Podcasts about social media lab

Ces solopreneurs cartonnent… sans jamais montrer leur visage. Et gagnent plus que tes influenceurs préférés… avec 10 fois moins d'abonnés.Et si, toi aussi, tu pouvais réussir sans être une star d'Instagram ?➡️ Tu n'as pas le temps de prospecter pour ton activité de freelance ? Découvre l'outil Cli3nts pour prospecter à ta place sur Linkedin! Dans cet épisode, on démonte deux croyances qui bloquent plein de solopreneurs : “Il faut une grosse audience pour vendre.” ”Il faut absolument se montrer pour réussir.” Spoiler : c'est faux !Avec mes invités, on cumule plus de 2 millions d'euros de chiffre d'affaires… avec des audiences qu'on pourrait qualifier de "microscopiques" par rapport aux influenceurs maintsteam :

Do you have a virtual town square? A place where you go to exchange ideas, opinions or stories? How do you use social media, or do you avoid it like the plague? Our guest is Philip Mai, Co-Director of the Social Media Lab at Toronto Metropolitan University.

"Les CM ont souvent des difficultés à valoriser leur expertise et à affirmer leur posture." Je reçois Oriane Caurant, social media manager chez Metricool et Emmanuelle Patry, fondatrice du Social Media Lab pour parler de la professionnalisation du métier de community manager. Voici ce que tu vas découvrir dans cet épisode : Pourquoi le syndrome de l'imposteur est courant dans le domaine du community management La professionnalisation du métier de Community Manager est une préoccupation majeure pour les CM Les CM ont souvent des difficultés à fixer leurs tarifs et à valoriser leur expertise. La spécialisation et la professionnalisation sont des éléments clés pour réussir dans le domaine du community management. L'onboarding est une étape clé dans l'accompagnement client L'organisation est essentielle dans la gestion de la relation client. Il est important de fixer des limites et de protéger son temps. La clarté des objectifs et la communication avec les clients sont essentielles pour une collaboration réussie. L'analyse de performance et le reporting sont essentiels pour évaluer l'efficacité des actions de community management Chapitres 00:00 Introduction et présentation des invités01:50 La professionnalisation du métier de Community Manager05:06 Les questions et préoccupations des CM07:46 L'importance de l'onboarding dans l'accompagnement client09:27 L'organisation : clé d'un accompagnement client efficace16:45 Gestion de projet et collaboration avec les clients22:59 Protéger son temps et fixer des limites27:24 La spécialisation des community managers sur les réseaux sociaux31:43 La collaboration avec d'autres professionnels pour garantir un travail de qualité37:18 La spécialisation : clé de la reconnaissance en tant qu'expert38:00 Le reporting et les analyses de performances : établir une relation de confiance avec les clients49:19 La professionnalisation du métier de community manager : formation continue et adaptation aux évolutions

Educators across Canada are worried about the use of cellphones – and in particular social media – in classrooms, saying it's disrupting class and causing mental health issues. Four school boards in Ontario are suing the companies behind Facebook, Instagram, TikTok and Snapchat for billions of dollars, joining a long list of U.S. school districts doing the same.Philip Mai, senior researcher and co-director of the Social Media Lab at Toronto Metropolitan University, explains why this might be a tough case to prove in court, and how it could make an impact on how young people engage with social media.Questions? Comments? Ideas? E-mail us at thedecibel@globeandmail.com

THE ZOOMER SQUAD: HATE CRIMES ON THE RISE IN TORONTO Libby is joined by John Wright, Executive Vice President at Maru Public Opinion; Bob Richardson, President of Hammersmith Consulting; and John Mykytyshyn, President of Bradgate Research Group, for a conversation about hate crimes on the rise in Toronto, the Mayor of Vaughan getting tough on demonstrators who intimidate, and new developments in long-term care. U.S. MOVING TO BAN TIK TOK Citing national security concerns, the U.S. Congress has moved a big step closer to a crackdown on a popular platform that could have far-reaching implications for social media in the country. But critics say the move could have significant negative consequences for small businesses that rely on Tik Tok to drive traffic to their enterprises. Libby Znaimer is joined by Phil Gurski, former senior strategic terrorism analyst at CSIS and President of Borealis Threat and Risk Consulting; Philip Mai, Co-director of the Social Media Lab at Ted Rogers School of Management at Toronto Metropolitan University; and Rigatoni Garrido, a fine artist and animator who relies on Tik Tok to drive traffic to her business, to discuss this contentious issue. NEW DATA SHOWS FRAUD CASES ON THE RISE IN CANADA Libby Znaimer is joined by Yale Holder, Vice President of Customer Experience at Moneris for a conversation about Fraud Prevention Month.

