand lives well beyond your website.Key TopicsCommunication fails & panic cleaningHighlights from the Market Proof Marketing AcademyQ1 2025 Online Sales BenchmarksGoogle tests ads in AI chatbot conversationsCommunity planning and lifestyle-driven decision-makingShifting focus from incentives to valueAll Access reminders and listener appreciationSPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit is Filling Up - Grab Your Tickets TodayStory Time [1:05]Beth shares a personal story about missing a school event due to unclear and inconsistent communication, something builder marketers should heed when planning outreach for events.Jackie reflects on "panic cleaning" before company arrives and ties it to the need for marketers to keep their ad accounts clean and organized, even if no one's watching (yet).The team gives a shout-out to Kendra and listeners who asked for Story Time to stay; your wishes have been granted!In The News [21:04]Q1 2025 Online Sales BenchmarksJackie and Beth review Amanda Martin's new online sales benchmark report summarizing over 50,000 leads from 33 markets. Despite Q1 being particularly tough for many builders, the consistency and performance of online sales teams remain impressive. They also discuss how these benchmarks can serve as both inspiration and a performance check.Google is Testing Ads in Third-party AI Chatbot ConversationsGoogle's experiment with placing ads inside chatbot conversations sparks discussion on what this means for marketers. Jackie and Beth point out the infancy of this format, the very low AI-driven site traffic to builders today, and why the content on your own website - and how it gets syndicated elsewhere - remains your biggest asset for visibility.Things We Love, Things We Hate [33:40]Beth's Love: Taking a walk through her community trail reminded her how thoughtfully designed neighborhoods deliver lasting emotional value to residents, something builders should showcase more intentionally.Jackie's Love: Celebrating 10 years since relocating to Washington state, Jackie reflects on the importance of loving where you live and how lifestyle decisions drive buying behavior.Want to rewatch part of the Academy or catch exclusive behind-the-scenes content?Join DYC's All Access community — free for builders, online sales specialists, and home building leaders.Have feedback or want to fight for more Story Time? Let us know: your messages bring us joy (and influences podcast decisions!).Like and subscribe on your favorite platform! The post Ep 387: Books, Buzzwords & Benchmarks appeared first on Online Sales and Marketing for Home Builders - DYC.
During this live Q&A, you'll hear questions from small business owners who participated in my live training and the answers needed to grow their online sales. Enroll in Product Biz Academy before doors close at: https://www.monicalittlecoaching.com/limitedofferQuestions during this Q&A include: WEBSITE:CREATING A WEBSITE: I would love to figure out a website so I can expand that way as well. As far as website development, is it a smart idea to get an individual to work on it or a company that has been semi recommended to work on your site?TRAFFIC: How do you drive consistent traffic to your site? I have tried Google ads, Facebook ads, social media posts, SEO, etc and I can't get to that next level. Is there a way to get consistent traffic to my website without having to rely on social media?CONVERSION: I've been trying to figure out how to sell through my website and other online sites, but it's not been working. I had visitors every month to my website, it's not converting the way I'd like to see it. How do I increase conversion for those who do visit my site?SOCIAL MEDIA:SHOWNG UP: I'm so scared of social media. I've been doing well by word of mouth. As an introvert how do you do social media videos without showing your face to gain followers and have people trust your brand? How do you put yourself out there?FOLLOWING: How to use Instagram to grow your following to be able to get potential customers? How do you attract the right audience on Instagram?ENGAGEMENT: If the average amount of people reached in a post is under 200, how can we expect to have any impact? Do we need to create reels? Do still photos no longer work?ENGAGEMENT: How do you encourage people to share your site so you can potentially reach more people who appreciate your mission statement and product, resulting in increased sales?SALES: I post on social media a somewhat regular basis, but that's not really converting either. I wish I knew what to do to get sales from social mediaHIRING: Can I hire a Social Media person, since I cannot do it myself?BRANDINGTARGET AUDIENCE: I am wondering what your best suggestion is as to how to find the right audience/buyersBRAND AWARENESS: How to increase brand awareness and lead conversion in a saturated and noisy online market.PRODUCT ASSORTMENT: With the number of products that we craft; is it better to create multiple online stores and how?ETSY:TRAFFIC & SALES: I have a Etsy shop that doesn't do good at all. I'm eager to learn how to get more traffic to my Etsy shop and boost my sales. CONSISTENT SALES:How to get consistent sales. I get sales, but they're very sporadic.EMAILGETTING STARTED: How do I start an email list? I know I should send out emails. But who to?EMAIL CONTENT: Email marketing, UGH. What do I say??? I never know what to say if I don't have a new product or special.AUDIENCE GROWTH: What is the best way to collect emails and/or get buyers to visit your webpage when first starting out after you go through your family and friends?OTHER PLATFORMS/ADS/OTHERPLATFORMS: What do you think is the best platform to sell handmade products?AMAZON: What do you think about Amazon handmade? Do people expect bargain pricing?ADS: Should I run ads and try to get some sales in the interim? How to use Google and Facebook ads efficiently and cost effectivelySTORESNEW STORES: I guess I'm not sure if I should be trying to reach out to stores on my own or having an account on Faire? It all seems so daunting to me, especially because it's just me, myself, & I.
