Podcasts about bni

Dana Alfirevic, author of How to Effectively Network for Those Afraid to Put Themselves Out There, shares insights and ideas for overcoming anxiety and building authentic connections. Connect with her on LinkedIn: https://www.linkedin.com/in/dana-alfirevic/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Frank Agin reflects on a piece in Psychology Today that examined the notion of our quirks and how they can serve us in forging relationships, building a network, and establishing a successful life. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Episode: SEO Without the Mystery: Nick Musica's Straightforward Approach to Getting Found OnlineGuest: Nick Musica, Founder of Optics In SEO AgencyWhat You'll Learn in This Episode:How Nick transitioned from publishing to SEO — before even knowing what SEO wasLessons learned from early SEO vendor experiencesThe “3+1” formula that drives sustainable search rankingsWhy multiple versions of your site could be killing your SEOCommon pitfalls that businesses face and how to dig out of the “funk”The role of networking, referrals, and in-person connections in finding clientsBalancing technical SEO with content strategy and off-page authority Connect with Nick:Website: https://opticsin.comLinkedIn: https://www.linkedin.com/in/nickmusica/Listen to the episode here: https://entrepreneurconundrum.com/nickmusicaKey Questions (01:01) How did you get to where you are today?(05:52) So now, how do you fulfill your following your interest aspect?(10:49) Who are your ideal clients?(12:11) How do you get in front of said client?(12:44) Are you part of the local chamber or BNI group?(14:31) Do you do posts on social media and use that very often as well?(15:10) What are some big goals that you have in the next year or two?(17:25) Do you feel like you have a roadblock for reaching that goal?(17:39) What's the best advice that you have ever received?(20:11) What's the best advice you've ever given?(21:42) Do you focus on like, backlinks and different stuff like that?(22:47) Is there something that you wanted to talk about, but we haven't covered yet?(25:15) Where can we go to learn more about you and what you do?Nick Musicahttps://opticsin.com/https://www.linkedin.com/in/nickmusica/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

Tune into today's NKY Spotlight Podcast! We hear from Katie Scanlon English and Jessica Remole of BNI Southwest Ohio & Northern Kentucky, who share details on their first Hispanic bilingual BNI chapter. We're also joined by Connico President and CEO Sri Kumar, who highlights their 35-year anniversary and their unique approach to leadership.The NKY Spotlight Podcast is powered by CKREU Consulting and sponsored by Schneller Knochelmann Plumbing, Heating & Air.

