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Today’s guest on the “Phil with F30” podcast is Jason Gui – Co-Founder of Vue Forbes List: Asia Year: 2017 Category: Industry & Energy Jason Gui, Co-Founder of Vue, had difficulties in finding a target market for the first version of his smart glasses. At one point, he cut back to a skeleton staff and had little in the bank account. He didn’t agree on taking a new direction with his co-founder, but he listened to her, anyway. With smart pivoting and firm due dates, the second product version of his smart glasses helped him bring in over $2.2-million on Kickstarter. He sold $4-million in its first year of launch, becoming the top eyewear Kickstarter campaign of all time. Vue smart glasses are stylish and built for everyday use. They track your activities like steps, posture, and calories, taking calls, and listening to music without the intrusive earbuds. This MIT Innovator Under 35-Asia list winner has a long list of lessons for entrepreneurs. We discussed: Revising a product to serve a different market than intended. The value of listening to a co-founder who disagrees with you. The journey in making quick pivots with due dates. How to engage media in the early stages of product development. The importance of asking those outside the inner circle for product and marketing opinions. Joint ventures and new distribution channels. Differing from Google Glass. Jason has offered a discount on a purchase for these fantastic glasses. I hope you give them a look. Enjoy! “Under 30 Seconds Round” 1. What is the book you’ve gifted more often than any other book, and why? A Short History of Nearly Everything, Bill Bryson. The book gives me a perspective of how the world works, why there are countries and governments, how things take form etc. 2. What’s one of the best investments and one of the worst investments you’ve ever made and why? Best - Financial investments.  I watch what goes on in China and then see how things replicate in the U.S.  I especially watch the trends relating to Covid. Worst - Stock investments where I didn’t understand the fundamentals or the industry where I was putting my money. 3. What’s the most impactful thing you do in your Morning and Evening routines? AM - For over 10 years I’ve made it a habit to think about who I am going to help each day.  I try to help someone every day. PM - I don’t want regrets so I ask if there is something else I want to do.  I think about living my life as if each day was the last. 4. Pretend you won the Peter Thiel Fellowship and you were going to get money to start a business instead of going to college, what’s the very first thing you’d do to start a new business? Before expanding on an idea I would talk to people who are older and more experienced. I’d find people who have different perspectives. 5. What’s something you never knew you needed? A co-founder who may not agree with me. I’ve also learned you can’t do everything on your own. In the REVIEW SECTION, please let me know… The city / country you’re tuning in from! How Jason Gui’s story has inspired you! And, your favorite part of this episode! Tell me the questions you’d like me to ask future Forbes 30 Under 30 Members!   GUEST INFO: Jason Gui – Co-Founder of Vue CONTACT: Twitter @jason1081 and Instagram @jason1081nz WEBSITE: http://vueglasses.com/ COUPON CODE DISCOUNT for audience: PHILSPODCAST for $30 off HOST INFO: Phil Michaels SOCIAL: @iamphilmichaels YOUTUBE: www.youtube.com/philmichaels PODCAST WEBSITE: www.philwithF30.com PHIL’s WEBSITE: www.iamphilmichaels.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The slides for this study can be found here

