Podcasts about content production

As your nonprofit grows, the question of how to manage your marketing efforts becomes increasingly crucial. Should you hire a contractor, bring marketing in-house, or maintain a mix of both? In this episode, we explore the intricacies of building and expanding your marketing team, offering insights on when and how to make these pivotal decisions. Our guest, Kasper Sierslev, brings a wealth of experience from both agency and in-house perspectives. As a visionary thought leader in marketing operations, Casper shares valuable strategies for nonprofits at various stages of growth.   Key Insights on Marketing Team Development - The importance of balancing in-house expertise with external perspectives - How to determine which marketing functions to bring in-house first - Strategies for effective collaboration between internal teams and external agencies - The value of documenting processes and creating annual marketing plans   Building Your Marketing Dream Team Casper suggests starting with a small, versatile team: - A digital graphic designer for visual content creation - A copywriter to maintain consistent messaging and brand voice This foundation allows you to handle day-to-day marketing tasks while still leveraging external expertise for specialized projects or campaigns. Maximizing Agency Partnerships When working with external agencies, Casper recommends: - Clearly defining project scope and expectations - Fostering transparent communication and collaboration - Utilizing agencies for their unique insights and industry trends - Balancing agency work with in-house capabilities for cost-effectiveness   Streamlining Your Marketing Operations To create more time for creative work, Casper emphasizes the importance of: - Mapping out processes and creating playbooks - Batching content creation for efficiency - Regularly reviewing and refining your marketing strategies By implementing these strategies, you'll be better equipped to make informed decisions about your marketing team's structure and capabilities, ultimately driving more effective campaigns and better results for your nonprofit.   Want to skip ahead? Here are key takeaways: 07:12 Building Your Initial Marketing Team Start with a digital graphic designer and copywriter as your foundation for handling day-to-day marketing tasks. 15:38 Balancing In-House and External Resources Learn how to effectively collaborate with agencies while maintaining control over your marketing strategy. 23:05 Streamlining Marketing Operations Discover techniques for creating efficient processes that free up time for creative work and strategic thinking. 29:47 Embracing Creative Ideas Understand the power of innovative thinking in marketing and how to prioritize creativity in your campaigns. Kasper Sierslev Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry. As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes. Kasper's passion for in-house marketing is palpable, evident in his best-selling book, “Moving In-House. (https://moving-in-house.com/the-book)” Learn more at https://zite.agency https://www.linkedin.com/in/kaspersierslev/ https://www.instagram.com/cphillustrated/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Episode web page: https://bit.ly/4l9JDil ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked, we're joined by Regina DeMars, Director of Content Marketing and Social Media Strategy at First National Bank of Omaha (FNBO). With over 167 years of history, FNBO is one of the largest privately held banks in the U.S.—but that doesn't stop them from thinking innovatively about customer engagement in the digital age. Regina shares how her team is transforming traditional banking touchpoints into rich, multi-channel experiences that prioritize customer trust, education, and community. From using employee storytelling to humanize financial topics, to tailoring content for platform-specific audiences, FNBO's approach is as strategic as it is personal. You'll hear how Regina and her team: Leverage real-time customer insights to guide content creation Build trust by consistently showing up with relevant, value-driven messaging Use content personalization to meet customers where they are—both in life and in channel Connect with younger generations through social-first campaigns like the “Be Kind” mural initiative Balance brand consistency with creative freedom across platforms like TikTok, YouTube, and blogs Whether you're in financial services or not, this episode is packed with practical ideas on how to scale content without losing your brand's human touch. Guest: Regina DeMars, Director of Content Marketing & Social Media Strategy, FNBO Host: Cornelia Klimek, Group Product Manager, UserTesting Producer: Nathan Isaacs, Senior Manager, Content Production, UserTesting Resources & Links: Connect with Regina on LinkedIn Connect with Cornelia on LinkedIn Explore FNBO's content and campaigns on Instagram and YouTube Learn more about Insights Unlocked: usertesting.com/podcast

Have you ever struggled to stay productive and focused on your goals? I found a game-changing solution that's been helping me stay on track—and you can use it too. In this episode of The Joel Erway Show, I share how I built a custom ChatGPT productivity coach to help me overcome distractions and improve my focus. I'll walk you through how I created the prompt, the onboarding session, and how I use daily check-ins to stay ruthlessly committed to my goals. Plus, I explain how this AI bot is helping me automate content distribution and keep my business moving forward. If you're looking for a smarter way to stay productive, you won't want to miss this. Find out here.

Caleb Alvarez is the founder of Shadow Light Studios, an agency specializing in high-converting paid and organic content. He has worked with major consumer brands like Monster Energy, Snapchat, and Samsung, as well as influencers like Tony Hawk, Logan Paul, Ice Cube, and many more.In this episode of DTC Pod, Caleb breaks down how founders can create better content, build and scale a content engine, and strike the right balance between organic and paid content. He unpacks everything from finding your USP and mapping out content pillars to establishing a sprint-based production process. Caleb also shares how he helped scale Nectar Hard Seltzer from $2M to $5M in revenue using only organic content.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founder-Led Content Strategies2. Building a Content Engine: Key Roles and Process3. Systems for Creating and Managing Content4. Agile Workflow for Content Creation5. Social Media Content Types and Pillars6. Optimizing Content for Conversions7. Balancing Paid and Organic Marketing8. Balancing Virality and Conversion GoalsTimestamps00:00 Caleb's background and getting into content creation 05:22 How Shadow Light Studios works with brands 07:35 The power of founder-led content and storytelling 12:44 Who should create founder-led content 15:02 Key pillars for effective founder-led brand content18:55 Balancing content creation as a founder with limited time22:16 How to structure content teams and roles28:40 Paid ads vs. organic content—how they work together31:39 Building a content strategy and implementing a system36:18 Managing content sprints and pipeline43:01 Content that performs vs. content that converts49:01 Lead capture and conversion optimization techniques53:09 Wrap up and where to follow Caleb AlvarezShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Caleb Alvarez - Founder of Shadow Light StudiosBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Happy New Year, everyone!Today we're talking to Jigisha Bouverat of Rise Creative Studios! Throughout her 20 years at TBWAChiatDay, she revolutionized the art production industry, managing teams and collaborating with creators to produce iconic campaigns. As the owner of Bouverat Collective, Jigisha built a roster championing diversity, with over 50% women and artists of color.Now, as a partner at Rise Creative Studios, a women-owned company specializing in branded and original content, Jigisha continues to challenge the status quo. Rise focuses on intentional, inclusive storytelling, helping clients create authentic narratives while striving to disrupt and reshape the creative landscape.You can learn more about Rise Creative Studios on Instagram or LinkedIn. Be sure to follow Jigisha on Instagram to keep up with all her incredible work!--If you would like to get involved with Focus On Women, you can review sponsorship and contribution options here, as well as become a member here.Remember to stay safe and keep your creative juices flowing!---Tech/Project Management Tools (*these are affiliate links)Buzzsprout*Airtable*17hats*ZoomPodcast Mic*