Quels sont les atouts pour réussir comme CM Freelance ? Comment se démarquer et trouver des clients ? Entretien avec Emmanuelle Patry, fondatrice de Social Media Lab. Les liens mentionnés dans ce podcast : Le programme Social Media Expert Emmanuelle Patry sur Linkedin Comment optimiser son temps quand on est freelance Comment préserver sa santé mentale face aux écrans (avec Jonathan Noble de SWELLO) Enquête : le portrait-type du Community Manager La boite à outils du Community Manager Pendant que vous êtes là :

Täglich posten, liken, teilen Millionen Nutzer:innen die verschiedensten Inhalte auf Instagram, X, Facebook, LinkedIn oder TikTok. Social-Media-Kommunikation wird – im Positiven, wie im Negativen – für vieles verantwortlich gemacht. Grund genug also, dass wir uns in der #CAISzeit mit der Forschung im Social-Media-Bereich beschäftigen. Zu Gast sind heute mit Dr. Katrin Weller und Dr. Johannes Breuer zwei ausgewiesene Expert:innen. Die beiden arbeiten am GESIS – Leibniz-Institut für Sozialwissenschaften und bauen gleichzeitig am CAIS die Abteilung „Research Data and Methods“ auf, die sich um Fragen rund um digitale Forschungsdaten und Methoden kümmert. Mit ihnen sprechen wir darüber, warum es notwendig ist, Social-Media-Plattformen zu erforschen und wie dabei vorgegangen wird. Außerdem diskutieren wir, wie problematisch eingeschränkte Datenzugänge z.B. auf Twitter, neuerdings X, für die Forschung sind. Und ob der Digital Services Act, der vor Kurzem in Kraft getreten ist, helfen kann. Empfehlungen zum Thema Forschung Informationen zur Forschung am GESIS – Leibniz-Institut für Sozialwissenschaften: https://www.gesis.org/institut/digitale-verhaltensdaten Informationen zur Forschung am Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI): https://smo.leibniz-hbi.de/ Informationen zur Forschung am Social Media Lab der Toronto Metropolitan University: https://socialmedialab.ca/ Dokumentarfilm The Cleaners (2018) von H. Block und M. Riesewieck (abrufbar auf der Seite der Bundeszentrale für Politische Bildung) Tausende externe Mitarbeiter*innen sichten für Facebook, Youtube, Twitter und weitere Social Media Angebote Fotos und Videos. Der Film erzählt von ihrer belastenden Arbeit, bei der sie im Sekundentakt über das Löschen oder Veröffentlichen entscheiden. Warnhinweis: Der Dokumentarfilm enthält womöglich traumatisierende Inhalte, wie Gewaltdarstellungen. Bitte stellen Sie sicher, dass Sie und Ihr Umfeld sich darauf einstellen, wenn Sie sich diesen Film ansehen. FSK 16. Podcasts Podcast (englisch) “Social Media & Politics. Mit Michael Bossetta (Political and Data Scientist at the Lund University): https://socialmediaandpolitics.org/ Podcast (englisch): What is it about computational communication science? Mit Emese Domahidi (Professorin an der Technische Universität Ilmenau) und Mario Haim (Professor an der Ludwig-Maximilians-Universität München): https://podtail.com/de/podcast/what-is-it-about-computational-communication-scien/ Bücher Gosling, S. (2008). Snoop: What your stuff says about you. Basic Books. https://psycnet.apa.org/record/2007-19483-000

Dans cet épisode, découvre comment vendre grâce à tes réseaux sociaux, même si tu as moins de 500 abonnés.  Emmanuelle, experte en stratégie marketing et réseaux sociaux, t'explique comment créer une offre irrésistible grâce au format bêta-test, engager ton audience et optimiser le parcours client.  Obtient les clés pour engager des échanges qui t'aideront à construire ton offre et à convertir.  Rejoins-nous pour obtenir des conseils pratiques et booster tes ventes en ligne. Pour retrouver Emmanuelle, c'est par ici

Gérer son temps est indispensable quand on est indépendant. Emmanuelle Patry, consultante et formatrice en stratégie digitale, partage avec vous ses conseils et une liste d'outils incontournables pour optimiser son agenda. A propos d'Emmanuelle Emmanuelle a travaillé en tant que responsable marketing digital au sein de grands groupes comme Europe 1, Groupe M6 ou Lagardère Active. Elle a créé Social Media Lab en 2020, un organisme de formation spécialisé dans les réseaux sociaux. Pour en savoir plus : Retrouvez Emmanuelle sur Linkedin Suivez-la sur Twitter La roadmap du social media manager (gratuit) Le programme Social Media Expert Retrouvez Social Media Lab sur Instagram Le site web de Social Media Lab Ahhh... Au fait :

