Lead Generation For Financial Services

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How to generate leads and market your financial services business. Alex Curtis from The Lead Engine interviews industry experts and marketing professionals to discuss how you can get more leads that create more business.

Alex Curtis


    • May 12, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 32m AVG DURATION
    • 365 EPISODES


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    Latest episodes from Lead Generation For Financial Services

    How Google reviews generate leads

    Play Episode Listen Later May 12, 2025 17:45


    Prof. Robert Cialdini author of "Influence" says: " People follow the lead of many others." Richard Shotton who references Cialdini's work in his book "The Choice Factory" says: "People are deeply influenced by others." Social proof is a highly effective strategy for businesses. It can even help convince people to do something that they probably don't want to. Like paying their taxes on time. Getting regular 5-star Google reviews lets people know your business is popular. In the words of Cialdini "it reduces their uncertainty and gets them off the sidelines". If you want to generate consistent high quality leads then you'll want to start building social proof.

    4 Brokers & 10 Experts Share Video Marketing Tips To Get Mortgage Leads

    Play Episode Listen Later Mar 24, 2025 46:44


    Why do video marketing, what can you expect and how to be consistent with it? Mortgage Brokers Dan Howell, Thomas Honour, Alex Kerr and Anthony McQuilliam give us their top tips for video marketing success. You'll also hear from Chris Targett, Ash Borland, Louise Brogan, Luke Sherran, Valerie Morris, Joseph Bojang, Arthur Maskew, Tom Martin and Sarah Robinson with their best advice too.

    Buying Mortgage Leads - What Is It Actually Like? 9 Experienced Brokers Share Their Stories

    Play Episode Listen Later Mar 10, 2025 26:28


    Imagine having access to the unfiltered truth about buying mortgage leads straight from the mouths of experienced brokers. In this episode, we dive into the real-life stories of nine mortgage brokers who have navigated the ups and downs of lead purchasing. From the highs of securing new clients to the lows of dealing with subpar leads, these brokers share it all.

    When Is The Best Time To Advertise For Mortgage Leads?

    Play Episode Listen Later Feb 24, 2025 37:35


    The Best Time to Advertise for Mortgage LeadsIn this insightful podcast episode, we explore the critical aspect of timing in mortgage lead advertising. We delve into various factors that influence the effectiveness of lead generation and conversion in the mortgage industry.Key Insights on Lead Response TimeThe episode starts by highlighting the crucial importance of quick response times in lead conversion:Responding within the first 5 minutes significantly increases your chances of qualifying a lead.Delays in response time can dramatically reduce conversion rates.Being the first to respond gives a substantial competitive advantage.Advertising Schedule StrategiesWe discuss the pros and cons of different advertising schedules, challenging some conventional wisdom about when to run ads.Broker Preferences vs. RealityThe episode reveals interesting findings from a LinkedIn poll about mortgage brokers' preferences for receiving leads, and how these might not always align with optimal lead generation times.Conversion Rates: Bought vs. Brand-Generated LeadsWe explore the differences in conversion rates between purchased leads and those generated by a brand's own efforts.Exclusive Case StudiesThe highlight of this episode is the presentation of three detailed case studies from real mortgage brokers. These studies provide valuable, data-driven insights into:The most effective days and times for generating high-quality leadsSurprising findings about weekend lead generationThe impact of advertising schedules on lead quality and conversion ratesListeners will gain practical, actionable insights from these case studies that could significantly improve their lead generation strategies.This episode is a must-listen for mortgage professionals looking to optimise their advertising efforts and maximise their lead generation success.

    How to make your business twice as memorable (But you won't do it)

    Play Episode Listen Later Jan 13, 2025 20:58


    In today's episode, we're diving into a quirky, yet powerful secret to brand success: rhyming. We've all heard those catchy jingles and slogans—"Beanz Meanz Heinz" or "Once you pop, you can't stop!"—but why do they stick with us? Is there more magic to a rhyme than we realise? Richard Shotton and Alex Thompson dug into this very question, and the science is clear: rhymes are twice as memorable as non-rhyming statements. So, whether you're building a brand or just trying to stand out in a crowded marketplace, could a little rhyme be the key to staying top of mind? Today, we'll explore this research and even test it out on friends, colleagues, and—spoiler alert—my team, to see how the power of rhyme really stacks up. So, settle in and let's rhyme our way to better branding!

