Podcasts about Referral marketing

Connect With ChazClifton Muckenfuss co-founded a residential construction company in 2010 knowing nothing about construction. By the time he exited in 2021, 60 to 62 percent of his business was repeat and referral. He spent less than 1 percent of top-line revenue on direct response marketing. His Google reviews went from 3 in the first six years to over 100. None of that happened because of a marketing agency. It happened because Clifton built a system for expressing gratitude that turned satisfied clients into raving fans.In this conversation with Chaz Wolfe, Clifton breaks down the raving fan framework he now teaches business owners across the country, why a satisfied customer is actually a liability not an asset, the four-letter word that should alarm any contractor, and why the most expensive mistake most business owners make is stopping the relationship the moment the job is done.Clifton also shares the personal story behind why he built this in the first place. Multiple arrests. Aggravated assault charges. Drug sales and consumption. And a wife who looked him in the eye before the company existed and said: I don't know, but I believe in you. That one sentence changed everything.Key Takeaways:A raving fan is not just a happy customer. It is someone so obsessive about your people, your culture, your product, and your experience that they cannot wait to tell anyone who will listen.A satisfied customer is a liability. Fine is the four-letter word that should alarm you. Fine means something is wrong and they do not trust you enough to say what it is.It is not your customer's job to remember you. It is your job to make sure they cannot forget you. Most contractors complete the job and go find the next one. That is the gap.The biggest mistake most entrepreneurs make: they are too focused on the next opportunity and not focused enough on the key relationships that already exist. Your past customers know you, like you, and trust you. They are the easiest sale you will ever make.Clifton called a past client to thank them for a referral and casually asked about the windows. The client said do you do windows? Clifton had replaced their roof, deck, and siding. The client had no idea. That moment became the entire company philosophy.Referrals close at a higher rate. They buy at a higher price. They have fewer objections. And they lower your marketing costs. The gap between what you are currently spending on digital marketing and what you could spend by activating your existing relationships is almost entirely profit.Post-fulfillment follow-up is where most businesses fall apart. Right after a job is completed, when the client is at peak satisfaction, is the exact right moment to ask for a review, a video testimonial, and two or three referrals. Most business owners are too scared to ask because they are afraid something went wrong.If something went wrong, you want to know. A broken process that you cannot see cannot be fixed. The client who says fine and never calls again is more dangerous than the one who tells you exactly what went wrong.Express gratitude consistently and systematically. Relationship marketing is not a tactic. It is a philosophy that has to be built into every touch point before, during, and after the transaction.Internal raving fans matter just as much as external ones. Your employees and team members need to feel the same love and appreciation as your clients. The same gratitude framework applies to both.If you are a contractor business owner doing $1M+ and you feel stuck in the day-to-day, we built GTK for you.Through peer mastermind and 1:1 coaching, we help you:increase profitinstall real systemsbuild a team that runs the businessget your time backVisit www.gatheringthekings.com for information on how to apply.Connect with Chaz Wolfe (Host):WebsiteFacebookInstagramLinkedInYouTubeProfit Starts with Better Books!Clean books. Clear reports. Monthly bookkeeping built by business owners, for business owners.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showLike what you heard? Share this episode with a friend and leave us a review on Apple Podcasts or Spotify! Join the conversation by visiting GatheringTheKings.com and apply to connect with other high-performing entrepreneurs and their families.

In this episode, Harmony Edwards shares her journey in real estate, her strategies for building a successful team, and insights into scaling her business while maintaining authenticity and integrity.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Referrals don't happen by accident. They're cultivated through consistent conversations, intentional systems, and genuine community connections. Dr. Lona and Dr. Rachel Hovey discuss why referral growth is still one of the most underutilized and effective practice-building strategies, despite the attention given to newer marketing tactics. They share practical systems for cultivating patient referrals, building meaningful community partnerships, training teams to recognize referral opportunities, and creating consistent follow-up processes that keep practices visible and top of mind. Rather than treating referrals as something that simply happens, this episode encourages practice owners to intentionally build a referral culture that extends from the adjusting table into the community, creating sustainable growth rooted in trust and genuine relationships.   Key Highlights 01:29 – Discover why relationships still create stronger long-term practice growth than the latest marketing trends. 02:23 – Learn to spot the everyday patient comments that can become real referral opportunities. 04:23 – A more natural approach to networking that removes the pressure to promote yourself. 06:11 – Inside Dr. Rachel's simple system for keeping community connections organized and active. 07:30 – Defining your ideal patient can point you toward better networking opportunities. 09:15 – Strong referral partnerships often begin long before anyone exchanges a referral. 11:13 – See how the right local partnerships can make your practice a trusted community resource. 13:07 – Simple ways to thank referral partners and strengthen those relationships over time. 15:33 – Reframing the referral conversation so it feels helpful rather than uncomfortable. 17:40 – Table talk, whiteboards, and repeated education may be quietly driving your best referrals. 19:23 – Three practical steps for strengthening referral systems inside the practice and throughout the community. 20:29 - Adding the right service can improve patient care while strengthening your practice. Dr. Eric welcomes the expertise of Dr. Dan RuitenBeek from Success Partner Shockwave Centers of America to discuss how regenerative shockwave therapy, staff training, and implementation support help chiropractors expand treatment options, retain more patients, and create new revenue opportunities.   Resources Mentioned For more information about Shockwave please visit: https://www.shockwavecenters.com/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast

Referrals are a powerful lead generating tool, especially for insurance agents! Find out more in this explainer on referral marketing how to implement this strategy into your insurance business.   Read the text version   Get Connected:

Henry DeVries is a business book ghostwriter and the publisher at Indie Books International, the author of 20 marketing books, and a senior staff writer with the California Business Journal. Over the last 15 years he has ghostwritten, co-authored, edited, and published more than 200 business books, including his international bestseller from McGraw Hill, How to Close a Deal Like Warren Buffett. He also trains business leaders on how to persuade with a story.   Key Discussion Themes: • Why 85% of Henry's business comes from referrals, and what he stopped chasing to get there • The top of the magnificent seven: small-scale seminars, how-to speeches, a weekly newsletter with 2,500 subscribers • Generosity as a business development strategy, and why being interesting to less people works better than being interesting to everyone • How to get a quality business book done in 90 days, plus the perfection, belief, and comparison traps that stall authors • Building a business that runs without you, from the E-Myth lesson to 36 monographs to bringing partners into a family business   Listener Takeaway: Give the helpful information away generously and charge for the specifics, and be willing to serve a narrower group than feels comfortable. Then build the people and the systems so the work keeps running when you step back, which is what turns a busy practice into something that lasts.   Connect with Henry: Website: https://www.indiebooksintl.com Persuade With a Story: https://www.persuadewithastory.com LinkedIn: http://www.linkedin.com/in/henryjdevries Muck Rack: https://muckrack.com/henry-devries Email: henry@indiebooksinternational.com   Listener Offer from Henry: Henry is comping Entrepreneur Conundrum listeners into his book kickoff class, normally $365, which walks through the seven questions to answer before you write or promote a book. He is also offering a free half-hour strategy call, no selling. Email him and mention this show.   About the Host: Entrepreneur Conundrum is hosted by Virginia Purnell - founder of Distinct Digital Marketing, where she builds human-driven AI systems that help business owners get their time back (and get seen). New episodes every Monday. Work with Virginia: https://www.distinctdigitalmarketing.com LinkedIn: https://www.linkedin.com/in/virginiapurnell   Listen to the Full Episode: https://entrepreneurconundrum.com/henrydevries

I surveyed my clients and one question kept coming back. How do I get clients without relying on the social media algorithm? So let's talk about it, because here's the truth. The algorithm was never the thing standing between you and your first client.If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.An algorithm is just a sorting system. There's no person in there judging your work, nobody can fully explain how it functions, and it changes constantly. So instead of trying to crack a code, let's build something sturdier.Imagine never again refreshing a post and wondering if the algorithm buried you. When you build on real conversations, real rooms, searchable content, and an audience you own, your business stops depending on a machine nobody understands. That's how you build something that lasts.