On today's show, with the FIFA World Cup underway in Qatar, we chat with Dr. MacIntosh Ross, an assistant professor of socio-cultural kinesiology at Western University on why FIFA has shown it cares more about money than human rights. Plus, we chat with Chief Tony Alexis of the Alexis Nakota Sioux Nation who was one of many First Nations leaders that came together last week to oppose Alberta's proposed sovereignty act. And blow after blow keep coming for Twitter — will it ever be like it was again? We chat with Philip Mai, a Senior Researcher and co-director of the Social Media Lab at Toronto Metropolitan University. Learn more about your ad choices. Visit megaphone.fm/adchoices

Philip Mai, Senior Researcher & Co-Director of the Social Media Lab at Toronto Metropolitan University Learn more about your ad choices. Visit megaphone.fm/adchoices

Access to politicians and influencers. A rural doctor lets patients know about clinics. Our guests are New York Times Technology Reporter Ryan Mac; and Philip Mai, Researcher and Co-Director of the Social Media Lab at the Ted Rogers School of Management at Metropolitan Toronto University.

Ma formation gratuite pour devenir community manager en 4 étapes :

At the end of February, the Social Media Lab at Ryerson University launched the Ukraine-Russia conflict misinformation dashboard. The dashboard is a website for monitoring online misinformation and disinformation about the 2022 Russian invasion of Ukraine. It tracks debunked claims from fact-checkers from around the world. We speak about the dashboard with Professor Anatoliy Gruzd, Canada Research Chair in Privacy-Preserving Digital Technologies.

Why you've got to check out this episode: Find out how you can make people stop the scroll and achieve that video pattern interrupt so you catch your audience's attention to what you do. Bust myths, rumours, and stories about social media marketing and know about the ones that are tried, scientifically tested, proven, and working. Know about the recommended content you should create that works for the different social media platforms. 3Rs - Read, Resource, Reflect Read: Leveling Up: How To Master The Game of Life by Eric Siu Resources: Marketing School - Digital Marketing and Online Marketing Tips - Podcast Zubtitle Reflect: "It is what it is; life comes at you. How I react is way more important than what happened." - Scott Ayres For real estate professionals, it's a real struggle to use social media effectively. With distractions pulling people in different directions, it's a challenge to make people stop the scroll and catch their attention to what you do. And then you wonder, which content to post, what works, and what doesn't? In this episode, our guest, Scott Ayres busts myths about social media marketing, even those that he was taught in the past or are still being taught by "gurus" today. Unlike many social media "experts" Scott brings a real-world approach and perspective to which business owners can relate. For real estate agents, investors, and professionals, learn a thing or two and more as Scott shares action steps that can get your audience engaged with your content -- videos, text, or images. Take note of what works, content-wise, for each social media platform you're posting on, as each has its different approach. With social media constantly changing, to get ahead, pay attention as he shares about algorithms, what to do, and how it works on each social media platform you are probably on. Not to mention recent updates from Instagram and other social media platforms you don't want to be missing out on. Scott Ayres is a Social Media and Community Lead for Rightbound and the former Content Scientist for the Social Media Lab conducting extensive tests and research to help social media managers and business owners get the most out of their posts; busting myths along the way. He is the co-author of "Facebook All-in-one for Dummies" and Podcast host for Social Media Lab and Social Media Lab LIVE show. He has written over 2000 blog posts on social media topics and has written for 3 blogs to make Social Media Examiner's "Top Social Media Blogs" list. This episode was recorded when Scott was still a Content Scientist at the Social Media Lab. Topics Covered: 02:52 - A backstory of his orange hair and showcasing the power of good branding 07:50 - How to go about video pattern interrupts and catch people's attention 10:19 - The idea behind putting up Social Media Lab 12:19 - Using a formula for a better success rate of running tests on social media 16:54 - What you should know about the placement of your hashtags, essential points to know, and more updates from Instagram 20:59 - How emojis are affecting engagement on Instagram 25:21 - Understanding algorithms and how they work on different platforms 30:41 - Suggesting the best thing you can do when posting the same content across all platforms 32:55 - Content that works on LinkedIn testing-wise 35:22 - Looking forward to testing how polls work on LinkedIn 37:22 - How are live videos working on all the different social media platforms 40:20 - What you can do as real estate investors when thinking about social media 43:32 - That brand that excites him the most these days 47:08 - Favorite podcast that he listens to 48:49 - A tool he uses for repurposing videos 50:45 - His life's motto Key Takeaways: "Realtors, you gotta be creative with those thumbnails. You might think you just want to show the pretty house, but you do something extreme a little bit. Maybe get a crazy zoom on it, or it's sideways or, you got to think of ways to catch people's attention on social media. Otherwise, you let your white noise, and they're just going to ignore it, especially if you post the same way over and over and over." - Scott Ayres "Instagram came out and gave some updates on their explorer, in search. You don't have to just search by hashtags on Instagram; it's just keyword-related. And then they say as well, that hashtags go in the description, not in the comments. Hashtags in the comments will not show up." - Scott Ayres "It's natural to do that [posting the same thing across all platforms] because you created something you want to get on everything. It's so easy; it's okay to do that. Just mix it up and think a little different on each one because each one wants to see something different." - Scott Ayres "Testing-wise and content-wise what works on LinkedIn, text-only posts tend to always do better, they always get higher reach. Sometimes a 1,000% higher reach than a link post or a photo post. And I think why that happens is, on LinkedIn, you tend to only connect with people within your industry or at least close industries. And so people are more willing to give their two cents." - Scott Ayres "What I love about doing live is, if you do have a community of people, even if there are only ten they'll engage, they'll talk to you, you can talk to them. Just like podcasts, you got to get an audience that's watching and listening. Then you take the live video, and you repurpose it." - Scott Ayres "Authenticity is key. Quality over quantity, you've heard that a 1000 times. Don't feel like you've got to post every day, five times a day. Post whatever cadence that you're comfortable with that provides really good content. If it's not really good content, and you do not see engagement, then pull back and do something else." - Scott Ayres "Don't chase the algorithms because chasing the algorithms is like a dog chasing his tail. You're never going to catch it, and you're just going to be frustrated. But do see what's working for others and maybe figure out how you can do it. Re-test it like we do to get leverage." - Scott Ayres Are you ready for 2022? Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start. Download here https://brand-checklist.ck.page/02dc100707 *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Scott Ayres: agorapulse.com/social-media-lab LinkedIn Facebook Twitter Connect with Paul Copcutt: reibranded.com LinkedIn Email: podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.  