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER  

Paul Giurgeu, medgrundare av Rework, gästar podden Framtidens E-Handel och pratar om allt som har med content att göra, och Pauls syn på hur man lyckas på både europeiska och amerikanska marknader. Avsnittet är på engelska. 02:56 - Paul's background and private life09:48 - What's the difference of making business in the US vs in Europe? 12:14 - What is ReWork and what do they offer?21:55 - How to strategize before a photo shoot35:52 - Importance of prioritizing 43:45 - How do we use the data in the process? 48:50 - What should we base our decisions on? 52:02 - How much do you need to spend during the testing period? And how does the process of AB testing ads look like?67:13 - The content production processHär hittar du Paul & Rework:https://www.linkedin.com/in/paul-giurgeu/ https://www.wwwrework.com/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQSponsor:https://beyondretail.se/ Poddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Highlights from this week's conversation include:Joe's Recent Projects and Work (0:55)Joe's New Book and Inspiration for Writing It (4:39)Challenges in Data Education (7:00)Internal Training Programs (10:02)Creative Problem Solving (17:46)Evaluating Candidates' Skills (21:18)Market Value and Career Growth (24:03)AI's Impact on Hiring (27:47)Content Production and Quality (31:56)The Evolution of AI and Data (34:00)Challenges of Automation (36:12)Convergence of Data Fields (40:26)Shortcomings of Relational Models (42:09)Inefficiencies of Poor Data Modeling (47:10)Discussion on Resource Constraints (51:50)The Role of Language Models (53:13)AI in Migration Projects (57:00)Joe's Teaser for a New Project (59:05)  Final Thoughts and Closing Remarks (1:00:07)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

We covered topics - Your journey into DEI - What impact do you want to create? - The origin story of inclusologist - Mess we have created in DEI - DEI assessment with 147 companies - Stats of a successful business - How do you use internal podcasts for content? - Using the DEI content to create assessment - What can you see that business leaders often miss? - Which service can you deliver in a week? - What are your take on the ROI of DEI? - How do you attract new leads? - What % of budget should DEI consultants spend on marketing? ---- Important Links Guest - LinkedIn (https://www.linkedin.com/in/cheryl-ingram-29093067) Website - theinclusologist.com TikTok - @inclusologist ---- Download the white paper ROI of DEI, ⁠ click here⁠ → ROIofDEI.ai⁠ Any feedback? please email ⁠vikram@73bit.com⁠

In this episode of the TWC Talks Podcast, Mike Walker shares insights from an Exclusive Chamber event focused on impactful content production. Mike highlights a key presentation by Taylor, emphasizing the importance of transformation over information and the significance of spirit and alignment in communication. Taylor offers practical advice on creating resonant content and distinguishes between two modes of content strategy: 'flooding the algorithm' and 'mastery.' Throughout the episode, they explore the nuanced process of developing compelling and addictive content that aligns with personal passion and avoids normalizing, which leads to addiction. The episode also covers exercises for identifying and refining content topics, underpinned by personal stories and unique perspectives on business and strategy.Enjoy the episode and check the links below for more info & ResourcesGet an inside look at how to get involved with The Wealthy Consultanthttps://wealthyconsultant.com/Our Monthly Printed Memos - Free Trialhttps://consultingmemo.com/optin-568134011666363883437See our Portfolio of Brands https://welchequities.com/OVERVIEW: (00:07) Exclusive Chamber Events Insight(00:55) Importance of Transformation Over Information(01:35) Capturing and Retaining Attention(02:03) Power of Spirit in Communication(04:09) Practical Examples of Emotional Impact(09:28) Modes of Content Creation(12:37) Understanding Addictions in Content Consumption(14:33) Understanding Addiction and Hedonic Elements(16:13) The Importance of Constant Growth in Content Creation(17:33) Modes of Content Creation: Identifying Your Stage(18:34) Exercise: Discovering Your Passionate Topics(19:19) Breaking Down Topics into Unique Components(20:20) Power of Specificity in Content(23:06) Using Personal Stories to Enhance Content(26:59) Lessons from Children: Overcoming Limitations

In this episode, Fiona unpacks the real differences between influencers and content creators, cutting through the noise to explore what these partnerships actually mean for small business owners today. Drawing from her decades of marketing experience, she shares practical strategies for making these relationships work - no matter your brand size or budget. Whether you're weighing up your first collaboration or looking to refresh your approach, you'll walk away with clear, actionable steps to make modern marketing partnerships work for your business.  Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Today we'll be talking about a whole lot of naked people getting in trouble in multiple incidents around Thailand, Cambodian nationals being extradited from Thailand to face charges, and a little later some updates the corruption case agains Malaysia's former Prime Minister.

On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by Andrew Zein, EVP at Warner Bros. International Television Production UK. They explore the shift in TV content trends, the challenges of adapting IP for international markets and the importance of reducing risk for broadcasters. They also discuss the potential for new shows in 2025 and how to strategically approach existing franchises.   Stay in the content world loop

In this episode, I speak about the enduring power and benefits of audio-first content creation, specifically podcasting. Even as the media landscape continues to evolve, I firmly believe that audio podcasting remains a highly valuable and underutilized strategy for building your message, business, and influence. I share my own extensive experience in the podcasting world, having launched over 50 of my own shows and published more than 4,800 episodes over the past 19 years. I also reflect on my role as the "Podcast Answer Man," helping over 40,000 people successfully launch their own audio podcasts. Throughout the episode, I highlight the 6 key benefits that audio podcasting offers, which include: A smaller "haystack" for content discovery compared to other platforms The ubiquity of smartphones and the convenience of audio consumption The captive audience that audio content can command The ease of connecting with experts and mentors The ability to build rapport and trust over time, even while you sleep The greater influence that comes from dedicated, binge-listening audiences I also address the impact of platforms like Clubhouse and short-form video, acknowledging the shifts in attention, but emphasizing the enduring value of consistent, high-quality audio content. Ultimately, I make a strong case for the power of audio-first content creation and encourage listeners to consider implementing this strategy as a means of elevating their message and business. I invite you to reach out to me directly if you're interested in exploring opportunities to work together on your entrepreneurial journey. My email address is Cliff@CliffRavenscraft.com

Tyson vs Paul was a disaster and our search for realness continues in this Episode of Show vs Business.00:00 Introduction and Weekly Catch-Up01:15 The Vibe of Fakeness and Real Experiences02:27 Travel Tales: Detroit Adventures03:10 Movie Review: The Apprentice08:18 Finding Flow and Productivity Hacks19:55 Philosophical Musings on Community and AI22:10 The Tyson vs. Paul Fight Breakdown29:00 The Rise of a Fighter29:57 The Misaligned Interests in Boxing31:18 The Legacy of Mike Tyson34:43 The Future of Live Sports Streaming39:11 Disney's Earnings and Future Prospects44:19 The Influence of Betting Markets53:27 The Merging of Content Production and Consumption54:22 Final Thoughts and Listener EngagementYouTube link to this Podcast Episode:https://youtu.be/m5A6P6Vji4kShow vs. Business is your weekly take on Pop Culture from two very different perspectives. Your hosts Theo and  Mr. Benja provide all the relevant info to get your week started right.Looking to start your own podcast ? The guys give their equipment google list recommendation that is updated often Sign up - https://www.showvsbusiness.com/----------Follow us on Instagram - https://instagram.com/show_vs_businessFollow us on Twitter - https://twitter.com/showvsbusinessLike us on Facebook - https://www.facebook.com/ShowVsBusinessSubscribe on YouTube: https://www.youtube.com/channel/UCuwni8la5WRGj25uqjbRwdQ/featuredFollow Theo on YouTube: https://www.youtube.com/@therealtheoharvey Follow Mr.Benja on YouTube:  https://www.youtube.com/@BenjaminJohnsonakaMrBenja --------

If you're a creator and you're worried about how generative AI technologies could potentially affect your livelihood, have a read of Voices' new report! Go to https://www.voices.com/landing/ai-and-the-law to find out more. Voices City: London Address: 100 Dundas St Suite 700 Website: https://www.voices.com/

AI DJ è il nuovo format di “Scenari” per fornire una panoramica sugli strumenti e le innovazioni che già oggi abbiamo a disposizione. In questo episodio, esploriamo applicazioni rivoluzionarie per la creazione di contenuti, come text-to-video e AI e-commerce. Scopriamo come, partendo da testo, video o immagini, sia possibile generare video in un modo rapidissimo, con un impatto diretto sull’e-commerce e sulle applicazioni di try-on virtuale. Tra gli argomenti di questa puntata: Text2Video, AI e-commerce, Optioneering.See omnystudio.com/listener for privacy information.

