Podcasts about Pricing strategies

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Latest podcast episodes about Pricing strategies

Creativ Rise Podcast
264. 2026 Pricing Strategy To Make More Money As A Photographer & Filmmaker

Creativ Rise Podcast

Play Episode Listen Later Jan 1, 2026 36:28


In this episode, we break down the exact pricing framework we use to price our work sustainably and have confidence when it comes to raising your rates. This isn't about copying competitors or guessing what clients will tolerate. It's about math, value, and building offers that actually support the life you want in 2026.Inside the episode, we cover:How to calculate a real pricing floor (and why guessing keeps you stuck)What CTO actually is — and what should never be included in itWhy your pricing floor is not your priceHow to raise your rates when more is at stake (without feeling scammy)A real-world brand job example that walks through the numbers end to endIf you're a photographer, filmmaker, or creative service provider heading into a new year and thinking about raising your prices, this episode will give you a clear, practical starting point.Join us in the Convoy of Hope ONE DAY campaign:As we talk about money, value, and sustainability, we also want to invite you to use your business for good. The ONE DAY campaign is simple: take your 2025 revenue, divide it by 365, and consider giving one day's worth to help feed kids in need. Just $120 feeds one child for an entire year.Our goal is to feed 100 kids in 2026, and we'd love for you to be part of finishing it. We are over 65% of the way to our goal of feeding 100 kids for all of 2026!If you want to join the 400+ graduates who have made $112M over the last 6 years & who are succeeding at doing what they love, crossing the 6 figure mark and breaking the creative struggle.. Round 15 starts in Feb 2026!In the 6 Week Creativ Rise Mastermind, you will learn (and implement):How to build a 6 figure business foundation through creating unique and accurately priced offersMastering attracting ideal clients through building a clear and solution-oriented brand strategyNurture and build a high-value network of potential clientsCreate a marketing lead generation system (both outbound and inbound) that brings the right clients through your doorLearn to sell like a pro with confidenceScale your creative business to 6 figures and beyond in a healthy, sustainable wayIf you are a photographer- filmmaker- content creator- social media manager in the wedding or brand space.. THIS IS FOR YOU!Get all info and watch client testimonials here - ⁠⁠www.creativrise.com/⁠Free Tools & Trainings:→ Pricing Calculator: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/pricingcalculator⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Productivity Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/productivity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ $10K/Mo Creator Workshop Replay: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Money Management Training: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/moneytraining⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Fix Your Inquiry Form: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/inquiryform⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen & Subscribe:→ Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠apple.co/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠open.spotify.com/show/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Along:→ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@joeyspeers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@christyjspeers⁠

The Dr. Will Show Podcast
Latasha James (@thelatashajames) - The Freelance Entrepreneur (re-edited and released)

The Dr. Will Show Podcast

Play Episode Listen Later Dec 31, 2025 34:04


Latasha James is a marketer, content creator, and coach. She's ditched the corporate grind to do meaningful work as a business owner. Today, she's lucky to help other talented humans do the same.Latasha teaches others to build freelancing businesses of their own through self-paced online courses, one-on-one and group coaching, my podcast, and weekly YouTube videos.She's passionate about creating content, helping others grow, and doing meaningful work. Sound like she might be a fit? Let's chat! ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book; it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams, without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.Grab your copy today and take control of your future.Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will

Fiercely Freelance
Easy tweaks to help you fall back in love with an offer

Fiercely Freelance

Play Episode Listen Later Dec 30, 2025 9:55


In this episode of Sold Out Offers, I walk you through a series of small, practical tweaks you can make to bring an offer back from the brink. These are not big rebrands or six-week projects. They're short, focused checks that help you reconnect with the purpose, positioning, and delivery of what you've already built—so you can decide what actually needs changing (and what doesn't). We'll look at your sales page, your offer result, who the offer is really for, and whether the delivery experience still makes sense. I also talk about how overstuffing, unclear transformation, or underpricing can quietly drain your energy—and make an offer feel heavier than it needs to be. If selling or delivering something has started to feel like dragging a dead weight, there is a way to fix that. This episode is about falling back in love with your work—or at least giving it a fair chance before you throw it away. Because I've seen offers go from “total flop” to signature, most-lucrative work simply by making these kinds of intentional adjustments. What You'll Learn in This EpisodeHow to quickly self-audit your sales page and spot where the disconnect really isWhy clients buy transformation, not calls, documents, or deliverablesHow unclear targeting can quietly sabotage an otherwise solid offerWhy delivery design matters more than adding “more value”The link between pricing, energy, and why an offer starts to feel heavy"You're not selling deliverables, you're selling an experience. And if the experience doesn't make sense, the offer won't either."  Step into my festival world...

#Pricing_Heroes
2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny

#Pricing_Heroes

Play Episode Listen Later Dec 30, 2025 26:09 Transcription Available


In this special year-end episode of Pricing Heroes, we revisit one of our most widely listened-to conversations of the year: our 2025 pricing predictions roundtable. Recorded in January, this episode brought together nine leading pricing experts to share their perspectives on the forces they believed would shape pricing throughout the year ahead.Now, as 2025 comes to a close, those predictions read less like forecasts and more like a reflection of the realities pricing teams have spent the year navigating. From tariffs and inflation pressures to the rapid adoption of AI, growing scrutiny of algorithmic pricing, and the ongoing evolution of pricing organizations, this episode offers a valuable opportunity to reflect on what held up, what proved more complex in practice, and what pricing leaders can take forward into 2026.Rather than revisiting predictions in hindsight, this conversation captures how experienced practitioners were thinking about pricing at the start of the year — and why many of those perspectives remain highly relevant today.Featured Experts:

Impact Pricing
Why Flipping "Good, Better, Best" Can Increase Revenue by 10% with Michael Mansard

Impact Pricing

Play Episode Listen Later Dec 29, 2025 25:02


Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing's most accepted conventions: the order of good, better, best. In this episode, Michael shares original research showing how simply changing the display order to best, better, good can significantly increase purchase intent and revenue. Drawing on behavioral economics, loss aversion, and real-world testing, he explains why buyers react differently when the most expensive option is presented first.   Why You Have to Check Out This Episode: Learn how reversing plan order increased top-tier selection by 15 points in controlled testing. Understand how loss aversion works against you in traditional pricing pages and how to flip it. Discover when best, better, good works and when it can hurt retention and Net Revenue Retention (NRR).   "By simply changing the order of plans, we increased revenue by nearly 11% without changing price or features."  – Michael Mansard   Topics Covered: 01:16 - Best, Better, Good vs. Plan Order. Why the order of pricing plans matters and how flipping it can change buyer decisions. 06:23 - The Compromise Effect in Decision-Making. Why buyers gravitate toward the middle option and how loss aversion shapes that behavior. 08:11 - How Plan Order Impacts Choice. What happens when the most expensive plan is shown first and why it reframes value. 11:39 - Pricing Strategy and Consumer Behavior. How buyers justify decisions emotionally versus rationally when evaluating plans. 15:10 - Rethinking Good, Better, Best. Why traditional pricing layouts may limit revenue and when best-first works better. 18:11 - Customer Satisfaction and Pricing Strategy. Risks to churn and net retention and why right-selling matters more than upselling. 22:53 - How to Test Monetization Strategies. Why A/B testing, qualitative feedback, and small-scale experiments are essential.   Key Takeaways: "A very basic tweak, changing the order from good, better, best to best, better, good, can lead to significant revenue uplift." – Michael Mansard "Best, better, good reframes the buying question from 'Is it worth paying more?' to 'Why wouldn't I choose the best?'" – Michael Mansard "Loss aversion means the feeling of losing is much stronger than the feeling of gaining." – Michael Mansard "Pricing pages should make trade-offs clearer, not more confusing." – Michael Mansard   People & Resources Mentioned: INSEAD – Where the research originated through executive education Loss Aversion Theory – Behavioral principle driving buyer choice Goldilocks / Compromise Effect – Why buyers avoid extremes Disney+, Wix, Apple – Examples of best-better-good pricing SurveyMonkey – Example of plan order varying by segment   Connect with Michael Mansard: LinkedIn: https://www.linkedin.com/in/michaelmansard/ Article: It's Time to Flip Good, Better, Best on Its Head  (published on LinkedIn)   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving Email: mark@impactpricing.com  

The G2 on 5G Podcast by Moor Insights & Strategy
The G2 on 5G - Verizon's Aggressive Pricing Strategy, T-Mobile's Formula 1 Collaboration, Nokia's Strategic Business Shift, 6G Sensing by NT Doomo, Okla's Wifi Report, and Enterprise FWA Advancements

The G2 on 5G Podcast by Moor Insights & Strategy

Play Episode Listen Later Dec 23, 2025 24:19 Transcription Available


Final Episode: Analyzing 5G, Verizon's Moves, and the Future of Telecom In episode 241 of the G2 on 5G podcast by More Insights and Strategy, hosts Will Townsend and Anshel Sag cover six pressing topics in the telecom industry. Will shares his news of leaving More Insights to start a new venture, marking the end of the podcast. The episode starts with a discussion on Verizon's aggressive price cuts on their plans, raising questions about potential price wars. They move on to discuss a report by Okla comparing cellular and WiFi performance at major US airports, with cellular often outperforming WiFi due to outdated infrastructure. The hosts then delve into NTT Docomo's advancements in 6G radio sensing technology and its applications, followed by Anshel's experiences with T-Mobile's expanded partnership with Formula One and their new 'un-carrier' moves to streamline carrier switching. Lastly, they review Nokia's puzzling decision to focus less on private cellular networking despite previous successes and Verizon's enhanced enterprise-class FWA solutions. The episode reflects on the journey of the podcast and hints at future individual projects in the telecom field.

