Podcasts about online sales

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, host Kevin Oakley is joined by guest Kim Sandoval, Director of Corporate Marketing for Classic Homes. Together they discuss Kim's nonlinear career path in homebuilder marketing, revealing salient reminders not to box in yourself, your career, or your company's growth with narrow thinking. As Kevin and Kim share the gift of retrospect clarity, both of their histories serve as needed reminders that every great success story has periods of expansion and contraction - on multiple levels. Reminder: You + Kim + Chicago = Even More Influential Leadership LessonsListeners attending the 2025 Online Sales and Marketing Summit in Chicago in just two short weeks will have the chance to hear from Kim and other leaders live in Beth Russell's panel session, Everything the Light Touches is Yours: Real World Influence from Marketing Leaders. You won't want to miss this chance to hear Kim and her powerhouse peers dive deeper into real wins and lessons learned.Key TopicsGrowth is Not Linear - How Kim pivoted from agency-side builder experience, to consulting for builders, before finally going all-in on one culture that captured her heartStay the Course - The crucial advice she has for everyone doubting this market right now, pulled straight from her time striking out on her own to serve builders during the 2008 recessionFind Your Fit - Ideas and encouragement on where to find your perfect fit, even if it lands you in an unexpected seat or an entirely different part of the business The post Ep 404: Don't Become the Box appeared first on Online Sales and Marketing for Home Builders - DYC.

Meenu Seda from IMGadgets joins us on the podcast to talk about her experience selling Temu. She explains how products are sent to Temu customers, what the commission fees are on Temu, and how their sales compare against Amazon.    Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today!   In today's episode, we have a special guest who does things a little different compared to the rest of us.    Meenu Seda is the CEO of IMGadgets, and sells on Temu as an additional revenue stream alongside Amazon. She's here today to talk about Temu and how different it is compared to Amazon, particularly in regards to their commission fees, their pricing system, and their delivery system.    If you're a seller looking to expand your audience, this episode is just for you!    Timestamps 00:00 - Introduction to Temu and E-commerce Opportunities 02:54 - The Journey of a Canadian Seller on Temu 05:57 - Understanding the Product Landscape and Market Dynamics 09:00 - Sales Performance and Comparison to Other Channels 11:47 - Marketing Strategies and Advertising Tools on Temu 14:54 - Pricing Models and Commission Structure 17:57 - Creating High-Converting Listings on Temu 21:04 - How Reviews Work on Temu 24:00 - Returns and Customer Service on Temu 26:55 - Final Thoughts and Tips for Success on Temu   Meenu, thanks for coming on the podcast! We really appreciate your candor and informing us (and the audience) about what its like to be selling on Temu.    As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.   Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

Watch on YouTube here: https://youtu.be/j4eaNgNz3yw?si=7is17YCNNiMMx2Mw If you've created a guide, checklist, or mini-course—but you're not promoting it because you're thinking “Who am I to sell this?”—you're not alone. The real blocker usually isn't your product; it's confidence and not knowing what to say or where to say it. In this post, I'll show you two quick AI prompts that flip that script and give you the exact words and plan to promote—plus how to publish a ready-to-buy sales page with MiloTree's Free Plan in minutes (no website needed). Show Notes: MiloTree Confidence and Promotion AI Prompt Pack (Free Download) Digital Product Ladder AI Prompt (Free Download) 6 Purchasing Triggers Test Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Real Problem: “Who am I to sell this?” Most creators stall after hitting “publish” because they're afraid to promote. The result? Crickets—not because the product is bad, but because no one heard about it enough times to buy. The fix is a mindset + messaging shift you can trigger with AI in under a minute. The 60-Second Fix: Copy/Paste These 2 Prompts Prompt #1 — Confidence & Language Paste this into your AI tool: Act as my business coach and mindset mentor. I've created a digital product about [TOPIC] but I feel nervous promoting it. Remind me why my experience has value, explain how selling helps people, write me a confident script for talking about my product, and give me 5 places to share it today. Be encouraging but honest. This gives you: a quick reframe, a confidence boost, and a short script you can actually use in DMs, posts, and conversations. Prompt #2 — Distribution Plan (What to Post & Where) I'm ready to promote with confidence. Give me 10 places to share my product today with exact words for each platform (helpful, not salesy). Include social media, email ideas, and networking conversation starters. Also give me a simple 7-day promotion schedule. This turns “random posting” into a repeatable weekly cadence that compounds—how you go from your first $100 to your first $1,000. Make Buying Frictionless: Use MiloTree (Free Plan) Confidence is great—but people still need a place to buy. Here's the fast path with MiloTree: Set up your product in MiloTree → choose Digital Download. Name, price, and upload your PDF or file (e.g., “Time Management for Busy Moms” at $27). Click Create Sales Page → MiloTree's AI writes your sales copy for you. Get one shareable link you can paste everywhere (social, email, DMs). Payments go to you via Stripe; MiloTree auto-delivers the file to customers. Why creators love this workflow No website or tech stack required AI-written sales page (goodbye blank page) Auto-delivery + instant payments Share one link everywhere and focus on consistent promotion

Tune in to the PBA alumni who prove to you that you CAN grow your online sales even if you are working part time, full time, stay at home mom, wife, are brand new to business, have been in business for a while, and more.These are real small business owners that joined PBA at all different levels of business and with different levels of responsibilities in life… and they've used Product Biz Academy to grow their business even further, no matter what stage they were at or what responsibilities they are obligated to outside of their business. It's one of the clearest demonstrations of what this program is actually built to do.It's not about needing to work for your business full time or needing to be at a certain “stage” before you join.It's about clarity, leverage, and strategies that WORK to support a way of doing business that is simpler AND more successful.Here's who you'll meet today:Kimberly, owner of @fitmamafoods who hit her first 5-figure online sales month within WEEKS of enrolling in PBA... while being a busy homeschool mom to twins who compete in elite-level sportsNancy, owner of @brighterdaypigments who joined PBA and got her products into ANTHROPOLOGIE!Kimberly, owner of @kbella_crafts who DOUBLED her online sales within the first 30 days of joining PBAwhile being a busy momChelsea, owner of @familyscreationsllc who secured a retail partnership that's bringing in $4000 per MONTH after joining PBA... while being a mom and being new to business in a very niche product categoryCatalina, owner of @heliconiaboutique who got her products into 10 stores and became reinvigorated with her business again after joining PBA... while being in a very saturated market Join this  conversation with people who once stood where you are now, wondering if this could really work for them.Spoiler alert... It does.Join these incredible small business owners inside Product Biz Academy before doors close this Thursday at midnight PT: www.monicalittlecoaching.com/promo

