Engage Video Marketing Podcast

The Engage Video Marketing Podcast is back with a brand new refreshed and rebooted series from 16th September 2023...In this short bonus episode Ben will share more about what's coming and what's been going on behind the scenes.

How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels.Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business's revenue and thousands more across his clients' accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform.In this episode we cover:A short intro to Austin and what fires him up right now.A brief intro about his agency Socialty Pro.His journey into short form video (reels) yourself.How he feels as he has exploded in reels.What platforms are working best and why.What led him into AI.What does Syllaby do.If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the 'Your First 100 Leads Training' with James Wedmore For Free Herehttps://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

Have you ever wondered how to consistently create marketing content, develop a stronger professional network and generate a steady flow of ideal leads for your video marketing business, all at the same time?You have got to listen to what Armando has to share today.Armando Leduc is a rising star in the entertainment industry, known for his standout performances in Hollywood movies and tv shows. His natural talent and on-screen charisma have left a lasting impression on audiences.Armando's versatility as an actor has allowed him to take on a variety of roles, from action-packed thrillers to heartwarming dramas. He brings a level of authenticity and depth to every character he plays, no matter how big or small the role.But Armando's talents don't stop at acting. He's also a successful entrepreneur, having founded his own production company that's gained recognition for its fresh and innovative content.Despite his busy schedule, Armando never forgets his roots in New Orleans. He's a proud ambassador for the city's unique culture and heritage, and he uses his platform to give back to the community whenever he can.Overall, Armando Leduc is a talented and driven individual who has made a name for himself in the entertainment industry through hard work, dedication, and a natural talent for storytelling. Whether he's in front of or behind the camera, he's always pushing himself to be the best and leaving audiences wanting more.In this episode we cover:A short intro to Armando and what fires him up right now.How his company stays fresh and innovative.The aspects of video production and marketing he is focusing on for his clients in 2023.A walkthrough on his approach for his clients.The key learnings he's had along the way.If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the 'Your First 100 Leads Training' with James Wedmore For Free Herehttps://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

Should you start a video podcast in 2023? What's the point of having a video podcast as a business anyway? And aren't podcasts really just audio shows? What's this got to do with video marketing? That's what we'll be exploring with my guest today - podcasting and personal branding expert Brandon Birkmeyer from Brands on Brands.Brandon Birkmeyer is a personal branding specialist and is host of the Brands On Brands podcast, which is consistently ranked top 10 in branding on Apple Podcasts. Brandon is also a former Madison Avenue advertising executive with over 21 years of experience advising top FORTUNE 100 companies including Walmart, Wells Fargo, Coca-Cola, and Apple. In 2022, he launched the Podcast Branding Academy, an online school and community for podcasters.In this episode we cover:A short intro to Brandon and what led his focus on branding and podcasting.Who should consider starting a podcast now in 2023.Why podcasting is a good move for businesses.Why podcasting and not just video content or other forms of content.The benefit in video podcasting.How can a business measure success with podcasting?Some of the best ways to grow.If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

Today we're diving deep into the futuristic world of generative AI video tools. Picture this, you create an AI Avatar that looks and talks just like you and then use it to produce captivating video content. Sounds like sci-fi right? Well, buckle up because we're bringing this cutting edge technology straight to your ears with our special guest Joshua Xu, the founder of HeyGen. Join us as we unravel the secrets behind creating hyper realistic AI avatars and learn how HeyGen is revolutionizing the video marketing landscape.Joshua graduated from Carnegie Mellon University in 2014 and joined Snapchat since then. He founded HeyGen in 2020 Dec. Their mission is to use AI to reinvent the video creation experience. They believe visual storytelling = creativity + creation. HeyGen aims to make the "creation" cost nothing, liberating everyone's creativity.In this episode we cover:A short intro to Joshua and what led him to create HeyGenHow technology changed over the last few years that has made AI something that has a genuine use case in video marketing.What AI Video Generation isWhat AI Video allows for creators and business.Why use AI? Isn't real video better?Does AI Video Generation put traditional video producers at risk?What HeyGen does exactly.The challenges that arise from this sort of technology.Custom Avatars raises a whole new set of questions around ethics, legality and ownership, what issues does Joshua see and how he thinks these issues should be overcome.What's next for HeyGen.If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

