Podcasts about Pricing strategies

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1724: Steve Chou reveals five straightforward strategies to quickly increase your online store's sales without spending a fortune. Learn how simple tweaks like building trust, optimizing pricing, and capturing emails can drive immediate results and set the stage for long-term growth. Read along with the original article(s) here: https://mywifequitherjob.com/5-easy-ways-to-boost-your-online-store-sales-immediately/ Quotes to ponder: "One of the fastest ways to increase sales is to simply offer a discount to your email list." "Adding trust signals like security badges, testimonials, and guarantees can significantly increase conversion rates." "People tend to assign value based on the context in which the product is presented." Episode references: Crazy Egg: https://www.crazyegg.com/ Sumo: https://sumo.com/ Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Tyler talks about the real cost of underpricing your time — not just in money, but in missed opportunities. He shares how his mindset has shifted over the years and why learning to protect your schedule is one of the most valuable skills you can develop in the trades. Show Notes:  Understanding the Value of Time (0:00) The Hustle Rate and Overhead Calculations (4:37) Transitioning from Hustle Rate to Business Owner Mentality (12:47) Capturing Invisible Work and Adjusting Pricing (16:38) Implementing Subcontracting and Management Fees (30:16) Opportunity Cost and Business Growth (32:19) Conclusion and Next Steps (35:23) Video Version: https://youtu.be/n5AOoWtXvsw   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media

Feeling ready to shout about your offer from the rooftops? Before you hit “post” or start your launch countdown, pause. In this episode, I'm walking you through seven key areas you need to have fully dialled in before you start selling. These are the foundational pieces that can make or break your results.From your offer's transformation to your checkout page and even your link in bio, these are the bits that often get overlooked (and yes, I've seen it all). If you've ever wondered why your offer isn't converting like you hoped, this checklist-style episode will help you find the missing link. It's the stuff that helps you sell with more confidence and makes your potential buyers trust that you've got your shit together.Whether you're launching for the first time or giving your offer a summer refresh, this is a non-negotiable listen. Get your house in order, lock in these seven essentials, and you'll go into your next sales push with more clarity, confidence, and consistency.What You'll Learn in This EpisodeThe seven must-have pieces to get in place before you start sellingWhy your “offer result” matters more than the features you're listingHow missing a price point—or hiding it—can kill conversionsThe one area that instantly builds trust post-purchase (and most people forget it)Why your checkout, sales page, and link in bio are doing more than you think"Selling is about trust, and trust starts the moment someone clicks your link, not when they pay."And if you want support in action, the next live round of Parade kicks off on June 30th. We're talking about your offer four times a day for 14 days, because selling gets easier when you do it often (and well). Join the Parade: https://ceelslockley.co/parade ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this conversation, Conor Grennan and Jaeden discuss the impressive growth of OpenAI, particularly its user base and revenue. They explore innovative strategies that OpenAI is employing to attract users, including partnerships with governments. The discussion also examines the competitive landscape, particularly regarding pricing models and user experiences with various AI models. The hosts emphasize the importance of community engagement and the need for listener support to enhance the podcast's credibility and reach.Chapters00:00 OpenAI's Rapid Growth05:47 Pricing Strategies and Market Competition11:47 Closing Thoughts and Future ProspectsAI Applied YouTube Channel: https://www.youtube.com/@AI-Applied-PodcastTry AI Box: ⁠⁠https://AIBox.ai/⁠⁠Conor's AI Course: https://www.ai-mindset.ai/coursesConor's AI Newsletter: https://www.ai-mindset.ai/Jaeden's AI Hustle Community: https://www.skool.com/aihustle/about

Join us on this episode of Called to Lead podcast as we wrap up our Q&A series about Restore Collective. Today, we're diving into everything you need to know about profit, pricing, and business partnership. Heather covers key topics including the philosophy behind our compensation plan, how we decided our product pricing, and the costs involved in getting started. She also tackles some important FAQs such as handling unsupportive spouses and our long-term financial goals. Whether you're considering partnering with Restore Collective or just curious about how we operate, this episode offers transparent insights and practical advice. Don't forget to visit restorecollective.co/readytogrow for more information! 00:00 Introduction and Episode Overview 00:18 Focus on Profit and Business Goals 01:04 Answering Key Questions About Compensation 02:38 Compensation Plan Details and Phases 12:37 Pricing Strategy and Product Costs 18:29 Getting Started: Costs and Options 26:10 Addressing Spousal Support and Business Alignment 31:49 Long-Term Financial Plans and Company Vision 37:52 Conclusion and Final Thoughts Episode Resources/References: ・Texting with Project Broadcast ・Easily Edit Your Videos + Podcast ・Get 50% off Stunning Emails ・Advent Reading Plan ・Bible App ・More info on Dr. Wagner Connect with Heather: Called to Lead Telegram Community HeatherKBurge.com heatherkburge@gmail.com You can also text (912) 405-8912 any of these keywords to learn more: CONNECT (to stay in touch on all the things) PODCAST (to get a direct link to the Called to Lead Community)

GET YOUR LIVE EVENT TICKETS:https://www.eventbrite.com/e/vacation-rental-investing-masterclass-tickets-1384455887829?aff=oddtdtcreatorWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7In this episode of the Vacation Rental Revolution podcast, Shawn Moore interviews Shane and Danielle Peterson, who share their journey in the vacation rental market. They discuss their initial struggles with property management, the transformation of their properties, and the importance of creating immersive guest experiences.FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreGET YOUR FREE BOOK & TRAINING HERE:https://vodyssey.com/Chapters00:00:00 Intro00:01:00 Maximizing Property Potential00:02:53 The Journey into Real Estate00:05:51 Challenges with Property Management00:09:09 Transforming Properties for Success00:11:56 Launching a New Strategy00:14:50 Creating Immersive Guest Experiences00:17:52 The Future of Short-Term Rentals00:22:24 Enhancing Property Appeal Through Art and Photography00:27:12 Understanding Market Performance and Revenue Growth00:33:24 Pricing Strategies and Guest Quality Insights00:39:06 Leveraging AI for Property Management Efficiency

Want to connect with Kassie? Follow her on Instagram: https://www.instagram.com/kassiemoorephotography/SummaryIn this engaging conversation, Christa and Kassie Moore discuss the evolution of Kassie's photography business over two decades. They explore the challenges faced by photographers in a saturated market, the importance of recognizing one's value, and the shift from a shoot-and-burn model to a more curated client experience. Kassie shares her journey of increasing her pricing while enhancing the value offered to clients, emphasizing the joy and fun that comes with this transformation. The discussion highlights the significance of passion in the creative industry and encourages photographers to embrace change for growth.TakeawaysKassie recognized the need for change in her photography business after years of experience.Many photographers feel stuck despite appearing successful on social media.Value and pricing should reflect the expertise and effort put into the work.Transitioning from a shoot-and-burn model to a curated experience can enhance client satisfaction.It's important to focus on delivering quality over quantity in photography.Kassie's average pricing increased significantly after implementing new strategies.Education and continuous learning are crucial for growth in any creative field.Photographers should not be afraid to raise their prices if they provide more value.Embracing change can lead to renewed passion and excitement in one's work.Building relationships with clients can lead to better understanding and service.Thinking about joining Uncapped or Intensive coaching? DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We'd LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!

