Podcasts about Pricing strategies

Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies understand how customers actually make decisions—and how that should shape pricing. In this episode, Etinosa and Mark Stiving unpack the tension between real value and perceived value, why customers don't react to prices rationally, and how behavioral economics can strengthen pricing strategies. They explore value drivers, ethical nudging, the fear of raising prices, and why most buyers don't remember prices as clearly as business owners think. If you want clearer, psychology-backed ways to price, communicate value, and make better pricing decisions, this episode gives you practical insights you can use right away.   Why You Have to Check Out Today's Podcast: Why customers forget your prices—and how that myth makes business owners afraid to raise them. How behavioral economics expands value beyond profit into perception, context, and emotion. How to raise prices ethically using segmentation, glide paths, and clear communication.   "Understand your customer. Do the pricing research with customers—not just with quant models. Go talk to customers. It's important." — Etinosa Agbonlahor   Topics Covered: 02:08 – Pricing and Behavioral Economics. Mark and Etinosa debate where behavioral economics fits in pricing—Mark sees it as the final touch, while Etinosa argues it shapes value perception from the start. 05:20 – Defining Real vs. Perceived Value. A foundational question: is value measured strictly in outcomes, or also in emotion, context, and comparison? Their contrasting definitions reveal why pricing teams often misread customers. 09:05 – Value Beyond Monetary Price. Etinosa expands value to include convenience, safety, time saved, emotional comfort, and opportunity cost—benefits customers feel but rarely articulate. 10:37 – Value Drivers in Pricing Strategies. Behavioral research uncovers the real outcomes customers care about. Mark connects this to pricing strategy: quantify value drivers to justify stronger pricing. 15:32 – Manipulation in Behavioral Economics. Mark asks whether nudging is manipulation. Etinosa explains that behavioral tools aren't coercive—intent determines whether they help or harm the customer. 18:02 – Ethics of Choice Architecture. Every pricing page is a designed choice. Etinosa contrasts ethical nudges with dark patterns, while Mark questions how businesses balance their goals with customer wellbeing. 22:22 – Behavioral Economics in Business. Real-world examples show how behavioral insights improve retention, financial outcomes, and long-term customer relationships—not just revenue. 24:20 – Pricing Fears and Customer Perception. The Spotlight Effect is a myth: customers don't track your prices as closely as you think. The two discuss how clearer communication and segmentation reduce backlash when raising prices. 28:48 – Understand Your Customer. Etinosa's closing advice: real pricing power comes from customer conversations—not spreadsheets. Behavioral economics begins with understanding actual human behavior.   Key Takeaways: "Value is all about perception. Once you step into perception, you're in behavioral economics." — Etinosa Agbonlahor "There is no such thing as a neutral choice. Every pricing page is designed—intentionally or unintentionally." — Etinosa Agbonlahor "People are not rational. Once you accept that as fact, you can design pricing that fits how people actually behave."  — Etinosa Agbonlahor "Business owners think customers remember prices more than they actually do." — Etinosa Agbonlahor   People / Resources Mentioned: Richard Thaler – Nobel laureate; originator of transaction utility and foundational behavioral economics concepts. Dan Ariely – Author of Predictably Irrational, referenced in discussing irrational decision patterns. Weber-Fechner Law – Psychological principle used to design perceptually smoother price increases.   Connect with Etinosa Agbonlahor: LinkedIn: https://www.linkedin.com/in/etinosasere Email: etinosa@decision-alpha.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com

In this episode of the Beauty School Bobbi Podcast, host Bobbi Powell interviews Dimitra Louro, a successful salon owner and entrepreneur. They discuss Dimitra's journey in the beauty industry, her evolution from a small salon to a multimillion-dollar business, and the importance of authenticity and confidence in personal branding. Dimitra shares her experiences with failures, the significance of coaching, and her plans to expand her hair extension line to Greece. The conversation emphasizes the need for community support and the challenges faced by salon owners today. In this conversation, Dimitra Louro and Bobbi Powell discuss the challenges and opportunities within the beauty industry, focusing on leadership, communication, pricing strategies, and the importance of business education. They emphasize the need for clear communication in salons, the significance of attracting the right team members, and the evolving landscape of salon business models. The discussion also touches on the impact of social media on the beauty industry and offers advice for aspiring beauty professionals.   Takeaways Dimitra's confidence grew as she built her brand and understood her purpose. Authenticity in social media helps connect with audiences. Building a successful business often involves learning from mistakes. Investing in coaching can significantly impact business growth. Surrounding yourself with supportive people is crucial for success. The beauty industry requires adaptability and continuous learning. Dimitra's journey reflects the importance of community in the beauty industry. Launching a business internationally presents new challenges and opportunities. Salon owners often fear team dynamics and employee retention. Success in the beauty industry is not just about technical skills but also business acumen. People often confuse being a boss with being a leader. Clear communication is essential for salon success. Attracting the right team members is crucial for a salon's culture. Pricing should be based on individual salon expenses, not competitors. Business coaching can be stressful due to client expectations. The salon industry is seeing a shift from commission to suite models. Many salon owners lack business education, leading to challenges. Beauty schools are beginning to incorporate business training. Leadership in the beauty industry requires ongoing personal growth. Aspiring beauty professionals should invest in their own education and hustle.   Chapters 00:00 Introduction to Dimitra Louro and Her Journey 03:09 Building Confidence in the Beauty Industry 06:02 The Evolution of a Salon and Business Growth 08:52 Learning from Failures and Embracing Change 12:10 The Importance of Coaching and Community 15:12 Expanding Horizons: Launching in Greece 18:02 Challenges in Salon Management and Team Dynamics 29:11 Leadership vs. Bossing: The Key Differences 30:15 The Importance of Clear Communication 31:48 Attracting the Right Team Members 32:42 Pricing Strategies in the Salon Industry 33:33 The Stress of Business Coaching 35:01 Trends in Salon Business Models 37:28 The Challenges of Opening a Salon 38:44 The Need for Business Education in Beauty Schools 40:28 The Evolution of Leadership in the Beauty Industry 42:04 Finding Inspiration and Growth in Leadership 46:19 Navigating Social Media Challenges in the Beauty Industry 55:20 Advice for Aspiring Beauty Professionals   www.beautyschoolbobbi.com www.beautyandstylenetwork.com   Follow Beauty and Style Network: @beautystylenet Beauty School Bobbi: @beautyschoolbobbi Dimitra Louro: @dimitralouro Malia Extensions: @maliaextensions

This episode announces the launch of CMS's ACCESS (Advancing Chronic Care with Effective, Scalable Solutions) model - a groundbreaking payment innovation that enables technology-enabled care organizations to treat Medicare fee-for-service patients with chronic conditions through outcome-aligned payments rather than traditional fee-for-service. Abe Sutton (Director of CMMI) and Jacob Shiff (Chief AI & Technology Officer at CMMI) explain how the model addresses a fundamental gap in healthcare: while commercial and Medicare Advantage patients have access to digital therapeutics and technology-enabled chronic disease management, original Medicare beneficiaries have been left behind. ACCESS changes this by paying providers monthly fees for managing conditions like diabetes, hypertension, obesity, behavioral health issues, and musculoskeletal pain - but only when patients achieve measurable clinical improvements. The model is designed to be deflationary rather than inflationary, encourages innovation by simplifying go-to-market for digital health startups, integrates with existing risk-bearing models like ACOs, and represents a broader CMMI strategy to shift from activity-based to outcome-based payments while leveraging new AI capabilities to democratize high-quality care. (0:00) Intro(0:57) The ACCESS Model: Advancing Chronic Care(4:35) Outcome-Aligned Payments and Technology(7:40) Encouraging Innovation and Investment(09:23) Practical Implementation and Examples(24:28) Evaluating Success and Future Goals(26:18) Connecting the Dots: Broader CMMI Initiatives(28:40) Generous and Its Impact on Drug Pricing(30:11) Challenges and Benefits of Prior Authorization(35:19) The Role of Technology in Healthcare(37:59) AI and Technology-Enabled Care(40:26) Reflections on Value-Based Care Models(43:51) Encouraging Competition in the Healthcare Market(48:24) Quickfire Out-Of-Pocket: https://www.outofpocket.health/

Send us a textWe hear it all the time: “Stop working in your business and start working on it.” The problem? Almost no one explains what that actually means.In this episode, we break down what salon owners should really be working on when they're not behind the chair and why so many owners step back only to feel stuck, unproductive, or pulled right back into old habits.We talk about why cleaning, hovering, answering phones, and “being available” aren't owner work; how avoiding leadership decisions keeps businesses from growing; and why simply changing your location in the salon doesn't change your role.We explain the four buckets that owners are soley responsible for — money, people, growth, and systems — and how to structure your time so that the work you're doing compounds, removes friction, and creates long-term stability.Your business should serve you, so that you can serve others, and that starts with stepping into the work only you can do as an owner.Key TakeawaysStepping away from the chair without redefining your role can lead to stagnation.Cleaning, answering phones, and hovering are not owner work.Owners avoid leadership decisions by defaulting to “busy” tasks.Pricing must be rooted in math, not emotion or staff opinion.Owners are responsible for money, people, growth, and systems — no one else.Support without direction creates dependency, not growth.Marketing only when slow guarantees continued slow seasons.Systems create freedom, consistency, and trust.Owner work should compound, remove friction, and create clarity.Fifteen focused minutes a day beats zero intentional effort.Timestamps00:00 — Why “working on the business” is rarely explained 02:00 — Opening takes: decision fatigue, snowstorms, and perspective 05:00 — Why pricing must be math-based, not emotional 07:00 — The mistake owners make after stepping away from the chair 09:00 — Changing your role vs changing your location 11:00 — Low-level work vs owner-level work 14:00 — Owner Bucket #1: Money (P&L, break-even, pricing, allocation) 18:00 — Why owners must own pricing decisions 20:00 — Owner Bucket #2: People (hiring, onboarding, training) 23:00 — Apprenticeships, assistants, and development pipelines 26:00 — Support without direction creates dependency 28:00 — Owner Bucket #3: Growth (marketing, branding, partnerships) 31:00 — Why marketing only when slow keeps you slow 33:00 — Owner Bucket #4: Systems and direction 36:00 — SOPs, standards, and consistency 38:00 — Hovering, over-availability, and lack of trust 40:00 — Owner self-development and mentorship 42:00 — How to audit your work: compounding, clarity, friction 44:00 — Weekly action steps + closing thoughtsLiving the Dream with CurveballOn the living the dream with curveball podcast I interview guests that inspire.Listen on: Apple Podcasts Links and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

Today we welcome herbalist and founder of Wooden Spoon Herbs, Lauren Haynes. You can find Wooden Spoon Herbs at: https://woodenspoonherbs.com/We delve into Lauren's journey into herbalism, starting from her early fascination with plants to her formal studies with herbal mentors. Lauren shares insights into her product development, including her acclaimed magnesium blue lemonade and other herbal remedies, as well as her approach to accessibility and education in herbalism. The discussion also covers the history and regulations of herbal medicine, business practicalities for herbal entrepreneurs, and Lauren's favorite plants and future endeavors.00:00 Introduction to the Plant Cunning Podcast00:31 Meet Lauren Haynes: Herbalist and Educator01:27 Lauren's Journey into Herbalism03:27 Early Influences and Mentors05:15 From Passion Project to Business08:30 Wooden Spoon Herbs: Vision and Products14:00 Magnesium: The Essential Mineral19:44 Teaching and Herbal Business Insights22:04 Historical Context of Herbal Medicine25:30 The Flexner Report and Its Impact on Medical Schools26:40 The Pure Food and Drug Act of 190627:57 The Rise and Regulation of Herbal Medicine28:25 Understanding the DSHEA Act and Its Implications31:54 Starting and Protecting Your Herbal Business37:01 Scaling and Systematizing Your Herbal Business41:21 Pricing Strategies and Market Relationships48:17 Favorite Plants and Final Thoughts

Eddie Hartman co-founded LegalZoom with a simple but radical idea: legal documents are just information, and information belongs online. Despite facing an industry of lawyers who wanted to sue the company out of existence, Eddie pushed forward to help launch one out of every four small businesses in California. Today, as a partner at Simon-Kucher, he advises global giants like Uber and Airbnb on pricing strategies, proving that the secret to success isn't just building things people want—it's building things people want to pay for.In this interview, Eddie sits down with Ryan Atkinson to deconstruct the psychology of the founder mindset. He explains why entrepreneurs need to be "insane in a specific way" to overcome the fear of failure and how to avoid the "single engine trap" of leaning too heavily on your natural strengths. Eddie breaks down the critical difference between chasing market share versus wallet share and explains how to become a "profitable growth architect" rather than just another business owner with a cool idea.If you are struggling to monetize innovation or wondering if your business model is built to last, this episode is a masterclass in strategy. You'll learn how to price your product to get to "yes," why you should embrace the fear of failure, and the specific steps you need to take to scale your business from a startup concept to an industry disruptor.Takeaways:- Build for Payment: Don't just build what people want; build what they are willing to pay for.- The Single Engine Trap: Avoid over-relying on your natural strength (like sales) while neglecting other business needs.- Growth Strategy: Successful companies chase market share and wallet share simultaneously.- Founder Psychology: You need "specific insanity"—the fear of failure combined with the certainty of success.- Price First: Validate the price point and willingness to pay before you build the product.- Strategic Packaging: Don't offer one price; create tiers to capture different customer segments.- Fear as a Shield: Use high barriers to entry (like fear of lawsuits) to keep competitors away.- Sales vs. Customers: A one-time transaction (especially a discounted one) is not a loyal client.- Stamina Over IQ: Success is often determined by the ability to "not stop" rather than raw genius.- Leverage Imposter Syndrome: Use the fear of not being good enough as fuel to outwork everyone else.Tags: Startup, Entrepreneurship, Pricing Strategy, Business Mindset, Small Business,  LegalZoomResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Eddie: https://www.linkedin.com/in/eddie-hartman 

In this episode, I speak to Katie Chappell, a talented illustrator specialising in live event illustration and co-founder of The Good Ship Illustration. We discuss her early experiences with work and the first rejection thst left her reeling and questioning her path, and then her journey back to creativity, and her fascinating career path. Katie shares her innovative approach to handling rejection through a 'no thank yous' challenge, which not only desensitised her to rejection but also helped her create a pricing mindset that has transformed her business. We delve into those pricing strategies and how her mindset shifts have influenced her business decisions. Katie also talks about her community initiatives and the importance of being adaptable and willing to experiment in business. This is an insightful conversation on creativity, resilience, and the power of saying yes - AND no.  Find Katie on Instagram here  Find Katie's website here The woman Katie shouted out was Denise Duffield-Thomas.  Find her work here Don't forget to join me on Instagram here  ----------- This episode is supported by April & White, a brand built on a passion to fuel the imagination of children everywhere, not least with their beautiful bespoke letters from Father Christmas for your little ones. Sonia the founder approaches every product with an eye for beauty and detail to really keep the magic alive for your little believers, applying calligraphy by hand so that every letter and envelope is unique, personalised, and magical. Alongside her letters from Santa Sonia has a glorious selection of stocking fillers to make your kids' Christmas even more special, from beautifully boxed reindeer food to North Pole chocolate pennies and reindeer bells and even a magical memory journal to capture the sparkle and wonder of their Christmas. Order your letters from father Christmas by 5th December to be sure to receive them in time for the big day, and check out aprilandwhite.co.uk to shop now. Magic awaits. ----------- EPISODE HIGHLIGHTS  01:21 Meet Katie Chappell 02:44 Katie's Early Work Experiences 05:16 Navigating Career Challenges and Discovering Illustration 11:48 Building a Freelance Career and Overcoming Setbacks 24:29 The Impact of Rejection and Embracing Challenges 29:31 Embracing Rejection: The Numbers Game 30:00 Applying the Rejection Challenge to Real Life 30:54 Pricing Strategies for Women in Business 32:33 The Importance of Incremental Upgrades 33:39 Building a Strong Online Presence 36:04 Balancing Creativity and Business 40:20 The Value of Community and Collaboration 42:45 Navigating Social Media as a Creative 45:52 Learning Business Skills as a Creative 54:19 Final Thoughts and Advice  

In this episode of The Talking Tradesman, Paul Tinker joins me for a raw and honest conversation about life in the construction industry — from military discipline to battling alcohol, rebuilding his life, and becoming a high-level project manager and business coach.Find Paul here -https://www.instagram.com/paul_tinker_32?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Paul breaks down the hard truths most tradespeople never get taught:why so many struggle with pricing, systems, profit, and growth… and how learning basic business fundamentals can completely change your career, your confidence, and your bank balance.We get into the future of construction — premium services, rising customer expectations, a widening skills gap, and how automation and AI are about to shake the industry from the ground up.We also talk openly about mental health in the trades, accountability, personal development, and what it really takes to build a life you're proud of. Paul shares why he's considering relocating to Cyprus for better tax rules, more freedom, and a better quality of life.If you're a tradesperson, construction business owner, or anyone wanting to level up in life and business, this episode is packed with straight-talking advice, real experience, and the mindset shifts you need to grow.Topics include:• Construction industry challenges• Mental health & addiction in the trades• Business coaching for tradespeople• Pricing, systems & profitability• Automation, AI & the future of construction• Skills shortages & industry evolution• Premium services vs. race-to-the-bottom pricing• Personal growth, accountability & discipline• Relocating abroad for lifestyle and tax benefitsThanks to our headline sponsors Zinsser Episode available now on all platformsChapters00:00 The Journey of Paul Tinker05:51 Challenges in the Construction Industry13:36 The Impact of Alcohol on Life and Work25:54 Transitioning to Coaching and Mentorship29:53 Risk Management in Project Delivery32:51 Transitioning from Tradesperson to Business Owner36:24 The Importance of Project Management Skills38:56 Understanding Revenue vs. Profit42:33 Sales Skills in the Trades45:03 The Role of Perfectionism in Business48:19 Pricing Strategies and Business Efficiency51:28 The Future of the Construction Industry01:08:41 The State of the Construction Industry01:13:38 Challenges in Emergency Services and Trade Skills01:17:02 The Impact of VAT Changes on Small Businesses01:21:15 The Appeal of Moving Abroad01:33:24 Business Coaching and Industry Insights

