The Taking Donors Seriously® Podcast

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Taking Donors Seriously® is a time-tested, sustainable framework for relational fundraising. Hundreds of nonprofits and schools have used TDS over 30+ years to successfully raise the funds that are critical to their missions. Brad Layland, CEO of The FOCUS Group shares insight, stories, and tips on…

Brad Layland, CEO of The Focus Group


    • Mar 28, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 11m AVG DURATION
    • 40 EPISODES


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    Latest episodes from The Taking Donors Seriously® Podcast

    Be Encouraged! - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Mar 28, 2023 10:54


    Today on The Taking Donors Seriously Podcast Brad Layland and John Ranheim discuss major gifts, why they're given and why you should be encouraged!

    Fundraising with Jon Eisenberg - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Feb 28, 2023 28:31


    Welcome special guest Jon Eisenberg, Executive Vice President of Development and Chief Development Officer at Intervarsity. Today on The Taking Donors Seriously Podcast Brad Layland and Jon Eisenberg discuss their first exposures to fundraising for ministry and how it has led them to the national campaigns they lead today.

    Brad's Favorite End of Year Appeals - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Dec 6, 2022 19:16


    A podcast a year in the making! Today on The Taking Donors Seriously Podcast Brad summarizes, critiques, and praises the End of Year Appeals he received last year. 

    The Portrait of a Graduate - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Sep 13, 2022 15:16


    Today on The Taking Donors Seriously Podcast, Brad and Max Layland discus Graduate Portraits, why they matter and which nonprofits do them best.

    The Prince Dilemma w/ Ted Rodgers - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Apr 27, 2022 20:49


    Today on The Taking Donors Seriously Podcast, Brad Layland and Ted Rodgers talk through a case study of improper estate planning.

    The Mid-Course Correction - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Feb 11, 2022 8:57


    Welcome back to the Taking Donors Seriously Podcast. Today, Brad Layland discusses a common mistake many organizations make when contacting their donors. 

    Partners in Blessings w/ Dr. Scott Rodin - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Jan 25, 2022 31:35


    Welcome back to the Taking Donors Seriously Podcast. Today, Brad Layland and special guest Dr. Scott Rodin walk through the 5 handy ways to make sure your giving partners are blessed.

    Why Fundraising is (NOT) Scary! w/ Tom MacAdam - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Nov 30, 2021 25:00


    Welcome back to the Taking Donors Seriously Podcast. Today, Brad Layland and special guest Tom MacAdam talk about their approaches to fundraising. Turns out, it's not as scary as it seems!

    Focus! - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Oct 26, 2021 20:35


    Welcome back to the Taking Donors Seriously Podcast. How focused is your fundraising? Today, Brad and Max Layland discuss the importance of intentional, focused planning in both fundraising and life.  

    The 3 B's of Fish-raising w/ Jamie Sellers - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Oct 18, 2021 11:04


    Welcome back to the Taking Donors Seriously Podcast. Today, Brad Layland and special guest Jamie Sellers talk fishing, funding, and financing. If either fish or fundraising strike your fancy we've got a great episode lined up for you!    

    Making the Case w/ Ame Eldredge - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Sep 17, 2021 18:39


    Welcome to another episode of the Taking Donors Seriously podcast. Today, Brad is joined by Ame Eldredge to discuss the function and benefits of a well made case.

    Boards and Fundraising w/ Ted Rodgers - The Taking Donors Seriously Podcast - TDS

    Play Episode Listen Later Jul 7, 2021 18:05


    Ted Rodgers joins us on The TDS Podcast to share his wisdom on the role of boards in fundraising. 

    Taking Donors Seriously - TDS - Live From ZoomLand

    Play Episode Listen Later Mar 10, 2021 12:44


    The FOCUS Group Podcast returns! Today, Brad and Max Layland talk through 7 tips to enhance your mission using Zoom. 

    Taking Donors Seriously - TDS - Letting Donors Be Who They Are

    Play Episode Listen Later Apr 1, 2020 12:43


    In this episode of the TDS Podcast Brad and Max discuss how best to raise money and spirits in these scary times. Stay safe everyone; you can do this!

    Taking Donors Seriously - TDS - The Waffle House Approach

    Play Episode Listen Later Jan 22, 2020 12:07


    On this episode of the TDS Podcast Brad and Max praise the Waffle House's perfect efficiency and explore how these same practices can be used in our fundraising projects. But mainly we talk about how good the Waffle House is.

    Taking Donors Seriously - TDS - Heresy & Compounding Interest

    Play Episode Listen Later Nov 19, 2019 8:00


    On this episode of the TDS Podcast Brad speaks to the future value of ministries while Max raises charges of blasphemy.

    Taking Donors Seriously - TDS - The Role of an Ant (and a Fundraiser)

    Play Episode Listen Later Oct 21, 2019 12:25


    On this episode of the TDS Podcast Brad and Max discuss the varying roles each person involved in fundraising must play... They also talk about ants.

    Taking Donors Seriously - TDS - Why Fundraisers Are Fed Up... and How to Fix it!

    Play Episode Listen Later Sep 26, 2019 8:48


    On this episode of the TDS Podcast Brad speaks to the frustration many fundraisers experience in their work and how best to circumvent it.