"All of a sudden Google rewarded us and for three straight years we ranked number one in the country for car accident lawyer. ." - Matt Dolman In today's episode of Personal Injury Mastermind, we explore the content marketing strategies that rank legal websites in the top 1% with Managing Partner of Dolman Law Group, Matt Dolman. We discuss: How to amplify content so it can be found Long-tail keywords, the new frontier in legal SEO Quality content production at scale Content freshness: When to update mass tort pages and practice areas Leverage AI for optimization, not creation, to maintain EEAT Strategic social media promotion impacts search rankings Collaboration with other lawyers can boost visibility Regular content pruning and 301 redirects preserve SEO value Guest Details Matt Dolman is the Managing Partner at Dolman Law Group. A trailblazer in legal content marketing, his efforts have helped his websites achieve 83 million impressions and 670,000 clicks in 12 months, and 10 million impressions on a new mass tort site in under a year. Matt Dolman:  LinkedIn Dolman Law Group: Website, Instagram, YouTube Lawsuit Legal News: Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned Google Search Console Google Analytics Surfer SEO Frase.io Ahrefs SEMrush Time Stamps (00:00) Introduction (01:33) From Obituaries to SEO: The Unconventional Journey of a Personal Injury Lawyer (03:08) The Evolution of SEO (04:48) Content is King (05:37) Quality vs. Quantity: The Delicate Balance in Content Production (07:21) Dominating National Rankings (08:20) Content Refreshing for Better Rankings (10:28) AI and SEO in Search Results (12:29) Optimizing Content with AI Assistance (14:36) Sharing Can Boost Your Rankings (17:30) Reasons to Share Legal Content (18:30) Content Pruning (19:53) How to Measure Success (21:28) How Long Should You Wait for SEO Results? Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

In this special episode of the Zen Business Podcast, we're joined by Michael Sartain, CEO of Men of Action. Michael & Jonathan share unique perspectives into building meaningful relationships and the dynamics between men and women. They examine what leads to more successful connections and into the art of content creation, discussing strategies that help each engage with their respective audiences. This wide-ranging discussion also explores what it means to be a man in today's world, touching on topics like leadership, confidence, and personal growth. Whether you're interested in self-improvement or mastering the world of digital media, this episode has something for you. Tune in to learn from Michael's journey and gain valuable insights on becoming the best version of yourself. **** Listen to new Zen Business Episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & MoreFind @itsjmaxim on Instagram where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a new app looking for a leg up, contact us at ⁠ @viralapplaunch on IG for performance-based marketing - where we only win when you do.

Today we are talking about Producing content with Drupal, How Drupal can help content producers, and ways it could be better with guest Jerry Ta. We'll also cover Stage File Proxy as our module of the week. For show notes visit: www.talkingDrupal.com/464 Topics Brief overview of Urban Institute using Drupal What are the day to day responsibilities of a content producer Layout Builder or Paragraphs What is your opinion You've been in content production for almost 2 decades, what was your first website editing tool. How long have you been using Drupal What is your number one wish the Drupal community would solve Drupalcon What value do you look for for a content producer What is the hardest part of using Drupal Starshot reaction Predictions for Drupal in 5 years for content producers Resources Modules for replacing files on Drupal - , Media Entity File Replace, etc. File Replace Media Entity File Replace File Field Replace Content Sync Tokens with CKEditor module Shortcode Common Spot Scheduled transitions Experience builder https://drupal.slack.com/archives/C072JMEPUS1 https://www.drupal.org/project/experience_builder Starshot https://drupal.slack.com/archives/C072BF486FN https://www.drupal.org/project/starshot Guests Jerry Ta - joshmiller Hosts Nic Laflin - nLighteneddevelopment.com nicxvan John Picozzi - epam.com johnpicozzi Josh Miller - joshmiller MOTW Correspondent Martin Anderson-Clutz - mandclu.com mandclu Brief description: Have you ever wanted to work on code or configuration changes to your Drupal site in a non-production environment, without having to copy over all the images and other content files? There's a module for that. Module name/project name: Stage File Proxy Brief history How old: created in Jan 2011 by netaustin, by recent releases are by Stephen Mustgrave, who listeners will probably recognize from the Needs Review initiative, among his many other Drupal contributions Versions available: 7.x-1.10, 3.0.0-alpha2, and 3.1.0, the last of which works with Drupal 10.3 and 11 Maintainership Actively maintained Security coverage Test coverage Documentation - not a lot, but it has been the subject of numerous blog posts over the years Number of open issues: 15 open issues, 2 of which are bugs against the current branch Usage stats: 16,710 sites Module features and usage Once you have Stage File Proxy site up on your non-production site, when the environment gets a request for a content file it doesn't have like an image, it will query the production site to create a local copy It also has a mode where those requests are served 301 redirects to their location on the production server, so no files are ever copied Once you have the module installed, you can set the origin website URL using the admin UI, using a drush variable-set command, or you can add a line to your settings.php file. Also, if you have simple HTTP authentication set up on the site you want to pull from (for example using the Shield module), you can add URL-encoded versions of the username and password to the origin URL, and the module will still be able to copy down the files. This module was previously covered in this podcast way back in episode #33, but I thought it was worth bring back because it is so useful for working on site locally or across non-production environments

Are you looking to scale your content production tenfold without sacrificing quality or relying on freelancers? Tom Bangay, Senior Director of Content and Community at Juro, reveals how to achieve this and more. Learn how to drive revenue through organic traffic and create a winning keyword strategy with limited resources. This episode is perfect for content marketers and business owners looking to grow efficiently. Don't miss Tom Bangay's insights and practical advice tailored to help you succeed. Are you looking to scale your content production tenfold without sacrificing quality or relying on freelancers? Tom Bangay, Senior Director of Content and Community at Juro, reveals how to achieve this and more. Learn how to drive revenue through organic traffic and create a winning keyword strategy with limited resources. This episode is perfect for content marketers and business owners looking to grow efficiently. Don't miss Tom Bangay's insights and practical advice tailored to help you succeed. Scaling content is hard enough. Doing it with a lean team and no freelance support is nearly impossible. How do you achieve this level of growth without sacrificing quality? This episode explores how to 10x your content output without outsourcing anything. You'll also learn how to leverage organic traffic to drive revenue and develop a winning keyword strategy with limited resources. Tom Bangay, Senior Director of Content and Community at Juro, shares his experience scaling content production without external help. If you're a content marketer or business owner looking to grow content without breaking the bank, this episode provides valuable insights to guide you through the process.  ***************************************  Thank you to our guest, Tom Bangay https://uk.linkedin.com/in/tom-bangay ***************************************  This episode is brought to you by Moz's Keyword Explorer Try it for free https://moz.com/explorer Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords. Get access to our full suite of tools with a Moz Pro free trial https://moz.com/moz-pro-free-trial ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