What does folklore have to do with COVID anyway?  And have you ever wanted to know what the difference between gossip and rumour is?  Why does it even matter?  And how big an X-Files fan is Nathan anyway? Find out by listening (and using a bit of imagination on what the slides looked like) if you're concerned about the reptilian cabal that runs the podcast!  On September 28, Memorial University professor John Bodner virtually visited the Comox Valley to talk conspiracy theories all the way from his new home in Corner Brook, Newfoundland.  (John was formerly a Cumberland resident!)  You can see his co-authored book here from our library.  Totally fascinating! Further reading/reference that you might check out: The SLAP test  (see graphic below) If you like the SLAP test, you will definitely like the CRAAP test.  (And we are just so enjoying these tools for being discerning about information!) The Social Media Lab at Ryerson University with a free speaker series Some academic articles about rumor, gossip, and urban legend (you'll need your library card #).

Ch.1: Facebook, along with some of their family of apps went down for nearly 6 hours yesterday.  Did you notice?  Did it impact your business? Guest: Raji Sohal, CKNW Contributor Ch.2: The B.C. government is looking to partner with agencies to offer new substance-use recovery beds on Vancouver Island. Guest:  Hon. Sheila Malcolmson, Minister of Mental Health and Addictions and MLA for Nanaimo. Ch.3: A software engineer and father in New Westminster has created a website that sends text notifications when there has been a COVID-19 exposure at a school. Guest: Gabriel Bauman, Software Engineer and Founder of exposure.watch. Ch.4: Facebook says its apps and services are back online after a nearly six-hour long widespread outage, impacting millions of users across the globe on Monday. Guest: Dr. Anatoliy Gruzd, Canada Research Chair in Social Media Data Stewardship and Director of the Social Media Lab at Ryerson University. Ch.5: It's Fall now and along with worsening weather comes car collisions and trouble on the roads. Guest: Raji Sohal, CKNW Contributor Ch.6: Three weeks into British Columbia's vaccination card program, the province says three violation tickets have been handed out in total. Guest: Jeff Guignard, Executive Director, ABLE BC (BC's Alliance of Beverage Licensees). See omnystudio.com/listener for privacy information.