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Julie Jarnagin joins Beth Russell and Jackie Lipinski to discuss diagnosing hidden community issues, aligning the whole team around intent, and how to nail messaging and positioning in a shifting market. From long-form articles around behavior data to hot takes on who actually uses Bing, this one is sure to have you thinking about familiar topics in new ways. Story TimeJackie - The problems that are hidden, but obvious once you see themJulie - Sometimes the most inspiring thing you can do is ten minutes of nothingBeth - Ground your playbook in intent, then coordinate the plays from thereIn the NewsNew Homes are Now Nearly 20k Cheaper Than Existing HomesThe Behavioral Data You Need to Improve Your User's Search JourneyAngry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling  The post Ep 403: Too Young for Bing? appeared first on Online Sales and Marketing for Home Builders - DYC.

Season 4 Episode 16 - Things to look out for when purchasing cattle from online sales! Deep dive into Benes Cattle Company September 24th, SC Online steer  and heifer sale.

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to mastering marketing funnels. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.There are two types of funnels in Marketing Land designed to help you close clients fast AF... and no, one of them is not a Funnel Cake. We're breaking down the funnel basics so you can start calling in those Unicorn clients. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will help you funnel more and better clients into your business right from your personal page

Laurent Kretz reçoit Léa Moraly, Directrice e-commerce de Soeur, une marque de prêt-à-porter, et Charles Binet, Directeur Produit & Design chez Depict AI, outil avancé et visuel de e-merchandising, partenaire de cet épisode. Comment passer d'un e-commerce “manuel” à un e-merchandising intelligent, visuel et automatisé grâce à l'IA ? Léa partage les coulisses de la transformation digitale de Soeur : refonte continue du site, optimisation de la page produit, gestion pointue de l'image de marque et accélération à l'international. Avec Charles, ils dévoilent comment Depict AI a permis à Soeur d'augmenter la flexibilité sur Shopify et d'analyser la performance produit en temps réel.00:00:00 : Introduction00:06:17 : Expansion retail et internationalisation de Soeur00:09:34 : L'outil Depict, gain de temps et flexibilité pour les équipes00:18:30 : Intégration Depict sur un site Shopify custom00:26:13 : L'apport de l'IA dans Depict, score produit et merchandising00:36:17 : International, challenges techniques et organisation du stock00:44:33 : Gestion unifiée du stock, projet OMS et Ship-from-Store00:49:35 : La culture photo chez Soeur, l'importance des assets visuels00:55:48 : GPT Search, plateforme de recherche IA pour e-commerceEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In this episode, Tom and Peter answer some of your questions. Firstly they discuss online selling strategies, followed by doing your own framing and finally, the qualities needed to become a professional Artist.If you have a question you'd like to put to us and would be happy for us to answer it here on the podcast please send it to us via our website here or alternatively you can send it to us via Instagram.This Podcast is sponsored by Rosemary & Co Brushes, Jackson's Art Supplies and Search Press publishers.For more information about our sponsors, please visit:Rosemary & Co Brushes: www.rosemaryandco.comJackson's Art supplies: www.jacksonsart.comSearch Press publishers: www.searchpress.comTom's website: tomshepherdart.comPeter's website: peterkeegan.comPodcast website: www.askanartistpodcast.com

Laurent Kretz reçoit Philippe de Chanville, fondateur de ManoMano, leader européen du bricolage et jardinage en ligne.Ils reviennent sur la dimension européenne de l'entreprise. Philippe partage sa vision d'une marketplace agile et humaine, fondée sur la culture d'entreprise et l'impact opérationnel de l'IA sur les métiers du conseil.Dans cet épisode : 00:01:34 – Introduction00:06:30 – Genèse et premier modèle place de marché00:12:21 – Evolution du comportement client00:18:00 – Engagement sur la circularité et reconditionnement00:23:56 – L'importance stratégique de la data et ses équipes00:29:05 – Algorithmes de recommandation et gestion des catalogues produits00:34:52 – Virage B2B : changements profonds en offre et services00:41:07 – Impact de l'IA sur le conseil client et expérience utilisateur00:47:46 – Approche multi-pays et dimension européenne du business00:56:11 – Culture d'entreprise et valeurs au cœur de la croissanceEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Kevin Oakley joins Jackie Lipinski and Beth Russell in the studio to reflect on the fine lines between lying and storytelling in marketing, the attribution lies you must know (so you can avoid them), and how creatives in our industry are inspiring the DYC marketing team.Listen closely - this short episode packs in some big questions and even bigger topics in today's ai-driven digital marketing landscape.Story TimeBeth - finding secondhand joy in watching others do creative workJackie - building your own breadcrumbs if you're doing something BIGKevin - the inherent conflict between truth and storytelling at the heart of being a marketerIn the NewsGEO x local SEO: What it means for the future of discovery The post Ep 402: A Modern Mirage appeared first on Online Sales and Marketing for Home Builders - DYC.