Happy Friday everyone! Thanks for joining us for West Seattle Daily, Episode #014, brought to you by Sea-Town Real Estate, West Seattle's only Indie Community brokerage. I'm your host, Christian Harris. Let's go over some of the events happening around WS this weekend: Friday *Friday Karaoke at Admiral Pub Jan 10 @ 9:00 pm *Karaoke @ Yen Wor Village Jan 10 @ 9:00 pm – Jan 11 @ 1:45 am *Karaoke @ Talarico's Pizzeria Jan 10 @ 10:00 pm – Jan 11 @ 1:00 am Saturday *Paper Boat Booksellers Family Reading Time - Everyone’s welcome. Jan 11 @ 11:00 am *West Seattle Tool Library @ Youngstown Cultural Arts Center Jan 11 @ 11:00 am – 4:00 pm - West Seattle Tool Library provides free, community access to a wide variety of tools, training, and sustainable resources, with over 1,500 tools available for community members to barrow
*Karaoke @ Yen Wor & Talarico's... again Sunday *West Seattle Farmers Market @ West Seattle Junction Jan 12 @ 10:00 am – 2:00 pm *West Seattle Tool Library @ Youngstown Cultural Arts Center Jan 12 @ 11:00 am – 4:00 pm *Even more Karaoke @ Yen Wor & Talarico's Pizzeria For something a little different, *Explore Historic Murals of West Seattle - Sun, Jan 12, 10:30 – 11:30 AM - For this 90-minute tour, we will start at the Hi-Yu Parade mural at the West Seattle Post Office and walk counter-clockwise through the two square blocks of the West Seattle business district known as the Junction — named for the corner where two lines for the nation's first municipally owned streetcar system intersected more than 110 years ago. We will stop at nine sites along streets, alleys and parking lots to view these massive masterworks. Not on the weekend but who says you can't have weekend fun on Mondays too?! *All ages: Trivia w/Quizfix @ The Skylark Jan 13 @ 7:30 pm – 10:30 pm *Open Mic and Karaoke @ Yen Wor Village Jan 13 @ 7:30 pm – Jan 14 @ 1:45 am *Quiz Night @ Parliament Tavern Jan 13 @ 8:00 pm *Karaoke @ Talarico's Pizzeria Jan 13 @ 10:00 pm – Jan 14 @ 1:00 am

In this message by Pastor Ed Luther you’ll discover three dimensions that God wants you to walk in this year and beyond and how you can successfully navigate each of them. Recorded on 1/1/17 AM For more info visit city-church.net  

Lucas Connell preaches at City Church this week. Recorded on 04-12-16 AM For more info visit City-church.net

Within the walls of that which intimidates you the most is that which will bless you the most. In this message you will learn keys to unlock your unlimited potential. Recorded on 18-09-16 AM For more info visit city-church.net

Ed Luther brings us his message titled ‘The Myth, The Mystery, and The Miracle’. Recorded on 28/08/16 AM For more info visit City-church.net

Ed Luther preaches his message title ‘Lifting The Lid Off Limits’. Recorded on 21-08-16 AM For for more info visit City-church.net

Ed Luther brings us his message titled ‘Limitless’. Recorded on 14-08-16 AM For more info visit city-church.net

Ed Luther brings us his message titled ‘Legacy’. Recorded on 31-07-16 AM For more info visit city-church.net

Ed Luther bring us his message titled ‘Deliver Us From Evil’. Recorded on 24-07-16 AM For more info visit city-church.net

Ed Luther brings a message titled ‘Give Us!’. Recorded on 2-07-16 AM For more info visit City-church.net

Ed Luther brings a message titled ‘Thy Will Be Done Part II’ as part two of his ‘The Lords Prayer’ series. Recorded on 26-06-16 AM For more info visit City-church.net

Ed Luther brings a message titled ‘Thy Kingdom Come Part II’ as part two of his ‘The Lords Prayer’ series. Recorded on 19-06-16 AM For more info visit City-church.net

Ed Luther brings a message titled ‘Thy Kingdom Come Part II’ as part two of his ‘The Lords Prayer’ series. Recorded on 19-06-16 AM For more info visit City-church.net

Ed Luther brings a message titled ‘Thy Kingdom Come’ as part two of his ‘The Lords Prayer’ series. Recorded on 12-06-16 AM For more info visit City-church.net

How do you build a variety well-rounded content for your site? And is it all working toward a common goal? If it seems disparate, maybe it's time to look at your content development, writing, and publishing as an ecosystem where all parts – big and small alike – have their place and are working together to support that ecosystem. But how does it work? Marketing and Communications Lead Shawn Smith shares his thoughts and provides a framework in this week's Secret Sauce. TRANSCRIPT Allison Manley [AM]: Hi, and welcome to the Secret Sauce, brought to you by Palantir.net. This is a short podcast that offers a quick tip on some small thing you can do to help your business run better. I’m Allison Manley, an account manager here at Palantir, and today’s advice comes from Shawn Smith who is going to talk about how content ecosystems can work for you. Shawn Smith [SS]: Hi I'm Shawn Smith, Marketing and Communications Lead here at Palantir.net. Today I'm going to talk to you about the concept of a content ecosystem, and why it might be the right choice for your team and organization with regard to content creation, publishing, and how it dovetails with your overall marketing strategy. This is a big topic, of course, so I'm going to do my best to give you a high level overview of how it could work, without getting too far into the weeds. Think of it as a general framework, with which you can begin to understand how you could use it, and also how to think about the development of your content (including but not limited to content verticals). It also has to deal with your sales and marketing goals, customer personas, and other important considerations, so the assumption going in is that you have some of this articulated. With that in mind, let's start at the beginning: an ecosystem. In biological terms, an ecosystem is a biological community of interacting organisms and their physical environment, or, in general use, a complex network or interconnected system. The important terms here are community, interaction, network or system, and interconnectedness. And health, but we'll get into that later. I think this concept is particularly useful if you are part of a small marketing team. Here at Palantir, the team is quite small… in other words, it’s just me. I have some help from our account managers, our sales folks, and others. BUT there is a big caveat here regardless of marketing team size, and that is the opportunity for team-sourced content. After all, we have about 25 different people working at different disciplines in the company.  Given that content publishing is hugely important for a service-based company like Palantir for sales purposes, we *must* have a variety of different content types to attract and keep engaged our various audience types (and ultimately lead them to choosing us for projects, of course). We create content about the kind work we do, share insights on new technology, details on events at which we're speaking, how our company operates culturally, job openings, our client's projects, and many other types. And while we work in a variety of disciplines, some, like development and supporting technologies, are quite technical in nature. So we'll use something technical as an example for developing content as part of an effective content ecosystem. But before we talk about content, let's start with the 20,000 ft view of this content ecosystem framework to understand how it operates: It's important to think holistically, and build upon some sort of overarching goal your organization has. What is the goal upon which we can build a foundation for our marketing plan and strategy? We value collaboration and transparency both internally and with our clients at Palantir. And with our 20th Anniversary around the corner, we're focusing on allowing our company values to surface throughout the content we generate. That's a great goal to use an anchor. From there, we think of a supporting theme for the quarter (or any length of time that may work for your organization). This theme could be one of your marketing campaigns. For example, we know that our strategy services in all their forms are incredibly important for our client projects, and can vastly increase the success rate. We'll use this as our supporting theme for the quarter, focusing on strategy services. From here, you can get as granular as you wish. I like to then take the quarterly theme, and break it down monthly and overlay with other targets we want to hit due to an event coming up, a conference, client project launching, or some other kind of happening. You can go further down this rabbit hole, too, breaking down by week or even by day should there be a particularly important sales and marketing opportunity coming up. Now that we have a basic framework, let's get back to content. Earlier we decided to go with something somewhat technical in nature… so how about Drupal 8 as a platform choice for our client projects? It's a big topic, and can inspire content big and small in nature, and that's perfect because every bit of content in the ecosystem has its place; it could be small and fun and, say, community facing, or technical and epic, or somewhere between. Now, let's take a look at Drupal 8 as a content generation concept, with strategy as a theme, and collaboration and transparency as our overarching goal. What content can we develop around this? We could talk about Drupal 8's new features that make it easier for content editors to publish content. That is likely strategically important for our almost all of our clients. But how does this work in Drupal 8? This could be a blog post, a webinar, a downloadable how-to, a podcast, and certainly supported via social channels to point people to this various content. We could also talk about something much more technical in Drupal 8, like how it has REST baked in, or how it plays nice with a suite of PHP technologies out of the box. The question here then becomes: who are we targeting with this content, and where does it fit into our content ecosystem during this time? More specifically, how does it work with our theme? And further, does it hit our target goals? It could, so long as we tailor that content to do so. REST being baked into Drupal 8, not to mention it playing nice with PHP technologies, provides our clients a variety of interesting ways to surface data and interact with external data sources to offer the kind of content and information their audience wants. So we can talk about that generally, or offer a technical whitepaper. We could host a webinar that explains this in a non-technical way to be more transparent about technology. Any many other content types, all appropriate for our theme, working toward our goals. The examples could continue, but the important thing is that it sets you up with a framework to both make sense of what content you could publish, but more important WHY you're publishing it. It's also important to make this concept your own. It shouldn't be overly rigid, it’s not prescriptive, nor should it be too soft… instead it should be… well, squishy. After all, stuff is going to come up and you'll have to pivot and scramble to get some sort of content online that may not entirely jive with your theme or goals exactly. To review: Establish your company goals, whatever they may be You then develop a quarterly theme based on some targets or other happenings occurring during that time You determine your preferred level of granularity, be it monthly, weekly, or even daily You then create content that both supports your theme and goals, making sure you look at it through these important lenses Then you make sure you have a variety of content, whether small and fun or technical and epic, or something between If you're interested in introducing this for your company, and you're in charge of marketing and/or content generation, you'll need to own it and act as the product owner, really. And if you have a team from which content can be developed, their buy-in is going to be key to your success. While this approach may be rooted in generating leads and driving sales, it's also about highlighting all of the things that make your company and your team amazing. Revenue generation is a nice byproduct of that. If you utilize this method, and make it work for your organization, I'm confident that in time you'll have a healthy content ecosystem. And as an aside, if you use the inbound methodology, this is a fantastic compliment to that as well. I'll go into greater detail with a downloadable template next month on our blog, so sign up to our newsletter to be informed. In the meantime, thanks for listening, and email me at smith@palantir.net should you want to discuss content ecosystems or other concepts presented today. AM: For more great tips, follow us on Twitter at @palantir, or visit our website at palantir.net. Have a great day!