In 2023 LinkedIn has over 875Million Members and is 20 years old this year, but did you know that recently LinkedIn has released over 35 new features?In this episode I'm joined by LinkedIn Specialist Kay Ridge from Dash Social to learn more. It's time to give our LinkedIn Profiles a little love.Kay is a resourceful Creative Director with experience in leading and inspiring design and content creation across social channels. She love balancing the creative mind with the challenge to produce quality results,LinkedIn Content Marketing is her passion, and she believes one of the most suitable platforms on social media for business. LinkedIn works when your profile is optimum and you have all the content in the right places.She is always looking to be challenged and to challenge her team. Driving skilled creative talent to think outside the box, and bring out their artistic abilities by creating organic content. Kay has recently been invited to join the Canva Creative Partner Program - what this means is that she will be working with Canva on their Beta sight, obtaining the latest design knowledge, ahead of her competitors.Over the last six years, Kay have assisted Dash Social triple its interactivity on social media, creating organic content that drives engagement and brand awareness.Her areas of expertise include the following:LinkedIn Marketing Strategies, Canva Graphic Design, Digital Marketing, Social Media, Creative Strategy, Communications, Scheduling, Team Building and Leadership.Kay's previous roles include Creative Director Dash Social, Panellist on the Digital Toolkit Q&A Panel, Advisor/Educator for the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program (Federally subsidised program), Agency Alternative Partner and Lions Australia 201/Q3 Marketing and PR Chair. (71 Clubs).In this episode we cover:A short intro to Kay and what led her to her passion for LinkedIn.The most common misconception about LinkedIn as a content platform today.What most people in business are doing wrong on LinkedIn.The opportunity she sees when LinkedIn is set up right.The key features that people need to set up on their LinkedIn profile.Her thoughts on company pages on LinkedIn.Her views on LinkedIn Premium or Sales Navigator.Her thoughts on utilising video on Linkedin.If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

What if you are creating long-form content and there was an easy mindset shift that you could have to help you dominate in short-form as well that's Reels, Tiktok, and YouTube Shorts?In this episode, I invited Latasha James, an expert on short-form videos to share her insights on short-form video strategy.Latasha James is the Founder and Creative Director of James + Park, a social-first video marketing firm serving startups and tech clients across the globe, as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Through her courses, YouTube, and podcast content, Latasha has encouraged thousands of people to start and scale online businesses. In this episode we cover:A short intro to Latasha and what she does.When she started seeing the power of short-form videos.Her thoughts on content creators who prefer long-form videos and think short-form videos are only for younger crowds.The differences she sees between content designed for long-form videos versus short-form platforms.How she approaches the production of long-form videos with the view of repurposing the content into short form video.Her strategic goal from repurposed content across various platforms.If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

If you're in business and you haven't yet got started with video or you're afraid to show up on camera, what if I could tell you that there was one right video for you?In this episode, I invited the author of the book "The One Right Video: An Entrepreneur's Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube" to talk about the idea of video creation as an entrepreneur.Diana helps busy entrepreneurs who want to learn how to use video to share their vision and impact more people's lives. She effortlessly simplifies the tech of video and breaks it down, so anyone can understand, regardless of skill level.Mentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

If you haven't yet heard of the AI tool that's been taking the online world by storm over the last couple of months then keep listening because in this episode I'm sharing my thoughts on ChatGPT for video strategy.And to be honest, I've been blown away from what this tool and other AI tools mean for our industry so I'm excited to dive in.If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

In this episode I'm going to share with you some insight we've gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget.In this episode we cover:The learnings I've gained about:Thumbstop ratio (3sec view / impressions)Retention / ThruplaysCTR / CTP Click to purchaseCPA & AOVAACROASIf you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

It's 2023, and as I've said so many times before. The world of video marketing for business is changing, and I don't want you to get left behind so in this episode I'm going to let you in on my Video Strategy Agencies key focus tactics for our clients this year. The video strategies that we'll be guiding our clients towards throughout the year, and how you can potentially embrace these strategies for your own business so you stay on top of your video marketing game this year.In this episode we cover:Short-form Vertical VideoImpeccable hooksUGCVideo Podcasting1:1 VideosIf you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Here's my final 'Best of' episode from the archives of 2022. Enjoy my all-time favourite with the awesome Jake Thomas from Creator Hooks as he shares some YouTube tips and tricks that we can all take advantage from.

Welcome to 2023! Over the next two weeks, I'll be bringing back for you some of my favourite interviews in 2022 season of the show in what I am calling my "best of" series.This week I am bringing back Maxwell Finn back in episode 252 to talk about how we can unlock the power of TikTok for 2023.