Send us a textIn this episode, we break down the essential steps to building a successful go-to-market strategy. Whether you're launching a new product, entering a new market, or refining your approach, understanding the key phases—from market research and customer segmentation to positioning, pricing, and channel selection—is crucial. Join us as we walk through each step, share practical tips, and explore real-world examples to help you craft a strategy that drives growth and maximizes your impact.في هذه الحلقة، نستعرض الخطوات الأساسية لبناء استراتيجية ناجحة للوصول إلى السوق. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا آخر، أو ترغب في تحسين أسلوبك الحالي، فإن فهم المراحل الرئيسية التي تشمل البحث عن السوق وتقسيم العملاء، وتحديد الموضع التسويقي، ووضع الأسعار، واختيار قنوات التوزيع، أمرٌ بالغ الأهمية. انضم إلينا بينما نستعرض كل خطوة، ونشارك نصائح عملية، ونستكشف أمثلة واقعية تساعدك في صياغة استراتيجية تعزز النمو وتزيد من تأثيرك في السوق. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

In this episode, I had the pleasure of sitting down with Rhys, a veterinary practice owner from Vancouver who brings a unique perspective thanks to his background in hospitality and his passion for building businesses that can thrive without the owner being tied to every detail. We dove deep into what it really takes to transform a veterinary practice from a self-employed job into a scalable, sellable business. Our conversation covered everything from the importance of building robust systems and standard operating procedures, to leveraging data-driven management and authentic marketing that truly reflects your practice's identity. Throughout our discussion, Rhys shared actionable strategies for veterinary professionals who want to attract, engage, and retain clients—while also reclaiming their time and sanity. We talked about defining your mission and vision as the foundation for all your systems, the necessity of SOPs for consistency and delegation, and how to use key performance indicators (KPIs) to proactively manage your practice. We also explored pricing strategies that balance value and affordability, and the critical importance of client retention and lifetime value. Reese even provided a toolkit of resources and calculators to help practice owners make informed decisions about hiring, budgeting, and pricing. Whether you're just starting out or looking to take your established practice to the next level, this episode is packed with practical advice and real-world examples. We wrapped up by discussing how to adapt to the future, especially with the rise of corporate competition and shifting market dynamics. My goal with this episode is to give you the insights and tools you need to build a veterinary practice that works for you—not the other way around. If you're ready to create a business that can run (and grow) without your constant presence, you won't want to miss this conversation!

GET YOUR LIVE EVENT TICKETS:https://www.eventbrite.com/e/vacation-rental-investing-masterclass-tickets-1384455887829?aff=oddtdtcreatorWant to learn more about Vodyssey or start your STR journey. Book a call here:https://meetings.hubspot.com/vodysseystrategysession/booknow?utm_source=vodysseycom&uuid=80fb7859-b8f4-40d1-a31d-15a5caa687b7In this episode of Vacation Rental Revolution, Shawn Moore and Jake Shehee discuss how to revitalize a struggling property. They give you actionable step son how to take your property from a money drain to a full powered faucet. FOLLOW US:https://www.instagram.com/vodysseyshawnmoorehttps://www.facebook.com/vodysseyshawnmoore/https://www.linkedin.com/company/str-financial-freedomhttps://www.tiktok.com/@vodysseyshawnmooreGET YOUR FREE BOOK & TRAINING HERE:https://vodyssey.com/Chapters:00:00:00 Intro00:00:30 The Show Begins / Shout Outs00:01:56 Coaching Controversy 00:11:35 Understanding Your "Why" / Foundational Principles 00:16:50 Choosing A Target Audience 00:19:53 Are They Lying To You??00:23:35 Pricing Strategies 00:27:20 Marketing 00:32:12 Design & Photos00:36:06 Looking In The Mirror00:42:00 Wrap Up

Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value.And the best part is you can take any one or all five and put them to work for your business this week.

Urgency used to be the golden ticket to selling online offers—countdown timers, last chance bonuses, fake deadlines. But we're over it. In this episode, Ceels breaks down why urgency is no longer the powerhouse sales tool it once was, what's replacing it and how to use real urgency to drive conversions in your offers. Urgency will always have a place in sales psychology, but buyers are wiser, more discerning, and more skeptical than ever.Tune in for a fresh perspective on how to build offers that don't just pressure people into joining—but make them want to buy NOW. In this episode, you'll learn:Why urgency isn't enough to sell your offer anymoreThe real reason people join waitlists (hint: it's not the deadline)How fake urgency erodes trust—and what to do insteadThe 5 elements that actually create natural urgency todayWhat makes an offer feel premium in 2025 (and why that matters more than ever) “Trust and clarity outrank urgency by three to one in buying decisions. That's not a small shift.”Resources + Links: Join the Dreamium Waitlist: enrolling again in SeptemberJoin Parade, my sales course meets live sprint starting 30th June ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, we dive into Meta ad performance, Shopify's latest AI features (including Sidekick), and we answer your DTC marketing questions from our MOps Hotline.We start with unpacking how Meta is performing for us right now - why it's still the most powerful channel in the stack, but also less forgiving than it used to be. Cody shares the thinking behind his recent tweet on Meta volatility and how we're adapting creative and media buying to respond.Next, we discuss to Shopify's latest AI announcements and tools - from Sidekick to generative features inside the Shopify platform. We discuss whether these updates are useful for ecommerce operators, or just more hype.Ad finally, we get into a round of your questions from our MOps Hotline, covering email vs SMS strategy, SKU-level segmentation, channel prioritization, and more.Want to submit your own DTC or ecommerce marketing question? Click here.00:00 Introduction 04:34 Leveraging AI in Marketing07:05 The New Metric: Cost Per 1000 Accounts Reached19:26 Optimizing Meta Advertising Strategies27:38 AI Innovations in Shopify37:34 The Future of E-commerce with AI44:12 Incrementality Testing for Ad Spend51:41 Effective Marketing Measurement and Reporting01:02:54 Pricing Strategies and Conversion RatesMehtab's X Thread:https://x.com/mehtabkarta/status/1924547703373189179?s=46Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

How do you turn a passion-fueled event into a six-figure signature offer? Today's case study features Elysia Skye, intuitive mentor and founder of The Brilliance Method®, who generated over $150K in net profit by merging high-end video production, coaching, and energy work into a transformative in-person experience called Content Camp. Each cohort served 11–14 coaches, healers, and authors with themed experiences (including Back to the Future events and manifestation exercises in nature). Ticket options ranged from $2K to $11K—and yet, most attendees chose the $11K VIP tier as their default. Elysia shares how she refined her pricing after initially losing money on VIPs, beta tested her first event through referrals, and transitioned this initial offer into her newer Clarity Camp — her current invite-only offer with even higher margins. Keep listening to hear how designing offers Elysia personally wanted to attend was the secret to consistent demand. Connect with Elysia: https://elysiaskye.com https://elysiaskye.com/podcast Work with Elysia every week:https://innercircle.thebrilliancemethod.com/emerald https://thebrilliancemethod.com IG: @elysiaskye IG: @thebrilliancemethod https://www.youtube.com/elysiaskye https://www.tiktok.com/@elysiaskye Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Dave breaks down his personal strategy and process for launching new products on Amazon, detailing a four-stage approach that spans from the first few weeks after launch to ongoing strategies for maintaining sales and optimizing listings. We talk about why its important to have a pricing strategy and an ACOS goal, to have only exact match turned on, and to have reviews as soon as possible.    Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.   Launching a product isn't as crazy as it used to be.    Back in the 2010s, you could put up anything on Amazon and it would do huge numbers.    But today, its a different story.    You have to have enough reviews for your product and a low price to stand out from the competition at the minimum.    How do you get this all done? More importantly, what else can I do to guarantee success?    Here's the ultimate 3 month launch plan that we incorporate in our businesses for each new product we launch.    Takeaways In the first few weeks of launch, price your product 40% lower to attract buyers. Focus on exact targeting for PPC in early stages. Send your products into Amazon Vine to get reviews early. Gradually increase prices; Amazon hates when you increase prices abruptly. Utilize promotions based on how competitive your product category is. Auto campaigns help identify effective keywords that you can eventually add to your manual keywords. Aim for 30+ reviews for basic social proof. Incorporate top keywords into product imagery. If you get a lot of bad reviews, consider relaunching your product. Continuously improve your product based on customer feedback. Timestamps 00:00-  The Launch Process Overview 02:22 - Stage One: Weeks One and Two 05:44 - Stage Two: Weeks Three to Six 09:23 - Stage Three: Weeks Seven to Twelve 11:35 - Stage Four: Month Three and Beyond As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.    Don't forget to leave us a review on iTunes if you enjoy our content.     Thanks for listening!   Until next time, happy selling!