Slides Here: http://defcon.org/images/defcon-22/dc-22-presentations/Molina/DEFCON-22-Jesus-Molina-Learn-how-to-control-every-room.pdf White paper Here: http://defcon.org/images/defcon-22/dc-22-presentations/Molina/DEFCON-22-Jesus-Molina-Learn-how-to-control-every-room-WP.pdf Learn how to control every room at a luxury hotel remotely: the dangers of insecure home automation deployment Jesus Molina Security Consultant Have you ever had the urge to create mayhem at a hotel? Force every hotel guest to watch your favorite TV show with you? Or wake your neighbors up (all 290 of them!) with blaring music and with their blinds up at 3 AM? For those with the urge, I have the perfect place for you. The St. Regis ShenZhen, a gorgeous luxury hotel occupying the top 28 floors of a 100 story skyscraper, offers guests a unique feature: a room remote control in the form of an IPAD2. The IPAD2 controls the lighting, temperature, music, do not disturb light, TV, even the blinds and other miscellaneous room actions. However, the deployment of the home automation protocol contained several fatal flaws that allow an arbitrary attacker to control virtually every appliance in the hotel remotely. I discovered these flaws and as a result, I was able to create the ultimate remote control: Switch TV off 1280,1281,1283 will switch off the TV in these three room. The attacker does not even need to be at the hotel – he could be in another country. This talk provides a detailed discussion of the anatomy of the attack: an explanation of reverse engineering of the KNX/IP home automation protocol; a description of the deployment flaws; blueprints on how to create an Ipad Trojan to send commands outside the hotel; and, of course, solutions to avoid all these pitfall in future deployments. Attendees will gain valuable field lessons on how to improve wide scale home automation architectures and discussion topics will include the dangers of utilizing legacy but widely used automation protocols, the utilization of insecure wireless connection, and the use of insecure and unlocked commodity hardware that could easily be modified by an attacker. The attack has important implications for large scale home automation applications, as several hotels around the world are beginning to offer this room amenity. The severity of these types of security flaws cannot be understated – from creating a chaotic atmosphere to raising room temperatures at night with fatal consequences – hoteliers need to understand the risks and liabilities they are exposed to by faulty security deployments. Jesus Molina is an independent security consultant. As a former security researcher at Fujitsu Laboratories of America he created several prototypes and corresponding patents on ground breaking research, including self-erasable memories and mobile trusted virtual machins. He has acted as a chair at the Trusted Computing Group, a NSF grant reviewer, and guest editor at IEEE Security & Privacy. He has worked in offensive security research demonstrating flaws in SmartMeters. Mr. Molina holds a Ms. and a PhD. from the University of Maryland. Twitter: @verifythentrust