What if you could sell out an offer without even telling people what it is? Sounds impossible, right? In this episode of The Visibility Impact Show, I'm pulling back the curtain on one of my favorite strategies: secret offers.Here's what we'll cover:Why secret offers work (hint: it's not hype, it's trust).How to sell a secret offer with confidence, fun, and no-brainer pricing.The story of my very first secret offer 3 ½ years ago, 24 spots sold in less than 24 hours.Why visibility and brand trust are the real currencies that make this strategy possible.How you can use secret offers as a “temperature check” of your audience's trust.Secret offers aren't for everyone... but if you've built visibility and trust with your audience, they can be a powerful (and fun) sales tool. And if you haven't yet? This episode will show you exactly what to focus on next.✨ Ready to build the visibility, authority, and trust that makes strategies like this possible? That's exactly what we do inside OMNI https://omniqueens.com/Find out more about the Secret Offer here https://thevisibleceo.com/septofferOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

What if you could sell out an offer without even telling people what it is? Sounds impossible, right? In this episode of The Visibility Impact Show, I'm pulling back the curtain on one of my favorite strategies: secret offers.Here's what we'll cover:Why secret offers work (hint: it's not hype, it's trust).How to sell a secret offer with confidence, fun, and no-brainer pricing.The story of my very first secret offer 3 ½ years ago, 24 spots sold in less than 24 hours.Why visibility and brand trust are the real currencies that make this strategy possible.How you can use secret offers as a “temperature check” of your audience's trust.Secret offers aren't for everyone... but if you've built visibility and trust with your audience, they can be a powerful (and fun) sales tool. And if you haven't yet? This episode will show you exactly what to focus on next.✨ Ready to build the visibility, authority, and trust that makes strategies like this possible? That's exactly what we do inside OMNI https://omniqueens.com/Find out more about the Secret Offer here https://thevisibleceo.com/septofferOMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Laurent Kretz reçoit Charles Guirriec, fondateur de Poiscaille, la version marine du panier de légumes. Depuis 2015, Poiscaille livre des milliers de foyers chaque semaine avec des poissons et coquillages durables, frais et en direct des pêcheurs français.Charles raconte les débuts au cul du camion et le défi logistique de livrer 1900 points relais. Il revient sur le rôle clé des relations presse et le plan de sauvetage qui lui a permis de passer de 19 000 à 27 000 abonnés en seulement trois mois.Dans cet épisode : 00:00:00 – Introduction00:06:00 – Des débuts artisanaux et la première version du site00:14:00 – Construire une supply chain de produits frais00:20:00 – Logistique et points relais : comment ça marche ?00:30:00 – Organisation avec les pêcheurs partenaires00:40:00 – Evolution de l'offre et du panier00:54:00 – Croissance, plan de sauvetage et résilience01:01:00 – Relations presse et acquisition organique01:08:00 – Vision de l'avenir de PoiscailleEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts:  In this episode, Julie Jarnagin and Jackie Lipinski reflect on all things end-of-year mindset, creative messaging, and the joys of not getting eaten by bears. As Jackie and Julie summited the heights of Mt. Rainier with camping gear in tow, marketing inspiration found them where they least expected it. Today, they're bringing all the fresh insights back to the MPM studio to share with listeners so you can get ahead of your own end-of-year mountains to move.Special AnnouncementsThe Online Sales and Marketing Summit is close to full for 2025. If you haven't gotten your ticket yet, save your seat (and hotel room!) before they're sold out.Zoom OutIf weekly dips are spooking you, step back.Step back, but fall forward: the holidays are coming.Take a HikeGet away from the desk - inspiration is waiting in new placesLove your limits - limitations can produce the best creative workIn the NewsHome Purchases Are Getting Canceled at a Record RateMove-Now Buyers Are Still Driving Sales. Are You Ready? The post Ep 401: Zoom Out and Take a Hike appeared first on Online Sales and Marketing for Home Builders - DYC.

#302. Going once, going twice, SOLD (for free) to whoever will come get it. Unless they can't. And no, I can't hold on to it for 2 days. You all know the drill. We get into a bit of online sales etiquette with more questions than answers. Also, a minivan with a missing door looks weird. And a good speakeasy might no longer be necessary, but it's still a cool experience. After the break, Kendall tries to offend most guys who aren't in their nineties and we share a bit about what we are streaming while Dillon gets into some gaming! This episode came off the hip, and we hope you enjoy it! We enjoyed hanging out. Until next time, be kind to each other. FTM Merch! - https://www.teepublic.com/user/fromthemiddleLinkTree - https://linktr.ee/fromthemidpodVOICE MAIL! Comment, ask a question, suggest topics - (614) 383-8412Artius Man - https://artiusman.com use discount code "themiddle"

What makes shoes a powerful addition to your boutique? Today, I'm joined by Michael Strauss of MIA Shoes, who shares how the family-owned brand evolved into a comfort-driven, fashion-forward line. Michael reveals how MIA's signature cushioned footbed and iconic white-bottom sandals reshaped the brand, why trust and merchandising are key to selling footwear, and what trends are set to define Fall and Spring 2026. Resources:  MIA Shoes: Website | Instagram  Michael Strauss:  LinkedIn | Instagram Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this episode of Online People Talking, Jen Barkan hosts DYC rockstar, Kevin Oakley, on his first-ever OPT appearance. Listen in to find out how many hours Kevin puts in daily to stay on top of his game, how he sees Marketing and Online Sales finding alignment in this market, and whether or not Kevin wants to see golden retriever puppies present at this year's Online Sales and Marketing Summit. Housekeeping Jen is getting excited for the Online Sales & Marketing Summit Oct 2-3 in Chicago. Don't miss the special contest to win a free ticket. Listen to both MPM or OPT, leave a review, and send a screenshot to rachel@doyouconvert.com before Aug 29th to enter; the winner will be announced September 2nd. TITO Shoutout Colleen Sagan at McGuinn Homes - Colleen is crushing it with her phone skills. Keep up the great work!In This EpisodeHow many hours it takes to get to the top vs. how many hours it takes to stay thereWhy down-funnel efficiencies are the only ways to win the market and the moment It takes an “insanely (what) kind of follow up” to turn leads into sales right now?Kevin's unfiltered take on chatbotsSkills CheckMeet with your marketer - have a mini-agenda plannedRevisit follow up messaging and explore unresponsive leadsSchedule meetings for once a month, more if you have new communities comingOutline for your marketer what objections you're willing to have sent your way