    Taking Donors Seriously - TDS - Running From Lions

    Play Episode Listen Later Jul 30, 2019 7:35


    On this episode of the TDS Podcast Brad and Max discuss the challenges of running races in Kenya and fundraising. (Please note that we at The Taking Donors Seriously Podcast are not qualified zoologists and, as such, any and all advice pertaining to dangerous African wildlife should be taken with a grain of salt.)

    Taking Donors Seriously - TDS - Finding New Donors

    Play Episode Listen Later May 27, 2019 6:19


    In this episode of the Taking Donors Seriously Podcast Brad responds his most frequently asked question: "How do I find new donors." The answer may surprise you!

    Taking Donors Seriously - TDS - Going to the Moon

    Play Episode Listen Later Apr 22, 2019 9:24


    In this episode of the Taking Donors Seriously Podcast Brad and Max discuss the power of vision to inspire donors and how this can be utilized.   Link to Max's youtube channel: https://www.youtube.com/channel/UCSMau6OT5JI5HoAwr2B9C-w/featured?disable_polymer=1

    Taking Donors Seriously - TDS - Salad Dressing

    Play Episode Listen Later Apr 9, 2019 8:27


    In this episode of the Taking Donors Seriously Podcast Brad illustrates what salad dressing can teach us all about fundraising. I promise this is not a joke.

    Taking Donors Seriously - TDS - How to Get a Free Mercedes

    Play Episode Listen Later Mar 4, 2019 8:36


    In this episode of the Taking Donors Seriously Podcast Brad and Max Layland discuss the benefits of donor based fundraising. A Mercedes may or may not be one of them.

    Taking Donors Seriously - TDS - Dyson Vacuum Fundraising

    Play Episode Listen Later Feb 4, 2019 8:19


    What can we learn about fundraising from a Dyson vacuum? More then you may think.

    Taking Donors Seriously - TDS - New Years Resolutions

    Play Episode Listen Later Jan 16, 2019 14:04


    As the New Year arrives, it seems like people everywhere are feeling reflective and talking about their goals, resolving that this year will be a turning point. In light of that atmosphere, today I want to share a few resolutions I have for myself. They are not new. Actually, I have the same resolutions every year! For the last fifteen years or so, I have had four simple disciplines that I do every morning. These four things are really the only things I need to accomplish each day – and honestly, if I do these four things, nothing else really matters.

    Taking Donors Seriously (TDS), The Power Of Vision

    Play Episode Listen Later Jul 13, 2018 4:40


    On this episode Brad Layland, CEO of the FOCUS Group, shares about the importance of incorporating vision into an effective Case Statement.

    Considering a Capital Campaign?

    Play Episode Listen Later May 1, 2017 6:51


    Brad Laylland, CEO of The FOCUS Group, Inc. shares the information you need in a step-by-step system if your thinking of a capital campaign.  

    Year End Appeals

    Play Episode Listen Later Jan 18, 2017 5:24


    Brad Layland, CEO of The FOCUS Group, Inc. covers the good, the bad and the ugly year end appeals that he received at the end of the year and how to use end of the year appeals most effectively.

    People Give When...

    Play Episode Listen Later Nov 30, 2016 4:02


    Brad Layland, CEO of The FOCUS Group, Inc. helps you understand some of the deeper reasons why people give and how you can change their lives.

    The Two Most Important Rules About Asking

    Play Episode Listen Later Nov 30, 2016 3:31


    Brad Layland, CEO of The FOCUS Group, Inc. shares the two most important rules of fundraising. Follow these two principles and increase your effectiveness with relational, sustainable fundraising.

    The Best Time to Raise Money

    Play Episode Listen Later Oct 27, 2016 3:56


    Brad Layland, CEO of the FOCUS Group, Inc. discusses the best to raise money and how to go about it.

    Events

    Play Episode Listen Later Oct 13, 2016 4:27


    Brad Layland discusses the downside of events and how to best use events to further your cause in ways that really work. 

    A Few Do a Lot

    Play Episode Listen Later Sep 28, 2016 3:12


    Brad Layland, CEO of The FOCUS Group, discusses how to use the principle of "A few do a lot and a lot do a little" to fundraise.

    Raising Money Circa 1891

    Play Episode Listen Later Sep 17, 2016 8:51


    Brad Layland and Ame See review and update to modern times a list of ten 1891 principles of fundraising and provide the four key basics of a successful meeting.

    People Give to People!

    Play Episode Listen Later Sep 17, 2016 6:14


    Brad Layland and Ame See discuss how you go about raising funds through relationships.

    Q&A - Part 2

    Play Episode Listen Later Sep 17, 2016 9:24


    Brad Layland and Ame See answer questions from fundraisers needing advice.

    Q&A - Part 1

    Play Episode Listen Later Sep 9, 2016 8:42


    Brad Layland and Ame See answer fundraising questions from current fundraisers and provide expert advice.

    How to Ask for a Huge Gift

    Play Episode Listen Later Sep 9, 2016 7:01


    Brad Layland discusses the four steps to Asking for a major gift.

    Giving in 2012

    Play Episode Listen Later Sep 8, 2016 6:49


    Brad Layland and Ame See review the annual giving data of 2012 so it makes sense for you and your organization.

    Historical: Fundraising Over the Summer

    Play Episode Listen Later Sep 8, 2016 6:58


    Brad Layland helps you use your summer to jump start fundraising for the upcoming year and provides the most effective and efficient way to care for your donors over the summer.

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