Podcasts about software secrets

Welcome to "Secrets of Scale," a new pod storm series hosted by Matt Brown. In this first series of 2023, Matt dives deep into the world of "scaleups" companies, speaking with founders and CEOs who have successfully reached scale, raised millions of dollars, and have valuable insights to share on scaling their businesses on a global stage. Join Matt as he uncovers the secrets to success in the world of scaling a business.Series: Secrets of ScaleSeason Episode: #002StarWind is a pioneer of hyperconvergence and storage virtualization and has raised $3.5 million to date. For more information visit starwindsoftware.com Get interview on the Matt Brown Show: www.mattbrownshow.comSupport the show

Most real estate investors don’t realize that properly leveraging technology makes your life easier. Using the wrong technology takes a toll on you and your business.  Not only does it cut a big, fat hole in your pockets, but it siphons away all of your free time. Your technology should be a tool — not a burden that complicates your business and life.  In this episode, I’m joined by Nick Baldo, a seasoned real estate software developer to discuss processes that will increase your time, reduce your costs, and help you run a more profitable and fulfilling real estate business.  Here Are The Show Highlights: The 8-headed beast that ravishes productivity in your real estate business (3:30)  How to protect yourself from coming down with a case of “bright shiny object syndrome” that can sabotage your profits (3:36)  How technology tricks you into thinking you’re productive when you really haven’t done squat (7:53)  All the money in the world can’t solve this overlooked business problem… (8:43)  Struggling to break past 10 deals per month? These two tactics will take your business to the next level (9:25)  The “set it and forget it” approach that helps you close more deals in less time (21:58)  The quirky little ‘desk adjustment’ that skyrockets your productivity (27:03)  To enroll in Real Estate Accounting Bootcamp and check out all the other free resources Nick offers, head to https://www.incomedigs.com/. Or if you have a specific question for Nick, feel free to send him an email at nick@incomedigs.com.  If you're ready to put the power of wholescaling to work for you, then head over to https://JoeEvangelisti.com/downloads to get your free “Business In A Box” downloads.  Or if you're a true action taker, ready to blow the lid off your results. You can apply now to work with our team to build the business of your dreams faster than you ever thought possible. Go to http://realestatemoneymindset.com to apply and change your life.  Do you want to become a successful wholesaler and help support the show? Then, share this with two people and go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star rating and review. We will pick one of the top five star comments and give away free swag and goodies. 