Dans cet épisode, Laurent Kretz reçoit Thomas Gounot, cofondateur de Campsider pour explorer les coulisses de la première marketplace d'équipements de sport outdoor d'occasion. Ils reviennent sur l'apprentissage du modèle, la structuration autour de la supply et la bascule du C2C vers le B2C. Thomas aborde également les sujets de la croissance européenne et l'automatisation grâce à l'IA pour enrichir les fiches produits, le tout avec une seule obsession : la rentabilité.Chapitres00:00:00 – Introduction et genèse de Campsider00:07:00 – Le marché de la seconde main outdoor et les verticales clés00:14:00 – Passage du C2C au B2C : arbitrages et marges00:21:00 – Gestion et sélection de la supply, catalogue intelligent00:28:00 – Focus produit : IA, ranking, modération et conversion00:35:00 – Optimisation du stock, partenaires et data00:42:00 – Pricing dynamique, négociation et modules de vente00:49:00 – CRO, outils, assurance et accessoires00:56:00 – Internationalisation, ambitions et équilibre croissance/rentabilité01:03:00 – Conseils clés et perspectivesEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this milestone 400th episode of Market Proof Marketing, Kevin Oakley, Julie Jarnagin, and Beth Russell share some provocative takes on what happens when marketing and sales stop collaborating and start competing for credit. When marketing and sales become a marriage on the rocks, someone has to take the first step toward resolution. Learn what every great therapist knows not to do when this happens. From illuminating marriage metaphors to lessons from masterminding pop stars (pssst - we hear there may be a TS12 listening party in Julie's room at Summit?), the crew delves deep into all the ways rethinking your cross-departmental steps can streamline your success.Special AnnouncementsThe Online Sales & Marketing Summit registration is closing soon - if it doesn't sell out first! Late-comers, consider this the official last call to secure your ticket. Story TimeBeth - Digging deep on internal attribution to give marketing, online sales, and onsite sales each the credit they're dueJulie - Taking common ideas, but executing on them uncommonly well, is what really moves the needleKevin - Building a waterfall of urgency through marketing and sales collaboration In The NewsInstagram Adds TikTok Style Repost Feature for ReelsMarket Survey: It's a Whole New Housing MarketHomebuyer Outlook from Zonda The post Ep 400: Songwriters, Work with Your Singers appeared first on Online Sales and Marketing for Home Builders - DYC.

Ever wondered what separates wildly successful Amazon brands from those barely breaking even? Noah Wickman, VP of Sales and Marketing at My Amazon Guy, pulls back the curtain on the strategies driving $1.2 billion in annual revenue across 400+ brands.Noah's journey from eBay reseller to e-commerce leader offers a fascinating backdrop to his practical insights. While many sellers feel discouraged by Amazon's increasing fees and competition, Noah brings a refreshingly optimistic perspective: "There are millionaires made on Amazon every single day." The difference? A willingness to invest in testing new approaches rather than operating from fear.The conversation dives deep into advertising strategy, revealing that My Amazon Guy allocates approximately 89% of ad spend to Sponsored Products across their client base—challenging conventional wisdom about ad distribution. Noah also shares a startling finding: about 20% of most sellers' ad budgets are completely wasted, with zero sales resulting from those expenditures. His practical advice for auditing campaigns and identifying these inefficiencies could save listeners thousands.Perhaps most valuable is Noah's framework for sustainable growth. He outlines the four unchanging pillars of Amazon success: catalog management, design, PPC, and SEO—with the latter being the consistent needle-mover for 90% of brands. "The more keywords you have, the more search volume you get. It's essentially just widening that funnel," he explains. Even brands doing $23+ million annually continue to optimize SEO monthly.For those struggling with profitability, Noah offers an unexpected suggestion: test price increases. "You can usually raise prices about 15-20% before your conversion really takes a hit," he notes, provided your listing already ranks well. This single insight could transform margins for many sellers.Ready to accelerate your Amazon business with strategies from someone who's seen what works across hundreds of brands? This episode delivers actionable tactics you can implement immediately. Subscribe now and join us as we continue to unlock the secrets of e-commerce success!How to connect with Noah:Website: https://www.myamazonguy.comFacebook: https://www.facebook.com/myamazonguyLinkedIn: https://www.linkedin.com/company/my-amazon-guy/Instagram: https://www.instagram.com/stevenpopemag/Twitter: https://x.com/myamazonguyYouTube: https://www.youtube.com/myamazonguyReady to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic. Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions. He explains what makes A/B testing tools easy to use, why timing matters, and how personalization connects with testing to drive real growth.Topics discussed in this episode:  Why chasing more traffic can hurt conversions. How understanding customer journeys improves sales. What funnel mapping reveals about hidden leaks. Why hypothesis-driven testing beats guessing. How failed experiments create valuable learnings. What makes A/B testing tools simple and effective. Why timing tests year-round uncovers better insights. How personalization and experimentation connect. What successful brands learn from losing tests. Why smooth onboarding helps brands scale faster. Links & Resources Website: https://www.personizely.net/Shopify App Store: https://apps.shopify.com/personizelyLinkedIn: https://www.linkedin.com/in/sergiucazac/X/Twitter: https://x.com/sergiukazakGet access to more free resources by visiting the show notes athttps://tinyurl.com/n44teswaSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