Want the exact relationship-building playbook we use to grow an electrical service business without relying on expensive lead companies?Grab our free Business Growth Playbook below and steal the system inside the SLE Pro App:https://serviceloopelectrical.com/pro-appAnd if you want to watch how we build high-performing residential service businesses step-by-step:- https://youtu.be/T8wHmb56FwE————————————Most electricians try to grow by buying more leads...Jump into Google Ads.Try Facebook Ads.Sign up for another lead service.Hope the phone rings.Repeat every month until your marketing budget disappears faster than a homeowner saying, "I'll think about it."Meanwhile...We've helped electrical contractors build businesses that don't depend on chasing the next lead.And they almost all follow the same pattern.Like planting an orchard.Same principles.Different market.Because great electrical businesses aren't built by buying attention...They're built by earning trust.But behind the scenes?The best companies grow more like a network than a marketing campaign.In this video, we break down the exact relationship-first strategy that helps electricians:- build referral partners that consistently send work- create a reputation that compounds year after year- generate work without becoming dependent on paid advertising- stand out in competitive markets through service- fill the calendar with higher-quality opportunitiesInside, you'll discover:- How Joe rebuilt an electrical business after moving to a city where he knew absolutely nobody- Why one HOA relationship generated more than $80,000 in work- Why most electricians think they have a lead problem when they actually have a relationship problem- How networking compounds like interest when you stay consistent- The simple referral strategy that keeps work coming long after the first job- Why buying more leads is often the wrong answer- How Facebook became Joe's largest lead source without relying on expensive ad campaigns- The networking habits that separate thriving contractors from struggling ones- Why serving other businesses first creates opportunities most electricians never seeAlso...There's the story of moving across the country with zero customers, zero family, and zero local connections.A conversation about BNI, Chambers of Commerce, and why most people quit networking too early.The unexpected lesson from an HOA manager that completely changed Joe's business.Several moments where Joe admits success wasn't one big breakthrough—but years of consistent effort finally compounding.If you're new here, binge the channel.If you own an electrical service business, steal the framework.If you want to scale to $1M+ with less chaos…Watch the Million Dollar Plan below.————————————And if you want to see our Million Dollar Plan — how we help Electric Service Business Owners build $1M+ companies without becoming a slave to the truck, the phone, or the chaos…Watch here:The Service Transformer™: The 4 Stages of a Million Dollar Electrical Business

Send us Fan Mail What separates a commodity local provider from a business that easily commands premium pricing? In this kickoff to our four-part brand series, Greg Sterling and Mike Blumenthal are joined by marketing pioneer John Jantsch.John details how small businesses can harness real customer language using clinet interviews, reviews and LLMs to establish distinctiveness, why top-down strategic leadership is required to effectively implement AI, and how to navigate the emerging threat of "agentic flattening" as AI agents and structured protocols begin to alter direct website interactions. Streamline your marketing operations from strategy to final customer touchpoint. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

What if the secret to growing your business wasn't another funnel, ad campaign, or social media strategy?In this inspiring conversation, Julie sits down with Virginia Muzquiz, known as "The Referral Diva," to discuss how entrepreneurs can build thriving businesses through authentic relationships, meaningful connections, and referral-based growth. Virginia shares lessons from more than 20 years of helping coaches, consultants, and entrepreneurs create revenue through trust instead of transactional marketing.The conversation goes far beyond referrals. Virginia opens up about overcoming a devastating health crisis, rebuilding her confidence, developing self-efficacy, and learning how to create success without relying on fear, perfectionism, or burnout.If you've ever felt overwhelmed by funnels, social media algorithms, or trying to "do business the right way," this episode will remind you that relationships remain your most valuable business asset.In This EpisodeWhy perfection is hurting your visibilityThe difference between visibility and validationBuilding a business through relationships instead of adsThe entrepreneur mindset shift that changes everythingVirginia's powerful health and healing journeyDeveloping self-efficacy through adversityWhy consistency beats talentThe importance of market insight before building offersReferral marketing strategies that actually workNetworking mistakes entrepreneurs makeThe power of asking for helpHow to become a super connectorWhy kindness is a business strategy

If you've been feeling like social media just isn't delivering the results it once did, you're not imagining it.In this episode, Cassandra explores why some of the most effective marketing strategies for practitioners are the ones we've quietly stopped using.From referrals and community relationships to SEO, evergreen content and reconnecting with past clients, this episode is a practical reminder that building a thriving practice doesn't have to rely on chasing algorithms or creating endless reels.If you're looking for grounded, sustainable ways to attract more clients, this conversation is for you.In this episode: Why relying solely on social media is becoming increasingly risky  The power of referrals and relationship-based marketing  How community visibility can still grow a thriving practice  Why SEO and evergreen content continue to outperform short-lived content  Simple ways to reconnect with past clients and reactivate your database  How reviews, follow-up and referral networks can strengthen your practice  Why trust and reputation are becoming your greatest marketing assets Key TakeawayMarketing hasn't necessarily become harder.We've simply become distracted by the newest platforms and trends.The practitioners who continue to grow are often the ones investing in relationships, trust and long-term marketing strategies that continue working long after a social media post has disappeared.The Abundant Practitioner is the podcast for naturopaths, clinic owners and wellness practitioners who want practical conversations for practice success -grounded, honest insights to help you build a thriving practice in today's healthcare landscape. Let's Chat - Send an instant message now FREE RESOURCES TO BOOST YOUR PRACTICEAligned Clients in Abundance - FREE GUIDEVisit the website www.cassduffill.com