In this week's episode, we look at five tips and tricks for optimal ebook pricing. This coupon code will get you 25% off the ebook versions of my Tower of Endless Worlds series at my Payhip store: TOWER25 The coupon code is valid through June 30, 2025. So if you need a new ebook this summer, we've got you covered! 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 254 of The Pulp Writer Show. My name is Jonathan Moeller. Today is June 5, 2025, and today we are looking at ebook pricing strategies. Before we get into that, we will do Coupon of the Week and have an update on my current writing and audiobook projects.   First up is Coupon of the Week. This week's coupon code will get you 25% off the ebook versions of my Tower of Endless World Series at my Payhip store, and that is TOWER25. And as always, the coupon code and the links to the store will be in the show notes. This coupon code is valid through June the 30th, 2025, so if you need a new ebook series to read this summer, we have got you covered.   Now for an update on my current writing projects. As of this recording, I am 53,000 words into Shield of Power, which will be the sixth and final book of my Shield War series, and that puts me on Chapter 13 of 29. I feel like the book is going to be between about 105,000 to 110,000 words in rough draft, but we will see when I get there. I'm hoping to have it out before the end of June, but there's a good chance it may slip to July, so listen to this space and watch my website for updates.   I am also 104,000 words into Stealth and Spells Online: The Final Quest, which as the name implies, will be the third and final book of the Stealth and Spells trilogy. I am right in the middle of writing the climactic scenes of the story and because of the length and how far I've gotten and I've been chipping away at this since October, it will come out very quickly after Shield of Power, possibly even in the same month. I'm also 5,000 words into Ghost in the Siege, which will be the sixth and final book of the Ghost Armor series, and that should probably come out towards the end of summer, if all goes well.   In audiobook news, Brad Wills is recording Shield of Battle and Hollis McCarthy is recording Ghost in the Corruption right now. I know they're hard at work at it because both of them sent me emails with questions about pronunciations today. Hopefully we'll have some exciting new audiobooks for you later this summer.   00:02:12 Main Topic: Ebook Pricing Strategies [Note: All Prices Referenced are USD]   And now let's move right into our main topic, ebook pricing strategies, which is often a contentious topic for indie authors. We're going to go over five different ebook pricing strategies to look at when they're the most effective or why you might want to try them. I'll talk about when I have used each of them and why I chose to do so or not to do so, as the case might be.   As I said, this is often a contentious topic for indie authors, especially newer indie authors who often have in their head an idea that their book is worth X amount of dollars because the amount of work they put into it, like for example, “my novel should be a minimum of $9.99 or $14.99 because of all the work I put into it. It was a year's worth of work, and if you can buy a fancy latte at Starbucks or $6 or $7 or whatever, then you should be able to pay $9.99 for this novel upon which I toiled for a year.”   And that is a nice sentiment, but in reality it doesn't work that way for a couple of reasons. For one thing, people are only willing to drop that kind of money on authors that they've known for a long time, like hardcore Stephen King or James Patterson or Jack Reacher fans dropping $20 or $30 for the novel in hardcover when comes out the first time. That kind of loyalty has to be earned over the long term, and if you're brand a new indie author or a newish indie author, charging $9.99 for your ebook is something of an ask.   For the second thing, an ebook is not a physical object, and there is a point where people blanch at paying a lot of money for an item that is essentially electronic and digital. If you're paying $9.99 for a paperback, at least you're getting the paperback, the physical object. Paying $9.99 for something utterly intangible like an ebook is a much harder sell. Because of that, the optimal price point for ebooks tends to be a bit lower than that.   For the sake of not adding too many caveats to each point based on genre and format, let's assume for each of these strategies, the ebook we are pricing is a fantasy novel of about 90,000 words without any maps or images and is not being traditionally published by an established author. In an interview, Smashwords founder Mark Coker presented data from Smashwords that showed most indie authors selling full length fiction will see the most success setting their ebook prices at either $2.99, $3.99, or $4.99 (depending on genre). That is still the case, generally speaking. However, there are some special pricing strategies that may increase your sales, and that is what we'll be focusing on this episode. #1: The first of the five pricing strategies we will look at is permafree, and permafree means that the book is permanently set to free instead of just for a short period of time. Why does this work? People like free things. People will eagerly take something that's free while something that's even $2 or $3 will lead to hesitation on their part, especially for an unfamiliar author, and that is true of $0.99 as well.   However, permafree is a strategy only makes financial sense if the book is the first book in a series and there are at least a few books in the series already published. If you have one book and make it permafree, that's fine if you want to give away the book to readers so it's read, but it will not make you any money. It makes more sense to make the first book in a series free when there are like four or five or more books in the series. Just setting a book to permafree is not enough on its own. You still need to spend money on ads and marketing, so you're relying on sales from the next several books in the series to subsidize the free book and marketing cost. Very often I will advertise the free first book in one of my series and then calculate whether the ad was successful or not based on how many copies of the rest of the books in the series that I have actually sold.   There also needs to be a strong hook at the end of the first book to lure readers on to the second book to inspire readers to continue, but not an outright cliffhanger, which will annoy most readers and could hurt your reviews. If you're going to make your first book in the series free, it is a generally bad idea to end that book with a cliffhanger or to end that book with an unresolved main plot. People will get mad at you and accuse you of trying to nickel and dime them on the rest of the series.   It's also a good idea to put the link to the second book right at the end of the first book in order to help the reader continue on in the series. You also need to accept that most of the attention for permafree titles often comes from so-called book hoarders. This strategy is not a great one for trying to get reviews as there is a significant segment of readers who blindly grab whatever is free and then they never get around to reading it, much less finishing it.   In the same vein, you have to accept that the percentage of readers converting from the free ebook to the rest of the paid series will be much lower than the conversion from a paid book to the next paid book in the series normally would be. What kind of conversion rate am I talking about? If you have say, a conversion rate from the free first book to the paid second book of 5-10%, you are doing very well.   How have I used the strategy? I've made almost all of my series starters permafree, and since I write fairly long series, it's easier for me to do that than for people with a series with only two or three books. Making books permafree has been a major part of my indie publishing efforts over the last 14 years, and I found it's pretty much the most consistent low effort thing I can do to drive sales. It's like a constant trickle, though it does work better on the non-Amazon stores than it does with Amazon today.   #2: So now we will move on to our second pricing strategy, which is the $0.99 price. Some authors will temporarily set the $0.99 price at launch in order to gain some reviews and then raise the price once that has happened. Others will price the first book in the series at $0.99 and then price the subsequent books in the series higher, in a similar strategy to permafree. This strategy gets a higher percentage of the people reading the book than permafree and authors have reported a higher percentage of read through continuing to the next book as well.   This price does well with BookBub deals and could be used temporarily for that. BookBub customers are extremely price sensitive and they expect steep discounts. The biggest downside of the strategy is that on sites like Amazon, you'll be paid a lower royalty rate of 35%, so any ads or marketing costs will effectively eat most of your profits. However, if your book is wide in all the stores, many of them offer better royalty rates than Amazon for books at $0.99. For myself, what I've done for long series is that I make the first book free and then the second book $0.99, and then all the books after there are full price. Obviously, you take a bit of a hit on the first few books in the series, but if you have a long series like I do, then you can definitely make up the lost costs with sales of the rest of the books. I've also used $0.99 to pretty good results with BookBub deals over the years.   #3: The third pricing strategy we're going to look at is the box set. This strategy applies to a series since you're packaging multiple full length novels together and sometimes throwing in a short story or other special content. The important thing about pricing box sets is that it should be a substantial discount over buying the full length books in the sets separately. The price will be a bigger hook than adding special features. You might want to make the first box set less expensive than the subsequent ones in order to motivate readers to begin the series. This strategy is great for Kindle Unlimited (KU) since readers are getting multiple books but only have to take one of their allocated book spots in the KU Library. Longer books also lead to bigger payouts, since KU operates on pages per read system, which means that the longer the book is (and assuming someone actually reads it), you'll then get a bigger payout. This also applies somewhat in a more limited way for Kobo Plus, in the way that it calculates page reads. They use minutes read instead of page reads.   How have I used this? I have many box sets, and because of the limitations of Amazon pricing, most of my box sets aren't above $9.99, but if the three novels in the box set are individually $4.99, that is a savings of 33% as opposed to buying the books individually. So I mostly did the box sets to provide a base for doing the box sets in audio, but they do also generate some income on their own because of the savings.   #4: The fourth pricing strategy we're going to look at is coupons. The most common way to provide coupons in Indie Author World is either through Smashwords or a direct sales page, such as My Payhip store, which I mention frequently on this podcast. Coupons are a convenient way to make a book free to only a select group of people, such as newsletter subscribers or contest winners. It is by far the easiest and most flexible way to discount your books temporarily. For example, on Payhip, it only takes a couple minutes to set up a coupon and then it will be ready to use instantly or for whatever specific dates and times you have set the coupon to run. They are the most effective when they are short term to create a sense of urgency to buy the book, but not so short term that readers miss out on the deal. The biggest downside is that most buyers are not as familiar with using Smashwords or a direct sales page, so they may be hesitant to use a new site, especially if they have a large ebook collection on another platform like Kindle.   How have I used this strategy? For years, I've used the Smashwords coupon strategy to give away a free short story when I publish a book (with Ghost in the Corruption, it was Ghost Spells, and when I finish Shield of Power, the short story for that will be called Consort of Darkness and newsletter subscribers will get a Smashwords coupon code they can use to get a free ebook copy of the short story). I also frequently do Coupon of the Week through my Payhip store, where I offer 25% off a featured ebook or series or 50% off an audiobook. Since the royalty rate on Payhip is higher than on Amazon or Audible, I'm able to offer generous sales prices without losing money on a discounted sale. So once you have a large enough catalog, coupons through direct sales can be an effective strategy.   #5: And the fifth and final sales strategy we'll look at this episode is Kindle Countdown Deals. If your book is in Kindle Select/Kindle Unlimited, Kindle allows you to run a limited time discount on it. Readers will see a countdown clock showing how long they have to buy it at the price. To be eligible to run a Countdown Deal, your book must have been enrolled in KDP Select for at least 30 days, and your book's list price must have been unchanged for 30 days before and 14 days after the deal runs. There are some other requirements, so read Amazon's documentation page very carefully before you decide to run a Countdown Deal. The biggest advantage of a Countdown Deal is the royalty rate for the book during the deal will be based on the book's regular price and not what it's discounted to during the sale, so this is a nice way to try a lower price for your book. For example, if the book is usually $4.99 and during the Countdown Deal it is lowered to $0.99, you'll still get 70% of the sale rate. Now granted, 70% of $0.99 is not as good as 70% of $4.99, but you may be able to make it up in sales volume. This strategy gets a lot more viewers than a coupon with Smashwords or your direct sales page would. However, it's not nearly as flexible as those options. It requires some advanced planning. This method is most effective when paired with a marketing push, such as an increase in ad spending or a newsletter notifying your newsletter subscribers about the deal. The biggest downside of this strategy is that you have to be exclusive with Amazon in order to take advantage of the deal. If your books are wide, you can't do a Kindle Countdown Deal for them. I've used this strategy intermittently with limited success, I have to admit, because generally I don't have that many books in KU at any given time. That said, when I have had books in KU, I've tried Kindle Countdown deals and had moderate success with them. Overall, I do think the other methods I've already mentioned on this episode are more effective, but if you have books in KU, it is definitely worth trying a Kindle Countdown Deal in combination with some ads and a newsletter push.   So hopefully these five pricing strategies will help you make sense of the pricing of books in Indie Author World and will be helpful to you as you decide how to price your own books.   So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes on https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy, and we will see you all next week.  

