Podcasts about community not

Communities can be pretty lonely if no one joins them. Read our tips about how to leverage social media to build an online community that supports your business goals. You need a promotion plan for your content and products and services. Social media is a big part of that plan. In this episode, we cover how to create a promotion plan for Facebook, Twitter, LinkedIn, Instagram, and a couple of niche communities that people often don’t think about using to promote their content and services. Give People a Reason to Interact by Building a Community Not surprisingly, we are big fans of building a community before you start offering products and services. This builds trust and true customer loyalty. If you have a free community, start with something that drives your audience to download an item, and invite them into your community. Free downloads provide value to your community and offering a free community takes it to the next level. Once you capture an email address so can build your email list and communicate with people more directly and effectively.If your free community leads to a paid product, you need to have a more sophisticated promotion funnel. Keep providing value that eventually leads to an offer or sale. Many people create a community as a part of their paid product. This is a place to create more value for your customers. How do you promote your community on social media platforms? Once you build your community, you want to choose the platforms you will use to promote your community and build your tribe. We went over our favorite social platforms and how you can use each one. Facebook Facebook Pages are still a great way to connect, and paid advertising makes them more effective. We recommend that you originate Livestream video on your business page, then share to groups and your personal profile to gain extra viewers. Facebook Groups are a great place to get your community to interact with you and each other. Your personal profile can be utilized to connect and bridge friends and personal connections. Paid ads are a good opportunity to promote your content on Facebook. TIP: Retarget ads to people who watch your live stream videos. This is a warm audience that costs a lot less per click than cold traffic. Twitter Use Periscope to live stream to Twitter. Kami runs a live stream from both Facebookand Periscope, which streams to Twitter, for the Social Media Breakfast event every month. Schedule tweets to promote your offers and gifts to grow your email list and community. Invite people to connect with you and ask questions via a Direct Message on Twitter. LinkedIn LinkedIn’s feed has become an active platform for posting articles, information and videos. Post on your personal feed and/or company page to promote what you’re doing for your community. The LinkedIn Groups feature has undergone some changes to make it more integrated in the feed. Depending on your audience, it might be a good choice for your community. New: Now you can use live video on LinkedIn Instagram Stories can be created to direct people to take an action or join you for something. Stories ads in Instagram allow you to insert the “swipe up” feature without 10,000 followers. Direct messages are good for one-to-one. Niche Communities Avajunto, which is run by Mac Patel in our community, is an interesting tool for building a mastermind community and promote your content and share with each other. Slack and Reddit both have a lot of large, active communities.  How do you get people to join your community? Give them a sample. The Internet equivalent of a sample or a taste test is a free gift, lead magnet, challenge, webinar or something related to your product or service. Mention it often. Tell people you have a group and how it can help them. Talk about your community and to spread your message. At every opportunity, mention how your group can help people. Use opportunities like blog posts, emails, podcast episodes, events and in conversations to promote your group. Describe how people in your community are seeing results. Tools, apps, and links mentioned: Strategies for Staying Connected Through Social Media with Tyler J. McCall – Ep 68 Build a Facebook Messenger Bot with Mikael Yang from ManyChat – Ep 59 Avajunto How to Share Calls to Action without Sounding Like a Parrot – Ep 76 How to Build a Converting Community Using Content with Gini Dietrich – Ep 35 Social Media Lab – Let’s See if Facebook Hashtags Get More Reach! Social Media Lab – 1-5 Hashtags on Twitter: Which Gets More Impressions? Social Media Lab – Using LinkedIn Hashtags in Posts- Does it Matter? Social Media Lab – 30 Hashtags on Instagram Posts: Yes or No? Take Action How are you promoting your community? Will you try any of the suggestions we talked about today or do you have one to share? Leave a comment here or come join us in OUR community to share. (The secret word to get in is, “Action”)

Today's Guest: Yvette Nicole Brown, actress, "Community" Not a scene from 'Pulp Fiction': Yvette Nicole Brown, Gillian Jacobs, Alison Brie of NBC's "Community" (Photo: Lewis Jacobs/NBC)   Order 'Community: The Complete First Season,' available from Amazon.com by clicking on the DVD above! Yvette Nicole Brown has been on TV shows opposite Hugh Laurie, William Shatner and Larry David, and in movies opposite Scarlett Johansson, Jennifer Hudson, Eddie Murphy, Ben Stiller, Robert Downey Jr., and Gerald Butler. Heck, she started her career by signing a contract as a Motown recording artist. YVETTE NICOLE BROWN podcast excerpt: "I knew that Joel McHale was very, very smart and very funny. And I read the script. When your body has an involuntary reaction to something on a written page--it was like a no-brainer. Then you find out Chevy Chase is involved, the Russo Brothers directed it--okay, I'm in. It was an easy decision to make." But when my daughter saw her in the cast of Community alongside Chevy Chase—who she loved in Christmas Vacation—all that mattered was—she was on Drake & Josh! So Yvette Nicole Brown—star of Drake & Josh AND the new NBC Thursday night sitcom Community, airing Thursday nights at 8 p.m.—welcome to Mr. Media. Yvette Nicole Brown Website • Twitter • Facebook • MySpace • Order "Community" Season One on DVD Alison Brie, Yvette Nicole Brown and Gillian Jacobs co-star in NBC's hit sitcom, "Community." The Millionaire's Convenient Arrangementby Jane Peden. Order your copy today by clicking on the book cover above!     The Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!