Lessons from my 2-day deep dive (caffeine and dubstep abound)... What's going on everyone? It's Steve Larsen and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. Hi guys, I'm excited to share this with you. These were ... These are the patterns that I noticed while I was kind of deconstructing some of the most profitable webinars, and especially their sequences. Okay? I was specifically looking at sequences. The funnel part I didn't look at as much, frankly because on some of these I helped build them, but it's the actual copy itself that I'm trying to go through and show some of these neat patterns that are inside of every one of them. Anyway, so I'm going to walk through some of these. I've got notes all around me right now. So if there's like a little pause, or little ums, or little ah, just stick with me, bear with me, because I'm going to walk through these. I just sent a lot of these lessons over to several people as well. Anyway ... Okay. So I'm going to walk through some of the scenarios here, okay? And what's funny is, man just going in and just adding one of these things in. Like it's going to increase my ... It'll increase my show up rate, it'll increase the amount of people who purchase. There's a lot of pros and benefits to what it'll actually do for actually sequencing itself. And what's funny is while going through and looking at these things, I almost started getting this feeling like, "Man I actually owe it to my prospective customer to do this stuff. To actually make these changes. It actually will increase the experience. ...They'll actually have a better experience during the buying process." I actually feel like it'll serve them more. And so this is like ... These aren't like little tricks like, "Oh these are cool tricks to like do that very thing. Trick them." Okay. I actually think that the level of clarity that this added was very fascinating as well. Anyway, so I'm going to go through some of these lists as well here, and specifically there's like ... Let's see. One, two, three. There's ten. Actually ten things that I want to walk you guys through and show you how to vastly, I believe, especially from watching the way each of these webinars are pulling off, increase your cart value, but like I was saying before, I think like followup sales. Right. Dropping refund rates. Does that make sense? And all the things that come with it. Anyway, so I'm excited for this. Here's the first thing though. So number one here, these are the interesting webinar followup lessons from my hacking expose. Okay. Anyways, number one here, what I ... Some of these might be like, "Oh kind of cool," and some of them are just like massive super huge bombs. Anyway, so the first one here is on these webinars. The confirmation email ... And almost every one of these scenarios, and every one of these normal webinars, the confirmation email itself has an origin story in it. Now think about this, okay? Does everybody buy the same way? No. People do not all purchase in the same manner, right? I am not going to sit and read sales copy. I want a video. Right? I do not sit and read a blog. I want to listen to a podcast. Okay. I do not consume content. All right, but there are other people that exact opposite. And as one of the biggest lessons I think I can give to you, especially one of the themes you'll see throughout as I kind of draw up these lessons, you're actually giving the webinar script in several manners, not just on the webinar. Okay. There's a group of people that want to see it on the webinar. There's a group of people that do not. And so you actually threw the scenario. You're actually going hit several different modalities to deliver the sales message, to deliver the offer and the stack. To actually give the scarcity and urgency to close. To give the time close for them to actually act. To give the bonuses away. It's actually hitting them in several different manners which is really interesting. It's really three heavy ones. But anyways, think about this right? The first email they're going to be seeing is let's say they're not actually going to go and watch the webinar. But most of them are still going to go check out the confirmation email, right? Or a good portion of them are going to. That's still an opportunity for you to sell them the origin story. Why you got into this thing, an opportunity for them to fall in love with you, an opportunity for them to actually fall in love as to why they should listen to the rest of the offer. So just think of that. Okay. So first spot, one of these major touchpoints. Again, when we're talking about the last podcast episode, right? About the hook, story, offer. You're still doing the hook through the email. You're still doing the story. Your actual origin story is the first, very first thing that's coming over to them regardless of if it's a webinar, regardless of whatever you're selling, you still have an opportunity to ... Right. It's one of the major things too. I remember I was hacking ... I was funnel hacking ... This was again one of the first really profitable funnels I ever built. Again probably like three, four years ago. I was hacking this guy, and I noticed that he was doing this very thing. He had a soap opera series and the first email after you opted in was the first email of the soap opera series. If you don't know what I'm talking about, go read DotCom Secrets. And he was following that format. But along with the first email came a second email of just his origin story. And he was like, "Hey, just wanted a chance to introduce myself and blah." He went right into the origin story. So I started doing that as well. And it was really cool because I got a lot more feedback from people replying to that email saying, "Man I'm totally in this for the exact same reason Steven. Oh my gosh, that's super cool. Thanks for sharing that. I'm actually ... Sounds like you're telling my story." I got more feedback from me telling my origin story, than I did from that first email with the soap opera series which is fascinating. Anyways, that's kind of cool. So to reinforce the point. Okay, so number one, write ... You're hitting from these different areas. Here's another one. On webinars that lead to application funnels, the confirmation email has a case studies origin story. Okay this is a pretty powerful thing to notice and recognize. When you think about these, if you're trying to sell something that's high ticket, the way that you present these stories ... Right. Let's think about some coaching. If you're trying to sell coaching or a high ticket mastermind, or a high ticket event or experience, something like that, a lot of times the ... Like when you think about the way Russell sells his inner circle, or when you think about the way really expensive people sell their stuff, there's really two modalities. The first one I absolutely hate which is when ... In fact I was ... I can't say his name. You guys would all know him. He's on a very famous TV show that I'm sure many of you guys consume. I got offered to go help build an application, high ticket application funnel for him, and I said no actually for a lot of reasons. Which kind of made me sad. I wanted to go do it, but just scheduling wise, just logistically too many things going on. Anyways, it was fascinating because I looked at the current application funnel they had and it was this guy, who's a celebrity, and he ... You could tell he was being told what to say which is fine. And the first video though was him saying like, "I'm so and so, and I've done this and this and been on these TV shows, and you've seen all this, and you've done this, and you know that I can get you," and I, I, I, I, me, me, me. It has total me syndrome. Okay? It's the me monster. Okay. Me monster was all over it... And I was like, "Gosh that's ..." It's very hard to sell super high ticket stuff like that. Right? Really high ticket funnels are very very client result based stories that you're using as your sales letter. The Liz Benny story. Right? The Drew Cannoli story. Right? Those are the stories. Do you ever really ... You hardly ever see Russell ever on any of the application funnels that are out there. That's not what's selling it. Results are selling it. The fact that he's been successful with other people is what's selling it. And it's the same thing when you're selling a webinar funnel into a high ticket application funnel. So I was looking at CF Certified right, and that's a webinar that pushes into an application funnel. And so the actual ... Right, when it's just a webinar funnel for usually like a $1000 to $20000 product, it's the protagonist origin story. It's the entrepreneur's origin story... But when it's moving ... This is one of the things I recognize. When it's moving into an application funnel though, it's one of your most successful case studies, it's their origin story. So there's a split that happens right? There's a very stark, very powerful difference as I was looking at this. Anyway, the indoctrination series, when you think through life you're like, I've had a lot of people reach out and ask like, "Steve you're talking about indoctrination series, what is that? Is that a soap series?" No. It is specifically for a webinar. It is specifically for ... Think of it as like a ... I make indoctrination series on one of my podcast funnels, and it's actually my other podcast show. I have a really strong podcast funnel there. And it gets like 62% opt in rate, and just it kicks butt. It's really really awesome. But they get a series from me, I sell it as a course. I'm like, it's free and it's just for the listening. Does that make sense?... So it's a free course, but really it's an indoctrination series. Anyway, if you study and you look carefully specifically at like the Followup Funnel webinar, the Funnel Hacks webinar, even Software Secrets, the Software Secrets webinar, all of the indoctrination series are actually a product launch funnel. What? What? I'm like recreating so much stuff because of that. Think about this. Right, some people do not like buying on the webinar. Some people do not like buying from blogs. Some people do not like buying from product launch funnel. But you can deliver the same message and offer in each one of those modalities. And so that's one of the things I'm doing is I'm looking at my followup sequence. It's not longer just a webinar that's delivering my offer, and the story, and the sales message pieces. Okay. It's actually ... I have it coming across as text which I'm going to show you in just a second. I have it coming across now ... There's actual hidden product launch funnel inside of my followup sequence. It's a product launch funnel. This is what I'm building out next which is so exciting. So I have a ... The product launch funnel as well matches and follows up with my close cart sequence. So at the end of video number four, like if you think of Jeff Walker's product style funnels, video number four is where a lot of the call to actions dropping in right? But it coincides with my close cart timeline. So in the email I'm saying, "Hey the cart's closing. If you want, go ahead and check it out here." They're actually watching video number four though, which is the stack portion. It's me reselling a whole ... Anyway. Super cool. Super super cool. Hope there's massive aha's with that. Delivering in these multiple ways... So anyways, it is a product launch funnel the indoctrination series. And I don't know that I've ever heard many people really teach that which is kind of cool. Like if you think through and you're looking at these replay sequences which is ... I'll tell you guys. Most of my money comes in my replay sequence. Right? I still make sales on the webinar, but I don't know why. Like there's something in my webinar followup sequence that works really really really well. I've not totally identified what that is yet, but most of my money comes in the replay sequence. If I can turn the sexy up though on that sequence, right, which includes the urgency and scarcity aspect, and I'm putting them through a product launch version of the same webinar, people are going to go check this ... Most people watch ... Most people can't actually join me on the live webinar. They watch the replay sequence. Everyone's timeline is different. They just login, they sign up so that they know they'll be on the sequence, they can watch it later. Well, heck. If you can't watch the full hour, hour and a half webinar, might as well drop it out to you in 20, 30 minute little episodes. And across the top bar on each page, they can progress forward just by clicking if they want to, or it'll drip out to them anyway and match my close cart sequence. Anyway, this is like a far more technical episode and I know that. Just stick with me. These are like ... Man, these simple little elements guys are going to change the way I do the game a lot. Anyway, let's see. Post webinar, all emails focused on how to get the offer for free. Yeah. Yep. Anyway, I'm reading what I wrote just so I would remember what to say. Anyway the post ... Yeah. That was right. All post webinar, pretty much all email focuses on how to get it for free, and if I'm at the part where it's not like the blatant call to action, there's still some piece in every email where they can either number one, go watch the replay, or number two pushes them over to buy. But it's reinforcing the fact that they can go get it for free. Think of it like this, right? There's some aspect in your stack slide, in your offer, that's the thing that everyone actually wants. It's not that they don't want the bonuses, it's not that they don't want the other pieces inside what you're actually offering, but there's one thing that you're giving away that's the thing that they actually want. Let's say I went in and I was on Amazon, and I was creating an offer on Amazon. Actually here's a better example, right? Okay. Okay. So I've been working out a lot more. I'm super excited. Trying to like ... One of the inner circle member, it's Brian Bowman, what's up buddy? Big shout out to you. You're the man. He was pointing out to me, he's like, "Dude you do literally nothing but funnel stuff." And I said, "Yeah, I know. Isn't cool." And he's like, "No like, yes that's a good thing, but like you're in a phase now where you should maybe ... You could do something else also. Enjoy other parts of life." I was like, "I'm doing what I love brother." He's like, "Come on dude." Anyway, so I've been trying to do other stuff as well which is kind of hard. It's funny. I like suck at like this life thing. I'm better at just living in funnels. Anyway I was like, "I got to go lift. I go to go exercise. Get more into that phase more," which has been fun. Not very sedentary anymore which is awesome. So I've been lifting a lot more and exercising, and one of the workout things I'm following, I'm on two different three month programs which I'm super pumped about and it's going well so far. Trying to get ready for that two comic club cruise. Okay? It's coming up in January you guys. So excited. But I don't want to be a tubby bubby on that baby... So anyway, super excited. I was looking and there was a jump rope. This guy was saying, "Hey, whenever you start, one of the cool things to go and do is just jump rope for five minutes, and you're going to burn a lot of calories just like that," which shockingly, oh my gosh, is true. Anyway. Way harder than I thought. Anyway, so I go on Amazon right? I go on Amazon and I start looking around for a jump rope. A speed rope. And these guys have nailed the offer creation piece on Amazon for ecom stuff, for these jump ropes. When I got the jump rope, it was so funny guys. Like anyway, part of me felt like a little bit of a pansy for buying a jump rope, and another part of me felt like Rocky. You know. Anyway, and there was ... So the main thing right? I wanted the speed rope. Right? But what came with it? It was so cool guys. They had made an offer in their ecom stuff. And the offer was, "Hey. You know what? Just because you probably don't know all the cool things ... You think you're literally just going to jump a little piece of rope for a while. A little cord. This little piece of plastic. But look at this. This is actually going to come with 12 workouts that you can do. By the way, here's a whole bunch of before and after pictures of people who've been doing it. By the way, did you know that this comes with the most awesome cool carrying case? It's also featured to have extra ends and parts and pieces." Like they made an offer out of it. It was really interesting, and they totally had ... And I was like, "Man I'm buying from you guys just because you did that." Anyway, it's fascinating right? So if you think through all the different pieces of your offer, there's one thing on there that I really wanted though. It's the reason that I got ... I want the jump rope. And so all of these followup communication after somebody goes through either a webinar, or a free plus shipping funnel, or I don't care. Whatever it is, all of it is focusing on how you can get the main thing you actually want for free. So one of the biggest tweaks I would have made to that offer is I would have said, "Hey, actually the jump rope is free." I would have priced it the same as everybody else, but the copy I would have changed it to would be, "Hey the jump rope is free when you get this other stuff, which happens to be the same price as all the competitors." But does that make sense? Now the copy made it an offer. Even more of an offer. You still get all these other things, but it makes the thing they actually want free. And so it's the exact same thing... Think about that with like funnel hacks. With Click Funnel's offer. Right? "Here's how to get Click Funnels for free for the next six months. You buy Funnel Hacks." Does that make sense? So think through the thing. I'm starting to call it the anchor of the offer. There's one anchor... I call it the anchor product, okay? And it's the thing that they actually want in your offer so bad, and when you tell them it's free when they buy those other things, oh man. Really cool way to turn up the sexy in your offer, and all of the followup sequences, all the emails, all the pieces of copy, post pitch, post webinar, reinforce the point of how to get that thing for free. Okay. And the fact that there's limited time actually to get it. Anyway. That was really really powerful. So I started looking through that. This is also a really cool commonality as well. I typically after my webinars, one of the things that I'll go do is I immediately dropout to them the opportunity to go and watch the replay. That almost is never the case in any of these webinars. Isn't it interesting? Almost none of the time is the replay email sent first. Like post webinar. It's over. Or it could be post ... You know they've gone through your free plus shipping book funnel, or ecom funnel, or high ticket funnel, or I don't care whatever it is. Right? Post call to action. Post offer. Post you actually going and trying to get them to purchase. Right? The first thing in here, the very first email, was actually another call to action email. It was an email that reinforced the stack. It actually redelivered the stack. Right? "Thanks so much for joining the web class. I appreciate it. For those of you guys who weren't actually able to get on here, here's what it is," and actually just went straight through the stack slide. First thing you're going to get is X, Y, and Z. In fact which ... There's one of the sequences here. ...Hold on let me look real quick here. I'll include the whiteboard screenshot in the blog just so you guys know. Actually I'll put it on Instagram. It'll be one of my posts. There's my hook right there. Go follow me on Instagram. Okay. At Steve Larsen HQ, and I'm going to make it one of the posts there. You can see the screenshot of the lessons that I learned from each sequence and then right next to it, I made like this ultimate followup sequence, and I mapped the different webinar emails to each ... Anyways. Super super cool. You can go check it out if you want to on my Instagram which I'm far far more into now which is awesome. But anyway, so post webinar it was let me followup ... Yeah yeah yeah. Follow funnels. Hold on, let me look at it. Okay, follow funnels. Okay very first ... I've got all the emails I printed out right here. Very first email that goes out post webinar, let me get to it. Okay here. Okay. Yeah. Check this out. Okay. Okay. So right after the very first email that goes out, right afterwards is this. Okay this is the followup funnel's webinar. Okay cool. Yeah. Check this out. I'm just going to read part of this to you, okay. Reinforcing a stack slide on the very first email post webinar. Okay. The second email is the one that actually pushes the replay. Okay. But there's another opportunity to purchase right from the get go which is so interesting because I've always just sent immediately a replay email. Anyway, I don't know if you guys are geeking out about this, and maybe I'm going too deep on this. Hopefully this episode's super valuable. For me, this is going to make ... I feel like the vehicle I've just designed here, because I not only am fixing all the stuff here. Like I rebuilt an entire funnel that just totally kicked butt. I feel like it's the difference between a $1 million webinar and a three million. And, so excited. Calling the shot on that one by the way. That'll be cool. All right so anyway it says, "So the web class just ended. I hope you had a chance to watch it live. If so you saw the power of followup funnels. You saw how we were able to literally make $16 for every dollar made on the front end funnels. You see how this is the way our company's growing. We talk a lot about the tip of the iceberg, some of you only saw the tip but I showed the rest of the iceberg today. And that copy is linked over ... Actually it's just underlined I think. Anyway. "Hopefully you love the presentation. I wanted to send you a quick email because people are blowing up our help desk. They saw the presentation and weren't sure if they should be all in. What does it mean to go all in? Being all in is something we talked about towards the end of the presentation." And here we go. He goes into what I'm calling a benefits stack. The benefits stack is one of the things that is included inside of that first email out. So there's an actual stack, but it's not always like, you know, "First you're going to get software secrets. Then you're going get this. Then you're going to get this. You're getting this." It's like a benefits stack. It's the benefits of actually getting. It's really really interesting. So I don't know what else to call it, so I'm calling it a benefits stack. And he goes into it. This is the copy part of the email where he goes into benefits of those getting it. And then he puts a call to action at the end. "It means you're using Click Funnels, backpacks, acitionetics, all the tools inside Click Funnels help dramatically scale your business. When you go all in we've got a huge gift for you. First off, I'm going to give you 15 followup funnels." So he's still going to go in, and he's selling each part of the stack, but he's diving a little more deeply into the benefits of it because it doesn't ... Like if you didn't see the webinar, right, who cares what the things are in the stack? There's no value behind it. So he's actually selling the whole ... Anyway, this is interesting... He goes, "First thing I'm going to give you 15 followup funnels. These are the exact followup funnels I use to one get people to actually show up for the webinar, two get people to purchase after the webinar, three get people to buy high ticket coaching, and much more. You get all these 15 funnels, total value is 9.97. Second," he's now on the second item in the stack, "We're going to give you a T-shirt that says, 'We're not confusion soft.' If you missed the presentation, you need to watch to get the inside joke, but this shirt is amazing. I'm going to send you it. Third, I'm going to give you," Right. He actually is writing out ... I've never seen this. This is crazy. "Third I'm going to give you, 'I build funnels,' laptop sticker. Fourth I'm going to give you the, 'All in' temporary tattoo." And then he goes in and he talks about the total value. Anyway, "These are all the insane bonuses you get. Click here to go all in." He actually literally pushes a stack and immediately back to the call to action is the first email. I have never ... I have always done that like the very dead last thing when my cart's about to close. Not first. So anyways, huge realization. And later on, right before this email's over, the same email, he goes, "If you didn't get a chance to watch the webinar, don't worry. I'll try to get you guys a replay tomorrow." Is that interesting? So he's baiting the hook for the next. Totally Seinfeld thing right there. Does that make sense? But he's pushing it. Anyway. I might have gone too deep on that. But that is like crazy cool stuff. That is so lucrative to know that. This is pretty interesting too. He did this in a lot of webinars. Not all of them. And several of the followup sequences, he actually has two different replay pages. Okay. The first replay he pushes out. So let's say it's the next day, he pushes a replay out. All right. It's kind of the normal, "Hey you can go check out the replay here. By the way this is only open for the next 36 hours," or whatever. And then a few hours later he'll be like the hook. Right? The hook of the email. The reason. The curiosity... The reason why he's emailing again is he says, "Look, a lot of you guys are emailing saying, 'I actually saw most of it Russell. I just don't want to actually watch all the things I've already seen before. I want to fast forward to the point where I left off.'" And he says, "I get it. I totally get it. So we did something special for you guys. Here's a replay with scroll bars." So he unlocks ... He just makes another page and he just, on the video element, he makes it so that they can fast forward. That's it. But it's another reason to email. It's another hook to go email and get it out into their hands. What? Crazy. So I now have two replay pages in my personal webinar, and one of them is ... I want another reason to email them. Another logical reason to email them after they've ... "Check it out. There's scroll bars in this." Okay. Anyway that's a big one. One of the things too is as part of the first replay email that goes out, he drops in ... You can see this specifically in Funnel Hacks if you go check this out. Actually I think there's few others as well. High Ticket Secrets have this. There's a few other webinars that had it. But this was brilliant. Oh this was brilliant. I was just saying how not everyone buys the same way... Okay. If you go to Funnel Hacks. You know, go opt into Funnel Hacks, buy it again if you want, but if you go opt in to Funnel Hacks, and just watch the replay sequence that's coming out, there's something very interesting that comes in. Let me grab it here real quick. Something very interesting that pops in in this sequence as well where he dives deeply into ... He actually gives ... He calls it, "Hey for those of you guys who didn't get a chance to, or you'd rather skip around, I'm going to toss in for you cliff notes to the webinar." Oh man. Funnel Hacks has an awesome product launch funnel in it. Let me find it here. Anyways, whatever. I'll just tell you guys what it is. What he did is he took all of his slides and printed them all out, and transcribed the webinar so that you could see the slide, and you could look at the slide and you could read the webinar. This is brilliant. Guys, he has somebody go through and they actually printed out all the slides, and transcribed everything that he said in the webinar underneath each one of the slides so that you can see the slide, and then read. See slide and then read it. See slide, read it. It's huge. Okay. I don't even know how many pages ... It's absolutely gigantic. Right. But when somebody goes through, somebody who's a reader, they want to read stuff, they want the little nitty gritty details. They want, right. Especially those who are like the engineer mindsets. They really like that kind of thing, right? They want to go through, and they want to read the webinar. And so he gives them the option to do so inside Funnel Hacks. And they go through and they read it. What happens when somebody spends like an eternity reading the webinar? They buy. You know what I mean?... Oh there it is. All right. This is a day three post webinar. "24 hour warning. Want the cliff notes? Okay in less than 24 hours they're pulling that Funnel Hacks web class and the special offer we made. We can get Click Funnels for free for the next six months," he's reinforcing the ability to get free for the anchor product of the offer, "Because you're almost out of time, I had one of my team members type up the cliff notes of the web class just in case you missed it to recap. So here's what you need to do now." Straight on to call to action. "First download the cliff notes. Second watch the replay here. Third get a huge Funnel Hacks discount, six months for free by clicking here." So number one, want to see the cliff notes. Number two, just watch the replay here. Or number three, you want to go buy. So towards the end it's more ... And that's the whole email. It's a super short email. But towards the end of the replay sequence, I've noticed that the emails actually get far shorter as well. Almost across the board. The email's towards the beginning of the replay sequence are much longer. They're telling the whole origin story. They're telling the secrets. They're telling the reasons you should get in there. And usually the copy, copy wise is actually getting smaller and shorter, and shorter, and shorter as the replay sequence goes. Anyway, I'm almost done here... Okay. There's something called ... I don't remember if I go this from Russell or ... Anyway, I've seen this from several people, but I'm calling it ... It's a hidden cart close. So they'll close the cart down, scarcity, urgency is the only reasons why anyone does anything. So it's important to close the cart I believe. So close the cart down, and legitimately take the bonuses away. They can still go get the main thing I'm sure on your main page, they can still go buy Click Funnels for example somewhere else. But the actual main thing they want, they can't get that for free. They can't get all the bonuses. There's some aspect of it that you take away for the scarcity aspect. But there's a hidden ... What was it? It was like 72 hours later ... Yeah. Something like that. There's a case study that people can go in and they can read. I think I saw Dan Henry do this too once. They can go in and read a case study of another successful person. The cart closed, they clearly did not purchase. And you don't really ... You're like, that's fine. Instead a little while later, you drop this amazing case study after the cart's closed, with a link to a limited secret replay that they could go watch it again just to scoop off the top. So the hidden cart close thing. Cart close, and then hidden cart close. That was kind of cool. One of the things that I'm doing is I'm going to put Facebook, the actual Facebook comments element. I'm going to put it below the broadcast page. Below the replay page. Below my indoctrination, which is going to be a product launch funnel page. And it's going to be the same link though, so any comment on any one of them is going to populate to all those pages. Massive social proof. Super excited about that. If somebody ... So on the actual order page, and on the broadcast page and replay, an exit pop that I'm dropping on, I'm going to drop in like the Facebook live chat element. So if they're leaving ... It's kind of like...and one of the reasons why he would make so much cash as well on his ... And if you don't know, like he made ... I can't say the exact number. He made tens of millions of dollars in only a few months. Like a couple months. Right. Made a lot of money, tons of revenue dropping in. And one of the reasons why is because he understood his buyer, and understood that everyone does not buy the same way. So some people wanted to buy on the website, but then ... Or on the funnel. But when they tried to leave the funnel, there was an exit pop that said, "Hey got a final question? Why don't you just call us?" Right? And there was a phone number. Well I'm going to do the exact same thing with a Facebook live chat. So when they're leaving, and I'll just change the copy to whatever it needs to be. If they're on the order page ... Like, I'm noticing for every four people who actually check out the order page after the webinar, about one purchases which is pretty standard. I mean that's pretty normal. What if I just doubled that? I mean, does that make sense? People are clearly going to the order page. They're checking it on out. They want to see it. So they got some last burning dying question. Well I'm going to go in, I'm going to drop in the ability for them to ask a question live. So on the order page, when they exit, it will be a Facebook live element, or a Facebook live chat element. Probably through mini chat or something like that. That way they can chat immediately with somebody on my team and get the final questions answered. Or let's say they're on the broadcast page and they try to leave. Right? "Oh you got a final question? We got a live moderator right now. Go ahead and drop it in." And there's probably going to be some ... Like a page profile or something like that. Probably for the main product that someone's just moderating at all times and trying to get back to almost instantly. Right. So we can keep on there. Keep the last few questions going. Because most of the questions I get now are ... They're not, "Hey, I don't believe this product works." The questions I get now from my webinar are primarily, "Hey, will this work for my scenario?" And if I could just have someone answer that question, we'll double our sales right off the bat. And so I'm going to do that on the replay pages, I'm going to do it on the broadcast pages, on the order page, and just to get the last few ... Anyway. So I'm super stoked about it. It's going to be awesome, and all right. That's a lot of stuff. Anyway, that was deep. That was heavy. If you need to listen to that again, go for it. I would love to do like a full blown out course just walking through all the cool stuff I'm dropping in. There's so many ways. Now that my ... Because I recreated my whole offer, and it's so much more sexy. It already was sexy, but it is like ... I got the correct response this time guys. People were emailing me, they were Facebooking me, they were all saying, "Dude are you sure you want to give all that value away for that price?" But I was like, "Yes. Yes. That means I hit it. That means I did it right. That means ... Okay. That is the correct response that I want," and I got a lot of them. And I'm like, "Yes. Okay, sweet." Right? And I'm finishing the last few pieces that I want to go get for the stack slides, and stack section itself. I'm getting the webinar funnel where I want to be now. And I'm obsessing over the little things now that'll add just another two percent conversion here. Extra half percent conversion there. Now I can obsess over that tiny stuff because for a while it's just making sure that freaking offer is amazing. Anyway. So I'm excited about that. And I'm going to go put these different pieces together, and anyways it's going to be epic. All right guys, hey go crush it. And please for the love, if you have not left a review, I get so excited. Thank you guys for dropping those reviews in there. I just spent two days studying and learning the stuff that I just dropped you guys in 30 minutes to an hour here. Over these last few episodes. I would love a review if you wouldn't mind... If you could drop it on over. That drastically helps. I'm certainly always trying to increase the reach of this. We are pushing stuff all over on Instagram. I'm getting my content machine all put together. But I would love that, and anyway. In fact, I think I got a cool little special bonus coming up for those of you guys who do coming up soon. So anyways ... Because I can see your name on it which is awesome. Anyways guys, thanks so much, appreciate it. There's my ask. All right guys. Talk to you later. Bye. Hey thanks for listening. Please remember to rate and subscribe. Want today's best opt in funnels for free? Get your free opt in funnel pack by going to SalesFunnelBroker.com/Free Funnels to kickstart your opt ins today.