Episode web page ----------------------- The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. ----------------------- Special Offer To celebrate her participation in the podcast, Caroline offers a 15% discount on her book "Surveys That Work" from Rosenfeld Media. Use the code CJFORMS24 at checkout, valid through July 2024. ----------------------- Episode Summary: In this episode of the Insights Unlocked podcast, hosts Nathan Isaacs and Mike McDowell are joined by Caroline Jarrett, a leading expert in forms and surveys. Caroline, the author of "Surveys That Work" and "Forms That Work," shares her extensive knowledge on designing effective surveys and forms that yield meaningful insights. Celebrating the 30th anniversary of her consultancy Effortmark, Caroline delves into best practices, common pitfalls, and the evolving role of AI in survey methodologies. Key Themes: Importance of interviews before surveys: Caroline emphasizes starting with interviews to understand the vocabulary and concerns of potential respondents. Interviews help refine survey questions and ensure they resonate with the target audience. Focus on the Most Crucial Question(s): The discussion highlights the need to identify and prioritize the most crucial questions in a survey. Avoiding lengthy and overwhelming surveys helps maintain respondent engagement and yields more reliable data. Iterative testing and design: Caroline and Mike stress the importance of iterative testing in survey design. Continuous refinement based on feedback ensures that surveys are effective and user-friendly. Impact of AI on surveys: The role of AI in surveys is explored, noting that while AI can enhance data processing, human oversight is crucial for interpreting complex responses. Caroline shares her early experiences with AI in forms, providing a historical perspective on its development. Practical tips for form design: The episode includes practical tips for optimizing form design, such as placing confirmatory fields below the initial input fields to reduce errors. Caroline advocates for avoiding placeholder text inside input boxes, as it can lead to confusion and mistakes. Guest Information: Caroline Jarrett on LinkedIn Website: Effortmark Social Media: Caroline is active on LinkedIn and Blue Sky, and occasionally checks Twitter as @CJForms. Special Offer: Caroline offers a 15% discount on her book "Surveys That Work" from Rosenfeld Media. Use the code CJFORMS24 at checkout, valid through July 2024. Additional Resources: Caroline's website provides access to various resources, including a free poster titled "Listen First, Ask Second." For more insights, listeners can explore Caroline's articles and presentations on form and survey design. Blog: 4 methods for designing truly engaging customer surveys Connect with Us: Nathan Isaacs: Senior Manager for Content Production at UserTesting Mike McDowell: Senior Solutions Consultant at UserTesting, known for his UX research videos on LinkedIn and YouTube. Subscribe & Follow: Stay updated with the latest episodes and insights by subscribing to Insights Unlocked on your favorite podcast platform. Follow us on social media for more updates and behind-the-scenes content.

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> Episode website < The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register. Episode Overview: In this engaging episode of the Insights Unlocked podcast, Nathan Isaacs and UserTesting CEO Andy MacMillan welcome Dave Kerry, Global Value Engineering Director at UserTesting. They dive deep into the vital topic of quantifying and communicating the return on investment (ROI) of user experience (UX) research. Dave shares insightful strategies and real-world examples illustrating how UX research can directly influence business growth and product development. What You'll Learn: The Role of Value Engineering in UX: Understand how Dave Kerry's role as a value engineer helps bridge the communication gap between UX teams and executive leadership, ensuring that the value of UX research is recognized and properly utilized. Importance of Demonstrating UX ROI: Discover why it's crucial for businesses to see the tangible benefits of UX research, especially in securing continued investment and avoiding budget cuts or layoffs. Real-World Impact of UX Decisions: Dave shares a compelling case study from the banking sector, highlighting the consequences of neglecting user input in product development. Best Practices for UX Teams: Learn how to align UX research outcomes with broader business objectives and effectively communicate these benefits to stakeholders to secure buy-in and funding. Advice on Measuring and Reporting UX Impact: Gain insights into practical methods for measuring the impact of UX initiatives and how to present this data to resonate with an executive audience. Discussion on Trends in UX Research: Explore current trends in UX research and how companies can adapt to stay competitive by focusing on customer-centric product development. Featured Guest: Dave Kerry, Global Value Engineering Director at UserTesting Host: Nathan Isaacs, Senior Manager for Content Production at UserTesting Co-host: Andy MacMillan, CEO of UserTesting Episode Highlights: Dave's Background and Role: Introduction to Dave's professional journey and his current role in making UX research indispensable to business strategies. ROI of UX Research: Dave shares insights from having worked with nearly 350 UserTesting customers and how they typically earn a 5x to 7x ROI on their UX investments through four primary value drivers.  Case Study – Banking Sector: A detailed look at how ignoring customer preferences in the digital space can lead to significant financial losses and brand damage. Strategies for UX ROI: Dave outlines strategies for UX teams to demonstrate their research's value, ensuring it aligns with and supports key business objectives. Future of UX Research: Discussion on the evolving landscape of UX research and the importance of staying ahead of the curve in a rapidly changing digital environment. Thank You for Tuning In! If you enjoyed this episode, please share it with your colleagues and friends interested in enhancing their UX strategies. Don't forget to subscribe to Insights Unlocked for more insightful discussions on UX research and digital product design. Links and Resources: UserTesting Website Connect with Dave Kerry on LinkedIn Follow Andy MacMillan on LinkedIn Follow Insights Unlocked on social media This episode is brought to you by UserTesting: Experience what your customer experiences with real-time feedback and insights from actual users.

Episode web page The Human Insight Summit (THiS) PROMO Code The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register.  Episode summary: Increasingly, brands are recognizing that customer feedback, traditionally important in UX design, is also crucial to shaping their marketing strategies. “We generally think about UX as a product role, but it's really such a critical function for marketing now, too.” said Katie Karr, Senior User Experience Designer at Workiva. “It doesn't matter how great our product offering is, if we aren't communicating the right message to get users to see the value upfront.” In this week's Insights Unlocked episode, Katie talks with UserTesting's Nathan Isaacs about the global brand's experiences using customer feedback to fine tune their marketing messaging. Featured: Guest: Katie Karr, Senior User Experience Designer at Workiva. Katie works on Workiva's digital marketing team. Host: Nathan Isaacs, Senior Manager for Content Production at UserTesting and producer of Insights Unlocked.

"There's a lot of fear and limiting beliefs and identity things that founders get tied up in."Join Johnny Page (@johnnypage13) and Matt Verlaque (@mattverlaque) on a new episode of the SaaS Academy Podcast AS they discuss the transition of leadership at SaaS Academy with Dan Martell. 00:00 - Intro / Setting the Stage01:04 - Reflecting on a Life Changing Hike03:27 - The Emotional Aspect of Leadership Transitions04:54 - Creating a Transition Plan08:02 - Fear and Limiting Beliefs in Relinquishing the CEO Spot09:27 - Trusting the Talent and Empowering Others10:24 - Learning to Let Go and Delegate13:10 - The Pains of a Transition Process14:08 - The Ego and Accepting Change21:12 - The Future of SaaS Academy23:03 - Getting thought leaders to events24:53 - Attracting Top Talent26:18 - Collaboration and Building together28:15 - Strong Infrastructure and Exceptional Customer Experience29:38 - Dan's future plans with Content Production, Books, and Portfolio of Companies42:35 - Helping Troubled Youth and Sharing Business Building Experiences