More of the craziest reviews on the internet! We find out about a nude beach, in Seattle, where people have VERY specific morals. A spice market, in India, where the biggest trouble seems to come from monkeys. A very personal item that might be a little too much like the real thing & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel's grown the business from a market stall in 2013 to a 7-figure business. They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales. Hit PLAY to hear: Why skyrocketing rent pushed Rachel to shut her shop—and scale faster The Shopify setup mistake that nearly broke their backend How freezing macarons unlocked 7-figure fulfillment The agency breakup that every ecommerce founder should learn from What finally pushed them to stop waiting and start selling proactively How French flair (and flavor) became their brand's superpower Key timestamps to dive straight in: [03:51] Shift from Storefront to Online Sales [07:54] Customizable Macaron Packaging Options [12:48] Consolidating Services Led to Conflict [16:19] Testing Separate Agency Strategies [20:09] Embracing French Roots in Business [21:55] Listen to Rachel's Top Tips! Full episode notes here: https://ecmp.info/542Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Welcome to the latest episode of our podcast, where we're diving into the fascinating world of Amazon selling with our special guest, Justin Cao. Justin is an Amazon expert who has transitioned from a 9 to 5 job to achieving financial freedom through mastering the art of selling on the platform. Melanie Johnson, our host and a founder of Elite Online Publishing, sits down with Justin to uncover the secrets behind his success and the strategies that can help you turn a side hustle into your main source of income. Learn More: https://amzshifu.com/
Dans cet épisode, Laurent Kretz reçoit Julia Suillaud, directrice générale chez LePantalon, une marque de vêtements intemporels et responsables. Arrivée initialement comme salariée, Julia reprend progressivement les rênes jusqu'à devenir CEO puis actionnaire, pilotant ainsi une transformation complète de la marque.Ensemble, ils reviennent sur les défis majeurs de cette reprise : la relance stratégique de la ligne femme après des premiers tests mitigés. Ils abordent également les ajustements faits après l'impact du Covid sur les approvisionnements, et les arbitrages produits pour répondre à la demande dans un contexte inflationniste.Julia partage également les coulisses de la refonte de la plateforme de marque, la migration réussie vers Shopify, et la mise en place d'une stratégie omnicanale efficace pour harmoniser l'expérience entre le digital et les points de vente physiques. Timecodes :00:00:00 : Introduction00:07:00 : Impact du Covid et relance de la gamme femme00:12:45 : Adaptations produit et stratégie tarifaire en période d'inflation00:18:30 : Migration vers Shopify et refonte de la marque00:24:50 : Omnicanalité et nouvelles stratégies retail00:42:00 : Gouvernance, équipe et stratégie de croissance
Market Proof Marketing · MPM_Episode_386Kevin, Jackie, and Beth explore why panic marketing leads to bad decisions—and why AI, chatbots, and SEO are still misunderstood tools, not magical solutions. They unpack the overreaction to AI “replacing” Google, the importance of strategic authority in marketing, and the hard truth that too much content is just as bad as too little. Plus: how builders can actually compete with resale, avoid misleading optimism, and why YouTube is still often the most underused, but valuable tool in your toolkit.Story Time:Beth makes a call for marketers to reclaim authority—and stop letting others clutter the top of the funnel.Jackie recounts the “ChatGPT is replacing Google” debate—and why data still tells a different story. Inspiration and burnout: Why looking outside the industry isn't helpful without true internal context.Kevin reflects on building your message for marketers who've been in the seat for 12 months or less, and how leadership often unintentionally derails them.SPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 50% Sold Out! Grab Your Tickets TodayIn The News: 2025 SEM-PPC Benchmarks by Sarah Simmerman Top Chatbots Are Giving Horrible Financial AdviceSee How Your State Ranks on the New Realtor.com Report CardWhy the Housing Market is Actually Much Healthier in 2025Things We Love - Things We Hate:Jackie: LOVES YouTube (University) for solving everyday problems—one backyard faucet at a time.Beth: Hates eye dilation after a doctor visit; loves ambient bird sounds as background for builder content.Kevin: Loves a builder video that highlights running errands on a typical Saturday in a particular community.Like and subscribe on your favorite platform! The post Ep 386: The SEO Lie You Didn't Know You Bought appeared first on Online Sales and Marketing for Home Builders - DYC.