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6In this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences.We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales.Timestamps:(00:05) - The Power of a Small Following on LinkedIn (03:02) - Transitioning from Cold Outreach to Warm Leads (16:16) - Setting Up an Effective Email Outreach Strategy (20:02) - Effective Communication in Sales (26:54) - Effective Call Structuring for Sales (35:23) - Lead Generation as a Business Priority (37:27) - Generating Leads: Strategies for Small Businesses (45:35) - Sales Process and Event Strategy (49:55) - Pricing Strategies for Success (55:54) - Sales Strategies and Early Challenges in BusinessCheck out today's guest, Matt Lakajev:Matt's LinkedIn: https://au.linkedin.com/in/mattlakajevMatt's YouTube: https://www.youtube.com/@matthewlakajevCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:

Ep 1 of 6 of the 6 Essentials Of A Human Design-Powered Business Series  PROFIT: The Fifth Essential Element of Your Human Design-Powered Business Episode Summary In this fifth episode in the 6-part kickoff series, Victoria Gibson reveals how to align your profit strategy with your Human Design to create sustainable abundance without burnout. She introduces the concept of "Your SOULution" - a framework that merges proven business strategy with your energetic blueprint to maximize profit while honoring your true nature. Key Topics Covered The Profit Problem Most Entrepreneurs Face Why focusing only on revenue (not profit) keeps you stuck How misaligned offers drain your energy and bank balance The hidden costs of acquiring clients with wrong-fit strategies Human Design-Powered Profit Strategy How your energetic blueprint influences pricing decisions Creating offers that align with your natural energy patterns Delivering services in ways that sustain rather than drain you The SOULution Framework S-O-U-L-U-T-I-O-N: Integrating soul purpose with business strategy Why knowing your purpose isn't enough without aligned business models How to make more money by living your true nature Case Study Insights Real example: 7-figure business losing money on client acquisition How misaligned pricing and delivery models kill profits The transformation possible when you align with your design What You'll Discover Your Profit Alignment Strategy: ✨ How your Human Design influences your natural approach to offers ✨ Why certain pricing strategies feel forced (while others flow effortlessly) ✨ The connection between your energetic blueprint and sustainable delivery ✨ How to create offers that call in soul-aligned clients who say yes easily Business Transformation Elements: • Your natural way of creating and structuring offers • How your design influences client acquisition costs • Ways to leverage your unique traits for premium positioning • Tools for sustainable profit growth that honors your energy Hidden Profit Potential: • Embedded value in your offers you're probably not seeing • How to message your offers for magnetic attraction • Ways to reduce client acquisition costs through alignment • The secret to creating offers that sell themselves Key Insights

Dr. Beckett delves into the recent hiatus and return of Hobby News Daily. He discusses the challenges and importance of consistent content creation, especially in the sports card industry. Dr. Beckett reflects on his own experience in publishing, provides feedback to Hobby News Daily, and touches upon various industry topics including controversies, quality control, and the secondary market. hobby media.   03:16 Controversies and Conspiracies in the Hobby 03:49 Challenges of Daily Media Production 10:43 Quality Control in Card Production 13:03 Pricing Strategies and Market Dynamics  

Thriving Business Finances with Value-Based Pricing Strategies and the Profit First Model Running a successful business today requires more than just hard work—it takes strategy, clarity, and a sustainable approach to finances. Adopt value-based pricing strategies and implement the Profit First model to avoid burnout. Together, these two approaches enable business owners to set prices based on the value they provide, ensuring that profit is prioritized from the outset. Rethinking Your Worth with Value-Based Pricing Strategies: What Are You Providing? One of the most common pitfalls in business is undervaluing your work, particularly when pricing is based solely on the time spent. Instead of asking, "How long did this take me?" with value-based pricing strategies, we ask, "What difference is this making for the person I serve?" When you price based on value, you recognize the real impact of your work: peace of mind, business growth, clarity, and confidence. These things go far beyond time spent and deserve to be reflected in how you charge. Clients aren't just paying for your time—they're investing in meaningful change. And that change has measurable value. You deliver an ROI when you help a client increase their revenue, streamline operations, or reduce stress that leads to better decision-making. This return on investment (ROI) often exceeds the cost of your services. By clearly communicating that ROI—whether it's financial growth, time saved, or long-term stability—you make it easier for clients to see your services as an investment, not an expense. When you price according to the outcomes you create, you simplify your pricing, establish clear expectations, and reinforce the true worth of your services. Read the full show notes and access all links. Website for Kristin Gravitt Additional Resources Download the free eBook: A guide for alleviating anxiety and developing healthy habits for a healthy mind Why every entrepreneur needs systems and processes to scale their business