If you're ready to lead a team where accountability feels empowering, coaching fuels growth, and high standards drive results, this is your next step. Teach to Sell gives you the exact tools to lead with influence, guide clients and teams with clarity, and build a sales business that consistently produces No Broke Months. Whether you're scaling a team or refining your leadership skills, this book will show you how to create trust, alignment, and success through transformational leadership. Preorder Teach to Sell today and start mastering the leadership skills that move people—and results—forward. https://www.nobrokemonths.com/teach-to-sell-preorderWhat you'll learn in this episode Why your business should always have backup talent ready The 3 types of talent: potential, emerging, and proven Why proven talent, though costly, is worth the investment How to evaluate a candidate's record of success The cultural fit questions to ask in every interview Why “if it's not a hell yes, it's not a yes” is the golden rule in hiring To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Join host Mark Hayward as he dives deep into the mind of Kevin Chern in this compelling episode of Business Growth Talks. Kevin, with decades of real-world experience, breaks down prevalent myths surrounding business growth, most notably the idea that leads are the singular hurdle to expansion. Instead, Kevin emphasizes the power of utilizing networks and endorsed referrals as keys to unlocking scalable, sustainable business growth. He shares insights from his journey in bootstrapping businesses to incredible success and provides actionable advice for entrepreneurs struggling with growth pitfalls.Kevin explains why paid leads often don't yield long-term growth compared to nurturing a robust network for endorsed referrals. Discussing his personal journey with Sanguine Strategic Advisors, Kevin revisits the lessons learned from building law firms to becoming a trusted advisor to business leaders. This episode is essential listening for anyone wanting to understand how to pivot growth strategy away from expensive paid leads towards leveraging a network for business success. Dive into practical tips on vetting solution providers, the art of networking, and Kevin's perspective on leadership evolution and risk management in business – all oriented around achieving business growth with lesser chaos.Key Takeaways:Leverage Networks and Referrals: Kevin stresses that sustainable business growth is achieved through nurtured networks that provide endorsed referrals, not exclusively through paid leads.Scalability of Referrals: Contrary to common belief, Kevin demonstrates how building a network of referral agents can match or even exceed the traffic driven by paid marketing.Importance of Trust and Vetting: Proper vetting of solution providers is crucial – learning from past mistakes ensures that introduced partners maintain high standards, preserving trust and credibility.Leadership Evolution: Empowering and trusting employees, alongside removing obstacles, makes for a more effective and less chaotic leadership style.Handling Adversity: Taking ownership and managing challenges head-on speaks volumes about one's character and sets a strong basis for both professional and personal growth.Resources:Kevin Chern's Company: Sanguine Strategic AdvisorsLinkedIn Profile: For connecting and networking with Kevin ChernIntrozi Website: IntroziFor a deep dive into leveraging networks for business growth, avoiding pitfalls, and embracing effective leadership qualities, make sure to listen to the entire episode. Stay tuned for more episodes aimed at providing invaluable insights into achieving business success. Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Send us Fan MailEpisode 79 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Ben Glass, the founder of Great Legal Marketing, LLC.Ben Glass has been practicing law for over three decades — and for 21 of those years, he's also been running Great Legal Marketing, one of the most trusted organizations in the legal industry for helping attorneys build firms that actually work for their lives.In this episode of Everything Except the Law, host Nick Werker sits down with Ben to talk about how GLM started, why the fundamentals of marketing haven't changed, and what the most important topics are inside GLM's mastermind rooms right now: people, AI, and digital marketing.But this conversation goes deeper than marketing. Ben and Nick trade stories about CrossFit, triple bypass surgery, refereeing youth soccer, and the personal journaling practice that helped Nick transform his own life. Ben opens up about what it really means to build a law firm around happiness, and why the client isn't actually at the top of the priority list.If you've ever wondered whether it's possible to enjoy running a law firm, this episode is for you.Chapters:0:00 Intro & Nick's CrossFit Origin Story2:05 Ben's Triple Bypass & CrossFit Comeback3:37 Soccer Refereeing, Running 4 Miles a Game & Protecting Young Refs5:23 How Great Legal Marketing Got Started 21 Years Ago8:33 Why Law Firms Are an Easy Target for Vendors11:08 How GLM Helps Lawyers Evaluate & Hold Vendors Accountable13:44 The Right Question to Ask Before Spending on Google Ads15:22 The Top 3 Topics at GLM: People, AI & Digital Marketing19:58 Data Quality, Call Tracking & The 83% Referral Rule21:38 The Best First Step for a New Law Firm: Build Your Relationships22:01 Direct Mail, Newsletters & Putting Others First27:31 "Is Someone Wandering Into Someone Else's Office Right Now?"31:36 The Fish Rots at the Head: Culture Starts With the Owner33:12 How to Increase Your Happiness as a Law Firm Owner36:28 Nick's Journaling Journey & Personal Transformation39:06 Mastermind Groups, Accountability & Bragging Rights42:32 How to Join Great Legal Marketing + Renegade Lawyer Marketing BookGuestBen Glass — Founder, Great Legal Marketing | Managing Attorney, Ben Glass Lawgreatlegalmarketing.com | glmsummit.com | benglasslaw.comTopics Covered-How Great Legal Marketing started 21 years ago — and why the appetite was already there-Why the fundamentals of marketing haven't changed and never will (it's all human psychology)-GLM's model: vendor-agnostic education, not a product pitch-The top three mastermind topics right now: people/culture, AI, and digital marketing-Why 83% of Ben Glass Law's revenue comes from human referrals — and what that means for your firm-The best first move for a new lawyer: direct mail, newsletters, and genuine curiosity about others-Why the right question isn't 'how much should I spend on Google Ads?'-Ben's framework for building a firm that fits your life: vision, permission, and people-The four-quadrant exercise for eliminating the things you hate-Why the client is third on Ben's priority list — not first-Mastermind groups: accountability, bragging rights, and seeing that everyone's a little broken-Ben's soccer referee work and his fight to restore sanity to youth sports-Ben's triple bypass surgery and his return to CrossFit-Nick's personal transformation story and the TikTok journal that started it allPeople & Resources MentionedBen Glass — Ben Glass Law (benglasslaw.com) / Great Legal Marketing (greatlegalmarketing.com)Brian Glass — Ben's son and co-leader at Ben Glass Law and Great Legal MarketingGyi Tsakalakis — AttorneySync; presenter at GLM's upcoming boot campConrad Saam — Mockingbird Marketing; presenter at GLM's upcoming boot campDan Kennedy — marketing legend; coined "the money is in the list"Samy Chong — mindset coach (Toronto); Ben's coach for ~12 yearsNick Werker — host, Everything Except the Law PodcastResources:Renegade Lawyer Marketing — Ben Glass's book (available on Amazon)greatlegalmarketing.com — join the email list, find upcoming eventsglmsummit.com — Great Legal Marketing Summit (annual, October)Ben Glass Law — benglasslaw.com (ERISA long-term disability & personal injury, Northern Virginia)Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4xjerw3w  Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/4c9h8xb8 You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Jeff Dudan's free digital copy of his book What if you could give every customer a luxury experience - without a luxury budget? In this episode of the Unemployable Podcast, Jeff Dudan sits down with Neen James, global keynote speaker, luxury experience strategist, and author of *Exceptional Experiences*, to reveal the exact systems and mindsets that separate transactional businesses from unforgettable ones. Neen breaks down why satisfied customers are your biggest risk (not your biggest asset), how a $6 magazine subscription won a six-figure contract, why every business should think like a hotel concierge instead of a bellhop, and the five luxury levers any company - home services, franchise, B2B, or retail - can apply immediately to create advocates, not just clients. You'll learn: • The difference between a transactional and transformational customer experience • How to systemize thoughtfulness so personalization scales across your team • What luxury brands like Chanel, Delta, and private aviation do differently - and how you can borrow it • Why storytelling and metaphor are free tools that make your business impossible to forget • The Experience Elevation Model: Entice → Invite → Excite → Delight → Ignite • How to create "champagne moments" that turn ordinary service into word-of-mouth marketing • The hidden cost of not paying attention - in business, relationships, and life • Why your satisfied customers are already being poached by your competitors Whether you're a franchisee, franchise brand, home services business, or entrepreneur looking to build a legacy brand, this episode is packed with actionable systems you can start implementing today.  Homefront Brands: https://www.homefrontbrands.com Jeff Dudan: https://www.jeffdudan.com Guest: Neen James Guest YouTube: https://www.youtube.com/user/AussieNeen  Guest Website: https://neenjames.com/  Guest Socials: https://www.linkedin.com/in/neenjames/  #CustomerExperience #LuxuryBusiness #SmallBusinessGrowth #FranchiseBusiness #WordOfMouth #BusinessStrategy #UnemployablePodcast #Neen James #ClientRetention #EntrepreneurMindset Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jeff Dudan's free digital copy of his book What if you could give every customer a luxury experience - without a luxury budget? In this episode of the Unemployable Podcast, Jeff Dudan sits down with Neen James, global keynote speaker, luxury experience strategist, and author of *Exceptional Experiences*, to reveal the exact systems and mindsets that separate transactional businesses from unforgettable ones. Neen breaks down why satisfied customers are your biggest risk (not your biggest asset), how a $6 magazine subscription won a six-figure contract, why every business should think like a hotel concierge instead of a bellhop, and the five luxury levers any company - home services, franchise, B2B, or retail - can apply immediately to create advocates, not just clients. You'll learn: • The difference between a transactional and transformational customer experience • How to systemize thoughtfulness so personalization scales across your team • What luxury brands like Chanel, Delta, and private aviation do differently - and how you can borrow it • Why storytelling and metaphor are free tools that make your business impossible to forget • The Experience Elevation Model: Entice → Invite → Excite → Delight → Ignite • How to create "champagne moments" that turn ordinary service into word-of-mouth marketing • The hidden cost of not paying attention - in business, relationships, and life • Why your satisfied customers are already being poached by your competitors Whether you're a franchisee, franchise brand, home services business, or entrepreneur looking to build a legacy brand, this episode is packed with actionable systems you can start implementing today.  Homefront Brands: https://www.homefrontbrands.com Jeff Dudan: https://www.jeffdudan.com Guest: Neen James Guest YouTube: https://www.youtube.com/user/AussieNeen  Guest Website: https://neenjames.com/  Guest Socials: https://www.linkedin.com/in/neenjames/  #CustomerExperience #LuxuryBusiness #SmallBusinessGrowth #FranchiseBusiness #WordOfMouth #BusinessStrategy #UnemployablePodcast #Neen James #ClientRetention #EntrepreneurMindset Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I'd love to hear from you 'text the show'WelcomeWelcome back to the Treat Your Business podcast. I am Katie Bell, and today I am sharing something that might ruffle a few feathers. Most clinic marketing is a complete waste of time. Not marketing itself, but the way many clinic owners are spending their precious hours.If you have ever poured time into Canva, captions, reels, and posts, only to check your phone later and see a handful of likes, this episode is for you. I am going to help you refocus on what actually drives enquiries and bookings, without dancing on social media or chasing trends.Episode SummaryIn this episode, I talk about the productivity trap that keeps clinic owners busy but not growing. Somewhere along the line, marketing has become confused with posting, and that is a problem. Patients do not pay your rent because you reached more people on Instagram. Patients pay your bills because they trust you, they can find you when they need help, and you make it easy for them to book.I share the only marketing scorecard that matters, the question you must be able to answer if Instagram disappeared tomorrow, and the fundamentals that have driven the biggest growth periods in my clinic. I also explain how we use social media as a support, not as the engine, and why stripping things back and working the path until it works is often the fastest route to better results.Key TakeawaysMarketing is not the same as posting. Activity does not equal results.The only scorecard that matters is enquiries and bookings, not reach or likes.If Instagram disappeared tomorrow, you should know exactly where your next 10 patients would come from.Build visibility where decisions are made, not just where attention lives.The fundamentals drive growth: patient experience, referrals, reviews, community relationships, trust, and being easy to recommend.Stop doing a mile wide and an inch deep of marketing. Strip it back and work the path until it works.Social media can support your campaigns, but it should not consume your time or distract you from fixing leaks in your clinic.Look at what is already working, then do more of that before starting something new.Thank you for joining me for this episode of Treat Your Business. If this has helped you rethink where you are spending your marketing time, please hit subscribe and share the episode with a clinic owner friend who needs to hear it. I will see you next week for more bite size episodes as we get clearer on what to stop, what to start, and what to scale.Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  Resources & Links:Junes Masterclass: https://marketing.thrive-businesscoaching.com/24th-june Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?sub_confirmation=1Website: https://Thrive-businesscoaching.com  