The good and the bad of my very first info product...   What's going on everyone? This is Steve Larsen and you're listening to the best podcast on planet earth in my opinion and in reality of course. Welcome to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host, Steve Larsen. Hey, you guys... Hey, I'm excited for this episode. This is something that's been on my mind for probably four weeks now. I've just not ... I don't know. I haven't had the time to actually make it, but I've been making this list and I've been writing this list for a while. I keep walking into my office, my home office, and I look over to the right and I've got whiteboards all over the place and quotes stapled to my wall. A huge black sheet stapled from the top of the ceiling down to the bottom of the floor. I've got big flood lights and film equipment. I've got a whole set up in here. I got a whole studio, but all over on the side of the wall over there, I've been writing this big list down. Weird as it, whatever it is in the morning, my brain turns on real fast. What's been on my mind for the last sort of while is kind of lessons from my first info product. When I first started coming up with this product idea, my little girl was about to turn four years old. Super excited. She's a cutie, a lot of fun. Love hanging out with her. It's fun though. As she gets older and older, it's not that she wasn't fun before, but even now we can have like more conversations, which is crazy. She's only four almost, which is nuts. When I look at her too, I also remember weirdly enough this first info product that I launched is around the same time when we found out that she ... That my wife was pregnant with her. My wife came running out of the bathroom one day and we were excited... We were trying to have a kid. She ran out and she was like, "Oh my gosh. We're pregnant. Ha, ha." I was like, "Wow. Yeah. I'm so pumped." We were so excited. We're so excited. I have, how should I say this, almost the bitter taste in my mouth also during that moment. It has nothing to do with my excitement for the kid. I was so excited for my little girl, so excited for her to come, had nothing to do with that. What the bitter taste comes from still is that I mean we were just broke. I mean broke, broke. I didn't know how to pay for the birth. I don't know how I pay for those. I mean it's one of the reasons I joined the army. I mean I always wanted to anyways, but it is one of the root reasons. It was like, "Crap. I had not figured out how to sell stuff," despite the fact that I have been constantly trying. Up until that point I had been doing real estate, both commercial and residential, door to door sales. At that time I was getting into like eBooks and I was writing a lot of stuff, which I never launched one of them by the way. It'd be kind of cool to show and actually finish that one one day. It's cool how on point I was four years ago when I was writing that thing. It's like right on point. All of it's still valid. I was like, "Oh my gosh." Anyway, different subject. It was hard because like I really just didn't know how we were going to live, how are we going to eat. I was trying to be fiscally responsible.... We didn't have expensive habits. Thankfully neither my wife or I we really had like super expensive taste. It's not that we didn't want to, but we were okay with the fact that we didn't have the money to... Neither of us have really ever been concerned about the other spending a whole bunch of money randomly. You know what I mean? That's not ever been us, but at the same time, we just didn't have any money. I was in school. I did great in school. After a while when I learned how to learn that I started getting straight A's every semester almost, which is awesome. I was deep into school. I was trying to learn. I was trying to outdo my other peers. I'm very competitive on purpose. I was trying to beat them on everything. I was trying to beat my professors even, my marketing teachers. I was trying to show them that they were wrong on a few things. I mean it's just my personality. I run. I'm a sprinter. I know that. Anyway, this product idea though came at a moment when I was really needing something the most money wise. Not almost the most. There was one more intense time than that. I remember I was sitting on the couch at 2:00 AM and it was freezing. I was in our cold apartment. This is in Eastern Idaho, Southeastern Idaho, which if you don't know in the wintertime and even during the summer, like the wind just always blows there. I don't know what is going on over there, but it always blows wind. I'm from Denver. My wife and I are both from Denver. It doesn't blow like that over there. Anyway, I had this idea and it's not like it hit me all at once. The core of it did, but it continued to develop over the course of several weeks. The idea was to create this info product that I could not find anyone else in this particularly industry creating. No one else had done it. No one else understood ClickFunnels enough to pull it off as far as I could tell. ClickFunnels was pretty new. I'm sorry. Let's see. Yeah, okay. This was about three and a half years ago right after ... Timeline wise, ClickFunnels had just opened up, so not quite four years ago then. It's amazing how much has happened in that amount of time. That's crazy. Holy crap. Anyway, I had this idea and I was excited and I didn't totally know what I was doing, but I figured that I needed to go create this product and then start to sell it because it was a blue ocean. No one else had really done it. There was enough people that I could go funnel hack to get kind of an idea of the thing that I should create, like what would be accepted content wise, but I was going to deliver it up in a completely different way than that market had ever experienced before. I was like sweet. Cool. I mapped the whole thing out many times. I wrote out the value ladders. I literally went page by page through Russell's DotComSecrets Ignite program. It was a workbook that he gave for free. After the DotComSecrets book on the thank you page there, he was like, "Hey, I don't want you to sit around, wait around just being bored, so here's three days of this event and the workbook with it." I was like what? Oh my gosh. I took the workbook. I printed it out. It was like a hundred pages. I got it spiral bound and I started hiding in the basketball ... On campus, the basketball stadium box office seats because you could jump through the front window and it was kind of like dark, really fast internet up there. No one would bother me. I would just kind of dodge security when no one was looking and I'd jumped through the window. That's literally how I learned this stuff you guys. That's how I did it. I was just hustling my brains out. It hasn't really stopped. I just haven't stopped since then. I learned it around this entire product. This product was how I learned funnels. That's why it was so near and dear to me. Now I had created stuff before, but not like this. I promise I'll get to the good stuff here in just a moment. Here's the back story with the whole thing, okay? I went and I created the product and it took me eight months, eight months to make the thing, right? I was in school. At that time we had our kid. I had family life with a kid that had just started. I had started with the army. I went away for six months to basics training and all this other stuff and other trainings, pieces like that. Six months I was gone. Anyway, in total, actually creation, took me eight months to make the thing and I launched it and I was so proud. I was so proud. No one else really understood what I was doing, but I was so excited to just have ... It was my first info product to really put out there and it was good. I knew it was good. Nobody else was doing what I was doing and I knew that. I was very proud of the full thing, but the problem was a lot of stuff. There was just so many things. Oh my gosh. If I could go back and just like shake my three and a half year old ago self, I would. What's been on my mind the last few weeks here and now has been lessons from that first product launch. I think the reason it's been popping back up is because I'm about to launch another info product here early January and I know there's another soul in planet that's doing what I'm doing. I know that there's no other one who's even pulling it off closely or even remotely similar to how I'm doing it. I know it's a blue ocean. I have tested the crap out of it for the last year and a half to two years. There's on one else. I'm excited. Very similar scenario as that first info product I launched. When I launched that very first info product though, nobody bought it. I had not even thought about traffic. Looking back, so juvenile and now I'd be like, "Why on earth would I not think about that now?" I just didn't know. I had no idea. It ended up making me like 50 grand just through like one or two traffic sources and it was awesome. It was great. Really, really cool. Well, now I'm about launch a second one and I'm so excited about it, but I wanted to go through a list of kind of some of the ... I wrote them all down here and I'm sure that there are others, but these are like the most stark lessons that I have gathered from that first info product launch and it's totally different this time. 100% different. Like completely day and night different the way I've been handling this thing. Anyway, you know what's funny is I actually go through these with two comical coaching students as well and definitely did this with the latest fad event as well. Went through a few different strategy on how you could pull off. Here's the number one lesson from the whole list. There's about five or six things. What I'm going to do is I'm just going to go through them real quick and I'll explain them as I go. I want to go through these because I need you to understand that if you're about to launch an info product and you feel stuck, I almost guarantee that it is because of one of these reasons. Here's number one, lesson number one is create the revenue before you make the product. This is huge and it's totally counterintuitive to anything else you would ever expect. All right? Even in my marketing classes, like even some of the early mentors I had, they were always like, "Look, go create something brand new. Create this cool thing and then go try and sell it." I was like no. It's totally the opposite. First, you sell it and then you create it. You're like, "Steven, that makes zero sense." Let me tell you how to do it... The reason why is because I spent eight months creating this thing that was amazing, but I did not get paid a dime for it forever. Luckily I created something that was cool enough people could pay me for eventually. I mean that was straight luck. I guessed my whole way to profits. Here's how you do it though. Let's say that you're selling an info product or even a physical product. You can start selling the thing. I mean think about Kickstarter. That's exactly what that thing is. You are buying something that may not even be done yet. What does that tell the entrepreneur? It tells the entrepreneur it's a good idea, right? You currently as the entrepreneur do not create the creativity. You do not create the ideas. You do not have them inside of you. You do not have inside of your own being right now what it takes to make a million dollars from the market. None of us do and I wish I had understood that ahead of time. What you do is you create the product with the first buyers. You create it with them. What I've been doing is I've been spending all my time. I mean I've created cool stuff. I've created workbooks. I mean I've created lots of stuff that goes with it, but I still have not created or filmed the actual thing yet. It's because I am waiting all my time, all my attention, all my focus is on creating pressure, the actual sales message before I start to sell it. I'm not creating the actual thing first. Now if you see the way that Russell rolls things out, if you see the way Russell Brunson and ClickFunnels in general roll products out, a lot of times the way we do it is we sell the thing, we prove that it was good and then we start to ask campaign the buyers. We prep them ahead of time, so it's not like a bait-and-switch. You know what I mean? There's certainly room where you could be really shady with that and we're not. What we do is we say, "Hey look, classes start in two weeks. Buy now for your early bird ticket to get in cheaper," right? Then on the very first module or the very first training, you could do this for physical products too, whatever it is, then we start saying things like, "Hey, what's the number one question or challenge you have with X, Y and Z," and that's just for module one. Well, now we know what to create. They told us what to make. Does that make sense? What's going to blow a lot of people's minds is when you realize that the product rarely sells itself. Rarely ever do you have a product that's so good that it sells itself without any sales copy, without you even trying, where their word of mouth is so strong that you don't need any sales message. What's funny though is when people focus all their time on creating the product and no time creating the sales message, right? They think the product alone is what sells the product. That's not true at all. I have watched Russell sell products he doesn't even know what the product is. It's because he knows persuasive. He knows how to sell. He knows how to create offers. He knows how to stack things. He knows how to create new opportunities. He knows how to invoke that kind of emotion from an individual, right? It's because he's gone through and he creates the actual new opportunity. He creates the sales message. It does not matter really what the product is. It does obviously. It can't be crap. It's got to be amazing. It's got to deliver. It's got to be the coolest thing on the planet earth. You know what I mean? You're creating a brand new opportunity. It better deliver. It better be awesome. Do not deliver junk. That is not my culture. It should not be yours. Okay? What I'm telling you is that you can sell and make money before you actually start creating the product. Then what you do is you create the product with them. You create it as you go. That's all we do. That's all I've done... I have created so many freaking member areas in the last like year. It is ridiculous. My role at ClickFunnels has somewhat shifted. I'm not so much of a front end funnel builder anymore. We're not creating them any front end funnels anymore. My role has shifted. I'm more like a members area, content creating, fulfillment guy now. I don't know why it's totally shifted, but I think that's why is just because we don't create that many front end funnels anymore. It's all about delivering these massive awesome members area. It's all built in ClickFunnels. I mean everything I do and everything I build is in ClickFunnels, but anyway. That's the first lesson is that oh my gosh, biggest thing, why did I wait eight months to collect any check? Honestly, it took a while for word to get out because I hadn't thought about traffic, so really it was like a year. That was rough. Why did I do that? Don't do that. I'm begging you not to do that. Anyway, number one, please know that you should spend most of your time on actually creating the sales message. Focus on getting paid before you make the product as much as you possibly can. Then what you do is that first round through, that first group through who bought your thing, you create the product with them and you say, "Hey, guess what? It's all going to start in two weeks. Go ahead and get your ticket. Go ahead and buy now, so you can get the early bird pricing. It starts in two weeks. When you get in there, very first module, there's a little stop in there, go ahead and answer that questionnaire so that we know we are covering the things that you need most." It's just an ask campaign... Then when we're one week out, "Guess what guys? It starts in one week. Go ahead and get your ticket or go and buy. Then the very first module, get in there, make sure ... Guess what guys? It's starting today. It means you don't have to wait like the people who wait had to wait two weeks ago. Go ahead and get in. I'm going to extend the early bird pricing. You can go ahead. In the very first module, you can go through and make sure you fill out the survey so we can make we're answering it and filling the products to your needs so we can make sure we're helping you the most. Guess what guys? It only started a week ago. That means you don't have to wait. That means you don't have to wait. You can get in there and you can start right now, but go ahead and go to module two and to let us know what is it you're most struggling with. That way we know we can make sure we tailor the product to ..." You know what I mean? It's that same thing. "Guess what? It started two weeks go. Guess what? It started three weeks ago." Then whatever it is, let's say you have six modules and something, that first group through, they're creating it with you. You're making money. You're seeing what works and what doesn't and you're no longer just guessing, creating an entire product, spending all this time and actually wasting a lot of time and frankly probably money that you could have been getting that you didn't. Does that make sense? This is like one of like six lessons and I'm spending a ton of time on it because I just want you to know that. For the love, sell the stuff. Do a great job fulfilling on it. Don't be shady. Let them know that they're the first ones through. You know what I mean?... Let them know that they're going to be creating with you and then a really easy thing to do is let's say you go create module one. At the end of module one, let's say it's on a Saturday. Let's say you released module one on a Monday. Friday do a live Q and A call with everybody. Put the recordings back into the members area. That becomes a value-add. You can toss that in at the end of your stack. That lets you know what holes you didn't fill. That lets you know where the people are not able to understand or follow what it is you're actually doing. Does that make sense? Anyway, what is that? 18 minutes for number one? Let me go a little bit faster here, but I hope that makes sense though, okay? That's one of the biggest lessons I ever learned. Number two, here's the second lesson, let's say that you're hiring out support. Let's say you have a support person or you've got support people or whatever it is. Let's say it's someone who's not totally vested in what it is you're doing. Let's say it is and they just don't understand what your product is. One of the worst things that can happen is when someone starts to ask a front line support person about your product because they may not know about it. What I try to do, what I'm trying to do now is I'm trying to separate support where they are mostly transactional style questions, "Hey, I can't find my login. Hey, I didn't get my receipt. Hey, does this include this?" Right? It's more factual and transactional. I'm trying to leave support to do that stuff while I handle the question on my live Q and As about the actual products and how to use it and how to get the most out of it and how to go crush it. You know what I mean? I'm trying to create that split right there and there's really a few things that I've been doing. I got this awesome guy. I want to interview him so you guys can all meet him sometime. He's so cool. He's awesome. He's been going through and he's been taking a lot of the Q and A questions that I get, support questions that I get and he's making a knowledge base with the most common questions. I think we're using Freshdesk. He's creating a knowledge base with like the most questions and it's not a perfect process yet and it's not a perfect system. I know that and I apologize if some people have gotten confused or frustrated if there's something that's been weird in there. We're still making it better. It'll be awesome. Anyway, that's where the knowledge base is sitting and a lot of transactional questions, a lot of like what things come with what questions. All that stuff is I'm trying to separate that and put that to support and I'm trying to take the other questions about the product and how to use it, how to actually be successful with it. I'm trying to put those in a live Q and A that I'm going to be doing with this new info product starting January. I'm going to be doing that every single week live with a group of people. I'll share my screen and we'll go through stuff. I'll take those things and I'll put them back into the members area so that people know what's going on with there. You know what I mean? That's the plan. The reason why is because there's been a few times where much earlier support people who were with me ... This new guy I have is amazing. His name is Luke. Shout out to you, buddy. I want to introduce him to everybody sometime. He's been amazing. Anyway, very much earlier support people, they weren't as passionate about my stuff as I am, which you can expect. That's totally fine. They might make customers a little bit mad or whatever it is because they may not understand a strategy. That should be something that I handle, not the support person. Anyway, okay, that's kind of a long answer there. Here's another lesson, well, I was originally funnels on SalesFunnelBroker.com for $100. I think they're still out there right now, but that's been changed. I just want you to know that. When I originally was selling that stuff, there's a lot more stuff I had on there for sale for a hundred bucks also. When I was selling funnels, when I'm selling share funnels, things like that, and even with this other info product, when I was selling stuff for a hundred bucks, I did not like the customer that brought. That was way too intense of a product. A whole share funnel and how to set it up, that's way too intense to be selling for only a hundred bucks. That's holy crap. This is lesson number three. Lesson number three is more money equals a better customer. Now I can understand having smaller physical products on the front end of your value ladder. That's a lot cheaper. It's because it doesn't take as much to fulfill on that... Not nearly at all. It does not take nearly that much to fulfill on it. That's a hard thing to screw up. You know what I mean? Like a book or something where it's cheaper and smaller and it's self-explanatory. That's way easier for a customer, any kind of customer, to come through and actually understand. When I was selling stuff that was cheaper that should have frankly been more expensive, that brought a kind of customer that was a little bit more needy. Not that it's a bad thing, but there's a level of self-solverness. They are people who solve a lot of issues or problems on their own. Entrepreneurship is a self-solver kind of a game, right? If you're not in love with solving problems, you're probably not going to make a great entrepreneur. Does that make sense? It's a big deal. All this game is going from one problem set to the next problem set, to the next problem set. The reason why Russell Brunson sometimes doesn't listen to a lot of stuff or go to a lot of other events anymore, he doesn't go to a lot of other people's things anymore, he doesn't read a lot of other people's books, the reason why is because he's on a much higher level problem set, right? He's not trying to figure out how to go from zero to a million or 1 to 10 or even 10 to 100 anymore. He's trying to figure out how to go to a billion dollars. That really ups the kind of person he's trying to learn from. It's the exact same thing with this whole ... Look, more money you charge equals a better customer. I could dive into that a lot deeper for other things too and show some other examples, but I'm going to move on. First lesson, make money first and make the product with the customer. That's huge. Massive value bomb right there. Number two, the live Q and As should be ... Anyway, I wish I had been doing live Q and As about how the product works rather than leaving that to support. That was a dumb decision on my move. Support should be more transactional stuff and creating a knowledge base. Number three, when you charge more money, you get a better customer typically. Number four, I wish that I had first funnel hacked a really hot market and then created a new niche out of that hot market. A lot of times it gets confusing for people... Hey, go funnel hack someone... Model them totally. Then hacks for secrets comes out which says, "Hey, create a brand new opportunity. Totally new niche. Something that's never been created before." You're like, "Wait a second. What? Where does funnel hacking come in and where does creating a new niche come in?" Right? Luckily, I guessed right on my first product. Number one, you go find a really ridiculously bloody, bloody red ocean, right? Something where tons and tons of money is being spent. You find out what they're all doing, then you create a new niche out of one step out of that really hot market. That's one of the easiest ways to ensure a big win. I wish I had done that the first round I've been more purposeful with that, but I frankly wasn't. I just didn't know. Next lesson, nevermind. That one doesn't make sense. Here's the next one, this is going to sound self-explanatory as I say this, but I just didn't understand this either. I wish I had created traffic sources prior to launching my first info product. I didn't even test anything. Nothing... I talk a lot about Tim Ferriss' book The 4-Hour Workweek and it's simply because it's really good, but if you know the story of how he actually wrote that book and put it out there, it took him like a year of planning and preparation and writing. He would drip out a little bit of it here and drip out a little bit there and write little pieces here and there. He did it over the course of like a year. When he came up with the title, The 4-Hour Workweek, what he did is he brainstormed a ton of book title headlines, lots of ideas, a lot of book title ideas and he created an ad for each one of them and he threw them all out to the marketplace and he looked at which one had the highest click-through rate, which was The 4-Hour Workweek, and that's why he chose the title The 4-Hour Workweek. That's why that book is called that. He tested like crazy. He PR'd himself like crazy before he ever, ever launched the thing. He primed the pump way before he ever put it out there, which is awesome. I love how the product Software Secrets was launched. If you hadn't seen the Software Secrets launched, it's amazing. They made tons of money. It's amazing product. I personally use it. I personally bought it. I absolutely love Software Secrets. I think it's so cool, but what's cool about Software Secrets is that for almost a full year, in fact it might have been a full year, they had this podcast where all they did was document the creation of the product. They included their customer in the actual creation of the product. Now when there was this new feature that popped out, they said, "Oh yeah. You guys remember the story behind this feature?" Then they talk about it, right? That's cool because when they actually launched the thing, now they know the stories behind how hard it was to create this thing and the trial and challenge behind this one over here. It's cool because they brought us on the journey. They basically were selling everybody before they actually sold the thing and that's why they did it. That's how they did it. I wished that I had done that before. I wished that I had created pressure and traffic sources prior to actually launching the product. Oh my gosh... Guys, if you can make the event of you launching the product feel like an event, it's like one of the easiest ways to ensure success with this whole thing. Anyway, I have been talking like crazy and I know this is kind of a long podcast. The last few have been kind of long, but I'm just excited to share a with you guys a few of these things that have been going on my head. Anyways, if you're making a product, you're making something that's good, that's ... It could be the first one. It could be something that's also maybe not even your first one. Maybe it could be whatever it is you're about to launch something or you've already launched it, think through ... Okay. I'm just going to recap these lessons real quick. There's one, two, three, four, about five things here. Number one, figure out again how you can actually make money before you start creating your thing. That's going to ease your pain like crazy because the guess work's not going to be on you. The market will tell you what it wants you to create, right? I just went over that. You don't have that inside of you of really knowing what it is to create. You got to ask the market. You might as well get paid while you do it and you can. Start selling before it's ready. That's number one. Number two, separate what support's roles are with your roles. Your role is to sell the thing, make it awesome, help people learn how to use it, help people learn how to consume it. Support's roles in my opinion is more transactional. You know what I mean? It's more let's make a knowledge base. Let's do the things. Let's answer the questions you're answering all the time, Steven. Let's answer all the questions. You know what I mean? It's that kind of stuff and again I'm going to introduce you to a cool guy here shortly. Stuff starts to roll out with this thing. The third thing, charge more money. More money equals a better customer typically. More money typically equals someone who's willing to take more action. If someone spends more money, usually they're willing to do what you say rather than blame random stupid crap on you that it's not your fault, rather than just their own fault for not actually taking action. You know what I mean? Anyway, more money usually equals a better customer. Fourth lesson, find the hot product where lots of money is, then take one step out of that as you create a new niche, right? Don't just create something new willy-nilly. Find out what's actually selling before and go create something new from it. Then the fifth and final thing is create some pressure before you start to sell something. Find the traffic sources... Do some testing. Figure out what is actually selling. Your job is to sell. Just sell. Don't worry about stupid stuff like business cards or office space. That stuff doesn't matter. Sell, sell, sell, sell, sell. Sell for a while and prove what the market wants, then we can kind of automate stuff because the market told you what it wants. Anyway, I've been talking a long time. That was a freaking 30 minute podcast and I'm sorry that it went that long, but honestly, I just hope that you understand more of like ... Gosh, like so many headaches. I can't even tell you how many headaches would have been relieved if I had just done this. I mean this is over the course of like two years of me learning that. Okay? I hope that that 30 minutes cut down two years of you learning how to do this stuff. You might even be amazing at selling that stuff and I hope that you and you probably are, but just the way you structure stuff with your support, with all the different things, all the different pieces, just know that like is ... Those are for me the five huge lessons when launching an info product or products in general. When it comes to selling it, just ... It eases the pain like crazy. I kind of jumped into a lot of that stuff too with our last fad event and it went really great, but anyway. I'm excited to launch this thing. I think it'd be great. I've got a lot more structure in place this time as far as the business wise goes, which usually I don't care as much about, but I'm trying to take you to a lot of the lessons I learned for the first info product. I'm excited to launch it. It'll be early January. Anyway, it's going to be awesome. Anyways, get out there. Launch stuff. Just sell stuff and I'm excited for you and what you're launching. It's cool to hear all the stories. I love when you guys reach out and share with me what you guys got from these things too. It's really fun. Anyway, you guys are all awesome. Get out there... Create products... Put stuff out there... Time is a ticking... Don't waste it. I'll talk to you later. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to SalesFunnelBroker.com/freefunnels to download your prebuilt sales funnels today.