Let's talk about the thing most service providers overthink (and underdo): raising your prices. In this episode, I'm pulling back the curtain on my own pricing journey, why I nearly doubled the price of Dreamium, how it went, what I had to work through, and most importantly, how you can do it too without losing clients or your nerve. If you've been hovering over the “increase price” button but keep chickening out, this one's for you.I share the behind-the-scenes shifts that made me feel ready to raise my rate, the sneaky mindset traps that keep service providers undercharging, and the practical steps to make sure your price rise lands powerfully. You'll walk away feeling clearer, bolder, and more anchored in the value of your work.Whether you're in the thick of a rebrand, reworking your offer suite, or just ready to step into your next level, this is your reminder: you're allowed to earn more for delivering real transformation. You just need the structure, the confidence, and a bit of strategy to match.In this episode, you'll learn:Why I raised the price of Dreamium and what changed in the offerThe mindset shifts that made me feel ready (and how I got there)What actually happened in the launch after increasing the priceThe top 3 mindset blocks that hold service providers back from charging morePractical steps to confidently raise your prices and anchor them in value"Raising your prices is about stepping into your authority with your offer, not just adding zeros arbitrarily." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode of the Dietitian Boss podcast, host Libby Rothchild, a registered dietitian and founder of Dietitian Boss, discusses how registered dietitians can confidently set and communicate their pricing. She highlights the psychology behind pricing, the importance of recognizing and communicating your unique value, and how to calculate rates to cover overhead costs. Libby also provides actionable tips on creating a pricing formula, overcoming pricing anxiety, and strategies for upselling and retaining clients. She emphasizes the importance of avoiding common pricing mistakes and continuously reviewing and adjusting rates to ensure they remain competitive and sustainable. Key Takeaways: The Psychology Behind Pricing Setting Your Rates and Calculating Costs Overcoming Pricing Anxiety Effective Pricing Models Upselling and Client Retention Avoiding Common Pricing Mistakes Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #132! In this episode, we're joined by jeweler and pricing expert Sharon Zimmerman to dive into what makes a sustainable pricing strategy. We'll cover how different categories require different approaches, and when and how to raise your prices. We'll also talk about communicating value beyond the number on the tag and navigating rising material costs. Sharon's Website: https://www.sharonz-consulting.com/ "Welcome to Running a Business" Podcast: https://welcometorunningabusiness.com/ Follow Sharon on Instagram: https://www.instagram.com/sharonzjewelry/ ✨ And for Insiders, we're digging deeper into how to raise your prices with confidence—including tips, timing, and help to raise your prices with ease. Join our Patreon to unlock the extended episode: https://patreon.com/SuccesswithJewelry Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com. Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Laryssa brings her extensive marketing expertise to the podcast, helping jewelers grow their businesses. Discover more at https://joyjoya.com. Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!

Come lend an ear to learn how a few simple pricing tweaks can spearhead profits through the roof   #pdr #dentco #marketingpodcast #businessmarketing  

Send us a textIn this powerful episode, Jen Vazquez speaks with Courtney Tarrant, COO of The Ad Girls, about building a business that supports your life instead of running it. Courtney shares how she scaled to multi-7 figures while prioritizing freedom, profitability, and joy. Learn how to implement a results-only work environment, price your services for profit, and avoid burnout. Plus, grab a free calculator to map out your dream business life.Shownotes: https://jenvazquez.com/courtney-terrant/Ready to get Booked AF? This 2-day mastermind retreat in sunny Northern California is built for photographers who want a simple, strategic marketing plan — plus brand photos, video content, and a Pinterest strategy that works while you sleep. Includes 3 months of post-retreat support. Only 5 overnight spots available — join the waitlist:

In this Ortho Marketing episode, Dean Steinman is joined by Carl Stoddard, President of Doctors CFO. They discuss how your pricing strategy could be holding your practice back. They dive into the true cost of undercharging, how to evaluate your current pricing, and proven strategies to increase profitability without sacrificing patient satisfaction. If you're looking to boost your bottom line, this is an episode you won't want to miss. Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Carl StoddardCarl Stoddard is an accomplished senior executive, board member, and the President of Doctors CFO, with over 20 years of success across medical, financial, insurance, technology, and software industries. His expertise in corporate finance, financial analysis, and strategic planning has made him a trusted advisor to companies navigating profit and loss management, business model development, and accounting system implementation. Since founding Doctors CFO in 2009, Carl has specialized in providing financial guidance to physician-owned practices, helping clients achieve stability, growth, and expansion in both single-practice and multi-practice settings. His extensive experience in business development, budgeting, and financial planning positions him as a key resource for healthcare professionals seeking sustainable success. Carl holds a Bachelor's degree in Accounting from Idaho State University and an MBA from Arizona State University. A Certified QuickBooks Advanced Online ProAdvisor with Diamond Status, he is committed to professional development and has gained significant experience in board leadership throughout his career. Outside of his professional life, Carl enjoys spending time with his wife, Stacey, their five children, and three dogs. An avid audiobook listener and music enthusiast, he values creative outlets as a way to relax and recharge.

In this Ortho Marketing episode, Dean Steinman is joined by Carl Stoddard, President of Doctors CFO. They discuss how your pricing strategy could be holding your practice back. They dive into the true cost of undercharging, how to evaluate your current pricing, and proven strategies to increase profitability without sacrificing patient satisfaction. If you're looking to boost your bottom line, this is an episode you won't want to miss. Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Carl StoddardCarl Stoddard is an accomplished senior executive, board member, and the President of Doctors CFO, with over 20 years of success across medical, financial, insurance, technology, and software industries. His expertise in corporate finance, financial analysis, and strategic planning has made him a trusted advisor to companies navigating profit and loss management, business model development, and accounting system implementation. Since founding Doctors CFO in 2009, Carl has specialized in providing financial guidance to physician-owned practices, helping clients achieve stability, growth, and expansion in both single-practice and multi-practice settings. His extensive experience in business development, budgeting, and financial planning positions him as a key resource for healthcare professionals seeking sustainable success. Carl holds a Bachelor's degree in Accounting from Idaho State University and an MBA from Arizona State University. A Certified QuickBooks Advanced Online ProAdvisor with Diamond Status, he is committed to professional development and has gained significant experience in board leadership throughout his career. Outside of his professional life, Carl enjoys spending time with his wife, Stacey, their five children, and three dogs. An avid audiobook listener and music enthusiast, he values creative outlets as a way to relax and recharge.

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Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. He says leaders should instead reevaluate their pricing strategy—or develop one for the first time—to better respond to customers during the slump and keep them when the economy recovers. Since this conversation took place in 2020, the crisis you'll hear them referring to is—obviously—the Covid-19 pandemic. But these lessons apply well beyond that moment—to any period of economic instability. Mohammed shares examples of companies across a variety of industries that created effective price strategies in response to the Covid-19 pandemic. Mohammed is the author of "The 1% Windfall: How Successful Companies Use Price to Profit and Grow" and the recent HBR article, “Setting a Pricing Strategy Amid Ever-Changing Tariffs."

Send us a textIn Part 1 of our special series on the SKIMMER 2025 Pool Owner Report, we take a deep dive into what truly matters to today's pool owners—value, price point, and cost expectations. We'll unpack the data on what people are really willing to pay for, how perceptions of “fair pricing” are shifting, and how service companies can leverage this to add real value to their business. If you're looking to sharpen your competitive edge and build trust through transparency, this episode is for you.Get the report here:https://bit.ly/Skimmer2025Support the Pool Guy Podcast Show Sponsors! HASA delivers clean, healthy water solutions. https://bit.ly/HASAhttps://www.orendatech.com/The Bottom Feeder Professional Battery Powered Vacuum System. Save $100 with discount Code: DVB100https://bit.ly/THEBOTTOMFEEDERAnd Skimmer, America's #1 pool service software! Try Skimmer FREE for 30 days at:https://getskimmer.com/poolguy Thanks for listening and I hope you find the Podcast helpful! For other free resources to further help you:Visit my Website: https://www.swimmingpoollearning.comWatch on YouTube: https://www.youtube.com/@SPLPodcast Site: https://the-pool-guy-podcast-show.onpodium.com/

In this conversation, Luzy and Nadia discuss the journey of entrepreneurship, particularly focusing on the transition from corporate roles to running a business. Nadia shares her experiences with microaggressions in the workplace, the challenges of finding clients, and the importance of financial guidance. They also touch on the realities of balancing motherhood with entrepreneurship and the strategies for choosing the right marketing platforms.   Episode Highlights:  00:00 Introduction to Nadia's Journey 02:54 Transitioning from Corporate to Entrepreneurship 05:48 The Realities of Entrepreneurship 08:51 Finding Your First Clients 12:01 Pricing Strategies and Financial Guidance 15:13 Balancing Motherhood and Entrepreneurship 17:51 Choosing the Right Marketing Platforms About our guest: Nadya Ramos is a brand strategist, marketing consultant, and founder of MRK (mar-kah) Marketing Consulting. With 10+ years of experience and a master's in strategic communication, she helps solopreneurs and small business owners build trusted brands that attract dream clients and open doors to new opportunities. She brings a thoughtful, impact-driven approach to every project. Based in New Jersey, Nadya spends her free time hanging out with her little one, Noah.   Apply to be part of Jefas & Wealth Mastermind: https://sayholawealth.com/jefas-wealth/ Mujer, don't forget to subscribe, like, and share this episode with another amiga, let's build impact juntas! 