This episode is all about social media marketing and how you can use it more effectively.    You'll hear from the “Mad” Content Scientist himself, Scott Ayres. Scott represents the Social Media Lab, where he conducts extensive tests across social platforms, for his clients, every day.    After examining the results from 100s of tests, Scott reveals the truth about what “really” works on social media, while busting a few myths along the way.    If you're using social media to promote your business, you won't want to miss this one, enjoy!

Scott Ayres is the current Content Scientist for the Social Media Lab who conducts extensive tests and research to help social media managers and business owners get the most out of their posts; busting myths along the way.Scott is the co-author of “Facebook All-in-one for Dummies” and Podcast host for Social Media Lab and Social Media Lab LIVE show. He has written over 2000 blog posts on social media topics and has written for 3 blogs to make Social Media Examiner's “Top Social Media Blogs” list. Scott has been an expert in social media for 10 years. Before Social Media Lab he was the head of content, support, and training at Post Planner where his influence grew their blog to landing the top 10 Social Media Blog list.Scott loves busting myths about social media marketing, even if that means going against what he was taught in the past or is still being taught by “gurus” today. Unlike many social media "experts" Scott brings a real-world approach and perspective that business owners can relate to.Website: https://www.agorapulse.com/social-media-labLinkedIn : https://www.linkedin.com/in/scottwayneayres/Facebook : https://www.facebook.com/scottwayresTwitter: https://twitter.com/scottayresSupport the show (https://www.salsersmith.com/shop)

Andy Brewster

Social Media Lab Instagram Marketing Survey 2021 Want to learn how other agencies and social media managers are doing Instagram marketing and get inspired? The Social Media Lab recently surveyed digital marketing agencies and social media managers to see how they use Instagram. We received 335 responses to our “Instagram Marketing Survey 2021.” The following information will give you insight into how the average Instagram user utilizes Instagram daily. Instagram Marketing Survey 2021 Results Highlights from the Instagram Marketing Survey: Instagram marketing was very important or extremely important to 64.77% of survey respondents. 66.27% spend between 1-3 hours on Instagram daily. 90.75% view Instagram Stories. Instagram Reels are viewed by 68.96% of those surveyed. 94.93% post at least once per week to the Instagram feed. Full survey here: https://www.agorapulse.com/social-media-lab/insgtagram-marketing-survey-2021/

Want more $$$ in your bank account? Struggling to make more sales? It could be because you're saying too much. We're gonna dive into this concept with sales expert Phil Gerbyshak on episode #104 of the Social Media Lab LIVE! Creating content that leads to conversations that creates conversions and eventually cash flow is what Phil Gerbyshak is all about. It often starts on LinkedIn, though by listening he can learn so much more than by talking. Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Never miss a show by subscribing: www.agorapulse.com/calendar Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

Let's Learn How to Grow a Business with a Podcast and Social Media Trying to grow a business is tough, especially when you first start out. But, can you grow that business using a podcast and social media? Our guest on the Social Media Lab LIVE, R. Scott Edwards, thinks so! Who is R. Scott Edwards? R. Scott Edwards is the creator of successful podcasts, was the owner of a chain of comedy clubs for over 21 yrs and produced concerts & 2 TV series. R. Scott helped launched the careers of those such as Tom Hanks, Jerry Seinfeld, Bob Saget and more. He now teaches others how to setup and run a podcast as well as many other things you'll have to listen to find out about! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

In this month's podcast episode we're talking about social media and its influence on bookselling, what the popularity of these online communities built around books mean for the industry, how backlist titles are having second chances thanks to TikTok, and more. Further reading/listening: - BookNet's Canadian Leisure & Reading Study 2020: https://www.booknetcanada.ca/canadian-leisure-and-reading-study-2020 -BookNet's Canadian Book Consumer Study 2020: https://www.booknetcanada.ca/canadian-book-consumer-2020 -Ryerson University's Social Media Lab report The State of Social Media in Canada 2020: https://socialmedialab.ca/2020/07/13/the-state-of-social-media-in-canada-2020-a-new-survey-report-from-the-ryerson-social-media-lab/ -Bookstagrammer @spinesandvines: https://www.instagram.com/spinesvines/?hl=en -Buzzfeed's 24 Black Bookstagrammers list: https://www.buzzfeednews.com/article/ariannarebolini/black-bookstagram-authors-book-lovers-to-follow -Shereads' BookTubers' to watch in 2021 list: https://shereads.com/best-booktubers-2021/ -Popsugar's TikTok accounts for book lovers list: https://www.popsugar.com/entertainment/best-book-tiktok-accounts-47761943