Join us for a profound conversation with Don Norman, a pioneer in user experience and human-centered design. In this episode, Don unpacks the essence of staying curious throughout life, rethinks traditional design principles in favor of humanity-centered approaches, and examines the evolving role of AI in design. Episode website  Hosts: Jason Giles, Vice President of Design at UserTesting Lija Hogan, Principal for Experience Research Strategy at UserTesting Nathan Isaacs, Senior Manager for Content Production at UserTesting Guest: Don Norman, Distinguished Professor Emeritus, co-founder of the Nielsen Norman Group, and former Vice President of Apple In This Episode, You Will Learn: Lifelong Learning: Don Norman shares his personal journey and the importance of lifelong learning, detailing how he continuously adapts and acquires new skills to stay relevant and effective. Humanity-Centered Design: Norman critiques the traditional design paradigms that often focus on corporate profits at the expense of environmental and societal well-being. He advocates for a shift towards designs that consider their impact on society and the environment. The Role of AI in Design: Explore the dual-edged sword of AI in the design industry. Don discusses the powerful capabilities and potential risks of AI, urging a balanced approach that includes ethical considerations to harness AI for societal benefits. Advice for Designers: Norman provides actionable advice for designers to navigate their careers, emphasizing the need for ethical practice, continuous improvement, and the integration of human values into design processes. Featured Quote: "Don't work on just any technology, work on new technology that is humane, that is caring, and that makes a real difference." Episode links:  Don Norman Design Award - Learn more about how to participate or contribute. Books by Don Norman - Discover more of his works on design and human-focused practices. Subscribe and Share: Enjoyed this episode? Subscribe to our podcast for more insights from leaders in user experience and design. Don't forget to rate us and share the episode with others who might find it valuable! Stay in touch: Feedback: podcast@usertesting.com Twitter: @UserTesting Website: www.usertesting.com/resources/podcast

Welcome to another episode of HANG WITH where Sweat Elite Founder Matt Fox hangs out with a professional athlete, coach or figure of the sport. This week Matt hangs out with Eric Floberg - professional film maker, 2:38 Boston Marathoner, father of 4. Eric Floberg Instagram: https://www.instagram.com/floberg.runs/ This podcast episode is sponsoted by Precision Fuel & Hydration - Sweat Elite's preferred race and training nutrition products. 15% discount: https://visit.pfandh.com/sweatelite-24 (auto-applies code to cart). Join us over at the Shareholders Club: https://www.sweatelite.co/shareholders/ Get a personalised strategy using their free Fuel & Hydration Planner: https://visit.pfandh.com/sweatelite-plan This podcast episode is sponsoted by Sweat Elite Coaching: https://www.sweatelitecoaching.com/ Topics: 00:00 Introduction to the Sweat Elite Podcast with Eric Floberg 01:09 Sponsor Spotlight: Precision Fuel and Hydration 02:14 Eric Floberg's Journey: From Filmmaker to Marathon Runner 04:04 The Early Days: Eric's Introduction to Running 06:14 Marathon Dreams: The Path to Boston 11:03 Sharing the Journey: The Birth of a YouTube Channel 16:31 The Impact of Sharing and the Challenges of Content Creation 25:48 Sweat Elite Announcements and Closing Thoughts 27:11 Planning and Producing YouTube Content 29:41 Finding the Right Content Rhythm 30:02 Evolving Content Strategy: From Workouts to Short Films 31:17 The Power of Storytelling in Running 31:47 Balancing Family Life, Running, and Content Creation 32:20 The Role of a Talented Team in Content Production 33:32 Sacrifices and Support: The Journey to Success 37:41 The Boston Marathon Experience: A Personal Best 41:15 Behind the Scenes of the Boston Marathon 43:57 Exploring Sponsorships and Brand Collaborations 53:10 Future Plans and Marathon Goals  

Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such asHow to use AI to ideate and refine your creation processUse cases for AI beyond copywritingWhy you need dedicated in-house AI championsWhat Jasper is doing to improve customer engagement with AITimestamps(00:00) - - AI Guidelines and Ethical Adoption (06:28) - - Confronting Resistance to AI in Content Creation (08:46) - - Time and productivity savings (12:17) - - Content Production 101: Outlining and Customization (17:22) - - Unlocking Decision-Making Potential with AI (19:39) - - Measuring Productivity and Savings (27:53) - - Transitioning Careers: From Content Marketing to AI Program Direction (31:04) - - Challenges of Implementing AI in Organizations (33:58) - - Standardizing and structuring delivery plans (37:31) - - Broadening the Role of AI in Marketing Operations (39:42) - - Enhancing Marketing Efficiency Through AI (42:11) - - Exploring AI's Role in Negotiation (45:39) - - Closing Remarks and Invitation for Future Collaboration Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that's P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Ben chats with Thorsten Ball. This conversation fits neatly into two halves - in the first, Ben and Thorsten go deep on how to differentiate yourself, work in public, and make it easy for people to hire you. In the second part of the conversation, they talk more specifically about Zed, why it matters, and how it's being built. LinksTuple.app (https://tuple.app) - The best app for pair programmingThorsten's website (https://thorstenball.com) - Where you can find his books, blog, and other podcast appearancesZed (https://zed.dev) - The editor Thorsten is working onKey TakeawaysCultivating a diverse skill set can lead to unique opportunities and make you a valuable asset in a company.Evidence of competence, such as published work or open-source contributions, can significantly impact your chances of getting hired.Soft skills, such as communication and problem-solving, are essential for success in engineering roles.Taking initiative and adding value beyond your job description can make you stand out and contribute to the growth of a company.Interviews should be seen as a chance to demonstrate your skills and fit within a company's culture, rather than just answering questions. Visual cues and real-time interaction are important in conversations to gauge resonance and maintain engagement.Different business models exist in the tech industry, and investment can provide the time and resources needed for product development.Building high-quality products in open source requires a focus on performance, quality, and attention to detail.The landscape of text editors and funding is complex, with various models and approaches.Working on a quality product with a talented team can be fulfilling and contribute to personal growth.Noticing and writing about interesting ideas can enhance creativity and lead to new insights.Chapters(00:00) - Introduction and Background (00:21) - Combining Software Engineering and Content Production (04:41) - The Power of a Diverse Skill Set (07:40) - Creating Valuable Content (11:53) - Taking Initiative and Adding Value (18:47) - Reaching Out and Getting Hired (20:42) - The Power of Evidence of Competence (21:39) - The Myth of Not Hiring (25:35) - The Importance of Leaving Evidence (28:06) - Resumes and Demonstrating Competence (30:56) - Interviews as a Vibe Check (32:38) - The Bias in Interviews (33:55) - Hiring Process and Competence (34:22) - No Foolproof Hiring Process (35:20) - Evidence of Ability (37:00) - Accepting the Hiring Game (39:54) - Marketing and Self-Promotion (44:10) - Zed's Journey and User Availability (51:02) - Collaboration in Zed (56:02) - The Magic of Audio Calls (58:49) - The Intimacy of Voice-Only Communication (01:01:16) - The Distraction of Self-View in Video Calls (01:02:43) - The Importance of Visual Cues in Conversations (01:03:36) - The Value of Real-Time Interaction (01:05:34) - The Deep Knowledge and Complexity of Vim (01:06:00) - The Benefits of Noticing and Writing About Interesting Ideas (01:09:40) - The Habit of Writing and Its Impact on Thinking