Russell’s rant about what’s keeping people from success. On this episode Russell rants about the difference between daycare, college and coaching and why to be successful you need coaching. But to be a champion you have to put in the extra work because coaches can only take you so far. Here are some interesting things in this episode: Why you need to listen to your coaches to be successful, otherwise you might as well go to daycare or college. And why putting in extra work after the coaching is what will make you a champion. Listen here to find out why you need to move on from daycare, and college and jump into coaching and then put in even more effort to become a champion. ---Transcript--- What’s up everybody? This is Russell Brunson and this is an emergency impromptu podcast with angry Steven behind me. So I have to do this right now. The Software Secrets webinar is starting in less than an hour and I should be doing slides, but something just made me angry so I wanted to jump on. And you’re kind of angry too. Steven: It actually kind of pisses me off. It’s a recurring thing. Russell: Alright so, this is a coaching call for everybody, and owe, we’re going to queue the Marketing Secrets intro and then we’ll come back to what we’ve gotta do. Alright welcome back, so now that we’re still angry, hopefully the intro got you pumped, I want to talk to you guys about the difference between coaching, college, and a daycare. This is very important for you to understand because some of you guys for some reason think that we run a daycare here and we don’t. So right here actually, if you’re watching the video version, if you look out the window here, this is our office, Clickfunnels right there, there’s the daycare. So it’s right next store. There’s a little playground right there, you guys can see it. That’s the daycare. Steven: And they cry and they scream and they’re whiny. Russell: So the daycare, it’s really cool. The way it works is you show up there and then someone takes care of you the entire day. Like when you’re hungry, they give you food. When you’re thirsty they give you water. When you poop yourself, they wipe your butt. It’s really, really nice. It’s like what? $50 a month, $100? I don’t know how much it is. But that’s a daycare , that’s how daycare’s work. So that’s one option of how you can get better at life, you can go to a daycare. Option number two, you go to school. Now, the thing about school is it costs a bunch of money. They don’t care about you at all. You show up and then you do your assignments or you don’t, they don’t really care and they give you an A, B, C, D or F. or if you’re in England I also found out they have an E. We don’t E’s in America, but apparently in England there’s E’s. But A, B, C, D, or F and then as long as you get a C, they don’t, C’s good enough and you get a degree. In fact, my motto in college was C’s get degrees. That’s how I passed school. As long as I got a C I could wrestle. So I literally had a 2.1 GPA, I had complete C’s all the way through, except for I got a B in, I think it was something….It was like semester one of year one. So it was a long time ago, I don’t even remember what it was. But I got C’s, I got a degree and yay! I got a degree, whooo. And I leave with a piece of paper that’s completely useless. So we got daycare, we got school and then the third option now, is coaching. So how does coaching work? I’m a wrestler and every single day I show up to wrestling practice, my coach was there. My coach was really good. He knew what he was doing. And I show up and all the other wrestlers would show up and we’d sit and watch the coach and he’d teach us moves and we’re like, “Oh, cool. That’s a good move.” And guess what? Some of the kids would watch the coach and they’d try the move and they didn’t do it right and they just sat there on their butts and did nothing. And then guess what? They sucked at wrestling. And the coach didn’t give them a B, or a C, or an A and it didn’t matter because they were going to put them out on the mat and they were going to get the crap kicked out of them in front of everybody. That was the reality. You don’t get an A, B or C, it’s like okay you’re about to go fight someone. This is your preparation, if you want to just crap it away, congratulations, you did that. And you’re going to get beat up in front of everybody. Then there are people like me, I listen to coaches, I watch, I train, I ask them questions, I keep doing it, I train, I practice. When he would leave my dad would come over, my dad’s out there. When he would leave, then we’d go out to the house eat dinner and my friends would come to my house and we had a wrestling mat on my back porch, we’d wrestle on the back porch and guess what? I became a state champ, I became an all American, I got a college scholarship, because I did more. My dad used to always tell me, “ A coach can take somebody to this level. And a coach has got a whole bunch of people he’s coaching. That entire wrestling room is all there and everyone’s getting there and the coach can get everybody to this level right here. The difference between someone who’s going to be a coach, and someone’s who’s going to be a champion, is after the coach gets you here, it’s that extra effort. That’s what makes you a champion.” So what’s cool about marketing and sales, first off, we’re not a daycare. I’m not going to wipe your butt. I don’t freaking care if you succeed or not. That’s not on top of me. Number two, this is not college, I’m not going to be like “Congratulations, here’s a C you can go get a degree.” Because guess what? You’ve gotta go out there on your webinar or with your pride, and you gotta step out there in front of everybody and you’re getting the crap kicked out of you and if you’re getting a C, you’re going to get destroyed. I’m not giving out C’s. It’s not a college, or university. I actually care about your success. So what we’re going to go is we’re going to have a coaching program, but we run the coaching program just like wrestling. We’re coaching a whole bunch of people the best that we know how. We know what works, but guess what? Everyone sitting in the room is hearing the exact same thing. And the difference between a champion and someone who is average is who’s going to take that extra effort. Who’s going to ask the coach other questions? Who’s going to follow up? Who’s going to practice? Who’s going to get better? Who’s going to do stuff on their own? Who’s going to go home at night, after they eat dinner, for the third practice of the day because they want to be a winner? Those are the people who win and those are the people we coach. So right now you’re in a coaching program. So any of you guys who are in our coaching program, this is specifically towards one person who I’m yelling at, but this is an important lesson for everyone. First off, we’re not a daycare. If you want someone to wipe your butt, it’s like $100 across the street from Clickfunnels. Across, it’s not even the street, it’s like over the fence right there. They will wipe your butt and you’ll feel really good, because you gotta clean butt. Number two, you can go to college. Boise State’s like, I don’t know, 4 or 5 miles down the road. They’ll give you C’s and you’ll feel really good. You can put it on your wall and be like, “I got a degree.” And you’re so awesome, but you’re going to go out in the real world and get the crap kicked out of you. Or number three, you can become a champion. Show up every single day, work your butt off, work hard, and then go out and do the extra effort you need to do to be successful. The last two nights in a row, guess how late I was here at the freaking office working on my slides? 2:00 both nights in a row. “But Russell, you’re super successful, why are you still working hard?” Because champions go the extra effort. I could have gone home. I could’ve not done this. I could’ve just slept. And we got people who are like, “Oh Russell, I worked really hard. I was up til like 8 last night.” Dude, you guys aren’t even there yet. You shouldn’t be going to bed until at least 2 or 3 or 4 in the morning til you freaking get this thing figured out. If you want to be a champion, the coaches can get you to this level. My coaching, Steven’s coaching, what we are doing, we will get you to this level but that’s the level everyone’s at. And guess what? If you’re at that level that everyone’s at you’re not going to be successful. Champions go the extra effort. Champions do a practice afterwards. Champions go home and do another practice. Champions are thinking about it, dreaming about it, working on it, trying to perfect the art so they can become a champion. If you want to be successful in business you’ve got to do that because this is not something where we’re going to give you a C and now you’re going to make money. It doesn’t work that way. You’re going to go out there into the real world, into the marketplace, the marketplace is going to kick the crap out of you if you haven’t been prepared. If you show up and you’re like, “Hey marketplace, I did my first webinar and nobody showed up.” It’s because your stuff’s boring because you just did the baseline and you quit. “I did the webinar, 5 people showed up and nobody bought.” First off, it’s because you did the baseline. If you want to be a champion you have to put in the extra effort from here to here. That is the extra effort you have to be to be a champ. So to recap today. Number one if you want your butt wiped, go sign up for the daycare, it’s really cheap. And they’ll wipe your butt and it’ll feel so good. Number two, if you want to feel good about yourself, feel happy, and like kumbaya and all that crap, go to school, they’ll give you a degree. C’s get degrees, but they will not make you any money. And number three, if you want to be coached, be coachable. Come to the coaching program, listen to what they say and then do it. Don’t complain, “I can’t figure out….” Dude, there’s a thing called Google. There’s an answer to everything, you have to go that extra effort. You have to freaking do it. And you have to do it and you have to do it and you have to do it and you’re going to get beat up a lot during this practice period of time, but guess what? If you do that and get beat up, that’s how when you step out on the real mat against really good people, that’s how you win and we’re creating winners here and that’s what we want. So if you’re wondering, man this stuff doesn’t work for me….actually for those who are watching the video, I’m going to show you this stuff works really good. I’m going to show you, come down the hall. This is how well it works. For those champions, those who take the extra effort there, from here to here, we have them immortalized on our wall. There’s a lot of them. All of these guys here, the Two Comma Club award. All these people, these are the champions. They didn’t just go through the coaching program and stop, “Steven wasn’t as clear on how to do…” They freaking Googled it and they asked other questions. They asked the community, and they worked hard, and they tried, and they tested, and they figured things out, and they were rewarded with a gold platinum record here, with two commas. There’s tons of them, boom. I was showing Instagram last night, if you guys haven’t seen this yet. This month alone, the first guy came in….we filled this wall completely up, and right now if you look at this there’s 15 new one’s that came in. Steven: It’s like 4 or 5 a week. Russell: 15 that came in this month so far, but check this out. I came in last night and look at this, we have a whole other stack. Another 11 more. 11 +15 is 26. So we had 26 people join the Two Comma Club in the last 30 days. So what does that mean for you guys. One millionaire a day’s being made, so if you aren’t hitting it, you’re just stopping right here. You’re not doing that last little bit from there to there that is important to do. So there you go. Steven: You gotta understand that Russell and I don’t hold the key to your success. That’s not at all how this works. It’s funny to watch different people who come in and do different coaching and stuff. It’s always easy to see, that extra little bit, that’s what keeps going. If you’re looking for external things to motivate you, it’s the wrong question already. No one needs to motivate you to do your thing. No one cares about your thing as much as you do. So you gotta be the one who’s all fiery and out there doing the thing, being a pioneer to some extent for your own success with it. Because honestly, you’re the only one who’s going to care enough to do it. So Russell shows the framework, we’ll show how to do it, we’ll help you do things along the way as you get stuck, or whatever it is, but it’s totally up to you. You’re success, everything is gonna be riding on your back. Russell: 100% If you don’t really want success, you just want someone to wipe your butt, go to daycare. If you don’t want success, you just want to feel good and get a degree on the wall, go to freaking college. If you want to make money, change your life, be successful, get a coach. If it’s not me, get someone else. Get a coach, freaking do everything they say, and then stop and do more. That’s it. Champions…..My dad used to tell me this all the time, “Coach only takes you to this level. Champions are made right there.” Alright, it ran over. I gotta get back to slides. Alright you guys, appreciate you all. Thanks so much. I know I’m preaching to the choir for a lot of you guys, but for the other ones, if that stung a little bit, I’m talking to you. So thanks you guys, talk to you soon. Bye.

