Live In The Feast

Today’s co-host is Peep Laja, founder of Wynter, CXL, and Speero. Peep is a believer in differentiation and disrupting yourself before the competition does it for you. Sometimes all it takes is stumbling upon a simple market problem without a solution. For Peep, discovering an industry gap led him to launch Wynter. Backed by a true entrepreneurial spirit, Peep became that market solution. Fortunately, his other venture was in a strong spot, so focusing all of his attention on building Wynter was possible. If you take anything from this podcast, it should be this: dual-focus is dangerous. In this episode, Peep talks about the sometimes intangible aspects of business, when to pivot, how to position yourself so clients actually want to work with you, and how to cut through the clutter and stand out from stiff competitors. “Differentiation is not a line of copy. It needs to be your actual DNA, what you stand for. And it should be owned by the founder or CEO of the company.” ~ @peeplajaMain Takeaways Having a dual-focus is not sustainable. Your company should be working towards one specialty. To help prioritize your day, focus on what moves the needle. If you lead a conversation with a client’s problem, they’ll immediately get defensive. Instead, approach the conversation with a story or a narrative, then address how your company will fix external problems within that narrative. Problematic messaging happens when companies act as if they’re the only ones that do website development or social media or branding. Instead, figure out what makes your business unique. For clients to choose you, you must say things other companies aren’t saying. Always pivot to where the market is changing and constantly focus on what makes your business unique to the people you serve. When you’re smaller, it’s easier and more advantageous to pivot. Links and Important Mentions Wynter CXL Speero Peep on Twitter Peep on LinkedIn Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan WordPress Adeft Google Analytics Check out a bonus episode with Peep Stay in Touch Feast Club Twitter Facebook Instagram

Today’s co-host is Chase Dimond, an expert e-commerce email marketer who’s sent more than one billion emails resulting in more than $50 million in email attributable revenue. As a hustle culture entrepreneur turned efficiency-obsessed first-time dad, Chase chats about his philosophies for success in business and life. One of his earliest success memories is standing out as an all-around soccer player throughout high school and college. Back then, his value came from his versatility. But when he started a marketing agency early in his career, Chase hit a wall. It was only when he decided to specialize in email marketing that the referrals poured in and his business finally grew.In this episode, Chase talks about how and why he successfully transitioned from jack-of-all-trades to email master, the pivots in business and life that shaped him, and the powerful mindset shift that reinforces his daily decisions.“By not choosing something and by picking everything, I did nothing. So as soon as I started telling people, ‘Hey, I’m gonna try this email marketing thing, that’s the thing I love, that’s the thing I’m good at’, they were like, ‘Oh, you do email marketing. All those emails I get in my inbox, I get it.’ It started feeling really really tangible. And when people understood what I did, that allowed them to help me. They were able to send me clients, they were able to give me advice, they were able to connect me with people in the industry.” ~  @ecomchasedimondMain Takeaways When people understand exactly what you do, they can refer you to leads and ultimately help your business grow.  The transition from doing everything to having a specialty means sometimes you have to say no. And you have to hope that people who only know you as one thing will give you a chance to pivot. Listening more than you talk can give you an advantage in business and life.  Strive to add value to those around you, rather than add negativity or constantly fighting against those with different opinions.  Links and Important Mentions Chase’s website Chase’s newsletter Chase on Twitter Crohn’s & Colitis Foundation Check out a bonus episode with Chase Stay in Touch Feast Club Twitter Facebook Instagram

Today’s co-host is Matt Medeiros, host of the Matt Report podcast and the Director of Podcast Success at Castos. To mark episode 100 of Life in the Feast, Matt will be taking the reins and interviewing Jason about his 10-year “overnight” success story.Back in 2012, Jason was forced to choose between paying rent and his cable bill. His bed or his business. And even deeper, his passion or his family. At that moment, Jason made the tough decision to end his freelancing career and return to a job for the sake of his then-fiancé. However, when he broached the subject with her, she reminded him that freelancing was his dream. She encouraged him to keep on trucking a little longer.So that’s exactly what he did. Rather than throw in the towel, Jason re-examined his business, raised his prices, and doubled down on a new niche. He kept grinding and ended up on the other side.Almost a decade later, Matt talks with Jason about his journey to freelance success, navigating tough life and business decisions, what he’s learned about networking and adding value, and why shutting up served him in unexpected ways.“Everything that I try to do from the business perspective is to serve the customers, but also see where a trend is headed and try to cater to that in some sort of fashion.” ~ @rezzzMain Takeaways Staying a generalist won’t lead you to success. While it’s tempting to say yes to everyone, especially as your business is still launching, focus on figuring out what your niche is and then double down on it.  If you’re struggling to find your niche, go straight to your clients and see what they need help with. Look for trends and determine where your expertise aligns with a common need.  Fill in the gaps of your knowledge and expertise by outsourcing and finding wise mentors whenever possible.  The key to success with clients is learning to listen. Spend more time hearing what their needs are and observing things about their life and business. Listening always pays off.  Start adding free value in the communities you live and influence in. The more people you can help, the easier networking and growing your business will become. Links and Important Mentions Matt Report The We Are Here Podcast Castos The WP Elevation Podcast Alex McClafferty Ruby On Rails WooCommerce WordPress Curtis McHale on Saying No Drip ConvertKit NurtureKit Rezzz.com WP Mentor Site Stay in Touch Feast Club Twitter Facebook Instagram

Today’s co-host is Adrienne Barnes, a content strategist and audience researcher specializing in the B2B SaaS industry. Most clients Adrienne works with are terrified of bothering their customers. They hate to be calling and asking and bugging, but the reality is, people want to share their experience with a product. In fact, as we speak, Adrienne’s calendar is fully-booked with customer calls. As Adrienne puts it, thinking your customers don’t want to chat is a self-limiting belief – don’t succumb to it! In this episode, we bust other audience research myths, unpack how to own our audience by asking the right questions to the right people, and outline the number one question Adrienne asks to uncover golden nuggets and crack a marketing research conundrum. “A lot of it, if we’re just gonna get real, boils down to shame or embarrassment. People feel like their product didn’t meet the mark, their tool was wrong or bad or whatever the case may be. But that’s not the case at all. The case is, somehow, somewhere along the line, we attracted a poor fit. And I need to know why. What did we do, what was the message we were sending out, the signal we were sending out, that told these people that this was gonna  be the tool for them?” ~ @adriennenakohlMain Takeaways Sometimes the only way to catch blind spots and stop customer complaints is to sit down and chat with someone who’s actually purchased your product. The first step is figuring out who to reach out to from your audience. Adrienne typically separates a customer base into three segments – the ideal customer, the average customer, and the unhappy customer.  Third-party researchers are more effective because they’re often better listeners. When you work at a company, you’re more inclined to offer up solutions or otherwise attempt to fix a customer complaint. Refusing to empathize shuts down a conversation almost immediately. A common research myth is that it takes endless time and money to understand an audience. In a conversation, ask customers why at least five times. This helps them dig deeper and often leads to golden nuggets about customer experience or ineffective messaging. Links and Important Mentions Adrienne’s website Adrienne on Twitter Adrienne’s newsletter Jobs To Be Done Never Split The Difference by Chris Voss Check out a bonus episode with Adrienne Stay in Touch Feast Club Twitter Facebook Instagram

Today’s co-host is Eric Siu, CEO of Clickflow and digital advertising agency Single Grain. Eric’s recent book, Leveling Up: How to Master the Game of Life, is all about stacking your “power-ups” to achieve something greater.Eric learned many life lessons from poker – how to guard your emotions when the waves get rocky, understanding where to pick your bets, and never playing beyond your means. After years of developing a good eye and a clear mind, Eric was leading marketing at a startup when, pressed with a make-or-break moment, he made the right bet and led his company straight to success. Now Eric runs two businesses and uses the power of focus and habitual growth to continue compounding his wins.In this episode, Eric talks about how maintaining simple habits can transform your business, the power of giving back, and why everyone should steal from time to time. “I talk about 15 power-ups in the book, but there’s actually a lot more than that in life. Power-ups can be habits, they could be mental models, and there’s a lot of tools. And so the goal in life, one of the things that’s going to help you grow and level-up to your highest potential, is to just go around collecting things and learning and just getting better and better. Getting that one percent better every single day. And part of that involves getting different power-ups.” ~ @ericosiuMain Takeaways You can’t be successful trying to do everything all at once. The more you can focus on reaching one destination, the more likely you are to reach it.  Stack great habits on top of one another to “win” the game of life and outperform your competitors.  Even the greats took inspiration from others. “Stealing” a great idea and making it your own will help you move the needle.  Rather than generating leads through cold calls, provide as much free value as you can for others. Find out what people want and give it to them!  Links and Important Mentions Eric on Twitter Leveling Up: How to Master the Game of Life  Single Grain Clickflow Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear Blizzard Check out a bonus episode with Eric Stay in Touch Feast Club Twitter Facebook Instagram

Today’s co-host is Tom Hirst, a longtime freelancer, WordPress developer, mentor, author, and creator. Tom breaks down his outlook on SEO and why landing pages are your best weapon for lead generation. Like most entrepreneurs, Tom realized at a young age that working for someone else would never fulfill him. Luckily he’s found success as a full-time freelancer and has a few lessons to share about his path to financial freedom. He credits his accomplishments to a focus on business rather than a blind love for coding. And he reminds us that experimentation is key to creating a website that works. In this episode, Tom talks about his process for driving new and qualified leads, how to discover killer keywords, what most people miss when building a great website, and why there’s more to success than SEO.“What you’ve got to think is, the person, the prospect, the lead, are coming in and seeing that page, they’re landing on that page, and a lot of the time, they’re not really going off that page. So if you’ve got one page with one specific focus, it doesn’t really matter what the other pages look like, per se.” ~ @tom_hirstMain Takeaways A service-specific landing page is the key to generating leads, and many freelancers miss that when caught up in SEO technicalities. SEO is only one piece of the discovery puzzle.  When you pivot, there’s no need to create an entirely new website. Just take your existing site and build out a new landing page that calls out the benefits of your new service.  There’s no exact science to discovering great keywords. Sometimes you just have to experiment with different landing pages that are optimized for different content and keywords.  Always put contact information on the same page as trust signals. This creates a frictionless experience for users. In other words, it doesn’t leave them searching for ways to find you.  You have to focus on the business behind your craft to get ahead.  Links and Important Mentions Tom on Twitter Tom’s website  Tom’s resources Tom’s mentorship program WordPress WooCommerce Gatsby Check out a bonus episode with Tom Stay in Touch Feast Club Twitter Facebook Instagram

Today’s co-host is Eman Zabi, launch strategist and conversion copywriter. Eman is the founder of copywriting agency Scribesmith and, more recently, the creator of Terrain, a new course platform that’s shaking up the way people sell and market courses. In simple terms, Eman describes copywriting as writing words that get people to do stuff. Eman has successfully built her copywriting business from the ground up, despite family obligations, growing pains, and a few bumps along the way. Working heavily with course creators, she realized her team has collectively spent $20,000 on bad courses with fabulous marketing. So she decided it was time to change the course business and create a platform of her own.Enter Terrain. Terrain vets each course and markets the course for creators at no additional cost. Whether you’re a famous name or an industry newbie, your course has the same opportunity for success.In this episode, Eman talks about the importance of market research, how to re-engage lost leads, and why building a business on word of mouth is terrifying and fantastic.“We decided that we wanted to create a physical product and we created the conversion kits, pre-sold them, and shipped them out this year. And I think having that kind of space is really important to find new things to do and stay relevant and stay top of mind. But, also, to kind of change the way people think of you. You’re not just a service provider after that, you’re somebody who’s innovating in your industry and innovating in your niche and I think that really helps you get to the point where you're booked out. It helps you get to the point where you’re able to charge rates beyond what you would've imagined when you were just starting out.” ~ @eman_zabiMain Takeaways Until you’ve interviewed your audience or done message mining, you haven’t done the proper market research. Don’t put marketing spend behind feelings and hunches about what your audience wants or needs.  When you’re launching a product or writing any sort of persuasive copy, always use the voice of your customer.  A powerful strategy for writing persuasive copy is finding your audience’s biggest pain points and positioning your service as the solution to those problems.  If you’re trying to re-engage lapsed leads, pitch a solution for one of the problems they previously expressed. Adding free value is a great way to secure clients.  Having a word of mouth business is terrifying because it means you can’t track when you will get your next client. Rather than constantly putting energy towards prospecting, innovate in your space and work on building your reputation so prospecting becomes easier.  Links and Important Mentions The Scribesmith Eman Zabi on Twitter Eman Zabi on Instagram Zapier Bubble Terrain: Join the Terrain waitlist and use code JASON 100 to get $100 off your first course Stay in Touch Feast Club Twitter Facebook Instagram

Today’s co-host is Joe Casabona, podcaster, web developer, and course creator. Joe helps creators launch their own podcasts while also hosting and producing the product development podcast How I Built It. Joe began as a web developer specializing in WordPress, but he felt it necessary to transition his audience from DIYers to those looking for full service. With encouragement from peers and mentors, Joe found his niche in the podcasting space.To grow his new audience, Joe offered free consultations. While free sessions may not be lucrative off the bat, Joe gained invaluable information about common creator struggles. He used that information to improve his educational content and market his courses in a way that spoke to creator concerns.In this episode, Joe talks about everything podcast-related, from picking a topic to getting rid of nerves, to sustaining your show long-term. “We’re still at the beginning of podcasting. So if you’re worried that, ‘oh, nobody wants to listen to me talk about this’ you're wrong. Just figure out why you want to start a podcast, what’s going to drive you, and record those first few episodes.” ~ @jcasabonaMain Takeaways Simply presenting a digestible solution to someone’s problem is enough to build an audience, especially if you’ve done your market research and can anticipate your audience's main questions and concerns.  When it comes to podcasting, practice makes perfect. You don’t need perfect sound and perfect video to succeed.  When choosing a topic, think about why you want to start a podcast. Is it to help people? To establish yourself in a field? To explore a topic? Figuring out your why will help you stay the course. You can always repurpose the content you have on other mediums if you’re running low on episode ideas. Keep a notebook and write down ideas whenever they come to mind.  Oftentimes the most popular episodes aren’t the episodes with big-name guests. Your audience will respond more to people who feel relatable to them. Links and Important Mentions Contact Joe How I Built It Joe on Twitter Podcast Liftoff Pat Flynn Start With Why PodMatch Podcast Bookers WP Builds Podcast Tot Notion Drafts Peter Hollens Tim Campos WordPress Lume Cube Stay in Touch Feast Club Twitter Facebook Instagram

Today’s co-host is Rob Roseman, podcaster and author specializing in all things fatherhood. Rob explores what it means to be a great dad in an era where social media and hustle culture can seep into our home life and impact the family dynamic. Plenty of podcasts interview CEOs about work ethic, inspiration, creativity, and the secret sauce for success. But how many of those CEOs are fathers struggling with balance and dad-guilt behind the scenes? Most, if not all. After interviewing plenty of powerful men himself, Rob realized that, at the end of our lives, we think more about our families than we do profit margins and going public. So why aren’t we talking about the struggles of parenting and what success means as a dad?  From feeling less guilty about screen time to scheduling time for ourselves, Rob Roseman walks through a few principles for parenting in a tech-centric and comparison-obsessed culture.“There’s always more stuff you can do. But you need to write it in your calendar that at this time I’m going for a walk, maybe without my phone, because our brains do need a break. And the payoff is going to be a lot more than you just writing that extra email or doing that little bit extra.” ~ Rob RosemanMain Takeaways Self-care as dads is something that’s rarely talked about and can be a struggle. Schedule designated time for yourself throughout the week. Because taking responsibility for your own life and your own sanity will make you a better parent.  Find ways to limit your phone and your social media scrolling. But also remember that you’re not a bad parent if your kids are a bit preoccupied with an iPad. There are worse things for them than screen time.  Model strong behavior for your kids rather than telling them what to do. Watching you take responsibility for your life will encourage kids to do the same. And if you’re telling them to put their phones away or eat their vegetables, but you’re not modeling that behavior, they’ll never listen.  Carve out one-on-one time with each kid, especially if you’ve got multiple. Be intentional with your time with them.  You never know if you’re making the best decision for your kids. Dealing with other people’s pressure is hard, but it’s important to give yourself grace. It’s a tough time to be a parent and we’re all doing the best we can.  Links and Important Mentions Spar Dad The Best I Can: Nuggets of Wisdom From Entrepreneurs, CEOs, and 52 Other Dads That Will Help You Thrive At Dad Life (Without Losing Your Mind) Dad The Best I Can Rob on Instagram Kickstart Reading Tim Ferriss The Joe Rogan Experience Jesse Itzler Build Your Life Resume Drift David Cancel Gary Vaynerchuk Nir Eyal Dr. John Duffy Stay in Touch Feast Club Twitter Facebook Instagram

Today’s co-host is Samar Owais, email conversion strategist and copywriter for SaaS and e-commerce brands. Alongside helping brands increase conversations and boost sales through email marketing, Samar developed a course, eCommerce Email Boostcamp, for aspiring email professionals. When her husband’s office relocated and they made the hard decision to move, Samar suddenly had time to take her freelance business full-time. She dove into online copywriting courses and quickly discovered her passion for email marketing. Samar attributes her success to an innate curiosity and her vast professional network. A lover of learning, she’s an avid course-taker and leans on her freelance community for new leads and writing wisdom. She also took early advice and became her first client, writing copy and sales materials for her own business early on. In this episode, Samar talks about easy ways to add value and win over clients, and why curiosity and expanding your network are keys to accelerating growth.“I’ve always felt that communities can make or break your business. And if you can help somebody, start with that. Because we all know something or someone that we can help.” ~ @samarowaisMain Takeaways When running an A/B test, ask your audience directly: what made you click on this email? The best research comes straight from the source.  Curiosity is key to expansion. Always ask why things are done a certain way and don’t be afraid to challenge the status quo.  Look to expand your network. Your network will help you find leads, vet clients, and guide you in the right professional direction.  No matter your client or industry, focus on adding value first. Adding value can be anything from sending an article, review, or teardown. The more you can add value, the more you’ll stay top of mind for potential clients.  Links and Important Mentions Samar on Twitter Samar on LinkedIn Samar’s Website The eCommerce Email Bootcamp Emails Done Right Workamajig Copy Hackers Longplay Fix My Churn The 10x Freelance Copywriter Val Geisler Joanna Wiebe Amy Posner Stay in Touch Feast Club Twitter Facebook Instagram

Today’s co-host is Austin Church, brand consultant, writer, and freelance coach. Austin is the founder of brand and marketing studio Balernum. He also runs Freelance Cake, a business growth course for freelancers and consultants. Above all else, Austin believes in the power of process.Austin realized that his perfectionism and intense drive for quality were leaving him burned out and scrambling for profits. He struggled to delegate and couldn’t find the balance between quality and scale. Eventually, Austin discovered that prioritizing process actually gave him the freedom to do what he loved and grow his business simultaneously.Austin talks about how to decide what needs to be delegated, why taking 10 minutes to prioritize tasks leads to quick wins, and the mindset shift that defined his career.“For me, process equals freedom. I want to have more time to spend on the parts of a project that I love, whether it’s for a client or it’s for myself. And by [documenting] some of the essential but non-creatives tasks, action-steps, that sort of thing, I have so much more freedom. I have so much more joy in my work.” ~ @austinlchurch Main Takeaways Time equals money and money equals the freedom to walk away from clients that don’t value your skillset. Selling premium services at a premium rate is key to unlocking that freedom.  Standard operating processes (SOPs) are invaluable. If you can automate essential but non-creative tasks and standardize them, you’ll improve the quality of your work because you’ll be free to focus on creating.  SOPs also save time with onboarding new employees. Instead of training new hires, create a training and give them access to it.  There’s often a conflict between quality and profitability. The more time you spend on a project the higher quality it will be, but the less profitable it becomes. SOPs and smart delegation free up time so you can improve quality without sacrificing profit. Delegation also helps prevent burnout. When deciding which priorities need an SOP, think about the tasks you don’t enjoy, the tasks you aren’t great at, and start there. Links and Important Mentions Austin’s Website  Austin on Twitter Austin on LinkedIn Austin on Instagram Balernum Freelance Cake Jim Dethmer: Leading Above the Line [The Knowledge Project Ep. #60] Craft & Commerce Conference Notion Calendly Acuity Scheduling Stay in Touch Feast Club Twitter Facebook Instagram

In this post-pandemic time, our world has been flipped on its side, and so we have to adjust our businesses and lives in ways no one had planned on. I'm super excited to bring on the podcast this season Austin Church, Rob Roseman, Joe Casabona, Eman Zabi, Tom Hirst, Eric Siu, Peep Laja, Samar Owais, Adrienne Barnes, and Chase Dimond to share how they've been adjusting, but most importantly how they've been able to build successful businesses and what made the biggest difference for them to achieve sustainability.Due to your support in listening to the show, I had the absolute pleasure to hit the 100 episode milestone of this podcast. To celebrate that, I brought in friend and fellow podcast host, Matt Medeiros to interview me on the show and ask some of the hard-hitting questions that I've never shared anywhere before.I'm extremely proud to bring to you Season 9 of Live In The Feast.If you are ready, let's dive in.Season 9 dropping Wednesday, May 19th, 2021.

Today’s co host is Alex Panagis. Alex is the founder of Scale Math, an SEO marketing agency with a bit of a twist: they are half agency and half marketing training/community.

Today’s co-host is Kim Doyal. Kim, formerly known as the WordPress Chick, is an entrepreneur, coach, speaker, podcaster, and content strategist. She is the co-founder of The Content Creator’s Planner and has built her lifestyle business using WordPress and podcasting.

Today’s co-host is Gina Horkey. Gina specializes in helping people learn hard digital marketing skills to launch their own online service-based businesses.

Today’s co-host is Reuven Lerner. Reuven teaches Python and data science to companies around the world and has been self-employed since 1995. In addition to his corporate training business, he also offers numerous online courses, as well as a free weekly newsletter read by 16,000 Python developers.

Today’s co-host is Erin Flynn. Erin currently operates Successfully Simple with Erin Flynn where she helps business owners of all kinds (freelancers, designers, developers, marketers) build and streamline their businesses.

Today’s co-host is Ken Westgaard. Ken is the self-proclaimed Launch Dude and helps coaches and course creators plan and execute their launches without the headaches.

Today's co-host is Miles Beckler. Miles is a veteran online entrepreneur with 17 plus years of experience and expertise in digital marketing and affiliate marketing. He started with MySpace back in 2003, then built an agency, and is now working with his wife full-time on their meditation business.

Today’s co-host is Mark Asquith. Mark is the founder of Rebel Based Media and a suite of other companies focused on podcasters. Mark is also a repeat guest from season five.

Today’s co-host is Sarah Masci. Sarah is a designer, entrepreneur, and the founder of Bracken House Branding Co. Sarah has been in the online business game for 15 years now, and she’s the epitome of building a business around the life she wants.

Today’s co-host is Matt Giovanisci. Matt is a serial entrepreneur and the founder of Money Lab, a website where he writes, podcasts, and chronicles epic experiments about making money online. We talk about how to run experiments in your business without losing focus, how to get around the roadblocks holding you back, and why you should build a team, even if you like doing everything yourself.

Today's co-host is Emily Leach. Emily has been a freelancer for 20 years and organizes many big events, including TEDx Talks and the Freelance Conference.

Today’s co-host is Michele Ronsen. Michele has been teaching design and user research for more than 20 years, and is the founder of Curiosity Tank, a design and user research firm in San Francisco.

In this episode, we’re going to do something a little different. Instead of talking to a guest, I want to answer some questions about podcasting and marketing, and share how it’s helped me grow my business.

Today’s co-host is Kate Gilbert. Kate is a WordPress expert, an online marketing coach, and has spent the past decade building and supporting custom WordPress websites. In that time, she’s helped launch more than a hundred websites, and teaches website owners how to launch their own websites and maximize their online reach.

Today’s cohost is Paul Sokol. Paul is a self-proclaimed mad scientist. He’s worked on humanized automation within Infusionsoft, and is also the co-founder of Be Pro, which markets in-person events for businesses, venues, or entertainers.

Today’s co-host is Adam Clark. Adam is a fellow podcaster and the founder of Podcast Royale, a company that helps business owners grow their businesses and save time through done-for-you podcast production and marketing.

Today’s co-host is Kaleigh Moore. Kaleigh is a freelance writer who specializes in blog content for e-commerce platforms, and the software that integrates with them. She’s also written for Forbes, Ad Week, and Glossy. Kaleigh also co-hosts the Creative Class podcast, and helps run the Creative Class online course with Paul Jarvis, a former co-host of Live In The Feast S03 E04. Definitely give that a listen.

Today’s co-host is Jessica Mehring. Jessica is a marketing communications expert and the CEO of Horizon Peak Consulting, where she helps IT and software companies increase enterprise sales with targeted conversion content. In this episode, we dive into the difference between an ideal client and a niche. We also talk about the emotions and the fears of this iterative process, and the importance of personal conversations and pattern recognition.

Today’s co-host is Krista Rae. Krista is a WordPress developer who helps designers stay designing by turning their designs into fully functional websites. She’s a co-host of the Get Back to Design podcast, and creator of the Simply Profitable Designer Summit.

Today’s co-host is Nathan Barry. Nathan is the founder of ConvertKit. Many of you know ConvertKit as an e-mail marketing platform, but there’s more to the story.

Jurgen is the founder and chief innovator of InnovaBiz, which helps coaches and consultants build professional credibility and connection with their ideal clients. He was the perfect candidate to have on the show given everything we’ve talked about and everyone we’ve talked to in the past.

Today’s co-host is Alex McClafferty. Alex is the co-founder of WP Curve and a CEO coach. Since selling WP Curve to GoDaddy a few years ago, he’s spent a lot of time traveling and spending time with friends and family. But like most entrepreneurs, he wasn’t about to sit still for very long. He started coaching CEOs, and runs a Consultant to CEO program.

Today’s co-host is Mor Cohen. Mor is a branding and web designer and teaches people how to build better client relationships. Mor is the founder of FlixFrame, a web design agency for small businesses and entrepreneurs.

Today’s co-host is Jack McDade. Jack is the founder and creator of Statamic, a CMS that makes building a website better and easier to manage. Jack created Statamic in 2012, and though it started as a side project, it has grown into a platform, community, and profitable company. He’s currently working on version three of the software.

Today’s co-host is Brian Casel. Brian is a designer and full-stack developer, as well as the founder of ProcessKit and Audience Ops. While Brian started as a freelance designer, he has transitioned into a business owner by productizing his own services.

Today’s co-host is April Dunford, a positioning consultant and entrepreneur who literally wrote the book on positioning. She’s also an in-demand keynote speaker. While her book, Obviously Awesome, refers to products, most of it can be applied to services, as well — something April talks about in today’s show. She also shares how her loose position affected her trajectory when she first became a consultant.

Today’s co-host is Joel Klettke. Joel is a conversion copywriter and the co-founder of Case Study Buddy. Joel is a sought-after consultant, having worked with companies like Hubspot and WP Engine, among others. Today, Joel is talking with us about his strategies around conversion copywriting.

Today’s co-host is Hillary Weiss. Hillary is a concept development consultant, speaker, copywriter, and founder of Statement Piece Studio.

Today’s guest is Vito Peleg from WPFeedback. Vito is a business owner, musician, and developer who got his start building websites when he was 14 years old. Many of the valuable lessons he’s learned came from the years spent with his band. Though he was a musician first, he learned how to run a business while he was on tour.

Today’s guest is David Kilkelly. David is the co-founder of BlinkBack, a creative video production studio that specializes in helping clients create marketing campaigns with video.

Today’s guest is Chris Do. Chris is a teacher, consultant, designer, and entrepreneur. He’s also the founder of Blind, one of the longest running, single-owner design agencies. Chris also founded The Futur, an education platform with more than 500,000 YouTube subscribers.

Today’s guest is Tom Morkes. Tom is an author, consultant, coach, and publisher. He’s written several books, including The Complete Guide to Pay What You Want Pricing. He’s worked with successful entrepreneurs, launched authors who have landed on the New York Times, Wall Street Journal, and USA Today Best Seller lists, and has done more than a dozen product launches that have generated more than $100,000 in sales in their first 30 days.

Today’s guest is Brendan Hufford. Brendan is a dad, husband, and entrepreneur, and has spent many years trying different things. With a background in education, he spent a decade as a teacher. On the side, he did product reviews for his website and blogs. Somewhere in there he also started a Brazilian Jiu Jitsu company, called OK! Kimonos, which he later sold.

Today’s guest is Adam Pierno. Adam is a speaker, author, and marketing strategist who has built a careerout of helping people simplify their approach to marketing. He’s most passionate about connecting people to help them accomplish their goals.

Today’s guest is Josh Garofalo. Josh is a SaaS copywriter and the founder of Sway Copy. If you search Google for “SaaS copywriter”, Josh will show up at the top of the list because he’s built a reputation as being the best. He’s worked with companies such as Hubspot, HotJar, and AWeber to get them more leads and sales.

Today’s guest is Mike Killen. Mike helps marketers and service-based businesses build marketing funnels and get better at sales. Mike has also written a book called From Single to Scale.

Today’s guest is Ilise Benun. Ilise is the founder of Marketing Mentor, an agency that helps creative solopreneurs, consultants and owners of small creative businesses find the right clients and avoid the feast or famine cycle.

Today’s guest is Matt Johnson. Matt is founder of Pursuing Results, a zero-hassle podcast system to break into new markets, build strategic relationships, and create authority.

Today’s guest is Blair Enns. Blair is the founder and CEO of Win Without Pitching, a sales training organization for creative professionals. Blair is also the author of two books, The Win Without Pitching Manifesto and Pricing Creativity.