With video representing a media specifically designed to represent a view into reality, what role does AI play in its creation? This week, I'm digging into that question with Alex Uspenskyi, Founder of Elai.io, to peel back the layers of AI's role in video production. We'll be talking about why AI is at the front of video tech, sharing how simple text prompts are transforming into full-blown, eye-catching videos. We're getting real about what this tech revolution means for creativity, diving into the heart of the debate: Can AI preserve the soul of storytelling? We'll dissect the balance between leveraging AI for innovation and ensuring the essence of human creativity isn't lost in translation. We also tackle the ethics of AI in creative fields, pondering the fine line between efficiency and authenticity. From the implications for content creators to the broader societal impacts, this chat's about more than just tech—it's about navigating the exciting yet daunting world AI presents to the creative industry. Join us as we explore the potential of AI to redefine storytelling and confront the challenges of keeping our human touch in a digital-dominated age. Show Notes: This conversation explores the advancements and practical applications of AI in content creation, focusing on AI's role in transforming learning and educational content within organizations. The discussion delves into how AI facilitates the generation of engaging, accessible, and customized content. It highlights the journey from traditional learning materials to AI-generated videos, touching on real-time avatars and interactive AI agents. The conversation also addresses the adoption curve of AI technology, emphasizing its potential to enhance creativity and efficiency in content creation. 00:00 - Welcome to Future Focused: AI for Content Creation 01:24 - Introducing Alec Uspenskyi: From Engineering to AI Video Generation 01:58 - The Evolution of AI in Content Creation 17:43 - Exploring the Capabilities of AI in Voice Cloning and Video Generation 24:56 - Navigating the Ethical Landscape of AI Voice and Video Cloning 31:26 - Exploring Video Avatars and Lip Sync Technology 33:05 - The Evolution of Avatar Technology 34:06 - The Rise of AI Influencers and Content Authenticity 35:30 - Navigating the AI Content Creation Landscape on YouTube 40:13 - The Future of Learning and Educational Content with AI 47:01 - Real-Time Avatars and Interactive Learning Experiences 50:51 - Market Adoption and the Future of AI in Content Creation 57:44 - Reflecting on AI's Role in Enhancing Creativity and Content Production

A new study, Generative AI in Journalism, of the news practitioners polled 57% indicate they are at least proficient at some level in using Gen AI. 74% say their organization has used or is currently using gen ai in some form. 22% of newsrooms say they use it for content production, translation, and working with data.

It's every marketer's dream to inspire a cult-like following, but that term is usually used for B2C brands. Until you use the tips from this episode in your marketing.We're pulling inspiration from the leather bag brand that brought in $128M in sales last year, Portland Leather Goods. With the help of our guest, Head of Marketing Production at Boomi, Danalynne Menegus, we're talking about building a community, creating a sense of exclusivity, and personalizing your marketing.About our guest, Danalynne MenegusDanalynne Menegus is Head of Marketing Content Production at Boomi. She joined the company in 2018 as Senior Consultant, Marketing Communications. In her current role, she is the editorial lead and manager of Boomi's content production process for external-facing marketing assets, from concept through publication, and manager of the Boomi Blog. She is also the steward of the Boomi brand language and style guide, responsible for sharing standards and reviewing everything from press releases to event signage to ensure consistency in messaging. Her role combines strategy, process management, writing, editing, idea sourcing, resource management and assignment (for a team of internal and freelance/contract writers), editorial calendar management, research, and extensive collaboration with colleagues and stakeholders.Danalynne brings with her more than 25 years of B2B experience and expertise in editorial processes, copy editing, messaging, positioning, content strategy, creation and marketing, sales enablement, and much more. She has previously served as Global Product Marketing Lead of Cloud & Virtualization Software Platforms at Dell; Managing Editor of Corporate Event News, an online publication for event professionals; and Director of Marketing at Sybase/SAP.What B2B Companies Can Learn From Portland Leather Goods:Build a community. Create a space for customers to come together and spread the word about your brand. Word of mouth is an incredibly effective way to drive sales. Danalynne says, “digital marketing is something that's gotten more and more sophisticated, but if you are going to do it, be smart about it and draw upon a community. Try and build a community because if you can get other people to really love your product and talk about it, evangelize it, then you are going to get many more customers or even just potential interest.”Create a sense of exclusivity. Invite top users to a special community with exclusive benefits and incentives. Danalynne says, “Fear of missing out can go a long way if people feel like they're only going to have a deal for a limited time, or even that you're doing something specially for them, and hopefully you really are, but to me that translates into programs like loyalty programs, or or Customers where, you know, you're a loyal customer. So we're going to give you a discount, or we're going to give you maybe a free pass for an event.”Personalize your marketing. Write to your viewer as if you were talking to them in person, and put your personality in it! Danalynne says, ”Behind every brand, there are people. So even in a B2B marketing outreach or B2B sell, you're still selling to a person. And you want to build those relationships. That's what any good salesperson does, or any community manager or customer advocacy manager, or anybody who has those relationships as part of their job does, because people want to buy from people. So if you personalize [your marketing], that's the best way to market.”Quotes*”If you're trying to draw people in who know nothing about what you do or your industry or your product, or more importantly, The problems that you can help them solve, you need to lay that out in language that they're going to understand, in the format that they want to consume it in, and on the channel that they want to receive it in.” - Danalynne MenegusTime Stamps[0:55] Meet Danalynne Menegus, Head of Marketing Content Production at Boomi[6:09] The Birth and Rise of Portland Leather Goods[13:36] Unboxing the Mystery: A Personal Experience with Portland Leather Goods[17:26] Marketing Insights: Building a Brand and Community[27:31] From Bags to B2B: Marketing Lessons from Portland Leather Goods[31:47] Behind the Scenes: Crafting Content at Boomi[39:56] Final Thoughts: Humanizing Your Marketing StrategyLinksCheck out Portland Leather GoodsConnect with Danalynne on LinkedInLearn more about BoomiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Andrew Lewin emphasizes the importance of controlling your content schedule to prevent burnout and maintain a consistent publishing frequency. He shares insights on the mindset needed for effective science communication, encouraging listeners to focus on their passion for the ocean. Tune in for discussions on science, conservation, and ways to protect the ocean. Follow a career in conservation: https://www.conservation-careers.com/online-training/ Use the code SUFB to get 33% off courses and the careers program.   Facebook Group: https://bit.ly/3NmYvsI Connect with Speak Up For Blue: Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG TikTok: https://www.tiktok.com/@speakupforblue Twitter: https://bit.ly/3rHZxpc YouTube: www.speakupforblue.com/youtube Batch recording episodes is a valuable strategy that can help prevent burnout and create more time to enjoy life outside of content creation. In a recent podcast episode, the host emphasized the importance of batch recording to maintain a consistent publishing schedule without letting it control your life. By recording multiple episodes in one sitting, content creators can free up time during the week for other activities, such as spending time with family, enjoying hobbies, or simply relaxing. The host shared personal experiences of almost burning out while trying to produce episodes before going on vacation. This situation highlighted the need to find a balance between creating content and living a fulfilling life. Batch recording allows content creators to work efficiently and effectively, reducing the stress and pressure of constantly producing new material. Furthermore, batch recording not only helps prevent burnout but also enables content creators to focus on quality over quantity. By dedicating specific time blocks to record episodes, creators can ensure that each episode is well-researched, well-prepared, and engaging for the audience. This approach can lead to more thoughtful and impactful content that resonates with listeners. Overall, the practice of batch recording episodes serves as a practical solution to maintain a consistent content schedule while also prioritizing personal well-being and enjoyment outside of content creation. It allows content creators to strike a balance between work and life, ultimately leading to a more sustainable and fulfilling approach to producing content. Building relationships with your audience through long-form content is a crucial aspect of effective science communication. In the podcast episode, the host emphasizes the importance of spending time with the audience and engaging them in meaningful conversations about ocean science and conservation. By adopting a mindset of spending quality time with the audience, content creators can establish a strong connection and build trust with their viewers or listeners. Long-form content allows for in-depth discussions and the exploration of complex topics related to ocean science and conservation. The host highlights the value of producing content that encourages the audience to spend time listening or watching, thereby fostering a deeper understanding of the subject matter. Through long-form content, creators can provide detailed insights, share stories, and offer educational resources that resonate with the audience. By focusing on long-form content, content creators can create a platform for meaningful engagement and education. The podcast episode suggests that by investing time in producing quality long-form content, creators can effectively communicate their message and establish themselves as reliable sources of information. This approach not only educates the audience but also cultivates a sense of community and shared interest in ocean conservation. Furthermore, the episode emphasizes the idea of building relationships with the audience through consistent and engaging content. By dedicating time to create long-form content that sparks conversations and encourages interaction, content creators can foster a sense of connection and trust with their audience. This relationship-building aspect is essential for sustaining interest, encouraging participation, and ultimately driving positive action towards ocean conservation.  