Russell’s rant about what’s keeping people from success. On this episode Russell rants about the difference between daycare, college and coaching and why to be successful you need coaching. But to be a champion you have to put in the extra work because coaches can only take you so far. Here are some interesting things in this episode: Why you need to listen to your coaches to be successful, otherwise you might as well go to daycare or college. And why putting in extra work after the coaching is what will make you a champion. Listen here to find out why you need to move on from daycare, and college and jump into coaching and then put in even more effort to become a champion. ---Transcript--- What’s up everybody? This is Russell Brunson and this is an emergency impromptu podcast with angry Steven behind me. So I have to do this right now. The Software Secrets webinar is starting in less than an hour and I should be doing slides, but something just made me angry so I wanted to jump on. And you’re kind of angry too. Steven: It actually kind of pisses me off. It’s a recurring thing. Russell: Alright so, this is a coaching call for everybody, and owe, we’re going to queue the Marketing Secrets intro and then we’ll come back to what we’ve gotta do. Alright welcome back, so now that we’re still angry, hopefully the intro got you pumped, I want to talk to you guys about the difference between coaching, college, and a daycare. This is very important for you to understand because some of you guys for some reason think that we run a daycare here and we don’t. So right here actually, if you’re watching the video version, if you look out the window here, this is our office, Clickfunnels right there, there’s the daycare. So it’s right next store. There’s a little playground right there, you guys can see it. That’s the daycare. Steven: And they cry and they scream and they’re whiny. Russell: So the daycare, it’s really cool. The way it works is you show up there and then someone takes care of you the entire day. Like when you’re hungry, they give you food. When you’re thirsty they give you water. When you poop yourself, they wipe your butt. It’s really, really nice. It’s like what? $50 a month, $100? I don’t know how much it is. But that’s a daycare , that’s how daycare’s work. So that’s one option of how you can get better at life, you can go to a daycare. Option number two, you go to school. Now, the thing about school is it costs a bunch of money. They don’t care about you at all. You show up and then you do your assignments or you don’t, they don’t really care and they give you an A, B, C, D or F. or if you’re in England I also found out they have an E. We don’t E’s in America, but apparently in England there’s E’s. But A, B, C, D, or F and then as long as you get a C, they don’t, C’s good enough and you get a degree. In fact, my motto in college was C’s get degrees. That’s how I passed school. As long as I got a C I could wrestle. So I literally had a 2.1 GPA, I had complete C’s all the way through, except for I got a B in, I think it was something….It was like semester one of year one. So it was a long time ago, I don’t even remember what it was. But I got C’s, I got a degree and yay! I got a degree, whooo. And I leave with a piece of paper that’s completely useless. So we got daycare, we got school and then the third option now, is coaching. So how does coaching work? I’m a wrestler and every single day I show up to wrestling practice, my coach was there. My coach was really good. He knew what he was doing. And I show up and all the other wrestlers would show up and we’d sit and watch the coach and he’d teach us moves and we’re like, “Oh, cool. That’s a good move.” And guess what? Some of the kids would watch the coach and they’d try the move and they didn’t do it right and they just sat there on their butts and did nothing. And then guess what? They sucked at wrestling. And the coach didn’t give them a B, or a C, or an A and it didn’t matter because they were going to put them out on the mat and they were going to get the crap kicked out of them in front of everybody. That was the reality. You don’t get an A, B or C, it’s like okay you’re about to go fight someone. This is your preparation, if you want to just crap it away, congratulations, you did that. And you’re going to get beat up in front of everybody. Then there are people like me, I listen to coaches, I watch, I train, I ask them questions, I keep doing it, I train, I practice. When he would leave my dad would come over, my dad’s out there. When he would leave, then we’d go out to the house eat dinner and my friends would come to my house and we had a wrestling mat on my back porch, we’d wrestle on the back porch and guess what? I became a state champ, I became an all American, I got a college scholarship, because I did more. My dad used to always tell me, “ A coach can take somebody to this level. And a coach has got a whole bunch of people he’s coaching. That entire wrestling room is all there and everyone’s getting there and the coach can get everybody to this level right here. The difference between someone who’s going to be a coach, and someone’s who’s going to be a champion, is after the coach gets you here, it’s that extra effort. That’s what makes you a champion.” So what’s cool about marketing and sales, first off, we’re not a daycare. I’m not going to wipe your butt. I don’t freaking care if you succeed or not. That’s not on top of me. Number two, this is not college, I’m not going to be like “Congratulations, here’s a C you can go get a degree.” Because guess what? You’ve gotta go out there on your webinar or with your pride, and you gotta step out there in front of everybody and you’re getting the crap kicked out of you and if you’re getting a C, you’re going to get destroyed. I’m not giving out C’s. It’s not a college, or university. I actually care about your success. So what we’re going to go is we’re going to have a coaching program, but we run the coaching program just like wrestling. We’re coaching a whole bunch of people the best that we know how. We know what works, but guess what? Everyone sitting in the room is hearing the exact same thing. And the difference between a champion and someone who is average is who’s going to take that extra effort. Who’s going to ask the coach other questions? Who’s going to follow up? Who’s going to practice? Who’s going to get better? Who’s going to do stuff on their own? Who’s going to go home at night, after they eat dinner, for the third practice of the day because they want to be a winner? Those are the people who win and those are the people we coach. So right now you’re in a coaching program. So any of you guys who are in our coaching program, this is specifically towards one person who I’m yelling at, but this is an important lesson for everyone. First off, we’re not a daycare. If you want someone to wipe your butt, it’s like $100 across the street from Clickfunnels. Across, it’s not even the street, it’s like over the fence right there. They will wipe your butt and you’ll feel really good, because you gotta clean butt. Number two, you can go to college. Boise State’s like, I don’t know, 4 or 5 miles down the road. They’ll give you C’s and you’ll feel really good. You can put it on your wall and be like, “I got a degree.” And you’re so awesome, but you’re going to go out in the real world and get the crap kicked out of you. Or number three, you can become a champion. Show up every single day, work your butt off, work hard, and then go out and do the extra effort you need to do to be successful. The last two nights in a row, guess how late I was here at the freaking office working on my slides? 2:00 both nights in a row. “But Russell, you’re super successful, why are you still working hard?” Because champions go the extra effort. I could have gone home. I could’ve not done this. I could’ve just slept. And we got people who are like, “Oh Russell, I worked really hard. I was up til like 8 last night.” Dude, you guys aren’t even there yet. You shouldn’t be going to bed until at least 2 or 3 or 4 in the morning til you freaking get this thing figured out. If you want to be a champion, the coaches can get you to this level. My coaching, Steven’s coaching, what we are doing, we will get you to this level but that’s the level everyone’s at. And guess what? If you’re at that level that everyone’s at you’re not going to be successful. Champions go the extra effort. Champions do a practice afterwards. Champions go home and do another practice. Champions are thinking about it, dreaming about it, working on it, trying to perfect the art so they can become a champion. If you want to be successful in business you’ve got to do that because this is not something where we’re going to give you a C and now you’re going to make money. It doesn’t work that way. You’re going to go out there into the real world, into the marketplace, the marketplace is going to kick the crap out of you if you haven’t been prepared. If you show up and you’re like, “Hey marketplace, I did my first webinar and nobody showed up.” It’s because your stuff’s boring because you just did the baseline and you quit. “I did the webinar, 5 people showed up and nobody bought.” First off, it’s because you did the baseline. If you want to be a champion you have to put in the extra effort from here to here. That is the extra effort you have to be to be a champ. So to recap today. Number one if you want your butt wiped, go sign up for the daycare, it’s really cheap. And they’ll wipe your butt and it’ll feel so good. Number two, if you want to feel good about yourself, feel happy, and like kumbaya and all that crap, go to school, they’ll give you a degree. C’s get degrees, but they will not make you any money. And number three, if you want to be coached, be coachable. Come to the coaching program, listen to what they say and then do it. Don’t complain, “I can’t figure out….” Dude, there’s a thing called Google. There’s an answer to everything, you have to go that extra effort. You have to freaking do it. And you have to do it and you have to do it and you have to do it and you’re going to get beat up a lot during this practice period of time, but guess what? If you do that and get beat up, that’s how when you step out on the real mat against really good people, that’s how you win and we’re creating winners here and that’s what we want. So if you’re wondering, man this stuff doesn’t work for me….actually for those who are watching the video, I’m going to show you this stuff works really good. I’m going to show you, come down the hall. This is how well it works. For those champions, those who take the extra effort there, from here to here, we have them immortalized on our wall. There’s a lot of them. All of these guys here, the Two Comma Club award. All these people, these are the champions. They didn’t just go through the coaching program and stop, “Steven wasn’t as clear on how to do…” They freaking Googled it and they asked other questions. They asked the community, and they worked hard, and they tried, and they tested, and they figured things out, and they were rewarded with a gold platinum record here, with two commas. There’s tons of them, boom. I was showing Instagram last night, if you guys haven’t seen this yet. This month alone, the first guy came in….we filled this wall completely up, and right now if you look at this there’s 15 new one’s that came in. Steven: It’s like 4 or 5 a week. Russell: 15 that came in this month so far, but check this out. I came in last night and look at this, we have a whole other stack. Another 11 more. 11 +15 is 26. So we had 26 people join the Two Comma Club in the last 30 days. So what does that mean for you guys. One millionaire a day’s being made, so if you aren’t hitting it, you’re just stopping right here. You’re not doing that last little bit from there to there that is important to do. So there you go. Steven: You gotta understand that Russell and I don’t hold the key to your success. That’s not at all how this works. It’s funny to watch different people who come in and do different coaching and stuff. It’s always easy to see, that extra little bit, that’s what keeps going. If you’re looking for external things to motivate you, it’s the wrong question already. No one needs to motivate you to do your thing. No one cares about your thing as much as you do. So you gotta be the one who’s all fiery and out there doing the thing, being a pioneer to some extent for your own success with it. Because honestly, you’re the only one who’s going to care enough to do it. So Russell shows the framework, we’ll show how to do it, we’ll help you do things along the way as you get stuck, or whatever it is, but it’s totally up to you. You’re success, everything is gonna be riding on your back. Russell: 100% If you don’t really want success, you just want someone to wipe your butt, go to daycare. If you don’t want success, you just want to feel good and get a degree on the wall, go to freaking college. If you want to make money, change your life, be successful, get a coach. If it’s not me, get someone else. Get a coach, freaking do everything they say, and then stop and do more. That’s it. Champions…..My dad used to tell me this all the time, “Coach only takes you to this level. Champions are made right there.” Alright, it ran over. I gotta get back to slides. Alright you guys, appreciate you all. Thanks so much. I know I’m preaching to the choir for a lot of you guys, but for the other ones, if that stung a little bit, I’m talking to you. So thanks you guys, talk to you soon. Bye.

