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In dieser Episode diskutieren Joerg und Patrick das Spannungsfeld zwischen „Employee First“ und „Customer First“. Sie sprechen über die Bedeutung einer starken Unternehmenskultur, über Führung, Transformation und Weiterbildung – und wie sich Unternehmen in Zeiten des Wandels neu ausrichten müssen. Im Mittelpunkt steht die Frage: Wie kann ein Unternehmen gleichzeitig Mitarbeitende binden und Kund:innen begeistern? Joerg und Patrick zeigen, dass nachhaltiger Erfolg nur entsteht, wenn Mitarbeiterorientierung und Kundenzentrierung als zwei Seiten derselben Medaille verstanden werden. Ein ehrliches Gespräch über Kultur, Verantwortung und die Kunst, Wert zu schaffen – für alle Beteiligten.
Against the backdrop of the iconic Bonneville Salt Flats, where speed records are broken and boundaries are pushed, Colton Pond joined me to interview three visionary banking leaders who are breaking through the traditional limitations of legacy core banking systems. This unique setting perfectly mirrors the conversation's theme: the need for financial institutions to accelerate their modernization journey and adopt a modular approach to the future. In this compelling episode of Banking Transformed, Kelli Keough from SoFi, Chris Black from Thread Bank, and Raphael Reznek from Mascoma Bank share their real-world experiences transitioning from monolithic legacy systems to specialized, modular architectures. They reveal why treating deposits, lending, and wealth management as distinct domains isn't just a technical decision ... it's a competitive imperative that can make product launches 40% more efficient. Whether you're a banking executive navigating modernization challenges, a fintech professional exploring infrastructure options, or simply curious about the future of financial services, this conversation offers practical insights from leaders who've successfully transitioned from legacy to modern, API-first platforms.
HOSTS: Miranda Reiman and Mark McCully GUESTS: James CoffeyJames Coffey's granddad discouraged him from returning to the farm. But he did it anyway.This episode covers Coffey's path from business owner back to the Hustonville, Ky., farm, and details his No. 1 focus: the commercial customer. Knowing their needs turned into a large customer buyback program, which is an additional source of both revenue and data for Branch View Angus. Coffey covers how the tobacco industry shaped the cattle business in recent decades, lessons from his outside business that he can apply to his Angus operation and how he views progress. GUESTS: James Coffey is a fifth-generation Angus breeder raised on the family's cattle and tobacco farm, Branch View Angus, near Hustonville, Ky. Coffey has spent his life working alongside his father and grandfather helping with the cattle, and previously the tobacco operation.After graduating from the University of Kentucky with a bachelor's degree in accounting, James worked for Coopers and Lybrand, Louisville, Ky., a Big Six accounting firm. With a desire to be closer to the farm, he joined Kerbaugh and Rodes, CPAs, Danville, Ky., and finished his CPA certification. In 1993 he purchased Pitman Creek Wholesale (PCW), a sporting goods distribution company. While expanding PCW, James set out to grow the family Angus operation. Since 2011 the family has hosted the largest annual Angus sale in Kentucky, one of the largest sales in the east.James and his wife, LuAnn, have a son, David Reid, who is the sixth generation to grow up on the farm. James also has two sons, Addison and Bennett. RELATED CONTENT: Cornerstone Cattle MENTIONED IN THIS EPISODE:Looking for your next influential sire? The Angus Bull Book: 2025 Angus Sire Directory is your resource for some of the top genetics in the breed. View this inaugural sire directory for updated EPDs as you make breeding and semen purchasing decisions at www.angus.to/angusbullbook02025api. Don't miss news in the Angus breed. Visit www.AngusJournal.net and subscribe to the AJ Daily e-newsletter and our monthly magazine, the Angus Journal.
In this episode of the Second in Command podcast, Cameron is joined by Nick Malone, former COO of Sitecore and a seasoned executive with over 24 years of leadership experience in the IT sector.During this fascinating conversation, Cameron and Nick explore the complexities of driving growth in a rapidly evolving industry. You'll hear how leaders navigate expansion strategies, balance ambitious goals with practical execution, and manage the challenges that come with building scalable systems. The discussion highlights how clarity of vision and disciplined prioritization become essential when a business is pushing toward the next stage of success.The discussion also looks at the human side of transformation. It examines how to guide teams through times of change, especially when uncertainty and cultural integration are at play. You'll gain insights into communication, alignment, and creating structures that help people feel supported while maintaining momentum.With practical takeaways and thoughtful reflections, this episode offers valuable guidance for leaders seeking to build resilience and long-term impact.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Nick's career journey, starting as an engineer and moving into sales and sales leadership, which allowed him to travel extensively.His experience living in Kazakhstan with his family, the cultural differences, and the need for a command-and-control approach in business.The transformation of Sitecore from an on-premise business to a SaaS offering, including the acquisition of modern technology companies.The importance of clear communication and vision in driving the transformation, as well as the role of talented individuals in making it successful.The role of the "cycle Sherpa" in integrating new employees, ensuring they are embedded into the business quickly and effectively.And much more...Guest Bio:Nick Malone is a seasoned executive with over 24 years of leadership experience in the Information Technology and Services sector, spanning the UK, Europe, the Middle East, the USA, Russia, and Central Asia. A graduate of Loughborough University in Manufacturing Engineering, he has built a rare leadership profile combining revenue growth, sales excellence, and operational efficiency. As former Chief Operating Officer of Sitecore, Nick led global operations, sales enablement, and large-scale transformation initiatives, consistently delivering results in both public companies and private equity portfolio firms. His expertise includes business development, cloud computing, and international partnerships, with a proven track record in driving growth across mature and emerging markets. Known as an agile leader and advocate for digital transformation, Nick is passionate about continuous learning, leadership development, and building high-performing global teams.Resources:Connect with Nick: Website | LinkedInConnect with Cameron: Website | LinkedInGet Cameron's latest book –
Podcast summary:It's hard to keep customers happy, and coming back for more. Businesses are constantly seeking innovative ways to enhance customer experience and drive growth. In our latest podcast, we delve into a transformative approach with insights from Martin Newman, one of the world's leading authorities on customer centricity.Martin challenges the traditional mindset of viewing investment in people as a cost line. Instead, he advocates for a paradigm shift where people are seen as profit centers. This perspective focuses employee on shared outcomes, enhancing customer experience and driving tangible business growth. By investing in their teams, ecommerce brands can unlock the potential of their workforce, leading to improved customer interactions and increased profitability.Throughout the episode, Martin shares actionable insights and real-world examples of how businesses can implement this mindset shift. He emphasises the importance of empowering employees, fostering a culture of innovation, and aligning business strategies with customer needs. By doing so, ecommerce brands can create a competitive edge and build lasting relationships with their customers.Join us as we explore this groundbreaking approach to customer experience and discover how viewing people as profit centres can revolutionise your ecommerce business. Tune in to gain valuable insights from an industry thought leader, and learn how to transform your customer experience strategy for success.Key discussion points:1. Customer experience has evolved to be more customer-centric.2. Many businesses still operate in silos, hindering customer experience.3. Measuring customer experience should focus on long-term value, not just productivity.4. Company culture is crucial for employee engagement and customer satisfaction.5. Engaging employees in cultural change leads to better outcomes.6. Successful brands create emotional connections with their customers.7. Technology should be used strategically to enhance customer experience.8. AI can improve efficiency and personalisation in customer interactions.9. Customer lifetime value should be prioritised over short-term gains.10. A mindset shift is needed to view customer experience as a profit centre.Chapters:[00:45] Introduction to Martin Newman and His Expertise[04:40] The Evolution of Customer Experience[10:50] Measuring Customer Experience Effectively[16:25] The Importance of Culture in Business[22:25] Driving Change and Transformation in Organisations[27:15] The Importance of Employee Engagement[29:30] Building Brand Loyalty Through Purpose[34:55] The Role of AI in Customer Experience[48:40] Transforming CX from Cost Center to Profit CenterSubscribe to our LinkedIn newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/
This week on The Modern Customer Podcast, John Solomon, CMO of Therabody, shares how the company rebuilt its brand around the customer. By shifting from product-first to customer-first, Therabody expanded relevance, built trust, and strengthened loyalty. AI then pushed personalization even further—turning product use into connected experiences that grow with each customer. Highlights from our conversation: ✔️ Leveraging customer feedback to guide Therabody's rebrand and audience-first strategy ✔️ Applying AI to deliver personalized wellness experiences at scale ✔️ Designing products and experiences around customer needs ✔️ Building cultural relevance through talent partnerships that strengthen brand connection
How to Build a Resilient Customer-First Culture - Future of Work Podcast by Workday
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay sits down with Maximilian Gartner, Head of Go-To-Market at Brightwave, to explore how GTM leaders can balance sustainable growth with predictable revenue, while staying rooted in authentic, founder-led perspectives.Max shares his journey from inside sales “boiler rooms” to leading GTM teams at high-growth companies, and how lessons from cold-calling, enterprise deal cycles, and sales leadership shaped his philosophy on customer-first GTM.They dive deep into:Why founder-led POVs are powerful in early stage, and how they must evolve as companies scale.The critical difference between predictable and sustainable revenue, and why ignoring sustainability leads to churn.Lessons from inside sales: why clarity and credibility in the first 10 seconds of a call are everything.A Brightwave GTM pivot that front-loaded product experience, shortened feedback loops, and tripled adoption.Why “knowing your customer” (KYC) at every level: user, manager, executive, is the ultimate GTM advantage.How doubt and imposter syndrome can be reframed as signals of growth.If you're leading sales, marketing, CS, or product, or simply curious about how GTM leaders scale customer-first strategies, this episode is packed with tactical insights and leadership lessons.Connect with Max Gartner on LinkedIn:https://www.linkedin.com/in/maximiliangartner/Connect with Vijay Damojipurapu on LinkedIn:https://www.linkedin.com/in/vijdam/Brought to you by: stratyve.com
The mortgage and finance broking industry is at a crossroads. Technology is reshaping client expectations, and the traditional model of simply “writing loans” is rapidly evolving. In this episode of Business Accelerator, Alex Whitlock and Jason Back explore a critical theme: building a sustainable business by focusing on the evolving needs of the customer. The consensus is clear: the brokers who will thrive tomorrow are those who stop seeing themselves as just service providers and start becoming indispensable, trusted partners in their clients' financial lives.