Ever wonder how some people's names just keep popping up on Threads, in DMs, in client chats without them even trying? That's not luck. That's what happens when you become a mentioned brand. In this episode, I'm breaking down exactly how to make that happen for you.I'm sharing the strategies that helped me build a reputation where my name (and my offers) get mentioned daily, sometimes in rooms I'm not even in. We're talking positioning, visibility, consistency, and trust-building tactics that go far beyond just “showing up online.” If you want to be the woman everyone recommends when your service is needed, this is your roadmap.This episode is part pep talk, part visibility strategy, and part reputation-building masterclass, because getting your name mentioned is an important part of scaling your business without constantly hustling for attention.What You'll Learn in This EpisodeWhat makes a brand “mentionable” (and what's getting in your way)Why being specialised is essential if you want more referralsThe visibility mistakes most service providers make (and how to fix them)How to build trust by showing your personality, your opinions, and a little bit of vulnerabilityThe daily habits that keep your name top of mind without burning out"People won't mention your name if they don't know what you do or if they've forgotten you exist." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

The Power of Niching: Why Focused Offerings Create a Bigger Impact with Kelly SpartaIn this episode, Kelle Sparta, a transformational shaman and spiritual business coach, and Katherine Loranger, a spiritual business coach, delve into the importance of finding and focusing on a niche for business success. They discuss the common resistance to niching among new entrepreneurs and explain why trying to appeal to everyone ultimately appeals to no one. By focusing on a specific market, businesses can streamline their marketing, efficiently target their advertising, and ultimately create a larger impact. Key Topics Include:Insights on aligning messagingPricing strategiesProduct offerings with the chosen niche to maximize successHow focusing on one or two markets can lead to exceptional resultsThe importance of using the right language to resonate with the target audience00:00 Introduction00:15 The Importance of Niching Down00:28 Common Misconceptions About Niching01:36 Defining Your Target Market01:44 Real-Life Examples and Strategies02:32 The Power of Focused Marketing02:49 Balancing Multiple Niches04:18 Effective Messaging for Different Niches08:50 Pricing Strategies for Different Markets11:12 Market Research and Testing11:53 Advertising and Return on Investment12:25 Upcoming Topics and ConclusionKeywords:niche marketing for spiritual coacheshow to choose your nichespiritual entrepreneur business tipswhy you must niche downniching for healers and coachesspiritual business marketingideal client targetingoffer creation strategyspiritual business growthheart-centered marketingniching myths debunkedconscious business buildingaudience targeting for healersgrow your coaching business 2025focus equals moneymarketing strategy spiritual businesshigh-ticket offer clarityIf you would like to learn more please book a Discovery Call here: https://kellesparta.com/discovery-call/Licensing and Credits:“Spirit Sherpa” is the sole property of Kelle Sparta Enterprises and is distributed under a Creative Commons: BY-NC-ND 4.0 license. For more information about this licensing, please go to www.creativecommons.org. Any requests for deviations to this licensing should be sent to kelle@kellesparta.com. To sign up for, or get more information on the programs, offerings, and services referenced in this episode, please go to www.kellesparta.com.

Dax built Lightspeed into a $1B ARR public company—even though he bootstrapped for the first 7 years. In this episode, he reveals exactly how he used a 4x pricing shift to create a global reseller machine that grew him to $10M ARR. He also breaks down why obsessing over design and deep customer empathy built the foundation for success.—and how stepping away from his comfort zone as an introverted developer was the key to scale. If you're an early-stage founder trying to nail pricing, distribution, and long-term strategic decisions, this story is your playbook.Why You Should ListenLearn how to price your product to build a distribution machine.Why early profitability can make your startup unstoppable.How bootstrapping forces clarity—and can unlock massive scale.Why the hardest move for founders is often letting go of what they're best at.Why giving away titles and equity too soon is a trap.Keywordsproduct market fit, pricing strategy, bootstrapping, reseller partnerships, early-stage startups, go-to-market strategy, startup scaling, founder lessons, Lightspeed POS, profitability00:00:00 Intro00:07:56 Landing the First Customers Without a Product00:11:28 The Pricing Strategy that Changed Everything00:19:20 Growth Through Partnerships00:26:18 Why a Business Plan Can Actually Help00:34:33 Profitable from Day One00:42:15 From On-Premise to the Cloud00:46:59 Finding Product-Market Fit00:49:15 The Truth About Early Employees and Equity00:53:18 Reinventing Your Role as Founder Every YearSend me a message to let me know what you think!

The age-old debate: flat rate or hourly pricing? Which one is better for your plumbing business? In this episode, Richard Behney dives into the pros and cons of each pricing strategy, helping you decide which approach works best for your business. Learn how to price your services to maximize profitability without losing customers. Tune in to nail down your pricing strategy once and for all!

Today, we are replaying our Breakdown on Vulcan Materials. Vulcan is America's largest producer of construction aggregates. This includes all of the crushed rock, sand, and gravel, which gets used for the foundation of nearly everything around us. Think of all of the buildings, the roads, and the infrastructure that define the physical footprint of America. To break down Vulcan, I am joined by Rob Hansen, Senior Analyst at Vontobel Asset Management. Rob shares what makes this relatively simple business so successful. We get into the dynamics of operating quarries, the logistics of moving rocks, and what is cyclical versus what is not. Please enjoy this breakdown of Vulcan Materials. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is brought to you by Octus, formerly Reorg, is the essential credit intelligence and data provider for nearly 40,000 professionals across the world's leading buy side firms, investment banks, law firms and advisory firms. By surrounding unparalleled human expertise with embedded AI technology, data and workflow tools, Octus unlocks powerful truths that fuel decisive action in financial markets. Visit⁠ octus.com⁠ to learn how rigorously verified intelligence is delivered at speed to create a complete picture across the entire credit lifecycle. ----- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Follow us on Twitter: @JoinColossus | @zbfuss | @ReustleMatt Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Business Breakdowns (00:03:15) First Question - Introduction to Vulcan Materials and the Construction Aggregates Market (00:07:35) Exploring the History & Evolution of Vulcan Materials (00:09:10) Geographical Distribution and Impact on the Quarry Market (00:12:31) The Role of Logistics and Transportation in the Aggregates Industry (00:17:42) The Impact of Vertical Integration and Technology on Vulcan's Operations (00:19:26) Analyzing the Volume and Pricing Trends in the Aggregates Industry (00:23:49) The Role of Technology in Enhancing Customer Experience and Operational Efficiency (00:29:31) Vulcan's Pricing Strategy (00:32:31) The Capital Intensive Nature of The Business (00:36:21) Optimizing Logistics Through M&A (00:43:09) Trends in Earnings Growth and Future Expectations Among Commercial Construction  (00:47:51) Understanding the Risks and Challenges In This Industry  (00:50:17) Key Lessons from Vulcan's Business Model Important Information: Information provided represents the views of a company of the Vontobel Group (“Vontobel”) and should not be considered investment advice and/or legal, tax, financial or other advice. Further, not a recommendation to purchase, hold or sell any investment and no representation is given that the securities discussed are suitable for any particular investor. Although Vontobel believes that the information provided in this document is based on reliable sources, it cannot assume responsibility for the quality, correctness, timeliness or completeness of the information contained in this document.  