More of the craziest reviews on the internet! We find out about a city's last Red Lobster, and the amount of hair that they're providing with each order. A concert venue that has more poop than seats, and an option to buy an incredible amount of french fries. A very personal item that is supposed to be a "party game", but is more like a way to ruin a party & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dans cet épisode, Laurent Kretz reçoit Nicolas Rebet, fondateur de Retailoscope, cabinet de conseil et média spécialisé dans l'innovation retail pour les maisons de luxe, mode et beauté.Deux ans après un premier échange, Nicolas revient dans Le Panier pour dresser un état des lieux des mutations du retail haut de gamme. Il partage avec nous les signaux faibles à suivre de près : intelligence artificielle, storytelling sensoriel, transformation du rôle du vendeur, clienteling par WhatsApp, retail design multilocal…
Market Proof Marketing · Ep 385 - Content Still King - Now With Receipts In this episode, Kevin, Beth, and Julie tackle the power of foundational marketing—reminding us that great content isn't a trend, it's the baseline. They unpack why “just run more ads” is a dangerous trap, how AI is becoming a real-world assistant (but also maybe your nosy coworker), and what Disney, Chick-fil-A, and Hamilton all teach us about brand experience. Plus, why resale is back, price reductions aren't a failure, and cookies might be eternal after all.Story Time (1:15):Julie shares how simply improving website content transformed lead quality and campaign results.Beth reminds us that content needs intentionality—posting for followers ≠ posting for buyers.Beth “confesses” to inviting Kevin to a strategy call—and how collaboration shifted a builder's mindset.Kevin reflects on staying calm in market chaos and helping new marketers zoom out from ad metrics to real business impact. AI to the rescue: Kevin uses "deep research" AI to fix his fridge (and skips paying an overpriced repair bill).SPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 50% Sold Out! Grab Your Tickets TodayIn The News: Opt-In To OpenAI's Memory Feature? 5 Crucial Things To KnowHow Tariffs Will Impact Digital Ad Spend (in surprising ways!)Google Will Keep Cookies and Backtrack on its Opt-Out PlansNew Data: Google's AI Overviews are Hurting (Some) Click-through RatesThings We Love - Things We Hate:Beth: Loved Disney's flawless experience (and its marketing mastery); felt the pain of Universal's less-than-magical contrast.Julie: Finally saw Hamilton live—loved it even more than expected, especially with her fully-costumed son Kevin: Loves carbs in Italy, hates the chaos of driving through medieval towns (and possibly racking up €500 in traffic violations).BONUS - link to the Chik-fil-a article Kevin referencedLike and subscribe on your favorite platform! The post Ep 385: Content Is Still King - But Now With Receipts appeared first on Online Sales and Marketing for Home Builders - DYC.
Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat! In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective. Listen in as we cover: Powerful strategies that have made the biggest impact for their growth. How email marketing (especially with Klaviyo) can drive significant, consistent revenue. Real-life examples of what's possible when you get clear, strategic support. The transformative power of community and coaching. If you've been curious about what it takes to scale profitably, without burnout, this honest, open, and action-packed conversation is exactly what you need. Tune in now to hear directly from ambitious founders just like you who are turning their big business dreams into reality. Connect with our experts and panel guests here: Lisa Davey from Wild Mustard Louise from Baby Luno Gemma from Confetti Kidz Allyson from Sweet June Enjoy! Jodie
Kicking Off with the Lyon Life: Mike Lyon is deep into basketball dad life, supporting his son Nate on the Puma Pro 16 circuit—beating Nike teams and getting college looks. Jen's hoping to see Nate at Old Dominion someday!Upcoming Events & Opportunities• Online Sales Academy – Kicks off May 20th with three half-days + eight weeks of on-demand training. Not everyone graduates—but if you do, you earn official certification!• Online Sales & Marketing Summit – Back in Chicago this year with an epic speaker lineup: o Rhonda Conger o Steve Shoemaker o Ryan Taft o Brian Boero …and more DYC pros!Pro Tip from Mike: If you want to attend, ask your boss. Plead your case. Or invest in yourself.Welcome to the newest DYC superstars:• Melissa Fort – 20 years in new home sales, former TriPointe Homes.• Molly Adams – OSC and HubSpot wizard, full of real-world experience and energy. * Tito (Top Industry Talent OSC) Shoutout Main Topic: When Leads Are Down, Here's What to Do• Always start with fresh lead follow-up and appointment details.• Then tackle prospecting: older leads are converting more than new ones! o Q4 saw up to 24% of appointments from aged leads. o Dedicate 2+ hours a day to prospecting. o Expect 40–60 calls per appointment in today's market."You want us to stop talking about prospecting? Start prospecting." – Mike Lyon Skills CheckPick one area (prospecting, content, CRM, AI, etc.) and commit to growing it.Talk to leadership about how you'll lean in.Bonus: Subscribe, rate, and review the podcast! Thanks for tuning in!Questions? Email: show@doyouconvert.comMore at doyouconvert.com
More of the craziest reviews on the internet! We find out about a water park that people say specializes in bloody injuries. An apartment complex with bugs, hiding in your cabinets, and perverts, hiding in the bushes. A very personal item that seems like oit would have a very niche audience & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dans cet épisode du Panier, Laurent Kretz reçoit Nicolas Thebaud, Responsable Marque, Communication et Commerce digital chez Lemahieu, une maison centenaire du textile, labellisée Entreprise du Patrimoine Vivant.Historiquement, Lemahieu est un sous-traitant pour d'autres marques (1083, Le Slip Français, Jules…).En 2018, l'entreprise entame un virage ambitieux : devenir une marque propre en e-commerce. Le tout en maintenant son exigence industrielle et en préservant son ancrage local.
Market Proof Marketing · Ep 384: DYC Education Deep Dive – Special Takeover Edition Special Takeover: Mike Lyon & the team discuss all of the DYC educational experiences. With Kevin Oakley away in Italy, Mike Lyon leads a lively and insightful discussion with the DYC team about their robust lineup of educational offerings for home builder sales and marketing professionals. Expect laughs, passionate pitches, and a whole lot of insider knowledge.
In today's episode of Community Kristina is joined by social media strategist and Manychat automation expert, Madi Beumee. Madi has been behind the scenes of some of the biggest online business growth stories, using ManyChat to turn followers into engaged community members and paying clients.In this episode Madi shares the biggest mistakes businesses make when trying to convert followers into customers, why your audience isn't buying from you (and what to do about it), and how to build hype before launching a new product or offer.Manychat can collect leads, engage your audience, and make sales, are you missing out on this powerful tool?Tune in to learn how to make social media automations work for you!Connect with Madi:InstagramPersonal InstagramTikTokThe Content LabGrab Madi's Free ManyChat GuideMentioned in this Episode:Trial Reels EpisodeUrban Baker00:00 - Intro03:00 - Nurturing Followers Into Sales21:20 - What Is Manychat23:40 - Who Should Use Manychat?29:19 - Should You Boost Manychats?32:00 - Avoiding Being Spammy with Manychat36:45 - Connect with MadiSend me a text!Scale Faster with The Growth HackGrowth marketing tips & tech insights from those who've done it.Listen on: Apple Podcasts SpotifyFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
The Scaling Lounge: Business Strategy • Operations • Team
This episode is a real-time debrief of a launch that turned out nothing like I expected. I'm unpacking what I thought would be a low-lift, high-reward move and why I had to make a major, unexpected decision mid-way through.Whether you're in the middle of a launch, gearing up for one, or you're starting to side-eye the whole launch model altogether, this convo is for you. I'm sharing the behind-the-scenes of what shifted for me in real time — and what I think might be shifting across the industry too.What's inside this episode:The unusual decision I made mid-way through (and what made me trust my gut)What had me triple-checking my links, my copy, and my own sanityThe behind-the-scenes numbers that made me stop in my tracksA surprising stat that's never bothered me... until nowMy theory on what's really going on in the digital sales space right nowWhy I don't think we can keep treating launch revenue as the whole sundaeResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️
More of the craziest reviews on the internet! We find out all about a formerly grand hotel, that may have turned into meth den, where people watch you sleep. A Canadian mall with a heavy emphasis on Chinese meat stores & customers who get slapped by employees. A gay bar that seems to prefer certain kinds of customers & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Pour ce nouvel épisode enregistré en public au 7bis à Toulouse, Laurent Kretz reçoit deux invités : Julien Boué, cofondateur de Brico Privé, et Clément Thibault, ex-DG de Le Petit Ballon, puis de Brico Privé et aujourd'hui Operating Partner & investisseur.Un épisode sur l'hypercroissance, les modèles économiques hybrides, les enjeux de la marketplace, le pilotage du BFR et la gestion de l'offre.
Market Proof Marketing · Ep 383 -You're Not as Ready as You ThinkKevin and Jackie reveal why real preparation means more than feeling ready—it means verifying your tools, processes, and assumptions. They challenge builders to stop reacting to trends and instead double down on differentiation, deliberate marketing, and human connection. Plus: why AI-generated content might begin hurting your SEO, and what billiard balls can teach you about chaos and prediction.Story Time: Jackie jump-starts a stranger's car… and realizes her own “safety net” (a dead jumper box) was useless.Why checking your “mental trunk” matters: skills and tools degrade if you're not recharging them.Kevin dives into why you can't (and shouldn't) try to prepare for every emergency
Some of the craziest reviews on the internet! We check out a hot air ballooning company that may have you stuck in traffic, at the height of an SUV. A Wendy's in Buffalo that has tons of attitude, spiders & weird foot stuff. A very personal location that might leave you woozy, and thousands of dollars poorer. Cheap Walmart chicken nuggets that are mostly air & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Discover how shoppable video is transforming e-commerce as Eitan Koter reveals how brands can boost conversions, engage customers, and turn video content into a powerful sales engine—all with just a click! In this episode of Sharkpreneur, Seth Greene speaks with Eitan Koter, Co-founder and co-CEO of Vimmi and host of the Mastering E-Commerce Marketing Podcast. They discuss how shoppable video is revolutionizing e-commerce by enabling customers to engage, ask questions, and purchase directly within videos on platforms like YouTube, Instagram, Facebook, TikTok, and more. Eitan shares insights on how AI-driven analytics, live shopping, and authentic storytelling can drive 10x higher conversion rates, emphasizing that building community and fostering organic engagement are key to success in today's digital marketplace. Key Takeaways: → How the massive success of live shopping in China paved the way for global adoption. → How Vimmi seamlessly integrates video with checkout functionality across multiple channels. → Why live shopping events can see up to a 30% conversion rate. → Why video marketing thrives on genuine, unscripted content. → How content, community, and commerce are the foundation of building online business growth. Eitan Koter is the Co-founder and co-CEO of Vimmi, the video and social commerce platform. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan has become a recognized thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks on futuristic, immersive digital experiences and the convergence of media and commerce. As the host of the "Mastering eCommerce Marketing" podcast, Eitan engages with brands, retailers, industry leaders, and tech companies, drawing on his extensive experience to share actionable insights. Eitan has also been recognized as a Top Retail Expert (TRE) for 2025 by RETHINK Retail, underscoring his influence in the retail and e-commerce sectors. Connect With Eitan: Website Instagram X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
Dans cet épisode, Laurent Kretz reçoit Nicolas Haffner, fondateur de Chabiothé, une marque de thé bio qui s'est construite autour d'un modèle simple et efficace : une croissance organique, des produits faits maison, et une relation client directe, sans jamais avoir recours à la publicité payante ni aux levées de fonds.Chabiothé, c'est aujourd'hui 2 millions d'euros de chiffre d'affaires, 8 salariés, une gamme de 50 références de thés et plantes bio… et tout cela sans jamais avoir dépensé un centime en achat média.Les temps forts de l'épisode :00:00:00 : Introduction & genèse du projet Chabiothé.00:07:00 : Pourquoi choisir de vendre du thé en 200g et la stratégie du packaging.00:15:00 : Amazon comme catalyseur de croissance et non comme une cage dorée.00:24:00 : La philosophie Zéro Ads : dépendance ou liberté ?00:31:00 : Personnalisation, relation client et plaisir du produit : un modèle différent.00:43:00 : La distribution, la croissance choisie et leur positionnement dans l'univers D2C.
