Podcasts about growth everywhere

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Best podcasts about growth everywhere

Latest podcast episodes about growth everywhere

Million Dollar Mastermind with Larry Weidel
Episode #617 - Try To View Life As A Game with Eric Siu, CEO of Single Grain

Million Dollar Mastermind with Larry Weidel

Play Episode Listen Later Apr 17, 2023 14:43


In this episode of Million Dollar Mastermind podcast, Host Larry Weidel is joined by Eric Siu, CEO of Single Grain. They delve into his origins in building an MP3 website, how gaming inspired his entrepreneurial journey, how he learned to lead a company in advertising without any prior knowledge, and the sudden insurgence of entrepreneurs.

Marketing School - Digital Marketing and Online Marketing Tips
5 Customer Acquisition Strategies to Finish 2022 Strong #2132

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jun 20, 2022 4:46 Very Popular


In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use influencer marketing and how to buy attention in a contracting market. We also unpack how you can add free tools to your website and why you should double down on the channels you already have. Make sure you tune in for some great strategies on how to finish 2022 on a high! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: five customer acquisition strategies to finish 2022 strong. [00:26] How to use PR or influencer marketing. [01:12] Learn about Spin the Wheel by Privy. [01:51] How to buy attention in a contracting market. [02:25] Why you should add a free tool to your website with CodeCanyon. [02:54] How to focus on the channels you already have. [04:01] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [04:03] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [04:16] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Privy Spin the Wheel by Privy CodeCanyon Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere

Content Marketing With Me - The Rajni Yadav
3 Mantras to achieve massive growth everywhere

Content Marketing With Me - The Rajni Yadav

Play Episode Listen Later Sep 15, 2021 1:37


Don't forget to check out today's podcast. Because today's podcast has magic tips that will help you to grow in every social media platform and business. If you want to get growth then it's important to implement the right strategy to achieve better growth. So what are you waiting for? Let me know your thoughts after listening to this one .

Reinvention Radio
REINVENTING THE MARKETING GAME

Reinvention Radio

Play Episode Listen Later Jun 15, 2021 41:27


Marketing genius Eric Siu CEO of the digital marketing agency is an investor, founder and advisor who has worked with companies such as Amazon, Uber and Salesforce. He is also the host of 2 podcasts; “Marketing School with Neil Patel” and “Growth Everywhere”. The post REINVENTING THE MARKETING GAME appeared first on Reinvention Radio.

UNcivilized UNplugged
Uplevel your life with Eric Siu

UNcivilized UNplugged

Play Episode Listen Later Mar 4, 2021 51:20


Master the game of life and business and get ready to learn which buttons to press in order to win. Today's guest is Eric Siu, a gamer and CEO of the digital agency Single Grain. Also, he is the host of the massively popular podcast Marketing School and Growth Everywhere. In today's episode, Eric will share what it is like to live through a video game perspective, turning his life into a constant level up in his personal and business life. If you're interested in ramping up your marketing and sales tactics, this is your episode! ABOUT ERIC SIU Eric Siu is the CEO of content intelligence software ClickFlow, which helps you grow your traffic while looking like a genius. He also owns ad agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce and Uber to acquire more customers. He hosts two podcasts: Marketing School with Neil Patel and Leveling Up, which combined have over 30 million downloads to date. He also speaks frequently around the world on marketing and SaaS.​ CONNECT WITH ERIC Linkedin | https://www.linkedin.com/in/ericosiu/ Instagram | https://www.instagram.com/ericosiu/?hl=en Twitter | https://twitter.com/ericosiu WHAT YOU WILL HEAR [0:38] Meet Eric Siu. [5:27] What does it mean to 'Level up the world.' [11:54] What inspires him to write his book "Leveling Up." [13:52] Eric's unique view about marketing and the business world. [14:33] Marketing mistakes people often make. [15:58] Defining 'Culture' and the importance of value matters. [18:46] Key ingredients to create a great culture. [21:12] Join the Uncivilized Nation. [24:38] How Eric turned Single Grain from a failing company to a digital marketing powerhouse [33:17] Eric's thoughts on the social media platforms degrowth. [47:15] Covid: how to approach the changes in the market to grow your business. [47:57] The things you need to look at before investing. [49:53] Where to find Eric. If you look at the civilized world and think, “no thank you,” then you should subscribe to our podcast so you don't miss a single episode! Also, join the uncivilized community, and connect with me on my website, Facebook, or Instagram so you can join in on our live recordings, ask questions to guests, and more.