Building a business can be tough. For many of us, particularly us creative entrepreneurs, we started our business as a way to do what we loved, and hopefully figure out a way to get paid for it. But before long it became clear that in order to build a sustainable business, and not go crazy, we need to get the right team in place around us. That team can mean staff / employees / contractors sure, but also I believe a critical ingredient to business growth team is the board of advisors you surround yourself with who are OUTSIDE of your business. And in today's episode I've invited one of the members of my Strategy Board mastermind and coaching program to share his video business growth story and in particular how being a part of a Board has helped him grow.In this episode we cover:A short intro to Bill and his business.The types of clients he serves.What made him start his business.The challenges he faced in the first couple of years.The challenges he encountered as his business grew.How he addressed his challenges as he developed his video business.How being part of a mastermind meant for his business.If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

One of the key changes in the world of video marketing that has emerged over the last few years has been the rise of short-form video. With all the major platforms now prioritising and focussing on short-form it really is no longer just something some businesses do, but it really should be something that all businesses are starting to embrace.And in today's episode I've invited one of the world's leading paid advertising experts to the show to hear the story of how he's adapting to short-form video and what you can learn from this.Jon is an accidental marketer and advertising educator who launched jonloomer.com in 2011 after two layoffs. He found a niche in advanced Facebook advertising beginning in 2012. His experience with Facebook goes back to his years with the NBA when the league partnered with Facebook in 2007. His business is built around educating advertisers on the tools, skills, and strategies that they need to succeed. He is now in the process of adjusting his business and brand to the ever-changing landscape, now focusing more on short-form video via TikTok and Reels, no matter how uncomfortable that may make him. He is a baseball fan and stats nerd who shares his love of the game with his three boys.In this episode we cover:The biggest shift Jon has seen in Facebook/Instagram advertising space over the last 5 years.His first impressions/thoughts about short-form videos.The hesitations as a marketer he has to go all in.What's changed for him.What opportunity traditional businesses have with short-form video.How businesses can measure success and ROI.The things he learned as a marketer in starting on the short-form video journey. The impact he believes that short-form video platforms are having (going to have) on the advertising industry more generally. If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

This might be a little controversial but hear me out. I believe that in 2023 for certain businesses LESS professional video could actually do way MORE for your business. What I'm going to discuss in today's episode came from a suggestion from listener Kathryn - @aguideto_socialmedia who has been struggling to convince her clients of the value of lower production value DIY videos as part of their strategy. Now, don't get me wrong. There is absolutely a critical place in an effective full funnel video strategy for professional video production. Just as you wouldn't try to sign write your own car, print your own business cards or sew your own staff uniforms, allocating a percentage of your marketing budget each year to professional video content is a must. However, for so many businesses there is so much untapped VALUE to be gained by embracing DIY video content across an organisation. And I feel this trend is only going to continue...If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

Leverage is the key to making what you have go much further. Just like a crowbar can assist you to apply great force from a small push, leverage allows you to harness the power of good positioning and the strategic application of time and energy to move mountains.As a business owner and entrepreneur, we're often dealing with a limited amount of resources, be it time, money or team, on our mission to change the world through our products or services.And here's the good news, I believe one of the best ways to gain real leverage in business today is through the strategic use of video and in this episode of the podcast we're going to explore this idea and more.If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

What do 344 business content marketers think about using the power of video as we move into 2023? Well, let's find out!In this episode, I am going to break down the insights in a recent report that was released by Content Marketing Institute in association with Vidyard. The report is called 2022 Content Marketing Video and Visual Storytelling Survey. If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale. But where do sales really come from and how can video marketing influence this?In today's episode, I'm taking things back to first principles for your video marketing, as we dissect how video can make selling easier.If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

Let me tell you about one of the best lessons my guest today has taught me. In order to get the best results, you need to take different actions at different stages of business. You see, often as entrepreneurs, what got us to a certain point (a financial goal, a team, a milestone) won't be the same thing that gets us that continued progress we need. In today's episode we're talking about how to elevate yourself and your business and I'm excited to get stuck in. Chris is a serial entrepreneur and operates several businesses, including the VA recruiting hub, Virtual Staff Finder and the personal brand education company, Youpreneur. He is also an advisor to industry experts elevating their impact and lifestyle, while enjoying sustainable success! If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

To really stand out and differentiate as a video producer I believe that you need to be more for your clients. More than just another video producer, with a snazzy showreel and an ability to tell great stories. More than just delivering videos, but instead, be the guide to set your clients up for success through video, to reposition the value you can provide, and be seen as a trusted advisor for your clients business. This is the critical difference that becoming a Video Strategist can have for your video business and today I've invited Accredited Video Strategist Cassie Daniels to join me on the show to share more of your story. Cass founded Builds by Captive Media and creates strategic video content and video strategy for the construction industry. An ex corporate boss of a global top 5 company turned small business owner, passionate about helping construction industry businesses to attract their dream clients and employees through video content. If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

One of the most deflating and frustrating things about creating video content is when it simply fails to get seen by the right audience, and it ends up feeling like wasted time, resources and probably money. The importance of getting video optimisation right simply can't be ignored, and in this episode we're going to explore the bane of many creators' existence - the algorithms. Links mentioned in the show: https://engagevideomarketing.com/254 (Episode 254 - Mastering Video Optimisation Part 1 – Audience with Ben Amos)   If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