L'épisode que vous allez écouter est une rediffusion d'un épisode initialement sorti le 29 novembre 2024. “La marketplace permet d'aller chercher des marques qui ne pourraient pas travailler avec nous autrement parce qu'elles maîtrisent le contact avec le client, le pricing et l'univers de leur fiche produit”. Laurent Kretz reçoit Gary Anssens, fondateur et ex-CEO d'AllTricks, la maison des marques au service du sport et de la mobilité. Lancée en 2008, l'entreprise a connu une énorme croissance, notamment en rachetant d'autres acteurs de son écosystème et en lançant sa propre marketplace. Gary nous explique également l'intégration de Decathlon à ses opérations, après une entrée au capital en 2019 et une reprise totale depuis 2024. Ensemble, ils parlent également omnicanal (avec l'ouverture de 9 boutiques, retail media et équilibre pro/perso.Dans ce nouvel épisode du Panier, vous trouverez des clés pour :00:00:00 - Intro00:04:55 - Découvrir le business digital dans un lit d'hôpital ;00:13:25 - Se lancer en misant sur des petites marques qui veulent grandir avec toi ;00:28:30 - Faire de la croissance externe en achetant le leader du C2C dans son secteur ; 00:46:50 - Proposer des services de logistique pour attirer les marques sur son catalogue ; 00:59:00 - S'assoir sur des opportunités business pour préserver son univers et sa spécificité ; 01:04:50 - Faire du retail media pour capter de la data et aiguiller ses opérations ; 01:19:10 - Ouvrir des boutiques là où sa marque est forte en ligne pour renforcer l'e-commerce et apporter plus de services ; 01:28:15 - Quitter le poste de CEO pour retrouver un équilibre pro/perso et se concentrer sur l'opérationnel. Pour en savoir plus sur les références abordées dans l'épisode :Catch-up #1 : Shapeheart - CA x 4 et 1500 nouveaux points de vente en 8 mois#248 - Gaya Bike : Innover intelligemment dans le vélo électrique et faire 4M€ de CA en 1 anCatch-Up #15 - Jonak : Mettre en place un commerce unifié en restant droit dans ses bottes, avec Lisa NakamL'épisode de Gary chez GDIYLa marque de vélo électrique CowboyDecathlon PulseEt quelques dernières infos à vous partager : Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur leanier.io pour cartonner en e-comm ! Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par CosaVostra, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: In this episode, Rachel returns for another round of Office Hours with Kevin. Together, they unpack one of the most misunderstood, overindexed, and emotionally charged concepts in homebuilder marketing: attribution.Rachel, still relatively new to the industry, brings the curiosity of someone learning in real time, asking the foundational questions many marketers may feel too embarrassed to raise around attribution. Kevin breaks it all down with signature clarity, diving deep into the messy intersection of intent, data privacy, ad platform incentives, and why marketers should stop trying to prove value with “magic wand” numbers.This episode builds on DYC's Attribution is BS article series by Beth Russell, Jackie Lipinski, and Julie Jarnagin, using real-world analogies to challenge marketers to think smarter and more holistically about the stories they seek and share around data.Attribution Is BreakingWatered-down signals are the new normal thanks to privacy rules and technology companies fighting against each otherWhich came first - the coupon or the craving? Why attribution isn't black and white even when it's "accurate"How misunderstanding attribution could cost you WAY more than you thinkIntelligence You Can't SimulateWho - not what - can create real clarity around attributionAI and attribution: over-simulated and overstated, but most keep falling for itThere is no dashboard for common senseListen now. Email your questions for future episodes of Office Hours to show@doyouconvert.com. The post Ep 399: Office Hours - Attribution You Can Believe In appeared first on Online Sales and Marketing for Home Builders - DYC.

Text us a pool question!In this episode of the Talking Pools podcast, Steve and Wayne discuss the significance of mentorship in the pool industry, emphasizing how it can lead to breakthroughs and prevent burnout. They explore the dynamics of competition, pricing strategies, and the essential role of insurance for pool service businesses. The conversation also touches on the importance of building relationships within the industry and the impact of online communities. Wayne shares insights on navigating challenges and fostering collaboration among pool professionals.takeawaysMentorship is crucial for success in the pool industry.The Mentor of the Year award recognizes impactful contributions.Navigating competition requires strategic pricing and service differentiation.Insurance is essential for protecting business assets and liabilities.Understanding equipment coverage can save businesses from significant losses.Healthy competition can drive innovation and improvement in services.Building strong relationships can enhance business reputation and client trust.Online communities can influence perceptions and business dynamics.Educating clients about services and pricing is vital for transparency.Collaboration among pool professionals can elevate industry standards.Sound Bites"You can only be the best that you can be.""You can't supplement for time."Chapters00:00Introduction and Weather Updates00:25Healthy Competition in the Pool Industry08:14Manufacturer Relationships and Competition10:22Challenges of Pricing and Service Quality15:08Understanding Client Needs and Pricing Strategies16:45The Impact of Online Sales and Warranties19:35Navigating Product Recommendations and Warranties38:18Training and Mentorship in the Pool Industry40:57Online Competition and Community Dynamics43:07Personal Perspectives on Competition44:06The Role of Competition in Business Growth48:50Navigating Client Relationships and Distributor Dynamics50:38Niche Markets and Manufacturer Competition53:38Conclusion and Future Perspectives Support the showThank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com

Dans cet épisode catch-up, Laurent Kretz retrouve Florent Carrio, co-fondateur de Nutripure, cinq ans après leur premier échange.Depuis ? La marque de compléments alimentaires a explosé : un chiffre d'affaires passé de 4 à 40 millions d'euros, une équipe de 70 personnes, une communauté engagée et des ambitions à 9 chiffres.Au programme : les coulisses de cette croissance fulgurante, la construction et la transmission des valeurs, l'actionnariat salarié comme levier d'engagement, et les choix clés pour garder le cap dans un contexte d'hypercroissance.Chapitres00:00:00 – Introduction00:06:00 – Marché du complément alimentaire et nouveaux usages00:12:00 – Les piliers de la croissance et l'influence00:21:00 – L'actionnariat salarié et la fidélisation des équipes00:28:00 – Scalabilité, fournisseurs, production et logistique00:34:00 – Financements et LBO00:41:00 – Internationalisation et ambitions00:48:00 – Préserver l'ADN et préparer la suite00:55:00 – ConclusionEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

It's a special crossover episode of Market Proof Marketing and Online People Talking - and a pod reunion years in the making. Mike, Jen, and Kevin come together to talk about a topic they've each lived in, coached through, and lost sleep over: the CRM.From common breakdowns to behind-the-scenes fixes, they lay out what's not working, what builders keep getting wrong, and how Do You Convert is quietly changing the game for teams who are ready to make their CRM actually work.Adoption Is a Culture, Not a ChecklistIf leadership doesn't log in, the team won't eitherOnline Sales lives in it, so why aren't we designing for them?Stop Blaming the ToolOverbuilt systems collapse when one person leavesBad CRM = bad data = bad decisions = marketing wasteAffordable Expertise To Unlock Your CRM PotentialPartner with DYC on your CRM needs for as low as $595 a monthWork with the software you already use - Lasso, HubSpot or SalesforceBuild a CRM your team will actually use, with expert guidance and supportListen now. Then go fix your CRM.Next StepsDon't forget to save your spot for the 2025 Online Sales & Marketing Summit! Registration closes soon.Subscribe to Market Proof Marketing on Apple or SpotifySubscribe to Online People Talking on Apple or SpotifyScreenshot your review of the podcast and send it our way—we've got something for you.