How Do You Grow a Podcast? There are currently about 850k active podcasts, which is only scratching the surface of the opportunity. But, most of us don't understand how to properly GROW a podcast. That ends TODAY!!! Luis R. Diaz, from Podcast Domination, is gonna throw tons of knowledge at us on episode 97 of the Social Media Lab LIVE! We're gonna answer these questions: Why start a podcast in 2021? What equipment do I need to podcast? How can I grow my podcast fast? Biggest mistakes new podcasts make? Who is Luis R. Diaz? Luis Ryan Diaz is an author, podcaster & entrepreneur. His agency & consultancy, Podcast Domination, helps coaches, consultants, and entrepreneurs launch and grow their podcasts with their white glove done for services and step-by-step mentorship programs. Outside of business, Luis is a die-hard Yankees and Giants fan and marketing nerd who loves learning how to move the needle in business and life. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How To Grow Your Business Episode #101 of the Social Media Lab features the 1 and only Eric Siu!!! We're gonna talk about leveling up your business, your brand, your mindset, your social media and more. Who is Eric Siu? Eric Siu is the CEO of content intelligence software ClickFlow, which helps you grow your traffic while looking like a genius. He also owns ad agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce and Uber to acquire more customers. He hosts two podcasts: Marketing School with Neil Patel and Leveling Up, which combined have over 30 million downloads to date. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

The Social Media Lab Live 100th Episode! Join us as we reflect on the past 100 episodes, talk about ups and downs, changes to the show and maybe even have some trivia, giveaways and old friends on the show! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

How to Run an Agency with Data In this episode of the Social Medial Lab LIVE we interview agency expert Christian Lovrecich to answer these questions: Why is Data Important for an Agency? What Data Should an Agency Monitor? How Often Should an Agency Check Data? Best Way an Agency Should Use Facebook Ads? Who is Christian Lovrecich? Christian Lovrecich is an Ecomm ROI Expert that helps dramatically increase sales using the latest marketing concepts and strategies. With more than 10 years in the business, Christian has grown and sold multiple 7-figure businesses through digital marketing. He specializes in social media technology, mainly Facebook ads, traffic, and conversions. Christian is also the mastermind behind PixlFeed Media and is responsible for bringing the team together. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

Do Your Facebook Ads Suck? Real talk... Most of us stink at running Facebook ads.. We struggle to figure out what to post, who to target, how to measure, etc. On episode 96 of the Socia Media Lab LIVE that changes!!! We're gonna pick the brain of Facebook ads expert Bob Regnerus.  You'll learn: What is the most critical thing to get right in a Facebook advertising campaign? How can I achieve quick wins with my Facebook campaign? How can I increase engagement on my Facebook ads? What are the most common mistakes you find in most Facebook Ad accounts? How can I target more people to buy my products and services? What are two keys to effective ads? Who is Bog Regnerus? Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press). Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you. Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Marketing™ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach. What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

Being consistent is crucial when growing a live video show following. Christian Karasiewicz is our guest this week on Social Media Lab LIVE is about to hit 300 live shows!! 300!!! We're going to dive into how he did it, what his process is, and what successes he's seen from approaching this milestone. Christian Karasiewicz is the Content Marketing Manager for StreamYard and a social media marketing professional for B2B and B2C businesses. He's also the founder of Social Chefs, your premier source for social media training on the web, host of Social Chatter, the longest running weekly live social media marketing talk show, and host of the podcast, Launch Your Live, with Jim Fuhs. Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

You can't contain Brian Fanzo (yes that's his real last name!) to 1 topic on a live video!!! On this week's Social Media Lab LIVE we are gonna pick the brain of the man, the myth, the legend Brian Fanzo!!! Get ready for a TON of info and lots of data!!!! Brian Fanzo is a "digital futurist" who tweets faster than you breathe!!! You can find him at www.brianfanzo.com Get your FREE trial of Agorapulse now: www.agorapulse.com/live Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

We love testing odd social media marketing tactics at the Social Media Lab , and when I heard about David Lindgren liking 100k Instagram posts as an experiment I HAD to get him on the show! We'll talk about his results from this test, how he's growing his YouTube and Instagram community, what processes and routines he has in place, etc.