Market Proof Marketing · Ep 382 - Your First 3 Ideas Always SuckKevin, Julie, and Jackie unpack the difference between shortcut thinking and strategic depth in marketing—from the value of real buyer stories to asking better follow-up questions. They explore how transparency, timing, and self-awareness can shape stronger marketing strategies without leaning on fear or fluff. Plus: AI overload, advisory boards, and what happens when salespeople skip the long game.Story Time: Julie shares the best interview question she's heard—and how it changes team culture. Jackie's husband donates blood—and the group discusses how builders can build loyalty by closing the feedback loop. Kevin reflects on the difference between discovering problems vs. solving them once—and why advisory boards must be experiential, not just informational.SPECIAL ANNOUNCEMENTSUnlock Your Digital Marketing Potential: Master Proven Strategies With The Upgraded Market Proof Marketing Academy!Final Chance!Online Sales & Marketing Summit Tickets Now On Sale!In The News: Why "Just" is the Most Dangerous Word in Marketing and DesignDebt Data Rings AlarmsDo Homebuilders Waste Money on Marketing No One Trusts?Things We Love - Things We Hate:Julie hates that Meta keeps tweaking ad settings behind the scenes—expect an update from Sarah Simmerman soon.Like and subscribe on your favorite platform! The post Ep 382 - Your First 3 Ideas Always Suck appeared first on Online Sales and Marketing for Home Builders - DYC.
Some of the craziest reviews on the internet! We look at monument that won't even allow you to bring your horse ojn the elevator. A preschool that just may have betting lines on toddler fights. A rural restaurant that seems to offer some very strange meals. A very personal item that will have you looking like a sea captain, looking for pirates & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dans cet épisode du Panier, Laurent Kretz reçoit Laurène Altmayer, cofondatrice de Tikino, un projecteur immersif pour les enfants de 3 à 10 ans. Pensé comme une alternative apaisée aux écrans, Tikino associe un appareil physique et une bibliothèque numérique de contenus ludo-éducatifs.
Market Proof Marketing · Ep 381 - The Scooby-Doo MethodBeth, Jackie, and Julie uncover the value of process-driven problem-solving in marketing, from diagnosing odd data spikes to rethinking event strategy. They explore how tools like Loom, AI creator hubs, and collaborative data practices can transform communication and performance. Plus, honest talk about what Mercedes at The Masters can teach builders about intentional brand experiences.Story Time (02:06): Jackie's knee injury turns into a masterclass on data diagnosis and marketing analysis—hello, Market Proof Algorithm IRL.Julie shares a case of suspicious ad results that weren't what they seemed, and the importance of digging deeper.Beth compares marketing detective work to an episode of House (or Scooby-Doo), and how uncovering truth takes time.SPECIAL ANNOUNCEMENTSUnlock Your Digital Marketing Potential: Master Proven Strategies With The Upgraded Market Proof Marketing Academy!Over 50% of tickets have been sold! Class begins May 6th.Online Sales & Marketing Summit VIP Tickets Now On Sale!In The News (21:13): Meta's Instagram Announces New AI-Powered Tools, Creator Marketing SolutionsBad Data Bleeds Homebuilder Profits - Time to Stop The Loss(Referenced) Attribution is B.S. - 3 Part GuideThings We Love - Things We Hate (31:33):Jackie: Winning her Toastmasters speech competition—proof that exposure therapy works!Julie: Her 16-year-old's joy over his first car (older than he is).Beth: Watching her Marketing Leadership Collective cohort bond and pour into one another.Like and subscribe on your favorite platform! The post Ep 381 - The Scooby-Doo Method appeared first on Online Sales and Marketing for Home Builders - DYC.
One star reviews from all over the internet! We find out about Idaho's potato museum, and why some are mad that their 9 foot long potato isn't real. A roller rink where your children may be pushed around, insulted, called out for pooping their pants, and have hoodies stolen off their bodies. A very personal item that will have you practicing your stripper pole moves, while keeping 911 ready to call, in case of a broken neck & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dans cet épisode en partenariat avec Shopify, Laurent Kretz reçoit Alessia Aquino, Account Executive Retail chez Shopify. Ils abordent l'impact du commerce unifié et de Shopify POS sur la gestion des stocks, la personnalisation client et l'optimisation des ventes en magasin.L'exemple d'Asphalt montre comment unifier ses canaux de vente et simplifier l'expérience client grâce à un stock unique et une data centralisée.