Joe Kissel introduces Take Control Premium, a new membership program offering 50% discounts on all Take Control books for a year. He explains the challenges of online sales, taxes, and the reasoning behind replacing traditional sales with this model. The discussion covers pricing, customer psychology, and the value of quality tech information in a world of quick but often unreliable online answers. Today's edition of MacVoices is supported by MacVoices Live!, our weekly live panel discussion of what is going in the Apple space as well as the larger tech world, and how it is impacting you. Join us live at YouTube.com/MacVoicesTV at 8 PM Eastern 5 PM Pacific, or whatever time that is wherever you are, and participate in the chat, or catch the edited and segmented versions of the show on the regular MacVoices channels and feeds. Show Notes: Chapters: 00:00 – Introduction and Welcome 01:21 – What Is Take Control Premium? 04:27 – Why a Membership Model? (Amazon Prime Inspiration) 07:00 – Tax Complexities and Why They Use Paddle 10:30 – Workarounds for Selling the Membership 13:06 – How to Buy and Apply the Discount 16:22 – Discount Tradeoffs and Removed Features 22:20 – Sales Psychology and Customer Behavior 26:18 – Not a Subscription: Why That Matters 30:14 – Future Member Perks and Community Value 36:41 – Can This Business Model Survive? 42:32 – Ebook Pricing Pressures and Perceptions 44:14 – Where to Learn More and Final Thoughts Links: Take Control Premium Guests: Joe Kissell is the publisher of Take Control ebooks, as well as the author of over 60 books on a wide variety of tech topics. Keep up with him if you can on his personal site, JoeKissell.com, and on Twitter. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

My course made $10M in sales when I accidentally discovered this strategy. (it's not sexy, but it is crucial for success) Want to work directly with me to help you get unlimited traffic on YouTube? Join the Gold Mastermind - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/

Dans cet épisode, Laurent Kretz reçoit Anne-Sophie Nardy, fondatrice de On The Wild Side, une marque de cosmétique bio et 100% naturelle.Ensemble, ils décryptent son passage à l'entrepreneuriat, son ambition de créer une beauté plus respectueuse et les défis du sourcing. Anne-Sophie partage également comment elle structure sa croissance : pilotage fin du CRM, activation d'une communauté engagée et premiers pas à l'international.Un échange sans fard qui montre comment on peut réinventer un secteur saturé sans céder à la facilité.Chapitres00:00:00 – Introduction00:07:00 – Son parcours : grands groupes, marketing et passage à l'entrepreneuriat00:14:00 – Lancement de On The Wild Side, sourcing et formulation 100% naturelle00:21:00 – Défis réglementaires, brevets et innovation00:28:00 – Stratégie de distribution et référencement chez Sephora, Nocibé, etc.00:35:00 – Croissance, rentabilité et gestion de l'omnicanalité00:42:00 – CRM, influence et activation de la communauté00:49:00 – Internationalisation et perspectives de développement00:56:00 – Conseils pour entreprendre dans la cosmétique01:03:00 – Conclusion Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Julie Jarnagin joins Beth Russell and Jackie Lipinski to talk through burnout, delegation, and the invisible work that keeps marketers stuck. This episode isn't about perfection; it's about momentum. And it's a lifeline for anyone trying to hold it all together with too little time and too few resources.Summit Special Announcement
Summit 2025 is almost here, and will be a packed house! Many builders are bringing their entire online sales or marketing teams. Registration closes soon, and the best hotel rooms are going fast.Story TimeBeth – Why one marketer's 10‑hour flyer problem is more common than you think—and how a new rubric helps teams reset without shame.Jackie – Everyone's in sales now. A builder's moment of clarity becomes a team‑wide shift in accountability.Julie – The Buc‑ee's effect. What a Texas gas station taught Julie about brand, consistency, and operational brilliance.In the NewsSmall Team, Big Impact: A Solo Marketer's Guide to Maximizing OutcomesAI‑Generated Content Doesn't Hurt Google RankingsInstagram Content Will Now Be Searchable on Google

Dans cet épisode, Laurent Kretz reçoit Pierre Asteix, Directeur des opérations de Weebot, pour retracer un parcours hors du commun. Pierre partage la genèse d'une aventure entrepreneuriale démarrée dans une chambre d'étudiant et qui a donné naissance à une marque leader de la mobilité électrique en France.Ils abordent l'importance de l'automatisation, de l'IA et du SEO pour accélérer la croissance en e-commerce. Pierre détaillent les décisions stratégiques qui ont permis d'internaliser la logistique, de professionnaliser le SAV et d'offrir une expérience client omnicanale. Il partage également ses enseignements en matière de résilience, de management et d'innovation, clés pour réussir dans un secteur ultra-concurrentiel.Chapitres :00:00:00 – Introduction 00:07:00 – Le Parcours de Pierre Asteix00:14:00 – Premiers pas dans l'entrepreneuriat et le e-commerce00:21:00 – Naissance et croissance de Weebot00:28:00 – Automatisation, IA et SEO au service de la performance00:35:00 – Logistique, SAV et expérience client00:42:00 – Stratégies d'acquisition et gestion de catalogues00:56:00 – Résilience, adaptation et conseils pour entrepreneurs01:03:00 – Conclusion et perspectives pour WeebotEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Brian Boero, co-founder and CEO of 1000Watt, joins Kevin Oakley for a punchy, high-frequency conversation on how home builders can (and should) learn from the broader real estate world. With decades of insight from both agents and consumers, Brian brings a unique lens to current challenges – and opportunities – for builders navigating 2025's volatile market.

This episode previews Brian's upcoming talk at the Online Sales & Marketing Summit, pulling from his research, fieldwork, and no-BS branding instincts to spark fresh perspective on how to break from the herd, build trust with brokers, and tap into what today's buyers actually want.Break the Pattern Before It Breaks You• Builders that mimic competitors become the slowest zebra• A standout product means nothing if no one can tell it's differentBuyers Want Freedom, Agents Want Help• Gen Z wants a home they can paint and own, not just a good deal• Agents are tired, anxious, and open to new kinds of partnerships

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Online networking and sales strategist, Heidi Medina, shares why trust is the most underrated currency online, and what you can do about it. Find her at https://www.linkedin.com/in/heidimedina/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Dans cet épisode, Laurent Kretz reçoit Julien Jalouzet, Chief Marketing Officer du Paris Basketball, avec Kévin Couvet en co-hosting.Ils échangent sur la construction d'une marque forte, l'ajustement du pricing pour rester accessible, et les défis auxquels est confronté un club en pleine ascension sportive et financière.Julien retrace aussi son parcours au PSG et à l'AS Monaco, et partage les coulisses des opérations marketing des plus grands clubs de France.Les temps forts : 00:00:00 – Introduction00:07:00 – Parcours : PSG, AS Monaco, Paris Basketball00:14:00 – Marketing sportif : spécificités du basket vs. football00:21:00 – Remplir des salles, toucher le grand public00:28:00 – Expérience spectateur et pricing stratégique00:35:00 – Modèle économique sans droits TV ni transferts00:42:00 – Storytelling, documentaire et activation de marque00:49:00 – Management, équipe et perspectives du club00:56:00 – Conseils clés en marketing du sport01:03:00 – ConclusionEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, Like and Subscribe on Apple or Spotify Podcasts: Kevin Oakley and Jackie Lipinski break down what sets successful builders apart in a shaky market (and why AI won't save you if your strategy's unclear). From underutilized CRM systems to the danger of deceptive ad automation, this one's packed with hard truths and practical insight.Special AnnouncementsSummit is selling out at a rate of 3-4 tickets purchased per day. Don't miss out - save your spot today!Market Proof Marketing Academy for Spring 2025 is a wrap! But the waitlist for next time is officially live; save your spot and be the first to hear when fall dates are announced. Story TimeJackie – Spending $4K/mo on CRM with no OSC? Let's talk
Kevin – Some advice is expensive (not in a good way)In the NewsHuman vs. Machine: Who Should Be Steering Your Paid Ad Campaigns?How Outlier Home Builders Build an Edge, Even in a Slow MarketGoogle Promotes AI Mode on Homepage DoodleEven in a flat-lead environment, builders are hitting goals; not with silver bullets but with smart, grounded execution. Clarity outperforms complexity, every time. The post Ep 396: Leads Don't Pay the Bills appeared first on Online Sales and Marketing for Home Builders - DYC.

L'épisode que vous allez écouter est une rediffusion d'un épisode initialement sorti le 4 octobre 2024.“On fournit des prestations de communication hyper fortes aux marques. On est capable de mettre leur hero product dans la main d'une cliente qui aura toute son attention dessus”.Laurent Kretz rencontre Quentin Reygrobellet, cofondateur et président de Blissim (anciennement JolieBox et BirchBox). Il nous partage les coulisses de cette aventure entrepreneuriale qui s'étale sur 13 années (rachats, LBO, rebranding). Quentin nous explique aussi comment il s'est imposé comme la première offre de beauty discovery par abonnement en France et en Europe. Avec lui, on décrypte aussi la force de sa plateforme dans le retail media pour aider les marques à gagner en notoriété, lancer de nouveaux produits et collecter des avis qualifiés.Dans ce nouvel épisode du Panier, vous trouverez des clés pour :00:00:00 - Intro00:07:00 - Collecter des avis qualifiés de ses abonnés et aider les marques à capitaliser dessus ; 00:12:15 - Nouer un partenariat avec le leader américain pour toucher plus facilement les US ;00:20:15 - Racheter et rebrander sa propre marque ; 00:34:55 - Se transformer en retail media pour aider les marques partenaires à gagner en notoriété ; 00:46:40 - Expériencialiser la découverte de chaque box pour générer du contenu sur les réseaux sociaux ; 00:57:00 - Offrir le meilleur ROI de tous les médias confondus pour les marques beauté ; 01:01:20 - Travailler sa base de clients pour réactiver ceux qui se sont désabonnés ; 01:10:00 - Ouvrir sa propre boutique pour pouvoir travailler avec de grandes marques en s'adaptant à leurs exigences de distribution. Et quelques dernières infos à vous partager : Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm ! Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Listen, like, and subscribe on your favorite platform!In this debut installment of Office Hours with Kevin, Rachel Spaugh (DYC's Marketing & Events Manager) sits down with Kevin Oakley for a grounded-yet-ambitious conversation about what it really takes to grow as a marketer. Drawing from decades of experience, Kevin breaks down the invisible steps between just starting out and true, practiced expertise.This episode unpacks the journey through technical skill-building, data fluency, strategic thinking, and leadership, all with a lens toward avoiding the shortcuts that sabotage long-term success. If you're serious about your craft, this one will feel like a reset button.

What's Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy.

Dans cet épisode, Laurent Kretz reçoit Peggy Sadier, Directrice e-commerce et digitale de Duralex, marque verrerie emblématique qui vient de fêter ses 80 ans. Avec une expertise en transformation digitale et croissance rapide dans des entreprises patrimoniales. Peggy souligne l'importance d'embarquer les équipes, d'arbitrer entre retail, food service et D2C, et d'innover pour toucher de nouveaux clients.Les temps forts :00:00:00 – Introduction et présentation de Peggy Sadier00:03:00 – Son parcours et ses expériences 00:16:00 – Duralex : histoire, actualité et stratégie e-commerce00:23:00 – Retail, food service, D2C : arbitrages et complémentarités00:30:00 – CRM, acquisition et fidélisation00:37:00 – International, nouveaux marchés et adaptation00:44:00 – Management et conseils pour transformer00:56:00 – Transmission, résilience et conseils clés01:03:00 – Perspectives d'avenir pour DuralexEt quelques dernières infos à vous partager : Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Learn how to defend your Amazon brand from overseas knockoffs. Today's guest shares real IP battles, counterfeiting tactics, and strategies for protecting your e-commerce success.   Can your Amazon brand survive the onslaught of 153 knockoffs? Hear from Chris Keef, our expert guest, as he unravels the harrowing tale of an Amazon seller who faced this exact nightmare and navigated the turbulent waters of account suspension despite a fortress of patents and trademarks. Chris brings a wealth of knowledge from his dual experiences in the corporate and e-commerce worlds, offering listeners a roadmap for maintaining a competitive edge through robust intellectual property strategies and unique product offerings."   In a world where unauthorized sellers and 'hijackers' lurk around every corner of online marketplaces, protecting your Amazon listing becomes a high-stakes game. We dive into the systemic issues within online marketplaces, shedding light on the stark contrast between e-commerce and traditional retail environments. Through gripping case studies, Chris and Kevin expose how low barriers to entry often lead to shortcuts and unethical practices, and how sellers can strategically plan and fortify their defenses with tools like Amazon's brand registry and the Apex program.   Discover strategic approaches for combating false advertising and counterfeit threats while learning how to leverage brand protection services like AMZ Watchdog. Not only do we emphasize the importance of resilience and assertiveness in safeguarding your brand, but we also explore innovative strategies for thriving in the e-commerce landscape. From creating a digital moat around your products to utilizing emerging platforms like TikTok for brand growth, this episode is packed with insights to empower you against unfair practices and position your brand for success.   In episode 454 of the AM/PM Podcast, Kevin and Chris discuss: 00:00 - Protecting Your Amazon Listing Strategies 00:04 - Rising Competition in Online Sales  06:42 - Concerns About Data Security 13:32 - Navigating IP Protection in Global E-Commerce 16:54 - Intellectual Property Rights Across Borders 18:55 - Combatting False Advertising in E-Commerce 20:11 - Retail vs E-Commerce Growth Differences 30:12 - Strategic Approaches to IP Protection 40:32 - Negotiating for Release of Product 41:33 - Navigating Brand Protection in E-Commerce 45:11 - Navigating E-Commerce Challenges and Innovations 47:15 - Competitive Strategies in Global Business 52:48 - Utilizing TikTok for Brand Success 53:59 - Protecting Brands in E-Commerce 59:13 - Supporting Amazon Sellers Through AMZ Watchdog  1:00:40 - Kevin's Words of Wisdom

