One-Minute Marketer with Mark Mathis

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Advertising agency creative director, author, and strategist Mark Mathis shines a light on new marketing ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.


    • Dec 10, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 27 EPISODES


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    Latest episodes from One-Minute Marketer with Mark Mathis

    TV and the Winter Olympics

    Play Episode Listen Later Dec 10, 2021


    In this episode, Mark Mathis talks about TV rankings in an omnichannel world.

    This Blog is What It Is

    Play Episode Listen Later Dec 7, 2021


    In this episode, Mark Mathis talks about the overuse of buzz words.

    Sir Isaac Newton Knows Marketing

    Play Episode Listen Later Dec 3, 2021


    In this episode, Mark Mathis talks about organizations struggling to find their voice in this new digital world and how content marketing can help move the needle.

    A New Kind of PR Graphic

    Play Episode Listen Later Nov 19, 2021


    In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.

    Telling a Tasty Story

    Play Episode Listen Later Nov 12, 2021


    In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.

    Familiar Name. New Media Outlet

    Play Episode Listen Later Nov 5, 2021


    In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.

    I Need To Get Something Off My Chest. (Consumer Apathy)

    Play Episode Listen Later Oct 29, 2021


    In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.

    Metaverse: Horizon Workrooms by Facebook

    Play Episode Listen Later Oct 14, 2021


    In this episode, Mark Mathis talks about Facebook's launch of Horizon Workrooms, a virtual office using a virtual reality room that you design.

    Voice Activated Search

    Play Episode Listen Later Oct 8, 2021


    In this episode, Mark Mathis talks about trends in voice activated search and why shopping and buying via voice activation is a trend that is lagging behind.

    How to Make Sure Your Content is Moving the Needle

    Play Episode Listen Later Oct 1, 2021


    In this episode, Mark Mathis talks about what needs to be included in your content in order to make sure your content is moving the needle for your target audiences.

    Metaverse: Implications on Organizations' Sales and Services

    Play Episode Listen Later Sep 24, 2021


    In this episode, Mark Mathis talks about how elements of gaming are moving mainstream, and what the implications of this shift are for your organization's sales and services.

    Speed of Listening

    Play Episode Listen Later Sep 10, 2021


    In this episode, Mark Mathis talks about how speed thrills… and kills.

    Generation Z

    Play Episode Listen Later Aug 5, 2021


    In this episode, Mark Mathis tells you what you need to know about the newest generation in the marketplace.

    The Curse of Knowledge

    Play Episode Listen Later Jul 29, 2021


    In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today's digital orientation.

    E-Commerce is Only 15% of Retail Sales

    Play Episode Listen Later Jul 29, 2021


    In this episode, Mark Mathis talks about keeping the e-commerce exuberance in perspective as you plan for the future.

    Branding Isn't Magic

    Play Episode Listen Later Jul 22, 2021


    In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today's digital orientation.

    Scoop There It Is

    Play Episode Listen Later Jul 15, 2021


    In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today's digital orientation.

    Skip the Intro Button

    Play Episode Listen Later Jul 8, 2021


    In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today's digital orientation.

    AM Radio is Becoming Static

    Play Episode Listen Later Jun 29, 2021


    Will you be able to listen to broadcast radio in your next car? Listen to find out.

    Everyone Uses the Internet. Right?

    Play Episode Listen Later Jun 22, 2021


    In this episode, Mark Mathis talks about internet usage after the pandemic. Is the whole world on the internet? Listen and find out.

    People Just Want Information from Advertising

    Play Episode Listen Later Jun 18, 2021


    In this episode, Mark Mathis talks about what consumers really want from advertising.

    “Business Videos Should Be Longer,” Said No One Who Watches Business Videos

    Play Episode Listen Later Jun 15, 2021


    In this episode, Mark Mathis talks about the importance of including video in your content strategy and how a video's length impacts it's effectiveness.

    Do You Still Need to Be Above the Fold in a Digital World?

    Play Episode Listen Later May 7, 2021


    In this episode, Mark Mathis talks about why the term “above the fold” still has relevancy in today's digital orientation.

    Do Not Attempt Bad PR At Home

    Play Episode Listen Later Apr 30, 2021


    In this episode, Mark Mathis talks about why organizations shouldn't joke about their brand.

    What Can We All Learn from Bathroom Marketing

    Play Episode Listen Later Apr 23, 2021


    In this episode, Mark Mathis talks about why bathroom marketing works and why it's important to consider the consumer journey, even when they are going potty.

    Is the Car Sales Business Driving Toward Disruption

    Play Episode Listen Later Apr 16, 2021


    In this episode, Mark Mathis talks about how digital is disrupting the car industry.

    Mark Mathis Discusses a Wide Range of Marketing Topics

    Play Episode Listen Later Feb 19, 2021


    In this episode, Mark Mathis talks about sponsorships, podcasting for internal audiences, verbose billboards, the paradox of power, the $50 no, and why most taglines don't work.

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