Dans cet épisode spécial du Panier en partenariat avec Shopify, Laurent Kretz reçoit Pierre Asteix, Directeur des opérations de Weebot, pour un retour d'expérience terrain sur la mise en place de Shopify POS.Fondé dans une chambre d'étudiants il y a 10 ans, Weebot est devenu un acteur majeur de la mobilité électrique avec 15M€ de CA, 4 boutiques, 2 entrepôts et une logistique 100% internalisée. Passé de fichiers Excel à un système POS unifié, Weebot a connecté tout son catalogue, ses paiements, son CRM, sa logistique et ses outils de support client autour de Shopify.
Dans cet épisode en partenariat avec Shopify, Laurent Kretz reçoit Alessia Aquino, Senior Account Executive chez Shopify, pour explorer comment Weebot, spécialiste de la mobilité électrique, a optimisé son stock et son expérience client grâce à Shopify POS.Avec plusieurs points de vente et un fort volume de commandes en ligne, Weebot devait centraliser ses stocks et fluidifier ses opérations. Grâce à Shopify POS, la marque a su réduire de 50% le temps de passage en caisse, améliorer la satisfaction client et synchroniser ses ventes physiques et digitales.
Dans cet épisode en partenariat avec Shopify, Laurent Kretz reçoit Stéphanie Chancerelle, Merchant Success Manager chez Shopify, pour explorer les leviers d'optimisation post-commerce unifié.Après la mise en place d'un commerce unifié, de nombreuses opportunités s'offrent aux marchands pour maximiser leurs performances et enrichir l'expérience client. Cet épisode détaille les étapes essentielles : data capture, clienteling, expansion internationale et omnicanalité avancée.
Dans cet épisode du Panier en partenariat avec Shopify, Laurent Kretz reçoit Alessia Aquino, Senior Account Executive chez Shopify, pour analyser la transformation de Odaje (anciennement Monsieur Moustache).Avec plus de 15 boutiques et une forte présence en ligne, la marque a fait le choix de Shopify Plus et Shopify POS pour fluidifier la gestion de ses stocks, synchroniser ses données clients et optimiser son expérience retail.
Dans cet épisode en partenariat avec Shopify, Laurent Kretz reçoit Stéphanie Chancerelle, Merchant Success Manager chez Shopify, pour décrypter le rôle de Shopify POS dans le commerce unifié et la transition entre digital et physique.Shopify POS est bien plus qu'un simple terminal de paiement : il permet d'unifier la gestion des stocks, des clients et des ventes en ligne et en boutique. Avec des exemples concrets comme Asphalt, cet épisode met en lumière comment les marchands peuvent optimiser leur stratégie retail.
Dans cet épisode en partenariat avec Shopify, Laurent Kretz reçoit Stéphanie Chancerelle, Merchant Success Manager chez Shopify, pour décrypter le commerce unifié et ses enjeux pour les marchands.Le commerce unifié va au-delà de l'omnicanalité : il réunit en une seule plateforme vente physique et e-commerce, fluidifiant l'expérience client et optimisant la gestion des stocks et des commandes.
Market Proof Marketing · Ep 380 - Buyers Are Liars To ThemselvesIn this episode, Kevin, Beth, and Julie dive into the psychological journey of today's homebuyer—especially how they often say they're “just looking” while subconsciously preparing to buy. From a sister's “accidental” contract to the unexpected post-sale influence of a handyman, this one's all about perception, timing, and customer experience. They also unpack the return of escalation clauses (wait - WHAT?), digital marketing data myths, and the tangled web of AI over-promises—yes, we're looking at you, Siri.Story Time (01:00): Mike Lyon reflects on early OSC days, when managing leads felt like a side hustle.Kevin Oakley's family listens to old podcast episodes, roasting his past takes and how you can get more sales with fewer leads.Jackie shares a content strategy for competing with national builders.SPECIAL ANNOUNCEMENTSUnlock Your Digital Marketing Potential: Master Proven Strategies With The Upgraded Market Proof Marketing Academy!Tickets are now available! Class begins May 6th.Online Sales & Marketing Summit VIP Tickets Go On Sale April 4th. You're on the VIP list, right?In The News (16:45): What's Your CTR Telling You? A Guide to Understanding Click-Through RateApple Is Lying About Apple Intelligence7 Facts About Today's BuyersPerplexity's Biggest Ad Yet Pits Its AI Search Against "Poogle"Things We Love - Things We Hate (41:29):Beth: TwoPages CurtainsJulie: Jiu JitsuKevin: A fancy letter opener, and the guitar his kids got himLike and subscribe on your favorite platform! The post Ep 380 - Buyers Are Liars To Themselves appeared first on Online Sales and Marketing for Home Builders - DYC.