Outerspaces
Outdoor Living Pro Pricing Strategies to Stay Profitable in 2026 w/ Financial Expert, Greg Crabtree

Outerspaces

Play Episode Listen Later Dec 22, 2025 24:46


Schedule a Meeting with Joshua TODAY!Are you busy—but still struggling to make real profit as a contractor heading into 2026?With demand uneven, winter approaching, and economic growth slowing, many contractors are stuck chasing work just to cover overhead. In this episode, Greg Crabtree breaks down how the best contractors are adapting—by pricing smarter, staying lean, and using scheduling and soft skills to win high-margin jobs even in a tough market.You will:Learn how to protect cash flow without destroying your capacity during slow seasonsDiscover why pricing, scheduling, and customer interaction determine profitability more than volumeUnderstand how premium contractors are taking market share while others struggleIf you want to stay profitable, resilient, and positioned to win as the market shifts, press play and learn how to prepare your contracting business for the next 3–6 months and beyond.Interested in being the first to know when The CORE 10 drops? Sign up HERE: https://yes.express/core-10/Connect with Joshua at:The WebsiteThe Facebook GroupSales Master ClassesHow to work with Joshua - https://yes.express/apply/Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Remodelers On The Rise
Built to Last: Lessons from a Second Generation Design Build Remodeler

Remodelers On The Rise

Play Episode Listen Later Dec 18, 2025 42:11


In this episode of Remodelers on the Rise, Kyle Hunt sits down with Abe Degnan, second-generation owner of Degnan Design Build Remodel, to share the story of building a remodeling business designed to last. Abe reflects on growing up on job sites, joining his father's company, and helping shape an early design build approach through intentional learning, documented processes, and steady leadership. They dig into lessons Abe has learned over 25 years in business, including hiring with purpose, pricing with confidence, investing in systems, and making the shift from working in the business to leading a team. Abe also shares thoughtful insights on company culture, peer groups, and building a life outside of work, offering encouragement for remodelers who want long term growth without burning out. ----- Today's episode is sponsored by Builder Funnel! Click here to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing. ----- Takeaways Abe Degnan is a second-generation remodeler who joined his father's business. Investing in learning and joining peer groups has been crucial for growth. Hiring the right people is essential for maintaining company culture. Abe's broken leg led to a shift in focus towards office work and management. Understanding pricing and financials is key to business success. High-quality photography is vital for effective marketing. A clear sales process is necessary for consistent success. Establishing a design center enhances client engagement. Balancing family life and business is a continuous challenge. Documenting company values and processes helps differentiate from competitors. ----- Chapters 00:00 Introduction to the Podcast and Guests 03:00 Abe Degnan's Journey in Remodeling 06:10 Transitioning from Sole Proprietorship to S Corp 09:00 The Evolution of Design-Build Approach 11:54 Investing in Learning and Company Culture 15:04 Hiring Practices and Employee Retention 17:59 Overcoming Challenges in Business Growth 21:00 The Impact of Personal Experiences on Business 23:38 Pricing Strategies and Financial Management 27:10 Marketing and Sales Process Insights 29:53 Establishing a Design Center and Client Engagement 33:02 Balancing Family Life and Business 35:57 Final Thoughts and Advice for Remodelers

Optometric Insights Media
#29 The Myopia Podcast - Dr. Cheryl Chapman: Economics of Myopia Management and Pricing Strategies

Optometric Insights Media

Play Episode Listen Later Dec 18, 2025 29:11


Send us a textAbout Dr. Cheryl Chapman:Dr. Cheryl Chapman, OD, FIAOMC, FAAO, Diplomate ABOVice-President Board of Directors, American Academy of Orthokeratology and Myopia Control (AAOMC)Dr. Chapman works in private practice in Gretna, Nebraska.  She has instituted a full scope myopia management clinic within her practice and works tirelessly at spreading myopia management knowledge.  In addition to working one-on-one with doctors to implement practice protocols, she lectures within the optometric community as well as to local pediatricians and ophthalmologists.  Serving as an Adjunct Assistant Professor at the University of the Incarnate Word Rosenberg School of Optometry, Dr. Chapman also enjoys working closely in training 4th year extern students in current myopia management strategies.  She is a graduate of the University of Houston College of Optometry.----If you're considering or have ever considered getting a virtual team member for your practice check out hiredteem.com, mention The Myopia Podcast when signing up for a $250 dollar discount off of your first month's teem member.https://hireteem.com/myopia-podcast/

Content Is Profit
10 Rules to Build Irresistible High-Ticket Offers - Part 1 Mini Class

Content Is Profit

Play Episode Listen Later Dec 16, 2025 32:26


Ready to turn your content into cash? This episode is part 1 of your roadmap. Today we unpack the most powerful lessons from our viral conversation with high-ticket expert. You'll discover how to build, price, and sell premium offers that your audience actually wants—without burning out or adding more to your plate. Whether you're a coach, creator, or content-driven entrepreneur, these 10 frameworks will help you go from undercharging and overworking… to building offers that create massive impact AND income. What You'll Learn: • How to price your offer for profit (without guilt) • Why the market you pick matters more than the product • The Anti-Resentment Pricing Rule • Offer messaging that makes people say “tell me more!” • The $300K Day Strategy—and how you can do it too Want to see our $100K offer built LIVE? come join us in the club! Full workshop available

The Jaded Mechanic Podcast
The ONE Thing New Techs Need Most (and Shop Owners Overlook) | John Firm and Rick White

The Jaded Mechanic Podcast

Play Episode Listen Later Dec 16, 2025 57:02


Like the show? Show your support by using our sponsors.Promotive can help you find your dream job. Touch HERE to see open jobs.Need to update your shop systems and software? Try Tekmetric HEREWanna go to Tekmetric's first ever industry training event Tektonic? Register HEREIn this episode, Jeff is joined by John Firm and Rick White where they discuss growth and success in the automotive industry. Rick talks about the importance of having a coach and staying curious, humble, and open to new ideas. John and Rick also speak on the challenges unique to fleet shops versus traditional retail shops. To help, they share advice on pricing, marketing, and building strong business relationships. Timestamps:00:00 "Reflection on Hosting Growth"04:42 "Ask or Stay Ignorant"07:05 Car Troubleshooting: Fuse vs. Diagram10:11 Effective Communication in Auto Repair12:42 Business Coaching Insights19:03 "Competing on Price Dangers"19:26 "Prioritizing Strategy Over Savings"23:08 Labor Rates and Mix Reevaluated28:28 "How to Beat AutoZone"31:47 Survival Over Greed33:51 "Challenges in European Auto Repair"38:31 "Maintain Control, Avoid Dealers"40:08 "Coaching Accountability and Honesty"44:13 "Helping a Client in Need"48:02 Advice for New Technicians51:00 "Integrity in Auto Repair"53:43 "Talking About John and Canada" Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

Fiercely Freelance
Getting rid of your offers: considerations before you make the final chop

Fiercely Freelance

Play Episode Listen Later Dec 16, 2025 9:00


In this episode of Sold Out Offers, I'm helping you pause before you kick an offer to the curb. We're digging into the real reasons an offer can start to feel heavy, flopped, or just… off. From not talking about it enough, to client hangovers, to unrealistic expectations for brand-new offers, this is a compassionate but honest look at why things stop selling.I also talk about urgency, format mismatches, and what happens when you try to run before you can walk (hello, premature memberships). If you've been quietly resenting an offer or avoiding talking about it altogether, this episode will help you figure out whether it needs tweaking, repositioning, or simply more attention — not deleting.This is the first in a short run of episodes all about reviving and refining your offers. We're moving them from “forgotten side stage” to full-on floor fillers — and next time, I'll be sharing the exact tweaks you can make to bring an offer back to life.What You'll Learn in This EpisodeWhy not talking about your offer is often the biggest reason it stops sellingHow a difficult client can unfairly ruin an otherwise solid offerWhy new offers need time (and PR) before they gain tractionThe role urgency plays in making an offer compellingWhen an offer is right, but the format is wrongHow unclear or mismatched messaging can repel the right buyers"Most of the offers you want to get rid of are the ones you actually need to keep — there's just something else going on underneath." Step into my festival world...

Saint Louis Real Estate Investor Magazine Podcasts
Building a Business That Feeds the Soul and the Community with Brittany Ranew

Saint Louis Real Estate Investor Magazine Podcasts

Play Episode Listen Later Dec 16, 2025 38:21


Brittany Ranew shares how building community, prioritizing mindset, and designing a values-driven business can create lasting wealth, personal fulfillment, and a life that feels aligned instead of exhausting.See full article: https://www.unitedstatesrealestateinvestor.com/building-a-business-that-feeds-the-soul-and-the-community-with-brittany-ranew/(00:00) - Opening Music and Welcome to The REI Agent Podcast(00:42) - Episode Introduction and Guest Overview(01:00) - Meet Brittany Ranew and Her Tampa Bay Market Background(02:13) - Brittany's Community First Philosophy in Real Estate(03:37) - Choosing Entrepreneurship and the Path Into Real Estate(04:37) - Early Career Experience as a Transaction Coordinator(06:27) - Transition to Sotheby's and Defining the Luxury Experience(07:47) - Referral Based Business Versus Cold Lead Strategies(09:44) - Moving to Tampa Bay and Rebuilding a Network From Scratch(11:24) - Community Immersion as a Growth Strategy(12:08) - Introduction to Ninja Selling and Relationship Focused Systems(13:12) - Morning Routines, Mindset, and Daily Discipline(15:27) - Social Media Engagement as Modern Relationship Building(17:39) - Going Deep With Relationships Instead of Going Wide(19:13) - Being a Good Human as a Business Strategy(20:27) - Managing Stressful Clients and Emotional Transactions(21:19) - Living a Holistic Life While Building a Real Estate Career(23:05) - Avoiding Burnout and Redefining Success(24:47) - Tampa Bay Market Conditions and Recent Challenges(26:49) - Pricing Strategies in a Slower Market(28:22) - Insurance Costs, Condos, and Florida Market Pressures(30:37) - Marketing, Staging, and Standing Out Online(32:06) - Professionalism in a Changing Market(34:44) - Brittany's Golden Nugget on Community Centered Marketing(36:07) - Book Recommendations and Personal Growth Influences(37:35) - Where to Follow Brittany and Final Thoughts(38:03) - Show Closing, Disclaimer, and Sign OffContact Brittany Ranewhttps://www.brittanyranew.com/https://www.authorbrittanyranew.com/https://youtube.com/@brittanyranew If this conversation sparked something in you, remember that the most powerful businesses are built with intention, community, and heart. Keep designing a life that actually feels good to live. Visit https://reiagent.com

The Tradesman Experience Podcast
Sales, Numbers & Hard Truths

The Tradesman Experience Podcast

Play Episode Listen Later Dec 15, 2025 60:10


In this conversation, Josh and Greg discuss the critical aspects of year-end financial management for business owners, emphasizing the importance of understanding profitability, job costing, and effective sales strategies. They explore the necessity of having a solid bookkeeping system, the challenges of self-employment, and the importance of accountability in business. The discussion also highlights the significance of planning for future growth and utilizing data to inform business decisions, while addressing the need for employee engagement and clear growth paths within organizations.   Chapters 00:00 Navigating Year-End Financials 05:30 Understanding Profitability and Cash Flow 10:05 The Importance of Job Costing 14:06 Pricing Strategies and Client Perception 23:32 Educating Clients on Value 29:40 Choosing Clients Wisely 31:01 Navigating the Digital Shift 34:09 Understanding Financial Management 39:02 The Importance of Accountability 41:58 The Challenges of Self-Employment 46:00 Planning for Success in Business 56:59 The Journey of a Business Owner

Impact Pricing
Why Pricing a Platform Is Harder Than Pricing a Product — Lessons from Google Cloud with Deovrat Kajwadkar

