The Platform Rules: Digital Transformation for Product Companies

Ahead of the first-ever Salesforce Manufacturing Summit coming up on December 1, we’re chatting with special guest Michael Farr, Vice President of Operations & Plant Manager at MSA Safety. Michael, a 40-year manufacturing veteran, discusses how Salesforce and Propel enable visibility and collaboration that deliver the flexibility and responsiveness needed to win in today’s market. Click below for more information and to register for the Salesforce Manufacturing Summit: https://invite.salesforce.com/salesforcemanufacturingsummit

On the final episode of our debut season, we're joined by Propel's own CEO & Co-Founder Ray Hein. Hear Ray's vision for what's coming next in the fast-paced customer-first revolution.

This week, we're joined by Erin Gracyalny and Aaron Cloud from our very own Propel team. We're going to take a look at our side of the business, chatting specifically about what makes a successful partnership and implementation for our SaaS buyers.

At Propulsion 2022, we caught up with Dmitriy Geler of BekaertDeslee, who serves as their VP of Growth Strategy and Business Transformation. As his title suggests, Geler knows better than most that growth and transformation go hand-in-hand, now more than ever. Propel CMO Dario Ambrosini hosts Rule #8: Never Stop Evolving to get a better understanding of Geler’s strategy on how to leverage uncertainty to the company’s advantage.

Propulsion 2021 Bonus Rule - Propel CEO Ray Hein chats with Mark Rumbaugh, VP of IT at VIZIO, about putting the customer at the center of the product experience and why it's key to manufacturers growing profits in a design-anywhere, build-anywhere, sell-anywhere world.

Manufacturers are responding to the global supply chain disruption by forecasting demand further out in the future. Manufacturers are struggling with multiple challenges: supply chain interruptions (including MSA Safety's inability to secure resin), labor shortages, and elongated transportation times. Demand is not currently a big challenge for most manufacturers. The big challenge is securing the items needed to build their products. Hear how Rockley Photonics, a chipmaker, and MSA Safety, chip a customer, are meeting customer needs in the age of semiconductor shortages and transportation bottlenecks.

When the product was king, it was all about what the product could do. Now that customer is king, it’s about creating the best customer experience and gaining lifetime loyalty. Recurring revenue models are the new in, which incentivize the customer to actually stick around, unlike license and maintenance models of the past. Launching high-quality products has become more of a team effort, which requires a certain level of collaboration across different departments. That's why Product 360 goes hand in hand with Customer 360. The key to product success is to start with the customer, invest in technology and quickly adapt to changes.

Buyers have always craved great features at compelling prices. But now there’s a 3rd dimension that matters just as much: their customer experience. Joining us is Alexa Vignone, EVP at Salesforce.

Digital transformation is a team effort and common obstacles threaten to derail success. Luckily there are certain best practices which can help you on your journey. Joining us today is Bruce Richardson from Salesforce.

Imagine business applications with a UX that’s so ubiquitous and natural, that it’s virtually invisible. Got an expense report or ECO to approve? Send Slack a thumbs up emoji and you’re done. Is there where B2B UX is headed? We are joined by Adam Doti from Salesforce.

Pandemics, shipping snafus, extreme weather. All have conspired to completely upend global supply chains. When will it end? And if it won’t, what can we do about it? We are joined by Peter Bilello from CIMData.

The revolution is here, and it’s happening on the cloud. Manufacturing must pick up the pace or get left behind.We welcome Heather Multhaupt from Alert Innovation.

The idea of business platforms is not new, but it’s been gaining major traction. What’s special about technology platforms and who are the notable providers? We welcome David Stephans, President at Rootstock.

Industry clouds are taking over. Learn why vertical solutions are increasingly important for manufacturing practitioners. We welcome Bob Evans, Chief Content Officer and Co-Founder of the Acceleration Economy.

Digital transformation is all the rage, but there’s no clear definition of its scope and even less practical guidance about how to achieve it. To help manufacturing leaders navigate these uncertain waters, Propel has arrayed a roster of industry luminaries. Dario Ambrosini, Propel CMO, hosts product and other Propel leaders as they put forth a set of key tenets -- The Platform Rules -- to heed along your journey.