    More Attention, More Mortgage Leads?

    Play Episode Listen Later Dec 16, 2024 29:06


    Research by Luca Cian, Aradhna Krishna, and Ryan S. Elder—published a behavioural science experiment: ‘A Sign of Things to Come' which shows that dynamic imagery, or visuals that suggest motion, can actually influence our behaviour.One of the most interesting tests involved a warning sign for falling rocks. In one version, the rocks had already landed at the bottom of the cliff. In the other, the rocks were depicted mid-fall, as if gravity had just pulled them from the cliffside.The results were fascinating. Drivers slowed down and paid more attention to the sign with the rocks in mid-air. The implied movement triggered a response—our brains couldn't help but notice it. This effect isn't about consciously choosing to look; it's subconscious. Movement, even implied movement, has a way of pulling our focus.This got my team and me thinking: if this works on road signs, could it work in marketing? Could images that suggest movement—like kids running through a room, a car driving past a house, or a football with a shadow suggesting it's just been kicked—grab people's attention in the same way? And, more importantly, would this attention translate into action? Could it actually generate more leads?So, we set up a series of experiments to find out. For Facebook ads, we used two types of images: one set featured static visuals, like an empty lounge or a stationary object. The other set used visuals with implied movement, such as kids running through the lounge. We wanted to see which images would make people stop scrolling and click.But we didn't stop there. We extended the test to Google Ads and landing pages. Some pages featured static images, while others used animations or visuals suggesting movement. Half the visitors saw one version; half saw the other. The question was simple: does adding motion—or the impression of motion—get more people to leave their details and inquire about a mortgage?We even asked a few people to compare pairs of images and tell us which one grabbed their attention first. From an empty lounge to kids running, from a plain football to one with a shadow, we wanted to understand what drew their eyes.

    The Lead Ladies - Room 101 Team Christmas Special

    Play Episode Listen Later Dec 9, 2024 46:35


    Join The Lead Ladies and some of The Lead Engine team in this entertaining episode as they vent about their holiday annoyances!Featuring input from the Queens of Christmas on what to banish to Room 101, and a surprising twist from our resident Grinch, it's a festive mix of humour and holiday spirit. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Jamie Thompson Mortgages Returns!

    Play Episode Listen Later Dec 2, 2024 53:20


    In this week's podcast, Alex chats with mortgage broker Jamie Thompson about his triumphant journey as a first-time buyer specialist, highlighting how he effectively utilises search engine optimisation (SEO) to attract leads and enhance his business. Jamie shares practical tips and strategies for other brokers aiming to create impactful content that boosts both traffic and the quality of leads, making this episode a valuable resource for those in the mortgage industry looking to elevate their online presence.Follow Jamie on LinkedIn.Visit Jamie Thompson Mortgages.listen back to Jamie Thompson - Business Superhero Series - Episode 171.

    Talking Ads - Episode 14

    Play Episode Listen Later Nov 25, 2024 22:57


    In this month's edition, Alex, Hannah, Stephanie and Tessa from the Talking Ads team delve into the intriguing world of marketing, showcasing standout advertisements that pique their interest. They explore a diverse range of products, from cozy electric blankets and effective deodorants to cutting-edge technology and strategies for boosting YouTube engagement. By analysing the clever messaging and branding techniques used, the team highlights what makes these ads resonate with consumers, offering insights into effective marketing strategies.We recommend you view all the adverts before or during listening to this episode to engage in the discussion.Immerse yourselves here.If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Blue Fish Mortgage Solutions - Ross McMillan Returns!

    Play Episode Listen Later Nov 18, 2024 37:07


     Alex and Ross reunite to discuss the significant strides made by Blue Fish Mortgage Solutions, particularly in content creation through SEO, which has led to an increase in leads by targeting niche markets. They emphasise how this strategy has not only enhanced visibility but also positioned the company as a thought leader in the mortgage industry. Additionally, they highlight the crucial role of a robust social media presence in complementing the website, driving traffic, and further engaging potential customers, thus reinforcing the overall marketing strategy.Follow Ross on LinkedIn.Listen back to episode 260. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Grow Partnership - Paul Flavin

    Play Episode Listen Later Nov 11, 2024 49:11


    In this engaging conversation, Alex talks with award-winning business owner and mentor Paul Flavin, who shares insights from his journey transitioning from running multiple mortgage businesses to becoming a business coach. They discuss how Grow Partnership offers valuable strategic guidance and support tailored for small mortgage businesses, including startups, helping them navigate challenges and achieve sustainable growth through targeted coaching services.Follow Paul on LinkedIn.Visit Grow Partnership here.Follow Grow Partnership on YouTube.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    The Lead Ladies - Room 101 With Paul Huby

    Play Episode Listen Later Nov 4, 2024 50:23


    In this episode of Room 101, The Lead Ladies sit down with Paul Huby, a Mortgage and Protection Adviser whose passions extend beyond finance to include Hyrox competitions and hiking adventures.Paul delves into his biggest pet peeves, touching on issues like the chaos of supermarkets, the commercialisation of Christmas markets, the annoyance of product surveys, and the disruptive use of phones at concerts and festivals, offering a candid look at the societal habits that frustrate him.Follow Paul on socials: @LinkedIn@Instagram@FacebookBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Episode 13: 'Talking Ads' With Special Guest, Louise Brogan!

    Play Episode Listen Later Oct 28, 2024 50:19


    In the latest episode of Talking Ads, the team welcomes LinkedIn expert Louise Brogan, who discusses three innovative messaging-style ads from the platform, offering fresh insights while sharing valuable LinkedIn strategies. Alongside her advertising analysis, Louise updates listeners on her YouTube journey and its new goals, all infused with plenty of humour to keep the conversation lively and engaging!Follow Louise on LinkedIn.Subscribe and follow Louise on YouTube. We recommend you view all the adverts before or during listening to this episode to engage in the discussion.Immerse yourselves here.If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    LV= General Insurance - Sam Mears

    Play Episode Listen Later Oct 21, 2024 31:39


    In this discussion, Alex Curtis is joined by Sam Mears, Regional Account Manager at LV= General Insurance to elaborate on the company's innovative service approach tailored for GI intermediaries, highlighting initiatives like awareness-raising round table events and user-friendly smartphone technology designed to streamline the client experience and enhance adviser efficiency.Visit LV= General Insurance Intermediaries here.Find out more about the comparison tool here.Follow Sam on LinkedIn.Contact Sam via Tel:  07385533169 or email him sam.mears@lv.co.uk  Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Google Ads Keyword Types - Alex Curtis

    Play Episode Listen Later Oct 14, 2024 12:59


    Following  the solo episodes on Google Campaign Types and Google Bidding Types, Alex Curtis is back to talk more about Google Ads but this time to focus specifically on Keyword Types. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    The Lead Ladies - Room 101 With Justin Moy

    Play Episode Listen Later Oct 7, 2024 43:38


    This time The Lead Ladies are joined by the managing director of Essex-based brokerage, EHF Mortgages to share his personal pet peeves and a few light-hearted, industry related ones!Follow Justin on  LinkedIn.Visit EHF Mortgages here.Visit Newspage here.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Episode 12: 'Talking Ads' with Alex, Steph and Tessa

    Play Episode Listen Later Sep 30, 2024 23:24


    Alex, Steph and Tessa share the adverts that have caught there eye this time, including Hannah's advert in her absence that has them fooled!Cats and dogs, roofing and makeup take the lead for this episode...We recommend you view all the adverts before or during listening to this episode to engage in the discussion.Immerse yourselves here.If you would like to send in an advert that has caught your eye, please Whatsapp us on +44 7874 469647 and tell us why this made you stop and look, and we will include this on the next episode of Talking Ads. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Google Ads Bidding Types - Alex Curtis

    Play Episode Listen Later Sep 23, 2024 18:25


    Alex continues to breakdown the Google Ads jargon this time with focus on the different bidding types. He shares what Google says about them, how they work and his experience using them.On this episode, Alex covers the following:1. Manual CPC Bidding2. Maximise Clicks Bidding3. Smart Bidding4. Target CPA BiddingBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Google Ads Campaigns (Part 2) - Demand Gen, Call & Search