Curious how to have a profitable online business? We're gonna dive into that in the next episode of the Social Media Lab LIVE!! I will be interviewing Parker Stevenson to find out all about “The Science of Having a Profitable Online Business!” Who is Parker Stevenson? Parker is a co-owner and the Chief Business Officer at Evolved Finance; a bookkeeping agency that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. You can listen to the audio-only interview above or watch the full live video below:Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.comWith Restream Studio, you can:— Launch & demonstrate new products— Drive flash sales & promotional offers— Host interviews, Q&As, or podcasts Curious how to have a profitable online business? We're gonna dive into that in the next episode of the Social Media Lab LIVE!! I will be interviewing Parker Stevenson to find out all about “The Science of Having a Profitable Online Business!” Who is Parker Stevenson? Parker is a co-owner and the Chief Business Officer at Evolved Finance; a bookkeeping agency that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. You can listen to the audio-only interview above or watch the full live video below: Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab. It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!! Get started with Restream for free at www.restreamlive.comWith Restream Studio, you can:— Launch & demonstrate new products— Drive flash sales & promotional offers— Host interviews, Q&As, or podcasts

Find out how to "Plan Content w/SCIENCE!" on the Social Media Lab LIVE with Scott Ayres and special guest Dustin Stout.In this episode you will find out:Is organic social media dead?How often should you post to Facebook/Instagram/Twitter?How do you know what is working/not working? (DATA GEEK OUT TIME!)Where do you find good content to post?Dustin is an entrepreneur, keynote speaker, and digital marketing consultant. His blog, DustinStout.com, was named one of the best social media blogs by Social Media Examiner and continues to be a growing resource for marketers, entrepreneurs, and bloggers alike. His most recent project, SoVisual.co, is a marketplace of high-quality social media graphics bundles called "Social Packs."Get your FREE trial of Agorapulse now:www.agorapulse.com/liveSocial Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!!

5 Things You Need to Go Live on YouTube with special guest Shawn "Doc" Boyd!!! Want to have a successful LIVE video show on YouTube?? This week on the Social Media Lab LIVE our Content Scientist, Scott Ayres, will be joined by none other than Shawn "Doc" Boyd to geek out all about YouTube Live!!! It's gonna be a wild ride and we hope you join us!!! Be sure to read all of the latest experiments from the Social Media Lab at www.agorapulselab.com

Why Facebook Videos Matter! Everyone is focused on Live video or YouTube videos today, so do Facebook videos still matter? Scott Ayres, our Content Scientist, will pick the brain of video expert Desiree Martinez on this week's Social Media Lab to find out!

Bruce Irving joins Scott Ayres, the Content Scientist of the Social Media Lab , on this week's Social Media Lab LIVE to talk all about using social media for your local business. Bruce has found his niche in marketing for pizza businesses and we'll pick his brain to see if we can answer these questions: Why Social Media is Important for Local Businesses What Platforms Should Local Businesses Focus On? How Often Should a Local Business Post Content? What Type of Content is Best for Local Businesses?

Bienvenue sur les ondes de La Cohorte, un podcast dédié aux freelances qui veulent structurer leurs petites entreprises. Dans le petit univers de l'entrepreneuriat, on martèle un peu partout qu'il est VITAL de se fixer des objectifs. On nous propose plein de méthodes pour y parvenir, on nous explique qu'il y a des bons objectifs et des moins bons... A lire tout ça, on croirait presque les objectifs ont des pouvoirs magiques. Il suffirait de les lister, de se les répéter chaque jour, de les visualiser en fermant très fort les yeux... Et abracadabra, nous voilà au sommet de notre gloire de freelance. En réalité, se fixer des objectifs, c'est faire la moitié du chemin. Il faut aussi être capable d'évaluer, régulièrement, ce qu'on fait - pour voir, si oui ou non, on est sur la bonne voie et déterminer comment réajuster le tir si nécessaire. Il faut savoir prendre du recul et analyser nos actions comme si ce n'était pas les nôtres. Bref, pour atteindre nos objectifs, il faut faire des bilans réguliers avec une método super carré. Et devinez quoi, c'est justement le thème de ce nouvel épisode! Emmanuelle est consultante en stratégie social média, et l'une de ses spécialités, c'est les bilans. Emmanuelle fait des points sur son activité toutes les semaines, tous les mois et tous les ans. Dans cette interview, Emmanuelle explique: comment elle structure ces rendez-vous avec elle-même pour accélérer le développement de sa boîte; et comment elle parvient à avoir assez de distance pour analyser ce qu'elle fait. A vos

James & Morgan talk to Prof. Emma Spiro - co-director of the Social Media Lab and co-founder of the Center for an Informed Public - about online rumors, “fake news” & electoral integrity.

Struggling to get started on YouTube? Or maybe you're stuck and don't know what to post or who to grow your YouTube channel? Owen Video sat down with Scott Ayres to discuss how he helps clients succeed on YouTube with a very simple formula called the "4 P's" The Social Media Lab is powered by Agorapulse.