Impact Pricing

Play Episode Listen Later Dec 15, 2025 30:27


Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most complex commercial decisions in modern tech. With a background in management consulting at McKinsey and deep experience in cloud and AI monetization, Deovrat brings a rare inside view of how pricing actually works when products are platforms, costs are dynamic, and value is constantly evolving. In this conversation, Deovrat and Mark Stiving unpack why pricing is not just a "number-setting" function but the grade of how well everything else in the business is working. They explore the difference between platforms and solutions, why value-based pricing becomes harder as offerings become more flexible, and how AI is changing both how pricing is done and what pricing even means.   Why You Have to Check Out Today's Podcast: Learn why pricing sits at the heart of cloud and AI economics, touching product, strategy, sales, and profitability all at once. Understand how platforms, solutions, and AI fundamentally change value-based pricing, and why cost, competition, and outcomes all matter—at different layers of the stack. Discover why "pulling the dollar lever" is the most expensive move, and what smarter pricing leaders focus on first.   "Pulling the dollar lever is easy—but it's also very expensive. I'd rather pull every other lever first." — Deovrat Kajwadkar   Topics Covered: 01:40 – Cloud Pricing as a Central Role. Deovrat explains why pricing sits at the center of Google Cloud's commercial decisions—connecting product strategy, growth, profitability, and customer value. 05:09 – Cloud Computing for Enterprises. A clear, non-technical explanation of cloud computing for enterprise customers, from infrastructure and platforms to software and AI—and why pricing each layer is different. 08:48 – Value-Based Pricing Challenges. Mark and Deovrat discuss why value-based pricing is especially difficult for platforms, where customers use the same products in very different ways. 13:04 – Value-Based Pricing Strategies. A practical framework for pricing across the cloud stack: cost- and competition-based pricing at the lower layers, and outcome-driven pricing as offerings move closer to customer solutions. 18:10 – AI's Impact on Pricing Strategies. How AI is changing pricing on multiple fronts—what gets priced, how costs behave, and how quickly products and value propositions evolve. 22:34 – AI in Pricing Strategies. Deovrat breaks down how AI can support pricing decisions, from customer analysis and renewals to analytics and decision support—while stressing the importance of clean data foundations. 24:12 – AI Value Delivery Challenges. Why delivering real AI value is harder than building the technology itself, and how change management and business adoption affect pricing and monetization. 27:30 – Pricing Advice for Business Impact. Deovrat's closing advice: great pricing leaders expand their skill set beyond pricing fundamentals—and pull every lever before resorting to raising prices.   Key Takeaways: "Pricing touches almost everything—it's the heart of a company's economics." — Deovrat Kajwadkar "The more commoditized the offering, the more cost and competition matter." — Deovrat Kajwadkar "As you move closer to business outcomes, value-based pricing becomes possible—but harder." — Deovrat Kajwadkar "AI changes pricing, but it doesn't eliminate the fundamentals." — Deovrat Kajwadkar   People / Resources Mentioned: Google Cloud – Cloud platform spanning infrastructure, AI models, developer tools, and industry solutions. McKinsey & Company – Deovrat's consulting background, shaping his strategic view of pricing and technology. AI Models & Agentic Workflows – Referenced in the context of pricing analytics, automation, and decision support.   Connect with Deovrat Kajwadkar: LinkedIn: https://www.linkedin.com/in/deovrat-kajwadkar   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Impact Pricing
How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor

Impact Pricing

Play Episode Listen Later Dec 8, 2025 30:12


Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies understand how customers actually make decisions—and how that should shape pricing. In this episode, Etinosa and Mark Stiving unpack the tension between real value and perceived value, why customers don't react to prices rationally, and how behavioral economics can strengthen pricing strategies. They explore value drivers, ethical nudging, the fear of raising prices, and why most buyers don't remember prices as clearly as business owners think. If you want clearer, psychology-backed ways to price, communicate value, and make better pricing decisions, this episode gives you practical insights you can use right away.   Why You Have to Check Out Today's Podcast: Why customers forget your prices—and how that myth makes business owners afraid to raise them. How behavioral economics expands value beyond profit into perception, context, and emotion. How to raise prices ethically using segmentation, glide paths, and clear communication.   "Understand your customer. Do the pricing research with customers—not just with quant models. Go talk to customers. It's important." — Etinosa Agbonlahor   Topics Covered: 02:08 – Pricing and Behavioral Economics. Mark and Etinosa debate where behavioral economics fits in pricing—Mark sees it as the final touch, while Etinosa argues it shapes value perception from the start. 05:20 – Defining Real vs. Perceived Value. A foundational question: is value measured strictly in outcomes, or also in emotion, context, and comparison? Their contrasting definitions reveal why pricing teams often misread customers. 09:05 – Value Beyond Monetary Price. Etinosa expands value to include convenience, safety, time saved, emotional comfort, and opportunity cost—benefits customers feel but rarely articulate. 10:37 – Value Drivers in Pricing Strategies. Behavioral research uncovers the real outcomes customers care about. Mark connects this to pricing strategy: quantify value drivers to justify stronger pricing. 15:32 – Manipulation in Behavioral Economics. Mark asks whether nudging is manipulation. Etinosa explains that behavioral tools aren't coercive—intent determines whether they help or harm the customer. 18:02 – Ethics of Choice Architecture. Every pricing page is a designed choice. Etinosa contrasts ethical nudges with dark patterns, while Mark questions how businesses balance their goals with customer wellbeing. 22:22 – Behavioral Economics in Business. Real-world examples show how behavioral insights improve retention, financial outcomes, and long-term customer relationships—not just revenue. 24:20 – Pricing Fears and Customer Perception. The Spotlight Effect is a myth: customers don't track your prices as closely as you think. The two discuss how clearer communication and segmentation reduce backlash when raising prices. 28:48 – Understand Your Customer. Etinosa's closing advice: real pricing power comes from customer conversations—not spreadsheets. Behavioral economics begins with understanding actual human behavior.   Key Takeaways: "Value is all about perception. Once you step into perception, you're in behavioral economics." — Etinosa Agbonlahor "There is no such thing as a neutral choice. Every pricing page is designed—intentionally or unintentionally." — Etinosa Agbonlahor "People are not rational. Once you accept that as fact, you can design pricing that fits how people actually behave."  — Etinosa Agbonlahor "Business owners think customers remember prices more than they actually do." — Etinosa Agbonlahor   People / Resources Mentioned: Richard Thaler – Nobel laureate; originator of transaction utility and foundational behavioral economics concepts. Dan Ariely – Author of Predictably Irrational, referenced in discussing irrational decision patterns. Weber-Fechner Law – Psychological principle used to design perceptually smoother price increases.   Connect with Etinosa Agbonlahor: LinkedIn: https://www.linkedin.com/in/etinosasere Email: etinosa@decision-alpha.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com

Beauty School Bobbi
Building Confidence in the Beauty Industry | Dimitra Louro X Beauty School Bobbi - 12.8.25

Beauty School Bobbi

Play Episode Listen Later Dec 8, 2025 60:37


In this episode of the Beauty School Bobbi Podcast, host Bobbi Powell interviews Dimitra Louro, a successful salon owner and entrepreneur. They discuss Dimitra's journey in the beauty industry, her evolution from a small salon to a multimillion-dollar business, and the importance of authenticity and confidence in personal branding. Dimitra shares her experiences with failures, the significance of coaching, and her plans to expand her hair extension line to Greece. The conversation emphasizes the need for community support and the challenges faced by salon owners today. In this conversation, Dimitra Louro and Bobbi Powell discuss the challenges and opportunities within the beauty industry, focusing on leadership, communication, pricing strategies, and the importance of business education. They emphasize the need for clear communication in salons, the significance of attracting the right team members, and the evolving landscape of salon business models. The discussion also touches on the impact of social media on the beauty industry and offers advice for aspiring beauty professionals.   Takeaways Dimitra's confidence grew as she built her brand and understood her purpose. Authenticity in social media helps connect with audiences. Building a successful business often involves learning from mistakes. Investing in coaching can significantly impact business growth. Surrounding yourself with supportive people is crucial for success. The beauty industry requires adaptability and continuous learning. Dimitra's journey reflects the importance of community in the beauty industry. Launching a business internationally presents new challenges and opportunities. Salon owners often fear team dynamics and employee retention. Success in the beauty industry is not just about technical skills but also business acumen. People often confuse being a boss with being a leader. Clear communication is essential for salon success. Attracting the right team members is crucial for a salon's culture. Pricing should be based on individual salon expenses, not competitors. Business coaching can be stressful due to client expectations. The salon industry is seeing a shift from commission to suite models. Many salon owners lack business education, leading to challenges. Beauty schools are beginning to incorporate business training. Leadership in the beauty industry requires ongoing personal growth. Aspiring beauty professionals should invest in their own education and hustle.   Chapters 00:00 Introduction to Dimitra Louro and Her Journey 03:09 Building Confidence in the Beauty Industry 06:02 The Evolution of a Salon and Business Growth 08:52 Learning from Failures and Embracing Change 12:10 The Importance of Coaching and Community 15:12 Expanding Horizons: Launching in Greece 18:02 Challenges in Salon Management and Team Dynamics 29:11 Leadership vs. Bossing: The Key Differences 30:15 The Importance of Clear Communication 31:48 Attracting the Right Team Members 32:42 Pricing Strategies in the Salon Industry 33:33 The Stress of Business Coaching 35:01 Trends in Salon Business Models 37:28 The Challenges of Opening a Salon 38:44 The Need for Business Education in Beauty Schools 40:28 The Evolution of Leadership in the Beauty Industry 42:04 Finding Inspiration and Growth in Leadership 46:19 Navigating Social Media Challenges in the Beauty Industry 55:20 Advice for Aspiring Beauty Professionals   www.beautyschoolbobbi.com www.beautyandstylenetwork.com   Follow Beauty and Style Network: @beautystylenet Beauty School Bobbi: @beautyschoolbobbi Dimitra Louro: @dimitralouro Malia Extensions: @maliaextensions

Vital Signs
Ep 65: CMMI Leaders on ACCESS Model Launch, Drug Pricing Strategy, and the Future of Technology Enabled Care