In this episode of Business Coaching Secrets, Karl Bryan and co-host Rode Dog tackle some of the most pressing questions facing business coaches: how to harness AI (like ChatGPT and Grok) to grow your coaching practice, which industries are likely to be safe from AI disruption, and where exactly to find—and close—high-end coaching clients in today's dynamic business landscape. Karl also unpacks the art of closing with confidence, breaks down a powerful Zen-inspired mindset shift, and explains why product quality is the domino that knocks down all other business challenges. Key Topics Covered AI Prompt Engineering for Business Coaches Karl shares how specificity and defining context are vital when prompting AI tools like ChatGPT and Grok. He walks through advanced examples of framing prompts to get world-class business advice personalized to your ideal client and circumstance. Industries Resilient to AI Disruption The conversation covers which industries are least likely to be “decimated” by AI over the next decade. Empathy-driven sectors—like coaching, healthcare, and education—are less vulnerable to automation, along with trades (construction, home services), fine arts, government, and cybersecurity. Where to Find High-End Coaching Clients Karl details actionable strategies to uncover business owners ready to invest in coaching, such as: Targeting businesses actively spending on advertising, new award nominees/winners, and recent chamber of commerce members. Building relationships with the people who sell advertising, chamber memberships, and run award programs—offering referral incentives to tap into fresh, motivated prospects. Approaching businesses for sale, as they often desperately need systematization and profit optimization to become sellable. The Art of Closing Clients (with Scaled Pricing) Karl shares his proven “scaled pricing” hack: rather than cutting your fee, start clients at a low monthly rate and gradually increase once trust and value are established, making it easy for new clients to say yes—while still closing at top-dollar over time. Product vs. Sales vs. Marketing: The Navil Ravikant Framework A key insight: most problems in sales and marketing are really product problems. If your product is “world-class,” word of mouth will eventually outshine all marketing efforts. Karl urges coaches to aim for such client outcomes that competitors end up sending you leads. Zen Wisdom for Coaches: The Myth of a Happy Life Karl closes the episode with a reflection: a happy “life” doesn't exist—only happy moments, created one present instant at a time. Drawing parallels to AA's “one day at a time,” he challenges listeners to focus on moment-to-moment progress for lasting fulfillment. Notable Quotes “Prompt engineering is everything. Get insanely specific—and define your ideal client and circumstances in your AI prompt for killer results.” “Empathy and connection are your moat. AI accelerates, but it cannot replicate genuine human mentorship.” “Don't chase only new revenue—chase profit. Profit is the domino that knocks over all the other dominoes.” “If you can't close at your fee, don't discount—use scaled pricing... get the yes with a low commitment and ramp up.” “People sacrifice what they want most for what they want now. That's a bad trade.” Actionable Takeaways 1. Become a Prompt Engineering Pro: Level up your AI game by defining who is answering your question, who your client is, and exactly what you want—test and refine prompts for actionable advice tailored to your needs. 2. Focus Where Clients Spend to Grow: Target business owners already investing in advertising, awards, or memberships—they've shown intent to grow and are prime for business coaching. 3. Build Referral Pipelines With Influencers: Cultivate relationships with those selling ads, chamber memberships, and awards—often overlooked, they'll gladly refer for a meaningful incentive. 4. Use Scaled Pricing to Close With Confidence: Instead of slashing your coaching fee, start with a low rate for the first month and ramp up; this reduces buyer risk and makes it easy for prospects to commit to a high-value engagement. 5. Double Down on Empathy, Not Just Tactics: Lean into the human side: your ability to connect, understand, and support clients will future-proof your practice in the AI era. 6. Build a Product Worthy of Referrals: If you had to grow exclusively through referrals, how would you reshape your service and delivery? Design a “product” so good, it sells itself. 7. Don't Aim for a Happy Life—Aim for Happy Moments: Prioritize meaningful daily wins and present-moment focus over the impossible chase for constant happiness. Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) — Business coaching's most powerful profit tool: Get a demo Focused.com — Insights, training, and tools to grow, scale, and systematize your coaching business The Six-Figure Coach Magazine — Free subscription: Get it here Networking Venues: Local chambers of commerce, advertising sales teams, award committees, yacht clubs, golf/country clubs, BNI, and more Enjoyed the show? Please subscribe, share with a fellow coach, and leave a review! Catch the next episode of Business Coaching Secrets for more proven strategies and straight talk from Karl Bryan and Rode Dog. Ready to accelerate your coaching business? Learn more and join our community of profitable coaches at Focused.com. Get a demo of Profit Acceleration Software™ at go.focused.com/profit-acceleration.

In this episode of Business Matters we discuss the challenge many solopreneurs have when BNI, or any marketing, really starts to work!

When you join BNI, you get much more than referrals. Beneath the surface are structure, commitment, education, coaching, and mentoring.

Mark Hayward, co-founder of a podcast booking services, share about the value of being a podcast guest and all you can do with the experience. Learn more and contact him at https://podcastintroduction.com/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