In this episode, we're going to explore the ins and outs of the first part of video optimisation which is Audience Optimisation and then in part two we'll dive-in to the second, Algorithm Optimisation. Importantly, as you'll discover as we go through this over these two episodes, each type of optimisation works with the other, and we need to consider both to ensure our video content is set up for success online. Let's dive in to the first type of optimisation, Audience Optimisation  Links mentioned in the show: https://engagevideomarketing.com/251 (Episode 251 - A YouTube Titles Masterclass with Jake Thomas)   If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer.  They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action. So, what's the secret to gathering, and communicating effective customer testimonials? Let's find out in today's episode. In this episode we cover: A short intro to Casey and Bonjoro. Why most testimonials / reviews suck. What makes for an effective testimonial. Why video is more effective than text reviews. Why video quality matters. How businesses solicit quality reviews/testimonials without it seeming coerced or manufactured. How Bonjoro's new testimonials tool supports people to do this. Where in the customer journey he recommends businesses request reviews. How testimonials can be used once we have them. How people can take a look at Bonjoro and try it for themselves. Links mentioned in the show: https://engagevideomarketing.com/bonjoro (Bonjoro) https://engagevideomarketing.com/episode132 (Episode 132 - How to Use Video for Conversion, Activation and Advocacy with Matt Barnett) https://www.facebook.com/bonjoroapp/ (Bonjoro on Facebook) https://www.linkedin.com/company/bonjoro/ (Bonjoro on LinkedIn) https://www.instagram.com/bonjoroapp/ (Bonjoro on Instagram)    If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

There's no ignoring the rising impact that vertical-first, short form video social platforms are having on the world of video marketing. Businesses are fast shifting their perspective of TikTok from being a teenage dancing, trend hopping, viral shopping, flash in a pan to now seeing it's increasing value as an advertising platform with under-indexed audiences ready to target with their advertising dollar. But as video producers, how should we be thinking about advertising creative for TikTok? What role can we have in helping our clients get an ROI from the platform, and really, is TikTok the new Facebook? All that and more in today's episode… and it's a good ‘un. Let's get stuck in. In this episode we cover: A short intro to Maxwell and what got him into digital advertising, specifically TikTok. What's the opportunity right now for brands on TikTok. His recommendation for business whether to do an organic or paid strategy focus. How producing creative is different for ads on TikTok as opposed to Facebook/IG. Formula to follow for creative. The right balance between Awareness and DR on TikTok. How advertisers should deal with creative fatigue on such fast moving platforms such as TikTok. Majority on TikTok has been UGC type of content, how can a brand create content that would attract attention and sales and keep identity? How TikTok ad performance is measured. What is the contribution of that channel to all revenue? His recommendation for people to stay ahead with what's working on TikTok (without being on the platform 12 hours every day!)  Links mentioned in the show: https://tiktokinsiders.com/ (TiktokInsiders.com) https://unicorninnovations.com/ (UnicornInnovations.com)   If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

Have you ever been to a library where they've removed the front covers on all the books? Or to a grocery store where everything is in unlabelled, brown cardboard boxes? It's no surprise that it's how we label and present things to an audience that can make or break its success. And when it comes to video content on YouTube, the title of the video is one of the most important things to get right. Jake Thomas is a YouTube title nerd. He's written 1,000s of YouTube titles that have generated millions of views. He runs the Creator Hooks newsletter where he breaks down why viral videos worked so you can use those same ideas for your channel. He also runs a dog blog and dog YouTube channel where he tests his title and thumbnail theories. In this episode we cover: A short intro to Jake and what got him into Youtube. Why he believes titles are so important. Which is more important - title or thumbnail. The most common mistakes people make. What ingredients make for an effective YouTube title, How often titles should be changed or test different titles and how we know when we have the best one. The difference in what works between business YouTube channels and YouTubers. How should businesses publishing on Youtube be thinking about their titles in relation to their content.  If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

G'day Strategists! Ben here from Engage Video Marketing joining you today with a quick podcast update. Last episode we crossed the 250 episode milestone and let me tell you right now. There is a whole lot more of the Engage Video Marketing Podcast coming your way real soon. But as of right now we'll be on a short episode break from now until September 1st 2022 in a little over a month from now. Why? We'll a few things really. First of all, I am deep into an exciting new brand refresh for Engage Video Marketing. A brand new website, new offers, new trainings and more all coming in the final quarter of 2022 so there is a lot of work happening right now in the background. Second, I'm working right now with the very first group of future Accredited Video Strategists who are going through my brand new accreditation program and I'm focussed on giving them everything right now towards their success in the program. And finally, I've got a schedule of incredible guest and episode topics that we're going to dive in to right here on the show from episode 251 and onwards, and I'm going to be working over the next few weeks to get those episodes ready to go for you, to better serve you in your development as a confident video strategist. In the meantime, however, do not be a stranger. I want to hear from you on topics, guest ideas and what you need help with in the world of video marketing for business. So shoot me an email ben@engagevideomarketing.com or join me in the DMs on whatever social channel floats your boat. I want to hear from you, and make this show the most valuable show in your podcast feed each and every week when we return. And don't forget, if you are ready to start your journey right now as a confident video strategist you can get access to my brand new Video Strategist Masterclass program over at engagevideomarketing.com/vsm So for now, until episode 251 at the start of September, thanks for listening and I'll be back with you real soon.