Vital Signs

Play Episode Listen Later Dec 8, 2025 56:54


This episode announces the launch of CMS's ACCESS (Advancing Chronic Care with Effective, Scalable Solutions) model - a groundbreaking payment innovation that enables technology-enabled care organizations to treat Medicare fee-for-service patients with chronic conditions through outcome-aligned payments rather than traditional fee-for-service. Abe Sutton (Director of CMMI) and Jacob Shiff (Chief AI & Technology Officer at CMMI) explain how the model addresses a fundamental gap in healthcare: while commercial and Medicare Advantage patients have access to digital therapeutics and technology-enabled chronic disease management, original Medicare beneficiaries have been left behind. ACCESS changes this by paying providers monthly fees for managing conditions like diabetes, hypertension, obesity, behavioral health issues, and musculoskeletal pain - but only when patients achieve measurable clinical improvements. The model is designed to be deflationary rather than inflationary, encourages innovation by simplifying go-to-market for digital health startups, integrates with existing risk-bearing models like ACOs, and represents a broader CMMI strategy to shift from activity-based to outcome-based payments while leveraging new AI capabilities to democratize high-quality care. (0:00) Intro(0:57) The ACCESS Model: Advancing Chronic Care(4:35) Outcome-Aligned Payments and Technology(7:40) Encouraging Innovation and Investment(09:23) Practical Implementation and Examples(24:28) Evaluating Success and Future Goals(26:18) Connecting the Dots: Broader CMMI Initiatives(28:40) Generous and Its Impact on Drug Pricing(30:11) Challenges and Benefits of Prior Authorization(35:19) The Role of Technology in Healthcare(37:59) AI and Technology-Enabled Care(40:26) Reflections on Value-Based Care Models(43:51) Encouraging Competition in the Healthcare Market(48:24) Quickfire Out-Of-Pocket: https://www.outofpocket.health/

the Hello Hair Pro podcast
What Salon Owners Should Be Working On (When They're Not Behind the Chair) [EP:222]

the Hello Hair Pro podcast

Play Episode Listen Later Dec 8, 2025 44:41


Send us a textWe hear it all the time: “Stop working in your business and start working on it.” The problem? Almost no one explains what that actually means.In this episode, we break down what salon owners should really be working on when they're not behind the chair and why so many owners step back only to feel stuck, unproductive, or pulled right back into old habits.We talk about why cleaning, hovering, answering phones, and “being available” aren't owner work; how avoiding leadership decisions keeps businesses from growing; and why simply changing your location in the salon doesn't change your role.We explain the four buckets that owners are soley responsible for — money, people, growth, and systems — and how to structure your time so that the work you're doing compounds, removes friction, and creates long-term stability.Your business should serve you, so that you can serve others, and that starts with stepping into the work only you can do as an owner.Key TakeawaysStepping away from the chair without redefining your role can lead to stagnation.Cleaning, answering phones, and hovering are not owner work.Owners avoid leadership decisions by defaulting to “busy” tasks.Pricing must be rooted in math, not emotion or staff opinion.Owners are responsible for money, people, growth, and systems — no one else.Support without direction creates dependency, not growth.Marketing only when slow guarantees continued slow seasons.Systems create freedom, consistency, and trust.Owner work should compound, remove friction, and create clarity.Fifteen focused minutes a day beats zero intentional effort.Timestamps00:00 — Why “working on the business” is rarely explained 02:00 — Opening takes: decision fatigue, snowstorms, and perspective 05:00 — Why pricing must be math-based, not emotional 07:00 — The mistake owners make after stepping away from the chair 09:00 — Changing your role vs changing your location 11:00 — Low-level work vs owner-level work 14:00 — Owner Bucket #1: Money (P&L, break-even, pricing, allocation) 18:00 — Why owners must own pricing decisions 20:00 — Owner Bucket #2: People (hiring, onboarding, training) 23:00 — Apprenticeships, assistants, and development pipelines 26:00 — Support without direction creates dependency 28:00 — Owner Bucket #3: Growth (marketing, branding, partnerships) 31:00 — Why marketing only when slow keeps you slow 33:00 — Owner Bucket #4: Systems and direction 36:00 — SOPs, standards, and consistency 38:00 — Hovering, over-availability, and lack of trust 40:00 — Owner self-development and mentorship 42:00 — How to audit your work: compounding, clarity, friction 44:00 — Weekly action steps + closing thoughtsLiving the Dream with CurveballOn the living the dream with curveball podcast I interview guests that inspire.Listen on: Apple Podcasts Links and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website

Talk Real Estate WATD 95.9 FM
Why Some Properties Stay on the Market Longer

Talk Real Estate WATD 95.9 FM

Play Episode Listen Later Dec 4, 2025 53:31


The What & Why of DOM: Understanding Days on Market in Today's Real Estate Market When a home lingers on the market longer than expected, both buyers and sellers naturally start asking the same question: “Why hasn't it sold yet?” On a recent episode of Talk Real Estate Roundtable, Sharon McNamara and Melissa Wallace took a deep dive into one of the most misunderstood metrics in real estate DOM, or Days on Market — and revealed why this number rarely tells the full story. In true Boston Connect fashion, they shared practical wisdom, personal experiences, and industry insights to help consumers better understand what DOM really means, why properties stay on the market longer, and how to avoid misconceptions that can derail a sale. What Is DOM and Why Does It Matter? DOM, or Days on Market, represents the number of days a property is actively listed for sale. While buyers often scan this number looking for “red flags,” Sharon explains that DOM is not always a reflection of the home itself  nor of the listing agent's performance. Sometimes, it reflects market timing, neighborhood rules, or even the unique dynamics of new construction listings. Sharon shared how her DOM is typically higher than other agents because she represents a significant volume of new construction. Those homes may be listed months before a shovel even hits the ground, automatically inflating the DOM despite strong buyer demand and active sales.  Why Properties Stay on the Market: The Real Factors Behind DOM 1. Timing the Market, It's Not Just About Spring Fever While spring is traditionally the busiest selling season, Sharon and Mel remind listeners that motivation matters more than the calendar. They explain that: Fall and winter buyers are more serious, even when overall foot traffic slows. Summer markets dip around July due to vacations but rebound before school begins. Holiday seasons may reduce showings slightly, but serious buyers are still out there. “A home can't sell if it's not on the market,” Sharon says and sometimes being one of fewer listings is better than competing with spring surges. 2. Community or Builder Restrictions Some neighborhoods require sellers to list with the community's own team for 60 days before going to public MLS, a rule that often confuses buyers who don't realize the property already had a “quiet” DOM before the wider public ever saw it. This can instantly make a listing look “stale” through no fault of the seller.  3. Pricing Strategy & Unrealistic Expectations Pricing remains the most influential factor in how long a home stays on the market. Sellers sometimes decide to “test the market,” but today's buyers have unprecedented access to comparable sales  so overpricing backfires quickly. Sharon notes that buyers no longer “throw out an offer” just to see what happens. They wait for the seller to get realistic.  4. Home Sale Contingencies When a buyer needs to sell their current home before purchasing a new one, it adds layers to the timeline. Sharon explains: Sellers must often give the buyer 2–3 weeks to get their home listed. The listing agent has no control over how aggressively the buyer's agent markets the other property. Momentum can stall if the other home isn't priced or presented correctly. She also highlights the 48-hour kick-out clause, where sellers can accept a better offer if the original buyer can't drop their contingency within 48 hours. Effective for sellers but nerve-wracking for buyers.  5. Micro-Market Differences Not all towns behave the same. A home in Hanover may get snapped up in days, while an almost identical home in a neighboring town lingers due to: school district desirability commuter convenience neighborhood characteristics local inventory levels These micro-market nuances matter more than many sellers realize.  6. Layout, Location, and Lifestyle Fit Some factors simply can't be changed such as: Busy roads Unusual layouts Steep driveways Proximity to commercial activity Noisy surroundings Sharon shared an anecdote where buyers decided not even to go inside the home because of what they saw across the street. That alone was a dealbreaker, regardless of how perfect the interior may have been. 7. Economic Shifts & Buyer Behavior Everything from job layoffs to mortgage rate swings to government shutdowns can temporarily freeze buyer activity. During the recent shutdown, Sharon and Mel explained how certain government-backed loan programs stalled, delaying or preventing closings and reducing the number of ready buyers in the market. Even buyers unaffected financially may adopt a “wait and see” mindset when headlines signal uncertainty.  Why DOM Doesn't Tell the Whole Story The biggest misconception about DOM is that “more days = something is wrong.” In reality: It could reflect restrictions outside the seller's control. It could be seasonal timing. It could be contingent buyers. It could be new construction logistics. It could simply be a unique or niche property waiting for the right buyer. A skilled buyer's agent will pick up the phone and get the real story something Sharon emphasizes repeatedly. “You shouldn't have to ask your agent to do that. A good agent does it automatically.”  Final Thoughts: DOM Is a Number, Not a Diagnosis DOM is a single data point not a verdict on value, desirability, or strategy. If you're a seller: Work with an agent who understands timing, pricing, and your local micro-market. Don't panic if your DOM grows it may not mean anything is “wrong.” Stay focused on your motivation and timeline. If you're a buyer: Ask questions before making assumptions. Let your agent uncover the true reason behind the DOM. Use the information to structure a smart offer. At Boston Connect Real Estate, our agents take pride in educating clients and providing transparent, honest insight because every move should be a moving experience. If you're preparing to buy or sell and want personalized guidance, our team is here to help. Visit BostonConnect.com or call 781-826-8000 to connect with one of our experienced REALTORS®.

Plant Cunning Podcast
Ep. 208: Herbal Business Secrets with Lauren Haynes from Wooden Spoon Herbs

Plant Cunning Podcast

Play Episode Listen Later Dec 3, 2025 50:06


Today we welcome herbalist and founder of Wooden Spoon Herbs, Lauren Haynes. You can find Wooden Spoon Herbs at: https://woodenspoonherbs.com/We delve into Lauren's journey into herbalism, starting from her early fascination with plants to her formal studies with herbal mentors. Lauren shares insights into her product development, including her acclaimed magnesium blue lemonade and other herbal remedies, as well as her approach to accessibility and education in herbalism. The discussion also covers the history and regulations of herbal medicine, business practicalities for herbal entrepreneurs, and Lauren's favorite plants and future endeavors.00:00 Introduction to the Plant Cunning Podcast00:31 Meet Lauren Haynes: Herbalist and Educator01:27 Lauren's Journey into Herbalism03:27 Early Influences and Mentors05:15 From Passion Project to Business08:30 Wooden Spoon Herbs: Vision and Products14:00 Magnesium: The Essential Mineral19:44 Teaching and Herbal Business Insights22:04 Historical Context of Herbal Medicine25:30 The Flexner Report and Its Impact on Medical Schools26:40 The Pure Food and Drug Act of 190627:57 The Rise and Regulation of Herbal Medicine28:25 Understanding the DSHEA Act and Its Implications31:54 Starting and Protecting Your Herbal Business37:01 Scaling and Systematizing Your Herbal Business41:21 Pricing Strategies and Market Relationships48:17 Favorite Plants and Final Thoughts

The UpFlip Podcast
215. 3 Entrepreneurial Lessons That Change Everything from the Co-Founder of LegalZoom

