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What do you think of when you hear “free-love commune”? If you’re an American like me, I’m guessing you’re thinking 1960s or 70s alternative communities and hippies, not devout Christians in the 1800s. Today we’re talking about the Oneida Community—the only cult that turned itself into a silverware company. Connect on Facebook ( https://www.facebook.com/failedutopiapod ) or at the Failed Utopia website ( http://www.failedutopia.com/ ). *Links & Resources* National Suicide Prevention Lifeline: 1-800-273-8255 Crisis Text Line: text HOME to 741 741 Domestic Violence Helpline: 1-800-799-7233 VictimConnect, a referral helpline for victims of crime: 1-855-484-2846 Make The Connection ( https://www.maketheconnection.net/what-is-mtc/ ) * Hidden Brain episode “ Playing Favorites ( https://www.npr.org/2020/06/05/870352402/playing-favorites-when-kindness-toward-some-means-callousness-toward-others ) ” about what happens when we treat people close to us with more kindness than we show to others * Pierrepont Noyes’ My Father's House; An Oneida Boyhood ( https://archive.org/details/myfathershouse0000unse ) * Ellen Wayland-Smith’s Oneida ( https://www.goodreads.com/book/show/26114413-oneida ) Written and produced by Anna Roberts Burning palm tree artwork by Perry Vasquez ( http://www.perryvasquez.com/ ) Intro music by Elliot Middleton Support this podcast at — https://redcircle.com/failedutopia/donations
Ellen Wayland-Smith is an associate professor of writing at University of Southern California. Her book The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America (University of Chicago Press, 2020) follows the career of adwoman Jean Wade Rindlaub who in the mid-twentieth century created the advertising campaigns selling consumer products to the average American housewife. More than products, Rindlaub sold a dream of domesticity and prosperity delivered through free-market capitalism and a Christian corporate order. The market offered an equitable allocation of products and resources to create the most efficient and comfortable society. Women found their place as patriotic housewives engaged in educated consumption and moral market choices. Rindlaub produced some of the most successful and award-winning advertising campaigns for such brands as Betty Crocker, Campbell's soup, and Chiquita bananas. At the end of her career, Rindlaub began to question the ideas she had once promoted and to doubt the free market as the solution to social ills. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her most recent book is entitled The World Come of Age: An Intellectual History of Liberation Theology, (Oxford University Press, 2018). Her current research project is on the intellectdual history of feminism seen through the emblematic life and work of Simone de Beauvoir. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ellen Wayland-Smith is an associate professor of writing at University of Southern California. Her book The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America (University of Chicago Press, 2020) follows the career of adwoman Jean Wade Rindlaub who in the mid-twentieth century created the advertising campaigns selling consumer products to the average American housewife. More than products, Rindlaub sold a dream of domesticity and prosperity delivered through free-market capitalism and a Christian corporate order. The market offered an equitable allocation of products and resources to create the most efficient and comfortable society. Women found their place as patriotic housewives engaged in educated consumption and moral market choices. Rindlaub produced some of the most successful and award-winning advertising campaigns for such brands as Betty Crocker, Campbell’s soup, and Chiquita bananas. At the end of her career, Rindlaub began to question the ideas she had once promoted and to doubt the free market as the solution to social ills. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her most recent book is entitled The World Come of Age: An Intellectual History of Liberation Theology, (Oxford University Press, 2018). Her current research project is on the intellectdual history of feminism seen through the emblematic life and work of Simone de Beauvoir. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ellen Wayland-Smith is an associate professor of writing at University of Southern California. Her book The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America (University of Chicago Press, 2020) follows the career of adwoman Jean Wade Rindlaub who in the mid-twentieth century created the advertising campaigns selling consumer products to the average American housewife. More than products, Rindlaub sold a dream of domesticity and prosperity delivered through free-market capitalism and a Christian corporate order. The market offered an equitable allocation of products and resources to create the most efficient and comfortable society. Women found their place as patriotic housewives engaged in educated consumption and moral market choices. Rindlaub produced some of the most successful and award-winning advertising campaigns for such brands as Betty Crocker, Campbell’s soup, and Chiquita bananas. At the end of her career, Rindlaub began to question the ideas she had once promoted and to doubt the free market as the solution to social ills. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her most recent book is entitled The World Come of Age: An Intellectual History of Liberation Theology, (Oxford University Press, 2018). Her current research project is on the intellectdual history of feminism seen through the emblematic life and work of Simone de Beauvoir. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ellen Wayland-Smith is an associate professor of writing at University of Southern California. Her book The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America (University of Chicago Press, 2020) follows the career of adwoman Jean Wade Rindlaub who in the mid-twentieth century created the advertising campaigns selling consumer products to the average American housewife. More than products, Rindlaub sold a dream of domesticity and prosperity delivered through free-market capitalism and a Christian corporate order. The market offered an equitable allocation of products and resources to create the most efficient and comfortable society. Women found their place as patriotic housewives engaged in educated consumption and moral market choices. Rindlaub produced some of the most successful and award-winning advertising campaigns for such brands as Betty Crocker, Campbell’s soup, and Chiquita bananas. At the end of her career, Rindlaub began to question the ideas she had once promoted and to doubt the free market as the solution to social ills. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her most recent book is entitled The World Come of Age: An Intellectual History of Liberation Theology, (Oxford University Press, 2018). Her current research project is on the intellectdual history of feminism seen through the emblematic life and work of Simone de Beauvoir. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ellen Wayland-Smith is an associate professor of writing at University of Southern California. Her book The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America (University of Chicago Press, 2020) follows the career of adwoman Jean Wade Rindlaub who in the mid-twentieth century created the advertising campaigns selling consumer products to the average American housewife. More than products, Rindlaub sold a dream of domesticity and prosperity delivered through free-market capitalism and a Christian corporate order. The market offered an equitable allocation of products and resources to create the most efficient and comfortable society. Women found their place as patriotic housewives engaged in educated consumption and moral market choices. Rindlaub produced some of the most successful and award-winning advertising campaigns for such brands as Betty Crocker, Campbell’s soup, and Chiquita bananas. At the end of her career, Rindlaub began to question the ideas she had once promoted and to doubt the free market as the solution to social ills. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her most recent book is entitled The World Come of Age: An Intellectual History of Liberation Theology, (Oxford University Press, 2018). Her current research project is on the intellectdual history of feminism seen through the emblematic life and work of Simone de Beauvoir. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ellen Wayland-Smith is an associate professor of writing at University of Southern California. Her book The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America (University of Chicago Press, 2020) follows the career of adwoman Jean Wade Rindlaub who in the mid-twentieth century created the advertising campaigns selling consumer products to the average American housewife. More than products, Rindlaub sold a dream of domesticity and prosperity delivered through free-market capitalism and a Christian corporate order. The market offered an equitable allocation of products and resources to create the most efficient and comfortable society. Women found their place as patriotic housewives engaged in educated consumption and moral market choices. Rindlaub produced some of the most successful and award-winning advertising campaigns for such brands as Betty Crocker, Campbell’s soup, and Chiquita bananas. At the end of her career, Rindlaub began to question the ideas she had once promoted and to doubt the free market as the solution to social ills. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her most recent book is entitled The World Come of Age: An Intellectual History of Liberation Theology, (Oxford University Press, 2018). Her current research project is on the intellectdual history of feminism seen through the emblematic life and work of Simone de Beauvoir. Learn more about your ad choices. Visit megaphone.fm/adchoices
In Episode 31, we talk to Ellen Wayland-Smith about her new book. We also talk about teaching students genre and how to incorporate voice and personal experience into academic writing.
How should we remember Oneida? Was John Humphrey Noyes a cult leader, akin to David Koresh? Did the communards of Oneida achieve their goals? Were the people who lived there happy? What can we, today, learn from the experience of Oneida? In this, the final episode of American Utopia, we answer these questions. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Thanks to Ellen Wayland Smith for sharing her experience as a descendant of Oneida. You can buy her excellent book here. https://tinyurl.com/y7kapfmw
In this episode we meet Oneida's founder, John Humphrey Noyes, a painfully shy boy whose life and character are transformed after he attends a wild, four day religious revival. We watch as Noyes becomes a religious and sexual revolutionary so extreme that Yale College expels him. Still, Noyes manages to convince himself, and others, that he's actually perfect. And with the help of historians Christian Goodwillie and Ellen Wayland Smith, we compare Noyes’ ideas to those of other fringe religious visionaries of the 1830s and 1840s.
Ellen Wayland-Smith, a descendent of the Oneida community, teaches writing at the University of Southern California. Her book Oneida: From Free Love Utopia to the Well-set Table (Picador Press, 2016) is an insightful and beautifully written history of the nineteenth-century Oneida community. Begun in 1848 by the religious visionary John Humphrey Noyes and his followers, Oneida became an experiment in biblical communism, complex marriage, gender equality, non-procreative sex and socialized child rearing as a symbol of universal fellowship. Noyes’ practice of eugenics attempted to produce a generation of spiritual giants and created painful situations for those accused of “sticky love,” having preference for lovers and children. Internal conflicts, outside legal and social pressure brought its demise as an religious community in 1879. A remnant of entrepreneurial descendants built the secular Oneida Community Limited on new industrial and marketing methods. Rejecting the radical sexual ethics of their elders, the younger generation sought to provide a business model of brotherly love through innovative labor relations. The Oneida brand thrived in the America market place until its bankruptcy in 2006. The legacy of the Oneida community continues to fire the imagination for its alternative social arrangements and business innovation. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her current book project is tentatively entitled The World Come of Age: Religion, Intellectuals and the Challenge of Human Liberation is forthcoming from Oxford University Press. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ellen Wayland-Smith, a descendent of the Oneida community, teaches writing at the University of Southern California. Her book Oneida: From Free Love Utopia to the Well-set Table (Picador Press, 2016) is an insightful and beautifully written history of the nineteenth-century Oneida community. Begun in 1848 by the religious visionary John Humphrey Noyes and his followers, Oneida became an experiment in biblical communism, complex marriage, gender equality, non-procreative sex and socialized child rearing as a symbol of universal fellowship. Noyes’ practice of eugenics attempted to produce a generation of spiritual giants and created painful situations for those accused of “sticky love,” having preference for lovers and children. Internal conflicts, outside legal and social pressure brought its demise as an religious community in 1879. A remnant of entrepreneurial descendants built the secular Oneida Community Limited on new industrial and marketing methods. Rejecting the radical sexual ethics of their elders, the younger generation sought to provide a business model of brotherly love through innovative labor relations. The Oneida brand thrived in the America market place until its bankruptcy in 2006. The legacy of the Oneida community continues to fire the imagination for its alternative social arrangements and business innovation. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her current book project is tentatively entitled The World Come of Age: Religion, Intellectuals and the Challenge of Human Liberation is forthcoming from Oxford University Press. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ellen Wayland-Smith, a descendent of the Oneida community, teaches writing at the University of Southern California. Her book Oneida: From Free Love Utopia to the Well-set Table (Picador Press, 2016) is an insightful and beautifully written history of the nineteenth-century Oneida community. Begun in 1848 by the religious visionary John Humphrey Noyes and his followers, Oneida became an experiment in biblical communism, complex marriage, gender equality, non-procreative sex and socialized child rearing as a symbol of universal fellowship. Noyes’ practice of eugenics attempted to produce a generation of spiritual giants and created painful situations for those accused of “sticky love,” having preference for lovers and children. Internal conflicts, outside legal and social pressure brought its demise as an religious community in 1879. A remnant of entrepreneurial descendants built the secular Oneida Community Limited on new industrial and marketing methods. Rejecting the radical sexual ethics of their elders, the younger generation sought to provide a business model of brotherly love through innovative labor relations. The Oneida brand thrived in the America market place until its bankruptcy in 2006. The legacy of the Oneida community continues to fire the imagination for its alternative social arrangements and business innovation. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her current book project is tentatively entitled The World Come of Age: Religion, Intellectuals and the Challenge of Human Liberation is forthcoming from Oxford University Press. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ellen Wayland-Smith, a descendent of the Oneida community, teaches writing at the University of Southern California. Her book Oneida: From Free Love Utopia to the Well-set Table (Picador Press, 2016) is an insightful and beautifully written history of the nineteenth-century Oneida community. Begun in 1848 by the religious visionary John Humphrey Noyes and his followers, Oneida became an experiment in biblical communism, complex marriage, gender equality, non-procreative sex and socialized child rearing as a symbol of universal fellowship. Noyes’ practice of eugenics attempted to produce a generation of spiritual giants and created painful situations for those accused of “sticky love,” having preference for lovers and children. Internal conflicts, outside legal and social pressure brought its demise as an religious community in 1879. A remnant of entrepreneurial descendants built the secular Oneida Community Limited on new industrial and marketing methods. Rejecting the radical sexual ethics of their elders, the younger generation sought to provide a business model of brotherly love through innovative labor relations. The Oneida brand thrived in the America market place until its bankruptcy in 2006. The legacy of the Oneida community continues to fire the imagination for its alternative social arrangements and business innovation. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her current book project is tentatively entitled The World Come of Age: Religion, Intellectuals and the Challenge of Human Liberation is forthcoming from Oxford University Press. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ellen Wayland-Smith, a descendent of the Oneida community, teaches writing at the University of Southern California. Her book Oneida: From Free Love Utopia to the Well-set Table (Picador Press, 2016) is an insightful and beautifully written history of the nineteenth-century Oneida community. Begun in 1848 by the religious visionary John Humphrey Noyes and his followers, Oneida became an experiment in biblical communism, complex marriage, gender equality, non-procreative sex and socialized child rearing as a symbol of universal fellowship. Noyes’ practice of eugenics attempted to produce a generation of spiritual giants and created painful situations for those accused of “sticky love,” having preference for lovers and children. Internal conflicts, outside legal and social pressure brought its demise as an religious community in 1879. A remnant of entrepreneurial descendants built the secular Oneida Community Limited on new industrial and marketing methods. Rejecting the radical sexual ethics of their elders, the younger generation sought to provide a business model of brotherly love through innovative labor relations. The Oneida brand thrived in the America market place until its bankruptcy in 2006. The legacy of the Oneida community continues to fire the imagination for its alternative social arrangements and business innovation. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her current book project is tentatively entitled The World Come of Age: Religion, Intellectuals and the Challenge of Human Liberation is forthcoming from Oxford University Press. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ellen Wayland-Smith, a descendent of the Oneida community, teaches writing at the University of Southern California. Her book Oneida: From Free Love Utopia to the Well-set Table (Picador Press, 2016) is an insightful and beautifully written history of the nineteenth-century Oneida community. Begun in 1848 by the religious visionary John Humphrey Noyes and his followers, Oneida became an experiment in biblical communism, complex marriage, gender equality, non-procreative sex and socialized child rearing as a symbol of universal fellowship. Noyes’ practice of eugenics attempted to produce a generation of spiritual giants and created painful situations for those accused of “sticky love,” having preference for lovers and children. Internal conflicts, outside legal and social pressure brought its demise as an religious community in 1879. A remnant of entrepreneurial descendants built the secular Oneida Community Limited on new industrial and marketing methods. Rejecting the radical sexual ethics of their elders, the younger generation sought to provide a business model of brotherly love through innovative labor relations. The Oneida brand thrived in the America market place until its bankruptcy in 2006. The legacy of the Oneida community continues to fire the imagination for its alternative social arrangements and business innovation. Lilian Calles Barger, www.lilianbarger.com, is a cultural, intellectual and gender historian. Her current book project is tentatively entitled The World Come of Age: Religion, Intellectuals and the Challenge of Human Liberation is forthcoming from Oxford University Press. Learn more about your ad choices. Visit megaphone.fm/adchoices