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Tony Macken (Daylight.ie) gives wisdom before the episode even starts. He got it from Brennan Scanlon (“super sharp”): you have to sell yourself—become a person(ality). Then talk passion. End up with your profession: person, passion, profession. The three Ps. Paul thinks of Pat O’Connell, fishmonger in the English Market. Then the episode ends. It starts again at 2:57 with Paul sitting like a naughy school boy. Paul’s buttons are pushed. How do secondary make themselves attractive to new pupils? He recounts a case study: it is a horror story. There is no fun in secondary school: homework, tests, the world’s heaviest bag. Roger tells legal joke very badly at 6:45. Paul recovers the episode in military style. There is talk of a letter to a photography magazine by someone who was looking for advice about becoming a war photographer. This appeals to certain people, Paul says. Advice: You can’t appeal everyone. Does secondary school appeal to people who want to build muscle to become a shot putter? Tony made himself attractive by wearing a super jacket that made us ask questions. It gave us a hook. A way into a conversation. How lucky was that? So much of what people understand from a message is determined by people’s previous message experiences. If your message is successful, is it down to you or sheer luck that your audience was set up well to receive your message? Communication is fraught with risk. Paul urges urgency. We talk about naming your company. Use words that explain what your business. Carrot is a bad name for a computer company. Paul expresses gratitude. And so ends season 7.
Critically acclaimed author Brennan Scanlon joins me to discuss the gap created in personal business relationships, how marketing and advertising in the social age fail to fill the trust gap digitally, the importance of establishing the in-person portion of your brand, picking your tribe and the process of writing a book with a Legend of Networking.
Welcome back to Build Your Network with Travis Chappell. The guest today is Brennan Scanlon. Brennan began his sales career at the age of 19. While working full-time and as a full-time college student, he built a successful insurance practice exclusively by referral. Now, as an executive director of BNI in Greater Cincinnati, and keynote… The post Build Your Network (http://www.buildyournetwork.co). For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)
In this episode I'm joined by Brennan Scanlon (@JBrennanScanlon), a Referral Marketing Expert, who provides keynotes, workshops, and training across the US for trade associations, chambers of commerce, small-medium sized companies as well as larger companies including, Nationwide Insurance, American Family Insurance, Cincinnati Bell, Edward Jones, and US Bank, just to name a few. Brennan is the best selling author of Avoiding the Networking Disconnect: The Three R's to Reconnect and Asentiv Franchise Owner, Keynote Speaker & Trainer as well as an Executive Director for Business Network International. For more information, you can visit weareopusmedia.com or follow us on Twitter @WeAreOpusMedia, and if you have any thoughts that you would like to share with us, you can tweet using #RuleTheWorld. This episode is brought to you by The Writer Coach. You’re listening to this podcast because you know the power of storytelling. Now I want you to bring that power to your own writing, with Roger Schulman at TheWriterCoach.com. Roger’s unique coaching method connects your personal story to whatever you’re writing, giving it heart and depth. The result: your presentation, website copy, keynote address, or screenplay becomes compelling, entertaining and persuasive. Roger is the the winner of a British Academy Award, and nominee for the Oscar and the Emmy. So go to TheWriterCoach.com and schedule a free Discovery session. Let Roger “bring the Hollywood” to your writing.
Jeffrey and Jennifer are live from Las Vegas this week. We're talking to a referral marketing expert, author and BNI rockstar, Brennan Scanlon. Plus digital media and marketing can be overwhelming for some, Sam Zises, founder of [L]earned Media shares some of his tips and best practices.
Brennan’s first encountered BNI at age 19 when his job was to hit play on the VHS tape of Dr. Misner during informational meetings. Today, he is the Executive Director of 44 BNI Chapters & 1,100 Members. Last years these members passed 38,000 referrals that resulted in $38 million in closed business. Brennan is twice an International Founders Circle Member and was recently appointed to BNI’s International Franchise Advisory Board. He is proud to be a 14 year BNI member, has given thousands of referrals, and has been thanked for over $2 million in closed business.Finally, Brennan is co-authoring a book with the Founder and Chairman of BNI, Dr. Ivan Misner. The book, Avoiding the Networking Disconnect, is set to release in the fall of 2015.
Steve G. Jones board certified Clinical Hypnotherapist. He is the author of 22 books on Hypnotherapy. He is a member of the National Guild of Hypnotists, American Board of Hypnotherapy, president of the American Alliance of Hypnotists, director of Steve G. Jones School of Hypnotherapy Barry Shapiro partner with WithumSmith+Brown, Certified Public Accountants and Consultants, based in the firm's Red Bank, NJ office. A licensed CPA in New Jersey, with a strong accounting background working with high-net worth individuals, including entertainers and athletes, and also clients in the healthcare and not-for-profit industries Vickie Wacek Executive Director of BNI Vermont; a portion of the world's largest Word-Of-Mouth Referral Marketing Organization Brennan Scanlon Executive Director of 1,100 BNI members, and now travels the country as a Speaker & Trainer for the Referral Institute. Brennan was named in the 2012-2013 Class of the Cincinnati Business Couriers Forty Under 40 which identifies Greater Cincinnati's Next Generation of business leaders
Over the past 12 years Brennan Scanlon has been training sales people & entrepreneurs how to harness the power of word of mouth to grow their business. His mission is to teach people how to NEVER COLD CALL AGAIN by CREATING REFERRALS FOR LIFE.