The My Wife Quit Her Job Podcast With Steve Chou
344: How To Build A One Man Media Company With Eric Siu

The My Wife Quit Her Job Podcast With Steve Chou

Play Episode Listen Later Mar 4, 2021 48:19


Today, I’m excited to have Eric Siu back on the show. Eric runs 2 podcasts, the Marketing School with Neil Patel and Growth Everywhere with over 40M downloads. He’s the founder and CEO of ClickFlow, a software tool that helps you grow your SEO traffic. And now he’s an author with his latest book, Leveling Up! Overall, Eric is a master all-around digital marketer, and in this episode, we’re going to talk about how to create a one man media company. What You’ll Learn What’s working with search engine optimization today. How to rank an e-commerce company in search. How […] The post 344: How To Build A One Man Media Company With Eric Siu appeared first on MyWifeQuitHerJob.com.

Buying Online Businesses Podcast
Eric Siu Shares How to Master the Game of Life

Buying Online Businesses Podcast

Play Episode Listen Later Feb 10, 2021 44:57


Did you know that contrary to what most people may think, playing games or sports and doing business are actually similar to each other in more ways than one?   Where most people see two different things standing at the opposite ends of the spectrum, Eric Siu, Chairman of Single Grain LLC, sees two similar ones operating under the same concept. This week, he teaches us how to master the game of life (and business). We talk about the poker mindset and how it builds resilience in your business, the value of marketing, why you should start thinking long-term, and heaps more!   Level up your life and business by tuning in now! Episode Highlights: Introduction [00:00] The lines where gaming and business meet [03:20] The consequences of overdoing work and life [06:05] Patience plays a big part in your business journey [10:03] What is the poker mindset? [14:27] Poker makes you numb to losing [17:29] How to build resilience in your business [19:21] Overreacting is better than underreacting [22:10] What kept Eric going despite bad situations [24:12] The great necessity of marketing [28:06] In what areas can you use marketing aside from business? [30:16] Simply making the sale with your podcast is just playing one level of the game [32:20] The value of thinking long-term [35:19] You only retire from something you don’t want to be doing [38:45] The essence of having a vision [40:54] How to start leveling up your life [42:22] Resource Links: Buying Online Businesses Website (https://buyingonlinebusinesses.com)  Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) Visit Niche Website Builders (https://www.nichewebsite.builders/) The Obstacle is the Way by Ryan Holiday (http://amzn.to/3p0oEB5) Scaling Up by Verne Harnish (http://amzn.to/3qFg9LR) The Billionaire Who Wasn’t by Conor O’Clery (http://amzn.to/38XsPHZ) Listen to the Marketing School Podcast (https://marketingschool.io/) Listen to the Leveling Up Podcast (https://www.singlegrain.com/leveling-up-podcast/) Pre-order Leveling Up by Eric Siu (https://www.levelingup.com/) About Our Guest: The incumbent Chairman of Single Grain LLC, Eric Siu helps companies grow through digital marketing. He has worked with several big companies such as Amazon, AirBnB, Lyft, to name a few. He also hosts two podcasts, Growth Everywhere and Leveling Up, and co-hosts another called Marketing School with Neil Patel. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. You may also leave us a review anywhere you listen to and share your feedback!  Connect with Jaryd Krause of Buying Online Businesses: Follow on Facebook: https://www.facebook.com/JarydKrause1 Subscribe on Youtube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw See omnystudio.com/listener for privacy information.

Regally Ratchet
RR Ep 18 - GROWTH EVERYWHERE

Regally Ratchet

Play Episode Listen Later Nov 18, 2020 127:52


SaaS District
How To Drive Persistent Growth For Your SaaS & Building a Scalable Marketing Agency With Eric Siu #58

SaaS District

Play Episode Listen Later Nov 10, 2020 34:53


Eric Siu is the CEO of digital marketing agency https://www.singlegrain.com/ (Single Grain), a digital marketing agency focused on growing Saas businesses as well as helping Fortune 500 companies like Uber, Amazon and Salesforce acquire more customers through SEO and paid advertising. Eric Siu usually helps entrepreneurs with the tools and processes to help them grow both personally and professionally revealing secrets from that have grown multi-million to billion dollar companies. Eric Siu is a marketing expert that contributes regularly to Entrepreneur Magazine, Fast Company, Forbes & more, He's also the founder of ClickFlow, the entrepreneurial podcast, Growth Everywhere podcast, and the Marketing School podcast with Neil Patel. During this interview we cover: 00:00 - A Word From The Sponsor 01:03 - Intro 02:15 - Eric's Background, Past Ventures & How He got to Where He is Today 06:39 - Marketing Trends & Macro Level Changes in 2020  09:55 - Highly Subjective VS Data Driven Marketing From Client Perspective 10:48 - Eric's Growth SaaS Playbook  14:57 - B2B SaaS VS SMB Playbook Changes 16:18 - SaaS VS Agency, ClickFlow Vs SingleGrain 21:36 - Build a SaaS From Day One? 24:13 - How To Become A Better Digital Marketer 25:52 - Where is Eric Focusing His Marketing Efforts & Budget For His Brand 27:22 - How Long Before Seeing Results Leveraging Youtube, Podcasting & Content Marketing 31:31 - Top Mentors & Resources For Eric's Success Today 33:24 - Get In Touch With Eric & Find Out More About His Book Mentions: https://www.singlegrain.com/ (Single Grain) https://www.clickflow.com/ (ClickFlow) https://metabase.com/ (Metabase) https://growandconvert.com/content-marketing/seo-content-conversions/ (Pain-Point SEO) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwie4Pjj4_bsAhXP8uMHHVyxA4wYABAAGgJ5bQ&ae=2&ohost=www.google.com&cid=CAESQeD2vGa3qyO4IjO86e7wGgANq_A46oBdLg9ySbt-2ITsTa8OJSYUEttA9PP2BUsO6JzRQTjjzs3GmQBcloFlh7av&sig=AOD64_1v8xFUmQMJNKjHMX600cwBYwzI6A&q&adurl&ved=2ahUKEwiL6evj4_bsAhUOWa0KHdhmCFQQ0Qx6BAgWEAE&dct=1 (Click Funnels) https://www.singlegrain.com/leveling-up-podcast/ (Leveling Up Podcast) https://coschedule.com/ (Coschedule) https://moz.com/ (Moz) https://basecamp.com/ (Basecamp) https://www.eonetwork.org/ (EO)  People: Neil Patel https://www.clickfunnels.com/blog/author/clickfunnels/ (Russel Bronson) https://ca.linkedin.com/in/awilkinson (Andrew Wilkinson) https://www.youtube.com/channel/UCevXpeL8cNyAnww-NqJ4m2w (Anthony Pompliano) https://www.rebootbyjerry.com/ (Jerry Colona) Books: https://www.gurufocus.com/news/862264/the-dhandho-investor-pabrais-investing-framework (DhanDho Investing) Get In Touch With Eric: https://www.levelingup.com/ (Leveling Up) Twitter: @eriosiu Instagram: @ericosiu Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) YouTube https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (Akeel Jabber - SaaS District - YouTubewww.youtube.com › UCYvpqdVVSlSMunWiEwlMjzw) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

NotBasicBlonde Podcast
How To Build a Six-Figure Dream Career Meet Eric Siu

NotBasicBlonde Podcast

Play Episode Listen Later Oct 13, 2020 17:03


In this episode my guest Eric Siu is sharing his knowledge on these important topics: how to succeed at podcasting how to transition from 9-5 to self-employed how to find a perfect team member what are the 7 stages of wealth how to think like an investor what is the difference between business people and entrepreneurs how to develop relationships that pay off My Guest Eric Siu @ericosiu  is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.  Your Host Olyasha Novozhylova - NotBasicBlonde @notbasicblonde_ NotBasicBlonde Podcast @nbbpodcast Olyasha Novozhylova is the founder and creator of Not Basic Blonde, a fashion, and lifestyle blog dedicated to inspiring young women to create an extraordinary style. The Russian model led an impressive 10-year career in fashion and runway in Atlanta and overseas, as well as enjoying several acting roles. Now a leading influencer, Olyasha shares her beauty, wellness, and fashion tips with an audience of over half a million. https://notbasicblonde.com/about/

Real Life Superpowers
Episode 27 - Eric Siu (Single Grain)

Real Life Superpowers

Play Episode Listen Later Aug 1, 2020 36:47


In this episode we speak with the fantastic Eric Siu, CEO of digital marketing agency Single Grain. Single Grain has worked with Fortune 500 companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. Eric is a gamer and from early on in life he seeked a life that would feel like a game. This is so important because when we’re enjoying what we do at such levels, it’s almost impossible to not make progress, grow our skill set and reach high levels of performance. We cover a lot of ground including: – The importance of building an audience – What he looks for in a mentor – Why culture and core values matter – How he ended up joining Single Grain and eventually becoming the sole owner for only 2 USD – The concept of redeploying capital – How he navigates challenging relationships – The significance of keeping a positive mindset – Persistence as a drive for success – And much more! Eric will be publishing a book next year. In the meantime be sure to checkout levelingup.com/giveaway for a giveaway of an assortment of Eric’s favorite books to help people grow! We hope you enjoy your listen!

Growth Everywhere Daily Business Lessons
A Look Inside One of the World's Fastest Growing SaaS Companies

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 16, 2020 28:09


Hey everyone! Today, I share the mic with Ismael Wrixen, group CEO of FE International, the market leader in the sale of SaaS, e-commerce, and content businesses. Ismael is a returning onto the show to fill us in on recent developments at FE. Tune in to hear Ismael talk figure jumps in revenue and deals, why the firm prefers using a cash on success pricing strategy over retainers and the quantity ratios and strategy differences between FE’s handing of deals in E-commerce, SaaS, and content spaces respectively. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review  here Subscribe to Growth Everywhere on  iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How Close Became a Successful Product-Market Fit from the Start

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 15, 2020 20:27


Hey everyone! This week, I share the mike with Steli Efti, Founder and CEO of Close, an inside sales CRM. Tune in to hear to learn the kind of feedback you should be looking for, how to ensure the best product-market fit and how Close relies on content marketing and podcasting to help them grow and be successful. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How to Successfully See Returns on Your SEO Investments

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 14, 2020 16:40


Hey everyone! Today, I share the mic with Liam Martin, founder of three companies: Time Doctor, Staff and Running Remote.   Tune in to hear how long you should expect to wait before seeing success from your SEO efforts, how to build a remote team at scale and how Liam is able to balance running his three companies. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
Warren Buffet Likes Companies That Have This One Trait

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 12, 2020 8:00


What is it about companies that not only survive, but grow to be super powers? Tune in to hear Eric Siu dive into what Warren Buffet looks for before investing in a company and how you can apply it to your business. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
What You Need On Your Resume to Get a 6-Figure Marketing Job

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 10, 2020 5:38


Are you trying to land a 6-figure marketing job? Tune in to hear Eric Siu reveal what he (and other CEOs) like to see when scanning a resume.  Apply these tips to your job application process and you will not be disappointed. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
Why It's Important to Incorporate Love in Everything You Do

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 9, 2020 23:49


Hey everyone! Today, I share the mic with Kamal Ravikant, a VC, author, mountain climber, and has served in the army!  We are lucky enough to have him on the show to share some of his wisdom about the startup game and beyond. Tune in to hear Kamal’s fascinating life story, why he decided early on in his career that he preferred starting companies rather than joining someone else's vision and how his desire for a better kind of investor led him to the role of VC. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How Jason VandeBoom Scaled His Small Team to Become a $70M+ Company

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 8, 2020 16:17


Hey everyone! Today I share the mic with Jason VandeBoom, founder of ActiveCampaign. ActiveCampaign is a customer experience automation platform that has been around for over 15 years! Tune in to hear Jason give insight on how to scale a team at a small company, where to find outside funding and how he was able to find the right product-market fit, which led to ActiveCampaign’s long-term success. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How Intercom Solved the Problem of Communicating with Customers

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 7, 2020 20:57


Hey everyone! Today, I share the mic with Des Traynor, Co-Founder and Chief Strategy Officer at Intercom. Intercom solves a problem that many companies grapple with – how to communicate with and support their customers who need quick feedback while they are busy using an application. Tune in to hear Des explain what makes Intercom different from their competitors’ products, what they learned from their biggest marketing blunders and why they emphasize the importance of live events (as well as two reasons they don't expect an immediate ROI from them). Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
The Highest Paying Digital Marketing Skills in 2020

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 6, 2020 6:00


Are you working towards making six figures as a marketer? Tune in to hear Eric Siu explain what digital marketing skills you should master if you're looking to land a high-paying marketing job. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
How To Do Content Marketing The Right Way in 2020

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 5, 2020 8:55


Is your content marketing strategy not working? Are you spinning your wheels making sales content that nobody is seeing? Digital marketing is changing so fast in 2020 it's hard to keep up. Tune in to hear Eric Siu share his powerful content marketing tips that enable his small team to produce tons of content - across multiple platforms. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
How To Get A High Salary Marketing Job in 2020 (Guaranteed)

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 3, 2020 8:31


Can you earn six figures in marketing? Absolutely! There's a different mindset required to land a high paying job in marketing. Tune in to hear Eric Siu share his favorite tips on starting a marketing career, plus how to become indispensable. You'll have to put in a lot of work and gain some experience, but if you get to this level, finding a position that pays you top dollar should be no problem. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
How to Plan Strategic Growth For Your Company

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 2, 2020 26:33


Hey everyone!  Today, I share the mic with Jay Baer, someone who has been in digital marketing since it was invented.  Having been there since the start, his insights and expertise that come with 26 years of experience are unrivaled. He has not only started five multi-million-dollar companies from scratch, but is also the host of four podcasts and the author of several best-selling books. Tune in to hear his company’s strategic approach to company growth, why being scared is a sign you are doing things right and the importance of clear goals. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How to Market a Unique Product When There's No Current Product-Market Fit

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Mar 1, 2020 20:03


Hey everyone! In today’s episode, I share the mic with Hubert Palan, the Founder and CEO of productboard, a product management system that helps you understand what users need, prioritize what to build and rally everyone around your roadmap. Tune in to hear how productboard winning the TechCrunch Startup Battlefield competition helped the company skyrocket, Hubert’s advice for those who want to create spectacular products and how he was able to familiarize people with a completely new concept. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How Writing a Book Can Accelerate You Past Your Competition

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 29, 2020 24:03


Hey everyone! In today’s episode, I share the mic with book marketing genius and author Dave Chesson, Founder of Kindlepreneur and Publisher Rocket. Tune in to hear some of the pitfalls Dave sees with new authors, strategies you can take you to the next level and the kind of credibility that writing a book can give you to skyrocket your professional career. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Bob Low Show
Personal Brand Growth and Content Strategy with Eric Siu | Bob Low Show #027

Bob Low Show

Play Episode Listen Later Feb 28, 2020 20:10


I talked to Eric Siu about personal brand growth and content strategy. Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale. www.singlegrain.com Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericosiu/ The host, Bob Low is a sought after marketing consultant with clients around the world. He has helped companies and individuals generate leads, get big business deals and sometimes grew their revenue by 100%. Contact Bob for LinkedIn and marketing consulting: bob@bobthinkz.com Follow Bob on LinkedIn: https://www.linkedin.com/in/bobthinks/

Growth Everywhere Daily Business Lessons
How To Double Your Sales With These Unconventional Tactics

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 28, 2020 7:58


Are you using generic cold email outreach scripts and tired of not getting results? Tune in to hear Eric Siu share some of his favorite sales strategies that will help you close more deals and get your dream customers. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
How To Grow A Podcast to 1 Million Monthly Downloads

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 26, 2020 7:13


If you have a podcast, or are thinking of starting one, and want to grow to 1 million monthly downloads, this episode is for you. Tune in to hear Eric Siu share his strategies on growing a podcast audience.  These tips will help you sidestep a lot of the mistakes Eric made when starting his podcast and help you achieve record results. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
How We Make $1M A Year From Our Podcast

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 25, 2020 7:48


Can you make money with podcasts? You bet!  Podcasts are a great source of revenue for creators and a great platform to advertise for brands. Tune in to hear Eric Siu share his strategies for how Marketing School and Leveling Up podcasts are able to generate over $1M in revenue. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
What Co-Founder of MarketMuse Has Learned From Working in the Content World for 20+ Years

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 24, 2020 22:53


Hey everyone! Today, I share the mic with Jeff Coyle, co-founder and Chief Product Officer at MarketMuse, the industry-leading technology and methodology for content planning and evaluation via semantic relevance. Tune in to hear what Jeff has learned from working in the content world for 20+ years, how MarketMuse set up their determined their price points plus what two books recommends reading.  Tune in for for an interesting and exciting conversation! Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
Why the Hub-and-Spoke Model Is the Most Effective Way to Drive Traffic to Your Website

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 23, 2020 21:00


Hey everyone! In today’s episode, I share the mic with Jimmy Daly, the Marketing Director at Animalz, a content marketing agency. Tune in to hear why Jimmy believes the hub-and-spoke model is the most effective for driving traffic and boosting content engagement, how Animalz uses content marketing as their main source for leads and where most companies are missing the mark with content marketing. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How to Build and Scale Lasting Relationships with Your Customers

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 22, 2020 18:54


Hey everyone! Today, I share the mic with Oli Bridge, the Head of Marketing at Bonjoro, a SaaS company that offers personalized one-on-one video messaging to allow businesses to easily connect with their customers. Tune in to hear Oli share how to effectively link your CRMs and ESPs, how Bonjoro can help you stand out from your competition and his advice on building and scaling relationships. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How to Get Started in Podcasting in 2020 (The Right Way!)

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 20, 2020 6:46


Is it too late to start a podcast in 2020? No way!  There's never been a better time to create your own podcast. There is still plenty of opportunity to make a podcast and grow an audience. Tune in to hear Eric Siu share his top strategies to get your podcast started and set up for success. You'll also learn how to promote a podcast and how to scale your production efforts. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
How I Bought My Company for $2 and Generated Over 8 Figures in Revenue

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 18, 2020 8:12


Around 10 years ago, Eric took over a failing agency after buying it for $2.  A year past, the agency was down to one employee and the business was continuing to fail. Fast forward to today, that same agency is now making eight figures in annual revenue and thriving!  Tune in to hear how Eric was able to take over a failing company with no experience and turn it into something great. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
How Supermetrics Transformed From a One Man Show into a Multi-Million Dollar Company

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 17, 2020 14:49


Hey everyone! Today, I share the mic with Mikael Thuneberg, CEO of Supermetrics, the number one reporting automation tool for PPC, SEO, social, and web analytics. Tune in to hear about the rapid growth of the company, how the business has stayed relevant and innovative in such a competitive market plus how Mikael found the right product market fit. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How FreshBooks Grew Their User Base to 20 Million Users

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 16, 2020 22:48


Hey everyone! Today, I share the mic with Mike McDerment, the CEO and Founder of FreshBooks, an accounting solution that offers simple and innovative ways to handle your financial books. Tune in to hear Mike share how FreshBooks built their user base to 20 million users, the pricing model and growth rates that they use, and the particular moment that Mike felt his company might die! Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How Venture Harbour Uses Content Marketing and SEO as Their Two Main Customer Acquisition Strategies

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 15, 2020 27:37


Hey everyone! Today, I share the mic with Marcus Taylor, the Founder and CEO of Venture Harbour, a modern-day holding company that helps build high-growth online businesses. Tune in to hear how Marcus started coding when he was 10-years-old and owned his first business by the age of 16, how Venture Harbour uses content marketing and SEO as their two main customer acquisition strategies and why the company juggles multiple side projects in order to scale.  Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
7 Fresh SEO Hacks That You Need To Try

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 13, 2020 6:45


Are you looking for quick wins with your SEO strategies? SEO in 2020 is changing fast, the same search ranking tricks that used to work last year are old news. Tune in to hear Eric Siu share his favorite marketing hacks to boost your SEO like crazy. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
How To Do SEO The Right Way in 2020

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 12, 2020 5:19


Are you missing out on traffic to your website because SEO is changing too fast? Don't worry! You can still take advantage of the latest SEO trends for 2020 with some simple tweaks. Tune in to hear Eric Siu share his favorite SEO strategies for 2020, how to bullet proof your website for SEO and the changes in ranking for the top results in Google. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
Is TikTok Relevant for Business?

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 11, 2020 6:56


TikTok is all the rage in 2020, but is it actually relevant for growing your business? Tune in to hear Eric Siu take a deep dive into why he believes TikTok will be a major player in the advertising market for years to come. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
How to Mix Creativity With Critical Thought

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 10, 2020 29:39


We are very excited to have Chase Jarvis joining us today, the founder and CEO of CreativeLive. The company’s goal is to take a fresh approach to education and help leaders, visionaries, and professionals to access the wealth of information and skills required to flourish in an ever-changing environment. Tune in to hear how their aiming to translate complex philosophical ideas into soft skills that are accessible for people’s personal and professional lives, to learn the tons of misconceptions around creativity and why it should not be viewed as oppositional to rationality and critical thought plus to hear more about his first “word book” Creative Calling. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How to Live a Longer and Optimized Life According to Dr. Darshan Shah

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 9, 2020 22:32


Hey everyone! Today I share the mic with Dr. Darshan Shah, Founder and CEO of Next Health, a company aiming to help clients with optimization and longevity in their lives using the latest tools and technology. Tune in to hear Dr. Shah explain what ‘brain fog’ is plus how to recognize it, how he’s planning on turning the medical model on its head and share advice on how young medical professionals can scale their businesses. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How SEO Expert Matthew Woodward Almost Tripled His Click-Through Rate

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 8, 2020 29:34


Hey everyone! Today, I share the mic with Matthew Woodward, SEO expert and owner of a successful SEO blog.  Tune in to hear Matthew analyze Google’s algorithm, how his blog gets 60,000 visits a month and how he was able to more than double his click-through rate using his Google search ranking strategy. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How To Grow On LinkedIn The Right Way in 2020

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 7, 2020 5:15


Is LinkedIn still relevant in 2020? Absolutely! LinkedIn is one of the best platforms to publish on in terms of organic reach potential. Now is the time to take advantage of publishing to LinkedIn to maximize the exposure of your content. Tune in to hear Eric Siu share some of his favorite LinkedIn growth hacks and best practices to make sure you are getting the most bang for your buck with your content. Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
How To Grow Your Instagram The Right Way in 2020

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 4, 2020 7:50


Is your Instagram game coming up short?  If you want to boost your Instagram, you'll have to start thinking about ways you can stand out from the crowd without being spammy. Tune in to hear Eric Siu give you some Instagram growth strategies that work to get more followers the right way! Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

Growth Everywhere Daily Business Lessons
The Multi-Channel Strategy That Will Skyrocket This Year

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 3, 2020 19:32


Hey everyone! Today, I share the mic with Michael Yan, Co-Founder and CEO of the popular messenger app ManyChat. This is his second time being a guest on Leveling Up! Check out the first episode with him here! Tune in to hear why Mikael and his team has witnessed incredible growth over a few years, some practical examples of how ManyChat can be successfully incorporated in a funnel plus hear him share some of the growth tactics that they are currently implementing with great success. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
Why Victor Cheng Believes in the 10X Test and Firing 10% of Your Staff for Growth

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 2, 2020 33:39


Hey everyone! Today, I share the mic with Victor Cheng, an Executive Coach who advises startups and Inc. 500-caliber companies on how to exploit growth opportunities. Tune in to hear why Victor only works with CEOs who are also founders, how a “growth engine” functions, and when laying off 10% of your staff may be necessary. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
How Entrepreneur Jayson Gaignard Went from $250K in Debt to Hosting an $84K Event with Tim Ferriss

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Feb 1, 2020 45:55


Hey everyone! In today’s episode, I share the mic with Jayson Gaignard who is a Canadian entrepreneur, super-connector, author and founder of Mastermind Talks (MMT), an invitation-only conference for entrepreneurs. Tune in to hear how Jayson pulled off an $84,000 opportunity to host an event with Tim Ferriss, how you should be hosting successful masterminds and how Jayson reaps the many ROI benefits from strong relationships he’s nurtured. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

Growth Everywhere Daily Business Lessons
7 Nifty Marketing Ideas for 2020

Growth Everywhere Daily Business Lessons

Play Episode Listen Later Jan 31, 2020 9:04


Not only has the social media marketing landscape completely shifted in the last 12 months, but changes across SEO and sales have opened new growth opportunities across the board. Tune in to hear Eric Siu share his favorite marketing ideas and digital marketing trends for 2020 - all the top marketing strategies for the new year including customer data platforms, podcast marketing and more! Click here to watch the full YouTube video  Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @Ericosiu Instagram @Ericosiu

The Best Passive Income Model Podcast
Content Marketing Hacks with Eric Siu

The Best Passive Income Model Podcast

Play Episode Listen Later Apr 7, 2016 42:19


In this episode of the Best Passive Income Model Podcast, listen in as Mark Podolsky chats with digital marketer, Eric Siu. Eric Siu is the CEO of the digital marketing agency called Single Grain and has worked with Fortune 500 Companies such as Sales Force, Yahoo, and Intuit. He is also the founder of the podcast, Growth Everywhere. In this episode, Mark and Eric talk about how he got started. Eric graduated from college and was doing data entry at a cubicle somewhere when a friend suggested he try out digital marketing. Instead of rotting away doing the same job every single day, Eric decided to go for it. From there, Eric got an internship and never looked back. Eric worked with his mentor, Neil Patel, as the Vice President of Marketing online, an educational marketing company called Treehouse when Neil asked him to help his cousin out and run the company. Eric eventually took over the company two years ago, paying $2 out of his pocket from the company profit. He then brought it to where it is today. When asked about digital marketing, Eric said that it never ends. Social media has blown it up to a point where everything can be measured. It is important to have the ability to look at the numbers to see whether they're working or not. 95% of the people start with something that you can draw conclusions from and this is a good start. Eric started Growth Everywhere because he saw that there were no marketing podcasts out there. It also allowed him to talk to founders and pay it forward. It was a chance to put people together. It has grown by itself and Eric humbly says it gets nice comments. He has since started a training course behind the podcast. He believes that it is a complement to Single Grain and it's also free branding for them. For entrepreneurs, those doing a side hustle, want to increase their passive income, or are new to marketing, Eric advises the listeners to choose a path. Choose something and stick with that. Get good at it. Neil Patel at QuickSprout.com did just that. He came out with content every week for years. It's about going an inch wide and a mile deep. Eric advises having a budget of about $20,000 to $40,000 to get a funnel working. However, not a lot of people who are starting out have this kind of budget. He suggests that everyone can learn content marketing. He says it's free to learn and be the expert. You can also eventually learn to articulate your message into words. When you do it consistently, you'll get better at it, it will start compounding over time, and it'll eventually get noticed. Building an audience is the hardest thing to do, according to Eric. If we're not collecting email addresses or creating one-to-one relationships with our prospects, the platforms own us. Perry Marshall says that the goal of each email is to entice your customers to open the next email. As a marketer, your job is to bring people to the point of sale. It's all a game. Every single marketing tweak you make can add to or decrease your bottom line. To be a great marketer, you need a growth mindset. Keep pounding away at it. When you're starting out, you have to learn a couple of times a day. If you say it's too hard for you, you shouldn't be in business. On hiring a copywriter if you have a low budget, Eric suggests going through a Facebook Group called Cult of Copy. Siphon off as much information as you can. Educate yourself first. As a rule of thumb, ask yourself if your content is interesting to you. Is it something that makes you proud to share it with people? That would be a good parameter, according to Eric. To know who to trust and who not to trust, you can take in as much information as you can but it's on you to determine signal from the noise. Look at consistency. How do you feel after listening to a podcast? Do you feel like you're being dumped into a marketing funnel? 99% of the time, your gut will tell you when you're getting the value or the runaround. Check out Frank Kern, Seth Godin, Eric Siu, Ryan Lee, Ryan Deiss, and Neil Patel. They all show up everyday. They are prolific and you get a sense that they really care. You get a sense that they love what they're doing and that they just want to give. When writing email, differentiate yourself with others by writing as if you're writing to your mom. Have a long-term view of it. Build a relationship over time, as suggested by Gary Vaynerchuck. You can't keep throwing right hooks because people will start to hate you. A good ratio agreed upon by Mark and Eric is 4 to 1 or 5 to 1 in terms of sending content before the promotion. The basic idea is to send 4 or 5 good pieces of content before you do the promotion. On Keyword Searches, Eric suggests that it's something you don't need to pay attention to. The more important question to ask whether or not you're adding value to the world. It is important to practice your writing every day. It's like going to the gym and exercising. It helps you get better at it. Eventually, you start seeing the fruits of your labor. Eric set a goal of writing 500 words per day and inputting this into a spreadsheet that tracks the number of words he's written in a year. When you get into the habit of doing that, you are able to automate the process. Keep going. When asked about newbie mistakes that make him cringe, Eric talked about giving up too early. In terms of content, it takes about 12 to 24 months for things to compound and for you to see the machine giving your returns. You just have to play the long game. In the beginning you're gonna suck. You just have to embrace it. You have to suck first to get good. However, when you no longer feel passionate about your work, maybe it is time to let go. 36 months is a perfect time to let go. As Seth Gold says, when you fail, you're done. Move on to the next thing. The strategy that's working right now for digital marketing is Gmail Advertising. He says that it was something Google wasn't consistent in implementing it. Not a lot of people are hitting it. Now is a good time to get in before it becomes saturated. Eric also talks about playing a bigger game. He says he already has something that's giving him a good cash flow. The next step is to figure out what he can do next to make him happy or how he can make an impact on the world. This is a game people optimize and play until their lives end. When asked about Marks Best Passive Income Model, Eric said it sounds sexy. He also says that he can't say much about it but at a high level, it's interesting and he can't really put fault in it. TIP OF THE WEEK: Eric: Long form content with 2,000 words or so are important to have out there. There are over 2 Million blog posts produced every single day. 300 to 500 word articles are not enough. Visit www.growtheverywhere.com and read “21 EPIC 10x Content Marketing Examples We Can All Learn From.” Read those and learn why they're good. Use a dashboard tool called Cyfe that helps you monitor your business data from one place and would cost $20 a month. It's a steal and you can make as many dashboards as you want. Ahrefs allows Eric to see how many links he's acquiring for SEO services. However, it's fairly expensive. Mark: Subscribe to Growth Everywhere Podcast and check out www.growtheverywhere.com. There are tons of resources on that website. My favorite tool out there is the Bad Hire Calculator. Thank you for listening to the Best Passive Income Model podcast. Your support helps me to invite guests who share their knowledge that you can use to grow your business.