The UpFlip Podcast

Play Episode Listen Later Dec 1, 2025 28:53


Eddie Hartman co-founded LegalZoom with a simple but radical idea: legal documents are just information, and information belongs online. Despite facing an industry of lawyers who wanted to sue the company out of existence, Eddie pushed forward to help launch one out of every four small businesses in California. Today, as a partner at Simon-Kucher, he advises global giants like Uber and Airbnb on pricing strategies, proving that the secret to success isn't just building things people want—it's building things people want to pay for.In this interview, Eddie sits down with Ryan Atkinson to deconstruct the psychology of the founder mindset. He explains why entrepreneurs need to be "insane in a specific way" to overcome the fear of failure and how to avoid the "single engine trap" of leaning too heavily on your natural strengths. Eddie breaks down the critical difference between chasing market share versus wallet share and explains how to become a "profitable growth architect" rather than just another business owner with a cool idea.If you are struggling to monetize innovation or wondering if your business model is built to last, this episode is a masterclass in strategy. You'll learn how to price your product to get to "yes," why you should embrace the fear of failure, and the specific steps you need to take to scale your business from a startup concept to an industry disruptor.Takeaways:- Build for Payment: Don't just build what people want; build what they are willing to pay for.- The Single Engine Trap: Avoid over-relying on your natural strength (like sales) while neglecting other business needs.- Growth Strategy: Successful companies chase market share and wallet share simultaneously.- Founder Psychology: You need "specific insanity"—the fear of failure combined with the certainty of success.- Price First: Validate the price point and willingness to pay before you build the product.- Strategic Packaging: Don't offer one price; create tiers to capture different customer segments.- Fear as a Shield: Use high barriers to entry (like fear of lawsuits) to keep competitors away.- Sales vs. Customers: A one-time transaction (especially a discounted one) is not a loyal client.- Stamina Over IQ: Success is often determined by the ability to "not stop" rather than raw genius.- Leverage Imposter Syndrome: Use the fear of not being good enough as fuel to outwork everyone else.Tags: Startup, Entrepreneurship, Pricing Strategy, Business Mindset, Small Business,  LegalZoomResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Eddie: https://www.linkedin.com/in/eddie-hartman 

Game Economist Cast
E45: Autobattler Econ, WILD UGC Algo & A Currency Debate for the Ages (w/Arto Huhta) Autobattler Econ, WILD UGC Algo & The Big Currency Question (w/Arto Huhta)

Game Economist Cast

Play Episode Listen Later Nov 23, 2025 73:44


What happens when autobattlers fail to monetize? We pull Arto Huhta into the cast and chat about Telegram's pseudo-WeChat ambitions. Eric releases a distrack on Game Designer's obsessed social spaces, and Phil wants more blood from psychologists' nonsensical F2P "choice overload." Chris enleashes a model-meets-UGC experiment: a three-algorithm simulation that shows how recommendation systems distort consumer welfare and creator inequality. We discuss: How Arto sees the split between economy design, product management, and classical economics (hint: it's not what you think) Pets as permanent progression, and the design logic behind Nonstop Knight's monetization turnaround Why creator inequality explodes under bad reinforcement A brewing debate on regulation that is just getting started... Chapters 00:00 Journey to London: A Game Developer's Path 00:49 The Role of Economy Design in Gaming 01:20 From Academia to Game Development: Bridging the Gap 03:16 Experimentation in Game Design: Lessons Learned 05:22 The Intersection of Game Design and Economics 10:07 Understanding Game Development Roles 11:00 Monetization Strategies in Game Design 11:55 The Evolution of Publishing Models 12:42 Transitioning to Web 3: New Challenges 13:54 The Economics of Game Spending 18:27 Introduction to Game Economist Cast 19:06 Current Gaming Trends and Preferences 20:51 Game Modes and Player Engagement 22:03 The Future of Game Monetization 27:33 The Social Hub Experiment in Fighting Games 28:26 Street Fighter VI and Social Interaction 30:28 The Rise of HTML5 Games on Platforms 32:37 The Trend of Casual Games in Tech Companies 34:42 Telegram Games: A New Frontier 37:21 Challenges in Game Discovery on Telegram 38:52 User Engagement and Retention in Web3 Gaming 39:43 Consumer Welfare and Content Creation Dynamics 43:04 The Impact of Algorithms on User Experience 49:31 Heterogeneous Goods and Their Effects on Engagement 57:35 The Impact of Algorithms on Content Quality 59:04 Understanding Algorithmic Risks and User Retention 01:00:16 Exploring Algorithm Design in Gaming Platforms 01:01:54 The Role of User Choice in Content Discovery 01:04:29 The Future of Pricing Strategies in Free-to-Play Games 01:08:10 The Debate on Standardization and Market Forces Chapters (00:00:00) - The Cost of Free Speech(00:00:49) - Game of Connors Cast(00:01:16) - Meet Free-To-Play Designer Phil Rubin(00:02:43) - The Art of Being a Game Economist(00:03:59) - How to Get Out of Your Job(00:05:22) - Are You More of an Economist or a Designer?(00:07:51) - Candy Crush: Experimentation and Optimization(00:10:07) - Ex-Monetization Manager at King Publishing(00:12:30) - Have We Overreacted to Free-To-Play?(00:15:17) - Half-Off and the Price(00:18:27) - How To Make a Slop slideshow(00:18:56) - What Have You Been Playing?(00:20:35) - Clash Royale: The Future of Content(00:23:55) - How To Play Hearthstone With Re-rolling(00:25:59) - 2K XO: A Hardcore Fighting Game(00:29:37) - Fortnite vs. Monster Hunter: The Social Hub(00:30:29) - Are We Ready for Content in the Future?(00:34:24) - Facebook vs Instagram: What's The Difference?(00:34:57) - Telegram's plans for games(00:36:22) - How Telegram Could Make Games More Profitable(00:43:15) - The Probability of Encountering a Good(00:44:28) - Anatomy of Facebook's algorithm(00:49:53) - The Gini coefficient of content creators profit(00:54:30) - Measuring the social network's heterogeneous goods(00:58:58) - The Mix of Algorithms and Churn(01:01:07) - Do Algorithm Designers Care About Producer GENIE?(01:01:55) - What Should Roblox Do About Popularity?(01:03:51) - Too Much Choice in Online Content(01:05:56) - Is There Choice Overload in Mobile Games?(01:06:49) - What about discounts on hard currency purchases?(01:07:46) - Free-To-Play: Quantity Based Discounts(01:11:11) - USB 2.0: Standardization(01:12:11) - Roblox: Arto on UGC(01:13:27) - GIM economist cast episode 44

The SaaS CFO
Alguna Raises $4M Seed Round to Tackle Revenue Management for Tech Companies

The SaaS CFO

Play Episode Listen Later Nov 20, 2025 26:40


Welcome to The SaaS CFO Podcast! In today's episode, host Ben Murray sits down with Aleks Đekić, CEO and co-founder of Alguna, a startup that's reimagining revenue management for modern SaaS and fintech businesses. With a background deeply rooted in product, engineering, and commercial roles across leading fintech and accounting startups, Aleks Đekić dives into the pain points that inspired Alguna's creation and why flexible, end-to-end revenue automation is becoming essential for scaling tech companies. Together, they explore Alguna's journey from early frustrations with billing and quoting tools, through their acceptance into Y Combinator, to fundraising and building a team distributed across the US and Europe. Aleks Đekić shares insights on when SaaS companies should upgrade their revenue management stack, how Alguna's hybrid pricing and billing platform addresses the needs of subscription and usage-based businesses, and why net revenue retention is his north star metric. Plus, they weigh in on industry trends, from the rise of AI and new software categories to the evolving landscape of revenue management and automation. Tune in for an engaging conversation about the future of SaaS finances, product-led growth, and lessons learned in building and scaling a next-generation SaaS infrastructure company. Show Notes: 00:00 Founding Frustrations Spark AI Tool 03:34 "Modern CPQ and Billing Solution" 06:55 Scaling Challenges for Post-Series A Startups 11:11 Raising $4M for Infrastructure Startup 16:06 Focused Sales and Purposeful Growth 17:42 Pricing Strategy and Customer Metrics 20:48 AI Pricing and Monetization Challenges 24:57 "Adapting Quickly to Market Needs" Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/alguna-raises-4-million-in-seed-round Alek's Jekic LinkedIn: https://www.linkedin.com/in/aleksdjekic/ Alguna's LinkedIn: https://www.linkedin.com/company/algunahq/ Alguna's Website: https://alguna.com/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Business RadioX ® Network
Darlene Drew: From Warden to Consultant on Pricing and Grief

Business RadioX ® Network

Play Episode Listen Later Nov 19, 2025


From Federal Warden to Leadership Consultant: Darlene Drew on Building Your Practice, Pricing Mistakes, and Running a Business Through Grief (The Price and Value Journey, Episode 153) Do you want to know how to build a professional services business when you have deep expertise but no client base? Darlene Drew shares exactly how she did […]

How To Be A Handmade Boss
#89 - Struggling to Charge What You're Worth? Let's Talk.

How To Be A Handmade Boss

Play Episode Listen Later Nov 19, 2025 15:58


Are you secretly undercharging for your handmade products or terrified to raise your prices in case sales dry up?In this episode, Steph gets real about why so many makers struggle to charge what they're worth.You'll learn how self-esteem and pricing are deeply connected, why handmade buyers want to pay more, and how undercharging keeps you stuck in burnout mode.Steph shares real coaching insights, simple mindset shifts, and practical next steps to help you price with confidence (and stop apologising for your worth).If you've ever thought, “I can't charge that much,” this episode will help you see your products, and yourself, in a completely new light.✨ Tune in, take notes, and get ready to charge your worth without the guilt. Insta CTA✨ Join Fix Your Socials Week – 1st to 5th December! If your socials feel flat, quiet, or like you're shouting into the void, come join my FREE 5-day challenge. From 1–5 December we'll fix your content, boost your visibility, and get your confidence back - in simple steps you can actually stick to. You'll learn what to post, how to get seen again, and how to turn followers into real customers… without spending hours online. Sign up free at handmadebosses.com/fixyoursocialsFive days. Simple steps. Big results.