YouTube Creator on a Budget: 5 Ways to Get Started on the Cheap! Join Scott Ayres as he interviews video marketing expert Kevin Kolbe to discuss how ANYONE can get started with creating videos for YouTube. The Social Media Lab is powered by Agorapulse.

Does your agency suck? Could you be losing out on sales? Are you running your agency inefficient? Yvonne Heimann is joining Scott Ayres on this week's Social Media Lab LIVE to geek out about data related to agencies and help you become better at running your agency! Social Media Lab LIVE is hosted by Scott Ayres, the Content Scientist at the Social Media Lab ( www.agorapulselab.com ). It's a weekly show where Scott talks about social media marketing with expert guests and is always testing something!!!

In this episode of Social Media Lab LIVE Scott Ayres interviews Facebook ads expert Amanda Robinson (The Digital Gal) we explore what ad placements on Facebook you should be testing and that are hot currently. We also discuss how you should test Facebook ads placement. The Social Media Lab busts the myths, rumors and stories of social media marketing with SCIENCE!

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Scott Ayres is the current Content Scientist for the Social Media Lab powered by Agorapulse. Scott conducts extensive tests and research to help social media managers and business owners get the most out of their posts, busting myths along the way with SCIENCE! In today's Digital Slice Podcast we're doing just that! We're busting the myths, rumors and stories of social media marketing with SCIENCE!

In an era of fake news, our society is in a bit of a moral panic. But Dr. Jeff Hancock, an expert in social media behavior, has found that it's human psychology, not technology, which drives deception and distrust. In this episode, he and Bill Coppel — Managing Director and Chief Client Growth Officer at First Clearing — discuss how to navigate the digital landscape to maintain trust and how we can use technology to help build it. In this episode, you'll hear: ·         How trust has evolved over time ·         The many definitions and kinds of trust ·         The new forms of trust we're seeing today ·         How we evaluate someone's trustworthiness ·         What role social media plays in the trust formula ·         How reputation has changed with the rise of social media ·         How differences in communication lead to distrust between generations ·         What role technology will play in maintaining trust between advisor and client   Dr. Jeff Hancock is a psychologist and professor of communications at Stanford University. He is the founder of the Social Media Lab at Stanford and also serves as director of Stanford's Center for Computational Social Science. A leading expert in social media behavior and the psychology of online interaction, Jeff studies how social technologies and artificial intelligence affect us, from how we trust, to how we develop and maintain relationships, to understanding how technology is affecting our well-being. His view isn't that social media is good or bad, but that it amplifies everything and we must learn to navigate the effects.   Before earning his PhD in psychology, Jeff served as a customs officer in Canada. Prior to joining the Stanford faculty, he was an associate professor of cognitive science and communication at Cornell University. He lives in Silicon Valley with his wife and daughter, and still enjoys playing hockey regularly and does his best to keep pucks out of the net.   Ways to contact Jeff: Email: hancockj@stanford.edu Website: Stern Speakers: Jeff Hancock

Visit friedmansocialmedia.com for complete show notes of every podcast episode. Scott Ayres is a Content Scientist at Agorapulse and host of the Social Media Lab podcast. His mission: to bust the social media myths we hear from “influencers” nearly every day. He isn't afraid to challenge the gurus and is continually soliciting the community for questions. You can count on Scott's out-of-the-box thinking, creative prowess, and evidence-based research, to guide your social media marketing strategy.

Busting social media marketing myths with Social Media Lab's Scott Ayres. Social media marketing is one of those topics that invites a lot of lore: snippets of advice that get passed around that don't really match up with objective reality. AgoraPulse thought this was a great opportunity, and they launched the Social Media Lab podcast.... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

Pamela Herrmann creator of the Facebook training: Social Media Lab 101. She has spent 25 years in the consumer products industry working with companies that have ranked on Fortune's Fastest-Growing 100. She is an inventor and has successfully brought these products to market with such retail giants. She is also a successful Internet marketer, and passionate about bringing best practices from the online world into Main Street, and arming small business owners with the critical information for success in today's economy  Sandra Millers Younger Journalist, author, founder and chief story strategist at Strategic Story Solutions. She's since told thousands of stories as a journalist, culminating her book, The Fire Outside My Window: A Survivor Tells the True Story of California's Epic Cedar Fire. As a founder and chief story strategist at Strategic Story Solutions, she helps business leaders communicate their message, grow their business and make more money by unlocking the power of their own stories Leah Betancourt award-winning journalist who has worked on the digital side of TV and newspaper newsrooms. She has written several journalism guides for Mashable and covered issues facing the media industry for Editor and Publisher and the Poynter Institute for Media Studies. She's currently a brand editor at the content engagement software company ScribbleLive