Software Secrets

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Listen as software mavericks, Garrett Pierson and Scott Brandley, share how they've built a software empire and what they've learned along the way. Also, learn about their latest project, Software Funnels. Lindsay Halling, their newest hire, will also share her journey as she learns directly from Ga…

Garrett Pierson, Scott Brandley and Lindsay Halling


    • Jun 28, 2017 LATEST EPISODE
    • infrequent NEW EPISODES
    • 17m AVG DURATION
    • 22 EPISODES


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    Latest episodes from Software Secrets

    Episode #22: Beta Launch Webinar

    Play Episode Listen Later Jun 28, 2017 3:10


    We are excited to say we have officially launched the beta testing phase for Software Funnels! We promised we would let our podcast listeners have the opportunity to be apart of this beta launch, so here is your limited chance. Listen to this episode to hear all the details, but act fast, this will only be available until July 3rd! Come midnight it will be gone. The link you will need for this opportunity is below: http://softwaresecrets.com/replay

    Episode #21: Defining the Differences in Mind Mapping, Mocking Up, and Wireframing

    Play Episode Listen Later Jun 8, 2017 22:10


    Garret Pierson, Scott Brandley, and Lindsay Halling review some of the most critical steps to building software in this episode. It's easy to think that mind mapping, mocking up and wireframing software is all the same. We take the time to talk about why each one is different and why each one is important in this episode. Also, be sure to listen for the latest update on Software Funnels!

    Episode #20: Building Your Opt-in Page Using Click Funnels

    Play Episode Listen Later May 24, 2017 19:06


    In this episode, after a quick Software Funnels update, The Software Secrets Team back tracks just a little bit to talk once more about the last step of the "getting started" checklist steps from the Software Secrets book. As we talk about Step #12, Build Your Opt-In Page, we talk about how easy this is by using Click Funnels. Be sure to listen for lots of quick tips and strategies for building your software empire!

    Episode 19: Patience and Self Discipline When Building Software

    Play Episode Listen Later May 11, 2017 20:49


    In this episode we share some feedback from a few member's of our "Alpha Test." We have been helping them build their own software and wanted to share some feedback one of them sent us today. The feedback we received was a great segue into why patience and self discipline are so important when building software. At times it's even hard for us to stay patient during the building process and we've done this many times with various businesses. The concepts in this episode are all apart of our process and are essential to building software fast and efficiently. Be sure to subscribe to our podcast and automatically receive updates on each episode release. Thanks for listening!

    Episode #18: Are We Ready to Launch Software Funnels?

    Play Episode Listen Later May 4, 2017 14:35


    Listen to find out if Garrett, Scott and Lindsay hit their goal launch date for launching Software Funnels. They have been working hard with their programming team to hit their dates. They have also been working hard developing the Software Secrets Training Program, where YOU can get direct access to them and their team as they help you build your software.

    Episode #17: Exciting News

    Play Episode Listen Later Mar 30, 2017 4:26


    We are shaking it up a little bit with the Software Secrets podcast in this episode. Listen to find out why and also be sure to listen for the exciting news we share with you!

    Episode 16: Effective Time Management

    Play Episode Listen Later Mar 23, 2017 20:16


    Garrett Pierson, Scott Brandley and Lindsay Halling talk about effective time management in today's podcast episode. After a quick Software Funnels update, they share what they've learned about how to work smarter not harder over the years.

    Episode #15: Understanding Churn and How It Affects Your Business

    Play Episode Listen Later Mar 16, 2017 21:25


    In this episode, the Software Secrets Team dives into the software metric, Churn. Listen to this episode to find out what churn is, how it affects your business, and when you should start paying attention to it. Garrett and Scott share some of their experiences about churn within their other companies. Be sure to listen and leave us a review.

    Episode #14: Pricing Your Software Product

    Play Episode Listen Later Mar 9, 2017 21:01


    The Software Secrets team is heads down working hard to develop Software Funnels and hit their launch date. In this episode, after our Software Funnels update, we dive into the topic of pricing your software product. We talk about when you should start thinking about pricing, how you should come up with your pricing structure and we share our thoughts on increasing your pricing. Be sure to listen to this episode; we know you will takeaway something from this episode that will help you with your software idea. Next week we will jump into what to do when customers cancel and focus our podcast on Churn Rates.

    Episode #13: The Importance of Project Management

    Play Episode Listen Later Mar 2, 2017 21:16


    In this episode Garrett Pierson, Scott Brandley and Lindsay Halling talk about just how important being a good project manager can be when building software. They give multiple examples of how critical having a dedicated project manager has become to the success of their businesses. As always, be sure to listen for a Software Funnels update as well! Don't miss it!