People will praise you for your talent, effort, or appearance. Believe it or not, this is a wonderful opportunity for you to build your relationship with them, even if those adulations make you feel uncomfortable. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Unlocking Success Through Networking: Lessons from Insurance Business Babes PodcastNetworking Groups: Beyond the StereotypesOn Episode 83 of the Insurance Business Babes podcast, Kathe Kline and Joanna Wyckoff tackled the power — and misconceptions — surrounding networking groups in the insurance industry. While some online conversations dismissed groups like BNI (Business Network International) as ineffective, both Kathe and Joanna shared personal stories that shattered these preconceptions. Kathe credited BNI for jumpstarting her Medicare career, highlighting how meeting diverse professionals led to surprising and lucrative referrals — even from seemingly unrelated fields like makeup sales. Joanna, initially skeptical, later founded her own networking group tailored to serve the senior community after learning there's value in casting a wider net.Changing Perspectives Through ExperienceA recurring theme in their discussion was the importance of keeping an open mind about networking. Joanna noted that experiences and exposure can dramatically alter opinions — what she once dismissed as unhelpful proved valuable after participating and seeing results. For both hosts, BNI's structured approach, which encourages weekly meetings and relationship-building, transformed their understanding of what effective networking looks like. Kathe reflected on how BNI pushed her to think beyond “passing out business cards” and instead nurture authentic connections, which ultimately led to more referrals and deeper trust with partners.The ROI of Giving to GetBoth Kathe and Joanna emphasized the “go-giver” mentality promoted by networking organizations like BNI: success comes by helping others without immediate expectation of return. Kathe learned to focus not just on her own business, but on how she could refer clients to her contacts, making her a valuable part of her network and solidifying long-term relationships. Over time, this approach resulted in ongoing leads from unexpected places.Professional Organizations: Advocacy and OpportunityBeyond local groups, they discussed joining national organizations such as NAHU (now NABIP) and HAFA. Joanna, an executive board member, highlighted how these associations advocate for agents, lobby for industry-wide improvements, and create peer-to-peer support. Even when frustrated with industry setbacks, both hosts agreed that being "in the room where it happens" gives you influence and insider knowledge impossible from the sidelines.Final Takeaway: Diversify Your NetworkingThe episode's clear message: don't limit yourself to networking solely within insurance circles or writing off groups too quickly. Getting involved — whether through BNI, industry associations, or niche local groups — will accelerate your business growth, strengthen your skillset, and broaden your opportunities in ways you might never expect. As Kathe concluded, networking remains one of the best investments you can make in your insurance career.This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.

En este primer episodio de la serie BNI Tips, Adriana Castro, directora de capacitaciones de BNI México, te guía paso a paso en lo que necesitas saber y hacer como nuevo miembro de un capítulo BNI. Desde las plataformas que tienes a tu disposición, hasta las capacitaciones clave que te ayudarán a aprovechar al máximo tu membresía, este episodio te brinda las herramientas básicas para integrarte de forma efectiva a la red de networking empresarial más grande del mundo. ¿Recién entraste a BNI? Entonces este episodio es para ti. Si deseas más información sobre BNI México o quieres visitar uno de nuestros capítulos, ¡da clic aquí! https://bnimexico-13.odoo.com/unete-bni-mexico ▹ Página Oficial: https://www.bnimexico.com ▹ Facebook: https://www.facebook.com/BNIMexico ▹ Instagram: https://www.instagram.com/bnimexico/ ▹ Twitter: https://twitter.com/BNIMexico

The amount of time that someone stays in a BNI chapter and the size of the chapter make a huge difference in the return on investment.

HLPster founder, John Marshall, returns to unpack how one might define networking as compared to relationships. Reach out to John at john@hlpster.com For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

In dieser Folge erfährst du, wie du dich bei Netzwerktreffen klar, einprägsam und wirkungsvoll präsentierst – ob bei BNI oder freien Formaten. Lerne, wie du deinen Pitch strukturierst, einen starken Suchauftrag formulierst und mit echten Geschichten überzeugst. So wirst du nicht überhört, sondern weiterempfohlen. Klar. Verständlich. Mit System.

