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In this episode, host Josh interviews Eric Kooymans, an online marketing expert with 18 years of experience. Eric shares actionable strategies for e-commerce growth, including in-depth keyword research, competitor and paid ad analysis, and cost per acquisition estimation. He emphasizes the importance of product bundling, expanding sales channels, and leveraging tools like SEMrush and Facebook Ad Library. Eric offers practical tips on using Google and Facebook Shopping integrations and provides advice for building sustainable, scalable e-commerce brands that attract long-term investment.Chapters:Introduction to Eric Kooymans and His Expertise (00:00:00)Eric's background, experience, and notable clients in e-commerce and online marketing.Starting a Growth Strategy: Self-Audit & Audience Analysis (00:01:34)Initial steps for developing a growth plan: self-audit, understanding target audience, and identifying customer problems.Keyword Research and Demand Analysis (00:02:05)Using tools like Keyword Keg, SEMrush, and Google Keyword Planner to analyze search volume, demand, and seasonal trends.Building a Demand Growth Strategy (00:02:56)Translating keyword research into a demand-driven business strategy, considering seasonality and cost per acquisition.Evaluating Cost per Acquisition and Product Bundling (00:03:52)Assessing average order value, cost per acquisition, and the importance of bundling products for profitability.Keyword Research Tools and Competitor Analysis (00:04:41)Comparing keyword research tools and introducing competitor analysis using SEMrush for deeper market insights.Deep Dive into Competitor Analysis (00:05:36)How to audit competitors, analyze their strengths, weaknesses, and identify cost-effective keyword opportunities.Paid Advertising and Ad Analysis (00:06:52)Conducting paid ad research using SEMrush, SpyFu, and Facebook Ad Library to understand competitors' ad strategies.Estimating Cost per Acquisition with Industry Data (00:08:50)Using WordStream and industry benchmarks to estimate cost per acquisition and conversion rates before launching campaigns.Optimizing Product Assortment and Bundling (00:11:24)Developing product bundles and assortments that increase average order value and align with customer passion.Actionable Takeaway 1: Activate Shopping Channels (00:12:37)Quick win: Turn on Google Shopping, Facebook Shopping, and use plugins to expand product reach.Actionable Takeaway 2: Focus on Product Bundles (00:13:49)Group winning products into bundles or seasonal packages to improve ad ROI and scale growth.Actionable Takeaway 3: Expand to New Marketplaces (00:14:44)Leverage platforms like Faire and other marketplaces to increase exposure and test new channels with bestsellers.Closing Remarks and Resources (00:15:58)Eric thanks the host, offers to answer questions, and mentions show notes with additional resources.Links and Mentions:Keyword Keg: "00:02:05" SEMrush: "00:02:05" Google Keyword Planner: "00:02:05" SpyFu: "00:07:14" Facebook Ads Library: "00:07:14" WordStream: "00:09:48" Sales and Orders: "00:13:19" Transcript:Josh 00:00:00 Today I am super excited to introduce you to Eric Kooymans. Eric is an online marketing expert with over 18 years of experience in e-commerce development, search engine optimization, Facebook ads, influencer marketing and much more. With a portfolio boasting over 180 different companies including the American Cancer Society, passion, passion, City Church and Chris Tomlin. Eric's specialties include WordPress, Shopify and Magento e-commerce, as well as various marketing automation tools like Activecampaign and HubSpot. Get ready to learn from the best of in this business on today's podcast. So with that introduction, welcome to the show, Eric.Eric 00:00:42 Thank you for having me. I appreciate your time.Josh 00:00:44 Every single listener is going to want to hear, like, what are those growth strategies that you implement? Right? What are those the tactical things that you do that help diversify, provide comfort. But I think it's not even just the aspect of diversification. I think it is building a comprehensive brand that private equity truly would be hungry to acquire, right? Because they don't just see you as a fly by night Amazon seller.Josh 00:01:14 You had success on that, but you can't repeat that success anywhere else. so Eric, let's let's dive into those strategies. Somebody comes to you, you know, how do you work them or how do you start to develop that 6 to 24 month, you know, growth strategy? I guess ramp up for them.Eric 00:01:34 Sounds good. Yeah. So the first off, before we do it, we basically have we want to ask the basic questions and we kind of we normally have a little questionnaire that we have that we'll provide in the show notes. But the big question that you always want to kind of do a kind of little self audit. And we need to be able to understand, you know, who you are, who is the target audience? You know, what specifically is their problem or what are they looking for? Like what's their big, you know, when they're looking for your products? Kind of. What is that? What are we think of that is kind of what's the keywords, what's the what's the the symptom or the problem that they're having.Eric 00:02:05 And then with that, also, when it comes to the types of gifts or ways that this product could be used in, if it were to be a, a type of a gift or a, you know, holiday type thing. We put together all the different audiences and we do what we call the keyword research around that. And that's basically using cool tools like, keyword keg. there's also, SEMrush. There's also Google, Keyword Planner, but these are tools that we put it in there. And that basically tells us over the last 12 months what is the search volume and not just what we think we want to offer, but what are all the other things that we never thought of. And from there, we're then able to kind of have a lay of the land of what's the demand? Then we put together what we call the demand growth strategy, which basically is a how do we build our business around where the opportunity is. We don't want to just go buy a whole bunch of products and hope it works.Eric 00:02:56 We actually have to plan for it. And so the way that we do that is, is we understand what's the demand and what how many people are searching for what. And then and that's not just only at what times of the year as well, because you want to know what our seasonal business is. And if you have something that's big and and at Christmas time, well, how do you get busy in the summertime? You know, how do you not have the slow months? And how do you build products in a company around a sustainable growth strategy with that? And so we really kind of look at the seasonal trends. and then lastly, when you look at the keyword research, we're then able to understand what's the average cost per click and, and what the key thing to note is that is that if we were to go say, let's go do this, let's go and put together, a strategy, what is the average cost per acquisition? And those are the things that really allow us to say, hey,...
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Weekday reflections from members of the City Church staff and community on readings from the Daily Office Lectionary.
Listen in with City Church as we consider what it means to see God's face more clearly through the hard work of seeing our own.
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Relationships are the most important part of our lives. Drawing from the survival story of US Airways Flight 1549, this Family Month message highlights how quickly life can change and why mending our connections matters right now. Both scripture and modern research show that relational stress directly impacts our physical and emotional health.What are the four toxic behaviors that ruin our connections with others, and how can we replace them with healthier habits? Watch to discover practical, biblical wisdom to transform your marriage, friendships, and daily interactions.If you're new to 7 City Church, we'd love to get to know you and help you take your next step. You can find our digital connect card and discover ways to get connected at 7city.info.Join us in person on Sundays at 9:30 or 11:00 AM at 2900 W Lancaster Ave, Fort Worth, TX.Connect with us throughout the week on social media:Facebook | YouTube: 7 City ChurchInstagram | TikTok: @7citychurch
One of our favorite questions to ask when folks gather around City Church is: what version of you is showing up today? Sometimes people answer happy, energized, focused, grateful. And sometimes people answer sad, discouraged, exhausted, anxious. Is there room in the life of faith for all of ourselves, for the broken or tired parts as well as the strong and beautiful? Come explore with us this Sunday as we look at Jesus's words of blessing for the poor in spirit.
Listen in with City Church as we explore what it looks like to bring our imperfect prayers and wayward words to a God who, through his covenant love, always delights to hear from us.
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This week, Rob Groves shared about what it means to be on mission in our very own city. God has placed City Church in Cincinnati for a purpose. We are here to love people the way Jesus does, to share the gospel, and to see the Kingdom of God take root in our city. We carry a deep burden for Cincinnati and a desire to see our city transformed by the love of Jesus.
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26-07-2026 - God in dark places - Amy Gattini by City Church
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Today, on Karl and Crew, we kicked off our weekly theme, “First Principle,” and posed the thought-provoking question, “Can you go to church for years and not know Christ?” The President and Chief Executive Officer of Transform Iran, Lana Silk, explained why many Iranians see the current conflict differently from how it’s portrayed in the West and shared how believers continue to bring hope amid uncertainty. The lead pastor of City Church, Dean Inserra, unpacked his book “The Unsaved Christian,” explaining the marks of cultural Christianity and encouraging listeners to examine whether their faith rests in Christ alone rather than heritage, morality, or religious tradition. Abdu Murray, the President of Embrace the Truth, shared how his journey from Islam to Christ shaped his understanding of cultural Christianity and encouraged listeners to pursue genuine saving faith over religious tradition. You can hear the highlights of today’s program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps:Lana Silk [ 13:47 ]Dean Inserra [ 24:32 ]Abdu Murray [ 34:52 ]Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.
Today, on Karl and Crew, we kicked off our weekly theme, “First Principle,” and posed the thought-provoking question, “Can you go to church for years and not know Christ?” The President and Chief Executive Officer of Transform Iran, Lana Silk, explained why many Iranians see the current conflict differently from how it’s portrayed in the West and shared how believers continue to bring hope amid uncertainty. The lead pastor of City Church, Dean Inserra, unpacked his book “The Unsaved Christian,” explaining the marks of cultural Christianity and encouraging listeners to examine whether their faith rests in Christ alone rather than heritage, morality, or religious tradition. Abdu Murray, the President of Embrace the Truth, shared how his journey from Islam to Christ shaped his understanding of cultural Christianity and encouraged listeners to pursue genuine saving faith over religious tradition. You can hear the highlights of today’s program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps:Lana Silk [ 13:47 ]Dean Inserra [ 24:32 ]Abdu Murray [ 34:52 ]Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.
Today, on Karl and Crew, we kicked off our weekly theme, “First Principle,” and posed the thought-provoking question, “Can you go to church for years and not know Christ?” The President and Chief Executive Officer of Transform Iran, Lana Silk, explained why many Iranians see the current conflict differently from how it’s portrayed in the West and shared how believers continue to bring hope amid uncertainty. The lead pastor of City Church, Dean Inserra, unpacked his book “The Unsaved Christian,” explaining the marks of cultural Christianity and encouraging listeners to examine whether their faith rests in Christ alone rather than heritage, morality, or religious tradition. Abdu Murray, the President of Embrace the Truth, shared how his journey from Islam to Christ shaped his understanding of cultural Christianity and encouraged listeners to pursue genuine saving faith over religious tradition. You can hear the highlights of today’s program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps:Lana Silk [ 13:47 ]Dean Inserra [ 24:32 ]Abdu Murray [ 34:52 ]Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.
Today, on Karl and Crew, we kicked off our weekly theme, “First Principle,” and posed the thought-provoking question, “Can you go to church for years and not know Christ?” The President and Chief Executive Officer of Transform Iran, Lana Silk, explained why many Iranians see the current conflict differently from how it’s portrayed in the West and shared how believers continue to bring hope amid uncertainty. The lead pastor of City Church, Dean Inserra, unpacked his book “The Unsaved Christian,” explaining the marks of cultural Christianity and encouraging listeners to examine whether their faith rests in Christ alone rather than heritage, morality, or religious tradition. Abdu Murray, the President of Embrace the Truth, shared how his journey from Islam to Christ shaped his understanding of cultural Christianity and encouraged listeners to pursue genuine saving faith over religious tradition. You can hear the highlights of today’s program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps:Lana Silk [ 13:47 ]Dean Inserra [ 24:32 ]Abdu Murray [ 34:52 ]Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.
Today, on Karl and Crew, we kicked off our weekly theme, “First Principle,” and posed the thought-provoking question, “Can you go to church for years and not know Christ?” The President and Chief Executive Officer of Transform Iran, Lana Silk, explained why many Iranians see the current conflict differently from how it’s portrayed in the West and shared how believers continue to bring hope amid uncertainty. The lead pastor of City Church, Dean Inserra, unpacked his book “The Unsaved Christian,” explaining the marks of cultural Christianity and encouraging listeners to examine whether their faith rests in Christ alone rather than heritage, morality, or religious tradition. Abdu Murray, the President of Embrace the Truth, shared how his journey from Islam to Christ shaped his understanding of cultural Christianity and encouraged listeners to pursue genuine saving faith over religious tradition. You can hear the highlights of today’s program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps:Lana Silk [ 13:47 ]Dean Inserra [ 24:32 ]Abdu Murray [ 34:52 ]Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.
Today, on Karl and Crew, we kicked off our weekly theme, “First Principle,” and posed the thought-provoking question, “Can you go to church for years and not know Christ?” The President and Chief Executive Officer of Transform Iran, Lana Silk, explained why many Iranians see the current conflict differently from how it’s portrayed in the West and shared how believers continue to bring hope amid uncertainty. The lead pastor of City Church, Dean Inserra, unpacked his book “The Unsaved Christian,” explaining the marks of cultural Christianity and encouraging listeners to examine whether their faith rests in Christ alone rather than heritage, morality, or religious tradition. Abdu Murray, the President of Embrace the Truth, shared how his journey from Islam to Christ shaped his understanding of cultural Christianity and encouraged listeners to pursue genuine saving faith over religious tradition. You can hear the highlights of today’s program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps:Lana Silk [ 13:47 ]Dean Inserra [ 24:32 ]Abdu Murray [ 34:52 ]Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.
Today, on Karl and Crew, we kicked off our weekly theme, “First Principle,” and posed the thought-provoking question, “Can you go to church for years and not know Christ?” The President and Chief Executive Officer of Transform Iran, Lana Silk, explained why many Iranians see the current conflict differently from how it’s portrayed in the West and shared how believers continue to bring hope amid uncertainty. The lead pastor of City Church, Dean Inserra, unpacked his book “The Unsaved Christian,” explaining the marks of cultural Christianity and encouraging listeners to examine whether their faith rests in Christ alone rather than heritage, morality, or religious tradition. Abdu Murray, the President of Embrace the Truth, shared how his journey from Islam to Christ shaped his understanding of cultural Christianity and encouraged listeners to pursue genuine saving faith over religious tradition. You can hear the highlights of today’s program on the Karl and Crew Showcast. If you're looking to hear a particular segment from the show, look at the following time stamps:Lana Silk [ 13:47 ]Dean Inserra [ 24:32 ]Abdu Murray [ 34:52 ]Donate to Moody Radio: http://moodyradio.org/donateto/morningshowSee omnystudio.com/listener for privacy information.