#Pricing_Heroes
From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson

#Pricing_Heroes

Play Episode Listen Later Nov 19, 2025 36:02 Transcription Available


In this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brown-Forman. With more than 15 years of experience in finance, brand strategy, and commercial leadership, Caroline has helped shape pricing strategies for world-class spirits brands including Jack Daniel's, Glendronach, and Gin Mare. Caroline shares how pricing can connect brand positioning, consumer psychology, and retail execution — and why fairness, transparency, and values-led decision-making are becoming the new foundation of effective pricing leadership.Key Topics:How pricing bridges finance, brand identity, and consumer perceptionWorking “from shelf price backwards” when retailers control the final priceBuilding global frameworks that balance guardrails with local flexibilityHow values-led brands can price confidently and maintain integrityMoving beyond cost-plus: creating structure and discipline around discountingWhen smaller businesses should invest in pricing talent, data, and toolsThe ethics of AI pricing and how transparency builds consumer trustRecommended Resources:Predictably Irrational by Dan ArielyWorks of Rory Sutherland and Mark RitsonConnect with Caroline Cookson on LinkedIn. Get in touch with us----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.

Strategy Simplified
S21E10: Can Panera's Turnaround Plan Actually Work?

Strategy Simplified

Play Episode Listen Later Nov 18, 2025 41:27


Send us a textPanera used to dominate fast casual. Now traffic is falling and leadership is scrambling to turn it around.In this episode, we unpack:How cost cutting changed salads, sides, and the in-store experienceWhy menu complexity and pricing confuse customersThe barbell strategy Panera is betting on for its comebackWhat we'd do differently on pricing, testing, and customer researchA practical breakdown of what happens when spreadsheets win over the customer experience.Partner Links:Learn more about NordStellar's Threat Exposure Management Program; unlock 20% off with code BLACKFRIDAY20 until Dec. 10, 2025Episode LinksPanera lost diners by cutting portions and staff. It's reversing course to win them back (CNBC)Jewelry business that implemented updated pricing strategy Chapters 03:16 Personal Experiences with Panera06:11 Panera's Business Challenges08:50 Consumer Trends and Market Forces11:46 Menu Complexity and Customer Experience14:48 Cost-Cutting Measures and Their Impact18:38 The Role of Younger Consumers21:28 Panera's Turnaround Strategy24:05 Operational Challenges and Brand Management27:00 Pricing Strategies and Customer Perception29:56 Lessons from Other Brands32:52 Thoughts on Panera's Future37:13 The Barbell Pricing Strategy37:55 Consumer Sentiment and Market Positioning50% off FLASH SALE on the All Access Pass™ ends Monday, Nov. 17 ($350 vs $700) Listen to the Market Outsiders podcast, the new daily show with the Management Consulted teamCanada NowBold ideas with the people shaping Canada's next chapter.Listen on: Apple Podcasts SpotifyConnect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube! Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us (team@managementconsulted.com) with questions or feedback.

The Rebranded Teacher
Let's Talk About Your TPT Product Pricing Strategy

The Rebranded Teacher

Play Episode Listen Later Nov 17, 2025 16:22 Transcription Available


Price isn't just a number on Teachers Pay Teachers—it's a signal that guides clicks, conversions, and the algorithm's attention. We dig into how buyers scan search results, what “fair value” looks like in context, and why a $0.50 tweak can lift both earnings and rank without sacrificing trust.I walk through a live case study of a one-page, eight-problem function notation activity with a unique emoji puzzle angle. We compare it against search results in the same keywords, map where most offers cluster on price, and unpack how underpricing can raise quality doubts while overpricing can stall sales and bury your listing. You'll hear how moving from $1.50 to $2 fits the market range, increases revenue per sale, and sends stronger signals to TPT's search engine—while still respecting the product's true value.From there, we break down a simple framework you can apply right away: research pricing before you create, build to the value that matches the winning price cluster, and run small, thoughtful tests after launch. If you see consistent $3 to $4 winners on your keywords, add depth—more problems, warm-ups, paired worksheets, or a mini set of activities—to justify that tier. If your product is intentionally small, aim for the highest defensible price that still attracts clicks beside similar listings. The goal is to balance perceived value, buyer budget, and algorithm incentives so your catalog earns more and ranks faster over time.Ready to price with purpose instead of guessing? Hit play, then subscribe, share this with a TPT friend, and leave a quick review telling us your most effective pricing tweak. Your feedback helps us bring more practical, step-by-step guidance to every episode.Watch This Episode on YouTube: https://youtu.be/YUqeSCIN5K4Check Out My YouTube Channel: https://www.youtube.com/c/laurenfultonMy Instagram: https://www.instagram.com/laurentschappler/My Other YouTube: https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show

Run The Numbers
Grindr's $0 CAC Secret from the CFO Who Launched Disney+ | Vanna Krantz

Run The Numbers

Play Episode Listen Later Nov 17, 2025 51:43


In this episode of Run the Numbers, CJ Gustafson sits down with Vanna Krantz, former CFO of Disney+ and Grindr, to explore what it takes to lead finance through massive inflection points. Vanna reflects on building Disney+'s subscription model from scratch under Bob Iger's leadership and the pressure of launching a global product with no precedent. She discusses forecasting as both science and art, and the importance of appreciating high-stakes moments amid chaos. Shifting to Grindr, Vanna breaks down how the company went public with remarkable efficiency—boasting 40% EBITDA margins and under 200 employees—and how she modeled for a user base that consistently churns and returns. She also opens up about career longevity, work-life balance, and helping women find sustainability and acceleration in leadership.—LINKS:Vanna on LinkedIn: https://www.linkedin.com/in/vannakrantz/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Monetizing Community Engagement: The Business of Fitness with Strava CFO Lily Yanghttps://youtu.be/zlLb5yZDKQE“Let's Just See What Breaks” — Intuit's CFO on Being a Disruptor When You're Already the Incumbenthttps://youtu.be/Le1D9HXHvGI—TIMESTAMPS:00:00:00 Preview and Intro00:03:02 Sponsors – Aleph, Fidelity Private Shares, and Metronome00:06:09 Meeting at A16z and Disney Plus Discussion00:07:13 Interviewing with Bob Iger and Joining Bamtech Media00:10:43 Forecasting the Unknown at Disney Plus00:13:01 Launch Strategy – Mandalorian and Retention00:15:15 Sponsors – Mercury, RightRev, and Tipalti00:19:23 Forecasting, Retention Curves, and the Art vs. Science Balance00:22:20 Lessons in Art and Science of Finance at Disney00:25:08 Launch Day Chaos and the Disney Plus CDN Outage00:26:24 Celebrating the 10 Million Subscriber Milestone00:27:21 Grindr IPO and Financial Discovery00:32:42 Active User Metrics and Reactivation Trends00:34:29 Seasonality and Human Behavior in App Usage00:36:02 Free vs. Paid Users and Revenue Optimization00:38:21 Pricing Strategy and Global Monetization00:40:23 Women in Leadership and Staying in the Game00:43:30 Work–Life Balance and Career Seasons00:46:12 Wisdom, Experience, and Staying in the Game00:50:08 Finance Stack, Craziest Expense, and Closing Remarks—SPONSORS:Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.Metronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.comMercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.comRightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.—#RunTheNumbersPodcast #CFOInsights #DisneyPlus #GrindrIPO #Leadership This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

The Medical Spa Marketing Show
Maximizing Profit for Med Spa & Plastics Owners: Expert Financial Advice with Danielle Hayden

The Medical Spa Marketing Show

Play Episode Listen Later Nov 17, 2025 48:31


In this episode of the Medical Aesthetics Marketing Show, host Pam is joined by financial expert Danielle Hayden to discuss essential strategies for med spa & plastic surgery owners to retain more of their earnings. The conversation covers a range of topics including the importance of separating personal and business finances for new practitioners, strategic investment and expense management for growing practices, and the role of a money team in scaling businesses. Danielle provides actionable advice on bookkeeping, tax planning, and financial mindset shifts necessary for med spa owners and plastic surgeons at various stages of their business journey. Listeners will gain insights on maintaining profitability while expanding their services, balancing investments in new equipment, and preparing for significant business growth.01:03 Meet Danielle Hayden: Financial Expert01:42 Starting Out: Financial Basics for New Practitioners02:24 The Importance of Separating Personal and Business Finances03:59 Mindset Shift: Becoming a Responsible Business Owner08:00 Pricing Strategies and Market Research16:50 Building a Money Team for Your Business18:31 Scaling Up: From Solo Practitioner to Hiring Help24:50 Common Mistakes of First-Time Business Owners25:26 Importance of Financial Statements26:49 The 48-Hour Rule for Spending Decisions31:14 Budgeting and Investment Strategies33:18 Opening a Second Location36:03 Growth Strategies for High Revenue Practices38:52 Managing a Million-Dollar Practice45:47 Rapid Fire Questions and Final AdviceGet your free gift: https://kickstartaccountinginc.com/gift/Set up a discovery call with Danielle & her team: https://kickstartaccountinginc.com/book-a-call/Follow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Grow Your B2B SaaS
S7E12 - SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten "T.J"

Grow Your B2B SaaS

Play Episode Listen Later Nov 13, 2025 19:28


What will be the SaaS Pricing Strategy 2026? In this episode, Joran sits down with Tjitte Joosten—known as T.J.—to discuss the evolving world of SaaS pricing and how founders can adapt to change without losing momentum. T.J. works full-time in pricing and packaging for SaaS and AI companies. Before that, he spent years in early-stage ventures, helping them find product-market fit and close major deals. Those experiences taught him how to win large accounts without over-discounting and how to leave room for long-term growth.Through that process, T.J. discovered that pricing is not just about numbers but also about psychology and behavioral economics. The same solution can sell for $10,000 or $50,000 depending on the story told. After meeting his co-founder, who was already working in pricing, T.J. transitioned into it full-time—and it became his passion.Their conversation explores how SaaS pricing is evolving, how to experiment with models safely, when to raise prices, how to communicate changes effectively, and how freemium models may evolve in the AI era.Key Timecodes(0:00) - B2B SaaS & AI Pricing Expert(0:05) - TJ Joosten on Value Storytelling(1:13) - Future of SaaS Pricing 2026(1:28) - Why Hybrid Pricing Wins(3:10) - The Pricing Switch Risk(3:27) - Technical Debt of Pricing(5:15) - How to Test New Pricing(6:40) - Entitlement & Packaging(7:13) - When to Raise Prices(8:49) - Timing Strategy: Netflix Case(10:04) - Communicating Price Changes(11:10) - Freemium in the AI Era(12:33) - The Cost of Free Users(13:38) - From $0 to $10K MRR(14:42) - Scaling to $10M ARR(15:56) - The Founder's Role in Pricing(16:32) - Connect with TJ Joosten

The Bar Business Podcast
How to Run a 20-Minute Competitor Price Audit to Maximize Your Bar's Profits

The Bar Business Podcast

Play Episode Listen Later Nov 10, 2025 6:17


You're probably undercharging your beers and overpricing your cocktails and not even realizing it.If your pricing is based on “what everyone else is doing,” you're not being strategic, you're just gambling with your margins.This episode hands you a quick 4-step pricing audit you can run this week to spot hidden profit leaks and reposition your prices without scaring off regulars.You'll see exactly where your pricing doesn't match your guest experience and how to charge more where it actually makes sense.If you've ever felt like you're working hard but your bar still isn't making what it should this is why.What You'll Learn