Frank Agin reflects on the power of nostalgia to lead us to increased fulfillment as well as reconnect us to people from our past and build stronger long-term relationships. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Steve Zyskowski didn't just build another networking group—he built a system designed to fix everything people hate about traditional groups like BNI. It's called Caerusnet, and it's helping small business owners build real connections without the drama, wasted time, or pointless rules.We talk about why Steve started Caerusnet after the financial collapse, what makes it different, and why facilitator-led networking might be the future. If you're a small business owner looking for a better way to grow your business through referrals, this episode is for you.Check out Caerusnet: https://caerusnet.com/Order our LOW ACID COFFEE "THE BROADCAST BREW":https://www.coolbeanscoffeemi.com/product-page/broadcast-brew-low-acid-blendThank you to Cool Beans Coffee Brewery for your partnership!Support the Show & Connect with Me:▶ Subscribe for more honest conversations like this▶ Rate the podcast on Apple & Spotify▶ Follow me on socialTwitter: https://twitter.com/Instagram: https://www.instagram.com/thedillonenglandshow/LinkedIn: https://www.linkedin.com/in/dillonmengland/Facebook: https://www.facebook.com/profile.php?id=61577698597852#TheDillonEnglandShowBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-dillon-england-show--6370921/support.

In this special episode, Gresham Harkless showed appreciation for his development so far, even if results haven't matched his initial goals, recognizing that unpredictable market conditions and widespread hesitation have added complexity to the path.   A recent coaching session prompted him to recalibrate his target client profile and shift focus toward building referral relationships, particularly through rejoining a BNI networking group and leveraging his podcast as a platform to connect with potential partners.   He recognizes the importance of using digital marketing not just for direct leads but as a tool to foster strategic connections and enhance credibility.    Gresham admits he wasn't in the right place to begin his journey this way—balancing fatherhood and a steep learning curve—but he's now more equipped to move forward with clarity and a focus on building meaningful relationships.   Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Originaria de Colombia, Johanna Caballero llegó a México hace 19 años con su familia, dedicada desde siempre a la industria textil. Aunque su formación es en psicología, decidió emprender en el mundo de la confección de uniformes, el entorno que la acompañó desde niña. Johanna nos cuenta cómo su camino en BNI comenzó cuando su hijo tenía apenas un año y ella apenas arrancaba su negocio. Su compromiso la llevó a atravesar la ciudad cada semana para asistir a las reuniones presenciales… y ese esfuerzo dio frutos. Uno de los aprendizajes más valiosos que Johanna ha tenido en BNI ha sido sobre la colaboración entre colegas, incluso con quienes a simple vista podrían parecer competencia: “Puedo hacer un match con una empresa que es igual que yo y no la puedo ver como competencia, sino la veo como un aliado comercial". Si deseas más información sobre BNI México o quieres visitar uno de nuestros capítulos, ¡da clic aquí! https://bnimexico-13.odoo.com/unete-bni-mexico ▹ Página Oficial: https://www.bnimexico.com ▹ Facebook: https://www.facebook.com/BNIMexico ▹ Instagram: https://www.instagram.com/bnimexico/ ▹ Twitter: https://twitter.com/BNIMexico

In this special episode, Gresham Harkless is thoughtfully considering how to join a networking group like BNI in a way that aligns with both his business goals and personal responsibilities. He's confident that joining is the right move; it's not a question of if, but how.   He's aware of the standard 90-minute weekly meetings and the risk of overcommitting, and plans to stay engaged without getting pulled too deep into group roles.   Gresham plans to be intentional, focusing on meaningful one-on-one meetings, continuing his professional development, and using the connections he builds to create valuable content such as podcasts.   Additionally, he intends to stay engaged, form genuine connections, and ensure each interaction adds value, all while staying aligned with his bigger-picture goals. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham Harkless reflects on the challenges of a long and uncertain sales process, particularly in selling a business opportunity that lacks the clear, proven system of a traditional franchise.   He acknowledges the difficulty in balancing patience with the need for continuous improvement and occasional pivots, while also recognizing the value of sticking to what works.   Despite not having closed deals yet, Gresham celebrates small wins, such as successfully handing off prospects to his Zor and providing ongoing coaching.   Gresham plans to reinvigorate his approach starting on day 201 by joining a BNI networking chapter and focusing more on content creation, especially leveraging his podcast, to build momentum. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

 Failure in your first BNI year is common—but it's not the end. It's the beginning of growth, clarity, and refinement. 