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer explores content marketing strategies aimed at business growth. She underscores the need for understanding audience needs, scaling content production, and driving growth through valuable content. Philippa highlights the importance of fostering community engagement and measuring content performance to optimize strategies. She concludes with the message that strategic content marketing is key to business success and teases the next episode on SEO and content optimization.   Learn more about the EmpowerHer Program today: https://empowerherap.com/   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

Host Chris Jennings is joined by Matt Harrison, communications specialist for Ducks Unlimited, to discuss improving your social media content. Harrison formerly worked as full-time content creator for several brands and social outlets. His insights into creating content and getting started may help improve your approach to posting hunting content on your social media. The two discus everything from equipment to approaching brands to work with on a regular basis. If you want to improve the way you post social content, give this show a listen.www.ducks.org/DUPodcast

Vince Pizzica, a former executive at Technicolor, shares personal stories of navigating change and envisioning the future in the fast-evolving media landscape. Learn more about the inside history of Technicolor and its role in the industry, as well as the constant flux and disruption in the entertainment industry. Discover how Vince's strategic thinking and innovative approaches helped navigate Technicolor through industry upheavals, and what he predicts for the intersection of AI, content creation, and audience engagement. “Sometimes, transformation is as simple as understanding the technology disruptions that are going to occur, and anticipating how you can ride that curve.” About Vince Pizzica: Vince has 30 years of versatile senior leadership experience spanning corporate development, operations and technology. His background includes recent success in strategy consulting as well as C-suite roles at multibillion-euro global corporation, Technicolor SA (formerly Thomson SA). Key moments: (00:00) Introduction and Background (01:20) Technicolor and the Media Industry (05:14) Vince's Career Journey (09:32) Transformation in the Media Industry (11:30) Constant Flux in the Entertainment Industry (17:47) Vision for the Future of Media (20:07) Historical Perspective on Media Industry Decline (22:17) Current Inflection Point in the Industry (24:54) Monetizing Content in the Digital Age (28:54) Impact of Actors' Strike on Content Production (30:47) Changing Consumer Behavior in the Entertainment Industry (32:37) The Role of AI in Content Production (35:40) Likeness Licensing and the Impact of AI on Content (38:38) Summary and Conclusion

In this episode we're joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it's shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact visual content is having in the world of SEO and marketing today. Whether you're a marketer or a content creator, this episode will provide valuable tips and recommendations to enhance your content production strategy. Tune in to gain valuable insights and stay up to date with the ever-evolving world of digital marketing.In this episode:08:39 AI imagery - discussing trust and human instinct.10:50 Diverse content formats are crucial for engagement and success - Video is a key focus for its storytelling potential.15:17 Using AI to create graphic or animated content saves time but may lack human essence.18:24 Prototyping for persuasion and experimentation, repurposing for investment. Resources mentioned in this episode:Search Engine JournalStory Worthy by Matthew DicksSteal Like an Artist by Austin Kleon More about our guests:Karim's an Egyptian living in Sheffield with 3+ years working in marketing, specifically Digital PR & SEO. Connect with Karim here: https://www.clickthrough-marketing.comhttps://twitter.com/KarimAdibPRhttps://www.linkedin.com/in/karimadib/ Proud father of 2 and tech enthusiast, Manuel has over 14 years of experience in digital marketing. He has honed expertise in holistic digital growth strategies for small to big international businesses and he is committed to pushing the boundaries of innovation. Connect with Mauel here: https://twitter.com/manu_madedduhttps://www.linkedin.com/in/manuel-madeddu To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

As Kantar Media releases its annual Media Trends & Predictions 2024 report, forecasting the changes for broadcasters in 2024, Louise Ainsworth, CEO EMEA at Kantar Media, talks to Margo Swadley, Senior Vice President, Data & Insights at BBC Studios on the changes and trends set to shape the media landscape. Margo shares her perspectives on the changes and transformations that the industry is facing and how we can use data to navigate them. She explores the impact of the macroeconomic context on content commissioning and how changes in viewing behaviour are shaping content production. Download Media Trends & Predictions 2024 here. Hosted on Acast. See acast.com/privacy for more information.

Talk with my boy Grant about content marketing and automation. We discussed the power of AI in streamlining content workflows and how it can revolutionize various industries. One key takeaway is the ability to automate tasks like content creation, lead validation, and even sales outreach. By leveraging AI tools and platforms like Airtable, Zapier, and ChatGPT, businesses can save time, increase efficiency, and deliver high-quality content to their audience. It's an exciting time to be in the automation space, and I can't wait to see how it continues to evolve.Brought to you by...Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business.Content marketing is hard. That's why we made Swell AI to help you do content marketing powered by AI. Make clips, blog posts, newsletters, social media posts and more automatically. Sign up free - https://www.swellai.com/Timestamps(05:12) - Content marketing workflows and automations are the future of efficient content production.(13:10) - Repurposing content into different formats for various channels is the key to maximizing reach and engagement.(19:04) - Automating financial processes using tools like Fintable and Stripe integration in Airtable can provide valuable insights into cash flow and financial management.(26:38) - AI-generated content for outbound sales messaging can be more effective and personalized, increasing the chances of engagement and response.(33:40) - The ability to automate and streamline processes across different industries presents an opportunity to disrupt traditional consulting and management consulting services.(39:02) - The ownership and accessibility of content are becoming increasingly valuable, and finding innovative ways to repurpose and distribute content is crucial for business success.Host Linkshttps://inthepitpodcast.com/https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://www.drafthorseai.com/Guest Linkshttps://twitter.com/GrantHushekhttps://www.grantbot.co/