Together Digital Power Lounge
Attract Clients Who Pay What You're Worth

Together Digital Power Lounge

Play Episode Listen Later Nov 10, 2025 44:24 Transcription Available


In this week's episode of The Power Lounge, host Amy Vaughan welcomes Ilise Benun, acclaimed business coach, author, and founder of Marketing-Mentor.com, for a candid conversation about money, mindset, and marketing for creative professionals. Together they explore why so many talented freelancers and solopreneurs fall into the exhausting cycle of undercharging and overdelivering, and what it truly takes to build a business that reflects both your skill and your value.Ilise shares decades of wisdom on how to reframe pricing from a matter of self-worth to one of clear strategy and confident communication. She offers practical advice on having better money conversations, identifying ideal clients, and setting prices that feel fair to both sides. The discussion is packed with insight, from her signature “$500, $5,000, or $50,000” approach to budget talks, to the mindset shifts needed to escape desperation pricing and cultivate lasting client relationships.Amy and Ilise also dig into the art of consistent marketing, emphasizing that real success comes from showing up regularly and authentically. They discuss the power of simplicity, how to market yourself without making it about you, and why even small, steady efforts can transform your business over time. Whether you're a creative struggling to charge what you're worth or a seasoned professional ready to attract higher-value clients, this episode will challenge how you think about money and remind you that confidence, clarity, and communication are your strongest assets.Chapters:00:00 – Introduction & Welcome00:29 – Meet Ilise Benun: Guest Introduction01:22 – Ilise's Background & Podcast01:49 – Episode Overview: Pricing, Mindset, and Marketing02:28 – The “Spooky” Topic: Money03:53 – Why Creative Professionals Undervalue Their Work05:21 – The Power of Mindset in Pricing06:02 – Pricing Problems Need Marketing Solutions07:24 – Attracting the Right Clients & Using AI10:10 – Real-World Pricing Stories11:08 – The Importance of the Money Conversation12:31 – Mindset Shifts for Discussing Budgets13:44 – Avoiding Desperation Pricing15:10 – Transparency and Building Client Partnerships16:16 – Value-Based vs. Hourly Pricing17:32 – Common Marketing Mistakes19:58 – The Simplicity of Effective Marketing21:30 – Raising Rates & Upgrading Clients24:28 – Marketing Yourself vs. Marketing a Product27:30 – Power Round & Final AdviceQuotes:“There's this people-pleasing thing we tend to do, especially as women, and it gets all tied up in our so-called self-worth — which doesn't really belong in business. You have to take yourself out of it and look at your pricing objectively. Like I always say, ‘Like me a little less and pay me a little more.'” - Ilise Benun“Awareness is the key. Listen to that internal voice, notice the tone, and remember — just because you think it doesn't make it true. But if you believe in it long enough, you can think it into being true.” - Amy VaughanKey Takeaways:Pricing isn't about self-worth — it's about strategy.Mindset is built on your inner dialogue.Marketing solves pricing problems.Have the money conversation early.Stop people-pleasing your way into poverty.Price communicates value. Low rates often repel serious clients.Consistency beats complexity. Small marketing actions build stronger pipelines.Raise rates through conversation, not confrontation.Let go to level up. You can't grow while holding onto every client.Marketing isn't about you — it's about them. The best promotion focuses on solving your clients' problems, not bragSupport the show

Arguing Agile Podcast
AA236 - Why Product Managers Should Own Pricing (Not Sales or Execs)

Arguing Agile Podcast

Play Episode Listen Later Nov 5, 2025 56:16 Transcription Available


Debating why pricing belongs in product management's hands, not sales or finance.Product Manager Brian and Enterprise Business Agility Coach Om are rankling egos as they discuss a heated debates: who should own pricing decisions? Listen or watch as they argue that pricing is product strategy, not a sales tactic. 

Thanks For Visiting
512. Hosting Hotline: Are You Charging Enough? Pricing Strategies Every Host Should Know

Thanks For Visiting

Play Episode Listen Later Nov 4, 2025 19:57 Transcription Available


If your guests keep telling you your place is too cheap, this episode is for you.This week on the Hosting Hotline, Sarah is joined by COO and revenue management expert Colleen Prochaska to unpack one of the trickiest parts of hosting—pricing your short-term rental.They break down:How to know if your property is truly “doing well” (spoiler: five-star reviews don't pay the bills)The difference between feeling successful and being profitableHow to use dynamic pricing tools like PriceLabs the right wayWhy pricing is never “set it and forget it,” and how to make data-driven tweaks that keep you ahead of the marketWhether you're new to hosting or a seasoned pro, this conversation will help you rethink your pricing strategy so you can stop leaving money on the table and start running your property like a real business.Tune in to learn how to confidently charge what your space is worth.Resources mentioned: PriceLabs – Dynamic pricing software that automatically adjusts your rates based on real-time demand. Mentioned in this episode:Lodgify | Use code TFV20

Make Trades Great Again
Trolling Socials

Make Trades Great Again

Play Episode Listen Later Nov 4, 2025 29:21


In this conversation, Eric and Andy discuss the practicality and perceptions surrounding new technology in the plumbing and hvac industries. They explore the common criticisms of fittings like sharkbites while emphasizing their effectiveness in specific scenarios, particularly in radiant manifold installations.Send us a textSend us your feedback or topic ideas over on our social channels!Eric Aune @mechanicalhub Andy Mickelson @mick_plumbNewsletter sign up: https://bit.ly/MH_email

The Aaron Novello Podcast
Stop Arguing With Sellers on Price. Do This Instead.

The Aaron Novello Podcast

Play Episode Listen Later Nov 3, 2025 14:49


Tired of arguing with sellers over their home price? This is the real estate agent training you need. Stop the friction and learn a new Pricing Strategy that gets sellers to want to price their home correctly by guiding them to self-discovery.This episode is more than just another listing presentation script; it's a modern framework for presenting your real estate CMA report. We'll show you how to get sellers to price right by reframing the conversation, helping you interpret key real estate trends and pricing insights with them, not at them.This is the secret that top realtors use during a listing presentation to avoid conflict and build trust.In this roleplay, you'll learn: ✅ The exact Real Estate Scripts to use when a seller pushes back ✅ How to shift from "authority" to "advisor" ✅ A collaborative method for your next CMA Presentation ✅ How to handle how to handle the 4 most common real estate seller objections about price before they even start. ✅ A proven way to present your real estate cma report that removes the argument and empowers the seller to choose the right price.This is the ultimate Pricing Strategy for agents who are tired of fighting and ready to get the listing, every time.

The John Batchelor Show
41: Vegas Pricing, California Politics, and Fire Negligence Guest: Jeff Bliss Jeff Bliss reports on Las Vegas, where MGM CEO Bill Hornbuckle admitted that high pricing strategies—including $12 coffee and $26 bottled water—were driving tourists away an

The John Batchelor Show

Play Episode Listen Later Nov 1, 2025 8:55


Vegas Pricing, California Politics, and Fire Negligence Guest: Jeff Bliss Jeff Bliss reports on Las Vegas, where MGM CEO Bill Hornbuckle admitted that high pricing strategies—including $12 coffee and $26 bottled water—were driving tourists away and causing massive revenue losses. In California, the $1.5 billion state capital refurbishment project was shrouded in secrecy, with granite quarried in California being sent to Italy for stonework to avoid high labor costs and state safety regulations. Additionally, a lawsuit alleges that LA Fire Department negligence in handling the initial Palisades fire led directly to the massive conflagration that destroyed the neighborhood. 1940

She's Just Getting Started -  Building a business you truly love!
Ep 316: How to position your business as the go-to choice in your niche.

She's Just Getting Started - Building a business you truly love!

Play Episode Listen Later Oct 30, 2025 33:33 Transcription Available


How do you become the go-to choice in your niche so you easily bring in sales? The answer is by positioning your products/services effectively. Today I share four steps to do just that! READ MORE HERE

FULL COMP: The Voice of the Restaurant Industry Revolution
Office Hours: Discounts Are a Tax on Weak Storytelling

FULL COMP: The Voice of the Restaurant Industry Revolution

Play Episode Listen Later Oct 30, 2025 8:22


I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I break down why discounting is one of the biggest traps in the restaurant industry and how it can actually hurt your brand long term. I explain how to build real value through storytelling and emotional connection instead of cutting prices. You'll learn how to create scarcity, meaning, and loyalty that drive both profit and trust—without relying on discounts to fill your seats.  TakeawaysDiscounting attracts deal seekers, not true believers.Sell meaning, not math; value is a feeling.Scarcity builds desire, while discounting builds doubt.A full room doesn't equate to a full bank account.Profit is the cure; busy is just a drug.Kill blanket discounts for a week to assess impact.Highlight the story behind high-margin items.Replace discounts with scarcity plays.Track margin instead of traffic for better insights.Rewrite marketing messages to focus on meaning.Chapters00:00 Introduction to Restaurant Marketing Strategies01:50 The Dangers of Discounting05:39 Building Value Through Meaning and ScarcityIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

Boxoffice Podcast
Innovative Programming Strategies with Joe Garel

Boxoffice Podcast

Play Episode Listen Later Oct 30, 2025 45:43


This week on the Boxoffice podcast, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk discuss the ongoing challenges at the October box office and how Chainsaw Man – The Movie: Reze Arc surpassed expectations. Then in the feature segment, Daniel speaks to Joe Garel of Western Film Services on exhibition strategies for navigating the current downturn at the box office.Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 What to Listen For00:00 Intro 01:05 October Box Office Struggles Begin03:14 Chainsaw Man's Surprise Success06:00 Roof Man and Theatrical Highlights07:03 Weak Openings for New Releases09:00 The Worst October Since 199812:03 Delayed Releases and Scheduling Issues13:25 Relying on Re-releases to Fill the Gap15:56 Meet Joe Garel of Western Film Services17:05 Finding Underserved Audiences (Filipino Film Success)20:00 Flexible Booking and Alternative Programming21:10 Pricing Strategy and Audience Behavior23:25 Smarter, Audience-Driven Programming24:55 Why the Market Is Struggling26:45 The New Formula: Dynamic Booking & Showmanship28:40 Reviving Showmanship in Cinemas29:50 Sports as the Next Big Opportunity (FIFA Test)33:00 Event Cinema and Concert Success34:20 Reaching Younger Audiences Raised on Screens36:15 Targeted Marketing and Community Connection39:00 Partnering with Influencers & New Content (Paris Hilton Doc)41:00 The Power of Local Outreach & Email Lists43:00 Bringing Back Nostalgia and Themed Screenings44:45 Pricing Barriers and Attendance Decline