What happens when autobattlers fail to monetize? We pull Arto Huhta into the cast and chat about Telegram's pseudo-WeChat ambitions. Eric releases a distrack on Game Designer's obsessed social spaces, and Phil wants more blood from psychologists' nonsensical F2P "choice overload." Chris enleashes a model-meets-UGC experiment: a three-algorithm simulation that shows how recommendation systems distort consumer welfare and creator inequality. We discuss: How Arto sees the split between economy design, product management, and classical economics (hint: it's not what you think) Pets as permanent progression, and the design logic behind Nonstop Knight's monetization turnaround Why creator inequality explodes under bad reinforcement A brewing debate on regulation that is just getting started... Chapters 00:00 Journey to London: A Game Developer's Path 00:49 The Role of Economy Design in Gaming 01:20 From Academia to Game Development: Bridging the Gap 03:16 Experimentation in Game Design: Lessons Learned 05:22 The Intersection of Game Design and Economics 10:07 Understanding Game Development Roles 11:00 Monetization Strategies in Game Design 11:55 The Evolution of Publishing Models 12:42 Transitioning to Web 3: New Challenges 13:54 The Economics of Game Spending 18:27 Introduction to Game Economist Cast 19:06 Current Gaming Trends and Preferences 20:51 Game Modes and Player Engagement 22:03 The Future of Game Monetization 27:33 The Social Hub Experiment in Fighting Games 28:26 Street Fighter VI and Social Interaction 30:28 The Rise of HTML5 Games on Platforms 32:37 The Trend of Casual Games in Tech Companies 34:42 Telegram Games: A New Frontier 37:21 Challenges in Game Discovery on Telegram 38:52 User Engagement and Retention in Web3 Gaming 39:43 Consumer Welfare and Content Creation Dynamics 43:04 The Impact of Algorithms on User Experience 49:31 Heterogeneous Goods and Their Effects on Engagement 57:35 The Impact of Algorithms on Content Quality 59:04 Understanding Algorithmic Risks and User Retention 01:00:16 Exploring Algorithm Design in Gaming Platforms 01:01:54 The Role of User Choice in Content Discovery 01:04:29 The Future of Pricing Strategies in Free-to-Play Games 01:08:10 The Debate on Standardization and Market Forces Chapters (00:00:00) - The Cost of Free Speech(00:00:49) - Game of Connors Cast(00:01:16) - Meet Free-To-Play Designer Phil Rubin(00:02:43) - The Art of Being a Game Economist(00:03:59) - How to Get Out of Your Job(00:05:22) - Are You More of an Economist or a Designer?(00:07:51) - Candy Crush: Experimentation and Optimization(00:10:07) - Ex-Monetization Manager at King Publishing(00:12:30) - Have We Overreacted to Free-To-Play?(00:15:17) - Half-Off and the Price(00:18:27) - How To Make a Slop slideshow(00:18:56) - What Have You Been Playing?(00:20:35) - Clash Royale: The Future of Content(00:23:55) - How To Play Hearthstone With Re-rolling(00:25:59) - 2K XO: A Hardcore Fighting Game(00:29:37) - Fortnite vs. Monster Hunter: The Social Hub(00:30:29) - Are We Ready for Content in the Future?(00:34:24) - Facebook vs Instagram: What's The Difference?(00:34:57) - Telegram's plans for games(00:36:22) - How Telegram Could Make Games More Profitable(00:43:15) - The Probability of Encountering a Good(00:44:28) - Anatomy of Facebook's algorithm(00:49:53) - The Gini coefficient of content creators profit(00:54:30) - Measuring the social network's heterogeneous goods(00:58:58) - The Mix of Algorithms and Churn(01:01:07) - Do Algorithm Designers Care About Producer GENIE?(01:01:55) - What Should Roblox Do About Popularity?(01:03:51) - Too Much Choice in Online Content(01:05:56) - Is There Choice Overload in Mobile Games?(01:06:49) - What about discounts on hard currency purchases?(01:07:46) - Free-To-Play: Quantity Based Discounts(01:11:11) - USB 2.0: Standardization(01:12:11) - Roblox: Arto on UGC(01:13:27) - GIM economist cast episode 44

Welcome to The SaaS CFO Podcast! In today's episode, host Ben Murray sits down with Aleks Đekić, CEO and co-founder of Alguna, a startup that's reimagining revenue management for modern SaaS and fintech businesses. With a background deeply rooted in product, engineering, and commercial roles across leading fintech and accounting startups, Aleks Đekić dives into the pain points that inspired Alguna's creation and why flexible, end-to-end revenue automation is becoming essential for scaling tech companies. Together, they explore Alguna's journey from early frustrations with billing and quoting tools, through their acceptance into Y Combinator, to fundraising and building a team distributed across the US and Europe. Aleks Đekić shares insights on when SaaS companies should upgrade their revenue management stack, how Alguna's hybrid pricing and billing platform addresses the needs of subscription and usage-based businesses, and why net revenue retention is his north star metric. Plus, they weigh in on industry trends, from the rise of AI and new software categories to the evolving landscape of revenue management and automation. Tune in for an engaging conversation about the future of SaaS finances, product-led growth, and lessons learned in building and scaling a next-generation SaaS infrastructure company. Show Notes: 00:00 Founding Frustrations Spark AI Tool 03:34 "Modern CPQ and Billing Solution" 06:55 Scaling Challenges for Post-Series A Startups 11:11 Raising $4M for Infrastructure Startup 16:06 Focused Sales and Purposeful Growth 17:42 Pricing Strategy and Customer Metrics 20:48 AI Pricing and Monetization Challenges 24:57 "Adapting Quickly to Market Needs" Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/alguna-raises-4-million-in-seed-round Alek's Jekic LinkedIn: https://www.linkedin.com/in/aleksdjekic/ Alguna's LinkedIn: https://www.linkedin.com/company/algunahq/ Alguna's Website: https://alguna.com/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

From Federal Warden to Leadership Consultant: Darlene Drew on Building Your Practice, Pricing Mistakes, and Running a Business Through Grief (The Price and Value Journey, Episode 153) Do you want to know how to build a professional services business when you have deep expertise but no client base? Darlene Drew shares exactly how she did […]

Are you secretly undercharging for your handmade products or terrified to raise your prices in case sales dry up?In this episode, Steph gets real about why so many makers struggle to charge what they're worth.You'll learn how self-esteem and pricing are deeply connected, why handmade buyers want to pay more, and how undercharging keeps you stuck in burnout mode.Steph shares real coaching insights, simple mindset shifts, and practical next steps to help you price with confidence (and stop apologising for your worth).If you've ever thought, “I can't charge that much,” this episode will help you see your products, and yourself, in a completely new light.✨ Tune in, take notes, and get ready to charge your worth without the guilt. Insta CTA✨ Join Fix Your Socials Week – 1st to 5th December! If your socials feel flat, quiet, or like you're shouting into the void, come join my FREE 5-day challenge. From 1–5 December we'll fix your content, boost your visibility, and get your confidence back - in simple steps you can actually stick to. You'll learn what to post, how to get seen again, and how to turn followers into real customers… without spending hours online. Sign up free at handmadebosses.com/fixyoursocialsFive days. Simple steps. Big results.

In this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brown-Forman. With more than 15 years of experience in finance, brand strategy, and commercial leadership, Caroline has helped shape pricing strategies for world-class spirits brands including Jack Daniel's, Glendronach, and Gin Mare. Caroline shares how pricing can connect brand positioning, consumer psychology, and retail execution — and why fairness, transparency, and values-led decision-making are becoming the new foundation of effective pricing leadership.Key Topics:How pricing bridges finance, brand identity, and consumer perceptionWorking “from shelf price backwards” when retailers control the final priceBuilding global frameworks that balance guardrails with local flexibilityHow values-led brands can price confidently and maintain integrityMoving beyond cost-plus: creating structure and discipline around discountingWhen smaller businesses should invest in pricing talent, data, and toolsThe ethics of AI pricing and how transparency builds consumer trustRecommended Resources:Predictably Irrational by Dan ArielyWorks of Rory Sutherland and Mark RitsonConnect with Caroline Cookson on LinkedIn. Get in touch with us----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.

Send us a textPanera used to dominate fast casual. Now traffic is falling and leadership is scrambling to turn it around.In this episode, we unpack:How cost cutting changed salads, sides, and the in-store experienceWhy menu complexity and pricing confuse customersThe barbell strategy Panera is betting on for its comebackWhat we'd do differently on pricing, testing, and customer researchA practical breakdown of what happens when spreadsheets win over the customer experience.Partner Links:Learn more about NordStellar's Threat Exposure Management Program; unlock 20% off with code BLACKFRIDAY20 until Dec. 10, 2025Episode LinksPanera lost diners by cutting portions and staff. It's reversing course to win them back (CNBC)Jewelry business that implemented updated pricing strategy Chapters 03:16 Personal Experiences with Panera06:11 Panera's Business Challenges08:50 Consumer Trends and Market Forces11:46 Menu Complexity and Customer Experience14:48 Cost-Cutting Measures and Their Impact18:38 The Role of Younger Consumers21:28 Panera's Turnaround Strategy24:05 Operational Challenges and Brand Management27:00 Pricing Strategies and Customer Perception29:56 Lessons from Other Brands32:52 Thoughts on Panera's Future37:13 The Barbell Pricing Strategy37:55 Consumer Sentiment and Market Positioning50% off FLASH SALE on the All Access Pass™ ends Monday, Nov. 17 ($350 vs $700) Listen to the Market Outsiders podcast, the new daily show with the Management Consulted teamCanada NowBold ideas with the people shaping Canada's next chapter.Listen on: Apple Podcasts SpotifyConnect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube! Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us (team@managementconsulted.com) with questions or feedback.

David and Eric launch a new series focused on one of the most critical yet misunderstood topics in business: pricing theory and pricing strategy. This episode lays the groundwork for understanding how prices are set, why they matter, and how business owners can leverage pricing as a powerful tool for profitability and growth. Main Topics Covered: Why pricing matters for business value and profitability Pricing theory vs. pricing strategy: understanding the “why” and the “how” Price as a signal, not just a number (wisdom from Ludwig von Mises) Market dynamics and price setting (cost-plus pricing, market examples) The invisible hand and market signals (Adam Smith, government price controls) Marginal payers and market clearing (Böhm-Bawerk, horse auction example) Subjective value and ethics in pricing The dynamic nature of prices and market size impact Practical applications for business owners (M&A, product pricing) Key Takeaways: Adopt a “price as signal” mindset—every price is a signal of value. Experiment and gather data: try changing a product's price and observe the results. Beware of over-reliance on cost-plus pricing; focus on value. Understand the role of marginal buyers and sellers in price setting. Recognize the subjectivity and ethical considerations in pricing. Notable Quotes: “Price is not a number you set. It's a signal you read.” – Ludwig von Mises “Good managers have to set prices according to market conditions.” “Each individual player in the market has a subjective value. This is going to play into how we start implementing pricing strategy in our next episodes.” “If nothing changes when you raise your price, you may have more pricing power than you think.” Action Items & Listener Challenge: Try changing the price of a low-risk product and observe the results. Share your experiences with the hosts at podcast@emergedynamics.com for a chance to be featured in a future episode. What's Next:The next episode will dive deeper into actionable pricing strategies, building on the theory discussed here. Connect with Us:Email: podcast@emergedynamics.com Thank you for listening to Emerge Dynamics! If you enjoyed this episode, please subscribe and share your feedback. Stay tuned for more insights on pricing and business strategy.

Price isn't just a number on Teachers Pay Teachers—it's a signal that guides clicks, conversions, and the algorithm's attention. We dig into how buyers scan search results, what “fair value” looks like in context, and why a $0.50 tweak can lift both earnings and rank without sacrificing trust.I walk through a live case study of a one-page, eight-problem function notation activity with a unique emoji puzzle angle. We compare it against search results in the same keywords, map where most offers cluster on price, and unpack how underpricing can raise quality doubts while overpricing can stall sales and bury your listing. You'll hear how moving from $1.50 to $2 fits the market range, increases revenue per sale, and sends stronger signals to TPT's search engine—while still respecting the product's true value.From there, we break down a simple framework you can apply right away: research pricing before you create, build to the value that matches the winning price cluster, and run small, thoughtful tests after launch. If you see consistent $3 to $4 winners on your keywords, add depth—more problems, warm-ups, paired worksheets, or a mini set of activities—to justify that tier. If your product is intentionally small, aim for the highest defensible price that still attracts clicks beside similar listings. The goal is to balance perceived value, buyer budget, and algorithm incentives so your catalog earns more and ranks faster over time.Ready to price with purpose instead of guessing? Hit play, then subscribe, share this with a TPT friend, and leave a quick review telling us your most effective pricing tweak. Your feedback helps us bring more practical, step-by-step guidance to every episode.Watch This Episode on YouTube: https://youtu.be/YUqeSCIN5K4Check Out My YouTube Channel: https://www.youtube.com/c/laurenfultonMy Instagram: https://www.instagram.com/laurentschappler/My Other YouTube: https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show

In this episode of Run the Numbers, CJ Gustafson sits down with Vanna Krantz, former CFO of Disney+ and Grindr, to explore what it takes to lead finance through massive inflection points. Vanna reflects on building Disney+'s subscription model from scratch under Bob Iger's leadership and the pressure of launching a global product with no precedent. She discusses forecasting as both science and art, and the importance of appreciating high-stakes moments amid chaos. Shifting to Grindr, Vanna breaks down how the company went public with remarkable efficiency—boasting 40% EBITDA margins and under 200 employees—and how she modeled for a user base that consistently churns and returns. She also opens up about career longevity, work-life balance, and helping women find sustainability and acceleration in leadership.—LINKS:Vanna on LinkedIn: https://www.linkedin.com/in/vannakrantz/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Monetizing Community Engagement: The Business of Fitness with Strava CFO Lily Yanghttps://youtu.be/zlLb5yZDKQE“Let's Just See What Breaks” — Intuit's CFO on Being a Disruptor When You're Already the Incumbenthttps://youtu.be/Le1D9HXHvGI—TIMESTAMPS:00:00:00 Preview and Intro00:03:02 Sponsors – Aleph, Fidelity Private Shares, and Metronome00:06:09 Meeting at A16z and Disney Plus Discussion00:07:13 Interviewing with Bob Iger and Joining Bamtech Media00:10:43 Forecasting the Unknown at Disney Plus00:13:01 Launch Strategy – Mandalorian and Retention00:15:15 Sponsors – Mercury, RightRev, and Tipalti00:19:23 Forecasting, Retention Curves, and the Art vs. Science Balance00:22:20 Lessons in Art and Science of Finance at Disney00:25:08 Launch Day Chaos and the Disney Plus CDN Outage00:26:24 Celebrating the 10 Million Subscriber Milestone00:27:21 Grindr IPO and Financial Discovery00:32:42 Active User Metrics and Reactivation Trends00:34:29 Seasonality and Human Behavior in App Usage00:36:02 Free vs. Paid Users and Revenue Optimization00:38:21 Pricing Strategy and Global Monetization00:40:23 Women in Leadership and Staying in the Game00:43:30 Work–Life Balance and Career Seasons00:46:12 Wisdom, Experience, and Staying in the Game00:50:08 Finance Stack, Craziest Expense, and Closing Remarks—SPONSORS:Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.Metronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.comMercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.comRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.—#RunTheNumbersPodcast #CFOInsights #DisneyPlus #GrindrIPO #Leadership This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

In this episode of the Medical Aesthetics Marketing Show, host Pam is joined by financial expert Danielle Hayden to discuss essential strategies for med spa & plastic surgery owners to retain more of their earnings. The conversation covers a range of topics including the importance of separating personal and business finances for new practitioners, strategic investment and expense management for growing practices, and the role of a money team in scaling businesses. Danielle provides actionable advice on bookkeeping, tax planning, and financial mindset shifts necessary for med spa owners and plastic surgeons at various stages of their business journey. Listeners will gain insights on maintaining profitability while expanding their services, balancing investments in new equipment, and preparing for significant business growth.01:03 Meet Danielle Hayden: Financial Expert01:42 Starting Out: Financial Basics for New Practitioners02:24 The Importance of Separating Personal and Business Finances03:59 Mindset Shift: Becoming a Responsible Business Owner08:00 Pricing Strategies and Market Research16:50 Building a Money Team for Your Business18:31 Scaling Up: From Solo Practitioner to Hiring Help24:50 Common Mistakes of First-Time Business Owners25:26 Importance of Financial Statements26:49 The 48-Hour Rule for Spending Decisions31:14 Budgeting and Investment Strategies33:18 Opening a Second Location36:03 Growth Strategies for High Revenue Practices38:52 Managing a Million-Dollar Practice45:47 Rapid Fire Questions and Final AdviceGet your free gift: https://kickstartaccountinginc.com/gift/Set up a discovery call with Danielle & her team: https://kickstartaccountinginc.com/book-a-call/Follow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

What will be the SaaS Pricing Strategy 2026? In this episode, Joran sits down with Tjitte Joosten—known as T.J.—to discuss the evolving world of SaaS pricing and how founders can adapt to change without losing momentum. T.J. works full-time in pricing and packaging for SaaS and AI companies. Before that, he spent years in early-stage ventures, helping them find product-market fit and close major deals. Those experiences taught him how to win large accounts without over-discounting and how to leave room for long-term growth.Through that process, T.J. discovered that pricing is not just about numbers but also about psychology and behavioral economics. The same solution can sell for $10,000 or $50,000 depending on the story told. After meeting his co-founder, who was already working in pricing, T.J. transitioned into it full-time—and it became his passion.Their conversation explores how SaaS pricing is evolving, how to experiment with models safely, when to raise prices, how to communicate changes effectively, and how freemium models may evolve in the AI era.Key Timecodes(0:00) - B2B SaaS & AI Pricing Expert(0:05) - TJ Joosten on Value Storytelling(1:13) - Future of SaaS Pricing 2026(1:28) - Why Hybrid Pricing Wins(3:10) - The Pricing Switch Risk(3:27) - Technical Debt of Pricing(5:15) - How to Test New Pricing(6:40) - Entitlement & Packaging(7:13) - When to Raise Prices(8:49) - Timing Strategy: Netflix Case(10:04) - Communicating Price Changes(11:10) - Freemium in the AI Era(12:33) - The Cost of Free Users(13:38) - From $0 to $10K MRR(14:42) - Scaling to $10M ARR(15:56) - The Founder's Role in Pricing(16:32) - Connect with TJ Joosten

In this week's episode of The Power Lounge, host Amy Vaughan welcomes Ilise Benun, acclaimed business coach, author, and founder of Marketing-Mentor.com, for a candid conversation about money, mindset, and marketing for creative professionals. Together they explore why so many talented freelancers and solopreneurs fall into the exhausting cycle of undercharging and overdelivering, and what it truly takes to build a business that reflects both your skill and your value.Ilise shares decades of wisdom on how to reframe pricing from a matter of self-worth to one of clear strategy and confident communication. She offers practical advice on having better money conversations, identifying ideal clients, and setting prices that feel fair to both sides. The discussion is packed with insight, from her signature “$500, $5,000, or $50,000” approach to budget talks, to the mindset shifts needed to escape desperation pricing and cultivate lasting client relationships.Amy and Ilise also dig into the art of consistent marketing, emphasizing that real success comes from showing up regularly and authentically. They discuss the power of simplicity, how to market yourself without making it about you, and why even small, steady efforts can transform your business over time. Whether you're a creative struggling to charge what you're worth or a seasoned professional ready to attract higher-value clients, this episode will challenge how you think about money and remind you that confidence, clarity, and communication are your strongest assets.Chapters:00:00 – Introduction & Welcome00:29 – Meet Ilise Benun: Guest Introduction01:22 – Ilise's Background & Podcast01:49 – Episode Overview: Pricing, Mindset, and Marketing02:28 – The “Spooky” Topic: Money03:53 – Why Creative Professionals Undervalue Their Work05:21 – The Power of Mindset in Pricing06:02 – Pricing Problems Need Marketing Solutions07:24 – Attracting the Right Clients & Using AI10:10 – Real-World Pricing Stories11:08 – The Importance of the Money Conversation12:31 – Mindset Shifts for Discussing Budgets13:44 – Avoiding Desperation Pricing15:10 – Transparency and Building Client Partnerships16:16 – Value-Based vs. Hourly Pricing17:32 – Common Marketing Mistakes19:58 – The Simplicity of Effective Marketing21:30 – Raising Rates & Upgrading Clients24:28 – Marketing Yourself vs. Marketing a Product27:30 – Power Round & Final AdviceQuotes:“There's this people-pleasing thing we tend to do, especially as women, and it gets all tied up in our so-called self-worth — which doesn't really belong in business. You have to take yourself out of it and look at your pricing objectively. Like I always say, ‘Like me a little less and pay me a little more.'” - Ilise Benun“Awareness is the key. Listen to that internal voice, notice the tone, and remember — just because you think it doesn't make it true. But if you believe in it long enough, you can think it into being true.” - Amy VaughanKey Takeaways:Pricing isn't about self-worth — it's about strategy.Mindset is built on your inner dialogue.Marketing solves pricing problems.Have the money conversation early.Stop people-pleasing your way into poverty.Price communicates value. Low rates often repel serious clients.Consistency beats complexity. Small marketing actions build stronger pipelines.Raise rates through conversation, not confrontation.Let go to level up. You can't grow while holding onto every client.Marketing isn't about you — it's about them. The best promotion focuses on solving your clients' problems, not bragSupport the show

You're probably undercharging your beers and overpricing your cocktails and not even realizing it.If your pricing is based on “what everyone else is doing,” you're not being strategic, you're just gambling with your margins.This episode hands you a quick 4-step pricing audit you can run this week to spot hidden profit leaks and reposition your prices without scaring off regulars.You'll see exactly where your pricing doesn't match your guest experience and how to charge more where it actually makes sense.If you've ever felt like you're working hard but your bar still isn't making what it should this is why.What You'll Learn

In this episode, we dive into six “unpopular rules” that most business owners get wrong, but the ones who master them are building million-dollar businesses. From why you should never charge by the hour, to why bundling beats itemizing, to the real secret behind unforgettable branding, this conversation will challenge the way you think about business. If you're tired of playing small, chasing the wrong clients, and waiting on word of mouth, it's time to flip the script. These rules may not be popular, but they're powerful, and they'll help you play the game differently so you can finally win big.Check us out - Instagram and Twitter: JeroldJax Facebook: Jerold Action Jackson and Zone Of Action JeroldJackson.com Happiness starts with you. Not with your relationship, not with your job, not with your money, but with you in the Zone of Action.

The pricing strategy that's killing African businesses - and the 100% markup rule that could save yours. In this game-changing episode of Konnected Minds, we expose the brutal truth about why businesses fail: they're afraid to charge what they're worth. Our hosts reveal how fear-based pricing is creating a death spiral where entrepreneurs work harder for less money, while those who understand value-based pricing are quietly building empires. The conversation starts with a sobering reality check - most business owners are so terrified of losing customers that they price themselves into poverty. But here's the paradox: you don't have enough customers anyway, so why not price right and use those margins to attract the clients you actually want? We break down the critical difference between low prices and competitive prices, using real-world examples from Glaminate, a premium hair business that commands higher prices by creating an ecosystem of value - from exclusive "glam cards" to personalized tutorials and community belonging. Essential frameworks revealed: • The Excel sheet system for calculating true cost with multiple vendors • Why you must value your time like an hourly employee - then add profit on top • The end-to-beginning pricing strategy vs. the failing beginning-to-end approach • How to avoid becoming a commodity by ignoring competitor pricing • The 100% markup rule that ensures profitability from day one • Why "impact without profit is frustration" - and how to optimize for both We challenge the commodity trap where businesses look at competitors' prices and automatically go lower, creating a race to the bottom nobody wins. Instead, we demonstrate how working backwards from your desired profit - say 100,000 cedis per month - forces you to price strategically rather than hopefully. The episode reaches its crescendo with practical advice for the 50,000+ young Ghanaians finishing national service. Forget the job search - leverage your greatest asset: time. We reveal how volunteering, personal branding, and online content creation (even sharing simple recipes) can generate income while others queue for interviews. The hosts emphasize that entrepreneurship isn't just about brick-and-mortar shops anymore - it's a different board game with different rules. This isn't another lecture about believing in yourself - it's a tactical breakdown of how to price for profit, not survival, in markets where most businesses are one bad month away from closure.

Debating why pricing belongs in product management's hands, not sales or finance.Product Manager Brian and Enterprise Business Agility Coach Om are rankling egos as they discuss a heated debates: who should own pricing decisions? Listen or watch as they argue that pricing is product strategy, not a sales tactic. 

If your guests keep telling you your place is too cheap, this episode is for you.This week on the Hosting Hotline, Sarah is joined by COO and revenue management expert Colleen Prochaska to unpack one of the trickiest parts of hosting—pricing your short-term rental.They break down:How to know if your property is truly “doing well” (spoiler: five-star reviews don't pay the bills)The difference between feeling successful and being profitableHow to use dynamic pricing tools like PriceLabs the right wayWhy pricing is never “set it and forget it,” and how to make data-driven tweaks that keep you ahead of the marketWhether you're new to hosting or a seasoned pro, this conversation will help you rethink your pricing strategy so you can stop leaving money on the table and start running your property like a real business.Tune in to learn how to confidently charge what your space is worth.Resources mentioned: PriceLabs – Dynamic pricing software that automatically adjusts your rates based on real-time demand. Mentioned in this episode:Lodgify | Use code TFV20

In this conversation, Eric and Andy discuss the practicality and perceptions surrounding new technology in the plumbing and hvac industries. They explore the common criticisms of fittings like sharkbites while emphasizing their effectiveness in specific scenarios, particularly in radiant manifold installations.Send us a textSend us your feedback or topic ideas over on our social channels!Eric Aune @mechanicalhub Andy Mickelson @mick_plumbNewsletter sign up: https://bit.ly/MH_email

Tired of arguing with sellers over their home price? This is the real estate agent training you need. Stop the friction and learn a new Pricing Strategy that gets sellers to want to price their home correctly by guiding them to self-discovery.This episode is more than just another listing presentation script; it's a modern framework for presenting your real estate CMA report. We'll show you how to get sellers to price right by reframing the conversation, helping you interpret key real estate trends and pricing insights with them, not at them.This is the secret that top realtors use during a listing presentation to avoid conflict and build trust.In this roleplay, you'll learn: ✅ The exact Real Estate Scripts to use when a seller pushes back ✅ How to shift from "authority" to "advisor" ✅ A collaborative method for your next CMA Presentation ✅ How to handle how to handle the 4 most common real estate seller objections about price before they even start. ✅ A proven way to present your real estate cma report that removes the argument and empowers the seller to choose the right price.This is the ultimate Pricing Strategy for agents who are tired of fighting and ready to get the listing, every time.

Vegas Pricing, California Politics, and Fire Negligence Guest: Jeff Bliss Jeff Bliss reports on Las Vegas, where MGM CEO Bill Hornbuckle admitted that high pricing strategies—including $12 coffee and $26 bottled water—were driving tourists away and causing massive revenue losses. In California, the $1.5 billion state capital refurbishment project was shrouded in secrecy, with granite quarried in California being sent to Italy for stonework to avoid high labor costs and state safety regulations. Additionally, a lawsuit alleges that LA Fire Department negligence in handling the initial Palisades fire led directly to the massive conflagration that destroyed the neighborhood. 1940

How do you become the go-to choice in your niche so you easily bring in sales? The answer is by positioning your products/services effectively. Today I share four steps to do just that! READ MORE HERE

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I break down why discounting is one of the biggest traps in the restaurant industry and how it can actually hurt your brand long term. I explain how to build real value through storytelling and emotional connection instead of cutting prices. You'll learn how to create scarcity, meaning, and loyalty that drive both profit and trust—without relying on discounts to fill your seats.  TakeawaysDiscounting attracts deal seekers, not true believers.Sell meaning, not math; value is a feeling.Scarcity builds desire, while discounting builds doubt.A full room doesn't equate to a full bank account.Profit is the cure; busy is just a drug.Kill blanket discounts for a week to assess impact.Highlight the story behind high-margin items.Replace discounts with scarcity plays.Track margin instead of traffic for better insights.Rewrite marketing messages to focus on meaning.Chapters00:00 Introduction to Restaurant Marketing Strategies01:50 The Dangers of Discounting05:39 Building Value Through Meaning and ScarcityIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

This week on the Boxoffice podcast, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk discuss the ongoing challenges at the October box office and how Chainsaw Man – The Movie: Reze Arc surpassed expectations. Then in the feature segment, Daniel speaks to Joe Garel of Western Film Services on exhibition strategies for navigating the current downturn at the box office.Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 What to Listen For00:00 Intro 01:05 October Box Office Struggles Begin03:14 Chainsaw Man's Surprise Success06:00 Roof Man and Theatrical Highlights07:03 Weak Openings for New Releases09:00 The Worst October Since 199812:03 Delayed Releases and Scheduling Issues13:25 Relying on Re-releases to Fill the Gap15:56 Meet Joe Garel of Western Film Services17:05 Finding Underserved Audiences (Filipino Film Success)20:00 Flexible Booking and Alternative Programming21:10 Pricing Strategy and Audience Behavior23:25 Smarter, Audience-Driven Programming24:55 Why the Market Is Struggling26:45 The New Formula: Dynamic Booking & Showmanship28:40 Reviving Showmanship in Cinemas29:50 Sports as the Next Big Opportunity (FIFA Test)33:00 Event Cinema and Concert Success34:20 Reaching Younger Audiences Raised on Screens36:15 Targeted Marketing and Community Connection39:00 Partnering with Influencers & New Content (Paris Hilton Doc)41:00 The Power of Local Outreach & Email Lists43:00 Bringing Back Nostalgia and Themed Screenings44:45 Pricing Barriers and Attendance Decline

In episode 544 of 'Coffee with Butterscotch,' the brothers jump from sinus surgery to sales strategy, unpacking how pricing, perception, and player psychology shape the success of indie games. They share updates on How Many Dudes and explore how sales culture drives decisions that don't always make financial sense. The conversation then zooms out to the booming AI bubble, comparing it to the dot-com era and questioning whether circular investments and energy limits might burst it all over again.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:25 Introduction and Welcome02:18 Health Updates and Personal Anecdotes05:46 Game Sales and Marketing Strategies11:44 Pricing Strategies and Market Dynamics17:52 Development of 'How Many Dudes'21:35 Game Mechanics and Balancing Challenges22:04 Scaling Combat Scenarios34:12 Understanding the AI Bubble47:34 The Financial Landscape of AI Commitments50:37 The Illusion of Profitability and Market Dynamics53:31 The Physical Constraints of AI Infrastructure57:32 The Ethics of AI Investment and Corporate Responsibility01:00:15 The Bubble Economy: Predictions and ConsequencesTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

Bonus Episode for Oct. 28. Earlier this year, economic uncertainty weighed on airlines, as Americans were rethinking their travel plans. With the busy holiday travel period approaching, executives at carriers such as Delta Air Lines, United Airlines and American Airlines say demand is improving. WSJ reporter Dean Seal discusses how these carriers' money-making strategies are beginning to pay off. WSJ travel reporter Jacob Passy hosts this special bonus episode of What's News in Earnings, where we dig into companies' earnings reports and analyst calls to find out what's going on under the hood of the American economy. Sign up for the WSJ's free Markets A.M. newsletter. Further Reading:  Delta Predicts Premium Seat Sales to Overtake Economy as Soon as 2026 United Airlines Expects Stronger Revenue Trends in Holiday Season Southwest's Revenue Is Growing. Stronger Travel Demand and Bag Fees Are Helping. American Airlines Lifts Profit Target for 2025 Alaska Airlines Works to Restore Operations After Tech Outage Grounds Flights GE Aerospace Boosts Guidance as Air-Travel Demand Stabilizes Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this AMA compilation, we answer the top 5 questions from our community about growing your brand in niche Amazon markets. From targeting new customers with sponsored product ads to pricing strategies for competitive categories, these insights will help you boost your market share and visibility. Whether you're dealing with limited keywords or a highly competitive market, these actionable strategies can drive real results for your business.Want personalized advice on your niche strategy? Book a call now and get the best tactics for your brand: https://bit.ly/4jMZtxuGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonMarketing #AmazonSellingTips #NicheMarketGrowth #BrandBuilding #AmazonStrategiesWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Top 5 AMA Questions00:14 - Question 1: Growing Your Brand in Niche Categories01:00 - Question 2: Using Sponsored Product Ads for New Customers02:09 - Question 3: One Brand vs. Multiple for Different Niches03:05 - Question 4: Pricing Strategy in Competitive Markets03:27 - Question 5: Aggressive vs. Conservative Sales Strategies03:54 - Resources for Perfect Launch and PPC Strategies----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn this episode of Quilting on the Side, Andi and Tori discuss the importance of building a community within the quilting industry. They explore mindset shifts necessary for collaboration, overcoming self-doubt, and creating a welcoming environment for all quilters. The conversation emphasizes the value of featuring each other's work, forming symbiotic relationships, and engaging in local business collaborations. They also touch on the significance of sharing platforms and personal stories, networking, and the need for fair pricing strategies. The episode concludes with a call to celebrate wins together and support one another in the quilting journey.Additional Resources Mentioned in the Podcast: Click here to listen to the Collaboration EpisodeClick here to listen to the Price to Thrive EpisodeRachel Rodgers We Should All Be MillionairesDon't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Building Community in Quilting03:38 Mindset Shifts for Collaboration07:31 Overcoming Self-Doubt in Business10:22 Creating a Welcoming Environment12:29 Featuring Each Other's Work14:50 Symbiotic Relationships in Quilting18:32 The Power of Local Meetups21:53 Sharing Stories to Connect25:58 Pricing Strategies for Success31:39 Celebrating Wins TogetherWant More Quilting Business Content?

In this episode of The Game Deflators podcast, hosts John and Ryan unpack a wide range of gaming topics with their signature blend of insight and nostalgia. They kick things off by sharing their latest game pickups and current playthroughs, offering listeners a peek into what's hot on their consoles right now. The conversation takes a chilling turn as they revisit survival horror staples like Silent Hill and Dead Space, before diving into a full review of Dino Crisis on the original PlayStation. From its tense atmosphere and puzzle-driven gameplay to its place in Capcom's horror legacy, John and Ryan break down what made Dino Crisis a standout—and why it still deserves attention today. They also weigh in on the future of Xbox consoles and dissect the strategic implications of Sony and Tencent's collaboration efforts. 00:00 Introduction to the Gameplayers Podcast 02:04 Recent Game Pickups and Experiences 05:05 Exploring The Witcher: Gameplay and Quests 08:22 Spooky Game Recommendations and Experiences 10:26 Discussion on Alien Isolation and Horror Games 12:38 Engaging with Dead Space and Game Mechanics 14:01 Exploring Indie Games: Limbo and Inside 15:34 The Medium: A Spooky Game Recommendation 17:33 Struggles with Silksong: Progress and Challenges 20:50 Dungeons and Dragons: Strixhaven Campaign Update 29:47 AI in Creative Processes 31:48 The Future of Xbox Consoles 34:39 Microsoft's Pricing Strategy and Consumer Reactions 39:49 The Impact of Corporate Decisions on Gaming Culture 46:16 Sony and Tencent: IP Control and Collaboration 53:49 Dino Crisis: A Look Back and Future Remakes   Want more Game Deflators content? Find us at www.thegamedeflators.com     Find us on Social Media Twitter @GameDeflators Instagram @TheGameDeflators Facebook @TheGameDeflators YouTube @The Game Deflators   Permission for intro and outro music provided by Matthew Huffaker http://www.youtube.com/user/teknoaxe 2_25_18 

Price and value. It is one of the hardest things that business owners face and can the main thing that is stopping you from growth. It is not as easy as it seems and you cannot just look at what everyone else is doing! All of these decisions contribute to your success and speed in which you can get there!Book a Call: https://preview.pelvibiz.com/widget/bookings/pelvibiz/getyourproblemsolvedEmail me! Pelvichealthbusiness@gmail.comText me! 703-783-2388Instagram: https://www.instagram.com/pelvibiz/Facebook Group: https://www.facebook.com/groups/679455986178687LinkedIn: https://www.linkedin.com/in/orthopelvicpt/TikTok: https://www.tiktok.com/@pelvichealthbusinessYouTube: https://www.youtube.com/@PelviBizPelviBiz Podcast – Weekly biz + mindset tips for providers and coaches.https://feeds.captivate.fm/pelvibiz/PelviBiz Event – Fall 2025: Save Your Spot! https://www.pelvibiz.online/pelvibiz-event-fall-20255958961 Month Free with Jane: Grab It Here: https://janesoftware.partnerlinks.io/x0vgd0s4303aLearn more: https://pelvibiz.com/

Are you just buying a house, or are you investing in a lifestyle that matches your future? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes former middle school math teacher turned real estate agent, Jamie McLaughlin. Jamie shares her inspiring journey from the classroom to becoming a trusted realtor in St. Johns County, Florida. With deep roots in the community and a teacher's heart, Jamie brings patience, structure, and honesty to every transaction—serving not just clients, but building long-lasting relationships. Tracy dives into the challenges and strategies of selling in today's market—from handling CDD fees, insurance hurdles, and new construction pitfalls to emphasizing education-based buyer consultations and proper pricing for sellers. Jamie also reveals how her background as a mentor and volleyball coach influences her people-first approach. Whether it's pre-inspections, dealing with builders, or navigating complex buyer expectations, Jamie's approach is a masterclass in thoughtful, integrity-driven real estate. If you're a buyer or seller in Northeast Florida, take a cue from Jamie's playbook—partner with an agent who educates, advocates, and isn't afraid to speak the hard truths. Subscribe to the Real Estate Excellence podcast and share this episode with someone ready to make smarter real estate decisions!   Highlights: 00:00 - 13:50 Jamie's Journey From Teacher to Realtor How Hurricane Andrew led Jamie to St. Johns County Teaching math and pivoting to real estate Marketing background and first job selling Suns tickets Bringing mentorship and coaching into real estate Building relationships that last beyond the transaction 13:51 - 24:00 Understanding the Real Buyer's Needs Asking the hard questions early in buyer consults CDD, HOA, and insurance costs affecting decisions Buying with long-term goals in mind New construction vs resale: planning ahead Helping military families make smarter buys 24:01 - 30:32 Expectation Management & Teaching the Process Using teaching experience to walk buyers through steps Contingencies, loan types, and offer strategy Repair issues and listing prep surprises When deals almost fall apart Importance of communication at every stage 30:33 - 36:00 New Construction Inspectors, Superintendents & Slab Surprises Hidden issues in new builds—plumbing nightmares Advocating for pre-slab, pre-drywall, pre-close inspections Value of a Realtor during construction Blue tape walkthroughs and designated “bad guy” role Real stories of builder mistakes caught just in time 36:01 - 44:16 The Seller Side Marketing, Staging & Strategy 60/40 split: Jamie's seller focus Pricing strategies based on timeline and comps Professional photos, video, and staging impact A real-world staging success story Helping sellers invest to gain more return 44:17 – 01:20:06 Navigating a Changing Market Trending real estate questions and hot takes Dealing with slow markets and higher inventory Buyer concessions, mortgage payment focus Why every buyer should interview their agent Emotional intelligence in negotiation and transaction   Quotes: “If you don't like my style or beliefs, there's someone else out there—but I bring value in my time and what I offer.” – Jamie McLaughlin   “I want to be your friend forever—not just your Realtor.” – Jamie McLaughlin “You sometimes have to spend money to make money. That's how I built my real estate career.” – Jamie McLaughlin “I can't stress enough how important inspections are—even for new construction.” – Jamie McLaughlin   To contact Jamie McLaughlin, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, YouTube, and LinkedIn.   Connect with Jamie McLaughlin! Website: https://www.jamiemclaughlin.org/ Instagram: https://www.instagram.com/jamiemclaughlinrealtor/ Facebook: https://www.facebook.com/jamiemclaughlinrealtor YouTube: https://www.youtube.com/@jamiemclaughlinrealtor LinkedIn: https://www.linkedin.com/in/jamie-mclaughlin-4a7a731a2/   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #StJohnsCounty #NortheastFloridaRealEstate #JamieMcLaughlin #HomeBuyingTips #RealEstatePodcast #NewConstructionHomes #RealtorLife #RealEstateStrategy #CDDFees #HOA #MortgageTips #BuyersAgent #SellersAgent #FloridaRealtor #RealEstateEducation #HomeSelling #StagingHomes #RealEstateInspection #RealEstateMentorship

In this episode of Unemployable with Jeff Dudan, Jeff sits down with Ellen Rohr — industry icon, financial educator, and co-founder of Zoom Drain, former president of Benjamin Franklin Plumbing, and current executive with ServiceTitan. Ellen shares her 40-year journey from cleaning up her husband's plumbing business to leading multi-million-dollar brands that transformed the trades.

In this episode of Unemployable with Jeff Dudan, Jeff sits down with Ellen Rohr — industry icon, financial educator, and co-founder of Zoom Drain, former president of Benjamin Franklin Plumbing, and current executive with ServiceTitan. Ellen shares her 40-year journey from cleaning up her husband's plumbing business to leading multi-million-dollar brands that transformed the trades.

How do you know if you're charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversion rates, and schedule capacity—and show how to use them as tools for confident decision-making. Dr. Josiah's journey went from scaling to $15M, weathering a steep drop to $5M, and rebuilding stronger than ever with a $7M practice and a mission-driven model. Taking this experience and new found appreciation of REALLY knowing your numbers: his new book-keeping business, Lucro, is helping other chiropractors simplify their data and find profit margins they can reinvest into people, technology, and marketing. By combining structure with purpose, you'll discover how to grow without guesswork and create a patient experience that drives both retention and impact.In this episode you will:Learn a quick break-even ROAS rule using your true profit margin. See why most clinics underspend on marketing and how to set CAC targets with confidence. Find the conversion-rate “sweet spot” that signals it's time to raise prices. Calculate real schedule capacity and close the gap between potential and actual volume. Upgrade the care experience to increase PVA and lifetime value. Episode Highlights02:35 See how structure, KPIs, and accountability create the foundation for a scalable clinic.03:30 Understand the five business domains and how removing one constraint unlocks expansion.04:33 Hear how early discipline and work ethic shaped Josiah's leadership journey.05:28 Discover how visiting more than 50 clinics before opening led to a seven-figure first year.06:42 Find out what other industries taught Josiah about structure, metrics, and scalability.07:34 Learn how applying the TRP operating system turned frustration into growth and momentum.08:58 Understand why knowing your numbers matters less than knowing what to do with them.09:51 See the difference between operational metrics and financial metrics and why both are essential.12:12 Explore the four Ps of a successful clinic—purpose, product, people, and profit.14:27 Learn how profit creates freedom to invest in marketing, people, and technology.16:38 Understand why undercharging limits impact and weakens your ability to serve.19:17 Discover how to calculate and use the LTV-to-CAC ratio for smarter marketing decisions.22:50 Learn a simple formula that shows your break-even return on ad spend.25:21 See how using data instead of emotion builds clarity and calm in decision-making.27:16 Understand how your conversion rate reveals when it's time to raise prices.30:04 Learn how to measure schedule utilization and close the gap between potential and reality.32:45 See why most clinics run at only a fraction of capacity and how to change that.34:18 Discover how retention, education, and value delivery increase lifetime patient relationships.35:33 Learn how to design a “Disney Experience” that makes care memorable and personal. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into Jobs to be Done methodology and its connection to value-based pricing. From his origins as a software developer building productized services to coaching hundreds of companies through SaaS Academy, Bill reveals why pricing isn't just about the number—it's about understanding the progress customers are trying to make.  In this episode, Mark and Bill dive into why the Jobs to Be Done framework offers a more effective lens than traditional problem-and-results approaches, leading to insights about value realization, emotional jobs, and why the biggest pricing advice might be the simplest: just raise your prices.   Why You Have to Check Out Today's Podcast: Learn the critical role of value realization and how to effectively package products to help customers achieve desired outcomes quickly and sustainably. Understand the Jobs to Be Done framework, how it differs from traditional problem-solving approaches, and why it's vital for grasping true customer motivations. Discover practical pricing strategies, including overcoming fears around raising prices and how thoughtful price increases positively impact a company's bottom line.   "Without being too on the nose about it, you probably should raise your prices." – Bill Wilson   Topics Covered: 01:32 - Bill's journey from technical founder in 2007 to productizing services, escaping hourly billing, and discovering that pricing is everyone's delicate secret. 06:59 - The Product-Pricing-Positioning Triangle Why these three cannot be separated: value delivery (product), value perception (positioning), and value capture (pricing). 09:33 - What is Jobs to be Done? Bill's definition: statements describing the progress customers are trying to make, with specific ways to measure that value. 14:17 - The Trigger Moment: Status Quo Change Why the sandwich shop example illustrates how triggers create jobs people are willing to pay to solve, unlike generic problems. 20:11 - Context-Driven Pricing Meets Jobs to be Done Mark's framework of foundational problems, problem scope, and situational context—and how it maps to Bill's JTBD structure. 21:56 - System 1 vs. System 2: Emotion vs. Value Separating intuitive, emotional buying (System 1) from deliberative value calculation (System 2)—and why B2B sellers must address both. 26:39 - The Three Phases of Value Value perception (positioning), value realization (first aha moment), and value adoption (features driving continuous use). 30:08 - The Product-Pricing-Positioning Connection in Practice: Why Bill sometimes produces product requirements documents during pricing engagements—because time-to-value affects pricing success. 30:28 - Final Advice: Raise Your Prices The simplest, most powerful advice that everyone fears—and why money from price increases falls directly to the bottom line.   Key Takeaways: "A job to be done inherently has monetization built into it because there are a lot of problems that I'm not willing to pay to be solved. But a job in and of itself is something I'm actively trying to achieve." - Bill Wilson "Recurring revenue lives in value adoption, not in value realization. I can get anybody to realize value pretty quickly and they'll never buy my product more than once." - Bill Wilson "Everybody's scared to death to raise their prices. But if you haven't raised your prices in a couple of years, you're probably safe to raise your prices. And all that money that you raise it by, whatever percentage that is, is going to fall directly to the bottom line." - Bill Wilson   People / Resources Mentioned: April Dunford: Positioning expert, author of "Obviously Awesome" and "Sales Pitch" Anthony Ulwick: Outcome-Driven Innovation approach to Jobs to be Done Clayton Christensen: Jobs to be Done theory pioneer Danny Kahneman: System 1 and System 2 thinking framework SaaS Academy: Where Bill coaches companies on pricing Volta: Coaching organization Bill works with   Connect with Bill Wilson: Pace Pricing: https://www.pacepricing.com/ LinkedIn: https://www.linkedin.com/in/wdrwilson/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

If you've been losing deals, getting ghosted after sending your pricing, or working more but not making more — your pricing structure might be the problem.In this episode, Joey and Christy share 2 game-changing pricing strategies that help photographers, filmmakers, and other creatives close more deals and increase income — without adding extra work.You'll learn:How to use Price Anchoring to make your middle package the easiest “yes.”How to create a Moonshot Package that boosts your perceived value — even if no one books it.If you're tired of losing clients because of confusing or underpriced packages, this episode will show you how to fix your pricing so it finally works for you.Free Tools & Trainings:→ Pricing Calculator: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/pricingcalculator⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Productivity Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/productivity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ $10K/Mo Creator Workshop Replay: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Money Management Training: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/moneytraining⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Fix Your Inquiry Form: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/inquiryform⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen & Subscribe:→ Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠apple.co/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠open.spotify.com/show/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Along:→ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@joeyspeers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@christyjspeers⁠

Feeling stuck at “good” when you're called to build “remarkable”? This candid conversation with Dr. Stephen  and Dr. Brian Capra shows what it really takes to break a working business and rebuild for scale, profit, and impact. At the heart of the story is a major turning point: the evolution of Genesis into ClinicMind, a change driven by the need for greater growth, adaptability, and leadership. You'll hear why efficiency, pricing, patient retention, and the associate model matter more than ever, how to use AI as a force-multiplier, and why leaders must cut until things break, then rebuild stronger. The goal is simple: run a clinic that grows, pays you well, and serves far more people on purpose.In this episode you will:Learn how to spot complacency and reset your growth plan.See why right-sizing prices beats “charging less to be nice.”Understand re-exams as the engine of retention and referrals.Discover a simple path to scale using an associate doctor program.Get a practical frame for cutting complexity and rebuilding for speed. Episode Highlights01:34 – Discover how Dr. Brian Capra turned a thriving business into a new mission for growth and impact. 02:55 – Learn how a chiropractor's billing service became Genesis, and why it was never just about software. 03:53 – Understand the global gap in chiropractic access and why it drives everything Brian builds. 05:10 – Hear the turning point that transformed Genesis into ClinicMind and why that change mattered. 05:42 – Find out how complacency shows up even in successful businesses—and what to do when it does. 07:28 – Explore how AI and new tech create capacity, efficiency, and new levels of scalability. 08:27 – See why chiropractors need to stop apologizing for profit and embrace value-based pricing. 09:19 – Learn how right-sizing pricing creates sustainable growth without losing your mission. 10:21 – Discover why breaking what's working is often the only way to rebuild something remarkable. 11:13 – Learn the critical role of re-exams in patient retention, referrals, and long-term relationships. 12:30 – Hear how reminding patients of their wins deepens trust and drives lasting impact. 13:52 – Understand how every patient interaction creates a ripple effect far beyond the practice walls. 14:15 – Learn why measuring progress and facing the numbers builds better leadership and results. 18:29 – Explore what it feels like to rebuild a business while it's still flying—and why that's necessary for real growth. 21:17 – See why letting go of people, systems, and comfort zones is part of evolution, not failure.22:56 – Learn how to build a culture where change, innovation, and growth are celebrated. 24:02 – Discover why every new iteration of your business should look and feel different from the last. 24:32 – Hear how discomfort signals you're on the right track toward transformation. 25:14 – Take away the ultimate lesson: the bigger the change, the more wisdom and faith you gain for the next one.27:04 - Dr. Kevin Day sits down with Success Partner Margaret Rosloniec of Fortis to share how simplified payment systems let chiropractic teams focus on care instead of collections. Discover how automating revenue and storing cards on file can ease front desk stress, boost retention, and free up staff time. Margaret also reveals how clinics grew patient visits after removing payment bottlenecks and previews new tools like web payment links and mobile tap-to-pay to future-proof your practice. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Fortis please visit: www.fortispay.comBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Founder of The Upside, Erin Halper, joined me on Ditching Hourly to share her pro tips on creating and sustaining a premium online community. Erin's Links:Erin's community » https://betheupside.com/Erin's LinkedIn » https://www.linkedin.com/in/erinhalper/Chapters(00:00) - Introduction and Guest Welcome (00:19) - Erin Halper's Background and The Upside Community (03:19) - Challenges and Evolution of The Upside (07:24) - Starting and Running a Community (09:18) - Best Practices for Community Management (24:08) - Pricing Strategies for Independent Consultants (30:19) - Navigating Agency Subcontracting (30:52) - Building and Scaling Your Business (31:42) - Lifestyle and Impact in Consulting (33:00) - Celebrating Wins and Community Support (34:26) - Visibility and Positioning (36:03) - Pricing Strategies and Market Shifts (37:47) - Maintaining Boundaries in Community (40:30) - Application Process and Membership Cap (43:40) - Quarterly Open House Strategy (47:18) - Onboarding and Member Matching (55:26) - Concluding Thoughts and Contact Information ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Ever wonder what happens when a room full of seven, eight, and nine-figure entrepreneurs start talking shop? I pulled back the curtain so you can listen in. In this video, I sit down with some of the smartest operators I know to dissect how they scale, sell to the wealthy, and build empires that print cash. You'll learn how to find your ideal customer, price like a pro, and hire people who make you money instead of cost you stress. Oh, and there's a little surprise about the biggest event we've ever hosted in Austin… but I'll let you find that out inside. Main Street Over Wall Street is where the real deals get done. Join top investors, founders, and operators for three days of powerful connection, sharp strategy, and big opportunities — live in Austin this November 2025. https://contrarianthinking.biz/msows-bigdeal 00:00 Behind the Scenes with Top Entrepreneurs 01:14 The Importance of Knowing Your Customer 02:32 Pricing Strategies for Maximum Profit 03:12 Hiring the Right Talent 04:03 Insights from Eight-Figure Entrepreneurs 04:52 The Value of Ownership and Teaching Others 05:43 Join Our Biggest Event in Austin 06:57 Balancing Revenue and Followers 09:17 The Pitfalls of Fame and Notoriety MORE FROM BIGDEAL:

If you've been spinning your wheels creating products that barely sell, this post is your shortcut. Lisa spent 6 months making 9 different digital products and earned under $300. Then she used one AI prompt—what we call the Product Goldmine Prompt—and did $12,000 in 30 days. This post gives you the exact strategy so you can do it too. The Real Problem Most Creators Miss Most creators choose offers based on gut and passion. Winners pick offers based on buyer psychology—problems people are already paying to solve. That's what the Product Goldmine Prompt surfaces in minutes. Show Notes: MiloTree Free Plan Product Goldmine AI Prompt 6 Purchasing Triggers Test Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The 6 Purchasing Triggers Behind Every Best-Selling Offer After analyzing 1,000+ launches, every profitable product reliably hits at least one of these six triggers: Make money Save money Save time Move toward happiness Move away from pain Raise social status Here's the kicker: “Make money” and “Save money” offers can outperform by 400% because they solve expensive problems. That's why a $297 tax-savings guide can outsell cute $27 planners—same effort, different trigger, bigger profit. The Product Goldmine Prompt (How It Works) This AI prompt gets you a list of ready-to-buy product ideas in your niche—mapped to triggers, target customers, prices, and hooks—so you're choosing winners before you build. What you'll get when you run it: 20 product ideas in your niche The exact problem each solves Target customer Suggested price point ($27–$497) Which trigger(s) the offer hits (prioritizing Make/Save Money) Why buyers would pay now A one-sentence marketing hook The prompt intentionally avoids oversaturated spaces and focuses on daily frustrations and costly problems—so you're picking offers with real demand.

In episode 541 of 'Coffee with Butterscotch,' the brothers break down the strategy behind Steam Daily Deals and how pricing choices ripple through sales, regions, and player engagement. They explore the psychology of discounts, the oddities of regional pricing, and wrap up with a listener question about ghosting in business.Support Crashlands 2!Official Website: https://www.bscotch.net/games/crashlands-2/Trailer: https://www.youtube.com/watch?v=ib7fzLf59voSteam: https://store.steampowered.com/app/1401730/Crashlands2/Google Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2Apple: https://apps.apple.com/us/app/crashlands-2/id152819933100:00 Cold Open00:25 Introduction and Welcome02:04 Nostalgic Childhood Memories and Injuries05:56 Upcoming Surgery and Its Implications09:39 Game Development Updates and Community Feedback19:52 Sales Strategies and Market Dynamics24:54 Understanding Player Engagement and Market Dynamics26:51 The Impact of Pricing Strategies on Game Sales28:09 Regional Pricing and Its Effects on Sales Demographics29:54 The Importance of Language Support in Global Markets32:59 Analyzing the Effects of Discounts on Game Popularity34:22 (Listener Question) The Nuances of Ghosting in Business RelationshipsTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

The 2025 holiday season is a unique opportunity for short-term rental hosts—but only if you plan your pricing and calendar strategy the right way. In this episode of Thanks for Visiting, Sarah and Annette break down how the holiday calendar lines up this year and how you can use it to boost your bottom line without adding extra work.They'll show you why setting minimum stays, adjusting rates on key dates, and preparing your team now can make the difference between leaving money on the table and having your most profitable holiday season yet.You'll learn how to:Spot unique 2025 travel patterns that create bonus holiday weekends.Set three-to-four-night minimums to increase revenue and reduce turnover.Use dynamic pricing software like PriceLabs to automate smart adjustments.Prepare your property and team in advance so you can enjoy the holidays too.Shift your mindset to see the calendar not as dates, but as opportunities for revenue.Smart hosts don't wait until December—they plan now and reap the rewards later.Resources:PriceLabs – Dynamic pricing software to automate rate adjustments and maximize your revenue.Mentioned in this episode:Minoan | Visit MinoanExperience.com and tell them TFV sent you!