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David Kilkelly on tips and processes for consistent video content production - MAF236 My guest this week is David Kilkelly from BlinkBack. We talk about how to put together efficient processes for consistent video content production. Welcome to episode 236 of the Marketing and Finance Podcast. We chat about: Customer engagement online - which works best from text to video? How video production has changed and how the cost has fallen over the last decade Social media reach to existing and new audiences Creating video content for different phases of the customer buying process Removing the barriers that prevent consistent content creation Building a system and plan for video production Who is David Kilkelly? David is a video marketing specialist - helping businesses with creative, results-driven video content. As the founder of BlinkBack he's helped lots of businesses create engaging video content that is informed with a strategic marketing framework to achieve maximum effect. He delivers a range of services from high-end campaign and website promotional content to LinkedIn video training and consultancy services. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
Today’s guest is David Kilkelly. David is the co-founder of BlinkBack, a creative video production studio that specializes in helping clients create marketing campaigns with video.
Episode 96 of the Engage Video Marketing Podcast will be all about LinkedIn Video. My guest is David Kilkelly of BlinkBack - a video production company based in the UK. David is the brains behind the LinkedIn Video Creators Course where he aims to help business owners grow their network and generate inquiries with LinkedIn Video. David will walk us through the massive opportunities that LinkedIn videos provide business owners today. He will give us tips for video engagement, creation and publishing for LinkedIn to get maximum exposure and results. In this episode we cover: David’s backstory and what led him to where he is now in the world of video. The type of content Blink Back creates for its clients. The role of video in the growth of businesses today. Distribution of video in social media platforms. Changes on the LinkedIn Platform we need to know about. The difference between how people engage on LinkedIn and Facebook. Individuals or businesses who should be publishing on LinkedIn. The opportunity of video in the LinkedIn Platform. Ideal recommended specifications for uploading native videos on LinkedIn. The mindset people should have when publishing video on LinkedIn. The value of production quality on LinkedIn video. Videos being produced versus being real. Top 3 tips for publishing effective and impactive videos. Measuring the success of your videos. Video engagement metrics available on LinkedIn. The future of LinkedIn as a platform. Links mentioned in the show (https://www.blinkback.co.uk) David Kilkelly LinkedIn (http://blinkback.co.uk/linkedin) (https://twitter.com/engage_ben) (https://www.instagram.com/engage_ben/) (mailto:podcast@engagevideomarketing.com) (https://www.linkedin.com/in/beninnovate/) (http://engagevideomarketing.com/itunes) Support this podcast
David KilKelly and his company BlinkBack have become experts using video for LinkedIn. The story leading up to this point in BlinkBack’s history is a good one. He and his wife left their high paying salary gigs in corporate and academia to move their family to the country. David had enjoyed teaching media at the University of Sussex for over ten years. He ultimately realized that he wanted to get into a smaller community where he could build and manage his own business. With this realization, David and his wife decided to move their family to a southern part of England for a warmer climate and a better quality of life. The thriller part of this is that they had no business experience and no network awaiting them. Our conversation begins with how David became acquainted with mutual friend Chris Ducker, founder of The Youpreneur Academy. The discussion continues with insights on the following. EPISODE HIGHLIGHTS David talks about moving his family to the country and starting a business with no “plan b” or what he calls, burning the boats How BlinkBack got started, it’s original vision, and what it’s becoming as a company Creating an online business with an educational slant The challenges that starting anew with no network and the need to generate income quickly Building a new network and obtaining video work locally How increased income is allowing David to come back to the educational component of his business plan The thought process behind BlinkBack’s new course on video for LinkedIn Providing cost effective video services to smaller businesses Why LinkedIn video makes sense right now What David loves about LinkedIn The beauty and the challenge of globalization and the internet (approaches that no longer work) Who the video for LinkedIn course by BlinkBack is for David compares different video platforms for business The most challenging part of David’s 5-year business journey David describes his work from home routine and setup We talk Youpreneur Summit 2019 and other U.S. based conferences KEY TAKEAWAYS Lots of agencies say their great, but today you have to prove it by showing and demonstrating your expertise up front The internet is an extremely crowded space, making many social marketing practices obsolete LinkedIn video is in it’s prime, making a perfect place for businesses to share their expertise MENTIONED IN THIS EPISODE BlinkBack Media YouTube Channel BlinkBack.com @BlinkBackVideo on Twitter Youpreneur @BlinkBackVideo on Facebook Philip VanDusen – Sharing Years of Brand Design Expertise on YouTube Author, Teacher, Entrepreneur–Dr. Margaret Meloni Visit Partner4Leads.blog for bonus content related to this episode.
David is the owner of the BlinkBack video production company and is working on a Linkedin video course. He's incredibly consistent at producing his own video content on Linkedin and for his clients. I've learnt loads from this episode and i'm already seeing the benefits from the action i've taken. David's Linkedin: https://www.linkedin.com/in/davidkilkelly/ David's website: https://www.blinkback.co.uk/