Coffee with Butterscotch: A Game Dev Comedy Podcast

In episode 544 of 'Coffee with Butterscotch,' the brothers jump from sinus surgery to sales strategy, unpacking how pricing, perception, and player psychology shape the success of indie games. They share updates on How Many Dudes and explore how sales culture drives decisions that don't always make financial sense. The conversation then zooms out to the booming AI bubble, comparing it to the dot-com era and questioning whether circular investments and energy limits might burst it all over again.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:25 Introduction and Welcome02:18 Health Updates and Personal Anecdotes05:46 Game Sales and Marketing Strategies11:44 Pricing Strategies and Market Dynamics17:52 Development of 'How Many Dudes'21:35 Game Mechanics and Balancing Challenges22:04 Scaling Combat Scenarios34:12 Understanding the AI Bubble47:34 The Financial Landscape of AI Commitments50:37 The Illusion of Profitability and Market Dynamics53:31 The Physical Constraints of AI Infrastructure57:32 The Ethics of AI Investment and Corporate Responsibility01:00:15 The Bubble Economy: Predictions and ConsequencesTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

WSJ What’s News
What's News in Earnings: Inside Airlines' Holiday Pricing Strategy

WSJ What’s News

Play Episode Listen Later Oct 28, 2025 6:33


Bonus Episode for Oct. 28. Earlier this year, economic uncertainty weighed on airlines, as Americans were rethinking their travel plans. With the busy holiday travel period approaching, executives at carriers such as Delta Air Lines, United Airlines and American Airlines say demand is improving. WSJ reporter Dean Seal discusses how these carriers' money-making strategies are beginning to pay off. WSJ travel reporter Jacob Passy hosts this special bonus episode of What's News in Earnings, where we dig into companies' earnings reports and analyst calls to find out what's going on under the hood of the American economy. Sign up for the WSJ's free Markets A.M. newsletter. Further Reading:  Delta Predicts Premium Seat Sales to Overtake Economy as Soon as 2026 United Airlines Expects Stronger Revenue Trends in Holiday Season Southwest's Revenue Is Growing. Stronger Travel Demand and Bag Fees Are Helping. American Airlines Lifts Profit Target for 2025 Alaska Airlines Works to Restore Operations After Tech Outage Grounds Flights GE Aerospace Boosts Guidance as Air-Travel Demand Stabilizes Learn more about your ad choices. Visit megaphone.fm/adchoices

My Amazon Guy
Top 5 Questions Answered in Our Amazon AMA: Strategies for Niche Success

My Amazon Guy

Play Episode Listen Later Oct 28, 2025 4:12


Send us a textIn this AMA compilation, we answer the top 5 questions from our community about growing your brand in niche Amazon markets. From targeting new customers with sponsored product ads to pricing strategies for competitive categories, these insights will help you boost your market share and visibility. Whether you're dealing with limited keywords or a highly competitive market, these actionable strategies can drive real results for your business.Want personalized advice on your niche strategy? Book a call now and get the best tactics for your brand: https://bit.ly/4jMZtxuGrab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonMarketing #AmazonSellingTips #NicheMarketGrowth #BrandBuilding #AmazonStrategiesWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Top 5 AMA Questions00:14 - Question 1: Growing Your Brand in Niche Categories01:00 - Question 2: Using Sponsored Product Ads for New Customers02:09 - Question 3: One Brand vs. Multiple for Different Niches03:05 - Question 4: Pricing Strategy in Competitive Markets03:27 - Question 5: Aggressive vs. Conservative Sales Strategies03:54 - Resources for Perfect Launch and PPC Strategies----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The Game Deflators
The Game Deflators E365 | You Won't Believe What Xbox Might Do Next…

The Game Deflators

Play Episode Listen Later Oct 27, 2025 69:02


In this episode of The Game Deflators podcast, hosts John and Ryan unpack a wide range of gaming topics with their signature blend of insight and nostalgia. They kick things off by sharing their latest game pickups and current playthroughs, offering listeners a peek into what's hot on their consoles right now. The conversation takes a chilling turn as they revisit survival horror staples like Silent Hill and Dead Space, before diving into a full review of Dino Crisis on the original PlayStation. From its tense atmosphere and puzzle-driven gameplay to its place in Capcom's horror legacy, John and Ryan break down what made Dino Crisis a standout—and why it still deserves attention today. They also weigh in on the future of Xbox consoles and dissect the strategic implications of Sony and Tencent's collaboration efforts. 00:00 Introduction to the Gameplayers Podcast 02:04 Recent Game Pickups and Experiences 05:05 Exploring The Witcher: Gameplay and Quests 08:22 Spooky Game Recommendations and Experiences 10:26 Discussion on Alien Isolation and Horror Games 12:38 Engaging with Dead Space and Game Mechanics 14:01 Exploring Indie Games: Limbo and Inside 15:34 The Medium: A Spooky Game Recommendation 17:33 Struggles with Silksong: Progress and Challenges 20:50 Dungeons and Dragons: Strixhaven Campaign Update 29:47 AI in Creative Processes 31:48 The Future of Xbox Consoles 34:39 Microsoft's Pricing Strategy and Consumer Reactions 39:49 The Impact of Corporate Decisions on Gaming Culture 46:16 Sony and Tencent: IP Control and Collaboration 53:49 Dino Crisis: A Look Back and Future Remakes   Want more Game Deflators content? Find us at www.thegamedeflators.com     Find us on Social Media Twitter @GameDeflators Instagram @TheGameDeflators Facebook @TheGameDeflators YouTube @The Game Deflators   Permission for intro and outro music provided by Matthew Huffaker http://www.youtube.com/user/teknoaxe 2_25_18 

PelviBiz
Why Your Pricing Strategy Might Be Holding You Back

PelviBiz

Play Episode Listen Later Oct 25, 2025 16:58


Price and value. It is one of the hardest things that business owners face and can the main thing that is stopping you from growth. It is not as easy as it seems and you cannot just look at what everyone else is doing! All of these decisions contribute to your success and speed in which you can get there!Book a Call: https://preview.pelvibiz.com/widget/bookings/pelvibiz/getyourproblemsolvedEmail me! Pelvichealthbusiness@gmail.comText me! 703-783-2388Instagram: https://www.instagram.com/pelvibiz/Facebook Group: https://www.facebook.com/groups/679455986178687LinkedIn: https://www.linkedin.com/in/orthopelvicpt/TikTok: https://www.tiktok.com/@pelvichealthbusinessYouTube: https://www.youtube.com/@PelviBizPelviBiz Podcast – Weekly biz + mindset tips for providers and coaches.https://feeds.captivate.fm/pelvibiz/PelviBiz Event – Fall 2025: Save Your Spot! https://www.pelvibiz.online/pelvibiz-event-fall-20255958961 Month Free with Jane: Grab It Here: https://janesoftware.partnerlinks.io/x0vgd0s4303aLearn more: https://pelvibiz.com/

The Remarkable CEO for Chiropractors
328 - Turning Your Metrics Into Growth and Impact with Dr. Josiah Fitzsimmons

The Remarkable CEO for Chiropractors

Play Episode Listen Later Oct 21, 2025 41:38


How do you know if you're charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversion rates, and schedule capacity—and show how to use them as tools for confident decision-making. Dr. Josiah's journey went from scaling to $15M, weathering a steep drop to $5M, and rebuilding stronger than ever with a $7M practice and a mission-driven model. Taking this experience and new found appreciation of REALLY knowing your numbers: his new book-keeping business, Lucro, is helping other chiropractors simplify their data and find profit margins they can reinvest into people, technology, and marketing. By combining structure with purpose, you'll discover how to grow without guesswork and create a patient experience that drives both retention and impact.In this episode you will:Learn a quick break-even ROAS rule using your true profit margin. See why most clinics underspend on marketing and how to set CAC targets with confidence. Find the conversion-rate “sweet spot” that signals it's time to raise prices. Calculate real schedule capacity and close the gap between potential and actual volume. Upgrade the care experience to increase PVA and lifetime value. Episode Highlights02:35 See how structure, KPIs, and accountability create the foundation for a scalable clinic.03:30 Understand the five business domains and how removing one constraint unlocks expansion.04:33 Hear how early discipline and work ethic shaped Josiah's leadership journey.05:28 Discover how visiting more than 50 clinics before opening led to a seven-figure first year.06:42 Find out what other industries taught Josiah about structure, metrics, and scalability.07:34 Learn how applying the TRP operating system turned frustration into growth and momentum.08:58 Understand why knowing your numbers matters less than knowing what to do with them.09:51 See the difference between operational metrics and financial metrics and why both are essential.12:12 Explore the four Ps of a successful clinic—purpose, product, people, and profit.14:27 Learn how profit creates freedom to invest in marketing, people, and technology.16:38 Understand why undercharging limits impact and weakens your ability to serve.19:17 Discover how to calculate and use the LTV-to-CAC ratio for smarter marketing decisions.22:50 Learn a simple formula that shows your break-even return on ad spend.25:21 See how using data instead of emotion builds clarity and calm in decision-making.27:16 Understand how your conversion rate reveals when it's time to raise prices.30:04 Learn how to measure schedule utilization and close the gap between potential and reality.32:45 See why most clinics run at only a fraction of capacity and how to change that.34:18 Discover how retention, education, and value delivery increase lifetime patient relationships.35:33 Learn how to design a “Disney Experience” that makes care memorable and personal. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

BigDeal
#98 Rich People Think Differently.

BigDeal

Play Episode Listen Later Oct 13, 2025 12:05


Ever wonder what happens when a room full of seven, eight, and nine-figure entrepreneurs start talking shop? I pulled back the curtain so you can listen in. In this video, I sit down with some of the smartest operators I know to dissect how they scale, sell to the wealthy, and build empires that print cash. You'll learn how to find your ideal customer, price like a pro, and hire people who make you money instead of cost you stress. Oh, and there's a little surprise about the biggest event we've ever hosted in Austin… but I'll let you find that out inside. Main Street Over Wall Street is where the real deals get done. Join top investors, founders, and operators for three days of powerful connection, sharp strategy, and big opportunities — live in Austin this November 2025. https://contrarianthinking.biz/msows-bigdeal 00:00 Behind the Scenes with Top Entrepreneurs 01:14 The Importance of Knowing Your Customer 02:32 Pricing Strategies for Maximum Profit 03:12 Hiring the Right Talent 04:03 Insights from Eight-Figure Entrepreneurs 04:52 The Value of Ownership and Teaching Others 05:43 Join Our Biggest Event in Austin 06:57 Balancing Revenue and Followers 09:17 The Pitfalls of Fame and Notoriety MORE FROM BIGDEAL: