Podcast appearances and mentions of Roger Edwards

The one about Simplicity Lessons from Scientific Speeches, Highlights from Google I/O 2025 and Mission: Impossible Final Reckoning - TG126 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:23 Content Spotlights ROGER: Why Clarity Is The Real Superpower in Scientific Public Speaking by Chiara Alzati, Forbes: https://www.forbes.com/councils/forbescoachescouncil/2025/05/29/why-clarity-is-the-real-superpower-in-scientific-public-speaking/ PASCAL: Google I/O 2025 Conference – Reactions and Recommendations by Pascal Fintoni Full Keynote: https://www.youtube.com/live/o8NiE3XMPrM 10 Mins Recap: https://youtu.be/LxvErFkBXPk 00:36:42 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:07 Marketing Tech and Apps ROGER: It's all about memberships for YouTube creators – YouTube takes 30%: Patreon: https://www.patreon.com/home 5-12% Buy Me a Coffee: https://buymeacoffee.com/ 5% Ko-Fi: https://ko-fi.com/ 5% PASCAL: It's all about recent tech updates Headliner TL;DL https://play.headliner.app/tldl creates AI-powered podcast summaries. Pick the episodes, set your timeframe, & get a custom 'podcast' blending real clips with smart narration. Here is a test for episode 125 of our podcast show: https://play.headliner.app/tldl/cmbakupfx000c07oxoq9p0ooq NotebookLM https://notebooklm.google/ you can create mind maps in addition to the FAQs, briefing notes and audio summaries. 00:59:36 Film Marketing MISSION: IMPOSSIBLE – FINAL RECKONING (2025) Director: Christopher McQuarrie Writers: Bruce Geller, Erik Jendresen, Christopher McQuarrie Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Henry Czerny Taglines: “Every choice, every mission, has all led to this.” “I need you to trust me one last time.” We look at the marketing campaign for the last Mission: Impossible film, surprisingly low on digital and fancy tactics, but high on old-school personal appearances and classic PR strategies. With a big surprise from Tom Cruise for UK fans! About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest...

The one about GWR's Famous 5 Campaign, What AI says about you and The Imitation Game - TG125 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:52 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:33 Content Spotlights ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/ PASCAL: What AI says about you when you're not in the room by Muhammad Zulhusni for Marketing Tech News: https://www.marketingtechnews.net/news/what-ai-says-about-you-when-youre-not-in-the-room/ 00:35:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:43 Marketing Tech and Apps ROGER: It's all about earphones: Starts with a rant. What are the best earbuds? https://www.cnet.com/tech/mobile/best-wireless-earbuds/ Sony WF-1000XM5 Technics EAH-AZ100 Apple AirPods Pro 2 (USB-C) PASCAL: It's all about building authority and relevancy: https://sparktoro.com/ your digital market research assistant – find out what your customers visit, read, watch, listen-to, and follow https://buzzsumo.com/ your content ideas engine – find out the most popular content in any niche, from viral trends to timeless classics 00:53:11 Film Marketing THE IMITATION GAME (2014) Directed by: by Morten Tyldum (Headhunters (2011) The Imitation Game (2014) Passengers (2016) Written by: Graham Moore, based on the 1983 biography Alan Turing: The Enigma by Andrew Hodges Cast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Rory Kinnear, Charles Dance, and Mark Strong Music by: Alexandre Desplat Tagline: The true enigma was the man who cracked the code The Imitation Game was considered an independent production with a mere 14 million dollars budget. We look at the ‘festival run or circuit' which was at the heart of the film marketing campaign. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

Live with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and Storytelling#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for Episode 2 of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:

The one about brands in saturated markets, why people change and the film, Black Bag - TG124 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:22:22 Content Spotlights ROGER: 5 Strategies to Make Your Brand Unforgettable In a Saturated Market by John Hall at Inc: https://www.inc.com/john-hall/5-strategies-to-make-your-brand-unforgettable-in-a-saturated-market/91172672 PASCAL: 4 Reasons People Change by Dr. John C. Maxwell https://www.youtube.com/shorts/v2j2W_e2UZ8 00:38:57 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:20 Marketing Tech and Apps ROGER: It's all about moving away from Adobe – one year on. Davinci Resolve: https://www.blackmagicdesign.com/uk/products/davinciresolve Photopea: https://www.photopea.com/ Audacity: https://www.audacityteam.org/ PASCAL: It's all about better vertical videos Canva https://www.canva.com/templates/?group=social-media new and impressive vertical video templates for reels, stories and LinkedIn messages Etsy https://www.etsy.com/uk/market/video_templates a surprising option but you will be amazed by all the templates carefully crafted by creators out there! 00:58:02 Film Marketing Black Bag (2025) When intelligence agent Kathryn Woodhouse is suspected of betraying the nation, her husband - also a legendary agent - faces the ultimate test of whether to be loyal to his marriage, or his country. Director: Steven Soderbergh Writer: David Koepp Stars: Michael Fassbender, Gustaf Skarsgård, Cate Blanchett, Tom Burke, Marisa Abela, Regé-Jean Page, Naomie Harris Taglines: It takes a spy to hunt a spy. Espionage is deadly. Marriage can be deadlier. A world of espionage. A marriage of spies. We look at why the marketing was almost nonexistent for this film and what we might have doe if we'd been in charge. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video...

The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:39 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:05 Content Spotlights ROGER: AI slop is taking over the internet and I've had enough of it by Becca Caddy, TechRadar: https://www.techradar.com/computing/artificial-intelligence/ai-slop-is-taking-over-the-internet-and-ive-had-enough-of-it PASCAL: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 by Stephanie Stahl managing director of Informa Connect's martech group for Content Marketing Institute: https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/ 00:31.20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:03 Marketing Tech and Apps ROGER: It's all about alternatives to PowerPoint particularly for online presentations: Put a Word Cloud in your presentation with Mintimeter: https://www.mentimeter.com/en-US/work/stage-presentations Another interactive alternative: https://slidone.com/ PASCAL: It's all about practising visual storytelling this year Find stunning royalty-free footage and motion graphics: https://www.freepik.com/videos Find the best royalty free videos and footage for your design: https://www.vecteezy.com/free-videos Microsoft have (re)launched their own video editor: https://clipchamp.com/en/ 00:46.22 Film Marketing CRIMSON TIDE (1995) Directed by: Tony Scott and produced by Don Simpson and Jerry Bruckheimer. Written by: Michael Schiffer, Richard P. Henrick Cast: Denzel Washington, Gene Hackman, George Dzundza, Viggo Mortensen, James Gandolfini, Matt Craven Music by: Hans Zimmer (using a blend of orchestra, choir, and synthesizer sounds) Tagline: One man was trained to follow orders... and another had the courage to question them. We look at the film marketing challenges for Crimson Tide – including fending off comparisons to Crimson Tide and Das Boot and from being labelled Top Gun Underwater. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his...

Tonight's Guest WeatherBrain is a retired Lead Forecaster for the Storm Prediction Center with nearly four decades of Federal service, specializing in severe convective storms and tornado forecasting.  He's a passionate storm chaser, researcher, and an advocate for weather safety.  He co-founded the Electronic Journal of Severe Storms Meteorology and remains an influencial voice in meteorology.  Roger Edwards, it is great to see you! Also, Bruce Jones joins us to discuss the importance of NOAA Weather Radio and its integration in order to save lives.  Welcome back, Bruce! Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: email@weatherbrains.com. Roger's arrival at OU and opening horizons in meteorology (20:30) Connections between operations, research, and visual conceptualization (34:00) Importance of critical thinking in the science (35:00) Importance of growing, building, and passing on knowledge gained in the field of meteorology (40:30) Witnessing rapid progress of technology and applying that to visuals in the field (41:50) Trade-offs between improving technology and what it can show us and lead to development of theory (49:00) May 4, 2003 High Risk (01:01:00) Mesonets and scan strategies (01:05:00) Storm chaser responsibilities (01:12:00) Reduced funding and its impact on severe weather forecasting and research (01:17:00) Loss of institutional knowledge and looking forward (01:23:00) Memorable shifts at SPC (01:36:00) The Astronomy Outlook with Tony Rice (01:38:19) This Week in Tornado History With Jen (01:40:15) E-Mail Segment (No segment this week) National Weather Round-Up and more! Web Sites from Episode 997: Midland Weather Radio Roger Edwards on X Picks of the Week: Roger Edwards - Al Moller - "The Zen of Weather Forecasting" James Aydelott - Pro tip: Gravity is a cruel hunter When there is a bare, wind-swept spot with no snow, it might be polished ice. Jen Narramore - Out Rick Smith - Jamposium 2025 Troy Kimmel - Experimental Beach Forecast Webpage Kim Klockow-McClain - Federal agencies can ignore "What did you do last week?" email, Trump administration says Bill Murray - Foghorn James Spann - Planetary Defense The WeatherBrains crew includes your host, James Spann, plus other notable geeks like Troy Kimmel, Bill Murray, Rick Smith, James Aydelott, Jen Narramore and Dr. Kim Klockow-McClain. They bring together a wealth of weather knowledge and experience for another fascinating podcast about weather.

The one about AI Assistants, YouTube Milestones and the film, Pink Floyd The Wall - TG122 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:31 Content Spotlights ROGER: One-Minute Time Machine - The Short Film that (probably) helped Rick & Morty win an Emmy: https://youtu.be/CXhnPLMIET0?si=lLCymEPs7ha3dn8i PASCAL: Celebrating Roger's YouTube Channel reaching 10k Subscribers: https://www.youtube.com/@RogEdwardsTV 00:37:05 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:29 Marketing Tech and Apps ROGER: It's all about VPN Best VPN Service for 2025: https://www.cnet.com/tech/services-and-software/best-vpn/ PASCAL: It's all about building a team of AI assistants: NotebookLM by Google: https://notebooklm.google/ add your website url and generate an interactive audio summary and critique of your current content strategy and website user experience. Adobe Acrobat AI Assistant https://www.adobe.com/uk/ai/overview.html access one-click generative summaries and ask your document questions to get quick answers linked to sources in the pdf. 00:57:33 Film Marketing Pink Floyd The Wall (1982) Director: Alan Parker Writers: Roger Waters Starring: Bob Geldof, Christine Hargreaves, James Laurenson, Eleanor David, Kevin McKeon, Bob Hoskins Taglines: A confined but troubled rock star descends into madness in the midst of his physical and social isolation from everyone. We look at the marketing of this dark and surreal 1980s musical film. Did confusion over whether this was just a rock concert film rather than a music driven story make it less successful that it should have been? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments...

Live with Roger and Pascal - Episode 1: P for Product, Public Speaking and Precious!Welcome to our companion show to Two Geeks and a Marketing Podcast recorded live and streamed on social media networks.We're delighted to present our brand new three segments:04:42 Marketing Made Simple 14:36 Speakers Corner 21:41 Film Marketing RevisitedIn this episode, Roger Edwards and Pascal Fintoni answer the following questions:1️⃣ What happened to the Marketing Mix, and how can marketers collaborate more with product teams?2️⃣ How do you start a career in public speaking, and how can you quickly develop your unique voice?3️⃣ And 20 years on, what are the marketing lessons from Peter Jackson and The Lord of Rings trilogy?Tune in to discover how to reconnect with the Product of the Marketing Mix, the power of passion in becoming a captivating public speaker, and don't miss their marketing masterclass from Middle-earth!Please subscribe and leave comments and suggestions in the usual places. Roger and Pascal--Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

The one about AI and Trust, The P for Product and Salem's Lot - TG121 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:48 Content Spotlights ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/ PASCAL: Customers don't trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206 00:30:37 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:44 Marketing Tech and Apps ROGER: It's all about cameras and drones. DJI Neo Drone. https://store.dji.com/uk/product/dji-neo Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2 PASCAL: It's all about using AI for better FAQs NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries. ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language. EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT? 00:45:54 Film Marketing SALEM'S LOT (2024) Directed by: Gary Dauberman (It Part 1 and 2) Written by: Gary Dauberman Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody Music by: Nathan Barr and Lisbeth Scott Tagline: Be Careful What You Invite Inside. Much delayed, this adaptation of Stephen King's famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and...

The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:52 Content Spotlights ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale 00:39:21 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:36 Marketing Tech and Apps ROGER: It's all about AI for professional speakers: Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as Rehearsal Pro and Public Speaking Pal) Or maybe just go along to a meeting of https://www.toastmasters.org/ PASCAL: It's all about superior content curation using AI Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language. Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc. 00:56:29 Film Marketing Presumed Innocent (1990) Director; Alan J. Pakula Writers: Scott Turow, Frank Pierson, Alan J. Pakula Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy, As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else. Taglines: Sometimes it's dangerous to presume. Attraction. Desire. Deception. Murder. No one is ever completely innocent. Some people would kill for love. A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with...

The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:20:55 Content Spotlights ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/ PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk 00:41:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:34 Marketing Tech and Apps ROGER: It's all about video production and AI Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/ Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing PASCAL: It's all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries 00:58:15 Film Marketing The DESCENT (2005) Directed by: Neil Marshall Written by: Neil Marshall Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters. A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators. We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you...

The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:21 Content Spotlights ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/ PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks 00:33:16 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:41:11 Marketing Tech and Apps ROGER: It's all about quitting Adobe Creative Cloud: Replace PhotoShop - Photopea: https://www.photopea.com/ Replace Audition - Audacity: https://www.audacityteam.org/ Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve PASCAL: It's all about new and free products from Adobe:Adobe free social media scheduler https://new.express.adobe.com/schedule Adobe free podcast recording and editing solution https://podcast.adobe.com/studio 00:53:50 Film Marketing AN OFFICE AND A GENTLEMAN (1982) Director: Taylor Hackford Writer(s): Douglas Day Stewart Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love. We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a...

The one about naked audiences, YouTube changes and the film ‘Hidden Figures' - TG11500:00:00 IntroductionHere are your hosts, Roger and Pascal.00:02:32 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.00:14:17 Content SpotlightsROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undiesPASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U00:29:18 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture.00:36:07 Marketing Tech and AppsROGER: It's all about apps I'd forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/PASCAL: It's all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms00:44:46 Film MarketingHIDDEN FIGURES (2016)Director: Theodore MelfiWriters: Theodore Melfi and Allison SchroederStarring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell.Music by: Hans Zimmer + tracks by Pharel WilliamsTagline: Meet The Women You Don't Know, Behind the Story You Do.We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself!About Two Geeks and A Marketing PodcastHosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.Every week we'll bring you the following segments.· In the News.· Content Spotlight· This Week in History· Marketing Tech and Apps· Film MarketingPlease subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKAPascal Fintoni: https://pascalfintoni.com/ Roger Edwards:

The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort' - TG114 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:58 Content Spotlights ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02 PASCAL: My First ‘AI and Digital Marketing' Masterclass by Pascal Fintoni A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically. 00:38:35 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:02 Marketing Tech and Apps ROGER: It's all about giving a speech. Don't go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172 Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943 PASCAL: It's all about creating content with more depth and authority. Research the current findings and observations from research papers: https://consensus.app/search/ Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com 00:56:02 Film Marketing Southern Comfort (1981) Director: Walter Hill Writers: Michael Kane, Walter Hill, David Giler Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast Music by: Ry Cooder Tagline: It's the land of hospitality... unless you don't belong there. Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content...

The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise' - TG113 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:37 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:10 Content Spotlights ROGER: Apple Vision Pro Review: Tomorrow's Ideas... Today's Tech – YouTube video by Marques Brownlee https://youtu.be/86Gy035z_KA?si=g6i-HzqWlHKLppF0 PASCAL: How to Write the Perfect Podcast Script (plus Examples & Templates) by Ben Dodd for Captivate.fm: https://www.captivate.fm/learn-podcasting/record/write-perfect-podcast-script-plus-examples-templates 00:29:47 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:37:30 Marketing Tech and Apps ROGER: It's all about Dictation Software and I'm not allowed to choose Apple Windows Speech Recognition: https://zapier.com/blog/best-text-dictation-software/#windowsspeech Dragon by Nuance: https://www.nuance.com/dragon.html PASCAL: It's all about recent updated from Google/Alphabet YouTube: livestreaming using your phone in portrait mode will be featured in YouTube Shorts tabs: https://www.youtube.com/watch?v=vEldXEcAbE0 Bard: the AI-powered virtual assistant is now ‘Gemini' with better and new features https://blog.google/products/gemini/bard-gemini-advanced-app/ 00:45:46 Film Marketing THELMA & LOUISE (1991) Director: Ridley ScottWriter: Callie Khouri Stars: Susan Sarandon (Louise), Geena Davis (Thelma), Harvey Keitel, Brad Pitt, supporting cast includes Michael Madsen, Christopher McDonald, and Stephen Tobolowsky :-) Music by: Hans Zimmer Tagline: Somebody said get a life... so they did! We look at the movie that redefined “The Road Trip”. A difficult movie to promote but the producers created a unique real life road trio featuring the movie car driving across the USA. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG...

The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights ROGER: An Exhaustive List of Screenwriting Maxims and Their Definitions by Jason Hellerman in No Film School: https://nofilmschool.com/screenwriting-maxims PASCAL: Mr Bates vs The Post Office – ITV drama series. The power of storytelling and how to connect with your audience: https://www.itv.com/watch/mr-bates-vs-the-post-office/10a0469/10a0469a0001 00:29:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:11 Marketing Tech and Apps ROGER: It's all about animated drawing video makers: Doodly: https://www.voomly.com/doodly Video Scribe: https://www.videoscribe.co/en/ PASCAL: It's all about creating content briefs Content Outline Generator https://www.seoreviewtools.com/content-outline-generator/ generate new ideas by breaking down the content for your subject into subtopics and headings AI Image Generator https://deepai.org/machine-learning-model/text2img generate images for your next storyboard, from video case studies to blog page layout 00:51:18 Film Marketing Where Eagles Dare (1968) Director: Brian G. HuttonWriter: Alistair MacLeanStars: Richard Burton, Clint Eastwood, Mary Ure, Robert Beattie, Ingrid Pitt, Anton DiffringMusic by: Ron Goodwin They dare to climb a terrifying new peak in suspense... all the way up to hell! Regarded as one of the best war films of all time, Where Eagles Dare is an action adventure, men on a mission, and espionage thriller with multiple plot twists, agents and double-agents. We look at the marketing and the legacy. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the...

The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110 In this special episode, Roger and Pascal talk about the lessons they learned at two major events: The International Documentary Film Festival, Amsterdam The Big Marketing Meet Up Conference, Belfast We also share some thoughts on the cities of Belfast and Amsterdam. Lessons from Amsterdam Pascal shares his experience navigating business meetings with sales agents and distributors in Amsterdam. Key Take-aways from 3 expert presentations: 'How to Work with A Publicist', 'How to Market your Film' and 'The Future of Distribution' Marketing strategies, tactics and mindsets from the film industry that will work in other sectors, from audience profiling to press kits and more. What are audiences looking for nowadays, and what is the main difference between streaming and theatrical releases for paying customers? Lessons from Belfast What it's like to be a closing keynote speaker and waiting until the end of the day. How Ciaran McKeon made a spook Heineken Advert that went mega viral. The surprise appearance of Seth Godin at the conference and his simple marketing wisdom. The intimate after hours book club round table where Roger talked about Cats, Mats and Marketing Plans. A wonderful session of discussion with highly engaged people. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards:

The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:05:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:52 Content Spotlights ROGER: HOW TO WRITE FASTER: 12 STEPS TO PRODUCE 3,000+ WORDS A DAY by Ahmed Lhodi on Niche Pursuits: https://www.nichepursuits.com/how-to-write-faster/ PASCAL: Marketing Is 85% of Success – Dr. Jordan B Peterson interviewed by Nicole Arbour https://youtu.be/qGgEF-SlSEU?si=wYMVRYqnTk2cWr_k&t=1314 00:36:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:33 Marketing Tech and Apps ROGER: It's all about video again Blackmagic Camera App: https://www.blackmagicdesign.com/products/blackmagiccamera DJI Osmo Pocket 3: https://store.dji.com/uk PASCAL: It's all about getting more value from your content Headliner have launched a free transcription service called Eddy alongside their audiogram and video tool (you can also upgrade to edit your podcast like a word document): https://eddy.headliner.app/dashboard Convert your articles or presentations into online slideshows and embed them onto your website: https://www.slideshare.net/ 00:56:06 Film Marketing Paths of Glory (1957) Director: Stanley Kubrick Writers: Stanley Kubrick, Calder Willingham, Jim Thompson Stars: Kirk Douglas, Ralph Meeker, Adolphe Menjou, George Macready, Timothy Carey Taglines: Never has the screen thrust so deeply into the guts of war! The most explosive motion picture in 25 years! We review this epic but controversial film which was banned in many countries despite depicting the true picture of corruption in the French military during WWI. The producers knew they were courting controversy but pressed on regardless, giving us one of the finest, if not the grimmest, anti-war films ever made. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online...

The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:57 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:16 Content Spotlights ROGER: New level of concert/show experiences. U2 at The Sphere in Las Vegas https://youtu.be/FlTLOYV9QZM?si=xsPB5er709nUQWSt PASCAL: ‘After 91 Years, Lego Rolled Out Something Its Most Loyal Fans Can Appreciate. It's A Stroke Of Genius' by Jason Aten, tech columnist at Inc.com: https://www.inc.com/jason-aten/after-91-years-lego-rolled-out-something-its-most-loyal-fans-can-appreciate-its-a-stroke-of-genius.html 00:29:10 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:38 Marketing Tech and Apps ROGER: It's all about YouTube video promotion: Veefly: https://veefly.com/dashboard/video-list HeadlineStudio AI Title Writer: https://coschedule.com/ai-youtube-title-generator PASCAL: It's all about improving your website accessibility score Contrast Checker: https://webaim.org/resources/contrastchecker/ check the contrast and legibility of your copy against the background colour of your webpages Alt Text for Images: https://ahrefs.com/writing-tools/img-alt-text-generator a great AI-powered digital assistant to help you create descriptive alt text for your images 00:46:15 Film Marketing Jurassic Park (1993) Director: Steven Spielberg Writers: Michael Crichton and David Koepp Starring: Richard Attenborough (Dr. John Hammond), Sam Neill (Dr. Alan Grant), Laura Dern (Dr. Ellie Sattler), Jeff Goldblum (Dr. Ian Malcolm), Joseph Mazzello (Tim Murphy), Ariana Richards (Lex Murphy), Robert Peck, Samuel L. Jackson, Wayne Knight, Music: John Williams Strapline: An Adventure 65 million Years in the Making. We look at the marketing of the film, but also how the marketing of the park within the film itself reveals lessons all marketers can learn from. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video...

Bonus Episode: The one about The Best Of ‘In The News' Part 1 – January to June 2023 with Roger Edwards and Pascal Fintoni.#marketingnews #marketingideas #marketingtips #videomagazine

The one about Natalie Dormer's Oxford Q&A, Remote Work Tools and the film Gladiator - TG106 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:03 Content Spotlights ROGER: Natalie Dormer: Game of Thrones Actress | Full Q&A | Oxford Union – VIDEO: https://youtu.be/seTdAZhgAZA?si=jDDJlZMUE7TfLnhH PASCAL: 5 Remote Work Tools to Support Company Culture by Beverly Sherratt and Jo Cameron at Launchpad Associates https://www.launchpadassociates.co.uk/company-culture-remote/ 00:33:31 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:07 Marketing Tech and Apps ROGER: It's all about retrieving deleted files: Wondershare Recoverit: https://recoverit.wondershare.net/ Stellar Data Recovery Professional: https://www.stellarinfo.com/ PASCAL: It's all about media assets and ideas for your next project: Production Crate https://www.productioncrate.com/ free and chargeable copyright-free music, visual effects, graphics and more! Graphic Ghost https://www.graphicghost.com/ download free and premium illustrations, vectors, logos, icons, wordpress themes, fonts, mockups, etc. 00:47:27 Film Marketing Gladiator (2000) Director: Ridley Scott Writers: David Franzoni, John Logan , William Nicholson Stars: Russell Crowe, Joaquin Phoenix, Connie Nielsen, Oliver Reed Music by Hans Zimmer A former Roman General sets out to exact vengeance against the corrupt emperor who murdered his family and sent him into slavery We look at the trailer, posters, TV spots and the early “flash” based website which were part of the marketing campaign for one of the best historical action movies of all time. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the...

The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:06 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:34 Content Spotlights ROGER: Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On? By Kirsti Lang, Buffer: https://buffer.com/resources/how-many-social-media-platforms-business/ PASCAL: A special look at Roger's RogVLOG videos and his creative process: Why do TRAINS stop at STOW? What makes it a must-see village on the Scottish Borders Railway: https://youtu.be/yaU-FR8kC5Y and Great Travel Battle - Car vs Trains - we RACE from Edinburgh to the Lakes: https://youtu.be/U2Gn2kdveEw 00:35:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:23 Marketing Tech and Apps  ROGER: EmbodyMe's Xpression Chat: https://www.creativebloq.com/news/xpression-chat-ai MuseList: https://www.producthunt.com/posts/muselist-vintage-cassette-playlist-app PASCAL: It's all about AI-powered suggestions for your long form content: https://tome.app/ for visual expression to help you explore new ideas and instantly generate new content https://www.perplexity.ai/ your digital assistant to suggest how to structure an article or an interview 00:51:42 Film Marketing PITCH BLACK (2000) Director: David Twohy Writers: David Twohy and brothers Ken and Jim Wheat Starring: Vin Diesel (Strays 1997, Saving Private Ryan 1998, The Iron Giant 1999) Radha Mitchell, Cole Hauser, Keith David, Rhiana Griffith, and ensemble cast. Music: Graeme Revell We look at how the director insisted on building one of the first websites to promote this film alongside the usual posters and trailers. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better...

The one about why YouTube channels fail, Kotler's marketing masterpiece and the film Heat - TG104 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:54 Content Spotlights ROGER: 9 Common Reasons Why New YouTube Channels Fail BY Jose Luansing JR in MakeUseOf: https://www.makeuseof.com/reasons-new-youtube-channels-fail/ PASCAL: How Has Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management': https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century 00:37:13 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:28 Marketing Tech and Apps  ROGER: It's all about AI video and picture editing: OpusClip – chops talking heads videos into TikTok/Reels/Shorts: https://clip.opus.pro/dashboard Adobe Firefly – us Generative AI to edit photos. Add and subtract images. And the secret “glass painting video trick”: https://www.adobe.com/sensei/generative-ai/firefly.html PASCAL: It's all about fast and impactful video editing Quik by GoPro https://gopro.com/en/us/shop/quik-app-video-photo-editor new templates and music tracks for this fantastic AI video marketing assistant Vimeo Video Editor https://vimeo.com/video-editor this is a simple video editing tool with a helpful range of templates and AI-powered add ons. 00:56:33 Film Marketing HEAT (1995) A group of high-end professional thieves start to feel the heat from the LAPD when they unknowingly leave a clue at their latest heist. Director: Michael Mann – famous for Miami Vice and Manhunter Writer: Michael Mann Stars: Al Pacino, Robert De Niro, Val Kilmer, Jon Voight, Tom Sizemore, Diane Venora, Ashley Judd Music by: Elliot Goldenthal We look at the fascinating story about how 'Heat' developed from an original script by Mann which he first truncated to make a TV movie called 'LA Takedown' and then reinstated the full script for the eventual filming of 'Heat'. It's famous for a 10-minute gun battle and a café confrontation between Al Pacino and Robert De Niro. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's...

The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:17:43 Content Spotlights ROGER: Terrifying Ad Warns Parents Against Sharing Photos of Their Kids Online by Pesala Bandara: https://petapixel.com/2023/07/13/terrifying-ad-warns-parents-against-sharing-photos-of-their-kids-online/ PASCAL: Marketing in 2023: H1 by the numbers – by Sara Karlovitch Associate Editor and Jasmine Ye Han News Graphics Developer: https://www.marketingdive.com/news/marketing-data-2023/653372/ 00:32:00 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:48 Marketing Tech and Apps  ROGER: It's all about AI and social media Threads Ap: https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002 Midjourney AI pictures: https://midjourney-app.com/ PASCAL: It's all about approaching AI tools the right way Flow GPT https://flowgpt.com/ a library of AI prompts, to be used wisely and sparingly to create your own library of instructions for your digital assistants LogicBalls https://logicballs.com/ discover a variety of free AI-powered apps and tools that can unlock your creative potential 00:52:48 Film Marketing Casino Royale (2006) Director: Martin Campbell Writers: Neal Purvis, Robert Wade, Paul Haggis Stars: Daniel Craig, Eva Green, Judi Dench, Mads Mikkelsen Synopsis: After earning 00 status and a licence to kill, secret agent James Bond sets out on his first mission as 007. Bond must defeat a private banker funding terrorists in a high-stakes game of poker at Casino Royale, Montenegro. We look at the marketing of this reboot of the James Bond franchise. Massive changes in style and cinematography, and a much more rugged and physical approach to storytelling. There are product placement campaigns going on from film sponsors but is the campaign strong enough to support the reboot? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a...

The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:12 Content Spotlights ROGER: The 25 Greatest Long Takes in Movies of All Time by Andres Gonzalez: https://movieweb.com/greatest-long-takes-in-movies-of-all-time/ PASCAL: What is Web3 and how could it change the internet? by Adrian Ma Assistant Professor, Journalism, Toronto Metropolitan University for World Economic Forum: https://www.weforum.org/agenda/2023/03/what-is-web3-and-how-could-it-change-the-internet/ 00:29:56 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:27 Marketing Tech and Apps  ROGER: It's all about true innovation in action cameras Insta360 X3 – Full 360 filming: https://store.insta360.com/product/x3 Insta360 Go – Action Camera with an amazing twist: https://store.insta360.com/product/go-3 PASCAL: It's all about getting your business on the map Apple Business Connect https://businessconnect.apple.com/ take control of how future customers see you across Apple Maps, Messages, Wallet and other apps. Bing Places https://www.bingplaces.com/ get found when customers search from their computer, tablet or mobile phone And don't forget Facebook Places https://www.facebook.com/places/ 00:49:44 Film Marketing NO WAY OUT (1987) Directors: Roger Donaldson Writers: Kenneth Fearing (novel), Robert Garland (screenplay) Music by: Maurice Jarre Starring: Kevin Costner (Tom Farrell), Gene Hackman (David Brice), Sean Young (Susan Atwell), Will Patton (Scott Pritchard), alongside an extensive cast Strapline(s): Is it a crime of passion, or an act of treason? We look at the marketing for this edge of the seat political thriller, including a look at the Lobby Cards and the Photography. And we ask how different things could have turned out had they marketed this as an erotic thriller. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a...

Message from Roger Edwards on June 18, 2023

shopping warnings, scotty warnings, guest warnings, forgotten room numbers, crying, gatorade lid, vs the bed, wrong mom, safe soap,dad drop off, needing stitches, yelling at sandwiches, crying, lost shoes.

Marketing without the hype - why we need a back to basics approach – MAF298Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus? Maybe it's time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear, standout offer that is simple and easy to understand.Welcome to the 298 Marketing and Finance podcast and another short sharp episode in the 2023 Simply Marketing Series.What you'll hear about in this episode:The hype surrounding The Metaverse, ChatGPT and AIThe benefits of digital marketing tools but alsothe consequencesDo we obsess over tactics at the expense of strategy?Three areas to focus our attentionRediscovering the full marketing mixLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about:How you can grow your business using content marketing and social mediaHow you can keep your Marketing strategy and communications simpleTopics, issues, products and business models from the world of finance You'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk

As we approach our fourth anniversary, I'm excited to bring you the 5th special bonus edition of the podcast, where we're going into the archives and highlighting the best bits from the first 200 episodes.In today's episode I go back and chat with Andrew and Pete and Roger Edwards. We see how we can make our videos less boring and cut through the marketing spiel to communicate with our audience on a human level.This episode is sponsored by Adobe Express. To sign up or find out more, visit https://iag.me/adobeexpress#AdobeExpressAmbassadors #adPlease Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks.This is episode 297 of the MAF Podcast - part of the 2023 Simply Marketing Series.What you'll hear about in this episode:Why marketing always stats with the customerThe Apprentice TV show and one of its fatal flawsNo understanding of target market sets up failureThe correct way to understand a customer segment and develop the correct products and servicesLinks and Show Notes.For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296This week let's talk about a delightfully simple structure for creating a piece of marketing content.It could be an advert, social media post or a conference speech.It's called Monroe's Motivated Sequence.This is episode 296 of the MAF Podcast - part of the 2023 Simply Marketing Series.What you'll hear about in this episode:• What are some of the simplest marketing communications formulas?• AIDA and PAS and my favourite, Monroe's Motivated Sequence• The 5 stages of Monroe's Motivated Sequence• Examples of the sequence for advertising or pitchingLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk

Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest.Please don't fall into the ChatGPT bland, average and mediocre trap.This is episode 295 of the MAF Podcast - part of the 2023 Simply Marketing Series.What you'll hear about in this episode:• What ChatGPT is and how it works• Prompts can create poems, stories, PHP code and marketing content• It does a decent job but it's Bland, Average and Mediocre (BAM)• Why you need to stand out, even before ChatGPT came along• Being human is your key advantageLinks and Show Notes.For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk

Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294This week let's talk about the difference between marketing strategy and marketing tactics.It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series.This is episode 294 of the MAF Podcast.What you'll hear about in this episode:• The new shorter format of the show for the first part of 2023• The Simply Marketing series of episodes• Why digital marketing tactics may have affected the wider marketing discipline• The difference between marketing strategy and marketing tactics• All the components of a simple marketing strategyLinks and Show Notes.For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:• How you can grow your business using content marketing and social media• How you can keep your Marketing strategy and communications simple• Topics, issues, products and business models from the world of financeYou'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. https://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk

Marketing truths that bear repeating - time and time AGAIN - MAF293This week let's talk about marketing truths that bear repeating - AGAIN.Which really means busting some marketing myths that won't go away.This week it's just me and the mic and this is episode 29 of the Marketing and Finance Podcast.What you'll hear about in this episode: 3 marketing truths we need to revisit again and againWhy marketing is more than just promotionThe full academic marketing strategy model versus the Circle of Marketing SimplicityHow marketing is an investment, not a cost3 tips for keeping marketing simpleLinks and Show Notes.For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.What is the Marketing and Finance (MAF) Podcast?This podcast is all about keeping marketing simple and all things finance.I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!We talk about:How you can grow your business using content marketing and social mediaHow you can keep your marketing strategy and communications simpleTopics, issues, products and business models from the world of financeYou'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. http://rogeredwards.co.uk/itunesFancy Appearing on the Show?Would you be interested in appearing on the MAF Podcast?Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Please contact me if you want to get involved: http://rogeredwards.co.uk

Why simplicity can be a business strategy and how you can invest in it - MAF292 This week let's talk about simplicity. Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want. This week it's just me and the mic and this is episode 292 of the Marketing and Finance Podcast. What you'll hear about in this episode: • Why are so many businesses complex? • How complex language can be a red flag for complicated products and processes • What customers think about complexity • Four reasons why businesses get complicated and stay complicated • Three ways to keep things simple Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk (http://rogeredwards.co.uk)

How financial advice is evolving, using TikTok and targeting Gen Z with Eunicia Peret - MAF291 This week let's talk about how financial advice is evolving. We'll also look at how to make financial planning more attractive to younger clients and we'll challenge some of the financial advice being given on TikTok. My guest is Eunicia Peret and this is episode 291 of the Marketing and Finance Podcast What you'll hear about in this episode: How Eunicia went from a strategic career to building The Empowered Financial Planner Is financial advice more like financial coaching? Differences in financial regulation between the UK and the US How can we make financial planning more attractive to younger clients and do we even need to? Is the current trend for bite-sized financial advice on platforms like TikTok and good thing? Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk (http://rogeredwards.co.uk)

When marketing creatives suck - is your strategy to blame? - MAF290 This week let's talk about that sinking feeling you get when you realise your marketing creatives suck. It's easy to blame the agency and to look elsewhere. But maybe it's all about your strategy. Or lack of it. This week it's just me and the mic and this is episode 290 of the Marketing and Finance Podcast. What you'll hear about in this episode:   The Agency Pitch Meeting and when creatives suck Why it's likely down to your brief rather than the agency's lack of creativity How research from the Institute of Professional Advertisers backs this up Why strategy is important to get the brief right in the first place The three questions you need to answer before you brief an agency The Circle of Marketing Simplicity Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289 This week let's talk about brand and positioning But we'll go beyond logos, fonts and colours and look at what branding is really about. My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast. What you'll hear about in this episode: • Why branding is more than logos, fonts and colours • Brand values and tone of voice • How looking at what you hate can reveal what you stand for • Why TV's Apprentice does branding a disservice • Sticking to brand values in the long-term but avoiding "brand police" • What is positioning and how does it fit with branding? Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk (http://rogeredwards.co.uk)

Welcome to the new mini series with Pascal Fintoni from the "Two Geeks And A Marketing Podcast" He has agreed once a month to come and share a months worth of research and share with you today this months top tech and apps that your business and marketing department need!This month we focus on video production and marketing.Capturing ideas and planningCapturing soundCapturing videoEditing sound and videoRandom selection!Link to all the tech and apps:https://www.dropbox.com/s/08drwzmrlql6mqh/MARKETING%20TECH%20AND%20APPS%20REVIEW%20-%20JULY%202022.docx?dl=0Pascal Fintoni @pascalfintoni on Instagram Pascal on YouTube Pascal's Website @PascalFintoni on Twitter Pascal specialises in Digital Marketing and Video Marketing he is also a Speaker, Trainer, Webinar Host and is here to help you build your online reputation.Pascal Fintoni and Roger Edwards are the producers and co-hosts of "Two Geeks And A Marketing Podcast" , an audio and video series with the latest news, tech, content and wisdom from the worlds of marketing and filmmaking.https://two-geeks-marketing-podcast.captivate.fm/Please enjoy the episode and thanks for being a fab listener. Ensure you don't miss the next episode and support me by subscribing and telling your friends!

Great creative business ideas - is in-person or online the best way to find them? - MAF288 This week let's talk about coming up with creative business ideas. Is an in-person setting better than an online one for finding them? Let's grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast. What you'll hear about in this episode: • Creativity that comes from accidental conversations • Has the pandemic-inspired move to online meetings stifled creativity? • TED speaker Adam Grant and what he calls creative collisions • The magic that happens at conferences in the breaks and afterwards • Why its good to have more meetings with people outside your peer group Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk (http://rogeredwards.co.uk)

Avoid these 6 marketing mistakes (reaction episode) - MAF287 This week let's talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention. It's just me and the mic and this is episode 287 of the Marketing and Finance Podcast. What you'll hear about in this episode: • A deep almost obsessive understanding of your customer • The importance of setting goals • Why a written marketing strategy is essential - even if it's only 2 pages long • How to craft an offer that's better, preferably different, from everything else • The Circle of Marketing Simplicity Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk (http://rogeredwards.co.uk)

LUCHA AND THE EKEKO was the winner of BEST SOUND & MUSIC at the FEEDBACK Animation Festival. https://www.luchaandtheekeko.com/ “When Marisol stumbles upon a peculiar doll, Elena recognizes it as an Ekeko – the souvenir/gift from an undocumented migrant girl named LUCHA. This prompts Elena to recount the colorful story of how Lucha (and her Ekeko) opened her heart … to eventually receive Marisol in adoption.” Conversation with filmmaker Roger Edwards on the story making this film. Film also showing on the WILDsound TV app next month. You can sign up for the 7 day free trial at www.wildsound.ca (available on your streaming services and APPS). There is a DAILY film festival to watch, plus a selection of award winning films on the platform. Then it's only $3.99 per month. Subscribe to the podcast: https://twitter.com/wildsoundpod https://www.instagram.com/wildsoundpod/ https://www.facebook.com/wildsoundpod