No matter what stage you are at right now, getting super clear on what your business is and who you want to serve is a critical foundation for business planning and ultimately success. And, as a Video Strategist, our role for our clients is often to help them gain this clarity too. And it all starts with a hedgehog. Recently in my Accredited Video Strategist Program, we've been working a lot on gaining clarity on audiences and particularly positioning our Video Strategy businesses in the right way for the right types of clients, and it's really interesting to me how we all have different views on the type of business we're aiming to build and who we are wanting to work with. But let me tell you, the clarity, and growth from that clarity that is coming out through the program over the last few weeks has been seriously awesome to see. So in this episode, I'm going to share with you an approach you can take to getting super clear what your business is all about, and in particular what type of clients and projects you will want to attract to work with you. In celebration of 250 episodes of the podcast, take a screenshot of your review, and email it to support@engagevideomarketing.com and we'll hook you up with a surprise bonus :) If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

Have you ever wondered what it takes to build an audience, and then a business using TikTok? The fact is that the idea of what a social media influencer is today, is quite different to the early days of influencers and the path to building a business based off you, your content and your personality is available to everyone. But there is some secret sauce and that's what we're going to learn more about in today's episode. Known as ‘That British Girl', Jordana Grace is a Comedy Content Strategist. She's a writer, speaker, comedian and amateur croissant connoisseur. She continually pursues her love of making people laugh, spending her days highly caffeinated creating comedic masterpieces for various brands and charities through her own company. She is also incredibly humble. On TikTok, her series ‘Things they should tell you before coming to Australia' has become an international hit with tourists and Aussies alike. And even created a course on ‘How to move to Australia', to help people around the world move to paradise. The Australian public has embraced her dry British humour with open arms, even though she keeps questioning their ways.  As that British girl in Australia, she's living her best life. Whether that's looking for a husband without a mullet (dramatically decreasing the list of potential Aussie suitors) or searching for that perfect croissant – it's safe to say she's made a home down under.

In 2021, TikTok overtook google.com as the most trafficked site on the internet. And unless you've been firmly stuck with your head in the sand over the last 12 months particularly, I'm sure you recognise that TikTok simply can't be ignored in a video strategy today. But is it really still the wild wild west of social media platforms? How can “real” businesses use TikTok to drive genuine business results. How is TikTok paid advertising something that we should be paying attention to? I know you've got questions about TikTok,I know I do! So in this episode, I've invited an expert TikTok marketer to share more. He even co-wrote the book about it. In this episode we cover: A short intro to Dennis and what he does. When TikTok first came on his radar. His early impressions of the platform. Where he feels TikTok is at right now as a business/marketing tool. You co-authored a book “Tiktok Advertising: How to Access 1 billion people in 10 minutes”  - bold claim… is it really 10minutes? TikTok organic or TikTok advertising - where should businesses start? How is the mindset or approach for businesses different on TikTok vs legacy social platform? Algorithms? Trends? Ad types and strategy?  Links mentioned in the show: https://amzn.to/3y8ZRkZ (The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!)   If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

You know how powerful story is in marketing. You've heard it before I'm sure, that storytelling allows for deeper levels of communication and connection than any other form of marketing. But for many brands and businesses I believe there is still a real struggle in working out how to find, and communicate their brand's story in a way that actually connects with their ideal audience and leads to tangible business results. So in today's episode I've invited brand storyteller, and creative agency owner Shannon W Williams to the show to talk about just that. Shannon W. Williams is the Principal and Lead Creative at 10 SPEED Studios - a boutique creative and brand development firm based in Columbus, OH, USA - serving the solopreneur and small business. Shannon is also a Storybrand Certified Guide and importantly a true practitioner of story and branding as it applies to business. In this episode we cover: A short intro to Shannon and what he does. What's wrong with how most businesses position their brand. The difference between forgettable brands and outstanding brands How can brands use story over and above simply telling their story. Where do many businesses struggle when it comes to applying narrative frameworks into their messaging and marketing? How does this relate to content? What can agency's learn from this to better serve their clients through the content we produce? A case study of a brand refreshed with a better, clearer story. Links mentioned in the show: https://www.10speedstudios.com/ (10speedstudios.com)   If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