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Advisors spend years earning credentials and almost no time showing people who they actually are. Wade Shields thinks that is the whole problem. Wade came to Elite Consulting Partners after ten years in New York City making documentary and branded content for Google, Ernst and Young and the American Cancer Society. The process he used there and the one he uses now starts the same way: figure out what the real story is before you make anything. He calls it brand forensics and it is the foundation every advisor skips. The first half of the episode is about what average advisor marketing actually looks like and why it is not working. Market updates getting two likes. Broker-dealer content no one asked for. A wall of certifications that tells someone where your niche is but nothing about who you are. Wade lays out why 96% of prospects are doing their own research before making contact and what happens to referrals when what they find looks exactly like what everyone else is putting out. The question Brian puts on the table is worth sitting with: it is not just how many referrals you are getting, it is how many referrals quietly walked away. The second half gets practical. Video outperforms every other content format seven to one and the barrier has nothing to do with equipment. When advisors sit down to record alone they focus on themselves and the result is stiff, flat content that misses the mark. Wade uses an interview approach on every production day to replicate the natural conversation an advisor already has with clients. The story of the teleprompter client is the best illustration: scripted and polished, no emotion, went nowhere. Unscripted and honest, clients are still quoting it back. The episode closes on the definition that ties everything together. Your brand is not about you. It is about how people feel when they work with you. Marketing is the assets built from that and where they go. And none of it works unless an advisor is willing to stand for something and put it out into the world. That is what Wade means when he says marketing is being brave.   Questions answered in this episode include: Why are advisors who post credentials and market updates getting two likes and no calls? What is brand forensics and why does it have to happen before anything else gets made? Why do 96% of prospects research an advisor online before they ever reach out? How does video outperform every other content format seven to one? Why do advisors freeze up in front of a camera when they are perfectly comfortable in a client meeting? What happened when a client showed up to a production day with a teleprompter and what changed when the script went away? What is the real difference between branding and marketing and which one has to come first?   Chapters: 00:00:52 — Introduction: Wade Shields and What Brand Forensics Actually Means 00:03:53 — What the Average Advisor Gets Wrong About Marketing 00:08:08 — The Referrals You Never Knew You Were Losing 00:08:57 — Why Video Outperforms Every Other Format 7 to 1 00:13:50 — Getting Advisors Out of Their Heads: The Interview Approach 00:17:56 — When Perfect Kills Good: The Unscripted Content Story 00:28:44 — Branding vs Marketing and the Final Takeaway   Learn more about Elite and our resources: Elite Consulting Partners | Financial Advisor Transitions https://eliteconsultingpartners.com Elite Marketing Concepts | Marketing Services for Financial Advisors https://elitemarketingconcepts.com Elite Advisor Successions | Advisor Mergers and Acquisitions https://eliteadvisorsuccessions.com JEDI Database Solutions | Technology Solutions for Advisors https://jedidatabasesolutions.com Elite Wealth Management Insights Report https://eliteconsultingpartners.com/insight-report Listen to more Advisor Talk episodes https://eliteconsultingpartners.com/podcasts/

What you'll learn in this episode: Why being “60% right and 40% wrong” can still destroy a business The biggest mistake founders make during customer development Why product-market fit exists on a spectrum—not as a yes/no answer The customer development funnel that creates referrals naturally How to know when your product is ready to scale The danger of building based on your own assumptions instead of customer pain Why entrepreneurs struggle to balance confidence with humility The exact questions to ask customers before investing in growth How Uber Eats generated 33x stronger sales results than average clients Why slowing down can actually help you grow faster About Collin Stewart Founder, CEO, podcast host & failed musician How can he help you? Bootstrapped PR to millions in revenue Built a revenue team to 11 Grew 3 companies from $0–$1M as the only sales hire Hosts a podcast with 120+ episodes Nailed product-market fit but whiffed on building it (and learned a tonne from it) Connect with Collin Stewart: Predictable Revenue Founder's Edition The Terrifying Art Collin Stewart LinkedIn Predictable Revenue Podcast

Home service companies are leaving serious money on the table when it comes to referrals. In this episode, John Wilson sits down with Murphy Nadauld from ReferPro to break down how top HVAC, plumbing, electrical, and roofing companies are building scalable referral engines through lifecycle marketing, automation, and AI.In this episode, you'll learn: • Why referrals are underutilized in home services • How lifecycle marketing drives repeat revenue • Why referral incentives increase conversion rates • How contractors are using referrals to recruit technicians • The role AI and automation play in customer retention • How affiliate partnerships create new lead opportunitiesHost: John WilsonGuest: Murphy Nadauld (ReferPro)ReferPro

What you'll learn in this episode: Why self-belief is the foundation of every successful business The GPS framework for achieving goals with clarity and focus How the “commit or quit” mindset removes distractions Why consistency beats talent in sales and entrepreneurship The CPI Communication Model for building trust and rapport How neuro-linguistic programming (NLP) improves communication Why follow-up is the most overlooked sales skill The SCARLET framework for hiring winning team members How great leaders teach people how to think, not what to do Why “You are good enough” is the ultimate entrepreneurial truth    

In this powerful episode of the Being Human: Hidden Depths podcast, host Gill Tiney sits down with sales expert and social entrepreneur Paul Nicholls to explore a journey that blends purpose, profit, and impact. Paul shares how he transitioned from a successful career in financial services to building Crystal Kingdom—a unique social enterprise helping children discover their self-worth through storytelling, workshops, and his middle-grade fantasy book The Magical Secret of the Crystal Kingdom.

Sponsors: ◦ Visit Buildertrend to schedule a demo ◦ Marvin Windows and Doors ◦ Sub-Zero Wolf Cove Showroom Phoenix Connect with Brandon Barnum:  ◦ https://brandonbarnum.com  ◦ https://www.linkedin.com/company/thefamproject Connect with Brad Leavitt: Website | Instagram | Facebook | Houzz | Pinterest | YouTube

“Has anyone ever used a lead gen specialist?”This week in one of the groups I'm a member of, someone asked that question. And let me tell you—I could not respond fast enough. That's literally what I do.I mean, how many times have you heard me say SEO is the easiest way to bring in new leads consistently? A lot!I shared some advice with her so she can get more people coming to her new lead magnet, which is really what her question was all about. Because you can—and should—be weaving in SEO into every single page on your website, social media profile, etc.And that got me thinking about steps I could share with you that you can take if you also feel like you have a bit of a lead gen problem. So, here you are!→ Get the full show notes here!———

Doc Danny breaks down how to generate more consistent referrals in a cash-based PT clinic. He explains why outcomes alone are not enough, how timing matters, and what clinics need to do to turn happy patients into trusted referral sources. In This Episode, You'll Learn Why referred patients are some of the highest-quality leads in your clinic The two biggest drivers of referrals: outcomes and client experience Why most clinics ask for referrals at the wrong time How to identify the "big win" moment when referral asks work best How to reinforce the referral loop with thank-yous and follow-up Why your best referral sources may not be doctors or gyms at all How to train staff to create more consistent referral opportunities Key Takeaway Referrals are not automatic. They happen when you deliver a great outcome, create a memorable client experience, ask at the right moment, and positively reinforce the person who sent someone your way. Technology Spotlight Want your team fully present instead of buried in documentation? Try Claire free for 7 days and reduce documentation time while improving the patient experience. Free Resource Want a clear plan to go from part-time to full-time in your cash practice? Join the free 5-Day Challenge. Connect Physical Therapy Biz PT Entrepreneur Podcast

In this episode of The Managing Partners Podcast, Kevin Daisey sits down with Michael Cowen, founder of Cowen Rodriguez Peacock, to break down how law firm owners can scale without burning out. Michael shares his journey from being unexpectedly thrust into firm ownership to building a multi-state practice focused on high-stakes trucking and personal injury litigation. They discuss why delegation is critical, how to hire the right people instead of doing everything yourself, and why law firm culture directly impacts marketing, intake, and long-term profitability. Michael also explains how referral-based firms must adapt to a changing digital landscape, the dangers of relying on a single marketing channel, and how law firm owners can reclaim their time while increasing firm value. If you're a law firm owner trying to balance trial work, leadership, marketing, and quality of life, this episode delivers real-world insight you can apply immediately. Today's episode is sponsored by Answering Legal. Click here to get started with your 400 minute free trial! https://thisisarray.com/answeringlegal/ Chapters (00:00:00) - Michael Cohen on the Managing Partners Podcast(00:01:12) - Starting Your Own Law Firm(00:02:52) - Owning Your Own Law Firm(00:06:38) - 4 Rules for More Money in the Office(00:12:09) - Letting Others Do It Their Way(00:14:00) - Law Firm Executives on Referral Marketing(00:20:04) - How to Build a Referral Based Marketing Practice(00:21:07) - Is intake important for marketing, advertising?(00:22:58) - What Can You Do to Make a Job Offer More Personal?(00:23:52) - Onboarding the Firm's Talent(00:30:03) - How to Make a Living as a Trial Lawyer(00:31:07) - Reach Out, Connect: Michael Owen(00:31:40) - Reach Out Trial Lawyer Nation Podcast

Grab Jeff Dudan's book Discernment  Most “everyday” brands don't lose because they're bad… they lose because they're forgettable. In this episode of Unemployable, Jeff Dudan sits down with Brittany Hodak—author of Creating Super Fans and creator of the SUPER framework—to break down how service businesses (home + property services included) can stop competing like commodities and start building real advocacy. You'll hear why “being great at the job” is just the floor, how small experience decisions change referrals, and why the brands that win are the ones people remember—and recommend. What you'll learn: What a “super fan” actually is (and why it's bigger than referrals) Why apathy is the silent killer for service brands The SUPER framework: Story, Understand, Personalize, Exceed, Repeat How experience beats price in crowded categories Why trust + word of mouth matter even more in the age of AI Learn more from Brittany: Masterclass Website: https://brittanyhodak.com About Brittany Brittany is the author of Creating Super Fans and a keynote speaker helping brands build loyalty and advocacy through intentional experience design. Download Discernment here Learn more about Jeff Dudan HOMEFRONT BRANDS #CustomerExperience #BrandLoyalty #SuperFans #WordOfMouthMarketing #ReferralMarketing #HomeServices #FranchiseBusiness #SmallBusinessGrowth #ServiceBusiness #MarketingStrategy #BusinessLeadership #Entrepreneurship #BrandStrategy #CustomerRetention #UnemployablePodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Grab Jeff Dudan's book Discernment  Most “everyday” brands don't lose because they're bad… they lose because they're forgettable. In this episode of Unemployable, Jeff Dudan sits down with Brittany Hodak—author of Creating Super Fans and creator of the SUPER framework—to break down how service businesses (home + property services included) can stop competing like commodities and start building real advocacy. You'll hear why “being great at the job” is just the floor, how small experience decisions change referrals, and why the brands that win are the ones people remember—and recommend. What you'll learn: What a “super fan” actually is (and why it's bigger than referrals) Why apathy is the silent killer for service brands The SUPER framework: Story, Understand, Personalize, Exceed, Repeat How experience beats price in crowded categories Why trust + word of mouth matter even more in the age of AI Learn more from Brittany: Masterclass Website: https://brittanyhodak.com About Brittany Brittany is the author of Creating Super Fans and a keynote speaker helping brands build loyalty and advocacy through intentional experience design. Download Discernment here Learn more about Jeff Dudan HOMEFRONT BRANDS #CustomerExperience #BrandLoyalty #SuperFans #WordOfMouthMarketing #ReferralMarketing #HomeServices #FranchiseBusiness #SmallBusinessGrowth #ServiceBusiness #MarketingStrategy #BusinessLeadership #Entrepreneurship #BrandStrategy #CustomerRetention #UnemployablePodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sign up for your free account on ReferU2 here: https://www.referu2.com/s/user_36JW3cUF1fjhEKvfMTF8SK4DTev---If you're tired of grinding through networking events like some LinkedIn zombie…Hoping you'll magically bump into your next client…This episode is gonna be a wake-up call.Jason sits down with Derek Morgan...The dude who literally REVERSE ENGINEERED his own referral success…Just so he could teach others how to do it.Derek breaks down the difference between random networking…And actual REFERRAL MARKETING.Which is a system. A process. Something predictable.Not just "I hope someone remembers me at the next Zoom happy hour."Here's what you're gonna learn:- How to identify your TOP 3-5 referral partner profiles (the people who already have relationships with YOUR ideal clients)- The exact conversation framework to use with existing clients that gets THEM asking who you need introductions to (without you begging like a desperate salesperson)- Why leading with VALUE to referral partners changes everything (and what that value actually looks like)- The 5-phase referral marketing framework Derek uses to make partnerships predictable and scalable- How Derek built a platform called ReferU2 that actually manages these relationships WITHOUT creating another CRM nightmarePlus… Jason and Derek get into the MINDSET shift that separates people who get occasional referrals…From the ones who build referral MACHINES.If you're a coach, consultant, or service provider…And you're sick of cold outreach and expensive ads…This episode will show you a better way.One that doesn't require you to be everywhere all the time.Just strategic. Intentional. And actually kinda fun.Tune in and stop networking like it's 2015.Find all the show notes and links here: https://www.strategyactionshow.com/109

A FREE COPY OF JEFF'S Book DiscernmentVisit: https://JeffDudan.com If you run a business that lives on leads, quotes, and callbacks… this conversation could change your revenue. In this episode, I sit down with marketing and customer experience expert Jay Baer to talk about the advantage most small businesses keep missing: speed. Not just speed to close — speed to respond. We get into why “first contact” sets the tone for the entire relationship, the difference between being fast and being too fast, and how word-of-mouth actually works in the real world (hint: “competent” doesn't create conversations). We also talk talk-triggers — the simple operational choices that turn customers into volunteer marketers — plus what AI is changing (and what it can't replace): the human touch. If you want more leads, better close rates, and customers who actually stick… start here. Subscribe for more episodes built for business owners who want real-world tactics they can use immediately. A FREE COPY OF JEFF'S Book DiscernmentVisit: JeffDudan.com Learn more from Jay Baer: 

A FREE COPY OF JEFF'S Book DiscernmentVisit: https://JeffDudan.com If you run a business that lives on leads, quotes, and callbacks… this conversation could change your revenue. In this episode, I sit down with marketing and customer experience expert Jay Baer to talk about the advantage most small businesses keep missing: speed. Not just speed to close — speed to respond. We get into why “first contact” sets the tone for the entire relationship, the difference between being fast and being too fast, and how word-of-mouth actually works in the real world (hint: “competent” doesn't create conversations). We also talk talk-triggers — the simple operational choices that turn customers into volunteer marketers — plus what AI is changing (and what it can't replace): the human touch. If you want more leads, better close rates, and customers who actually stick… start here. Subscribe for more episodes built for business owners who want real-world tactics they can use immediately. A FREE COPY OF JEFF'S Book DiscernmentVisit: JeffDudan.com Learn more from Jay Baer: 

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down a common misconception inside the legal world: the belief that referral marketing and digital marketing are somehow competing strategies. Using real examples and data, Danny explains why these two channels actually amplify each other — especially for solo and small law firms that rely heavily on top-of-mind visibility. He shows how email newsletters, retargeting, and consistent online content can strengthen your referral network and dramatically improve conversion rates. If you've ever felt torn between “staying referral-based” and “doing more marketing,” this episode clears it up. 

In this episode of Success Formula, Jerrod Anthraper, founder of Tykon.io, shares how he scaled his logistics company and built an AI startup without adding headcount. He explains how AI automation improved efficiency, increased reviews, and generated consistent referrals, creating a cycle of growth.Jerrod discusses why mid-sized businesses are in the best position to benefit from AI, how vibe coding speeds up website development, and why critical thinking remains your team's greatest strength. This conversation is full of insights you can use to grow smarter and faster.Instagram- https://www.instagram.com/jerrod.anthraper/Websitte- https://amgtransportco.com/Tune in every Tuesday at 10 AM for another inspiring success story, along with the proven formula to help you achieve your own goals. Don't miss out on the insights that could change your life!Listen to our podcast on:Buzzsprout- https://successformulapodcast.buzzspr...Spotify - https://open.spotify.com/show/7aRe06p...Amazon Music - https://music.amazon.com/podcasts/139...Apple Podcast- https://podcasts.apple.com/gb/podcast...Our Social Media:Youtube: / @officialsuccessformula Instagram: / officialsuccessformulaTwitter: https://x.com/_SuccessFormula/Tiktok: / officialsuccessformula

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

What you'll learn in this episodeWhy the #1 networking question is “How can I help you?”How to identify who's worth a follow-up coffee or lunchThe right time to walk away from non-reciprocal partnershipsWhy networking is about long-term systems, not one-off eventsThe three ways to get business: Marketing, Prospecting, NetworkingHow to decide whether to invest time or money in your growthWhy consistency in helping others leads to consistent incomeHow Dan built his real estate business during the 2007–2008 crash__________________________________________Don't miss out! Sign up here:https://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=truehttps://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=trueShadow Hour Updates to get the latest updates and reminders for our Shadow Hour sessions. Stay informed, stay ahead! If you're ready to lead a team where accountability feels empowering, coaching fuels growth, and high standards drive results, this is your next step.Teach to Sell gives you the exact tools to lead with influence, guide clients and teams with clarity, and build a sales business that consistently produces No Broke Months. Whether you're scaling a team or refining your leadership skills, this book will show you how to create trust, alignment, and success through transformational leadership.Preorder Teach to Sell today and start mastering the leadership skills that move people—and results—forward.https://www.nobrokemonths.com/teach-to-sell-preorderResources mentioned in this episodeRole modeling: Demonstrating the desired behavior to create awareness.Coaching techniques: Focus on deep probing questions like "What makes that important to you?" to spark growth.Accountability methods: Ensuring your team aligns with their personal goals and actions.To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Send Rita a text with your thoughts!Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-weekGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Get ready for some real talk about building a travel business that actually makes money! I brought together three incredible travel advisors at completely different stages.From a newbie who hit $500K in her first year to a seasoned pro running multiple businesses, they're spilling just a few of their secrets. You'll hear exactly how they're getting clients through word-of-mouth marketing, what tech they're actually using, and the biggest misconceptions about owning a travel agency. Plus, they get brutally honest about their biggest pain points, from figuring out when to hire help to managing clients who span the globe. Whether you're just starting out or looking to scale past seven figures, these insights will give you that boost your business needs.Judi Lombardi: https://www.linkedin.com/in/judi-lombardi-25580825/Leah Iudice: https://www.linkedin.com/in/leah-iudice-90806316/Stephen Scott: https://www.linkedin.com/in/sscott2378/Questions this episode answers:What are the best CRM systems for travel agencies and travel advisors?How do travel advisors get clients without spending money on advertisingWhat tech stack do successful travel advisors actually use daily?How to scale a travel business from $500K to over $1 million in sales?What are the biggest challenges facing new travel agency owners?How do travel advisors track commissions and manage finances?What is the best way to get referrals for a travel business?How much do travel advisors charge in fees for their services?What are the biggest mistakes new travel advisors make when starting?How to choose the right suppliers and partners for a travel agency?What does it take to become a successful luxury travel advisor?How to transition from employee to independent travel advisor successfullyWhat workflow systems do profitable travel agencies use?What are the pros and cons of specializing in specific travel niches?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Ready to take your law firm to the next level? This high-energy episode with Charley Mann, founder of Law Firm Alchemy, reveals the marketing and mindset shifts that separate thriving firms from struggling ones.From mastering referral marketing and crafting irresistible social media ads to avoiding SEO pitfalls and adopting a true CEO mindset, Sam Mollaei and Charley deliver strategies you can implement immediately. This isn't just inspiration—it's your roadmap to building a firm that thrives on trust, innovation, and unparalleled client service.Your next level is waiting. Tune in, take notes, and get ready to lead your law firm to success. Let's dive in!Key Takeaways from Sam and Charley:1. Referral Marketing as a Cornerstone for Law FirmsReferral marketing remains the most reliable strategy for law firms, especially in consumer-focused areas.It requires consistent relationship-building through personalized outreach, making a well-maintained contact list indispensable.2. Effectiveness of Social Media AdsSocial media ads on platforms like Meta, TikTok, and YouTube yield high ROI with precise targeting and clear messaging.Rigorous testing of lead forms and ad copy ensures better lead quality and optimized results.3. Pitfalls in SEO and Digital MarketingSEO often provides poor ROI compared to strategies like increasing client reviews or running ads.Law firms must own their digital assets, such as Google Analytics and websites, to retain control and ensure transparency.4. Consistency and Specialization in MarketingFocused efforts, like weekly emails and newsletters, build trust and keep firms top of mind.Mastering one platform or strategy before expanding helps maximize results and prevents inefficiency.5. Mindset for Success in Law Firm GrowthAn entrepreneurial mindset built on openness and adaptability is key to growth.By embracing challenges and staying consistent, successful law firm owners unlock both traditional and innovative opportunities. "When you go through the motion and start sharing [your ideas and knowledge] with the world, you enjoy it. You enjoy the process. Also, you level up when it comes to those fields, and it acts as a daily affirmation [and keeps you top of mind for your audience]." — Sam Mollaei"There is no actual gatekeeper. It is entirely incumbent on you to say, 'I'm allowed to control my future...to communicate with people...to market myself...to provide a level of quality in my services [that seems of an absurd degree of value].' You get to make all those choices." — Charley MannGet in touch with Charley Mann:Website: https://www.lawfirmalchemy.com/LinkedIn: https://www.linkedin.com/in/charleymann/

Are you tired of spending hours on social media without seeing real client leads? Still wondering how to book more discovery calls that don't feel awkward, cold, or salesy? In today's episode, we're breaking down the LinkedIn strategy consultants and coaches are using to land high-quality leads—on repeat. I'm joined by Sara Royf, founder of Communications with Sara, who has helped over 100 business owners use LinkedIn to find clients without paid ads, cold pitches, or content overload. Sara first discovered the power of LinkedIn more than 10 years ago while promoting a nonprofit she founded—Student Organ Donation Advocates—which she helped scale from 1 to 115 chapters and raised nearly $1M organically. Now, she teaches coaches and consultants how to use simple, authentic LinkedIn strategies to grow their business. She lives in Tel Aviv with her husband, baby Liam, and dog, Quentin. Key Takeaways The biggest mistake people make when posting to LinkedIn Why copy-pasting content from Instagram doesn't work How to optimize your LinkedIn profile like a landing page Finding potential clients and referral partners on the platform A DM strategy that builds trust instead of creating cringe The “happy question” trap—and what to ask instead Using content to spark connection and guide messaging How to track leads so you stop letting them fall through the cracks Why you don't need LinkedIn Premium to succeed Posting twice a week to stay visible and valuable Connect with Sara Royf Website: sararoyf.com LinkedIn: Sara Royf Free Profile Feedback: DM Sara on LinkedIn to request a personalized audit You don't have to pitch to strangers or post nonstop to get leads. You just need the right profile, the right people—and a real conversation.  

Most private practice owners spend hours posting on social media, only to see little to no return. What often gets overlooked is one of the most effective ways to book more clients – referral marketing.In this episode, Kathy breaks down why referral marketing works so well and the 7 elements of a referral marketing system that help grow your private practice with more clients.  The best part? Referral marketing works so well that the time put in here can give you a higher ROI than all of your other marketing. Why? Referrals are built on trust. When someone recommends you, that trust is already in place – something online marketing takes much longer to create.If you don't have a plan and system for your referral marketing, make a change today!  Listen and learn:Why referral marketing brings faster results than online postingThe key elements that make a referral system successfulHow to stay consistent so referrals keep coming inTune in and discover how to shift your time toward a proven strategy for a referral marketing system for your private practice that helps you get more clients without relying on social media.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/164  Download Kathy's free Marketing Stats Tracking Template here - https://www.pepperitmarketing.com/freestatsClick here to send Kathy a text message about this Episode

In this episode of The MindShare Podcast, David Greenspan breaks down how to turn casual connections into profitable, long-term client relationships.We'll cover:The difference between basic networking and real relationship buildingA 4-step follow-up framework that converts without feeling salesyHow to manage expectations so you don't take rejection personallyWhy combining online and offline presence creates a “celebrity effect” in your marketPlus - David shares updates on the Ontario REALTORS Care® Foundation Ride for Shelter and how you can support the cause, along with a reminder that only a handful of seats remain for the MindShare Mastermind in Toronto this September.If you want to grow your real estate business, strengthen your referral network, and close more deals - this episode gives you the exact playbook.Episode Highlights:Networking vs. Relationship Building – Move beyond collecting business cards and start building trust-driven connections.The Follow-Up Framework – A step-by-step process for 24-hour touch, short-term nurture, long-term relationship building, and context-driven conversion.Mindset of Expectations – Learn when to take a “no” personally, and when to let it roll off your back.Multi-Channel Presence Wins – How pairing YouTube or Instagram with door-knocking can make you the go-to local expert.Links & Resources Mentioned in This Episode:

What if the fastest way to grow your business was simply…asking? Referrals aren't just nice to have–they're the most trusted and efficient way to land new clients. But most business owners either forget to ask or are concerned about appearing too pushy. This week, we're joined by Brandon Barnum, CEO of HOA.com and author of Raving Referrals. After growing his income 10X in only 18 months by mastering referrals, Brandon now helps business owners grow through genuine relationships, strategic partnerships, and repeatable systems. How to Ask for Referrals Without Feeling Salesy Brandon shares a simple 3-step framework you can start using right now. You'll learn how to set the stage early in a client relationship, spot the moments when people are primed to refer you, and ask in a way that feels natural and service-led. If you've ever hesitated to ask, this conversation will show you exactly how to do it confidently. How to Make Referrals a Core Part of Your Business If you want consistent referrals (don't we all?), Brandon walks through the systems and habits that keep your brand top of mind. From building your personal “Top 50” referral list to using simple co-marketing strategies with trusted partners, you'll learn how to create a referral engine that keeps working in the background, without adding to your daily workload. Enjoy this episode with Brandon Barnum… Soundbytes 16:11 - 16:24 “Find people that are serving your perfect prospects every day. They're already talking to the people that you want to help, and what you want to do is package yourself as the solution to their challenges.” 20:28 - 21:12 “There's three places that you get your business and referrals. Number one, your clients. Number two is your social sphere, and that's everybody on social media. It's also everybody that's in your phone…and number three, professionals and businesses that serve your perfect prospects every day. I call that complimentary businesses.” 08:59 - 09:12 “Step one is set the stage. Step two is to listen for the referral triggers, and then step three is to A, S, K, to G, E, T. You got to ask the right way at the right time when someone is a peak referral state” Quotes “84% of B2B sales start with a referral. So if you're selling to business owners, you better be working by referral.” “When someone's referred to you, they're 400% more likely to hire you.” “The biggest gap that I see when it comes to referrals is that people don't ask for them.” “People don't refer you because they want to help you. They refer you because they want to help solve the challenge of someone else.” Links mentioned in this episode: From Our Guest Website: https://ravingreferrals.com/ Connect with Brandon Barnum on LinkedIn: https://www.linkedin.com/in/brandonbarnum/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

Episode Overview In this episode, John Kitchens sits down with powerhouse agent and bourbon enthusiast Stacey Lambright to explore how passion, community, and storytelling can unlock explosive real estate growth. Stacy shares the incredible journey of how a random bourbon closing gift spiraled into a full-blown niche, leading to a deeper community presence, charity impact, a YouTube show (Bourbon and Builds), and her best year in real estate yet. They unpack the power of relationships, how to turn a niche into a lead-generating machine, and why understanding lifetime value is the key to long-term growth. This episode is a must-listen for agents ready to go deeper, not wider, and who want to build a brand around what they love. Key Topics Covered Turning Passion Into Profit How a single bourbon gift led to a thriving real estate niche What makes the bourbon community a surprisingly rich sphere for real estate Using your interests to build trust, credibility, and lasting relationships Niching Down Without Limiting Growth Why “riches in the niches” starts with genuine enthusiasm, not strategy How to become the go-to agent in your passion-based community Blending lifestyle, content, and relationships for organic client growth Building a Brand with Bourbon & Builds Behind the scenes of Stacy's Bourbon and Builds YouTube series Connecting custom home builders with distillery storytelling How a builder + bourbon interview format bridges multiple audiences Relationship Marketing Done Right Why database management is still the holy grail of growth How one low-commission, 2%-fee deal turned into $1.5M in volume The importance of staying top of mind through social, events, and follow-up Leveraging Lead Sources Without Burnout Why Stacy said yes to every lead—no matter how small or far The 3-year snowball effect that turned Redfin and OpCity deals into a pipeline How to think beyond the referral fee and prioritize lifetime value Surviving Market Shifts Like a Pro Lessons learned from riding the market from 1997 to now How to educate sellers with real-time, hyper-local data Pricing strategies that work in today's evolving inventory landscape Elevating Listing Prep & Vendor Networks Getting sellers aligned with market expectations before going live Building a vetted contractor network for deferred maintenance and prep Creating win-win solutions with staging, painting, and fix-before-you-list services   Resources & Tools Mentioned Bourbon and Builds YouTube Series → Subscribe Here EXP Lead Programs: Redfin, OpCity, Veterans United National Women's Bourbon Council (Ohio Chapter) Custom CRM tips for long-term database nurture Charity Partnership: Leukemia & Lymphoma Society ($51K raised!) “Passion builds trust. When you show up consistently in a community you love, the business follows.” – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Stop Chasing Cold Leads—Unlock Hidden Referrals in Your DatabaseDid you know most real estate agents are sitting on a referral goldmine—and completely ignoring it? Your database (past clients and personal network) is your fastest path to predictable listings, consistent income, and a thriving real estate business. But here's the painful truth most agents avoid:You dump contacts into a CRM but never truly engage.You only reach out when you want something.You rely heavily on cold leads, causing burnout, stress, and income volatility.If you're tired of scrambling for your next deal, this episode is your turning point. Host Brendan Bartic shares the proven 4-step referral system top agents use to transform even the smallest databases into a steady stream of 16+ listings per year.In this episode, you'll learn:How George discovered $200,000/year hidden in just 100 contacts.A simple yet powerful referral-building system anyone can execute.Why investing $4,600/year into your database beats $80,000/year spent on internet leads.The uncomfortable truth about your CRM contacts (and why most never send referrals).The secret to nurturing relationships that create lifetime clients and passionate advocates.Whether you're a seasoned listing agent or someone struggling to gain consistency, this practical, eye-opening episode will give you actionable strategies to stop chasing deals—and start attracting predictable income through the contacts you already have.Meet Your Host: Brendan Bartic is a top listing coach, billion-dollar real estate agent, and creator of the Listing BEAST Method. From humble beginnings to becoming Colorado's #1 real estate team leader, Brendan has helped thousands of agents master listings, scale their businesses, and achieve financial freedom.

In this episode of Ignite, Cardinal's CGO Lauren Leone and CSO Rich Briddock continue the conversation on third-party audiences, this time with a focus on providers. They dive into how healthcare marketers can leverage third-party audience data to target not just patients, but also healthcare providers, unlocking new opportunities to drive referrals and support your business development teams. You'll learn practical strategies for segmenting and reaching providers digitally, integrating your marketing and BD efforts, and measuring the true impact of your campaigns on referral volume. If you're looking to maximize your marketing ROI and bridge the gap between direct-to-consumer and provider-driven growth, this episode is packed with actionable insights tailored for you.   RELATED RESOURCES How to Reach Niche Audiences with 3P Data - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reach-niche-audiences-3p-data/ How to Layer 3P Data and Reach Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/how-to-layer-3p-data-and-reach-ideal-patients/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ Top Healthcare Marketing Strategies & Guide - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-digital-marketing-strategies-tips-ideas/

Are you overlooking the most valuable asset in your real estate business? Reminder Media President Luke Acree joins us to reveal a shocking truth you're missing out on: your database is a goldmine waiting to be tapped!   In this episode, you will learn about the surprisingly simple yet powerful strategies to cultivate lasting relationships with your sphere of influence. Learn the exact steps to consistent, multi-channel outreach that transforms acquaintances into loyal clients and referral engines.    Stop the endless lead chase and unlock the predictable power of connection!   Check out the Stay Paid Podcast at this link: https://remindermedia.com/podcast/   For the episode with James and Keith check out: https://www.youtube.com/watch?v=XGGlEkn5HVg   Connect with Luke on - LinkedIn.    Learn more about Reminder Media on - YouTube - LinkedIn - Instagram - Facebook - X and online at remindermedia.com.   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

Ben Dixon is the CEO of Naxum, a referral marketing technology company that provides innovative solutions to businesses worldwide. Under his leadership, Naxum has introduced tools like the UNIFY platform and predictive action engines, revolutionizing how companies approach referral marketing. With a background in sales and a passion for empowering entrepreneurs, Ben has been instrumental in developing platforms that enhance user engagement and drive growth. He is passionate about helping companies use referral marketing to build strong, trust-based relationships, ultimately driving success in their respective industries. In this episode… Growing a business through traditional advertising is more challenging than ever — trust is low, attention spans are shorter, and competition is fierce. The answer may lie not in shouting louder, but in empowering your best customers to become your strongest advocates. So, how can companies create authentic connections, build trust, and turn relationships into revenue without burning out their teams or budgets? Ben Dixon, an expert in referral marketing and sales systems, shares proven strategies to solve these challenges. He explains the evolution of marketing technology from first-generation tracking to cutting-edge predictive platforms that guide sales reps like a top-performing mentor. He emphasizes identifying the right target audience by focusing on individuals motivated by pain who are already taking action to solve their problems. Ben also discusses how layering multiple referral channels, gamifying engagement, and offering seamless mobile experiences can unlock massive business growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ben Dixon, CEO at Naxum, about building and scaling referral marketing systems. Ben shares insights on predictive sales technology, identifying the right audience, and the power of gamification. He also dives into strategies for supporting a global workforce, lessons from client case studies, and how to create lasting trust through referral programs.

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There are many reasons why your referral marketing program could be failing and today, with the help of Roger P. Levin, DDS – an internationally recognized writer, advisor, management consultant, dental business visionary, and Founder and CEO of Levin Group, Inc. – we continue our conversation highlighting the pitfalls to avoid in referral marketing for an OMS practice. After reminding us of the importance of referrals for dental surgeons, Dr. Levin picks up the conversation with how building relationships with referring doctors helps to improve your overall patient experience. Then, we learn how to offer total support to referring doctors, how to keep building your referral pool, the consequences of parting ways with a top referring doctor, and why it's essential not to resent any referring doctors. We also explore the dos and don'ts of social media, The 60-30-10 Model, quality versus quantity, and why you always need to follow up with “D” doctors. To end, Dr. Levin explains why it's important to consult the referring GP when problems arise, how to keep GP staff happy and on your side, how to eliminate rudeness from your speech, and why inconsistency is the number one reason referral marketing programs fail.       Key Points From This Episode:Dr. Roger Levin reminds us why referrals are the lifeblood of an OMS practice. Why it's vital to build relationships with referring doctors to improve the patient experience. The importance of offering total support to your referring dentists. How to keep building your referral base, and how quality begets quantity. Losing a top A: the consequences of parting ways with a top referring doctor. How bailing out general dentists will strengthen relationships and generate more referrals.  The dangers of resenting referring doctors. Unpacking social media and how it can affect your referral marketing.  The 60-30-10 Model. More on quality versus quantity, establishing a quality referral pool, and how to keep it simple. Why it's a huge mistake to not follow up with “D” doctors, and how to throw out a wider net. Understanding why study clubs are not the be-all and end-all. Why you should always consult the referring doctor for hidden problems and complications.  How to keep GP staff happy, why this matters, and how endorsing GPs boosts referrals.  Inconsistency: the number one reason referral marketing programs fail. The way rudeness contributes to diminishing referrals. How avoiding the mistakes we've mentioned can lead to exponential financial growth.The best practices for dealing with dental support organizations regarding referrals.  Links Mentioned in Today's Episode:Dr. Roger Levin on LinkedIn — https://www.linkedin.com/in/roger-levin-69ab744/ Levin Group, Inc. — https://levingroup.com/ Levin Group, Inc. on YouTube — https://www.youtube.com/@LevinGroupInc American Association of Orthodontists — https://education.aaoinfo.org/  ‘Part 1: Things That Can Cause Your Referral Marketing Program to Fail (with Dr. Roger Levin)' — https://podcasts.apple.com/us/podcast/part-1-things-that-can-cause-your-referral-marketing/id1535284898?i=1000690776176  National Journal — https://www.nationaljournal.com/ The 5 Types of Wealth —