Wingnut Social: The Interior Design Business and Marketing Podcast

Is your contractor ghosting you, or are you just not speaking their language? Most interior designers know they need reliable contractors to grow their business, but few realize contractors are also sizing them up. In this episode, Elizabeth Scruggs shares what makes contractors roll their eyes... and what makes them want to call you back. Whether you're a designer dreaming of launching a design-build firm or just tired of construction projects going sideways, this episode lays out the path forward with practical steps, stories, and no-fluff advice. You'll learn: ✅ Why finding contractors at the pro desk may be smarter than scouring Instagram. ✅ What builders are really evaluating when deciding to partner with a designer. ✅ The biggest mistake new design-build firms make, and how to avoid it. ✅ How to protect your business legally before the demo starts. If you're an interior designer looking to get more control, more confidence, and more respect from contractors, this is the episode that's going to help you get there. Listen now and start building the partnerships that elevate your entire business.   (00:00) Learning construction by doing: Elizabeth's origin story. (05:28) How designers can find and vet great contractors. (12:19) The importance of setting expectations with trades. (17:32) Legal and liability considerations for design-build firms. (24:43) What contractors actually want from interior designers. (30:33) Should you become your own general contractor?   About Elizabeth Scruggs Elizabeth Scruggs is a licensed general contractor and the principal designer behind Superior Construction and Design, LLC, one of the only female-led design-build firms in Middle Tennessee. With over 30 years of hands-on experience and a national reputation as a speaker, author, and High Point Market Insider Tour co-host, Elizabeth brings unmatched insight into bridging the gap between construction and design. Her passion? Helping interior designers confidently step into the design-build space and build businesses they love, without sacrificing quality or control. Website Instagram: @superiorconstructionanddesign  

You've invested in professional photography. Your portfolio looks incredible. Your social media presence is growing. And yet… those high-end clients you've been aiming for? They're still not booking. Something isn't lining up, and the culprit might be hiding in plain sight: your website. Many interior designers assume that a visually attractive website is enough to convert browsers into buyers. But what if your site's design choices are actually sending subtle signals that work against the luxury service you provide? What if, despite your best efforts, your digital presence is whispering “entry-level” to the very clients you're trying to attract? I sit down with branding and web strategist Nicole Heymer, founder of Glory & Brand, to unpack the exact elements that create a high-end feel online, and the seemingly small details that can quietly sabotage it. We talk fonts, color palettes, white space, and layout, but we also go deep on things most designers overlook, like SEO structure, AI search visibility, and the impact of editorial copy on how your business is perceived. Whether you're a seasoned designer ready to uplevel your client base or you're just starting out and want to set the right tone from the get-go, this conversation is a must-listen. Because in the luxury market, your first impression isn't made in person, it's made on your website. And it needs to feel just as high-end as the spaces you create. You'll learn: ✅ How to make your website immediately feel more high-end ✅ The small website mistakes that silently repel luxury clients ✅ Where SEO and AI intersect, and how your site can start working 24/7 ✅ Why strong copy and professional photography are non-negotiable If you're an interior designer looking to attract premium clients and elevate your brand presence online, this is the episode that's going to help you get there. Listen now and learn how to align your digital first impression with the level of service you actually provide.   (00:00) The two-bucket problem - traffic vs. conversion (02:39) Why a beautiful site isn't enough if no one sees it (06:00) What makes a website feel upscale (fonts, white space, color restraint) (12:30) Balancing minimalism and SEO using hidden copy and structure (16:02) How to handle your site when you've only got one good project (20:59) AI reads everything: Why your site copy matters more than ever (25:10) Costly DIY mistakes even luxury designers make on their websites   About Nicole Heymer   Nicole Heymer is the founder and creative director of Glory & Brand, a boutique agency specializing in branding, website design, and marketing automation for interior designers, architects, and builders. Since launching in 2011, Nicole has been known for her clear, practical approach to digital strategy, helping clients craft upscale, conversion-focused online presences that reflect their unique value. Her work has been featured in industry podcasts, conferences, and branding workshops, highlighting her influence in the design community. Nicole's journey into entrepreneurship was inspired by her early experiences working with interior design firms and her passion for creating cohesive brand experiences. At Glory & Brand, she leads a team that delivers well-made, practical branding and websites, focusing on helping design firms make the most of their digital presence. Nicole's commitment to excellence and her ability to merge aesthetics with strategy have made her a trusted partner for businesses seeking to elevate their brand and attract the right clients. Website Instagram  

What if being overlooked was the best thing that ever happened to your business? When Wandra Cain walked into showrooms and got ignored, she didn't flinch—she made a mental note. That “Pretty Woman” moment stuck with her, not as a grievance, but as fuel. She'd always had a sharp eye and a natural gift for pulling beauty out of limitation, but that experience sharpened her resolve to create a design business that didn't ask for permission to be taken seriously. She built WCA Interiors from the ground up, not with flashy backing or a big team, but with intention, consistency, and a deep belief that her work belonged, regardless of who initially acknowledged it. Her journey started with pivots. From corporate desk jobs to cosmetology school, and eventually to earning her interior design degree while working full-time, she followed the tug toward creativity even when the path forward looked unclear. Early projects tested her—contractors challenged her decisions, budgets fell apart, and she didn't always know how to protect her time or profit. But instead of hiding the hard parts, she leaned in. Every mistake became a tool. Every misstep taught her how to run a better project, have firmer boundaries, and value her own expertise. What really sets Wandra apart is her ability to show up with humility and confidence at the same time. She leads projects with warmth, listens deeply to clients, and isn't afraid to say no when the fit or the numbers are off. Even with over 11,000 Instagram followers, she's more focused on building genuine relationships—online and off—than chasing engagement. For her, design isn't about ego or aesthetic signatures; it's about helping people feel truly at home in their spaces. The business didn't happen overnight. It was ten years of quiet hustle, small wins, big learning curves, and showing up again the next day. You'll learn: ✅ How to lead projects (and set boundaries) when contractors push back ✅ Why visibility matters—and how Wandra handled being underestimated ✅ Systems and client processes that helped her turn a hobby into a real business ✅ What she's doing now to market her firm without burning out on Instagram If you're an interior designer looking to grow a business that reflects who you are—and makes money doing it—this is the episode that's going to help you get there. Listen now and remember: being underestimated might be your greatest edge.   (0:00) The “Pretty Woman” moment that shaped Wandra's mindset (0:50) Wandra's origin story and entering the interior design world (4:40) Why representation in the design industry matters (12:30) Pivoting from cosmetology to design and going back to school (15:50) Learning the hard way: pricing, client management, and early business mistakes (22:40) Building confidence and refining systems and client processes (30:50) Grassroots marketing, networking, and digital growth   About Wandra Cain Wandra Cain is the founder and principal designer of WCA Interiors, a full-service interior design firm based in Easton, Pennsylvania. With a focus on creating refined yet livable luxury, Wandra believes that a well-designed home should serve as a sanctuary, capturing the spirit of the client and enhancing their lifestyle. Her approach emphasizes collaboration, ensuring each space reflects its inhabitants' unique personalities and needs. Website Instagram: @wcainteriors  

What if listening more—not designing more—is what actually makes you great at this job? Emily Tucker says her best work hasn't come from executing her own vision—it's come from learning how to filter her clients' visions through her design lens. She's not here to imprint her style on every project. Instead, she's gotten really good at making someone else's taste look like something she'd proudly add to her portfolio. And it's that mindset—meeting the client where they are, without losing yourself—that's helped her build a design firm where both the work and the relationships feel like the real win. She breaks down what it means to hold space for a client's preferences, even when they clash with your instincts. That doesn't mean rolling over. It means knowing when to guide, when to push, and when to let them lead. And sometimes, it means saying “absolutely not” with zero hesitation. That confidence doesn't come from dominance—it comes from knowing exactly what your role is and who you're doing this work for. Emily also shares the habit her firm follows religiously that keeps every client feeling looped in, cared for, and crystal-clear on progress. It's not a tool. It's not a tech stack. It's a simple, consistent move most designers skip because it's annoying to maintain. But doing it every week has completely shifted how clients perceive her team—and how her team stays organized enough to deliver on time, every time. You'll learn: ✅ Why letting go of full creative control can actually sharpen your aesthetic ✅ The one weekly habit that immediately upgraded client trust ✅ How to handle pushback (and when to say no with zero guilt) ✅ What “modern rooted in tradition” really looks like—and why it sells If you're an interior designer looking to attract better-fit clients and grow through your projects (not just finish them), this is the episode that's going to help you get there. Listen now and stop designing in a vacuum.   (0:00) When your client's style isn't yours (4:54) Balancing your aesthetic with someone else's style (8:44) When the client's vision really clashes—what then? (10:57) Giving pushback with confidence (and respect) (18:25) The weekly email that changed everything (22:30) Hiring missteps, expectations, and what she fixed (36:00) The future of her firm—and the real meaning of “timeless”   About Emily Tucker Emily Tucker is the founder and principal of Emily Tucker Design, a Boulder-based firm known for creating timeless, client-centered residential interiors. Drawing from a background in architecture and more than a decade of design experience—including formative years with celebrated designers like Kelly Wearstler and Steven Gambrel—Emily brings a refined sensibility and deep knowledge of spatial planning to every project. Her work balances classic design principles with the unique lifestyle and personality of each client, resulting in interiors that feel both grounded and alive. Whether designing a mountain retreat or a city townhouse, she believes that great design emerges through collaboration, listening, and a deep respect for place. Her thoughtful, process-driven approach ensures every space is beautiful, personal, and enduring. Emily's work has been featured in national publications and is admired for its warmth, structure, and sophistication. Website: etuckerdesign.com Instagram: @emilytuckerdesign   Connect with Darla Instagram Resources & People Mentioned Wingnut Academy  Demon Copperhead book  FOLLOW Wingnut Social Wingnut Website Facebook X Instagram SUBSCRIBE to The Wingnut Social Podcast Apple Podcasts YouTube

Feeling burned out and creatively stuck? This could be why. What if the real reason you're feeling drained in your business—uninspired, overwhelmed, and a little disconnected—has nothing to do with your workload, your clients, or your schedule? What if the missing piece is something far less obvious, but far more powerful: joy? In this energizing and eye-opening episode, keynote speaker and author Lisa Even joins the conversation to challenge the hustle-at-all-costs mindset that so many creatives and entrepreneurs have come to accept as normal. Lisa makes a compelling case that joy isn't just a nice-to-have emotion—it's a strategy, a survival tool, and a business asset that too many of us are ignoring. Drawing from both personal and professional experience—including the traumatic loss of her home in a fire—Lisa shares how she rebuilt not just her house, but her mindset. She walks us through her journey of moving from reactive, stress-fueled living to an intentional, joy-driven approach that transformed her work, her creativity, and her relationships. If you've ever felt like your business is running you instead of the other way around, or like you've somehow lost touch with the spark that made you fall in love with interior design (or entrepreneurship) in the first place, this episode is for you. Lisa's insights will help you reframe burnout, rediscover your purpose, and rebuild your energy—not by adding more to your plate, but by shifting your perspective and making intentional choices that nourish you creatively and emotionally. You'll learn: ✅ Why Lisa says “you happen to the world”—and what that really means for how you show up every day ✅ How to build a “joy bank account” and make regular deposits into it, especially through your calendar ✅ The one mindset trick that can turn a frustrating client or a bad day into a moment of growth ✅ Practical, doable ways to infuse more joy into your creative process, even when you're on deadline ✅ How to stop reacting to stress and start intentionally choosing your experience instead Lisa's approach is both refreshing and deeply practical. She doesn't advocate blowing up your business or taking a six-month sabbatical to “find yourself.” Instead, she offers simple, actionable shifts you can make today—like creating a joy list or recognizing the difference between your circle of control and your circle of concern. These aren't just mindset tools—they're fuel for your creativity, resilience, and longevity as a business owner. This episode is especially valuable for interior designers and creatives who are feeling the weight of expectations—whether from clients, deadlines, or themselves. Lisa reminds us that while joy might feel elusive in high-pressure moments, it's often one of the most accessible tools we have when we learn how to tap into it. The result? More energy, more inspiration, better client experiences, and a business that feels not only successful—but also sustainable. Timestamps: (0:00) You happen to the world (3:00) Circle of control vs. circle of concern (6:00) Joy as a survival strategy (9:10) The ripple effect of positive energy (13:00) Navigating difficult clients with soft skills (20:50) How to create your own “joy list” About Lisa Even: Lisa Even is a keynote speaker, author, and joy strategist who blends storytelling with actionable insights to help individuals and teams create powerful ripple effects through the way they show up every day. Her work centers around helping people discover better ways of working and living—infused with purpose, positivity, and yes, joy. Lisa's interactive and engaging style empowers audiences to become more productive, more profitable, and most importantly, more fulfilled.

Are your go-to vendors quietly tanking your margins—and you don't even know it? Behind the scenes of your interior design business, a silent upheaval is happening. Tariffs are surging, especially on furnishings imported from China, with rates leaping from 40% to over 140%. What used to be a reliable supply chain is now a minefield of unpredictability. If you're sourcing products the same way you did six months ago, you could be putting your profit (and client trust) at risk without realizing it. We have design insider Warren Shoulberg breaking down the chaos: where designers are likely to get hit hardest, what U.S. manufacturing can and can't realistically solve, and which countries might offer temporary relief before the tariff window slams shut again. Whether you're brand new to trade sourcing or already feeling the squeeze, you'll walk away understanding what this global shake-up means for your day-to-day decisions—and how to protect your business from it. We also get into the long-term shift: why leaning into higher-end clients and luxury positioning isn't just a branding move—it might be your most strategic safeguard. From sourcing hacks to client communication strategies, this episode is your guide to staying ahead of a market in flux. You'll learn: ✅ Why tariffs are wrecking margins ✅ How U.S. sourcing falls short ✅ Why premium clients offer stability If you're an interior designer looking to future-proof your sourcing strategy and protect your profit margins, this is the episode that's going to help you get there. Listen now and stay ahead of the supply chain madness before it blindsides your business.   (0:00) Tariffs hit home: What's going on and why it matters (5:19) The chaos in sourcing: Why nothing is predictable (7:47) Can we benefit from cutting China out of the equation? (9:03) Is U.S.-based manufacturing a realistic solution? (14:10) How different tiers of designers are affected (16:21) Where to look now: Domestic and European alternatives (21:02) What to do now: Orders, upcharges, and last-minute pivots (25:00) Why going high-end is the safest long-term move   About Warren Shoulberg Warren Shoulberg is a veteran business journalist covering the home furnishings industry. He writes for The Robin Report, The Business of Home, and his blog WarrensReport.com, sharing insights from decades inside the retail world. Website: https://warrensreport.com  

What if “great work” isn't enough to attract the clients you really want? Luxury clients aren't just buying your taste or talent—they're investing in an experience that speaks their language. In this episode, photographer and author Jeffrey Shaw pulls back the velvet curtain on how affluent buyers actually make decisions. Whether you're aiming for high-net-worth homeowners or just want to elevate your design game, this conversation will shift the way you think about value, messaging, and what “luxury” really means. Here's what you'll learn: ✅ Why interior design is inherently a luxury—and what that means for your marketing ✅ How affluent buyers think, what influences them, and what they really value ✅ The “boxwood vs. pine” mindset shift that changes everything ✅ How to create brand resonance that makes dream clients feel seen ✅ Why great isn't good enough—and what to do about it   If you're an interior designer looking to attract clients who value your work at the highest level, this is the episode that's going to help you get there. Listen now and start speaking the secret language of luxury.   About Jeffrey Shaw Jeffrey speaks about how to sell to the rich at association events and conferences such as ImagingUSA, HOW Design, Growth Marketing, and ProfitCon, and for corporations like Verizon and BMW. He is the author of two books, The Self-Employed Life and LINGO, a LinkedIn Learning Instructor, and host of, The Self-Employed Life, which ranks among the top 15% of all podcasts on iTunes. Website: https://jeffreyshaw.com Instagram: https://www.instagram.com/jeffreyshaw/  

What can interior designers learn from the world of luxury hospitality? In this episode, Darla sits down with designer and entrepreneur Harry Myers to explore how his background in hospitality and banking shaped his approach to high-end interiors. Harry shares his journey from the service industry to running a thriving design business, unpacking the key lessons that helped him navigate a career pivot during COVID-19 and develop a hybrid business model that blends service and design. He dives into the importance of sensory-driven spaces, lighting, and intentionality—plus how asking the right questions helps uncover client needs and elevate your brand. If you're an interior designer looking to refine your business strategy, attract luxury clients, and create spaces that leave a lasting impression, this episode is packed with insights to help you level up. Listen now to discover how to infuse hospitality into your design process and build a business that thrives! About Harry Myers: Harry leads HLM Designs with an infectious energy, and a fresh eye for moody, transitional, eclectic modern design. A calculated risk-taker, Harry's diverse professional background spans the worlds of corporate finance, marketing, hospitality, event services, and interior design. His enthusiasm, exceptional taste and extensive knowledge of materials and techniques inspire his clients to explore, experiment, and discover. Website: https://www.hlmdesigns.com Instagram: www.instagram.com/harrylmyersdesigns ***

Marketing isn't just about showing your work—it's about telling your story. In this episode of Designed by Wingnut, video marketing expert Jude Charles joins Darla to reveal how interior designers can use storytelling and docu-series to connect with clients, build trust, and grow their business. Jude shares why authentic video content is a game-changer, how to overcome the fear of being on camera, and the secret to making potential clients feel like they already know you before you ever meet. Whether you're looking to attract high-end clients, establish a personal brand, or use social media more effectively, this episode is packed with actionable strategies to take your marketing to the next level.

In this episode of Designed by Wingnut Social, Jason Yarusi introduces the Live 100 Mindset, a strategy focused on making small, consistent improvements to achieve long-term success. Drawing from his experience running 100 miles, Jason shares insights on overcoming fear, building self-awareness, and developing habits that drive business growth. This mindset can be a game-changer for interior designers, architects, and creative entrepreneurs. Instead of getting overwhelmed by big goals, learn how breaking them into manageable steps can help you build a thriving interior design business with confidence. Jason is a Private fund manager of over $300 million dollars in commercial real estate. Since 2017 his company Yarusi Holdings has amassed over 3000 apartment and commercial real estate units.Jason has built and exited multiple companies: construction, restaurants, a brewery and multiple large apartment communities. He is an avid ultra runner and workout enthusiast. Key Lessons from This Episode:  ✔️ The power of small, consistent actions in business and life ✔️ How fear holds entrepreneurs back—and ways to push through it ✔️ The importance of self-awareness and intentional goal-setting ✔️ Breaking unproductive habits to unlock new opportunities ✔️ A step-by-step approach to building a successful interior design business Want to apply the 100 Mindset to your interior design business? Tune in now and start taking small steps toward big results.

Darla discusses essential financial strategies for interior design businesses with guest Michelle Cooper. The conversation covers topics such as determining a healthy profit margin, managing business scaling, and maintaining profitability. Michelle shares insights on pricing strategies, time tracking, and the importance of understanding financial statements for business success. Michelle Cooper guides entrepreneurs through their financial mazes, enabling them to embrace their numbers with confidence. Her experience also includes more than 20 years of working in business strategic growth & 20 years of working with taxes, financial strategy & analysis in high-pressure, fast-moving environments. On a mission to help women live their rich lives, Michelle specializes in refining both the practical, spiritual & energetic aspects of money, ensuring businesses thrive. ***

This week, Darla and Mischa Zvegintzov discuss the importance of podcast guesting for service providers, particularly in the interior design industry. Mischa emphasizes the value of reaching target audiences through podcasts, building thought leadership, and leveraging SEO benefits. The discussion also covers practical tips for finding relevant podcasts, crafting effective pitches, and maximizing the impact of podcast appearances. Mischa shares insights on how to effectively pitch for podcast guest appearances, emphasizing the importance of simplicity and clarity in communication.  Mischa is a seasoned sales expert who once retired to teach yoga and be a stay-at-home dad. Now, as Chief Influence Officer of The Influence Army and host of the top 1.5% podcast the Table Rush Talk Show, he helps heart centered entrepreneurs amplify their message and build influence without costly advertising. Are you ready to go on an Influence Tour? ***

In this episode, Darla and guest Brad Farris dive into the intricacies of preparing to sell your interior design business. They discuss the importance of growth, sustainable operations, and strategic planning—whether you're considering a sale or simply optimizing your business for retirement. Brad shares his insights on transitioning from daily service delivery, on strategies to enhance business value through increased revenue, profitability, and recurring revenue streams, and on the critical role of establishing early relationships with potential buyers. Brad is known for helping agency and expert firm owners grow through the $1M — 2M barrier to become thriving $3M — $5M agencies. For over twenty years, Brad has worked alongside agency owners to help them sharpen their focus, raise their prices, and hire better people so that their firms can scale. In his work with hundreds of agency owners, he's learned that success is driven less by what you do than who you decide to be, and the biggest hurdle to your agency's growth is between your ears. ***

Are you thinking about starting your own company, or have you already started one but are struggling to stay afloat? Today's guest, Lindsie Davis of Blueberry Jones Design, has lots of tips on how to develop reliable systems to take control of your business. We discuss time blocking, how to avoid scope creep, and how to price out your services. Stay tuned! Blueberry Jones Design is a Texas-based interiors firm founded by Principal Designer Lindsie Davis, specializing in high-end full-service residential design. Lindsie is known for creating eclectic, playful homes that push creative boundaries and enhance her client's unique lifestyles. Her background in art influences her bold approach to the colors, patterns, and textiles that distinguish a Blueberry Jones home. ***

Darla sits down with Sarah Bronstein to explore the fascinating world of tiny homes, discussing personal experiences, real estate insights, and the unique challenges of designing for small spaces. They delve into the appeal of tiny living, the potential for investment in tiny house communities, and the differences between commercial and residential tiny home design. The discussion highlights the importance of understanding client needs and the evolving landscape of tiny home living, particularly in areas like Asheville, North Carolina. Sarah discusses her dual passion for real estate and interior design, particularly in the context of tiny homes. She emphasizes the importance of understanding client needs, navigating property considerations, and the significance of due diligence in property buying.  About Sarah: Hi! I'm Sarah and I live in a vintage travel trailer with my pup Albus. I am an interior designer, realtor, and host of the Nomadic Spaces podcast. My expertise is in vacation rental and tiny home design. After years as lead designer for a prominent vacation rental company I realized the corporate culture no longer aligned with who I was as a designer or as a person… so in 2020 I started Sukkha Interior Design and now I work with amazing clients creating beautiful spaces all over the country. ***

Melanie Zaelich shares her journey starting from a career in advertising to becoming a successful interior designer. She discusses her business model focused on consultations, the importance of work-life balance, and how she caters to her target demographic. Melanie emphasizes the simplicity of her consultation services and the personal motivation behind her career shift, highlighting the fulfillment she finds in helping clients love their homes.  Melanie Zaelich is an award-winning interior designer and the only consult-based, à la carte business model in Minneapolis, MN. Known for her down-to-earth approach, creativity, and ability to make design fun and accessible, Melanie has enriched over 2,000 homes since founding Happy Place Interiors in 2016. Her accolades include regional and national design awards, such as the "Top 10 Redesigner of the Year" and "Minnesota's Best" Interior Design Firm. ***

Julianne Hendrickson returns to discuss her significant growth in the interior design industry and the launch of her mentoring group for aspiring designers. She shares insights on the importance of collaboration, community building, and the value of mentorship in fostering professional development. Julianne also outlines her future goals for expanding her mentoring efforts online and emphasizes the importance of being authentic in business. The discussion highlights the journey of growth, the challenges faced, and the strategies that have led to her success. Julianne Hendrickson is the principal owner of Hendrickson Interiors. Julianne lives in Tampa, FL with her two children and husband. She loves to travel, read, nap, and have a spa day. ***

Darla and Danielle Hayden dive into one of the most important (and tricky) parts of running a business: paying yourself. They discuss the challenges business owners face when it comes to managing money, shifting their mindset around finances, and figuring out how to move money from the business to their personal accounts. They also break down IRS rules (don't be scared!) and explain why understanding your financial health is a game-changer. From S-Corps and LLCs to consistent paychecks and smart investments, stay tuned for tips on navigating your worth, keeping your business growing, and handling the ups and downs of entrepreneurship like a pro. Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc. a bookkeeping and accounting firm that is on a mission to coach six figure (+ beyond) female entrepreneurs so they can better understand their numbers through bookkeeping, financial analysis, and support so they can grow profitable, sustainable and enjoyable businesses. ***

Calling all Wingnuts! To kick off the new year, we're revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. Do your goals for your design business feel unattainable, or are you afraid to even set those goals for fear of getting uncomfortable? Business and life coach Andrea Liebross has lots of great tips on how to get out of your comfy pond and reach your full potential within the waves of the “River of Misery.” Stay tuned! Andrea Liebross, a certified business and life coach, specializing in empowering female entrepreneurs to infuse thinking with action so they can drop the drama and figure out how to think like a CEO, manage like a CEO and believe in themselves to achieve success in their business and at home. Celebrated for her transformative work with unapologetically ambitious women, helping translate their visions into tangible accomplishments, Andrea is the author of the new book,  She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and into the Extraordinary. Andrea is dedicated to implementing systems and strategies that lead to sustainable and meaningful success. She possesses the unique ability to decipher complex situations and shed light on the broader perspective, one that transcends business politics and tedious responsibilities. Her focus is on guiding women toward their highest potential, free from the constraints of traditional norms, to achieve a coveted balance of time, financial prosperity, and boundless energy. Beyond her coaching, Andrea is a dynamic speaker and the engaging host of the Time to Level Up podcast, where she works to help listeners create a plan to have a profitable and successful business.  ***

Calling all Wingnuts! To kick off the new year, we're revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. If you're a small business owner offering specialized services, you may be wondering how to price your services. How do you know if you're charging too much? Well, according to today's guest, Laura Thornton, you most likely aren't charging enough. Stay tuned for lots of tips on flat rate vs. hourly pricing, how much work you should actually be billing for, and how to calculate your rates. With over 27 years of experience, Laura Thornton is a seasoned interior designer and the Founder and Creative Director of Thornton Design, established in 1999. Laura has perfected the art of running a profitable design business and is passionate about sharing her expertise through her comprehensive online course. She teaches designers how to transition from pricing uncertainty to confidently valuing their expertise, optimizing profits, and building client trust with precise pricing strategies. ***

Calling all Wingnuts! This holiday season, we're revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. *** In this episode, Darla is joined by Katie McDonald to discuss the importance of self-care for business owners. Katie shares her personal journey from corporate burnout to wellness advocate and coach. The conversation delves into how self-neglect can impact both personal wellbeing and business success. Darla and Katie also explore actionable self-care strategies and the challenges high achievers face in balancing their drive with the need for self-compassion. Decades ago, the demands of Katie McDonald's corporate career occupied her every waking moment. She was left feeling depleted and depressed—suffering from spiraling mental and physical health crises that threatened her life. Left with no choice but to transform her body-mind relationship, Katie abandoned her corporate job and healed herself. Fully recovered from years of self-neglect, Katie now works with high achievers who are taking care of business at the expense of taking care of themselves. ***

Calling all Wingnuts! This holiday season, we're revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. *** Today's guest, Liz Potarazu, tells us about her journey to creating an almost million-dollar interior design business in just 3 years. Liz also shares her health and wellness routine that keeps her in tip top shape to run her business. Stay tuned! Liz Potarazu is the CEO and Principal Designer of LP & Co, a residential and commercial office interior design firm. Liz started her career in NYC in B2B sales before earning an MBA in San Francisco and pivoting into corporate marketing. Interior Design is a second career for Liz, one filled with passion, purpose. She resides in Potomac, Maryland, right outside of Washington, D.C. with her husband and three young children. ***

Calling all Wingnuts! This holiday season, we're revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. *** Are you giving away all the financial keys to your interior design kingdom to just one person? Do you have a bookkeeper, a CFO, or an accountant, but not all three? Today's guest, Kathy Svetina, tells us why that might not be the best idea, plus tons of other helpful info. Stay tuned! Kathy Svetina helps small businesses with $3M+in annual revenue build financially healthy and sustainable businesses. She is the founder of NewCastle Finance, a company offering Fractional CFO services to growing small businesses and the host of the Help, My Business Is Growing Podcast. For nearly 14 years, she did senior-level financial planning and analysis for Fortune 500 companies. Now she teaches small businesses how big companies use financial information to drive their business forward. ***

Darla is joined by Stephanie Mahaney, an accomplished interior designer, to discuss the challenges and triumphs associated with relocating her business from Florida to Maine. Stephanie shares her journey, including rebranding efforts, digital and PR strategies, and the differences in design and client expectations between the two regions. The conversation also delves into Maine's project-based dynamics, sustainable design, and local networking efforts. Stephanie also offers valuable advice for designers contemplating a similar move. Originally from Bronxville, NY, Stephanie Mahaney moved to South Florida in her early teens where she discovered her love for design. Stephanie started her career at Kemble Interiors, Inc. in Palm Beach, and founded Stephanie Rae Interiors in 2014. Over its 10 years in business, the company has amassed an impressive portfolio. She divides her time between Jupiter, FL and Maine where she lives with her husband and three children. ***

This week, Darla sits down with renowned interior design coach Gail Doby. They discuss the current state of the interior design industry and talk about the challenges faced by designers due to economic pressures like interest rates and inflation. Gail offers valuable advice on maintaining profitability, the importance of marketing and networking, and the impact of mindset on business success. Gail Doby is co-founder of Pearl Collective, an interior design business consultancy that has helped designers, architects, and other creatives increase their profitability by up to 512 percent. Doby does more than help her clients wrangle decimals on a budget sheet. After nearly 20 years of experience running her own Denver-based design firm (plus a BSBA in Finance and Banking), she's obsessed with sharing innovative ways to overcome business roadblocks and challenges. ***

Darla discusses essential financial strategies for interior design businesses with guest Michelle Cooper. The conversation covers topics such as determining a healthy profit margin, managing business scaling, and maintaining profitability. Michelle shares insights on pricing strategies, time tracking, and the importance of understanding financial statements for business success. Michelle Cooper guides entrepreneurs through their financial mazes, enabling them to embrace their numbers with confidence. Her experience also includes more than 20 years of working in business strategic growth & 20 years of working with taxes, financial strategy & analysis in high-pressure, fast-moving environments. On a mission to help women live their rich lives, Michelle specializes in refining both the practical, spiritual & energetic aspects of money, ensuring businesses thrive. ***

One of the best kept secrets in the interior design industry is designing for vacation homes. How do you do it? How do you get into it? What are the benefits? Today's guests, Melinda Cahill and Suzanne Glavin of North Shore Nest, discuss the ins and outs of vacation home design. Stay tuned! “We began North Shore Nest in 2004 from our basements in Glenview.  Prior to launching, we were doing design projects on the side for family and friends while we worked our full time careers.  When the market crashed, we made the decision to launch North Shore Nest full time, and we have spent the last seventeen years designing spaces for working professionals and young families along the North Shore.  Our shared passion for great design paired with sensibility allows us to transform interiors into warm, livable spaces that stand the test of time. By taking a fresh updated approach to traditional styling and building rooms with layers, we are able to provide depth and individuality allowing our clients to live beautifully everyday. We are based in Glenview Illinois, serving the Chicago area and surrounding suburbs, as well as the Lake Geneva Wisconsin area. We enjoy the diversity and learning opportunities offered by working in communities other than our own.” ***

Darla sits down with Dan Rubinstein to discuss the process of getting interior design projects into print and digital magazines. They also discuss the importance of an effective and holistic marketing strategy. Dan shares some tips on leveraging photography, Instagram, and more to boost your design business. Stay tuned! For more than 25 years, Dan Rubinstein has been a writer, editor, and consultant based in New York specializing in design, art, and culture. His podcast, The Grand Tourist with Dan Rubinstein, recently began its 11th season of in-depth episodes that explore the worlds of art, design, style, and travel. Prior to The Grand Tourist, he was the Home & Design Director at Departures. ***

Are you an interior designer or small business owner that hates sales calls? Well, there may be another way for you to connect with prospective clients. Today's guest, Frankie Fihn, delves into how pre-recorded videos can replace traditional sales calls, reduce time spent on vetting clients, and increase efficiency. Frankie shares his insights on process steps, dealing with client objections, and ensuring the video content is client-focused. Frankie Fihn is the author of the book Beyond The Agency Box. He has been in digital marketing since 2007. He is an entrepreneur, shaman, speaker, author, and world traveler. He has been featured with the world's number one marketer Jay Abraham. He has also written for several magazines, he has been featured in numerous podcasts and articles, and he has spoken on stages all across the world. His approach covers lifestyle design, asset creation, client selection, leverage, and spirituality. ***

Darla sits down with interior designer Bambi Bratton to discuss setting proper expectations for install day, managing client relationships, and dealing with logistics. They discuss Bambi's journey in the design world, her marriage to a custom home builder, and the importance of developing strong relationships with workrooms and showrooms.  Bambi A'Lynn Bratton is an interior designer who lives in Austin and works all over the great state of Texas. She focuses on the residential market, helping homeowners turn dreams into reality. Bambi believes that she has done her job when people say that they'd rather be at home than anywhere else. “There is so much out there,” she says. “I work hard to make a variety of things mix well together. It would be a shame to be too limited in the spaces we create.” ***

Darla sits down with Katie Schroder, founder of Atelier Interior Design, to discuss her journey through challenging business partnerships and personal growth. Katie offers candid insights into her experiences, sharing advice for those considering business partnerships, particularly with close friends or spouses. She highlights the vital importance of having proper agreements and the difficult but transformative process of business 'divorces.' Atelier Interior Design is a full service, award-winning interior design firm. Our designs are driven by vibrant color & pattern complimented with textural & sculptural details. Anything global and cultural continues to inspire us and influences our eclectic style. With over 20 years of experience, we've got the expertise to match our energetic approach. We travel, cherish family and understand modern lifestyles. ***

Are you struggling to voice your opinion on the job site with contractors? Do you want to feel empowered to speak up in a male-dominated space? Today's guest, Elizabeth Lord-Levitt, shares some tips on how to learn the ins and outs of construction so you can feel knowledgeable about every step of your next project. Stay tuned! Elizabeth's construction centered approach to her designs is a culmination of almost 20 years in the remodeling industry. As a CMKBD and CLIPP certified designer with a masters degree in real estate and construction management, Elizabeth applies her construction knowledge to her designs, resulting in completed projects that are not only aesthetically impactful, but practicable and obtainable. She also holds a real estate license, and is the founder of Built4Design Residential Academy. ***

What's the difference between a flat rate and an hourly rate? Which should you use when pricing your interior design services so you end up with more money in your pocket? Shelby and Kasey of Daley Home are here to help with transparent tips on how they price their services. "As a true extrovert and entrepreneur, it was only a matter of time before I turned my passion for design into a business. I founded Daley Home alongside my husband Kasey in 2017. We are driven by great design and a seamless process, resulting in beautiful and predictable outcomes for our clients!" ***

In this episode, Darla is joined by Katie McDonald to discuss the importance of self-care for business owners. Katie shares her personal journey from corporate burnout to wellness advocate and coach. The conversation delves into how self-neglect can impact both personal wellbeing and business success. Darla and Katie also explore actionable self-care strategies and the challenges high achievers face in balancing their drive with the need for self-compassion. Decades ago, the demands of Katie McDonald's corporate career occupied her every waking moment. She was left feeling depleted and depressed—suffering from spiraling mental and physical health crises that threatened her life. Left with no choice but to transform her body-mind relationship, Katie abandoned her corporate job and healed herself. Fully recovered from years of self-neglect, Katie now works with high achievers who are taking care of business at the expense of taking care of themselves. ***

In this engaging conversation, Darla and Cheryl Clendenon explore the intricacies of running an interior design business, focusing on the importance of transparency in pricing, the value of client relationships, and the need for effective business management. They discuss the challenges designers face in pricing strategies, the significance of educating clients, and the impact of trust on business success. Cheryl shares her insights on leveraging trade programs and the psychology behind pricing, emphasizing the need for designers to position themselves effectively in the market. The conversation highlights the importance of building a sustainable business model while maintaining strong client connections. A well known designer & writer in the industry & the 2021 Person of the Year from KBB. In Detail Interiors, employs 8 people, has a retail boutique showroom, e-commerce, Candle Studio and Cheryl has been working with Designers and Architects on changing up their business strategy since 2017. Cheryl's approach is from a creative stance-always-, unapologetically honest, and is passionate about helping interior designers and creating attainable success for small businesses. Today's Takeaways: •Designers need to think larger and embrace their business as a real entity. •Transparency in pricing does not mean revealing every cost breakdown to clients. •Value pricing is essential; clients should understand the value they receive, not just the cost. •Building trust with clients is crucial for long-term success. •Effective management of business costs can prevent financial pitfalls. •Educating clients about the design process and pricing is key to avoiding misunderstandings. •Designers should leverage trade programs to improve their margins and offerings. •Client relationships are foundational; they should feel valued and cared for. •Understanding the psychology of pricing can help designers position themselves better in the market. •A sustainable business model requires ongoing analysis and adaptation.

Has your client tasked you with designing a home gym? Have you considered the importance of lighting, temperature, flooring, and how high the ceiling is? Today's guest, Chris Howell, is the founder and owner of SPX Gym Design. He has lots of great insight on creating bespoke wellness environments for high-end homes and hospitality groups. Stay tuned! Chris is the founder and owner of SPX Gym Design, a company that has been transforming spaces since 2017. SPX Gym Design fuses interior design with custom gym equipment, creating bespoke wellness environments for high-end homes and hospitality groups. SPX has collaborated with prestigious brands such as Soho House Gyms, 1Hotel, Gurney's Resorts, Proper Hotels, and C4 Energy. His innovative approach to gym and wellness design has positioned SPX Gym Design as a leader in the space. ***

A collaboration between interior designers and architects…seems like a match made in heaven, right? Today's guest, Gisela Schmoll walks us through the nitty gritty on creating those relationships - and keeping them. Stay tuned! Gisela Schmoll, a California licensed architect and industrial designer, is the luminary force behind Gisela Schmoll Architect, PC (GSA). With a multifaceted career that spans new residential projects and remodels, product design, and the iconic PalmPilot, Gisela crafts spaces that redefine the boundaries of design. Rooted in collaboration, GSA believes in the transformative power of good design, where the experience of being in a space becomes a profound journey. ***

If you're a small business owner offering specialized services, you may be wondering how to price your services. How do you know if you're charging too much? Well, according to today's guest, Laura Thornton, you most likely aren't charging enough. Stay tuned for lots of tips on flat rate vs. hourly pricing, how much work you should actually be billing for, and how to calculate your rates. With over 27 years of experience, Laura Thornton is a seasoned interior designer and the Founder and Creative Director of Thornton Design, established in 1999. Laura has perfected the art of running a profitable design business and is passionate about sharing her expertise through her comprehensive online course. She teaches designers how to transition from pricing uncertainty to confidently valuing their expertise, optimizing profits, and building client trust with precise pricing strategies. ***

Do your goals for your design business feel unattainable, or are you afraid to even set those goals for fear of getting uncomfortable? Business and life coach Andrea Liebross has lots of great tips on how to get out of your comfy pond and reach your full potential within the waves of the “River of Misery.” Stay tuned! Andrea Liebross, a certified business and life coach, specializing in empowering female entrepreneurs to infuse thinking with action so they can drop the drama and figure out how to think like a CEO, manage like a CEO and believe in themselves to achieve success in their business and at home. Celebrated for her transformative work with unapologetically ambitious women, helping translate their visions into tangible accomplishments, Andrea is the author of the new book,  She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and into the Extraordinary. Andrea is dedicated to implementing systems and strategies that lead to sustainable and meaningful success. She possesses the unique ability to decipher complex situations and shed light on the broader perspective, one that transcends business politics and tedious responsibilities. Her focus is on guiding women toward their highest potential, free from the constraints of traditional norms, to achieve a coveted balance of time, financial prosperity, and boundless energy. Beyond her coaching, Andrea is a dynamic speaker and the engaging host of the Time to Level Up podcast, where she works to help listeners create a plan to have a profitable and successful business.  ***

Is there a particular design style that you love creating, but you're hesitant to cut down your other offerings for fear of leaving money on the table? Well, that may not have to be the case. Today's guest, Diane Rath, has carved herself a successful niche with “The Rath Project,” designing bold and bespoke spaces in an area where that's hard to come by. Stay tuned for tips on her transition to her specialty design, how niching impacts business growth, and thrifting vintage pieces to add character to a space. The Rath Project is a Fairfield, Connecticut–based interior design firm specializing in bold, livable spaces. Diane Rath, Founder and Principal Designer, opened TRP in 2016 with a focus on expertly curating each client's unique personality and sensibility into their home's aesthetic. Together, she and her team create bespoke spaces by listening, exacting, perfecting, and executing on the needs and wants of each individual family member. ***

Have your design clients requested a room designed to enhance intimacy and pleasure? Not sure where to begin, or how to create a sensual space with luxury in mind? Today's guest, Jenny Grimminck, is a master of creating spaces that make partners feel safe and sensual. She designs romantic homes that inspire lust and enhance the client's pleasure. Stay tuned! Jenny Grimminck is the creative genius behind White Wave Design, a boutique interior design studio specializing in intimate interiors for badass soulmates. She works with high-profile professionals that are rock stars on stage, in the boardroom, or on the ice who desire a romantic home that inspires lust and enhances their pleasure. ***

It's summertime, so you might be thinking about what the best type of sheets are for staying cool. Today's guest is textile expert Heidi Luber, and she has tons of tips on finding the best quality sheets that will last (whether for you or your design clients). Stay tuned! Heidi Luber is the CEO and fourth-generation owner of Lubertex International, a textile firm with a rich legacy dating back to 1937 in Montreal, Canada. Heidi's journey is a captivating tale of innovation and reinvention. As the landscape of textile manufacturing shifted, so did Heidi's focus. Sensing an untapped market within the hospitality industry, she steered Lubertex towards new horizons, forging partnerships with elite hotel brands and redefining the company's identity. ***

Are you wondering whether to buy or rent a commercial space for your design business? Is now a bad time to buy a space? What are the risks? What are the benefits? Today's guest, Paul Neal, has spent over 30 years guiding entrepreneurs and businesses towards financial success, and he has lots of great tips on this topic. Stay tuned! Paul Neal, Founder and CEO of Vantage Point Commercial Capital, has spent over 30 years guiding entrepreneurs and businesses towards financial success. A passionate advocate for sustainable growth, Paul's work embodies his belief that thriving businesses are the heart of strong communities. When he's not helping others realize their dreams, Paul is a devoted family man, running enthusiast, and lover of outdoor adventures, underpinning his commitment to balance and vitality in all aspects of life. ***

Are you offering micro design in your interior design services? If not, you could be leaving money on the table. Guest Host Rebecca Hay sits down with Miranda Cullen of Inside Stories to discuss the rise of micro design, plus everything you need to know about franchising your design business. Stay tuned! Miranda Cullen is an internationally recognized interior designer and founder of Inside Stories, one of Colorado's top design firms. She currently leads a team of 20-plus designers in her Denver-based studio, which has earned more than a few accolades. In 2022, Miranda won the Design & Architecture award from the International Design & Architecture Committee. This year, Inside Stories was listed among the "Top 13 Interior Design Firms" in the Southwest by Architectural Digest PRO. ***

Are you a new designer struggling to make connections with furniture manufacturers? Are you an experienced designer looking to streamline your sourcing and shipping? Today's guests, Peter and Alexander Spalding, are the creators of Daniel House Club, a website that helps designers find products, manage vendors, and maximize their creativity. Stay tuned! The concept behind Daniel House Club is both personal and professional to CEO Alexander Spalding and Chief Brand Officer Peter Spalding. As past owners of an interior design firm, they had experienced the many challenges and complexities of running a design business themselves. The Spalding brothers knew all too well that designers spend excessive amounts of time finding products, managing vendors, and handling logistics – and spend less time on being creative. ***

Are you struggling with your sleep hygiene? Do you feel the need to fight sleep in favor of productivity? When you do finally go to sleep, are you having trouble staying asleep? Today's guest is sleep expert Terry Cralle, and she shares lots of sleep tips for solopreneurs. Stay tuned! Terry Cralle, MS, RN, is a Registered Nurse based in Washington, DC. She is certified in clinical sleep health and has co-authored two books on sleep; Snoozby and the Great Big Bedtime Battle (Rowe Publishing, 2015), the first nonfiction book directly messaging the benefits of sufficient sleep to young children and Sleeping Your Way to the Top (Sterling Publishing, 2016), the ultimate guide to success through sufficient sleep. Terry serves as a spokesperson for the Better Sleep Council. ***

Are you an interior designer wondering what it takes to create your own furniture collection? Today's guest, Antonia Caicedo, created a luxury collection of pieces that forges a bond between Art Deco and Mid-Century modern styles. With her experience on both sides of the manufacturing business, Antonia knows what it takes to make a great vendor and a great design client. Stay tuned for lots of tips and another fantastic guest host, Nicole Heymer of Glory & Brand! With an innate understanding of the relationship between design and architecture, Antonia Caicedo serves as Design Director at JIMECO and is the creator of the Antonia Collection, a luxury collection of pieces that forge a bond between Art Deco and Mid-Century modern styles. This collection, continuing to transform and featuring an assortment of case-goods, occasional, and upholstery pieces, together with its own lighting collection, communicates Antonia's unique vision of “effortless luxury”. ***

Are you afraid of the IRS? Well, you don't have to be! Tax expert, Sugey Piedra, sits down with our guest host Liz Potarazu (LP & Co) and shares lots of tips on how interior designers can keep more money in their pockets and set their future finances up for success. As an enrolled agent and 20+ year certified tax preparer, Sugey Piedra likes to make her clients' money work for them so that they don't have to work forever. In her daily work as co-founder of Prominence Business & Wealth Management, Sugey supports high-earning, service-based business owners achieve long-term wealth through a holistic approach to financial services, providing bookkeeping, tax preparation, financial planning and tax strategy under one roof. ***

Guest host Liz Potarazu (LP & Co) interviews Couch.com founder and CEO, Alex Back. They discuss how people are buying couches these days, how AI plays a role in interior design and the retail experience, and how Couch.com can be a resource for interior designers. Stay tuned! Alex Back is the founder and CEO of Couch.com, a new platform dedicated to solving the single biggest problem facing the furniture industry: no one knows where the heck to buy a couch! He previously founded and ran the popular furniture brand, Apt2B, for 13 years prior to his exit in 2023. ***

As an interior designer or business owner, you may have seen your peers hosting podcasts and wondered if you should do the same. But will it lead to sales? Is it worth it? And do you really need to be on camera? Today's guest, Traci DeForge, is a podcast expert and has lots of insight on why every interior designer should have a podcast. Stay tuned! With over 30 years of expertise in Broadcast Media, Executive Management, and Fortune 500 Business Consulting, Traci DeForge is the founder of Produce Your Podcast, a premier podcast consulting and production agency. With a diverse career spanning, she's renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, she pioneered the Franchise Media Model, supporting women-owned businesses & also co-founded the Podcast Professionals Association. ***

What's the difference between a flat rate and an hourly rate? Which should you use when pricing your interior design services so you end up with more money in your pocket? Shelby and Kasey of Daley Home are here to help with transparent tips on how they price their services. "As a true extrovert and entrepreneur, it was only a matter of time before I turned my passion for design into a business. I founded Daley Home alongside my husband Kasey in 2017. We are driven by great design and a seamless process, resulting in beautiful and predictable outcomes for our clients!" ***