How we’re creating systems so that everyone can focus on their unique abilities. On this episode Russell talks about being worth $100,000 a day in his business, but not being worth anything as an assistant wrestling coaching. He goes on to say why it’s important to focus on unique abilities. Here are some of the amazing things in today’s episode: Why Russell had to tell an old friend that he couldn’t come visit unless he paid him $100,000 a day. How Russell ended up being an assistant wrestling coach for free. And why focusing on our own and our team members unique abilities is a good way to grow your company. So listen here to find out why Russell charges $100,000 a day for business consulting, but is an assistant wrestling coach for free. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast. I hope you guys have an amazing day today because I’ve got something cool to share with you. Alright everybody, I’m heading back into the office. It’s been a couple, the last two weeks have been a lot. Some of you guys, if you’ve been watching, last week I re-wrote the webinar from the ground up and it did really well. Over a million dollars in sales in the first week, which is cool. But the coolest thing, now that asset is done and created it will be placed in different places, including the home page of Clickfunnels. And it should, next year generate a lot. Anywhere from 10 – 20 million bucks. So it’s like, you do the work once and it pays you forever. And now I’m writing a webinar this week for our new program called Software Secrets, which is a brand new thing. It’s always, the last webinar I wrote from scratch, but the offer was similar to what I’ve done in the past. So this one, this is a brand new offer, brand new everything. And my kids started wrestling, and I don’t know if I told you guys this already, but the first day of wrestling practice happened and I didn’t know about it. I don’t know, we just got the dates messed up. So my kids went and that night I came home and I was all excited to see them, “How was wrestling?” and they’re all in tears, “We hate wrestling. We never want to go back.” And I was like, “What? No.”  So I had to call the coach and a few minutes later I called to be an assistant wrestling coach. So now everyday at 3:00, I love it, I get to go to wrestling practice with my kids. The only problem is that this week was planned to be the Software Secrets launch week, so I was going to have a whole week to build out the webinar. The problem is that now from 3 til 6 every night I’m at wrestling. So it cuts out, plus like drive times and everything else, it cuts out about 4 ½-5 hours every day. So I really needed to get this webinar, so I’ve been late nights. I was up at the office until 2 last night. I’m going to probably be there til 2 or 3 tonight and then do the webinar tomorrow morning live. But I think conservatively, it’s an amazing offer. It’s really insane. I would be shocked if we don’t do a million dollars during the launch week, or this week, the webinar week, you know. And then that will go on and next year it could do, who knows, anywhere from 5-10 million bucks. So you do the work once and it pays you for the next 5 years, which is cool. That’s what I love about webinars. All that effort you put into it. So it’s worth putting in the effort. It’s funny, as I’ve been doing this and thinking about it, I had an old friend from about 15 years ago call me and to start off, just kind of catching up and then, and I respect him for this, but as a good sales person does, he wanted to sell me something, and he’s like, “yeah, I could fly out to Boise and spend a day or two with you guys and show you all the stuff that we have.” And all this stuff right, and I was just like, how do you tell your friends this. Awkwardly I’m sitting there and I’m like, “Hey man,” I was so uncomfortable, because how do you tell your friend, someone who’s known you when you were just a punk kid? “I don’t know how to tell you this nicely, but just so you know, right now I bill out, if you were to come in for a day of consulting I bill out an 8 hour day at $100,000. So for you to come out for 2 or 3 days, the opportunity cost for me, its 2 or 3 hundred thousand dollars. So it’s really hard for me to just block out that time. I feel like such a jerk telling you that. But if you want to come out and we hang out as friends or something, I would love to see you again as friends, that’s super cool. To take 2 or 3 business days, the opportunity cost is not little.” He was like, “What? Are you serious?” I’m like, “yeah.” It’s kind of awkward right. But that’s what we charge. You know, I saw someone the other day posting in our Facebook group like, “How come the guru’s don’t just charge $150 an hour so they can help everyone?” and it’s like, gall I wish I could. I wish there were more hours in the day. That’d be awesome. But I was like, literally I’m spending 3 days to create this webinar that will make me a million dollars in the first week. And anywhere from 5 to 10 million dollars extra, maybe more. Who knows? So I’m spending 3 days, 3 days of focus time. And in my pocket goes 8 plus figures. $100,000 a day is actually super cheap discounted rate. You know what I mean? So I was trying to explain that, I was like, I don’t know how to say it nicely. I was like, even if you did want to pay me $100,000 a day, the first opening is probably 5 or 6 months away. My calendar is insanely booked. Anyway, so that’s kind of, that was this awkward moment. “I’m so sorry man, I just, I don’t want you to think I’m a jerk or anything, but that’s why I can’t just have you come out for 2 or 3 days to sell me something. I just can’t, I wish I could.” So that was, there’s step one. And then so now I’m at wrestling practice with my kids and I’m sitting there and I’m spending 3 or 4 hours a day, every day, at wrestling practice, which again, I love. It’s so cool. I remember when I was this age, going to practice and my dad coming and watching and working out with me. It’s just cool. It’s been a really unique time with the twins, just such a cool thing to be able to spend time with them. Like I said, they haven’t liked wrestling, so I’m in there trying to make sure they’re liking it. I’m in there wrestling most of the time I’m drilling with them, I’m helping them and just making sure they have a good experience just so that they keep doing it. And for the next two or three years in the beginning programs, that they like it. If they like, I just don’t want them to get hurt, or beat up, so I’m just there to make sure that they like it and teach them some moves so they start beating kids. Because if you start beating kids, then it gets fun. So I’m just like, trying to get them through this initial pain of the beginning. And I’m sitting there, I’m an assistant coach, I’m not getting paid anything obviously. And I was just like, it’s so interesting, in this area of my life, like in business, my time is worth $100,000 a day. But in wrestling my time is not worth anything. I’m not getting paid for the 3 to 4 hours a day that I’m spending, which is, I don’t want to get paid for it. But I had this realization, over here I’m insanely valuable monetarily. Over here, I’m not. Best case scenario, if I was, even the best wrestling coaches in the world maybe, maybe clear 6 figures, probably not. Most of them probably $50-60 grand max. And these are like the best, these are the dudes like the Michael Jordan’s of the world, of the wrestling world. So it’s like, let’s just say I was at that level and I was getting paid that, I’d still be making $20 an hour, $30 an hour maybe. So for three hours it’s worth $60, $80, maybe $100 for my time. Whereas that time spent over here is worth $20 grand an hour. You’re looking at $20, 40, 60 grand for that same time, just where am I focusing at. And as I was thinking through it I was like, that’s so fascinating how valuable I am here and not so much here. So I started thinking about us as entrepreneurs where how often do we spend our time, we have a unique ability that’s worth $100 grand a day right. To our company and to us and the people we’re serving right. But then, we go and start doing these $8 an hour jobs because it’s gotta be done, so I should be the one doing it. But you’re not worth that much there. It’s so expensive to have you spending time on $8, 10, 20 an hour jobs if you’re making $20,000 an hour doing your unique ability. It’s been interesting, I’ve been working with Jeff Woods, from The One Thing, on building things out. One of the big things I’m focusing on, thinking through is we’re trying to re-systemize our business because it’s kind of to the point where we need to re-set and re-do all those things. And as I’m thinking through it I’m just like, I want to create the systems and my goal in these systems is to create the system so that it forces me, and forces everybody on my team to only do their unique ability. Because each of us has a unique ability where we’re worth $100,000 a day, and then we have things we’re good at where we’re worth $20 an hour. It’s like, if I can get everyone focusing on their unique abilities where they’re worth $100 grand a day versus their non unique abilities where they’re worth $100 a day, man how much faster can we grow and can we scale and all those type of things? So that’s been my thought process. So right now, we’re in the re-systemization of our company from now until the end of the year. After the Software Secrets launch I’m going to take, you guys will see me take a little bit of my foot off the gas, so I can recoup, restructure, get systems in place and then in January we’re going to go crazy, so it’s going to be fun. But that’s why, I’m trying to figure out how to get everyone focusing on their unique ability and not focusing on the $100 a day jobs that they can do, and they are doing, but how do we get it so we’re all focusing on unique abilities? So for you guys who are thinking about it, what’s your unique ability? Think through that and then figure out, okay now that I know that, what are the people on my teams unique abilities and how do I create a structure where everyone is focusing 100% of their time on unique abilities? When you do that, you’ll start growing. Dan Sullivan, at strategiccoach.com, if you guys go there he, I just bought every book on his website last week. It showed up in a huge box. Because I’m about to immerse in some Dan Sullivan, so I don’t just buy one book, I buy all of them because I love immersion. But in one of his books, it’s about unique ability, it has like a work book and everything. I haven’t read it yet, but I know it’s awesome, so check it out. You guys, there is Garrett, and there is Scott. Those are our partner’s for Software Secrets, Lindsay, they’ve been up here for the last 2 days camping overnight with me getting everything ready for the launch tomorrow. So if you guys are watching the video you just saw Garrett, Scott and Lindsay. If not, you just saw me point in the air and didn’t see anything, if you’re just listening. So anyway, I’m going to jump in and we’re going to get this thing launched. I got 5 ½ hours before wrestling practice. After wrestling practice I’m going to come back and probably spend another 51/2 hours, so about 10 hours to get this webinar done before my body will shut down. Wish me luck. And then tomorrow will be a million dollar day and then we’ll have an asset that’ll pay us for the rest of our lives. So this is my unique ability. So that’s what I spend my time doing. Spending my time managing, $100 a day job. Spending my time writing webinars, $100 grand a day job. So I’m focusing on my unique ability today, which will be good. So that’s all I got. Alright everybody, appreciate you all, talk to you guys soon. Bye.