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Charlie literally gave his life for the cause of America, so it is entirely fitting that for his final 4th of July holiday, he spoke at Dream City Church on the American heroes who came before him and did the same. Charlie talks about the spirit of Christian revival that drove the American Revolution, and the American founders who sacrificed their property, their fortunes, and their very lives for the cause of liberty. Watch every episode ad-free on members.charliekirk.com! Get new merch at charliekirkstore.com!Support the show: http://www.charliekirk.com/supportSee omnystudio.com/listener for privacy information.
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Charlie literally gave his life for the cause of America, so it is entirely fitting that for his final 4th of July holiday, he spoke at Dream City Church on the American heroes who came before him and did the same. Charlie talks about the spirit of Christian revival that drove the American Revolution, and the American founders who sacrificed their property, their fortunes, and their very lives for the cause of liberty. Watch every episode ad-free on members.charliekirk.com! Get new merch at charliekirkstore.com!Support the show: http://www.charliekirk.com/supportSee omnystudio.com/listener for privacy information.
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In this concluding message in the ECHO series, Pastor Stephen explores what it means to live with an eternal perspective. Drawing from the Apostle Paul's writings in 1 Corinthians, he compares our spiritual lives to building a house. While many people build on foundations of wealth, career, or family, only a life established on Jesus Christ survives the ultimate test. The materials we choose to build with today determine the eternal value of our legacy.Are you building a life that will stand the test of time, or are you accidentally misliving? Watch this video to discover how your daily work, your attitude, and your deepest motives carry eternal significance. Learn how to align your actions with God's design and leave a legacy worth remembering.If you're new to 7 City Church, we'd love to get to know you and help you take your next step. You can find our digital connect card and discover ways to get connected at 7city.info.Join us in person on Sundays at 9:30 or 11:00 AM at 2900 W Lancaster Ave, Fort Worth, TX.Connect with us throughout the week on social media:Facebook | YouTube: 7 City ChurchInstagram | TikTok: @7citychurch
Fast-growing churches don't necessarily impress us. More often than not, growth reveals the areas where churches are actually stuck. But every once in a while, we run into a church that is both growing and healthy. City Church in Fort Wayne, Indiana, has seen 51% year-over-year growth. But they've experienced more than a bump in attendance. They're seeing growth in groups, serve teams, discipleship, baptisms—you name it. And if you're leading a fast-growing church, you know how rare that is. In this episode, I sat down with Pastor Chris Freeman to talk about the remarkable growth story of City Church and how they managed to stay healthy through intentional decisions, leadership and strategic planning. The challenging reality of rapid growth Reaching the lost & discipling new believers The value of having leaders of leaders on your staff This Episode is Sponsored by PlainJoe Studios Unlock the power of story in your worship space. The creative, passionate team at PlainJoe, a Storyland Studio, works with churches to create beautiful, engaging spaces that connect with your community. They're a team of architectural, design, and branding experts who transform worship spaces into attractive, engaging hubs for the community. Reach out to their team at PlainJoe.net and dream up the bright future of your church. Join the Conversation on Social Media We use hashtag #unstuckchurch on X and on Instagram.
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God Doesn't Want Your Isaacs, He Just Wants YouSupport the show
In part 4 of the series ECHO, we focus on the power of contribution. Drawing from Apostle Paul's words in 1 Timothy 4, we explore how God entrusts every person with unique resources to shape the world. These resources - our time, talent, treasure, and influence, are not meant for self-service alone. Ultimately, a life of true impact is measured by what we give away rather than what we accumulate.How are you stewarding the daily resources currently in your hands? Watch this video to discover how small, faithful shifts in your daily decisions can build an eternal legacy that time cannot silence.If you're new to 7 City Church, we'd love to get to know you and help you take your next step. You can find our digital connect card and discover ways to get connected at 7city.info.Join us in person on Sundays at 9:30 or 11:00 AM at 2900 W Lancaster Ave, Fort Worth, TX.Connect with us throughout the week on social media:Facebook | YouTube: 7 City ChurchInstagram | TikTok: @7citychurch
The post River City Church Ireland Session 1 | Nourishment for Your Humanity appeared first on Gospel Revolution Church.
Exodus 2:11-15 | Proverbs 17:1-15 |
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Eugene and Austin are joined this week by one of our staff members, Megan Hill, to discuss what Gospel-Centered Biblical Community looks like for those who follow Jesus at City Church.
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The St. Paul city attorney says there will be no state charges against protesters who disrupted a church service because they believed a pastor at the church also worked for ICE. Shouldn't they be charged with something?!
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Preached at Harvest City Church, Singapore. 16th May 2026