Podcasts about decugis

  Hey everyone! In today’s episode, I share the mic with Guillaume Decugis, Co-Founder and CEO of ScoopIt, which is a B2B software that allows businesses and individuals to curate and publish the best possible content. Tune in to hear Guillaume shed some light on his 15 years as an entrepreneur, how he attempted to build a mobile widget platform, and how he grew Scoopit to 200 B2B customers and 4 million freemium users!  Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.   April 14th: How to Implement a World Class Lead Gen Content Marketing Program Content marketing is a must-have for lead generation: the average conversion rate of a website without content is 0.5% vs 2.9% with content Yet, we’ve seen that to generate leads with content marketing, you need a documented content strategy aligning sales and marketing efforts You need a content marketing infrastructure to publish and distribute content that converts and a measurement system to measure how many leads your content generates. How can you do that without failing or wasting months? If you have limited resources, work with a content marketing agency to provide strategy and implementation resources. Use automation systems that will ensure your methodology stays consistent, provide time-savings and intelligence to optimize your ROI. 5 examples of how automation can help streamline your lead generation strategy through content marketing. This is the final episode of our Up Close 2 series.  You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 13th: Measurement Why lead generation should be the #1 KPI to measure your content performance. How to attribute leads to content (in a way that convinces your VP of Sales). A simple action framework for content marketing analytics. Why and how to perform regular content audits. How to drive predictable results with content marketing intelligence. You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2  

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 12: Content Marketing Infrastructure All content should convert… provided you have the right content marketing infrastructure. Distribute content to convert. The 3 pillars of a content marketing infrastructure. Why you need a content hub to generate leads. Good content that gets distribution beats awesome content that gets none all the time. Lead magnets vs traffic magnets. You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.    April 11th episode 2: Marketing & Sales Alignment Lead generation is a relay race involving marketing and sales: alignment is key. The importance of documenting your content marketing strategy to make sure you have clear alignments on buyer personas, lead qualification criteria. Involving the sales team in the content plan generation: what questions do you get from prospects and clients? Involving the sales team in the content plan execution: sharing, distributing and even co-creating content. Maintaining and managing the alignment: content as part of sales enablement. What content is used by sales? What is missing? What should be used but is not? You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 10th episode 1 is: Content Strategy and Content Plan. Are you creating content for content’s sake or are you doing content marketing? Content marketing: publishing and distributing content that drives people closer to a purchase decision. Define your buyer personas. Define the customer journey with funnel stages. Define funnel stages and your audience’s top questions at each stage plus relevant CTAs. Content and customer journey mapping equals your content plan. You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2