Halfway through summer and already feeling the rush of back-to-school and end-of-year deadlines? In this episode of the H₂ Leader Summer Series, Alan Briggs and Jonathan Collier challenge the “grind-only” mentality by uncovering the power of relational leadership over mere transactions. You'll learn: The difference between transactional (BNI-style) and relational (Coharbor-style) approaches How a high-trust culture drives better engagement, retention, and results The 3 Cs every leader needs—Curiosity, Care, and Consistency—and how to practice them Real-world signs your organization is drifting into “just manage” mode Reflection questions to help you shift from “What can they do for me?” to “How can I serve them?” Whether you lead a small team or a global enterprise, you'll come away equipped to strengthen trust, spark engagement, and multiply your impact—one authentic connection at a time. Show Notes Welcome & Summer Check-in Mid-summer realities: schools shopping in July, transactional everywhere Why relational leadership matters now Two Networking Models Transactional: “Get leads, hit quotas” (BNI-style) Relational: “Get to know the person first” (Coharbor-style) Why Trust Trumps Transactions As goes the leader, so goes the culture Real-life boardroom example: cold, closed vs. warm, open Signals of Low-Trust vs. High-Trust Cultures Do people feel safe to speak up? Are values just on the wall, or lived daily? Celebration vs. checkbox mentality The 3 Cs of Relational Leadership Curiosity: Ask what's really on people's minds Care: Show genuine concern for the human, not just the role Consistency: Do your values and words match your actions—every day Practical Steps to Shift Check your own inbox: person or task? Communicate context + clarity + candor Use “three strikes” principle: when a tool or process fails repeatedly, pick up the phone Reflection Questions How relational is my current leadership? Where am I defaulting to transactions over relationships? Who needs more of my presence (not just my direction)? Resources & Links Anti-Burnout ⇒ https://a.co/d/89z1Vrr The Sabbatical Journey ⇒ https://a.co/d/i5dXSLS How to Subscribe & Review If you enjoyed this episode, please: Subscribe to “Stay Forth Leadership” on Apple Podcasts Rate & Review—your five stars help others find the show! Share with a friend or colleague who's ready to lead from relationship, not just transaction  

You have no idea where that next networking connection will lead. But you can find out by simply embarking on it and trusting in the process. It might land you in places you never dreamed possible. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

In this special episode, Gresham Harkless reflects on reaching the 200-day milestone in building his franchise brokerage business, sharing both the challenges and growth he experienced along the way.   Gresham highlights the overwhelming influx of emails, ranging from newsletters to campaign-related messages, that have made managing communications increasingly difficult.   He's running campaigns and has a developing pipeline of 5-6 potential candidates, though conversions are taking time.   Gresham is also reconsidering joining a BNI chapter, something he found valuable in the past, but is now looking for a virtual, noon-time group that fits his current parenting schedule. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Holidays are a great time to network, so teach your BNI chapter how to identify referral opportunities at events.

Messaging and marketing strategist, Shannon Hernandez, shares about infusing humanity into communication to create business relationships. Find her at https://www.linkedin.com/in/mshannonhernandez/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

While the true measure of character may be what you do when no one is watching, could you become a better version of yourself by assuming someone always is? For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

In this Power of One episode we answer a submitted question regarding praying in a BNI weekly presentation.

Dr. Ivan Misner, Founder & Chief Visionary Officer of BNI, the world's largest business networking organization, and Organizational Behavior PhD joins Chris and Amy as over 60-percent of workers say they don't fully unplug while on vacation. He says that your automatic email replies need to be very direct.