In this episode of Shift Happens, host Jeff Edwards sits down with Emma Carpenter, SVP of Recurring Revenue Acceleration at Cisco. From her global journey across Avaya, Palo Alto, and now Cisco, Emma shares how partners are the key to unlocking customer value in a recurring revenue world. They dive into: • Why transformation—not disruption—is the mindset shift we need • How Cisco is enabling partners through the Customer Value Journey • What the Cisco 360 Partner Program means for long-term success If you're navigating Cisco's partner landscape or driving outcomes for your customers, this episode delivers the clarity and energy to keep moving forward.
#548 Tired of software companies that seem to take more than they give? In this episode, host Brien Gearin sits down with Dan Uyemura, co-founder and CEO of PushPress, a hassle-free gym management software helping fitness businesses thrive. Dan shares his entrepreneurial journey, from early days coding websites during the dot-com boom to founding PushPress after experiencing firsthand the challenges gym owners face with predatory software practices. They dive into the challenges of starting a SaaS company, why prioritizing value over revenue sets PushPress apart, and lessons Dan learned scaling from gym owner to tech CEO. Dan also offers actionable advice on building a product, assembling the right team, and resisting the urge to "over-title" early hires. Whether you're a small business owner or a tech entrepreneur, this episode delivers inspiration and practical insights to build a business that truly serves its customers! (Original Air Date - 12/25/24) What we discuss with Dan: + Dan's Entrepreneurial Journey: From coding to gym ownership + PushPress Origin: Solving gym software frustrations + Value Over Revenue: Building for long-term success + SaaS Growth Challenges: Reaching the first 100 customers + Relentlessness and Curiosity: Dan's advice for entrepreneurs + Avoid Over-Titling: Scaling leadership roles effectively + Investor Alignment: Finding value-driven investors + Burn and Growth Balance: Navigating Series A and B funding + Customer-Centric Approach: Prioritizing education and support + Leadership Lessons: Delegation, trust, and scaling teams Thank you, Dan! Check out PushPress at PushPress.com. Listen to The PushPress Podcast. Follow Dan on Instagram, LinkedIn, TikTok, Twitter, and YouTube. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Bryan Murphy, CEO of Smartling, confronts a $40 billion industry stuck in the slow lane, the world of translation. Most companies still handle translations like it's 1999: manual, expensive, and painfully slow. Bryan saw AI as the game changer that could rewrite the rules, but integrating it wasn't a walk in the park. He shares how Smartling harnessed AI to not just cut costs and speed up translation but to finally boost quality close to human-level precision without losing control over brand voice or nuance. Yet, making this leap meant upheaval: reorganizing teams, hiring AI experts, and establishing ruthless R&D discipline to separate winning ideas from distractions. Thanks for tuning in! New episodes of Topline drop every Sunday and Thursday. Don't miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. Use code TOPLINE for 10% off your GA ticket. Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. Subscribe today. Tune in to The Revenue Leadership Podcast every Wednesday, where host Kyle Norton talks with real revenue operators and dives deep into what it takes to succeed as a modern revenue leader. You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast! Key chapters: (00:00) - Introduction to Bryan Murphy and Defining the Translation Challenge (02:30) - The Hidden $40B Translation Market and Its Untapped Potential (04:00) - The Evolution of Translation Services: From Manual to AI-Driven Automation (06:00) - Early AI in Translation: Faster and Cheaper, But Not Yet Better (08:00) - Defining Quality: The MQM Standard and Bridging AI-Human Gaps (09:20) - Human-in-the-Loop AI: Boosting Translator Productivity Tenfold (10:30) - Full AI Translation Approaching Human Grade: The Game Changer (11:45) - The Future Mix: Human Expertise vs. Automated Scale in AI Translation (13:00) - Unlocking Market Expansion Through Improved SEO and Digital Footprint (15:00) - The Moment of Truth: Recognizing GPT's Impact and Rolling Out Rapid Innovation (16:30) - Founder's Speed: Breaking Plans and Aligning Teams for Urgent AI Adoption (18:00) - Overcoming Organizational Challenges: From Excitement to Structured Execution (20:00) - R&D Reimagined: Timeboxing Experiments With Clear Metrics to Avoid Spinning Wheels (22:00) - The Discipline of “Customer-First” in AI Development and Roadmapping (24:00) - Leadership Lessons: Listening Without Losing Vision Amidst Painful Change (26:00) - Winning Customer Trust: Betting On Proofs of Concept Against Skeptics (28:00) - Personal Insights: Favorite Leadership Books and the Role of Intellectual Curiosity (29:30) - Staying Sharp: Daily Reading and Customer Conversations as Strategic Tools (31:00) - Managing Stress and Longevity: The Art of Mental Compartmentalization for Founders (32:30) - Final Thoughts: The Unseen Power of Humility in Leadership and Continual Learning (33:00) - Wrap-up and Invitation to Follow Smartling's AI-Empowered Evolution
I know the pinch when budgets tighten, customers shift, and deadlines close in. Yet, marketers have a superpower: like Superman's X-ray vision, we see through constraints to the core idea.That is the essence of our craft – not waiting for perfect conditions but delivering breakthrough concepts right here, right now.So I loved this lesson in a recent podcast guest application – ‘every challenge is a creative opportunity.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dana Bodine, US VP of marketing, Trustpilot [https://www.trustpilot.com/].Trustpilot is a publicly traded company on the London Stock Exchange. In 2024, it reported $211 million in revenue.Bodine looks after the entire US market, the US portion of an international audience of 64 million monthly active users.Lessons from the things she madeEvery challenge is a creative opportunityBuilding a relationship with commercial partners is key Stay calm under fire (+ on tight deadlines) Get a seat at the table by creating sales materialsTo truly be customer-obsessed, respect the customer's timeIdeas are only powerful when they come with contextDiscussed in this episodeStrategic Advertising and Marketing: It's not what you make, it's what you make possible (podcast episode #117) [https://marketingsherpa.com/article/interview/strategic-advertising]Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) [https://marketingsherpa.com/article/interview/team-building]Marketing & Communications: It's important to ‘take a beat' (podcast episode #140) [https://marketingsherpa.com/article/interview/marketing-and-communications]Five Tips From a Personal Care Industry CEO for Setting (and Getting Approval for) Your Marketing Budget [https://sherpablog.marketingsherpa.com/marketing/tips-marketing-budget-approval/]Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]The Radical Idea: Customer-first marketing prioritizes customer experience over upsells [https://sherpablog.marketingsherpa.com/consumer-marketing/the-radical-idea-customer-experience-over-upsells/]AI engineering voucherMarketingSherpa has teamed up with parent company MeclabsAI to produce a research study. We are granting 10 AI engineering vouchers worth $5,000 each to eligible companies. Learn more at https://meclabs.com/research/5k-engineering-voucherNext eventJoin us for AI Hackathon: Build a powerful lead gen agent in just 90 minutes [https://join.meclabsai.com/mec050] on Wednesday, August 20th at 2 pm EDT.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