You know what? You're an entrepreneur and what that means is, you see opportunities. But let me ask you, are you seizing those opportunities and building the business that you want? The fact is that this year, right now the opportunity for building a digital product business, or an online course is ripe and ready for you, and in this episode I'm bringing back a highly sought after episode from last year with my business coach and mentor James Wedmore to learn more. → Join the free training https://www.engagevideomarketing.com/rise (The Rise of the Digital CEO) starting this Thursday 2nd June James Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James' abundant course library. Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Inner Circle. When James isn't working, he can be found hiking, flipping homes for Airbnb, or off-roading through the rocky terrain of Sedona. His motto is simple: Work hard, play harder! In this episode we cover: A short intro to James Wedmore and what he does. What's happened over the last 12 months and what's got him fired up in life and business right now? The opportunity right now in 2021 for those with expertise in taking their business online. What is holding people back from making the move? The ingredients for a successful digital business? The things that he sees in 7-figure digital CEO's doing differently than struggling entrepreneurs. What is the 3 part live training coming up, who is it for and what can people expect from it. Links mentioned in the show: http://engagevideomarketing.com/episode149 (Episode 149 - Building a Business By Design with James Wedmore) http://engagevideomarketing.com/rise (The Rise of the Digital CEO)    If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

In this episode, I am going to share with you the audio from a full video strategy one on one introductory training that I released over in my YouTube channel this week. As I run you through really some clarity on what is the opportunity for you as a video producer as you transition to becoming a confident video strategist in 2022. What does it look like to start to reposition yourself as a video strategist for your video production clients? It's a journey that I know you're going to enjoy once you embark on that journey and the next step for you is to stick around for the rest of this training  in this podcast episode.  In this episode we cover: Why just being GOOD AT YOUR CRAFT is no longer enough The difference between Video PRODUCER and Video STRATEGIST A brief background about myself, Ben I Was Failing My Clients... 3 Things I Now Know about Video for Business Your Role As a VIDEO STRATEGIST The 7 Elements for Effective Video Strategy Do you want to learn how to go from just another video producer to a confident video strategist, to get better results for your clients and grow your video business? Well, the 100% free Video Strategy for Video Pros Live Training Series is starting next week.  Register now at https://engagevideomarketing.com/freetraining (https://engagevideomarketing.com/freetraining)  If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

Have you ever found yourself sucked in by Watchbait on facebook? Wait, what?  What is watchbait anyway? It sure sounds dodgy, and if so, what is Facebook or Meta doing about it? A few weeks back Meta announced a crackdown on these tactics, and although it's about time, I'm not exactly sure that they are going to be able to get on top of it. And in this episode I'll explain why.

About 2018/19 I first started paying a little bit of attention to this thing called the Blockchain. Didn't make a lot of sense to me, but I'm usually keen to understand new technology so I jumped in and tried to make what sense of it I could. I even bought a little bit of bitcoin back when it was around 3-4000. Today, it's over 50K. That was it though, and I didn't really do much more, until mid-last year I first started hearing about this thing called Web3, and non fungible tokens, people like Gary Vee speaking launching NFTs and I realised maybe this is something to pay more attention to. And over the course of this year so far I've begun (only just) to realise the big shift that decentralisation and blockchain technology is going to have on, well, everything. Including video production and marketing, so that's where I want to go with you today. I'm seriously fired up for this conversation you're about the hear. As I think, regardless of how deep you are right now in this space, this conversation is going to open up some new ways of thinking for you and begin to paint a picture of what is about to come. You do not want to skip this episode. In this episode we cover: A short intro to Mitch Jackson and what he does What is Web3.0 How has this shift in technology changed the way he's doing business. What and where is the Metaverse. How he thinks Web3, Blockchain and the metaverse change the way video and content marketing, and operating a creative business is currently thought about. How listeners who are keen to be ahead of the adoption curve should take action today. The effect on traditional advertising. How video producers could get paid. Links mentioned in the show: Mitch's socials and newsletters - https://linktr.ee/mitchjackson (https://linktr.ee/mitchjackson) https://linktr.ee/maneuVR (ManeuVR) If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

We all want the videos we produce to actually get results for our clients right? Well I know, and I think you do too, that one of the most frustrating things as a video producer is when we hand over a video we're super proud of, the client is happy but then…nothing. We have no idea how it went, or what results it led to for the business? In this episode let's talk about measuring video success, even when you can't see the data. If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

Yesterday, in a 1:1 coaching session with a member of my Strategy Board mastermind group a fairly common question was raised, and its one I've heard again and again from fellow video producers and in fact any business that we are helping… and that question is… how can I get clear on my niche, And THEN … how can I communicate it to my target audience with the right messaging. Well, keep listening my friend. Because in this episode I'm going to share two super high value resources that you need to answer this question for yourself. Join James Wedmore's Nail Your Niche special training here https://www.engagevideomarketing.com/niche Or download the worksheet for the 1-4-1 Method here https://www.engagevideomarketing.com/141method-worksheet