Message from Roger Edwards on May 22, 2022

Get rid of complex language and jargon to engage more customers - Web3 included - MAF286 This week let's talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mean in all industries with a particular nod towards the emerging Web3 space. It's just me and the mic and this is episode 286 of the Marketing and Finance Podcast. We chat about: Why industry language and jargon is like a foreign language Is Web3babble the most impenetrable and alienating jargon yet? Why is language in marketing so important? Taking a red pen to jargon and passive language The three rules of simple and engaging marketing Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from iTunes or your favourite podcast app or: http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Message from Roger Edwards on April 24, 2022

Fixing the gulf between sales and marketing with Jenny Knighting - MAF285 This week, let's talk about the tension that often exists between sales and marketing departments in companies Both want the same thing - business success - so how can we bridge the gulf between the two My guest is Jenny Knighting and this is episode 285 of the Marketing and Finance Podcast We chat about: • From sales background to marketing - what makes Jenny tick? • Why is there sometimes a gulf between sales and marketing? • Is strategy the right way to fix the tension? • Do the goals of sales and marketing create a clash • How the Nutcracker Agency offers a virtual marketing team Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk (http://rogeredwards.co.uk)

The right way to use email lists to grow your business with Rob and Kennedy - MAF284 This week, let's talk about email lists and putting together emails that engage your customers and lead to sales. There's so much annoying email marketing out there. Let's look at the right way to do it. My guests are Rob and Kennedy, and this is episode 284 of the Marketing and Finance Podcast. We chat about: • Why you shouldn't always listen to the "gurus" about email marketing • How to make email marketing engaging rather than annoying and salesy • What are lead magnets and are they the best way to start a list? • Should you ever consider buying a list of email subscribers? • How to come up with loads of ideas for email topics • The Story-Lesson-Offer (SLO) method of email engagement • How to ressurrect a "dead" email list Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF20 (http://rogeredwards.co.uk/MAF20) for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I'm Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can grow your business using content marketing and social media • How you can keep your Marketing strategy and communications simple • Topics, issues, products and business models from the world of finance You'll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I'd be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes) Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk (http://rogeredwards.co.uk)

You're about to hear a story about the most unique and deadly natural disasters to ever hit the US that no one was allowed to talk about. An amazing story that started out as a draft.This is the first story we've done where the resulting damage can be compared to laser damage from space, so you know you're going to hear about a lot of people Hereditaried and bisected and a whole host of things so awful most didn't make it into the show.

On today's episode, we're talking tornados, but we're not focusing on the science. We are focusing on a tornadic ability that freaked me the hell out, and I think it can do the same for you. Celebrity guests include world record holders Matt Suter and Usain Bolt, Tetsuya Teddy Fujita, Dave Thomas of Wendy's fame, Orville Redenbacher, Roger Edwards of the National Weather Service, and God - or at least God's Finger.
Find us on any of your favorite channelsApple : https://tinyurl.com/5fnbumdwSpotify : https://tinyurl.com/73tb3uuwIHeartRadio : https://tinyurl.com/vwczpv5jPodchaser : https://tinyurl.com/263kda6wStitcher : https://tinyurl.com/mcyxt6vwGoogle : https://tinyurl.com/3fjfxattSpreaker : https://tinyurl.com/fm5y22suPodchaser : https://tinyurl.com/263kda6wRadioPublic : https://tinyurl.com/w67b4kecPocketCasts. : https://pca.st/ef1165v3CastBox : https://tinyurl.com/4xjpptdrBreaker. : https://tinyurl.com/4cbpfaytDeezer. : https://tinyurl.com/5nmexvwtFollow us on the socials for moreFacebook : www.facebook.com/doomsdaypodcastInstagram : www.instagram.com/doomsdaypodcastTwitter : www.twitter.com/doomsdaypodcastIf you like the idea of your podcast hosts wearing more than duct tape and bits of old Halloween costumes for clothes and can spare a buck or two, you can now buy me a coffee at www.buymeacoffee.com/doomsdayFuneral Kazoo HQ : www.funeralkazoo.com/doomsday

In this week's episode, Colin welcomes back Roger Edwards, with more hilarious anecdotes about his life and times, the showbiz characters he encountered - and how his work for charity took him to Her Majesty The Queen's Buckingham Palace garden party. Sgt Pepper's Friends - https://www.sgtpeppersfriends.co.uk/ Steam, Smoke & Mirrors Theme music composed by John Orchard and arranged by Ian English Facebook: colin.edmonds.73 Instagram: colinedmondsssm Twitter:@ColinEdmondsSSM Website: https://www.steamsmokeandmirrors.com/ Buy Steam, Smoke and Mirrors Available at Caffeine Nights Available at Amazon Available on Audible Buy The Lazarus Curiosity: Steam, Smoke and Mirrors 2 Available at Caffeine Nights Available at Amazon Available on Audible Buy The Nostradamus Curiosity: Steam, Smoke and Mirrors 3 Available at Caffeine Nights Available at Amazon

In this week's episode, Colin chats with one of entertainment's most experienced and creative behind the scenes brains, Roger Edwards, who reveals what it was really like to work on Central TV's cult hit favourites Family Fortunes and Bullseye. Steam, Smoke & Mirrors Theme music composed by John Orchard and arranged by Ian English Facebook: colin.edmonds.73 Instagram: colinedmondsssm Twitter:@ColinEdmondsSSM Website: https://www.steamsmokeandmirrors.com/ Buy Steam, Smoke and Mirrors Available at Caffeine Nights Available at Amazon Available on Audible Buy The Lazarus Curiosity: Steam, Smoke and Mirrors 2 Available at Caffeine Nights Available at Amazon Available on Audible Buy The Nostradamus Curiosity: Steam, Smoke and Mirrors 3 Available at Caffeine Nights Available at Amazon