Analysts Don Kellogg and Roger Entner are joined by Jenifer Robertson, Executive Vice President & General Manager of Mass Markets at AT&T, to discuss the company's recent successes driven by its customer-centric initiatives.00:00 Episode intro 00:24 AT&T's Guarantee has led to satisfaction 03:33 Churn is at low levels 04:32 Best deals for everyone rewards existing customers 07:08 AT&T Turbo and Internet Air 08:31 Leadership changes spurred technological investment 11:26 Fiber has proven reliable 13:21 Episode wrap-upTags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, Jenifer Robertson, AT&T, guarantee, network, AI, churn, FWA, convergence, AT&T Turbo, AT&T Internet Air, fiber, reliability
What's up folks, today we have the pleasure of sitting down with Alison Albeck Lindland, CMO at Movable Ink.(00:00) - Intro (01:14) - In This Episode (03:10) - 1. Movable Ink's Platform Evolution (04:19) - 2. Alison's 3 Stage Journey at Movable Ink (05:08) - 3. Using Customer Relationships to Future Proof a Marketing Career (09:50) - 4. Building AI Literacy in Marketing Teams (16:17) - 5. How to Spot AI Literacy in Marketing Hires (21:35) - 6. Fostering AI Experimentation Across Your Team (25:43) - 7. AI Point Solutions vs Platforms (30:37) - 8. Align CMOs and Boards on Long Term Marketing Goals (33:37) - 9. How to Measure and Maximize the ROI of Video Podcasts (40:23) - 10. Building a Customer Strategy Team That Drives Enterprise Growth (49:36) - 11. How To Build Lasting Influence With B2B Buyers (55:49) - 12. Creating Energy and Balance as a CMO Summary: Alison believes marketing careers thrive when you stay close to the people who buy from you, and at Movable Ink she has built that into the culture with a customer strategy team, advisory boards, and events that create real connections customers carry into new roles. She applies the same thinking to AI, starting with shared tools and boundaries, then layering in structured experimentation and custom apps that live inside daily workflows. Alison hires people who tinker on their own time, keeps experimentation alive with weekly check‑ins and show‑and‑shares, and cuts projects that do not deliver, like ending a podcast to focus on high‑impact testimonial and “hero” videos. Through it all, she builds influence by aligning teams on one scorecard, sharing loyalty stories that prove long‑term value, and helping buyers see her platform as part of their personal playbook for success.About AlisonAlison is the Chief Marketing Officer at Movable Ink, leading global marketing, brand, strategy, and communications for the AI-powered personalization platform used by the world's top brands. In her 12+ years at Movable Ink, she's had three distinct phases: rising through customer success, founding the company's now-influential strategy team, and stepping into the CMO role nearly three years ago. That journey (across constant evolution and new challenges) has kept the work “never the same company for more than six months at a time,” and helped shape Movable Ink's role as a leader in enterprise personalization.Customer Relationships Can Future Proof a Marketing CareerAlison argues that the best way to future proof a marketing career is by knowing your customers as actual people rather than abstract data points. Marketers who thrive over time make it their job to understand what customers want, how they think, and why they buy. "You have to know them personally and pretty intimately," she says. "You've got to be constantly advocating for their perspective around the table." That kind of understanding does not happen in a spreadsheet. It happens in conversations, often unplanned ones, that give you unfiltered context about their challenges and priorities.She has turned this belief into a repeatable practice at Movable Ink. Her team builds ongoing contact with customers through multiple channels, including:Quarterly fireside chats with CMOs who share their challenges and ideas.A hybrid customer advisory board that rotates in staff members to observe and participate.Strategic placement of marketers at in-person events where they can form real connections.These interactions do more than collect feedback. They create a loop where customer input shapes campaigns, product positioning, and content. Alison credits these relationships with Movable Ink's staying power. Marketers who use their platform often bring it with them when they change roles or companies, expanding the brand's reach through personal advocacy."We spend a lot of time now trying to bring our team members in close contact with our customers in more than just a servicing capacity," Alison explains. "They need to develop personal relationships that inform the work they are doing, whether it is content marketing, events, or ABM."Alison also leans on product marketing as a partner in capturing deeper customer knowledge. She highlights win-loss interviews as especially valuable. Unlike survey data, these conversations expose what is working and where gaps exist with enough specificity to guide real change. Her team uses these discussions to refine strategy and make decisions with authority. Marketers who adopt this mindset do more than execute tactics. They become trusted voices in shaping what their company brings to market.Key takeaway: Build constant, meaningful contact with your customers. Use advisory boards, interviews, and live events to hear their unfiltered perspectives. Treat these conversations as fuel for your campaigns and strategies. When you consistently advocate for customers with authority, you position yourself as someone whose work will stay relevant no matter how the tools, titles, or industry trends shift.AI Literacy in Marketing: How to Build AI Literacy in Marketing TeamsAI literacy in marketing takes shape when organizations stop treating AI like a playground and start building a framework for real, coordinated adoption. Alison Albeck Lindland pushes for a model where alignment and enablement come before experimentation. “You need to make sure you're all singing from the same songbook,” she says. When teams skip that step, they end up with scattered projects, compliance headaches, and wasted time. A clear, shared framework turns AI from a set of personal experiments into an enterprise capability.This is why the updated Pyramid of AI Literacy begins with organizational alignment and standardized tooling at its base. These steps give teams a shared understanding of the company's AI strategy, ethical guidelines, and compliance boundaries, along with enterprise-grade tools that build institutional knowledge instead of one-off fiefdoms. Alison's point is direct: enterprise AI can only scale when everyone is using the same platforms and working from the same rulebook.“OpenAI is great, but we're using a tool that lets us build institutional muscle and share learnings across teams.”The middle of the pyramid focuses on practical proficiency, experimentation, and model literacy. Teams develop real competency with structured prompts and multi-model workflows. They also learn how large language models work and how AI connects to data, workflows, and machine learning systems. Experience does not come from a training course. It comes from giving teams space to test ideas, share lessons learned, and build the muscle memory to use AI effectively.At the top sits strategic leadership. This is where marketing leaders guide the organization with clear purpose, challenge hype, and embed AI into the company's growth strategy. At Movable Ink, this looks like dedicated business analysts building custom AI apps that plug into daily work, from a brand voice checker to a natural language search bot for surfacing industry-specific content. These tools live inside workflows, making AI part of the operating rhythm instead of a side project.Key takeaway: Use the pyramid as your blueprint for building AI literacy. Start by aligning the organization on strategy, ethics, and enterprise tools. Then train teams to get real value from AI through structured prompts, model literacy, and cross-functional experimentation. Finally, put strong leadership at the top to guide adoption with purpose. That way you can move AI from scattered experiments to a unified, scalable capability that drives ...
Alfredo Coppola, Co-CEO of the US Market Access Center, shares his invaluable insights about the intricate landscape of Silicon Valley for international startup founders. Alfredo unravels the common misconceptions about the allure of easy venture capital and underscores the necessity for global entrepreneurs to immerse themselves in the Valley's dynamic environment. We dissect the rapidly evolving investment climate, spotlighted by innovations such as OpenAI, and explore the significant role immigrant founders play in the technology sector's success. Our conversation also touches on the urgent call for European countries, particularly Italy, to amp up their digital innovation through more robust government investments. Alfredo Coppola is Co-CEO at US Market Access Center (USMAC), the longest-standing startup accelerator in Silicon Valley, which helps international startups with global market expansion. Alfredo is also the co-founder of Prospera Women, a global platform that equips women entrepreneurs with the skills and resources needed to grow beyond local markets and succeed on a global scale. Alfredo is also an executive member of Marin-Sonoma Impact Ventures, an angel investor organization based in the San Francisco Bay Area that invests in both American and global startups. In this episode, you'll hear about: Alfredo Coppola's insights on the Silicon Valley landscape for international founders Misconceptions about easy access to venture capital in Silicon Valley Importance of securing customers early over seeking capital, especially for B2B vs. B2C Think Big, Start Smart, Scale Fast program fostering global entrepreneurial mindset Significant role of mentorship and accelerators in startup success Impact of immigrant founders and the multicultural dynamics of Silicon Valley Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Linkedin - https://www.linkedin.com/in/acoppola/ https://www.linkedin.com/company/prospera-women https://www.linkedin.com/company/us-market-access-center Website - https://www.prosperawomen.com/ https://usmarketaccess.com/ Alcorn Immigration Law: Subscribe to the monthly Alcorn newsletter Sophie Alcorn Podcast: Episode 16: E-2 Visa for Founders and Employees Episode 19: Australian Visas Including E-3 Episode 20: TN Visas and Status for Canadian and Mexican Citizens Immigration Options for Talent, Investors, and Founders Immigration Law for Tech Startups eBook
Former OpsGenie founder-turned-investor and Actioner CEO Berkay Mollamustafaoglu joins Dash0's Mirko Novakovic to reflect on his journey from building a bootstrapped alerting platform in Turkey to a $295M Atlassian exit — and why he's now betting on customer intelligence as the next frontier. Berkay also shares hard-won advice for global founders navigating building, funding, go-to-market and exiting on their own terms.
00:00 From Technician to Entrepreneur02:20 Dakota's Background & Apprenticeship Path04:34 Motivation to Start a Business06:30 Identifying a Niche in the Fire Industry08:39 Learning Design and Troubleshooting09:35 Teaching Himself FireCAD + Early Wins14:33 Balancing Install, Design & Multiple Projects18:02 Favorite Systems & What Works Best21:05 The Problem with Proprietary Equipment22:26 Customer-First, No-Contract Philosophy28:28 Work-Life Balance & Being a Present Dad30:44 Technology and Business Efficiency32:35 Dakota's Passion for Golfing33:11 NFPA Involvement & Final Words
In this episode of Knowledge Base Ninjas Podcast we have Kirsti Wall, the Technical Documentation Manager from Everi. She emphasizes how to make documentation scannable and organized, keeping the users in mind. She adds that effective design elements will direct the users in visual ways. Whereas simplification of content is called for, she also says about oversimplification and the focus on what truly sets the product apart in the documentation. She also discusses actual-world research using the assistance of guides, user interactions to enhance writing, and other tools in this era of AI. Catch the full conversation on the Knowledge Base Ninjas podcast for valuable takeaways and pro tips. Stay tuned for expert insights and actionable strategies you don't want to miss out on.
A Straight Smile Isn't Enough Anymore In today's competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator. What truly sets your orthodontic practice apart is how patients feel from the moment they walk through your doors. Dr. Brice Gilliam calls this approach “unreasonable hospitality,” the idea of exceeding […] The post The Customer-First Secret Orthodontists Are Missing appeared first on HIP Creative.
This episode dives into how Dean Marchi and his family started from the bottom and listened to the market to deliver what tenants really want. This is how he differentiated his apartments from other multifamily real estate performing incredibly even against the top developers. Dean shares actionable lessons and specific strategies from decades of hands-on experience, showing how a disciplined, value-add approach and relentless attention to detail lead to outsized returns and long-term success in raising capital. Key Takeaways: Start with the end user—know what renters or buyers want Value-add works: target underperforming assets and improve them Differentiate by delivering features others overlook Consistent small improvements compound over time Hands-on involvement builds deep understanding and trust Adopt a resilient, “immigrant mentality” for every deal Apply lessons from other industries to stand out in real estate
What Do Your Customers Really Want? The Secret to Effective Marketing
Jasey Tielen built BONANA to do what most partners only talk about—drive real customer impact. In just two years, BONANA won HubSpot's Customer-First Award in EMEA. How? By aligning people, process, and data, especially as AI transforms how we work. In this episode, Sarah and Jasey get into: What it means to be a “trusted advisor” in today's ecosystem How to build trust without custom code or flashy hacks Why services firms are best positioned to lead the AI transition For anyone navigating the complexity of upmarket growth, shifting expectations, or the messy middle of AI adoption—this conversation is a breath of fresh air.
When PagerDuty went public in 2019, it was generating just $100 million in annual revenue which made it relatively small for a SaaS IPO. One of the main motivations for this was that visibility into the company's financials would inspire customer trust. In this episode, CJ speaks with Howard Wilson, PagerDuty's CFO, who shares the unique challenges of going public as a small company, how the landscape has changed since then, and how to approach an IPO when you don't have the experts you need in-house. As a former chief commercial officer, Howard brings unique insights into the role of a CFO. He discusses the importance of building a finance team with customer awareness, how he uses customer usage patterns to challenge traditional SaaS metrics, and how to uncover the unexpected pathways that customers take to reach your business. He also talks about the complexities of the “beat and raise" forecast, how market volatility creates opportunity, and breaks down his framework for mapping out potential investment areas.—LINKS:Howard Wilson on LinkedIn: https://www.linkedin.com/in/howardwilson01/PagerDuty: https://www.pagerduty.com/CJ on X (@cjgustafson222): https://x.com/cjgustafson222Mostly metrics: http://mostlymetrics.com—TIMESTAMPS:(00:00) Preview and Intro(02:08) Sponsor – Planful | Tabs | Rippling Spend(06:01) Earnings Calls and Being a Public Company CFO(11:14) How the Bar for Going Public Has Changed Since 2019(14:04) How Going Public Affects Customer Trust(15:50) Sponsor – Pulley | Navan | NetSuite(19:34) Approaching the IPO Process Without the Necessary Experts In-House(21:47) Using Advisors To Fill Functional Gaps in Small Companies(24:38) The IPO Tech Stack for Small Companies(25:44) The Complexities of the “Beat and Raise” Forecast(28:33) How Market Volatility Creates Opportunity(34:37) How Experience as a Chief Commercial Officer Makes a Better CFO(38:16) A Framework for Mapping Out Potential Investment Areas(44:08) Customer Awareness in Your Finance Organisation(47:47) Customer Usage Patterns Versus Traditional SaaS Metrics(52:16) The Unexpected Pathways Customers Take To Reach Your Business(57:54) Long-Ass Lightning Round: A Learning Mindset(59:22) Advice to Younger Self: Don't Stay in Your Lane(01:01:24) Finance Software Stack(01:02:57) Craziest Expense Story—SPONSORS:Planful's financial planning software can transform your FP&A function. Built for speed, accuracy, and confidence, you'll be planning your way to success and have time left over to actually put it to work. Find out more at www.planful.com/metrics.Tabs is a platform that brings all of your revenue-facing data and workflows - billing, AR, payments, rev rec, and reporting - onto a single system so you can automate and be more flexible. Find out more at: tabs.inc/metrics.Rippling Spend is a spend management software that gives you complete visibility and automated policy controls across every type of spend, saving you time and money. Get a demo to see how much time your org would save at rippling.com/metrics.Pulley is the cap table management platform built for CFOs and finance leaders who need reliable, audit-ready data and intuitive workflows, without the hidden fees or unreliable support. Switch in as little as 5 days and get 25% off your first year: pulley.com/mostlymetrics.Navan is the all-in-one travel and expense solution that helps finance teams streamline reconciliation, enforce policies automatically, and gain real-time visibility. It connects to your existing cards and makes closing the books faster and smarter. Visit navan.com/Runthenumbers for your demo.NetSuite is an AI-powered business management suite, encompassing ERP/Financials, CRM, and ecommerce for more than 41,000 customers. If you're looking for an ERP, head to https://netsuite.com/metrics and get the CFO's Guide to AI and Machine Learning.#goingpublic #SaaSIPO #CustomerTrust #CustomerAwareness #PagerDuty Get full access to Mostly metrics at www.mostlymetrics.com/subscribe
How about saving your auto repair shop thousands of dollars a month and offering your customers a faster, smoother checkout experience? And the best part: without touching your rates?In this episode, Kim Hickey and Jason Patel sit down with Dr. Mark Hale, a payments innovator and former QuickBooks CTO, to discuss one of the most overlooked leaks in auto repair shops' profitability: credit card surcharges.Dr. Hale introduces Express by FacePay, a modern, secure, and customer-friendly alternative to traditional payment processing. From reducing fees to enhancing customer satisfaction and streamlining after-hours pickup, Express is more than a payment platform; it's a strategic upgrade for the way you do business.Tune in to episode 119 of Maximum Octane to discover how you can improve your margins, increase customer convenience, and future-proof your shop with smarter, safer tech.In This Episode, You'll Learn:How much surcharges are really costing your shop—and why your customers hate them (2:50)Why Express is a win-win: no fees, no friction, no surprises (7:40)How one shop saved thousands in just a few months (11:10)What the "Fast Break" rental model can teach you about modern auto checkout (16:50)How Express secures payments without risky card numbers or chargebacks (22:10)Why customer experience is now your most powerful competitive edge (31:10)The cultural shift: how to stop resisting tech and start designing for your customer (36:50)Connect with Dr. Mark Hale:LinkedInExpress by FacepayLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.
Siqi Chen (@blader, CEO/CFO @Runwayco), talks about his journey from JPL developer to Founder of a financial planning and analysis (FP&A) startup. We focus on how to build products that customers crave and how a customer-centric view differs from traditional product management.SHOW: 923SHOW TRANSCRIPT: The Cloudcast #923 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwNEW TO CLOUD? CHECK OUT OUR OTHER PODCAST: "CLOUDCAST BASICS"SPONSORS:Cut Enterprise IT Support Costs by 30-50% with US CloudSHOW NOTES:Runway websiteBehind What Seems Like an Overnight Success (video)Topic 1 - Welcome to the show, Siqi. First, your combination of technical and business/financial background is fascinating. How did you go from coding at NASA to Head of Product at Zynga to CEO/CFO for a finance platform startup? Give everyone a quick introduction.Topic 2 - One thing I've noticed as a trend in your background is the core concept of building. What has been your philosophy in building products? How do you build products that customers demand?Topic 3 - Let's talk about AI and AGI for a moment. We hear all the time how disruptive this will be. What are your thoughts here, and how do we develop both adaptability and resiliency to new technologies?Topic 4 - Let's talk FP&A (financial planning & analysis). Our core listeners out there tend to skew more towards the tech and infrastructure side, but a core theme of this show is always to be learning as much of the business as possible to apply those concepts. As someone with a background in both worlds, plus now running an FP&A startup, what do you wish folks on the technical side of the house knew more about to make their jobs easier?Topic 5 - We posted a link in the show notes for a video you did on the “overnight success” of Runway. It was a good representation and origin story of how something can go viral with the right mindset and product-market fit. Tell everyone about that as Runway approaches 5 years now. Topic 6 - What is your biggest challenge in the FP&A space today? Is it AI? We've seen a lot of AI disruption in coding, legal, and other areas requiring deep data pool insights. Is this any different?FEEDBACK?Email: show at the cloudcast dot netBluesky: @cloudcastpod.bsky.socialTwitter/X: @cloudcastpodInstagram: @cloudcastpodTikTok: @cloudcastpod
On June 11, join Danny Kerr and Charley Burtwistle (from Buildertrend) for a Project Management Roundtable, where 3 high-performing contractors will hand over the secrets to faster projects, happier customers and fatter net profits. Register now here: https://trybta.com/CE-PM-J25To learn more about Breakthrough Academy, click here: https://trybta.com/EP216 To the outside world, the word “sales” has gotten a bad rap.People think it's all transactional. All about pushing something on the customer in order to get what's best for the sales rep or the company.And that can make the act of selling feel uncomfortable, awkward and transactional.That's why we wanted to talk to Joe Crisara.Joe is a seasoned expert in contractor sales training, best known for creating the Pure Motive Service System that helps service businesses ethically boost revenue and closing rates all while doing what's best for the customer.In this episode, Joe walks us through five key principles that anyone in sales can adopt today, creating a win-win for the customer, for the sales rep and for the company.Episode Highlights:Get a walkthrough of the Pure Motive Service System from its creator, Joe Crisara.Learn how offering three options to every customer will boost your revenue, closing rates and reputation.Understand how to use the five principles outlined in Joe's book, What Should We Do? to connect with your customers, move away from transactional selling methods and maintain integrity in every sales interaction.00:00-Intro01:24-About Joe05:14-About The Book: What Should We Do?14:00-5 Principles of Pure Motive Service14:18-Principle 1: Client-Centric Solutions22:25-Principle 2: Integrity-Driven Sales26:08-Principle 3: Customized Service Options38:06-Principle 4: Effective Communication45:42-Principle 5: Continuous Improvement50:12-How Joe is Continuously Improving55:32-Connect With Joe
In this episode, Hagan Kappler, CEO and Founder of Daisy, discusses how her company has embraced creative marketing strategies to engage customers and drive growth. She also discusses the importance of pivoting when necessary and using influencer partnerships, CRM systems, and immersive experiences to build strong customer relationships. Hagan also explores how ongoing feedback, personalized service, and cross-industry collaborations shape Daisy's future and increase customer lifetime value.
Send us a textIs your self-storage business keeping up with the digital revolution?Scott breaks down the essential shift toward remote management and how technology is redefining customer experience. From online reservations and automated payments to AI-powered chatbots and interactive virtual tours, Scott explains why a seamless digital experience is now a necessity—not just a luxury. He shares lessons learned from implementing kiosks, strategies for maximizing uptime, and tips for leveraging automation to reduce costs while increasing customer satisfaction. Whether you're already embracing remote management or just starting to explore the possibilities, this episode is packed with insights to keep your self-storage business ahead of the competition.WHAT TO LISTEN FOR05:41 – Lessons from the First Self-Storage Kiosks14:31 –Keeping Customers Engaged with Automation20:59 – Social Proof & Online Reputation23:24 – Avoiding Customer ChurnLeave a positive rating for this podcast with one clickCONNECT WITH USWebsite | You Tube | Facebook | X | LinkedIn | InstagramFollow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.
In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company.Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/Find Kellanova online at: https://www.kellanova.com/us/en/home.htmlCarrie answers these questions:You've spent almost the entirety of your professional career with the same company. What were some of the specific experiences that you felt prepared you for your current remit as Chief Customer Officer?Would you share with our audience what you love most about the CCO role and what you find to be some of the major challenges in today's omnichannel world, post-pandemic?Let's talk “customer-first.” What are the core objectives in a customer-first approach. How do you keep your customers at the center of all your key decisions?Joint Business Planning is a key component of how CPG Brands go to market with important retail customers. What are the elements of a successful JBP process that you would like to call out and how are we as an industry doing at incorporating elements of loyalty & retail media into the process?Virtually all of your strategic retail customers have launched retail media platforms in the last few years. With the exception of Amazon and Walmart, these are still largely managed at the trade level. What still needs to be true before any of the “other” RMNs can make it into the strategic investment plan for national brands? Is it scale, is it full funnel capabilities, is it measurement? What?How does Kellanova lead with insights & innovation and tell stories that influence growth?What are the relevant industry trends that you are focused on building skills against for you and your team?What are your thoughts on the industry looking out 1-3 years?Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
When does buying software drive real impact, and when is it just a costly mistake?In this episode, Maxwell Maurier, VP of Growth Marketing at Trellix, shares how to make technology investments that actually move the needle. He explains why strategy should come before software, how Trellix aligns purchases with business goals, and what marketers often overlook about attribution. He also breaks down the risks of chasing the latest tools without a clear plan and how to get finance and sales on board.Maxwell discusses the role of measurement, the importance of cross-functional buy-in, and why vendors should focus on business outcomes over vanity metrics. Plus, he shares lessons from leading high-stakes software decisions.In this episode, you'll learn:Why marketing technology should solve business problems, not create themHow to align software purchases with long-term strategic goalsThe role of measurement and attribution in proving ROIJump into the conversation:(00:00) Introducing Maxwell Maurier(01:20) How Trellix aligns tech investments with goals(04:46) The risks of shiny object syndrome in B2B(07:32) Why cross-functional alignment drives success(11:32) Why measurement is critical for marketing spend(15:46) A vendor's role in supporting business outcomes(20:07) Key indicators for evaluating software impact(24:50) Unrealistic expectations in tech deployments
Ryan Steeb shares DTEX Systems' strategic approach to implementing generative AI with AWS Bedrock, reducing risk while focusing on meaningful customer outcomes.Topics Include:Introduction of Ryan Steeb, Head of Product at DTEX Systems Explanation of insider risk challenges Three categories of insider risk (malicious, negligent, compromised) How DTEX Systems is using generative AI Collection of proprietary data to map human behavior on networks Three key areas leveraging Gen AI: customer value, services acceleration, operations How partnership with AWS has impacted DTEX's AI capabilities Value of AWS expertise for discovering AI possibilities AWS Bedrock providing flexibility in AI implementation Collaboration on unique applications beyond conventional chat assistants AWS OpenSearch as a foundational component Creating invisible AI workflows that simplify user experiences The path to monetization for generative AI Three approaches: direct pricing, service efficiency, operational improvements Second and third-order effects (retention, NPS, reduced churn) How DTEX prioritizes Gen AI projects Starting with customer problems vs. finding problems for AI solutions Business impact prioritization framework Technical capability considerations Benefits of moving AI solutions to AWS Bedrock Fostering a culture of experimentation and innovation Adopting Amazon's "working backwards" philosophy Balancing customer-driven evolution with original innovation Time machine advice: start experimenting with Gen AI earlier Importance of leveraging peer groups and experts Future outlook: concerns about innovation outpacing risk mitigation Security implications of Gen AI adoption Participation in the OpenSearch Linux Foundation initiative Final thoughts on the DTEX-AWS partnershipParticipants:Ryan Steeb – Head of Product, DTEX SystemsSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/
This episode explores the evolution of customer success in the SaaS industry, highlighting the shift from a cost centre to a key driver of revenue growth. Bob Burke, whose journey from the heart of San Francisco's dot-com boom to a Customer-First thought leader, shares insights on aligning customer success with sales, breaking down silos and adapting to market changes in order to sustain durable growth within SaaS organisations. We delve into the:• Necessity of breaking down silos and aligning roles around the customer journey, ensuring a seamless experience for clients. • Challenges of transitioning customer success from a cost center to a revenue driver.• Concept of collaborative "pods" that bridge sales and customer success teams.• Insights on measuring customer success effectiveness.Bob sheds light on how customer success has transformed from an afterthought to a vital component in modern business strategies. We discuss the complexities of aligning customer success with revenue generation, especially in today's scrutinised financial environments, offering insights into evolving strategies and the critical role of customer success.We hope you enjoy listening!We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/
Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, Stuart Adamson welcomes Stuart Slomberg, Chief Retail Officer at Road Runner Sports, who reveals how speciality running retail creates lasting customer relationships through expert consultation, community engagement, and a customer-first approach to growth.
In this episode of the Millionaire Car Salesman podcast, hosts LA Williams and Sean V. Bradley engage in an invigorating discussion with Dr. Alex Lawrence, the Founder and Dealer Principal of EV Auto. From Alex's unique entrance into the automotive industry to the pioneering strategies employed by his dealership, this episode sheds light on the burgeoning world of electric vehicles and their growing market share. Alex shares his insights on establishing a dealership from scratch, particularly one focused on the advanced technology and unique aspects of EVs, while maintaining an exceptional reputation within the industry! "We've got a really strong following that's growing consistently and nicely on TikTok and LinkedIn and a little bit on Instagram and Facebook.” - Dr. Alex Lawrence The conversation dives into the intricate logistics of running an EV-only dealership, including building infrastructure, securing a knowledgeable team, and navigating financial services tailored for EVs. SEO-friendly terms are explored such as "EV market trends," "electric vehicle sales," and "technology integration in automotive retail." "We are the experts... nobody knows more about these cars than we do." - Dr. Alex Lawrence Alex also highlights how his dealership uses advanced technologies like Podium's AI to enhance customer interaction and streamline processes. Despite challenges, Alex remains optimistic about the future of EVs, offering advice to dealerships looking to embrace this transformative shift in the automotive world. Key Takeaways: ✅ Building from Experience: Alex utilized his diverse background in franchising and technology to contribute significantly to EV Auto's strategic growth. ✅ EV-Specific Services: The dealership's innovative mobile service using custom cyber trucks exemplifies their commitment to customer convenience and service excellence. ✅ AI Integration: Podium's AI tool significantly aids in lead conversion, showcasing the critical role of technology in modern dealerships. ✅ Cultural and Geographical Factors: The adoption and sales strategies for EVs vary across different markets due to cultural and geographical influences. ✅ Community Engagement: Alex emphasizes the importance of social media presence and organic growth strategies to cultivate an engaged customer base. About Alex Lawrence Alex Lawrence is the founder and dealer principal of EV Auto, a specialized dealership focused solely on electric vehicles (EVs). Having started his entrepreneurial journey at 16 with a car detailing business, Alex moved through various industries, including franchising and technology, before establishing EV Auto. He originally launched the business as a marketplace for EV cars, but quickly pivoted to dealership operations due to high demand and sales success. Alex's dealership is prominent for selling all EV brands, notably Tesla, and maintains a strong emphasis on customer service, innovation, and advanced technology use. Engaging with Electric Vehicles: Insights from the Millionaire Car Salesman Podcast Key Takeaways: Adapting to EV markets requires innovative approaches like mobile service units and specialized dealerships, as exemplified by Alex Lawrence of EV Auto. The use of AI and digital platforms like Podium can enhance customer engagement and streamline dealership operations. Building a strong company culture centered around core values is pivotal for dealership success and employee retention. Driving the Future: Mastering the EV Market with Unique Strategies In a fascinating episode of the Millionaire Car Salesman Podcast, co-hosts LA Williams and Sean V. Bradley dive into a conversation with Alex Lawrence, the dealer principal of EV Auto. Lawrence offers a glimpse into the innovative strategies that have propelled his dealership forward in the burgeoning electric vehicle (EV) market. A key takeaway is the revolutionary use of mobile service units. As Lawrence explains, "We do tires, brakes, all the EV stuff, and we come to your house or your office and do it." This mobile service approach not only sets EV Auto apart but also enhances customer convenience—a crucial factor in today's competitive marketplace. By embedding this service directly into the customer experience, EV Auto not only simplifies the ownership experience for its clients but also demonstrates a deep understanding of modern consumer needs. The dealership's pledge of "10% off all mobile services for life" to its customers cements loyalty and underlines their customer-first philosophy. With traditional dealerships facing challenges in integrating EVs into their portfolios, Lawrence's approach provides a template for adaptation. By offering both fixed and mobile service options, dealerships can cater to diverse customer preferences, ultimately expanding their market share in the EV sector. Leveraging AI and Technology to Enhance Dealership Efficiency Throughout the discussion, the role of technology as a transformative force in dealership operations is highlighted, especially through the use of AI-driven platforms like Podium. Alex Lawrence emphasizes the integration of Podium's AI, which they've nicknamed "Glow," to conduct seamless customer interactions: "We have it set so that if we're not able to respond to incoming texts…it starts to do it and then after hours it does all of the texting." The employment of AI not only facilitates 24/7 customer engagement but also allows dealerships to remain accessible outside traditional business hours. This continuous operation capability is crucial as it offers a competitive edge, ensuring potential leads are nurtured without delay. Moreover, Podium's platform supports various dealership functions from handling payments to collecting Google reviews, further streamlining dealership processes. This integration of technology cultivates an environment of efficiency and reliability, fostering trust and engagement among customers. As the automotive sector increasingly leans towards digital solutions, the insights shared by Lawrence underscore the necessity of embracing technology to stay ahead in the industry. Creating a Culture of Excellence: Core Values at the Heart of EV Auto One of the most inspirational revelations from the podcast is the emphasis on cultivating a strong internal culture rooted in core values. Lawrence, reflecting on this ethos, states, "Zero turnover in five and a half years…that's the stat I'm most proud of." This achievement is a testament to EV Auto's commitment to creating a supportive and inclusive workplace where employees are valued and motivated. The dealership's core values, which include honesty, customer-first philosophy, and an emphasis on being the experts, play a vital role in this success. Not only do these values guide operations and customer interactions, but they help in hiring individuals who embody the dealership's mission. In an industry often criticized for high turnover rates, EV Auto's approach demonstrates the significance of a value-driven culture. Such an environment not only attracts talent but also retains it, offering a blueprint for other dealerships seeking to cultivate similar success. The alignment of personal and organizational values fosters engagement and productivity, ultimately reflecting positively on customer experiences. Revolutionizing Dealership Practices for the EV Era The informative dialogue with Alex Lawrence highlights a transformative period in the automotive industry. As dealerships navigate the shift towards electric vehicles, innovative strategies such as those adopted by EV Auto become indispensable. This includes adopting mobile service solutions to elevate customer convenience, leveraging AI technology for operational efficiency, and fostering a work culture rooted in core values. Dealerships that integrate these elements into their operations are better equipped to meet the challenges of a rapidly evolving market. As Lawrence points out, understanding and adapting to customer needs in the EV space can significantly differentiate a dealership from its competitors. The podcast episode serves as a guiding light for those in the automotive sector, demonstrating that with the right blend of innovation, technology, and culture, dealerships can thrive in the electric vehicle space. These insights not only underscore a pathway for future dealership success but also illuminate the broader potential for transformation in the automotive industry. Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability. Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more. Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines. The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more! NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit. Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!
Zack in Defiance, Ohio faces a unique challenge that may sound specific at first but is more common than you think: he can only close a deal if his customer closes a deal of their own first. In other words, they must “sell” a project to their own clients before Zack's solution can come into play. This scenario appears in industries like construction, engineering, software licensing, and more. The conversation with Zack revealed practical strategies you can use to overcome these hurdles and keep your own pipeline healthy. Welcome to another Ask Jeb segment on the Sales Gravy Podcast! I'm Jeb Blount—bestselling author of Fanatical Prospecting, Objections, Sales EQ, and INKED. In each of these special episodes, we shine a spotlight on your questions, challenges, and roadblocks—offering real-world advice from sales pros who are in the trenches every single day. 1. Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale. While it's easy to be frustrated by this extra layer, it's crucial to acknowledge a few realities: Your Customer's Motivation: They're laser-focused on winning their own deal. Your product or service is secondary—important, but not top of mind until they're assured of a win. Lead Time: Deals can stretch out because you're waiting on an entire chain of approvals or external decisions. Competition: If your customers finally land the big deal, they might still shop around to find the best supplier, leaving you in a second round of competition. Understanding these pressures helps you empathize with your buyer. It also positions you to offer support in ways that make them want to stick with you—rather than jumping to a competitor at the eleventh hour. 2. Be a Genuine Partner, Not a Peddler It's tempting to keep nudging your buyers with hard-closing tactics, but that rarely works when they haven't secured their own contract. Instead, pivot to a mindset of partnership: Build Real Relationships Invest time getting to know your buyer on a personal level. Talk about local sports teams, industry news, or shared hobbies. Real rapport fosters loyalty. When your customer finally wins their deal, they'll feel comfortable turning to a friend—you—for the solution they need. Offer Strategic Expertise If your offering requires complex configurations or specialized knowledge, step in as a consultant. For instance, share best practices on how to optimize a design, or explain how to streamline a process. By helping them present stronger bids or more compelling proposals, you become integral to their success. Stay Responsive If they're scrambling to nail down specifics for a bid, be the easiest person on their call list. Quick turnaround times and thorough answers showcase that you're a reliable partner. Nobody wants a vendor who goes dark when the pressure is on. 3. Avoid Becoming a “Quote Factory” One of the biggest pitfalls in this scenario is turning into a “quote factory” that does piles of work for prospects who never buy. While it's true you miss 100% of the shots you don't take, you also waste valuable hours if you keep shooting at targets that never pan out. Track Buying History Look at your records: are there customers or accounts for which you consistently provide proposals and never see a sale? Identify these patterns. Have Candid Conversations Let them know your time and expertise aren't free. You're happy to help, but if they continually choose other suppliers or undercut your prices, you need to reevaluate the partnership. Sometimes, a direct discussion is enough to shift their approach and earn you real business. If not, you can focus on more promising leads. Prioritize Strategic Deals If you're caught up producing endless quotes for “long-shot” clients,
My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.She oversees global marketing, brand, communications, demand generation, e-commerce, and education business teams.As a veteran CMO, Dara has held key leadership roles, including Global Head of Marketing, Communications, and Membership at Peloton, CMO of Carbon, and CMO of GE Business Innovations and GE Ventures.Earlier in her career, she led marketing growth efforts at Apple and Goldman Sachs.She has been recognized by Forbes as the world's most influential CMO—let me say that again—recognized by Forbes as the world's most influential CMO. She was also the first Black person to be inducted into the Forbes CMO Hall of Fame.Beyond her professional achievements, Dara is a champion of public health, women's issues, and diversity and belonging.If that wasn't enough, she also serves on the boards of the Public Health Institute and Robin Hood.Finally, Dara graduated from Harvard with highest honors and holds an MBA from Stanford University.
This episode is in Spanish and is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.En el episodio de hoy compartimos con un panel de expertos en Loyalty en donde se comentan algunos de los fundamentos importantes que se deben considerar a la hora de construir y/o gestionar estrategias de lealtad. Se señaló la importancia de combinar elementos transaccionales con momentos emocionales, la innovación, el uso de la data, la visión Customer First, entre otros. Esperamos que disfruten la conversación con Gerardo y Franz.Hosted by Alex Saul.Show Notes:-1) Gerardo2) Franz 3)Crear o Morir (Book)4) Great by Choice (Book)
Welcome to the 64th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Alexis Katsafanas, Head of the Unilever Prestige portfolio, to discuss the evolving landscape of ecommerce in the beauty and luxury sectors, the importance of a customer-first mindset, and the balance between brand identity and market trends. Alexis shares actionable strategies for fostering a customer-first mindset, leveraging data-driven decision-making, and balancing brand authority with market demands. Gain insights into the challenges of personalization, the art of experimentation, and the delicate balance between maintaining luxury positioning and meeting customer expectations.
Compared to 2023, production was down about 18% this year for The Funk Collection brokered by eXp Realty in Orlando, Florida. Co-team leader Renee Funk took no pleasure in sharing that, but also acknowledged that it's a fact.Many teams experienced similar results, driven by all kinds of change. But change presents opportunity and Renee is bullish on regulation changes and the year ahead.Here in this bonus episode themed to the 2024 Wins and 2025 Game Plans episodes that immediately precede it, Renee shares some of the lessons, challenges, and wins their team faced - and what's ahead in 2025.FUBCON Session with Renee: https://youtu.be/ClJc94xi3icSubscriber-only episodes: https://realestateteamos.com/subscribeListen to this episode with Renee Funk for insights into:- Why operations are the “true glue” of your team and why your first hires should be in this area- Why there's no single way to define success in real estate and what that means for leaving or staying in sales production- Specific conversations to have openly within your team, including teams within the team and offboarding rather than re-recruiting- The LB NT framework to reflect on any meeting, conversation, or time period- Why they're bullish on regulation changes (spoiler: it's about clarity of value for all)- Specific times we've seen the “end of agents” fear and distraction before- How they approached training on buyer-broker agreements- The two-stage buyer conversations to get buyer-broker agreements signed, to get more buyers to contracts, and to level up “Pop Tart” agents- Resetting strategy with yourself, your team, and your clientsAt the end, learn about a top team that's close to home.Renee Funk:- https://reneefunk.com- https://www.instagram.com/renee_funk- https://realtyinorlando.comReal Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/FUBCON Session with Renee: - https://youtu.be/ClJc94xi3icFUBCON Session playlist: - https://www.youtube.com/playlist?list=PLCJiXNo93cVopyNz34nrcV-kVacpWjvAm 7 subscriber-only episodes and email-exclusive insights every week:- https://realestateteamos.com/subscribe
Tired of software companies that seem to take more than they give? In this episode, host Brien Gearin sits down with Dan Uyemura, co-founder and CEO of PushPress, a hassle-free gym management software helping fitness businesses thrive. Dan shares his entrepreneurial journey, from early days coding websites during the dot-com boom to founding PushPress after experiencing firsthand the challenges gym owners face with predatory software practices. They dive into the challenges of starting a SaaS company, why prioritizing value over revenue sets PushPress apart, and lessons Dan learned scaling from gym owner to tech CEO. Dan also offers actionable advice on building a product, assembling the right team, and resisting the urge to "over-title" early hires. Whether you're a small business owner or a tech entrepreneur, this episode delivers inspiration and practical insights to build a business that truly serves its customers! What we discuss with Dan: + Dan's Entrepreneurial Journey: From coding to gym ownership + PushPress Origin: Solving gym software frustrations + Value Over Revenue: Building for long-term success + SaaS Growth Challenges: Reaching the first 100 customers + Relentlessness and Curiosity: Dan's advice for entrepreneurs + Avoid Over-Titling: Scaling leadership roles effectively + Investor Alignment: Finding value-driven investors + Burn and Growth Balance: Navigating Series A and B funding + Customer-Centric Approach: Prioritizing education and support + Leadership Lessons: Delegation, trust, and scaling teams Thank you, Dan! Check out PushPress at PushPress.com. Listen to The PushPress Podcast. Follow Dan on Instagram, LinkedIn, TikTok, Twitter, and YouTube. Watch the video podcast of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a textMiguel Armaza interviews Daragh Murphy, CEO & Co-Founder of Imprint, a fast-growing and leading fintech in the co-branded credit card space that has raised $200 million from Thrive Capital, Ribbit, Khosla Ventures, Kleiner Perkins, Stripe, and a many more great investors.In this episode, we discuss:Challenges and lessons building Imprint, including pivoting and finding product-market fitWhy a great Return on Equity (ROE) is what really matters when building a companyUsing heuristics to find values-aligned talent at ImprintA cautionary tale on the fragility of life and a reminder to live fully… and a lot more!Want more podcast episodes? Join me and follow Fintech Leaders today on Apple, Spotify, or your favorite podcast app for weekly conversations with today's global leaders that will dominate the 21st century in fintech, business, and beyond.Do you prefer a written summary? Check out the Fintech Leaders newsletter and join ~70,000+ readers and listeners worldwide!Miguel Armaza is Co-Founder and General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.Miguel on LinkedIn: https://bit.ly/3nKha4ZMiguel on Twitter: https://bit.ly/2Jb5oBcFintech Leaders Newsletter: bit.ly/3jWIp
Welcome to the Maffeo Drinks Podcast! In this episode, I'm joined by Andrew Friedman, renowned bartender and ex-bar owner (Liberty, Seattle, WA) and the Founder of Industry Spirits, a Bartender-Owned Brand. We explore the history and evolution of Seattle's cocktail scene, emphasizing the importance of customer service and the changing landscape of the bar industry. Andrew shares his journey, insights into bar culture, and the challenges bartenders face as they transition to roles like brand ambassadors. Whether you're a bar enthusiast or an industry professional, this episode offers a fascinating look into the dynamics of bar life and the dedication required to succeed. Time Stamps 00:00 Welcome and Introduction 00:27 Guest Introduction: Andrew Friedman 02:50 Andrew's Journey in the Drinks Industry 04:29 The Seattle Cocktail Scene 07:23 The Evolution of Bartending 11:10 Balancing Stardom and Service 16:42 Career Reflections and Industry Insights 26:36 The Future of the Drinks Industry 32:16 Closing Remarks About The Host: Chris Maffeo About The Guest: Andrew Friedman
In this episode, we explore the power of adopting a customer-first mindset in your marketing and branding strategy. By seeing your business through the eyes of your customers, you can create a more impactful and personalized experience that drives loyalty and growth. We'll discuss how to understand their needs, pain points, and desires, and share tips on crafting a brand that truly resonates with your audience. Shift your perspective and elevate your business with a customer-centered approach! https://www.brandedbull.com/ (Mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package.mention the podcast to receive a free month of hosting ($149 value) after signing up for any new website design package). https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc
Send us a textThis episode's guest is Bill Schouman, VP of Sales at Quality Bicycle Products. As the largest distributor of bicycle products in North America, Quality Bicycle Products (QBP) navigated the pandemic whiplash by staying true to its core values: Be a True Partner, Create Something Special, Deliver Greatness, Keep the Customer First and Act with Integrity.Learn actionable insights through engaging discussion with an industry leader who vitally connects more than 5,500 independent bicycle retailers with the largest assortment of leading supplier brands.Support the show
Michael Linford, the COO and CFO of Affirm joins CJ to delve into the Buy Now, Pay Later (BNPL) business model and its rise to mainstream popularity. They discuss the importance of transparent, consumer-friendly financial products and how Affirm differentiates itself by avoiding the predatory practices common in traditional credit models. Michael explains how Affirm structures its fees and generates revenue. He sheds light on the company's approach to credit underwriting and the significance of short loan durations. The conversation also covers key metrics like customer acquisition and lifetime value, whether the merchant or end consumer should be the focus, and why Affirm doesn't rely on a North Star metric. Michael also shares his thoughts on the company's approach to managing economic swings, before sharing advice on balancing patience with ambition in one's career and the value of an engineering-based approach to problem-solving.If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.NetSuite provides financial software for all your business needs. More than 38,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.
In this weeks' Scale Your Sales Podcast episode, my guest is Dr. Stephen Timme & Sheevaun Thatcher. Dr. Stephen Timme, Founder and President, FinListics Solutions. Former Finance Professor at Emory University. Author of the Amazon Best Seller, “Insight-Led Selling and co-author of the eBook, Seven Steps to Building a Customer-First Revenue Organization.” Sheevaun is a GTM Strategic Transformation Advisor who works with Revenue and Marketing Leaders. In today's episode of Scale Your Sales podcast, Sheevaun Thatcher and Dr. Stephen Timme discuss key elements for building a customer-first revenue organization. They highlight understanding customer motivations, the non-linear nature of sales, and aligning solutions with customer goals. Learn about effective C-suite communication, enablement programs, and the seven steps to prioritize customers in the buyer journey, emphasizing the impact of customer-centricity on organizational success. Welcome to Scale Your Sales Podcast, Dr. Stephen Timme & Sheevaun Thatcher. Timestamps: 00:00 Aligning Customer Goals with Organizational Strategy 05:32 Tailor message, align goals, enablement guru Sheevaun. 09:45 Listen, be curious, partner with customer. 11:53 Discussing customer satisfaction. 17:03 Manager must lead, not force, development efforts. 19:27 CRO urges customer-first perspective for organizational success. 22:01 Insight-led selling book addresses sales alignment challenges. 25:54 Clients want better forecasting for lower error. 30:07 Align seller process with customer buying needs. 32:31 Customer service critical for company growth and success. https://www.linkedin.com/in/dr-stephen-timme-phd-finance-8177578/ https://www.linkedin.com/in/sheevaun/ Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.
This episode features an interview with Gino Palozzi, Chief Marketing Officer at DailyPay. Gino is a B2B marketing executive with experience in developing go-to-market strategies and leading transformation across organizations – both large and small. Prior to DailyPay, he led marketing for software and services divisions at Dun & Bradstreet, g2o, Cisco, and IBM.In this episode, Kailey sits down with Gino to discuss process over technology, who should be setting AI guidelines, and why B2B is becoming more like B2C.-------------------Key Takeaways:Effective marketing starts with detailed customer insights and a clear mapping of their decision-making processes.Successful data and tech implementation must be preceded by well-defined processes. Without the foundational process, technology alone cannot resolve data integrity issues.If you over-govern new technologies, you're stifling innovation. Instead, gather insights from practical uses of data to understand customer needs and tailor services better.-------------------“Certain groups and people came in and said, ‘Oh yeah, all this [AI] is normal to me. This is how I grew up in front of a screen or with the internet.' Why have folks that aren't as comfortable setting these governances in place that are going to restrict the possibilities? It's more of the governance and the processes of what to do and not to do.” – Gino Palozzi-------------------Episode Timestamps:*(02:23) - Gino's career journey*(08:50) - Trends impacting customer experience*(20:48) - How marketers can avoid overbuilding AI processes *(25:17) - How Gino defines “good data”*(34:53) - Gino's recommendations for upleveling customer experience strategies-------------------Links:Connect with Gino on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com
In this week's episode of The Conference Room, host Simon Lader sits down with Colby DeRodeff, cybersecurity leader, investor, and entrepreneur. Colby shares his journey from the dot-com era to co-founding Abstract Security and discusses the challenges and lessons learned in the cybersecurity industry. 00:30 - 02:11 - Colby DeRodeff Background 02:11 - 00:05 - Early Days at Excite 05:48 - 10:47 - Category Creation and Market Positioning 10:47 - 18:11 - Fundraising in Emerging Markets 18:11 - 25:46 - Lessons Learned and Customer Success 26:19 - 26:53 - Adding Value in Stages 26:53 - 27:51 - Freemium Strategies in Product Led Growth 31:16 - 35:26 - Challenges in Next Gen SIM Solutions 41:39 - 44:26 - Three Tips for Success in Cybersecurity Space To learn more about Colby DeRodeff please visit his Linkedin Profile To learn more about Abstract Security, please visit their website YOUR HOST - SIMON LADER Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation. Get to know more about Simon at: Website: https://simonlader.com/ Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/ The Conference Room is available on Spotify Apple podcasts Amazon Music IHeartRadio
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