Todd Bertsch, dynamic speaker and entrepreneur, shares about his journey into positive intelligence and how it transformed his life and business. Learn more about him at https://www.toddbertsch.com/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Chances are, you look to your network for that next great client or career move. And you judge your network based on whether or not those things happen. But that's not the only value you can mine from your network. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

KEY TAKEAWAYS: - You need both digital and traditional marketing. Don't go 100% one or the other.- Every practice area is different. Your strategy should match your urgency level, location, and audience.- Each platform and tactic needs its own strategy — you can't copy-paste the same thing everywhere.- You're either spending time or money. There is no magical free version.DIGITAL MARKETING OPTIONS (Pick 3–4 max):- Influencer or affiliate shoutouts (great for PI with public clients)- SEO + Blogs (get found on Google with keyword-packed posts)- Ebooks/Checklists (guides like “10 things to know before your consult”)- Social Media (every platform needs its own strategy — don't post the same stuff everywhere) - LinkedIn = professional network - Instagram = visual storytelling - TikTok = casual, real-life law - YouTube = longform explainer content - Pinterest = great if you sell templates, contracts, or courses- Webinars (great for estate planning or info-heavy topics)- Google Ads (aka pay-per-click; expensive but fast leads)- Podcast (only if you're really interesting)- Guest on Podcasts (better option — share stories, not statutes)- Google/Yelp Reviews (ask for them + use keywords!)- Press Releases (only if you have big news to share)- Write for online legal sites (Above the Law, Law360, etc.)TRADITIONAL MARKETING OPTIONS (Layer these in):- Cold calling referral sources (real estate agents, chiropractors, etc.)- Flyers + brochures (leave them in local spots)- Speaking engagements (CLE panels, bar events — build authority)- Direct mailers (expensive, but people *do* keep them)- Print ads in local magazines (great for estate or biz lawyers)- 1:1 Lunches (Nermin's fave — ditch the networking groups)- Bar/professional associations (one intro could lead to big biz)- TV + radio ads (super expensive; only works with a real strategy)- Referral + networking groups (BNI, Lawyers 500, etc.)- Past client check-ins (call your old clients. Seriously.)- Promo products (pens, mugs — layered in, not random)- Billboards (yes, they still work — include your phone number!)- Firm-branded magazine (expensive, but unforgettable)FINAL REMINDERS:- You can't just "do marketing." You need to pick a few things and do them well.- Each channel needs its own plan — don't treat them all the same.- Feeling overwhelmed? That's normal. Marketing is a full-time job.- If you're not spending money, you'll need to spend time. - If you're doing neither — you're not marketing.

Using props in your BNI presentations helps you demonstrate the value of your services in a specific and memorable way.

Content marketing specialist, Paul Banks, shares about the science behind building trust with video. To learn more, reach out to him at https://www.linkedin.com/in/paul-banks007/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

If you're starting from scratch building a network (or looking to significantly amp up your networking game), it can feel like a daunting task. With this mindset, you will see that task through. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Dr. Misner shares lessons from BNI's past 40 years so your business can experience decades of sustained growth.

As an introverted real estate agent, Ashley struggled to fit into an industry that seemed built for extroverts. She shares how she did. Find her at https://www.moveoverextroverts.com/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don't have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don't), and offers practical tips on building stronger community and professional connections. Whether you're just getting started or you're ready to reduce your dependency on paid ads, this episode is packed with clarity and direction. Topics Covered The Value of a Referral-Based Practice Why word-of-mouth marketing is still the most stable and reliable form of growth The instability of modern advertising platforms compared to long-term relationships Why referrals are the “golden goose” for chiropractors Keys to Getting More Referrals Jerry outlines core principles every chiropractor should focus on: Make referrals normal in your office culture Be specific about who you help Make referring as easy as possible Deliver excellent, trustworthy care Build and maintain strong relationships Have a long-term plan and stay consistent Be the kind of person who also gives reviews and referrals Types of Referrals Chiropractors Can Get It's not just about patients sending in their friends. Jerry explains: Patient Referrals – Direct recommendations from satisfied patients Small Business & Professional Referrals – From people who may never become patients but trust you Medical Referrals – From MDs, PTs, massage therapists, and other healthcare providers Community Referrals – From people who only know your reputation, not you personally Digital Referrals – Reviews, shares, and online recommendations that create social proof Understanding Why People Refer They've had a positive or unexpected experience They like and trust you You asked them to refer They're returning a favor (reciprocity) They perceive you as an authority You've made it easy and clear who you want to help They've built a relationship with you over time The Truth About Referral Expectations Not everyone refers—and that's normal Trying to force referrals from everyone leads to disappointment The goal is to increase your referral percentage, not make it universal Focus on clarity, consistency, and communication Tips for Building Non-Patient Referral Relationships Understand that non-patient referrals take longer Start with people you already know Ask for introductions instead of cold outreach Get involved in community and networking groups (BNI, chambers, local events) Focus on solving problems, especially for busy professionals Stay in touch without being annoying Know when to walk away from dead-end connections Who Should You Be Networking With? Your neighbors: anyone near your office, regardless of profession People aligned with your niche: Pediatric chiropractors should connect with mom groups and birth professionals Sports chiropractors should connect with coaches, gyms, and athletes People in the communities where you want to be known and respected Final Thoughts A referral-based practice doesn't happen by accident. It requires a deliberate, ongoing effort to build relationships, communicate clearly, and provide consistent value. While it won't produce instant results, over time it becomes one of the most stable and rewarding ways to grow a chiropractic practice.   Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