    Play Episode Listen Later Sep 16, 2024 15:06


    Part two of a two-part episode, Alex Curtis is back to focus on the last three different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them.Part 2 breakdown:1. Demand Gen Campaigns2. Call Campaigns3. Search CampaignsBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Google Ads Campaigns (Part 1) - Performance Max, Display & Video Ads

    Play Episode Listen Later Sep 9, 2024 22:25


    The first of a two-part episode, Alex Curtis is back on the Advisers Assemble podcast to focus on three out of six different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them.Part 1 breakdown:1. Performance Max Campaigns2. Google Display Campaigns3. Video  CampaignsBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Episode 11: 'Talking Ads' with Alex, Steph and Tessa

    Play Episode Listen Later Sep 2, 2024 22:09


    Alex, Steph and Tessa share the adverts that have caught their eye this month, bringing along a mixed bag of ideas. From text messages and QR codes to getting creative with Canva and copy writing, the team have got you covered!We recommend you view all the adverts before or during listening to this episode to engage in the discussion.Immerse yourselves here.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Mortgage Industry Mental Health Charter (MIMHC) - Jason Berry

    Play Episode Listen Later Aug 26, 2024 30:51


    Alex is joined by Jason Berry, Group Sales Director at Crystal Specialist Finance and Co Founder of Mortgage Industry Mental Health Charter (MIMHC).Follow Jason on LinkedIn.Visit or sign up to MIMHC here.Visit Crystal Specialist Finance here.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Episode 10: 'Talking Ads' with Alex, Hannah, Steph and Tessa

    Play Episode Listen Later Aug 19, 2024 24:29


    The team are back to share the adverts that have caught their eye this month, sharing what made them stop and look and how you could create similar promotions for your website or social media pages. From 'adulting' and cleaning to furniture and music lessons, they have selected a range of cleverly thought about adverts for you to store away neatly in your catalogue of inspiration.We recommend you view all the adverts before or during listening to this episode to engage in the discussion.Immerse yourselves here.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Google Ads Admin: Essential Steps for Financial Services - Alex Curtis

    Play Episode Listen Later Aug 12, 2024 16:22


    Key Topics Covered:1. Advertiser Verification:Importance of proving your identity and business legitimacy to Google.Required documents: Incorporation certificate and passport/driver's license.Common mistakes to avoid, such as mismatches between your business name and what's listed on the FCA register.Tips for ensuring your identification documents are properly uploaded.2. Financial Services Verification:Understanding the verification process for running ads related to mortgages and other financial services.Differences between Directly Authorised (DA) firms and Appointed Representatives (AR).Steps for DA firms to self-certify and ensure their domain and email addresses match FCA records.Additional steps required for ARs, including the involvement of your DA firm or network.3. Billing Setup:Setting up a billing profile and choosing your payment method (direct debit, credit/debit card, etc.).The importance of clarity when using an agency to manage your ads - ensuring you know who is responsible for ad payments.Benefits of paying Google directly to maintain transparency and control over your ad spend.Actionable Takeaways:Get your advertiser verification done early to unlock additional ad features.Ensure all business details match exactly with FCA records to avoid delays.If you're an AR, coordinate closely with your DA firm or network to complete the verification process.Consider setting up direct billing with Google to avoid confusion over ad spend.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

    Google Ads For Brokers - Setting Up For Success - Alex Curtis

    Play Episode Listen Later Aug 5, 2024 17:50


    Key Points Discussed:1. **Definition of Conversions and Key Events**:  - Historically, conversions were straightforward leads, typically tracked when someone filled out a form on a website.  - Now, Google refers to them as events or key events, emphasizing the importance of tracking user interactions before and after a lead is registered. This includes actions like scrolling, clicking buttons, or visiting specific links, which can indicate user interest in your service.2. **Value of Key Events**:  - Not every click results in a lead, but user behavior can indicate engagement.  - For instance, a user who reads all the content and spends time on the site is more engaged than one who leaves immediately.  - Assigning values to these events can help measure engagement. For example, low-value events like scrolling or clicking might be valued at £1.3. **Lead Generation Events**:  - In the context of lead generation for brokers and advisers, the primary key event is capturing the lead, which holds a higher value, approximately £50.  - This differentiation helps prioritize actions that contribute directly to generating leads.4. **Tracking Offline Events**:  - For clients who prioritize quality over quantity, it's essential to report the outcomes of leads back to Google Ads.  - A traffic light system (red, amber, green) can be used to indicate lead quality, providing valuable feedback on which clicks lead to business, which have potential, and which are dead ends.5. **Methods for Tracking Key Events**:  - There are multiple ways to track conversions, but using the Google tag is Google Ads' preferred method.  - Even if you're already using Google Analytics, integrating the GTag method ensures comprehensive data collection.  - Creating offline conversions involves using automation tools like Airtable and Make.com, particularly useful for managing multiple accounts and clients.  - For simpler setups, a Google Spreadsheet can suffice, and adding precise processing and advice fees can refine the value tracking.By understanding and implementing these strategies, you can enhance your Google Ads campaigns, better track user engagement, and ultimately improve your return on investment.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

    Remarketing - Be Aware of Spam - Alex Curtis

    Play Episode Listen Later Jul 29, 2024 9:41


    Alex is back on The Advisers Assemble Podcast, this time to talk about remarketing and how to avoid spam enquiries - including what this means and why you need to be aware of it if you are running remarketing adverts or planning too.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Episode 9: 'Talking Ads' with Alex and Tessa

    Play Episode Listen Later Jul 22, 2024 22:26


    Alex and Tessa host this month's episode of Talking Ads with an array of adverts to share from food and drink to cars and dustbins.But, you'll find no rubbish here, just lots of useful ways to spruce up your website and social media!We recommend you view all the adverts before or during listening to this episode to engage in the discussion.Immerse yourselves here.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Rebus - Lee Gathercole and Neezam Romjon

    Play Episode Listen Later Jul 15, 2024 47:35


    In a world where influencers and bloggers often tout quick fixes and shortcuts, it's refreshing to hear a different perspective.Join us as we sit down with Lee & Neezam, two successful professionals who believe in investing more time with their clients to achieve outstanding results. They share their process from the moment a lead drops in their inbox and how they have refined this approach over the years.Tune in for an insightful conversation on the value of dedication and time in creating lasting success.Visit Rebus Financial Services here.Follow Lee on LinkedIn.Follow Neezam on LinkedIn.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

    The Lead Ladies - Room 101 - Funmi Olufunwa Returns!

    Play Episode Listen Later Jul 8, 2024 34:20


    Founder of Hoops Finance, Media Finance Expert and Financial Educator, Funmi Olufunwa joins The Lead Ladies on Room 101 after nearly a year on to share  parental updates and more!Will Funmi stick to her previous pet peeves and keep them locked away or has she found a new perspective on school life?Follow Funmi on LinkedIn.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.

    The Lead Ladies - Room 101 With Rhys Schofield

    Play Episode Listen Later Jul 1, 2024 38:21


    It's only the Former Metallica of Mortgages and Slayer of Meerkats! Yes, Rhys Schofield joins The Lead Ladies on Room 101 to reveal is pet peeves and he isn't holding back! This one is hardcore...Plus, Rhys shares his passion for Warhammer and Wrestling...very rock 'n' roll!  Please note: Companies named in this podcast by Rhys Schofield represent the views held by Rhys and are strictly not representative of the views of The Lead Engine and its Owners and Employees.Follow Rhys on LinkedIn.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Episode 8: 'Talking Ads' with Alex, Hannah, Steph and Tessa

    Play Episode Listen Later Jun 24, 2024 23:08


    The team are back this month with another eclectic mix of adverts to help get the creative juices flowing. From Smoothies and Satan to babies and dogs, it's another tail-wagging episode!We recommend you view all four adverts before or during listening to this episode to engage in the discussion.Immerse yourselves here.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    OnPoint Financial - Martin Lightbowne

    Play Episode Listen Later Jun 17, 2024 40:02


    Martin Lightbowne, Managing Director and Business Protection Specialist of OnPoint Financial joins Alex on the podcast once again, this time to chat about his monthly protection masterclasses and more!Visit OnPoint Financial here.Follow Martin on LinkedIn.Sign up / find out more about the protection sales skills masterclasses here.

    Specific Content is King - Alex Curtis

    Play Episode Listen Later Jun 10, 2024 10:57


    Alex is back for another solo episode this time to highlight the importance of why specific content is king. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Episode 7: 'Talking Ads' with Alex, Hannah, Steph and Tessa

    Play Episode Listen Later Jun 3, 2024 22:55


    In this episode, Steph makes her sparkling debut on the show and takes the trophy for the winning advert! From skincare to cars, tarantulas and more, the team hopes to inspire you with more ideas for your websites and social media platforms. We recommend you view all four adverts before or during listening to this episode to engage in the discussion.Immerse yourselves here. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Buying Decisions - Alex Curtis

    Play Episode Listen Later May 27, 2024 8:57


    What are your buying habits like?How much research do you do before buying that shiny new car, fancy BBQ or booking a well-deserved holiday? And, what does all this have in common with generating leads to your website? In this episode, Alex shares the three key things you need to do to drive people looking for financial advice to your website.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Value Of A Click - Alex Curtis

    Play Episode Listen Later May 20, 2024 12:48


    Understanding the value of a clickIs it worth trying to get free clicks from Google? Alex would heavily argue yes, as some brokers pay a lot per click to get people from Google to their website. No matter how deep their pockets, how big their budget nobody spends money on ads without a return, especially brokers.In this episode, Alex looks at the value of clicks generated from Google (not from ads) for three websites:Website 1 £6,240 pounds worth of traffic in the last 28 days.Website 2 with £6,900 worth of traffic in the last 28 days.Website 3 with £27,000 worth of free traffic in the last 28 days.Alex explains how he got to those numbers, what it means and how you can understand the value of a click from Google to a website.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Two Changes That Slashed Mortgage Lead Cost by Over 50%

    Play Episode Listen Later May 13, 2024 12:33


    Alex is back with another solo episode, this time to highlight the importance of human interaction and the part this plays in  website performance. 

    Stonebridge - Lesley Sharkey

    Play Episode Listen Later May 6, 2024 24:14


    Our 'What Network Should I Join?' Series continues with Lesley Sharkey, Recruitment Director at Stonebridge - a Mortgage and Insurance Network. Visit Stonebridge here.Follow Lesley on LinkedIn.

    Episode 6: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa

    Play Episode Listen Later Apr 29, 2024 21:04


    This month's episode of Talking Ads is barking mad! From an airline for dogs to canine cuisine, it's no secret that animals win over our hearts every time. We recommend you view all four adverts before or during listening to this episode to engage in the discussion.Immerse yourselves here.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    JLM Mortgage Network - Sebastian Murphy and Rory Joseph

    Play Episode Listen Later Apr 22, 2024 44:31


    Alex is joined by this week's guests, Rory and Seb, the Founders of JLM: A "boutique" mortgage network designed for "successful and aspiring firms and sole traders."Visit JLM Mortgage Network here. Follow Rory on LinkedIn.Follow Seb on LinkedIn.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.   

    Free Marketing Tools For Brokers - Alex Curtis

    Play Episode Listen Later Apr 15, 2024 15:22


    This week, Alex shares some of the free marketing tools he uses to help with content ideas, content creation and website performance and explain how they work. The main four include:1. Descript2. Google3. Google Search Console4. Google AdsOther tools mentioned:SemrushCanvaShutterstockBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Beneficial - Mat Rees

    Play Episode Listen Later Apr 8, 2024 25:03


    In another episode of our, 'What Network Should I Join?' Series,  Mat Rees, Chief Executive Officer at Beneficial joins Alex to talk  about how they can support advisers with their unique network proposition and 'close-knit' company culture. Visit Beneficial here.Follow Mat on LinkedIn. 

    Which Network Should I Join? Series - The Right Mortgage

    Play Episode Listen Later Apr 1, 2024 17:14


    We caught up with some of the mortgage brokers at The Right Mortgage Annual National Training Event - 'Embracing Change' in Birmingham last month, to find out why they joined the network and what advice they would give to other advisers. Visit The Right Mortgage here.A big thank you to the advisers that took time out to chat with us (in order of audio appearance):Charles Breen - Montgomery FinancialJustin Moy - Essex Home FinancePaul Collinson - Brick 2 Brick  Mortgage Solutions Humaira Shahid - Alpha Financial ServicesRichard Crow - Richard Crow Mortgage & Insurance Mike Brooker - Neilson Financial Limited   Paul Littlewood - Silveridge Financial LimitedBrought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    The Lead Ladies - Room 101 With Dave Corbett

    Play Episode Listen Later Mar 25, 2024 50:05


    The Lead Ladies are joined by this months guest, Mr Dave Corbett, Head of Protection at Mortgage 1st who has really ramped up the rants on Room 101 with his categorised list of pet peeves.1. Miscellaneous2. Youth of today3. The industryWith over 50 pet peeves to narrow down, a part 2 may be pending!  

    Episode 5: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa

    Play Episode Listen Later Mar 18, 2024 22:38


    The 'Talking Ads' team are back for another round of show and tell this month including, a Miami Beach spring breakup video, a 'nod' to Carlsberg Instagram promotion, a catchy tune from a well known washing machine brand and a good old-fashioned billboard. We recommend you view all four adverts before or during listening to this episode to engage in the discussion.Immerse yourselves here: https://theleadengine.co.uk/talking-ads-march-24/Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Rosemount Financial Solutions - Ahmed Bawa

    Play Episode Listen Later Mar 11, 2024 32:56


    Our 'Which Network Should I Join?' Series continues!Alex is joined by Ahmed Bawa, Chief Executive Officer at Rosemount Financial Solutions (IFA) Ltd, who specialise in supporting mortgage advisers through their 'family-like' approach. From summer BBQ's to dinners and incentives, Ahmed explains what it's like to work with the network. Plus, we hear from some of the advisers on why they joined Rosemount and why they have stayed.  Visit Rosemount Financial Solutions here.Follow Rosemount Financial Solutions on LinkedIn.   

    SEO "NO-NOs" - Alex Curtis

    Play Episode Listen Later Mar 4, 2024 26:03


    On this week's episode, Alex shares his top ten SEO "NO-NOs" for better website performance. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Episode 4: 'Talking Ads' with Alex, Cathy, Hannah, and Tessa

    Play Episode Listen Later Feb 26, 2024 25:43


     Alex, Cathy, Hannah and Tessa are back to share their favourite advert findings for this month, which are full of nostalgia, food and cameos. We recommend you view all four adverts before, after or during listening to this episode to engage in the discussion.Immerse yourselves here: https://theleadengine.co.uk/talking-ads-february-24/ Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Jessica Bird - The Intermediary

    Play Episode Listen Later Feb 19, 2024 49:02


    This week, Alex is joined by Jessica Bird, Managing Editor at The Intermediary, a leading news website and the only monthly print and digital magazine for the UK mortgage and property finance industry. Have you got a story you would like to pitch? Email jessica.bird@theintermediary.co.uk. ...Remember to quote FROZEN TURKEY!Follow Jess on LinkedIn.Visit The Intermediary here.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Mortgage Metrics Broker Feedback

    Play Episode Listen Later Feb 12, 2024 6:12


    We hear from the mortgage brokers using Mortgage Metrics, an alert system which monitors rates.Please note, this episode follows on from episode 312 featuring Lee Flavin, the Co-Founder of Mortgage Metrics. Mortgage Brokers in order of audio appearance:Justin Moy at EHF Mortgages.Matthew Jackson at Mint FS.Rohit Kohli at The Mortgage Stop. Riz Malik at  R3 Mortgages.David Baker at Lift Mortgages.Paul Blake at Sound Mortgages.Visit Mortgage Metrics.See more mortgage broker feedback on Mortgage Metrics here.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

    Libby Langley - Business Coach & Strategist

    Play Episode Listen Later Feb 5, 2024 51:52


    Alex catches up with Business Coach and Strategist, Libby Langley, to chat about 'life in business' and much more!Visit libbylangley.com.Follow Libby on Instagram.Follow Libby on LinkedIn.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

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