    Episode #12: Giving Back

    Play Episode Listen Later Feb 23, 2017 16:18


    After a quick Software Funnels update, Garrett and Scott dive into their recent trip to Guatemala. They recently spent a week giving back to an orphanage where they were able to help improve the living quarters for the volunteers and children. Lindsay also talks about her perspective on this trip and how she was able to be a part of it from a far.

    Episode #11: The Importance Of Processes When Building Software

    Play Episode Listen Later Feb 9, 2017 17:16


    After a quick Software Funnels update the Software Secrets team dives into why the processes they are so important. They give multiple examples of why these processes help them build software effectively and efficiently. They also talk about how their processes help get the right people on their team and help make them successful. Be sure to listen to this episode and apply what you learn to your own business.

    Episode #10: Taking A Break When Building Software

    Play Episode Listen Later Feb 2, 2017 17:16


    Garrett, Scott and Lindsay give a quick Software Funnels update before they dive into this episode's topic, Taking a Break When Building Software. They talk about the importance of stepping back and resetting in all health aspects; mentally, physically, emotionally, etc. Be sure to listen to what specifically they do to ensure they are working effectively when building their software companies.

    Episode #9: How to Estimate How Long Software Development Will Take

    Play Episode Listen Later Jan 25, 2017 19:20


    In this episode we give a quick Software Funnels update and then dive right into our main topic, which is how to estimate how long software development will take. We share tons of tips on this topic and give many examples we have experienced first hand. Bottom line, Software Secrets exists to help software builders develop and manage their software as effectively as they possibly can. Be sure to listen and let us know if you have specific questions we can discuss on a future podcast episode. Reach out to us on our blog at http://blog.softwaresecrets.com

    Episode #8: Should You Validate Your Software Idea?

    Play Episode Listen Later Jan 19, 2017 17:44


    Garrett, Scott and Lindsay give a Software Funnels update in this episode before they dive into their main topic on validating your software idea. In this episode Garrett talks about why he feels so strongly about his "Screw Validation" outlook. Listen to find out if Scott and Lindsay agree or disagree. We'd love to hear from you; leave us your thoughts on this topic at http://blog.softwaresecrets.com/

    Episode #7: Effectively Managing Software Developers

    Play Episode Listen Later Jan 12, 2017 17:59


    In this episode Garrett Pierson, Scott Brandley and Lindsay Halling talk about how to effectively manage software developers and why this is so important when building software. They share some personal experiences they encountered this week on this very topic. Be sure to listen for all the software building tips we share in this episode!

    Episode #6: Software Hosting & Servers

    Play Episode Listen Later Dec 22, 2016 18:20


    The Software Secrets team talks about how to easily get your servers setup and what they have learned about this process over the last decade of building software. They also share some tips that can apply to both building software and your personal life. Their journey to building Software Funnels is full-bore; listen to find out how it's coming along.

    Episode #5: Hiring A Software Developer

    Play Episode Listen Later Dec 15, 2016 18:39


    The Software Secrets Team talks about the roles they each have within their software building process and the importance of knowing where you best fit on a team. They also give tips and strategies to hiring a software developer.

    Episode #4: Software Design Pages & HTML/CSS Developing

    Play Episode Listen Later Dec 8, 2016 18:49


    Garrett Pierson, Scott Brandley and Lindsay Halling talk about their latest accomplishments in completing the review of software design pages and converting those pages into HTML/CSS. Listen they give tips and strategies for hiring developers and communicating effectively with those developers.

    Episode #3: Logo Design, Mind Mapping and Wireframing Your Software

    Play Episode Listen Later Dec 1, 2016 18:10


    The Software Secrets team have successfully created the Software Funnels logo! Listen to find out how you can preview their new logo. Also, in this episode don't miss out on learning their secrets to brainstorming and wire-framing software.

    Episode #2: Twelve Steps to Building Your Software Empire

    Play Episode Listen Later Nov 24, 2016 18:38


    Join Garrett Pierson, Scott Brandley and Lindsay Halling as they recap on week two of their software building adventure. Be sure to listen as they also go through the 12 steps found in the Software Secrets Book. These steps will help you on your journey to building your own software empire.

    Episode #1: Meet the Software Secrets Team

    Play Episode Listen Later Nov 17, 2016 19:09


    Here it is! Our first podcast episode! In this episode Garrett Pierson, Scott Brandley, and Lindsay Halling introduce themselves and talk about their latest software project, Software Funnels. In each weekly episode, listen as they share what they've accomplished the week prior and share with you tips and strategies as you build your own software empire!

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