Look around. There are people you really don't know. It's easy to dismiss them as "not part of your tribe or network." But there is tremendous benefit in building a relationship with them. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

As BNI members we are continuously looking for better and more effective ways to make connections, invite people to experience BNI, and maximize our return.  Ask BNI, our newest addition to the BNI experience, can do that!  Listen in for more details.  

Here's the replay from the most recent live Q&A that was held on my YouTube channel!Special offer extended to you as a podcast listener

Matt Halloran, author of Shut the F Up and Listen, shares practical insights for having better conversations, leading to better relationships, and then a better network. Find him on LinkedIn at https://tinyurl.com/yvnc9k4v For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Research shows that being honest can serve to build a relationship. But not all honesty is created equal. Some is constructive and other honesty is destructive. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Explore the transformative journey of new BNI members and the pivotal role mentorship plays in their success. Learn how guidance, support, and self advocacy unlock potential and foster growth.

In this week's Business Matters episode we answer the submitted question on how Non Profits can be successful in BNI.

This Is How to Weather a Trust Recession (Ep. 814) Derek Morgan, founder of Referral Marketing Ideas, shares relationship-driven strategies for sustainable growth and avoiding the trust burnout that's occurring in social media. Learn more at https://www.referralmarketingideas.com/. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Yes, the truth hurts. But that truth … served up just right … can serve to improve us, improve others, and empower good relationships to become great. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

In this conversation, Dr. Ivan Misner, founder of BNI, discusses the significance of networking and relationships in business. He emphasizes the importance of surrounding oneself with positive influences and the impact of networking on personal and professional growth. Misner shares insights on the VCP (Visibility, Credibility, Profitability) process and how to effectively build relationships that lead to success. He delves into the significance of world-class service, the importance of building meaningful relationships, and the art of networking.   Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.   For more details visit freedomevent.com   00:00 The Importance of Relationships   02:59 The Birth of BNI   05:59 Networking as a Superpower   09:10 Identifying Engines and Anchors   11:49 The Room Metaphor   14:47 Managing Toxic Relationships   18:12 Luck vs. Hard Work   21:13 The VCP Process in Networking   23:51 Effective Networking Strategies   29:22 The Power of World-Class Service   30:45 Building Meaningful Relationships   32:48 The Importance of Networking   34:09 Balancing Time and Relationships   36:44 Making a Difference in Others' Lives   39:43 The Art of Storytelling   41:11 Mindset vs. Skillset in Leadership   44:51 The Role of Leadership in Business   52:20 Identifying and Building Leaders   55:05 Key Principles for Business Success    

Perception is reality. Don't get complacent about your BNI meetings. Show up as a professional so people know you'll show up for clients.

Andrea Anderson, an accredited business coach for Christian business owners, shares her faith journey and how she has built a network with Jesus Christ openly at the center. Learn more at https://andrealeighco.com/  For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.