One star reviews from all over the internet! We hear all about a Texas scuba diving lake where no fish can survive. A world wonder that has people coming from all over the world, for a pilgrimage to be overcharged for souvenirs. A middle of nowhere motel where you can track the entire life cycle of the domestic bed bug & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Market Proof Marketing · Ep 379 - RocketFin or RedRocket?Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder incentives, AI readiness in homebuilding, and a new task manager blog written by DYC's very own, Samantha Kellenberger!Story Time (02:31): Mike Lyon reflects on early OSC days, when managing leads felt like a side hustle.Kevin Oakley's family listens to old podcast episodes, roasting his past takes and how you can get more sales with fewer leads.Jackie shares a content strategy for competing with national builders.SPECIAL ANNOUNCEMENTUnlock Your Digital Marketing Potential: Master Proven Strategies With The Upgraded Market Proof Marketing Academy!Tickets are now available! Class begins May 6th.In The News (24:15): Why "Just" is the Most Dangerous Word in Marketing and DesignRedfin Acquired By Rocket CompaniesAI Search Has Some Big ProblemsGoogle Announces "AI Mode" For Search Results That Only Shows You AI SlopForget Dream Homes - Here's What First Time Buyers Really Want in 2025Things We Love - Things We Hate (53:30):Jackie: Her son's birthday & the infamous "Bluey" cake fail.Mike: His love-hate relationship with AI for schoolwork.Kevin: Discovering that both he & his wife are obsessed with analogies.Like and subscribe on your favorite platform! The post Ep 379 - RocketFin or Red Rocket? appeared first on Online Sales and Marketing for Home Builders - DYC.
One star reviews from all over the internet! We check out a castle that uses a porta potty as their primary bathroom. A Goodwill location that simply doesn't seem to want your stuff. A Reno strip club that will make you rather go to the hospital, with a suspicious story, rather than tell your spouse how much money you spent & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford chats with Jimmy Feeman, co-founder of NoBaked, a cookie dough company. Jimmy shares his entrepreneurial journey, starting with his and his wife Megan's dissatisfaction with traditional jobs, leading them to sell cookie dough at farmers' markets. They discuss the nostalgic appeal of cookie dough, the challenges of running a business as a couple, and the importance of transparency and trust. Jimmy also recounts their pivot during the pandemic, including living in a converted school bus. The episode highlights resilience, adaptability, and the joy of pursuing one's passions.TAKEAWAYSEntrepreneurial journey and experiences of co-founding a cookie dough company.Nostalgia associated with cookie dough and its appeal to consumers.Challenges faced in the early years of starting a business.Dynamics of running a business as a couple and the importance of communication.The significance of trust and transparency in personal and business relationships.Evolution of brand identity and understanding customer preferences.The importance of craftsmanship and hands-on work in entrepreneurship.Strategies for scaling a consumer brand while maintaining authenticity.The balance between indulgence and health-consciousness in food choices.Lessons learned from the entrepreneurial journey, including resilience and adaptability. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
The craziest & funniest one star reviews on the internet! We look at some people who aren't quite impressed with The Great Wall of China & have some suggestions for improvement. A delicious pizza place, that has an owner who loves to respond to reviews. A party store that may not be able to float your balloons. A very personal item that seems to be a sort of personal tentacle & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More of the strangest one star reviews on the internet! We check out a barbershop, where no one can seem to figure out what language to speak, but leaves people with an universal emotion, anger. An NYC photo op, that will have you fighting for position, just to get a picture of balls. A very personal item that just seems to makes more laundry. A terrible store brand frozen pizza & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Another week of wild reviews! We look at a board game, meant for lovers, but seems more like it's meant for people who don't really like each other. An airport steakhouse, where the bartender may actual ask if you're stupid, for wanting food. A public park that seems to be more bathroom, than park, but has more discarded syringes than you could possibly want & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.