In today's episode of the Engage Video Marketing Podcast, I am answering your question about starting a YouTube channel as a video production company. Let's dive in. In this episode we cover: Should I start a YouTube Channel as a video producer or video strategist? What content should I post to the channel? Links mentioned in the show: http://engagevideomarketing.com/podcast/youtube-programming-strategy-with-ben-amos/ (Episode 165 - YouTube Programming Strategy) If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

When you're just starting out as a video strategist, often one of the hardest things to do can be shifting the conversation with your clients, getting them to view you differently from maybe the video producer that you've been in the past.  In this episode of the podcast, I'm going to share with you 3 quick and easy ways to monetize yourself as a video strategist right from the start.  In this episode we cover: Offering add-ons and upsells Video training and consulting Leading with value in sales conversion Links mentioned in the show: engagevideomarketing.com/chat If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

Here's the thing, people make connections with people - not text. And for any business that is built around a team, community, or serving an audience making those connections easier, and more human is critical. So, the question is then, why is so much of our digital communication done through text? As humans we're simply more ourselves, face to face, so why can't that be the norm online? Tim is an absolute legend in the world of YouTube strategy helping his clients organically earn over 15 billion views and 61 million subscribers. He has been featured by Fox, Forbes, BBC and even YouTube.  Josh Little is a teacher turned serial tech entrepreneur with quite a track record–two exits in the first five years, four successful tech companies, and now hundreds of millions of users.  He's currently on a mission to bring more connection and community in the world with his latest product, Volley–a video messaging app. In this episode we cover: The downside Tim sees in communicating via email, slack, and zoom.  What changed when he first discovered Volley, and asynchronous video messaging. What problem is Volley setting out to fix? A description of the platform, and how people are using it. The challenges that come up when teams or communities adopt video in this way. Why is this way of communicating better. How Tim sees Volley making a difference in his business moving forward. Is now a ‘perfect storm' kind of situation that makes Volley a no-brainer? (pandemic, shift to remote teams, acceptance of video comms, desire for human connection) For business owners (not creators or coaches), what opportunity is there for Volley? What's the roadmap? What's coming down the line for Volley and why should listeners jump in now? Where people can get started with Volley to get more comfortable. Links mentioned in the show: http://engagevideomarketing.com/episode99 (Episode 99) https://www.volleyapp.com/ (VolleyApp.com) https://timschmoyer.com/ (TimSchmoyer.com) https://www.linkedin.com/in/littlejosh (Josh on LinkedIn) https://www.linkedin.com/in/timschmoyer/ (Tim on LinkedIn) If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

When it comes to growing a video marketing business or any business for that matter, there really are only 5 key numbers that you need to be focused on. In this episode of the Engage Video Marketing podcast, I am going to break down each one of the five. In this episode we cover: 5 ways to grow your business No. of Leads No. of Customers No. of Transactions Average $ Sale Profit Margin Links mentioned in the show: https://www.engagevideomarketing.com/board (Strategy Board Mastermind) If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

In this episode we're going to be exploring what it really takes to scale a creative business, and importantly what is holding many of us back. And let me tell you, there was so much shared in today's interview that I resonated with so deepling in my own business journey, so I reckon there will be a thing or 7 that you'll resonate with too. Den Lennie is a coach who helps video business owners reach 6 and 7 figures in their business. This allows them to create the life they want on their terms only working with great clients who collaborate and pay them what they are worth.  In this episode we cover: A short intro to Den Lennie and what he does The biggest thing holding back creative business owners from having the business they want The unique struggles across creatives and why. As a coach, what are the first things that he looks at or needs to understand in a business to identify potential areas for growth. How he sees the concept of “Next level, next devil” playing out when businesses begin to scale. The endgame for creative businesses and exit opportunities Links mentioned in the show: http://engagevideomarketing.com/podcast/how-systems-supercharge-your-business-with-den-lennie/ (Episode 105 - How Systems Supercharge Your Business with Den Lennie) https://denlennie.com/ (DenLennie.com) https://www.youtube.com/watch?v=1XU1f2QQOG8 (How to Make Your Vision Board Become Reality!) If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

Creating a video marketing plan for business shouldn't be complicated, but it should be necessary. In this episode of the Engage Video Marketing Podcast, I'm going to share with you a simple way to create a video strategy or video marketing plan for a business in 7 minutes.  In this episode we cover: The 7 Minute Video Marketing Plan: Audience - Who are you trying to reach? Goals - What are you trying to achieve? Content - What do they need from you to take the desired action? Distribution - How and where will you reach them with your videos? Optimization - What steps will you take to maximise the success of your videos when published? Metrics - What are your measures of success for this plan? Production - Based on the above, what videos will you make and how? If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

If you listened to last week's episode, you would have heard me talking about B2B video marketing trends for 2022 and particularly how this can potentially add to what we can offer our clients as video producers and video strategists to grow our businesses and grow our clients businesses this year. So in this episode, I thought, what better way to follow on from a B2B video marketing episode than to talk about what I'm seeing in B2C video marketing. In this episode we cover: Short form videos Shoppable videos Leveraging Micro Influencers Authenticity and Transparency - increasing focus on social responsibility and human connection Long Form Video https://engagevideomarketing.com/group (Join our conversation at Online Video Strategy Community on Facebook.)If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

Are you looking for ways to better leverage video in your B2B marketing and sales in 2022? Well, I've recently come across an infographic from Vidyard and it's called The Roadmap to Using Video in Your ABM Strategy or Account Based Marketing Strategy and it got me firing on all cylinders so I want to jump on and record this episode live on YouTube and it's also episode 233 on the Engage Video Marketing Podcast to share more about the information in this infographic and what it means particularly for video producers and video strategists. So, let's get into it. In this episode we cover: A detailed explanation of each section of the infographic: Video for Cold Outreach Video Email Nurtures Retargeting Accounts with Videos Scalable Types of Videos Account-Level Personalized Video Customized Playlists Gifting and Direct Mail Videos Follow-up Demo Videos Marketing Produced Videos Links mentioned in the show: https://www.vidyard.com/blog/abm-strategy-roadmap (The Roadmap to Using Video In Your ABM Strategy [Infographic]) https://engagevideomarketing.com/group (Join our conversation at Online Video Strategy Community on Facebook.) If you found this episode of value I'd love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

Kris Ward is the leading authority in leveraging your time and scaling your business.  Kris is the founder of the Win The Hour, Win the Day philosophy.   After the loss of her husband, Kris returned full-time to her work as a marketing strategist.  She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.    Kris helps entrepreneurs create:  their W.I.N Team (what is next) so they can get to “what is next” Implement the 60/40 WIN Formula so they can be in execution mode 60% of the time.  (Execution equals revenue!) Kris has shared the stage with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC's Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co Author and Joe Theismann - NFL All star and commentator to name a few.  Kris has also featured on award winning podcasts, radio and TV shows. You can hear Kris on her own podcast - Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now! Support this podcast

Mastering YouTube is both an art and a science. My guest today has spent the last 15 years deep in the platform and is now directly responsible for over 62 billion video views across his many channels. From this ‘in the trenches' experience he believes that there is a formula for success on YouTube, so much so, he even wrote a book on it. Derral Eves is a YouTube & Audience Development Strategist, Professional Speaker, & Consultant. He is the executive producer of the Hit TV show The Chosen.  He is also the founder of VidSummit. Support this podcast

How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you're handpicking a few bits of data that you can make sense of, and simply letting the rest pass you by? The fact is that understanding the data, and setting things up to effectively measure and interpret that data can be your video marketing secret weapon. So this is an episode you won't want to miss. Support this podcast

In this episode we're going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically fit the same mold? My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch.  Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Umault's goal is to make sure an amazing product or service stands out in a sea of mediocre content. Guy believes that in video marketing, the idea is everything and his fleet of creatives and producers excels at shepherding an idea through the entire process, from concepting to scripting through to delivery of the final videos. When he isn't helping his clients tell a story that resonates and delights while hitting all of their key messages and business prompts, Guy enjoys spending time at his home in Chicago with his two young children and kicking himself for being a Cincinnati Bengals fan. Support this podcast

Have you switched your profile to LinkedIn Creator mode? What is even a Creator mode anyway and why should you consider switching LinkedIn to Creator mode? All that and more in today's episode. In this episode we cover: What LinkedIn Creator mode is. What it means for your profile. How you can benefit from it and grow your network. A quick run through on what you can expect when you switch on the LinkedIn Creator mode. https://engagevideomarketing.com/group (Join our conversation at Online Video Strategy Community on Facebook.) Support this podcast

As a video producer, should we be working to grow our own YouTube channel? And if so, what should we be publishing in order to actually grow our business? That's the conversation we're having today with the owner of a successful video production company who has also built her own channel to over 110K subscribers, and as a result, business is booming. When Jenn Jager started Plum Productions Video, she had a vision: a woman owned business where projects began with a collaborative spirit between creatives and clients.   In the past decade, Plum Productions has grown into one of South Florida's busiest production houses, with clients ranging from SAKS 5TH Avenue, Newell Brands (makers of Oster, Mr. Coffee, Sunbeam and others), and the University of Michigan. In 2018, Jenn started her own YouTube channel where she gives tips on video marketing strategies. Her audience has swelled to 100,000 subscribers from every corner of the world.  In March of 2021, she launched a new channel, “Jenn Jager Pro Tutorials” which is solely focused on helping editors sharpen their Final Cut Pro and Apple Motion skills. Support this podcast