Podcast appearances and mentions of Brian W Robinson

In this episode of "Now That's Significant," host Michael Howard sits down with Brian W Robinson, former leader of analytics teams at Meta and Yahoo! and author of "Project Boing," to discuss the importance of balancing the creativity of storytelling with the power and robustness of data in market research. Robinson emphasizes that impactful market research involves striking a balance between data analysis and compelling narrative - rather than just leaning on one over the other. Here are five key takeaways from their conversation:  Finding a Home in Market Research: The field often attracts individuals with diverse backgrounds who are drawn to its unique blend of curiosity and analytical thinking. Balancing Data and Storytelling: Effective market research involves using data as a foundation for crafting compelling narratives that resonate with decision-makers. Overcoming the "Nobody Listens to Me" Mentality: Market researchers should focus on understanding their audience and tailoring their communication to effectively convey insights. Embracing AI in Market Research: AI presents both opportunities and challenges for market research, requiring adaptability and a willingness to integrate new technologies. The Importance of Concise Communication: As professionals rise in their careers, they must learn to communicate complex information succinctly and tailor their message to different audiences. To hear more insightful discussions on the world of market research, tune in to other episodes of "Now That's Significant" on major podcast platforms.  *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool

A sales strategy plan that applies to designers is hard to come by. Even worse, knowing what to say and how to say it can be stressful and daunting. Is there an easier way to approach sales that is less anxiety-inducing? Brian Robinson joins Darla and Natalie to share his 5-step plan for success.  Brian is a best-selling author and sales coach, specializing in helping businesses capture lost marketing opportunities. His sales formula—discussed in depth in his book—is a helpful approach for anyone looking for a better way to sell. He discusses his approach in this episode of the Wingnut Social podcast. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [1:25] John Wick poll and Christmas decorations  [4:30] A sales formula with Brian Robinson [8:05] Make sales a conversation—not a presentation [9:25] Brian’s 5-step formula for success [12:40] The psychological concept of anchoring [16:25] Takes notes with pen and paper [20:40] How to discuss solutions for your clients [24:25] Closing: discounts and deadlines [29:35] A less aggressive option [31:30] Money money money, money! [36:50] What up Wingnut round Connect with Brian W. Robinson Get the first 3 chapters of Brian’s book FREE! Brian’s Website Brian on LinkedIn Resources & People Mentioned The Selling Formula by Brian W. Robinson The Compassionate Samurai by Brian Klemmer The 5-step sales strategy plan Brian points out that you need to make your sales pitch a conversation—not a presentation. Viewing it that way can take a weight off your shoulders. He lays out a 5 step strategy: Step #1: Connect with your prospect and set the agenda Step #2: Master the client interview: ask for permission to question them about their home, desires for the remodel, and so forth. Take notes with pen and paper. Step #3: Present your solution: based on the client interview, present a solution that solves their specific design problems. Step #4: Share pricing and guarantees (Brian shares some impressive strategies in this episode). Step #5: Close the deal. Brian notes, “you must always have an offer—and a deadline.''  Most people struggle with closing the deal because it’s awkward. It’s hard to look someone in the eye and ask them for their business, even when you’re offering an amazing service. If you struggle to ask clients directly if they’d like to work with you, Brian said you can phrase it this way: If I could provide you with an incentive to choose one of our packages today, would you be open to discussing that? Most people are going to say yes. It’s a nice segue into your offer and being able to schedule a follow-up. Understand the psychological concept of anchoring Pricing can be another tricky subject, especially when so many potential clients have no idea what the true cost typically is. One tip Brian gives to help mitigate the sticker shock is to have potential clients complete a questionnaire. It should present the client with an option to choose their budget range or write in what their budget amount. This allows you to know their budget mindset before scheduling a consultation. The other strategy when dealing with pricing is that of anchoring. You present your packages and pricing from the most expensive to the least expensive. This anchors their mindset to the highest price so that anything offered that’s lower is more appealing. Just like in design and photography, make your pricing follow the “rule of thirds”. Anything that is presented in threes is appealing to the eye—and the wallet. Listen to the entire episode as Brian walks through his strategy in-depth and gives designers a great layout for selling their services the easiest way possible.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Brian W. Robinson has worked in sales and marketing with some of the best-known companies in the world, including Coca-Cola USA and Johnson & Johnson. Upon leaving his corporate career, he helped launch a successful start-up where he was the first person in the history of the industry to sell more than one million dollars in business in twelve months—entirely by phone. His more than two decades’ worth of in-the-trenches, battle-tested, face-to-face and phone-presentation knowledge can benefit virtually anyone, from Fortune 500 companies to entrepreneurial ventures.

Brian Robinson is a sales coach and expert with over two decades of sales experience at companies like Coca-Cola and Johnson & Johnson. Over the years, he developed a 5-step process, The Selling Formula, that has proven to increase his sales dramatically. Brian is sharing his valuable insights, how you can implement the 5 steps into your sales cycle and other powerful tips and tricks to improve your sales results!   Here are some of the topics covered in this episode: 5 steps to boost your sales How to develop your set of questions for your prospects 4 powerful sales phrases you need to start using Brian’s secret tip to doubling your sales NOW The closing question that will seal the deal   You can listen to this episode on iTunes, Stitcher, Spotify, Google Play or wherever you get your favorite podcast!   About the Guest: Brian W. Robinson is a sales and marketing expert, best-selling author, and coach. He has worked for some of the best-known companies in the world, including Coca-Cola USA and Johnson & Johnson. Upon leaving his corporate career, he helped launch a successful startup where he was the first person in the history of the industry to sell more than one million dollars in business in twelve months - entirely by phone. He has over two-decades of in-the-trenches, battle-tested, face-to-face and phone-presentation experience that can benefit virtually anyone, from Fortune 500 companies to entrepreneurial ventures. Brian is the author of the Amazon #1 Best-Seller, THE SELLING FORMULA: 5 Steps for Instant Sales Improvement.   Get the first three chapters of the Audiobook FREE: https://www.BrianRobinsonBook.com Other FREE resources: https://www.TheSellingFormula.com Website: http://www.works24.com LinkedIn: https://www.linkedin.com/in/brianwrobinson   Listen to more episodes of the Outside Sales Talk here and watch the video here!  

Brian W. Robinson has worked in sales and marketing with some of the best-known companies in the world, including Coca-Cola USA and Johnson & Johnson.  Upon leaving his corporate career, he helped launch a successful startup where he was the first person in the history of the industry to sell more than one million dollars in business in twelve months—entirely by phone. His over two-decades-worth of in-the-trenches, battle-tested face-to-face and phone-presentation knowledge can benefit virtually anyone, from Fortune 500 companies to entrepreneurial ventures.  Brian is the author of the Amazon #1 Best-Seller, THE SELLING FORMULA: 5 Steps for Instant Sales Improvement. Greg Gunn has an amazing conversation with Brian about being a family of intentional direction!