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This is episode #6 where I am joined by sustainable design entrepreneur Achenyo Idachaba-Obaro. ABOUT ACHENYO: You are listening to episode number 6 of season 2. And joining me on the show is Achenyo Idachaba-Obaro. Achenyo is the founder of MitiMeth. An award-winning social enterprise based in Nigeria. Working with local communities MitiMeth takes water hyacinth, an evasive destructive weed, and upcycles it into personal and interior accessories. We talk about: Going from a corporate computer science career to starting a business the creative industry What drew her to consulting in the green space Being born and raised in the US and making the decision to move to Nigeria her country of heritage to start her business Why she chose to work with water hyacinth, and looking at how local solutions could be applied globally The process for harvesting and turning this weed into a material that she can work with The impact transforming water hyacinth s had on the local communities Mitimeth works with How she identified the communities she wanted to work with How she decides on what products to create How she generates brand awareness Being a Cartier Women’s Initiative finalist and the impact this has had on her business and her as a leader How she keeps challenging herself to grow and develop your business and craft? Links and resources mentioned in this episode United Nations Environment Programme - https://www.unenvironment.org The UN Global goals - https://www.un.org/sustainabledevelopment/sustainable-development-goals/ Cartier Women’s Initiative - https://www.cartierwomensinitiative.com/candidate/achenyo-idachaba Vital Voices and Pond's Fellowship - https://www.vitalvoices.org/what-we-do/signature-programs/vvlead/ Where you can go to find out more about Achenyo and MitiMeth: https://www.mitimeth.com @mitimeth.ng - https://www.instagram.com/mitimeth.ng/ https://www.facebook.com/MitiMeth-Handcrafted-Home-Decor-and-Personal-Accessories-183239771748672/ Get the full show notes at: www.atelier55design.com/podcast Behind the Design is brought to you by atelier 55 Continue the conversation, follow atelier 55 on: Facebook: https://www.facebook.com/atelierfiftyfive/ Instagram: @atelier55design Pinterest: https://www.pinterest.co.uk/atelier55design/
Leftover food, animal dung and an invasive water weed - Faranak Amidi talks to two female entrepreneurs in Nigeria and the US who have found profitable uses for stuff that no-one else wants. Pashon Murray is the founder of Detroit Dirt, a company that collects food waste from businesses and animal dung from the zoo and mixes them together into rich compost, or 'black gold'. Inspired by her grandfather's connection to the land, and determined to reduce landfill and promote sustainability, Pashon wants to re-connect communities with the soil. However she says she is not running a charity, and it is a business model that others could learn from. Returning to Nigeria after an absence, Achenyo Idachaba saw that the waterways were choked with an invasive weed called water hyacinth; and she had a hunch that maybe this problem plant could be turned into something useful. A few years on and her company MitiMeth is paying local fishermen and artisans to harvest the weed, training them to make high-end handicrafts from it and selling them. Achenyo says it is a win-win for the environment and the economy of her country. (L) Pashon Murray (credit: Anastasia McKendrick) and (R) Achenyo Idachaba (credit: Christian Morales)
La jacinthe d'eau peut paraître inoffensive, voire une jolie plante — mais c'est en réalité une plante aquatique envahissante qui obstrue les voies navigables, empêche le commerce, interrompant l'école et perturbant la vie quotidienne. En ce fléau, l'entrepreneur écologiste Achenyo Idachaba y a vu une opportunité. Suivez son histoire pour savoir comment elle a transformé de mauvaises plantes en des merveilles tissées.
부레옥잠은 무해하고 심지어는 아름다운 꽃이 피는 식물로 보일수도 있지만 사실은 빠른 속도로 퍼지는 수생 잡초입니다. 수로와 교역을 막고 학교가는 길을 방해하고 일상에 지장을 줍니다. 이 골칫거리인 잡초에서 친환경 사업가인 아첸요 이다차바는 기회를 보았습니다. 그녀가 잡초를 엮어 기적을 만드는 여정에 함께 따라오세요.
O aguapé pode parecer inofensivo, e até ser uma planta bonita, mas, na verdade, é uma erva daninha aquática que entope as hidrovias, impedindo o comércio, interrompendo as aulas na escola e atrapalhando a vida cotidiana. Achenyo Idachaba, uma empreendedora "verde", viu nesse flagelo uma oportunidade. Acompanhe sua jornada na transformação de ervas daninhas em tramas maravilhosas.
El jacinto de agua puede parecer una planta hermosa e inofensiva pero, de hecho, es una maleza acuática que obstruye las vías fluviales, impide el comercio, interrumpe las clases en la escuela y la vida cotidiana. En este flagelo, la empresaria ecologista Achenyo Idachaba vio una oportunidad. Acompáñala en su viaje a la transformación de malezas en maravillas tejidas.
The water hyacinth may look like a harmless, even beautiful flowering plant -- but it's actually an invasive aquatic weed that clogs waterways, stopping trade, interrupting schooling and disrupting everyday life. In this scourge, green entrepreneur Achenyo Idachaba saw opportunity. Follow her journey as she turns weeds into woven wonders.