How we’re creating systems so that everyone can focus on their unique abilities. On this episode Russell talks about being worth $100,000 a day in his business, but not being worth anything as an assistant wrestling coaching. He goes on to say why it’s important to focus on unique abilities. Here are some of the amazing things in today’s episode: Why Russell had to tell an old friend that he couldn’t come visit unless he paid him $100,000 a day. How Russell ended up being an assistant wrestling coach for free. And why focusing on our own and our team members unique abilities is a good way to grow your company. So listen here to find out why Russell charges $100,000 a day for business consulting, but is an assistant wrestling coach for free. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast. I hope you guys have an amazing day today because I’ve got something cool to share with you. Alright everybody, I’m heading back into the office. It’s been a couple, the last two weeks have been a lot. Some of you guys, if you’ve been watching, last week I re-wrote the webinar from the ground up and it did really well. Over a million dollars in sales in the first week, which is cool. But the coolest thing, now that asset is done and created it will be placed in different places, including the home page of Clickfunnels. And it should, next year generate a lot. Anywhere from 10 – 20 million bucks. So it’s like, you do the work once and it pays you forever. And now I’m writing a webinar this week for our new program called Software Secrets, which is a brand new thing. It’s always, the last webinar I wrote from scratch, but the offer was similar to what I’ve done in the past. So this one, this is a brand new offer, brand new everything. And my kids started wrestling, and I don’t know if I told you guys this already, but the first day of wrestling practice happened and I didn’t know about it. I don’t know, we just got the dates messed up. So my kids went and that night I came home and I was all excited to see them, “How was wrestling?” and they’re all in tears, “We hate wrestling. We never want to go back.” And I was like, “What? No.”  So I had to call the coach and a few minutes later I called to be an assistant wrestling coach. So now everyday at 3:00, I love it, I get to go to wrestling practice with my kids. The only problem is that this week was planned to be the Software Secrets launch week, so I was going to have a whole week to build out the webinar. The problem is that now from 3 til 6 every night I’m at wrestling. So it cuts out, plus like drive times and everything else, it cuts out about 4 ½-5 hours every day. So I really needed to get this webinar, so I’ve been late nights. I was up at the office until 2 last night. I’m going to probably be there til 2 or 3 tonight and then do the webinar tomorrow morning live. But I think conservatively, it’s an amazing offer. It’s really insane. I would be shocked if we don’t do a million dollars during the launch week, or this week, the webinar week, you know. And then that will go on and next year it could do, who knows, anywhere from 5-10 million bucks. So you do the work once and it pays you for the next 5 years, which is cool. That’s what I love about webinars. All that effort you put into it. So it’s worth putting in the effort. It’s funny, as I’ve been doing this and thinking about it, I had an old friend from about 15 years ago call me and to start off, just kind of catching up and then, and I respect him for this, but as a good sales person does, he wanted to sell me something, and he’s like, “yeah, I could fly out to Boise and spend a day or two with you guys and show you all the stuff that we have.” And all this stuff right, and I was just like, how do you tell your friends this. Awkwardly I’m sitting there and I’m like, “Hey man,” I was so uncomfortable, because how do you tell your friend, someone who’s known you when you were just a punk kid? “I don’t know how to tell you this nicely, but just so you know, right now I bill out, if you were to come in for a day of consulting I bill out an 8 hour day at $100,000. So for you to come out for 2 or 3 days, the opportunity cost for me, its 2 or 3 hundred thousand dollars. So it’s really hard for me to just block out that time. I feel like such a jerk telling you that. But if you want to come out and we hang out as friends or something, I would love to see you again as friends, that’s super cool. To take 2 or 3 business days, the opportunity cost is not little.” He was like, “What? Are you serious?” I’m like, “yeah.” It’s kind of awkward right. But that’s what we charge. You know, I saw someone the other day posting in our Facebook group like, “How come the guru’s don’t just charge $150 an hour so they can help everyone?” and it’s like, gall I wish I could. I wish there were more hours in the day. That’d be awesome. But I was like, literally I’m spending 3 days to create this webinar that will make me a million dollars in the first week. And anywhere from 5 to 10 million dollars extra, maybe more. Who knows? So I’m spending 3 days, 3 days of focus time. And in my pocket goes 8 plus figures. $100,000 a day is actually super cheap discounted rate. You know what I mean? So I was trying to explain that, I was like, I don’t know how to say it nicely. I was like, even if you did want to pay me $100,000 a day, the first opening is probably 5 or 6 months away. My calendar is insanely booked. Anyway, so that’s kind of, that was this awkward moment. “I’m so sorry man, I just, I don’t want you to think I’m a jerk or anything, but that’s why I can’t just have you come out for 2 or 3 days to sell me something. I just can’t, I wish I could.” So that was, there’s step one. And then so now I’m at wrestling practice with my kids and I’m sitting there and I’m spending 3 or 4 hours a day, every day, at wrestling practice, which again, I love. It’s so cool. I remember when I was this age, going to practice and my dad coming and watching and working out with me. It’s just cool. It’s been a really unique time with the twins, just such a cool thing to be able to spend time with them. Like I said, they haven’t liked wrestling, so I’m in there trying to make sure they’re liking it. I’m in there wrestling most of the time I’m drilling with them, I’m helping them and just making sure they have a good experience just so that they keep doing it. And for the next two or three years in the beginning programs, that they like it. If they like, I just don’t want them to get hurt, or beat up, so I’m just there to make sure that they like it and teach them some moves so they start beating kids. Because if you start beating kids, then it gets fun. So I’m just like, trying to get them through this initial pain of the beginning. And I’m sitting there, I’m an assistant coach, I’m not getting paid anything obviously. And I was just like, it’s so interesting, in this area of my life, like in business, my time is worth $100,000 a day. But in wrestling my time is not worth anything. I’m not getting paid for the 3 to 4 hours a day that I’m spending, which is, I don’t want to get paid for it. But I had this realization, over here I’m insanely valuable monetarily. Over here, I’m not. Best case scenario, if I was, even the best wrestling coaches in the world maybe, maybe clear 6 figures, probably not. Most of them probably $50-60 grand max. And these are like the best, these are the dudes like the Michael Jordan’s of the world, of the wrestling world. So it’s like, let’s just say I was at that level and I was getting paid that, I’d still be making $20 an hour, $30 an hour maybe. So for three hours it’s worth $60, $80, maybe $100 for my time. Whereas that time spent over here is worth $20 grand an hour. You’re looking at $20, 40, 60 grand for that same time, just where am I focusing at. And as I was thinking through it I was like, that’s so fascinating how valuable I am here and not so much here. So I started thinking about us as entrepreneurs where how often do we spend our time, we have a unique ability that’s worth $100 grand a day right. To our company and to us and the people we’re serving right. But then, we go and start doing these $8 an hour jobs because it’s gotta be done, so I should be the one doing it. But you’re not worth that much there. It’s so expensive to have you spending time on $8, 10, 20 an hour jobs if you’re making $20,000 an hour doing your unique ability. It’s been interesting, I’ve been working with Jeff Woods, from The One Thing, on building things out. One of the big things I’m focusing on, thinking through is we’re trying to re-systemize our business because it’s kind of to the point where we need to re-set and re-do all those things. And as I’m thinking through it I’m just like, I want to create the systems and my goal in these systems is to create the system so that it forces me, and forces everybody on my team to only do their unique ability. Because each of us has a unique ability where we’re worth $100,000 a day, and then we have things we’re good at where we’re worth $20 an hour. It’s like, if I can get everyone focusing on their unique abilities where they’re worth $100 grand a day versus their non unique abilities where they’re worth $100 a day, man how much faster can we grow and can we scale and all those type of things? So that’s been my thought process. So right now, we’re in the re-systemization of our company from now until the end of the year. After the Software Secrets launch I’m going to take, you guys will see me take a little bit of my foot off the gas, so I can recoup, restructure, get systems in place and then in January we’re going to go crazy, so it’s going to be fun. But that’s why, I’m trying to figure out how to get everyone focusing on their unique ability and not focusing on the $100 a day jobs that they can do, and they are doing, but how do we get it so we’re all focusing on unique abilities? So for you guys who are thinking about it, what’s your unique ability? Think through that and then figure out, okay now that I know that, what are the people on my teams unique abilities and how do I create a structure where everyone is focusing 100% of their time on unique abilities? When you do that, you’ll start growing. Dan Sullivan, at strategiccoach.com, if you guys go there he, I just bought every book on his website last week. It showed up in a huge box. Because I’m about to immerse in some Dan Sullivan, so I don’t just buy one book, I buy all of them because I love immersion. But in one of his books, it’s about unique ability, it has like a work book and everything. I haven’t read it yet, but I know it’s awesome, so check it out. You guys, there is Garrett, and there is Scott. Those are our partner’s for Software Secrets, Lindsay, they’ve been up here for the last 2 days camping overnight with me getting everything ready for the launch tomorrow. So if you guys are watching the video you just saw Garrett, Scott and Lindsay. If not, you just saw me point in the air and didn’t see anything, if you’re just listening. So anyway, I’m going to jump in and we’re going to get this thing launched. I got 5 ½ hours before wrestling practice. After wrestling practice I’m going to come back and probably spend another 51/2 hours, so about 10 hours to get this webinar done before my body will shut down. Wish me luck. And then tomorrow will be a million dollar day and then we’ll have an asset that’ll pay us for the rest of our lives. So this is my unique ability. So that’s what I spend my time doing. Spending my time managing, $100 a day job. Spending my time writing webinars, $100 grand a day job. So I’m focusing on my unique ability today, which will be good. So that’s all I got. Alright everybody, appreciate you all, talk to you guys soon. Bye.