Listen, like, and subscribe on your favorite platform!No guests. No segments. Just Kevin, a porch mic, and four surf-side stories from Hilton Head to help you reset your marketing instincts.
He covers:What happens when you fight the tide (and lose)Why your best data might be lying to youHow to spot a shark before the lifeguard doesThe missed wave sitting in your CRMThis isn't a how-to. It's a how-it-feels. And sometimes that's the episode you need.

Dans cet épisode, Laurent Kretz reçoit Johann Petit, Directeur Digital et Opérations de la maison Méert, institution pâtissière lilloise fondée en 1607. Ensemble, ils lèvent le voile sur les coulisses de la transformation digitale d'une marque patrimoniale, symbole de l'excellence gourmande française.Johann revient sur son parcours d'entrepreneur, la création et la revente de sa première société, et partage sans filtre les leçons tirées d'un rachat complexe. Il explique comment il a digitalisé Méert : préserver l'ADN de la marque tout en innovant, gérer la production en période de forte saisonnalité et déployer une stratégie omnicanale, du salon de thé Louis Vuitton à la distribution B2C, B2B2C et ChronodriveLes temps forts : 00:00:00 – Introduction00:07:00 – Parcours entrepreneurial de Johann Petit et premières expériences00:14:00 – Rachat de société, synergies et défis de l'omnicanalité00:21:00 – Gestion de la croissance, saisonnalité et distribution multicanale00:28:00 – Digitalisation de Méert : innovations, opérations et transmission00:35:00 – Leçons tirées des échecs, résilience et adaptation stratégique00:42:00 – Pérennité, transmission et conseils pour les entrepreneurs00:49:00 – Transmission, adaptation et gestion de l'héritage00:56:00 – Nouveaux marchés, international et perspectives d'avenirEt quelques dernières infos à vous partager : Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Julie Jarnagin joins Beth Russell and Jackie Lipinski to tease out the topic of how to play by the rules and win. Is your team sliding into a panic-fueled (rule)bender? DYC has got you! Julie, Jackie and Beth talk mid-year pivots, market psychology, and incentives missteps, all to help you know when to break the rules vs. when to follow them. Tackling everything from Michelin guides to Groupon flops, this episode is your unofficial halftime huddle.Note: The team experienced technical difficulties throughout this episode; please excuse any audio issues as we work through new processes and platforms. Special Announcements: Summit speakers are live on the site! Visit www.onlinesalessummit.com to read about our featured keynote speakers.Story Time [03:42]Rule #1: Follow the RulesMidsummer panic? Stop bending the rules and get back on track.Dust off those goals and remember with presale, process is progress.Rule #2: Know When to Break Rule #1Find your Michelin strategy… no sabotage requiredWhen conventional wisdom and today's trends are wrong for youIn the News [19:38]Redfin: U.S. Home Prices Hit an All-time HighMeta Advises Page Managers to Post Links in Comments

In this episode, Kevin Oakley is joined by Beth Russell and Jackie Lipinski for a discussion that speaks directly to the mental load marketers are carrying right now. They unpack what it means to feel like a firefighter, why leadership fatigue is a very real thing, and how the industry's obsession with quick fixes like AI-generated ads might be missing the point. From shifting ad expectations to reclaiming clarity in your work, this one's packed with insight.



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More of the craziest reviews on the internet! We get into some summer fun with some complaints about a Six Flags park where the lines may take up most of your day, and your honeymoon. A potato chip that makes you feel like you live during The Great Depression, and may, or may not smell like dog paws. A Psychic that may approach you with a sales pitch about demons in your chakra & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Let's talk sales — but not the usual kind. I'm not here to tell you how to get more sales. I'm here to talk about what people are actually willing to pay for online. Too often, entrepreneurs overload their offers with extra features and services no one asked for. More isn't always better — especially in 2025. People aren't looking for more information. They're looking for transformation. Strip away the fluff. Focus on clear results. That's what sells now. Important Links: Join my free 3-day bootcamp and finally get clarity on what you're selling, who it's for, and how to shape it into something that people want to buy. Sign up for Offer Blueprint Bootcamp today! http://jenniferallwood.com/offerblueprint Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360  

More of the craziest reviews on the internet! We find out about towing company that people say has a conspiracy, involving the police & others. A Chinese restaurant that may have less than hygienic standards, including a "poo hands" policy. A tomato sauce that may be moldy, and tastes more like tomato water. A very personal item that you shouldn't eat, but people seem to eat, anyway & much more!!Join comedians James Pietragallo and Jimmie Whisman as they explore the most opinionated part of the internet: The Reviews Section!Subscribe and we will see you every Monday with Your Stupid Opinions!!!Don't forget to rate & review!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.