What if your toy's price point was the only thing standing between you and a “yes” from a major retailer? You've got the product, the mission, and maybe even a booth at Toy Fair but if buyers are walking by without placing orders, it might not be your toy that's the problem… it might be the price.In this episode, you'll hear how one Toy Creators Academy alum adjusted her pricing to better meet buyer expectations and how that decision opened the door to more retailer interest and shelf space.I'm sharing a powerful conversation I had at Toy Fair with Samantha Ong, founder of Joey Dolls — the World's Most Diverse Asian Doll brand. Before launching her toy line, Samantha was a professional photographer, and now she's built a brand that's not only beautiful, but mission-driven and retail-ready. You'll hear how she made her debut in the toy space through the Toy Creators Academy Showcase, and how she's now taking Joey Dolls to a whole new level, earning serious interest from retailers.You'll learn how to use trade shows to gather feedback that helps refine your pricing and packaging strategy, the exact price point that helped Samantha grow her product line, and which packaging details buyers actually care about. We'll also get into how working with reps and consultants can seriously boost your visibility at trade shows and Samantha opens up about the lessons she learned and what she really wishes she knew before setting up her very first Toy Fair booth.Hit play and find out how a smart pricing pivot and trade show prep made all the difference for this toy creator.Listen for these Important Moments:[00:07:26] -  Find out how a $19.99 price point helped Samantha make her dolls more appealing to retailers and budget-conscious families so you can rethink your own pricing.[00:08:16] - Learn what buyers said about boxed vs. unboxed toys and how you can choose packaging that fits your audience and your margins.[00:13:01] - One buyer needed the product before Q4—proof that not all retailers follow the same calendar. Understanding this could help you close more deals.[00:14:03] - Discover how working with reps helped Samantha bring traffic to her booth so you're not standing there hoping buyers just wander in.[00:16:02] - Learn how the right booth location could mean more foot traffic and exposure for you.Send The Toy Coach Fan Mail!Support the showPopular Masterclass! How To Make & Sell Your Toy IdeasYour Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps >> https://learn.thetoycoach.com/masterclass

Dr. Beckett and Rich Klein trade insights and advice on becoming a sports card show dealer for the first time. The discussion covers the challenges new dealers face, the importance of pricing cards, and the different experiences between small neighborhood shows and large events. Rich also highlights the best practices for engaging with customers and preparing inventory, featuring a comparison between shows pre- and post-pandemic.   00:13 Becoming a Show Dealer: Challenges 01:09 Rich's Show: A Kinder, Gentler Experience 02:00 Pricing Strategies for New Dealers 05:00 Engaging with Customers: Tips for Success 07:42 Real-Life Dealer Experiences and Advice  

About Today's Guest, Lisa CummingsLisa has delivered events to over 24,000 participants, in-person in 14 countries. She's an MBA and a Gallup Certified Strengths coach. You can see her featured in places like Harvard Business Publishing, Training Magazine, and Forbes. She's the founder of Lead Through Strengths, and hosts a podcast by the same name.She helps independent coaches, trainers, and speakers build business skills like email marketing and selling confidently. Check out her mastermind membership program called Tools for Coaches. When she's not podcasting or working with coaches, you'll find her learning Spanish on Duolingo, hiking in Colorado, or playing drums in a rock band called Spiral Mischief.   ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book—it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams—without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.

Text Me A Question!If you're undercharging, it's costing you more than you think. In this episode, we break down the psychology of pricing and how tiny tweaks can boost your conversions by up to 15%. Learn how to confidently charge what you're worth with smart strategies like price anchoring, value-first positioning, and irresistible package design. Stay tuned!RESOURCES MENTIONED✨ Text Me - Text 'tblplus' to (866) 498-2080 & ask me questions directly about TBL+ Group Coaching & whether it's right for you. :)OR DM Me On Insta: https://www.instagram.com/kimannjimenez/MORE FREE RESOURCES

In this episode of the Say Hola Well podcast, hosts Luzy King and Viridiana Ponce discuss the journey of Latina entrepreneurs, focusing on the importance of financial literacy, access to capital, and the balance between motherhood and business. They share personal stories, insights on pricing strategies, and the mindset shifts necessary for success in entrepreneurship. The conversation emphasizes collaboration among women and the need for community support in achieving financial goals. Episode Highlights: 00:00 Introduction and Connection Between Hosts 01:58 Viridiana's Journey: From Mexico to Entrepreneurship 10:06 The Importance of Financial Literacy in Business 12:09 Accessing Capital: Resources for Small Businesses 16:34 Balancing Motherhood and Business 20:12 Mindset Shifts in Entrepreneurship 22:22 Pricing Strategies and Overcoming Sticker Shock 25:14 Adapting to Market Changes and Learning from Failure 27:37 Financial Success and Future Goals   About our guest Viri: Viridiana Ponce is a Latina Business Consultant and founder of VP Consulting, where she helps food entrepreneurs build profitable, sustainable businesses. With over a decade of experience, she specializes in financial education, pricing strategy, and business planning—empowering Latina business owners to grow with confidence. Her mission is simple: turn passion into profit and build generational wealth through strategy, not hustle. Connect with Viri on Instagram   Apply to be part of Jefas & Wealth Mastermind.   

Jem and Justin talk about machining big aluminum parts, setting up shop spaces, Raspberry Pi projects, file transfer hassles, tool holders, and robot programming. They share wins, frustrations, and practical tips from a busy week in the workshop.Watch on YoutubeDISCUSSED:✍️ Comment or Suggest a TopicWorkshop layoutChatter SyncGH chopsHydraulic for ISO30?ISO30 drill chucks? - runout?RTFM GPT - Shared (Zap)YCM DilemmaUpgrade StorageSellScissorsHigh stakes machining ꘎ EaglesArbour rebuild, awesome old school shop ꘎Farken CF cards!!! Hourly rate assessment ꘎What happens if you scrap client material? ꘎00:00 Workshop Challenges02:49 Designing Efficient Workshop Layouts05:40 Exploring CNC and Raspberry Pi Integration08:42 Managing High-Value Client Projects11:31 Tool Holder Innovations and Challenges14:31 Cash Flow and Robotics in Manufacturing21:07 Simulation and Toolpath Innovations23:32 Programming Challenges with Different Robotics24:50 Dealing with Mechanical Issues26:55 Collaboration and Community Support27:41 Machining Techniques and Precision30:22 Pricing Strategies in Machining35:44 Evaluating Equipment and Automation Needs37:59 Leveraging Technology for Efficiency40:24 Navigating Documentation and Resources---Profit First PlaylistClassic Episodes Playlist---SUPPORT THE SHOWBecome a Patreon - Get the Secret ShowReview on Apple Podcast Share with a FriendDiscuss on Show SubredditShow InfoShow WebsiteContact Jem & JustinInstagram | Tiktok | Facebook | YoutubePlease note: Show notes contains affiliate links.HOSTSJem FreemanCastlemaine, Victoria, AustraliaLike Butter | Instagram | More LinksJustin BrouillettePortland, Oregon, USAPDX CNC |

Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025 In this episode of the Ask Vince Podcast, Vince keeps it real, sharing no-nonsense insights that every fitness business owner needs to hear. He kicks off by spotlighting the upcoming Mastermind Event on July 18th and 19th at Gabriele Fitness—a game-changing experience designed to help you maximize your gym's revenue, keep clients longer, and build a rock-solid community.But this episode isn't just about making money—it's about mindset, accountability, and making your health a priority. Whether you're crushing it or barely keeping your head above water, Vince's honest, straight-talk approach will hit home. Key Topics Discussed:1. Mastermind Event Announcement:Vince breaks down what you can expect at the event, including powerful strategies for increasing your gym's lifetime customer value. If you're serious about your business, this is a can't-miss opportunity. 2. Understanding Lifetime Customer Value (LCV):Vince gets into the nitty-gritty of how to boost your revenue through three main drivers:Stay Longer: Proven ways to keep your clients coming back.Pay More: Smart pricing strategies that don't scare clients away.Refer More: How to turn your happiest clients into your biggest advocates. 3. The Power of Accountability:You don't need more yes-men. You need friends who aren't afraid to call you out when you're slacking. Vince talks about the value of having people in your life who keep you honest—whether it's about your business or your personal health. 4. Health as an Asset or Liability:Vince pulls no punches as he explains why business owners often let their health fall apart and how this can destroy your success. It's a wake-up call for anyone who thinks they can “figure it out later. 5. Value Over Price:Stop fixating on what you charge—start obsessing over the value you deliver. Vince shares how creating memorable experiences and personalized touches can keep clients around for years. Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025  If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