We are excited to say we have officially launched the beta testing phase for Software Funnels! We promised we would let our podcast listeners have the opportunity to be apart of this beta launch, so here is your limited chance. Listen to this episode to hear all the details, but act fast, this will only be available until July 3rd! Come midnight it will be gone. The link you will need for this opportunity is below: http://softwaresecrets.com/replay

Garret Pierson, Scott Brandley, and Lindsay Halling review some of the most critical steps to building software in this episode. It's easy to think that mind mapping, mocking up and wireframing software is all the same. We take the time to talk about why each one is different and why each one is important in this episode. Also, be sure to listen for the latest update on Software Funnels!

In this episode, after a quick Software Funnels update, The Software Secrets Team back tracks just a little bit to talk once more about the last step of the "getting started" checklist steps from the Software Secrets book. As we talk about Step #12, Build Your Opt-In Page, we talk about how easy this is by using Click Funnels. Be sure to listen for lots of quick tips and strategies for building your software empire!

In this episode we share some feedback from a few member's of our "Alpha Test." We have been helping them build their own software and wanted to share some feedback one of them sent us today. The feedback we received was a great segue into why patience and self discipline are so important when building software. At times it's even hard for us to stay patient during the building process and we've done this many times with various businesses. The concepts in this episode are all apart of our process and are essential to building software fast and efficiently. Be sure to subscribe to our podcast and automatically receive updates on each episode release. Thanks for listening!

Listen to find out if Garrett, Scott and Lindsay hit their goal launch date for launching Software Funnels. They have been working hard with their programming team to hit their dates. They have also been working hard developing the Software Secrets Training Program, where YOU can get direct access to them and their team as they help you build your software.

We are shaking it up a little bit with the Software Secrets podcast in this episode. Listen to find out why and also be sure to listen for the exciting news we share with you!

Garrett Pierson, Scott Brandley and Lindsay Halling talk about effective time management in today's podcast episode. After a quick Software Funnels update, they share what they've learned about how to work smarter not harder over the years.

In this episode, the Software Secrets Team dives into the software metric, Churn. Listen to this episode to find out what churn is, how it affects your business, and when you should start paying attention to it. Garrett and Scott share some of their experiences about churn within their other companies. Be sure to listen and leave us a review.

The Software Secrets team is heads down working hard to develop Software Funnels and hit their launch date. In this episode, after our Software Funnels update, we dive into the topic of pricing your software product. We talk about when you should start thinking about pricing, how you should come up with your pricing structure and we share our thoughts on increasing your pricing. Be sure to listen to this episode; we know you will takeaway something from this episode that will help you with your software idea. Next week we will jump into what to do when customers cancel and focus our podcast on Churn Rates.

In this episode Garrett Pierson, Scott Brandley and Lindsay Halling talk about just how important being a good project manager can be when building software. They give multiple examples of how critical having a dedicated project manager has become to the success of their businesses. As always, be sure to listen for a Software Funnels update as well! Don't miss it!

After a quick Software Funnels update, Garrett and Scott dive into their recent trip to Guatemala. They recently spent a week giving back to an orphanage where they were able to help improve the living quarters for the volunteers and children. Lindsay also talks about her perspective on this trip and how she was able to be a part of it from a far.

After a quick Software Funnels update the Software Secrets team dives into why the processes they are so important. They give multiple examples of why these processes help them build software effectively and efficiently. They also talk about how their processes help get the right people on their team and help make them successful. Be sure to listen to this episode and apply what you learn to your own business.

Garrett, Scott and Lindsay give a quick Software Funnels update before they dive into this episode's topic, Taking a Break When Building Software. They talk about the importance of stepping back and resetting in all health aspects; mentally, physically, emotionally, etc. Be sure to listen to what specifically they do to ensure they are working effectively when building their software companies.

In this episode we give a quick Software Funnels update and then dive right into our main topic, which is how to estimate how long software development will take. We share tons of tips on this topic and give many examples we have experienced first hand. Bottom line, Software Secrets exists to help software builders develop and manage their software as effectively as they possibly can. Be sure to listen and let us know if you have specific questions we can discuss on a future podcast episode. Reach out to us on our blog at http://blog.softwaresecrets.com

Garrett, Scott and Lindsay give a Software Funnels update in this episode before they dive into their main topic on validating your software idea. In this episode Garrett talks about why he feels so strongly about his "Screw Validation" outlook. Listen to find out if Scott and Lindsay agree or disagree. We'd love to hear from you; leave us your thoughts on this topic at http://blog.softwaresecrets.com/

In this episode Garrett Pierson, Scott Brandley and Lindsay Halling talk about how to effectively manage software developers and why this is so important when building software. They share some personal experiences they encountered this week on this very topic. Be sure to listen for all the software building tips we share in this episode!

The Software Secrets team talks about how to easily get your servers setup and what they have learned about this process over the last decade of building software. They also share some tips that can apply to both building software and your personal life. Their journey to building Software Funnels is full-bore; listen to find out how it's coming along.

The Software Secrets Team talks about the roles they each have within their software building process and the importance of knowing where you best fit on a team. They also give tips and strategies to hiring a software developer.

Garrett Pierson, Scott Brandley and Lindsay Halling talk about their latest accomplishments in completing the review of software design pages and converting those pages into HTML/CSS. Listen they give tips and strategies for hiring developers and communicating effectively with those developers.

The Software Secrets team have successfully created the Software Funnels logo! Listen to find out how you can preview their new logo. Also, in this episode don't miss out on learning their secrets to brainstorming and wire-framing software.

Join Garrett Pierson, Scott Brandley and Lindsay Halling as they recap on week two of their software building adventure. Be sure to listen as they also go through the 12 steps found in the Software Secrets Book. These steps will help you on your journey to building your own software empire.

Here it is! Our first podcast episode! In this episode Garrett Pierson, Scott Brandley, and Lindsay Halling introduce themselves and talk about their latest software project, Software Funnels. In each weekly episode, listen as they share what they've accomplished the week prior and share with you tips and strategies as you build your own software empire!