00:00 The Importance of Taking Time Off 03:27 The Productivity Hack of Taking Space 05:05 Defining Productivity for Different Roles 10:18 The Lion Work Ethic 12:20 The Value of Planning and Prioritizing 13:53 The Importance of Delegating and Empowering Others 19:27 Differentiating Between Where and Why vs. What and How 22:30 The Potential of TV Advertising 24:14 Exploring Different Top-of-Funnel Sources 27:37 The Role of Owned Retail in Top-of-Funnel Awareness 29:15 The Limitations of Podcasts as a Top-of-Funnel Channel 31:29 The Potential of Out-of-Home Advertising 35:20 The Impact of Retail Stores on Top-of-Funnel Awareness 37:01 The Importance of Branding and Credibility 38:46 The Value of Short-Form Content for Social Media 43:41 The Power of Owned Content and Content Production 46:12 The Importance of Social Media Content 49:24 Determining the Budget for Content Production 51:39 The Role of Content Production in Success 51:59 Finding the Right Balance of Creative Content 52:08 The Challenge of Content Saturation 54:30 The Impact of Ads on Brand Performance 55:20 The Importance of Storytelling in Advertising 56:23 Strategic Advertising Approaches 57:13 Market Penetration and Brand Domination The conversation covers the importance of taking time off, the productivity hack of taking space, defining productivity for different roles, the value of planning and prioritizing, differentiating between where and why vs. what and how, the potential of TV advertising, exploring different top-of-funnel sources, the impact of retail stores on top-of-funnel awareness, the power of owned content and content production, and the importance of finding the right balance of creative content. The conversation explores various aspects of advertising and content creation, including the challenge of content saturation, the impact of ads on brand performance, the importance of storytelling in advertising, strategic advertising approaches, market penetration and brand domination, appreciation for knowledge, creating fake clips for advertising, determining ad spend and content investment, improving podcast production quality, and sponsorship and customer satisfaction. Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

If you're looking for more tailored advice check out the following 3 areas  Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: https://www.ashborland.com/ Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://free.ashborland.com/ Tune Into the Mortgage Marketing Mastery Daily Podcast Join me daily for insights, strategies, and mastery in mortgage marketing. Listen now and subscribe for updates: https://podcasts.apple.com/gb/podcast/mortgage-marketing-mastery-sales-marketing-tips-for/id1500257189

Episode brought to you by More StaffingRyan Denehy is the Founder and CEO at Electric AI, an IT platform that empowers SMBs with user-friendly tools and guidance to streamline their IT management and secure their business.Electric, valued over $1B has raised over $200M to date and is backed by GGV Capital, Bessemer Venture Partners, Primary Venture Partners, Greenspring Associates, 01 Advisors, Bowery Capital, The Slack Fund, Vintage Investment Partners, and Atreides Management.Ryan joins Blaine & Ramon to give a first hand look at what it takes to build a unicorn, how to level up as an entrepreneur, and some hot takes on current market affairs.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Importance of Spending Control2. Value of Experienced Advisors3. Persistence in Challenging Situations4. Significance of Self-Awareness Growth5. Product-Market Fit Exploration6. Strategic Business Pivots7. CEO Evolution and DelegationTimestamps00:00 Low barriers allow starting any type of business.09:33 Successful DVD distribution leads to sponsorship deal.15:30 Learned perseverance through years of daily skateboarding.21:33 Focus on solving specific problems for customers.26:52 Unknowingly found product-market fit through mountain biking.30:06 Founders need creativity and abstract thinking.34:59 Transition from experimentation to disciplined business operations.39:25 Founder transitions rapidly from customer focus to management.46:11 CEO aspirant emphasizes learning, adapting to challenges.54:59 You control spending and bank account balance.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here  and our DTC brand directory hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Ryan Denehy - Founder and CEO at Electric AIRamon Berrios - Co-Founder of CastmagicBlaine Bolus - Co-Founder of Castmagic

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Kate Erickson is the engine at Entrepreneurs On Fire and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal: to help entrepreneurs achieve financial and lifestyle freedom. Top 3 Value Bombs 1. Take time to learn the things to make yourself better in becoming a great entrepreneur. 2. Without content production plan it's going to be difficult to spread your message. 3. If you do one thing for your business in the next day, week, or month let it be creating a content production plan. Ready to design YOUR CONTENT PRODUCTION PLAN? The Common Path to Uncommon Success is available NOW! Visit UncommonSuccessBook.com to order your copy today! Sponsors HubSpot Meet HubSpot's new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free Belay Download BELAY's Bulletproof Budget template: the exact budget template they used to grow from a small startup to one of Inc. 5000's fastest-growing companies for nine straight years! Just text FIRE to 55123  

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Kate Erickson is the engine at Entrepreneurs On Fire and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal: to help entrepreneurs achieve financial and lifestyle freedom. Top 3 Value Bombs 1. Take time to learn the things to make yourself better in becoming a great entrepreneur. 2. Without content production plan it's going to be difficult to spread your message. 3. If you do one thing for your business in the next day, week, or month let it be creating a content production plan. Ready to design YOUR CONTENT PRODUCTION PLAN? The Common Path to Uncommon Success is available NOW! Visit UncommonSuccessBook.com to order your copy today! Sponsors HubSpot Meet HubSpot's new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free Belay Download BELAY's Bulletproof Budget template: the exact budget template they used to grow from a small startup to one of Inc. 5000's fastest-growing companies for nine straight years! Just text FIRE to 55123

This Instagram Reels strategy will allow you double the amount of Reels you post without recording anything new.Sound too good to be true? I'm sure it does. But it's accurate.Listen to this quick episode to effectively 2x your Instagram Reels without making any extra content.-----Hosted by Derek VidellGet First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!Coffee with Creators: Monthly mastermind for social media creators at all levels to network and growBook Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with meInstagram | YouTube | Website

In this Content Marketing Series episode, the founder of a national landscape/tech company talks about how your content production return on investment (ROI) is not as simple as breaking out your Apple iPhone calculator and adding up and subtracting a few numbers. In fact, as this founder says, you can't always close the loop on ... Read more The post Content Marketing Series: Content Production Return on Investment appeared first on KazSource.

In this episode, CJ and Scott Simmons discuss the topic of content production. They explore the question of where to start for those looking to get into content creation and debate the necessity of equipment such as high-end cameras. The key takeaway is that getting started is the most important step, regardless of the tools or resources available. Tune in to gain valuable insights and advice on beginning your creative journey.   Key Topics [00:02:44] Document versus create. [00:03:23] How to create content from nothing. [00:06:19] Connecting to like-minded people through content. [00:09:28] Emulating other content creators. [00:12:23] Overcoming the fear of starting. [00:15:27] Monetizing content strategies. [00:19:38] Content is the money-maker. [00:23:07] Why it is important to sometimes treat content like a job. [00:25:11] Working hard for success. [00:28:01] Cj asks Scott "Do you want it bad enough?" [00:31:42] The difference between juggling glass and rubber balls. [00:33:30] Podcast production and podcast content strategy.   Connect with Scott Instagram YouTube   Connect with CJ Finley: CJ's Instagram   CJ's YouTube THRIVEONLIFE Podcast Instagram THRIVEONLIFE Website

Barstool Radio is back and hosted by Kevin Clancy, John Feitelberg, and Tom Scibelli. Get inside and stir up the Barstool drama every day. Timecodes: 0:00 Kelly Keegs vs Youngstown Bob 22:11 All business Pete vs Dave 28:34 Barstool awards 36:00 Keegs buying lunch for the whole office 39:13 Erika's Email 42:29 Calls 48:21 - Mintzy picks a bone with Feits 52:36 - Youngstown Bob comes on One Bite Pizza Festival tickets available here: https://onebitepizzafest.com/ Purchase Rough N Rowdy at BuyRnR.com Tickets to the 20th Anniversary Barstool Awards: https://www.barstoolsports.com/events/barstoolawards Check out Barstool Sports for more: http://www.barstoolsports.com Follow Barstool Sports here: Facebook: https://facebook.com/barstoolsports Twitter: https://twitter.com/barstoolsports Instagram: http://instagram.com/barstoolsports TikTok: https://www.tiktok.com/@barstoolsports #BarstoolRadio