The discussion centers around the intersection of artificial intelligence (AI), cybersecurity, and monetization strategies, emphasizing the dual challenges of protecting data and AI models while also effectively pricing these solutions. Experts Bryant Tow and James D. Wilton explore the urgent risks posed by AI, including threats to company data and the integrity of AI models. They highlight the importance of aligning technical depth with business value, particularly as AI adoption accelerates across industries.Bryant Tow, Chief Security Officer at Leapfrog Services, emphasizes the need for organizations to conduct an AI readiness assessment to understand their specific use cases and the necessary infrastructure. He argues that data classification and retention policies are crucial for effective cybersecurity, as they help organizations determine what data needs protection and how to manage it. Tow also discusses the importance of governance and user training in ensuring that AI tools are used appropriately and securely.James D. Wilton, founder of Monovate, adds that pricing strategies for cybersecurity solutions should reflect the varying levels of protection and the perceived value by different customer segments. He suggests that companies can create premium bundles for advanced features while also considering the architecture of their offerings to justify pricing. Wilton highlights the need for businesses to articulate the value of their services, especially in a landscape where clients may be hesitant to invest due to cost-cutting measures.The conversation also touches on the skills gap in the cybersecurity workforce and the potential for outsourcing as a solution. Both experts agree that effective communication between security leaders and go-to-market teams is essential for conveying the value of cybersecurity solutions to clients. They conclude that organizations must continuously demonstrate the benefits of their services to prevent customer fatigue and ensure ongoing investment in cybersecurity measures. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

In this episode of the Wrestling Soup Podcast, the hosts tackle a wide array of topics, beginning with discussions about serious health issues among wrestlers. They then delve into professional wrestling controversies, including Hulk Hogan addressing his haters and Ricochet's contentious social media activity. The podcast also explores the high ticket prices for WWE events, including SmackDown in Dublin and WrestleMania in New Orleans. Additionally, they touch upon broader themes like corporate greed, with a particular focus on Netflix and Apple's recent business practices. Personal updates about SmackDown's Andrew's car accident and Don Tony's sick father round off the episode, making it a blend of industry news, personal anecdotes, and deep discussions.00:36 Jim Ross's Cancer Battle03:45 Wrestling Soup Introduction06:05 Sky Blue's Injury details19:10 WWE Ticket Pricing Controversy30:33 Netflix and WWE Partnership35:21 The Rise and Fall of WWE Storylines36:58 WWE's Pricing Strategy and Fan Impact55:46 Hulk Hogan's Controversial Legacy01:05:32 Ricochet's Social Media Drama01:13:24 Closing Remarks and Community UpdatesBecome a supporter of this podcast: https://www.spreaker.com/podcast/wrestling-soup--1425249/support.

Send us a textIn this enlightening episode of the Marketing Strategy Academy, host Jen Vazquez sits down with renowned photographer and educator Sue Bryce to delve into the profound impact of self-worth and confidence on business success. They explore the challenges female entrepreneurs face with pricing, imposter syndrome, and the journey to building a profitable business.Ready to get Booked AF? This 2-day mastermind retreat in sunny Northern California is built for photographers who want a simple, strategic marketing plan — plus brand photos, video content, and a Pinterest strategy that works while you sleep. Includes 3 months of post-retreat support. Only 5 overnight spots available — join the waitlist:

Are you pricing your short-term rental based on facts—or just following what everyone else is doing?In today's episode of the Cash Flow Positive podcast, Kenny Bedwell sits down with Jake Cohen, founder of Step By Step BNB and a seasoned revenue manager overseeing 300+ listings. Together, they unpack the real strategies behind sustainable revenue, debunking myths and simplifying key concepts like RevPAR, booking windows, and market dynamics.Jake breaks down the difference between pricing for high and low seasons, why most hosts underestimate the power of good photography, and what it really means to “be booked first” when it matters most. He also explains how to calculate and interpret RevPAR, set minimum night stays with intention, and use tools like PriceLabs to monitor real-time market behavior.If you've enjoyed this episode of the Cash Flow Positive podcast, be sure to leave a review and subscribe today! Listen now and enjoy!In This Episode You'll Learn:Why RevPAR is Jake's #1 metric for STR healthHow to adjust your pricing based on seasonality and demandWhy minimum night stays should change based on booking windowsWhat most hosts get wrong about high vs. low season pricingHow to calculate your property's RevPAR (and why it matters)Why listing optimization is just as important as price strategyHow to simplify your pricing—and book more with less effortAnd much more...Resources:Connect with Kenny on LinkedInFollow Kenny on InstagramStep By Step BNB Price Your STR Facebook Group

SummaryIn this conversation, Roger Nairn, CEO and co-founder of Jar Audio, shares his journey from the advertising industry to the podcasting space. He discusses the evolution of podcasting, the importance of understanding audience needs, and how brands can leverage podcasts to tell their stories. Roger emphasizes the need for flexibility in service offerings and the challenges of pricing in a new industry. He also highlights the significance of communication and execution in building a successful podcasting agency. In this conversation, the speakers delve into the evolving landscape of podcasting, discussing the importance of branding, production processes, and the challenges of analytics. They explore monetization strategies, the role of video, and the art of storytelling in podcasts. The discussion emphasizes the need for transparency and adaptability in the podcasting industry, highlighting the community's supportive nature and the endless potential for brands to engage with audiences through this medium.TakeawaysRoger Nairn is a podcast industry veteran and CEO of Jar Audio.Jar Audio focuses on helping brands leverage podcasting for storytelling and engagement.The podcasting industry has seen exponential growth, especially during COVID.Brands need to focus on audience needs rather than just promoting their business.Education is key in helping clients understand the podcasting landscape.Pricing strategies evolved from initial gut feelings to more structured approaches.Flexibility in service offerings is crucial for meeting client needs.Communication with clients about expectations is essential for success.Execution is more important than perfect branding in the early stages.The name 'Jar Audio' was a spontaneous decision reflecting the founders' names. Transparency in branding can enhance trust.Building a team requires careful consideration of skills.Analytics in podcasting is still a developing field.Monetization strategies vary based on brand goals.Podcasts can serve as internal communication tools.Video content can enhance SEO and audience engagement.Diverse storytelling techniques keep listeners engaged.Quality of audience engagement is more important than size.The podcasting space is a friendly and collaborative community.Embracing the unknown is part of the entrepreneurial journey.Chapters00:00 Introduction to Roger Nairn and Jar Audio02:36 Roger's Journey into Podcasting07:10 The Evolution of Podcasting and Client Education10:20 Creating Value Beyond Business15:01 Building the Agency and Initial Challenges22:10 Pricing Strategies and Market Feedback24:14 The Importance of Communication and Flexibility27:10 The Art of Execution and Overcoming Barriers29:20 The Evolution of Branding in Podcasting34:17 Building a Creative Team for Podcast Production38:10 Navigating Podcast Analytics and Data Challenges41:45 Monetization Strategies for Podcasts46:23 The Role of Video in Podcasting51:25 Crafting Compelling Stories in Podcasts56:44 The Wild West of Podcasting and Overcoming InsecuritiesCredits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Carton:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feature with Zack Chmeis of Straight Method up now! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic":Shows and info:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

In this episode, Kendra unpacks the pricing mistakes that silently hold many coaches back from building a thriving business.From undercharging and hourly rates to unclear offers and outdated pricing, she breaks down why these missteps hurt both your income and your client results. You'll learn how to simplify your pricing, transition to packages, and introduce higher-ticket offers that reflect your expertise.Plus, Kendra shares practical tips for confidently handling objections and knowing when—and how—to raise your prices to keep pace with your growth.These are the 7 mistakes:Mistake #1: Charging Too Little (02:41)Mistake #2: Hourly Pricing (04:55)Mistake #3: Not Having a Premium Offer (08:07)Mistake #4: Confusing Pricing Options (09:46)Mistake #5: Not Raising Prices (11:29)Mistake #6: Arbitrary Pricing (12:34)Mistake #7: Handling Pricing Objections (14:39)Listen to the full episode for Kendra's insights on each mistake. Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-callLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy