Podcasts about mondel

How do you manage digital content at scale for some of the world's most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digital shelf strategy, and automation play a critical role in winning in eCommerce.With over 10 years at Mondelēz, Eric has helped drive content innovation across brands like Oreo, Chips Ahoy, and BelVita. He walks us through the evolution of eCommerce within CPG, the growing role of retail media, and how AI and automation are shaping content development at scale.In This Episode, We Discuss:The evolution of digital commerce in CPG—how eCommerce went from an afterthought to a core business function (3:00)How Mondelēz structures its eCommerce and digital content teams—the roles of brand teams, shopper marketing, and retail media (5:00)The power of content in shaping consumer experiences—what makes a winning PDP (Product Detail Page) (6:20)Mobile Ready Hero Images (MRHI)—why they matter and how Mondelēz uses them to optimize product discoverability (7:03)How Mondelēz leverages its partnership with It'sRapid to scale content creation efficiently across thousands of SKUs (8:38)Meeting retailer-specific content demands quickly and efficientlyAutomating the creation of Mobile Ready Hero ImagesIntegrating PIM data to dynamically generate optimized visualsThe impact of PIM (Product Information Management) on content automation—how data flows from marketing briefs to fully optimized digital content (9:44)The constant innovation cycle in CPG—how new flavors and product launches impact content strategy (11:39)The future of digital commerce—why efficiency and automation will be key to managing retailer-specific content at scale (18:32)Connect with Eric: https://www.linkedin.com/in/eric-altschul-b0189a9/ Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Host Ryan Dull is joined by Mark Rogers, Global Executive Talent Acquisition Director of Mondelēz International. Mark shares his career journey from the military to leading TA teams across major global organizations. He discusses the evolution of TA, the impact of proactive talent pipelining and how technology is transforming recruitment strategies.Mark highlights the importance of building an integrated talent function, the role of executive TA in cost efficiency and the key metrics Mondelēz uses to measure success. Key Takeaways:(02:37) Mark's transition from the Navy to HR and TA.(05:01) Leadership roles in college recruiting and diversity hiring.(07:27) Moving from pharma into RPO and later to Mondelēz International.(14:08) The impact of proactive talent pipelines and internal mobility.(17:40) Key initiatives, including AI-driven hiring processes.(19:36) How Mondelēz structures its TA function and measures success.(20:50) How executive TA creates cost savings and efficiency.(22:57) The importance of aligning TA with business strategy.(25:16) Mark's advice for TA professionals: stay purpose-driven and adaptable.Resources Mentioned:Mark Rogershttps://www.linkedin.com/in/markdrogers/Mondelēz International | LinkedInhttps://www.linkedin.com/company/mondelezinternational/Mondelēz International | Websitehttps://www.mondelezinternational.com/This episode is brought to you by Sagemark HR.Sagemark HR can help you:✔ Improve your talent practices and make better, more informed people decisions.After 20+ years of experience leading Recruiting and Talent Acquisition across a wide variety of industries, I've seen enough hires (over 100,000 to date) to know that hiring decisions truly can make or break an organization.✔ Identify opportunities to not only improve your talent practices, but also delivering tangible business results.We understand every organization is different, and there's no one-size-fits-all magic solution. So we listen first and identify the gaps and sticking points in your current process before ever recommending a solution.✔ Bridge the gap from “traditional” to modern recruiting, without the painful learning curve.We believe recruiting, talent, and HR technology is a deep well of untapped business potential, and our mission is to help you identify and implement those hiring tools in a way that works for you.If you're interested in learning more, you can reach me at:www.sagemarkhr.com✉ ryan.dull@sagemarkhr.com#Talent #Recruiters #Recruiting #HRTech

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Dans le Haut-Ogooué, dans l'est du Gabon, les principaux gisements de manganèse, à Moanda, appartiennent à la Comilog, la filiale d'Eramet, numéro un mondial du secteur. L'entreprise tente de s'adapter en développant des politiques sociales et environnementales, en particulier pour la sauvegarde des ressources en eau. L'équipe de l'après-midi entame son cycle et les pelleteuses se mettent en action. Nous surplombons la mine à ciel ouvert d'Ogouma. Ici, le manganèse est facile d'accès, à environ six mètres sous la surface du sol. « On va passer d'abord la couche de pisolithe, puis on va tomber sur le toit du minerai, explique Brice Mabika, chef de département exploitation minière de la Comilog. Après le toit du minerai, on va aller sur la roche mère ou sur les argiles. Ce qui nous intéresse ici, c'est la couche du milieu. Pour arriver à la couche du milieu, il faut d'abord décaisser toute la partie supérieure. Dès qu'on a fini de faire ça, on va passer à la phase d'exploitation. Récupérer la tranche minéralisée, la charger dans des camions et ramener ça vers la laverie. »À lire aussiGabon: l'entreprise Eramet développe la production de la plus grande mine de manganèse au mondeL'eau recyclée à 92 %À la laverie, le minerai est nettoyé et séparé en trois qualités. « Lorsque le minerai arrive de la carrière, où il a été extrait, il passe par la partie concassage, donc on a un extracteur, un tablier métallique, qui met sur le convoyeur, détaille Kelly Ngandjoka, responsable de ce processus. Puis c'est la première étape de débourbage et après, on fait la classification. »Le manganèse propre part pour la gare, via des tapis roulants longs de plus de trois kilomètres. L'eau boueuse du lavage se dirige vers un décanteur, mis en service en juin 2023 et qui permet un recyclage efficace. « On boucle l'année 2024 avec une cible initialement prévue à 85 %, et on finit à 92 % de taux de recyclage ici, donc on a fait nettement mieux, se félicite Kelly Ngandjoka. Là, on vise 95 % de recyclage afin de garantir toujours plus l'autonomie de l'usine en eau et prendre de moins en moins d'eau en milieu naturel. »Mieux mesurer l'impactLe reste remplit des bassins d'évaporation sur lesquels on plantera des arbres. « À la suite d'un certain nombre de combats menés au milieu des années 2000, Comilog a fait beaucoup d'efforts, reconnaît le député de la transition, Jean-Valentin Leyama, originaire de Moanda, et souvent en conflit avec la Comilog. Les déchets du minerai ne sont plus rejetés dans la nature, des protocoles ont été mis en place. Mais compte tenu de la nature du minerai, il y a toujours une pollution résiduelle sur laquelle il faudra certainement mettre en place un observatoire qui examine l'impact sur les populations de façon périodique », souligne le député, qui pointe aussi les limites de la politique sociale de l'entreprise : un nouveau mouvement de grève a eu lieu en mars.Autre difficulté pour la Comilog : l'acier et le manganèse dépendent de l'état de la croissance mondiale. Fin 2024, la production a été suspendue pendant trois semaines en raison d'un ralentissement du marché chinois.À lire aussiComment exploiter durablement les minerais de la transition?

The final industrial scale tests of HolyGrail 2.0, the groundbreaking collaboration to investigate the impact of digital watermarking in improving efficiency of recycling, are completed. While the final results are being processed, we look back on the progress made by the project and ask what comes next, as the advanced sorting platform embraces its decisive third stage: HolyGrail 2030 - Circular Packaging. Joining Tim Sykes are three HolyGrail collaborators. Margherita Trombetti is Project Manager, Policy Officer, Sustainability at AIM – the European Brands Association, which facilitates HolyGrail 2.0. In addition, we have insights from two brand owners who have been actively participating in and supporting the project. Grane Maaløe is Sustainable Packaging Lead Specialist at Arla Foods, and Richard Akkermans is European R&D Packaging Sustainability Manager at Mondelēz. About the brand owners:Arla Foods is an international dairy company owned by 7,600 farmers from Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands. Arla Foods is one of the leading players in the international dairy arena with well-known brands like Arla®, Lurpak®, Puck® and Castello®. Arla Foods is focused on providing good dairy nourishment from sustainable farming and operations and is also the world's largest manufacturer of organic dairy products. Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.For more packaging news, interviews and multimedia content visit Packaging Europe.

On this episode of Now that's Significant, a market research podcast, hosted by Michael Howard, Wes Chaar, a former aerospace engineer turned analytics expert, discusses transforming data ownership from agencies and corporations back to individuals, promoting a paradigm shift in data management. The discussion posed some challenging considerations, which included benefits and incentives. Key points of discussion include: 1. Personal Data Ownership: Wes introduces a revolutionary idea to transition personal data control from corporations to individuals, where data can be consented, controlled, and potentially monetized by individuals themselves. 2. Economic Impact of Personal Data: The conversation unveils the significant contribution of personal data to the economy, emphasizing the need for individuals to have control over their data, akin to managing financial assets. 3. Technological Enablement: Mike and Wes delve into how technology, such as blockchain, can facilitate new models of data ownership that ensure data authenticity and traceability, empowering individuals to control their data. 4. Ethical Considerations in AI and Analytics: Wes shares his concerns about the ethical implications encountered during his career in analytics and AI, particularly around emotion prediction and its potential for manipulation. 5. Future of Market Research: The discussion covers the opportunity for market researchers to lead this change by creating open, consumer-centric data management platforms that respect privacy and democratize data usage. A question to consider... How can market researchers facilitate the shift towards personal data ownership, ensuring ethical practices and empowering consumers? Thank you for tuning into this episode of Now that's Significant. If you found this discussion valuable, please subscribe, share it with others, and consider leaving a review. Listen to our other episodes for more insights into market research. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Welcome to Now that's Significant, a market research podcast hosted by Keri Vermaak. In this episode, Keri engages with Tikica Benjamin, a seasoned market researcher, to discuss her latest initiative, the VIBE Black Market Research Professionals Conference, aimed at empowering Black professionals in the industry. The key points of discussion: 1. Inspiration for VIBE Conference: Tikica shares the inspiration behind launching the VIBE conference, highlighting the need for a dedicated space for Black market researchers to connect, grow professionally, and build a community. 2. Conference Objectives and Structure: The discussion covers the unique aspects of the VIBE conference, which focuses on networking, immersive experiences, and addressing topics relevant to Black researchers and the industry at large. 3. Challenges in Launching the Conference: Tikica discusses the challenges faced in organizing the conference, including overcoming fear and managing the logistics of planning such an event. 4. Support and Sponsorship: The conversation highlights the importance of sponsorship for the conference, with Tikica acknowledging the support received from various organizations and inviting further sponsorship opportunities. 5. Impact on Attendees: Tikica expresses her hopes for the conference to empower attendees, increase visibility of Black talent in the industry, and inspire action towards career advancement and advocacy. A question to consider How can industry events like the VIBE conference contribute to greater representation and empowerment of underrepresented groups in market research? Thanks for tuning into this episode of Now that's Significant. If you found this discussion valuable, please subscribe, share it with others, and consider leaving a review. Feel free to listen to our other episodes for more insights into market research. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode, Greenbook Podcast host Karen Lynch sits down with Val Pastrana, Global Consumer Science Lead for the AMEA region at Sanofi. With a career spanning leading CPG giants like P&G, Unilever, and Mondelēz, Val shares his journey in insights, innovation, and consumer science.He discusses the importance of embedding consumer-centricity in pharmaceutical product development, the balance between AI-driven research and human-led insights, and the value of a global perspective in shaping innovation. Val also delves into his leadership philosophy, emphasizing authenticity, psychological safety, and fostering individual strengths. Tune in for an engaging discussion on the future of insights and the role of technology in shaping consumer research.Key Takeaways:Consumer insights should be embedded in R&D for true innovation.A global perspective helps balance market-specific needs with scalable solutions.AI is a valuable tool but cannot replace human observation and context.Understanding the deeper motivations behind consumer behavior leads to better innovation.Leadership is about authenticity, nurturing strengths, and fostering psychological safety.Future-back innovation identifies trends by studying extreme consumers.Resources & Links:Learn more about Sanofi Consumer HealthcareYou can reach out to Val Pastrana on LinkedIn.Many thanks to Val Pastrana for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

Trend reports are always fun and fascinating, and Mondelēz International's annual State of Snacking dive is no exception. In this discussion, Davies (senior manager of global insights and trendspotting with the snacking giant) highlights some of the key points shared in the report, offers perspective about how Mondelēz puts such insights to work, and shares some of her personal snacking habits.

El banco central ajusta sus pronósticos y se aleja por completo del optimismo del Gobierno, las empresas chinas dejan de invertir en la región, una casa de moda quiere salir de compras y un banco insiste en crecer con otro. Mientras tanto, Hershey y Mondelēz siguen lidiando con el cacao.

Welcome to Now that's Significant, a market research podcast hosted by Michael Howard. In this episode, Febronia Ruocco, a global insights and analytics director, returns to discuss the importance of insights, influence, and impact in the market research industry, particularly as we look at 2025 and beyond. Key points of this episode's discussion... 1. The Role of Insights: Febronia discusses the need to focus on delivering insights that drive commercial agendas, emphasizing the importance of moving beyond just data and research rigor to uncover hidden truths about customer behavior. 2. Influence in the C-Suite: The discussion highlights the importance of understanding the objectives of different C-suite members, like the CFO and CMO, to effectively communicate and influence business strategies. 3. Impact and Commercial Language: Febronia stresses the significance of using fiscal language to convey the potential commercial impact of insights, including ROI and risk mitigation, to ensure insights lead to actionable business decisions. 4. The Integration of AI: The conversation explores how AI can be leveraged to streamline tasks, allowing insights professionals to focus more on strategic thinking and influence, while maintaining human oversight and critical thinking. 5. Building a Collaborative Environment: Febronia shares the benefits of working collaboratively with agencies and stakeholders to integrate various data sets, enhancing the value and impact of insights across the organization. A question to consider... How can your organization better integrate insights into strategic decision-making processes to ensure they lead to impactful and commercially beneficial outcomes? Thanks for tuning into this episode of Now that's Significant. If you found this discussion insightful, please subscribe, share it with others, and consider leaving a review. Listen to our other episodes for more insights into market research. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Why Clash of Clans launched a true crime podcast, and how Nutter Butter's smart strategy transformed the brand. WARC's Ann Marie Kerwin speaks to DAVID NY's Paula Vampre and André Toledo, and Dentsu Creative's Tony Wood and Mondelēz International's Kelly Amatangelo at Most Contagious NYC.

In episode 475 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kostas Georgakopoulos, chief technology officer and chief information security officer at Mondelēz International, one of the largest snack companies in the world offering iconic global and local brands in over 150 countries. Listen in as Georgakopoulos describes the Mondelēz organization and his role (1:40),…

Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it's essential to take a more holistic approach to insights in today's market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.We also explore:The risks of siloed insights and how to create a cohesive strategy.Why category-first thinking unlocks growth for brands and retailers alike.How diverse career experiences can help you become a stronger, more adaptive insights leader.Join The Insighter's Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

On this episode of Now that's Significant, a market research podcast, host Michael Howard is joined by Sherri Dansby to discuss the crucial role of market research in addressing the needs of older adults, especially those facing social isolation or living with disabilities. Key points discussed on this episode 1. Social Isolation Among Older Adults: Sherri highlights the prevalence of social isolation among older adults, citing statistics from the National Institute on Aging and AARP Foundation. She discusses factors contributing to isolation, such as loss of a spouse and health issues limiting mobility. 2. Health Impacts of Isolation: The conversation explores how social isolation can lead to mental health issues like depression and anxiety, as well as physical health problems, including increased risk for heart disease and cognitive decline. 3. Role of Market Research: Sherri emphasizes the potential of market research to uncover the needs and preferences of older adults, helping to develop products and services that cater to their specific requirements. 4. Technological Solutions: The discussion covers how technologies like virtual reality and wearables can help mitigate social isolation and health issues among seniors by providing immersive experiences and real-time health monitoring. 5. Inclusive Research Practices: Sherri discusses the importance of inclusive research practices to ensure representation of older adults with disabilities, advocating for accessible methodologies and collaboration with advocacy groups. A question to consider: How can market research methodologies be adapted to better include and address the needs of older adults, particularly those who are isolated or living with disabilities? Thanks for tuning into this episode of Now that's Significant. If you found this discussion insightful, please subscribe, share it with others, and consider leaving a review. Listen to our other episodes for more insights into market research. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode of Now that's Significant, hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Todd Kirby, a seasoned marketing research and insights professional. The episode explores the intersection of marketing research with AI, advanced research methodologies, and technology platforms, and how they can collectively transform the industry. Todd shares his insights on leveraging these tools to enhance advertising effectiveness and consumer connection. Key takeaways from this episode 1. Integration of AI and Research: Todd emphasizes the transformative potential of AI when integrated with traditional and advanced market research methodologies. This integration can streamline processes, reduce costs, and enhance data quality, enabling more strategic decision-making. 2. Advanced Research Methods: The use of behavioral science, emotion-based measures, and implicit psychology at scale is now affordable and accessible. These methods provide deeper insights into consumer behavior, enhancing the impact of marketing strategies. 3. Importance of Platforms: The development of user-friendly technology platforms allows clients to access insights more efficiently. This technological advancement supports quicker decision-making and facilitates a closer connection between brands and consumers. 4. Bridging Silos for Success: Todd highlights the need for collaboration between creatives, marketers, and researchers to overcome biases and silos. By working together, the industry can achieve significant improvements in consumer insights and advertising effectiveness. 5. Future Opportunities in Market Research: Todd is optimistic about the future, predicting that consumer insights will become seamlessly integrated into strategic decision-making. Embracing new technologies and methodologies will be crucial for the industry's growth and success. Don't miss out on more episodes of Now that's Significant for further insights into market research and innovation. Tune in on major podcast platforms to stay informed about the latest trends and strategies in consumer insights. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Welcome to 'Now that's Significant,' a market research podcast hosted by Michael Howard, Head of Marketing at Infotools. In this episode, Steven Snell, PhD, head of research at Rep Data, shares insights on data quality, combating online fraud, and research strategy in market research. Key points in this discussion 1. Fraud in Market Research: Steven discusses the challenges of detecting fraud in survey research, highlighting how sophisticated fraudsters have become, making traditional detection methods less effective. 2. Impact of Fraudulent Data: The conversation addresses how fraudulent data can skew insights by dragging results towards the middle, making it difficult to derive actionable insights. 3. Role of Technology in Combating Fraud: Steven emphasizes the importance of using technology to fight fraud, noting that while tech enables fraud, it is also essential in detecting and preventing it. 4. Ownership of Data Quality: The discussion covers who should be responsible for data quality, suggesting that researchers, panel providers, and tech solutions must collaborate to ensure high-quality data. 5. Future of Fraud Prevention: Steven shares his views on the evolving landscape of fraud prevention, advocating for a comprehensive approach that includes pre-survey, during-survey, and post-survey measures. A question to consider: How can your organization implement more robust fraud detection and prevention measures to ensure the integrity of your data insights? If you found this discussion valuable, please share it with others, subscribe to the podcast, and leave a review. Listen to our other episodes for more insights into market research. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode of Now that's Significant, a market research podcast hosted by Michael Howard, Head of Marketing at Infotools, we're joined by Elizabeth Oates, a seasoned insights leader and author of 'More Than Just Interesting'. Elizabeth shares her expertise on building impactful insights functions that drive business action. Key points of discussion 1. The Role of Insights Leaders: Elizabeth emphasizes the responsibility insights leaders have to push businesses forward, advocating for actionable and impactful insights that shape business strategies. 2. From Insights to Action: She discusses the importance of starting with the intended action in mind to ensure insights are aligned with business objectives and lead to tangible outcomes. 3. Strategic Alignment: Elizabeth highlights the necessity for insights teams to align with organizational strategic goals, ensuring that insights are relevant and influential in decision-making processes. 4. Skills for Success: The conversation covers essential skills for insights professionals, including building partnerships and proactive planning, to enhance the impact of their work. 5. Future of Insights: Elizabeth shares her vision for the evolving role of insights in the age of AI and data analytics, stressing the continued importance of keeping the human element at the core of insights work. Reflecting on Elizabeth's insights, how can your organization better align its insights function with strategic goals to ensure impactful decision-making? If you found this discussion valuable, be sure to explore Elizabeth's book 'More Than Just Interesting' on Amazon, and listen to our other episodes for more expert insights into market research. *** Infotools Harmoni is a specialist market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

This episode of Now that's Significant features host Michael Howard, Head of Marketing at Infotools and Jo Secher, a freelance researcher. Amidst the rise of misinformation (in this case that which is more unintentional than intentional), Jo joined the show to discuss the challenges of interpreting quantitative data and the role of researchers in distinguishing fact from fiction. 1. Misinterpretation of Quantitative Data: Jo highlights how quantitative data is often misinterpreted by staff in non-research roles, which can lead to significant errors in decision-making. 2. The Rise of Misinformation: The conversation explores the increasing difficulty in distinguishing fact from fiction and the responsibility researchers have in acting as credible fact-checkers. 3. Professional Ethics in Research: Jo emphasizes the importance of maintaining ethical standards in research to preserve trust in the market research profession. 4. Understanding Probabilistic Data: The discussion covers the need for researchers to communicate the inherent uncertainties in data to avoid misinterpretation by stakeholders. 5. Examples of Misinterpreted Data: Jo shares real-world examples where data misinterpretation led to strategic errors, underlining the importance of presenting data in an accessible manner. Question of the episode that you can consider… How can your organization improve its processes to ensure that data insights are accurately interpreted and effectively communicated to decision-makers? Thank you for tuning into this episode of 'Now that's Significant.' If you found this discussion valuable, please share it with others, subscribe to the podcast, and leave a review. Listen to our other episodes for more insights into market research. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Chips Ahoy! has just released its newest innovation, and spoiler, it's not a cookie: its Baked Bites are an on-the-go version of a blondie. Chris Park, director, Chips Ahoy! and cakes/pastry innovation, chats about the brand's newest product, and how the company came up with the idea for it.

The future of snacking: beyond snacks to innovationSnackFutures, the venture investment hub of Mondelēz, is not just about snacks; it's about creating the future of snacking. Richie Gray explains, “We're not just investing for today; we're investing for tomorrow, hence the name SnackFutures.” With a mission aligned to Mondelēz's Vision 2030, the group focuses on sustainability and wellbeing, ensuring their investments create long-term value for the industry. From better-for-you donuts to cell-based cocoa innovations, the emphasis is clear: innovation must lead to disruption and scale.A tailored approach to investmentsUnlike traditional funds, SnackFutures doesn't operate on fixed capital allocation but evaluates opportunities case by case. “We don't just put money in and sit back,” says Gray. They actively support startups with resources in R&D, supply chain management, and retail connections. For example, SnackFutures worked with Miami-based Craize to resolve manufacturing challenges, improving safety, productivity, and costs. This hands-on, collaborative approach is what sets them apart from other investors.Success stories: from urban legend to tech disruptionSnackFutures has invested in a wide range of startups, from brands like Urban Legend, which revolutionized fresh donuts with reduced calories and higher fiber, to tech-based solutions like Celleste Bio's cell-based cocoa and Torr's snack bar production technology. These investments highlight their strategic blend of supporting established brands and fostering breakthrough technologies. “We always want to see a path to real scale,” Gray emphasizes, focusing on markets with large growth potential.Global reach, local impactSnackFutures maintains a global remit, actively engaging in the U.S. and Europe while exploring opportunities in India and China. Their CoLab accelerator program has further extended their reach, offering startups not only funding but also invaluable guidance in scaling and accessing capital markets. As Gray points out, “It's about more than the money—it's about building the future.”Richie Gray's leadership and passion for innovation shine through in this episode. With a mix of investment expertise and a people-first approach, SnackFutures exemplifies how corporate venture arms can drive meaningful industry change. As Gray concludes, “If you're an innovative business in snacking or disruptive technology, we want to hear from you.” Find Richie on:LinkedIn: Richie GrayTwitter/X: @MDLZ Find Ben on:LinkedIn: Ben CostantiniTwitter/X: @bencostantini--Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

Thanks for listening to this episode of 'Now that's Significant,' a market research podcast hosted by Michael Howard, Head of Marketing at Infotools. Joining him is Lauren Cheatham, a behavioral scientist and principal quantitative researcher at Roblox. Lauren shares her journey from being a professional equestrian to a leading figure in market research, discussing the challenges and significance of getting stakeholder buy-in for research endeavors. Key points of discussion 1. The Journey to Market Research: Lauren narrates her unconventional path from equestrian pursuits to discovering a passion for research during her master's degree at Northwestern University, which eventually led to a PhD at Stanford. 2. Stakeholder Buy-In: A significant portion of the discussion revolves around the importance of getting buy-in from cross-functional teams and stakeholders. Lauren emphasizes relationship building and understanding the organizational dynamics to effectively integrate research insights into business strategies. 3. Skepticism in Research: The conversation delves into the skepticism surrounding market research, especially in tech companies where data science dominates. Lauren highlights the need to demonstrate the rigor and unique value of qualitative and quantitative research to overcome this skepticism. 4. Framework for Gaining Support: Lauren outlines her framework for gaining stakeholder support, which includes building personal relationships, making difficult stakeholders allies, and educating teams about the importance and nuances of research. 5. Future of Research: The episode concludes with Lauren expressing optimism for the future of research, emphasizing the importance of understanding consumer behavior and leveraging technological advancements to enhance research productivity. Reflecting on Lauren's insights, how can organizations better integrate market research into their strategic decision-making processes to ensure that consumer insights are at the forefront? If you find value in this discussion, be sure to listen to our other episodes for more expert insights on market research. *** Infotools Harmoni is a specialist market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode, we're joined by Norberto Chaclin, SVP of R&D at Mondelēz International (the company behind Oreo, Cadbury, and other fan favorites), to explore how AI is revolutionizing the food and bev industry. From predicting consumer trends to reformulating recipes, AI enables faster innovation, better decisions, and personalized products. We discuss insights on balancing risk, fostering organizational agility, and breaking with traditional "cookie cutter" approaches. With AI transforming everything from regulatory compliance to global product strategy, this discussion underpins how leaders need to embrace digital tools and rethink decision-making to drive efficiency, creativity, and better outcomes in an always rapidly changing industry.

In this episode of Now that's Significant, host Michael Howard, Head of Marketing at Infotools, is joined by Lisa Miller, President of Lisa W Miller and Associates and author of 'The Business of Joy.' The discussion revolves around the concept of joy as a vital component for economic and business growth, particularly in challenging times like the pandemic. Lisa shares her journey of exploring joy through consumer insights and how it can drive both personal and professional success. Key takeaways from this episode 1. Joy as an Economic Driver: Lisa highlights that joy is not just a feel-good factor but a powerful economic driver. When joy surpasses fear, it can propel economic recovery and business success. 2. Evolving Consumer Insights: Over her 30-year career, Lisa has learned to adapt her approach to consumer insights, emphasizing the need to stay innovative and sharp in understanding consumer behavior. 3. Impact of the Pandemic on Joy: During the pandemic, Lisa conducted ongoing surveys to track levels of joy versus fear. Her data revealed that joy significantly impacts economic activity and recovery rates. 4. Human Connection in Business: The book and Lisa's research stress the importance of fostering human connections in both personal and professional settings to enhance workplace culture and innovation. 5. Joy in Business Strategy: Lisa argues that incorporating joy into business strategies can help companies adapt to the new normal by reminding consumers why they love certain brands and encouraging customer engagement. Tune in on major podcast platforms to stay informed about the latest trends and strategies in consumer insights. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see thing

In this episode of Now that's Significant hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Bob Fawson, founder and CEO of Data Quality Co-op. The episode delves into the challenges and opportunities within the data quality landscape of the consumer insights industry. Bob shares his insights on promoting transparency and improving data quality, emphasizing the need for structural changes to restore trust between buyers, participants, and intermediaries in the market. Key takeaways from this episode 1. Importance of Data Quality: Bob highlights the intractable challenges facing data quality in the industry, comparing it to a 'lemon market' where buyers and sellers struggle with trust. He emphasizes the need for a structured clearinghouse to ensure transparency and improve data quality across the board. 2. Role of a Clearinghouse: The Data Quality Co-op aims to act as an independent clearinghouse, similar to credit reporting agencies, providing a broader understanding of data quality and offering a platform for buyers and sellers to align expectations.  3. Market Dynamics and Trust: The insights market is characterized as a two-sided ecosystem with inherent challenges in trust and collaboration. Bob discusses how better communication can break the cycle of competitive pressures and improve industry standards. 4. Optimism for the Future: Despite current challenges, Bob remains optimistic about the industry's ability to address data quality issues by learning from other sectors and implementing solutions that can change market dynamics positively. 5. Preparing for AI Demand: Bob stresses the importance of positioning the industry to meet the growing demand for high-quality first-party data, essential for training AI models, and ensuring that the data used is credible and reliable. Want to explore other episodes of Now that's Significant? Tune in on major podcast platforms and stay informed about the latest trends and strategies in consumer insights. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see thing

This episode of Now that's Significant, a market research podcast, welcomes Michelle Murphy Niedziela, PhD, a behavioral neuroscience expert, to discuss the potential and pitfalls of applying neuroscience to market research. Michelle, who has worked with major brands like Johnson & Johnson and Mars Chocolate, emphasizes the importance of understanding both the benefits and limitations of consumer neuroscience to avoid falling prey to misleading claims and unrealistic expectations.  Here are five key takeaways from the episode: Neuroscience is not mind-reading: While neuroscience can provide valuable insights into brain processes, it cannot simply "read minds" or reveal hidden desires. Beware of neuro-myths: Claims like "95% of decision-making is non-conscious" are often used to promote neuroscience tools but lack scientific validity. Focus on the research question, not the tool: The choice of neuroscience technique should be driven by the specific research question, not the novelty or popularity of the tool. Integrate neuroscience with other methods: Combining neuroscience with psychology, behavioral science, and traditional market research methods provides a more comprehensive understanding of consumer behavior. Education is key to avoiding pitfalls: Investing in education and training for market research teams helps them ask the right questions, critically evaluate claims, and apply neuroscience tools effectively. Tune in to this episode to gain a balanced perspective on the potential and limitations of consumer neuroscience and learn how to navigate this complex landscape effectively. Don't forget to check out other episodes of "Now That's Significant" on all major podcast platforms! *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see thing

In this episode of Now that's Significant, a market research podcast, host Michael Howard delves into the complex relationship between artificial intelligence and human creativity with guest Vivienne Ming, a theoretical neuroscientist, entrepreneur, and author. Vivienne, known for her work designing AI systems to address human challenges, challenges the prevailing narrative that AI will free us up to be more creative, arguing that using generative AI to do all the monotonous tasks can actually lead to more routine, mediocre work, which can lead to inferior outcomes. Instead, Vivienne advocates for AI to be used in such a way that makes your job harder. If AI can present what you were about to present, then what value are you bringing to the table? Therefore, we need to use AI in such a way that it challenges our position, helps us think far more deeply about our challenge, and go well beyond what's served up to us with LLMS. Otherwise, we risk producing things that look and sound very similar to everyone else, and no-one is any wiser. Here are five key takeaways from the episode: AI can inadvertently stifle creativity: By automating routine tasks, AI can lead to an increase in those tasks, rather than freeing up time for more creative endeavors. Human uniqueness is crucial for innovation: The true value of human intelligence lies in exploring the unknown and asking ill-posed questions, a domain where AI currently falls short. Embrace uncertainty and diverse perspectives: To foster creativity, individuals and teams must be comfortable with uncertainty and seek out diverse perspectives that challenge conventional wisdom. Reward productive friction: Organizations should incentivize exploration and reward individuals for being productively wrong, as this leads to greater collective intelligence and innovation. Collaborate with AI, don't be replaced by it: Rather than blindly following AI's suggestions, individuals should engage in a dynamic collaboration with AI, challenging its outputs and using it to enhance their own creative thinking. Tune in to this thought-provoking episode to learn more about the evolving relationship between AI and human creativity, and how we can harness AI's power while preserving our unique human capabilities. Don't forget to check out other episodes of Now that's Significant on YouTube or on most major podcast platforms. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Oriol Bonaclocha, presidente de Mondelēz Snacking México, asegura que la debilidad que muestra el mercado de confitería y la volatilidad en los precios del cacao no afectan la estrategia en el largo plazo. Escucha la conversación con Jimena Tolama.

In this episode of Now That's Significant, a market research podcast, host Michael Howard interviews Tom Johnson, Senior Director of Consumer Insight and Analytics at Jack in the Box and Del Taco, about his journey in market research and the importance of aligning insights with business goals. Tom, with 25 years of experience on both the agency and client side, shares valuable lessons learned from building the consumer insights function at Del Taco from the ground up and navigating the complexities of a merger with Jack in the Box. Here are five key takeaways from the episode: Passion for insights can stem from inspiring mentors: Tom's journey began with a college professor who ignited his interest in market research, highlighting the impact mentors can have on shaping careers. Understanding the full impact of insights requires client-side experience: Tom transitioned to the client side to gain a deeper understanding of how insights are used to drive business decisions. Cross-functional collaboration is essential for maximizing impact: Building relationships with stakeholders across different departments allows consumer insights to influence a wider range of decisions. Strategic prioritization is crucial for managing research budgets: A "barbell strategy," balancing high-impact strategic research with efficient, tactical research, helps optimize resource allocation. Adapting to evolving consumer behavior is key for success: Understanding the nuances of consumer behavior in a changing economic and social landscape is crucial for developing effective strategies. Tune in to this episode to learn more about Tom Johnson's insights on building a successful consumer insights function and navigating the challenges of the fast-food industry. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode of "Now that's Significant, a market research podcast," host Michael Howard, the Head of Marketing at Infotools, engages in a thought-provoking conversation with Jeffrey Hirsch, founder and president of the Right Brain Studio and adjunct professor at USC's Annenberg School, about the increasing dominance of short-termism in marketing and its potential consequences for brand building. Hirsch, a seasoned marketing professional with a passion for qualitative insights, argues that the shift towards digital and social media marketing, driven by the need for measurable ROI, has led to a decline in long-term brand-building initiatives. Here are five key takeaways from the episode: The marketing landscape has shifted dramatically: The rise of digital and social media has led to a significant decline in traditional advertising spending, with a corresponding increase in short-term, performance-driven marketing tactics. Short-termism can hinder long-term brand building: The pressure to demonstrate immediate ROI can lead marketers to prioritize short-term gains over long-term brand building, potentially sacrificing brand equity and customer relationships. Brands need a clear purpose and values: To navigate the changing marketing landscape, brands must define their core values and purpose, ensuring that all marketing activities align with these foundational elements. Qualitative insights remain crucial: Despite the popularity of quantitative data, qualitative research provides valuable insights into consumer motivations, emotions, and brand relationships, which are essential for effective brand building. Balance is key: Marketers must strike a balance between short-term performance goals and long-term brand building, utilizing a mix of quantitative and qualitative research to inform their strategies. Don't forget to check out other episodes of "Now that's Significant" on YouTube and all major podcast platforms!  *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode of "Now That's Significant, a market research podcast," host Michael Howard sits down with Adam Hansen, principal and VP of behavioral innovation at Ideas to Go, to discuss the intersection of behavioral science and innovation. Adam, co-author of the book "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward," shares his insights on how cognitive biases can hinder innovation and offers strategies for mitigating their impact. Here are five key takeaways from the episode: Cognitive biases can undermine innovation: Biases like negativity bias, confirmation bias, and status quo bias can stifle creativity and prevent teams from exploring new ideas. Awareness is the first step to mitigation: Recognizing and understanding these biases is crucial for making conscious decisions that promote innovation. Curiosity and experimentation are essential: Embracing a mindset of curiosity and a willingness to experiment can help overcome the limitations of cognitive biases. The Johari window helps map knowledge and awareness: This tool can be used to identify knowledge gaps and guide teams towards a shared understanding of the problem space. Behavioral innovation provides a framework for success: By understanding and addressing cognitive biases, teams can create a more effective and innovative environment. Tune in to this episode to learn more about the power of behavioral innovation and how it can help you overcome cognitive biases to drive innovation. Don't forget to check out other episodes of "Now That's Significant" on all major podcast platforms!  *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Anna-Marie Viljoen – Manufacturing and Supply Chain Director: Sub-Saharan Africa, Mondelēz International SAfm Market Update - Podcasts and live stream

This evening we look at the markets with Sasfin Wealth, speak to Gibs on Trump's election win and what his administration will mean for the global and local economy, the FSCA joins us to discuss recent enforcements and what it means to be debarred, the National Consumer Commission discusses the dtic gazetting draft rules to deal with telemarketers, and in our Executive Lounge segment we speak to Anna-Marie Viljoen from Mondelēz International about how she got into the industry, mitigating supply issues during geopolitically tense times, and what she does in her spare time. SAfm Market Update - Podcasts and live stream

In this episode of Now That's Significant, a market research podcast, host John Bird welcomes Professor Stephen Kraus from the University of San Francisco to discuss the importance of collaboration between academia and the market research industry. Professor Kraus, an expert in marketing and consumer insights, shares his unconventional journey through the world of market research, highlighting the challenges and opportunities he's observed along the way. Here are five key takeaways from the episode: Collaboration is key: Professor Kraus emphasizes the potential for fruitful partnerships between industry professionals and academics, benefiting both students and companies. Survey quality remains a challenge: Despite advancements in technology, ensuring high-quality survey data is an ongoing struggle for the industry. Education empowers the next generation: Professor Kraus finds fulfillment in educating aspiring market researchers, equipping them with the skills and confidence to navigate a rapidly evolving field. AI is a powerful tool, but human insights are still essential: While AI offers valuable capabilities, human creativity and the ability to synthesize insights remain crucial for success in market research. Gen Z requires a different approach: Engaging younger audiences requires understanding their unique values, preferences, and digital habits, emphasizing relevance and authenticity. Tune in to this episode to learn more about the evolving landscape of market research and the exciting possibilities for collaboration between academia and industry. Don't forget to check out other episodes of Now That's Significant on all major podcast platforms! *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode of Now That's Significant, hosted by Michael Howard, Head of Marketing at Infotools, the conversation with John Van Vleck, founder of The Greenroom Collective, explores the intersection of research and creativity. The episode focuses on how blending the science of research with the art of insight can drive innovative thinking and problem-solving for businesses. Key Takeaways: 1. Blending Science and Art: John emphasizes the importance of integrating the scientific aspects of research with the creative process to foster innovative solutions. This approach helps businesses move beyond traditional methodologies to explore new possibilities. 2. Role of Insights in Innovation: Insights are not just about data; they serve as inspiration for new ideas. John discusses how insights can be a catalyst for creativity, leading to transformative business outcomes. 3. Unconventional Approaches: By using unique methods, such as bringing in unexpected experts like an alligator wrangler, John demonstrates how unconventional approaches can unlock powerful insights and foster creative thinking. 4. Connecting the Dots: John highlights the importance of connecting disparate pieces of data to see the bigger picture. This holistic view enables businesses to uncover deeper insights and develop more effective strategies. 5. Becoming Thought Leaders: Researchers should aim to be thought leaders rather than mere order-takers. By understanding client needs and delivering insights that drive strategic decisions, they can elevate their role within organizations. Check out more episodes of Now That's Significant for further insights into market research and innovation on major podcast platforms. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode of Now that's Significant, host Rebecca Maugham chats with Russell King, Research Director of Brand Strategy, Performance and Insights at the European telco Orange, about the challenges and opportunities of balancing local and global needs in market research, as well as understanding brand perception across diverse cultures and categories. Here are five key takeaways from the episode Balancing local and global needs is crucial: Global brands must cater to both local market nuances and overarching strategic goals, ensuring that research findings are relevant and actionable for all stakeholders. Flexibility and standardization are key: While standardized methodologies provide consistency, allowing for local adaptations ensures that research reflects cultural differences and market-specific dynamics. Communication is paramount: Open and frequent communication between central and local teams fosters trust, collaboration, and a shared understanding of research objectives and findings. Brand perception transcends categories: Consumers often view a brand holistically, regardless of the specific product or service they are using, highlighting the importance of measuring overall brand sentiment. Centralized platforms empower local teams: User-friendly research platforms that provide timely access to data and insights enable local teams to make informed decisions and contribute to global strategic goals. Tune in to this episode to learn more about navigating the complexities of global market research and building a strong, consistent brand across diverse markets. Don't forget to check out other episodes of "Now that's Significant" on all major podcast platforms! *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, provide sample, or collect data, we make it easy for market researchers to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode of 'Now that's Significant,' hosted by Michael Howard, Head of Marketing at Infotools, we are joined by Jeff Vlahovich, an insights and analytics leader with extensive experience in financial services and media tech. This discussion explores the importance of adopting an outside perspective, particularly in understanding that our products and services may not hold as much importance to customers as we believe. Jeff shares insights from his career, emphasizing the need to genuinely understand customer needs and avoid the pitfalls of overconfidence and internal bias. Key takeaways from this episode include: 1. The Outside Voice: Jeff introduces the concept of the 'outside voice,' inspired by Daniel Kahneman, which encourages companies to seek external perspectives to gain a realistic understanding of their products' significance to customers, rather than relying solely on internal views. 2. Customer-Centric Approach: Many organizations claim to be customer-centric, but true customer obsession involves deeply understanding customer needs and challenges and continuously aligning every aspect of the business to improve customer satisfaction and loyalty. 3. The Perils of Optimism: Teams often suffer from over-optimism, neglecting competitive realities and external benchmarks. This bias can lead to unrealistic expectations and ineffective decision-making, highlighting the need for diverse perspectives and devil's advocates in discussions.  4. Listening to Customers: While direct customer feedback is valuable, understanding their broader context and challenges is crucial. This helps in creating solutions that address their real needs, rather than simply acting on articulated desires. 5. Pre-Mortem Techniques: Conducting pre-mortem exercises helps teams anticipate potential failures before launching products or campaigns, enabling them to address possible issues proactively and increase the chances of success. Don't miss out on more insightful discussions and expert perspectives. Check out other episodes of 'Now That's Significant' on major podcast platforms to stay informed about the evolving landscape of market research and consumer insights. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode, Richard Akkermans, Director of European R&D Packaging Sustainability at Mondelēz International, discusses a Belgian collaboration between recyclers, brand owners, technology leaders, and Packaging Recovery Organizations (PROs) aimed at proving the business case for advanced sortation technologies to address the plastic pollution crisis and meet sustainability requirements. He emphasizes the importance of regulatory frameworks to level the playing field and achieve a sustainable circular economy.Key Takeaways:(02:59) The role of value chains in achieving packaging sustainability.(05:12) Digital watermarks improve the detection and sorting of plastic waste.(07:07) Advancing food-contact plastic recycling is critical for circularity.(08:37) The supply and demand logistics for food-grade recycling.(10:08) Regulatory frameworks will drive the demand for recycled materials.(12:23) The value-action gap between consumer intent and behavior is narrowing.(16:21) The Belgian initiative aims to prove the business case for intelligent sortation technologies for plastics recycling.(18:36) Collaboration across the value chain is essential to scaling recycling innovations.(23:28) The benefits of digital watermarks for food-grade plastic and the circular economy.Resources Mentioned:Richard Akkermans - https://www.linkedin.com/in/richard-akkermans-6412401/?originalSubdomain=ukDigital Watermarking Initiative - https://www.digitalwatermarks.eu/Fost Plus - https://www.fostplus.beThanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations.#DigitalTransformation #recycling #plastics #packaging #DigitalWatermarking #HolyGrail

In this episode of 'Now That's Significant,' host Michael Howard, Head of Marketing at Infotools, engages in an insightful conversation with Stefanie Zammit, Director of Analytics and Insight at Bang & Olufsen, who has a diverse career background spanning top audio brands like Starbucks, Marks and Spencer, and The Times, as well as agencies like Ipsos and Quadrangle Research Group. The episode delves into Stefanie's career journey, which sees her reflect on some the lessons she has learned along the way, and what she would love to have known earlier as a market researcher. Key takeaways from this episode: 1. Career Path and Industry Engagement: Stefanie emphasizes the importance of staying connected with the industry, even as one gains seniority and becomes busier with leadership responsibilities.  2. Challenges of Client-Side Roles: Stefanie discusses the difficulty of keeping up with technological advancements and vendor capabilities while working client-side, highlighting the importance of industry events and networking. 3. Value of Diverse Experience: Stefanie shares how her varied background across different sectors and roles has equipped her with a broad perspective, stressing the value of being a generalist in market research. 4. Importance of Methodology Flexibility: She cautions against rigid, off-the-shelf methodologies, advocating for flexible research designs that can adapt to a company's evolving needs. 5. Integration of Research and Data: Stefanie underscores the potential of integrating market research with internal data to gain deeper insights and a more comprehensive understanding of consumer behavior. For latest insights and trends in market research, check out more episodes of 'Now That's Significant' on major podcast platforms and stay informed about the evolving landscape of consumer behavior and technology. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Jerry was given a tour of the plant in Rathmore which has been operating since 1948. The plant employs 70 people and is of huge economic importance to the area. Jerry also spoke to plant manager Denis Collins. He also spoke to Margaret Hickey and to Christy Lehane who are part of a group with plans to honour Dick Godsil, the man credited with bringing Cadbury to Rathmore. The photo shows donkeys brining milk to the Cadbury plant in Rathmore. The image is from the Cadbury Archive, Mondelēz International.

In this episode of 'Now That's Significant,' host Michael Howard, Head of Marketing at Infotools, delves into the world of social media research with guests Alexis Harris, Research and Insights Manager at TikTok, and Devora Rogers, Chief Strategy Officer at Alter Agents. Alexis brings her expertise in leveraging mixed methods and fostering cross-functional relationships to deliver actionable insights. Devora, known for her innovative approach, has led research teams and developed methodologies for global brands. The discussion centers around a fascinating study on content variety and its impact on user engagement on TikTok, offering valuable insights for brands looking to optimize their content strategies. Key takeaways from the episode: 1. Importance of content variety: 64% of TikTok users prefer brands that offer a diverse range of content. This variety not only enhances engagement but also increases positive emotions among users, making them more likely to interact with the brand. 2. Role of creators: A mix of brand-led and creator-led content is highly effective in engaging audiences. Users find content from a variety of creators more relatable and authentic, which helps brands achieve better metrics in terms of engagement and trust. 3. Emotional connection: Diverse content boosts positive emotions, with users showing a 65% increase in positive feelings when exposed to a variety of content. This emotional connection translates to higher engagement and stronger brand loyalty. 4. High and low production content: Both high and low production content have roles to play in a successful TikTok strategy. Shorter content, particularly under 31 seconds, performs exceptionally well, and featuring the product throughout the video often leads to the best results. 5. Practical implementation: Brands should experiment with different content types and leverage creators to enhance relatability and trust. By using a mix of high and low production content and varying the creators, brands can effectively engage their audience and drive better outcomes. Check out more episodes of Now That's Significant on major podcast platforms and stay informed about the evolving landscape of consumer behavior and technology. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

You'll never have to wait too long for the chance to have your work recognized as a market researcher, with awards popping up all the time. This episode of "Now That's Significant, a market research podcast," features a roundtable discussion with industry experts John O'Toole, Glen Wright, Maria Tyrrell, and Horst Feldhaeuser, all of whom have been involved in the Research Effectiveness Awards. The discussion, hosted by Research Association New Zealand Chair Ian Mills, centers around the awards process, offering valuable insights for potential entrants.  Here are five key takeaways from the episode: Impact is paramount: The judges emphasize that the primary focus of the awards is the impact of the research on the client's business or on society, not just the methodology employed. Tell a compelling story: A well-crafted narrative that highlights the context, challenges, solutions, and results of the research is crucial for capturing the judges' attention. Collaboration is key: Successful entries often showcase strong collaboration between researchers, agencies, and clients, demonstrating a shared commitment to achieving impactful outcomes. Don't be afraid to showcase societal impact: Research that addresses social issues or contributes to positive change in the community is highly valued. Start with the end in mind: When embarking on a research project, consider its potential for effectiveness and impact from the outset, aiming to create work worthy of recognition. Don't miss this opportunity to showcase your impactful research and contribute to the advancement of our industry! Submit your entries to the Research Effectiveness Awards and let your work shine.  *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode of "Now That's Significant, a market research podcast," host Michael Howard sits down with Kristian Alomá, founder and CEO of Threadline, a market research and brand strategy agency, to discuss the power of narrative psychology in branding and market research. Kristian, with a PhD in psychology and over 20 years of experience in marketing, shares his insights on how understanding consumer narratives can transform brand relationships. Here are five key takeaways from the episode: 1. Narrative psychology helps us understand consumers on a deeper level: By examining the stories consumers tell about their experiences, we gain insights into their motivations, values, and relationships with brands. 2. Context is crucial for understanding consumer behavior: The meaning of a behavior can change dramatically depending on the context, so it's essential to consider the broader circumstances surrounding consumer actions. 3. Brands should strive to be supportive characters in their customers' stories: Instead of positioning themselves as heroes, brands should aim to play a supporting role, empowering customers to be the heroes of their own narratives. 4. Human moderation is essential for capturing the nuances of consumer stories: While AI can be a valuable tool, human moderators are better equipped to detect inauthenticity and understand the emotional depth of consumer narratives. 5. The future of branding lies in human authenticity: As AI becomes more prevalent in consumer experiences, there will be a growing demand for brands that offer genuine human connection and authenticity. Tune in to this episode to learn more about the power of narrative psychology in branding and market research. Don't forget to check out other episodes of "Now That's Significant" on all major podcast platforms!  *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode of Now That's Significant, host Michael Howard, Head of Marketing at Infotools, speaks with Naomi Grewal, who recently joined LinkedIn as Director of UX Research. Naomi shares her extensive career journey, insights from her roles at leading tech companies, and her perspective on the evolving field of UX research. Naomi's background includes leading research teams at Meta (formerly Facebook), Uber, Pinterest, and Workday, as well as academic roles at SurveyMonkey and Ipsos. With a PhD in cognitive psychology and a teaching role at USC, Naomi offers a unique blend of academic rigor and practical experience.  Key takeaways from this episode: 1. Career Journey and Expertise: With her journey in the insights industry including considerable time in academia, Naomi was able to bring fresh perspectives into her work. She since gained a wealth of knowledge and experience in UX research and cognitive psychology experience which has enabled her to go on to lead research teams in some exciting tech companies. 2. Importance of Research Integration: Naomi emphasizes the value of integrating research within organizations. She points out that while research skills are essential, they must be complemented by excellent communication and cross-functional collaboration to be effective in a business context. 3. Applied Psychology in the Workforce: Naomi discusses how applied psychology can be leveraged in various industries. She teaches foundational principles at USC that prepare students for diverse careers in UX and market research, underscoring the importance of understanding human behavior in business applications. 4. Emerging UX Trends: The future of UX research includes greater use of AI and personalization. Naomi highlights trends such as AI-driven automation, which streamlines user experiences, and the integration of mixed methods for holistic insights. These advancements are set to transform how researchers and businesses understand and interact with users. 5. Big R Concept: Naomi introduces the idea of 'Big R,' positioning research as a strategic function that spans multiple areas within a company, from market research to people research and UX. This holistic approach aims to elevate the role of research in driving informed decision-making across all levels of an organization. Check out more episodes of Now That's Significant on major podcast platforms and stay informed about the evolving landscape of consumer behavior and technology. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Marcelo De Santis is a seasoned C-suite leader (former executive at Thoughtworks, Pirelli, and Mondelēz International), and his new book, Figure Eight, unlocks the secrets of leadership in our rapidly evolving world where technology and humanity converge. We talk about leadership in fast times, accelerating time to market, executive mountaineering through humility and empathy, and having more questions than answers. How far from the core should you explore, and what mental barriers you must overcome in order to drive transformation?

In this episode of "Now That's Significant," host John Bird, EVP at Infotools, speaks with Lucy Davison, founder and CEO of Keen as Mustard Marketing, about the launch of the Insight Awareness Index, a new initiative aimed at measuring brand awareness within the market research industry. Davison, drawing upon her extensive experience in B2B marketing, highlights a common issue within the industry: market research companies often struggle to promote themselves effectively, despite excelling at providing marketing advice to their clients.   The Insight Awareness Index aims to address this challenge by providing a benchmark for market research and insights companies to measure their brand awareness and track it year after year. The index will survey industry professionals, asking them to name companies they associate with specific market research needs, such as brand building, customer experience, or innovation, going beyond simply measuring open rates or website traffic. Here are five takeaways from the conversation:  The "Cobbler's Children Have No Shoes" Problem: Market research companies often excel at advising clients on marketing but struggle to apply those same principles to their own brand building. The Importance of Long-Term Brand Salience: B2B purchasing decisions are often driven by brand recall and mental availability, making long-term brand building crucial for market research companies. Moving Beyond Short-Term Metrics: Measuring open rates and website traffic is not enough; market research companies need to focus on metrics that reflect long-term brand awareness and impact. The Power of Events and Thought Leadership: Davison highlights events and thought leadership as particularly effective ways to drive awareness and build relationships in the market research industry. The Insight Awareness Index as a Benchmarking Tool: The index will provide valuable data for companies to track their brand awareness over time, identify effective marketing strategies, and benchmark themselves against competitors.  The first set of results from the Insight Awareness Index is expected to be released in the fourth quarter of 2024, offering valuable insights into the industry's perception of different companies and the effectiveness of their marketing strategies. To learn more about the index, participate in the survey, or access the results, visit insightplatforms.com. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

In this episode of "Now That's Significant, a market research podcast," host Michael Howard sits down with Emily Paladino, Group Head of Customer Insights at Country Road Group, to discuss the intricacies of managing and elevating client-side customer insights teams. Emily, drawing from her extensive experience, provides invaluable advice for aspiring insights leaders.  Here are five key takeaways from the episode: 1. Building a high-performing team is crucial: Prioritize cultural fit, shared values like hard work and integrity, and a blend of intelligence and experience when assembling your team.  2. Demonstrating the ROI of insights is an ongoing endeavor: Continuously showcase your team's value by aligning projects with business objectives, delivering tangible results, and building relationships with key stakeholders. 3. Strategic projects can be game-changers: Initiatives like market segmentation projects, as exemplified by Emily, can significantly impact business growth and solidify your team's reputation. 4. Mentorship and empowerment are essential: Invest in your team's growth by providing opportunities to present, lead, and develop their personal brands within the organization. 5. Networking and external engagement are invaluable: Encourage your team to participate in industry conferences, build connections, and seek learning opportunities beyond the confines of your organization. Tune in to this episode and discover more valuable insights from Emily Paladino on building and leading high-impact customer insights teams. Don't forget to check out other episodes of "Now That's Significant" on all major podcast platforms!  *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool

In this episode of 'Now That's Significant,' hosted by Michael Howard, Head of Marketing at Infotools, we delve into the realm of augmented reality (AR) and attention research with special guests Takeshi Tawarada and Kara Louis from Snapchat. Tak, the Research and Insights Lead for AR and Attention, and Kara, the Group Manager for Global Agency Research, discuss the groundbreaking AR initiatives at Snapchat, their impact on consumer behavior, and how brands can leverage these insights. Key Takeaways: 1. Augmented Reality's Evolution and Utility: AR is a digital layer that enhances the world around us. Snapchat uses AR to empower users to express themselves, learn about the world, and have fun, as exemplified by their viral lenses. 2. Research Insights and Advertisers: The Snapchat Research and Insights Team focuses on substantiating why marketers should advertise on Snapchat and how to reach their audience effectively, particularly through AR. 3. AR and Sustainability: AR can significantly contribute to sustainability by reducing shopping returns and material waste. Snapchat's research shows that AR can drive a 46% reduction in carbon emissions compared to traditional shopping methods. 4. Attention and AR: Snapchat's AR experiences capture five times more active attention compared to other platforms, enhancing both short-term brand choice and long-term brand loyalty. 5. Future of AR: Emerging technologies like generative AI and machine learning will further augment AR's capabilities, leading to new, immersive consumer experiences and innovative advertising methods. Don't miss out on the latest insights and trends in market research and AR. Check out more episodes of 'Now That's Significant' on major podcast platforms and stay ahead in understanding consumer behavior and technological advancements. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. www.infotools.com Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool

In this episode, Adrian delves into the challenges faced by Ghana's cocoa farmers, who contribute nearly a fifth of the world's cocoa supply. He discusses the significant drop in production due to diseases like the swollen shoot virus and harsh weather conditions, which have led to higher chocolate prices globally. Adrian highlights the efforts of programs like Mondelēz International's Cocoa Life, which supports sustainable cocoa farming in Ghana and other countries. He emphasizes the importance of these farmers to the global confectionery industry and encourages listeners to consider their struggles and support sustainable practices.Timestamps0:00 Challenges faced by Ghana's cocoa farmersWatch our interview with Ghanaian Agriculture Entrepreneurs Nana Kofi and Gideon: https://youtu.be/lzq5pCRi8cs?si=V3FWW3-HgQtPTLBg Watch Season 6 available now on YouTube: https://youtube.com/thesoundofaccrapodcastReference links used:https://www.confectionerynews.com/Article/2024/07/23/Cocoa-crisis-Ghana-s-output-almost-halves https://www.reuters.com/markets/commodities/ghanas-cocoa-farmers-expect-yield-rebound-20242025-crop-season-2024-07-18/ https://www.cocoalife.org/ https://www.mondelezinternational.com/Listen to the podcast on other platformshttps://linktr.ee/thesoundofaccrapodSocial Media YouTube: https://youtube.com/thesoundofaccrapodcastWebsite: https://thesoundofaccra.comInstagram: https://www.instagram.com/thesoundofaccra/TikTok: https://www.tiktok.com/@thesoundofaccraTwitter: https://twitter.com/thesoundofaccraFacebook: https://web.facebook.com/thesoundofaccraLinkedin:

Camil Ould Doua, nageur de 22 ans, va représenter la Mauritanie sur le 50 mètres nage libre. Ce natif du nord de la France, qui a grandi à Talence, près de Bordeaux, sera également le porte-drapeau du pays lors de la cérémonie d'ouverture.  C'est l'histoire d'un apprenti nageur de neuf ans qui griffonne un jour sur un post-it son objectif d'aller aux Jeux olympiques. D'une intention naïve d'enfant, Camil Ould Doua a fait un projet, qui a failli aboutir dès Tokyo, avant la désillusion. « Tout commence à se faire et, coup de théâtre, ça ne peut pas se faire. La Mauritanie n'acceptait pas la double nationalité. Mon club qui ferme et, en plus de ça, le Covid, se rappelle le nageur, je passe de deux entraînements, des rêves plein les yeux, à plus rien, dans ma chambre, comme ça. »Le moral à zéro, plus d'entraînement pendant un an, avant de refaire surface et de reprendre l'aventure, motivé par le changement de loi en Mauritanie, mais aussi par l'arrivée à ses côtés d'un grand nom de la natation française : Grégory Mallet, double vice-champion olympique en relais. Il s'est déjà occupé de Camil à l'adolescence et l'a repris sous son aile depuis septembre dernier, séduit par l'idéal et le sérieux de son protégé : « C'est quelqu'un qui est très investi, très travailleur », valorise le champion olympique. Il poursuit : « [Camil] n'a peut-être pas le bagage qu'ont beaucoup de nageurs en termes de kilométrage, mais il a cette envie qui fait qu'à chaque fois qu'il se met dans l'eau, il améliore ses meilleures perfs. Mentalement, ça met en confiance et je trouve que c'est génial de se dire que tu vas arriver à Paris et que, potentiellement, tu vas battre les records de ton pays. »Être gentil avec l'eau... pour avancer plus viteL'ex-Tricolore ne ménage pas Camil, et très vite, ce dernier l'a constaté : « Premier entraînement, j'ai vomi, et ça m'a directement mis dans l'ambiance. Greg, c'est quelqu'un qui me dit la vérité et c'était important pour moi d'avoir un coach, mais aussi un exemple et un mentor. Quelqu'un que j'idéalise un peu. » Et qui le fait travailler à raison de cinq séances par semaine.À écouter dans 8 milliards de voisinsSavoir nager, une évidence ?... Pas pour tout le mondeL'objectif de Camil Ould Doua : 50 mètres, sa seule épreuve aux JO. Pour lui qui a démarré sur le 400 mètres, il n'est pas simple de performer sur l'aller simple. Camil n'a pas le gabarit et la puissance d'un pur sprinter, mais Grégory Mallet lui a décelé des qualités : « C'est quelqu'un qui a énormément d'endurance, explique le coach, il est quand même très explosif et on essaie de mixer tout ça pour que ça fasse un bon 50. Maintenant, la natation, ce n'est pas un sport où il faut s'énerver dans l'eau. Donc, je lui apprends plus à être gentil avec l'eau pour qu'elle lui rende bien et qu'il soit efficace, plutôt que de venir s'énerver dans l'eau. »Le 50 mètres, le nageur ne l'a tout de même pas choisi par hasard : « Je veux donner une belle image à la Mauritanie, je vais donner du spectacle. Du coup, directement, je me suis dirigé vers le 50. Eh oui, ça a été une adaptation folle parce qu'il a fallu manger et manger. Pour moi, c'est très dur, alors je me gave, je transpire, c'est dur la musculation, je n'ai pas l'habitude de me sentir lourd. »Camil Ould Doua veut faire honneur au pays de son père, où la natation n'émerge pas. Le Mauritanien espère bientôt le contraire à travers sa démarche : « Grâce à ce projet, on va construire la première piscine en Mauritanie. Il faut savoir qu'on est au bord d'une côte à Nouakchott et il y a beaucoup de noyés, les gens ne savent pas nager. Donc, ils auront un exemple, des records à battre, une piscine. » Il résume, motivé :  « Donc voilà, moi, mon objectif, c'est de donner mon meilleur, porter fièrement le drapeau, leur montrer que la Mauritanie est là et tout donner. » Et se dire que l'histoire que se racontait le gamin de Talence sur un bout de papier n'avait vraiment rien d'un conte de fées.À lire aussiJO 2024: Wassim Abou Sal, premier boxeur palestinien aux JO malgré les difficultés liées à l'occupation israélienne